The Human Element: A Carat Podcast

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Exploring how insight and humanity impact modern marketing to build stronger brands.

The Human Element


    • Dec 12, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 32m AVG DURATION
    • 127 EPISODES

    5 from 17 ratings Listeners of The Human Element: A Carat Podcast that love the show mention: marketing.



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    Latest episodes from The Human Element: A Carat Podcast

    Diversity & AI

    Play Episode Listen Later Dec 12, 2023 58:58


    In this episode Abran Maldonado, Cofounder of Create Labs Ventures; Kanene Ayo Holder, AI Integration Manager for DEIGPT, Create Labs Ventures; Mark Prince, SVP, Head of Economic Empowerment, dentsu; and Michael Liu, EVP Head of Innovation, Carat join us to cover two big topics in the industry, Diversity and AI, and the responsibility and significance of both working together for marketers to reshape brand and consumer engagement.

    The Future with AI

    Play Episode Listen Later Aug 8, 2023 71:22


    In this special episode of the pod, we are joined by industry leading AI practitioners to discuss the power and opportunities that Artificial Intelligence has on the advertising and media industry, and the massive responsibility required to future proof the balance of human + machine.

    Mid-Year Trends

    Play Episode Listen Later Jul 10, 2023 22:43


    In this episode, Joanna Hawkes, EVP Head of Strategy at Carat US, and Jon Manka, Director of Audience & Insights at dentsu Media US, join us for a mid-year check-in on our annual consumer insights and media trends predictions, and what we can expect for the second half of the year.

    All Things Cannes

    Play Episode Listen Later Jun 30, 2023 26:12


    Mike Law, CEO at Carat North America, Cara Lewis, Chief Investment Officer at dentsu US, and Mark Jones, Client President at Carat, sit down to cover all things Cannes Lions, the annual international festival of creativity, from key themes, the impact of the festival on brands and media, and what to expect to see in the second half of the year.

    Pride 2023

    Play Episode Listen Later Jun 13, 2023 48:53


    In this special edition of the pod, and in honor of Pride month, some amazing people within the dentsu LGBTQIA+ community join us to not only celebrate Pride but to reflect on the opportunities and challenges within our industry.

    That's A Wrap: SXSW 2023

    Play Episode Listen Later Mar 20, 2023 44:15


    Michael Liu, SVP Head of Innovation at Carat; Sarah Stringer, EVP Head of US Media partnerships at dentsu; and Connor McKinney, Senior Director Strategy & Planning at Carat, join us in a conversation as we wrap up this year's SXSW conference and discuss what's next for brands following the 9-day event that invited digital creatives to discuss forward-focused.

    CES 2023

    Play Episode Listen Later Jan 12, 2023 44:27


    After three years, we are back in-person at CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Sarah Stringer, EVP Head of US Media partnerships at dentsu, and Michael Liu, SVP Head of Innovation at Carat, join us to wrap up the CES week and discuss the future of tech and innovation and what's next in media.

    Consumer Biases

    Play Episode Listen Later Nov 30, 2022 38:27


    In this episode Richard Shotton, author of The Choice Factory focused on applying behavioural science to advertising, and Sean Healy, Global Chief Strategy Officer at Carat, join us to discuss Media Decarbonization, bringing dentsu's programs from theory to practice, and the consumer behavior changes that are influencing the work.

    consumer biases carat richard shotton choice factory
    TwitchCon 2022

    Play Episode Listen Later Oct 28, 2022 37:04


    In this episode Brittany Rubinsky, VP Digital Investment Partnerships & Brand Assurance at Carat, and Don McLean, Director of Gaming at dentsu, join us to discuss the semi-annual gaming convention, TwitchCon, and what's next for advertisers in gaming.

    Brand EQ

    Play Episode Listen Later Oct 17, 2022 34:40


    We're back with a special edition of the pod with Victoria Sjardin, VP of Marketing Excellence at Kraft Heinz International, and Diana Bojaj, Chief Media Officer at Carat US, to discuss Carat's recent propriety research, the Brand EQ report, and the critical relationship between brand emotional intelligence and business growth.

    brand carat marketing excellence
    Pride 2022

    Play Episode Listen Later Jul 1, 2022 22:46


    In reflection of this past Pride Month we have a very special edition of the pod featuring some of the amazing people within the dentsu LGBTQIA+ community and allies to share what Pride Month means to them, how brands can authentically connect with the community all year round, and advice for rising talent.

