Podcasts about meerman

Michigan Rep. Luke Meerman joins Justin for a critical conversation on the rising threat of Communist China's influence right here in our backyard. From biological materials smuggled through Detroit Metro to CCP-connected tech and espionage risks on Michigan college campuses, Meerman breaks down what's happening behind the scenes—including bold steps Republicans are taking with the first-in-the-nation state-level foreign oversight committee. We dig into the Goshen plant controversy, military-linked battery companies, compromised infrastructure, and why universities like U of M must be held accountable for the access they give to foreign nationals. If you think this is just about students or trade deals, think again. The CCP is playing the long game—and Michigan's finally fighting back.Get the stories from today's show in THE STACK: https://justinbarclay.comKirk Elliott PHD - FREE consultation on wealth conservation - http://GoldWithJustin.comJoin Justin in the MAHA revolution - http://HealthWithJustin.comTry Cue Streaming for just $2 / day and help support the good guys https://justinbarclay.com/cueUp to 80% OFF! Use promo code JUSTIN http://MyPillow.com/JustinPatriots are making the Switch! What if we could start voting with our dollars too? http://SwitchWithJustin.com

Kirk Elliott PHD - FREE consultation on wealth conservation - http://GoldWithJustin.comJoin Justin in the MAHA revolution - http://HealthWithJustin.comTry Cue Streaming for just $2 / day and help support the good guys https://justinbarclay.com/cueUp to 80% OFF! Use promo code JUSTIN http://MyPillow.com/JustinPatriots are making the Switch! What if we could start voting with our dollars too? http://SwitchWithJustin.com

Check out the STACK for links from each show here: http://JustinBarclay.comTry Cue Streaming for just $2 / day and help support the good guys https://justinbarclay.com/cueUp to 80% OFF! Use promo code JUSTIN http://MyPillow.com/JustinPatriots are making the Switch! What if we could start voting with our dollars too? http://SwitchWithJustin.comDown 40 Pounds in 40 Days.. Find Out How http://HealthWithJustin.comNo matter what's coming, you can be ready for your family and others. http://PrepareWithJustin.com#ad

Adam brings on CMU men's basketball coach Tony Barbee this week. They talk about last year's successful season and give fans an idea on what the new signing class will add to next year's team. TJ Meerman, CMU basketball alum also stops by. Meerman was the starting PG for the 2002-03 team that went to the NCAA tourney. They talk about his time in Mount Pleasant and how he currently is the varsity basketball coach at Grand Rapids Catholic Central. 

Rep. Luke A. Meerman is a Republican member of the Michigan House of Representatives. Meerman is fifth- generation farmer. Meerman fights for commonsense security measures in Michigan's LEO budget

In deze aflevering gaan Allard en Paul in gesprek met zorgexpert Wine te Meerman over zorg. Wine signaleert een gezondheidsparadox: we leven langer én ongezonder. Wat houdt die paradox in en wat zijn de oorzaken ervan? Daarnaast bespreken we een ander hot item: de problemen in de zorg over (personeels)schaarste, beschikbaarheid en betaalbaarheid. Zoals je van ons gewend bent, kijken we op een vernieuwende manier naar de échte oorzaken en oplossingen, waarbij we verschillende veelgehoorde mythes debunken en alternatieve verklaringen aanreiken. Dit levert inzichten op waar je wat mee kunt in je persoonlijk leven, voor meer gezondheid en geluk. En het levert inzichten op voor de samenleving, voor een toekomstbestendige zorg in tijden van vergrijzing.Wil je meer weten? Lees dan hoofdstuk 15 uit ons boek 'Er is leven na de groei'.

In deze aflevering reageer ik op een reactie die ik kreeg aan de hand van een mail over ADHD, symptomen en medicatie. Ik vertel je hoe ik hierin sta en ook waarom. Ik onderbouw mijn standpunt en visie en leg je ook uit wat ADHD wel en niet is. Voor de bronnen kun je kijken op de website van: www.drukendwars.nl Deze video's leggen mooi uit hoe ADHD GEEN biologische aandoening is. En Sanne te Meerman deelt regelmatig informatie (op LinkedIN) waarom het zo belangrijk is om dat ook niet te claimen.

