Podcasts about click through rate

In this Amazon Quick Tip, I answer the question: What is considered a good Click Through Rate?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

"To win the best cases, you need to show up in the best searches." - Chris Dreyer In today's episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet (legal marketing tips); The PimBox (need link) Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance  01:30 Google's Local Ranking Factors  02:31 Relevance in SEO  04:13 Entity SEO and Content Strategy  06:05 The Importance of Reviews  07:49 Location and Distance in SEO  12:03 Review Quantity and Acquisition Strategies  14:09 Link Building Tactics for Lawyers  18:27 Managing Outbound Links  19:16 Content Pruning and Crawl Budget  21:18 Click-Through Rate and Title Optimization  22:48 Key Takeaways and Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.  Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you'll finish this episode with an elevated understanding of what it takes to run circles around your competitors.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

In der neuen OMT-Podcast-Folge spricht Mario Jung (OMT GmbH) mit René Dhemant (Rene Dhemant Online-Marketing) über die wertvollen Erkenntnisse, die er aus über 50 umfangreichen SEO-Audits gewonnen hat. René teilt seine Erfahrungen und gibt Einblicke in die häufigsten Missverständnisse und Stolperfallen, die bei SEO-Audits auftreten. Er erklärt, dass ein SEO-Audit eine Untersuchung ist, ob Prozesse den geforderten Standards entsprechen, oft im Rahmen der Qualitätssicherung. Er betont, dass Audits idealerweise von speziell geschulten Auditoren durchgeführt werden sollten, da der Begriff “SEO-Experte” nicht geschützt ist und es wenig bis keine Qualifizierungen gibt. Darüber hinaus spricht er auch über die häufige Erwartungshaltung der Kunden, dass ein SEO-Audit alle Ranking-Probleme lösen kann, was jedoch nicht der Fall ist. Ein SEO-Audit sollte nicht mit der Entwicklung einer SEO-Strategie verwechselt werden, da es sich um eine Qualitätssicherungsmaßnahme handelt. Diese Woche wirst Du wertvolle Einblicke und praktische Tipps, wie du typische SEO-Fehler vermeiden kannst und lerne, wann und wie ein SEO-Audit wirklich sinnvoll ist, erhalten. Deswegen solltest du jetzt reinhören!

Send us a Text Message.If you're an Amazon seller looking to increase your sales, and attract more visitors to your Amazon listings, it's essential to improve your click-through rate (CTR) and conversion rate.CTR is the percentage of people who see your listing and click on it. Conversion rate is the percentage of people who click on your listing and make a purchase. One of the best ways to improve your CTR and conversion rate is to rank higher on Amazon's search results pages. When your products appear higher in the search results, they're more likely to be seen and clicked on by potential customers.In this video, My Amazon Guy shares some tips on how to rank higher on Amazon and improve your CTR and conversion rate. By following these tips, you can increase your sales and take your Amazon business to the next level.Ready to upgrade your main image? Visit myamazonguy.com/IMG and use code "CTR" for 50% off your main image upgrade!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Importance of CTR in Amazon SEO00:19 - CTR vs. Conversion Rate00:56 - SEO as a Cycle01:21 - Improving Ranking on the First Page01:44 - Enhancing Product Packaging for Better CTR01:57 - Utilizing Product Detail Comparison Charts02:15 - Strategic Keyword Implementation02:57 - Successful Implementation and ResultsSupport the Show.

In today's episode, I cover click-through rate and conversion rate optimization on Amazon.These two metrics are so important to pay attention to, and in this episode, I cover factors that affect CTR and CNR and how to improve them. Need help scaling your brand on Amazon? Get a FREE Amazon audit here: https://hubs.la/Q02HKPpS0