    The One About OOH

    Play Episode Listen Later May 24, 2022 36:39


    We sit down with Martin Porter, EVP OOH Lead, and Marc Bartholomew, SVP Group Director OOH, at dentsu to talk about the influence, impact and innovation of OOH for marketers.

    Meet the Team

    Play Episode Listen Later May 18, 2022 30:43


    In this special edition of the pod we sit down with Diana Bojaj, newly appointed Chief Media Officer; Stephanie Russell, Chief Client Officer; and Mike Law, CEO, of Carat US, to discuss their inspiration, the next gen of media experts, and the future for Carat.

    The Road to Upfronts

    Play Episode Listen Later Apr 4, 2022 36:55


    Cara Lewis, Chief Investment Officer; Jennifer Hungerbuhler, EVP, Head of Local & Audio Investment; and Dave Sederbaum, EVP, Head of National Video at dentsu sit down to discuss the road to Upfronts including the shifts in consumer behavior, transparency & measurement, national & local investment, DEI and partnerships and more.

    Women's History Month 2022

    Play Episode Listen Later Mar 16, 2022 36:32


    To celebrate Women's History Month, we have a special edition of the pod featuring some of the many amazing women across dentsu. They share their views on the opportunities and challenges of being a woman in business today, and how they plan to #breakthebias.

    That's a Wrap: dentsu @ CES Unscripted

    Play Episode Listen Later Jan 11, 2022 37:39


    In this second and last exclusive episode of the pod – dentsu @ CES Unscripted - we're still focused on finding ways to inject humanity and insight into modern marketing, but with attention on CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Val Vacante, Director of Strategy- Product Experience & Innovation at Merkle, Sarah Stringer, EVP Head of US Media Partnerships at dentsu, and Michael Liu, SVP, Head of Innovation at Carat US, join us to wrap up the virtual CES week and discuss the future of tech and innovation in media.

    dentsu @ CES Unscripted

    Play Episode Listen Later Jan 7, 2022 44:49


    We're kicking off the year with an exclusive episode of the pod – which we are calling dentsu @ CES Unscripted. We're still focused on finding ways to inject humanity and insight into modern marketing, but with attention on CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Brian Cooley, Editor at Large at CNET, and Brad Alperin, SVP Integrated Strategy Lead at dentsu, join us to discuss what we are beginning to see on the CES show floor (virtually) and hedging some bets on the future of tech.

    Year in Review (part 4)

    Play Episode Listen Later Dec 22, 2021 29:18


    Your Human Element host and producer are back with their fourth annual year-end podcast reflecting on the wonderful guests who have joined us and (of course) some holiday memories along the way.

    The new Carat CEO

    Play Episode Listen Later Dec 6, 2021 26:52


    In this special edition of the pod, we sit down with Mike Law, newly appointed Carat US CEO about his career journey, inspiration and early priorities for Carat US.

    MetaHumans

    Play Episode Listen Later Jun 21, 2021 53:34


    John Buzzell, Lead Enterprise BD at Unreal Engine, Epic Games and Michael Liu, VP Director, Innovation & Strategy at Carat US join us to discuss all things digital humans, from a limitless creator culture to implications for society, brands and the advertising industry.

    Pride 2021

    Play Episode Listen Later Jun 14, 2021 64:16


    In honor of Pride Month this June, we have a very special edition of the pod featuring some of the amazing people within the dentsu LGBTQIA+ community, to not only celebrate Pride but to reflect on the opportunities and challenges within our industry.

    Virtual Upfronts 2021

    Play Episode Listen Later May 3, 2021 29:50


    Mike Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum EVP, Head of Video Investment, at Amplifi US part of dentsu, join us to share how brands should be leaning into this year's Upfronts, DE&I within the TV landscape and some bold predictions for the future of the marketplace.

    Beauty in Review

    Play Episode Listen Later Apr 19, 2021 45:35


    We're joined by Bethanie Blanchard, Strategy Lead, and Annika Barrett, Strategy Director, at Carat Australia to take us through the team's recent review of the beauty category, from the most drastic shifts in consumer behavior to tech acceleration and cultural reckoning.

    March Madness 2021

    Play Episode Listen Later Apr 13, 2021 32:44


    Gaurav Shirole, Director Ad Measurement at Roku, and Brad Stockton, VP National Video Innovation at Amplifi, part of dentsu US, join us to share insight around March Madness, the shifts in consumer consumption and what it means for brands reaching today's active sports viewers.

