Fitness Business Authority Podcast

On this episode of the 'Fitness Business Authority Podcast', Trevor ToeCracker Crook, mentor and copywriter, discusses the importance of customer service, how it can help you gain clients, and how it can turn exciting clients into loyal lifelong members for your fitness business. What You Will Learn In This Episode:   Should you increase your prices as a fitness business owner The simple and effective way to make people remember your fitness business  What it means to position yourself in the industry  How to increase your prices without losing existing clients The simple yet commonly overlooked marketing strategy used to boost leads and increase retention The importance of customer service and how it can increase client retention for your fitness business The power of direct mail when marketing your fitness business Social proof and how it can be used to boost leads for your fitness business The "little things" you could be doing in your fitness business to give you big results How Trevor is helping business owners boost their income How to Contact Trevor: Beer Bourbon & Business Facebook Group Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Justin Devonshire, fitness business owner, mentor and investor, reveals his unique perspective on the fitness industry and his predictions for 2021 and beyond for fitness. He also reveals his plans, goals, and the strategies he has used to overcome the lockdowns and any future restrictions.  What You Will Learn In This Episode:   How to survive the lockdown as a fitness business owner Predictions of the fitness industry for 2021 and beyond Justin's main objective during the lockdown for his fitness business Understanding your objective as a fitness business owner during the lockdown Simple ways Justin is maximising client retention while gyms are closed The simple client retention strategy fitness owners often overlook How to create plans and systems to overcome an income drop Justin's plans for 2021 and his goals for the future How you can use the current pandemic to your advantage to grow as a fitness business Why now may be the best time to open a fitness studio The positives that have come out of the pandemic and how you can use them to your advantage Justin's plan and goals to expand and franchise his fitness business over the upcoming years How to Contact Justin: Justin's Facebook JustinDevonshire.com Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Nicky Sehgal and James Bramwell, creators of 'Fitness Business Development Academy', reveals the importance of building strong foundations for your fitness business and the truth about the fitness industry. They also share advice to personal trainers transitioning to fitness business owners.  What You Will Learn In This Episode:   The unspoken truths about the fitness industry What it means to be successful in the fitness industry The ‘dark side’ of the fitness industry The difference between being a personal trainer to being a fitness business owner How to build strong foundations needed to create a sustainable fitness business What it means to create structure and systems throughout your business to create sustainability The power of financial management in your fitness business Revealed: What you don’t learn as a personal trainer Understanding your goals and building your business around them The importance of enjoying the journey   Finding your work-life balance as a fitness business owner Why you should focus on the long game instead of quick results The ‘must-read book’ for personal trainers transitioning to fitness business owner How to Contact Nicky & James: Fitness Business Development Academy Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', A.J Morton, creator of 'Fitpro Mentorship Review', reveals the importance of business mentors for growing your fitness business faster. He also talks about how he is helping fitness professionals to grow and scale their fitness businesses. What You Will Learn In This Episode:   How A.J scaled his business allowing him to spend more time with his family The importance of investing in people and how it can help you grow your fitness business The simple process to convert a potential client into a loyal, life-long customer Why you should give potential clients time and space to sign up with you Revealed: How A.J improved his life by scaling his business The real reason pressure can turn away potential clients Bad reviews: How you can use them to your advantage Why mentors should be a priority for business owners How living outside of your comfort zone can help you grow as a business and as a person How to Contact A.J: Facebook Group: Fitpro Mentorship Review Facebook Profile Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Pat Rigsby, once college baseball coach, now fitness business owner and fitness business coach and consultant, reveals how he found success in the fitness industry by growing his hybrid fitness business. He also discusses the biggest problems fitness business owners are facing, and how to overcome them. What You Will Learn In This Episode:   Hybrid Gyms: What are they? How a hybrid gym can thrive after COVID-19 Why hybrid gyms are the future of the fitness industry The biggest problems fitness business owners face, and how to overcome them The importance of technology and how it can be used to improve your services and improve client experience to increase retention The importance of culture and building a loyal community for your fitness business How building a community in your fitness business can convert clients into loyal, lifelong members How to Contact Pat: Patrigsby.com Facebook Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Alwyn Cosgrove, owner of Results Fitness, reveals the simple but effective ways of evolving your fitness business to boost sales and grow. He also discusses the importance of understanding your business vision and core values to get clarity of your direction. What You Will Learn In This Episode:   The common mistake fitness businesses are making and how to ensure you don't do the same The benefits and disadvantages of 1-on-1 and semi-private training The benefits and disadvantages of group training How gyms and fitness studios are transitioning from offline to online The evolution of technology and the effects it has had on gyms Results university, what it is and how it can help you grow your fitness business The simple but effective way to develop and grow your business Why listening to your clients could be the