Podcasts about Oxford Road

This week on the Media Roundtable, we're taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement.On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O'Connor, Julia Palermo, and James Ingrassia—plus a special guest appearance from Bryan Barletta, the founder of Sounds Profitable and newly named President of Podcast Movement. Together, they unpack what the merger means for creators, advertisers, and the future of industry events–and everything else they took away from this year's Podcast Movement.Bryan shares how he plans to evolve the conferences, balance creator and advertiser needs, and bring new focus to content and measurement. The team reflects on hot topics and perennial trends from the week: rising podcast consumption, the video surge, programmatic momentum, and frequency as the new buzzword. These topics are not going away–so get the scoop from those with boots on the ground.““The [podcasting] space changes every two years. It feels like a brand new industry.”—Bryan Barletta, founder of Sounds Profitable and President of Podcast MovementThe recap covers: the Sounds Profitable + Podcast Movement deal, why the flagship event is moving to New York, for good; what advertisers should expect next year; and our team's takes on the evolving conversations on video, attribution, and programmatic.Let's get into it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable, we're bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here?This episode is a recording of Dan Granger's keynote presentation of Oxford Road's annual State of Audio Advertising report, which gave attendees the answer.The free report is now available too–download it now for the full experience at oxfordroad.com/soaa25.In his address, Dan touches the industry's most pressing topics—attribution, fragmentation, and the rise of video—and calls for marketers to mobilize around standards that unlock growth. He introduces new data from Oxford Road's “What Brands Want” survey, challenges assumptions about channel spend versus consumption, and gives Chief Audio Officers in attendance a road map for the year ahead.“When we define the medium, we can align on metrics. And when we align on metrics, we can unlock scale.”—Dan Granger, CEO of Oxford RoadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is everything" media narrative, an update to The Podscape is here, and Oxford Road has a new report on the lift provided by running ads on YouTube podcasts.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

This week on the Media Roundtable, we're giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever.Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first: using passive panel data to measure the true impact of podcast simulcasts on YouTube. The pilot study, developed in partnership with Keith Friedenberg of Media IDentity Graph (MIDG), measures what marketers have only guessed at—and proves YouTube podcast ads can deliver statistically significant lift.This episode is a companion to our groundbreaking white paper, Inside the Walled Garden: Breaking New Ground on YouTube Podcast Measurement, available NOW for free download: https://oxfordroad.com/simulcast.The team is talking: Cracking the Simulcast Code, What YouTube Viewers Really Look Like, The Lift That Bucks the Trend, and more."To our knowledge, this is the first time YouTube podcast impressions have been specifically measured—and we've been able to put a number on what they contribute to a client's business."—Giles MartinSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock (because they do), and the ad industry has an entry-level problem for college grads. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Amazon's restructuring of Wondery signals deeper issues with their podcast strategy as they distribute operations across Audible, creator services, and advertising divisions while losing approximately 110 jobs in the process.• Amazon's track record with podcast acquisitions has been underwhelming, including Art19's low market share and unfulfilled promises for high-profile shows• Dan Granger from Oxford Road suggests the reorganization represents a recalibration toward more integrated audio ecosystems• Sean King from Veritone emphasizes the importance of balancing host-read ads with other advertising forms• Patreon creators have earned over $10 billion since 2013, now receiving $2 billion annually—equal to the entire US podcast ad market• UK age verification requirements for mature content are forcing platforms like Spotify to implement face scanning or ID uploads• Riverside has quietly launched a podcast hosting service that sends video to YouTube but only audio to other platforms• New podcast technology includes Todd Cochran's GuestMatchPro for connecting content creators and specialists for interviews• True Fans is testing a new advertising option called True Ads allowing creators to purchase placement on the homepageSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

