Podcast appearances and mentions of bryan barletta

After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters' personal brands alike–and a battleground for independence. From million-dollar deals to the chaos of overproduction, this is the story of podcasting's wildest decade.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable. 

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mobile and desktop, Mediavision finds podcasting is growing healthily in Sweden, and a look at ad buyers maturing how they use podcast advertising in multi-channel campaigns. Find links to every article mentioned here on Sounds Profitable. 

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations.So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal.The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in."Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One)Values are Everything

"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations. So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal. The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in.

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven't heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road's CEO & Founder, Dan Granger, will lead both organizations.So with an eye to the future, Dan Granger (CEO, Oxford Road & Veritone One) sat down with Conor Doyle, (President, Veritone One) and Bryan Barletta (Founder & Partner, Sound Profitable) to talk through the big deal and why it's such a big deal.The excitement in the room is palpable as Conor and Dan go from competitors to collaborators. They're talking value-alignment, industry impact, and how it'll help CAOs. Let's dig in."Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One)Values are Everything

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan BarlettaAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Spotify for Podcasters, or Anchor, as it used to be known, is a free platform for hosting your podcast.   But as we all know, nothing is TRULY free.I've long said that Anchor, or now Spotify for Podcasters, is a great tool if you're dipping your toe into podcasting.  They won't charge you a monthly hosting fee, and you can kind of get the hang of your craft.  Because the hardest part about doing a podcast - is actually starting one.Well some previously announced changes for the platform are about to take effect.  The first one probably won't affect you - the "Music and Talk" pilot that allowed you to do a podcast that included full licensed songs on the platform.  I played with this in an experiment called "The JAG Throwback Show" - mostly to scratch the itch that comes with being a former radio DJ.  But you couldn't talk over the intros of songs (what's the point of doing a radio show if you can't hit a post?) and only Spotify PREMIUM subscribers would hear the whole song.   Users on the free tier would only hear the begining and end.   So fun idea, but no big loss.  Here's a link to that show: https://open.spotify.com/show/2j6cYPd7dmiPDuMdT2PLHr?si=56b8fc13bd824c0bOn the podcast side, Spotify is eliminating their internal production tools, and beginning a partnership with Riverside, the podcast recording platform.   Riverside has some great tools, and you can read and watch the announcement from Spotify here: https://podcasters.spotify.com/resources/learn/create/updates-to-spotify-for-podcastersSo again, if you want to do a podcast as a hobby and have a very limited - or no - budget, great.  But if your aim is to really put time and effort into a show and grow it, this isn't the place for you.  You are putting all you eggs in the Spotify basket.  You're hosting with them, you're editing with them, and you're getting all of your analytics from them.    This means you are at their mercy if there's a service outage, or if they decide to make any changes.   And when it comes to the analytics side, Spotify has decided to no longer participate in IAB download metrics - an industry standard that the majority of hosts use to track the number of people listening to your show.   I'll spare you all the tech stuff, but Bryan Barletta of Sounds Profitable wrote a scathing open letter to Spotify - mentioning that they are no longer a podcasting peer - they are their own game.  You can read that here: https://soundsprofitable.com/article/of-mice-and-megaphoneBottom line: If you live entirely in Spotify's ecosystem, they control everything.  It's like having your entire retirement portfolio invested in stock of your employer.  That's great when things are going well.  But what happens when they take a turn?Here's my recommendation.  Host on a platform like Simplecast, Buzzsprout, or Libsyn.  Their plans start at around $15 per month, which if you're investing in your show, isn't much money.   Your metrics will be legit, you'll still be on Spotify independently, and you won't be beholdent to them.    And if you're recording remotely, use either Riverside (I've got a referral code in the show notes), or Squadcast.  Both are excellent quality, and have a number of bells and whistles.   It's just figuring out which of the two is more intutiive for you.   Squadcast was recently acquired by Descript, which is where most of their editing and tools have migrated to.  And they've got an announcement of new tools coming next week. https://lu.ma/descript-season-6And as always, if you have any questions at all about your podcast or how to start won, find me online at JAGinDetroit.com.  Lata!Here's my referral code if you want to try Riverside: https://bit.ly/jagriverside Find jag on social media @JAGinDetroit or online at JAGinDetroit.com