most important thing you could do for your business today How to become unstoppable in the fitness industry The importance of understanding your business vision and core values to help grow and evolve How to Contact Alwyn: Results Fitness University Alwyn on Facebook Alwyn on Instagram Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Greg Mikolap, owner of ICON gym in Maidenhead, reveals the effects COVID has had on his fitness business, and how he has adapted and overcome the challenges to grow. Greg also reveals what fitness business owners should be focusing on to retain clients and boost sales. What You Will Learn In This Episode:   How Icon gym successfully transitioned from offline to online  The systems icon gym created to become successful during the lockdown How to create a personalised fitness product online to boost sales The devastating effects COVID had on gym and studio owners, and how Greg overcame the challenges to grow his business How Greg built his business back up after losing a third of his members Simple ways Greg brought members back to his gym after lockdown How COVID has helped improve Icon gym, and how it can help improve your fitness business The real reason Greg is calm and relaxed about the future of his fitness business How to create loyal clients for your fitness business What it means to go above and beyond for your clients, and how it can grow your fitness business Creating scarcity: How it can boost sales for your fitness business How Icon gym continued to profit every month during lockdown The lessons COVID has taught small fitness business, and how to use them to get more clients and grow How to increase client retention by understanding what your fitness clients really need Gym equipment: is it really that important for attracting and retaining clients? How to Contact Greg: ICON Gym Instagram: ICON Gym Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Ben Davis, owner of 'Fitness Marketing Agency' reveals the systems he is using to acquire new clients, build relationships, and retain existing clients. He also reveals the simple changes fitness professionals can make to boost sales and grow their business. What You Will Learn In This Episode:   How Ben and his team help fitness professionals grow their business and increase their income The common barriers preventing people from joining your gym, and how you can knock down those barriers to get more clients The power of print and how it can grow your business and maximise lead generation Should fitness business still be sending brochures, or are they old fashioned? How sending letters to past fitness clients could boost your business The power of physical marketing, and how to ask for a client’s address How to create a simple system to convert leads into life long clients What not to do when transitioning your business online Why Joe Wicks was so successful before COVID-19, and how he continues to grow The difference between benefits and feature. Which is more important? The common reasons why many fitness professionals fail, and how to ensure your business is sustainable How to Contact Ben: Fitness Marketing Agency Magazine Fitness Marketing Agency Website Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Steve Marsden, owner of ‘Steve Marsden Fitness’ and founder of ‘The Scottish Health & Fitness Association’ reveals his goals and why he started SHFA' to make a change to the fitness industry. He also reveals the truth about the fitness industry and how gyms and fitness studios are coming together to make a change. What You Will Learn In This Episode:   What ‘The Scottish Health & Fitness Association’ is doing and how they are helping to improve the fitness industry How Steve is giving independent gyms and fitness studios a voice The difference between fitness in England to fitness in Scotland Why gyms and fitness studios are still closed in Scotland The truth about the fitness industry Steve’s thoughts on when Scottish gyms will be allowed to open Steve’s long term and short term goals to improve the fitness industry, and how you can get involved to make a change The state of the Scottish fitness industry and what the future holds How to Contact Steve: The Scottish Health & Fitness Association Website Steve Marsden Fitness Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Martin Rooney, fitness business owner and entrepreneur, reveals what makes a great coach and how to stand out from your competitors. He also shares how to create a sustainable fitness business by creating systems.  What You Will Learn In This Episode:   How to stand out from your competitors The 3 factors that make the ultimate fitness coach What owning a business actually means  What makes a great fitness coach The importance of systems in your fitness business Why ego destroys so many fitness businesses The future of boutique gyms and boot camps Why it's important for fitness to stay on track of their own health and fitness Martins new book and how you can get your hands on it Martins valuable advice for an ageing trainer   Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Martin: www.coachinggreatness.com  www.trainingforwarriors.com   Martins Instagram   Martins Facebook   Get Martins Book Amazon   BOOK DEPOSITORY (10% off + free shipping) Click here to pre-order, save 10%, and get free intl shipping Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry. What You Will Learn In This Episode: The most effective ways to get a great testimonial to attract more clients to your fitness business How fitness professionals can build a cult of loyal followers and use it to grow your fitness business The hard truth about a career in the fitness industry The most effective marketing strategy many fitness professionals aren't doing How Chris increased his online presence with one simple marketing strategy How a blog can help grow and scale your fitness business Learn More on How You Can Grow Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Chris Chris McCombs Website Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry. What You Will Learn In This Episode: The most effective ways to get a great testimonial to attract more clients to your fitness business How fitness professionals can build a cult of loyal followers and use it to grow your fitness business The hard truth about a career in the fitness industry The most effective marketing strategy many fitness professionals aren't doing How Chris increased his online presence with one simple marketing strategy How a blog can help grow