Podcasts about Oxford Road

Marketers often waste half their budget because attribution remains one of the industry's biggest challenges. To get expert advice on how to deploy that spend more wisely, you need to check out this week's installment of The Media Roundtable.At this year's CAO Summit, Giles Martin (EVP Strategy, Oxford Road) moderated a panel of experts focused on wrangling attribution with confidence. Sharing the stage with Giles were three bona fide attribution all-stars:Kezia Koo ( Fractional Growth Marketing Leader; ex-Indeed, Chegg, Amazon) Brad Miller (SVP Marketing, SelectQuote)Jon Pease (Sr. Dir. Growth Marketing, MasterClass)Together, they talked about attribution stacks, what MMMs can (and can't) do, and the search for allies. Let's dig in. “ MMM is like the mullet of measurement. It's back in style, but only because everything else stopped working.” -Jon Pease (Sr. Dir. Growth Marketing, MasterClass)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few relationships can change a company's fortune like finding the right creator to partner with. So, what's the secret to making the most of creator partnerships that deliver results? Find out in this week's installment of The Media Roundtable.At this year's CAO Summit,  Conor Doyle (President, Oxford Road) moderated a superstar panel discussing how to make the most of creator partnerships, even when you don't have all the data. Taking the stage with him was an all-star team of industry veterans:Caitlin Bricker, (Sr. Manager, Influencer Marketing, DraftKings)Gavin Carr, (Head of Podcast & Emerging Media, Morgan & Morgan)Mandy McDonald, (VP, Partnerships & Affiliates, AG1)Morgan Melvan, (Sr. Manager, Offline Marketing, Ro)Together, the panel talked about how buyers need to be great sellers; the best ways to help creators crawl, walk, and run; and why briefs can still be valuable. Let's dig in. “The audience is so loyal to those creators that they will write in [the reviews]: ‘Oh, I saw this on this YouTube channel, [and] had to give it a shot. He's been talking about it for months.'” -Mandy McDonald, (VP, Partnerships & Affiliates, AG1)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .At Oxford Road's CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios) and John Allen, aka MrBallen (founder, Ballen Studios). In this in-depth conversation, the two stars talk about storytelling at scale, the benefits of paying attention to the comments section, and going beyond the brief. Let's dive in.“It does seem sort of fluky when somebody goes viral. I promise you it's not. Going viral might be fluky. Staying relevant is not.” -John Allen, aka MrBallen (founder, Ballen Studios)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double, is the jolt that proves podcasting needs cross-platform measurement standards it can actually trust.Former Adelicious leaders Andy Goldsmith and Craig Eastwood team with industry veteran Mike Wooller to launch Everywhere, a new media company built to unify creator commercial partnerships as audiences increasingly follow creators across platforms rather than staying on one.Earmax Media's Andy Maxwell makes the case that podcast advertisers chasing cheap reach and low CPMs are missing what makes the medium work, arguing that a tightly focused community, brand affinity, and strong creative deliver far more value than raw scale.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double, is the jolt that proves podcasting needs cross-platform measurement standards it can actually trust.Former Adelicious leaders Andy Goldsmith and Craig Eastwood team with industry veteran Mike Wooller to launch Everywhere, a new media company built to unify creator commercial partnerships as audiences increasingly follow creators across platforms rather than staying on one.Earmax Media's Andy Maxwell makes the case that podcast advertisers chasing cheap reach and low CPMs are missing what makes the medium work, arguing that a tightly focused community, brand affinity, and strong creative deliver far more value than raw scale.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That's roughly the same share of Americans who used the internet back in 2001.If AI brands want to grow, there's a hesitancy gap they'll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign.For details of our survey, as well as tips from our AI brand playbook, check out this week's episode of The Media Roundtable.First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI's split perceptions, audio wins, and why it's important to remember that you're not the customer. Let's dive in.“ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.” - Neal Lucey (EVP, Strategy & Planning, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Johnny Mac reviews Oxford Road's Orbit study ranking the top 15 “efficient for advertisers” comedy podcasts, noting the list's volatility, the absence of many A-list hosts, and that several high-efficiency shows cost under $2,500 per episode; entries include Crash Dummies Podcast (No. 1), The Foil Hat, Adam Carolla, The Weekly Show with Jon Stewart, The Tim Dillon Show, The Toast, Monday Morning Podcast with Bill Burr, Kill Tony, Bad Friends, and more. He then cites a New York Times piece on comedians shifting from video clips to Instagram carousel “comic strip” panels for faster, silent consumption. He spotlights Jonathan Kite's Anthony Bourdain impression, covers Gabriel Iglesias' limited-time Mexihana menu collaboration at Yamava, notes Leonard Ouzts' debut special, and reports an Israeli court ordering comedian Vova Tomarkin to pay $3,000 for alleged weight-mocking comments. 00:28 Top Comedy Podcasts Ranker01:42 Surprising Podcast Picks04:04 Advertiser Efficiency Takeaways05:01 Comics Using Photo Carousels06:46 Jonathan Kite Bourdain Bit08:01 Fluffy Fusion Menu Collab11:30 Leonard Ouzts Special Release12:43 Court Case Crowd Work Limits Become a supporter of this podcast: https://www.spreaker.com/podcast/daily-comedy-news-with-johnny-mac--4522158/support.Today's DCN is brought to you by MyBookie use promo code DCN!Daily Comedy News is hosted by Johnny Mac and releases every weekday. Subscribe on Spotify, Apple Podcasts, or your favorite app. Part of the Caloroga Shark Media network. For transcripts and show notes visit www.dailycomedynews.comDaily Comedy News with Johnny Mac is a daily podcast covering comedians, stand-up comedy, late night television, and the comedy industry. New episodes every morning. Follow on Apple Podcasts, Spotify, or wherever you listen.  Contact John at John@thesharkdeck dot com For Uninterrupted Listening, use the Apple Podcast App and click the banner that says Uninterrupted Listening.  $4.99/month John's Substack about media is free. 