This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

I'm pretty excited about this episode as I don't often talk about the ‘business of podcasting'. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.  I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.    We cover:  The evolution and challenges in the podcasting industry including technology, advertising and content.  What types of businesses have emerged since podcasting exploded Tips on navigating the business of podcasting  How to define success in podcasting  The relevance of video in podcasting and the pressure to optimize content Advice on navigating the podcasting industry and knowing what resources are at your fingertips How Sounds Profitable can serve podcast related businesses and podcasters  How research on the industry can provide info on advertising and listener behavior  What the Brands In Audio directory is and how to get involved.  Head to https://LeverageYourPodcastShow.com to read the blog Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It's the best way to help support the podcast.  ——— Bryan Barletta is the founder of Sounds Profitable, a trade association for the podcast industry. As a seasoned professional with over 16 years in the advertising and technology space, Barletta played a key role in the world's first shakeable ad in 2009 and held leadership positions at prominent podcast companies like Megaphone and Claritas. He's an advocate for digital audio, pioneering the first-ever Podcasting at SXSW- Sound Summit in 2024, which brought big players – like ESPN, Wondery, SiriusXM and more – together with celebrities and podcast hosts, including Marsha Cooke, Nick Viall and others, to give the industry the recognition it deserves. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. Written by Bryan Barletta and Gavin GaddisEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. Written by Bryan Barletta and Gavin GaddisEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable. 

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviews Gumball CEO Marty Michael about the company's new Campaign Builder, Substack announces new Spotify integration, Radiodays North America to feature a seperately-ticketed podcast summit, the hard numbers on YouTube Shorts, and why women are driving True Crime's growth. Find links to every article mentioned, today's Database Snapshot, and the full writeup on Sounds Profitable. 

Another Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production. You'll hear all about how a “holistic” approach applied to the business of podcasting helps leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the conference in Denver who explained this holistic approach. Bryan Barletta, Partner, Sounds Profitable Bryan Barletta and partner and research guru Tom Webster have been making waves in the audio industry with their advisory services focused on growing audience and revenue for podcasters. (You heard me speak with Bryan Barletta on Insider Interviews three years ago and with Tom when he was at Edison Research.) Bryan described his aim to carve out a home for all podcast pros, to educate and elevate the industry. He emphasized that podcasting deserves to be treated as its own channel, optimized based on how people listen. “We're entering the ‘why' phase: ‘Why uniquely podcasting? Why start here?',” he posited. The answer? “The ad tech, the mindset, the education is now here. And that's why we need to treat it as its own channel and not try and tag it onto other channels to find its own value.” Bryan expects now, at 20 years in, we're finally entering the “2.0 era” where ad tech and mindsets are catching up to podcasting's distinct value. How can we look at measurement objectively? What is the truth behind “churn”? Bryan describes the biggest opportunities and challenges in the business of podcasting, including the status of programmatic. Then, in an unexpected question tossed at me, we discuss the opportunity for political ad messaging in podcasting.... Sample Slide from "The Podcast Opportunity" Study - Sounds Profitable Paul Riismandel, Chief Insights Officer of Signal Hill Insights Paul Riismandel joined the founder of Signal Hill Insights, Jeff Vidler, last year in the appropriately named role of Chief Insights Officer. The growing company is an audio-focused research firm that provides custom insights for publishers, broadcasters, and advertisers. Paul was very vocal about holistic campaign measurement -- versus siloed or, say, just performance-driven approaches -- that looks across placements, platforms, and creative together to “really have an apples to apples comparison." Their bread and butter is brand lift studies – the positive changes that can be attributed to ad exposure. Those studies help spotlight factors like creative and planning to better uncover why a campaign succeeds or stumbles...and matches that with insights around perception and elements like awareness, favorability, consideration, and purchase intent. He also highlighted the key role of creative and its absolute impact on brand lift. Advertisers can easily make assumptions when an ad performed well – or not – in a particular show. It could, Paul notes, perform differently across different podcast genres. Or it could be the creative, if one host or one message just didn't resonate. Test. Rinse, Repeat! Ken Lagana, EVP of Digital Sales at Audacy Ken Lagana brings the perspective of a multi-platform warrior. After years in digial media, he spent most of the last decade heading up sales for all things audio at content and entertainment company, Audacy – which has production expertise via their Cadence13 and Pineapple Street Studios divisions, extensive OTA (over the air) stations, digital audio and  events and, of course, podcast distribution and monetization. As such, it's not surprising that Audacy is “platform agnostic” and Ken's definition of “holistic audio” means including both ra...

