Podcasts about content marketing practitioner

The 3 shared traits behind successful entrepreneurshipsIt took me fourteen years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 200 successful entrepreneurs, and listening to thousands of them. Here are the three factors of the Formula for Entrepreneurial Business Success.   1. New / Non- existing thing - that's needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So, he became a blogger and social media educator. and the list goes on. You don't need to be the first, and you don't need to be the only one in the world that offers that product or service, you do need to be the first or unique among your target audience. The story I heard in my interview with Mike Allton is a great example not only for choosing a new needed service (or in that case, information) but what it takes to find it. Mike Allton Mike Allton is a Content Marketing Practitioner, award-winning Blogger, and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early '90s and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Mike's entrepreneurship I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn't attract people who needed websites, it attracted people that already had a website and wanted to learn about their social media opportunity. So, as a result, I wasn't growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn't help to sell websites, however, I decided to create a site about social media blogging and that what I did. I've used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale.   2. Technology is a success factor Andres Pira started to use VR systems that allow his real estate clients to walk through and see what they are buying, without actually being there, and sold an extensive amount of units just with this technology. Dorothéa Bozicolona-Volpe uses technological listening tools to focus on understanding customers' needs to help her clients make their digital transformation. Paul Bratby got some geeks that turned his trading strategy that hasn't lost a quote for 15 years, into a software. Mellissah Smith worked with a development team that developed the technology for developing automatic marketing strategies without a human. You don't necessarily need to develop a new technological tool (although sometimes that's what leaded entrepreneurs towards a billion-dollar company market cap). However, you must find the technology that will allow you to boost your entrepreneurship to a meaningful...

Getting customers is what entrepreneurs say they struggle with most.   When we talk about entrepreneurship success, we still talk about very low success rates (The last formal numbers are still between 5%-10%. Of course, it depends on how success is defined). The first reason (42%) entrepreneurs say what they fail for is “No market need”. There are usually two reasons for not finding the market need: Either you didn’t focus on the right customers, Or your product definition wasn’t correct.   The What A product or service definition contains 3-5 words;  your answer to the question, “What do you offer?” Based on the answer to the question “What problem do you solve”   Why is defining your product or service critical? ⌘ That’s how customers will find you ⌘ It differentiates you from your competitors ⌘ It attracts clients ⌘ It’s the basis for leading your market category The one rule of defining your product: In defining your product, you should focus on your customers’ point of view: You need to learn what your customers are looking for; How customers, people who are seeking solutions, and providers talk about the problem and solutions within your space We look for what they need or want: What words do they use to look for the solution?   Remember, it’s always about them! The customer always looks to find ‘WIIFM’ - What’s In It For Me?!   There is one story I like most as an example for the “what” part, finding what solution and product (or service) you should provide.   The story of Mike Allton who provided one product and found out his customers want something else…   Mike Allton - The award-winning social media blogger and author turned his successful website business into a social media blog and guidance source. Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.   Mike’s story I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn’t attract people who needed websites, it attracted people that already had website and wanted to learn about their social media opportunity. So, as a result, I wasn’t growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn’t help to sell websites, however I decided to create a site about social media blogging and that what I did. I’ve used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. What is your one key success factor? One thing that comes to mind: to have specific online relationships with people that can help you and show you the way to achieve your goals.   The Who Most entrepreneurs have a very clear picture in mind as to who their customers are. Unfortunately, most of the time, they are wrong. If you don’t know who your customers are, you won’t reach them.   Let’s learn one of the best-kept secrets to business success The secret to finding more paying customers is not to convince as many...

On this episode of 'Inbound & Down,' host Jon Sasala chats with Content Marketing Practitioner at Social Media Hat/Blogging Brute and Brand Evangelist at Agorapulse, Mike Allton, about becoming a marketing influencer and how he leveraged his interests for professional growth. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about content creation? Send them to inbound@moreycreative.com. Show Notes: Social Media Hat Blogging Brute Agorapulse Mike Allton Connect: Facebook Twitter Instagram LinkedIn YouTube Blog

Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is "The Blogging Brute," -- an award-winning blogger, speaker, and author.   Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different! Our guest... Mike Allton  - Brand Evangelist at Agorapulse, - Content Marketing Practitioner at Social Media Hat / Blogging Brute, - Co-Founder at 360 Marketing Squad (the 4th member of the 360 Marketing Squad to be on our show!) Mike teaches businesses the best strategies and tactics to use, and the best tools, to finally get POSITIVE RESULTS! He firmly believes everything falls within the umbrella of "Content Marketing" - using content in various forms, across multiple channels, to reach a growing audience. Everything is content. Everything. We talk through this, and Mike provides a ton of insight and tips about blogging in particular -- length of posts, frequency, and more. Even with the emergence of video over the last couple of years... blogging is not dead! Check out this is great convo. We are "Making a Marketer"... in all ways. Check out episode 43 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on Apple Podcasts -- https://bit.ly/mamITuneNEW. :: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::    

