Podcasts about sounds profitable

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.Point-to-Point Marketing and Strategic Solutions Research announced the Podcast Study 2026, a listener research project on discovery, loyalty, and monetization that debuts at the Sounds Profitable Business Summit on September 14.YouTube is redefining the "view" as an "engaged view," a change that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.Point-to-Point Marketing and Strategic Solutions Research announced the Podcast Study 2026, a listener research project on discovery, loyalty, and monetization that debuts at the Sounds Profitable Business Summit on September 14.YouTube is redefining the "view" as an "engaged view," a change that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.To find links to these, and every article covered in this week's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.YouTube is redefining the "view" as an "engaged view," a shift that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.Magellan AI released its first H1 2026 podcast advertising benchmarks for Ireland, showing 33% year-over-year spend growth, financial services on top, and a 5.71% average ad load.Flightpath shipped Automation Playbooks to fight unreliable ad delivery, responding to an ad-tech platform change it says threatens publishers with revenue losses of up to 50%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for two free days at the SKYBOX on 6th.Sounds Profitable's Tom Webster argues podcasting's real gap is the lack of a default, as dedicated hardware fades and 57% of Americans aged 12 to 34 now live in homes with no radio.YouTube is redefining the "view" as an "engaged view," a shift that runs about 7% lower across 300,000 podcast episodes and could reshape CPMs and sponsorship math for video podcasts.Magellan AI released its first H1 2026 podcast advertising benchmarks for Ireland, showing 33% year-over-year spend growth, financial services on top, and a 5.71% average ad load.Flightpath shipped Automation Playbooks to fight unreliable ad delivery, responding to an ad-tech platform change it says threatens publishers with revenue losses of up to 50%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upfront after party, and Podcast Movement NYC.Quill and CoHost CEO Fatima Zaidi argues brand podcasts fail from unclear purpose rather than small budgets, and offers a three-part test for building shows that survive budget cuts.Alex Cooper's Unwell takes its first outside investment from Patrick Whitesell's firm WTSL at a $500 million valuation, signaling continued investor appetite for podcast creator IP.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upfront after party, and Podcast Movement NYC.Quill and CoHost CEO Fatima Zaidi argues brand podcasts fail from unclear purpose rather than small budgets, and offers a three-part test for building shows that survive budget cuts.Alex Cooper's Unwell takes its first outside investment from Patrick Whitesell's firm WTSL at a $500 million valuation, signaling continued investor appetite for podcast creator IP.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this September, running three different events for three different audiences under one roof. He walks through the Business Summit bringing the buy side and sell side of podcasting into one room, the official IAB Podcast Upfront after party, and the reimagined Podcast Movement creator days at just $199 for two full days in Manhattan. Along the way he makes the case for why not a single minute of stage time is for sale, how the partners underwrite it all, and the small idea he's proudest of, a four o'clock block built for the person who doesn't already know everyone in the room.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this September, running three different events for three different audiences under one roof. He walks through the Business Summit bringing the buy side and sell side of podcasting into one room, the official IAB Podcast Upfront after party, and the reimagined Podcast Movement creator days at just $199 for two full days in Manhattan. Along the way he makes the case for why not a single minute of stage time is for sale, how the partners underwrite it all, and the small idea he's proudest of, a four o'clock block built for the person who doesn't already know everyone in the room.