Podcasting is evolving faster than the systems built to measure it. Audiences are moving between audio and video, consumption is increasingly happening across closed platforms, and advertisers are being asked to make sense of performance without always having access to the full picture.In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Dan Granger, CEO and Founder of Oxford Road, to unpack the newly released AMP Accords (Alliance for Measurement in Podcasting) and the larger questions they raise for the future of podcast advertising.They explore what actually qualifies as a podcast in an increasingly video-first world, who should own podcast budgets inside major brands, and what happens when audiences migrate to platforms where measurement and attribution work very differently.At the center of the conversation is a bigger question: As podcasting evolves, can the advertising ecosystem evolve with it?Heather and Dan examine what greater industry alignment could look like, what advertisers need from platforms like Apple, Spotify, and YouTube, and whether the push toward video could fundamentally change how podcast advertising is bought, measured, and valued.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you weren't at this year's CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the state of podcasting today.Lucky for you, we're releasing the full recording in this week's episode of The Media Roundtable.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about how podcasting platforms are printing their own money, the friction that adds to industry tension, and how AMP is poised to help. Let's dive in.“Today, we have platforms that each print their own currency. We have downloads, plays, views, streams, video views. Each number may be perfectly valid inside of one individual system that created it, but the problem appears when a brand tries to compare them to each other .” Dan Granger (CEO & Founder, Oxford Road)Download the full State of Podcasting deck here: https://oxfordroad.com/thought-leadership/the-state-of-podcasting-2026See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you worried about what AI means for your job and the future of work? How do you stay grounded when technology is changing faster than you can keep up? In this episode, I sit down with Oxford Road CEO and founder Dan Granger to talk about AI anxiety, uncertainty, and what it takes to keep moving forward when the future feels impossible to predict. We dive into how to recognize when anxiety is useful, why focusing on the process can pull you out of the “what if” spiral, and how curiosity and adaptability can help you navigate rapid change. Tune in to learn how to work with uncertainty, focus on what you can control, and lean into the uniquely human value you bring to your work. Check out our sponsors: Shopify - Sign up for a $1 per month trial, just go to shopify.com/anxiousachiever Chime - Head to chime.com/achiever to sign up Monarch - Use code ACHIEVER at monarch.com to get 50% off your first year Physician's Choice - Use code PCPODCAST10 at physicianschoice.com to get 10% off your entire order Whatnot - Get free shipping on your first order. Just search W-H-A-T-N-O-T in the app store and start scoring amazing deals Pebl - Take advantage of Pebl's limited-time offer before it's gone. Visit hipebl.ai today. In this Episode, You Will Learn 00:00 Meet Dan Granger, CEO and Founder of Oxford Road. 03:15 Can you build a healthier relationship with anxiety? 06:00 Why anxiety is a necessary part of the human experience. 09:30 When does normal anxiety become unhealthy? 13:15 How to focus on what you can control when the future feels uncertain. 16:30 Is the fear of AI taking your job actually rational? 20:15 Finding your unique value in a world increasingly shaped by AI. 27:45 What a podcast can give you beyond money and downloads. 34:45 The role trust and authenticity play in podcast advertising. 40:15 Can anxiety actually become rocket fuel for achievement? 44:45 Is video changing what it means to be a podcast? Resources + Links Learn more about Oxford Road HERE! Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube  Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Dan: on LinkedIn @dangranger

Podcasting is an amazing medium, but the industry that supports it hasn't always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor, Podnews & Podcast Business Journal) do a deep dive deep into how the AMP Accords can shape the industry, and explain why imperfect standards are an improvement over the wild west.“Podcasting is truly the shining city on a hill as far as media goes, and we can't get out of our own freaking way to not spike our customers' tires when they drive into the parking lot.” -Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting 2.0 July 24th 2026 Episode 266 - "Research Velocity" Show Notes -------------------------------------------------------------------------------------------------------------------------------------

Send James and Sam a message or voicemailWe speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports.Also hear:• why downloads fail as a reliable metric for advertisers and creators• the AMP Accord goal of standard definitions across podcast audio and video• the shorthand test for a podcast: “If it works with your eyes closed”• the proposed “play” standard at 30 consecutive seconds and why qualifiers get messy• exposure metrics and the practical limits of privacy and platform cooperation• attribution improvements through verified exposure and control groups• why podcast apps may need revenue share to provide better consumption data• ad-skipping apps like Podtastic and why they are hard to block• Edison's UK data showing YouTube overtaking Spotify for weekly podcast listeners• smart TV adoption and what it means for podcast discovery and viewing• AI audiobook narration research and how bias shifts after disclosure• industry notes on Acast performance plus awards, events, and toolingSupport the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Podcasting 2.0 July 24th 2026 Episode 266 - "Research Velocity" Show Notes -------------------------------------------------------------------------------------------------------------------------------------