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Send us a Text Message.A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential. What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go. Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence! In episode 567 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales 01:08 - Split Testing Images for Amazon Success 09:22 - Amazon Listing A/B Testing Image Results 11:17 - Optimizing Product Images With Audience Testing 16:00 - Improve Your Product Launches With Helium 10 19:13 - Targeting Audience for Advertising Campaign 24:13 - Listing Optimization Strategies and Launch Tactics 26:18 - Importance of Helium 10 Audience Testing 30:34 - A/B Testing for Product Images 31:33 - Testing for Best-Selling Variation in Audience 34:30 - Utilizing Tools for Amazon Sellers Transcript Bradley Sutton: Did you know that improving your click-through rate from search results on a product even only 4% for a product that maybe only sells even on just 10 units a day could mean up to $40,000 of extra sales in a year? Today, I'm going to show you exactly how you can split test your listing images in order to achieve results like this. How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience.   Bradley Sutton: All right, hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we do a training on a certain topic and then we open it up to all the members out there to go ahead and ask whatever questions you have about Helium 10 or Amazon that we can help you with. And today we're going to be talking about split testing images, both on Amazon, off Amazon, and we're going to do some live examples of this, and we're going to talk about why this is important and how it can help you. I think it's one of the most slept on things that a lot of Amazon sellers aren't doing.   Bradley Sutton: All right, let's get started here. Now let me just give some framework on why I think this is something that literally every Amazon private label seller should be doing. When we create a new listing right, we have in our own mind what might convert the best as far as images, as far as titles, things like this, and it's based on, you know, hopefully some solid research. You know, maybe we've checked out the competition, maybe we know this certain niche right, but the problem is sometimes we might be a little bit biased, or we might kind of like overvalue our own knowledge of a certain niche, and when we do that, we could be leaving money on the table. You know, let's just do some calculations, guys. Let's just say that you know you want a certain click-through rate from the search results.   Bradley Sutton: Let's just talk about main image, right now. Let's just say that your conversion rate, once people actually get to your page, is 10%. Let's just say it's 10%. All right, 10% of the people who click on your product they're going to convert. Now, if your click-through rate is also, let's just say 10%, right, that means that on a certain keyword page or just overall, let's just talk about it overall let's just say you know you're getting like a thousand impressions, right? You know a thousand people see your product and if you have a 10% click-through rate on it I'm not just talking about PPC, just in general I'm doing some general numbers here that means a hundred people click on your product. If it's 10% your click-through rate and then if your conversion rate is 10%, how many people buy your product? 10. All right, so 10 out of 1,000. So let's say your product is a coffin shelf, that's $30. With these numbers. Right, that means you're doing every day about $300 worth of orders. Okay, $300 worth of orders over the course of a year, that's about a hundred thousand dollars. So you've got a six figure product, a hundred thousand dollars.   Bradley Sutton: Now let's just pretend that nothing else changes except your click-through rate. That means that the more the people see it in the search results, then the more they're going to click on it. What if we could bring your click-through rate from 10%, not even 5%. Let's bring it from 10 to 14. So that's a 4% increase. All right, 4% increase. So that means if, instead of 100 people a day clicking on your product, how many is that going to be? So we take 100, or we take 1000 and multiply that by 0.14. That means that 140 people are going to see your product. And if you still have the conversion rate of 10%, how many people are buying that per day? That's now 14 people who are buying that a day. So we take that 14, Times it by what's the retail price? $30. That's $420 a day you are doing on your product. We times that by 365. Now you have gone from a product that does just over $100,000 a year $109,000.   Bradley Sutton: Now you've got a product that is getting $153,000 per year. You just increased by over $40,000 and you did not even change your conversion rate. You only changed the amount, your click-through rate, the amount of people who see your product in the search results and click through it, and not even by 5%, a 4% increase. Okay, Now, that's what I'm talking about here. So this is why I think this is a very important topic, and I'm just only talking about one thing you know what are the things that influence click-through rates. You know it could be your price point, it could be the way you have your title set up. It could be your main image, which is what I was talking about. So, this is why it's so important to make sure that, at the very least, you start split testing different things of your listing. All right, now Amazon has a live split tester and we're going to talk about that. First, how many people use, you know, manage your experiments. Those of you who have, who have brand registry. All right, let me show you how to do that, and then I'm going to talk about in what situations I use it, but then also the potential drawbacks of using this.   Bradley Sutton: This is in Seller Central, in the how Cool Is that? Project X account. The part that you can do split testing for free if you have brand registry is called manage your experiments. So you click on brands and then you click on manage experiments and what this does is it allows you to do live split testing of new things. All right. So, the kind of things that I can split test is my A+ content, I can do my Bullet Points, Product Images, Product Description, Product Title, A+ Brand Story, or I can do Multi-Attribute. All right, we're just going to keep it real simple and mainly talk about main image, because in my opinion that's one of the biggest things that could really make an impact on your either click through rate or conversion rate. All right. So I did a few of these recently, all right, one of them is going right now, all right.   Bradley Sutton: So this is a product I had called a bat bath mat, all right, and I had two different main images I was split testing. Let me show you the actual content. One was an old, like computer generated image I had and one was a newer one that AMZ one step did, all right, so you can see very similar images. Those of you watching this online, I can see. You can see it's very similar images, but just different angles, all right. And so it's like hey, I wanted to split, test this in the search results and take a look at this is ongoing. This is literally going right now. That's why it hasn't gone through yet and you can see that one of them, I sold 24 units and the other one 18 units. All right, one of them, 11 units sold from search. The other one, 4 units from search. Okay, one of them has a 0.07 conversion rate. One of them has a 0.05.   Bradley Sutton: All right, so it looks like version A, which is what I have, is going to win. Okay, so that's one that's literally going right now. Here's the other one we're going to be going over today is the coffin shelf, all right. So here is this one and it completed. Okay. Now look at this one here, this one actually, I started around the same time, but look at this one. This one had a 0.1 version at a 0.04 conversion rate and the other one had a 0.005 conversion rate. That option A sold nine units over this very short period of time, and the other one only one unit. So this one already stopped because Amazon's like, oh my goodness, this is like night and day. This is going to be the good one compared to what I was showing. All right, so this one shows good information. But here's the thing. Let's just say that, on this live split test that I was doing with Manager Experiments, this one was it was almost like a 10X better one image over the other. But how Amazon is doing this is it is showing this product with the different images and search results like half of the day showing one, like half of the day showing the other.   Bradley Sutton: So the problem with doing this live split test if it's a brand new listing especially is that, by definition, sometimes half the time you are showing an unoptimized image. What if, during this time, I was showing just the good image? I would have maybe, in this situation, almost doubled my sales, if not more, because I was wasting half of the day showing an image that was not well converting. Ok, now I think there's a time and place to do manager experience, especially some with some of the nuances of your bullet points, A+ content or more mature listings. But when you are trying to, you know rank or you've got a brand new product, you can understand maybe a little bit why it's probably not good to just go ahead and launch a product and then do a manager experiments from the get go, because you don't want to be, by definition, screwing your listing 50% of the day, if that makes sense, all right.   Bradley Sutton: So let me show you what I think that everybody should be doing and I've been doing this for years is using a service called PickFu and inside of Helium 10, it's called Helium 10 Audience, and before I even launched my listing, I am doing this research, all right. So let me just show you. I did the exact same test yesterday and we're going to do a couple of tests together. Let me show you what I did yesterday or last night in Helium 10 audience. I set up a poll and I told the customers hey, you are searching for a coffin shelf. This coffin shelf includes a gift box and spooky accessories. If you saw the following 3 images in the search results for a product, which would make you want to click it the most, and do you see the one that won by overwhelming amount, a score of 56 to 22 to 22, this one that won in the manager experiments.   Bradley Sutton: Now, let's just pretend that this was a brand-new product release. I mean, this is not a brand-new product release. This is the Helium 10 coffin shelf that's been out there. But I came to the exact same conclusion using my test audience, and so I could have started from day one with the right image without having to have 50% of the time a bad image showing up because it's a live listing. So this is the beauty about using Helium 10 Audience that I think everybody like literally every single product launch. You should be running this. Now granted, you know some of you may have, you know, be launching, like you know, 20 products at a time. I was just talking to my friend, a Helium 10 Elite member, Yizhak, and he was launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. Launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. So every single group has, you know, like 100 variations because it's three different kinds. He's got size and inseam and color and then each of those has like eight combinations, right. So I'm not saying, oh yeah, Yizhak should have done 100 Pickfu or Helium 10 Audience tests, that that's not very economical or feasible, but at least you want to check it once.   Bradley Sutton: For the main, you know image results, right? So the beauty about this is it's not just, oh, random people are voting on what image they think is the best to be able to get money. The people who are doing the Helium 10 Audience, you know they actually get paid. That's why each time we do this, it costs money between 50 and $60 or so because each of the people who are responding are getting paid to give their responses. And to give their response, they have to give you information, and you don't have that in the manager experiments in Amazon. So, for example, some of the people who picked option A, which is the one that won you can read here what they're saying. This one person says hey, this image shows me all of the accessories and multiple angles of the box. Another person says option A shows the coffin both open and closed, as well as clearly showing what the accessories look like. Now, this is important. This is important, I never would have thought about this. Did you guys catch this? They think that this tells me something right here the fact that two people said multiple angles of the coffin. Let's go back to the image. This is not multiple angles of the coffin.   Bradley Sutton: All right, these are two products that are included in the product. One is a coffin shelf and one is a coffin shaped box. So, right away, this is not something that I'm just going to go and say oh, this image one, right? Because now, all of a sudden, my thought process has changed. I thought that this image is going to clearly show that a gift box is included and it's two separate products. But no, here are two people who just said that they think it's the same product, but just showing open and close in different angles. So now I know I might need to go back and figure out something to make it more obvious that, no, you're getting two products for the price of one. This coffin box is a gift box that's separate from the regular coffin. Let's keep reading. I literally haven't looked at these until this second. Here's another person. I find A more appropriate. It has an all-around preview of the product. Okay's another person I find a more appropriate. It has an all around preview of the product. Okay, another person says I like to see the two trinkets at the bottom right of the image. That was important to me because I wanted to make it clear that people who order our coffin shelf they get, like this LED candle plus something else.   Bradley Sutton: So, I'm going to keep reading this and see how many people are saying that they think that this is just showing a different angle. So, you see how it's different levels. All right, it's not just a matter of oh, which image is best. But now I might have to go back to the drawing board and say how do I make sure that people understand that they actually get two products in one? And then I would. I would go ahead and try to make a new image and then run it again versus this one, versus the other images. So sometimes I run Helium 10 audience maybe three times on a certain, a certain product. Okay, I hope you guys understand the value of this Number one. The first value is before I even launch a product, I can make sure that from day one I am launching with the most optimized image. The other option I could have done is even taking it a step further is Photoshop this into like Amazon search results and actually show the title and maybe show a couple of competitors. This is why I run Helium 10 Audience, sometimes 2,3 times. Yeah, it cost me like 200 bucks to do it. I mean I was using this since it was PickFu, since it wasn't in Helium 10, but it was worth it to me, the kind of insight I get.   Bradley Sutton: So number one is hey, am I running the most optimized search result image or experience? I guess, if you can consider the title also in the price? And then, secondly, am I completely overlooking something like I just did here, where I thought it was very clear that people are getting 2 different products here in the same package, but some people thought it was just a different angle of one product? Okay, we are going to run this live, a brand new one, and it just has two options, and it's a brand-new product launch that I'm doing. So let's go ahead and run this live together. I'm going to go to Helium 10 Audience and I have 2 images that are very, very similar. Okay, very, very similar, and it's a product I'm going to launch today or tomorrow on Amazon. So here's what we do. We go to tools in Helium 10. Under listing optimization, we hit audience and then I'm going to hit create new poll. All right, and I could do use poll builder or build from scratch. I'm going to go ahead and use the poll builder and we are going to do. You can see all the different things that we can test here A+ content, a general idea, logo, infographics or secondary image, product listing, product title, a video, a voiceover, even something about a website. All of these things we can do. I'm going to do product images, which is main image, right here.   Bradley Sutton: Okay, do I'm going to do product images, which is main image, right here? Okay, now I'm going to write my question. So let's go ahead and write. A question is, you are searching on amazon for a stackable egg rack? Which of these main image options would make you want to click on the product more? I can probably have made this better, but we're going to do this live, all right, let's go to the next step. All right, what are my two options? Let's go ahead and add these. See, very similar, but again, I want every little bit counts. Remember, I just showed you guys that having a difference of even just 4% for my click-through rate could mean $50,000 a year, almost all right. So you can see there's two different images here. One has a full rack of eggs and one only has half of them, and it's a slightly different angle. Let's go ahead and see the next step.   Bradley Sutton: I can pick the audience, all right. So I could just go general audience first, available respondents. I might just go ahead and do that now. Or I can choose a custom audience where I'm like hey, I want men, I want women, I want dog owners, I want people who exercise four times a week. There's a billion different options here. The one that I usually pick is Amazon Prime subscribers. All right, that's what I'm looking for. I could pick an age range, right, in this case. I want this to run super fast, because the more I segment it like this, it takes longer. I'm just going to hit general audience because this product is general. You know, like men like it, it all ages. But like if I was doing a pet grooming product and it's specifically for dogs, you better believe I'm going in there and I am going in and choosing, you know, like dog owners or something like that, or if I have a product that's specifically for men or for women of a certain age group. I'm going to go in there and make sure that the people who are going to vote on this are exactly my target market. I'm only going to choose 50 people for the audience. I can find out, you know, behavioral habits or personal traits of the people who are responding here if I wanted. I'm just using the free option here. Next, step 50. Let's just go with this.   Bradley Sutton: All right. Now again, is this the best way to do it? No, the best way is probably to also show my competitors you know image, okay, and maybe even show it in the search results. I'm doing something simple, just so you can see how this works. All right, let's go ahead and proceed to checkout. Boom, okay, it is working now. All right. So, this one is going to be in progress. We're going to poll it up right here and we're going to keep going back to this. This is live. It's literally going out to a whole bunch of people right now. We're going to go back and check that. What situations would you want to use this, compared to when you would want to use the Amazon manage your experiments. Well, if I haven't launched my product, 10 out of 10, I am doing this, I mean literally 100% of the time that I launch a product I'm running a Helium 10 Audience on some of my main aspects right, because, remember, I don't want to start off with potentially an unoptimized or not the best option for my image or title. Right from day 1, especially during the honeymoon period, I'm trying to get the best click-through rate possible and the best conversion rate.   Bradley Sutton: Now, sometimes, if I'm just testing something else and I don't, I think I'm doing pretty well and there's nothing I'm going to do. That's going to be a big change. Well, yeah, I'll go ahead and run manager experiments, because it's free, right on an exact listing. And actually, when you run manager experiments, you can get additional details on what's going on, as you saw from what Amazon was showing, right? Let me just show you again what are the kind of things that you can see. You know you can see what your conversion rate is. You can see how many units are sold from search, how many sales from search. You can see the exact sample size, et cetera, et cetera. So in that situation, if I'm like, hey, I've got a pretty optimized listing. I've already run my Helium 10 Audience before and I just want to tweak something that I don't think is going to make a big difference.   Bradley Sutton: Well, yeah, I'll go ahead and use the manager experiments, but if you have not tested your main image on a brand-new listing, you haven't launched yet. 100% guys, I do not launch any product without having run this, and so if you are out there and you're launching products and you are not split testing your image first, or split testing perhaps your price point or how the product might show up in the search results, I strongly believe you could be leaving money on the table. I mean, some people can change your click-through rate by up to 10%. Even if you change it 1%, 1% guys, on that one that I was showing you, that would sell what did I say? Like 10 units a day only. If I was only selling 10 coffin shelves a day and if I just change my click-through rate by 1%, we're still talking thousands of dollars difference per year I'm getting by increasing my click-through rate just 1%. So is that worth a $50 Helium 10 audience? Well, you better believe. That's why I do it for every single one of my listings.   Bradley Sutton: Any questions so far with this concept of like split, testing your images before you launch. Kan says can you show me please how to navigate to the experiment page in Helium 10? Yeah, absolutely, let me show you really quick. So where this is you click your main menu in Helium 10 at the top left where it says tools and under listing optimization. And, by the way, everybody has this option. This is not something that's only Diamond, because it's a pay-per-use, so everybody has access to it. You click under listing optimization. It's Audience. All right, there's. Oh, my goodness, look at this, guys. I just started this like what? 5 minutes ago, not even 5 minutes ago. What am I saying? Like 3 minutes ago, and I've already got 18 results. And do you remember? I said you guys were kind of split down the middle between option A and option B. Well, take a look here. We've got now 10 to 9, so it's very similar with what you guys had thought, except it's slight chance to option A.   Bradley Sutton: All right, so what are, what are some of the things that people are saying all right, one person here says I'm more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more, even though I know they hold the same amount. It feels like it can store and organize more. It's also more visually appealing to see the eggs neat and orderly like this instead of the other image, so it makes me, you see, like that's something I didn't even think about. You see this other one where it's like you know, somebody with like ADD or something like might be looking at this and like, hey, why do people just have random holes in this egg rack used? And it's not all full. It's like it's just a psychological thing. All right, so I see, always when I run this guys, I always have new things that I didn't think about. Look at this in the last one minute that I was talking, seven more people already responded.   Bradley Sutton: Let's go ahead and load those seven. We are still at almost half each here. Wow, that's crazy. Right on the line of what people want more. I could see hey, what's the age range of the people who are responding right now, it looks like 58% of younger people are choosing B, but of the older age range, 45 and up, 66% want option A. So there's something right there. All of a sudden, I have some insight. Well, if my target market is older people, I might go ahead and favor option A regardless of the score here, because that's who likes my product more. So that's the kind of level that you can go in, all right.   Bradley Sutton: So, your takeaway, guys, is if you're in the midst of launching a product, don't ever launch a product without running Helium 10 Audience. Okay, this is how important I think it is. You might think you have the best main image or the best title, but really make sure you have some solid proof before doing it. Now, if you already have a listing active, you still if you never split test anything and it's something big like the main image it might be still better to run Helium 10 audience just so that you can get instant results within like a day, of which one might be better, and then immediately change it if you need to. Because remember, if you run manager experiments in Amazon, it might take 30 days to get a. You know enough results and in those 30 days 15 of the days, half of the day, half of the month you are running an image or a title or whatever. That is not exactly that. That is not optimized, and so you know you can just kind of understand that you might be leaving hundreds of dollars on the table half the month if you're running something, a live split test like that. So that's why I always like running my split test immediately in one day and offline.   Bradley Sutton: All right. Did you say that when you do an A-B test on Amazon, they automatically convert the listing to use the best image they tested? If you choose that. So that is an option on Amazon where you can say automatic it's called, automatically publish the winning result or something like that it's called, and you just check that if you want it to automatically do it, or you just say you uncheck that and then you just look at the results and then you decide which one you want to go with. You have both of those options on Amazon. All right, we already have. The vote is finished for the egg rack pictures, and the one with all of the egg racks won with a score of 52 to 48. So this is not like a very clear cut winner here, but you know, like the other one, the coffin shelf one which had a score of like 50 to 20 to 20. But now at least I have a little bit more confidence to go with this image that has all of them, and then I'm going to start reading these comments here to see if I get more information. Look, it's 50 people respond in like what? 10, 15 minutes here and now I have all this data to go through to really make my decision when I launch this later today.   Bradley Sutton: Matter of fact, as soon as I get off this call, I'm probably going to do it. What am I? Which image am I going to use? And is there something I didn't consider. Like remember what happened on the coffin shelf? I realized that people think that it's the same. It's the same image, just a different angle. So I'm going to definitely read this once I'm done with the call. Ali says using launch strategies like the Maldives honeymoon, when do you really start focusing on actual profit and long-term viability of the product? What's the perfect balance? So all I think about during the launch strategy is getting to page one organically. I'm not concerned about profit. Now, I usually can't, you know if I'm not launching a super competitive niche. I can usually get to page one within a week and then at that point I start maybe rate if I got, if I started getting my Vine reviews or other reviews, I might start raising the price up and take my foot off the gas. But I'm usually going really hard and heavy. Even if I get to the top of page one for 10 full days, even if I got to the top of page one after only 2 or 3 days, which happens sometimes in my launches.   Bradley Sutton: All right. So I try to go really hard and heavy at least 10, 10 days to help me stick my landing more, and then at that point it's a matter of all right now do I start to try and rank organically for my secondary set of keywords and then I just do it all over again. I still go really hard and heavy and losing money. Now if after 30 days of launch and losing money and putting a lot of money in PPC, I'm not getting the conversions I need organically or maybe I'm getting bad reviews, I have to. I have to like, kind of like, take a step back and look at what am I really doing Right? What am I doing wrong? Why am I not sticking my landing? Why are people not converting? Or why is my listing, not converting even though I'm at page one, all right. So these are things that you have to start considering, you know, after 30 days or more of your launch. Great question by Alex says how would you do your A-B test for your image against competitor images on Amazon search result pages?   Bradley Sutton: All right, so what I would do? Let's just say I was doing this large coffin shelf. Well, I'm not going to take a picture of the Helium 10 widget up here, right, I might take a screenshot. I would have to take away this previously viewed of this whole image right here, from the top of the image all the way down to the price, potentially right. And then I would make that an actual image, right? And then I would go ahead and choose a couple of the main competitors and take that same spot. And then you say, hey, you searched for large coffin shelf and these were the 4bmain search results you saw at the top of the page. Which one would you select and why? And always, I'm going to get comments on not just the image. Sure, I'll get comments on the image. But then some people are going to comment on the price, some people are going to comment on the reviews and the star rating. And then now you can understand how people kind of like navigate the search results a little bit more by using the Helium 10 Audience there.   Bradley Sutton: Joan says a little bit more by using the Helium 10 Audience, what do you test show if you have six variations? Well, you want to pick which one is the best-selling, right, because that's probably what's going to be in the search results. So, for example, for coffin shelves, I've got three variations, right. I've got a black one, I've got a purple one and a pink one. I do not test the purple and pink ones why? I know even before day one of when I launched my coffin shelf, the black one is the one that sells the best for everybody else and it's the one that shows up in the search results right. Now if I was doing some super, super niche tests where I was like, hey, I just want to test my pink coffin shelf versus other pink coffin shelf, sure I could do it, but in this situation I'm only going to test the black coffin shelf because I know that is the one that sells like five to one over the other ones, and that's the one that is the one that shows up in search results for everybody's listings.   Bradley Sutton: Kim says would you also recommend doing A-B tests on infographic images or is it more useful, important for the main image? All right, this is a great question. And then Kim says essentially have you found your conversion improved by testing infographics? Yes, okay. So remember I said I was only talking about one thing today, which is improving your click-through rate of the actual images. And remember I said at the beginning hey, we're going to assume that your conversion rate is going to stay the same and I showed how much your sales could increase just by improving your click-through rate from the search results. But you can take the opposite. Let's say you already have a fully, fully optimized main image and price point and title and your click-through rate is not going to improve. Well, what's the other thing you can improve? You can improve your conversion rate. It's the same exact thing almost. I mean not as much of a scale as the click-through rate, but if you can improve your conversion rate by 3%, right, that means if you get 100 clicks a day, you get three more orders if you improve your conversion rate by three.   Bradley Sutton: So it's the same thing. So maybe, if you think the infographics can make a difference if it's not optimized. Absolutely, that should be something that you can test. All right, I always want to start with the thing that moves the needle the most and that's the click-through rate. Because, remember, if I improve 3% click-through rate on a thousand impressions, that's a big difference compared to changing the conversion rate by three, right. You know, on something that only gets 100. So you want to go ahead and split test your A+ content. Split test the things that are inside of your listing, your bullet points, like I've done that before. I show screenshot of bullet points and then Photoshop in other bullet points and then see what people think. Absolutely. All right, guys. Hope you guys enjoyed this episode. We're going to go ahead and shut it down soon. We did a live test of Helium 10 Audience. I showed you how to use manager experiments in Amazon.   Bradley Sutton: I really hope I got through to you, because I'm looking at numbers of how many people use Helium 10 audience or how many people are using PickFu, and it should be 100% of private label sellers Literally should be, but it's not anywhere close to that or what people are using. So if you don't have Helium 10, use PickFu. If you've got Helium 10, you've already got it right there in your Helium 10 Audience tool. Make sure to do that If you've never run it. Go to your number one selling product and get some variations of the image you know based on what else is selling, or compare your image to your competitors and get some insight, guys into how your target audience is interacting with your images and price and title in the search results. And if you're launching a new product anytime soon, always have your graphic designer give you three or four options of main images and then split test that first before launching your product. So hope you guys found this beneficial. Thank you guys for joining and we'll be back next month for another. Ask Me Anything, but if you're a Serious Sellers Club member or Helium 10 Elite member, we'll see you either next week or the week after, since we do this every single week. Thank you guys very much and enjoy the rest of your day or weekend. Bye-bye now.