and scale your fitness business Learn More on How You Can Grow Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Chris Chris McCombs Website Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Billy Polson, fitness business owner who specialises in supporting personal trainers with education on business and marketing, discusses the importance of time management for fitness professionals and how to achieve your business goals by simple planning strategies. What You Will Learn In This Episode:  The simple way to manage time to work on your business and ultimately grow and develop in the fitness industry How to maximise your efforts of moving your business forward The importance of time management in your fitness business The recommended amount of time fitness professionals should work on developing their business to move forward How to plan your business future to achieve your goals  The most beneficial time management books available for fitness professionals  How to increase productivity by categorising time Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Billy: The Business Movement Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Justin Tamsett, owner of 'Fitness Business Podcast', reveals how gym & boutique studio owners can retain clients and ultimately grow and scale their fitness business.   What You Will Learn In This Episode: How to increase client retention and keep members in your fitness business for longer How creating a community can boost sales for your fitness business, and why it should be a priority for gym/studio trying to get more members The real reason why some fitness businesses can retain members, and other can't Revealed: How much do I need to socialise with my members? How to create an experience your members enjoy The single most important thing you can do in your fitness business to become successful How smaller gyms and boutique studios can easily beat big commercial gyms The best way to start a fitness class and how it can help retain clients The real reason why people leave big commercial gyms to join small boutique ones, and how you can use it to your advantage to get more members for your own fitness business What fitness business owners can learn from Starbucks to become successful within the fitness industry Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Justin Tamsett: Active Management Justin on Linkedin Justin on Facebook Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', James Hanley, who has been a fitness professional and gym owner for 8 years, reveals the lessons he has learned and the advice he would give any other fitness professional in the industry. What You Will Learn In This Episode: How fitness businesses can use social media in their marketing to get more members The strategy James uses to get people through his door and sign up for a membership Why gift vouchers could be a bad idea for your fitness business Is social media really that important for fitness business marketing? The best gift to give your clients to increase retention and get them talking to friends and family about you The most effective strategies to get more members for your fitness business Learn More About Growing & Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact James Hanley: Revolution Fitness Dublin Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Mike Waywell talks about the importance of using systems within your fitness business and how a structure can help with increase a gym or studio's success.    What You Will Learn In This Episode: Why creating basic systems for your fitness business now, can help with growth in the future The types of systems gyms and studios can use to minimise work and maximise profit How to reduce the stress and confusion of running a fitness business by using simple systems How to ensure your staff represent your brand in a way that will attract new members and retain existing members  The benefits of creating a process manual for your gym or studio and how it can rapidly increase business growth Mike Waywell, formerly of Sale Sharks is an English rugby union player who has represented England Counties XV and Lancashire. He is now owner of Steel Habitat Gym Contact Mike Waywell: Mikes Instagram Steel Habitat Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Greg Smith, owner of Core Results gym reveals why using trials is one of the most effective marketing strategies for getting more clients into your gym or fitness studio. Greg reveals the process of converting a potential client into a loyal long term clients with the use of free or low cost trials. What You Will Learn In This Episode: Are free fitness trials really worth it for getting new clients? The power of free consultations and how to use them to boost sales for your fitness business Can free trials devalue you as a fitness professional?  What it means to attract the 'right people' with a niche and how you can use it to grow and scale your fitness business Revealed: Should I target specific types of people, or should I target everyone? The simplest and most effective way to stand out as a fitness business in your town The main components of building a successful fitness business Greg was the founder, owner and Director of Aegis Training, a London personal training company voted by Time Out Magazine as one of the best places in London to exercise. Greg brings his experience as one of London’s leading Personal Trainers and from his London facility to Core Results, in making it the best place in Chichester to Train! Learn More About Growing & Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Liam & Matt discuss the importance of using Facebook and Instagram ads to grow your fitness business. With their expertise in helping fitness professionals market their businesses, they reveal the huge benefits of using online ads, and even though the price is increasing, the reason why they are still the most cost efficient way to promote your gym or studio to get more members.  What You Will Learn In This Episode How boutique gyms and studios can grow and scale their business predictably using Facebook ads Discover the most cost efficient way of marketing your fitness business without wasting money on ads The 5 vital components of every successful fitness business Facebook ad The impact Facebook ads can have at generating leads and boosting gym memberships Learn common mistakes you must avoid when creating ads for your fitness business. Learn More about Matt and Liam Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