One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that's what.Straight from Cannes, Dan Granger (CEO & Founder, Oxford Road) joins a panel of experts to solve every marketing challenge that Kim Storin (CMO, Zoom) throws their way. Hear insights from:Dani Feore (VP, Industry Sales, The Weather Company)Don Sklenka (SVP of AI Optimization, Claritas)Grace Briscoe (EVP Client Development, Basis)Elizabeth Dobbs (AVP, Marketing Technology, Data & Growth, Databricks)Michael Bayston (Global VP Adtech Solutions, Acast)The team talks about the best way to spend $500,000; the creative courage needed in the age of AI slop; and the one thing you need to make podcasting your strongest channel. Let's dive in.“ If you just try to make [podcasting] a box you check because you feel like it needs to be a part of a balanced portfolio, don't bother. Either go big, or go home.” -Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 672 of the New Media Show, host 2017 Podcast Hall of Famer Rob Greenlee welcomes Leo Laporte, founder and owner of the TWiT Podcast Network, longtime technology broadcaster, and 2015 Podcast Hall of Famer.  He launched TWiT in 2005 and built one of the earliest independent technology media networks around a simple idea: make strong shows, distribute them everywhere the audience wants to watch or listen, and build a real relationship with the people who return every week. Leo has spent decades at the center of the shift from broadcast radio and cable television into online shows, podcasts, livestreams, video, and creator-led media.  This conversation looks at where that model is heading now. The word “podcast” helped define an era of downloadable audio, RSS feeds, and iPods. Today, audiences find shows through YouTube, Apple Podcasts, Spotify, Netflix, social platforms, livestreams, clips, newsletters, and communities. Most viewers or listeners do not care how a show is technically delivered. They care whether it is easy to find, worth their attention, and made by people they trust. Rob and Leo discuss why the technical barrier to starting a show has fallen so far, while the challenge of creating meaningful content has never gone away. Anyone can publish. Building a show that earns repeat attention takes perspective, consistency, subject knowledge, and a genuine relationship with an audience. Leo reflects on TWiT's early video strategy, its experiments with live 24/7 programming, and the importance of creating a sense of place around a media brand. Video can deepen audience connection, while audio remains one of the most personal forms of media because it travels with listeners through daily life. The discussion also explores the growing complexity of distribution and measurement. Audio and video are increasingly becoming one media experience, yet advertisers still face fragmented metrics across RSS, YouTube, streaming platforms, and social video. Rob and Leo talk about Apple HLS video, the gap between download metrics and actual consumption, the limitations of existing IAB measurement standards, and why advertiser confidence still often comes down to audience fit and trusted host-read relationships. A strong audience relationship has more long-term value than a number on a dashboard that may not fully reflect who watched, listened, responded, or bought. Leo also shares his view that AI is a major structural technology transition. TWiT has expanded its coverage through Intelligent Machines, looking at AI, robotics, and the impact these tools will have on work, media, and daily life. AI can help creators research, edit, generate visuals, improve production workflows, translate content, and extend the usefulness of existing media. It can also generate massive volumes of generic content, clone voices, and make it harder for audiences to know what is real. Rob and Leo discuss whether clearly identified and certified human-led media may become more valuable as synthetic content becomes harder to distinguish from authentic work. They agree that human perspective, lived experience, spontaneity, and community will continue to matter deeply in a media environment crowded with automated output. The episode closes with a look at the next generation of media habits. Leo points to the rise of short-form scrolling, social video, and new creator business models, while also making the case for long-form conversations and communities that bring people together instead of pushing them further apart. For creators and media companies, the path forward is still clear: build work that people value, meet the audience where they are, stay flexible as platforms change, and create relationships strong enough to survive the next technology shift. Topic Chapter Time Stamp Markers: 00:00 — Welcome to The New Media Show Episode 672 Rob Greenlee introduces Leo Laporte and sets up the episode around online new media, podcasting, video, AI, and where media is heading next. 02:15 — Leo Laporte Joins the Conversation Leo reflects on how long he and Rob have been part of the early era of podcasting and online media. 02:45 — Is It Still New Media? Rob and Leo discuss whether “new media” still works as a term, and why podcasting may now be part of a much larger media category. 03:30 — Why Leo Wanted to Call Podcasts “Netcasts” Leo explains why he resisted the term “podcast” early on and why he still thinks creators are really making shows. 04:35 — Podcasting Beyond the Download The conversation moves into YouTube, Netflix, Spotify, RSS, streaming, and why the audience cares more about access than the delivery format. 05:25 — Be Everywhere the Audience Wants You Leo explains one of TWiT's core decisions: distribute content wherever listeners and viewers want to consume it. 06:10 — Discovery Is the New Challenge Podcasting is easier to access than ever, but harder to discover because audiences now have millions of choices. 07:35 — Why Starting Is Easy but Building a Show Is Hard Leo explains that technical barriers have fallen, but the real challenge remains content, authenticity, and audience connection. 09:20 — Talent, Audience, and the Return of Media Gatekeeping Rob and Leo discuss whether attention is consolidating again around fewer large creators and channels. 10:25 — Audience Size vs Real Business Value Leo separates building an audience from building a media business and explains why YouTube monetization still requires scale. 11:05 — Radio, Podcasting, and the Early TWiT Model Leo talks about his radio background, his first podcast from 2004, and how broadcasting and podcasting share the same core idea. 12:05 — The Brick House Studio and Legitimacy Leo explains why TWiT built a large studio: to show advertisers and audiences that online media could be a serious media business. 13:05 — Video Was Always Part of the Plan Rob and Leo talk about how TWiT was doing video years before the current “video podcasting” push. 13:40 — Audio Intimacy vs Video Presence Leo explains why radio creates intimacy, while video adds place, presence, and a different kind of audience relationship. 