Podcasts about Oxford Road

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week's episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving. -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entérate de lo que está cambiando el podcasting y el marketing digital:-PodcastOne fortalece su expansión con una nueva inyección de capital.-La publicidad en video gana terreno dentro del podcasting.-Oxford Road cuestiona la estrategia global en publicidad de pódcast.Inteligencia artificial-Grok pierde impulso frente a la competencia en IA.PatrociniosSuscríbete a la newsletter de Vía Podcast y recibe a diario en tu bandeja de entrada las últimas noticias de inteligencia artificial, marketing digital y podcasting.Este episodio es presentado por RSS.com, la plataforma de hosting de pódcast que te permite publicar, distribuir y monetizar tu pódcast de forma sencilla. Lanza tu pódcast hoy mismo y haz crecer tu audiencia con herramientas profesionales y analíticas avanzadas.

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.That's right, the world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There's even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let's dig in…“A voice in the dark when you feel alone.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who should you trust your ad money with? Easy. Who your listeners trust.This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo' creators like Mo.Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO."[Brands] shouldn't just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue,  and frankly, trying to preserve and maybe improve our democracy." -Mosheh Oinounou (Founder & Host, Mo News)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The way to thrive in an AI future? Be authentically human.This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road's Luncheon with a podcasting powerhouse who consistently sees over the horizon.Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups), to break down the current state of podcasting and what's next. What they agree on? AI can't outperform human connection.The team takes on: Conversations over Impressions, Remember the Trough, The George Lucas Alley-Oop, and more. Let's dig in.“  In a world of unlimited impressions, what matters? It's that authenticity and aligning yourself with the conversations that matter.” -Jason Calacanis (Angel investor & Host, This Week in Startups)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King's 6 courtly laws he first established. Because through Radio's first design, we can discover the future of this vast kingdom. Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road, Ad Infinitium, and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place.  The original episode can be found here. Let's make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

Creators may think they have an idea where AI is heading, but now they're faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it's hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?This week's Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI. The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.” -Tim Ferriss (entrepreneur, host of The Tim Ferriss Show)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in podcasting infrastructure, companies like OpenAI, The Chernin Group, and Fox Entertainment are acquiring shows that have proven they can leverage their audiences — reflecting the medium's shift from speculative asset to established media property.Oxford Road's ORBIT data shows 80% of the top 15 performing podcasts for advertisers in March 2026 were independent shows, not network titles. Ben Robins argues that publishers and platforms best positioned for podcasting's next phase will be those who invest in polished content without sacrificing the niche specificity that makes podcasting work for advertisers.A podcast company called Light Knot Studios was found publishing AI-generated audio that cloned the names, artwork, and formats of more than 75 history podcasts, monetizing each with programmatic ads through RSS.com's PAID platform. Podcast lawyer Lindsay Bowen identified potential grounds for copyright and trademark infringement suits, and flagged that hosting platforms and directories without a registered DMCA agent cannot claim safe harbor protections.AdsWizz, Barometer, and NPR are hosting a webinar on April 23 to address the misconception that podcasting lacks scale for brand advertisers. Presenters will cover how content filtering and evaluation practices are driving that perception, and what a more audio-native approach to targeting looks like in practice.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in podcasting infrastructure, companies like OpenAI, The Chernin Group, and Fox Entertainment are acquiring shows that have proven they can leverage their audiences — reflecting the medium's shift from speculative asset to established media property.Oxford Road's ORBIT data shows 80% of the top 15 performing podcasts for advertisers in March 2026 were independent shows, not network titles. Ben Robins argues that publishers and platforms best positioned for podcasting's next phase will be those who invest in polished content without sacrificing the niche specificity that makes podcasting work for advertisers.A podcast company called Light Knot Studios was found publishing AI-generated audio that cloned the names, artwork, and formats of more than 75 history podcasts, monetizing each with programmatic ads through RSS.com's PAID platform. Podcast lawyer Lindsay Bowen identified potential grounds for copyright and trademark infringement suits, and flagged that hosting platforms and directories without a registered DMCA agent cannot claim safe harbor protections.AdsWizz, Barometer, and NPR are hosting a webinar on April 23 to address the misconception that podcasting lacks scale for brand advertisers. Presenters will cover how content filtering and evaluation practices are driving that perception, and what a more audio-native approach to targeting looks like in practice.