Podcasts about sounds profitable

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Best podcasts about sounds profitable

Latest podcast episodes about sounds profitable

Sounds Profitable: Adtech Applied
Remembering Todd Cochrane

Sounds Profitable: Adtech Applied

Play Episode Listen Later Sep 10, 2025 4:22


Let's take a moment to reflect.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

The Jag Show
Taylor Swift and The Future of Podcast Movement

The Jag Show

Play Episode Listen Later Sep 10, 2025 12:40


This year's Podcast Movement convention marked a clear turning point in the evolution of the podcasting industry. I've been attending this event since 2018, and it has always been a valuable space for independent creators like us. But now, the shift toward corporate interests is more evident than ever. With the merger of Podcast Movement and Sounds Profitable, and the major announcement that the 2026 event will move from its usual summer schedule to New York City in September, it's clear the focus is shifting toward advertisers and industry execs. While this move might serve the broader industry well, it raises valid concerns for independent creators who may be priced out or feel sidelined.In a candid conversation with Tom Webster and James Cridland, I asked for clarity on where indie podcasters stand. Tom acknowledged that not everyone will fit into the new model, but there will still be space carved out for us. So while we're keeping an eye on how this transition plays out, we're also considering events like Podfest, which may better cater to creators.One of the most actionable takeaways came from producer Jay Yow, who stressed the importance of wearing headphones while recording. It's not just a technical recommendation—it's essential for clean audio. Poor sound can sabotage a good show, especially on remote platforms like Riverside or Squadcast. His argument? If Taylor Swift can wear headphones on camera, so can we.We also revisited the ongoing debate between video and audio podcasting. While video is great for discovery—especially on YouTube—audio remains the foundation. As Johnny Podcasts puts it: audio is your shoes, video is your socks. You can skip socks, but you can't skip shoes. Resources should go to audio first, especially since many YouTube “viewers” are actually just listening in the background.The biggest research insight came from Hal Rood and Tim Bronsil's "The Podcast Study," who revealed that most listeners focus on just three main podcasts, spending 75% of their time with their favorite. To stand out, we need to avoid wasting those critical first 30 seconds of our show. Open strong, skip the fluff, and immediately give listeners a reason to stick around. It's what separates a casual listener from a loyal one.Rob Walch of Libsyn reminded us again that shortcuts like “buying downloads” are scams. Real growth takes time, and authenticity matters more than inflated numbers. Despite claims of 4.6 million podcasts, only around 354,000 are active. The space is wide open if we're consistent and committed.Finally, we dove into SEO and PSO strategies. SEO helps our episodes show up in search results, while PSO focuses on discoverability within platforms like Apple and Spotify. To win at both, we need smart titling, backlinking, frequent publishing, and full show notes on our websites.All in all, the industry is changing fast—but with the right tools and mindset, there's still room for independent voices like ours to thrive. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com

I Hear Things
Remembering Todd Cochrane

I Hear Things

Play Episode Listen Later Sep 10, 2025 4:22


Let's take a moment to reflect.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

The Feed The Official Libsyn Podcast
301 2025 Podcasting Landscape, Claiming Your Show in Apple Podcasts and Reverse Churn

The Feed The Official Libsyn Podcast

Play Episode Listen Later Sep 9, 2025 64:20


Understanding podcast downloads and metrics, including what is the podcast market size? Insights from the Podcast Landscape 2025 report (part 1), claiming your podcast in Apple Podcasts when you don't have access to your original email, sharing your podcast in Spotify just got easier, and stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

Rejoice
301 2025 Podcasting Landscape, Claiming Your Show in Apple Podcasts and Reverse Churn

Rejoice

Play Episode Listen Later Sep 9, 2025 64:20


Understanding podcast downloads and metrics, including what is the podcast market size? Insights from the Podcast Landscape 2025 report (part 1), claiming your podcast in Apple Podcasts when you don't have access to your original email, sharing your podcast in Spotify just got easier, and stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!

