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On this episode of the IDEA FitPro show podcast, guest host Kia Williams chats with Billy Polson on his forthcoming 2022 IDEA World presentation, “A Concierge Program to Beat All Sales Tactics.” It's a genuine way to boost fitness business acquisition rates and outperform “greasy” sales tactics. Billy Polson is an established performance coach and fitness entrepreneur. He has a proven track record of consulting and coaching fitness business pioneers in boosting their brand visibility, increasing profitability, improving productivity, and expanding their client base. Have a listen and enjoy building your fitness empire! More about Billy Polson! Billy was named one of America's Best 100 Trainers by Men's Journal, is a fitness entrepreneur, an international presenter and a business consultant for pioneering trainers and fitness studio owners worldwide. In 2004, looking to build an unparalleled training facility and a community of San Francisco's leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area's “Top Trainers/Gym” for 14 years. His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands. Connect with Billy Polson https://www.instagram.com/billypolson/ (https://www.instagram.com/billypolson/) https://www.linkedin.com/in/billy-polson-cscs-92828612?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BS21CUuj%2BTIu%2BQ29pc0UDxA%3D%3D (linkedin.com/in/billy-polson-cscs-92828612) http://www.thebusinessmovement.com/ (thebusinessmovement.com ) Connect with Sandy Webster FB: Sandy Todd Webster IG: sandytoddwebster LI: Sandy Todd Webster TW: @fitnesseditor We will be back in person for https://www.ideafit.com/fitness-conferences/2022-idea-world/?sourcecode=podcast_link&trackingcode=pod_ifps-s3-ep13_campaign=pod_ifps-s3-ep13_2022_april&utm_content=polson (2022 IDEA World Convention) July 20-24, in Las Vegas. Join us and experience the unique, high energy festival of fitness that only IDEA World can deliver. For more information and to lock in this extraordinary pricing, go to https://www.ideafit.com/fitness-conferences/2022-idea-world/?sourcecode=podcast_link&trackingcode=pod_ifps-s3-ep13_campaign=pod_ifps-s3-ep13_2022_april&utm_content=polson (ideafit.com/fitness-conferences/2022-idea-world/). Enjoying our content? Than become an https://www.ideafit.com/ideafit-plus/?sourcecode=podcast_link&trackingcode=pod_ifps-s3-ep13_campaign=pod_ifps-s3-ep13_2022_april&utm_content=polson (IDEAfit+ member) and receive our award-winning IDEA Fitness Journal, the gold-standard publication of the fitness industry. IDEAfit+ members also enjoy: Unlimited CECs Discounted health and liability insurance Digital publications that focus on current challenges, nutrition and behavior change, and the latest insider fitness trends Ungated access to over 15,000 fact-based articles from our award-winning editorial team Access to deals and discounts from IDEA's trusted partners. IDEAfit PRO SHOW is hosted by Sandy Todd Webster, Editor in Chief, IDEA Publications, https://www.ideafit.com/ideafit-plus?sourcecode=podcast_link&trackingcode=pod_ifps-s3-ep13_campaign=pod_ifps-s3-ep13_2022_april&utm_content=polson (ideafit.com); executive produced by Jordan Leeds; produced and engineered by Michael Hilding. Copyright 2022 by Outside Interactive, Inc. All rights reserved. IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals and has been for 40 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business
Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI. From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious!
Sales tend to be one of the largest and most intimidating challenges a fitness professional will face. Whether you are an independent contractor, own a facility, or work for someone else, we all have our own personal brand. Join our panel of experts as they delve into how to sell yourself in a multitude of different avenues. We will address the following topics: What are some of the most common misconceptions around sales you see in the fitness industry? In what ways has “selling” changed since COVID-19? How can you create a sales process that is adaptable to different clients and demographics? How can I pitch my club not only to potential clients but to staff? What are some best practices to keep your sales process authentic?
