Podcasts about digitas

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting a range of new product initiatives in the sector, including Oculus, Quest goggles, Ray-Ban smart glasses, and the Horizon VR world. At Meta, he led the Quest Pro launch, bringing the first-ever integrated sports partnership to the company with a multi-year content marketing and product deal in collaboration with the NBA. Previously, Brian was the CMO of Eventbrite, where he played a key role during the company's IPO and launched its first-ever brand campaign, Made for Those Who Do. At Airbnb, he introduced a new marketing and product positioning strategy called Live There, which encouraged travelers to "travel like a local" rather than being a tourist. Brian's path into marketing was nontraditional. He started as a financial analyst and business planning manager before transitioning into account management roles at Digitas and RAPP. Eventually, he moved in-house to lead brand marketing. Currently, Brian is based in San Francisco, where he lives with his son and his dog. 

Episode 373 of The VentureFizz Podcast features Jeff Bussgang, General Partner at Flybridge. Jeff has accomplished so much throughout his career. I'm sure lots of people probably know him best as a Venture Capitalist and Professor at Harvard Business School. But... you might not know the details about his startup career prior to Flybridge which I was really excited to dig into because he played a key role at two incredibly successful companies in the Boston tech scene. The first being OpenMarket, which pretty much invented eCommerce with its shopping cart technology that was licensed by companies like Amazon when they were just getting started. The company went public at a billion dollar valuation back in 1996 which was a very big deal. The second company is Upromise, where he was a Co-Founder along with Michael Bronner, who was also the Founder of Digitas and really helped establish the world of direct & loyalty marketing and David Fialkow, who you might also recognize as one of the founders of General Catalyst. Upromise allowed consumers, including myself, to save for their kids' college education through a loyalty rewards program. The company was very successful and it was later acquired by Sallie Mae. In addition to being an entrepreneur, investor, and professor, Jeff is also an author of three books and his latest book is called The Experimentation Machine - Finding Product-Market Fit in the Age of AI. Plus we talk about his Dad (Julian Bussgang), a scientist and entrepreneur who developed the Bussgang Theorem, Jeff educational background in AI, Flybridge's history of investments in AI, Hack.Diversity and so much more! Chapters: 00:00 Intro 00:05 Jeff's New Book - The Experimentation Engine 04:47 Jeff's Background and Early Influences 08:47 The Story of OpenMarket & Shopping Cart Tech 17:21 The Creation of Upromise 25:06 Transition to Venture Capital & Flybridge 26:37 Flybridge's History & Focus on AI 32:50 Flybridge's Investment Process 34:13 Advice on Go-to-Market Strategy 35:36 Getting Pitched by Curt Schilling 38:03 Teaching at Harvard Business School 39:48 Career Advice for Aspiring Entrepreneurs 42:22 Must-Have Versus Nice-to-Have Products 44:00 Hack.Diversity 46:46 The Boston Tech Ecosystem & AI 52:55 Recommendations - Apps & Podcasts Episode Sponsor: As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.

"Search is no longer just about Google, it's a behavior happening everywhere, from TikTok and Amazon to ChatGPT and Perplexity. To win in this new era, brands need to understand their audience deeply and align their SEO, social strategy, and authenticity across every platform where discovery happens." – Melíssa Harden In this episode titled, Mastering Search Intelligence: Ranking Strategies Across Social, AI, Voice, and Video, Kerry Curran dives into the dynamic world of search intelligence with Melíssa Harden, VP of Search Intelligence at Digitas. From TikTok to Amazon, ChatGPT to Perplexity, Melíssa explores how search behavior has shifted beyond Google, requiring brands to master ranking strategies across social platforms, AI tools, voice search, and video content. With actionable insights on breaking silos, integrating cross-platform SEO, and embracing authenticity to connect with audiences, this episode offers a forward-looking guide for marketers to thrive in an ever-evolving digital landscape while driving revenue growth.

Today's episode features David Edelman, Harvard Business School fellow and author of Personalized: Customer Strategy in the Age of AI. David shares his career journey from consulting at BCG to leading digital transformation at Digitas, McKinsey, and Aetna. He explains why personalization is more than just a marketing tactic—it's a strategic tool to enhance customer experience and drive business growth. The discussion explores real-world examples from Starbucks, Spotify and Aetna, highlighting both the opportunities and challenges of AI-driven personalization. David also introduces the Personalization Index, detailing five key dimensions that separate industry leaders from laggards. Finally, he offers insights on how companies can use AI and data to improve customer engagement and financial performance. [01:14] David's Career Journey [04:33] The Importance of Personalization [08:36] Personalization in Customer Experience [14:46] Motivation Behind Writing the Book[16:39] The Personalization Index and Its Dimensions[23:13] Unlocking New Opportunities with PersonalizationConnect with DavidLinkedIn: www.linkedin.com/in/daveedelmanWebsite: www.edelmanadvisoryservices.com

In this A76 episode, I talk with Matt Saip the SVP Technology Lead at Digitas' Chicago office.Matt spends his days translating complex technical topics and rejecting technical jargon others use as a crutch, while seamlessly delivering innovative tech platforms and projects at a global scale. He scales through keeping it simple. I call him a working class tech leader, there's no one better and I appreciate his partnership on my experience design projects. A76 was created by Noel ChildsSeason 3 on Scale is produced by Noel ChildsSeason 2 on Change was produced by Noel ChildsSeason 1 on AI was produced by Casey Hudetz and Noel ChildsOur theme music was composed and performed by Stella Solveig and mixed and mastered by Abbey NettletonOur outro was read by Kari Childs If you like what you hear, please give us a rating.Or become a member of the A76 Patreon at patreon.com/A76designpodHave a question or comment, email noel@A76pod.comand connect with us on Bluesky

Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.   #Marketing #Media #FutureOfWork #BrandStorytelling

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range. Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY'S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.    Key Takeaways: If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.  If you can't make your product simpler, you need to educate your customers. The customer experience should be getting better and better over time.    WHAT I LOVE MOST… David's points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that's smarter is even more.”   Running Time: 32:37   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find David Online: LinkedIn    David's Book:  Personalized: Customer Strategy in the Age of AI  