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable. 

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable. 

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything mentioned right here on Sounds Profitable. 

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything mentioned right here on Sounds Profitable. 

“You get to a size where there's a lot more downside in taking on a risk of switching partners than upside.” - Dan Granger, Oxford Road founder and CEO Attention Chief Audio Officers! We're back with a very special episode of the Media Roundtable. Dan Granger (Oxford Road founder and CEO) is hosting, joined by audio heavyweight Bryan Barletta, (Partner and Founder at Sounds Profitable) and Oxford Road's newest Agent of Influence Nathan Aminian (EVP of Operations, Oxford Road). We're talking about what Joe Rogan's new $250M Spotify deal means for podcasting, and an even bigger deal–Nathan joining Oxford Road. Let's dig in.

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin's Estate Sues Podcasters Over A.I. Episode…as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI's December tracker, and Wondery debuts a new toy line inspired by Wow in the World.And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnered with Podcast Movement to present the inaugural Podfront, an upfront-style event bringing brands and publishers together. Hosted by Tom Webster and Bryan Barletta, the event runs 10:00 a.m. to 3:00 p.m., with food and beverage provided.Whether you represent a brand that'd like an invite, or a publisher who'd like to participate, check out the official Podfront page!

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin's Estate Sues Podcasters Over A.I. Episode…as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI's December tracker, and Wondery debuts a new toy line inspired by Wow in the World.And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnered with Podcast Movement to present the inaugural Podfront, an upfront-style event bringing brands and publishers together. Hosted by Tom Webster and Bryan Barletta, the event runs 10:00 a.m. to 3:00 p.m., with food and beverage provided.Whether you represent a brand that'd like an invite, or a publisher who'd like to participate, check out the official Podfront page!

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable)The “Why” of Your Podcast by Tom WebsterMore gambling ad spend goes to TV than all other formats combined by Sara LebowNPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik…as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcasting for the year, and Paramount announces Jon Stewart will return as executive producer and Monday host of The Daily Show.

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable)The “Why” of Your Podcast by Tom WebsterMore gambling ad spend goes to TV than all other formats combined by Sara LebowNPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik…as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcasting for the year, and Paramount announces Jon Stewart will return as executive producer and Monday host of The Daily Show.

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.

Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search DestinationCommunication is Key in PodcastingPodcasting Grows at SXSWQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:The 25th Hour by Tom Webster. This week in the Sounds Profitable newsletter, Tom explains how Duolingo, rocks, and sand can help podcasting reach potential listeners who feel they don't have enough time for podcasts.Podcasting Pioneer Shares His 3 Biggest Tips for Success . This week on How Success Happens, Bryan Barletta joins to discuss how companies can set themselves up for success when dipping their toes into podcasting.Australians downloaded more than 1 billion podcasts in 2023. According to the December Australian Podcast Ranker from Triton Digital and Commercial Radio & Audio, Australia's top 200 Australian podcasts were downloaded more than a billion times last year, representing a 26% year over year increase.Can programmatic help podcasts find the money? By Damian Fowler. Programmatic advertising made up 1 in 10 revenue ad dollars for podcasting last year, while forms of other digital media had 9 out of 10 come from programmatic. This piece looks at ways programmatic could have a path forward in increasing its growth rate with podcasts.Flightpath Premieres First-of-its-Kind Campaign Prediction One Year Into the Future. Flightpath's new availability engine aims to elevate transparency and control, as well as allow advertisers and creators to plan up to a year in the future with confidence.ALIVE Podcast Network and Barometer Partner to Drive Equitable Monetization for Black Creators and Media Owners. The new partnership between ALIVE Podcast Network and Barometer aims to challenge historical disenfranchisement faced by creators of diverse backgrounds.

Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search DestinationCommunication is Key in PodcastingPodcasting Grows at SXSWQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:The 25th Hour by Tom Webster. This week in the Sounds Profitable newsletter, Tom explains how Duolingo, rocks, and sand can help podcasting reach potential listeners who feel they don't have enough time for podcasts.Podcasting Pioneer Shares His 3 Biggest Tips for Success . This week on How Success Happens, Bryan Barletta joins to discuss how companies can set themselves up for success when dipping their toes into podcasting.Australians downloaded more than 1 billion podcasts in 2023. According to the December Australian Podcast Ranker from Triton Digital and Commercial Radio & Audio, Australia's top 200 Australian podcasts were downloaded more than a billion times last year, representing a 26% year over year increase.Can programmatic help podcasts find the money? By Damian Fowler. Programmatic advertising made up 1 in 10 revenue ad dollars for podcasting last year, while forms of other digital media had 9 out of 10 come from programmatic. This piece looks at ways programmatic could have a path forward in increasing its growth rate with podcasts.Flightpath Premieres First-of-its-Kind Campaign Prediction One Year Into the Future. Flightpath's new availability engine aims to elevate transparency and control, as well as allow advertisers and creators to plan up to a year in the future with confidence.ALIVE Podcast Network and Barometer Partner to Drive Equitable Monetization for Black Creators and Media Owners. The new partnership between ALIVE Podcast Network and Barometer aims to challenge historical disenfranchisement faced by creators of diverse backgrounds.

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights' Podcast Download by Pierre BouvardAustralians downloaded more than 1 billion podcasts in 2023Can programmatic help podcasts find the money? by Damian Fowler…as for the rest of the news: Headliner reflects on 2023's statistics and feature launches, Signal Hill Insights discusses how YouTube and video will grow podcasting this year, and Bryan Barletta appears on Entrepreneur's podcast How Success Happens to talk about setting companies up for success in podcasting.

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights' Podcast Download by Pierre BouvardAustralians downloaded more than 1 billion podcasts in 2023Can programmatic help podcasts find the money? by Damian Fowler…as for the rest of the news: Headliner reflects on 2023's statistics and feature launches, Signal Hill Insights discusses how YouTube and video will grow podcasting this year, and Bryan Barletta appears on Entrepreneur's podcast How Success Happens to talk about setting companies up for success in podcasting.

Bryan Barletta is the Founder of Sounds Profitable, a podcast and newsletter dedicated to exploring podcast advertising and monetization. With over 13 years in the ad technology space, Bryan has helped podcasters and advertisers navigate the ever-evolving landscape of audio content. He founded Sounds Profitable in 2020 after working at podcasting companies, Megaphone and Claritas. Bryan was also a part of the team that created the world's first shakeable ad in 2009. Sponsor: While much of Harvard Business Review's Content is available for free after signing up at their site, subscriptions to unlimited content start at only $10 a month. Go to www.hbr.org/subscriptions and enter PROMO CODE: SUCCESS right now to take advantage of this great offer.

What is the “future of audio business?”Today on the podcast, we're excited to feature Bryan Barletta's recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting's role in media at-large, and more. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/

What is the “future of audio business?”Today on the podcast, we're excited to feature Bryan Barletta's recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting's role in media at-large, and more. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/

Calling all Chief Audio Officers–it's time for another all-new episode of the Media Roundtable: Special Edition! To give you the tools to ask the right questions, we're bringing you a deep dive into an issue that has plagued the industry since its inception - “What is a Download?” And we couldn't ask for a better group of guides on this journey. Making his hosting debut is long-time guest, Oxford Road EVP of Strategy & Insights, Giles Martin. Joining him are fellow Oxford Road Luminary and VP of Media Operations, Miranda Romano, along with special guests Bryan Barletta, Partner and Founder at Sounds Profitable, and Pete Birsinger, CEO & Founder of Podscribe. The question of “What is a Download?” is a surprisingly tricky one. Our industry leaders have worked hard to ensure our podcast compasses are pointing north (or as close to it as possible). This is the story of how they did it, and what's next for all the CAOs who are navigating with these same tools.

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify's Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta's article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one's Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm's 6,000+ hours of content with Lipstick & Vinyl's slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer's AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it's retired to incorporate all Google audio services into YouTube Music.