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they're spilling it on the new Media Roundtable: Special Edition.This week, we're going back to Podcast Movement Evolutions at SXSW, where Miranda Romano (SVP, Media, Oxford Road) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders:Brynn Greenelsh (Audio Marketing, Auctane–Stamps.com & ShipStation) Jessica Williams (Global Brand Marketing & Partnerships, Shopify)Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp)Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let's dig in." Get on the small shows, and it'll be so worth it." -Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top 15 performing podcasts are indies. But what does it take to win on their own… and is it worth it?Find out in an all-new Media Roundtable: Special Edition.Direct from Podcast Movement Evolutions at SXSW, Dan Granger (CEO & Founder, Oxford Road) takes the stage with three of the hardest-working, most successful independent podcasters: Hala Taha (CEO & Founder, YAP Media, Host,Young and Profiting) and Brett and Jordy Meiselas (Co-founders, MeidasTouch Network, Hosts,The MeidasTouch Podcast).The panelists get real about the joys and struggles of podcasting without a net. Join them as they talk: Audience Trust, Loving Crunches, True Partnerships, and more. Let's dig in.“ The pro [of being independent] is that you have complete autonomy over your content and everything that happens, whether it's a success or a failure, falls on you. The con is the same exact thing.”-Brett Meiselas (Co-founder, MeidasTouch Network, Host, The MeidasTouch Podcast)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of the Degen BJJ Podcast comes to you from The White Eagle, Oxford Road. Mike recaps his recent second place run at NAGA and an away day at Force Submission BJJ in Baldock. On top of all that, his unexpected foray into teaching at the University of Reading… Student Jiu-Jitsu club. All of this, plus the usual takes on recent happenings across the local and wider jiu-jitsu scene.The Boys' Socials:@degen_bjj_pod@that_irish_mike@degendrifterSponsors: Use code SALTDEGEN for 10% off at saltandstorm.co

At Oxford Road, we always say “influence responsibly,” but what does that look like in action? For a shining example of leadership and thoughtful influence, look no further than this week's guest.On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts Grammy-winning rapper, independent artist, podcaster, activist, and leader, Killer Mike (aka, Michael Render, host of Conversate with Killer Mike). In addition to co-founding legendary rap group Run the Jewels, Mike just hosted our Indie PaC Awards, and you could not ask for a better advocate for independent creators.Join Mike and Dan as they cover: Allies Wanted, Give it Away, Influence Responsibly, and more. Let's dig in."  I liked the feeling of: Whether I win, lose, or draw, it was my way.” -Killer Mike (Grammy-winning rapper, host of Conversate with Killer Mike)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor!That's right, the world's only podcast solely dedicated to audio ads is back, now in video! Today, we present to you Ad Infinitum Season 4, Episode 1: "Two Circles: Dallas Taylor on Podcasting, YouTube, and Creative Identity."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes award-winning sonic guide Dallas Taylor (Host, Twenty Thousand Hertz, and Founder, Defacto Sound) to Headgum Studios for a creative masterclass about achieving great work time and time again. Stew and Dallas talk: Why the Audience Comes Last, Two Circles, Going Off the Rails, and more. Let's dig in…“ I've always been a sound designer. I've been somebody who wanted to craft and create and celebrate sound, then I use the tools around me to, to tell everybody about how cool this is. I don't really have any emotional or identity in the tools. That's why I don't say I'm a podcaster.” -Dallas Taylor (Host, Twenty Thousand Hertz, founder Defacto Sound)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week's guest.On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie creator advocate Brendan Monaghan (CEO, Libsyn, founder of Megaphone). Libsyn is the founding sponsor of our Indie PaC Awards, which is an extension of their 20+ years of support for independent creators.Join Dan and Brendan as they cover: Indie Wins, Definitions, The Creator's Voice, and more. Let's dig in."  For us, it's: how do we think about bringing revenue to [creators] and helping them fuel their dreams on the business side?” -Brendan Monaghan (CEO, Libsyn)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the inaugural Indie PaC Awards on Sunday, and Spotify marking its 20th birthday with keynotes and a star-studded concert hosted at Stubb's BBQ.Tom Webster argues that coverage of a new Edison Research Share of Ear data point - in which spoke-word daily consumption percentage for podcasting passes AM/FM radio for the first time since Share of Ear started - misses the caveat that Share of Ear isn't taking spoken word video podcasts primarily watched by audiences into account. Audible launches a new $8.99 Standard membership tier with a streaming-focused model, folding former Wondery+ subscriber perks into Audible Originals (such as ad-free listening, early access, and exclusive podcasts).SAG-AFTRA is expanding its podcast contract coverage to include more interview and narrative formats as video podcasting grows. Sue-Anne Morrow also addresses the notion SAG-AFTRA actors are taking a pay cut if they choose video podcasting over daytime TV. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the inaugural Indie PaC Awards on Sunday, and Spotify marking its 20th birthday with keynotes and a star-studded concert hosted at Stubb's BBQ.Tom Webster argues that coverage of a new Edison Research Share of Ear data point - in which spoke-word daily consumption percentage for podcasting passes AM/FM radio for the first time since Share of Ear started - misses the caveat that Share of Ear isn't taking spoken word video podcasts primarily watched by audiences into account. Audible launches a new $8.99 Standard membership tier with a streaming-focused model, folding former Wondery+ subscriber perks into Audible Originals (such as ad-free listening, early access, and exclusive podcasts).SAG-AFTRA is expanding its podcast contract coverage to include more interview and narrative formats as video podcasting grows. Sue-Anne Morrow also addresses the notion SAG-AFTRA actors are taking a pay cut if they choose video podcasting over daytime TV. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

B2B marketers don't have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week's special guest.Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation). Laura's been everywhere from the NFL, where she learned brand-building, to CMO roles at podcast mainstays like LegalZoom and Constant Contact.Join Dan and Laura as they cover: The Numbers, B2B Storytime, The Arms Race, and more. Let's dig in."  I want you to feel great about our brands, and that you trust them, but I also want you to transact.”-Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin.The ceremony will be hosted by Killer Mike, the Grammy-winning artist, entrepreneur, and advocate for creator ownership who has built his career on the same principles of independence the awards celebrate. Nominees include Steven Bartlett, Theo Von, Tim Ferriss, Lex Fridman, Kill Tony, Philip DeFranco, and dozens more.The episode makes the case for why independent creators are the backbone of this medium, why they consistently outperform corporate shows in Oxford Road's ORBIT data, and why, on America's 250th birthday, the most American thing happening in media is independent podcasting.The Indie PaC Awards are presented by Oxford Road with Libsyn as the founding sponsor.Full nominee list and event details at IndiePac.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lost in today's media landscape? Or are you just curious as to how the industry got here?You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week's special guest.On this week's Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin ( EVP, Strategy, Oxford Road) welcome the legacy media guru Andrew McLuhan (Director & Founder, The McLuhan Institute).Andrew's work continues the legacy of his grandfather (Marshall McLuhan) and father (Eric McLuhan). The McLuhan family's work is enormously relevant to marketers: it's all about the effect media and technology have on people. When marketers decide which channels to use and how to craft & place their messages, they would do well to draw on McLuhan's insights.Dan, Giles, and Andrew are talking: Early Media Literacy, The Media is The Message, and Hot vs. Cool. Let's dig in.“ Nobody loves being sold stuff, so you're already at a disadvantage. But people do love creativity. If that's not a license to have some fun, I don't know what is.”- Andrew McLuhan (Director & Founder, The McLuhan Institute)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A king who forged an empire. The birth of an upstart prince. A battle for control. It's not the new Game of Thrones, it's a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.The world's only podcast solely dedicated to audio ads is back with a one-of-a-kind episode that will change your understanding of the medium forever. Presenting the Ad Infinitum Season 3 finale, Episode 16: "The Royal and The Regent: The Audio Monarchy.”Hosted by Stew Redwine (Executive Creative Director, Oxford Road) and guided by the “esteemed bard” and guest producer Jeanna Isham (Owner, Dreamr Productions), this episode takes you on a journey back in time to explore the "Audio Monarchy."Throw out your dry history books and put on your headphones. This unusual episode explores why audio became dominant and how the kingdom can thrive moving forward. The narrative spans from early TV jingles to YouTube CTAs, anchoring itself in the Six Sonic Laws of Audio Advertising established by His Royal Highness, King Radio:AttentionTrustMemoryProximityMonetizationThe Covenant: The promise not to abuse the listener's time and to respect their loyalty.To discuss "The Covenant," "Who Owns Audio?", and "The Grateful Pod," the show has assembled true audio royalty. The Council includes:• Chancellor of the Airwaves: Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road)• Royal Historian: Cynthia Meyers (Professor Emerita, College of Mount Saint Vincent)• Royal Scribes: Tom Webster (Partner, Sounds Profitable) and Paul Riismandel (President, Signal Hill Insights)• Royal Troubadours: Arielle Nissenblatt (Founder, Earbuds Podcast Collective), Dallas Taylor (host of Twenty Thousand Hertz podcast), and Shaun Michael Colón (Director, The Age of Audio)Hear ye, hear ye: This is a must-listen for anyone interested in the business of sound. Join the Royal Council of Audio and step into the context of the monarchy.