Tom and Mike welcome Michael Dresner, digital media strategy and business development expert and veteran. Michael is the Founder of Forward Media Partners, was COO of CineSport, SVP Media, Sports and Entertainment Marketing at Digitas, and Vice President in various sponsorship and sales roles at the NBA. With Jake Paul vs Mike Tyson capturing millions of eyeballs on stream and socially over the past week, the CUSP crew dissect the current creator economy, where influencers are king and queen, and profit is priority. They also discuss how traditional broadcast media giants are now playing catch-up to OTT platforms.  The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter (@mikeschrett1), Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Link: https://www.linkedin.com/in/michael-dresner-92528/ 

Welcome to the UNLEARN Podcast! Today, we're joined by a true pioneer in digital transformation and customer strategy, David C. Edelman. With over three decades at the forefront of marketing and digital transformation, David most recently served as Chief Marketing Officer at Aetna/CVS, where he led transformative shifts in customer engagement. Before that, he co-led McKinsey's Global Digital Marketing and Sales Practice and held key leadership roles at Digitas and Boston Consulting Group (BCG), advising top executives worldwide.Now, David is bringing his expertise to Harvard Business School, where he shapes the next generation of leaders and advises CXOs on driving digital agility and building resilient teams. In this episode, he shares insights from his latest book, Personalized: Customer Strategy in the Age of AI. We'll explore the different types of AI, where and how to use them, and the evolving role of AI across the C-suite. Get ready for an enlightening conversation with David Edelman on the future of customer strategy in the age of AI. Key Takeaways:Personalized Connections with AI: David's “five promises” framework—Empower, Know, Reach, Show, Delight—guides personalized customer experiences. AI Beyond Marketing: Personalization extends beyond marketing into a holistic, C-suite-level strategy. Data to Value: Examples from Aetna using data to simplify interactions and deliver targeted recommendations.Balancing Innovation and Trust: David stresses trust in AI, focusing on data privacy and ethical personalization.Additional Insights:Promise and Pitfalls of AI: Emerging AI tools make data integration accessible, helping smaller companies compete with industry giants.Managing Expectations: The importance of transparency and data use comfort in creating personalized, non-intrusive customer experiences.Unlearning Old Mindsets: David encourages that leaders must shift from traditional tactics to a customer-centric, AI-driven approach.Episode Highlights:00:00 - Episode Introduction "If you're trying to connect with customers using personalization, there are essentially five promises that you're making to them." 01:35 - Introduction to the Episode: Barry introduces David Edelman, a veteran in digital transformation and customer strategy. “David has spent over three decades at the cutting edge of marketing and digital transformation.” 03:06 - Early Influences: Creativity and Leadership in Marketing “I became the music director of my high school show from just simply being a saxophone player.” 08:33 - From Marketing to AI-driven Strategy “The thing I had to unlearn is that it's not just about marketing... it's about strategy and customer experience.” 10:03 - Using AI for Personalization: Shopify and Brinks Case Studies “So Shopify, who has a free trial and then offers to convert people to paid subscriptions... it's...

The Five Promises of Personalization.  Harnessing the power of AI to personalize the customer experience.  Exploding the myth of proving the ROI of CX.  This and so much more to talk about with our guest David Edelman on the All Things Considered CX Podcast with Bob Azman. David is the co-author of the new book Personalized.  Customer Strategy in the Age of AI.  He is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG.  Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas.  Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.Join us for a fascinating conversation on how to differentiate your brand in the age of AI.  Brand and CX are one in the same and David provides great examples to prove his point. 

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.Takeaways:• Post-Cookie Environment: Despite long discussions around a "post-cookie world," urgency has waned due to delays. • Challenges in Connected TV: The fragmented CTV landscape lacks unified audience targeting and measurement standards. • TikTok's Growing Influence: As TikTok remains a cultural hub, Digitas advises clients to use it actively and authentically. • Creator Economy and Social Strategy: Digitas leverages creators through its SWOT (Share worthy and Trending) program, which identifies trends and pairs creators with brands to produce authentic, real-time content, with a focus on diversity and cultural relevance.• Integrating Media and CRM: There's a significant, underutilized potential in linking CRM with media for seamless customer engagement.• Sustainability in Digital Advertising: Though it's not a top priority for clients, sustainability is expected to become essential within the next five years, similar to brand safety. Guest: Megan JonesHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization. In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has. Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.   David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.   Get David's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Today's episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek.  I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links:  Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People's Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There's no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to Strategy Skills episode 492, an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.   David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.   Get David's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

As a longtime Harvard Business School professor and the former chief marketing officer at Aetna, David C. Edelman is all too familiar with both the dangers and opportunities of personalized technology. In Personalization, his new book, co-authored with Boston Consulting Group managing director Mark Abraham, Edelman focuses on customer strategy in our age of AI. While Edelman acknowledges that there have been dangers with Web 2.0 style products that enables personalization, he is nonetheless cautiously optimist that AI will enable companies to provide hyper-personalized services and products that will ultimately benefit consumers. Rather than the age of surveillance capitalism, then, Edelman believes that AI represents the age of the empowered and happy consumer. Fighting talk from one of the world's leading marketing mavens.David C. Edelman has a long history of Personalization work stretching back more than three decades. In 1989, he wrote the Boston Consulting Group (BCG) classic article, “Segment-of-One Marketing,” in which he predicted the possibilities of Personalization. Since then, he has chronicled the evolution of the field, offering the visionary ideas he's developed as a practitioner and a consultant. David has worked with dozens of companies on Personalization, AI, and Agile marketing at BCG and Digitas before transforming Aetna's approach to customer experience while serving as the company's Chief Marketing Officer. His six articles in the Harvard Business Review cover the evolving Customer Decision Journey, the Future of Customer Experience, and the Implications of AI for Management Leaders and Boards. Today, he is an executive advisor and board member to brands and technology providers, is an advisor to BCG, and teaches at Harvard Business School. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. A music fanatic and avid tenor sax player, David lives in Cambridge, MA with his wife Miriam and their two labradoodles, where they periodically host their three grown children.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Danisha Lomax is a sought-after keynote speaker, innovator, and creator. Her purpose is to provide pathways for untold stories to emerge because reclamation and co-conspiratorship depend on storytelling. First to create and hold the role of Head of Client Inclusivity and Impact for Digitas North America, she develops programs focused on authenticity, cultural influence, and impact. In this position, she works to bring clients along the inclusive journey through the Multicultural Center of Excellence - a collective that sits at the intersection of race, culture, identity, and brand responsibility.   Bolstering a brand's impact is next to none. Danisha was instrumental in developing Sephora's The Beauty of Blackness, a documentary about Fashion Fair Cosmetics, the first Black-owned beauty brand. The film is the first of its kind to be acquired by Max and won the 2022 Tribeca Film Festival's Tribeca X Award, among others. Adding to her film repertoire, The Foundation of Belleza tells a generational story of Latina beauty and cultural pride through the eyes of Latina founders. Danisha's story continues; she is critically aware of the continuous lack of equity in the creator space. With TikTok and Sephora, she co-developed an industry-changing Incubator partnership. It is the first program that provides access, opportunities, and overinvestment to BIPOC founders and rising creators. Her creator advocacy has scaled across categories, specifically gaming and financial literacy.   Her experience allowed her multiple nominations and awards, including ADCOLOR Rockstar Nominee (2023), AdMonsters + AdExchanger Top Women in Media & Ad Tech Awards, DE&I Champion (2023), Campaign US' Media Planner of the Year (2021), among others.   While also dedicating time to individually mentor rising stars, Danisha has served as a board member for organizations that elevate young girls, queer, non-binary, and women of color, including Girl Ventures and SFWPC. She is a founding member of OhHey Coach Collective, Board President of Sol Sisters, an advisor to Hello Hapi, and part of the 4As Diversity Steering Committee. Yet, her most humbling charge is being the parent and guide to her two children, Kamaiyah and Ke'aun. Article she mentioned: https://www.campaignlive.com/article/creating-afrocentrist-future-ai/1879087

