Podcasts about social media marketing society

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & Director of Experience of Social Media Examiner, Phil Mershon.Phil Mershon emphasizes the need to go beyond just providing good content or service. He believes the key to success is delivering a great overall experience. This can be achieved by adding surprise and delight, personalization, and going above and beyond to turn negative experiences into positive ones.For instance, consider the example of Disney. They've implemented creative solutions, such as fast passes and interactive experiences within lines, to enhance the overall experience for visitors. Phil also delves into the power of creating memorable experiences in events. He acknowledges that while there may be unavoidable negative aspects in any event, such as long lines or uncomfortable weather, the key is to focus on creating strong and powerful moments that overshadow the negatives.By doing so, people will remember the highlights, like meeting characters or watching fireworks, and forget about the less enjoyable parts. This strategy, referred to as "stacking," emphasizes positive moments to make the negative ones seem less consequential.Key Points from the Episode:Importance of creating memorable experiences in various settingsElements of surprise and delight, personalization, and going above and beyondIdentifying and addressing potential friction pointsExamples of Disney's creative solutions to enhance experiencesPower of creating memorable experiences in eventsStrategy of "stacking" positive moments to overshadow negativesIntroduction of the concept of "DRiED" challenges for event plannersRecommendation of the book "Unforgettable" for event planningApplicability of the book to various contextsAbout Phil Mershon:Phil Mershon is a creative innovator who combines existing products and ideas to craft unforgettable experiences. Notably, in fourth grade, he conceptualized the barbequed Pringles potato chip and garnered hundreds of signatures on a petition to Pringles, although the idea didn't materialize.Today, Mershon's imaginative approach is evident in his role as the Director of Experience for Social Media Examiner, where he curates the exceptional atmosphere of their signature event, Social Media Marketing World. He also enhances the experiences across products like the Social Media Marketing Society and Crypto Business Conference. His innovative touch includes incorporating live music, original performances, and professional emcees into conferences, making them stand out.Beyond event planning, Mershon is a skilled conference speaker, workshop leader, and upcoming author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He also hosts the "Man in the Pew" show, guiding Christian men seeking to integrate their faith into all aspects of life. With expertise in leadership, public speaking, writing, and event organization, Phil Mershon is a trailblazer in creating impactful and memorable experiences.About Social Media Examiner:Social Media Examiner is the premier destination for small businesses seeking effective marketing strategies in the digital age. Serving as the world's largest

How do you grow your brand and your network? BUILD RELATIONSHIPS! This episode's guest is an expert in this very thing and it has translated to great success, including having a podcast "Now Hear This Entertainment" that is a top 2% podcast in the world. Bruce Wawrzyniak has been promoting for many years.  A cum laude graduate of Medaille College in Buffalo, New York, his background runs the gamut from marketing to broadcasting to public/media relations and promotions.  He has served industries such as sports/entertainment, radio/TV (on-air positions in both), and full-service (advertising/public relations) agencies.  He also taught a Promotions Techniques course to college juniors and seniors.  Bruce has dealt with (and been quoted by) national and international media.  Some of his successful story placements include USA Today, The Wall Street Journal, and Sports Illustrated, to name just a few.  His résumé also includes video work and websites.  Plus, he has done numerous speaking engagements from Orlando to Nashville to Washington DC to Las Vegas to Los Angeles and points in between.  His work over the years has not only taken him throughout the United States, but, to more than 15 different countries.  He is a member of the Social Media Marketing Society and the American Marketing Association and can even be found on IMDb. “Now Hear This Entertainment” is a weekly podcast featuring interviews with guests who are having success in entertainment – primarily music.  A new episode has been delivered on-time, every week since February 2014.  The show has gotten listeners from 162 countries around the world and is one of the top two percent most popular shows out of more than 3.1 million podcasts globally.  “Now Hear This Entertainment” has had multiple placements in the iTunes Top Ten (Music category) and the show has received two honors and been nominated for three other awards. In late spring of 2021 it was in the "20 Best Entertainment Podcasts of 2021," as published by Welp Magazine. Guests on NHTE have ranged from Roy Orbison, Jr. to the keyboard player for Aerosmith to the lead guitar player for Garth Brooks to the drummer for Cheap Trick to the bass player for P!NK to the trumpet player for Billy Joel, plus, five GRAMMY Award winners, a Rock & Roll Hall of Famer, a Las Vegas headliner, three Emmy Award winners, and even participants from “American Idol,” “The Voice,” “America's Got Talent,” and “The X Factor” (including one singer who won “The Voice”).  Guests have come from an array of genres and locales (the latter to include twelve different countries).

The Social Media Marketing Society is a place to help you become a certified social media manager. This group will educate you on how to run a social media campaign for a client or help you land that work from home social media manager career you have been looking for. Join our movement as we help students find the job they really want. Join the Social Media Society: https://social-media-society.newzenler.com/courses/welcome #MARKETINGSTRATEGY​ #MARKETING​ #ONLINEMARKETING​ #ONLINEBUSINESS ★☆★ FOLLOW ME BELOW: ★☆★ Blog ►https://www.ericamartinco.com/blog Facebook ►https://www.facebook.com/ericamartinco Instagram ► https://www.instagram.com/ericamartinco/ Link Tree: https://linktr.ee/ericamartinco My top free download: http://customeravatar.ericamartinco.com/ Listen to my Podcast: https://podcasts.apple.com/us/podcast/goal-getter-podcast/id1511654077?uo=4 YouTube: https://www.youtube.com/channel/UCbzmk9rWxv5PaYi7_Ru-t8Q/featured?view_as=subscriber

This week on the Design Driven Life, Wendy Yates speaks with Arjun Rai. Arjun is a New York City based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own.Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen.After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations).After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc.Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more.the Design Driven Life is sponsored by Well Fit Human Retreats. Well Fit Human combines travel, fitness, and humanitarian work in vibrant destinations. Create positive impact through personal growth during our life-changing experiences. elevate yourself on their upcoming retreats.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Learn about HelloWoofy and automated social media. This week's guest is Arjun Rai, founder of HelloWoofy. HelloWoofy is on a mission to support small businesses and is a social media tool that allows you to use AI to create, curate and schedule content anywhere. Arjun is a New York City based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own. Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen. After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations). After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing. Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc. Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. Key Takeaways: The future of social media How to build a brand in startup mode How to fundraise capital How to build community Sign up for https://hellowoofy.com (HelloWoofy). Connect with https://www.instagram.com/arjunraime/ (Arjun). Music: Tuesday by Sascha Ende, Music.io

Our guest on this episode of Behind the Membership is offering an interesting and slightly different perspective on memberships…  Unlike the majority of our guests Ali McGee Kelly doesn't actually own her own site, she manages https://society.socialmediaexaminer.com/ (The Social Media Marketing Society), a membership owned by one of the world's biggest social media marketing blogs, https://www.socialmediaexaminer.com/ (Social Media Examiner.) In this episode Ali shares what it's like to manage a membership as part of a wider team for a larger business, she talks about the changes the company has been forced to make as a result of the global pandemic and the Society's unique approach to recruiting guest experts. She also reveals some changes that have been made behind the scenes to enhance member experience, why the Society has decided to adopt the open door model and how Ali and her team manage content within the membership to ensure it stays relevant in an industry that changes almost daily.  About Ali: Ali McGee Kelly is the manager for the Social Media Marketing Society with Social Media Examiner. For the past several years, she has pursued an expertise in social media marketing to help businesses capitalize on this relatively new marketing resource. Her passion for making social media work for businesses is evidenced by my MBA thesis where she benchmarked the use of Social Media for small businesses in Central Kentucky. Key Quotes: “I'm not responsible for acquiring the members, but I am responsible for retaining them.” “We take pride in the level of service and communication we have with outside speakers”  “The interesting thing that I think makes us a little different than a lot of other memberships is, we do not come to the table claiming to be the expert in any one thing ourselves. And this is the same across all of our products with Social Media Examiner. We are acquirers of talent.”  Connect with Ali: https://society.socialmediaexaminer.com/ (The Social Media Marketing Society) https://www.socialmediaexaminer.com/ (Social Media Examiner) https://twitter.com/essentiallyali?lang=en (Twitter)

Explore YouTube changes with Michael Stelzner and YouTube expert, Diana Gladney. Guest: Diana Gladney | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore Twitter changes with Michael Stelzner and Twitter expert, Madalyn Sklar. Guest: Madalyn Sklar | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore TikTok changes with Michael Stelzner and TikTok expert, Keenya Kelly. Guest: Keenya Kelly | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Explore Facebook changes with Michael Stelzner and Facebook expert, Mari Smith. Guest: Mari Smith | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.comPrivacy Policy and California Privacy Notice.

Explore Instagram changes with Michael Stelzner and Instagram expert, Natasha Samuel. Guest: Natasha Samuel | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.com

Explore LinkedIn changes with Michael Stelzner and LinkedIn expert, Judi Fox. Guest: Judi Fox | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.com

Explore TikTok changes with Michael Stelzner and TikTok expert, Keenya Kelly. Guest: Keenya Kelly | If you want to go deeper, be sure to check out the Social Media Marketing Society where you'll get instant access to 140 in-depth marketing workshops, live monthly ongoing training and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.com

Explore Twitter changes with Michael Stelzner and Twitter expert, Madalyn Sklar. Guest: Madalyn Sklar |  If you want to go deeper, be sure to check out the Social Media Marketing Society where you’ll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SMMarketingSociety.com

Explore TikTok changes with Michael Stelzner and TikTok expert, Keenya Kelly. Guest: Keenya Kelly | If you want to go deeper, be sure to check out the Social Media Marketing Society where you’ll get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers just like us! Visit SocialMediaSociety.info

Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts.

Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts.

Wondering if your business should have a YouTube presence? Have you tried publishing on YouTube but it hasn't done anything for your business? To explore how to use YouTube videos to grow your business organically, I interview Jessica Stansberry. Guest: Jessica Stansberry | Show Notes: socialmediaexaminer.com/452 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts.

Explore Twitter changes with Michael Stelzner and Twitter expert, Madalyn Sklar. Guest: Madalyn Sklar | Become a member of a community that equips you to be ready for all the changes in social media marketing. Join the Social Media Marketing Society. Now open! SocialMediaSociety.info

Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? To explore how to build your expertise using three types of video on LinkedIn, I interview Alex Minor. Guest: Alex Minor | Show Notes: socialmediaexaminer.com/451 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts.