On this episode of Social Strategy Slayer, Jess Jacobsen discusses how important it is as we head into a new year, to look at how we are currently cultivating our Instagram feeds. She shares her top 7 accounts that she believes every fitness business owner should be following. Also, stay tuned to hear her 2 bonus accounts creating content she is loving outside of the fitness industry. “As we head into a new year, we've gotta look at how we are cultivating our Instagram feeds. Because, people often say they don't like Instagram or social media, it's a negative place, or they get stuck in comparison. And what I wanted to bring up to you today is that we actually have the power to cultivate our feeds.” -Jess Jacobsen Accounts mentioned in this episode: → Michell C Clark: @MichellCClark https://www.instagram.com/michellcclark/ (https://www.instagram.com/michellcclark/) → Clean Cut Fitness and Nutrition: @cleancutfitnutrition https://www.instagram.com/cleancutfitnutrition/ (https://www.instagram.com/cleancutfitnutrition/) → Jereshia Hawk: @jereshiahawk https://www.instagram.com/jereshiahawk/ (https://www.instagram.com/jereshiahawk/) → Harry King Holmes: @Harrykingholmes https://www.instagram.com/harrykingholmes/ (https://www.instagram.com/harrykingholmes/) → Business Movement - by Billy Polson: @businessmovement https://www.instagram.com/businessmovement/ (https://www.instagram.com/businessmovement/) → Peloton: @onepeloton https://www.instagram.com/onepeloton/ (https://www.instagram.com/onepeloton/) → Orange Theory: @orangetheory https://www.instagram.com/orangetheory/ (https://www.instagram.com/orangetheory/) → Talent Hack: @thetalenthack https://www.instagram.com/thetalenthack/ (https://www.instagram.com/thetalenthack/) → Todd Durkin: @todddurkin https://www.instagram.com/todddurkin/ (https://www.instagram.com/todddurkin/) → @AdditudeMag: https://www.instagram.com/additudemag/ (https://www.instagram.com/additudemag/) → @howtoadhd: https://www.instagram.com/howtoadhd/ (https://www.instagram.com/howtoadhd/) Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application) Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/) Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial) LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)
My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our community for several years now and has been a presenter at our FITposium conference for several years. He is the Founder of The Business Movement and the Founder of DIAKADI, which is a fitness studio that has won best studio in San Francisco 15 of the 17 years it has been open. We are diving into why you should be different, especially now more than ever. “Don't be what everyone is, be what no one is.” IN THIS EPISODE Why we need to stay focused on differentiation, especially in 2022. The 3 categories when it comes to being different. Making sure you gather feedback from your clients. The importance of knowing what's going on in your market. Getting out of your normal routine to gain creativity. Including the love languages in your marketing. Why you should know your target client. The power of brainstorming. How to really sell your products. Stop the scroll. What you should be doing in the upcoming months. What's coming up for he fitness industry. Connect with Billy Website: thebusinessmovement.com 8 Week Work Group: www.thebusinessmovement.com/workgroup-coaching-programs Share this podcast with a friend and remember to leave a 5-star review! For more, visit jamespatrick.com
In this episode of Talking Business, Kobi catches up with Billy Polson, Director and Founder of Australian Internet Advertising. They discuss everything marketing from tips & tricks, to building a website that generates more traffic and attention! CONNECT WITH KOBI ON SOCIAL MEDIA Facebook: https://www.facebook.com/kobibestpractice LinkedIn: https://www.linkedin.com/in/kobisimmat/ Instagram: @kobisimmat TikTok: @kobisimmat
In this episode, Melinda Emerson chats with Billy Polson about his business movement, Decardi. They discuss the importance of branding, mobile advertising, and engaging online customers. They delve into SEO changes, keyword usage, and sharing quality content. Billy shares his favorite business tools and tips and emphasizes authenticity in the fitness industry.