    The Cultural Media Pod

    Play Episode Listen Later Apr 5, 2021 49:07


    Joe Anthony, Chief Hero at Hero Collective; Alexis Tirado, Head of Multicultural Branded at Buzzfeed; and Haley Paas, CSO at Carat US join us to discuss the role of community and what it takes for brands to make the long-term in roads to authentically connect in culture.

    The One Where Robert Says Farewell

    Play Episode Listen Later Mar 15, 2021 30:51


    In this episode of The Human Element our CMO and dedicated, unwavering and irreplicable podcast host, Robert Schwartz, shares his favorite episodes and podcast memories from the past two years with producer, Jason, and co-host, Chelsea.

    IWD 2021

    Play Episode Listen Later Mar 8, 2021 39:43


    To celebrate International Women's Day, we have a special edition of the pod featuring some of the many amazing women across Carat and dentsu.  They share their views on the opportunities and challenges of being a woman in business today, and what they #ChooseToChallenge.

    Episode 100: Christena Pyle on Equity & Inclusion

    Play Episode Listen Later Feb 23, 2021 39:54


    For the 100th episode of The Human Element we revisit the single most important issue we have covered over the past two years: diversity, equity, and inclusion in marketing. Christena Pyle, Chief Equity Officer for Dentsu Americas, joins us to talk about the progress and remaining challenges for marketers and agencies alike.

    The Tea on Big Tech

    Play Episode Listen Later Feb 9, 2021 39:19


    Alex Heath, Reporter at The Information, joins us again for a scan across the big tech landscape including Facebook and Apple's burgeoning feud, Clubhouse hype vs. reality and so much more.

    That's a (Virtual) Wrap: CES 2021

    Play Episode Listen Later Jan 17, 2021 33:53


    Michael Liu, VP, Director of Innovation & Mobile at Carat and Sarah Stringer, EVP Head of US Media Partnerships at dentsu discuss the impact of virtual CES & the topics that owned the “show floor.”

    Podcast Year in Review (Christmas Fish, Part 3)

    Play Episode Listen Later Dec 21, 2020 32:26


    Your Human Element hosts and producer are back with their third annual “Christmas Fish,” year-end podcast reflecting on the wonderful guests who have joined us and (of course) some holiday memories along the way.

    2021 Media Trends

    Play Episode Listen Later Dec 7, 2020 39:31


    We are joined by Danni Wright, National Head of Strategy & Connections Planning at Carat Australia; Dan Calladine, Head of Media Futures at Carat Global; and James Allen, SVP Head of Strategy at Carat US to review our marketing and media trends and predictions for 2021.

    Voice & Commerce

    Play Episode Listen Later Nov 30, 2020 31:28


    We sit down with Nate Shurilla, Global Director of Commerce & Voice at iProspect and based in our Tokyo offices, to discuss the impacts of the pandemic on commerce, how brands should be building trust and authenticity, and the growing influence of voice on marketing.

    Thankful

    Play Episode Listen Later Nov 23, 2020 10:50


    This week we took some time to speak with a few of our Carat US team members to share what they are most thankful for in this challenging year and are most looking forward to this Thanksgiving.

    The Brand EQ Study

    Play Episode Listen Later Nov 17, 2020 40:30


    In this very special episode of the pod, Fiona Lloyd, Managing Director and Global Client President, and Sean Healy, Global CSO at Carat join us to talk about the launch of Carat's most significant research study ever, identifying the most emotionally intelligent brands for 2020.

    The Bipartisan, Not-So-Political Election Predictions Pod

    Play Episode Listen Later Nov 2, 2020 26:34


    This week The Human Element hosts Robert Schwartz, Global CMO, and Chelsea Radovanovic, Director of Marketing, and Producer Jason Oberholtzer attempt to make a few predictions about one of the most historic US elections. While the predictions across the presidential, senate, house and select ballot initiatives are serious - the tone of our little crew is not.

    The Spirit of Radio

    Play Episode Listen Later Oct 26, 2020 27:55


    We invited a new perspective into the pod this week as Donna Halper, Boston-Based Historian, Radio Consultant and an Associate Professor of Communications joined us to discuss the evolution of radio, this political moment for her communications students, media ethics, and the moment that helped define her career: discovering the band Rush.

    Learning from Kids Media

    Play Episode Listen Later Oct 19, 2020 43:48


    Dylan Collins, CEO at SuperAwesome, joins us again for a discussion of recent developments in kids digital media and privacy, the implications for advertisers and social platforms alike, and the recent news that SuperAwesome is joining the Epic Games family.