Tijdens deze aflevering gaan Renske Alberda (secretaris) en Thijs Engel (technisch lid) namens de VCMS Podcast in gesprek met dr. Merit van Eck en dr. Ellen Meerman. In deze aflevering lichten zij toe hoe de brandwondenzorg in elkaar steekt. Wanneer de plastisch chirurg in beeld komt, maar ook hoe zij elkaar aanvullen in hun werk. Merit vertelt met veel passie over de acute opvang van patiënten en Ellen geeft een inkijk in haar favoriete operaties en verschillende manieren van huidtransplantaties en reconstructieve chirurgie. Ben jij ook nieuwsgierig geworden naar hun expertise op het gebied van brandwonden? Luister dan snel de podcast via de link in onze bio!

datum: 19 november 2023 gast: Kees Meerman Kees is een Nederlandse cabaretier die al 30 jaar in Antwerpen woont. Hij werkt na lange tijd weer aan een cabaret voorstelling. We bespreken het gemeenschappelijke verleden, zijn werk en zijn eerste stappen terug op het comedy podium.

State Rep. Luke Meerman is a lifelong resident of the 89th House District and was first elected to the Michigan House in November 2018. Energy Bill. Dems have just introed and are fast tracking a new bill

Luister mijn podcast met de schrijvers van ‘Leven met tegenslag', gesprekken over ongeluk en veerkracht.40 ondernemers, professionals en kunstenaars werden geïnterviewd door de journalisten Huijsmans, Mannink en Meerman. Over woede, frustratie, verdriet maar ook hoop, inspiratie en liefde.Het is niet de vraag of  je te maken krijgt met tegenslagen in je leven maar wanneer. Hoe geplaveid je leven er ook uitziet.Want tja, de dingen lopen soms heel anders als dat je had voorgesteld. Daar kunnen de mensen in het boek ‘Leven met tegenslag' over meepraten. Zij vertellen wat hen overkwam en hoe ze hier mee omgingen. Inspirerende verhalen en rake uitspraken zoals die van Dominique Haijtema die door epilepsie een lesje in bescheidenheid kreeg. En zegt: stel jezelf niet de vraag waarom gebeurd dit mij maar waarom zou het mij niet gebeuren?Linda Huijsmans en Grieteke Meerman sprak ik over hun boek, een verzameling van inspirerende verhalen die eerder in het Financieel Dagblad zijn verschenen.  Het is een heel boeiend gesprek geworden, wat ik je van harte aanraadt. Er gaat niets boven verhalen die uit het leven zijn gegrepen.Info over Linda Huijsmans:www.lindahuijsmans.nlInfo over Grieteke  Meerman:ww.grieteke.nlInfo over mij en mijn werk:www.fiefmacrander.com

In de documentaireserie Planet Finance zie je de verrassende én de duistere kanten van de financiële wereld. Wat moet deze serie bij de kijker teweegbrengen? Te gast is documentairemaker Marije Meerman. Luister om 10:00 LIVE naar BNR's Big Five Gasten in BNR's Big Five van De documentairemakers: - Ruben Terlou - Nina Jurna - Jessica Gorter - Marije Meerman - Els van DrielSee omnystudio.com/listener for privacy information.

Oscar Meerman is a holistic strength and calisthenics coach who draws on a variety of different fields to get the best out of his clients. Beyond his work, however, he is also a deep thinker, a reflective and wise soul, and someone who sees movement as a pathway to greater learning and self-understanding. Connect with Oscar Meerman Instagram: https://www.instagram.com/oscarmeerman/ Facebook: https://www.facebook.com/oscar.meerman Connect us here iTunes: https://apple.co/3W14wjk Spotify: https://spoti.fi/42S3mcb

Amber Meerman is head of production and hospitality at PIP, a very iconic club in Den Haag. She talks about all the ins and outs about how it is to work for such a place!Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

In deze podcast spreekt Annick van Rinsum met met de voormalig eindredacteur van VPRO-Tegenlicht en regisseur van Planet Finance; Marije Meerman. Ze spreken over haar documentaireserie waarin zij als bewoner van planeet aarde onderzoekt hoe Planet Finance er uit ziet, wie er wonen en hoe die bewoners naar de wereld kijken. Het is een planeet die voor de gemiddelde aardbewoner ver weg lijkt maar die toch met planeet aarde verbonden is. In haar documentaireserie maakt Marije deze onzichtbare maar alomtegenwoordige wereld inzichtelijk, en maakt ze de mechanismen van Planet Finance en wereldblik van de mensen die er wonen invoelbaar. Wil je meer weten? Kom dan naar de VPRO meet-up Planet Finance op donderdag 16 februari om 20.00 uur in Pakhuis de Zwijger.