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm's 6,000+ hours of content with Lipstick & Vinyl's slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer's AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it's retired to incorporate all Google audio services into YouTube Music.

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read about it on theCustomer: https://thecustomer.net/why-a-holistic-approach-to-podcasting-drives-listener-engagement-and-brand-value/

Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem MakariHow Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack NeffAudible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing.An advertiser's guide to the Justice Department's case against Google's search empire by Ronan ShieldsQuick Hits:Ad-technical Difficulties by Bryan Barletta. To celebrate three years of Sounds Profitable, Bryan has a slice of humble pie and discusses ways podcasting needs to improve to meet buyers where they want to be. Coleman Insights launches AscendFM brand lift service. AscendFM will track and prove the effectiveness of radio, podcasting, and streaming audio advertisement campaigns. Bear Grylls and Coyote Peterson Announce New Show “Circumnavigate” with Backyard Ventures to Handle Sales. The new show, sponsored by Outdoors.com, will feature the two survivalists “virtually traveling the globe” to interview adventurers and athletes. First Cannabis Ads Coming Soon to Spotify by Thomas Edward. Cresco Labs Inc., a Chicago-based marijuana company, is investing 15% of their marketing budget into Spotify podcast ads geo-targeted to Illinois. California bill would crack down on data brokers by Ryan Barwick. A breakdown of what the upcoming Delete Act could mean for data brokers in California. Influencer spend is growing faster than social ad spend by Sara Lebow. New eMarketer data shows influencer spending outpaced social ad spend last year for the first time, and isn't slowing down.

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/Read about it on theCustomer: https://thecustomer.net/why-a-holistic-approach-to-podcasting-drives-listener-engagement-and-brand-value/

Here's what you need to know for today in the business of podcasting:Top ten popular podcasts consumed in affluent households by Brad HillOriginal Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney BucksbaumInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason NotteMarketers prioritise measurement but aren't evaluating key metricsHow Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Allison Schiff…as for the rest of the news: Bryan Barletta celebrates three years of Sounds Profitable with a slice of humble pie and ideas to invigorate the industry's relationship with buyers, Coleman Insights launches AscendFM brand lift service, Politics.co.uk writer James Hanson reflects on the growing popularity of political podcasts, Inside Audio Marketing looks at more data from the Nielsen Podcasting Today report, AdWeek covers why marketers are paying more attention to attention-tracking, and Insider data shows five industries that will increase digital ad spend faster than the national average.

A “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it's applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the Podcast Movement conference in Denver who explained this holistic approach. Bryan Barletta, Partner, Sounds Profitable Bryan Barletta and partner and research guru Tom Webster have been making waves in the audio industry with their advisory services focused on growing audience and revenue for podcasters. (You heard me speak with Bryan Barletta on Insider Interviews three years ago and with Tom when he was at Edison Research.) Bryan described his aim to carve out a home for all podcast pros, to educate and elevate the industry. He emphasized that podcasting deserves to be treated as its own channel, optimized based on how people listen. “We're entering the ‘why' phase: ‘Why uniquely podcasting? Why start here?',” he posited. The answer? “The ad tech, the mindset, the education is now here. And that's why we need to treat it as its own channel and not try and tag it onto other channels to find its own value.” Bryan expects now, at 20 years in, we're finally entering the “2.0 era” where ad tech and mindsets are catching up to podcasting's distinct value. How can we look at measurement objectively? What is the truth behind “churn”? Bryan describes the biggest opportunities and challenges in the business of podcasting, including the status of programmatic. Then, in an unexpected question tossed at me, we discuss the opportunity for political ad messaging in podcasting.... Sample Slide from "The Podcast Opportunity" Study - Sounds Profitable Paul Riismandel, Chief Insights Officer of Signal Hill Insights Paul Riismandel joined the founder of Signal Hill Insights, Jeff Vidler, last year in the appropriately named role of Chief Insights Officer. The growing company is an audio-focused research firm that provides custom insights for publishers, broadcasters, and advertisers. Paul was very vocal about holistic campaign measurement -- versus siloed or, say, just performance-driven approaches -- that looks across placements, platforms, and creative together to “really have an apples to apples comparison." Their bread and butter is brand lift studies – the positive changes that can be attributed to ad exposure. Those studies help spotlight factors like creative and planning to better uncover why a campaign succeeds or stumbles...and matches that with insights around perception and elements like awareness, favorability, consideration, and purchase intent. He also highlighted the key role of creative and its absolute impact on brand lift. Advertisers can easily make assumptions when an ad performed well – or not – in a particular show. It could, Paul notes, perform differently across different podcast genres. Or it could be the creative, if one host or one message just didn't resonate. Test. Rinse, Repeat! Ken Lagana, EVP of Digital Sales at Audacy Ken Lagana brings the perspective of a multi-platform warrior. After years in digial media, he spent most of the last decade heading up sales for all things audio at content and entertainment company, Audacy – which has production expertise via their Cadence13 and Pineapple Street Studios divisions, extensive OTA (over the air) stations, digital audio and  events and, of course, podcast distribution and monetization. As such, it's not surprising that Audacy is “platform agnostic” and Ken's definition of “holistic audio” means including both radio and podcasting. But advertisers don't have to stop there: Hear Ken's description of the “triangle” of audio campaigns, starting with influential host-reads at the top! (Stay tuned for an Audacy-produced scripted podcast w...