Quinnton is the Co-Founder & CEO of Retrospect. A creative leader and designer passionate about leading teams and developing talent, he specializes in designing compelling and authentic brand experiences for companies and entrepreneurs.Quinnton is also an MIT graduate, kickstarting his dynamic career includes serving as an Art Director at Digitas, Lead Creative for acquired Procter & Gamble brand Walker & Company (makers of Bevel), inaugural Creative Director at Blavity, Inc., and Group Creative Director & Global Experience Lead at Publicis Sapient. In 2023, Harris was selected to be Jury President for Design Lions at the 2023 Cannes Lions International Festival of Creativity. He is the second Black president in the festival's 69-year history.

Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.

Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seeking a wide understanding of the marketing world. Eventually, he went client-side with Method and Northface before entering the B2B world when he joined the team at Intuit in 2020. Intuit SMB MediaLabs is essentially an audience layer that can be applied to advertising campaigns. It was born out of a personal frustration Dave had with 3rd party data quality and a knowing that there was a better way to execute. In contrast to traditional retail media networks, Intuit SMB MediaLabs doesn't own or operate any inventory, freeing them to solve for a wider variety of KPIs and increase the efficiency of campaigns for the small businesses they serve. On the show today, Alan and Dave talk about what Intuit SMB MediaLabs is, how they compare to traditional retail media networks, and what makes them better at building an SMB business owner audience. Dave also gives us examples of how they are using their audience layer to enhance marketing for other businesses in banking, insurance, retail, and CPG, as well as the phenomenal results they have been able to achieve and what is on the horizon for Intuit SMB MediaLabs moving forward.In this episode, you'll learn about:How Intuit SMB MediaLabs differs from traditional retail media networksRevelations around SMB spending powerThe power of specificity in digital creativeKey Highlights:[01:30] Life as a professional mountain guide [02:15] Hiking the career path [04:25] Intuit SMB MediaLabs: what they do and who they serve[06:50] How Intuit SMB MediaLabs differs from traditional retail media networks?[11:10] Why the timing of serving SMB's ideal right now [15:50] What working with Intuit SMB MediaLabs looks like[18:15] Examples of results [19:15] The future of Intuit SMB MediaLabs[22:30] What he learned at Digitas[23:20] Advice to his younger self[24:15] Looking into the future [25:10] Knowing is hard, but executing is hard too.[26:50] Laser focus and gardening tips[27:50] Identity in the context of measurementLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Early in his career, Dan O'Leary realized that “If you don't find some different paths, you're not going to stand out at all.” Even though he has worked at a series of CPG and food companies, he has made a point of raising his hand for the complicated and unpopular opportunities. These choices gave him the opportunity to stretch, feel uncomfortable, and thus differentiate himself. A role at Mizkan, followed by taking a role with Hostess gave Dan the opportunity to lean into his passion for building. Whether it be building brands, building teams, or building strategy, Dan considers himself a builder first. One key to building brands is increasing household penetration and Dan learned to have a maniacal focus on customer acquisition during his time at Digitas. He shares a story about taking a whole new approach to increase usage for Philadelphia Cream Cheese. He took the lead from the consumer and embraced learnings about how they were using the product to create a new marketing strategy.As a leader, Dan prioritizes communication. Even when he thinks he's communicating too much, he has often realized he could do a little more. Now at J.M. Smucker, Dan sends a weekly email to keep the team informed about progress, united around goals, and clear about their next steps and objectives. Mentorship both from his leaders and from his team has been key to helping Dan grow as a leader. One mentor, Jill Baskin, former CMO of Hershey's, helped him realize that there are “a lot of times when good can be good enough and a lot of times when great is not good enough and you have to strive for excellent.” Another mentor was someone who reports to Dan and whose example of balancing parenthood and career helped Dan think about how to make the right trade-offs when he became a father.Key Takeaways:Take opportunities to differentiate yourself and your resumeListen to and learn from your consumer about how they use your productModel balance to help your team make the right trade offs for themselves Hosted on Acast. See acast.com/privacy for more information.

Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and our job board if you are hiring or looking for a job. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

Join Katie as she talks with Amy Lanzi, CEO, Digitas North America (Campaign US's 2024 Agency Leader and She Runs It Mother of the Year) about changing the ratio of women leaders, how to meaningful network, being a present parent and how women leaders can truly support other women. 

This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist. Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!

Marketing can play a huge role in improving health outcomes. In this episode, Craig Douglass, Chief Growth Officer at Digitas Health, discusses his focus on integrating creativity, media, and technology in healthcare communications. He highlights the opportunity to use marketing for good, emphasizing the positive impact of engaged healthcare consumers on outcomes. Craig delves into the challenges pharmaceutical brands face, highlighting the need for responsiveness and overcoming fragmentation. He also urges pharmaceutical marketers to focus on making connections within their marketing systems.  Tune in and learn how to navigate the evolving landscape of healthcare marketing to drive better outcomes! Resources: Connect with and follow Craig Douglass on LinkedIn. Follow Digitas Health on LinkedIn. Visit Digitas Health on their Website.