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas, a survey of 5,061 U.S. consumers on how creator-based advertising performs across audio, video, social, and newsletters. The two buyers sort which research findings actually move a media plan.The FCC voted 2-1 to repeal the 39% national TV ownership cap, clearing the way for broadcast station-group consolidation and shifting oversight to antitrust courts. Larger groups gain leverage in retransmission talks and more inventory for FAST channels and connected-TV advertising.RSS.com launched a Max plan that publishes video podcasts to Apple Podcasts via HLS streaming with dynamically inserted programmatic ads from episode one. Creators keep 70% of ad revenue with no audience threshold, unlike YouTube's 1,000-subscriber and 4,000-watch-hour requirements.Nielsen agreed to acquire media-verification company DoubleVerify for $2.15 billion in an all-cash deal at $13.60 per share. The combined company spans TV, streaming, digital, social, mobile, and audio measurement with more than $4 billion in annual revenue.The ANA, the 4As, and the IAB are aligning for the first time in nearly a decade on AI governance, retail media standards, and workforce development, culminating in an Industry Leadership Summit this October. The group's AI-governance and measurement work could shape standards that reach audio advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platform or host can take away. Drawing on Sounds Profitable research, he unpacks why 61% of listeners still haven't subscribed, why existing subscribers convert to listening at 87%, and why the real prize isn't promotion but permission and a feedback loop that makes your show better every week. If you care about podcast audience growth, email newsletters, and turning first-party audience data into episodes people actually want, this is the best real estate to own in podcasting.Download The Podcast AtlasWritten by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platform or host can take away. Drawing on Sounds Profitable research, he unpacks why 61% of listeners still haven't subscribed, why existing subscribers convert to listening at 87%, and why the real prize isn't promotion but permission and a feedback loop that makes your show better every week. If you care about podcast audience growth, email newsletters, and turning first-party audience data into episodes people actually want, this is the best real estate to own in podcasting.Download The Podcast AtlasWritten by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and makes the case that audio and social should be planned together rather than pitted against each other.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at roughly £0.18 per listener-hour versus £0.94 in the US, a 5.2x gap, even as podcast ad recall among 18 to 34 year olds hits 86% and outpaces broadcast TV.Comscore expanded its Proximic contextual targeting to Spotify, SiriusXM, Triton Digital, Acast, and Libsyn, enabling episode-level targeting so buyers can purchase podcast ads through the same programmatic tools they use for CTV and display.Steve Raizes warns that brands copying employee creator programs like Starbucks' Green Apron Creators are taking on unpriced obligations, from unsettled copyright ownership and overtime exposure to likeness rights that outlast employment.Podcast advertisers are increasingly valuing a creator's cross-platform reach across YouTube, social, video, and live events over raw download counts, with Acast's Ricardo Neto noting mid-tier creators at 50,000 weekly downloads now drawing buyer attention.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and makes the case that audio and social should be planned together rather than pitted against each other.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at roughly £0.18 per listener-hour versus £0.94 in the US, a 5.2x gap, even as podcast ad recall among 18 to 34 year olds hits 86% and outpaces broadcast TV.Comscore expanded its Proximic contextual targeting to Spotify, SiriusXM, Triton Digital, Acast, and Libsyn, enabling episode-level targeting so buyers can purchase podcast ads through the same programmatic tools they use for CTV and display.Steve Raizes warns that brands copying employee creator programs like Starbucks' Green Apron Creators are taking on unpriced obligations, from unsettled copyright ownership and overtime exposure to likeness rights that outlast employment.Podcast advertisers are increasingly valuing a creator's cross-platform reach across YouTube, social, video, and live events over raw download counts, with Acast's Ricardo Neto noting mid-tier creators at 50,000 weekly downloads now drawing buyer attention.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and argues audio builds trust while social delivers the frequency and retargeting every campaign multiplies against.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at £0.18 per listener-hour versus £0.94 in the US, a 5.2x gap despite comparable reach, with podcast ad recall among 18 to 34 year olds hitting 86% and outpacing broadcast TV.Acast reported Q2 2026 net sales of SEK 775.6m, up 28% year over year and 29% organically, with adjusted EBITDA margin expanding to 7% from 3% as CEO Greg Glenday says the strategy of scaling revenue ahead of costs is working as intended.Comscore expanded its Proximic contextual targeting to Spotify, SiriusXM, Triton Digital, Acast, and Libsyn, enabling episode-level targeting so buyers can purchase podcast ads through the same programmatic tools they use for CTV and display.New Edison Research data finds 65% of US fiction audiobook listeners would be likely to try an AI-narrated title and 61% could not distinguish the AI voice from a human, even as trust concerns and informed wariness about AI-voiced podcasts persist among college educated listeners.