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here's what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, social, and TV benchmarks, podcasts held listeners' attention for more seconds per thousand impressions.Inside Audio Marketing - Podcast Listeners Spending More Time With Medium As Digital Audio Usage Rises.New eMarketer graphs show daily time spent with podcasts by adult podcast listeners has increased from 44 minutes in 2021 to 51 minutes this year. eMarketer's forecast predicts that number will grow at slower percentage rates in coming years, but will still hit 56 minutes by 2025. The overall average daily digital audio consumption is one hour and 52 minutes. LibSyn - Podcast Advertising RatesAdvertiseCast has updated their monthly tracker of podcast CPM rates. July's average between all three tracked audience sizes is $22.24 for a 60 second spot, a 3.6% decrease from June and continuing a downward trend since May's price of $23.50. Still, it's holding above the lowest point from the doldrums of Q1 when February's average hit $21.99.Digiday - Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboardsOut of home advertising is evolving, including digital taxi toppers, ad-supported fortune cookie messages, and the $2.3 billion Sphere in Las Vegas. Some agencies have leaned into intentionally outlandish/evocative OOH campaigns to generate online buzz and have found success. Podcasting has had some success with similar OOH campaigns, including billboards for Slow Burn's season on an abortion rights case that specifically run in states proposing abortion rights rollbacks. eMarketer - YouTube CTV spending jumped 31% last quarter, outpacing streamersAccording to agency Tinuiti, spending on YouTube's connected TV ads jumped 31% in Q1 while services like Max and Netflix only experienced 6% growth. Hulu charts in the lead on CTV ad revenue on eMarketer's 2023 chart with 3.63 billion, followed by YouTube at 2.89 billion and Roku at 2.19 billion. The fastest-growing CTV presence is now also the most popular location for audiences to consume podcasts.Be sure to check out the links to every article mentioned right in your podcast listening app, or at SoundsProfitable.com, where you can also subscribe to the newsletter version.The Download is written and produced by Bryan Barletta, Gavin Gaddis, and Tom Webster. It's assembled in Spooler and hosted on Art19. For Sounds Profitable, I'm Tom Webster - Download us again tomorrow!

In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Bryan shares his own experiences in the mobile advertising industry and explains why podcasting is different from platforms like YouTube. He emphasizes the value of podcasting as a way to showcase expertise and connect with potential clients. The episode also touches on the difficulties of monetizing podcasts and the need for more education and understanding in the industry.Key Takeaways: Podcasting is a growing industry with potential for massive growth in the future.Podcasting in the B2B space can be a valuable marketing tool and help reduce marketing budgets.Making money from podcasting can be difficult and requires understanding the value and potential of the medium.Podcasting is different from YouTube and requires a unique approach and understanding.Building relationships and connecting with experts through podcasting can provide valuable marketing material and open doors for sales conversations.

Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences and monetized their content. And they get a lot of questions about how they did it. Today, Bryan and Ben share their stories and tips for B2B influencer hopefuls. Show NotesConnect With: Bryan Barletta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.