Continuing with our season of change, I talk with the incomparable Adam Buhler. Adam's the SVP Head of Creative Technology at Digitas, ferociously curious and strikingly prophetic around the direction of tech trends. We discuss everything from 30 minute meeting flow to the new electricity. Support the Show.A76 was created by Noel ChildsSeason 2 on Change is produced by Noel ChildsSeason 1 on AI was produced by Casey Hudetz and Noel ChildsOur theme music was composed and performed by Stella Solveig and mixed and mastered by Abbey NettletonOutro voice over by Pi AI If you like what you hear, please give us a rating.Or become a member of the A76 Patreon at patreon.com/A76designpodHave a question or comment, email noel@A76pod.com

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Have you heard of Keesha Jean-Baptiste? If not, you're missing out on the chance to learn from an innovative and effective C-suite leader who made waves in the advertising, marketing, and media industry leaving a lasting impact felt beyond the traditional HR scope. Often described as "quietly fearless," having "a level of energy that never stops," and being "a true visionary and business partner," Keesha is a change agent inspiring the C-suite and other executive leaders.  Her zeal and caliber are evident in her work, as she uses her purpose-driven approach to uncover insights that help organizations align their business strategy through their most prized assets, their people. It is due to her vision and unique perspective that her impact is felt during and beyond her tenure at Digitas, Wieden + Kennedy and Hearst Magazines.  Born in Japan and raised in Virginia as the child of a military father, Keesha's childhood shaped her into a curious, open-minded, and adaptable individual. She earned a Master of Arts in Integrated Marketing Communication from Emerson College and a Bachelor of Science in Mass Communication from James Madison University. She also serves on the board of directors for ADCOLOR.  Most recently, Keesha's global perspective was further enriched during her time living in Switzerland, where she served as a deputy to the Global Chief People Officer at Richemont. Her experience in an international setting broadened her understanding of cultural dynamics in a highly complex organization. With Keesha's extensive experience, innovative mindset, and dedication to transforming organizations, there's no doubt that she will continue to succeed as she pivots out of the corporate world into leading her own practice called The LeaderSHIFT Method.  Beyond her professional endeavors, Keesha is a devoted mother of two children. She has a passion for travel, music, and dancing. Additionally, Keesha is an accomplished writer and has been a columnist for a women's magazine, showcasing her talent for storytelling. It is her ability to be vulnerable and authentic that adds to her magnetism. Currently, she is working on writing her memoir, adding another dimension to her multifaceted career.  If you're looking for inspiration and guidance on how to transform your organization's people strategy, Keesha Jean-Baptiste is the person you need to know. But it's not until you meet her in person that you realize the magnitude of her firepower, charisma and unwavering commitment to transforming organizations. Take the time to learn from her, and you'll be amazed at the results you can achieve.

Get tickets to Scaleup Slopes 2024: https://lu.ma/3znfnh1y Timestamps: 3:40 - Culture shock from moving to Switzerland 12:26 - Being a solo founder 20:43 - Expanding yourself vs franchising 28:05 - Acquiring silent partners 36:00 - Benefits of expanding slowly About Mallory Houston Nieman: Mallory Houston Nieman is the owner and operator of Velocity, Switzerland's first indoor cycling studio. She holds a BA in English & Psychology from Cornell University and an MBA from Swiss Business School, Kloten, and previously worked for American advertising agencies like Hill Holliday and Digitas before moving to Switzerland in 2011 and starting Velocity in 2015. At Velocity, every ride is measured via power meters, and the rider's distance covered, calories burned, and power output (watts) are recorded on their online profile so that they can track their progress towards their personal goals. In Velocity's Veloburn classes, riders have the option to join the Veloboard leaderboard.  The first challenge Mallory faced when building Velocity was landing the first location (in Zurich): they needed a lot of air, water, and sound proofing, and Mallory's German was limited at the time, so it was tough to find the right space and convince the landlord to take them in. The second big challenge the team faced was the COVID pandemic, during which they had to close down. To stay afloat, Mallory put the Velocity team on Kurzarbeit, negotiated with landlords, and also benefited from a percentage of revenue loss from the Swiss government. She also made sure to maintain Velocity's online presence so as to preserve unity and motivation among their community. Velocity currently has 3 locations: Zurich, Zug and Enge. They've chosen to expand on their own instead of franchising because they care deeply about maintaining the soul of Velocity, and also because they're very careful when choosing locations — all 3 of their studios are within a 4 minute walk of train stations.  Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Welcome to the upcoach podcast, where insightful conversations with industry leaders and experts shape the landscape of personal and professional growth. In this episode, we sit down with Anne Sugar, a distinguished executive coach and speaker, renowned for her transformative work with top leaders in companies such as TripAdvisor, Sanofi Genzyme, and Havas.Anne's journey is a testament to the dynamic and non-linear nature of career paths. Having previously served as the Senior Vice President of Media at Digitas, overseeing a team of 75 employees and managing media planning for Fortune 500 clients, she brings a wealth of experience to her role as an executive coach. With a BA in Communications from Boston College and coaching certification from iPEC Coaching, Anne seamlessly combines her extensive management background with in-depth coaching methodology.In this episode, Anne shares valuable insights on the concept of the straight line versus the latticework path in one's career. She challenges the common perception of a linear trajectory and emphasizes the importance of embracing serendipity, patience, and continuous learning to become a substantive leader.Anne also delves into the topic of coaching authenticity, encouraging coaches to embrace their unique styles. Drawing from her own experience, she highlights the significance of owning who you are as a coach, breaking away from conventional methods, and fostering authenticity to create meaningful connections with clients.Join us as Anne Sugar shares her wisdom on navigating career trajectories, embracing authenticity in coaching, and refining the art of active listening. This episode is a must-listen for anyone seeking valuable insights into leadership, coaching, and personal development. Tune in and elevate your understanding of what it takes to be a substantive leader in today's dynamic professional landscape.Episode Quotes:Straight line vs. Latticework pathSo I think we all think that our careers are going to just go up the mountain like this, right? In this straight trajectory. But it's really not the case. It's a little bit of serendipity. And I ask a lot of people that I coach, “Well, how did you get from here to there?” And people say to me, “Oh, it's just a conversation I had, I wanted to learn something new. I was talking to a friend of mine, somebody reached out to me on LinkedIn and I wanted to kind of take this new role.”So it kind of is a bit circular, right? In terms of how we kind of bob and weave and a lot of consultants talk about it from a lattice perspective. So I think if we really get to the underpinnings of it, it's really about patience and learning. It's not just this kind of straight rocket ship up, but how do we allow for the patience and the learning. And that's how you become much more of a substantive leader.Embracing coaching authenticityIt's really just owning who you are as a coach. What does that mean? When I went through coaching school, you had to learn how to ask a question. You went through this very linear process. My brain doesn't work that way. My brain goes to the shiny object. And sometimes it might come across as, you know, kind of swirly. And so I'd always try to live in this linear process of asking a question. But I finally decided, you know what? I'm just gonna own how my brain works. So I think part of it is just as a coach, really just owning your style. And it doesn't matter how everybody else “does” it, just own it.A coach's perspective on active listening and watchingThere are three things that I really look for when I'm listening. And the first one is I try really hard not to formulate my next question or a thought in my head. I try really hard to live in the moment. And I also try really hard to look at people's body language, too, just because body language never lies. But now I'm going to contradict myself because I kind of love doing that. Sometimes I like to say a frown is just a frown. You as a coach. You're looking for these signals, right? And these you could have a frown that's just like a millisecond on your client's face and you think, “Oh, I just asked the wrong question or maybe I poked too hard on this.”Show Links:Official WebsiteAnne Sugar on LinkedinAnne Sugar on Twitter