    The Art of Influence

    Play Episode Listen Later Oct 12, 2020 44:35


    In this special edition we gathered Stef Michalak, Creator and Producer of The Michalaks YouTube channel, Denia Souli-Vounisiou, Client Account Director at Carat UK; and Amy Bryant-Jeffries, Partnerships Director at Gleamfutures. They joined us to discuss our recent proprietary report about unlocking growth through influencer marketing and digital-first talent.

    creator influence partnerships director
    Brands and Content

    Play Episode Listen Later Oct 5, 2020 31:01


    This week Erin Schmidt, Chief Strategy and Client Service Officer at Branded Entertainment Network, joins us to share her perspective on the biggest shifts in content development and distribution, building trust with consumers through human insight, and how her mom led her into the marketing business.

    brands chief strategy branded entertainment network
    Media and the 2020 Campaign

    Play Episode Listen Later Sep 21, 2020 39:26


    In this episode Mike Law, US President at Amplifi; Martha Matthews, SVP Group Director Local at Carat, and Eric Bryant, VP Director of Local Media Activation at 360i join us to discuss the implications of the upcoming US election on brands, from inventory and pricing to market pressures, all based on our weekly, proprietary 2020 political briefings.

    How To Market Love

    Play Episode Listen Later Aug 31, 2020 37:00


    Melissa Hobley, CMO at OkCupid, joins us to discuss the business of love. From shifts in the online dating landscape to leveraging human insight to build genuine experiences and connections, Melissa shares her perspective on all elements of marketing.

    A Mid Year Review of Our 2020 Media Trends

    Play Episode Listen Later Aug 24, 2020 30:09


    Dan Calladine, Global Head of Media Futures and Haley Paas, EVP, Head of US Strategy and Insights at Carat sit down with us to revisit some of the media trends and predictions we initially had for 2020. (Hint: a few things have changed since January).

    Digital Leadership in a Pandemic

    Play Episode Listen Later Aug 10, 2020 33:39


    JiYoung Kim, Chief Digital Officer at Carat USA, sits down with us for a chat on all things digital. From marketer's biggest concerns of the moment, balancing performance and brand strategies, and how to handle advertising during the upcoming election.

    The One About Facebook

    Play Episode Listen Later Aug 5, 2020 37:35


    Alex Heath, Reporter at The Information who covers all things Facebook and its competitors, joins us for a special edition of the pod as we talk about Facebook's past few months, how employees have texted internally, where they go next, and what on the earth the government may have in mind for them. (Oh, plus a TikTok update!)

    Keeping Up with X

    Play Episode Listen Later Jul 27, 2020 43:54


    Xavier Jernigan, Head of Cultural Partnerships at Spotify and host of the podcast, The Window, joins us to share an insider look at podcasting, his approach to servant leadership, and advice for CMOs in an era of social unrest.

    Leadership, Boycotts, and New Media

    Play Episode Listen Later Jul 20, 2020 46:31


    Alex Lieberman, Founder & CEO at Morning Brew, joins us for a special episode of The Human Element to discuss the responsibilities of a new media company, supporting journalism, the real challenges of boycotts - and leading a company through it all.

    Race & Equality: The Role of Media

    Play Episode Listen Later Jul 7, 2020 39:12


    Samir Sheth, Head of Content at Morning Brew, joins us to continue our discussion on race and equality in marketing and media. We talk about social media boycotts and the role of media companies to better serve underrepresented communities.

    Quarantine Summer

    Play Episode Listen Later Jul 3, 2020 35:34


    It's been a very, very heavy few months, so we decided we could all use a lighter hearted episode. So, our Human Element hosts and producer sat down to do just that - and this is what happened...

    Race and Equality: The Work Ahead

    Play Episode Listen Later Jun 22, 2020 31:08


    Nandi Welch, Head of Business Strategy at Rupture Studio and Ed Cotton, Creative Strategist and Consultant and former CSO at BSSP, join us to continue our discussion of race and equality within the marketing industry.

    Race and Equality: A UK Perspective

    Play Episode Listen Later Jun 15, 2020 30:12


    In this episode Elekia Akhuetie, Media Account Director at Gyro UK, and Venya Wijegoonewardene, Strategy Partner at Carat UK, both co-founders of the REPRESENT diversity network within Dentsu UK, join us to continue our discussion of race and equality we must have across the industry.

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