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.  What recommendations do you have to really kind of help boost that sort of thing?

You're running Facebook Ads and getting no Sales.  Your first question is always "Is my Ad Working?" and "What should I change?".  Or you may be in the all or nothing camp.  If you're not getting sales you may decide "Facebook Ads don't work." I get it.  It can be frustrating.  Plus you're losing money. That's why you need to know about ad metrics and how to read them.  Not only will you know if your ad is working, your data will tell you what needs to change.  Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable. Today we're going to have some ad metric fun.  Remember, metrics are just neutral numbers.  The numbers don't mean anything about us as a person.  It also doesn't mean anything about our product/service or business.  The number is there to help interpret experiments. Get ready to jot down a few notes.  We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All).  You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit. Plus,  you'll hear the exciting announcement about the Platform & Profit Summit happening May 1-3rd.  Click the link to get your free ticket! In this episode we explore: What are high level metrics and what do you do with them? - ROI & ROAS The 6 important metrics for an ad Which metric targets mean the ad is "working"? Working Ad vs. Optimized Ad to generate profit The right time to throw a lot of money at an Ad. Special Offer to get click-by-click video guidance to setup  run your Facebook Ads.

Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy's VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!They're spilling the secrets that could take your PPC game from zero to hero.Why you need to tune in:✓ Learn advanced PPC strategies straight from the experts.✓ Discover the advertising tactics that can catapult your brand's growth.✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.This isn't just advice; it's a masterclass in Amazon growth.Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips #AmazonPodcast #AmazonPPCAMAP.S. - It's time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!Timestamps:00:00 - Introduction Music10:01 - Beginning of Live Q&A: Enhancing Ad Campaigns10:48 - Live Stream Sound Check and Viewer Interaction13:26 - Introduction of Chris and PPC Strategies Discussion14:32 - Announcement of the Profitable PPC Challenge15:10 - Deep Dive into Viewer Questions on PPC15:36 - Discussion about the Challenge's Promotional Graphics16:23 - Updates and Changes to the $47 Challenge17:10 - Deep Dive into PPC Questions Begins18:01 - Strategies for Handling Negative Reviews from Vine21:12 - Exploring STP Campaigns in Expanded Match24:26 - Strategies for Handling Variations and Vine Reviews26:22 - Addressing Plateaus in Daily Sales and Strategies for Scaling32:07 - Calculating Bids for Desired ACoS and Adjusting for Performance36:57 - Discussing Keyword Performance in Auto vs. Exact Match Campaigns38:00 - The Concept of Campaign Chaining for PPC Success39:06 - Using Successful Keywords for Sponsored Brand Campaigns40:24 - Strategies for Utilizing High-Performing Keywords Beyond PPC41:40 - Decision Making on Reordering Products with High Reviews43:16 - Evaluating and Improving Product Listings for Better Sales45:44 - Importance of Click-Through Rate and Conversion Rate Optimization49:22 - Is Amazon FBA Still Profitable in 2024?53:05 - Strategy for Selecting Niches and Products with Design Variation for FBA Success56:07 - Introduction to Final Questions on PPC Duration56:14 - Understanding the Impact of PPC on Organic Traffic57:27 - Launch Period and TACoS Strategy59:22 - Targeting Keywords with Specific Search Volumes1:01:49 - Tips for New Sellers on Listing Optimization and PPC Learning1:04:30 - PPC Challenge Introduction and Benefits1:05:48 - Overview of the PPC Challenge Structure and Goals1:07:10 - Details on the Value and Format of the PPC Challenge1:08:16 - Closing Remarks and Invitation to Join the PPC ChallengeSupport the show

Ahhh, website traffic! Click through rate, Keywords, google analytics, third-party analytics.. It can all be V confusing and very time-consuming to understand.    THIS I get.    And while I am OBVIOUSLY a fan of doing keyword research and creating really strategic SEO-friendly content, and I actually ENJOY the content creation process, sometimes it can be REALLY beneficial to do a little backward digging and work in the rears, so to speak   Listen in to one FO FREE tool that I like to use for myself AND clients to double down on clickthrough rate for better SEO and website traffic. If you're ready to have a customized SEO strategy, book a 1:1 coaching call here! Learn the exact method we use to blog SMARTER, not harder, in The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com

What's a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter? Let's find out the answers to these questions - and more!SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE!(4:29) Why is your click-through rate an important metric in your email marketing?(11:33) What is the average click-through rate in your industry?(14:30) Click-through rate average and daily emails.(20:20) Techniques to improve your click-through rate.(25:06) Segment your audience. (27:50) Create a promotional strategy.(30:14) Aim to trigger different emotions.(31:59) Create calls to action that stand out.(35:23) Keep your list clean.(38:00) Subject lines of the week.[podcast_subscribe id="7224"]Why is your click-through rate an important metric in email marketing? For several reasons, click-through rates are now more important than they've ever been. First of all, when someone clicks on the links in your emails, it gives them the ability to get to a page where they can find out more about how to put money in your pocket. Sure - sometimes you'll send them to a page where they can register for something (rather than buying). But these are the exceptions to the rule. The second reason why click-through rates matter is that, as time goes on, engagement shows Gmail and all the other platforms that your emails are important to people. It tells them they're of good quality and relevant. This is why we built a specific re-engagement campaign to keep people engaged - it's called the LOL Revival campaign and is available inside our programme.Engagement is key. You have to determine whether someone is super engaged or has disengaged with your emails. Clicking on the links in our emails is a clear indicator they are, indeed, engaged. Technically, replying and forwarding your emails are better ways of engaging, but it's hard to get people to do that regularly. So aiming for clicks is what you should do. Click-through rates and segmentationAnother reason why clicks are important is that they allow you to understand what each subscriber is interested in. You'll start to notice that every time you send an email about a certain topic and with a specific angle, some people will click on the links in those emails. But they might never engage with other angles. Why? Because different things work for different people. And monitoring those clicks is great for segmentation.Be careful with segmentation, though. Don't get too carried away by adding tags that are too specific. Try not to get too tag-happy, and only allocate tags that you're going to use. Make sure you use clear links so that when people click on them, you know they're interested in a particular topic. So, for example, if you're including a link that points to a resource about building your email list, make sure the link is something like “check out my list building course”. It shows a clear interest in that topic.A great use of segmentation with link clicking is what we call a link pool. We use this in one of our campaigns, where we ask people to vote on what they're more interested in. This allows you to...