Rep. Luke A. Meerman is a Republican member of the Michigan House of Representatives. Meerman is fifth-generation farmer. Leader Hall again calls for immediate, long-lasting relief for Michiganders, small businesses

In de zesdelige documentaireserie Planet Finance op NPO 2 neemt programmamaker Marije Meerman je mee in de financiële wereld. De afgelopen tien jaar regisseerde zij al diverse verhalen over de financiële wereld. In 2009 kreeg zij voor haar korte documentaire Jong in Cingquing: I Wanne be boss een Gouden Kalf. Meerman was programmamaker en eindredacteur van VPRO Tegenlicht.  Presentatie: Gijs Groenteman

To understand weight loss, we need to understand chemistry. You're probably wondering what chemistry has to do with weight loss. It's a massive part of the journey because we are chemical machines ourselves! Thankfully, we have great educators, such as our guest today, to demonstrate and explain the scientific side of losing weight in simple, fun, and understandable ways.  Out of curiosity about where fat goes after weight loss, Ruben Meerman, a Science Educator and Author, made an amazing discovery. He found that the answer was that it turns into Water (H20) and Carbon Dioxide (C02). And he also discovered that C02 contributes the most to losing weight. Weight loss is happening right under your nose! Ruben has shared this new knowledge across the country and even the world through his TedTalks. His amazing demonstrations visualise these molecules that can't be seen by the naked eye and show how these work together in our bodies.  The atoms, molecules, and chemical reactions in our body are crucial information to know how we can properly go through our weight loss journey without harming our own bodies. This power of knowledge needs to be shared with people because when you know how your body works internally and how it loses weight, you'll know where to begin.  Episode Highlights: How Ruben began this journey with simply curiosity  The big fat question: Where does the fat go?  The myths and facts of where does the fat go Water and Carbon Dioxide Ruben's Liquid nitrogen demonstration  Publishing Ruben's discovery in an article in the BMJ with Dr Andrew Brown Introducing this knowledge to the school level  How breathing out helps to lose weight  The Alphabet of what everything is made of  Iron deficiency can slow down your weight loss How to effectively get back into physical activity Don't breathe off more than you need to  Calculating the carbon atoms, you put in and breathe out  3D Animation of glucose molecules Addressing the obesity epidemic properly  Bringing more awareness  The contribution of sleep to your weight loss journey  About Our Guest: Ruben Meerman is a Science enthusiast, educator and author passionate about health literacy and STEM education. He teaches children, adolescents and adults where the carbon atoms they exhale come from and why that's important. He believes that primary school children should learn about atoms, molecules and the Periodic Table because leaving it until high school is manifestly too late. He uses liquid nitrogen, dry ice and colourful chemistry to explain how food is converted into the CO₂ we exhale. He can explain the physical difference between matter and energy using thermal imaging cameras and laser beams. Ruben even created 2D and 3D animations to explain chemical reactions and the difference between a vitamin and a mineral. Connect with Ruben Meerman: Website | rubenmeerman.com  LinkedIn | au.linkedin.com/ruben-meerman  Twitter | @surfnscientist  YouTube | www.youtube.com/Ruben_Meerman  Resources Mentioned in the Episode: Big Fat Myths by Ruben Meerman: www.amazon.com/Big-Fat-Myths  The Mathematics of Weight Loss: https://youtu.be/vuIlsN32WaE?t=602  When somebody loses weight, where does it go?:  https://www.bmj.com/content/349/bmj.g7257  How Breathing and metabolism are Connected: https://youtu.be/nM-ySWyID9o  When somebody loses weight, where does the fat go?- Article: https://www.bmj.com/content/349/bmj.g7257  See omnystudio.com/listener for privacy information.

Brancheorganisaties luiden de noodklok: er moet iets gebeuren, want anders leggen veel gezonde bedrijven het loodje.

Ze voelde een nieuw aanbod in de lucht hangen. Het mocht anders, er mocht meer ruimte komen in haar leven and so she did.  In dit gesprek vraag ik Corona het ei uit haar kont over onze samenwerking, haar nieuwe programma Soul & Strategy (super geschikt voor jou als je op 3 a 4k omzet per maand zit!) en wat het haar gebracht heeft.    In de podcast beloof ik je de volgende linkjes: - EVOLVE de spirituele en energetische aanvulling op alle businesscoaching die je kent! Koop t/m 1 sept je early bird ticket: https://www.tessfliers.com/wachtlijst-evolve  - insta account van Corona Meerman: https://www.instagram.com/corona.meerman/ - insta account van CACAMO Cacao: https://www.instagram.com/cacamocacao/ - meer informatie over Soul & Strategy: http://coronameerman.com/soul-strategy-september-2022   Verder hoor je ook wat de online masterclass ‘Energetisch Communiceren met je Business' mij en Corona aan inzichten heeft gegeven. Ik zou zeggen doe er je voordeel mee en download ‘m hier: www.tessfliers.com    En voor die ondernemers die al over de 100k omzet per jaar zijn, vanuit een andere dimensie willen ondernemen en dat graag 1:1 willen doen met mij, boek dan via deze link je call en dan spreek ik je heel graag op een moment waarop het jou past: https://tessfliers.youcanbook.me   