Meet Kelly Buchanan Spillers, a visionary marketing executive with a remarkable 17-year journey in digital marketing and advertising across diverse leadership roles in both business-to-consumer and business-to-business arenas. Her expertise lies in harnessing the power of brands, crafting personalized experiences, and orchestrating unforgettable customer journeys across all touchpoints.Kelly has spearheaded a global team of talented marketing professionals dedicated to reimagining the customer experience by infusing human connections into every interaction. She led integrated marketing planning, global and field marketing, business development, and branding initiatives. Under her guidance, digital experiences, including website and MarTech strategies and performance media channels, were flawlessly integrated to create a compelling end-to-end journey, earning unwavering customer loyalty.Notably, Kelly's transformative impact extends to her tenure at L'Oréal, where she held multiple digital and brand marketing roles, culminating in her influential position as Vice President of Digital Marketing for L'Oréal USA – Consumer Products Division. Her leadership was instrumental in establishing the Chief Digital Marketing Office and designing the team structure through a dynamic organizational change management program.Kelly's remarkable career commenced immediately after graduating from the University of Central Florida, where she honed her core Project Management skillset at an interactive advertising agency. The allure of New York City beckoned her to explore opportunities at some of the nation's premier advertising and consulting firms, including prestigious tenures at Digitas, Ogilvy, and Accenture Interactive, further shaping her prowess in the marketing landscape.Beyond her professional achievements, Kelly is deeply committed to giving back to her communities. An avid annual volunteer for the New York City Heritage of Pride Organization, she is equally devoted to fostering education through her active membership in the UCF Dean's Advisory Board at the College of Community Innovation and Education. As a founding board member of Bridge to Grow, an educational nonprofit, she passionately advocates for standardized testing preparation and math tutoring programs to support those in need. She is also a DEI advocate, delivering keynote speeches on this passionate topic. Lastly, Kelly has recently joined as the NYC Chapter co-leader for the CMO Collaborative. Kelly holds a master's of business administration from NYU Stern School of Business, complementing her bachelor's degree from the University of Central Florida. Her relentless pursuit of excellence and her dedication to enriching the lives of others exemplify the essence of Kelly Buchanan Spillers—an exceptional marketing trailblazer with a profound commitment to both her profession and her community.MAIN TAKEAWAYS:[00:04:09] L'Oreal kids and nostalgia.[00:09:39] Mental toughness and diversity.[00:12:43] Career trajectory changes.[00:15:37] Networking and giving value.[00:21:57] Comparison and its impact.[00:23:02] Personal satisfaction and career trajectory.[00:27:27] Changing mindset towards work-life balance.[00:30:11] Breaking old ingrained habits.[00:35:05] Expanding personal network.[00:38:16] Investing in Yourself and Conferences.Purchase your copy of "Relationships that Work" on Amazon today at https://www.amazon.com/dp/B0CD2KJX17?ref_=pe_3052080_276849420

In this episode we're joined by Mark Book, Head of Content for North America from Digitas, to discuss how the definition and role of content has evolved in marketing, what makes a great content partnership as well as his career highlights. PLUS; we dive into a whirlwind of new social platform features, the booming TikTok Shop, the battle against social media misinformation, and TikTok's groundbreaking creator scoring system. Our Creators Of the Week (COW): • Haley Kalil (@haleyybaylee) - scientist turned content creator graduated summa cum laude with a Bsc in medical biology and psychology, and a minor in chemistry has done amazing collabs with Ed Sheeran, Jaret Leto, Zach King and more. • Dylan Huey - President of Reach/USC influencer organization. Has his own audience of 2million followers+. Done a great job of being out in the industry, giving back and educating others. • Hallie Tutt –TikTok influencer who calls herself a ‘Universe Builder' doing a lot of amazing visual things and creating experiences that will work well for brands and a great collaborator. Our Brands Of the Week (BOW)  • CB2 (Crate & Barrel) - Innovatively took social content and used it across other channels. They launched a social marketing campaign showing its new “Best of” collection on Instagram before it was then repurposed on display ads and CTV. • MrBeast's ‘Feastables' will be the first creator product on NBA jersey after he signed a deal with the Charlotte Hornets • Lipdub by the creators of Captions– can upload a video into 45 languages which not only translates but also autodubs the video. In addition to 45 languages you can also translate into Pirate, Gen Z and Baby Talk. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.Sign up to our newsletter:This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.https://creatoreconomylive.com/

How can we strike the right balance between business smarts and creative freedom to drive brand success?In this episode of the b-side, I sit down with Simon Brock, a digitally-native creative and agency leader who's reshaping the advertising world by serving as both the ECD (Executive Creative Director) and Managing Director at Digitas ANZ, effectively bridging the gap between traditional roles.Since 2016, Simon has been at the helm of Digitas ANZ's creative department, crafting impactful stories and experiences for brands like Arnott's, EA Games, Pernod Ricard, and Virgin Australia. We delve into a range of compelling topics, including: Balancing creativity and business growth within the unique framework of Simon's dual roles. Leveraging data-driven insights while preserving the emotional and human elements in today's data-rich marketing landscape. Strategies for adapting creative concepts across various channels, capitalising on each platform's strengths. Managing the equilibrium between personalised messaging and user privacy amidst evolving regulations. And he shares his novel 'Sober, Tipsy, Drunk' method of creative development, fostering calculated risk-taking and agile campaign adaptations to changing market conditions.This episode offers an insightful exploration of marketing technology, digital strategies, and multi-channel creativity. Simon's exceptional perspective as both a creative and business leader makes this conversation truly valuable. I hope you find our discussion as enlightening as I did.Cheers Hosted on Acast. See acast.com/privacy for more information.