The Focus and Bloom Podcast en Español | Marketing y Creación de Contenido
Colaboración vs Competencia en el Podcasting Tendencias 2025, SEO y Video Podcast

The Focus and Bloom Podcast en Español | Marketing y Creación de Contenido

Play Episode Listen Later Aug 29, 2025 28:16


En este episodio comparto las tendencias más recientes en el video podcasting, insights exclusivos desde Podcast Movement 2025, y una colaboración especial con Tropical Podcasting. Hablamos de la competencia vs colaboración en la industria del podcast, la importancia del contenido multilingüe, y claves para optimizar tu podcast en YouTube, Spotify y Apple Podcasts.Además, descubrirás consejos prácticos para hacer crecer tu audiencia, mejorar tu flujo de trabajo como podcaster, y mantener la motivación celebrando las pequeñas victorias.Un agradecimiento especial a:Conecta con Julio y Tropical Podcasting  @TropicalPodcasting  Suscríbete al Newsletter de Tropical Podcasting https://www.tropicalpodcasting.com/Conecta con Ana Xavier  @thepodcastspace  Conecta con Charlotte Bayala https://www.instagram.com/cancercaregiverpodcast/GRATIS Descarga mi Guía de YouTube para Podcasters aquí: https://www.focusandbloomstudios.com/guia-de-youtube-para-podcastersRegístrate para ver el webinar del Podcast Landscape 2025https://soundsprofitable.com/research/the-podcast-landscape-2025/Ahorra tiempo en la producción de tu podcast con el Complete Podcast Bundle focusandbloomstudios.com/podcastbundle-espanol*Algunos de estos son enlaces de afiliados por los cuales puedo recibir una pequeña comisión por las compras realizadas.Mi Equipo Favorito para Podcast, Vídeo y Fotografía para la Creación de Contenido*https://kit.co/focusandbloomMis Herramientas y Recursos Favoritos para Emprendedores*https://www.focusandbloomstudios.com/recursosPrueba Riverside.fm Utiliza el código Bloom15 y recibe 15% de descuento en tu suscripciónhttps://shorturl.at/of17F¿Deseas apoyar el canal? Cómprame un cafecito (Buy me a Coffee) aquíbuymeacoffee.com/bloomcreativo//////////////////////////////////////////////////00:00 – Presentación: colaboración sobre competencia en podcasting01:54 – Qué esperar en este episodio: video, tips y contenido multilingüe02:57 – Updates de Podcast Movement (Colaboración con Tropical Podcasting)03:40 – Social media, comunidad y qué hacer con la data de tu podcast04:17 – ¿Audio vs vídeo?11:24 – Fusión de Sounds Profitable y Podcast Movement18:35 – El valor de asistir a conferencias de podcasting20:40 – Tips para mejorar tu podcast22:45 – Flujo de trabajo: simplifica tus herramientas24:12 – Podcast Search Optimization (PSO) y el ranking en Apple Podcasts y Spotify25:30 – Lección personal: paciencia y contenido multilingüe//////////////////////////////////////////////////Suscríbete al Podcast de Bloom CreativoYouTube: https://www.youtube.com/@bloomcreativopodcast/podcastsApple Podcasts: https://podcasts.apple.com/us/podcast/bloom-creativo-podcast/id1621125230Spotify: https://open.spotify.com/show/5tQUC0renDD2rCPg0tU8al?si=47de1e867d724a3d&nd=1&dlsi=85547bf1034843e2Consulta las notas del episodio de Bloom Creativo Podcasthttps://www.bloomcreativopodcast.com//////////////////////////////////////////////////Aquí está cómo puedes trabajar conmigo:Reserva una Podcast Content Power Hour: https://www.focusandbloomstudios.com/coaching//////////////////////////////////////////////////Mantente Conectado:IG: https://www.instagram.com/focusandbloomstudios/Hola, soy Yesenia, fotógrafa convertida en coach y productora de vídeo podcasts, podcaster y youtuber. Ayudo a emprendedores creativos y organizaciones a lanzar y hacer crecer sus podcasts, generando impacto y amplificando el mensaje de sus marcas. Soy la anfitriona de Bloom Creativo Podcast y Focus & Bloom Podcast (en inglés), donde comparto estrategias sobre vídeo, podcasting y marketing digital para emprendedores.Términos y Condiciones y Descargo de Responsabilidad para YouTube y Podcastinghttps://www.focusandbloomstudios.com/youtube-and-podcastingdisclaimer-and-terms-and-conditions

Oxford Road Presents: The Divided States of Media
Podcast Movement 2025 and Beyond: Bryan Barletta Tells Our Team What Comes Next

Oxford Road Presents: The Divided States of Media

Play Episode Listen Later Aug 27, 2025 52:11


This week on the Media Roundtable, we're taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O'Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Bryan Barletta, the founder of Sounds Profitable and newly named President of Podcast Movement. Together, they unpack what the merger means for creators, advertisers, and the future of industry events–and everything else they took away from this year's Podcast Movement.Bryan shares how he plans to evolve the conferences, balance creator and advertiser needs, and bring new focus to content and measurement. The team reflects on hot topics and perennial trends from the week: rising podcast consumption, the video surge, programmatic momentum, and frequency as the new buzzword. These topics are not going away–so get the scoop from those with boots on the ground.““The [podcasting] space changes every two years. It feels like a brand new industry.”—Bryan Barletta, founder of Sounds Profitable and President of Podcast MovementThe recap covers: the Sounds Profitable + Podcast Movement deal, why the flagship event is moving to New York, for good; what advertisers should expect next year; and our team's takes on the evolving conversations on video, attribution, and programmatic.Let's get into it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Podcasting Morning Chat
359 - Podcast Movement Recap, Digital Twins by Hey Gen & New Gemini Video Features

The Podcasting Morning Chat

Play Episode Listen Later Aug 27, 2025 57:25


Would you trust a digital twin to produce all your content for you? Because that is now possible with Hey Gen's new "digital twin" feature. That's just one of the hot headlines on today's news day. We also break down Podcast Movement 2025's headline-making merger with Sounds Profitable and what it means for creators, as well as the latest podcast charts, Google Gemini's updates, and new AI video tools. We also tease Taylor Swift's first-ever podcast appearance (more on this tomorrow) and community members share real talk from their experiences at one of this year's largest podcasting events, Podcast Movement. Episode Highlights: [03:27] Podcast Charts and Statistics[08:18] Upcoming Podcasting Events[20:11] AI News and Innovations[29:59] Digital Twins[31:17] AI and Cybersecurity[34:49] Personalization with AI[39:53] Podcast Movement and Industry Changes[45:34] Reflections on Podcast Movement Event[55:28] Taylor Swift's Podcast DebutLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comPodnews:www.Podnews.netBecome Their Favorite Podcast Guest:https://bit.ly/47PdUytAfros & Audio: www.afrosandaudio.comHey Gen: https://www.heygen.com/pricingFlow: https://bit.ly/467FmWWNew Heights:www.youtube.com/@newheightshowSounds Profitable:https://soundsprofitable.comRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Mon Carnet, l'actu numérique
{RÉFLEXION} - Grandes tendances de la balado avec Stéphane Berthomet

Mon Carnet, l'actu numérique

Play Episode Listen Later Aug 27, 2025 7:06


Stéphane Berthomet revient cette semaine sur trois grandes actualités du podcast. D'abord, Podcast Movement qui achète Sounds Profitable, renforçant le lien entre conférences et données financières du secteur. Ensuite, Amazon réorganise Wondery, transférant ses podcasts narratifs vers Audible et licenciant plus de 100 employés, pour recentrer Wondery sur les formats de divertissement. Enfin, Spotify mise sur l'IA avec traduction automatique et clonage de voix, une stratégie qui ouvre de nouveaux marchés mais soulève des enjeux éthiques et juridiques pour les créateurs.

Sounds Profitable: Adtech Applied
News Podcast Audience Grows, Sounds Profitable's Future, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 22, 2025 12:09


This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier for collaborator brand deals to give credit to everyone, and what podcasting left on the table during the Taylor Swift album announcement. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

I Hear Things
News Podcast Audience Grows, Sounds Profitable's Future, & More

I Hear Things

Play Episode Listen Later Aug 22, 2025 12:09


This week in the business of podcasting: Sounds Profitable merges with Podcast Movement, podcast audiences want choice, a look at news podcast listener demographic changes, YouTube is making it easier for collaborator brand deals to give credit to everyone, and what podcasting left on the table during the Taylor Swift album announcement. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

NotiPod Hoy
Anuncios creados con IA no generan emoción ni recordación de marca

NotiPod Hoy

Play Episode Listen Later Aug 19, 2025 3:01


Entérate de lo que está cambiando el podcasting y el marketing digital:-El uso indebido de la IA perjudica la efectividad de los anuncios de radio.-YouTube Music elimina silencios para mejorar la escucha de pódcast.-Abiertas las inscripciones para los XV Premios de la Asociación Podcast.-Podcast Movement y Sounds Profitable se unen en un acuerdo millonario.-Nacen los premios Women Who Podcast para reconocer a podcasteras independientes.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Podnews Daily - podcasting news
Podcast Movement and Sounds Profitable announce merger

Podnews Daily - podcasting news

Play Episode Listen Later Aug 18, 2025 5:51 Transcription Available


New leadership and new venues for the industry events. Sponsored by Riverside. Heading to Podcast Movement in Dallas? Stop by our booth (#408) to say hello to Stephen and the team from Riverside to talk all things podcasting! https://podnews.net/cc/3001 Visit https://podnews.net/update/podcast-movement-sounds-profitable for the story links in full, and to get our daily newsletter.

Sounds Profitable: Adtech Applied
Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 18, 2025 5:49


Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

I Hear Things
Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More

I Hear Things

Play Episode Listen Later Aug 18, 2025 5:49


Today in the business of podcasting: Sounds Profitable and Podcast Movement merge, Dentsu is opening a podcast network in India, and Billboard looks at the numbers for Taylor Swift's last podcast appearance. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Sounds Profitable: Adtech Applied
What Is A Podcast Supposed To Be?

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 13, 2025 6:10


Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

I Hear Things
What Is A Podcast Supposed To Be?

I Hear Things

Play Episode Listen Later Aug 13, 2025 6:10


Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Sounds Profitable: Adtech Applied
How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 11, 2025 7:15


Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

I Hear Things
How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More

I Hear Things

Play Episode Listen Later Aug 11, 2025 7:15


Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue YouTube is so big its advertising should be regulated like a broadcaster, Seattle's audio drama scene is booming, and The Hill publishes an op-ed about how MeidasTouch Podcast is outpacing The Joe Rogan Experience. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Sounds Profitable: Adtech Applied
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 6, 2025 9:18


New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 6, 2025 5:52


Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

I Hear Things
From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

I Hear Things

Play Episode Listen Later Aug 6, 2025 9:18


New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

I Hear Things
Audiobooks+ Arrives in US, Von Interviews Cartoon, & More

I Hear Things

Play Episode Listen Later Aug 6, 2025 5:52


Today in the business of podcasting: a reminder of the Sounds Profitable job board, Spotify launches Audiobooks Plus in the US, Theo Von interviews Hank Hill, and podcast advertising's ability to drive fans to action. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

How Stories Happen
Tom Webster: podcasting's top researcher on how to tell the story of numbers

How Stories Happen

Play Episode Listen Later Aug 5, 2025 34:43


We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emotional storyteller or data-driven communicator?Our guest today is the perfect person to challenge this assumption. It's Tom Webster! Tom is a legend in the podcast space. He's a partner at Sounds Profitable, an organization which researches and seeks to grow the audio business. For nearly three decades, Tom's insights and advice have helped steer this entire industry forward, and he's led hundreds of audience research projects for organizations spanning six continents and shows ranging from Howard Stern to All Things Considered.Tom's book is called The Audience Is Listening: A Little Guide to Building a Big Podcast, and just before this episode, Tom and Sounds Profitable won an award for Best Data Storytelling from the Content Marketing Institute.It's only fitting that he shares with us in this episode how to tell the stories of numbers, as well as the 3 traits to a podcast or any project capable of finding passionate fans.ABOUT ME, JAY ACUNZO:Subscribe to my free newsletter at jayacunzo.com/newsletterWork with me one-on-one: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, InstagramI help experts differentiate and resonate. Together, I work with you to develop a distinct and memorable premise driving your platform, turn that big idea into signature IP you own, and help you embody it as a speaker and storyteller. Compete on the impact of your thinking, not the volume of your marketing. This makes it easier to win more and better clients.You've done lots of things. Now it's time to [be] a thing. Stop chasing attention and become more highly sought.***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify  JOIN MY PUBLIC SPEAKING ACCELERATOR:Enrollment is now open for my 8-week virtual program, with personalized 1:1 support and group coaching calls, along with video lessons, video reviews of your speech, and more. Reserve your spot. Space is limited. Visit jayacunzo.com/signaturetalk — the next cohort starts September 8.

Sounds Profitable: Adtech Applied
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 1, 2025 10:09


This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

I Hear Things
Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More

I Hear Things

Play Episode Listen Later Aug 1, 2025 10:09


This week in the business of podcasting: Sounds Profitable has a new study focusing on how podcast audiences drive action, Magellan AI has a chart of their top movers and shakers in the podcast ad world, Spotify wants fans to "Read like they Listen", audio fiction is becoming a strategic IP play for Hollywood talent, and Astronomer hired Maximum Effort to address the Coldplay situation.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment. 

Sounds Profitable: Adtech Applied
Podcast Ads Drive Action, Local Radio Reporting Returning, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 30, 2025 6:37


Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

I Hear Things
Podcast Ads Drive Action, Local Radio Reporting Returning, & More

I Hear Things

Play Episode Listen Later Jul 30, 2025 6:37


Today in the business of podcasting: Sounds Profitable has published a new report called Driving to Action, Andreessen Horowitz is looking to pay $400k to build out a podcast network, how broadcasters are adapting to young sports fans' desire for instant clips and highlights, and a Fox affiliate in Grand Rapids is the latest Scripps TV station to assign designated neighborhood reporters. Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or clicking here to go straight to today's installment.

Sounds Profitable: Adtech Applied
What I Learned From The Longest-running One-Person Show in Vegas

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 23, 2025 10:21


Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians? Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisRegister for Sounds Profitable's next research webinar.Find the full article here on Sounds Profitable.

I Hear Things
What I Learned From The Longest-running One-Person Show in Vegas

I Hear Things

Play Episode Listen Later Jul 23, 2025 10:21


Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians? Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisRegister for Sounds Profitable's next research webinar.Find the full article here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 21, 2025 6:13


Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC proper, and Sounds Profitable won the 2025 Content Marketing Institute award for Best Data Storytelling.Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or by clicking here for today's specific post.

I Hear Things
Apple Podcasts Data Upgrade, Public Broadcast Funding, & More

I Hear Things

Play Episode Listen Later Jul 21, 2025 6:13


Today in the business of podcasting: Apple Podcasts have new listener reports (and Dan Misener has a suggestion for a future one), The New York Times looks at the audience of multi-hour chat podcasts, an overlook at how public broadcasting is impacted by the Senate rescinding $1b in funding, Nicolle Wallce's MSNBC podcast now is aired on MSNBC proper, and Sounds Profitable won the 2025 Content Marketing Institute award for Best Data Storytelling.Find links to every article mentioned by heading to The Download's section of SoundsProfitable.com, or by clicking here for today's specific post.

Sounds Profitable: Adtech Applied
The Podcast Preservation Paradox

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 9, 2025 12:56


Preservationists fear video stealing podcasting's soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they're both right.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

I Hear Things
The Podcast Preservation Paradox

I Hear Things

Play Episode Listen Later Jul 9, 2025 12:56


Preservationists fear video stealing podcasting's soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they're both right.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Brandwidth On Demand

When audio pros want honest answers about growing their audience, they call Tom Webster.In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what's working—and what's not—in the evolving world of audio-first content.Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.He also drops straight talk on why public radio teases and repurposed morning shows won't cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio's most underrated asset.This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

Sounds Profitable: Adtech Applied
Taking Podcasts on the Road, Lessons from Cannes, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 20, 2025 10:19


This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

I Hear Things
Taking Podcasts on the Road, Lessons from Cannes, & More

I Hear Things

Play Episode Listen Later Jun 20, 2025 10:19


This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

Sounds Profitable: Adtech Applied
Mattresses and Metrics

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 12, 2025 9:04


Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

I Hear Things
Mattresses and Metrics

I Hear Things

Play Episode Listen Later Jun 12, 2025 9:04


Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 9, 2025 7:59


Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.Find links to everything mentioned right here on SoundsProfitable.com

I Hear Things
Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

I Hear Things

Play Episode Listen Later Jun 9, 2025 7:59


Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.Find links to everything mentioned right here on SoundsProfitable.com

Sounds Profitable: Adtech Applied
Why Podcasting's Advertising Advantage Is Bigger Than We Thought

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 5, 2025 8:35


The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

I Hear Things
Why Podcasting's Advertising Advantage Is Bigger Than We Thought

I Hear Things

Play Episode Listen Later Jun 5, 2025 8:35


The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 4, 2025 5:52


Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com

I Hear Things
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More

I Hear Things

Play Episode Listen Later Jun 4, 2025 5:52


Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com

Sounds Profitable: Adtech Applied
Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 2, 2025 6:34


Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.Find links to every article mentioned here on SoundsProfitable.com

I Hear Things
Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More

I Hear Things

Play Episode Listen Later Jun 2, 2025 6:34


Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.Find links to every article mentioned here on SoundsProfitable.com

The Podcasting Morning Chat
313 - Podcast Ad Recall, the Sirius Lawsuit, and RSS Video Drops Soon

The Podcasting Morning Chat

Play Episode Listen Later May 29, 2025 40:55


Did you know female podcast listeners remember ads better than any other media platform? Today, we dig into why podcast ads, especially those integrated naturally, stick with both men and women more than TV, YouTube, or social media. That surprising stat came from Sounds Profitable, and it sparked a deeper conversation about trust, routine, and connection in audio storytelling. We also cover Apple Podcasts' big debut at The Podcast Show in London, where they revealed it was their most successful year yet. Additionally, we discuss new features from Spotify and the increasing importance of transcripts, not just for legal accessibility, but also for genuine listener value. Whether you're curious about industry shifts, the impact of video podcasting, or how listener habits are changing, this episode brings a roundup of what's shaping the future of the medium. Tune in for insights, industry updates, and more.Episode Highlights: [02:00] Personal Experiences with Podcast Ads[14:23] Clubhouse Premium Features[20:05] Discussion on Pocket Casts and Recommendations[21:41] SiriusXM and Podcast Transcription Legal Issues[22:38] Importance of Transcripts for Accessibility[24:34] Transcription Tools and Practices[35:12] Open Video Podcasting and RSS Specification[36:49] Encouragement for New Podcasters​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Podnews:www.Podnews.netEmpowered Podcasting Conference 2: https://www.empoweredpodcasting.comApple's Resources for Podcasters: https://podcasters.apple.com/support/?type=NewsThe Podcast Show: https://www.thepodcastshowlondon.com/Sirius Agrees to Mediate in Transcription Suite: https://bit.ly/3Z7lGP9Video Podcasts Distributed via RSS:https://bit.ly/4dG8TcrThe Podcasting Advertising Anomaly: New Research on Attention and Genderhttps://soundsprofitable.com/article/podcast-advertising-anomaly/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Sounds Profitable: Adtech Applied
International Audio Listening, Book-Buying on Spotify, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later May 23, 2025 7:45


This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a webinar coming up in a couple weeks. Find links to everything mentioned at the newsletter page, available here on SoundsProfitable.com

Sounds Profitable: Adtech Applied
Eventful Podcasting

Sounds Profitable: Adtech Applied

Play Episode Listen Later May 15, 2025 7:38


A look at the power of doing live events for podcasting as an industry, as well as individual podcasts.Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.