Social Strategy Slayer

Follow Social Strategy Slayer
Share on
Copy link to clipboard

On Social Strategy Slayer, agency owner, consultant, and speaker, Jess Jacobsen shares her best strategies on how entrepreneurs can use social media to bring them influence & clients. Unlock the exact strategies to sell on social media without using ads, bots, or wasting your entire day on social media. Connect with Jess Jacobsen (soon to be Jess Angelini) at www.instagram.com/jessjacobsen

Jess Jacobsen


    • May 12, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 28m AVG DURATION
    • 77 EPISODES

    Ivy Insights

    The Social Strategy Slayer podcast is an incredible resource for anyone looking to up their social media game. Hosted by Jess Jacobsen, this podcast provides listeners with valuable insights and strategies on how to effectively use social media to grow their businesses. With years of experience and expertise in the field, Jess delivers actionable tips and advice in a relatable and engaging manner.

    One of the best aspects of this podcast is Jess's ability to simplify complex concepts and present them in a way that is easy to understand and apply. Whether you're a seasoned entrepreneur or just starting out, you will find value in the content shared on this podcast. Jess's passion for helping others succeed shines through in each episode as she shares her wealth of knowledge and provides practical steps that listeners can implement right away. Her authenticity and dedication to her audience make this podcast stand out from the rest.

    Another great aspect of The Social Strategy Slayer podcast is the variety of topics covered. From Instagram strategy to content creation, Jess covers it all. She dives deep into each topic, giving listeners a thorough understanding of how to optimize their social media presence. The episodes are well-structured and informative, ensuring that listeners leave with actionable takeaways.

    While there are many positives about this podcast, one potential improvement could be more frequent release of episodes. Currently, new episodes are released on a biweekly basis, which may not be enough for some eager listeners who want more regular content from Jess. However, considering the high quality of each episode, it's understandable that she puts time and effort into crafting valuable content.

    In conclusion, The Social Strategy Slayer podcast is a must-listen for anyone looking to level up their social media game. With her expertise and relatable approach, Jess Jacobsen provides listeners with practical strategies that can be implemented immediately. This podcast is a goldmine of information for entrepreneurs and business owners who want to use social media effectively to grow their brands. Don't miss out on the opportunity to learn from a true social media expert like Jess.



    Search for episodes from Social Strategy Slayer with a specific topic:

    Latest episodes from Social Strategy Slayer

    76. A life update & Taking a break from the podcast

    Play Episode Listen Later May 12, 2022 18:17


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the importance of not getting lost in the coaching you're getting, reconnecting to the vision that was placed in your heart for a reason, and why she is taking a short break from the podcast. Hear what she is doing over the coming months to connect with her own spirit and why. “Never lose sight of your own vision. It's extremely important for you to learn how to take somebody else's systems and coaching and integrate it into your vision.” -Jess Angelini Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    75. The hidden cost of delaying taking action on your social media.

    Play Episode Listen Later May 5, 2022 21:54


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses that there is a cost to every decision you make. A lot of times there are hidden costs to not taking the action steps we know we need to take. She goes into depth on how content creation and marketing needs to be one of your main jobs inside your business as the business owner. Also, stay tuned to hear about how busy work is a trap and will keep you stuck. It will keep you so stuck that you will not grow your business.   “You've gotta do these harder things that you're avoiding doing because you're too busy. Busy work is a trap and will keep you stuck. It will keep you so stuck that you will not grow your business. And you've gotta be able to look at what are the actual major things you need to do in a day and one of those should be marketing and content creation. That has gotta be a priority. You've gotta do that without delay.” -Jess Angelini Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    74. 3 outdated strategies you might be using on social media that are hurting your bottom line.

    Play Episode Listen Later Apr 28, 2022 28:20


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the 3 outdated strategies online coaches and spiritual entrepreneurs can stop doing to help shift into what's needed now on social media. She goes into depth on how having a mindset around social media as a throwaway task to be delegated to an unpaid intern is directly affecting your bottom line. Also, stay tuned to hear about how focusing on old school facebook & email marketing only just won't cut it anymore. You cannot ignore how social media is evolving!   “Right now, social media is everything. I'm not saying that email is going away, because it's not, or that it's not important. But I am saying that if you are not showing up on social media right now, and you expect long term to be getting tons of new clients, you have to have a presence on social media. Period. You have to take it seriously. If you're not taking it seriously, you're not gonna get a serious result.” -Jess Angelini Work with Jess one-on-one: https://www.authenticinfluencemedia.com/a-la-carte (https://www.authenticinfluencemedia.com/a-la-carte)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    73. Work with me 1 on 1 (for a limited time)!

    Play Episode Listen Later Apr 21, 2022 30:26


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini is excited to announce something she's never done before… For a limited time, she is offering options to work with her one-on-one! She has six different options for the different problems you might need solved in your business. Jess is talking about all six options on today's episode to help you decide what option might be best for you. If you aren't sure, feel free to DM Jess on Instagram letting her know what you're considering and what your goals are and she is happy to help make the right decision.   Best "Next Steps" Strategy Session Create a Converting Instagram Bio Discover Your Dream Client Session Social Systems for Teams. Learn Our Scalable Workflow Create Your Next 30 Days of Social Content VIP Strategy Day (this can be in person or virtually) Book your A La Carte Session here: https://www.authenticinfluencemedia.com/a-la-carte (https://www.authenticinfluencemedia.com/a-la-carte)  Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    72. The 1 simple system that helps our clients create a content library in less than 2 months!

    Play Episode Listen Later Apr 14, 2022 16:37


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini gives you a bit of insight on how she and her clients are able to create whole libraries of social media content from one simple system. She clarifies what exactly a Core Piece of Content (CPC) is, and how utilizing live video simplifies the creation process and will help in the algorithms. Also, stay tuned to hear about how this system sets you up for quick repurposing and is 100% scalable as your team grows.    “It's not as easy as just sitting down and writing a post and posting it. Right? You have to factor in time to research aka talk to your ideal client and really make sure you're really clear on that messaging and language. You might forget prep time, planning time. Do you actually have the plan or are you sitting down to come up with the idea for the post. And write the post, select the asset, optimize it, post it, share it to your stories, and, and, and, right? That is where we get really drained because it's not just make the post, there's several steps in the process. So that's where I have just really broken down the content creation process for our clients to make it a lot more simple and help you build up a content library because that's gonna be a really important piece for you.” -Jess Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    71. Why Instagram's big announcement is going to make things even more competitive for your business.