Do you know if what you are doing is profitable? Are you using the data from your emails to make plans for your next email campaign? You may be doing a fantastic job or you may need to make some tweaks! But you don't know without knowing the data. Today I share 3 metrics and how to find your numbers to see what is going on in your email community!Grab a pen and paper.... and your coffee... and let's talk find out where you are!

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout the customer journey. He also highlights the importance of measuring click-through rate and revenue per click to evaluate the effectiveness of email campaigns. Jordan concludes by previewing the next topic on optimizing conversion funnel support. Takeaways Assets in the marketing funnel should tell the user where they are, what they need to do, and what's in it for them. Reinforcing value throughout the customer journey is crucial for maximizing conversions. Measuring click-through rate and revenue per click helps evaluate the effectiveness of email campaigns. Optimizing conversion funnel support, including site abandon, browser abandon, cart abandon, and checkout abandon, is essential for driving conversions. Timestamps: 00:00:00 - Introduction to Email Marketing Success Strategies 00:02:00 - Crafting Compelling Email Subject Lines for Maximum Engagement 00:04:00 - The Importance of Email Content Consistency & Value Reinforcement 00:06:00 - Optimizing Email to Landing Page Conversion Funnels 00:08:00 - Strategies for Seasonal Launches and Product Promotions via Email 00:10:00 - Future Email Marketing Topics: Conversion Funnel Support and Anti-Spam Techniques Hashtags: #EmailMarketing #DigitalMarketing #DTCpodcast #MarketingStrategies #ConversionOptimization #CustomerRetention #SubjectLines #EmailCampaigns #PilotHouse #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine's Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableGmail & Yahoo 2024 Updates / Inactive Google Account PolicySpotify - Web Player: Music for everyoneBaboon To The Moon · Baboon to the MoonLast Crumb | Luxury cookies born in LAMagic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar CerealNeil Patel: Helping You Succeed Through Online Marketing!Sticker Mule | Custom printing that kicks assCan you heatmap emails?Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

The podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260Key Moments:00:00:15 - Introduction and YouTube Channel Success00:02:14 - Importance of Click-Through Rate and Retention Rate00:03:22 - Click-Through Rate (CTR)00:09:39 - Retention RateTimestamped Summary:00:00:15 - Introduction and YouTube Channel Success Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube.00:02:14 - Importance of Click-Through Rate and Retention Rate Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics.00:03:22 - Click-Through Rate (CTR) Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles.00:09:39 - Retention Rate Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching.MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260

Are you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.

Get ready for an Amazon sales game-changer! In this video, Steven Pope, the founder of My Amazon Guy, unveils the ultimate strategy to double your Clickthrough Rate (CTR) on Amazon and supercharge your sales.Join Steven Pope on this journey to transform your Amazon sales with the power of CTR optimization. Don't wait; your success awaits! 

Mastering Amazon PPC: Unlock the Power of Click-Through Rates!Are your Amazon PPC campaigns leaving you with questions about click-through rates (CTR)? Wondering if your CTR is up to par? I'm Steven Pope, the mastermind behind My Amazon Guy, and I'm here to unravel the secrets of CTR and guide you toward PPC success.

Mina Elias joins the Ecomcrew Podcast to drop some value bombs -- from optimizing your click-through rate to experimenting with price increases, this is one you won't want to miss.  Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group.  Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk.  Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss.  Timestamps:  0:00 - Introduction  1:30 - Background on Mina Elias  4:46 - Value Bomb #1 - Breaking Down the Amazon Funnel  7:00 - Squeezing out Click-Through Rate  12:37 - Meetup at Hong Kong  13:40 - Value Bomb #2 - Raising Conversion Rates 15:09 - Optimizing Your Main Image to Increase Click-Through Rate 18:00 - Sneak Peek Into Next Week's Episode - Profasee with Chad Rubin  24:50 - Finding Missed Opportunities  28:18 - "How Do You Find Out What To Change First?"  35:20 - Mike's Experience with Tinkering with Prices  If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages.  As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling! 

"In this must-listen episode, we dive into the world of advertising metrics crucial for hairstylists and salon owners. Whether you're new to Facebook and Instagram advertising or looking to optimize your existing campaigns, this episode is your go-to guide for meaningful metrics. We'll discuss everything from the basics like Click-Through Rate and Cost Per Click to deeper insights like Return on Ad Spend and Customer Lifetime Value. Learn how to make data-driven decisions that will enhance your ROI and elevate your business. Tune in for expert tips, case studies, and even some insider advice from industry professionals!"

Mastering Amazon PPC: Unlock the Power of Click-Through Rates!Are your Amazon PPC campaigns leaving you with questions about click-through rates (CTR)? Wondering if your CTR is up to par? I'm Steven Pope, the mastermind behind My Amazon Guy, and I'm here to unravel the secrets of CTR and guide you toward PPC success.

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell. And we're seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of “TICK” – that job is done. When really, you're just at the STARTING line and your work is just beginning. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share the “optimisation mindset” you need to have when it comes to getting results from your online sales process – because it's very rare that the first thing you put together will totally knock it out of the park. And that's why they've dedicated today's episode to what happens AFTER you launch your sales funnel. What do you focus on? How do you optimise the various moving parts to keep getting better and better results? Listen to this episode to hear more about: -> The “hard truth” business owners need to accept when it comes to creating an online sales funnel (and why it's better to know this at the START). -> The VERY FIRST place you should consider optimising your sales process. -> Which metrics to obsess over (and which ones to ignore so you don't get caught in the weeds). -> Tips for doubling your Click Through Rate. -> What to considering split testing on your Sales Page. -> The most wasted opportunity in almost every sales funnel. -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii -> Content Sells Facebook Page -> Episode 4 - Finding Your Marketing Mountain -> Episode 11 - Step 2 Secret -> Episode 29 - How To Create a Landing Page That Converts Part 1 -> Episode 30 - How To Create a Landing Page That Converts Part 2 -> Episode 206 - The 16 Essential Elements of a High Converting Sales Page -> Episode 207 - How AI is Changing the Marketing Game for Small Business Owners -> Fiona Keary - Style Liberation -> Louise Davis - Louise Davis Consulting

Impressions, Klicks und Click-Through-Rate: Das sind die wichtigsten Traffic KPIs bei Amazon. In dieser Folge Vitamin A erfährst du, wie du sie berechnest und mit welchen kleinen Hebeln du diese Kennzahlen optimieren kannst. Außerdem haben Florian und Mareike spannende Insights zur durchschnittlichen CTR in Deutschland im Gepäck und verraten dir, warum die Click-Through-Rate so wichtig für dich ist.Alle Themen der Episode im Überblick: Intro (00:00 - 01:21) Amazon News der Woche (06:09)Was ist eine Suchanfrage? (13:13)Das ist eine Impression und so maximierst du sie (18:17)Was ist ein Klick und wie solltest du ihn optimieren? (23:34)Das ist die Click-Through-Rate und darum ist die CTR so wichtig (29:42)Was ist eine gute Click-Through-Rate? (30:35)Wie kannst du deine CTR optimieren? (34:03)Du bist dran: Die Hörerfrage (37:00)Zusammenfassung und Fazit (38:56)Links & Ressourcen:Exklusives Expert-Wissen zum Prime Day gefällig? Sei bei unserem Webinar dabei!Was bedeutet die Click-Through-Rate?Click-Through-Rate erhöhen – so geht's Destaney Wishon über Retargeting bei Sponsored ProductsDer Ultimative Amazon PPC Starter Guide Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: vitamin-a@adference.com

On today's Lunch With Norm, we are with the Founder of Sophie Society, Chris Rawlings! We discuss the art and science of Amazon click-through-rate (CTR) optimization. Find out what is considered a good click through rate, what the main ways sellers can increase their click through rate, and why click-through-rate optimization is so important. After founding his own 7 figure Amazon brand, our guest founded Sophie Society to provide excellent PPC launch and PPC management to brands looking to grow fast. He has owned, advised, or managed dozens of 7 and 8 figure brands on Amazon and now mentors other sellers through the Titan network as a leader in their top tier of sellers. He slaps the bass in a ska band when not crushing sales on Amazon. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the Founder of Sophie Society, Chris Rawlings is here. Today, We discuss the art and science of Amazon click-through-rate (CTR) optimization. Our guest has owned, advised, or managed dozens of 7 and 8 figure brands on Amazon and now mentors other sellers through the Titan Network as a leader in their top tier of sellers. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following:- What CTR is and why it's crucial for successful Google Ads campaigns- The key factors that influence your CTR- How to calculate and track your CTR- The ideal CTR benchmarks- Other important metrics to monitor alongside your CTR- Advanced tools and strategies for improving your CTR and overall Google Ads performance- The downside of having a high CTR and how to avoid itDon't let poor CTR hold you back from reaching your advertising goals. Listen to this episode as our Client Manager, Mel, shares insider tips and tricks for maximizing your CTR and driving more qualified traffic to your website.Do you have a burning question about Google Ads that you're dying to ask John and Glen ⁉️