“ Prince Podcasting was born on the principles of abundance, not scarcity, and focused on purposeful communication, not time sold to brands.” – Jeanna Isham (Owner, Dreamr Productions) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When do ads build trust and when do they break it? That's the question at the center of this week's Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what's actually driving performance in podcasting right now.From Podtrac's new multi-channel ranker to Podscribe's latest incrementality report, the team explores what matters beyond downloads. They debate long-form's staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let's dig in.“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.- Jillian Garner (Account Manager, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Imagine you're the best at what you do… and you didn't realize it until now.In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast).Gina's podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don't usually share results with creators, she didn't know she was a low-key marketing superstar.Dan sat down to understand the secrets to her (formerly) secret success. They're talking: Honest Ads, The Listening Family, and Hyper Organic Growth. Let's dig in.“ I just talk about it as it's still me. I don't all of a sudden switch into: ‘And now a word from our sponsor,' and I become a radio advertisement.”Gina Ryan (Host of The Anxiety Coaches Podcast)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

Today in the business of podcasting: what would you do if you really loved podcasting, Ambies 2026 nominees announced, Netflix is rebuilding their app for vertical video scrolling, and Oxford Road takes a look at Health & Fitness podcast advertising data. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

What happens when a podcasting powerhouse is also an elite marketer?Find out in a creator spotlight episode of Media Roundtable: Special Edition.This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She's one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.)Hala's delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it's #2 in this month's Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing. Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let's dig in.“ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you're picking is the creator.”- Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasts have walked the red carpet and settled into your living room. But where's the industry heading next? Find out on a new Media Roundtable: Industry Edition.Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:Bart Roselli (EVP Media, Oxford Road)Courtney O'Connor, (Director, Podcast Media, Oxford Road)Giles Martin, (EVP Strategy, Oxford Road)The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more. Let's dig in.“ Is it the end of ads? No, but I do think that it's potentially an end of an era.”-Courtney O'Connor (Director, Podcast Media, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy 2026! Time to dust off the crystal ball.Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller's market?Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:Hernan Lopez, (Founder of Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek, (VP of Client Services, Oxford Road)Neal Lucey, (EVP, Strategy & Product, Oxford Road)They're talking: Audio's Rise, Standardization (Finally!), Seller's Markets, and more. Let's dig in.“ My prediction is: the buyer's market has officially ended.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's one podcast genre that's successful for advertisers but is often overlooked?Find out in a creator spotlight episode of Media Roundtable: Special Edition.Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.They're talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let's dig in.“ There's no dollar amount that's worth doing anything that goes against our core mission.”– Angela Halili, (Co-Host, Girls Gone Bible)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights looks back at the year in research. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Does video beat audio for ROI?The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we've operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.We now know that assumption is potentially costing brands millions.In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.They're talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let's dig in.“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”- Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conversion than audio podcast ads, and podcasts formally get a seat on the UK Creative Industries Council. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Storytellers" more and more these days.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Storytellers" more and more these days.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Video podcast wars. Reaching critical mass. Radio's reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:Hernan Lopez (Founder, Owl & Co)James Cridland (Editor, Podnews & Podcast Business Journal)Kyle Jelinek (VP, Client Services, Oxford Road)Neal Lucey (EVP, Strategy & Product, Oxford Road)The team is talking: Video Everything, Critical Mass, and Radio's Next Act. Let's dig in.