    Play Episode Listen Later Apr 7, 2022 24:15


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses Instagram's latest update: the favorites and following feed options. Yep, the chronological feed is back! Sort of… She goes into depth on what this means for your business moving forward. Spoiler alert, things are getting MORE competitive. Social platforms are changing to give the USER what they want, not the business. Also, stay tuned to hear more about how you can start to shift into the future of social instead of trying to keep up with everyone else, are you ready?   “I'm saying that you need to make sure that you know how to create valuable content that your ideal client deems valuable, because things are getting more and more competitive. Instead of us being a victim of the algorithm, it's important that we try to really look at how we can show up better and unattach ourselves from these vanity numbers and from the comparison game.” -Jess Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    70. Should you hire someone to take social media off your hands completely? Or keep it in house?

    Play Episode Listen Later Mar 31, 2022 13:19


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the temptation to hand off your social media before you may actually be ready to. She goes into depth on how it's a decision based first and foremost on if you actually have your message and positioning already nailed. Also, stay tuned to hear about how even if your messaging is on lock it's probably more beneficial to keep your social media marketing in house rather than outsourcing.   “If you are not nailing your message yet, how can someone else possibly come in and take over your content successfully? Is there even a strong dialed in message to begin with? If there isn't, then you have no business outsourcing this.” -Jess Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    69. 3 ways to never run out of social media content ideas!

    Play Episode Listen Later Mar 24, 2022 36:46


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses three solid ways to never run out of social media content ideas. She goes into depth on how even though ideal client interviews should be a priority, most business owners let their egos get in the way and avoid them. It may feel basic, but it's a critical piece to your success. Also, stay tuned to hear how a proven and consistent strategy in tandem with your ideal client work is the KEY to success .   “Most business owners undervalue ideal client interviews. They do not commit to this practice. They think they don't need to when in reality, this should be your priority. The “Yeah, yeah, yeah. I know this. This is the basics.” You have it backwards and your ego is getting in the way. I'm gonna say that again. If you are resistant to doing more ideal client work, deeper, ideal client work, your ego is getting in the way.” -Jess Angelini Click here to learn more about One Month To Momentum starting March 29, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator (https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    68. 3 Major Missing Pieces of Most Coaching Programs

    Play Episode Listen Later Mar 17, 2022 17:36


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major pieces that she sees are missing in most coaching programs. She goes into depth on how so many programs not only do not offer the proper support messaging and positioning which are critical to the success of your business but many also don't have systems to actually hold you accountable. Also, stay tuned to hear about how if you are looking for support in filling in these gaps in your business, the doors for One Month to Momentum on Social Media are now open.     “I find that most of the time messaging and positioning is just not something that people focus on when it comes to building out their curriculum, which is a huge way that you get new clients.” -Jess Angelini Click here to learn more about One Month To Momentum and take advantage of the FAST ACTION bonus through Feb 20, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator (https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    67. Where I'm taking my business, my 29th birthday reflections & a special offer!

    Play Episode Listen Later Mar 10, 2022 24:40


    On this special birthday episode of Social Strategy Slayer, Jess Jacobsen Angelini sits down and reflects on what she's learned about herself and her business over the past several months. She goes into depth on where her business is going and what you can expect from her moving forward. Also, stay tuned to hear about a special birthday offer: She's opening the doors to her best selling program One Month To Momentum. You're not going to want to miss this opportunity!    “If you're a coach, a lot of what you do requires YOU. It's your brand. It's you and your magic. Your magic, your personality, and the unique way that you explain things is going to attract YOUR right client. So my invitation for you right now is to really reevaluate where you are going. What parts of your message are you holding back on or saying what you think you're supposed to be saying versus what you actually want to say?” -Jess Angelini Click here to learn more about One Month To Momentum and take advantage of the FAST ACTION bonus through Feb 19, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator (https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    66. What to Do When Things Aren't Working Out

    Play Episode Listen Later Mar 3, 2022 29:55


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini comes to you with a little bit of a different, more personal style episode. She shares vulnerably and transparently about how her most recent launch had no qualified applicants. From there, she goes into depth on a few things that you can do if you have a launch that doesn't go as well as you had planned. Also, stay tuned to hear about her advice on what to do when it feels like things are just falling apart.   “But what I wanna remind you is that sometimes a ‘failure' in your business is really just the Universe, or God, or whatever you believe in redirecting you. Asking you to take a second, slow down, breathe, reflect, and get really honest with yourself.” -Jess Angelini Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    65. How Coach D went from struggling to keep up on social media to doubling her enrollment

    Play Episode Listen Later Feb 24, 2022 52:04


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with one of her current Social Strategy Accelerator clients, Coach D, owner of Fierce by Choice Studio. During the pandemic Coach D realized how much she loved doing online challenges and classes with her clients and she wanted to scale them to be a permanent fixture in her business. She knew in order to do this she would have to learn the foundations of social media marketing. In this interview Jess and Coach D go in depth on how SSA has helped her go from an average of 5 enrollments over a whole launch to over 13 enrollments in just one email and one social media post. Also, stay tuned to hear about how Coach D has had one of the biggest transformations Jess has seen since starting SSA, not only in growing her programs, but also in her mindset and how she's showing up on social media. Coach D is sharing all the shifts she has made to be able to grow her business and use social media with less chaos and more intention.   “I was spending so many hours doing stuff that just did not elicit any kind of response. And now I feel with the SSA system, it is allowing us to not only have that value and be able to repeat it, but it's like, oh my gosh, I have my time back. I have my time back. And I love that.” -Coach D, Fierce by Choice Studio Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Coach D: Instagram https://www.instagram.com/fiercecoachd/ (https://www.instagram.com/fiercecoachd/) Facebook https://www.facebook.com/FIERCECoachD/ (https://www.facebook.com/FIERCECoachD/) Website https://www.fiercebychoice.com/ (https://www.fiercebychoice.com/)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    64. Why Your Ads Don't Consistently Bring You New Fitness/Coaching Clients

    Play Episode Listen Later Feb 17, 2022 28:02


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your social media ad's don't consistently bring you new members & clients. She goes into depth on the major recurring issues she sees commonly with her clients social media ads in the fitness & wellness industries: They aren't positioned to a specific person -and- They haven't tested and refined their message organically. Also, stay tuned to hear about how you could quickly lose trust & credibility with potential clients just by not having consistent organic content on your social media pages.   “If your content is positioned correctly, you don't even need ads to grow your account or to grow your business. You don't. Organic growth is still in its prime… IF you can go all in and commit to social media campaigns and to content that is adding value and that is actually relevant to the specific kind of person that you want to attract in.” -Jess Jacobsen Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    63. Why 2022 gets to be the year your fitness business gets a dialed in social media strategy