www.CPOPLAYBOOK.comEpisode TranscriptAboutWe're bringing you the highlights from the HR Technology Conference straight from the Las Vegas floor. Join us for the latest innovations, trends, and insights that are shaping the HR landscape. From cutting-edge AI solutions to a myriad of transformative technologies, we explore how these advancements are revolutionizing the way businesses manage their workforce.*Ali Nawab, AgentnoonAli is the co-founder and CEO of Agentnoon, which was part of YCombinator's winter 2023 batch. Agentnoon saves time & money for CEOs and their leadership teams with real-time workforce planning that is visual, secure & collaborative. Agentnoon is backed by 35 of the top founders and operators in the world, from companies like Dropbox, Vanta, Twitter, and others.Victoria Stuart & Stephanie Reuss, BeamibleVictoria Stuart is the Co-Founder and Co-CEO of Beamible, the world's first work design tool. In a career spanning 20+ years, Victoria has worked in technology development and sales for Accenture, Digitas, and Google Australia.Stephanie Reuss is the Co-Founder and Co-CEO, with over 17 years of professional experience across New York, London, Sydney and Melbourne including Leading Consulting for CEB to the Financial Services sector across various continents.Jon Stross, President and Co-founder at GreenhouseJon Stross is President and Co-founder of Greenhouse, the hiring operating system for people first companies. Jon drives the vision and strategy of the Greenhouse product, and works closely with customers in their journey to move up the Hiring Maturity curve.Ryan Steelberg, Co-founder, President, and CEO at VeritoneRyan Steelberg is the Co-Founder and CEO of Veritone, Inc., a leading AI software and services company publicly traded, where he also holds a position on the Board of Directors. Prior to this, he was the CEO of Brand Affinity Technologies, held a role as the Head of Broadcast at Google, and co-founded dMarc Broadcasting, which was acquired by Google Inc. in 2006.Hope Weatherford, Head of People at FountainWith over 15 years in the People space, Hope Weatherford has been captivated by HR tech; from how it can change the way we work to how it can change the lives of others for the better. She has worked at different levels for all types of companies, from Fortune 100 to early-stage startups. She also serves as an advisor to multiple HR tech startups.Sarah Danzl, Chief Marketing Officer at SkillableSarah Danzl serves as Chief Marketing Officer, focused on the global marketing and go-to-market strategies for Skillable. Most recently, Sarah was Communications Officer and Vice President of Customer Marketing at Degreed.Nag Chandrashekar, Chief Product Officer at DegreedAs Chief Product Officer, Nag leads the vision and direction for Degreed's product roadmap to ensure it continues to deliver market-leading, intelligent solutions in the LXP and career mobility space. His experience spans through technology product development across enterprise learning, big data and machine learning, and app marketplaces.*Be a guest on the showAll media inquiries: media@cpoplaybook.com

Over the last two decades, Shachar has helped to build and scale global brands, including Meta Reality Labs, Bumble, Snapchat, and Apple. After graduating from the University of Massachusetts at Amherst, Shachar turned to women's politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led her to develop the brand for the century-old women's organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there she went to Columbia University in New York, where she led marketing and communication for student services while getting her Master of Science in Strategic Communications. She spent six years leading digital and marketing strategy at several media and creative companies in New York, including Digitas, Deep Focus, and StrawberryFrog. In 2011, Shachar was recruited by Apple Inc. to lead market development strategy for Apple's digital advertising platform. She left Apple in 2014 to become a Managing Director at a venture and creative capital firm, West, where she ran the company's portfolio in New York before joining Snap Inc in 2017 to lead Global Brand Marketing. During her time at Snap, she defined the role that marketing plays in driving growth and revenue for the company. At the end of 2020, she joined Bumble as Vice President of Global Marketing, overseeing brand marketing, product marketing, community marketing, brand partnerships, and their expansion into 150 markets. At the end of 2021, she joined Meta's Reality Labs. Today, as Vice President, Marketing she leads brand and integrated marketing team across VR (Meta Quest), VR content (Oculus Studios, Beat Saber), AR (Ray Ban Stories), Metaverse (Horizon Worlds, Avatars) and Work (Meta Work Portfolio, Quest for Business). In addition to her professional marketing leadership, she serves as the Chairwomen of the Board of Directors for SAY.org and as an Independent Board Director at TouchTunes. She lives in Venice, California with her husband, Jason, and is the proud mom of Morgan + Riley, her 10-year old twins. She is originally from Israel and immigrated to America in 1985.

In today's episode are revisiting the most popular episode of 2023, featuring Kiri Masters and the director of SEO in Acadia, Scott Walldren. Scott shares his insights and expertise on ecommerce-specific SEO strategies. With the changing landscape of paid traffic, SEO has emerged as a crucial long-term traffic strategy for retail and ecommerce brands. Scott dives into the key considerations and tactics necessary to optimize your online store for search engines. Make sure you tune in! Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for Dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats. Incidentally, he has some hands-on experience (albeit about 10 years old) setting up a store, product feeds and running ads on Amazon when he was at Case-Mate. In today's episode, Kiri and Scott discuss: E-commerce-specific SEO strategies - What's different about ranking content for ecommerce vs other types of sites - It's blessed and cursed by the nature of its templates and functions and as a result, you need to think through both your indexation strategy and how your content will be syndicated. What has changed in this area / what should be the focus in 2023 - Reputation matters more than ever. Who you are as an ecommerce business extends beyond your website and should include how you take ownership of your whole discoverable presence. I'm not just talking making sure you've claimed and utilized social media profiles but am speaking more about claiming and maintaining your Google Business Profile, and if applicable your knowledge panel. Biggest mistakes - What are ecomm brands usually doing wrong with SEO? #1 mistake: Launching without consulting with a competent SEO or developer with proven SEO chops. It's easier to let the cat out of the bag than to put it back in the bag. Who's getting it right? Scott is a huge fan of REI. Unlike many ecommerce sites, they have a strong brick and mortar presence which contributes significantly to their success. But strictly looking at their ecommerce approach they have put in the work to understand keyword strategy and how people search for product categories, products, and how-to guides.    