 Discover how measuring your marketing results leads to better business growth, profit, and reach Understand why following a bunch of trends is a big mistake for your marketing Find out why cheap data and clicks will never guarantee you a rich outcome and revenue Resources/Links: Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com Summary Have you been investing on cheap data that you just end up not getting the results you want? Do you want to maximize your marketing by learning how to measure your marketing results? Marketing isn't all about investing in different ads and strategies, it's also about gathering the data and understanding it– which platform gets you the most views, what time is the best time to post, and so on. Andy Janaitis is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. Find out how Andy stopped following trends and started adding value into your brand through the perfect marketing strategy and measuring your marketing results. Check out these episode highlights: 01:21 – Andy's ideal client: My company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. 02:08 – The problem he helps solve: The problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. 03:15 – The symptoms of the problem: The number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” 04:25 – Clients' common mistakes before consulting Andy: The first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook 06:17 – Andy's Valuable Free Action (VFA): The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. 06:51 – Andy's Valuable Free Resource (VFR): Want more FREE tips on how to authentically grow out your business? Click here: PPCpitbulls.com 07:27 – Q: Do I need to upgrade to GA 4? A: Yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. Tweetable Takeaways from this Episode: “Get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening.” -Andy JanaitisClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland joined today by Andy Janaitis. Andy, good day. Sir, a very warm welcome. Where are you hanging out? Andy Janaitis 00:21 I'm in Ellicott City. It's a suburb just outside of Baltimore, Maryland. Tom Poland 00:26 Baltimore. Alright, so what's the big sports team there that everyone supports? Andy Janaitis 00:31 We've got the Ravens and the Orioles. The Ravens are football and Orioles are baseball. Myself, I'm from the Northeast originally, though, so I've got other teams. I have kind of displaced fan syndrome down here. Tom Poland 00:42 Split loyalties. So, if the two teams are fighting each other, one of them's going to win. So that's a plus. Okay, folks. Andy is the founder and owner of PPC Pitbulls, a digital marketing agency focused on driving measurable results online. And, folks, that's often the thing that people miss. If you can't measure it, you can't manage it. And so, if you can't manage it, then you can't respond and change and get increasing revenue. So, the measurement is so critical. And that brings us to the subject of this interview, which is, “How to Measure Your Marketing Results”. Andy, our seven minutes is going to start now, sir. Question number one, who's your ideal client? Andy Janaitis 01:21 Awesome. Yeah. So, our bread and butter, my company, we're PPC Pitbulls, we work primarily with E-commerce brands that are looking to grow more sales online. But through that work, as you mentioned, the biggest thing is making sure that we're tracking customer behavior once they hit the site. So, to that end, we also work with a number of companies that are either looking for sales, looking for lead gen, getting form fills, that type of thing. And then we also work in a white label capacity for agencies trying to help these people. So ultimately, anybody running digital marketing, and especially those who may be a little confused as to what their results are, and what's happening once they're getting people onto the page. Tom Poland 02:02 Okay, thank you for that. We've got six and a quarter minutes left. How would you define the problem that you solve for your clients? Andy Janaitis 02:08 So, the problem really is that gap. Once somebody gets the page, oftentimes, people think about all these tips and tricks and you know, Google ads, Facebook ads, Instagram, using influencers, all these different nice ways to get people to the page, which is really important, and really something we should be thinking about. But it's kind of all for naught. If you're sending people a page, and then you don't know what's happening there, there's no way to tell, is it really profitable? What's working? What are people doing once they get there? And are they filling out the form that you want them to fill out or buying the product you want them to buy? Tom Poland 02:40 So, would it be fair to say it's, you know, people throwing a lot of money, perhaps at ads and pay per click, but not really knowing what the buyer behavior is, if they get to the page, once they get to the page? Andy Janaitis 02:51 That's really the core issue, just kind of living in the dark, not knowing what is working? And ultimately, what's profitable. Tom Poland 02:58 You're getting visibility for that. Thank you for that. So, question three and we've got five minutes left, what would you say are the typical symptoms? Now, when I'm talking about symptoms here, this is of someone, before they become a client of yours, what's going on with their advertising or their business, that would kind of give them a heads up to go, “I should be speaking with Andy”? Andy Janaitis 03:15 Definitely. So, the number one sign we see, you know, get somebody in, we're talking to them. And the first thing I ask is, “hey, what's your cost per acquisition?” Or “If you're selling a product, what's your return on ad spend?” You know, “What's the revenue you're driving for every ad dollar?” And if somebody doesn't know the answer to that, that's the first red flag, the first symptom for me. So oftentimes, people will come and say, “Hey, you know, I see different numbers in Shopify, and HubSpot and Google Analytics, and I don't know what to trust. I don't know, you know, what's right. It's something mobile counting.” That's another one of the big symptoms. And then I think more broadly, we often hear people say, “Hey, I've run Facebook, or Instagram or Google ads in the past, and it just never really worked for me”, but they can't really articulate why that was, or how they knew it wasn't working for them, or really, what KPI would have indicated that it was working for them. So yeah, those are some of the main symptoms we're seeing. Tom Poland 04:09 Thank you for that. So, we've got people spending money on advertising. They're doing the right thing. They're getting out to the marketplace and not being passive. Four minutes left, what would you say are some of the major mistakes that people make with advertising before they find your solution? Andy Janaitis 04:25 Definitely. So, the first and foremost, first thing we see is people running paid traffic. This is running Google ads, Facebook ads, anything like that without tracking conversions. So, one, tracking what's happening and two, sending that data back to whether it be Google or Facebook. The issues there when you're, one, not be able to manage it, as you mentioned, not able to see, you know, what's working, and what's not, but then even bigger than that, all of these platforms run on automated bidding these days. So, if you're not feeding that data back in, you're not going to be getting any better and getting better results. Another common mistake is focusing on things like Cost Per Click, CPC or Click Through Rate, CTR, as opposed to cost per acquisition or ROAs that are, you know, really getting to the core of what you're trying to get done, and what you're trying to get towards. You might- Tom Poland 05:13 Some of the bottom line is, are we making money here? But if we're focusing on cost per click, it hasn't answered the whole question, I suppose. Is that right? Andy Janaitis 05:22 Exactly, you might be getting some really, really cheap data or really, really cheap traffic to your site. But if nobody's buying, then, hey, it's not helpful that you got a bunch of cheap clicks. Tom Poland 05:32 Well, what has been helpful, as you mentioned, buyer behavior. That was one thing I picked up. You mentioned, feeding the data back to the platforms. And now you've mentioned how important it is to find out whether this thing is working at a big picture level, not just a matter of the small picture level. Thank you for that. Anything else you want to add to the mistakes list without depressing people before we move on? Andy Janaitis 05:57 I think the other big thing, just following a bunch of trends jumping on, “Hey, I know I need to be running this channel” and running it but not really measuring results and understanding why you're doing it. Tom Poland 06:05 Chasing another squirrel. Thank you for that. Let's flip it! We've got two minutes left. Three questions to go. One valuable free action. What I'm after here, just a top tip, that's not going to solve the whole problem, but it might start something like- Andy Janaitis 06:17 The number one thing, if you don't have it already, get Google Analytics installed on your site. It's a free service. It's the best basic tracking tool to understand what events are happening. It's going to give you pageviews, that type of thing. And if you do have that, use Tag Manager. It's another free Google tool that you can install and start tracking button clicks, form fills, that type of thing. Tom Poland 06:40 Google Analytics, thank you. Let's go to question six, a valuable free resource. Give people a URL where they can go to and find out more about what you do, and maybe pick up some free cool stuff as well. Andy Janaitis 06:51 Definitely. So, I drive everybody to the homepage, that's PPCpitbulls.com, and there you'll find a number of free resources. We actually have a digital marketing maturity roadmap. That's a quick guide that you can download and it will help you tell if you're running paid ads. And you can also book a free strategy session with me where we'll go over some of your needs and kind of figure out what your best next step is. Tom Poland 07:13 Great idea. So, folks, that's PPC, Pay Per Click, PPCpitbulls, as in the dog, plural, dot com, PPCpitbulls.com. Thank you for that, sir. 40 seconds left. Question seven, what's the one question I should have asked you but didn't? Andy Janaitis 07:27 So, one thing in this area that we're hearing a lot of, people are saying, “Hey, do I need to upgrade to GA 4?” So that's the newest version of Google Analytics. Maybe you've been running analytics for a while. Google's making a lot of noise about this new version. The answer is yes. You do need to get it updated. Universal Analytics, the older version, will be retired on July 23, so that's not going to work anymore. July 23 2023, I should say. So, year over year data won't be available come July 2023, if you're not installing it now. So that would be my big tip. Get that going! Tom Poland 07:59 So much value in that interview. Thank you, Andy. Folks, you want to listen to this one again, because there are some absolute gold nuggets in there! Andy Janaitis, thank you so much for your time. Andy Janaitis 08:08 Awesome. Thank you, Tom. Tom Poland 08:10 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Read more at www.groundupbiz.com GroundUpBiz.com is getting about 100 impressions a day from Google search. On August 10, 2022, I got my 1st impression. Console stats as of Nov. 22, 2022: Total 2,870 impressions, 26 clicks, Click Through Rate 0.9%, Average Position 42.8 0.9% CTR - my plan to improve it: Better Hooks (headlines), and improve copywriting in the meta description or snippet. 42.8 average position - Using Rank math free plugin. Will see who is outranking me and learn, then build a better product over time. Just signed up for Amazon associates. The blog is now monetized with ad revenue and an affiliate revenue model. Here is the YouTube video for writing blog posts faster. Look at the "People also ask" section of Google search. Next goal is to beat my PR on impressions for search, that is 209 impressions in a day. Videos uploaded to YouTube in some cases perform better than search, because videos can be more helpful in teaching information Use Pexels and Unsplash primarily for high-quality images for bloggers (copyright-free images, free to use commercially). Canva is great too for designing graphics. Great keyword research + really helpful articles = success in blogging --- Support this podcast: https://anchor.fm/groundupbiz/support

It used to be that having the right keywords and launch strategy was enough on Amazon.   As the Amazon marketplace matures, creative work plays a bigger and bigger role in the success of product launches and overall advertising performance.  Cyndi interviews Nate and Hector of Marketplace Blueprint on how they integrate creative optimization to improve overall ad performance.  Cyndi Thomason - Bookskeep.comNate Johnson - Marketplaceblueprint.comHector - MarketplaceBlueprint.comJump to Sections:2:40 - How to determine if a product needs new creative work? We look at the detail page and Unit/Session percentage, similar to the conversion rate.  3:50 Marketplace Blueprint's process to get started with creative work. We look at existing copy looking for keywords in use, product features, and selling points, making sure it follows amazon's preferred structure and is written with easy-to-understand language. We then move to keyword research to ensure the product is listed for the keywords relevant to its type. We always optimize for mobile, create infographics and add as many pictures and videos about the product as we have available.6:00 Is there a significant difference between mobile and browser traffic to amazon? At least 50% of traffic comes from mobile, but it varies for each product. This data is found in the business reports on every seller account.7:44 Which metrics are monitored to make sure a product succeeds? Unit/Session percentage is important, as well as all advertising data such as conversion rate, ACOS, impression, clicks, Click Through Rate, etc. When advertising relevant keywords to a product, but these are not converting, we look at the creative side and detail page to try to identify why the product is not converting. There is a science but also an art to this.10:55 Does overhauling a listing means changing the direction of the ads? Not necessarily unless the product itself is changing the segment of consumers.13:25 Do you think brand owners know their target audience or do you need to show them? Initially, they know their target audience, which is the basic starting point. Down the road, content and optimization happen based on data and research. 15:00 Who would be ready to become a client of Marketplace Blueprint? We usually take clients with existing sales because we like to make data-based decisions. New product launches tend to be the most complicated, especially if they are new to the category; products with no existing traffic take the longest to pick up because they need to go through all stages from awareness to conversion. This is a great example of why Amazon is different from Google; people don't search for solutions to problems on Amazon but search for the product they want to purchase.17:00 how to evaluate if your products are a good fit for Amazon. We would look at their product group and use tools to evaluate the search volume of their top keywords. We look at the competitive landscape to evaluate whether they are a good fit.19:40 What is the relationship between inventory levels and advertising spending? Having good communication between inventory levels and advertising is essential. Amazon will continue to advertise products in transit, and delivery times are often affected by inventory levels which directly impact conversion rates and drive up advertising costs.25:00 How did the pandemic affect the advertising on amazon? We didn't see any direct changes to the advertising side. Amazon is very restrictive of the content they allow and are protective of un-sustained claims.26.40 Are you seeing any trends that are happening in the business? Not really, we have clients in different industries 

If you make videos on the youtube platform then you know creating thumbnails is 1 of really 3 very important this that you do in your process. Making a thumbnail is easy but making one that gets your message across quickly and clearly, is another story. --- Support this podcast: https://anchor.fm/deniko-tartt/support

Click Through Rate Manipulation CTR Manipulation King Chris Palmer SEO SEO Training and search engine optimization coaching and consulting for all types of websites. Local SEO , GMB , Affiliate. I cover everything SEO related including On-Page SEO , Off-Page SEO , White Hat SEO , Black Hat SEO , Grey Hat SEO , Techniques , Strategies , Methods , Tactics, Anything SEO or SEM digital marketing related I have you covered. Search Engine Optimization Expert and SEO Consultant Chris Palmer Marketing SEO. Learn SEO - SEO Training - SEO Consulting - Digital Marketing Reach out: Chris Palmer Marketing Learn SEO : https://www.youtube.com/chrsplmr Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ With 11 years of passion through digital marketing. Internet Marketing and Search Engine Optimization For any Business or Person in any Niche that would like to learn search engine marketing (SEM) and content marketing for there websites. SEO and digital marketing is my passion and my life. I love nothing more than happily helping small to large companies and businesses achieve results using search engine marketing and internet marketing. Chris Palmer Marketing SEO 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Do you want to increase your ranking on popular search engines? SearchBeyond offers SEO strategies tailored to your Altadore, Calgary business. Call +1-587-433-5550 to get started! Visit https://www.searchbeyond.ca (https://www.searchbeyond.ca)