    Play Episode Listen Later Feb 10, 2022 36:07


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how the fitness industry is a 33.25 Billion dollar industry as of 2021. It's an incredibly saturated market and you need to be able to clearly communicate what makes you different. She goes into depth on how your business depends on you moving out of “survival” mode and shifting into a “thriving” mindset. Social media is a major conscious and subconscious part of people's buying decisions. It isn't a “nice to have” anymore. Our businesses depend on us doing uncomfortable things to grow. You need to be consistently running strategic campaigns to take your business to the next level. The time in NOW to dial in your social media strategy.  “You've gotta look at the market at large because our businesses are hopefully going to have longevity, not just what's happening now, or what's worked up until now. And the fact is my friends that the fitness industry has exploded and has tons of options for consumers. What does that mean for you and your online coaching or your in-person studio? No matter what you're offering, it means that your potential client and even your current clients are not just considering you and your competitor. That's why it's so important to be able to articulate clearly what you do in the market and why you are different from everyone else. And not just why you're different, but who you wanna serve.” -Jess Jacobsen Angelini Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    62. How our client used social media to grow her online fitness business

    Play Episode Listen Later Feb 3, 2022 33:19


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares an interview with her client Rachele, owner of the Vfit Studio, after she graduated from Social Strategy Accelerator. They go in depth on how she has been able to generate tons of additional revenue inside her business with her current members and how her and her team have also learned how to bring new members into their business using our SSA strategies. Also, stay tuned to hear how of all the things Rachele and her team learned during their 6 months in SSA, the main thing that she is excited to leave the program with is that SSA helped her to find her authentic voice and using it in a way to speak directly to her ideal members. “That's why I created this program is because I like it when a fitness business owner can build social media into their own internal team. You don't wanna hand it off to someone who's not even in your business, doesn't fully understand your members, who you are, what you're offering at a deep level. By you investing in yourself and your team, you're growing your business in a way that's actually expansive that has space to grow and grow and grow.” -Jess Jacobsen Angelini Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in March 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with the Vfit Studio: Instagram https://www.instagram.com/thevfitstudio/ (https://www.instagram.com/thevfitstudio/) Facebook https://www.facebook.com/thevfitstudio (https://www.facebook.com/thevfitstudio) Website https://thevfitstudio.com/ (https://thevfitstudio.com/) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    61. Why your fitness business isn't making $$$ from Instagram

    Play Episode Listen Later Jan 27, 2022 24:54


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major reasons fitness business owners struggle to make money from Instagram and how to shift through them. She goes in depth on how having a plan, a social media campaign, and posting with intentionality is critical for success. Also, stay tuned to hear about how you have to believe it is true for you: You CAN make money on Instagram. Your mindset will make or break your success on social media!   “Everybody wants to make money from social media, but not everybody is actually willing to show up and boldly say: This is how you can work with me. This is what I'm offering. This is how we can work together. This is how you take your next step with me. If you don't do that, you are not going to make money on Instagram.” -Jess Jacobsen Angelini Join our Private Facebook Community: Social Media Strategies for Fitness Entrepreneurs & Businesses https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    60. Why invest $200+ on a local gym when you can spend $10 on planet fitness? The mindset of investing in yourself.

    Play Episode Listen Later Jan 20, 2022 40:37


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the mindset of investing in yourself; Why would anyone invest $200+ on a local gym when they could just spend $10 at a big box gym? She goes into depth on the differences between the cheap solution where you're left to do it all yourself, versus the larger investment where things are customized to YOUR needs for you to see results quickly. Also, stay tuned to hear Jess's tips on how to know if you're making the right investment in a program, coach, etc. through her personal experiences.   “People want the quick fix, the get skinny pill. But there is no get skinny pill. We have a very toxic, I want it now culture. It's the Amazon culture, I want it yesterday. But, if you want to have good health, that is decisions you're making every single day, multiple times a day. If you wanna have a good social media campaign, that is you carving on the time to do it. If you wanna have a good business, that requires you to show up every single day. And honestly, I need a coach. I don't do things on my own all the time. I need to be accountable to someone. And I also want the proven plan.” -Jess Jacobsen Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    59. Q&A: Isn't fitness self explanatory? Why do I need to niche down?

    Play Episode Listen Later Jan 13, 2022 23:20


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares a live response to a question in one of her members only Facebook groups. She goes into depth on how fitness is NOT actually self explanatory and niching down your content is how you will attract-in exactly the type of client you want to work with. Also, stay tuned to hear about how your “niche” might not be what you've always thought and how you can start to hone in on your real niche in a meaningful way.   “Your niche doesn't necessarily mean like what you've been taught up until now. You might have an amazing Ideal Client who's a 22 year old man, and an amazing ideal client who is a 50 year old single mom… Very different people, but what about them do you love? Is it their attitude? Is it where they were when they came in? Is it a specific goal they're looking to hit? What are the commonalities there? Because that's what you need to start looking at and understanding.” -Jess Jacobsen Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    58. Are you getting reach with your IG Reels but not generating revenue?

    Play Episode Listen Later Jan 6, 2022 34:04


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses why your Instagram Reels may be getting good reach, but not actually generating revenue or growth in your fitness business. She goes into depth on the three main issues she sees fitness businesses falling into: No clear result or ideal member, Cookie Cutter Content, and no real urgency or incentive. Also, stay tuned to hear about how it takes something very different than keeping up with the latest social media features to actually convert followers to clients.   “If you aren't converting on your content, and if you are not clearly communicating who are you serving, and what kind of result you help that person achieve when working with you, then you should not be spending hours and hours on Instagram Reels lip-singing and dancing and transitioning when in reality that is not going to do anything for you.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    57. Instagram trends every fitness business owner needs for 2022

    Play Episode Listen Later Dec 30, 2021 39:31


    On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses how with all the new & old features and conflicting information from gurus, it's hard to know what you need to focus on or even what is going on with Instagram at all. She goes into depth on all 4 different segments of Instagram Video: IG Lives, IG Video, IG Reels, and IG Stories. Also, stay tuned to hear about how the foundational work of nailing your message is absolutely critical for any of these different features to matter at all.   “No IG Reel, no hashtag, no new feature, no Canva graphic will ever replace you putting in the work of nailing your messaging, which is an ongoing process. I am constantly refining my message, working on my positioning. It's the number one thing that I see most fitness business owners not doing.” -Jess Jacobsen Angelini Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    56. 9 Instagram accounts every fitness business owner should be following in 2022