Episode 133 Show Notes After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success.   1. The thing that’s needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So he became a blogger and social media educator. and the list goes on. You don’t need to be the first, and you don’t need to be the only one in the world that offers that product or service, you do need to be the first or unique among your target audience. Let’s hear Mike Allton. Mike Allton Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Mike’s entrepreneurship I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn’t attract people who needed websites, it attracted people that already had website and wanted to learn about their social media opportunity. So, as a result, I wasn’t growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn’t help to sell websites, however I decided to create a site about social media blogging and that what I did. I’ve used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. 2. Technology is a success factor Andres Pira started to use VR systems that allow his real estate clients to walk through and see what they are buying, without actually being there, and sold an extensive amount of units just with this technology. Dorothéa Bozicolona-Volpe uses technological listening tools to focus on understanding customers’ needs to help her clients make their digital transformation. Paul Bratby got some geeks that turned his trading strategy that hasn’t lost a quote for 15 years, into a software. Mellissah Smith worked with a development team that developed the technology for developing automatic marketing strategies without a human. You don’t necessarily need to develop a new technological tool (although sometimes that’s what leaded entrepreneurs towards a billion-dollar company market cap). However,...

This episode is all about capturing some marketing magic for your business.  And what it REALLY is going to take to get your business noticed online this year.   Mike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author, and Brand Evangelist at Agorapulse.  

Mike Allton is an award-winning writer and author and the Founder of the Blogging Brute, a website dedicated to helping you write, publish and promote a blog post fast and well. Mike is a Content Marketing Practitioner and Brand Evangelist at social media management tool,  Agorapulse.   Connect with Mike Connect with Mike on at The Blogging Brute, Agorapulse, and on Twitter. Resources Mentioned The Blogging Startup Plan and The Ultimate Blogging Planner How to Start a Blog in 2019 Sponsor The Brand Authority Podcast is brought to you by Clickfunnels. ClickFunnels gives you EVERYTHING you need to market, sell, and deliver your products and services online! (Without Having To Hire or Rely On A Tech Team!) Get your 14-day free trial today. Not sure how you'd use it for your business?  Inside of your FREE ClickFunnels account are dozens of types of funnels that are scientifically proven to turn your website visitors into customers! Additional Resources Social Authority Blog About Rebekah Radice

In this episode of Educational Podcasting Today, we take a look at the state of Social Media with our guest Mike Allton. Together, we discuss Social Media and how it is affecting parents, teachers, and students in regards to internet safety, data privacy, and tips and tricks for creating the best learning experience to our students. In this episode, we discuss: What is the state of Social Media in 2018? Creating Content for Social vs Creating Content for Search Why visit Social Media Sites? What Social Media accounts should we be active in?Social Media Tips1) Have a presence in Social Media if you are a business with your brand or name. Use this to build up an audience. 2) When ned Social Networks come out… don’t be fascinated by shiny objects 3 QuestionsWho is your target audience and which networks seem to support that target audience?Geography Demographics Age Interests What kind of content are you comfortable creating?Text Images Audio/Video Which Social Networks have I used personally, and out of those, what has my experience with them been? How to craft your Call to Action on your Podcast or Blog Tips and Tricks for Social Media SuccessFacebook Twitter Instagram Pinterest Facebook: Data Breach Social Media for students How important is Data Privacy? What should we do if we are finished with a social media? How should we create great podcasting show notes? Creating Teachable Moments through Social Media education Follow our PodcastThe TeacherCast Educational Broadcasting Network | @TeacherCast (http://www.twitter.com/teachercast) @PodcastingToday (http://www.twitter.com/podcastingtoday) Follow our HostJeff Bradbury | @JeffBradbury (http://www.twitter.com/jeffbradbury) About our GuestMike Allton is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generates leads, and convert those leads into sales. He is an award-winning Blogger, Speaker, and Author at Agorapulse (https://www.agorapulse.com/) (formerly CMO at SiteSell). As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse (https://www.agorapulse.com/) . Facebook: https://www.facebook.com/allton (https://www.facebook.com/allton) Twitter: https://twitter.com/mike_allton (https://twitter.com/mike_allton) LinkedIn: https://www.linkedin.com/in/mikeallton/ (https://www.linkedin.com/in/mikeallton/) Google+: https://plus.google.com/u/0/+MikeAllton (https://plus.google.com/u/0/+MikeAllton) Instagram: https://www.instagram.com/mallton/ (https://www.instagram.com/mallton/) Pinterest: https://www.pinterest.com/mikeallton/ (https://www.pinterest.com/mikeallton/) Join the ConversationOur favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.  This weeks question is: How are you using Social Media in your classroom? With so many positive and negative aspects of Social Media, how are you helping your students learn right from wrong? Explore these ResourcesIn this episode, we mentioned the following resources: Learn how to create your own Podcasts with these great resources from TeacherCast (http://educationalpodcasting.today) Join our brand new Facebook Page! (http://educationalpodcasting.tips) Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on iTunes (https://itunes.apple.com/us/podcast/educational-podcasting-today/id972444781?mt=2) today? I enjoy reading and sharing your comments on the podcast each week. Let’s Work TogetherHost: Jeff Bradbury