This week's archival pull from What's a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz.Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what's worth protecting as the lines between audio, video, and algorithm blur.“[As a listener], you're giving me your time—and your time is more valuable than money.”—Guy RazThe team is talking: The Podcast Intimacy Advantage, Video as an Add-On, Goodbye to Gatekeepers, and more. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"The best of everything you can really ask for." This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media Strategy, Tecovas), and Oxford Road's own James Ingrassia (EVP, Client Services), the episode captured the insights, inspiration, community—and gorgeous sunsets—that defined this year's event.The team is talking: Hosts Know Their Audience Best, Industry-First Simulcast Measurement, Breakout Sessions FTW, and more. Let's jump in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CAOs, always remember: being exclusive isn't all it's cracked up to be when open distribution is a growth strategy.This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-growing podcast brand in the world!). This episode is sponsored by our friends at Libsyn.The team is talking: Decentralized Growth, Measurement Headaches, and Why Humility Wins. Let's jump in…“We want to be everywhere, all the time—and never reliant on one singular platform.” —Christiana Brenton (Co-Founder & CRO, FlightStory)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on “What's a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He's a perfect guide for this podcast voyage. The team is talking: In Creators We Trust, Podcasting's New Identity, Audience Connection, and more. Let's dig in.“[Podcasting] was the first form of the creator economy.”Evan Shapiro (renowned Media Universe Cartographer) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kill the word podcast? Our guest votes yes.This week on “What's a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.”AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with all types of content.” Oh. And in the podcast vs. simulcast debate? He's 11/10 “simulcast.” Dan and AJ are also talking: Be a Mini-Disney, Everything Everywhere All at Once, Find What Clicks, and more. Let's get into it.“Simulcast doesn't put itself in a box necessarily. When I'm talking to creators or fans and I say the word ‘simulcast,' they see it's in multiple places. It just sort of clicks immediately without having to explain it.”– AJ Feliciano (former GM of The Roost Network)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve's article on Joe Rogan's podcast status.Why? Because a podcast is still the best place for an open exchange of ideas–even ideas about what is and isn't a podcast. Plus, the cement's still wet on our new podcast definition, so it's time for a gut check. Dan and Steve also cover Picking a Platform, Earning Attention, and more. This week's episode is sponsored by The Daily Wire.“Consumers hold all the power. They can bypass anything they don't want. So the opportunity for most marketers that isn't being taken advantage of is: make something that people want.”- Steve Pratt (Founder, The Creativity Business)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reminder: Shows don't need a million downloads to make an impact.This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody's gone before, to discuss how there's plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What's a Podcast? - The Extended Interviews” is sponsored by Claritas.“I'm not the anti-video guy. I just want to stick up for, hey, there's nothing wrong with heading down to the basement and talking about Star Trek with your friends.” John McDermott (Co-Founder, Caloroga Shark Media)The team is talking: Jimmy Buffett's Business Model, YouTube's Numbers Game, Podcast Peer Pressure, and more. Let's voyage in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hope you're good at math, because podcasting is about to multiply.This week on the Media Roundtable limited series “What's a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting. “I want it [the podcast definition] to be a virus… If we let it grow, it's easier to kick out the things that are very clearly not it.” - Bryan BarlettaThe team is talking: the Popular Kids, YouTube's Top Shelf, Identity Crises, and more. Let's dig in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass.Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What's a Podcast? - The Extended Interviews.” This week's episode is sponsored by our friends at Fairing.“ You really have to be very thoughtful and show cunning in the way that you deal with advertising and promotion…. that's where you protect yourself and your right to make whatever you want.“Ira Glass (Host, Executive Producer, This American Life) The team is talking: Promo Power, Blueprints, The Feels, and more. Let's dig in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we're recapping the highlights of Podcast Show London 2025 with notable attendees. This week's episode is sponsored by our friends at ALLCITY Network.For the next best thing to a front row seat, we've assembled an all-star panel of audio industry insiders to share their fresh insights.Giles Martin (EVP, Strategy, Oxford Road) hosts:Jarrod Klawinsky - (Director, Digital Media, Oxford Road)Rosemary Scalabrino - (Director, Business Development, Veritone One)Parastoo Hosseini - (International Audio Manager, Oxford Road)Steven Abraham - (President, International, Oxford Road)“ We talk about global, but everybody's really very, very, very local.” Steven Abraham - (President, International, Oxford Road)These all-stars are talking: Collabs with Giants, Brand Moves, Being a Local, and more. Let's jump in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CAOs, there's a number out there in the world that if you knew it, it'd change your business forever. Our guest on this week's episode of the Media Roundtable found that number— How'd he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIGGEST number in podcasting and why it matters.