    Play Episode Listen Later Dec 23, 2021 21:25


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how important it is as we head into a new year, to look at how we are currently cultivating our Instagram feeds. She shares her top 7 accounts that she believes every fitness business owner should be following. Also, stay tuned to hear her 2 bonus accounts creating content she is loving outside of the fitness industry.   “As we head into a new year, we've gotta look at how we are cultivating our Instagram feeds. Because, people often say they don't like Instagram or social media, it's a negative place, or they get stuck in comparison. And what I wanted to bring up to you today is that we actually have the power to cultivate our feeds.” -Jess Jacobsen Accounts mentioned in this episode: → Michell C Clark: @MichellCClark https://www.instagram.com/michellcclark/ (https://www.instagram.com/michellcclark/)  → Clean Cut Fitness and Nutrition: @cleancutfitnutrition https://www.instagram.com/cleancutfitnutrition/ (https://www.instagram.com/cleancutfitnutrition/) → Jereshia Hawk: @jereshiahawk https://www.instagram.com/jereshiahawk/ (https://www.instagram.com/jereshiahawk/) → Harry King Holmes: @Harrykingholmes https://www.instagram.com/harrykingholmes/ (https://www.instagram.com/harrykingholmes/) → Business Movement - by Billy Polson: @businessmovement https://www.instagram.com/businessmovement/ (https://www.instagram.com/businessmovement/) → Peloton: @onepeloton https://www.instagram.com/onepeloton/ (https://www.instagram.com/onepeloton/) → Orange Theory: @orangetheory https://www.instagram.com/orangetheory/ (https://www.instagram.com/orangetheory/) → Talent Hack: @thetalenthack https://www.instagram.com/thetalenthack/ (https://www.instagram.com/thetalenthack/) → Todd Durkin: @todddurkin https://www.instagram.com/todddurkin/ (https://www.instagram.com/todddurkin/) → @AdditudeMag: https://www.instagram.com/additudemag/ (https://www.instagram.com/additudemag/) → @howtoadhd: https://www.instagram.com/howtoadhd/ (https://www.instagram.com/howtoadhd/) Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    55. How boldly claiming a niche completely changed my business (and my life)!

    Play Episode Listen Later Dec 16, 2021 29:39


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how different her life and business looked a year ago before she boldly claimed her niche: fitness businesses. She goes into depth on how claiming a specific niche gave her immense focus and freedom in creating content for both her marketing and her programing. Also, stay tuned to hear about how the reasons you are fearing niching down are actually the biggest benefits of doing it!   “‘If I claim a niche am I excluding someone?' That's a really valid fear. You have to sit with it and get okay with the answer. When you do what you'll realize is that actually that's why claiming a niche is so important. So actually saying, I'm going to make myself the #1 person who does this for this kind of person, or for this kind of business, is the reason why you need to niche down. Because that actually opens you up to so much more.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    54. The 3 best investments I made in my business in 2021

    Play Episode Listen Later Dec 9, 2021 14:23


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three best investments she has made in her business this year. She goes into depth on how the tricky part is knowing what you need to invest in at what point and how she definitely struggled with that for a long time. Stay tuned to the end to hear about the best investments in team, technology, and coaching that have been the #1 thing that has led to any growth at all inside of her company.   “I just think that everybody has gotta really start thinking about what your goals are for 2022 and who is that person that might help you close the gap with different parts of your business that you might need support in.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    53. 5 Posts every fitness business owner should make before the end of 2021

    Play Episode Listen Later Dec 2, 2021 23:49


    On this episode of Social Strategy Slayer, Jess Jacobsen is giving you 5 social media posts that every fitness business owner should make before the end of 2021. She knows firsthand how crazy the holiday season and end of the year can be for business owners, and how creating social media content can be extra challenging during this time. Stay tuned to hear all five post ideas, and then put the time on your calendar to actually commit to them!   “At the end of the year, there's so much going on it can be very easy to just want to throw in the towel with your social media and your marketing because it's hard at first. But, now is not the time to give up or throw in the towel. Now is the time to double down and start getting more consistent so that come next year you're set up for a win.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    52. Holiday Gift Guide for Entrepreneurs | 2021

    Play Episode Listen Later Nov 25, 2021 79:33


    On this episode of Social Strategy Slayer, Jess Jacobsen shares an extensive list of gift guide for Entrepreneurs. Links are listed below in the show notes.   Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)  Items with * after price are affiliate links. TECH/OFFICE ASK them what they need for their office right now or what they would love for their office! Good pair of noise cancelling headphones! Airpods Pro - $249* https://www.amazon.com/dp/B09JQMJHXY?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B09JQMJHXY?ref=exp_jessjacobsen_dp_vv_d)  Bose Noise Cancelling Headphones 700 - $379* https://www.amazon.com/dp/B07Q4QK379?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B07Q4QK379?ref=exp_jessjacobsen_dp_vv_d)  Ring Light Neewer Ring Light Kit: $96.99* https://www.amazon.com/dp/B01LXDNNBW?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B01LXDNNBW?ref=exp_jessjacobsen_dp_vv_d)  Charging Station/Desk Power Strip Bamboo Charging Station Organizer for Multiple Devices $29.99* https://www.amazon.com/dp/B074Q9FKFN?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B074Q9FKFN?ref=exp_jessjacobsen_dp_vv_d)  Desktop Power Strip with 3 Outlet 4 USB Ports $19.99* https://www.amazon.com/dp/B07HCVFH82?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B07HCVFH82?ref=exp_jessjacobsen_dp_vv_d)  iPhone Tripod Socialite Monopod/Tripod Stand $29.99* https://www.amazon.com/dp/B01LW84R3I?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B01LW84R3I?ref=exp_jessjacobsen_dp_vv_d)  Velvet Caviar - cute cases Macbook cases/covers - $55 https://velvetcaviar.com/collections/macbook-cases (https://velvetcaviar.com/collections/macbook-cases)  AirPod Cases with keychain - $16 https://velvetcaviar.com/collections/airpod-cases (https://velvetcaviar.com/collections/airpod-cases)  iPhone Cases - $35 https://velvetcaviar.com/collections/iphone-cases (https://velvetcaviar.com/collections/iphone-cases)  Tablets Remarkable 2 $399 https://remarkable.com/store/remarkable-2 (https://remarkable.com/store/remarkable-2)  Supernote $343 https://supernote.com/products/supernote?variant=40919778984127 (https://supernote.com/products/supernote?variant=40919778984127)  iPad Air $599 https://www.apple.com/shop/buy-ipad/ipad-air (https://www.apple.com/shop/buy-ipad/ipad-air)  Apple Watch $399 - $199 https://www.apple.com/watch/ (https://www.apple.com/watch/)  Spectacles (by Snapchat) $380 https://www.spectacles.com/shop (https://www.spectacles.com/shop)  Ember Temperature Control Smart mug $99* https://www.amazon.com/dp/B07NQPYGYD?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B07NQPYGYD?ref=exp_jessjacobsen_dp_vv_d)  Phone Sanitizer  $80 https://www.phonesoap.com/products/phonesoap-3-phone-uv-sanitizer?color=white (https://www.phonesoap.com/products/phonesoap-3-phone-uv-sanitizer?color=white)  Frosted glass whiteboard Quartet $129* https://www.amazon.com/dp/B00H2XMJU2?ref=exp_jessjacobsen_dp_vv_d (https://www.amazon.com/dp/B00H2XMJU2?ref=exp_jessjacobsen_dp_vv_d)  Samsonite backrest for chair $30*...