Wir waren dabei! Die OMR in Hamburg 2022. Das größte Online Marketing Event im deutschsprachigen Raum. Doch nicht nur das. Zusätzlich hatte Mawaves Co-Founder Jason Modemann ldie Ehre, vor knapp 10.000 Menschen auf der Bühne einen Vortrag halten zu dürfen. Das Thema: Winning Social Creative. Hier geht er darauf ein, wie ein Video trotz teuren Impressionen eine fast doppelt so hohe Click-Through-Rate erzielt, als ein Bild. Als Folge haben wir deutlich niedrigere CPC's und CPO's. Zugleich erfahren wir in dieser Podcast-Episode, wie man erfolgreich UGC in seinen Videos einsetzt und weshalb sich das besser durchsetzt, als „Glosse Videoproduktionen“. — Jasons LinkedIn: https://www.linkedin.com/in/social-media-experte/ — Mawave: https://www.mawave.de -> Hinterlasse uns gerne einen Kommentar auf Apple Podcasts: https://podcasts.apple.com/podcast/id1609054658

On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail. See acast.com/privacy for privacy and opt-out information.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is  Kelly Molson, MD of Rubber Cheese.Download our free ebook The Ultimate Guide to Doubling Your Visitor NumbersIf you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this episode.Competition ends April 29th 2022. The winner will be contacted via Twitter. Show references: https://www.weteachcro.com/https://www.weteachcro.com/download-guidehttps://www.kallaway.co.uk/blog/post/id/141https://www.linkedin.com/in/mattscaysbrook/ Matt Scaysbrook, Founder & Director of Optimisation at WeTeachCRO, a specialist Conversion Rate Optimisation agency working with enterprise-level clients such as GoDaddy, Nando's & Sage. Transcription: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode, I speak with Matt Scaysbrook, Founder of WeTeachCRO. We explain exactly what Conversion Rate Optimisation is and why it's so very important for your attraction's website. If you like what you hear, subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue.Kelly Molson: Matt, it's so nice to have you on the podcast today. Thanks for joining me. We start off with our little icebreaker question. So I want to know, what are your hobbies outside of work?Matt Scaysbrook: Not as many as I had back when I was a salaried employee. Rugby is the main one.Kelly Molson: You play?Matt Scaysbrook: Yes. Yeah, I still play. There will come a point where physically, I can't do it anymore, but I haven't reached that point yet. So my wife has reconciled to the fact that I will continue to play until such time come.Kelly Molson: Until there is a broken bone that you decide is taking too long to heal and that's it.Matt Scaysbrook: Well, yeah. I mean, you can come back from broken bones. It's more of, that I physically can't get out of bed on a Sunday morning. I've noticed post-30, it does... Like the recovery speed is definitely not what it used to be.Kelly Molson: Mate, wait until you're post-40 and then you'll [inaudible 00:01:25]. All right. What's your favourite all time movie?Matt Scaysbrook: Oh, that's a difficult one. I'll probably go, Gladiator.Kelly Molson: Oh, good choice. Good choice.Matt Scaysbrook: There a lot that are at that level, but probably Gladiator. I've seen it God knows how many times. Maybe 25, 30.Kelly Molson: I bet you know the words as well.Matt Scaysbrook: I know quite a lot of them. Yeah, which is one of the reasons why I always have to watch it on my own if I'm going to watch it, because otherwise, I annoy everyone else in the room because I do know what's coming.Kelly Molson: All right. If you had to eat one meal every day for the rest of your life, what would it be?Matt Scaysbrook: Probably... It's really sad.Kelly Molson: It's a tough choice.Matt Scaysbrook: Yeah. I'd probably just have burger and chips. Well, when I say chips, sweet potato fries.Kelly Molson: It's quite specific.Matt Scaysbrook: Yeah. It's quite specific and there would have to be cheese and bacon in the burger with a bit of barbecue sauce. I don't think it would be good for me to eat that every day of my life.Kelly Molson: Well, that'd end your rugby career.Matt Scaysbrook: Yeah. Pretty rapidly, I imagine. Yeah.Kelly Molson: All right. And what is your unpopular opinion?Matt Scaysbrook: Oh God, I've got loads of... I got thousands of unpopular opinions.Kelly Molson: I love loads.Matt Scaysbrook: I guess I'll use one from agency world. So from my experience, and I coach a number of other agency owners as well, and what I have found is that the principal problem in most agencies is the person who runs it.Kelly Molson: Oh, well, I have to agree with that. Being an agency owner who runs an agency, I'll definitely say yes, tick.Matt Scaysbrook: 95% probably of the problems, the things that we're dealing with in our businesses, we caused either consciously or unconsciously. Unfortunately, generally speaking, we are the problem.Kelly Molson: Yeah. I mean, there will be other agency owners listening to this and I'm pretty sure they'll agree with you. So I'm not sure how unpopular that opinion is going to be, but thank you for sharing.Matt Scaysbrook: Well, I've told people in the past and it's been great. Oh, well, I'm doing my best for those. I'm not having to go. I'm just stating a fact that [crosstalk 00:03:20].Kelly Molson: We're all doing our best, but it's still us.Matt Scaysbrook: Yeah.Kelly Molson: All right. Okay. So before Christmas, the lovely team at Kallaway, who we've had on as a guest previously, invited me to present a webinar. And the webinar was titled, why your website isn't selling enough tickets and how to fix it. And I will pop the link to this in the show notes, if you haven't been able to catch up on that recording, and then you can watch it for yourselves. But the main focus of the webinar was around cart abandonment and why it happens and what can be done to avoid it. And I touched on a process that we use internally called Conversion Rate Optimisation, or CRO for short. And I thought it'd be really great to have a dedicated CRO expert on the show to discuss this in a bit more depth, because although it's a process that we use, it's not what we specialise in as an agency. And this is what Matt's agency, WeTeachCRO, specialises in, that's what you do, isn't it?Matt Scaysbrook: It's the only thing we do. Yeah.Kelly Molson: So Matt is a great person to come on and talk to us about it. And the relevancy of this to the attraction sector is, there's lots of things that you can do to improve your booking process. And CRO is a process that we would use to go through and make those improvements. So they're some of the things that we want to talk about today. But Matt, big question, what is CRO? What is conversion rate optimisation?Matt Scaysbrook: Yeah. So one of the things that just about everyone in the CRO industry agrees is that CRO is a terrible description of what it actually is. Obviously the words conversion rate optimisation suggests that it's all about that. How do you get the most number of people through that process? For the vast majority of businesses, there is a balance that needs to be struck there between effectively the revenue that's generated through that process and the number of people who do it. So it's always a balance between what the conversion rate is of a process and the average order value or average booking value. Are people adding extras, q-jumps, et cetera, into that?Matt Scaysbrook: We always liken it to a bell curve, I guess. At one end, you've got an absolute total conversion rate, 100%. The only way you will ever achieve that is if you gave everything away for free. And even then, you'd probably have some people who are suspicious of it. But if you assume at one end, you'd have to give everything away free to have a perfect conversion rate, that makes you no money whatsoever. At the complete opposite end of that bell curve, there is absolute perfect order value or booking value, that is obviously an infinite number and therefore impossible. What you are trying to get to is the point in that bell curve in the middle, where you've got a balance between the number of visitors coming through and booking and the average value of that booking. So you're just trying to move that needle left and right to get the right balance between the two.Kelly Molson: Talk us through a little bit about what you do at your agency then, what you do for your clients.Matt Scaysbrook: I guess where you start always has to be about the people that you are trying to influence. One of the most common mistakes in our industry is that people spend too much time looking at numbers and go, "Oh, we need to move that rate." Or, "We need to move this rate." It's like, no, you don't. What you need to do is change how people act and what decisions that they will make. So the sooner you start thinking about those people, their concerns, especially the objections that they're going to have to following something through, the sooner you can do that, the more effective any of your optimisations will be. For us, the vast majority of those optimisations are done in the form of a test, usually in AB tests. So where you have the current version of the page tested against a new version of the page. If you've ever done any sort of user testing with new elements for the site, similar principle, the difference being that number one, these people don't know they're being tested against.Matt Scaysbrook: Number two is scale. Obviously, user testing is hugely valuable, but the total number of people you can talk to is limited because per person is expensive. So if you can run that onsite, you can do it a much greater scale. And the last part is that rather than someone in user testing, who's usually being paid for their opinion, visitors that you are testing in this way, they're voting with their own money. I have seen too many times over the years, user testing that presents a certain picture and says, "Oh, okay, this is what our visitors want." When you put it at a grander scale where people don't know that they're being tested against, they do something different. So it's getting a balance between those two things, user testings, brilliant for a depth of insight. But if you want to look at, can that be applied more broadly running something at scale on the site itself is a great way to work that out.Kelly Molson: So I'm going to get you in a minute to talk through a case study that you've worked on for Nando's, which I think is really... Although it's hospitality, food and drink, it's really relevant to what we talk about a lot from the attraction sector. So some of the things that we at Rubber Cheese talk about all the time is, can visitors find what they're looking for? So essentially, what we are trying to do is funnel users through the right places on a website. So can they find what they're looking for? So essentially, if you are an attraction, your number one objective is to sell tickets. So can they actually find the area to sell the tickets? Is that simple enough to see? Can they follow a simple journey from entering your site to actually purchasing the ticket? Do they understand what the next step is to take? Are you confusing them with multiple calls to action?Kelly Molson: So all of these questions and what we are asking our users over and over and over again. Can they find their opening times? The prices, how is it big? Is your booking system integrated? Does it pop them off somewhere else, which is again, causing them a distraction. And the process that you've been through for the Nando's case study is very, very similar to the things that we talk about. So I wondered if you could talk us through what you did for them and the improvements that you made and how that affected that booking journey.Matt Scaysbrook: So we've worked with Nando's for almost three and a half years now, when we first started working with them, they didn't have an online ordering process at all. And we came on board because they knew they were working towards that launch and we came on board so that once it was live, they would have a means of constant improvement and iteration to it. And there's been a huge number of changes, obviously in that industry, over the course of the last few years and online ordering has become... It's no longer like the poor cousin, I guess, to bricks and mortar. So with Nando's, this is one that did start with some user testing that they did. They sat down with a group of users and found that the order process, particularly on mobile, was... The word cumbersome came up quite frequently.Matt Scaysbrook: And it wasn't something that the guys in Nando's didn't know. They knew that bit already, but it's one of those challenges of getting what is effectively a large offline menu, which is, I guess A3, folded out double-sided A3. You've then got to get that on a screen that's seven or eight inches. It's a challenge in itself. What that user research flagged up was that it was just moving through the different sections of that menu. You constantly had to go backwards and forwards. So if you clicked into Peri-Peri Chicken, for example, you couldn't then immediately jump to say burgers, pizzas and wraps. This is where you realise how sad I am, how much the Nando's menu I know, but we won't talk about that. But it's constant back and forward.Matt Scaysbrook: As you mentioned a moment ago, about a process that can be followed, virtually, no one wants to go back and forward. People do not like going backwards or do not like feeling like they're going backwards. So we knew that the current navigation and the menu selection was not as good as it could be. The bigger question was, how do we improve it? Because it is to some extent, like I said, a menu of that size being dealt with on a screen that small, it is going to be reasonably cumbersome to some extent, but we were adamant that there had to be a better way of doing this. So the first time around, the first test that we ran on this, rather than making a visit, jump backwards and forwards, we put a menu across the top of the screen, which was scrollable. So instead of scrolling up and down, you could scroll left and right across this menu. There were a couple of challenges with that.Matt Scaysbrook: Firstly, the width of the element that you would have to tap on to get there was dictated by the length of the title of that section of the menu. So it is inherently inconsistent with itself. It's not particularly visually appealing and also it isn't something that's all that commonly used. And what we found, having run that as a test, is that more people use the navigation in that format, in that side scroll, the problem was that fewer people actually went on to buy. So as with a lot of tests, there are two core things that most clients are trying to get out of it. The first one is I guess, some sort of commercial benefit, but the other one, which should be viewed at least, at least as important, if not more important, is why. Why have we got the results that we have?Matt Scaysbrook: So what we found from this one has said, more people would use the menu now than they did before is their means of navigating through, but they actually viewed fewer sections of the menu in total. So that tells us two things. One from a data perspective, they absolutely must have been clicking on the same things multiple times. So again, that behaviour that we were trying to avoid with people having to go backwards and forwards, we hadn't solved it at all. And the reason that that impacted on revenue was that what we found is that visitors do a fair amount of impulse purchasing. So if you led them through a process, they would be like... They wouldn't consider an item until they saw it. And then they saw it and like, "Yeah, you know what? Yeah, I am going to get some ice cream. Why not?"Matt Scaysbrook: I guess similar in a booking journey, if somebody doesn't know that you could buy a season pass for 50% more than the one-day ticket, well, they aren't going to buy it, are they? Because they don't know they exist. They're not against the idea. They just didn't realize the idea was even an option. So it seems odd to use a case study where a test that we ran that results in effectively a negative outcome, but what you will find if you run tests frequently is, that is often the case. If we knew all of the answers, we just make changes. I wouldn't run a business that prizes itself on testing. I'd also be a billionaire by now if I was always right about stuff.Matt Scaysbrook: So the key thing is what do you do when the test doesn't win? And that's where the learning element comes in because saying, "Yes, this is better because it makes more money," is great when it wins. When it doesn't, you need to understand why, so that you can look at, okay, well, what do we do next? So we sat down with this one, and I'll be honest, myself, the team here, the client as well, we all thought this would win. And it didn't. So we sat down to understand, okay, why do we think that is? Effectively, what we came to is that we're over-engineering this entirely. One of the problems with the existing menu is that it was not the way that most other menus work. So we invented another menu that was different to the way that most menus work. It was technically more complicated, but it wasn't easier to use. So the next iteration of that test introduced effectively a burger menu. You just tapped on it and it opened with all of the elements that you need.Kelly Molson: So for anyone listening that doesn't understand why we're talking about burgers, a burger menu is a little icon that's used on websites or apps. And when you click it, it opens the navigation or like a little side menu. It kind of looks like a burger, so we call it a burger menu.Matt Scaysbrook: Yeah. And is it as visually appealing as the side scroll? No. And there were some members of the wider organisation at Nando's who weren't entirely happy with it visually, and understandably, it's a bit dull. And Nando's as a brand, is anything but dull. But they allowed us to test it. So instead of this big side scroll, just had a burger menu, three lines, the word menu, and there you could go. So we ran that and navigation usage increased again, but this time the conversion and the revenue uplift came with it too. And I think therein lies, I guess the value of testing is that as good an idea as you think you've got, there is at least a 50% chance you're wrong. It'll make a positive improvement. Whenever you make those changes without testing them, you are effectively assuming the risk there for yourself straight away. If it tanks, and it might, how are you going to back it out? How quickly can you back it out?Matt Scaysbrook: If you are running a test, I tell you how quick it is to stop. About five seconds. You open whatever platform you're on the test and you hit stop. And that is, I guess, the side of CRO that people don't necessarily... And it doesn't necessarily come to mind first and foremost, they think of it as a way of helping their site to make more money. The bit they overlook is its ability to help them manage risk. And the bigger a business is, the more you have to lose if you get things wrong. There is a phrase that I've used repeatedly over the last almost two years, I think after coining it in, it was in the middle of a webinar that I was doing. And it was DAB, DAP, which is design and build, deploy and pray. Because for the vast majority of changes two-way website, that is how it's done. There is a design phase. There is a build phase. It goes live and everyone crosses their fingers and hopes it works. That introduces a certain level of risk.Kelly Molson: I mean, Matt, I'm not going to agree with you there. There's still the testing that goes through on our part before we launch. But no, I hear what you're saying. So all the will in the world, we can do all the testing internally. We can do all the testing externally, but essentially, when you release something to the world and you have thousands of people using it, problems are going to come up that you just haven't been able to come across throughout that testing process. It's really interesting what you were saying about the solution that looked beautiful, but didn't work that well. And I think that's something that we are always really acutely aware of when we were designing things because let's face it, everybody wants their site to look great. We work with attractions. The sites have to encompass the feeling that you're going to get at that attraction before you've got there.Kelly