16:05 — TWiT as a Lean-Back Media Network Leo describes his early vision for TWiT as a low-cost version of CNN or CNBC for technology coverage. 17:00 — 24/7 Streaming and Live Community The conversation covers TWiT's 24/7 stream, live programming, behind-the-scenes feel, and why raw authenticity helped the brand. 18:40 — Why Technology Was the Right Beat Leo explains why covering technology kept TWiT relevant through major shifts from the iPhone to AI. 20:35 — AI as the Next Major Technology Shift Leo compares AI to structural technology changes and explains why he sees it as a major long-term shift. 22:20 — From This Week in Google to Intelligent Machines Leo discusses rebranding a TWiT show around AI and robotics as the center of technology coverage moved. 23:15 — Can AI Create Real Media? Rob asks Leo about AI-generated content, and Leo explains why he still believes humans will remain central to media creation. 24:20 — AI Tools, Voice Cloning, and Advertising Leo talks about using AI tools, ElevenLabs voice cloning, and the potential for AI-generated ad reads. 25:25 — Why Human Spontaneity Still Matters Rob and Leo discuss whether AI clones can capture the same timing, originality, and human presence as real creators. 26:35 — Zune, Apple, Siri, and AI Adoption A lighter segment on Zune leads into Apple's AI plans and how mainstream users may begin to understand AI's practical value. 27:45 — AI Backlash, Jobs, and Human Value Rob and Leo discuss AI anxiety, job disruption, retraining, and why people need to understand where their human value lies. 29:30 — Will the Word Podcast Survive? Rob asks whether “podcast” will remain the right term as audiences define the medium more than creators or platforms do. 30:40 — Shows, Creators, and Human Creation Leo argues that “show” may be the better word and reflects on why humans are naturally driven to create. 33:05 — Apple HLS and the Audio-Video Merge Rob and Leo discuss Apple HLS, streaming formats, video RSS, audio RSS, and the shift toward combined audio-video experiences. 37:05 — Measurement Across Audio, Video, and Platforms The conversation turns to the challenge of consistent measurement across RSS, YouTube, Apple, Spotify, and other platforms. 38:20 — Host-Read Ads, Video Ads, and Dynamic Insertion Leo explains how TWiT handles baked-in host reads, dynamic ad insertion, and the coming shift toward video ad insertion. 39:10 — The Problem with Podcast Metrics Leo explains why measuring podcast consumption remains messy, especially across corporate networks, mobile listening, and YouTube. 41:10 — Why Attribution Still Falls Short Rob and Leo discuss why promo codes, attribution links, and dashboards do not fully capture real audience behavior. 43:15 — Trust as the Real Advertising Asset Leo explains why TWiT's value to advertisers comes from trusted hosts, engaged audiences, and long-term sponsor relationships. 45:00 — Podcasting 2.0 and Shared Economic Models Rob introduces the idea of shared value between advertisers, apps, creators, and listeners, and Leo reacts to the concept. 46:15 — Oxford Road, Dan Granger, and New Metrics Rob brings up Dan Granger's work around new podcast measurement standards and the 30-second vs 60-second listener discussion. 47:35 — Why Creator-Side Metrics Matter Leo explains why he is skeptical of advertiser-driven measurement systems and why inflated podcast numbers damaged trust. 49:15 — Subscriptions, Membership, and Reducing Ad Dependence Leo explains why audience-supported media would be ideal and how TWiT's paid club fits into the business model. 50:20 — The Art of the Host-Read Ad Rob and Leo discuss why Leo's long-form host reads worked, including the value of making ads useful and content-like. 52:45 — Where Media Consumption Is Heading Rob asks Leo what may come next in media, and Leo points to short-form scrolling, TikTok, Instagram, and changing audience behavior. 54:00 — Leo's Son, TikTok, and the Next Generation of Media Leo shares how his son built a major food audience through short-form video and turned it into a restaurant and cookbook business. 55:35 — Long-Form Still Has a Future Leo argues that long-form shows can still matter if they create value, community, and real connection. 56:45 — Community as the Core of Media Leo explains why connection and community remain the most important part of media, no matter how platforms change. 57:30 — The Risk of Doom Scrolling Rob and Leo discuss short-form addiction, dopamine loops, and how constant scrolling can disconnect people from real community. 58:35 — AI Slop and Synthetic Video The discussion moves to AI-generated video content, fantasy media, and the question of whether audiences will tire of low-quality synthetic output. 59:35 — Human Clones, AI Presence, and Authenticity Rob asks whether AI versions of creators could extend their presence, and Leo reflects on voice clones, soul, and human perspective. 1:00:35 — Human-Made Media May Become More Important Rob suggests that labeling human-made content may become more valuable as AI content grows more convincing. 1:01:20 — Remembering Todd Cochrane and Podcast Hall of Fame Rob and Leo reflect on Todd Cochrane, the Podcast Hall of Fame, and the early podcasting community. 1:03:10 — The Hall of Fame, Dave Winer, and Joe Rogan Leo and Rob talk about the Podcast Hall of Fame, Dave Winer, Joe Rogan, and recognizing major contributors to podcasting. 1:04:45 — Closing Thoughts and Where to Find the Show Rob thanks Leo and closes the episode with where to find past episodes and future New Media Show content. Guest Links: Leo Laporte, Founder and Owner, TWiT Podcast Network TWiT Podcast Network: https://twit.tv/ Leo Laporte Website: https://leo.fm/ Leo Laporte on LinkedIn: https://www.linkedin.com/in/leo-laporte-8aa224309/ Leo Laporte on YouTube: https://www.youtube.com/@LeoLaporte Intelligent Machines: https://twit.tv/shows/intelligent-machines This Week in Tech: https://twit.tv/shows/this-week-in-tech Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ New Media Show: https://newmediashow.com/ New Media Show Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649 New Media Show on YouTube: https://youtube.com/@TheNewMediaShow Rob Greenlee on YouTube: https://youtube.com/@RobGreenlee Podcast Hall of Fame: https://podcasthall.com/ AI Disclosure Note: I used AI tools to help organize and edit this episode, description, and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest's. This article reflects my editorial direction and the substance of the conversation.The post The Future of Media | Leo Laporte, TWiT.tv #672 first appeared on New Media Show.

Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by it. Luckily, some of Oxford Road's brightest minds have come together to create a cheat sheet. On this week's episode of Ad Infinitum, host Stew Redwine (Executive Creative Director, Oxford Road) communes with a powerhouse panel of Oxford Road thinkers: Miranda Romano (SVP, Media), Charisse Miller (Director of Client Success), Angela Hunter (Group Creative Director, Operations), and Jillian Garner (Client Success Manager, Client Services). The panel breaks down the skills needed to make podcast ads work, from managing relationships to crafting authentic copy. They even review and rate a few sample ads.“Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and also works for the business objective.” -Angela Hunter (Group Creative Director, Operations)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats.iHeartMedia expands its advertising partnership with Amazon Ads, becoming a reseller across Amazon Music, Prime Video, Twitch, Fire TV, and Alexa, giving its sellers access to Amazon's first-party shopping and streaming data.Owl & Co. founder Hernan Lopez shares findings from the second annual Global Podcast Economy Report, revealing that ten companies capture roughly 60% of U.S. podcast advertising revenue alongside a vibrant long tail of smaller players.DoubleVerify launches DV Neura, an AI engine that unifies media verification, content classification, and campaign optimization, and can recommend campaign changes across its DV Media AdVantage Platform.Oxford Road's ORBIT tool releases its June 2026 ranking of the top 15 Entertainment and Media podcasts, with The Popcast with Knox and Jamie taking the top spot and the data favoring show-level buying over genre-level approaches.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats.iHeartMedia expands its advertising partnership with Amazon Ads, becoming a reseller across Amazon Music, Prime Video, Twitch, Fire TV, and Alexa, giving its sellers access to Amazon's first-party shopping and streaming data.Owl & Co. founder Hernan Lopez shares findings from the second annual Global Podcast Economy Report, revealing that ten companies capture roughly 60% of U.S. podcast advertising revenue alongside a vibrant long tail of smaller players.DoubleVerify launches DV Neura, an AI engine that unifies media verification, content classification, and campaign optimization, and can recommend campaign changes across its DV Media AdVantage Platform.Oxford Road's ORBIT tool releases its June 2026 ranking of the top 15 Entertainment and Media podcasts, with The Popcast with Knox and Jamie taking the top spot and the data favoring show-level buying over genre-level approaches.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube now the most-used podcast platform ahead of Spotify and Apple Podcasts.Penske Media Corporation is acquiring the remaining assets of Vox Media, including The Verge, Eater, and SB Nation, completing the breakup of one of digital media's largest independent companies while the podcast network goes to James Murdoch's Lupa Systems.Oxford Road released its Top Performing International Podcasts ranker, scoring shows on advertiser return on investment rather than download counts and drawing on roughly $1.8 billion in verified podcast ad spend.Ad Results Media argues podcast marketers must plan beyond audio, citing Nielsen data on host-read recall and YouTube's 1 billion monthly podcast viewers to make the case for integrated audio, video, and social campaigns.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:New Sounds Profitable and JAR Podcast Solutions research finds 61% of podcast listeners discover their favorite shows through YouTube and social media, with YouTube now the most-used podcast platform ahead of Spotify and Apple Podcasts.Penske Media Corporation is acquiring the remaining assets of Vox Media, including The Verge, Eater, and SB Nation, completing the breakup of one of digital media's largest independent companies while the podcast network goes to James Murdoch's Lupa Systems.Oxford Road released its Top Performing International Podcasts ranker, scoring shows on advertiser return on investment rather than download counts and drawing on roughly $1.8 billion in verified podcast ad spend.Ad Results Media argues podcast marketers must plan beyond audio, citing Nielsen data on host-read recall and YouTube's 1 billion monthly podcast viewers to make the case for integrated audio, video, and social campaigns.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about the specialist advantage, why better info wins, the key to building industry bridges, and so much more. Let's dive in.“  I believe podcasting is the greatest canvas for the free and open exchange of ideas, but that has to be managed responsibly. And the tools to do so in many cases don't yet exist.”Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week's Media Roundtable, we're announcing some of our latest findings.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP's internal tug-of-war, and the new standard metrics that could help grow the industry.“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”Pete Birsinger (CEO & Founder, Podscribe)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your phone is full of podcast episodes you've never actually played, you know a download isn't the same as an impression. So how can marketers figure out who's really tuning in, and who's tuning out? This week's Media Roundtable discussion has you covered.Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast's reported listenership and its actual audience. It's no secret we're big advocates for better podcast measurement (check out today's Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data.Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines.“ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.”Dan Misener (co-founder, Bumper)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Sport Social Podcast Network argues that sports podcasting has shifted from a complementary format to a defining part of how fans experience the 2026 FIFA World Cup, citing a new BBC Studios and NumberEight campaign that drove a 19% awareness lift for a U.S. hospitality brand.CoHost and Quill CEO Fatima Zaidi kicks off a new series by asking 10 founders what they would do differently in year one, drawing responses from industry figures including Oxford Road's Dan Granger and Sounds Profitable Partner Bryan Barletta.Tubefilter examines what the box office success of creator-led films like Backrooms and Obsession signals for YouTubers and content creators looking to make the jump to Hollywood.Nielsen's Q1 2026 edition of The Record finds U.S. consumers spend nearly four hours daily with audio, with 82% of ad-supported audio time going to radio and podcasts, and Edison Research data showing podcasts account for 30% of ad-supported audio time among adults 18 to 34.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Sport Social Podcast Network argues that sports podcasting has shifted from a complementary format to a defining part of how fans experience the 2026 FIFA World Cup, citing a new BBC Studios and NumberEight campaign that drove a 19% awareness lift for a U.S. hospitality brand.CoHost and Quill CEO Fatima Zaidi kicks off a new series by asking 10 founders what they would do differently in year one, drawing responses from industry figures including Oxford Road's Dan Granger and Sounds Profitable Partner Bryan Barletta.Tubefilter examines what the box office success of creator-led films like Backrooms and Obsession signals for YouTubers and content creators looking to make the jump to Hollywood.Nielsen's Q1 2026 edition of The Record finds U.S. consumers spend nearly four hours daily with audio, with 82% of ad-supported audio time going to radio and podcasts, and Edison Research data showing podcasts account for 30% of ad-supported audio time among adults 18 to 34.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Grab your custom Cannes Lions attendee announcement graphic for free here!Today in the business of podcasting:A roundup of all the top stories from The Podcast Show London last week. New data from Sounds Profitable's Advertising Landscape 2025 study shows that AM/FM radio Primes and podcast Primes have only a 1.4% overlap, challenging the idea that the two formats compete for the same audience. Tom Webster argues that sellers holding both types of inventory are offering two nearly non-duplicated engaged audiences in a single buy — a stronger combined asset than the competitive framing has allowed advertisers to see.The Alliance for Measurement in Podcasting (AMP), a 12-member industry task force organized by Oxford Road and including Spotify, SiriusXM Media, BetterHelp, DraftKings, and others, has publicly emerged after meeting since July 2025 to address podcast measurement and definition challenges. The group's three focus areas are standardizing impression metrics, developing cross-platform performance measurement, and agreeing on a universal definition of a podcast.A new Signal Hill Insights Pulse Report, conducted with FlightStory, finds that 45% of monthly podcast consumers in the U.K. have used a smart TV to listen to or watch podcasts in the past month, making smart TVs the second most-used device ahead of computers. More than half of video podcast viewers in the U.K. watch during prime time (7–11 p.m.), and the data suggests video podcasting is growing podcasting's overall audience share by replacing other video consumption rather than cannibalizing audio listening.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What's a podcast? What's an impression? Did the ad work?Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting's big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.” – Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:The Alliance for Measurement in Podcasting (AMP), a 12-member task force organized by Oxford Road, is working to standardize podcast ad measurement and establish a universal definition of "podcast." The group plans to present its framework at Oxford Road's CAO Summit in Los Angeles in July 2026.New data from Sounds Profitable shows that the most engaged AM/FM radio listeners and the most engaged podcast listeners have only 1.4% overlap, making them nearly distinct audiences. Tom Webster argues that buying both channels together offers advertisers a level of combined reach that neither medium can deliver alone.Magellan AI's new global analysis estimates total podcast ad spend reached $3.94 billion in 2025, with non-U.S. markets surging 79% year-over-year in Q1 2026, led by rapid growth in Germany, France, the U.K., and Ireland.YouTube is moving AI content labels to more prominent positions, appearing directly below long-form videos and as overlays on Shorts, with automatic detection rolling out for content creators who do not self-disclose.Canada's broadcast regulator, the CRTC, has expanded its digital media contribution framework, raising the required revenue contribution from foreign streaming and audio services including Netflix, Disney+, and Spotify from 5% to 15%.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably. On this week's episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving. -Shira Lazar (Founder, What's Trending and Creators 4 Mental Health)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entérate de lo que está cambiando el podcasting y el marketing digital:-PodcastOne fortalece su expansión con una nueva inyección de capital.-La publicidad en video gana terreno dentro del podcasting.-Oxford Road cuestiona la estrategia global en publicidad de pódcast.Inteligencia artificial-Grok pierde impulso frente a la competencia en IA.PatrociniosSuscríbete a la newsletter de Vía Podcast y recibe a diario en tu bandeja de entrada las últimas noticias de inteligencia artificial, marketing digital y podcasting.Este episodio es presentado por RSS.com, la plataforma de hosting de pódcast que te permite publicar, distribuir y monetizar tu pódcast de forma sencilla. Lanza tu pódcast hoy mismo y haz crecer tu audiencia con herramientas profesionales y analíticas avanzadas.