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast listeners and Facebook 80%, and argues audio builds trust while social delivers the frequency and retargeting every campaign multiplies against.New research from Sound Insights and Sounds Profitable finds UK podcast advertising priced at £0.18 per listener-hour versus £0.94 in the US, a 5.2x gap despite comparable reach, with podcast ad recall among 18 to 34 year olds hitting 86% and outpacing broadcast TV.Acast reported Q2 2026 net sales of SEK 775.6m, up 28% year over year and 29% organically, with adjusted EBITDA margin expanding to 7% from 3% as CEO Greg Glenday says the strategy of scaling revenue ahead of costs is working as intended.Comscore expanded its Proximic contextual targeting to Spotify, SiriusXM, Triton Digital, Acast, and Libsyn, enabling episode-level targeting so buyers can purchase podcast ads through the same programmatic tools they use for CTV and display.New Edison Research data finds 65% of US fiction audiobook listeners would be likely to try an AI-narrated title and 61% could not distinguish the AI voice from a human, even as trust concerns and informed wariness about AI-voiced podcasts persist among college educated listeners.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters.They kick things off by celebrating Captivate CEO Marc Asquith's induction into Mercury Podcasts' inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report.Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue.The episode wraps up with Jim Louderback's open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances.Links to Interesting Things from This EpisodePeople & OrganizationsCelebrating the Heroes of Indie Podcasting: 2026 InducteesMark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary InducteePodcasts, Apps & PlatformsCaptivate MarketplaceAMIE Campaign ManagementOvercastCleanfeedReports, Articles & ResourcesThe Podcast Atlas: A Map of the Creator Ecosystem - Sounds ProfitableAdvertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood OneAN OPEN LETTER TO META | LinkedInPodcasts & Episodes MentionedWhat Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts541. Why Most Podcasts Don't G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple PodcastsCan Human Creators Still Win i… - New Media Show (Audio) - Apple PodcastsPodnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple PodcastsHome | Too Long Didn't ListenLive Q&A: Inside Captivate's New Monetization Suite - YouTubeHow to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Send James and Sam a message or voicemailThis week, James and Sam talk with Bryan Barletta of Podcast Movement, and Martin Bojtos of Podmasters.Plus, we look at the week's podcasting news, including:• Podcast Movement's New York Audio Week plan, five-day structure and $199 creator ticket strategy• Public session voting balanced by a selection committee to avoid a popularity contest• Sounds Profitable's role as connective tissue, partner perks, events access and comms support• Measurement tension around downloads, 30-second plays, consumption and unified analytics• HLS video implications for distribution, ad delivery and platform power• Creator portals and diversified monetisation through subscriptions, merch and live events• Podmasters at 10 years, diversification as risk control and lessons from near-failure• Spotify video revenue upside versus Apple video cost concerns• Research claims about AI narrators and why methodology matters• One-off premium episode purchases and the friction problem• Kids audio discovery and why curation still lags in major apps• BBC podcast scale outside the UK and podcasts showing up on iPlayer Support the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Bryan Barletta, founder of Sounds Profitable and president of Podcast Movement, shares what to expect at this year's event.Bryan walks me through how Sounds Profitable has grown into a trade association focused on research, education, and connecting buyers and sellers in podcasting. We also dive into how the acquisition by Podcast Movement is transforming this year's event in New York City—with a clear focus on making it easier for creators and advertisers to actually meet and do business.What I love about Bryan's approach is how intentional he is about breaking away from the old “hotel lobby bar” conference model. Instead, Podcast Movement is embracing New York as a real backdrop for networking, independent meetups, and meaningful conversations. Sessions from Podcast Movement are also being made free to watch, so attending in person is all about relationships and collaboration.You can learn more, grab Podcast Movement tickets, and take part in session voting here.