If you are planning to build or indeed are building a fitness business, you will want to listen to today's episode and hear from an OG in the fitness business space. Our guest today is the founder of W10 in west London, one of the country’s most successful fitness businesses where the annual attrition rate is 2% and average lifetime value of a client is three years and more. With his expertise in coaching trainers, gym owners, sports brands, corporate businesses and film companies, it fueled him to build the International Fitness Business Alliance, a business consultancy service focused on the fitness industry. On today’s episode, Jean-Claude lifts the shroud of mystery and tells us more about the International Fitness Business Alliance – their mission and services. With his expertise in the fitness industry, he shares his insights on what’s stopping gym owners from scaling up their business and some recommendations to overcome those block.

There is never an easy way to build an audience because truth be told, you will need all of these ingredients: patience, courage, resourcefulness, authenticity, and hard work. Sometimes that list goes on and on and on and on. On top of that is the reality that creating a community takes time. It will take a lot of time and it will test your dedication in the long run. Collectively, our first tip would be… start a conversation now. On today’s episode, Matt & I will share our insights on how to effectively grow an audience for your fitness business. We will reveal what you’re totally missing out and doing wrong for the longest time in your marketing. And also, we tell you where you can access that one-stop resource for your fitness business.  

Many people go through a certain point in their life when they wanted to step up their career and undergo transition. That is exactly what Josh went through, the owner of PT Toolbox & Southend Personal Trainer Academy. At the age, of 15, he was qualified as a gym instructor and two years after he became a personal trainer. With years of experience in teaching courses to personal trainers, he always kind of knew that he wouldn’t want to be a personal trainer forever. However, being a personal trainer allowed him to spot gaps in the market and what he could provide so he started to build the PT Toolbox – a one-stop resource for PTs. Besides this tool that he made easily available, he is also running training academies for PTs and aspiring PTs. On today’s episode, Josh shares his major shift from being a personal trainer to being an owner of multiple businesses. He dives into how personal trainers can gain more clients, improve their technical knowledge and grow their business with PT Toolbox. By the way, we go in depth on how PT’s should take their marketing seriously for their fitness business.

Core values are what guides life and identifying them may be complex if your heart does not synchronize with your head. Having no set of values weakens one’s identity which leads to the feeling of not being good enough. Someone who can help you unravel the mess and get clearer on your core values is Nicola Buckley of StrongHer You. She is distinguished as the head and heart coach for women. She help her clients understand the mysteries of the brain while also helping them to slow down, find clarity, and get clear on who they are and what they want from their life. On today’s episode, Nicola throws value bombs that are useful for fitness business owners in discovering their business’ voice and identity. She also, reveals the five layers of self identity and the real concept of authenticity. And lastly, she shares the top reason why she made a career shift and how she handled it smoothly.

For this episode we are going to flip things around a little bit, I(Liam) am going to be the interviewee and Matt my business partner is going to be the interviewer. The way we work as a team is that Matt takes care of the website stuff while I manage the Facebook Ads and lead generation of our clients. On today’s episode, we talk about Facebook Marketing applied to fitness business owners. I also share the basics from understanding the buyer’s journey and implementing it within your ads up to what happens after posting call to action in the ads. Lastly, I will share some tips on how to grow your business using Facebook ads.

Matt Murphy is not just my business partner in InternetFitPro & Active Fitness Marketing but also a regular guest here in the Fitness Business Authority podcast. Today he is back to share some more tips on how personal trainers and gym owners can sell more and get more people in their classes. On today’s episode, Matt & I will tell you why the holidays afford you/us/everyone(in business) a great opportunity to sell the destination instead of the journey. We will give you tips on what to consider when you are selling results, and how to figure out the goals of your prospect.