Eén van de meest gestelde vragen die ik krijg is: Hoe laat jij je bedrijf los tijdens weekenden en vakantie? Maar ook: Hoe stap jij uit jouw ondernemersidentiteit? Veel ondernemers zijn enorm gepassioneerd over hun bedrijf, inclusief ikzelf. Soms is het dan moeilijk om er niet 24/7 mee bezig te zijn. In deze podcast spreek ik één van mijn oud Transformers klanten en Soul & Strategy Mentor, Corona Meerman, hierover. Corona runt 2 succesvolle bedrijven en zit momenteel in het proces om haar bedrijven wat meer los te laten en te focussen op andere dingen in het leven. Instagram Corona = https://www.instagram.com/corona.meerman/ Instagram Tineke = https://www.instagram.com/tineke_zwart/ P.S. Dit is de laatste openbare podcast van deze week. Om de podcast van vrijdag, zaterdag en zondag te ontvangen mag je je via onderstaande link gratis aanmelden. Je ontvangt dan 3 besloten podcasts op vrijdag 5 augustus en nog eens 3 op vrijdag 12 augustus. https://www.tinekezwart.com/groei/

Moeiteloos ondernemen klinkt mooi. Maar bereik je pas echt op het moment dat je jouw bedrijf bouwt rond jouw missie. Hoor in de podcast hoe je dat aanpakt.

In deze aflevering ga ik in gesprek met Corona Meerman, onderneemster met 2 bedrijven. Ze heeft een coachingbedrijf en daarnaast importeert ze rauwe cacao uit Bali met Cacamo Cacao. Ik vraag haar in deze aflevering hoe ze haar bedrijf succesvol heeft kunnen opstarten naast haar baan als manager en hoe ze nu haar marketing doet vanuit Soul & Selfcare. Leren hoe je meer klanten kunt werven via social media?  Op maandag 23 mei geef ik de Masterclass 'Meer klanten uit je social media' waarin ik je leer hoe je dat voor elkaar krijgt op een eenvoudige en eigen manier. Meld je hier gratis aan.

Podcast 45: als ondernemer leven op Bali: hoe is dat? Samen met Corona Meerman by Debra van der Heide

Lorne Plant and TJ Kelley sat down with Grand Rapids Catholic Central head coach TJ Meerman to talk about the Cougars season, preparing for the playoffs, and much more! Presented by LTU Athletics & sponsored by the MHSAA, the Basketball Coaches Association of Michigan, DMC Rehabilitation Institute of Michigan, Goodman Acker P.C., and the Detroit Athletic Club Athlete of the Year Award. -- Recruit yourself to any of over two-dozen varsity NAIA programs at Lawrence Technological University by visiting www.ltuathletics.com Check out Grand Rapids' newest G-League team, the Grand Rapids Gold! Get your tickets today: https://www.etix.com/ticket/v/11232 Learn more about becoming a registered MHSAA Official at https://www.mhsaa.com/officials Learn more about BCAM's 'One Team' Unity Campaign at https://www.bcam.org/one-team-unity-promotion/ Check out all of the Game Changers segments on YouTube: https://bit.ly/DMCGameChangers Or visit www.dmc.org/gamechangers to schedule an appointment to take your game to the next level. Check out the Goodman Acker Good Decision Great Play of the Week on YouTube: bit.ly/GoodmanAckerPOTW Or learn more about the Goodman Acker Law Firm: www.goodmanacker.com Nominations are now being accepted for the Detroit Athletic Club Athlete of the Year Award. If you're a high school senior who has earned (or is projected to earn) All-State Honors, maintains a GPA of 3.0 or higher, and loves to give back to the community, download your application from www.dacathleteoftheyear.com