Explore Clubhouse changes with Michael Stelzner. |  Accelerate your career, gain more marketing confidence, and discover new ideas that can improve your results. Join the Social Media Marketing Society. Visit SocialMediaSociety.info

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls | Show Notes: socialmediaexaminer.com/450 |  Sign up for the Social Media Marketing Society at smmarketingsociety.com |  Review our show on Apple Podcasts.

Explore YouTube changes with Michael Stelzner and YouTube expert, Diana Gladney.  Guest: Diana Gladney | Join the Social Media Marketing Society and get instant access to 140 in-depth marketing workshops, live monthly ongoing training, and support from a welcoming community of marketers. Visit SocialMediaSociety.info

Unfortunately, you won’t find my room on Clubhouse. Not because I’m not on Clubhouse. I am. There are some fantastic rooms there, and I’ve heard some meaningful discussions. I actually thought about opening a room, and I even decided what it would be called and who my partner coordinators would be. But then I realized that I had totally forgotten the law of FOCUS. This law has a few meanings. I first read about it 25 years ago in what I consider to be the best marketing book I’ve ever read: “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout. The law of focus says, “The most powerful concept in marketing is owning a word in the prospect’s mind.” We must create a clear identity in the minds of our target audience. The best way to get ahead of the competition is to be very clear and focused about what word we own. But it starts much earlier. There are two decisions you should make regarding the basis of your market strategy: Who are your target customers and how should you define your product or service so that your potential customers understand its value? As an entrepreneur today, you are probably confused. There are so many options, so many people who might need your product, and so many ways you can present your product to your customers. Because there are so many options out there, you must find the customers who feel that they must have your product, that it solves their problem or best fulfills their need. The problem is that to focus and be the best solution for one or two specific target audiences, you have to give up on so many potential buyers. Here comes the law of SACRIFICE—you have to give up something in order to get something. There are three things to sacrifice: product line, target market, and constant change. So many opinions are out there. Everyone knows what you should do, who your target market is, and what marketing activities you should run. But here is the truth: NOBODY KNOWS. You can’t know until you search the market from the point of view of your potential target audience. Searching the market is not complicated today. In most cases, you don’t need an expensive research company. You can learn more about how to do it from my short guide, https://www.reachormiss.com/entrepreneurs-challenge-how-to-find-potential-market-for-a-new-product/ (The three free, practical steps to researching and finding your market). Here are two examples of entrepreneurs who managed to build a successful brand by focusing on and owning a single phrase in the minds of their target market. How did they manage to do this? They focused on the right things and sacrificed other options. The first entrepreneur is Mike Stelzner, who created the leading social media blog “Social Media Examiner” and the Social Media Marketing World global conference. Stelzner managed to own the phrase “Social Media” in the minds of his target audience. Michael Stelzner is the founder of Social Media Examiner, the author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World, the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, the founder of the Social Media Marketing Society, and the host of the weekly Social Media Marketing Talk Show. Michael’s Career “I started as a writer. Then in 2009, I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com for $10. I connected with some of my friends who were writers and encouraged them to write for this movement that I was starting, called Social Media Examiner. In 2009, not a lot of websites were giving out a lot of free information, and this thing just took off. In months, all of a sudden I had a crazy successful blog on my hands! And then the rest is history … right? From that blog, we were able to launch an online conference, and then a physical conference, and then a podcast and live show—all these things that we are doing today, over eight years...

On this week’s Social Media Marketing Talk Show, we explore new LinkedIn remarketing tools for advertisers with special guest AJ Wilcox. We will also cover how marketers can use the Facebook Page App for email marketing. Join the Social Media Marketing Society

On this week's Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio and new Twitter Camera and conversation management features.  Join the Social Media Marketing Society

On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest Allie Bloyd.  Join the Social Media Marketing Society

What would it mean for your business if you could become known as the “Go-to person” in your niche market? Is there a way to pivot the direction of your business and make a more practical approach? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with his guest, Michael Stelzner.  Michael is the founder of Social Media Examiner, author of the books “Launch” and “Writing White Papers”, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. In his conversation with Scott, Michael brings his seasoned and knowledgeable approach to branding and content creation. If you are ready to really dig into how to create a thriving and successful business - don’t miss a minute of this powerful episode!  From “I have to,” to “I want to.”  Let’s face it, building a business from the ground up is not for the faint of heart! So much of building your business revolves around tasks that you have to complete or you’ll never get anywhere. At some point, you need to make the shift from doing what you “Have to do” to what you “Want to do.” Where are you in your journey? Are you still in the “Have to” phase? What will it take for you to get to the “I want to” phase? Tune into this episode of The Amazing Seller to hear more from Scott and Michael as they discuss this important topic!  Content is KING If you’ve been around the TAS community for very long you know that Scott is passionate about helping sellers like you understand that content is key to a successful ecommerce business in 2020. Don’t just take Scott’s word for it! Michael has his own success story with creating content that connectes with people.  On this episode of The Amazing Seller, you’ll hear from Scott and Michael as they explain why content is king, how niche markets work, why you should model your business off this method, and so much more. Don’t just hope your ecommerce business with succeed, learn from helpful examples that actually worked! You’ll need pen and paper for this fascinating episode – don’t miss it!  Telling your story with your brand.  What is the story with your ecommerce brand? Are you giving people a reason to connect with you over your competitors? If you aren’t taking a storytelling approach with your brand you could be missing out on a huge opportunity! Too often Scott hears sellers say things like “I don’t have a story to tell.” That’s not true!  Your journey and your approach will connect with people, just give it a chance. What do you have to lose? If you want to build a following that will sustain an ecommerce business, then give Scott and Michael’s method a chance to succeed. Learn more about building a business that connected with people and sustains that connection by listening to this episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:50] Scott welcomes his guest, Michael Stelzner.  [3:15] Michael opens up about his career and how he got started in ecommerce.  [9:00] What happened with Michael’s project, “The Journey?”  [16:00] From “I have to,” to “I want to.”  [18:40] Michael talks about his validation process.  [25:00] The key to everything is content marketing.  [31:30] Scott and Michael examine Pat Flynn’s SwitchPod.  [35:30] Telling your story with your brand.  [39:40] The value of authenticity.  [41:30] How to connect with Michael.  [46:20] Closing thoughts.  RESOURCES MENTIONED IN THIS EPISODE Michael Stelzner’s website  Social Media Marketing Podcast  5 Minute Pitch Gary V Buy SwitchPod Here

Everyone knows I'm always looking for new ways of leveraging my expertise. Creatives often believe that the way to becoming well known in an industry is to start with creativity and then strategize around that. But what if we have it backwards? What if first we start with the science behind success and then apply the craft?  Personally, I'm great at creating content but terrible at sharing it. I've been open about my resistance to things like SEO and social media. But now is a great time to break those mindset blocks. Let's begin to reframe our limiting beliefs as liberating truths. I truly want every single one of you heart-centered Creative Warriors to have the tools to step into the light and become well known in all the wonderful things you do. So that's what I'm hoping my guest today will help with. Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society. To learn why becoming well known should not be a destination but a strategy, download this episode now. THE WARRIOR OF COMPASSION “Whenever there is a disruption there is always an opportunity.” - Michael Stelzner Highlights - Anybody can become well known. Always start with the science- understand what makes people tick. Then add the creativity. There will always be someone out there who will resonate with your voice. Once you know what your audience needs, act on it without thinking.  People love hearing methods and processes.  Figure out how to be selected in order to accelerate. You can become well known without being vain.  The six steps to becoming well known: Depict: Storyboard what you want to happen. Research: Understand intimately who you want to reach and their struggles. Experiment: Discern quickly whether the message matches the audience. Augment: Take the successful data and develop them into your talking points, stories, and strategy. Make: Take everything you've developed and turn into a name for yourself. Sync: Build mutually beneficial relationships. Guest Contact - Michael's Website Michael's Twitter Michael's Instagram Michael's Podcast Michael's Course Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. Which as regular listeners of this show know - I attended earlier this year. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and a massive proponent of the power of video in today’s social media landscape. I really wanted to bring Mike on the show today as I have so much respect for what he and his team and contributers at Social Media Examiner provide our industry.  They seriously do have their finger on the pulse of what’s happening right now online, and when you’ve got industry leaders like Mr Stelzner willing to come on the show and share some insight for you guys then I’ll jump at the chance… and here we are. So, big show today... We’ll hear Mike’s insights into why he feels that social media marketing today should be all about video, video, video We’ll take a look at some of the findings of the recent 2019 Social Media Industry Report and what this means for video marketers across the board. Mike shares which video platform he feels is dominating and where our focus needs to be firmly placed when it comes to video, And finally - you will absolutely want to stick around to the end as Mike reveals some big changes that are coming to Social Media Examiner as they pull the plug on some things they’ve been investing in for years and double down on others … and as video marketers I know you’re going to love their new direction… Support this podcast

Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities. Sponsored by the Social Media Marketing Society: http://www.smmarketingsociety.com Show notes: https://www.socialmediaexaminer.com/350  