AJ is an online super coach who helps online businesses scale to 6 figures and beyond. He is based in New York, and He runs two companies: Online Super Coach and LifeFuel Fitness which both serve different services yet identical, valuable purpose. From his humble beginnings as a personal trainer, he transitioned online and started helping people build their online businesses. The greatest accomplishment of his life is being inducted in the Personal Trainer Hall of Fame. At the side of this, he is an author of two best-selling books, a seminar speaker, and a podcast host of Online Super Coach Show. On today’s episode, AJ talks us through his entrepreneurial voyage thus far. He tosses value bombs that will help you determine your superpower and be an effective, successful entrepreneur. And lastly, he gives bits of knowledge on why copywriting is something worth putting resources into.

Georgette’s been around for decades in the Bootcamp industry. She’s been teaching boot camps for almost 25-30 years. She used to be a Physical Therapy assistant at Penn State yet left to open up her own boot camp and studio. She was in her 40’s when she competed in her FIRST bodybuilding contest. Not only is she the owner of NutriFitness LLC/Fitness Bootcamp Pros she is also an author and creator of the best selling “Sure Victory Fitness Bootcamp Business in a Box”, the creator of Kettlebell Bootcamp Workouts and the publisher of Done-for-You products and programs for Fit Pros. On today’s episode, Georgette reveals how she programs her small group trainings, which is a MUST learn for beginners in the industry. With solid experience, she shares the TOP FIVE boot camp workout blunders and how to rectify those. And lastly, she tells about how boot camps have evolved from being a hit to a commodity.

Content Content Content. Content marketing looks like it is going to be the buzzword for 2019. Wouldn't it be great if there was a way for you to create content whilst building up your network without having to stare at the “Blank Screen of Death” would you do it? That was a trick question, and if your answer wasn’t YES, then you DEFINITELY need to listen to today episode. Fair warning, this kinda develops into a mini rant session but there is useful content for you to take away and implement. On today’s episode, Tega will share the reasons why PODCASTING is a great conversion mechanism. When dealing with business in general, he will reveal the common mistakes people are making with Social media. And lastly, he shares some tips on running your business like a pro.

Ben Coomber is the host of one of the top podcasts in the UK for Health & Fitness, the Ben Coomber Radio. He started in the fitness industry as a personal trainer resulting from his personal journey, overcoming obesity and health challenges in his younger years. It made him face struggles and gave him the key to unlock doors to personal transformation -- weight loss and training. Initially, he started out training himself to be better and then he decided to get some work experience. He was offered a job by his buddy, and he went to a university to study Sports Performance and Coaching where he coached kids at school and professional athletes and worked part-time at Fitness First as a personal trainer. In  2009, he started his own online coaching company and the rest, as they say, is history On today’s episode, Ben reveals his personal SECRET sauce on how to be a highly effective and awesome coach and personal trainer. He also chats about the BTN Academy and the courses they offer. And lastly, he gives countless tips on treating your fitness business as a REAL business.

A personal trainer and marketing consultant, Tim Tavender is THE guy you go to if you want to take or grow your fitness business by opening or scaling your own private gym. He manages My PT Gym which helps struggling personal trainers worldwide with how to get the best clients. Needless to say, Tim’s experience is bourne from running a training business that has 4 locations and 14 trainers. On today’s episode, Tim talks about a very effective and quick way to get people into your fitness business by not using funnels, yes that is NOT a typo. He gives tips on how to effectively generate leads and keep them on the roll. And lastly, he gives the key to REACTIVATING your past clients.

With a lot of experience in the fitness industry, Emily has worked with entrepreneurs helping them work through their mindset and limiting beliefs around the voice in their head. Having worked different careers, she wound up working with entrepreneurs almost accidentally.   This is a good episode to listen to if you are struggling with “The Voice” is one of the best mindset coaches of entrepreneurs. She primarily works with clients going through stress in their respective fitness businesses focusing on effects of mental health and how to surpass it. On today’s episode, Emily addresses the effects of imposter syndrome, what causes it, and how to deal with it. She reveals the #1 contributing factor to this mental health illness and how to avoid it. And lastly, she gives tips on how to regulate business-related stress.