“ I estimated the global podcast economy to be worth $7.3 billion.” — Hernan Lopez, (Founder, Wondery & Owl & Co)They're talking: Counting What Counts, Why Definitions Matter, Audio Wins, and more. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CAOs, the most important thing to remember is this: Chase your audience and success will follow.This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road & Veritone One) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored by our friends at Libsyn."You have to chase the audience. That's what the big media companies are learning how to do. And that's what podcasting has to learn how to do."Steven Goldstein (Founder & CEO, Amplifi Media)The team is talking: Listener Behaviors by the Numbers, The Audio-Only Lane, and Growing Pains. Let's jump in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ah, podcasts–those “little masterpieces for your ears.” We're back with another episode of our limited series, ‘What's a Podcast? - The Extended Interviews.' We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road and Veritone One) hosts:Larry Rosin (President, Edison Research)Hilary Ross Shafer (VP, Podcast and YouTube Influencer, Veritone One)James Cridland (Editor, Podnews and Podcast Business Journal) and Nick Giorgio (Director, Media and Customer Acquisition, SimpliSafe)”Podcasting's unique selling point has always been that it's something for your ears when your eyes are busy.”James Cridland (Editor, Podnews and Podcast Business Journal)The team's talking: Podcasting's Identity Crisis, Podcast Growing Pains, and CAO ad outlook. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What's a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road and Veritone One) hosts Ben, Brett, and Jordy Meiselas (Co-founders, MeidasTouch Network) to discuss the tips and tricks the brothers use to build and scale their wildly successful podcast-turned-media-network.“ Everything we do is malleable. While podcasts feel like they have been around for a long time, it's still such a new industry… You can never get too comfortable. Always be looking at ‘how is this changing? What's next?”Brett Meiselas, (Co-founder, MeidasTouch Network)They're talking: Growth Hacks, Serving your Audience, Family SWOT Analysis, and more. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Media Roundtable limited series: “What's a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing.Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast' is in 2025. This episode is a culmination of all that work: a debate to finally forge one definition to rule them all. “ It's such an American idea, this democratization of voices–this fact that now there is actually representation of interests that were underserved for so long.”Dan Granger (CEO, Oxford Road and Veritone One)Together we're talking: Consumers vs the Industry, the Spirit of Podcasting, Video Inclusion, and more. Let's dig in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Presenting, The Media Roundtable Limited Series: “What's a Podcast? – The Extended Interviews.” This week we have a guest who's not only influential in podcasting history but in Oxford Road history too. This week's episode is sponsored by our friends at ALLCITY Network. During interviews for the series, Dan Granger (CEO, Oxford Road and Veritone One) got a chance to sit down with audio legend Adam Carolla (Host of The Adam Carolla Show).“ Big picture, the people with the voices and the people with the ideas are gonna win. That's what makes it pure.”Adam Carolla (Podcast Pioneer, Host of The Adam Carolla Show)Together they talked: Audio Magic, Betting on Yourself, Podcasting's Meritocracy, and more. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We chat with Emma Turner from the Independent Podcast Awards; and about the new definition of a podcast from Oxford Road.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road and Veritone One) hosts a full panel of Audio All-Stars:Bart Roselli (SVP, Media, Oxford Road and Veritone One)Conor Doyle (President, Oxford Road and Veritone One)Miranda Romano (SVP, Media, Oxford Road)Stew Redwine (VP Creative Services, Oxford Road and Veritone One)“Now we can go out to the marketplace and try to get a lot of competing factions to start rowing in the same direction for everybody's mutual benefit.”Dan Granger (CEO, Oxford Road and Veritone One)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textContent boundaries have been blurred, challenging traditional definitions of what constitutes a podcast. Jordan and Kevin discuss Oxford Road's What is a Podcast? survey and the problems that come when the definition is unclear. Have you ever had an embarrassing foot-in-mouth experience? Send us your response for our next episode. (Anonymous submissions welcome!)Support the showContact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!

Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable.

Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable.

The world's only podcast solely dedicated to audio ads is back! Brought to you by this week's sponsor Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound."Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Death. Suzanne did the hard work of reconciling with her grandfather Robert Lusser's dark legacy as a Nazi scientist, then had to find a way to sell her show to networks and advertisers. Suzanne and Stew dive into why difficult subject matter done well is well worth supporting.“Clarity has a cleverness all of its own.”Stew Redwine (VP, Creative Services, Oxford Road)And no episode of Ad Infinitum is complete with an ad break-down. This week, Stew and Suzanne check out winners and losers from BetterHelp, Amazon Pharmacy, Rocket Money, and Ritual. Let's dig in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week's biggest audio industry moves.Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars:- James Cridland, (Editor, Podnews and Podcast Business Journal)- Neal Lucey, (EVP of Strategy & Product, Oxford Road)- Spencer Semonson, (Media Supervisor, Oxford Road)- Courtney O'Connor (Director of Podcast Media, Veritone One)“ If you cut your advertising, fewer people will buy your stuff.”- James Cridland, (Editor, Podnews and Podcast Business Journal) The team is talking: Podcasting for Good, YouTube Lite, Wondery's FAST moves, Tariffs vs Ad Budgets, and more. Let's jump in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week's biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Business Journal) - Neal Lucey, (EVP of Strategy & Product, Oxford Road) - Spencer Semonson, (Media Supervisor, Oxford Road) - Courtney O'Connor (Director of Podcast Media, Veritone One) “ If you cut your advertising, fewer people will buy your stuff.” - James Cridland, (Editor, Podnews and Podcast Business Journal) The team is talking: Podcasting for Good, YouTube Lite, Wondery's FAST moves, Tariffs vs Ad Budgets, and more. Let's jump in.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Podcast is for the Children." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media's hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Advertising Strategy & Creative Services, Gen-Z Media). GZM has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like: Six Minutes, The Unexplainable Disappearance of Mars Patel, and of course, The Big Fib. “We've got these incredible audiences that span ages and that trust us.” Deborah Goldstein (Executive Producer, Head Writer, Host of “The Big Fib”) Together, the team is talking—Work That's Worth It, 7 Magic Words, and Thinking of the Children, while breaking down ads from BetterHelp, Mint Mobile, Amazon, and yep, Gen-Z Media.

The Media Roundtable is back! This week we're following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Veritone One), Bart Roselli (SVP Growth, Veritone One), and James Ingrassia (EVP, Client Service, Oxford Road). “ You can't get a more captive audience than an audience on a cruise.” - Giles Martin (EVP, Strategy, Oxford Road) The team is talking: Spotify's Payouts, the True Crime Cruise, Indie Podcasters, and more. Let's dive in.

The world's only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who's who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including: Joel Beckerman (CEO, Made Music Studio) Chelsea Campbell (Group Creative Director, SiriusXM) Lisa DeStefano (Former VP, The Home Depot) Colleen Fahey (US Managing Director, Sixième Son) Steve Keller (Sonic Strategy Director,SiriusXM) Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems) Joe Sauer (Consumer Behavior Researcher) Roger Sho Gehrmann (VP, Songtradr) Dallas Taylor (Host of Twenty Thousand Hertz podcast) Walter Werzowa (Creator of Intel's iconic five-note sequence) “ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?' Let's say it's yes, then Sonic Branding expounds on that yes.” Stew Redwine (VP, Creative Services, Oxford Road) We're talking Ancient Origins, Sonic Storytime, and Sonic Branding's ROI. Let's tune in.

Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.Global Ad Trends: Podcast media sets sights on video boom — WARC Media subscribers can read the report in full and non-subscribers can read a sample report. 