What happened to Tiffany? What happened to Adriane? What happened to Sean? Where are they? Don’t worry, they’ll be back soon. We’ve all been traveling so much that we couldn’t find a time to get together in the studio. So we’ve batched a couple of fantastic interviews with 3 world class copywriters and marketers to replace the fun, freewheeling episodes until we can get back in the studio together again. In the next week or so we’ll release our official announcement of a second podcast. That’s right, there will be two Ray Edwards podcasts. One will be all about copywriting and marketing. The hardcore business stuff many of you crave. The other will be the fun, freewheeling conversations about life and all sorts of other entertaining things. Stay tuned for that official announcement coming very soon. Click here to download or listen to this episode now. Spiritual Foundations: Today on “Spiritual Foundations” I want to tell you the story of a good Christian woman who’s struggling to run her business. I’ll tell you about… (2:35) How a simple verse in 1st Chronicles, chapter 4 sparked a huge debate and why I think this verse is key to every Christian’s business success. There’s hard evidence in this verse that demonstrates how God actually does answer these kinds of prayers. Ray's Tip Of The Week I want to tell you about one of my favorite apps. It helps you… (4:35) Quickly and easily unclutter your electronic devices of duplicate photos and files. To top it all off, it’s very inexpensive. Check it out at … https://macpaw.com/gemini Episode Sponsor: Are you stuck in a humiliating, soul-sucking job? I’ve had the privilege of helping a small group of remarkable people transition from a job they hate to a fulfilling and financially rewarding career. For example… Dr. Douglas Pew, a composer and conductor whose music was performed at the Kennedy Center. He’s well on his way to becoming an A-list copywriter. Mike Kim, the branding expert who turned the company he worked for completely around, made it prosperous, then started his own company, a hit podcast, and now runs marketing for John Maxwell’s team. Sara Anna Powers, who left her six-figure job as an attorney and started her own freelance writing practice. She runs her own live boot camps and high-end coaching programs and is set up for her first million dollar year! There’s one thing these 3 real writers have in common. They are all graduates of my Certified Copywriter Program. If you’re reading to trade your boring 9 to 5 straightjacket job for a life you love, this could be the new beginning you've been hoping for. 3 good reasons to become a Ray Edwards Certified Copywriter. Establish your credibility. It’s hard to stand out in today’s market as a copywriter. Borrow my credibility and my reputation when you’re certified by me. I put my name under yours. Get more leads. The toughest part of this business is getting leads. We get lots and can’t handle them all. Would you like to get high quality leads from us? Multiply your income instead of growing your copywriting business incrementally. Why not grow exponentially? Don’t just add your income, multiply it. Go to RayTraining.com to learn more. Feature Presentation: Mike Stelzner is the founder of Social Media Examiner, Social Media Marketing World, the Social Media Marketing Podcast, and the Social Media Marketing Society. And he’s one of my best friends. In my conversation with Mike, you’ll discover… (7:50) What Mike studied in college and grad school that set him up perfectly as a podcaster, video presenter, and copywriter. He never planned to do what he’s doing now, but looking back, his college years set the stage perfectly for his current career. (8:25) How his definition of the word “translation” got him started as a copywriter. Without this full-time position at a hundred-million-dollar high tech company while still in college, he may never have figured out how to write great copy. (10:15) Why FedEx hired Mike to write an old-school marketing piece when they started their international transit from China. This piece of marketing was so valuable it even convinced Apple Computers to start using the new FedEx overnight service for electronics. (12:40) The literally “larger than life” client Mike and I both worked for on separate occasions. Hear the story of how these copywriting opportunities came from our mutual friend Amy Porterfield who worked for this famous motivational speaker at the time. (14:40) How Mike made the transition from being THE “white papers” copywriter in many people’s minds to starting what is now the most important social media marketing company in the world. Leaving behind a list of 20,000 subscribers was a big risk, but it paid off handsomely. (16:20) The clever “build a movement” strategy Mike used to grow an initial following of 10,000 people before ever releasing a single product for sale. And when they did start selling products 6 months later, it led them to earn over $2,000,000 in their first year. (19:30) Why now, more than ever, people need to understand how to persuade with the written word. Why social media marketing increases the need for good copywriting and how Mike uses it every day in his business. (24:25) The importance of creating free content that’s so valuable people would happily pay for it. This one strategy has made all the difference in Mike’s business and now brings in, on average, 1,000 new subscribers per day. (27:00) The single reason people trust Mike’s company and faithfully buy from them. It’s a counterintuitive strategy that most companies are too afraid to deploy. (31:15) The #1 mistake most social media marketers make when it comes to writing their copy. It’s incredibly easy to fix, but most social media marketers don’t realize how much this mistake hurts their integrity and don’t take the time to fix it. (32:35) Why “burying the lead” in Mike’s emails works wonders despite being a cardinal sin of copywriting. It’s a clever tactic that gets more of his reader’s eyes on more of his content regularly. (34:45) How to write for skimmers so they still get the important parts of the message in your emails or social posts. With just a few simple formatting tweaks, almost any piece of copy becomes easier to understand for the skimmers (which is most people). (37:05) Two free tools any copywriter can use to make great looking graphics. Including graphics in your copy is something many copywriters don’t think about, to their cost. (40:02) How to get started learning social media marketing the right way. The easy to use, weekly “tune-in-now” way to get started today. (44:45) How to play the long game in internet business and how doing so pays enormous dividends down the road. Most people think it’s too much work, but this particular long game is amazingly fruitful. (47:10) The secret equation Mike developed to create explosive growth in his business. He calls it the “elevation principle” and it’s so easy, anyone can use it at any stage of their business journey. (51:35) The “good enough” error so many marketers make. Are you making this mistake? How long are you willing to put up with that? Resources: RayTraining.com https://macpaw.com/gemini Social Media Examiner, https://www.socialmediaexaminer.com/ Social Media Marketing World, https://www.socialmediaexaminer.com/smmworld/ Social Media Marketing Society, https://www.socialmediaexaminer.com/society/ Launch, by Michael Stelzner, http://www.socialmediaexaminer.com/launch/ Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

On this week's show, we talk to Amanda Robinson from The Digital Gal chatting with Alan all about Facebook Ads and Going Beyond The Boost. Amanda is a widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert and her skill in building Messenger Chatbots. She advises for Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots. Find out more about Amanda on her Website https://thedigitalgal.com/

Michael Stelzner is globally known as the founder of Social Media Examiner, one of the forefront sites reporting on social media and digital marketing today. He is a digital marketing leader and social media expert, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World– the industry’s largest conference. In addition to being the host of the Social Media Marketing podcast, he's the founder of the Social Media Marketing Society, and the central character in The Journey, an episodic YouTube documentary. Our discussion with Michael delves into his passion around video and the powerful tool inside our phones to capture footage and tell a story. He makes no bones about the fact that every company and brand should have a video strategy and if it’s not part of your mix, it needs to be. Not just because we can but because it draws our audiences closer to us as people. This is evidenced by his evolution from blogging to podcasting to video-based episodic storytelling as seen in The Journey. Next, we delve into podcasting, why Spotify is making a big play here, and the length of time people are spending in this (not so new, but exploding) medium. Followed up by the green field opportunities that exist within Instagram- one of the final frontiers of “free” organic reach. That leads us into a discussion on social influencer marketing and his thoughts on finding influencers inside a company. Listen up! Check out the full interview. --- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here

In a world that’s become so hyper-virtual, people still want a face-to-face, in-real-life experience that inspires them and gives them memorable moments. How did Michael Stelzner lean into this and build social media’s most well-known conference? Why is it so important to focus on doing less things, excellently, over more things done moderately? How do we balance the love and passion we have for our businesses with being there for our kids? On this episode, Social Media Examiner and Social Media Marketing World founder, Michael shares on his Boss Dad journey. If you’re doing too many things, you’ll accomplish nothing. If you do a few things with excellence, you can accomplish more than you could ever imagine. -Michael Stelzner   3 Things We Learned From This Episode How the internet revolutionized marketing (05:59 - 08:02) Before the internet, marketing was about physical things you mail to people. It was all about packaging physical products like brochures. For a brand to reach the masses, they had to put out costly ads in magazines and publications. The internet completely changed this and even replaced some industries.   Balancing time with our kids and our passion for our businesses (10:30 -11:16) A lot of entrepreneurial dads weren’t there during the formative years for their kids. Even when they are there, they sometimes misplace the love and put more into the business than the children. It’s important to find a way to keep the love we have for our children and our business in balance so our kids don’t get only bits and pieces of us.   Cultivating entrepreneurialism in our children (16:14-16:29) As our kids get older and take on different hobbies and interests along the way, we have to let them discover who they want to be and just support them.      In our businesses, we are the tip of the spear. That means as we move through the air we have to observe, learn, and make sure we land in the right place. Everything we do has to have a strategy and a purpose, even if it means doing less and cutting things down to make what we have excellent.   Guest Bio- Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary. For more information go to https://www.socialmediaexaminer.com  and for the podcast go to https://www.socialmediaexaminer.com/shows/.   To watch the show, go to http://journey.show (Michael suggests that you start at s02e02). To register for the 2019 Social Media Marketing World, go to https://www.socialmediaexaminer.com/smmworld/register/.

Leslie Samuel is the creator of Become A Blogger and the host of the Blogging with Leslie podcast, where he teaches the craft of professional blogging. "Changing The World One Blog At A Time” is the mission he constantly strives towards. As the head of training for the Social Media Marketing Society, he helps to ensure that social media marketers get the training they need to stay on the leading edge of social media. Show  Notes: In this episode of The Entrepreneurial You podcast my guest Leslie Samuel started a blog which landed him a job as a university Professor then subsequently left that job to do his blog full time. Leslie's passion for teaching led him into the world of blogging and now he teaches others to create content with a global reach. Among the things we spoke about are: - The ways in which blogging is good for business; - How you can generate money from a blog; - How to optimize your blog for search engines; Make it about providing value, making your personality shine through what you are doing is one of the tips Leslie shared when creating content. If you've ever considered to start and grow a successful blog, this is for episode is you. Connect with Leslie Samuel 8 Video Series: How to Get Your Blog Started Website Facebook Instagram LinkedIn Book your spot for Leadercast Kingston 2019 - 40% OFF Visit our Sponsors: Jamaica Stock Exchange Email: Heneka Watkis-Porter

Ep. 83 Show Notes Hi, Reachers, In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said: “The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms: People are overwhelmed by technology in marketing They are overusing technology in marketing They’re stuck in ineffective patterns Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years. Marketing is too tech-centric instead of human-centric. We don’t want to talk with our customers anymore; we just want to monitor them on Twitter. We automate everything and we are losing our hearts, our souls, and our way. Marketing is sick right now!” Longtime readers and listeners know that I, and this podcast, is all about being customer focused. However, neither Mark Schaefer nor I think that the new marketing technology tools are bad. The opposite is true, I believe that the new technological tools and methods allow marketing communication, engagement, and is personal in a way we've never dreamt of. The point is which tools regarding customers, marketing, and sales are the best to use to maximize your entrepreneurial business.   In this podcast, I ask my interviewees for their recommendation of the best marketing tool. However, I specifically tell them that I’m not asking about the latest, shiniest tool in the endless list. I want to hear which tool they use that most effects their marketing and business success. In today's episode, you will hear some of the most important recommendations from my interviewees. In the show notes of this new episode you will find the list of the most recommended tools of our guests, opinion leaders, and successful entrepreneurs.   This surprisingly highly recommended and tool received recommendations of five different guests including Chris Brogan, Tomas Laurinavicius, and Joe Pulizzi. I chose to share the beautiful answer of Mike Stelzner: Mike Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Michael’s recommended tools for customer focus, marketing, or sales Even though I run a company and conference that are called Social Media Examiner and Marketing World, I think the technology which is the best is e-mail. So many businesses are building their “house” on rented lands – social platforms, and suddenly those platforms change the rules and we no longer are able to reach the audience we want to reach. That’s why every business must have a strategy for building their own email list. For not being dependent on somebody else when they want to contact their audience.   Samuel Pavin, Erik Huberman and Dan Knowlton are a few that recommended on this second most recommended tool. However, the king and knight of this tool which is much more than a tool - is Marcus Sherridan Marcus Sheridan Called a Web Marketing guru by the new York times, the story of how Marcus Sherridan was able to save his swimming pool company “Riverpools” form the economic crush of 2008, has been featured in multiple books, publications and stories around the world. It is also the inspiration for his newest book “They Ask You Answer” which was dubbed the number 1 marketing book to read in 2017 by Mashable. Today, Sherridan has become a highly thought after global speaker and consultant in the digital sales...