    51. How to get your mind right with Todd Durkin!

    Play Episode Listen Later Nov 18, 2021 53:59


    On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend and client Todd Durkin to talk about how to get your mind right in order to be successful in your business and in your personal life!⁣  Todd Durkin is the founder of Fitness Quest 10 in San Diego, CA, an award-winning, 5x Top 10 Gym in the US, where he works with high-profile clientele and elite professional athletes, including more than seventy-five NFL and twenty-five MLB players. He has coached 2 Super Bowl MVP's, a World-Series MVP, 2 Heisman trophy winners, Olympic gold medalists, MMA World Champions, and countless other pro athletes. Todd is a 2-Time Trainer of the Year, a Jack-LaLanne Award winner for lifetime achievement, and was a finalist on the 2016 NBC TV series STRONG. He holds a coveted spot as a member of the Under Armour Training Team, and travels around the world for speaking engagements and keynote talks both in and out of the fitness industry. In this interview, Jess & Todd dive into: What it takes to create a 7 figure fitness business while leading with heart How Todd overcomes adversities, no matter how big What it actually means to “Get Your Mind Right” on a daily basis and why it's needed it you want to have the business and life of your dreams Take advantage of Todd's Free Gift: 5 Secrets to a Stronger Mindset https://todddurkin.com/5-secrets-mindset (https://todddurkin.com/5-secrets-mindset) 

    50. 50th Episode! How to keep up with content every week

    Play Episode Listen Later Nov 11, 2021 25:31


    On this episode of Social Strategy Slayer, Jess Jacobsen celebrates 50 podcast episodes of the Social Strategy Slayer. She goes into depth on exactly how her team has accomplished 50 episodes with ease (Spoiler Alert, it's good systems & support!). Also, stay tuned to hear about how critical it is to have a deep understanding of the needs and wants of your potential client especially in the hyper saturated fitness market. “Is your client actually resonating with your stuff or are you just posting behind the scenes workout videos, are you just posting client celebration? You've gotta make sure you are actually growing your business in a way that is going to speak to the needs of your potential member. It's so important.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    49. Facebook becoming Meta, IG updates, & the future of social media. The future is here. Are you ready?

    Play Episode Listen Later Nov 4, 2021 50:05


    On this special episode of Social Strategy Slayer, Jess Jacobsen discusses a number of important announcements that have been made over the past month in the world of social media. She goes into depth on Facebook's latest news: what exactly is Meta & the metaverse and how it will affect you & your business. Also, stay tuned to hear about Instagram's most recent app updates including Instagram Video (so long IGTV!) and Instagram Story Links (vanity metrics are officially dead!).   “If there's one thing that's clear, it's that the future is now. Social media is not a nice-to-have anymore, it's a MUST have. If you aren't getting going with your organic content now, it's going to be an extremely daunting task the longer you wait.” -Jess Jacobsen Doors close THIS SUNDAY! Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    48. From struggling to get the message out about their business to enrolling 100 people into every challenge

    Play Episode Listen Later Oct 28, 2021 33:59


    On this episode of Social Strategy Slayer, Jess Jacobsen interviews Lori and Caren, founders of Clean Cut Fitness and Nutrition about their experience working inside Social Strategy Accelerator. They go into depth on how they have thrived working within the SSA structure, which has actually saved them time allowing them to focus more on programming for their business. They now have a minimum of 100 people entering every single challenge that they run, and are on their way to doubling their business. Also, stay tuned to hear Caren talk about why she thinks you should “jump in with both feet” and Lori talk about why it's a “no brainer” to join this cohort of Social Strategy Accelerator.  “This is where you need to invest your money because this is what people are looking at and this is where they are watching you. They're not flipping through magazines anymore. So if you're thinking about it being just like, oh it's social media… Switch your brain to: this is your marketing tool. It's not a waste of money, and it's not a waste of your time.” -Caren, Clean Cut Fitness and Nutrition Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    47. Reasons why someone WON'T become a customer at your fitness business…

    Play Episode Listen Later Oct 21, 2021 20:32


    On this episode of Social Strategy Slayer, Jess Jacobsen shares some clips from a recent coaching call in her 6-month program: Social Strategy Accelerator for Fitpros. In this coaching call she goes in-depth on some reasons why someone won't become a customer at your fitness business and what to do in order to shift & avoid that. Also, stay tuned to hear about how you can apply for our November 2021 cohort of Social Strategy Accelerator. After this, doors are closing until 2022, so click the link below to find out if SSA is a good fit for you!    “One of the major reasons why people don't take action with fitness and nutrition is because they don't believe in themselves. Instilling belief in your potential clients is more than half of the battle in getting them to sign up with you.” -Jess Jacobsen Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    46. Get a new member THIS WEEKEND from Instagram with these 3 simple steps!

    Play Episode Listen Later Oct 14, 2021 28:44


    On this episode of Social Strategy Slayer, Jess Jacobsen gets you in ACTION with 3 simple steps you can take on Instagram & Facebook this weekend to get a new member into your fitness business. She goes into depth on the two major things you need to decide before you make your offer that are critical to its success. Also, stay tuned to hear how you can get your hands on the Canva template that her team uses and is proven to get results.   “You don't need to take a million courses, you don't need to watch more podcasts, you don't need to watch more youtube, okay!? You need to get into ACTION. Because a huge part of you developing your voice and figuring out what works with your ideal client, is through you actually just doing it. Because you're not going to figure out what works until you do it. You gotta run campaigns.” -Jess Jacobsen Book your Social Strategy Accelerator Suitability call by Monday, October 18 to take advantage of our FAST ACTION BONUS! Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in November 2021 and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   ***DM @JessJacobsen on Instagram to get your hands on the Canva template mentioned in this episode. Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    45. What are Incentive Campaigns and how can they bring your fitness business more money?