“ Video is definitely the big story for 2025.”Neal Lucey, (EVP, Strategy & Product, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As a marketer, you have to guess what will make people act. But what if you could just know?The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They're looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let's dig in…“[It's] always easier to work with human nature than against it.” - Richard Shotton (Author, Hacking the Human Mind)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will the industry shift with 200k AI episodes? Or with Netflix's $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:James Cridland (Editor, Podnews & Podcast Business Journal)Spencer Semonson (Media Supervisor, Oxford Road)Todd Elbrink (Director of Strategy & Performance, Oxford Road)Tucker Peleuses (VP of Strategy & Insights, Oxford Road)The team is talking: Cheap TV, Video vs. Audio Attention, and Wading Past AI Slop. Let's dig in.“How do we make sure that we don't get run over, for those of us that really care about the human connection piece?”– Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and iHeartRadio rolls out short-form video clips in their app. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon's special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon's spots against top-spending podcast ads from Google, ParkWhiz, LG, and Wells Fargo using the Audiolytics™ framework. Which spot will come out on top? Stew and Brandon talk The Real You, The 3-4 Rule, Active Listening, and more. Let's dig in…“ Make it as much you as you can.”- Brandon Beville (Producer, Morning Wire)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and iHeartRadio rolls out short-form video clips in their app. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Did you have Netflix becoming a major audio platform on your bingo card? If you're surprised, we're here to help you make sense of the big moves by the industry's (new) big players.This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:James Ingrassia (EVP, Strategy & Insights, Oxford Road)Shannon Quintana, (VP, Account Management, Oxford Road)Stew Redwine (Executive Creative Director, Oxford Road)The team is talking: Netflix x Spotify, Thinking Locally, Podcast's Growth, and more. Let's dig in.“ We're in the right space. I think we all just wish there were fewer leashes to hold as you're trying to make sense of all of it.”- Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you invite AI into the Ad Infinitum hot seat?The world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI's July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk's Pro Skater 3+4, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Will Juniper's AI instincts line up with human judgment?Stew and Juniper talk Tools of the Trade, Having Fun, Painting Audio Pictures and more. Let's dig in…“ For people in creative fields, it's about embracing AI as a kind of creative partner. It can help you work faster and open up new possibilities, but the heart and soul of the work will still come from you.”– Juniper GPTSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advertisers want to spend an extra $1B in podcasting; but they're holding back until we address the industry's biggest issues.This week on The Media Roundtable, we've assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.At this summer's CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:• Justin Fitzpatrick (Head of Performance Marketing, Found) • Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)• Will Flaherty (SVP, Growth, Ro), and• Giles Martin (EVP, Strategy, Oxford Road)The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let's dig in:“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.” -Justin Fitzpatrick (Head of Performance Marketing, Found) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do Hollywood awards, AI tools, and podcast data have in common? They're all changing the game. Today, we jump into the Golden Globes' new “Best Podcast” category and why many insiders are calling it a cash grab. We unpack Oxford Road's report showing niche shows outperforming big names and what that means for indie creators. We also highlight new tech shaking up production, including Riverside's latest upgrades, Adobe's YouTube Shorts integration, and Zoom's new P4 Next. Plus, we look at NPR's newest discovery tool and what it reveals about the future of podcast growth. Episode Highlights: [02:12] Upcoming Podcast Evaluation[05:11] Podcast Statistics and Trends[07:25] Top Podcasts and Categories[10:01] Podcasting Events and Workshops[13:10] Riverside Platform Updates[23:17] NPR's Pod Club and Other News[27:58] Podcast Promotion in Cinemas[29:26] Trailer Review: Solar from Kurt Co Media[32:24] Golden Globes Controversy: Best Podcast Category[38:28] Zoom P4 Next: Portable Podcast Rig[44:35] Adobe and YouTube Shorts Collaboration[52:24] Spotify Adds Video to Apple TV AppLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Protect Your Podcast:https://podnews.net/event/protect-your-podcastOptimizing Podcast Content for AI Search Recommendations: https://bit.ly/4oGsTA3Podfest: https://podfestexpo.com/Riverside New Features: https://youtu.be/L6qtTdWUjTcDitch The Bleeps: https://bit.ly/3Lba7m0NPR Podclub: https://www.npr.org/newsletter/pod-clubPodnews:www.podnews.netYouTube Shorts Incorporates Adobe Video Editing Tools: https://engt.co/3LdWRwPRiverside:https://www.riverside.fm/?via=0676daMeetup & Matchup Event Use Code PMC for Free Admission: https://luma.com/70o0siax?fbclid=IwRlRTSANu5KpleHRuA2FlbQIxMAABHs2zzrFQtJG8TAeo26IYWWRCFOxaNtDenhmFnf7bUaevUr2RlVNYHLUphHVY_aem_M-Feu20DYvKZG2ycOVW8xQRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.Joining Dan are the data wizards who made it real: • Brian Kim (Director of Analytics, Oxford Road) • Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)• Tucker Peleuses (VP of Strategy, Oxford Road)The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it."This is what happened when real companies spent real money. If you want to know which podcasts work, start here."– Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.