The owner and head coach of the rolling Sam George Fitness (SGF) in East London, Sam is also UK’s Lift The Bar Personal Trainer of the Year. And if those achievements were not enough, he is also a nutritionist whose core values of being passionate and understanding the needs of his clients allows him to deliver life-changing transformations and results for his clients. SGF is committed to helping people achieve their fitness goals through their three areas of expertise-- personal training, small group training, and expert coaching. On today’s episode, Sam talks through how to build your client retention in the fitness business. He shares the importance of having a solid CONNECTION and COMMUNICATION with your clients. And lastly, he shares some juicy updates on Sam George Fitness and how they do so well with their marketing strategy.

Thomas Plummer is literally a legend within the fitness industry. He has been in the field for a long time helping people build better businesses. For most of his career, he has been the go to guy to people aspiring to be a pro in the fitness business and making a decent living from their business. He does consulting and workshops around the world. He is more focused now working with the training gyms and with mainstream guys who want to convert their big boxes to training businesses. He is also the author of 10 books specifically written for fitness business owners aspirants and experts. On today’s episode, Thomas shares his perspective on the future of the fitness industry and training gyms. He gives us a preview on what a HYBRID training gym is and what makes it exceptional. And lastly, he talks about his new book.

Martin is a sales marketing specialist. He is the owner of The Customer Catcher, a company that helps entrepreneurs catch unlimited qualified prospects, by creating cash pulling copy, irresistible offers, Relentless Revenue generators and satisfied clients paying premium prices. On today’s episode, Martin shares the ultimate sales marketing strategy he uses to get results for his clients. He reveals the top mistakes business owners are making when it comes to business and marketing, he also tells us how to avoid these mistakes, and if you are making them how to fix them. He also spends some time to highlight the role and the importance of customer testimonials play in your business.

Rob Sayles is a marketing consultant and an agency owner. A veritable dinosaur in the digital marketing world, having been in the industry since 1996, he has witnessed a lot of changes, and seen  A LOT of tactics and strategies come and go. In his agency, he aims to help business owners raise brand awareness and increase revenue. His agency serves clients like ClickFunnels, SONY, Fujifilm, Sky, Aviva to name a few. On today’s episode, Rob will share the various marketing systems and automation such as funnels, that you can use to grow your fitness business. He will give us valuable tips and tricks on how to frame your business’ offer to your audience in such a way that it is compelling.

Sukh Sudhi owns and runs a company called Online Fitness Business. They help personal trainers market, sell, and deliver their services online. Majority of his students are somewhere along in the transitional path from full-time trainers in person to getting a few online clients. Most of his students are using online training to earn a little bit of extra money each month while some are “freedompreneurs” fitness pros training clients online and traveling around the world doing their thing. On today’s episode, Sukh teaches us how an online personal trainer makes money by actually helping their clients. He also shares how his students actually take every coaching session and how they get clients motivated. And lastly, he reveals the barriers hindering the growth of fitness business industries nowadays.

Matt is becoming a regular feature on the podcast, and rightly so because we are partners, and since we can’t get enough of Matt from the previous episodes, Matt is back to give us more knowledge, this time paying particular attention to restarting your business from scratch. This is a good one because this question is asked ALOT in business. On today’s episode, Liam and Matt share how to restart a fitness business from scratch. In addition, Matt shares stories with how he helped clients rebuilt their fitness businesses. And lastly, they talk through how to come up with an effective marketing strategy.

As the saying goes, “No man is an island” and nowhere is that more true than in business. Today you are going to be listening to one of the most reliable business partners one can have, Matt has been a personal trainer for 17 years. A few years back when we met, he was working in gyms, boot camps, and running a personal studio. Along the way, he developed a frustration with web developers and that’s when he ended up starting to build his own website. Before he knew it, his friends in the fitness business field are calling for his help with building their own. On today’s episode, Matt goes over how you can grow your fitness business using your website. He reveals the TOP mistakes personal trainers make and the steps to strengthening customer engagement.

Seven years ago, Leon started a bootcamp called Summer Fitness Team Training. Big shift occurred when he started to enjoy creating the workout  more than doing it. He sold his bootcamp and moved to Spain to achieve his goal -- to productize his knowledge online. Liam is now the owner of Unique Bootcamp Workouts, The Workout Design Club Elite, and the author of over 30 fun & extremely far-out bootcamp manuals. On today’s episode, Leon shares the pivotal peak in his life after selling his trusty boot camp. He imbues the importance of sticking to ONE marketing strategy in doing your fitness business. Also, he introduces the concept of Groupon a way to attract more clients.