Billy Polson, CSCS, is an International Speaker, Fitness Entrepreneur, and Business Performance Coach. He is the founder and co-owner of DIAKADI, a training facility that brings together a community of leading fitness specialists in San Francisco. Men's Journal named him one of "America's Best 100 Trainers," and he has contributed to publications such as CBS Small Business Pulse, Fortune, Inc, and Women's Health. In 2015, he co-founded The Business Movement, DIAKADI's fitness entrepreneur coaching program that helps personal trainers and gym owners advance their business skills and develop their brands. Today, Billy shares his journey from personal trainer to successful business coach and why he created The Business Movement Program. He explains how he helps clients build their brands to stand out from the competition and why your website is an essential tool for reaching clients. He shares why a mobile-friendly website is vital and why social proof is a crucial element on any site. He reveals tips on increasing website conversions and engagement and how you should use SEO in content creation. He also reveals why links in and out of your website are essential and how you can create the best experience on your website's landing page. “Put yourself in the shoes of someone who is shopping for your services.” - Billy Polson This week on SmallBizChat Podcast: Resources Mentioned: Connect with Billy Polson: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business. See omnystudio.com/listener for privacy information.
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see? When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you. But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you're all about, and how you can help them with their unique problem. It's a REALLY challenging thing to master! And that's exactly why in this episode we break down what you can do to make your homepage stand out to your ideal client, and stand apart from your competitors. It comes down to demonstrating that you understand your ideal client, and provide them with tremendous value that they're looking for when they discover you.
Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attention. Our guests today on Beyond the Image are Billy Polson and John Hackbert of The Business Movement. Host James Patrick chats with Billy and John about what core components your website needs to have, how to focus on the visitor journey as well as simplifying SEO for entrepreneurs. Billy & John are hosting a workshop on April 7 to help attendees invigorate their website so they can funnel more traffic in and convert more sales. Sign up at https://www.thebusinessmovement.com/virtual-experience/invigorate and use the code "teamdiakadi" at checkout to SAVE 20% Connect with James Patrick https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio drops courtesy of ZapSplat.com
In today’s episode, we have Billy Polson who is a nationally recognized performance coach, fitness entrepreneur, motivational speaker, and the founder/co-owner of DIAKADI. As a fitness performance coach, he was named by Men's Journal Magazine as one of the Top 100 Trainers in America, as well as one of the Top 10 Trainers in the Bay Area by the San Francisco Chronicle and Haute Magazine. Peers and other fitness professionals look to Billy as a fitness advisor and business coach for good reason - Billy devotes his own life and energy towards helping others learn how to live the strong, healthy, successful and happy life they were meant to live. How did your background inspired you to be where you are today? (05:15) - From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. - Since joining the fitness industry, Billy's vision was to create a cutting-edge training facility exclusively for the Bay Area's leading independent fitness trainers and coaches. DIAKADI is that vision, and has been voted the Best Place to Get Fit by San Francisco Magazine, the Best Program Design by 7x7 magazine, as well as the Top Trainers and/or Gym in San Francisco for 14+ years. In 2015, with the intention of helping fitness entrepreneurs advance their skills as business owners, Billy co-founded DIAKADI’s Business Movement, which continues to assist hundreds of fitness professionals worldwide with building and growing their most successful fitness businesses. - I moved to California on sabbatical leave for one year and I ran into Spencer Johnson. And he wrote children's books. I don't know if you ever remember any of those now, the value tales for kids. If the value of courage, the story of Jackie Robinson, the value of believing in yourself, the story of Helen Keller, and then Margie met him first and I got to a party in hand, carried him over and said, you guys ought to get together and write a children's book for managers. What can we conclude about the ideal leadership? (09:36) - So many things cause it's taken away all our distractions and in cause look at that. And so that kind of reminds me of when you say, you know, all the things that being of service and helping others. And, and how do you find that? This is kind of a segue, but how do you find that has this moment in time that we're living right now cause you to go deeper into thinking about you and your, where you stand - Supporting each other, the brotherhood it's it's, it's so divisive right now that this, this funny, bring this up because this is completely the opposite of what's going on right now. You know, that's caused us to be in this where we are, and we really need this. To be a philosophy because we really need to come back together - Before he became a professional on your path and where you are now. And did you even know this is what you're going to do? Yeah, I probably, my, my funniest jumping point for that is, uh, in college, uh, trying to decide my major and I've always loved and enjoyed psychology and kind of what makes people tick and what brings people together. - I want to be doing something that is fulfilling and I love to do, and again, We'll make a difference in this world. And, uh, that's when my pivot came from using statistics and using the work I've been doing in technology and heading into growing my own private practice as an independent trainer. How