33rd Episode’s Show Notes Michael Stelzner founded Social Media Examiner in 2009, and his biggest success was the Social Media Marketing World Conference. Jeff Bullas’s blog receives over 5 million visitors a year. David Beebe  Is an Emmy-winning Branded Content Producer, Keynote Speaker, and Content Decoded. Jeremiah Gardner has been featured in Forbes, The Huffington Post, Entrepreneur Magazine, Lifehacker, and The Guardian. Mike Allton is a Content Marketing Practitioner, an award-winning Blogger and an Author. John Nemo is a Bestselling Author who wrote 7 books, a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant. These are the most successful people I have chosen to share their key success factors with you. Hello, Reach or Miss listeners. It’s almost impossible to tell what exactly makes a successful entrepreneurial brand so successful. However, I discovered that when we dig deep, all of the leading entrepreneurs have the one key success factor that works for them. I’ve chosen 6 successful guests to share their 8 key factors of success, which can be implemented by any entrepreneur that is looking to break their own records and become a market leader and a successful entrepreneur.  The one key success factor   Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. There was a very clear motto in Michael Stelzner’s interview. When I asked Michael about his best advice for entrepreneurs and new small business owners, he had a clear answer: I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be, and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them questions, to understand what their challenges are. I think it’s the number one way that anybody can be successful. A lot of times we think that everyone is like us, which is totally not true, and we say “if everyone is like me, then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Michael Stelzner’s one key success factor I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again.   Jeff Bullas Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author. He works with companies and executives to grow their online businesses through social, digital, and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com (http://www.jeffbullas.com) . He has spent most of his business career involved with information technologies, telecommunications, and the web. For Jeff Bullas, starting his social media career was a result of four different influences that happen around the same time:  He was looking for a new career path. Jeff told me he read David Meerman Scott’s book, The New Rules of Marketing and PR, in 2008. Meerman talked about the power of content to attract the audience instead of having to go out and chase them and it sounded like a good idea to me because most businesses use cold calls.. He came upon Tim Ferries, who he worked for and Tim Ferries liked the idea. The last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on then start a blog… “For me,”...

Mike Alton Show Notes Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales. Most passionate about Today, I’m focusing on blogging, social media, and mailing, and how they all work together. How a business, large or small, or an independent blogger can use working with me to grow an audience, establish their authority, and achieve real business results. ’m working on a combination of a book and a course with a public group. I want to help my clients in a more structured approach. The company I started the Social Media Hat back in 2012. At that time, I had been building websites, and as part of that website business, I was blogging about social media marketing in order to give my prospects and customers helpful information. It didn’t attract people who needed websites, it attracted people that already had website and wanted to learn about their social media opportunity. So, as a result, I wasn’t growing my online business, but I discovered that I like to write and I like to teach people how to use social media blogging. I realized that the content doesn’t help to sell websites, however I decided to create a site about social media blogging and that what I did. I’ve used my site as a testing ground for anything related to online marketing. I execute the test and write about it and I found out my audience really appreciates those kinds of insights. And in the meantime, I was experiencing making money through the website and I tested that as well. Affiliate relationships, Google AdWords, Display ads, and many other monetization techniques. The most successful way to make money is to have a product that can you sell a lot of, so it can scale. The customers I have a couple different customers. It’s mostly small business owners that want to learn about social media. In terms of paying customers, there are affiliates readers that read about the tools and services and who want to subscribe to the tools I’m writing about through my affiliate link. The other type of customers is people that want to be taught and work with me as a consultant. Mike’s best advice about approaching the customer The best approach that I advise to startups is not only listen to your customers but look to open new opportunities. To invite your customers to say something and ask customers for feedback and ideas. Joey Coleman who is an expert in  customer experiences and turning customers into raving fans, is talking about the actions that you, as a business, need to take throughout your customers’ first hundred days. For example, let’s say you have an online course of six modules; you might want to follow each customer that just finished the first module, send them the main takeaways they should achieve, and ask them specifically to response. The best time to reach out to customers is the moment they achieve their first success as a result of something you taught them. Biggest failure with a customer It’s about trying to expand my business through an outsourced development firm, and serve customers better as well as serve more customers. It started well, but after a year or so, something happened. A lot of problems popped out and then they didn’t provide any projects. However, I had already paid for all these projects.  I tried to fix things and save the projects, but it was too late. It was unrecoverable. Customers were demanding refunds and the business failed. Completely. I failed in managing my growth. Biggest success due to the right customer approach or focus A few years ago,...

Mike Allton, Content Marketing Practitioner and CMO at SiteSell, joins the Bryan Kramer Show for real talk on launching a blog that is compelling, relevant, and actually read by people.   In This Episode How knowing your target audience's pain points leads to great blogging material Why starting a successful blog means doing research long before creating a site How the right combination of evergreen and newsjacking content leads to more traffic and conversions Why being productive in social means turning off notifications   Resources   Mike Allton on Twitter: @mike_allton The Social Media Hat SiteSell The Unofficial Book On HootSuite: The #1 Tool for Social Media Management KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age     Visit BryanKramer.com to hear more Human Conversation.