The Media Roundtable Industry Edition is back! This week, we're rounding up the biggest trending news stories in podcasting as Netflix, Fox, and YouTube all make moves that could reshape the industry. James Ingrassia, (EVP of Client Service, Oxford Road & Veritone One) hosts fellow Oxford Road luminaries Neal Lucey (EVP of Strategy & Product), Spencer Semonson (Media Supervisor), and Kyle Jelinek, (VP of Client Services). “If you're a marketer, what you're trying to do is evoke a memory, you're evoking an emotion. And music is one of the most effective ways to do that.” Neal Lucey (EVP of Strategy & Product, Oxford Road) The team is talking: Fox's Podcast Deal, YouTube's Year of Discovery, Netflix's interest in podcasts, and more. Let's dig in.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 13 - "One Amazon to Rule Them All" “ It's a group project where they each got a different part of the business, and they all try to jam it all together at the end, but none of it works together.” Adam McNeil (SVP of Client Services, Adopter Media) Stew Redwine (VP, Creative Services, Oxford Road) gathers an all-star panel to dissect Amazon's multi-million dollar podcast advertising strategy. Joined by Amelia Coomber (CMO, Podscribe), Adam McNeil (SVP of Client Services, Adopter Media), Paul Riismandel (President, Signal Hill Insights), and Arielle Nissenblatt (Founder of Earbuds Podcast Collective and podcasting advocate), these ad Avengers dive deep into a slew of Amazon audio ads and they don't pull any punches. Let's jump in.

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 12 - "A.I. Loves Everybody". Stew Redwine (VP, Creative, Oxford Road) explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes (President, Benztown and host of Chachi Loves Everybody) and Masa Patterson (VP of Operations, Benztown). The trio showcases a live demo of SPECai, a tool built to streamline audio ad creation. It generates scripts, selects music, and produces mixed spots–all in real time. “ It's vital to me that we use AI to create better products, better audio, and hopefully get more people engaged both in podcasting and in radio with the power of audio.” Dave "Chachi" Denes, (President, Benztown and host of Chachi Loves Everybody) We're talking: Bridging the Imagination Gap, The Second Best Answer, Dull Ads, and more. Let's jump in.

The Media Roundtable is back! This week, we've got a two-part episode for your listening pleasure. First, Giles Martin (EVP, Strategy & Insights, Oxford Road) shares insights from our new case study, “The Untold Story of the Podcast Election,” where we show how the power of audio, especially audience engagement and riskier content, helped shape the outcome of the presidential election. “ Good-natured political debate, I think, is actually–in a way–coming back.” Ben Shapiro, (Co-founder of The Daily Wire, Host of The Ben Shapiro Show). Next up, Dan Granger (CEO, Oxford Road & Veritone One) hosts Ben Shapiro, (Co-founder & Editor Emeritus of The Daily Wire, and Host of The Ben Shapiro Show, (the largest conservative podcast and radio show in the nation). Together, they're talking; open media ecosystems, brand safety and civility, consolidated media ownership, and so much more. These topics couldn't possibly matter more right now–as echoed in President Biden's farewell address to the nation. Let's jump in. Download "The Untold Story of the Podcast Election" here: https://oxfordroad.com/podcastelection

The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 11 - "The Authors of Audio Branding." Stew Redwine (VP, Creative Services, Oxford Road) welcomes two experts who literally wrote the book — “Audio Branding.” Colleen Fahey, (US Managing Director, Sixième Son), and Larry Minsky, (Professor, Columbia College Chicago) sit down for an audio branding masterclass and deep dive highlighting one of today's top audio spenders. “Audio Branding  uses rhythm and energy and density of sound and instrumentation. And it seeks to let people understand your brand better, remember it better, and attend to it–pay more attention to it–and it's very successful in doing all of those things.” Colleen Fahey, (US Managing Director, Sixième Son). We're talkin' Train Sounds, Going Beyond Jingles, and Confused Branding. Let's jump in.