the more you don't know, that's just how you grow? (17:23) - That psychology and that, that human interaction got balanced out with statistics and analytics and numbers and making sure that I was able to really meet both sides there. The example I give of, there are a lot of folks who, and it's not a bad thing, but there are a lot of folks who they love fitness. - They study fitness, their whole college and they get out and they're so great at training. But when they try and open their own practice, that other skillset is a challenge for them. I was very fortunate that I got a little bit of a taste of both worlds and that yes, everything leads to who we are today. - And we have to give everything credit, the most challenging things that we face. Often being obviously the most uplifting and people hate hearing that, especially this year. Right? That's right. Yeah. That's what I wanted. That's what I want our listeners to hear is that everything you've done is setting you up for. - So maybe the lesson is that. Yeah, you simply know you're not good at it in terms of you don't enjoy doing it, or you really don't want that to be part of what you're doing. Um, even if that's the takeaway, what, Oh my gosh, what a valuable takeaway, because then. You take the pressure off yourself? Oh, I should be doing computers. Connect with Billy: Website Visit Alvin's website- Journey To Personal Greatness Check out my Social Media: Facebook Twitter Instagram Be relentless in the pursuit of your personal greatness
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
In today’s episode, we brought back Billy Polson, who we’ve had on the show twice before because on his incredible actionable insights and tips into running a business- and he is a pro, having not only run DIAKADI fitness in San Francisco for 16 years, but winning best gym/ trainers for all but one of those years. Despite so much success, Billy was hit hard by the impact of the COVID related shutdown, and he shares some of the struggles and emotions that he’s faced as a result, that I think you will certainly be able to relate to. But he also shares how after one of his lowest moments, when hearing that the shutdown for small studios was going to continue for another two months, grieved the news, but then rose to the occasion in a very unique way to form a coalition with other studios (even competitors) in his community to petition their case to the local government to open earlier with other small businesses. He also shares insights into reopening that he recommends, and learned while having conversations with other studios in his coalition. View links to all the episodes we mentioned in the Show Notes: fitnesscareermastery.com/episode128 What You’ll Learn from this Episode: How Billy formed a coalition with other local businesses to work with their local government Why it's vitally important to be in touch with your clients pain points now more than ever Inspiration to adopt a mindset of patience and empathy References in the Episode & Additional Resources: How to Prepare Your Fitness Business for a Post-Quarantine Reopening COVID Reopening Safety Video COVID Protocols Manual
Billy Polson is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide. Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years. https://www.thebusinessmovement.com/ Fitness Entrepreneur Insights Monthly Newsletter: https://www.thebusinessmovement.com/fitness-entrepreneur-insights
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
There’s a lot of competition out there! But do you know who it is? Can you name your top two competitors? What are the other choices in your market for your clients? What are your strengths and superpowers? How are you unique in the presentation of your product and services? HOW are you presenting those? […] The post FCM115: 4 Steps for Fitness Entrepreneurs to Get Ahead of the Competition with Billy Polson appeared first on Fitness Career Mastery.
On this episode of the 'Fitness Business Authority Podcast', Billy Polson, fitness business owner who specialises in supporting personal trainers with education on business and marketing, discusses the importance of time management for fitness professionals and how to achieve your business goals by simple planning strategies. What You Will Learn In This Episode: The simple way to manage time to work on your business and ultimately grow and develop in the fitness industry How to maximise your efforts of moving your business forward The importance of time management in your fitness business The recommended amount of time fitness professionals should work on developing their business to move forward How to plan your business future to achieve your goals The most beneficial time management books available for fitness professionals How to increase productivity by categorising time Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Billy: The Business Movement Bonus Content Fitness Facebook Ads Compliance Guide: Free Download
More people than ever have a personal trainer these days. It used to be that only really wealthy people hired personal trainers, but with the shift to an on-demand economy, it has become more accessible. Everyone can have their own personal trainer just like everyone can have their own driver with Uber or stay in exotic locations with AirBnb!This is a great episode for anyone considering becoming a personal trainer or is curious about the industry. We discuss:-What is new and hot in personal fitness training?-What related services are personal trainers including in their packages?-What are clients looking for in a personal trainer?-How does a personal trainer stand out among thousands of trainers?-Where do business relationships usually go sideways between fitness trainers and their clients?-Is online training a fad or is it here to stay?Our guest is Billy Polson who is the founder and owner of DIAKADI (https://www.diakadi.life/), the largest personal training facility in the San Francisco Bay Area. Billy is also the founder of The Business Movement (https://www.thebusinessmovement.com/), a program to help fitness entrepreneurs launch their businesses. He shares his journey of becoming a personal trainer and how he grew his business.