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of listeners engage with podcasts during hands busy activities while 77% still report giving the medium their full or nearly full attention.Netflix CMO Marian Lee outlines the streamer's deliberately varied podcast deal strategy, mixing exclusive arrangements like Jay Shetty's with non-exclusive deals as the company adapts its traditional greenlight model to a creator economy where the creator is the brand.Spotify's VP of Product details a multi-year rebuild of the company's ad infrastructure, including a proprietary ad exchange called SAX that has now opened podcast inventory to Amazon DSP buyers, even as Q1 2026 ad-supported revenue dipped 5% year over year despite audience growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of listeners engage with podcasts during hands busy activities while 77% still report giving the medium their full or nearly full attention.Netflix CMO Marian Lee outlines the streamer's deliberately varied podcast deal strategy, mixing exclusive arrangements like Jay Shetty's with non-exclusive deals as the company adapts its traditional greenlight model to a creator economy where the creator is the brand.Spotify's VP of Product details a multi-year rebuild of the company's ad infrastructure, including a proprietary ad exchange called SAX that has now opened podcast inventory to Amazon DSP buyers, even as Q1 2026 ad-supported revenue dipped 5% year over year despite audience growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-form clips, newsletters, and social platforms.Tom Webster's follow-up analysis, The Format That Travels, uses the Atlas data to argue audio wins the ad environment battle, capturing 78% of hands-busy listening moments and topping every platform on listener trust and ad receptivity.Miroma Group acquired audio advertising agency Ad Results Media, marking a major U.S. expansion move that folds ARM's podcast-native performance advertising expertise into Miroma's broader agency portfolio.Ben Robins' latest Purchase Funnel installment digs into UK podcast ad conversion data, finding strong purchase rates among younger listeners but a notable gap among listeners 55 and older compared with other platforms.Cannes Lions recaps from Next Audio's Lemya Soltani and Sounds Profitable's Bryan Barletta highlight how podcast networking events can be run on a shoestring budget, alongside a new Sounds Profitable YouTube panel on why niche podcast communities can outperform broad-reach shows on advertiser metrics.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-form clips, newsletters, and social platforms.Tom Webster's follow-up analysis, The Format That Travels, uses the Atlas data to argue audio wins the ad environment battle, capturing 78% of hands-busy listening moments and topping every platform on listener trust and ad receptivity.Miroma Group acquired audio advertising agency Ad Results Media, marking a major U.S. expansion move that folds ARM's podcast-native performance advertising expertise into Miroma's broader agency portfolio.Ben Robins' latest Purchase Funnel installment digs into UK podcast ad conversion data, finding strong purchase rates among younger listeners but a notable gap among listeners 55 and older compared with other platforms.Cannes Lions recaps from Next Audio's Lemya Soltani and Sounds Profitable's Bryan Barletta highlight how podcast networking events can be run on a shoestring budget, alongside a new Sounds Profitable YouTube panel on why niche podcast communities can outperform broad-reach shows on advertiser metrics.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:A new Sounds Profitable report, The Podcast Atlas, finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for factual accuracy and only 31% skeptical of its ad claims, even as video and clips drive more immediate purchase action.Keyari Page argues the creator economy hasn't replaced traditional media but reorganized it entirely around direct audience relationships, with creator-led models becoming core commercial infrastructure for modern media.A five-market study from NumberEight finds podcast audiences split nearly evenly by gender and skew Millennial, challenging assumptions that listeners are uniformly young or male and pointing to real variation by market and age group.Signal Hill Insights' Paul Riismandel highlights data showing U.S. weekly podcast consumers grew 45% since 2022, with YouTube and Spotify driving new-listener growth as Apple Podcasts' app share declines.