As we explore storytelling in social media, we get to hear from the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry's largest conference. He's also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an episodic documentary.Michael Stelzner lives and breathes storytelling and social media. While we explore his story, we dig some interesting nuggets about social media and how it affects storytellers today.“If you think about this industry of social media and how young it is, it's just 10 years old… so what you have is a lot of people who, around 2008 when it really started blowing up, were out of work. They started realizing they could make a career out of interacting with people on the internet. That was shocking to them!” - Michael Stelzner on the career jumpstarts in social media

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing world – the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and the central character in The Journey, an […]

Today I'm talking with Leslie Samuel from the blog, Become a Blogger. Leslie and I break it down step-by-step how to start a successful online business. If you follow the advice Leslie shares, you'll be able to cultivate an audience, understand their needs, create trust, and sell products to them that make their lives easier. It's not rocket science, but it is about authenticity! Resources: Become a Blogger Social Media Marketing World Learning with Leslie Pat Flynn MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – How to Start a Successful Online Business Intro: [00:00:03] Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:11] Hey, everybody. Welcome back to the show. Today, my guest is my friend, Leslie Samuel. Leslie is a blogger, a podcaster, a business coach, and he is the creator of Become a Blogger, which is a blog focused on how to start and grow a profitable blogging business. Welcome to the show, Leslie. Leslie: [00:00:34] Well, thank you so much for having me, Jillian. I appreciate it. Jillian: [00:00:38] So a couple of things. One, I met you in real life at Social Media Marketing World. I went to your session, and I came up to you afterwards and sai,d "I wish you had been my science professor." Leslie: [00:00:54] Yes, we did meet there in real life for the first time. I was very flattered by your comments. Jillian: [00:01:02] Because you were a professor. Leslie: [00:01:05] Yes, I used to be a professor. Jillian: [00:01:07] You just have this lovely way that you teach, that I was so happy you were teaching me at Social Media Marketing World. Leslie: [00:01:16] I'm glad to hear that. Jillian: [00:01:17] And also I was a guest on your podcast. Leslie: [00:01:20] Yes, you were. Jillian: [00:01:21] Which was called Learning with Leslie. Leslie: [00:01:22] Yeah, your audience should go on and listen to that episode because you killed it. Jillian: [00:01:26] Oh, thank you. I'll put it in the show notes so you can hear that conversation. Leslie: [00:01:31] Awesome. Jillian: [00:01:31] And the other thing that you taught me, which I've taken to heart, is I was so impressed with your setup. We just recorded the episode, and it was over. I had just started recording episodes for my podcast. I was spending so much time editing each episode. And you said, "I just record it, and I post it." Jillian: [00:01:54] And I said, "What if a dog barks?" You're like, "Well, so? It's just part of life." Leslie: [00:02:01] Yeah, dogs bark in real life so that's all good. I've had episodes where someone's child would come in and they were like, "Oh, I'm so sorry." I'm like "No. Don't be sorry. That's what we do. This is a part of our lives." I just leave that all in. Jillian: [00:02:15] I love that, so I've started to do that. And I have to say, i t's helped me embrace imperfection. It's made my process that much easier and faster. Leslie: [00:02:28] And what you'll find is that you get better because now, there's no editing. If you mess up, you mess up, and that's OK. But I find that by pushing myself, I actually become better at what I do. I think it's good overall. Jillian: [00:02:44] I think you're right. I absolutely think you're right. So anyway, I have to thank you for that because you've saved me so much time, and you've helped me, I don't know, embrace the fact that this is live and that mistakes are going to happen, and that's okay. Leslie: [00:03:00] Part of that, when I started my podcast, I was a high school science and math teacher at a boarding academy, doing that full time. At a boarding academy, full time is no 40 hours. Perfection is the enemy of a blogger Leslie: [00:03:12] I mean, you work whenever you work. I knew that if I didn't do it this way, I would never get my podcast going. And I figured that done is better than perfect. Jillian: [00:03:23] I love that. Leslie: [00:03:24] It's going to be imperfect but people are going to find value in it. So yeah, that's the way I started and then, I just kept with it. Jillian: [00:03:31] I love it because you've inspired me. Hopefully then, we can inspire our audience that if there's something you're scared about or something you're thinking isn't perfect, just put it out there. Leslie: [00:03:42] Exactly. Jillian: [00:03:43] Okay, so you are a blogging expert. We talked right before this, and I thought that it might be interesting to discuss the idea of why start a blog. How to monetize your blog Jillian: [00:03:56] Back in the day, we used to start blogs, and we think we would somehow make money off of them but we weren't exactly sure how, and it was a way to get our voice out there. Jillian: [00:04:06] But if my goal were eventually to quit my day job and create something online and somebody will say, "We'll definitely start a blog," what would you say to that? Leslie: [00:04:20] Yes, that's a great question. When I look at a blog, a lot of people say start a blog so that you can have a business, and I tell people that a blog really isn't a business. Leslie: [00:04:33] What a blog is, it's a way for you to build a platform. Your blog is a platform where you can grow an audience of people that are interested in a specific topic. Leslie: [00:04:44] Now, if someone wants to make money online, they want to build a business, quite frankly, they're going to need people to sell to. They're going to need an audience and a lot of people, they create these awesome products and they want to sell it and then after they have gone through all this effort of creating the product, it's like, "Okay, so now, who do I sell this thing to?" That's where blogging comes in. Jillian: [00:05:11] People kind of have this idea like, "I know. I'm going to just run Facebook ads." Leslie: [00:05:18] Yep. Jillian: [00:05:18] "And that's how I'm going to do it." Leslie: [00:05:20] And while Facebook ads can be effective, if you want this ongoing audience of people to sell to, you need to actually build an audience. That's why blogging is so important. Leslie: [00:05:38] That's what it allows you to do. It's not a business but it can be built into a business because you have an audience of people that are interested in a specific topic. They have specific pin points that they need solutions for. If you can provide them with a solution, they are willing to part with their hard earned cash in order to get that solution. Jillian: [00:06:00] Right. Okay, so let's say, I have this idea for a product. Let's say it's a new mop. And I'm going to fly to China. I've got to get a factory to build my awesome mop. How would you think about a blog in that scenario? Leslie: [00:06:22] Oh, that's a good question. So you have an idea for an awesome mop. Now, what makes this mop awesome? I want you to think about what about this mop does the world need, and I want you to think about who needs this mop. Think about who needs your product Leslie: [00:00:00] Who is this person? I want you to get into all kinds of detail about what their day looks like, what they struggle with, when it comes to cleaning and all those types of things. You want to know that person because if you know that person, you can do what you need to do to attract that person. Alright. Jillian: [00:06:59] So it's that idea, remember, like fill the dreams, like if I build it, they will come? That is not true. Leslie: [00:07:08] That is not true. It's true in Field of Dreams. It's not true in reality. Alright. In reality, you have to actually understand who you're trying to attract. You need to create the kind of content to attract that person, and you have to go out there and actually start finding that person. Jillian: [00:07:30] So would you recommend that before I fly out to China and I have this dream of this mop, and I've made like a prototype in my garage, that I actually start my blog before any of this? Leslie: [00:07:45] Oh, most definitely. Because once again, if you have this mop to sell to nobody, you're going to sell it to nobody. You need to have that audience. You have to build that audience. How do you even know that the person that you are trying to target wants that mop? Leslie: [00:08:03] Do you have a relationship with enough of those people to be able to determine, "You know what. This is the solution that they actually want." I think a lot of us think about this ideal solution in our minds without knowing that people actually want to buy it. Leslie: [00:08:18] And by having a blog, by attracting that audience, by nurturing a relationship with them, by providing valuable content consistently over time, you can start getting feedback from them. Leslie: [00:08:32] Now imagine this, I'm assuming we're going to get into all of this even more, but imagine now, you have a blog of women that are passionate about cleaning, and they're passionate about cleaning not just because they're trying to be anal or something of that sort, but there's something significant in being in a place where you feel rested, you feel at ease, you feel comfortable because your home is well taken care of. Leslie: [00:09:02] Imagine, you have that audience of women, and you are providing them with valuable tips and then now, you have this idea for a product. Now, you can even get their input on some of the things that they would like to see this product do. Leslie: [00:09:18] Now, you can refine that over time and make it better and better. They're involved with that process. I guarantee you that when you release that product, they're going to want it because they have some input into it. There are all kinds of things in that that we can talk about but having that audience gives you a significant amount of leverage. Jillian: [00:09:39] Okay. I listen to you, and I go, "Yep, I need to start a blog, and I need to attract an audience." How do I do that? How to attract an audience with your blog Leslie: [00:09:49] Very good question. That's the million dollar question right there. How do I do it? The strategy, the tactics behind setting up a blog in 2018 and beyond, it's actually relatively simple. Leslie: [00:10:04] With WordPress, it makes it very easy. WordPress is the platform that I recommend for people to get started with their blogs because of how well-developed it is and all of the plugins, and so on that you can use. Leslie: [00:10:19] You can literally go to YouTube and just search for how to set up a WordPress blog. You can go to my blog, becomeablogger.com. I have tutorials to show you how to do that. So the setting up of the blog is not really a big deal. Jillian: And it's not expensive. Leslie: [00:10:38] It's not expensive. You can get hosting for like five bucks a month. You could pay someone, quite frankly, 20, 30 dollars and have them set up your blog for you. Of course, you could pay significantly more depending on what you want to do, but it's not a very technical process. Jillian: [00:10:56] Okay, so I can get one up in an hour or two. Leslie: [00:11:00] You can get one up in an hour or two easily. Alright, so let's get that out of the way. It's easy to actually set up. Now, what's a little more complicated is to understand how to blog effectively. Alright? Leslie: [00:11:19] Now, this is going to go back to really understanding the person that you are trying to attract. It comes down to understanding what kind of content they are looking for so that you can create that kind of content. Who is your customer avatar as a blogger? Leslie: [00:11:32] Now, what I recommend for people to do when they're getting started is to kind of write out a story of, some people call it customer avatar, of who this person is, what are they trying to accomplish, what are their goals, what are their struggles, will they encounter as they are trying to accomplish these goals. Write that story out so that you can have a clear idea of who that person is. Jillian: [00:12:00] And I would say that if that avatar could be similar to you, that's probably a good place to start. Leslie: [00:12:10] Yeah, most definitely. One of the people that you should know is you, even if it's an earlier version of you. When I'm creating content right now, I am creating content to attract me when I was in college, because I wish someone exposed me to this kind of content back then. Jillian: [00:12:32] I like that. Leslie: [00:12:33] So that concept of having an earlier version of yourself that you are trying to help, and that earlier version might be 10 years ago, it might be a year ago, it might be a few weeks ago because you are learning this process that you're teaching to people. Leslie: [00:12:50] I think that's one way to get started. So that's one thing you want to be clear on. You want to also be clear on, and I should have said this first but, what is your niche? What is your topic? A lot of people will say things like, "I want to do a blog about personal finances." Leslie: [00:13:14] Okay, that's a good place to start but there are so many personal finance blogs out there. Why should I come to you? Well, now, I'm just dealing with someone inside my coaching club right now that literally just posted this, and I just responded to this. She is now looking at personal finances for homemakers from a Christian perspective. You've niched down. Advice: niche down Leslie: [00:13:42] Now, if I'm a Christian homemaker, a woman between - I forgot the ages that she mentioned, but if I am that person and I'm struggling to get our family finances in order and I come to that blog, all of a sudden, I feel like, "Man, this blog is for me because I'm a Christian homemaker, I'm a woman, and she is talking about a topic that is of interest to me right now." Leslie: [00:14:11] So rather than being very vague, get specific. That has to do with the first part that I mentioned in terms of understanding who you are trying to attract. There's another guy in my coaching club. He's a woodworker but he's also a home-schooling dad. He's doing a blog about woodworking projects that a home-schooling dad can do with their kids. Now, if I'm a home-schooling dad that is interested in woodworking, when I come to that blog, I feel like this is the right one for me, and that's exactly what you want. Jillian: [00:14:51] Do you think you could ever get too small in a niche? Leslie: [00:14:54] Absolutely. If you've niched down so, so far that there are hardly any people in your niche, you have a problem. Now, at what point is that? I think it comes down to testing and also knowing the people that you are trying to attract. Leslie: [00:15:13] If I know that there are tons of homeschooling dads and that they would be interested in doing those kinds of projects with their sons and with their daughters, it makes sense for me to explore that as an