In her current role as CEO of Digitas North America, Amy will focus on delivering new solutions for Digitas clients, tapping into the agency's Creative, Media, Data and Technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth. Prior to joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit comprised of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company's biggest new business wins; was key driver behind some of Publicis Groupe's most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company's largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute's “Executive of the Year” and “Industry Impact” winner; and Campaign US's “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity. Prior to joining Publicis, Amy spent 20+ years at Omnicom's TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville, and London.

Born in Australia, Jen traveled to New York City to work at Razorfish, becoming VP of Client Engagement, Managing Partner and then Executive Vice President and North East Region Lead. She moved to fellow Publicis Groupe agency Digitas UK at the start of 2023. She has worked with some of the biggest brands including Unilever, Citi, United Nations and Marriott, specializing in the latest from TikTok, to MadTech, AI, gaming, and social commerce.Jen talks about her personal journey in leadership – learning that it's okay to admit when you're wrong and how nurturing teamwork improves progress — and shares her ambitions to create a societal impact through ‘unicorn' agency, Digitas, by immersing itself in emerging technologies and partnering with companies like NexTech Girls, to expand access and promote practical education for women and girls in the tech industry.

For all the attention being paid to X (née Twitter) these days, Ariel Sims is keeping a closer eye on Meta's Threads at the moment. Between the two text-based social platforms, the latter is the one that the svp and head of paid social at Digitas North America said she's spending more time talking with clients about and thinking about. “We're having more conversation around [Threads]. But because my remit is typically in paid [advertising and] there's no paid advertising on Threads, it's more of a POV around what are you seeing, what's the usage looking like, how do we play in that space,” Sims said on the latest Digiday Podcast episode. Threads usage appears to have gone down significantly since its launch in early July. According to Sensor Tower, daily usage was down 82% in less than a month. Nonetheless, Sims sees Threads staying in the conversation for “at least the next six, eight months.” At which time Meta may finally introduce ads on Threads after playing coy on its ad plans with ad buyers so far. “All we know is that it's not this year [when Meta will introduce ads to Threads]. That's the only thing that we've heard,” Sims said.

In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM's Essence, answered that call. Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe's General Data Protection Regulation privacy law. Joining the FTC offered an opportunity for her to get a U.S. perspective on privacy regulation from the inside — and for the government regulator to get a peek under the hood of the ad industry from an insider whose experienced spanned brand side at Volkswagen and Samsung, agency side at Essence and Digitas and ad tech side at Neustar. “The FTC wanted to have somebody from the industry who understands all the sides of the ecosystem, who understands how the players operate, what are the sort of systems [and] processes [and] workflows. So it was an opportunity for me to help them, educate them and strengthen their work as well as learn about the privacy world,” Gupta Erry said on the latest Digiday Podcast episode. Gupta Erry's initial task at the FTC was mapping out the mechanics of the advertising ecosystem. Eventually her remit broadened to involve her in the organization's investigation and enforcement efforts that related to advertising and privacy. “[I] got to dig into some of the topics that we all in the industry grapple with, like [Google's] Privacy Sandbox or [Apple's anti-tracking feature] ATT, algorithmic harm, AI bias,” she said. Having left the FTC last fall, she is now back to working with advertising companies on their privacy practices through her consultancy Uplevel Digital. And given the flurry of privacy laws taking effect in the U.S. this year, there's no shortage of work that companies need to do to keep in compliance, especially as enforcement efforts by regulators including the FTC ramp up. “We're looking at 11 or 12 [state-level privacy laws] at this point. So as more of them come into place, there's going to be more regulators, state regulators, looking at these companies,” said Gupta Erry.

It's been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that's online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,' and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS

Welcome to Wednesday campers! Today we're having a look-see at GM's new CMO. We're also tip-toeing around Carvana's announcement yesterday afternoon, as well as asking if too much collaboration can be a bad thing. Show Notes with links:General Motors (GM) has hired Norm de Greve, the Chief Marketing Officer of CVS, as its new marketing chief, effective from July 31. De Greve, known for transforming CVS into the country's largest consumer healthcare company, is set to spearhead GM's marketing as the automaker invests heavily in electric vehicles.De Greve, who has served at CVS since 2015, is known for championing purpose-related marketing and has initiated several key marketing campaigns during his tenure, such as CVS' “Role Model” campaign aimed at combating image insecurity among young adults. During his tenure he also stopped doing business with any agency that had a tobacco company as a client and also led the brand to stop using altered images of females in marketing campaignsThough de Greve lacks extensive automotive experience, he has prior experience with GM's digital marketing while employed at Digitas, from 2001 to 2014, a point highlighted in GM's announcement.Carvana Co.'s stock sank over 9% after the online auto retailer startled investors by moving its quarterly results release two weeks ahead of schedule. Despite having seen a rally of more than 700% this year, this unexpected announcement, amidst speculation of a disconnect from fundamentals, has rattled the marketTHEN: Shares soared over 25% in pre market trading  Carvana has announced a signed agreement to slash its total outstanding debt by over $1.2 billion and decrease its required annual cash interest expense by more than $430 million for the next two years. This move will eradicate over 83% of its unsecured notes due in 2025 and 2027, boosting its shares by 27% in premarket trading.The company reported a shift to a second-quarter adjusted earnings of $155 million, a considerable improvement from a loss of $216 million in the same period the previous year, despite a 23% reduction in revenue to $2.97 billion.Workday, a cloud-based software firm, noticed a boost in collaboration when employees returned to the office part-time last year. Hallway chats and meetings replaced previous email communications. However, despite a 17% rise in team connections, there was a downside: a 24% increase in meeting time, leading to workload pile-up and stress for employees.Basically, there was a boost in activity, and that activity led to more ideas, which led to more meetings to discuss those ideas. What followed is what Social scientist Michael Arena coined as an "activity avalanche," referring to a sudden surge of hyperconnectivity that can negatively impactHosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In addition, we cover temporal landmarks, guiding customer choice, and the importance of coming off as engaged and interested in clients' work. Join us as we dive into these fascinating behavioral science principles and their applications in marketing. [00:00:00] Intro [00:00:44] Acceptance of Behavioral Science in Marketing [00:01:20] Skepticism in B2B Marketing [00:06:04] Autonomy Bias in Marketing [00:06:42] The Power of Choices [00:10:05] Temporal Landmarks and Discounting [00:12:36] Retirement Age Progression Tool [00:14:07] Information Gap Theory [00:18:17] Availability Bias [00:18:53] Availability Bias [00:21:18] Overcoming Bias in B2B Purchases [00:24:08] Automatic Compliance Triggers [00:24:43] The Power of "Because" [00:25:26] The Credibility of Charts and Graphs [00:27:39] Using Behavioral Science Principles in Marketing Nancy Harhut is the Chief Creative Officer at HBT Marketing. She specializes in blending creative with decision science to prompt responses and has spoken at industry conferences around the world. Prior to co-founding HBT Marketing, she held senior creative management positions with Hill Holliday, Mullen, and Digitas, and has won over 175 awards for digital and direct marketing effectiveness.