The Media Roundtable is back! This week, we're bringing you a deep dive into our new case study, “The Sound of Growth: How Audio Fuels Branded Search.” Giles Martin (EVP of Strategy & Insights, Oxford Road) hosts fellow audiophiles James Ingrassia (EVP, Head of Client Services, Oxford Road) and Tucker Peleuses (VP, Strategy, Veritone One) to break down takeaways of $400m in audio spend over 30 years. “ Audio investment is driving almost 20 percent of clients' branded search traffic.” Giles Martin (EVP of Strategy & Insights, Oxford Road) Audio attribution is challenging, but looking at the impact of audio on branded search is an effective way to cut through the noise. We're covering; Delayed Effects, Consistency, Diminishing Returns, and More. For more actionable insights to optimize your strategy and maximize ROIs, check out the full case study: https://oxfordroad.com/soundofgrowth and tune into the full episode. Let's dive in.

“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we're bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let's jump in.

“For me, it's like being on the Titanic, and somebody's saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we're taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo Martinez (VP Client Services, Oxford Road), and James Cridland (editor of Podnews and Podcast Business Journal). The team is talking: research gems, Spotify's video push, podcast's identity crisis and more. Let's dive in.

“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM's Studio Resonate) The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM's in-house audio agency) to discuss the science of persuasive audio advertising as well as this month's top spenders in audio. We're talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let's dive in.

“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we're sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let's jump in.

“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we're taking a deep look into audio's role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let's dive deeper.

It's our Libsyn 20th Birthday episode extravaganza! We're diving into a mini podcast history journey, packed with your incredible listener voices. We'll also rewind to podcasts' role in the Election (heads up: this drops November 5th morning, so election results are TBD!) Big media moves alert: Veritone One and Oxford Road have joined forces, creating the podcast ad world's newest powerhouse. Plus, we're geeking out over Apple's latest hardware drops and breaking down Podtrac's fresh metrics announcement. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (0:00) From Emilio from Libsyn Intro! (2:47) From THE Dave Jackson (3:37) Rob and Elsie conversation (5:02) What were Rob and Elsie doing 20 years ago? (8:47) From Chris (9:13) The early podcast iTunes experience (11:47) 20 years of Libsyn! A look back (20:21) From Ken and G (20:37) A mini historical podcasting timeline (35:51) From Naomi (36:11) A bit of The Feed's origin story (42:37) From Sheryl (43:00) Looking into the future of podcasting (45:56) Political podcasts revisited! (1:00:25) From John (1:00:41) Veritone One and Oxford Road merge! (1:02:28) A bunch of new Apple hardware (1:08:15) From Kristin (1:09:41) Podtrac stats (1:12:51) From Kevin (1:13:48) Where have we been and where are we going? Featured Podcast Promo + Audio Emilio from Libsyn Dave Jackson from The School of Podcasting Chris from Orphaned Signal  Ken from the Ken and G Podcast Naomi from the Leaving Well Podcast John from The Totally Tanked podcast Kristin from Podcast Coaching for Kingdom Entrepreneurs Kevin from Tuning into SciFi TV Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Engadget Podcast 001 - 10.05.2004 / How-To: Podcasting (get Podcasts and make your own) Podcasts: New Twist on Net Audio | WIRED Apple Takes Podcasting Mainstream - Apple Joe's Thoughts on the Trump Podcast and If Kamala Will Be On - YouTube Harris and Trump - Podcast Interviews How social media video clippers have become some of the most powerful outlets of the 2024 campaign | CNN Business Podcast Ad Giant Forms With Veritone One, Oxford Road Merger - Radio Ink The Verge Podtrac Expands Podcast Measurement To 30 Countries. | News | podcastnewsdaily.com Top Podcasts by Country - NEW - Podtrac Video Editing For Podcasters: Descript Edition - YouTube HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we're bringing you one of our many favorite chats from Oxford Road's 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne's World, The Dana Carvey Show) and David Spade (Tommy Boy, Just Shoot Me), fresh off their hit podcasts Fly on the Wall and Superfly. We're diving into: why stars make podcasts, the power of comedy, and 8-minute ad reads. Let's jump in.

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX.Find links to every article mentioned and the full write-up here on Sounds Profitable.