option. Leslie: [00:15:28] Now, how do you know if it's not going to work? Quite frankly, you can do some research. You can kind of look in your niche. You could look on Amazon to see what kinds of products are for sale and look to see what kinds of books are selling in that industry. You can do some of that research. You can go to the Google keyword planner, and you can see, "Are people searching for these phrases that I'm interested in talking about?" Leslie: [00:15:54] And if you're seeing that, "Hey, nobody is going to Google and searching for this stuff," that's an indication that maybe you shouldn't be targeting that. Maybe you're a little too narrow. Jillian: [00:16:04] Got it. Leslie: [00:16:07] So yeah, there's all kinds of research that you can do whether it's using keyword planners, whether it's looking at stores like Amazon, whether it's looking at other blogs to see what's out there and see how well they are doing, and you just kind of take all of that data, combine it, make your best educated guess and then, you kind of move ahead. Jillian: [00:16:30] Got it. Now, I would say that this is something that I have to constantly remind myself. I come up with an idea. I fall in love with it. I think there are so many people who would love this and I, in the past, have done that. Jillian: [00:16:46] I force myself now to do the research. I would say that I fall into the trap of not doing the research, building something and then being like, "Wait, why don't people like this?" Leslie: [00:17:00] Yeah, I think it's a trap that so many of us fall into because we kind of get stuck in our own heads. "This is a great idea. The world absolutely needs this." That may be true but it may not be. Unfortunately, the technology has come far enough to allow us to be able to accurately, at least relatively, accurately determine whether people are interested in this stuff or not. Jillian: [00:17:31] So I recommend, to the people, don't fall into my trap and that you force yourself to do some research. It doesn't have to be a ton but you will save yourself so much pain if, in fact, you validate your idea. Leslie: [00:17:47] Exactly. Exactly. I must admit, when it comes to like keyword research and all this kind of stuff, I don't enjoy that. But if I'm starting a new project and I know that I'm going to be dedicating a significant portion of my time and my life to creating something that's of value that can be a business that I can take care of my family and all that kind of stuff, I think it's worth a few hours of research. Jillian: [00:18:16] Yes. Force yourself to do it. Leslie: [00:18:19] Exactly. Jillian: [00:18:19] Okay, so I've done research. Now, I know that there is a market for home-schooling dads who do woodworking. Brainstorm a list of topics for blog posts Leslie: [00:18:29] Yes, so the next thing that I would recommend is kind of brainstorm a list of topics. I tell people that do this because it makes it easier when it's time to actually create the content. If you understand who you're targeting, you understand what they're struggling with, you understand what they need to learn or what they need to know, you can start kind of outlining, "This is what I want to be covering." Leslie: [00:18:55] Alright. Now, I did this. For example, I started a blog that was a biology blog. I started a biology blog because I wanted to be a university professor but I was a high school science and math teacher. Leslie: [00:19:07] I didn't have a PhD but I wanted to teach at the university level so I started this blog to just teach at the university level with or without a PhD. Leslie: [00:19:17] What I decided to do was I knew I was targeting upper level biology students that were struggling in physiology so I was pretty specific at the time. I actually went back to my physiology notes, and I just started outlining topics that I want to cover from my physiology notes. Leslie: [00:19:40] Once I had those topics, I just went through, and I started with the first video. I remember it was an introduction to the nervous system and then, the second video was what is a neuron. I just continued in that sequence with the goal of providing the kind of content that my audience is struggling to understand. Jillian: [00:19:56] So you made them first as videos. Leslie: [00:19:58] I made them first as videos. That one, that blog, I focused on videos but I had like an article to go along with it which was mostly a transcript. Jillian: [00:20:09] And you did that so that you could pull people in on YouTube if they were searching for physiology, and then, you also had, on your blog, keywords and things like that so if anybody were searching in Google, they could see your blog posts. Leslie: [00:20:26] That's exactly it. It comes down to knowing and understanding your audience. I knew that my audience is struggling to understand these complex topics in physiology. I could have these long research articles on my blog with physiology but the students probably aren't going to spend the time to read all of that. Leslie: [00:20:47] In my research, I went, and I looked to see what other people were doing, and I asked myself, "How could I be different?" That's part of the research as well. I decided that my difference was going to be I'm going to create very simple videos that explain one concept at a time, and that's it. Jillian: [00:21:10] Okay, so how long was each video? Leslie: [00:21:12] Each video was five to 10 minutes on the long end. Jillian: [00:21:15] So like snackable pieces. Leslie: [00:21:18] Exactly. So now, I have a unique topic for a unique audience in a unique format. I'm creating that content. I'm attracting an audience relatively quickly because I knew the kind of content they were looking for, and I put it on a platform that was conducive to that kind of content. Jillian: [00:21:41] And also, I would say that you're a natural teacher. You're an engaging teacher so it's like that's your special sauce. By leveraging that, by getting people to see you teaching, like "Oh, this is a really cool guy. I want to watch his videos," versus, "I just want to read his blog posts." What is your unique value proposition as a blogger? Leslie: [00:22:00] That's a great point because one of the things that I talk a lot about is your unique value proposition. It could be the niche that you narrowed down to. It could be that specific aspect of the content that you are addressing but it could also be your personality and the way you do things. Leslie: [00:22:19] You're not going to go to a university, take Advanced Physiology and have some weird guy in front of the class saying, "Hey, welcome to this class where we're making biology fun." But that's exactly what I'm doing in every single one of those videos. Leslie: [00:22:36] That makes me different from everybody else that's doing it. And if you can find that point of differentiation, the answer to the question, "Why in the world should I listen to you?" If you can build that into every piece of content that you're creating, all of a sudden, you have way less competition because nobody is doing it exactly like you are. So if you have this mop -- Jillian: [00:23:04] Right, let's go back to this mop. Leslie: [00:23:07] This idea for a mop that you're creating but you are creating these short fun videos on really interesting things you can do with a mop, or really interesting ways that you can clean your house that the average person doesn't think about. Leslie: [00:23:28] Someone sent me a video the other day of ways to preserve food. There were all kinds of really simple but interesting things that they had in that video. One example was when you buy bananas, they spoiled relatively quickly but if you take the bag that it comes in and you wrap it around the place where the bananas connect, it's actually going to be preserved significantly longer. Leslie: [00:24:00] When I saw that, I was like, "Whoa, that's a really cool tip." I sent it to my wife. So if you can find little tips like that that you can share, that provides value to your audience of women that really want to clean because they love being in this environment where everything is well done or however you want to define it, that gives you an edge. Jillian: [00:24:24] Tell me what you think of this idea. I would ask your friends or your spouse or something like, "What is it about me that you like, that you think is quirky, that you think is different? What do I do that's different than other people?" Leslie: [00:24:42] That's one of the activities that I have people go through. I have them brainstorm for themselves but then, I tell them, "Hey, go to a few friends and family members, close friends that know you well and ask them what am I good at?" It may be completely unrelated to your niche but it may give you some idea. Leslie: [00:25:03] Someone might tell me, like you just did, that you are really good at teaching in a way that helps people to understand. Okay, so if I'm good at teaching, I can use that in the content that I create. That's why in all of the content I create, I emphasize teaching. I emphasize, "I want to help you understand certain concepts because I know that that's a strength of mind." So play to your strengths. Leslie: [00:25:30] I know we haven't gotten to the business aspect of it yet but I think these things are so important and often overlooked so that when people actually get to the business part, they don't really have a strong foundation. Jillian: [00:25:44] Right, or they are doing what everybody else is doing. Leslie: [00:25:47] Exactly. Jillian: [00:25:48] And thinking, somehow, if they like this person and I do exactly what they do, they're going to like me too. Leslie: [00:25:55] Exactly. And you are not that person. I always say when I first started making videos, teaching people about blogging, I learned from this guy. His name was Gideon van Schalkwyk, and he's a guy from Australia. He has a very specific way of teaching. How to find your voice as a blogger... practice Leslie: [00:26:09] I always say that when someone watches one of my early videos, I sound like a Caribbean version of him. Yeah, and that's it. But over time, and I also say this to encourage people, you may start off imitating somebody else but over time, you get to find your voice. And as you find your voice, you're able to put your voice into even your written content, and that is going to make you different from everybody else. Jillian: [00:26:39] And that's why I say start, because the beginning is going to suck, and you have to kind of get through that to find. You're not going to, one day, wake up with a voice or like how to do awesome video. I go back to our blog, I look at my early photos and I cringed. I thought that was good. Oh my God, because I've gotten so much better Leslie: [00:27:07] Yes, that's it exactly. And I think in the midst of everything that we're talking about, we're giving specific steps and strategies. Someone might listen to this and say, "Man, this is so overwhelming. I've got to think about this. I think about that. I got to do some keyword research. I don't even know what keyword research is and how to do it." Leslie: [00:27:26] The important thing is get started. Yes, because you're going to learn so much more by actually doing, than you're going to learn from this. Even listening to this podcast episode, you're going to learn a lot here. But then, when you start taking action on the things that we're talking about, that's when the learning actually happens. Jillian: [00:27:47] Yes. And like you will be embarrassed. Again, starting with what you taught me about just press record and then, put it up. Embrace that. You will cringe. Know that, and it's all good. Leslie: [00:28:07] It's all good. All the presentations where I literally will play my first interview, my first interview was with Pat Flynn, and I introduced him. It was kind of like, "Hey, this is Leslie Samuel. I'm so excited to bring Pat Flynn on. And I met him at this event. Pat Flynn, thank you so much for coming on here." Leslie: [00:28:30] And then, I play the second time I interviewed him, which was like after maybe 40 something episodes. It starts with me saying, "Hey. Hello, and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn." Leslie: [00:28:42] And then, I go through his bio, and you can hear the enthusiasm, the energy and at the end, he compliments me because of how well I introduced him and how excited he was. When you listen to the first and you compared to the second, it is like night and day. But if I never did the first, I would have never gotten to the second. Jillian: [00:29:02] Totally. So again because I think that business and life are so intertwined, that by taking risks like this in your business, you'll be more apt to take risks in your life. Leslie: [00:29:16] Exactly. Jillian: [00:29:17] So it's all good. Leslie: [00:29:19] Definitely, I agree with you 100 percent. Jillian: [00:29:21] Okay, so let's go back. You create this blog with video because you know your audience will like the video, you're going to give it to them in snackable pieces, and you build it. And then what? Leslie: [00:29:37] So the next thing I want to talk about is how do you get people there, and then there's how do you make money from this? So let's deal with the "how do you get people there?" Leslie: [00:29:50] That starts with creating good content. I see so many bloggers, they hear they are supposed to create content, so they just put stuff out there. While we are saying, "Listen. Take action and put stuff out there," you want to make sure that you're putting stuff out there that provides value, that solves a problem, that provides a solution. Leslie: [00:30:14] It helps people in some way. I'm not going to overemphasize that right now because we kind of already spoken about that, but I think that's the foundation of getting traffic. Because if you start doing these other strategies and people come to your blog and they don't find value, what are they going to do? The importance of SEO for a blogger Leslie: [00:30:31] They're going to leave. So make sure you are creating content. That's going to be the foundation of this all. The next thing is you need to find ways to get people there. Now, there are different ways to do that. You can learn about optimizing your content for the search engines. That's called SEO, Search Engine Optimization. You want to familiarize yourself with that. Leslie: [00:30:55] It is not as complicated as people make it or that people think it is. It's really about creating good content and then giving the search engines the information that they need in a specific way but it's not very complicated. I would highly recommend for you to do some research on what it takes to drive traffic, what it takes to optimize your blog for the search engine. Jillian: [00:31:23] Google especially. Leslie: [00:31:24] Yeah, exactly. When I did say this search engine, you can assume that I'm just saying for Google. Jillian: [00:31:30] Yeah. And the thing that I was just at a conference learning about SEO, and if there was one takeaway that I really internalized is that Google's gotten really, really smart. And so if you write your content in a way that is helpful, using headers and stuff, that somebody could skim your content, understand it and get the answer to their problem that they're looking for easily, you're like 9/10 of the way there. Leslie: [00:32:02] That's exactly it. Creating good content solves a big part of that. Jillian: [00:32:08] It used to be that you could game the system. Leslie: [00:32:12] Yeah. Google is good. Jillian: [00:32:14] They're good. Leslie: [00:32:14] Google is good. If you think about what Google's goal is, they actually want people to come there, search for something else, and then, that's it. Like in a perfect world, they would leave and find the answer to their question. Leslie: [00:32:34] If they come to your site and then, they leave because it doesn't provide them with value and then, they go to another site and then, they leave and then, they go to another site and then, they leave and they keep doing that, that's not a good experience for that user, and it doesn't provide them with value. Google doesn't want that. Leslie: [00:32:51] Now, if Google sees that whenever someone searches for this particular topic, and they go to your site, they spend a bunch of time there, they start going to other pages on your site, and they do specific actions, that's going to tell Google, "Listen, this page here, it's solving the problem." Leslie: [00:33:10] They're going to start ranking you higher. Now, I'm making this very simple but that is the concept. That is what Google is trying to accomplish. They want to be trusted and to be trusted, they have to give answers to questions. Leslie: [00:33:26] So how well are you answering people's questions? That's one thing. The next thing that we have to talk about is social media because social media is still a great way to get your content out there in front of many people. Leslie: [00:33:42] What I generally recommend for people to do is contrary to what a lot of people teach. I hear a lot of people talking about, "Hey, you want to be on Pinterest, you want to be on Facebook, you want to be on Instagram, you want to do all this stuff." And I say "Okay, be on those platforms but focus on one, maybe two because there's so much that you can be doing on a daily basis." Leslie: [00:34:06] You want to make sure that you are focusing as opposed to trying to be everywhere. If you try to be everywhere, you're going to be everywhere poorly. But if you decide, "Hey, I want to use Facebook to grow my blog. I want to use Pinterest to grow my blog." You want to learn as much as you can about how to use that specific social network so that you can be using it effectively. Jillian: [00:34:31] And where do you, right now, where are you finding the most success? Leslie: [00:34:34] I am still finding the most success on Facebook. Jillian: [00:34:38] Interesting. Leslie: [00:34:39] It's a combination, it's kind of a mix between Facebook and Pinterest actually. On Pinterest, I find that I am getting more people over to my blog but they're not spending as much time. On Facebook, I'm getting fewer people. I'm talking about, when I say more, I mean for the amount of effort that I put in. I'm getting fewer people from Facebook. But when they come over to my blog, they actually stay significantly longer. Jillian: [00:35:09] And are you running ads? Leslie: [00:35:11] I am not currently running ads. All of my social media is organic. I know a ton about Facebook ads because I'm the head of training for the Social Media Marketing Society. We've done a ton of training on the topic. I am now going to be starting to invest way more heavily in Facebook advertising. Jillian: [00:35:34] Okay. Wow, you are getting organic Facebook traffic. Leslie: [00:35:38] I am getting organic Facebook traffic. Not a ton, but I rely more on search engines, more on Google. Honestly, I've gotten more traffic from Google than any social network and also, I have a decent-sized email list that I've built over the years from all of the work that I've done. My email list is a big part of what I do for my marketing. Jillian: [00:36:04] Okay. So let's talk now about now I've got people coming to my site. They're reading my content. I have created really good content, content that is specific and unique to me, meaning nobody's going to get this anywhere else. And then how do I start thinking about making money? Leslie: [00:36:25] Okay. So there are two things I want you to be thinking about. Number one, I want you to be thinking about building an email list. The reason for this is because this is going to be the way that you can communicate directly to the people that have said, "I want you to communicate with me". Leslie: [00:36:43] If you're just growing a Facebook page, it's great to have a Facebook page, and it's great to have a lot of people liking that page but you're not in control of the Facebook algorithm. They can tomorrow decide, You know what -- which they have, many times over -- that we're just not going to show you to the content to the people that like your page unless you pay for it. Why you want an email list Leslie: [00:37:04] By having your own email list where you are communicating directly to those people via email, you are setting your business up for the long term success. I want you to be thinking about how you can make email a priority. Leslie: [00:37:19] Number two, when it comes to monetizing your blog, I want you to always be thinking of this question: "How can I provide value to my audience?" Now, if I know that my audience has specific goals and I know that they have specific struggles that they're going to have, how can I create or recommend the solutions that people would be willing to pay for? Leslie: [00:37:48] That is the key. If you know what they're struggling with, you can provide them with products whether it's an ebook that you create or a course that you create or a mop that you're making, whatever it is. Jillian: [00:37:59] Or affiliates. There's a product on Amazon that I love. Leslie: [00:38:04] Exactly. Jillian: [00:38:04] Maybe I don't have to go to China and make my mop. Leslie: [00:38:07] No, you don't. Jillian: [00:38:08] Maybe it already exists. Leslie: [00:38:10] Exactly. Are there the top three or top five recommended mops for different purposes? And if so, are they available on Amazon? The answer is yes, and if they are available on Amazon, how can you create the kind of content that exposes your audience to those products? Leslie: [00:38:32] If I'm trying to decide on the best lens from my camera, I have a Panasonic Lumix GH 5. I will go to Google, and I will start searching for specific lenses for specific purposes for the Panasonic Lumix GH 5. I'm going to go, and I'm going to find all these blogs that are comparing different lens. I'm going to look at some of the footage and so on. Leslie: [00:38:54] I'm going to make all these comparisons and then, I'm going to make a decision. Now, if I have a blogger that I follow that is an expert on videography, and they use the Panasonic Lumix GH 5 to do the things that I want to do in my life, what am I going to do? Leslie: [00:39:12] I'm going to go over to their blog, I'm going to search for lenses, and I'm going to see. What do they say? What do they recommend? And they're going to recommend a lens, and I'm going to say, "You know what? This is the lens that I want and I'm going to click on the link, head on over to Amazon, I'm going to spend a thousand dollars on a lens and they're going to make a commission from that." Leslie: [00:39:29] It's all about thinking through. What problems will your audience face and how can you introduce them to or create the solutions to those problems? And then, let them know about it. That's all it is. How a blogger can build a longrelationship with his or her audience Jillian: [00:39:45] Yes, I would say the one thing that, especially in your session that you talked about at Social Media Marketing World, is that that viewer, that reader has to trust you. You have to build that relationship. Can you talk a little bit about that? Leslie: [00:40:04] Yeah, and that's one of the reasons why emphasize the email list. I'll illustrate this with a story. When I first learned about blogging, this was back in 2008, I went to this guy. I stumbled onto an e-book from a guy. His name was Jaro. And in that e-book, I was introduced to the concept of blogging as a business. I decided to go over to his blog. I read some content there, and I thought "this is good stuff." Leslie: [00:40:33] I saw he had a free guide so I got onto his email list to get that guide. And then, what happened next was I started getting emails from him. I noticed that man, these emails have such great tips in there to the point where whenever I woke up in the morning, let's say, I had 20 or 50 new emails and I saw his name as I glanced down, I would jump directly to that email to see what he has to say because I know it's going to be good stuff. Leslie: [00:41:06] Then a few weeks later, a month or two later, I don't know exactly how long it was, I got an email from him that he was opening his membership site at $97 a month for six months, and when I saw that, I literally didn't even read through the sales page, I clicked on the Buy button, and I signed up immediately. Leslie: [00:41:28] Why did I do that? I did that because he was sending me so much valuable information that I thought to myself "Man, if I'm getting all of this valuable content from him for free, why am I going to pay? What am I going to get if I pay him $97 a month?" That's exactly what you want. Leslie: [00:41:45] That's the kind of situation you want to be in. At first, they encounter you. They are aware of what you have to offer but they come to your blog, and they read or watch or listen to valuable content, then they see that they have this valuable resource. They sign up for that, and they just start getting value from you. Leslie: [00:42:05] They start connecting with you and understanding that you are an expert on this topic or you are someone that provides them with a value where this topic is concerned. And then as you do that consistently, they come to know, like, and trust you so that when you do recommend something, their resistance is down. They know it's going to be good because you've recommended it. That's exactly where you want to be. Jillian: [00:42:32] What I love about what you're saying is that you're thinking about the long term. This is a long term relationship. This is like I talk to people on my podcast, and I say "Is this a get rich quick scheme?" Almost always, it's not, and that this is about laying the foundation for a relationship, for trust and for the idea that you and your audience are going to grow together. Leslie: [00:43:03] That's exactly what it is. Jillian: [00:43:05] It's not like I'm going to go to China, I'm going to make a mop, I'm going to come back, I'm going to sell a million mops and became a billionaire or a billion mops, whatever. It's not like that. Leslie: [00:43:17] No, it's not. Jillian: [00:43:18] It's slow and steady. Leslie: [00:43:20] Exactly. It's about going on a journey with these people that are coming to know, like, and trust you and valuing them enough to not just be the guy that's just pitching them all kinds of mops because you know that the mops can make you money. No, it's not about that. Leslie: [00:43:38] It's about going on this journey, providing them with value consistently and doing the best that you can to give them what they need. What are they looking for? How can you give that to them? If I am looking for a lens, I want to be introduced to the best possible lens at the best possible price for the scenarios that I needed. And if you can provide me with that information, I love you for it. Jillian: [00:44:09] Yes, yes. So there is this emotional connection, and it is about giving things away. Leslie: [00:44:17] Yes. Jillian: [00:44:18] It's not just about, "I'm going to sell my mop. I'm going to do everything. I'm going to buy Facebook ads, and I'm going to sell that mop". No, it's about that connection. Why you want to give your content away for free as a blogger Leslie: [00:44:28] I had someone asked, the other day, ask me a question of, "I have this idea for a blog and I'm really struggling because there's so much that I can share but I don't want to share it all because if I share it all, they're not going to want to buy from me," and my response to them is, "No. If you share it all, they're going to trust you and if they trust you, they're going to buy from you." Leslie: [00:44:56] When I record a podcast teaching you how to use Facebook ads or how to make your first dollar with your blog, I'm not going to say, "Well, I'm going to show you how to set it up. And if you really want to make your first dollar, sign up." No, no, no, no, no. "I'm going to show you how to make your first dollar from your blog. Leslie: [00:45:15] Now, if you want extra guidance, you want me to hold your hand as you do this, you can sign up for my coaching club." But in terms of the content, I mean honestly, I have no shame in saying this publicly, everything I teach in my coaching club, you could probably find it for free on my blog. Leslie: [00:45:33] And I'm happy to have it there. I know it will take some more work on your part to go and uncover all of the information in the right sequence and all that stuff, but even in that, I'm looking for ways to take all of my content and arrange it so that if you don't want to spend one dollar with me, you could still build a successful blog. Leslie: [00:45:54] That's what I want to do for free. Now, I have ways that you can pay me to work with me, and you can pay me to get some of my other products and that kind of stuff but I want to provide value because that's how people come to know, like and trust me. Jillian: [00:46:09] I love that. I do. And by the way, I just have to say you can so know, like, and trust Leslie. But again, that's it. Maybe I'm being, I don't know, too Pollyanna or optimistic, but I do feel like the good people in this model, in this business model, the good people rise. Leslie: [00:46:32] Exactly. The not so good people may arise temporarily but it's not sustainable. It's not sustainable. And over time, you're going to see that the cream is going to rise to the top. Jillian: [00:46:47] Yes. Oh, Leslie, I so agree with you. So can you share how people can learn more from you, how they can reach out to you? Leslie: [00:46:57] Oh, most definitely. The best way to learn more from me is to go to becomeablogger.com. That's where I blog about all things blogging. Jillian: [00:47:06] Yes. And remember, he told you you can get everything you need on that site. Leslie: [00:47:10] You can get everything you need for free on that site. And if you want to check out more, you want to join my coaching club, you want to get me to answer your questions directly, via video like you asked a question and I answer, you can check out my blogger, coachingclub@bloggercoaching.com. Jillian: [00:47:28] And if you're a podcast listener, check out Leslie's podcast. Leslie: [00:47:32] Indeed, and you can find out all about that at becomeablogger.com as well. Jillian: [00:47:37] Terrific. Well, thank you so much for being on the show. Leslie: [00:47:40] And thank you so much for having me, Jillian. Why bloggers can grow their Instagram followers faster with MiloTree Jillian: [00:47:43] Are you trying to grow your social media followers, email subscribers? Well, if you've got two minutes, I've got a product for you. Jillian: [00:47:51] It's Milo Tree. Milo Tree is a smart popup slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [00:48:07] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google- friendly on mobile and desktop so we know where your traffic is coming from. We show a Google-friendly pop-up on desktop and a smaller Google friendly popup on mobile. Jillian: [00:48:27] Check it out. Sign up today, and get your first 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