    Play Episode Listen Later Oct 7, 2021 27:55


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses Incentive Campaigns and how they work to bring paying members into your fitness business. Incentive Campaigns are the #1 thing getting her clients results right now on Instagram and Facebook! She goes into depth on how to develop an effective Campaign Offer that actually creates urgency for your followers to take action with you. Also, stay tuned to hear about how shifting your mindset, having a willingness to try new things and take action even when things make you uncomfortable, is what you need to get to your next cut with converting on Instagram and Facebook.   “An Incentive Campaign is a way to market on Instagram and Facebook without needing to run ads. It allows you to address objections, challenge mindsets, and let your ideal members see what is possible for them with an incentive to take action now.” -Jess Jacobsen The Doors to our 6-month Social Strategy Accelerator Program beginning in November 2021 are OPEN!Click below to learn more and fill out your application: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    44. How to move through content burnout in 24 hours or less

    Play Episode Listen Later Sep 30, 2021 17:12


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how there are going to be points in your business when you feel content burnout, otherwise known as writers or creative block. This is totally normal and even she experiences it from time to time. She goes into depth on five different tips you can implement to get you through these blocks in 24 hours or less. Also, stay tuned to hear a major misconception about the content creation & content consumption cycle and what to do about it.   “If you're not deeply connected to the real pain points of what your clients are looking for, going through, and their misconceptions about what it is that you offer, then it's going to be incredibly hard for you to actually create meaningful content.” -Jess Jacobsen Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    43. From personal trainer to 7 figure online business owner with Anna Renderer!

    Play Episode Listen Later Sep 23, 2021 59:20


    On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Anna Renderer to talk about how she went from being a personal trainer in someone else's gym to a PopSugar internet sensation to a 7 figure business owner.⁣ Anna and her husband Vito La Fata own Legacy Brand Creator where they mentor experts, coaches and service providers on how to transform their expertise into an automated signature system, coaching program, and online courses. In this interview, Jess & Anna dive into: What gave Anna the itch to break free of personal training & start building online programs What it takes to thrive as a fitness business owner in 2021 & where the industry is going How Anna has been able to succeed even in the face of failure   “I know that you provide a service, and you have all this expertise and all these certifications, But it's not about you. It's about the solution that you provide people. And if people can just remember that in everything they do marketing-wise, they will do ten times better.” -Anna Renderer Connect with Anna Renderer: Website: https://legacycreatorcoaching.com/ (https://legacycreatorcoaching.com/)     Instagram: https://www.instagram.com/annarenderer/ (https://www.instagram.com/annarenderer/)  Facebook: https://www.facebook.com/annarenderer (https://www.facebook.com/annarenderer)  Register for the Legacy Loop Formula Masterclass: https://thelegacybrandcreator.com/register/ (https://thelegacybrandcreator.com/register/)   ** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. ** Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    42. 3 reasons your social media isn't bringing revenue into your fitness business

    Play Episode Listen Later Sep 16, 2021 20:00


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things she sees fitness business owners missing the mark on that are stopping them from bringing in revenue from their social media. She goes into depth on how your bio is a critical piece in the puzzle. Also, stay tuned to hear how to avoid being seen as a booty-call entrepreneur. “If you are only showing up when you're launching, making a new offer, or you have a new special this becomes what I call the “booty call entrepreneur.” This feels like you're just like hittin' someone up at 3am. It doesn't work. It doesn't work in business, it doesn't work in life, it feels icky, it feels gross, so having a clear social media strategy at all times is super super important.” -Jess Jacobsen Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)  Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    41. Positioning yourself to sell high-ticket packages with Harry King Holmes!

    Play Episode Listen Later Sep 9, 2021 51:15


    On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with her friend Harry King Holmes to talk about how to position yourself to sell high-ticket packages.⁣ Harry King Holmes helps women health & fitness professionals use their story to launch and scale their dream online business & charge what they're worth. Harry is the founder and CEO of King Global Sports and Fitness, one of the most well-respected Black-owned online fitness businesses in the United States. In this interview, we're diving into: How to position yourself to sell a high-ticket offer even if you don't know where to start The easiest & most profitable way for a health and fitness professional to build an online 6 figure business The biggest mistakes fitness business owners are making when marketing on social media   “Either on a monthly or bi-monthly basis you should be evaluating your niche. You should be logging more information on them. Find out where they are hanging out at, go and watch them hang out. What are they talking about? What are some of their pain points? What are some of the things they want? Collect information.” -Harry King Holmes Connect with Harry King Holmes: Website: https://fitnessempireaccel.lpages.co/application/ (https://fitnessempireaccel.lpages.co/application/)    Instagram: https://www.instagram.com/harrykingholmes/ (https://www.instagram.com/harrykingholmes/)  Facebook: https://www.facebook.com/harrykingholmes (https://www.facebook.com/harrykingholmes)  Get Instant Access to How To Get Your First 5-10 High Ticket Fitness Clients In Just 30 Days (with no gym, no large following, and no website): https://fitnessempireaccel.com/optin1619453273915 (https://fitnessempireaccel.com/optin1619453273915)  ** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. ** Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    40. How to know when to hire social media support for your fitness business

    Play Episode Listen Later Sep 2, 2021 19:12


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the ins and outs of how to know if now is a good time for you to hire social media support for your fitness business. She goes into depth on what that will require of you and your existing team. Spoiler Alert, you can't pass off your social media to someone and think it's going to just work without you being actively involved. Also, stay tuned to hear her prediction about the future of social media in fitness businesses.   “When you're at that point in your business where you don't have a huge marketing department and you don't have a full time social media manager yet, you can't just pass your social media off to someone and think it's going to work. Social media is one of the most important things you have to be involved in some way.” -Jess Jacobsen Join the WAITLIST and learn more about our 6-month Social Strategy Accelerator Program: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    39. Standing out in a saturated marketplace. An Interview with Pat Rigsby.