Founder of DIAKADI Fitness Performance Life and The Business Movement, Billy Polson, joins FCP to discuss how to be a better fitness business owner. THE BUSINESS MOVEMENT The Business Movement exists to assist fitness professionals with building and achieving their ideal business vision, in order to expand their impact with clients, set new bars for our industry, and fulfill their ultimate personal and business goals. Our most successful work is achieved through one-on-one coaching sessions and workshop style seminars where attendees use our 'Do the Work[book]s' to develop their business during class. NEWSLETTER - SUBSCRIBE INSTAGRAM IDEAL SCHEDULE BLOG http://bit.ly/fitnesscandorpodcast, click View in iTunes, go to Ratings and Reviews at the top and leave a rating and/or review! That would be helpful for both of us and get our conversation to more people!
In this Episode, Billy shares his story of scaling Diakadi Fitness to be a powerhouse gym in San Francisco, being voted best gym/best trainers for 13 straight years, learning how to lead a team and what mistakes he made early on that he teaches others to avoid.
Billy is a founder of Diakadi - With over 100 Personal Trainers working out of his facility, Billy knows a thing or two about running a fitness business. Diakadi has been names the best personal training gym in San Francisco for 13 years in a row. He also founded The Business Movement to educate and prepare personal trainers to create their own businesses and thrive within the fitness industry.
Here it is, our final episode of 2018! For this episode, James Patrick chats with FITposium presenter Billy Polson of Diakadi Fitness and The Business Movement about how to set your 2019 vision and goals and what we can do to stay on track to hit or exceed those goals in our fitness business. Billy […]
Host James Patrick chats with fitness entrepreneur and founder of DIAKADI, Billy Polson to discuss the untold and often misunderstood life of a fitness entrepreneur. The conversation beings discussing how Billy launched his gym and how he chose to focus on educating the trainers at his facility. The two discusses the various phases entrepreneurs go […]
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
This is a continuation of Episode 43: Become the Leader in Your Market (Pt. 1) with Billy Polson. My guest and I discuss how to set you and your business apart from the competition. In this week’s episode, we touch on how important it is to set time aside to grow your business, and Billy’s […] The post FCM 044: Become the Leader in Your Market (Pt. 2) with Billy Polson appeared first on Fitness Career Mastery.
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
How do you set you and/or your business apart from the rest of your competitors in a highly competitive market? What tactics can you do to become the leader in your industry? Our guest this week, Billy Polson is a nationally recognized fitness entrepreneur, presenter, personal trainer and business coach that has all the answers […] The post FCM 043: Become the Leader in Your Market (Pt. 1) with Billy Polson appeared first on Fitness Career Mastery.
Billy Polson is a nationally recognized fitness entrepreneur, presenter, personal trainer and business coach. Men's Journal magazine named Billy one of 'America's Best 100 Trainers', while he has appeared in and contributed to numerous national publications including Fortune, Inc, Women's Health, Kiplinger, The Huffington Post, and CBS Small Business Pulse. In 2004, he founded DIAKADI Fitness in San Francisco, which currently houses the practices of 90+ of the Bay Area's leading practitioners from the fitness and health industries. The Business Movement, DIAKADI's fitness entrepreneur education program, has helped hundreds of personal trainers with gaining the skills and confidence to leave their corporate training jobs, develop their own brands, grow their private practices, and find great financial success as fitness business owners and independent personal trainers.