Molson: We always say "The fun starts from the first click" and they have to give the perception of what it's going to be like, if your attraction's really exciting, your website has to be really exciting. And sometimes attraction websites can look really fun, but work really badly. So that's something that we are really aware of all the time when we are designing, is that you have to go sometimes from like a desktop solution that does look really beautiful down to how does that translate to mobile? How is that actually going to work at, like you say, like six or seven inches screen width? Can we still make it functional and beautiful? Or are we going to have to make some compromises there? And testing is the only way to know whether you've got that right or not.Matt Scaysbrook: Yeah. I think one of the things that comes up a lot with that is basic common UI elements. I have seen so many sites over the years that have gone, "You know what? We're not going to make a button a button because we want to be edgy." And it's like, yeah, but people understand buttons, they are drawn to them because they understand that it is usually a step forwards. Same as the example of the burger menu for Nando's is that, it isn't flash and you're not going to win any design awards for it, but you will sell more stuff. Therefore, we can iterate from there on and go, "Okay, is there a way that we can make that same function, but in a prettier and more visually appealing way? But if for overall that time you are benefiting from the extra conversion value of something that just works that people understand, you're effectively then helping to pay for the extra iterations that you want to do again in future.Kelly Molson: Yeah, absolutely. Matt, I am going to try and pronounce some words here that I always get a bit tongue-tied with. So forgive me, but quantitative and qualitative, did I get that right?Matt Scaysbrook: You did.Kelly Molson: Well done me.Matt Scaysbrook: I have to say them the exact same way you do. Very slowly, syllable by syllable.Kelly Molson: I'm glad this is being recorded for prosperity. Look, I know that when you are going through your processes, you are looking at both of those options. Explain what the difference is and why they're both equally important.Matt Scaysbrook: Yeah. So quantitative, that is numbers-based stuff. So for the vast majority of sites that comes through Google Analytics, that is those what most people use, what it is presenting to you is effectively a count. A count of X number of people did this, these things or X number of sessions or this action take place, but that's all it is. It's just numbers. And obviously, it's always backwards-looking as well. It's what they did do. It isn't what they're going to do. On the qualitative side, this is basically data that isn't just numbers. And it comes in a lot of different forms. So heat maps, so for where people click, where their mouse is, how long, certain elements of the screen are in view on a particular page, how far down a page they scroll, that's one element of it. Session recordings, where you can watch how a visitor interacted with a particular site or a particular page.Matt Scaysbrook: And then you've got the other, I guess the complete opposite end from the numbers, where you've got feedback. So verbatim feedback from surveys that run onsite and offsite, your user research as well comes into that. So there's a lot of things that qualitative covers and the best description of it is it isn't just numbers.Kelly Molson: It's description.Matt Scaysbrook: It's description, it's not the other one, basically. Why does it matter? So if you're looking to identify areas of improvement, it is easiest to do that from a numerical base. Comparing numbers is a lot faster than comparing 100 survey responses. Numbers are simpler to do that with. The problem with them is that they only really tell you what occurred. They give you a very limited view on why, and if you're going to solve some of those challenges that you've got, it is the why that will help you to solve them. And that's where the qualitative side comes in. So my recommendation on this stuff is that, use your quantitative, use your numbers to identify those areas. Then once those areas have been identified, then go to your qualitative tools and investigate those more closely.Matt Scaysbrook: If you go into Hotjar, as an example, as a qualitative tool, if you go into that, searching for problems to identify, you will lose days, weeks, months of your life, because it is not designed to do that at scale. It is great if you have a specific question or set of questions that you're trying to ask. It is not really there for, call it high volume discovery. So one is good for telling you what happened and identifying areas where improvements could be made. The other one is a lot better at understanding, okay, well, why aren't people getting from point A to point B? And therefore, is a key part informing, okay, well, how are we going to execute that page or that process differently in order to see a change in the quantitative?Kelly Molson: Yeah. So to be able to make real improvements, you have to take a holistic approach. You can't just rely on one or the other. And obviously, there's nothing better than getting people in a room and actually watching what they're doing as well while they're using the site too. This might be a difficult question to ask because I'm sure there are different answers to this question depending on when you ask them. But what do you think are some of the most important metrics that attractions should be tracking?Matt Scaysbrook: Yeah. So what you tend to find is that if you ask someone about their key metrics, they'll tell you what their conversion rate is globally across the site. And they will tell you what their average booking value is. Those are great as a report to the board, but they're borderline useless in helping you to advance the site yourself. I have worked with clients who have a conversion rate of 0.5% who are very happy with it. And I've worked with some who've got a conversion rate of 8 or 9% and are disappointed. There is not a rate that is good or a rate that is bad. Also, there are so many different types of people, different types of visits in those global metrics. They're basically a mess. You're not going to get actionable stuff out of going, "Well, our site conversion rate is 3%."Matt Scaysbrook: So whenever we look at a site, and this applies to eCommerce the same that it applies to attractions or to ordering of food, is that you break the site down into effectively three blocks. So out of every visitor who comes to the site, how many of them bounce? So how many of them see one page and nothing else? There are two types of bounce, but basically, there's hard bounce and soft. Hard is hits page, does nothing and leaves. Soft is, comes to the page, reads 50%, 75% of that page, and then leaves. By default, they'll track the same, unless you do some additions, but obviously, that experience is entirely different. Hence why you want to know the difference. So first one is bounce rate. If that is super high, you are losing your opportunity right there and then to ever sell to those people.Matt Scaysbrook: Landing page, job number one, keep people on site. So if you've got a rate there that is particularly high, that's probably the first place you're going to look. A lot of the time is, what's happening offsite? How are you linking people to that site? Is it advertising that you're doing? If so, the two need to marry up. What someone's being advertised and what is on the landing page? So it's bounce rate is the first one. Then we look at, of everyone who does not bounce, what percentage then add to basket? And again, that applies the same way, regardless of whether you're talking about physical items or digital items, or even the ordering of food, is how many people actually add something into the basket?Matt Scaysbrook: The reason for that is, basically, is it the process for the checkout, that is part of your challenge or not? How are you explaining effectively the product value and at least enough that somebody is confident to make one of the first decisions they need to make, which is "Yes, that's the one I'm interested in". So non-bouncing people to add to basket, that's the next rate that we look at. And then it's, of everyone who adds to basket, what percentage then go on to buy? So that obviously is looking at how your checkout process works out.Matt Scaysbrook: So we split those three up, identify which of those we believe to be the biggest challenge. And then you want to take whichever one you've picked and split that down again. So I'll give you an example from one we did recently, eCommerce client, their belief was that their checkout process was too long and that was what was negatively impacting their conversion rate. And now, okay, their checkout process was quite long. I think it was seven steps, which is probably a little excessive. But what we found once we broke that process down is that actually, they lost over 50% of people in the first step to the second, the rest from there on it was pretty good. It was actually really good.Kelly Molson: And this is at the checkout process, the first step of-Matt Scaysbrook: Yeah.Kelly Molson: Alright. Okay.Matt Scrasbrook: Yeah. So from the basket page itself to the next step was a log in step. They lost most people in that block.Kelly Molson: Was that because they made people log in?Matt Scaysbrook: No. The problem was people weren't even getting to that log in step. So that tells you a lot. What we then did, as I mentioned earlier, we then went to look at the qualitative stuff. What are people on that page doing? And what we found was that you saw video after video, after video, of people going back to the main site from the basket page and looking at either alternatives for the product that was in their basket, or at the product that was in their basket, to read more information about it. It's like, okay, these people have zero confidence in what they've put in that basket. They thought, "Oh, I'm going to add it". But then when it came to the next point of, "Yeah, okay. I'm going to move through this process," they weren't sure.Matt Scaysbrook: It's like, okay, how do we reassure people that this brand is one that they can trust, that this process is one that they can trust? What are the things they're going to be thinking about? When am I going to get it? What if I don't like it? All of those objections that you need to handle. I think you mentioned earlier, Kelly, about how people got all the information they need. And it's like, we all buy stuff online, we all book events and attractions and the such like online, so what questions do we ask ourselves? What if I can't go that day? What if I want to move my ticket to another day because it's hammering it down with rain and I don't want to get wet?Matt Scaysbrook: All of the things that you would ask, that's what thousands of other people are asking. And you need to, I guess, to think about, when are those questions going to get raised? The basket step is quite a common one because it's the move from... The brain has moved on from product selection and it's now on effectively the buying element of it. So the kinds of questions that you need to ask are then different. It was a really long explanation, wasn't it?Kelly Molson: Yeah. But it was a really perfect explanation of why it's so important to do the qualitative and the quantitative testing. It's a really very clear example because obviously, that client had made a massive assumption about what they thought the problem was. But actually, without doing those two testing processes, you would never have found the actual correct answer as well. I love that, it's such a good example. Thank you. Okay. So being a CROer, you need a lot of different skills, don't you? So I'm guessing that in your team, you've got strategists, you've got data people, you've got designers as well. What skills do you need to be a CROer?Matt Scaysbrook: So we actually have a model for this, which probably tells you how sad I am. But we have a model called CATSPA. So it's split into two halves, CAT and SPA. So CAT is skill areas that you have to have, so it's creative, analytical, technical. I guess every single person who does this work is better at one of those three than the others, and they're weaker at one of those three than the others. So for me, analytical is my strength, always has been. My technical skills are pretty good, years of practice didn't have them when I started doing this work. I'm not particularly good with pictures though. I am not a classic creative person.Kelly Molson: That's where I come in. I'm the designer to your analytical skills.Matt Scaysbrook: Yeah. Exactly. There are other members of my team who are creatively very, very good, technically strong, analytical, not as good. We all have those strengths and weaknesses, but the role sits so perfectly on that, on the cusp of those three, that you can't be useless at any of them, I guess. And then the SPA element of it, that is we call those the sub-roles of the job. So you're effectively a subject matter expert, but for a client, you are also their project manager and to some extent, their account manager as well. Our work is very collaborative. We speak to most clients most days in some form or other, be it on call or Slack or emails, whatever it is. So it isn't an easy thing to get into. You have to want to practice all of those things.Matt Scaysbrook: And so when we take on someone new, the time to getting them up to speed is pretty long. But if you can master things that are creative, analytical, and technical, and talk to people for whom those things are specialisms, can you converse with developers? Can you converse with analysts? Can you converse with designers? If you can do that, pretty much any job that our guys may go into in future, they'll be good at it, because they can speak the language of three different people. And that makes a massive difference.Kelly Molson: Oh God, doesn't it? So considering that to have the skills to do this well, it's quite rare to be pretty good at all of those things, I would say. So that's quite a hard person. You need to fit someone to quite a difficult mold. Can our listeners start to do this process themselves? Because I guess our listeners vary from huge attractions, thousands and thousands of people through the day to down to some quite small museums who might have a very stripped back team, but still need to be able to look and analyse their site and understand how it's working. Can people do this? Can they do this themselves?Matt Scaysbrook: They can. One of the things that you have to believe in, if you do this work, is that whatever you are doing today is not as good as it could be. And that goes for ourselves as well. What I know about my industry now, versus when I started my agency five years ago is massive. The only way to improve is to accept that today's you is not the best version that it could be. And the only way that those improvements will happen is if you try things. The very core of testing is accepting that improvement is out there, but you'll make some planners along the way before you get there. We actually wrote, few months back, we published a guide, which is for that exact purpose, which is okay, you can do this yourself. Here are some of...Matt Scrysbrook: I can't remember how many questions they're in it now. I think it's like 51, is basically 50 odd questions that every experienced CRO person has asked at some point. Because what I know about the industry and its practice, I didn't read a book. I'll tell you that. I spoke to a lot of other people who gave me their time and their input to answer, at the time, what probably seemed like quite dumb questions, but we're all built on the back of other people's selfless efforts, I guess. So they absolutely can do it themselves. There are free tools available to help you start running tests. What I would recommend is that you do do some reading about it. I can give you the link to our guide afterwards, Kelly, and-Kelly Molson: I already have it, Matt.Matt Scaysbrook: Oh, you already got it. Okay.Kelly Molson: I have already prepared for the show notes.Matt Scaysbrook: Oh yeah. You've actually downloaded it, haven't you?Kelly Molson: I have downloaded it. It's called 52 Questions Every Experienced CRO Once Had To Ask Because We All Started Where You Are Now. It's a brilliant book actually. I've learnt a lot from it and we'll pop the link to this book in the show notes. So if you are thinking of looking at this process, this is a really, really great place to start.Matt Scaysbrook: Laura, our marketeer, will shoot me for not remembering the name.Kelly Molson: Don't worry about it, this is what I'm here for. I prepared. No, I do highly recommend it. So I've learned so much from having a look through this booklet. And like Matt says, it's a really great place to start. And in it, you do actually recommend some of the best tools to use, which are free or some that will then start to incur costs as well. Brilliant. Matt, thank you. I have really enjoyed having you on to chat today. We always ask our guests to recommend a book for us. Something that they've loved, something that's influenced them, their career. Can be absolutely anything. What have you prepared for us?Matt Scaysbrook: So mine's boringly professional, I'm afraid.Kelly Molson: Nothing's wrong with that.Matt Scaysbrook: Mine is a very small book actually called Built to Sell by John Warrillow. It is about a fictional agency that the owner decides he wants to sell. And he goes to someone who's built, installed multiple businesses, who advises him on how to move his business to a point where it is sellable. But even if that's not the thing that you're interested in, what the book really focuses on is how do you make sure that you are not the problem in your business? So to my unpopular opinion earlier, reading that... I can't remember how long it is. It's like 120 pages maybe, you literally can read it in a few hours.Matt Scaysbrook: But the first time that I read that book, I was just looking at all the things he says, points out, make sure you don't do this, make sure you don't do this. And you sat there thinking, yeah, I'm doing that. There's like 15 or 16 lessons that you should learn from it. And I just remember looking at it thinking, I'm literally doing pretty much all of those. And it's just that one of those proper sorts of light-bulb moments where you realised that you didn't have to learn all this stuff yourself through painful experience. I had a fair amount of painful experience by that point anyway, but it's like, other people have been here before. You're not unique as they were, other people have been through this experience, you learn from them and they will help you.Kelly Molson: Yeah. Great book. Listen, as ever, if you want to win a copy of Matt's book, then head over to our Twitter account and retweet this episode announcement with the words, "I want Matt's book". I might get there first because I feel like this is a bit for me. I've had 19 years of making mistakes.Matt Scaysbrook: It's really good. Really, really good.Kelly Molson: I'm pretty sure that paints a good picture of me in that book, but we're all here. We're all doing our best. Matt, it's been a pleasure having you on today. Thank you. If any of our audience wants to get in touch with you to talk through CRO, ask a few more questions, where's the best place they can get a hold of you?Matt Scaysbrook: On our website, there is a page where you can basically book in directly with me just to have a conversation. Those things have been from, some people want to talk about formally working together. Other people just want to have a chat about what they're currently doing. I keep my diary open on that because I have so many good conversations with people. And if I can help someone out, even if they're not someone who's ever going to work with us, I feel good about it at the end of the day, still, I'll share the link with you.Kelly Molson: Matt, thank you. That's lovely. I think that's a brilliant way to end the podcast. Thank you very much for coming on and for your generous offer of helping out our audience.Matt Scaysbrook: Thanks, Kelly.Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five-star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast.