    Play Episode Listen Later Aug 26, 2021 55:27


    On this episode of Social Strategy Slayer, Jess Jacobsen is sitting down with Pat Rigsby to talk about standing out in a saturated marketplace.⁣ When her friend and colleague Vito La Fata introduced her to Pat Rigsby, she was blown away by his knowledge, generosity, and COMMITMENT to his audience.⁣ Pat Rigsby is a dad, husband, business coach, entrepreneur & author. He's built over 25 different businesses, including 2 Entrepreneur Franchise 500 award winning franchises. Today he coaches entrepreneurs to create their Ideal Business, one that allows them to earn more, have a greater impact, and enjoy more freedom to live the lives of their dreams. He's here today to share his insight with you to help YOU build the business of your dreams.⁣ He also has emailed his email list EVERY SINGLE DAY for 14 years! Jess was nerding out asking him so many questions about that in our interview. It was awesome. Trust us, you want to listen to this one.⁣ In this interview, we're diving into: ⁣ How to build a team that will allow you to create your ideal business ⁣ What it really takes to create a 7 figure business⁣ How Pat is teaching his mastermind members to stand out in a saturated market ⁣ Connect with Pat Rigsby: Website: https://patrigsby.com/ Instagram: https://www.instagram.com/patrigsby5/ Twitter: https://twitter.com/patrigsby Facebook https://www.facebook.com/PatRigsbyHQ LinkedIn: https://www.linkedin.com/in/patrigsby/ Get Your Copy of The Fitness Entrepreneur's Handbook: https://patrigsby.com/the-fitness-entrepreneurs-handbook ** This interview is from an interview series earlier in 2021. Any and all links for free gifts & offers mentioned in this interview may or may not still be functional. ** If you'd like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    38. How to keep your finger on the pulse with what people expect from fitness businesses

    Play Episode Listen Later Aug 19, 2021 23:10


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the fitness industry is one of the fastest moving industries in the world. She goes into depth on how it's truly critical for fitness business owners to always be aware of all the industry advancements. Why? Because your clients & members are! Stay tuned for the whole episode to hear about the three specific ways you can implement to be certain you have your finger on the pulse. Don't be so behind that you can't accurately position yourself as the best solution!   “You have to get clear on how you are going to make yourself different and that comes with you being hyper aware of and watching and being really clear on what the big name brands are doing.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    social fitness businesses finger on the pulse
    37. Does Email or Social Media Convert More? A live Q&A session.

    Play Episode Listen Later Aug 12, 2021 14:55


    On this episode of Social Strategy Slayer, Jess Jacobsen shares a live Q&A session from a recent Todd Durkin Mastermind event. She answers questions on whether email or social media converts more and how utilizing features in each social media platform expands your reach. Also, stay tuned to hear about why a single and specific call to action always performs best.  “Your organic marketing is touching more people than you think. Often people give up too soon, they say, ‘Jess, no one is watching my Instagram Stories.' I say okay how many people are watching, they're like, ‘30.' THIRTY people! Don't devalue what you have just 'cause you don't have thousands. Todd at one point had 30 too.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    36. How to attract paying customers with educational posts

    Play Episode Listen Later Aug 5, 2021 9:10


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how to make the most of your educational content on social media in order to not only grow your community, but to also attract paying customers. She goes into depth on how challenging how people think shifts them into taking action. Also, stay tuned to hear exactly what questions to keep in mind when creating educational content so that you aren't accidentally attracting in people who are just looking for freebies.  “If you want to help people understand why they need you, and why they need your service you also have to make sure that you're educating people in those posts about the mindset of why you're even telling them about this in the first place.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    35. How to get people engaging with your social media content

    Play Episode Listen Later Jul 29, 2021 21:07


    On this episode of Social Strategy Slayer, Jess Jacobsen takes a question from her audience: How do you get people to engage with your social media content? Spoiler alert, it's not hashtags. In fact, it has nothing to do with the algorithm. She goes into depth on how getting really, really clear on the specific problem you solve is critical. Also, stay tuned to hear about how like most things in life, you've gotta commit to the long game. Consistency over time is the key to building engagement.   “This is a long game. Anyone who has massive engagement that's real on social media, they've been putting in the work for years. Ask them. Ask them how they got all their comments and their engagement. They're gonna tell you that they showed up when no one was commenting, they showed up when no one was listening.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6 month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial) LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    34. The #1 thing that's getting our current clients results on social media

    Play Episode Listen Later Jul 22, 2021 17:51


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the number 1 thing that has been getting her clients the best results on social media right now: storytelling. She goes into depth on how because we as humans experience the world through stories, getting vulnerable and sharing yours is actually a very selfless act. Also, stay tuned to hear about how people connecting with you through your story is exactly what you need for them to choose you over the big box gyms & apps.   “One of the things my coach, Jereshia Hawk, shares is: ‘You're not in business for yourself. You're in business for your clients.' So when you tell a story, it can feel selfish, icky and weird. But actually, what it does is it helps our clients connect with us. It's a very selfless act.” -Jess Jacobsen People Mentioned: Chris Smith: https://www.instagram.com/chriscartersmith/ (https://www.instagram.com/chriscartersmith/)  Jennifer Hudye: https://www.instagram.com/jennhudye/ (https://www.instagram.com/jennhudye/)  Jereshia Hawk: https://www.instagram.com/jereshiahawk/ (https://www.instagram.com/jereshiahawk/)  If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    social media social current clients jereshia hawk jennifer hudye
    33. 3 ways social media is just like fitness!

    Play Episode Listen Later Jul 15, 2021 16:52


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how the skills that you need to build your body and help other people to build their bodies are the same skills you need to actually commit to and get results from your organic social media. She goes into depth on how, just like fitness, your social media is a long game that requires daily actions and nurturing. Also, stay tuned to hear about your last opportunity to go deep on your social media and get support, accountability, and community within Jess's program until the end of this year.   “You have to start looking at your social media the same way you look at fitness. It's a long game that requires daily actions. Stop getting in your own way, coach yourself as you would coach your clients.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    32. 3 Ways to build REAL trust with your audience

    Play Episode Listen Later Jul 8, 2021 27:29


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the trust factor of the Know-Like-Trust trifecta. She goes into depth on how building REAL trust requires you to be authentic, show your face, and speak your audience's language. Also, stay tuned to hear about how building trust on social media is just like fitness, it's a long game.   “It's the amazon effect: If a client's like, "You know what, I did it for a month and I quit because I didn't get the results I wanted in my fitness," what would you tell them? It's the same thing that I would tell you. You didn't stick with it long enough. It's a long game.” -Jess Jacobsen If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    31. 3 Reasons Your Social Media Audience Doesn't Convert Into Customers