How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.That's right, the world's only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There's even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let's dig in…“A voice in the dark when you feel alone.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who should you trust your ad money with? Easy. Who your listeners trust.This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo' creators like Mo.Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO."[Brands] shouldn't just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue,  and frankly, trying to preserve and maybe improve our democracy." -Mosheh Oinounou (Founder & Host, Mo News)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The way to thrive in an AI future? Be authentically human.This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road's Luncheon with a podcasting powerhouse who consistently sees over the horizon.Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups), to break down the current state of podcasting and what's next. What they agree on? AI can't outperform human connection.The team takes on: Conversations over Impressions, Remember the Trough, The George Lucas Alley-Oop, and more. Let's dig in.“  In a world of unlimited impressions, what matters? It's that authenticity and aligning yourself with the conversations that matter.” -Jason Calacanis (Angel investor & Host, This Week in Startups)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King's 6 courtly laws he first established. Because through Radio's first design, we can discover the future of this vast kingdom. Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road, Ad Infinitium, and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place.  The original episode can be found here. Let's make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

Creators may think they have an idea where AI is heading, but now they're faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it's hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?This week's Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI. The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.” -Tim Ferriss (entrepreneur, host of The Tim Ferriss Show)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in podcasting infrastructure, companies like OpenAI, The Chernin Group, and Fox Entertainment are acquiring shows that have proven they can leverage their audiences — reflecting the medium's shift from speculative asset to established media property.Oxford Road's ORBIT data shows 80% of the top 15 performing podcasts for advertisers in March 2026 were independent shows, not network titles. Ben Robins argues that publishers and platforms best positioned for podcasting's next phase will be those who invest in polished content without sacrificing the niche specificity that makes podcasting work for advertisers.A podcast company called Light Knot Studios was found publishing AI-generated audio that cloned the names, artwork, and formats of more than 75 history podcasts, monetizing each with programmatic ads through RSS.com's PAID platform. Podcast lawyer Lindsay Bowen identified potential grounds for copyright and trademark infringement suits, and flagged that hosting platforms and directories without a registered DMCA agent cannot claim safe harbor protections.AdsWizz, Barometer, and NPR are hosting a webinar on April 23 to address the misconception that podcasting lacks scale for brand advertisers. Presenters will cover how content filtering and evaluation practices are driving that perception, and what a more audio-native approach to targeting looks like in practice.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in podcasting infrastructure, companies like OpenAI, The Chernin Group, and Fox Entertainment are acquiring shows that have proven they can leverage their audiences — reflecting the medium's shift from speculative asset to established media property.Oxford Road's ORBIT data shows 80% of the top 15 performing podcasts for advertisers in March 2026 were independent shows, not network titles. Ben Robins argues that publishers and platforms best positioned for podcasting's next phase will be those who invest in polished content without sacrificing the niche specificity that makes podcasting work for advertisers.A podcast company called Light Knot Studios was found publishing AI-generated audio that cloned the names, artwork, and formats of more than 75 history podcasts, monetizing each with programmatic ads through RSS.com's PAID platform. Podcast lawyer Lindsay Bowen identified potential grounds for copyright and trademark infringement suits, and flagged that hosting platforms and directories without a registered DMCA agent cannot claim safe harbor protections.AdsWizz, Barometer, and NPR are hosting a webinar on April 23 to address the misconception that podcasting lacks scale for brand advertisers. Presenters will cover how content filtering and evaluation practices are driving that perception, and what a more audio-native approach to targeting looks like in practice.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they're spilling it on the new Media Roundtable: Special Edition.This week, we're going back to Podcast Movement Evolutions at SXSW, where Miranda Romano (SVP, Media, Oxford Road) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders:Brynn Greenelsh (Audio Marketing, Auctane–Stamps.com & ShipStation) Jessica Williams (Global Brand Marketing & Partnerships, Shopify)Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp)Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let's dig in." Get on the small shows, and it'll be so worth it." -Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Independent creators have to find a way to succeed, often without a network to support them and a safety net to fall back on.. In fact, 80% of the ORBIT top 15 performing podcasts are indies. But what does it take to win on their own… and is it worth it?Find out in an all-new Media Roundtable: Special Edition.Direct from Podcast Movement Evolutions at SXSW, Dan Granger (CEO & Founder, Oxford Road) takes the stage with three of the hardest-working, most successful independent podcasters: Hala Taha (CEO & Founder, YAP Media, Host,Young and Profiting) and Brett and Jordy Meiselas (Co-founders, MeidasTouch Network, Hosts,The MeidasTouch Podcast).The panelists get real about the joys and struggles of podcasting without a net. Join them as they talk: Audience Trust, Loving Crunches, True Partnerships, and more. Let's dig in.“ The pro [of being independent] is that you have complete autonomy over your content and everything that happens, whether it's a success or a failure, falls on you. The con is the same exact thing.”-Brett Meiselas (Co-founder, MeidasTouch Network, Host, The MeidasTouch Podcast)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At Oxford Road, we always say “influence responsibly,” but what does that look like in action? For a shining example of leadership and thoughtful influence, look no further than this week's guest.On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts Grammy-winning rapper, independent artist, podcaster, activist, and leader, Killer Mike (aka, Michael Render, host of Conversate with Killer Mike). In addition to co-founding legendary rap group Run the Jewels, Mike just hosted our Indie PaC Awards, and you could not ask for a better advocate for independent creators.Join Mike and Dan as they cover: Allies Wanted, Give it Away, Influence Responsibly, and more. Let's dig in."  