George Mușat are 16 ani de experiență în domeniul cercetării de piață, din care 7 ani în conducerea departamentului de cercetare al Pro TV, cel mai mare grup media din România. S-a concentrat pe utilizarea statisticilor pentru a crește și optimiza generarea de venituri și alte rezultate de business. George este activ ca Head of Business Analytics în cadrul Publicis Groupe, fiind cel care a gândit și implementat soluțiile de business în Publicis Groupe.Publicis Groupe are 9 agenții (Publicis, Leo Burnett, Saatchi & Saatchi + The Geeks, Digitas, Zenith, Starcom, Spark Foundry, MSL The Practice), iar în fiecare dintre ele există membri DATA Intelligence. Acum 5 ani au început să automatizeze sursele de date și să raporteze în timp real pe canale, în timpul acesta au corelat comunicarea, apoi și alte surse, cu date de business și au măsurat impactul acestora. Iar acolo unde se poate, creează previziuni legat de impactul acestor date astfel încât clientul să aibă o ecuație de valoare și să decidă în cunoștință de cauză.

In today's podcast, we are speaking once again with Scott Walldren, the Director of SEO for Acadia. Make sure you tune in to find out more! Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for Dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats. Incidentally, he has some hands-on experience (albeit about 10 years old) setting up a store, product feeds and running ads on Amazon when he was at Case-Mate.

In today's podcast we are speaking with Scott Walldren, the Director of SEO for Acadia. Make sure you tune in to find out more! Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats.

Brian Cosgrove is the Principal and Chief Data Strategist at BrainDo. BrainDo provides a diverse mix of digital services, including marketing, experience, and partnership. Over Brian's 15-plus-year career in the digital marketing space, he's created innovative strategies for Fortune 500 brands, including Digitas and Razorfish. He also co-founded the digital marketing application at TPG, garnering over $1 million in revenue his freshman year. Susan Brake is the Senior Vice President at Development Counsellors International (DCI), a 60-year leader in marketing destinations. Additionally, DCI specializes in economic development and tourism marketing. Before taking on the Senior Vice President role, Susan served as DCI's Vice President, where she was responsible for growing the digital department. Philip Hill is the CEO and President of Purebred Marketing. The Atlanta-based marketing agency creates digital marketing strategies and provides services such as SEO, web design and development, and email marketing. Philip is an avid dog lover and launched his first business in the pet space while attending the University of Alabama. He's also launched several e-commerce startups. Glen Moore is the Co-founder and CEO of Bear Fox Marketing, which provides expert SEO services depending on your company's needs. Glen is an author and a 20-year marketing executive veteran. Glen's previous ventures include a four-year stint as the Vice President at PetIQ and six years as a marketing executive at Schiff Nutrition International.  Duncan Alney is the Founder and CEO of Firebelly Marketing, an Indianapolis-based social media marketing agency. Firebelly has partnered with major brands such as Sony, Netflix, Fiji Water, and Cisco. Duncan is a dad, partner, son, and servant leader. He draws from all those titles to create a set of company standards and values and considers himself the happiest problem-solver. A self-professed communicator and social media lover, Duncan also hosts The Firebelly Social Show, a podcast featuring food and beverage brands on a mission to make the world better.  Peter Cunningham is the CEO of Evolve Healthcare Marketing (EHM), a data-driven agency focused on generating leads. EHM's primary clients include B2C medical practices and B2B healthcare companies. A father of three, two of which have special needs, Peter heavily relies on talented physicians and trustworthy healthcare providers. These are the motivating factors that inspire Peter and EHM to help the prosperity of healthcare organizations. They also donate 1% of the company's gross sales to charities serving the needs of children suffering from chronic illnesses. In this episode… Even the smartest, most talented, and most successful executives don't have all the answers. That's why Jason Swenk, agency coach, advisor, and mentor at Digital Agency Elite created the high-level Jason Swenk Mastermind.  At the Mastermind, a community of agency founders, owners, and entrepreneurs gather to connect, fellowship, share, and ask questions to avoid mistakes and scale businesses. If you want to learn some of the biggest tips, tricks, and advice from some of the smartest masterminds in business, stay tuned! Join Dr. Jeremy Weisz, host of the Inspired Insider Podcast, as he speaks to some of the smartest minds on the planet, live at the Jason Swenk Mastermind. Dr. Weisz chats with Brian Cosgrove of BrainDo, Susan Brake of Development Counsellors International, Philip Hill of Purebred Marketing, Glen Moore of Bear Fox Marketing, Duncan Alney of Firebelly Marketing, and  Peter Cunningham of Evolve Healthcare Marketing.

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut About the Book: Increase engagement, response rates, and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing, and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify, and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand-out and successful marketing-especially for marketers in highly regulated or highly competitive environments. About the Author: Getting people to take action is what Nancy Harhut is all about. Her specialty is blending creativity with decision science to prompt response. A frequent speaker at industry conferences, Nancy has shared her passion with audiences worldwide including in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US. Along the way, she's been named a Top 40 Digital Strategist, a Top 100 Creative Influencer, a Social Top 50 Email Marketing Leader, and one of The 10 Most Fascinating People in B2B Marketing. Prior to co-founding HBT Marketing in Boston, Nancy held senior creative management positions with Hill Holliday, Mullen, and Digitas. She and her teams have won over 200 awards for digital and direct marketing effectiveness. And, interesting fact – she plays the accordion! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/using-behavioral-science-marketing-nancy-harhut