Lorne Plant and TJ Kelley sat down with Grand Rapids Catholic Central head coach TJ Meerman to talk about the Cougars season, preparing for the playoffs, and much more!Presented by LTU Athletics & sponsored by the MHSAA, the Basketball Coaches Association of Michigan, DMC Rehabilitation Institute of Michigan, Goodman Acker P.C., and the Detroit Athletic Club Athlete of the Year Award.--Recruit yourself to any of over two-dozen varsity NAIA programs at Lawrence Technological University by visiting www.ltuathletics.comCheck out Grand Rapids' newest G-League team, the Grand Rapids Gold! Get your tickets today: https://www.etix.com/ticket/v/11232Learn more about becoming a registered MHSAA Official at https://www.mhsaa.com/officialsLearn more about BCAM's 'One Team' Unity Campaign at https://www.bcam.org/one-team-unity-promotion/Check out all of the Game Changers segments on YouTube: https://bit.ly/DMCGameChangersOr visit www.dmc.org/gamechangers to schedule an appointment to take your game to the next level.Check out the Goodman Acker Good Decision Great Play of the Week on YouTube: bit.ly/GoodmanAckerPOTWOr learn more about the Goodman Acker Law Firm: www.goodmanacker.comNominations are now being accepted for the Detroit Athletic Club Athlete of the Year Award. If you're a high school senior who has earned (or is projected to earn) All-State Honors, maintains a GPA of 3.0 or higher, and loves to give back to the community, download your application from www.dacathleteoftheyear.com

De detailhandel kampt met miljardenverliezen door de huidige lockdown, en het Nederlandse publiek winkelt rustig over de grens. Hoe moet je als sector omgaan met een lockdown die het buitenland ten goede komt? Te gast: Jan Meerman, algemeen directeur van INretail. Kees de Kort Elke dag, even over twaalf, bespreekt presentator Edwin Mooibroek met macro-econoom en commentator Kees de Kort de economische stand van zaken. Lobbypanel Er breken spannende tijden aan voor lobbygroepen nu de ministersposten opnieuw zijn verdeeld. En er woedt een felle discussie in Europa over of kernenergie en gas als groene energie moet worden bestempeld. Dat en meer bespreken we in het BNR Lobbypanel met: -Jan Driessen, eigenaar van Q&A Communicatie; -Peter van Keulen, oprichter van Public Matters. De Veranderaars In de nieuwe gesprekkenserie De Veranderaars gaan we elke woensdag in gesprek met een leider die handen en voeten geeft aan de digitale transformatie van Nederland. Vandaag te gast: Matthijs Aler, CEO van fintechbedrijf Ohpen. Zakenpartner De zakenpartner deze week is Loes Daniels, oprichter en mede-eigenaar van Experiencegift. Contact & Abonneren BNR Zakendoen zendt elke werkdag live uit van 12:00 tot 14:00 uur. Je kunt de redactie bereiken via zaken@bnr.nl en via Twitter. Abonneren op de podcast van BNR Zakendoen kan via bnr.nl/zakendoen, of via Apple Podcast en Spotify. See omnystudio.com/listener for privacy information.

Heeft de fysieke winkelstraat nog wel toekomst in een digitale samenleving? In ‘De Top van Nederland' een uitgebreid gesprek met Jan Meerman, algemeen directeur van brancheorganisatie INretail    Abonneer je op de podcast  Ga naar ‘De Top van Nederland' en abonneer je op de podcast, ook te beluisteren via Apple Podcast en Spotify.  See omnystudio.com/listener for privacy information.

January 4, 2022 ~ The Republican State Representative from Coopersville and Co-Chairman of the new School Safety Task Force tells Paul that mental health will be an important part of their conversations as they try to determine how to make schools safer.

Hoe bijzonder om 13 jaar nadat zowel Corona als ik begonnen zijn met de opleiding Bedrijfskunde in Rotterdam nu fulltime ondernemer zijn. We hebben allebei een tussenstop gemaakt in de corporate wereld om vervolgens te beseffen: "We springen in het diepe en volgen ons hart!". In deze podcast hebben we het over onze eigen processen in deze keuzes, over de andere aanpak die we daarin hebben gehad, over wat ons heeft geholpen als ondernemers en als mens, wat belangrijk is om op te focussen in je bedrijf en over de 6 human needs zoals Tony Robbins ze beschrijft en dat ondernemerschap gaat over opereren op alle 4 de bewustzijnslagen: fysiek, emotioneel, mentaal en energetisch. En wanneer dat in balans is succes vanzelf ontstaat! Je kunt Corona volgen op: https://www.instagram.com/corona.meerman/ en bekijk https://coronameerman.com/soul-strategy. Wil je het Karmic Marketing e-book downloaden? Ga dan naar https://sparkle-digital.com/Karma Wil je meer info over de Blauwe hart VIP dag? Ga dan naar https://sparkle-digital.com/vip-dag/ Liefs, Lotte P.s. volg me hier op Instagram: https://www.instagram.com/lotteschoots/ en connect hier met mij op LinkedIn: https://www.linkedin.com/in/lotteschoots/