When he lost his father at a young age, it turned his life around in  a very unhealthy way -- binging on comforting food. He also became a victim of bullying. These struggles became his catalyst and motivation to prevent people to go through the same brawl he fought hard to overcome. Fitness coach and now a bestselling author, Ollie Matthews just released his book “One Day Body Upgrade” This book is the blueprint of every busy man to look good, feel great, and reach their full potential. It goes through the “5 Pillars of Health” which he calls the “5 M’s” - madness, money, movement, marriage, and mindset. On today’s episode, Ollie highlights the significance of being AUTHENTIC in who you are and what you do in the fitness industry. Also, he reveals his #1 motivation for wanting to create impact for people and helping them convert their setbacks to a great comeback.

Jay is from Dublin, Ireland. He is best known as the Head Coach of Impact Strength and Performance (ISP). They have gyms in UK. They have an academy where they train fitness instructors and personal trainers. He has been in this business since 2011 and over the last few years, they have helped personal trainers turn to gym owners. On today’s episode, Jay tells us the TOP 3 questions to ask yourself before you start your fitness business. He reveals the two issues people face that challenge their growth personally and professionally. And lastly, he lays out why it is important to be a good communicator and why it pays to be authentic.

Miles Halstead is a Director / Co Owner of Raise The Bar and brainchild of Reach Elite Performance Coaching. Miles has 20 years experience in the Fitness industry, starting in 1997 at a small independent gym, helping Bodybuilders with pre contest preparation. Miles now specialises in executive coaching helping business owners gain more clarity, more emotional understanding of what makes them tick and getting them in peak mental and physical shape to dominate their business and home life.On today’s episode, Miles talks about a number of interesting topics when it comes to running a fitness business. We talk over the importance of building a community, marketing a unique brand, getting traction on social media, he also explains the one skill all gym owners and leaders should have.

Not only is he the bestselling author of The Diabetic Muscle & Fitness Guide, Phil Graham is also a fitness educator who runs a massive fitness community for people with diabetes. He was diagnosed with diabetes at the age of 16 and from then on, he committed to developing his knowledge of health, fitness, and nutrition with the aim of helping diabetic people live unrestricted lives. Today, Phil is well-known as one of UK’s Top Fitness and Nutrition Educators. As a business coach to fitness business owners, he uses a unique and indiscrimant approach of mentoring and provides cohesive evidence-based nutritional advice combined with a prestige level of strength and fitness coaching whether he is working with a professional athlete/trainer or a complete beginner. On today’s episode, Phil chats with us about the certain things he recommends in a fitness business when it comes to online attraction, lead generation, automated marketing, networking, and building trust with your clients.

Justin Devonshire is a classic example of what an entrepreneur is. He started out working in gyms where he felt underappreciated, overworked, and underpaid. With this humble beginning and skillset, he decided to go out and do things on his own. He built several kinds of businesses, destroyed them, and rebuilt them again. 8 years later, he reached the peak of success by way of building gyms in different countries such as in Cyprus and Romania. Instead of working in fitness businesses, he is now working on them. Together with his team, he is coaching other fitness business owners who want to grow their business to achieve the same success he worked hard to achieve. On today’s episode, Justin reveals how to mess up your business and how to immediately bounce back from it. He shares his system and processes that he recommends to fitness business start-ups.

As well as being a full-time dad and husband, Rahz owns multiple fitness studios, he is an author, a speaker and an entrepreneur. For the last 18 years, he has been helping people create a better version of themselves by using fitness and the power of mindset. Today, he is creating impact in the fitness industry by coaching, consulting and sharing the same strategies that he uses in his businesses with other fitness professionals to help them build their businesses. On today’s episode, Rahz breaks down the systemization approach he takes when it comes to managing a fitness business. He shares his knowledge and the experiences that humbly brought his business to where it is today. If you aspire to build a fitness business you will want to listen for Rahz’ tips on How to be a successful business owner.