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:A new Sounds Profitable report, The Podcast Atlas, finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for factual accuracy and only 31% skeptical of its ad claims, even as video and clips drive more immediate purchase action.Keyari Page argues the creator economy hasn't replaced traditional media but reorganized it entirely around direct audience relationships, with creator-led models becoming core commercial infrastructure for modern media.A five-market study from NumberEight finds podcast audiences split nearly evenly by gender and skew Millennial, challenging assumptions that listeners are uniformly young or male and pointing to real variation by market and age group.Signal Hill Insights' Paul Riismandel highlights data showing U.S. weekly podcast consumers grew 45% since 2022, with YouTube and Spotify driving new-listener growth as Apple Podcasts' app share declines.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltani detailed on LinkedIn how her MENA audio network hosted a Cannes Lions networking event without VC funding, cutting costs through shared boat rentals, local catering, and budget flights. Sounds Profitable's Bryan Barletta shared a similar low-cost Cannes playbook, showing brands don't need big budgets to make an impact at the festival.A Sounds Profitable panel from Cannes Lions, "Riches vs Niches," is now live on YouTube, featuring executives from SoundStack, Red Seat Ventures, ART19, and ADOPTER Media. The group makes the case that niche podcasts can outperform broad-reach shows on engagement, ad rates, and subscription revenue.Deep Blue Sports + Entertainment and Mondo Metrics launched the Women's Sports Index, a real-time platform benchmarking media value across women's sports using social data. The tool aims to fill gaps left by traditional ratings metrics as new women's sports leagues build fan bases largely through social media.Nielsen's May 2026 survey found PM drive listening now leads AM drive across the top 10 U.S. radio markets, with afternoon share continuing to grow year over year. The trend challenges long-standing assumptions about morning drive's dominance in radio ad planning.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltani detailed on LinkedIn how her MENA audio network hosted a Cannes Lions networking event without VC funding, cutting costs through shared boat rentals, local catering, and budget flights. Sounds Profitable's Bryan Barletta shared a similar low-cost Cannes playbook, showing brands don't need big budgets to make an impact at the festival.A Sounds Profitable panel from Cannes Lions, "Riches vs Niches," is now live on YouTube, featuring executives from SoundStack, Red Seat Ventures, ART19, and ADOPTER Media. The group makes the case that niche podcasts can outperform broad-reach shows on engagement, ad rates, and subscription revenue.Deep Blue Sports + Entertainment and Mondo Metrics launched the Women's Sports Index, a real-time platform benchmarking media value across women's sports using social data. The tool aims to fill gaps left by traditional ratings metrics as new women's sports leagues build fan bases largely through social media.Nielsen's May 2026 survey found PM drive listening now leads AM drive across the top 10 U.S. radio markets, with afternoon share continuing to grow year over year. The trend challenges long-standing assumptions about morning drive's dominance in radio ad planning.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 2026, co-published with JAR Podcast Solutions, finds 61% of listeners discover shows through YouTube and social media, while Tom Webster's A New Map for Podcasting and the forthcoming Podcast Atlas argue that platform-native vertical clips, not trailers, drive discovery for audiences under 35.Two industry leaders weigh in on SoundsProfitable.com: Triton Digital's Mattia Verzella explains why cross-channel CPM comparisons mislead publishers and details the floor-pricing "triangle of sadness," and Voxtopica's Richard Fawal argues that mission-driven podcasters at nonprofits, universities, and government agencies deserve research, pricing, and recognition the industry has yet to provide.New data digs into audio's ad effectiveness: the YouGov U.S. Podcast Advertising Report 2026 finds podcast ads are the most-skipped yet least-annoying format, with 60% of listeners taking action after hearing one, while Sounds Profitable and Veritonic launch a free preview of Veritonic Instant Insights to test whether video ad creative holds up as audio before launch.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

En este episodio:El nuevo mapa estratégico del ecosistema del podcasting según Sounds Profitable.Premios PRODU y Spotify refuerzan su compromiso con los pódcasts en español.Spotify presenta cuentas familiares gratuitas con controles parentales para menores.El auge de los newsletters y su integración con el podcasting.Cómo los abogados están utilizando los pódcasts para hacer crecer sus negocios.Mantente al día con la industriaSi quieres recibir las noticias más importantes del mundo del podcasting directamente en tu correo, suscríbete al boletín de Vía Podcast. Cada edición reúne tendencias, estudios, lanzamientos y oportunidades para ayudarte a crecer como creador o profesional del audio.