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.  What recommendations do you have to really kind of help boost that sort of thing?

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.  What recommendations do you have to really kind of help boost that sort of thing?

This week on The Digital Marketing Scoop, Mark is talking about 3 Google Search Ads mistakes to avoid.During this episode, Mark talks about the 3 most common mistakes that people make when they start using Google Ads. So, if you are new to the world of Google Ads be sure not to miss this episode as it will help improve your ads and save you money in your budget. Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

DP Retargeting, SRP Retargeting and Targeted Display Ads.David Farmer, the CEO of intice discuses 3 different types of display ads that every dealership should be running and how to measure the success.Click Through Conversions, View Through Conversions, CPM - Cost Per 1000 Impressions, Click Through Rate - all this and more.Plus - Google Analytics - UTM Codes.#ePencil #DigitalRetailer #GoogleAds

Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click Marketing Professional and founder of https://teachtraffic.com/. Podcast Highlights:  00:14 – Intro 01:05 - Guest Introduction 02:12 - Ilana Wechsler's background 06:26 - What is traffic puzzle all about and how is it applicable for business  10:37 - The four quadrants of a retargeting campaign  13:42  Some common mistakes business owners do with their marketing campaigns    20:17 - How to approach promoting content on social and why copy on social is very important? 29:50 - What is the warning percentage of a Click Through Rate and other Key Performance Indicators to watch out for? 33:42 - What is the starting point for someone who would like to get going with paid traffic? 36:13 - Summary of what we talked about in this episode 37:53 - Where to Connect with Ilana Wechsler? 38:04 - End   Connect with Ilana Wechsler: Website: https://teachtraffic.com/

 On this episode of Video Marketing Value Dane and Renee give you their best 10 tips on making a better thumbnail to get higher click-through rates on YouTube. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Renee Teeley of VideoExplained and ReneeTeeley.com | LinkedIn | Twitter |Instagram | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Today's podcast is a special one for all fellow YouTubers watching. We all know that metrics are an important part of establishing a good YouTube channel. Small creators and big creators alike struggle time and again with getting the views. People don't want to share their secret sauce when it comes to YouTube analytics. But not here. In this podcast, Ocus tells us about the secret metric of YouTube Analytics which many creators pay little to no attention to. This is the Click Through Rate or CTR. Other than that, Rav and Ocus also talk about what they think are important parts of a video which small creators tend to skip. Sit back and listen to the duo talk about YouTube secrets exclusively without any inhibitions.

Welcome one, welcome all! To The Monday Metric - a new episode format where you'll learn the true definitions of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week's bout, we're tackling click-through rate (CTR).

To be successful, advertisers need to ensure their ads are providing value to online web users—to be noticed, remembered, and engaged with, relevancy of the ad is key. Serving relevant ads that are related to a searcher's current need or want are far more likely to capture attention than a "one-size-fits-all" approach. Learn more about Online Display Ads in this episode with Chris and Charles!Source: https://moz.com/blog/click-through-rate-isnt-everything-8-actions-take-online-display-adsPresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about:Include Remarketing in any and all Online Marketing StrategiesImprove your Click-Through RateUse More Pictures and Less Text...Maybe