Podcasts about branded entertainment network

What makes up a good data team? How is machine learning and AI used at companies? What is the future of data science? To answer these questions, we invited the CTO and Head of AI at Branded Entertainment Network on this week's episode. If you are interested in data science and machine learning, make sure to check this episode out!

General Motors, maker of the Chevrolet, Buick, GMC, and Cadillac brands, is hitching its wagon to an all-electric fleet by 2035. To bring its vision to life with consumers and customers and create a social movement around electric vehicles, GM is turning to entertainment marketing with the help of Los Angeles-based Branded Entertainment Network. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM's path forward, the value of entertainment marketing, and more.

In my day job at Cornett, influence marketing is very important, but it's not the only thing we do. So small businesses or startups that need consulting don't typically fit into what I can provide. Lately, I've found that I needed either a small firm or an independent consultant to either manage something for us or to just refer the business to. That's why I was excited to get to know our guest today. Meredith Jacobson is an independent consultant, but one that has gone a step further to provide the industry with something unique and incredibly useful. Her experience at big agencies like Digitas and influencer marketing firms like Studio71 and Branded Entertainment Network helped her see the gaps in the ecosystem. So, she started a community … a network of sorts … of independent influencer marketing consultants, each who owns their own business, but Meredith has brought them together to be a connected web of providers businesses of all sizes can leverage. Smart.  We talked about her community and why there was such a need for it, but more importantly we dove into her perspective on what brands and agencies are doing right and wrong, the shift I've perceived in brands attitudes toward influence marketing as a practice and much more.  Meredith has a really smart perspective about the practice, the industry and is grounded in a great philosophical position around what we do. You'll enjoy hearing what she has to say today. This episode of Winfluence - The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I'm using Cornett. They sponsor the show and provide us with their fantastic software to use. I've told you how easy it was for me to kick out some campaign reports for the influence efforts I'm managing. The drag-and-drop data options allowed me to build the report my client wanted and finds useful in a matter of minutes. You can have that too if you switch to Tagger. You can see more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Marketing News Canada, Darian Kovacs interviews Ricky Ray Butler, CEO at Branded Entertainment Network. Ricky chats with us about the role art plays in understanding culture, how YouTubers are taking up a share of the fashion marketplace and how we are seeing a decentralization of content like never before. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Marketing News Canada: Twitter - twitter.com/MarketingNewsC2 Facebook - facebook.com/MarketingNewsCanada LinkedIn - linkedin.com/company/marketing-news-canada YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw Website - marketingnewscanada.com Follow Darian Kovacs: Website - jellymarketing.com/darian LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage Instagram - instagram.com/dariankovacs Twitter - twitter.com/dariankovacs Follow Ricky Ray Butler: Twitter - https://twitter.com/rickyraybutler?lang=en LinkedIn - https://www.linkedin.com/in/rickyraybutler/ --- Send in a voice message: https://anchor.fm/marketing-news-canada/message

In this episode we talk to Tyler Folkman, Head of Artificial Intelligence at Branded Entertainment Network. Tyler joined Branded Entertainment Network almost two years ago and ever since has been working on how to leverage AI and data in the world of entertainment, specifically product placement. Their work is similar to that of a recommendation algorithm in that they use data to connect brands with the right creators to offer their audiences relevant products. They help brands find the best partner possible across different platforms like TV, YouTube, social media, etc. His main goal is creating value for the company with data and he has built a team that shares this belief with him and helps him make it possible. Quotes: "I really am a big believer in data scientists being able to own the process, all the way from data collection, cleaning, modelling, to deployment and even creating web applications. The data scientists on our team can deploy their own models and create front end interfaces so that someone on the team can come and play with the model that is not a data scientist can see what the predictions are and see if it makes sense. And we found when creating a platform for data scientists to do that, it allowed them to work much more efficiently. " "I have seen people fail sometimes if you treat it more like an assembly line where data scientists only model, they just get blocked too much and they have to rely on so many teams to get value. It just never works in my experience." Thanks to our sponsor: Talent Insights Read the full episode summary here: Ep #140 Enjoy the show! --- Send in a voice message: https://anchor.fm/datafuturology/message

Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a global entertainment marketing company that specializes in brand integrations across streaming, TV, film, music, and influencer programming. Prior to BEN, he founded Blue Frog Video Marketing, served as Director of Brand Integration at Familylink.com, and founded Plaid Social Labs, which was acquired by BEN in 2015. In this episode, Ricky and I discuss the powerful applications of AI to influencer marketing. Ricky explains the difference between structured and unstructured data and suggests that unstructured data (particularly audio) holds the key to better branded content performance. We also touch on the DOJ’s anti-trust suit against Facebook, BEN’s recent acquisition of TubeBuddy, and Dave Chappelle’s public battle against Comedy Central. Finally, Ricky argues that YT Shorts – not IG Reels – are the true competitor to TikTok and reminds us that there are hundreds of emerging Chinese social platforms, many of which will ultimately make their way to the West. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).

http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Ricky Ray Butler, CEO of BEN and Rob Gabel, EVP and General Manager of TubeBuddy. TubeBuddy, which provides a platform for YouTube channel management and audience development, was recently acquired by BEN, an AI-powered influencer marketing company, and is now a division of the latter. Among other things, Butler and Gabel outline the strategy behind the acquisition; describe the role TubeBuddy, and the various tools it has developed, will play within BEN; explain how the acquisition relates to broader trends in the social-video influencer space; and more.

This week Erin Schmidt, Chief Strategy and Client Service Officer at Branded Entertainment Network, joins us to share her perspective on the biggest shifts in content development and distribution, building trust with consumers through human insight, and how her mom led her into the marketing business.

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes Connect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes Connect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Adam Torres interviews Steven Elliott Sr. Director of Business Development over Performance Marketing at Branded Entertainment Network in this episode. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support

Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement. Read more: https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/ See acast.com/privacy for privacy and opt-out information.

In this episode, Mitchell Levy and co-host Josh Jones had an inspiring conversation about having a "laser-focused mindset" with special guest Steven Spencer Elliot, the Senior Director Client Development                    at Branded Entertainment Network. They talked about how it can help entrepreneurs, salespersons, and anyone who want to get things done properly and successfully. Steven is very observant and likes to pay attention to people’s best practices. He finds ways for him, along with others, to live those practices. His objectives are for him to become his potential, be an aid to those he works with, and not become complacent. He loves hard work, feedback, and knows how to push himself. Success is a motivator for him. Whether it's his own personal success or that of those close to him. You can reach Steven Spencer Elliot on LinkedIn: https://www.linkedin.com/in/stevenspencerelliott/ or you can text him at: 801-819-6888. Josh Jones's door-to-door (D2D) career began with a 2 year service mission for the LDS church. Shortly thereafter, he spent 3 years selling alarms and smart home tech for Vivint Inc. For nearly 4 years after that he has been selling and managing a sales team for Vivint Solar. Josh has worked in CA, AZ and CT. He has personally installed nearly 3 MW. In 2017 Josh's team installed around 5MW. The crowning achievement of his career thus far is authoring two books on sales and achieving off-the-charts success. The titles are "$300K @ 26" and "Don't Knock it Till You Knock it". A fundamental belief Josh has is, as Zig Ziglar said, "You can have everything in life you want, if you will just help other people get what they want." Josh is always looking to surround himself with the most passionate people he can find because as John C. Maxwell said, "One person with passion is greater than 99 with only an interest. Passion gives you energy." Connect to Josh Jones on LinkedIn: linkedin.com/in/josh-jones-2b65a8b7 Mitchell Levy is the Global Credibility Expert at AHAthat, the first APA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.  AHAthat.com/Author where you can also find a link to book a strategy call. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on:LinkedIn: Linkedin.com/in/MitchellLevyFacebook: Facebook.com/HappyAboutTwitter: Twitter.com/HappyAboutGoogle+: Plus.Google.com/+MitchellLevyPinterest: Pinterest.com/THiNKahaInstagram: Instagram.com/Mitchell.Levy/AHAthat: AHAthat.comSpeaking site: MitchellLevy.comConsulting Site: THiNKaha.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we revisit part 2 of our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, Greg gets specific about why SVOD integrations are more effective than TV advertising. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

Greg Isaacs, Chief Product and Marketing Officer for the Branded Entertainment Network, joins host Saikat Chaudhuri to discuss how this product placement marketing agency stays on top of emerging media trends on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.

Today we're going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com  

Today we're going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. I think this conversation and the role product placement has in an enterprise company's marketing mix is fascinating. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. I think this conversation and the role product placement has in an enterprise company’s marketing mix is fascinating. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com