40th Episode’s Show Notes Hi entrepreneurs reachers. We are celebrating our 40th episode! I want to thank you, our listeners, for finding us, for coming back and listening over and over again, for your feedback, and most of all, I would like to thank you for your trust. My biggest wish, and the reason I started this podcast, is to provide each and every one of you with the most relevant and important content and tools that will help you entrepreneurs, startup founders, and small business owners to gain the fastest, biggest, and most sustainable success through an ongoing, growing stream of leads and paying customers while building your brand. Having worked in executive international brands marketing roles for the first 20 years of my career and having worked with hundreds entrepreneurs and startups on their global strategy, marketing, and sales for the following ten years, I can tell you that during these crazy times of endless changes, there is one thing that hasn’t changed; the way people think, desire, and decide. Marketing is all about looking at things from the point of view of your potential customers, because the money you are looking for is in their pockets. Once you learn to look at your product or service from your customers’ eyes, brain, and heart – the customers and the market leadership will be yours. In this episode, we chose to walk you through the second round of the best advice for winning your customers, from these seven leaders and most successful entrepreneurs: Mike Stelzner, Jeff Bullas, Erik Huberman, Mike Allton, Ian Anderson Gray, Douglas Burdett, and Jeremiah Gardner. I never know in advance what will be the best advice from my guests. When we decided to launch a podcast that will be devoted to customer focus for entrepreneurs, I wasn’t sure what would come out of these interviews. There is a huge shift in marketing today, but the amazing thing is that these seven people gave exactly the same advice we got in the first “best advice ever” episode – I invite you to listen to this episode to hear the top advice in 2018. I first learned about Michael Stelzner in 2009, while looking for some professional information about social media, and was amazed to see all the great most professional content Michael’s blog Social Media Examiner was sharing. No one shared much knowledge for free back then. But it wasn’t only the fact it was free, Mike Stelzner and his college writers opened a wide gate to this wonderland of social media. I fell in love with this blog and a few years later, I flew 20 hours from Tel Aviv to San Diego to take part in the 3rd SMMW conference and haven’t missed that conference since. Lets listen to Mike’s best advice: Mike Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. The story of...