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 2026, co-published with JAR Podcast Solutions, finds 61% of listeners discover shows through YouTube and social media, while Tom Webster's A New Map for Podcasting and the forthcoming Podcast Atlas argue that platform-native vertical clips, not trailers, drive discovery for audiences under 35.Two industry leaders weigh in on SoundsProfitable.com: Triton Digital's Mattia Verzella explains why cross-channel CPM comparisons mislead publishers and details the floor-pricing "triangle of sadness," and Voxtopica's Richard Fawal argues that mission-driven podcasters at nonprofits, universities, and government agencies deserve research, pricing, and recognition the industry has yet to provide.New data digs into audio's ad effectiveness: the YouGov U.S. Podcast Advertising Report 2026 finds podcast ads are the most-skipped yet least-annoying format, with 60% of listeners taking action after hearing one, while Sounds Profitable and Veritonic launch a free preview of Veritonic Instant Insights to test whether video ad creative holds up as audio before launch.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Tom Webster previews The Podcast Atlas, a new Sounds Profitable research report debuting at Vidcon that maps how audiences move across audio, video, clips, social, and newsletters, finding that vertical clips from platform-native creators drive podcast discovery for listeners under 35 far more than trailers or podcast ads.Richard Fawal, founder and CEO of Voxtopica, argues that mission-driven podcasters at nonprofits, universities, and government agencies are overlooked by the industry, and calls for research, benchmarks, and pricing that recognize their impact beyond downloads and CPMs.A global study of 1,262 campaigns from the Effie x System1 Databank, presented by Mark Ritson at Cannes Lions 2026, finds that campaigns using audio delivered 75% higher profits, 81% greater trust, and 19% more customer acquisition, with profits roughly doubling when audio is paired with emotional creative.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Register here for the Podcast Atlas debut webinar next week!Tom Webster previews The Podcast Atlas, a new Sounds Profitable research report debuting at Vidcon that maps how audiences move across audio, video, clips, social, and newsletters, finding that vertical clips from platform-native creators drive podcast discovery for listeners under 35 far more than trailers or podcast ads.Richard Fawal, founder and CEO of Voxtopica, argues that mission-driven podcasters at nonprofits, universities, and government agencies are overlooked by the industry, and calls for research, benchmarks, and pricing that recognize their impact beyond downloads and CPMs.A global study of 1,262 campaigns from the Effie x System1 Databank, presented by Mark Ritson at Cannes Lions 2026, finds that campaigns using audio delivered 75% higher profits, 81% greater trust, and 19% more customer acquisition, with profits roughly doubling when audio is paired with emotional creative.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, benchmarked against more than a decade of testing data.A new joint study from Radiocentre, the Radio Advertising Bureau, and Commercial Radio & Audio Australia, spanning 1,262 campaigns over 17 years, found that adding audio to the marketing mix delivers a 75% profit uplift, an 81% increase in consumer trust, and a 19% gain in customer acquisition.Prediction market platforms Kalshi and Polymarket are moving into podcasting, with Kalshi backing the Men in Blazers World Cup recap show Night Cup and Polymarket launching the weekly pop culture show What Are the Odds? with Dear Media.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable and Veritonic launched a free preview of Veritonic Instant Insights, a tool that tests audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, benchmarked against more than a decade of testing data.A new joint study from Radiocentre, the Radio Advertising Bureau, and Commercial Radio & Audio Australia, spanning 1,262 campaigns over 17 years, found that adding audio to the marketing mix delivers a 75% profit uplift, an 81% increase in consumer trust, and a 19% gain in customer acquisition.Prediction market platforms Kalshi and Polymarket are moving into podcasting, with Kalshi backing the Men in Blazers World Cup recap show Night Cup and Polymarket launching the weekly pop culture show What Are the Odds? with Dear Media.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Form so we can register you and your team for the beach! Also, we have a custom graphic generator for those looking to announce they're headed to France in a couple of weeks with some flair.Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is magical thinking. He traces his own journey from basic prompt use to running local models on a home server, all without a coding background, to show that these tools are accessible to anyone willing to engage. And he has some pointed advice for anyone still on the fence about embracing AI in their work.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.

This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Form so we can register you and your team for the beach! Also, we have a custom graphic generator for those looking to announce they're headed to France in a couple of weeks with some flair.Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is magical thinking. He traces his own journey from basic prompt use to running local models on a home server, all without a coding background, to show that these tools are accessible to anyone willing to engage. And he has some pointed advice for anyone still on the fence about embracing AI in their work.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and Sound Insights showing podcast ad recall is at near-parity with broadcast television, plus analyst presentations, an annual Podcast Standards Project meetup, and a live episode of Podnews Weekly Review recorded on stage.RAJAR's MIDAS Spring 2026 survey found that 25% of UK adults listen to podcasts weekly, a figure that has remained relatively static since Winter 2024, with podcasts accounting for 6% of adult listening hours — ahead of owned music at 5% and audiobooks at 3%.Goalhanger launched Goalhanger Ventures, a new investment and partnership arm that will back creator-led media businesses, with initial activity including an equity investment in Invisible Media and support for the podcast Backyard Cricket.Spotify announced a wave of new features: a Memberships program for creators, an AI-driven Personal Podcasts feature, and Articles — a library of over 650 narrated long-form magazine pieces available to Premium subscribers through their monthly audiobook allowance or purchasable individually for $1.99.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and Sound Insights showing podcast ad recall is at near-parity with broadcast television, plus analyst presentations, an annual Podcast Standards Project meetup, and a live episode of Podnews Weekly Review recorded on stage.RAJAR's MIDAS Spring 2026 survey found that 25% of UK adults listen to podcasts weekly, a figure that has remained relatively static since Winter 2024, with podcasts accounting for 6% of adult listening hours — ahead of owned music at 5% and audiobooks at 3%.Goalhanger launched Goalhanger Ventures, a new investment and partnership arm that will back creator-led media businesses, with initial activity including an equity investment in Invisible Media and support for the podcast Backyard Cricket.Spotify announced a wave of new features: a Memberships program for creators, an AI-driven Personal Podcasts feature, and Articles — a library of over 650 narrated long-form magazine pieces available to Premium subscribers through their monthly audiobook allowance or purchasable individually for $1.99.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those listeners recalling a podcast ad in the past week at nearly equal rates across genders, offering a direct transatlantic comparison to the 2025 U.S. Advertising Landscape.Owl & Co's Global Podcast Economy Report finds the global podcast industry generated $9.2 billion in revenue in 2025, up 23% year over year, with publishers that treated video as a monetization layer seeing the fastest revenue growth.The fifth annual Podnews Report Card, based on creator feedback, finds YouTube has climbed to second place among major podcast platforms, overtaking Spotify but still trailing Apple Podcasts.Rodrigo Tigre, co-founder and president of Ozen.fm, argues that Brazil's podcast advertising market is dramatically underdeveloped relative to U.S. digital audio and identifies three structural barriers that have now matured enough to be overcome.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, finding that 43% of British adults listen to an ad-supported podcast monthly and 56% of those tune in daily or almost daily.Owl & Co's Global Podcast Economy Report finds the global podcast economy generated $9.2 billion in revenue in 2025, a 23% increase from 2024, with publishers who treated video as a monetization layer growing revenue the fastest.James Murdoch's Lupa Systems agreed to acquire most of Vox Media, including its podcast network, main website, and New York magazine, with CEO Jim Bankoff set to continue running the acquired assets.Data from influencer platform Upfluence shows that top-tier TikTok micro-creators saw average brand deal rates rise 125% in Q1 2026 compared to Q1 2025, as brands shift toward smaller creators and paid content boosting over big-name influencer deals.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-supported platforms across 5,033 adults. Key findings include that 43% of British adults listen to ad-supported podcasts monthly, 79% recalled a podcast ad in the past week, 44% have made a purchase after hearing one, and ad-supported podcasting has outpaced broadcast TV among 18- to 24-year-olds. The UK's BBC heritage sets a higher bar for advertising acceptance than in the US, but the data suggests podcasting clears that bar more reliably than most other formats, positioning it as a strong vehicle for reaching discerning British audiences.Written by Tom WebsterEdited and narrated by Gavin Gaddis

This week in the business of podcasting:New data from the 2026 U.K. Advertising Landscape Study, conducted by Sound Insights for Sounds Profitable, finds that 79% of U.K. podcast listeners recall a podcast ad from the past week — a striking result in a country shaped by decades of ad-free BBC broadcasting, with recall essentially equal across men and women.A Reuters Institute report finds video is reshaping news podcasting at every level, from how shows are produced and discovered to how they make money, with publishers increasingly building around personalities and layering in revenue from events, subscriptions, and merchandise.Amazon Music has launched video podcasts for U.S. iOS and Android users using HLS video within an open RSS ecosystem, starting with ART19-hosted content and expanding to more hosting partners later this summer.Spotify is expanding its video distribution network through five new hosting platform integrations and announcing forthcoming support for Apple Podcasts' HLS video technology, giving creators a path to distribute and monetize video across both platforms simultaneously.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.