    Play Episode Listen Later Jul 1, 2021 34:24


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main reasons why your social media audience may not be converting into paying customers. She goes into depth on what you can do to break through these three major obstacles: your audience doesn't trust you, your audience doesn't trust themselves, and your audience doesn't trust your systems and processes. Also, stay tuned to hear about how some of Jess's real-life clients have taken action to overcome these major obstacles themselves and are creating huge success through their social media campaigns.   “The truth is if your audience doesn't see your face on social media regularly, if they don't see your content regularly, then they're not trusting you the way they trust somebody else.” -Jess Jacobsen 04:11 → 1. Your audience doesn't trust you. 09:52 → 2. Your audience doesn't trust themselves. 17:18 → 3. Your audience doesn't trust your system/process. If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! For more information: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application (https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application)   People Mentioned: Lori and Caren - Clean Cut Fitness and Nutrition https://www.instagram.com/cleancutfitnutrition/ (https://www.instagram.com/cleancutfitnutrition/)  Heather's Gym https://www.instagram.com/heathersgym.club/ (https://www.instagram.com/heathersgym.club/)  Anna Renderer & Legacy Brand Builder https://www.instagram.com/annarenderer/ (https://www.instagram.com/annarenderer/)  Jereshia Hawk https://www.instagram.com/jereshiahawk/ (https://www.instagram.com/jereshiahawk/)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/) 

    30. Why word of mouth can't be the only way you get new members

    Play Episode Listen Later Jun 24, 2021 20:23


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how word-of-mouth referrals aren't predictable or sustainable enough to be the only way you get new members. She goes in-depth on how YES, of course, they are important, but you need your social media component to be locked in to get those referrals actually converting. Also, stay tuned to hear about how one trainer uses his social media as a word of mouth tool and now has a waitlist as a direct result. “What if you're losing way more people than you realize from your word-of-mouth because your social media is not dialed in? A word-of-mouth referral goes to your page and they have no idea what the heck you do and they bounce. Happens all the time.” -Jess Jacobsen 02:25 → Word of mouth isn't predictable or sustainable. You need to have other systems/plans in place for customer acquisition. 04:00 → When someone does refer you, you want to make sure your social media is dialed in to convert them. 09:55 → You can actually use social media as a tool to amplify your word-of-mouth referrals. 12:20 → Are you empowering your team to help you?  If you'd like to hear more about how Jess works with her clients in her 6-month programs and if it will be a good fit for you and your business, send her a message on Instagram with the word “SOCIAL” to start a conversation! Our next cohort starts in July 2021!   Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507) Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    29. How Our Clients Consistently Enroll Cold Leads on Social Media FAST.

    Play Episode Listen Later Jun 17, 2021 29:53


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how her clients consistently enroll cold leads from Instagram and Facebook FAST. She goes into depth on how they are super clear on their brand messaging and don't get stuck in sh*t that just doesn't matter. Also, stay tuned to hear about how having a proven strategy that has you focusing on the right things at the right time is KEY.   “If you don't understand how to build a social media campaign for your business in 2021, you are behind. I say this with the most love. You are behind. I don't want you to think it's okay for you to just ignore your social media because it's not.” -Jess Jacobsen

    28. Social media isn't draining, your lack of having a strategy is.

    Play Episode Listen Later Jun 10, 2021 23:14


    On this episode of Social Strategy Slayer, Jess Jacobsen busts the pervasive myth that social media is draining. She says it's not social media that's the issue, it's actually your lack of strategy and intention that leaves you feeling exhausted. Also, stay tuned to hear about the three problems she sees come up regularly with her clients and the mindset shifts you can take to avoid them.   “Having a strategy, having a plan is the most important thing you can do for yourself and for your business when it comes to your social media because otherwise, you're just leaking energy everywhere.” -Jess Jacobsen Join our exclusive private Facebook Group, Social Media Strategies for Fitness Entrepreneurs & Businesses: https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507)    Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)

    27. Why Canva is probably hurting your fitness business more than helping it!

    Play Episode Listen Later Jun 3, 2021 24:17


    On this episode of Social Strategy Slayer, Jess Jacobsen discusses how as a fitness business owner, spending your time & energy designing graphics in Canva could actually be killing your brand. She goes into depth on what you SHOULD spend your time & energy on instead. Spoiler alert, it's not as complicated as you think! Also, stay tuned to hear about where you can get access to the tested & proven Canva graphic she actually does use.    “You are the key to your brand's success, not a frickin Canva graphic. YOU are the key.” -Jess Jacobsen To access the Canva graphic Jess mentions in this episode, join our exclusive private Facebook Group, Social Media Strategies for Fitness Entrepreneurs & Businesses: https://www.facebook.com/groups/492181995315479/ (https://www.facebook.com/groups/492181995315479/)  Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507 (https://www.authenticinfluencemedia.com/pl/272507)    Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)   

    26. How Jasmine P. Green went from $0 to $150k in 90 Days!

    Play Episode Listen Later May 27, 2021 44:39


    On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with Master Sales Coach, Jasmine P. Green. Jasmine works with aspiring high performers to help them generate $50K-$100K per month using her high-end sales framework. She helps people become the result they seek FIRST creating space for them to manifest it. In today's episode, she goes into depth on the deep internal work that is required to attract in your dream clients. Also, stay tuned to hear about her Legacy Bundle & The Million Dollar Code Ebook.   “My objective now is to get people to understand it doesn't take that much. You know we make it harder than what we have to, and so all I'm just here to do within this space is to really show people that alignment, pure alignment to the work that you do, the people that you are here to serve, being completely authentic and honest with yourself is the way to go, seriously.” -Jasmine P Green 00:00 → How Jasmine went from $0 to $150k in 90 Days 11:34 → How to deal with imposter syndrome as you hit your next levels in business 15:40 → The deep work that is required to attract in your dream clients 23:08 → Internal positioning to bring in ideal clients 26:04 → Should you use a sales script? 32:58 → The number 1 thing someone needs to do to build influence The Zero to One Hundred Masterclass mentioned at the end of this interview was an offer from the original interview in June 2020, and may not be offered anymore. Instead, take advantage of the offer below. The Legacy Bundle & The Million Dollar Code Ebook http://www.jasmineslegacybundle.com/ (http://www.jasmineslegacybundle.com/) Connect with Jasmine P Green Facebook: https://www.facebook.com/jasminepgreen1018 (https://www.facebook.com/jasminepgreen1018)  Instagram: https://www.instagram.com/jasminepgreen/ (https://www.instagram.com/jasminepgreen/)  Sign up for the 7 Figure Fitness Business Show starting June 1, 2021: https://www.authenticinfluencemedia.com/opt-in-7ffbs-season1-JESS (https://www.authenticinfluencemedia.com/opt-in-7ffbs-season1-JESS)   Connect with Jess Jacobsen: Instagram https://www.instagram.com/jessjacobsen/ (https://www.instagram.com/jessjacobsen/)  Facebook https://www.facebook.com/jessjacobsensocial (https://www.facebook.com/jessjacobsensocial)  LinkedIn https://www.linkedin.com/in/jessicajacobsen/ (https://www.linkedin.com/in/jessicajacobsen/)   

    Claim Social Strategy Slayer

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel