New Media Show (Video)

In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis,  Media Research VP at Coleman Insights. “It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.” This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple's push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? “Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.” We talk about how audience habits often outweigh platform features, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago. We also discuss how this shift is creating a more fragmented publishing environment for creators. Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities. “We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.” Jay and I also explore the broader competitive chessboard. That includes YouTube's dominance in video & video podcast consumption, Spotify's continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. This episode is really about where podcasting is headed as a medium, not just one Apple feature update. If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss. Chapters: 00:00 Apple Video Podcast Push 00:47 Meet the Hosts 01:56 Apple Streaming Update 03:14 Early Podcasting Era 05:19 YouTube Spotify Takeover 07:05 Can Apple Compete 08:25 Research YouTube Wins UX 10:30 Awareness Drives Usage 12:07 Netflix Podcasting Fit 15:58 Discovery Algorithms Habits 18:10 Apple Video Hidden Toggle 19:26 Audio Quality vs Video 22:22 Brand Content Trust Matrix 24:05 Apple Podcasts Brand Gap 24:51 Differentiation Over Video 25:41 RSS and HLS Debate 27:09 Why Listeners Choose Apple 28:03 Zune Era Video Podcasts 30:07 YouTube Parallel History 30:59 Winning Tech Standards 33:16 Reaching Younger Audiences 36:48 Hosting Costs and HLS 39:05 Creator Burden of Video 41:20 Future Screens in Cars 43:23 Marketing and Discovery Fixes 45:35 Alternative Enclosures Path 46:49 Wrap Up and Where to Follow Guest Jay Nachlis LinksJay Nachlis LinkedIn: https://www.linkedin.com/in/jaynachlis/Coleman Insights: https://colemaninsights.com/Tuesdays with Coleman: https://colemaninsights.com/blog/ Host Rob Greenlee and Show LinksNew Media Show: https://newmediashow.com/Rob Greenlee: https://robgreenlee.com/Trust Factor Lab: https://trustfactorlab.com/Adore Creator Network: https://adorenetwork.com/Podcast Hall of Fame: https://podcasthall.com/Rob Greenlee YouTube: https://youtube.com/@robgreenleeRob Greenlee LinkedIn: https://linkedin.com/in/robgreenleeRob Greenlee Instagram: https://instagram.com/robwgreenlee The post Can Apple Make Video Podcasts Matter? | Jay Nachlis #656 first appeared on New Media Show.

Podcast discovery feels harder in 2026, not because creators stopped trying, but because attention is now split across podcast apps, YouTube, short-form video feeds, newsletters, and search-driven recommendations. On this recorded episode of the New Media Show, host Rob Greenlee shares the screen and a microphone with Arielle Nissenblatt, 2026 Podcast Hall of Famer and Founder of EarBuds Podcast Collective and Head of Community and Content at Pinwheel by Audily, to break down what is actually changing right now and what creators can still do that consistently grows audience and trust. “Arielle brings a listener-first, creator-first perspective that cuts through the noise. Platforms matter, but they are not the whole story. If a show is not clearly positioned, consistently delivered, and genuinely recommendable, the best metadata in the world will not create retention.” This episode focuses on the practical middle ground: respect the power of platforms, but build your growth strategy around behaviors you can control. “A big part of that conversation is Apple's renewed push into video podcasts and what an HLS-based video experience signals for the direction of distribution.” Rob frames it as part of a broader convergence toward a unified listen-and-watch experience, where measurement and monetization are easier for platforms when content is native. “Arielle agrees that video is becoming an important top-of-funnel entry point, not because every show should be video-first, but because platforms can more easily optimize what they can see, track, and sell.” We also talk through Spotify's monetization strategy and what it means when major platforms keep building native paths to get paid. The underlying point is that creators need to understand the economics behind product decisions. “The more platforms own the experience, the more they can shape the rules of distribution, monetization, and visibility.” Then we get into the part that matters most for working creators: what still works. “Arielle argues that recommendation culture remains one of the most underused growth engines in podcasting. Word of mouth, curated lists, and community flywheels can outperform algorithm chasing, especially for shows that serve a clear audience with a clear promise.” That is exactly why EarBuds has remained durable for years in a market that constantly reinvents itself. “Human curation is still a superpower because it creates trusted signals that travel even when platforms turn the knobs.” Community comes up too, with a reality check. Not every show needs a community, and not every audience wants one. “The test is whether people are already reaching for a deeper connection and shared identity around your content. When that demand exists, the community can compound trust and retention. When it does not, forcing it can drain your energy and distract you from the actual product, the show.” If you are building in 2026, the creators who win are not the ones who panic-switch formats every quarter. They are the ones who lock in a format strategy, build audience ownership where possible, and package their content for multiple environments without losing the core promise that makes listeners return. Quick answers people are searching for: Is podcast discovery broken in 2026? It is fragmented. People discover shows across apps, video platforms, newsletters, and search experiences, so creators need packaging that works across multiple paths. Do I need a video to grow a podcast? Not always. Video is becoming a common entry point, but growth still comes from clarity, consistency, and ease of recommendation. What is the fastest reliable growth lever right now? Recommendation loops: collaborations, curated lists, newsletters, and audience sharing that create real trust signals. What should creators prioritize this year? Format strategy, audience ownership, cross-platform packaging, and a repeatable workflow you can sustain. Show and Guest Links: Host Rob Greenlee https://robgreenlee.com/ (Rob Greenlee) New Media Show https://newmediashow.com/ (New Media Show) Rob Greenlee Live Podcasts https://robgreenlee.com/live-podcasts/ (Rob Greenlee) Rob Greenlee & New Media Show YouTube https://www.youtube.com/@RobGreenlee (Rob Greenlee) Spoken Human Show – YouTube https://www.youtube.com/@spokenhuman (Rob Greenlee) LinkedIn – Rob Greenlee https://www.linkedin.com/in/robgreenlee (Rob Greenlee) Instagram – Rob Greenlee https://www.instagram.com/robwgreenlee (Rob Greenlee) X.com – Rob Greenlee https://x.com/robgreenlee (Rob Greenlee) Adore Podcast Network https://AdoreNetwork.com (Rob Greenlee) Podcast Hall of Fame https://PodcastHall.com (Rob Greenlee) Guest Arielle Nissenblatt LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt EarBuds Podcast Collective: https://earbuds.audio/ Pinwheel by Audily: https://pinwheelshows.com/The post Podcast Growth and Discovery in 2026 | Arielle Nissenblatt #655 first appeared on New Media Show.

As AI becomes more embedded into content creation, discovery, and distribution, one truth is becoming clearer: the long-term winners in media may not be the fastest or the most automated. They may be the most human. That was the core idea behind this conversation with Erin Diehl of Improve It! and the host of the Workday Playdate Podcast, and New Media Show host and Podcast Hall of Fame Inductee Rob Greenlee on New Media Show Episode 654, where we explored what it really means to build a media business rooted in trust, emotional connection, authenticity, and memorable audience experiences. Erin Diehl, founder of improve it! and host of the Workday Playdate podcast, brings a distinctive perspective to this discussion. Her work sits at the intersection of improv, leadership, communication, and community-building. On her podcast and in her live workshops, she focuses on helping people reconnect with empathy, listening, adaptability, humor, and playfulness as practical tools for stronger communication and leadership. Erin describes those same qualities as the traits of both a great improviser and a great human, and that framing shaped this entire conversation. (itserindiehl.com) What made this episode especially timely is that it did not treat AI as the enemy. Instead, it argued that AI is becoming part of the infrastructure of modern media, especially in discovery, distribution, workflow, and scale, while human presence remains the true differentiator. I said during the episode that creators are still in the human media business, and Erin agreed that what continues to work is the authenticity of human experience. That idea matters because audiences are increasingly surrounded by an abundance of content. When everything becomes easier to generate, the value of presence, perspective, vulnerability, and emotional resonance goes up. Erin argued that humanity is not becoming less important in the AI era. It is becoming more important. She pointed to empathy, trust, culture, and connection as qualities that are not going away, even as new technologies reshape jobs, workflows, and media formats. A major theme in this conversation was the role of play in serious work. Erin's approach is not about being frivolous. It is about using play, improv, and emotional openness to create real breakthroughs in communication. In her workshops, she guides people step by step out of their comfort zones, not to embarrass them but to help them reconnect with spontaneity, attentiveness, and confidence. She explained that many adults lose that natural instinct for play as they grow older, replacing it with judgment, self-doubt, and emotional caution. Her work is designed to reverse some of that pattern and reawaken more authentic human interaction. We also talked about how this translates directly into content creation. Erin shared that her podcast has become more than just a show. It is part of a broader ecosystem that supports her workshops, speaking, community, and business growth. She uses monthly themes to shape her episodes, guest selection, social content, and offers. That strategy helps create consistency, clarity, and a stronger trust pathway between audience attention and business outcomes. It is a smart reminder that a podcast today often works best when it is part of a larger media and relationship-building system. Another valuable part of this episode was Erin's openness about team building. She made it clear that creating across podcasting, social media, video, live events, and community is difficult to sustain on one’s own. She credited her team with helping manage production, guest coordination, marketing, logistics, sales, and creative execution. That is an important lesson for professional creators and media entrepreneurs. Building a durable media business often means building systems and support around your voice, not trying to do every part of the machine alone. We also dug into mindset, self-expression, and the emotional reality of being a creator today. Erin spoke candidly about doubt, comparison, and the danger of code-switching or muting your true personality to fit an environment. Her advice was direct: find the people, audiences, and teams that allow you to be more fully yourself. In a media environment increasingly shaped by algorithmic incentives and imitation, that may be one of the most important strategic advantages a creator can have. This episode is really about a bigger question facing everyone in podcasting, video, and digital media right now: if AI can help produce and distribute content at scale, what still makes a creator matter? The answer from this conversation is not just better tools or smarter systems. It is humanity. It is the ability to make people feel seen, understood, energized, and connected. That is what creates trust. That is what builds community. And that is what makes a media business more durable over time. Brief Episode Description In New Media Show Episode 654, Rob Greenlee talks with Erin Diehl, founder of improve it! and host of Workday Playdate, about what it takes to build a truly human media business in an AI-driven era. They explore why trust, empathy, emotional intelligence, playfulness, authenticity, and community may become even more valuable as AI expands across media creation and distribution. The conversation also looks at how improv principles can strengthen podcasting, leadership, content strategy, live events, and audience connection. Erin shares how she built her business and shows around human transformation, while Rob frames why creators still need to think of themselves as being in the human media business first. Key Takeaways – Creators are still in the human media business, even as AI becomes more useful for discovery, workflow, and distribution. – Authenticity, empathy, trust, and emotional connection are becoming more valuable as content volume increases. – Improv skills like listening, adaptability, humor, and presence map directly to stronger media creation and leadership. – A podcast works best when it is part of a broader ecosystem that includes community, services, events, and business strategy. – Monthly content themes can help creators build a more focused and sustainable content engine across multiple platforms. – In-person human experiences still have unique power in an increasingly digital media world. – A strong team can be essential for creators trying to build across audio, video, social, and live experiences. – The future of media may depend less on sounding polished and more on being unmistakably human. Relevant Links Host Rob Greenlee https://robgreenlee.com/ (Rob Greenlee) New Media Show https://newmediashow.com/ (New Media Show) Rob Greenlee Live Podcasts https://robgreenlee.com/live-podcasts/ (Rob Greenlee) Rob Greenlee & New Media Show YouTube https://www.youtube.com/@RobGreenlee (Rob Greenlee) Spoken Human Show – YouTube https://www.youtube.com/@spokenhuman (Rob Greenlee) LinkedIn – Rob Greenlee https://www.linkedin.com/in/robgreenlee (Rob Greenlee) Instagram – Rob Greenlee https://www.instagram.com/robwgreenlee (Rob Greenlee) X.com – Rob Greenlee https://x.com/robgreenlee (Rob Greenlee) Adore Podcast Network https://AdoreNetwork.com (Rob Greenlee) Podcast Hall of Fame https://PodcastHall.com (Rob Greenlee) Guest Erin Diehl https://www.itserindiehl.com/meet-erin (itserindiehl.com) improve it! https://www.learntoimproveit.com/ (learntoimproveit.com) Workday Playdate Podcast https://www.learntoimproveit.com/podcast-page (learntoimproveit.com) Workday Playdate on Apple Podcasts https://podcasts.apple.com/us/podcast/workday-playdate/id1508450538 (Apple Podcasts)The post Building a Very Human Media Business | Erin Diehl #654 first appeared on New Media Show.

New Media Show #652 with Rob Greenlee and Lauren Shippen On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry's video-first discovery push. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today's platforms?” Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. Quick answers for creators What is the episode about A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026. Should fiction podcasts become video podcasts to grow Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model. What is the biggest mistake fiction creators make Trying to solve growth with promotion before fixing story retention fundamentals like onboarding, pacing, cadence, and season design. How should fiction shows think about video? As budget tiers. Start with lightweight discovery assets and only move toward full narrative adaptation if the economics and workflow support it. Topics we cover – Why fiction creators feel pulled between story-first goals and video-first platform expectations – The top growth inputs fiction creators still control, even when platforms shift – Story architecture that drives retention before promotion pacing, onboarding, cadence, and season design – Video pressure: what is real, what is hype, and what creators should ignore – Audio only vs video for fiction when format helps and when it hurts – Budget tiers for video lightweight discovery assets vs full narrative adaptation – Trailers as conversion assets and how to build a simple start here listener path – Why human recommendations still beat algorithm chasing for story shows Community reality checks what to prove before building Discord or fan spaces – Where AI helps scripted storytelling workflows, and where it can damage authorship and trust – A practical 30-day growth plan for fiction podcasters Chapters: 00:00 Story Versus Screen 01:41 Meet Lauren Shippen 03:22 What Counts As Podcast 06:00 Video As Discovery 08:18 Netflix Podcast Strategy 15:30 Monetization And Paywalls 19:48 Apple Video Feed Tension 22:36 Always On Audio Fiction 27:47 Audience Growth Beyond Podcasts 32:50 AI Slop Versus Art 40:21 Sports Analogy For AI 42:38 Why AI Lacks Heart 43:31 Gaming and Interactive Futures 45:03 If Everyone Can Generate It 47:10 The Internet Shapes AI Adoption 48:45 Podcasting as Human Story 51:14 Blurring Fiction and Truth 54:01 Atypical Artist Slate Tour 57:17 Making Shows Work Economically 01:03:54 Producing and Adapting Workflow 01:06:04 Origin Story Bright Sessions 01:10:21 New Projects and Immersive Marketing 01:14:14 Serial Model and Journalism Worries 01:15:38 Fiction Podcast Evolution 01:17:22 Wrap Up and Next Episode Tease Featured projects mentioned The Bright Sessions Rebel Robin 2000 and Late Breaker Whiskey Resource Links: Host: Rob Greenlee [https://robgreenlee.com] The New Media Show [https://newmediashow.com/] Adore Network [https://AdoreNetwork.com] Podcast Hall of Fame [https://PodcastHall.com] Rob on YouTube [https://YouTube.com/@RobGreenlee] Rob on LinkedIn [https://LinkedIn.com/in/robgreenlee] Guest: Lauren Shippen [https://www.laurenshippen.com/] Atypical Artists [https://www.atypicalartists.co/] Book Rob Calendly [https://calendly.com/robgreenlee]The post Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652 first appeared on New Media Show.

On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple's announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026.  They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing.  The episode breaks down Apple's preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS.  They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business.  The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs.  James and Rob discuss alternate enclosures (Podcasting 2.0) as an open path to wider app support, reference iHeart's stated support for video via RSS alternate enclosures, and highlight creator concerns about losing separate audio edits when video replaces the audio feed during playback.  They also touch on device support (not initially on Apple TV; CarPlay doesn't show video; Vision Pro support) and briefly discuss future RSS innovation ideas like comments, payments, transcripts, and location tags, plus a short note on upcoming podcast events (Podcast Show London, Podcast Movement New York, Podcast Movement at SXSW). Chapter Topics: 00:00 Welcome + Why Apple's Video Podcast Update Matters 01:31 Apple Brings Video Front-and-Center (and Why Now) 06:00 The New Playback Experience: Full-Screen Video & One Feed 10:49 How Apple's HLS Video Works (and Why It's Better) 11:36 The Money Shift: Dynamic Video Ads & Apple's Per-Impression Fee 17:59 Rollout Timeline, Unknown Specs, and Early Partner Shows 23:54 Partners, Two Ingestion Paths, and the RSS vs HLS Debate 34:47 Hands-On Demo: Video Icons, Turn Video Off, and MP4 vs HLS 39:47 Bandwidth, Scrubbing, and What HLS Enables for Measurement 44:16 Quality/Resolution Questions + Missing Apple TV (for Now) 46:26 CarPlay & Vision Pro: Where Apple Podcasts Video Actually Plays 47:09 Will HLS Replace MP3 for Audio? Monetization, Costs, and Reality Check 49:51 Apple vs Spotify: Open Hosting, Dynamic Ads, and Why This Helps Creators 52:30 Audio Isn't ‘Video Without Pictures': Why Separate Edits Matter 55:21 Will It Work With Spotify for Creators? Partners, Megaphone, and Pressure 01:00:02 How HLS Interstitials Work: Client-Side Ad Breaks and Spec Unknowns 01:07:48 Keeping RSS Relevant: Alternate Enclosures, Comments, Payments, and New Tags 01:13:48 Local Podcasting & Specialized Apps: Location Tag, TuneIn, and the Future 01:20:20 Wrap-Up: Conferences, Cold Weather, and Final Goodbyes What you will learn in this episode – How Apple's HLS video differs from RSS MP4 enclosures in real-world creator workflows  – Why HLS segment-based delivery enables adaptive streaming and modern video ad insertion – What Apple's limited launch partner list means for hosting competition and creator choice  (Podnews) – https://podnews.net/article/video-apple-podcasts-details – How Apple Podcasts Connect API keys work, and what they do and do not grant to hosting providers – https://podcasters.apple.com/support/5593-how-to-publish-video – How creators should decide between RSS video, Apple HLS video, and other platform video strategies in 2026 – https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming Links for show notes Watch live or On Demand https://newmediashow.com Apple announcement https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/ Apple creator documentation https://podcasters.apple.com/video-apple-podcasts  https://podcasters.apple.com/support/5593-how-to-publish-video https://podcasters.apple.com/support/3684-video-podcasts  Podnews analysis https://podnews.net/article/video-apple-podcasts-details  https://podnews.net/update/apple-podcasts-hero  Guest James Cridland, Editor, https://Podnews.net https://james.cridland.net/biography/  Host Rob Greenlee, 2017 Podcast Hall of Fame Inductee https://robgreenlee.com https://www.linkedin.com/in/robgreenlee https://www.youtube.com/@RobGreenlee https://x.com/robgreenlee https://PodcastHall.comThe post Apple's New Video Podcast Deep Dive | James Cridland #651 first appeared on New Media Show.

AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs. In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI. Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools. This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves. As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving. Key topics covered in this 60-minute conversation -AI-generated podcast hosts and synthetic media explained in plain language -How AI personalities are created using story plus technology -How listeners build trust and emotional attachment with AI voices -Disclosure and transparency for AI-generated content -Authenticity and credibility in AI-created podcasts versus human-created podcasts -Ethics, consent, voice, likeness, and IP issues in synthetic media -Brand safety, advertising readiness, and monetization for AI-hosted shows -Platform discovery and distribution when AI content volume explodes -What human creators should do now to stay differentiated and future-proof? -Practical strategies for building trust and growth in 2026 and beyond Who this episode is for -Podcast creators and video creators -Media companies, podcast networks, and platform teams -Advertisers and brand safety leaders -Listeners curious about AI-generated content and the future of podcasting Watch live at YouTube.com/@RobGreenlee and join the conversation Watch On-Demand/Podcast Audio and Video Versions at https://newmediashow.com  Guest Jeanine Wright, Inception Point AI https://www.inceptionpoint.ai Host Rob Greenlee https://robgreenlee.com https://www.youtube.com/@RobGreenlee https://www.youtube.com/@spokenhuman https://www.linkedin.com/in/robgreenlee https://www.instagram.com/robwgreenlee https://x.com/robgreenlee https://AdoreNetwork.com https://PodcastHall.com 00:00 Introduction to the New Media Show 00:55 Guest Introduction: Janine Wright 01:42 Addressing AI Controversies 05:18 AI’s Impact on Jobs and Content Quality 13:36 Exploring AI-Generated Content 14:41 AI Personalities and Content Creation 22:42 Future of AI in Content Creation 31:32 Transparency and Ethical Considerations 43:25 Human Creators in an AI-Driven World 46:40 Exploring Swap Farms and Bot Traffic 47:28 The Evolution of Podcast Quality 50:45 AI in Video Content Creation 52:20 Digital Clones and Ethical Considerations 56:50 AI Personalities and Content Creation 01:04:19 The Future of AI in Podcasting 01:23:09 Advertiser Reactions and Industry Impact 01:25:43 Final Thoughts and Future ConversationsThe post How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 first appeared on New Media Show.

This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026: What actually grows a podcast or show (and what doesn't)? – Jordan's core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge. From there, the conversation expands into the bigger shift happening right now: – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution. They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere. After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience: – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don't always convert to long-form listeners/viewers. – Guest/social amplification that's genuinely value-add (not generic promo spam). – Niche community, value-first posting built around knowing exactly who your show serves. – Owned audience via email/newsletter + even a WhatsApp group concept. – AI clip volume + testing (alternate cuts, tighter versions, experimentation). – Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking. – Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices. Guest: Jordan Harbinger Website: https://www.jordanharbinger.com Podcast: https://www.jordanharbinger.com/podcast/ YouTube: https://www.youtube.com/@JordanHarbinger Instagram: https://www.instagram.com/jordanharbinger/ LinkedIn: https://www.linkedin.com/in/jordanharbinger X: https://x.com/jordanharbinger Host: Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.comThe post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show.

The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando,  Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media). This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere. What we cover: -Audio podcasting vs video podcasting and what audiences actually want -Why content first matters more than format wars -The roots of video in early podcasting and why it feels full circle again -Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts -Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale Guests and Links: James Cridland Podnews – https://podnews.net/ Podnews Weekly Review – https://weekly.podnews.net/ Rox Codes Flightcast – https://flightcast.com/ Rox Codes – https://rox.codes/ Philip Nelson Nelco Media – https://nelco.media/ Philip Nelson – https://nelco.media/about/ Rob Greenlee and New Media Show Links Rob Greenlee Website – https://robgreenlee.com/ New Media Show (Audio & Video) – https://newmediashow.com/ New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee Podfest Expo – https://podfestexpo.com – https://podcasthall.comThe post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show.

The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator's Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby. The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you. Topics we cover: – How to separate business money from personal without overcomplicating it – How to track income across multiple platforms without headaches – How to set aside taxes automatically even in uneven months – How to make smarter gear decisions without wrecking cash flow – How to build simple repeatable financial systems that creators can follow – What to focus on in 2026 to run a real creator business that lasts – 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026 Watch Live and Subscribe: New Media Show Website – https://newmediashow.com Rob Greenlee Website – https://robgreenlee.com Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee Podcast Hall of Fame – https://podcasthall.com Adore Creator Network – https://AdoreNetwork.com Passion Struck Network – https://PassionStruckNetwork.com Rob Greenlee LinkedIn – https://www.linkedin.com/in/robgreenlee Book Rob Greenlee – https://calendly.com/robgreenlee Ralph Estep Jr Links: Content Creators Accountant Website and free resources https://contentcreatorsaccountant.com The Content Creators Accountant Podcast https://contentcreatorsaccountant.com/podcastThe post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show.

This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it's heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting's evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?” Together, Rob and Cliff discuss why the industry may now be entering what's being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences. The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions. Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships. The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it's “over” or “dead.” This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively. Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Cliff Ravenscraft https://CliffRavenscraft.com https://PodcastAnswerMan.comThe post What's a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.

In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd's passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience. Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along. By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away. Rob Greenlee Rob Greenlee Website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Podcast Network https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Mike Dell Blubrry Podcasting https://blubrry.com https://MikeDell.com Audio Chapters: 00:00 Introduction and Guest Introduction 01:00 Reflecting on Podcasting Changes 01:25 The Importance of Podcast Structure 03:19 Balancing Planning and Spontaneity 04:58 Engaging the Audience 08:08 Navigating Algorithms and Goals 18:54 Hyperlocal and Niche Podcasting 34:26 Live Shows and Audience Interaction 42:34 Improving Podcasting Skills 43:03 Maintaining Authenticity in Production 43:32 Handling Technical Glitches 44:33 Simplifying Video Production 44:46 Using Streaming Platforms Effectively 48:52 Importance of Lower Thirds and Titles 50:12 Editing and Post-Production Tips 56:59 Building a Community 01:01:02 Engaging with Your Audience 01:07:51 Q&A Session 01:12:46 Final Thoughts and AnnouncementsThe post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd's legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year's inductee class reflects both the early pioneers and today's global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify's “top podcast” charts to Apple's long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful. Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show's roots while leaning hard into the realities of today's business of podcasting. Rob Greenlee Rob Greenlee website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Creator Network and shows hub https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Rob Walch Libsyn podcast hosting and network https://libsyn.com Podcast411 with Rob Walch https://podcast411.com The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.

On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years. Todd's influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators. Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd's extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.

The episode titled “Bryan Barletta of Podcast Movement: What's Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob's previous discussions about Podcast Movement … Continue reading Bryan Barletta of Podcast Movement: What's Next for the Show? → The post Bryan Barletta of Podcast Movement: What's Next for the Show? appeared first on New Media Show.

In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views. Todd kicks off the conversation by expressing gratitude for the listeners. Rob … Continue reading Podcast Movement Recap and Insights #641 → The post Podcast Movement Recap and Insights #641 appeared first on New Media Show.

In this episode titled “Podcasting's Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event. The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending … Continue reading Podcasting's Future Is a Choice → The post Podcasting's Future Is a Choice appeared first on New Media Show.

In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd's anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and … Continue reading Overcast quietly tests built-in transcripts! → The post Overcast quietly tests built-in transcripts! appeared first on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an … Continue reading Independent Podcasts Build Massive Annual Revenue → The post Independent Podcasts Build Massive Annual Revenue appeared first on New Media Show.

In this episode titled “Adam Curry Returns and Spotify's Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink). As they delve into the numbers, Todd and … Continue reading Adam Curry Returns and Spotify's Seven Million Shows – LOL → The post Adam Curry Returns and Spotify's Seven Million Shows – LOL appeared first on New Media Show.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats. The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. … Continue reading Additional Video Podcast Format via RSS → The post Additional Video Podcast Format via RSS appeared first on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple's 20th anniversary of supporting podcasts. The episode begins with Todd and Rob checking in with each other, with Todd sharing updates … Continue reading Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 → The post Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 appeared first on New Media Show.

In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later. Todd discusses … Continue reading Expanding Podcast Image Standards for a Better Cross-App Experience → The post Expanding Podcast Image Standards for a Better Cross-App Experience appeared first on New Media Show.

In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry's AI image generation capabilities as seen in … Continue reading YouTube Doubles Down on Podcasts → The post YouTube Doubles Down on Podcasts appeared first on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space. The episode opens with Todd welcoming Rob back from a trip to … Continue reading YouTube isn't Podcasting King → The post YouTube isn't Podcasting King appeared first on New Media Show.

In this episode titled “Podcasting's Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob's potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change. Todd discusses the current landscape of podcasting, … Continue reading Podcasting's Future: Are We Losing Sight of Creators? → The post Podcasting's Future: Are We Losing Sight of Creators? appeared first on New Media Show.

In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and … Continue reading New Media Show – Is this the End? → The post New Media Show – Is this the End? appeared first on New Media Show.

In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth. The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular … Continue reading The Shift from Word-of-Mouth to Social Media in Podcasting #628 → The post The Shift from Word-of-Mouth to Social Media in Podcasting #628 appeared first on New Media Show.

In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry's current state, including recent earnings reports and trends in advertising revenue. The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due … Continue reading The Growing Ad Revenue in Podcasting → The post The Growing Ad Revenue in Podcasting appeared first on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation. Todd mentions a recent situation involving deep fakes, … Continue reading Women in Podcasting and the Rise of Female Listeners → The post Women in Podcasting and the Rise of Female Listeners appeared first on New Media Show.

In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd's team's experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence. The episode begins with Todd and Rob welcoming listeners and noting their … Continue reading Podcast Movement Insights and Survey Trends → The post Podcast Movement Insights and Survey Trends appeared first on New Media Show.

The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the … Continue reading What is a Podcast Today? → The post What is a Podcast Today? appeared first on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting … Continue reading The Infinite Dial Insights & HLS Streaming Explained → The post The Infinite Dial Insights & HLS Streaming Explained appeared first on New Media Show.

In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey. Rob introduces the idea of podcast superfans, referencing an article that illustrates … Continue reading Harnessing Superfans for Podcast Success #622 → The post Harnessing Superfans for Podcast Success #622 appeared first on New Media Show.

In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years. The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his … Continue reading Navigating the Podcasting Landscape in 2025 #621 → The post Navigating the Podcasting Landscape in 2025 #621 appeared first on New Media Show.

In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast. Mark expresses his excitement about being on the show and describes Adobe Podcast's growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into … Continue reading Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 → The post Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 appeared first on New Media Show.

In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry's challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd … Continue reading Reaching for Five Billion in Podcast Advertising #619 → The post Reaching for Five Billion in Podcast Advertising #619 appeared first on New Media Show.

In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he's been trying to gain efficiencies by assessing … Continue reading Podcasting 2.0: Progress and Challenges #618 → The post Podcasting 2.0: Progress and Challenges #618 appeared first on New Media Show.

In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs. They transition into a deeper discussion about podcasting, specifically focusing … Continue reading IAB Certification, CodeADX & Artificial Intelligence #617 → The post IAB Certification, CodeADX & Artificial Intelligence #617 appeared first on New Media Show.

Local Podcasting: Should we lean in, or is it for naught? In this episode, “The Power of Local Content in Podcasting,” hosts Todd Cochrane and Rob Greenlee welcome listeners and mark their six-hundred-sixteenth episode. They humorously suggest that donations of $616 be a worthy goal. They engage in light banter about their podcasting journey, donation … Continue reading The Power of Local Content in Podcasting #616 → The post The Power of Local Content in Podcasting #616 appeared first on New Media Show.

In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he … Continue reading Client Side Tracking in Podcast Apps Live Now #615 → The post Client Side Tracking in Podcast Apps Live Now #615 appeared first on New Media Show.

The episode starts with Todd Cochrane and Rob Greenlee discussing the complexities of keeping up with technological updates and verifications. They illustrate the rapid pace of technological advancements and their impact on their daily podcasting operations, setting the tone for a conversation on how these technologies intersect with new media. 1. **Podscribe December Ranker Analysis:** … Continue reading The Hybrid Podcasting Era: Merging Audio and Video #613 → The post The Hybrid Podcasting Era: Merging Audio and Video #613 appeared first on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee dive deep into the controversy surrounding the Honey Extension and its impacts on affiliate marketing. The episode unfolds with both hosts catching up and sharing brief updates about their personal and professional activities, notably referencing Todd's impending return to the United States and Rob's back-to-back … Continue reading Honey Extension Controversy: Unveiling Affiliate Scams #612 → The post Honey Extension Controversy: Unveiling Affiliate Scams #612 appeared first on New Media Show.

In this episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the hosts discuss their predictions for podcasting in 2025. The conversation starts with Todd discussing the various online streaming platforms he has been experimenting with, specifically StreamYard, Riverside, and Restream. He shares frustrations about these platforms' usability features, noting that … Continue reading New Media Show – Podcasting Predictions for 2025 #611 → The post New Media Show – Podcasting Predictions for 2025 #611 appeared first on New Media Show.

In this podcast episode titled “Tired of the Video Discussion? Thank, Spotify / YouTube,” hosts Todd Cochrane and Rob Greenlee engage in a comprehensive discussion around various aspects of podcasting, technology, and media platforms. The episode initiates with Todd explaining their switch to a new recording platform, Riverside, due to issues with video quality on … Continue reading Tired of the Video Discussion? Thank, Spotify / YouTube #610 → The post Tired of the Video Discussion? Thank, Spotify / YouTube #610 appeared first on New Media Show.

Is Dave Winer intentionally ignoring the advancements of RSS that the Podcasting 2.0 initiative has been undertaking? I contend he has.  In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee engage in a varied discussion that starts with a casual conversation about Thanksgiving experiences and quickly dives into deeper issues regarding the … Continue reading Dave Winer & RSS #609 → The post Dave Winer & RSS #609 appeared first on New Media Show.

In this episode of the podcast “Podcasting is the Media,” hosts Todd Cochrane and Rob Greenlee explore significant changes and developments within the podcasting industry. Todd Cochrane starts the conversation by reflecting on the broad perspective that podcasting and online media have become synonymous with mainstream media. Rob mentions specific shifts, like Comcast's move away … Continue reading Podcasting is the Media #608 → The post Podcasting is the Media #608 appeared first on New Media Show.

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the podcasting industry. 1. **Podcast Hall of Fame Updates:** – Rob Greenlee talks about his recent work with the Podcast Hall of Fame, including updating the website and setting up a new board of governors to make the … Continue reading Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 → The post Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 appeared first on New Media Show.

In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and its impact on traditional media, politics, and advertising. The episode begins with Todd experiencing technical issues with his RODECaster Duo, … Continue reading Legacy media is dead – Long live Podcasting! #606 → The post Legacy media is dead – Long live Podcasting! #606 appeared first on New Media Show.

In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics: 1. Download Fraud in Podcasting: The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which … Continue reading Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 → The post Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 appeared first on New Media Show.

In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm … Continue reading Trump on Rogan and Podcast Insights with guest Matt Cundill #604 → The post Trump on Rogan and Podcast Insights with guest Matt Cundill #604 appeared first on New Media Show.

In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. … Continue reading The Future of Podcast Monetization: Beyond Traditional Ads #602 → The post The Future of Podcast Monetization: Beyond Traditional Ads #602 appeared first on New Media Show.