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

You can hardly open your email these days without seeing someone promising the super-secret key to insane business growth. I know that the title of this episode seems like over-the-top clickbait, but by the time we’re done you’ll see that it’s no exaggeration. This kind of extraordinary growth is happening right now to my friend Michael Stelzner of Social Media Examiner. We're going to be talking with him this week and let him explain exactly how he has done this and how you can do the same for your business. Click here to download or listen to this episode now. Spiritual Foundations This week’s spiritual foundations should be exciting for you because I'm about to reveal to you a secret superpower you probably did not know you had. If you're a follower of Jesus, you are part of what's called the royal priesthood. It means that you are both a king and a priest under the kingly priesthood of Jesus Christ. In the old covenant, kings and priests were two different groups of people. You could be a king or a priest, but you could not be both at the same time. Today, if we are in Christ, we are both kings and priests. A royal priesthood. That means we have double the supernatural speaking power because of our king-priesthood roles.   How do I know this? Well, if you look in Ecclesiastes chapter eight verse four it says, “Where the word of a king is, there is power.” If you look at Deuteronomy, chapter 21 verse five it says of priests, “By their word, every controversy and every assault shall be settled.” As a believer, if you're in business, you have an edge over other business people. There you go, I said it.   What you say about your business deals will come to pass. You have that power in your speech. If you get falsely accused of something, if people give you bad reviews online or say bad things about you as they inevitably will, you need to know that by your very word, every controversy and every assault will be settled. This doesn't just apply to your business, it also applies the rest of your life. As a king-priest, you can bless your children by speaking words of destiny over them. You have the power to set in motion the supernatural forces that will give them what they need to win the battles of life and live out their destiny.  Instead of agreeing with the devil when he says bad things about you, your life, your business, and your family, you should declare the opposite. You should say, along with me, “I live under supernatural protection. I prosper in all my relationships. God forgives all my iniquities and heals all my diseases.”   You can say, straight from Scripture, “The Lord will make my way prosperous and give me good success.” You've got double the speaking power of any king or priest from the old covenant. Use your double speaking power and bring these blessings to fruition in your own life. Speak what you want to see and go out there and be the royal priest that you are. Tip of the Week I'm going to confess right now that I have never understood cryptocurrency. I hear people talking about Bitcoin and I just nod politely and listen, realizing I have no idea what they're talking about. That is until I had a conversation with my friend Joel Comm who is now the co-host of The Bad Crypto Podcast. This is a great place to start getting answers to questions like: What is cryptocurrency? What is Bitcoin? Does it have a place in your future? I think after listening to a couple of episodes, the answer is, “Yes it does.” I think this is the future of currency, of investing. It can be hard to understand, but these guys make it easy. My advice is to start at episode one and listen to each successive episode to get caught up. Take a listen, you’ll thank me…I promise. Feature Presentation: “Make Your Own YouTube Reality Show & Grow Your Business Like Crazy” This week’s guest is my friend Michael Stelzner. He's the founder of Social Media Examiner, and the author of books like Launch and Writing White Papers. Michael is also the man behind Social Media Marketing World, the industry's largest conference. He's also the host of the Social Media Marketing Podcast, founder of the Social Media Marketing Society, host of the weekly Social Media Marketing Talk Show, and the central character in the YouTube reality show The Journey, an episodic documentary about his own company. Here are a few snippets from our conversation: Take a journey – Michael discusses how an episodic YouTube channel played a significant role in growing his business by 62% (6:13) The Mother of Invention – Michael reveals the story behind “The Journey” and how he went from idea to execution in seven days (7:30) Video killed the radio star – Michael answers the questions, “Why video?” and “Why now?” (9:12) No one resonates with rosy – Why it’s a good idea to reveal your flaws to your audience, even if it makes you uncomfortable (11:13) Authenticity is a contact sport – Michael talks about the dark side of being transparent and how, like a Jedi master, you can make it work for you (14:18) Swim with the sharks without getting eaten – How to draw the line between content marketing and shameless promotion (15:16)  Binge-watching as a business strategy – Michael shares about the power of creating compelling content, and doing it on your own terms (18:34) Getting to know you – Why video creates a highly sought-after connection with you and your business, even if viewers have never met you in person (22:07) The thousand-mile journey begins with the first step – Michael opens up about what it takes to begin your own Journey, whether you have a team or it’s just you against the world (25:45) Follow someone through a minefield – Michael shows you the most common pitfalls of creating your own Journey, and how to avoid them (27:58) Resources Mentioned In This Episode The Prosperity Academy The Bad Crypto Podcast Social Media Examiner Launch: How to Quickly Propel Your Business Beyond the Competition Writing White Papers: How to Capture Readers and Keep Them Engaged Social Media Marketing World Social Media Marketing Podcast Social Media Marketing Society Social Media Marketing Talk Show The Journey Zoom H4n Pro How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

33rd Episode’s Show Notes Michael Stelzner founded Social Media Examiner in 2009, and his biggest success was the Social Media Marketing World Conference. Jeff Bullas’s blog receives over 5 million visitors a year. David Beebe  Is an Emmy-winning Branded Content Producer, Keynote Speaker, and Content Decoded. Jeremiah Gardner has been featured in Forbes, The Huffington Post, Entrepreneur Magazine, Lifehacker, and The Guardian. Mike Allton is a Content Marketing Practitioner, an award-winning Blogger and an Author. John Nemo is a Bestselling Author who wrote 7 books, a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant. These are the most successful people I have chosen to share their key success factors with you. Hello, Reach or Miss listeners. It’s almost impossible to tell what exactly makes a successful entrepreneurial brand so successful. However, I discovered that when we dig deep, all of the leading entrepreneurs have the one key success factor that works for them. I’ve chosen 6 successful guests to share their 8 key factors of success, which can be implemented by any entrepreneur that is looking to break their own records and become a market leader and a successful entrepreneur.  The one key success factor   Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. There was a very clear motto in Michael Stelzner’s interview. When I asked Michael about his best advice for entrepreneurs and new small business owners, he had a clear answer: I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be, and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them questions, to understand what their challenges are. I think it’s the number one way that anybody can be successful. A lot of times we think that everyone is like us, which is totally not true, and we say “if everyone is like me, then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Michael Stelzner’s one key success factor I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again.   Jeff Bullas Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author. He works with companies and executives to grow their online businesses through social, digital, and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com (http://www.jeffbullas.com) . He has spent most of his business career involved with information technologies, telecommunications, and the web. For Jeff Bullas, starting his social media career was a result of four different influences that happen around the same time:  He was looking for a new career path. Jeff told me he read David Meerman Scott’s book, The New Rules of Marketing and PR, in 2008. Meerman talked about the power of content to attract the audience instead of having to go out and chase them and it sounded like a good idea to me because most businesses use cold calls.. He came upon Tim Ferries, who he worked for and Tim Ferries liked the idea. The last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on then start a blog… “For me,”...

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. During the show you will learn:  The concept of a marketing stopping list Low cost ways of reaching your audience through social media Facebook Watch: How to engage customers with organic content on social media

Michael Stelzner Show Notes Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. Most passionate about I recently started something brand new, called The Journey, which is episodic documentary – a weekly short documentary about my company and the impossible mission that we are on to take the conference to a bigger place, which seems impossible right now. And every week, I’m documenting the struggle and how I’m breaking through in a short 5-7 minute videos, and so far my community loves it. We plan on doing it for five months, until the Social Media Marketing World conference. I think it’s one of the most fun things I’ve ever done, because it’s a real documentary about a real company that struggling to become successful. Our conference, Social Media Marketing World, had 3100 people there in 2017, and we want to grow that by 62% year over year, and then another 100% a year over year. We want to get to 10,000 people on the conference of 2019, which would more than triple our growth in 24 months. And we hope that, by sharing this journey, people will help us accomplish our mission, and a lot of people would find it entertaining, exciting, and learn from it along the way. Michael’s Career I started as a writer, and then in 2009 I did what I call ‘my great experiment’ when I was able to secure the website, SocialMediaExaminer.com, for 10 dollars. And I connected some of my friends that were writers and encouraged them to write for this movement that I was starting that was called Social Media Examiner. In 2009, there were not a lot of websites that were giving out a lot of free information and this thing just took off, and in months, all of a sudden I had a crazy successful blog in my hand! And then the rest is history… right? From that blog we were able to launch online conference, and then a physical conference, and then a podcast and live show; all these things that we are doing today, over eight years later. Michael’s customers Anyone who understands the importance of doing marketing with social media, so it’s typically somebody who is either a self-employed person who has a business and doesn’t have a lot of money, and wants to figure out how to use Social Media to grow the business or it’s somebody who works for a business, and their job is to do marketing for that business. I classify all these people as the label marketers. Social Media changes every week, this is what gives us longevity because unlike other industries, like science for example, where once you discover something that’s true, you can kind of rely on that forever; in the world of social media marketing, things change constantly and as a result, marketers need to keep up with it all and that’s where we come in. Michael’s best advice about approaching the customers I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that met your customers happened to be and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them a lot of questions to understand what their challenges are. But somehow survey or ask what the challenges are, I think it’s the number one way that anybody can be successful. A lot of times we guess we think that everyone is like us, which is totally not true, and we say “if everyone is like me then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Biggest failure with a customer I was already very successful,...

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Leslie Samuel is the owner of Become A Blogger and the host of the Learning With Leslie podcast, where he helps people create their own blogging experience by taking advantage of the technology we have today. He is the head of training for the Social Media Marketing Society and the founder of Interactive Biology, a website that serves approximately 80,000 people per month in 185 different countries and is dedicated to making biology fun for students and teachers. Mentioned in this episode: Cal Newport – Deep Work Cal Newport on Distractions, Focus and Deep Work – BTTDL169 Self Control App Kill Newsfeed Plugin Brett Kelly’s Evernote Essentials Leslie on Facebook Leslie on YouTube Please connect with me Subscribe, rate, and review in iTunes Follow @ErikJFisher Check out more Noodle.mx Network showsThe Audacity to Podcast: "How-to" podcast about podcastingBeyond the To-Do List: Personal and professional productivityThe Productive Woman: Productivity for busy womenONCE: Once Upon a Time podcastWelcome to Level Seven: Agents of SHIELD and Marvel’s cinematic universe podcastAre You Just Watching?: Movie reviews with Christian critical thinkingthe Ramen Noodle: Family-friendly clean comedy

Michael is the Founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also Host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society. Sponsors DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! LegalZoom: Invest your time and money in your business, and use LegalZoom for the legal stuff. Save even more by entering EOF in the referral box at checkout! OnePageCRM: Finally, your team can focus on sales, not software. Visit OnePageCRM.com/fire for a sixty day free trial.

How do you make your blog more successful?  How do you manage tasks?  How do you know what ideas to focus on and when to move on to something else?   These are the some of the questions we discuss on today’s show   Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.

Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.  

Michael is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.  

Michael is the Founder of Social Media Examiner, author of the books Launch andWriting White Papers, and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also Host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society.

I'm thrilled to have the founder of Social Media Examiner Michael Stelzner on the show today. Michael is also the author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show. Feedback Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Michael is the Founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also Host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society.

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Mike Stelzner:   Michael Stelzner is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society. Links: http://www.socialmediaexaminer.com/ https://twitter.com/Mike_Stelzner https://twitter.com/smexaminer https://www.facebook.com/smexaminer   About Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Our mission is to help you navigate the constantly changing social media jungle. Our editorial team works with the world’s top social media pros to bring you original and comprehensive articles, expert interviews, reviews of the latest industry research and the news you need to know to improve your social media marketing. More than 400,000 email subscribers look forward to our daily original articles.   Social Media Examiner also hosts two popular podcasts and a weekly live video show.   The Social Media Marketing podcast—a top 10 marketing podcast on iTunes—is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.   The Social Media Examiner Show is a daily 10-minute showdesigned to keep you up-to-date on the latest social media marketing know-how. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level.   The Morning Social Media TALK show is a weekly live show where we review the week’s top news in social media and what it means for marketers.   The industry’s leading physical conference, Social Media Marketing World®, is also hosted by Social Media Examiner. The event takes place in the spring of each year in San Diego, California.     Items/people mentioned in the show: Social Media Success Summit