Tim Green is from TeamUp, a professional management software which gives the best way for fitness businesses to manage memberships, payments, and class schedules. Given that running a business is challenge enough, that challenge is doubled if not trebled, when it comes to delivering your services, keeping track of expenses, keeping track of client plans, it can get a little bit crazy...Enter TeamUp. On today’s episode, Tim reveals all about TeamUp and how it can be a valuable asset to fitness business owners and their customers. He also tells us about a competition that TeamUp are launching called the Fitness Journey which is all about how to listen to your customers and grow your business. See details of how to sign up below.

Ryan Lee became well-known internationally in the fitness industry through a website he owned for years -- Strengthcoach.com, The site is now owned by Michael Boyle. Before he discovered his success in the digital market, he was doing fine locally training clients and working with Yale’s college football team. He was doing well and then he discovered how the internet can AMPLIFY things for his business. He started doing online training and selling online equipment. Since he rocked things online, a lot of trainers approached him for help and that drove him to teach the basics and pros of online business in the fitness industry. Now, all of his clients have become the legends and fitness pros. Ryan is still rockin’ his entrepreneurial journey with Rewind Superbars. On today’s episode, Ryan relives his passion about health and fitness by introducing Rewind Superbars. He talks us through his entrepreneurial journey with his energizing outlook in connecting with customers by building trust and relationship. Ryan also gives some tips and advice on how to be successful in your business.

Mike is a former fitness pro turned copywriter. He specializes in writing e-mail copy, sales letters and video scripts. He is also a firm believer in building a bond with his audience rather than using cliché closing tactics. Today, Mike’s copy has generated over 53 million for clients and he is currently a copy coach in Clients on Demand. He wrote articles that were published on EliteFTS, Livestrong, Kettlebell Inc, and in STACK Magazine. In his spare time, Mike enjoys travelling with his girlfriend and visiting independent coffee shops, and spending time on Facebook dropping sarcastic but entertaining quips with his posts. On today’s episode, Mike will share his journey from being a personal trainer in the gym to being one of the best copywriters in the fitness industry. He will give tips on crafting great headlines and building strong relationships with clients by ADDING value.

Emma Van Heusen is a Facebook Ads expert. She runs an agency that predominantly specializes in health, fitness, physical therapy, and e-commerce businesses using two different funnels where the fitness funnel is more focused on lead generation while e-commerce is focused on generating sales from the ads.   She was mentored by the Facebook Global Strategy team for 6 months. Joining this team has helped her gain knowledge about how the facebook algorithm works. This also gave her an edge to see how the team approaches Facebook Ads for the big brands they work with. Through this, she has been able to help other fitness professionals grow their business AND grow her business. On today’s episode, Emma will tell how to use Facebook Ads effectively to grow your business. She will share tips on targeting the right audience and strategies to be a pro in lead generation.

Jon Goodman is one of the legends in the fitness industry. He runs the personal trainer development center and is the owner of onlinetrainer.com. He is also the author of the book, Ignite the Fire, a book which he wrote when he was 24 years olds, and it became the most reviewed book on personal training on Amazon and is now considered as ‘the bible’ for personal trainers. He has a dedication to fitness that is hard to shake, and he believes that trainers need to be more dedicated in their traversal of the industry as there is a treasure trove of both knowledge and financial benefits yet to be unlocked. On today’s episode, Jon will share his tips on being successful and dedicated the in fitness industry. He will also share his perspective on perspective on coaching and mentoring.

In 2000, Paul got trained to be a Physical Therapist. From 2001 up until 2008, he worked in a massive number of gyms and took courses. Two years later, he started his own bootcamp and exploded it to 4 countries with 19 different locations. In the same year, he also mentored different trainers and won his second Young Business Person of the Year award. He has spoken at numerous fitness conventions. Paul was one of Liam’s original mentors. He’s currently taking ambitious men who are lost and struggling and helping them through series of online programs and coaching. On today’s episode, Paul will share his strategies on being unstoppable as he balances business and lifestyle. He will educate us how to deal with stress, failures, and time management.

Shari is both a marketing expert and a fitness professional. She has been working with a number of online fitness entrepreneurs. She worked for them as a freelance email copywriter, copy editor, marketing assistant among a host of other business building activities. Her client list include Elliott Hulse, Coach Scott Abel, Vince DelMonte and Clinical Hypnotherapist Steve G. Jones and Yuri Elkaim. On today’s episode, Shari will educate us on email marketing and how to use it effectively to build and grow your business. She will also give us tips on how to craft email headlines that GRAB attention.