I liked the feeling of: Whether I win, lose, or draw, it was my way.” -Killer Mike (Grammy-winning rapper, host of Conversate with Killer Mike)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does an audiophile thrive in the era of YouTube? How can two circles solve everything? Find out in the first video podcast of Ad Infinitum, featuring the legendary sonic sage Dallas Taylor!That's right, the world's only podcast solely dedicated to audio ads is back, now in video! Today, we present to you Ad Infinitum Season 4, Episode 1: "Two Circles: Dallas Taylor on Podcasting, YouTube, and Creative Identity."Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes award-winning sonic guide Dallas Taylor (Host, Twenty Thousand Hertz, and Founder, Defacto Sound) to Headgum Studios for a creative masterclass about achieving great work time and time again. Stew and Dallas talk: Why the Audience Comes Last, Two Circles, Going Off the Rails, and more. Let's dig in…“ I've always been a sound designer. I've been somebody who wanted to craft and create and celebrate sound, then I use the tools around me to, to tell everybody about how cool this is. I don't really have any emotional or identity in the tools. That's why I don't say I'm a podcaster.” -Dallas Taylor (Host, Twenty Thousand Hertz, founder Defacto Sound)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasts begin with a dream and a mic. But to reach the world, they often benefit from having someone in their corner like this week's guest.On a new Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts indie creator advocate Brendan Monaghan (CEO, Libsyn, founder of Megaphone). Libsyn is the founding sponsor of our Indie PaC Awards, which is an extension of their 20+ years of support for independent creators.Join Dan and Brendan as they cover: Indie Wins, Definitions, The Creator's Voice, and more. Let's dig in."  For us, it's: how do we think about bringing revenue to [creators] and helping them fuel their dreams on the business side?” -Brendan Monaghan (CEO, Libsyn)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting:Podcast Movement Evolutions at SXSW adds Penn Badgley and SAG-AFTRA President Sean Astin to its lineup, with Oxford Road and founding sponsor Libsyn hosting the inaugural Indie PaC Awards on Sunday, and Spotify marking its 20th birthday with keynotes and a star-studded concert hosted at Stubb's BBQ.Tom Webster argues that coverage of a new Edison Research Share of Ear data point - in which spoke-word daily consumption percentage for podcasting passes AM/FM radio for the first time since Share of Ear started - misses the caveat that Share of Ear isn't taking spoken word video podcasts primarily watched by audiences into account. Audible launches a new $8.99 Standard membership tier with a streaming-focused model, folding former Wondery+ subscriber perks into Audible Originals (such as ad-free listening, early access, and exclusive podcasts).SAG-AFTRA is expanding its podcast contract coverage to include more interview and narrative formats as video podcasting grows. Sue-Anne Morrow also addresses the notion SAG-AFTRA actors are taking a pay cut if they choose video podcasting over daytime TV. To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

B2B marketers don't have the luxury of building brands or boosting ROI. You need to do both. So how do you do it? You listen to this week's special guest.Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) hosts veteran CMO Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation). Laura's been everywhere from the NFL, where she learned brand-building, to CMO roles at podcast mainstays like LegalZoom and Constant Contact.Join Dan and Laura as they cover: The Numbers, B2B Storytime, The Arms Race, and more. Let's dig in."  I want you to feel great about our brands, and that you trust them, but I also want you to transact.”-Laura Goldberg (CMO, Auctane, Stamps.com, ShipStation)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: Ashley Carman's recap of the Bloomberg Podcast Business Summit finds video now essential to podcast strategy, with executives like Kara Swisher and Goalhanger's Jack Davenport treating YouTube presence as a baseline requirement for new and existing shows.IAB Australia's 2025 internet advertising report shows the country's digital ad market hit $18.4 billion AUD, with podcasting outpacing streaming audio in a segment that grew 8.2% year-over-year.Oxford Road and founding sponsor Libsyn launch the Indie Podcasters and Creator Awards, exclusively for independent podcasters, with the inaugural ceremony set for March 15th at Evolutions by Podcast Movement.Audion co-founder Arthur Larrey argues audio advertising must adopt performance marketing metrics (addressable scale, third-party measurement, in-flight optimization, and dynamic creative) to compete for budgets currently flowing to CTV and social.The Hollywood Reporter covers how SAG-AFTRA is expanding its podcast contracts to cover more interview and narrative formats as video podcast growth raises questions about whether the format constitutes daytime talk television.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Dan announces the Indie PaC Awards, the first-ever awards ceremony exclusively for independent podcasters and creators, happening March 15th at SXSW in Austin.The ceremony will be hosted by Killer Mike, the Grammy-winning artist, entrepreneur, and advocate for creator ownership who has built his career on the same principles of independence the awards celebrate. Nominees include Steven Bartlett, Theo Von, Tim Ferriss, Lex Fridman, Kill Tony, Philip DeFranco, and dozens more.The episode makes the case for why independent creators are the backbone of this medium, why they consistently outperform corporate shows in Oxford Road's ORBIT data, and why, on America's 250th birthday, the most American thing happening in media is independent podcasting.The Indie PaC Awards are presented by Oxford Road with Libsyn as the founding sponsor.Full nominee list and event details at IndiePac.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lost in today's media landscape? Or are you just curious as to how the industry got here?You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week's special guest.On this week's Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin ( EVP, Strategy, Oxford Road) welcome the legacy media guru Andrew McLuhan (Director & Founder, The McLuhan Institute).Andrew's work continues the legacy of his grandfather (Marshall McLuhan) and father (Eric McLuhan). The McLuhan family's work is enormously relevant to marketers: it's all about the effect media and technology have on people. When marketers decide which channels to use and how to craft & place their messages, they would do well to draw on McLuhan's insights.Dan, Giles, and Andrew are talking: Early Media Literacy, The Media is The Message, and Hot vs. Cool. Let's dig in.“ Nobody loves being sold stuff, so you're already at a disadvantage. But people do love creativity. If that's not a license to have some fun, I don't know what is.”- Andrew McLuhan (Director & Founder, The McLuhan Institute)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.