Today's Breathcast guest is Ruben Meerman, most commonly known as The Surfing Scientist, Ruben is an Australian scientist, educator, author, and public speaker. He has appeared on Australian television shows to educate the public on science topics. Meerman often performs science demonstrations for school children. This is a FASCINATING Conversation about How we lose weight and how our breath is connected to this process 

Rob Meerman was politieagent, strafrechtadvocaat én de ex van Astrid Holleeder. Marian en Harry praten met hem over hoe hij voor het eerst in Nederland voor de politie 'onder dekmantel' werkte. Zijn latere zwager Willem Holleeder wilde graag weten hoe dat ging, maar Meerman zweeg er over. 'Ik vond hem een lul.'Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

November 18, 2021 ~ Luke Meerman (R-Coopersville), State Representative in Michigan's 88th District, talks with Guy Gordon about his bill that would prohibit city clerks from posting unofficial election results until after all ballots were counted.

Did you know that you're constantly losing weight 24 hours a day just by breathing?  Most people think that body fat is converted into energy or heat. But this belief violates the law of conservation of mass, according to physicist Ruben Meerman. His findings on this topic were published in the British Medical Journal and his TEDx Talk has received more than 10 million views. Ruben's fascination with breathing, carbon dioxide, and weight loss stems from the personal experience of losing 30 pounds and then wondering where all the fat had gone. What his calculations revealed was surprising. In fact, fat breaks down into the elements of carbon, oxygen and hydrogen - 84% of the fat people lose is exhaled as CO₂ and the remaining 16% becomes water. Basically, the lungs are the primary organ through which we lose weight. In this fascinating interview, Ruben breaks down the biochemistry of weight loss.

Vandaag heb ik na 1,5 jaar mijn beste vriendin & onderneemster Corona Meerman te gast. Ik heb haar leren kennen tijdens mijn studie Bedrijfskunde aan de Universiteit in Rotterdam. Zij studeerde ook Bedrijfskunde en had hier voor gekozen, omdat ze goed was in wiskunde en erg analytisch. Maar toen iedereen om haar heen zei dat ze voornamelijk heel veel geld wilden gaan verdienen, zette dat haar aan het denken. Zij wilde namelijk echt iets gaan bijdragen aan de wereld, ze besloot de studie psychologie er naast te gaan doen. Hier is voor haar de combinatie tussen het menselijke en het zakelijke begonnen. Eerst werkte ze in loondienst als manager. Ze had altijd al haar eigen onderneming er naast waar ze onder andere yogalessen, coaching en retreats gaf. Op dit moment helpt ze voornamelijk professionals met 3/4 maanden coaching op zowel strategisch- als gevoelsniveau. Sinds april 2020 is ze fulltime onderneemster en heeft ze er een tweede bedrijfje bij CACAMO Cacao. Ze verkoopt 100% natuurlijke cacao geïmporteerd vanuit Bali. Toen haar bedrijfje een side hustle was, zette Corona zo'n 15 à 20 duizend per jaar om, maar ze maakte bewust ook veel kosten. Ze investeerde graag in coaching voor haar zelf in plaats van dat ze 50% moest afstaan aan belasting, vanwege het feit dat het als overige inkomsten werd gerekend. Ook is ze ontzettend open over wat haar omzet nu is, als fulltime onderneemster. Maar omzet zegt nog niet heel veel, omdat het natuurlijk ook gaat om hoeveel kosten je maakt. Ook hierin geeft Corona een kijkje. Tot slot hebben we het nog over de cirkel van: geld geven, geld ontvangen en geld bij je durft te houden. Corona ziet geld net als bijvoorbeeld liefde. Als je het aan anderen geeft, zal het ook bij je terug komen. Daarnaast kan je pas goed voor anderen zorgen als je goed voor jezelf zorgt. Als je dit omdraait betekent dit dat je anderen nog beter kan helpen als je geld vraagt, want pas dan kan je weer investeren in jezelf door bijvoorbeeld trainingen of coaching. De impact die je maakt, kan je terugzien in wat je betaalt. Want 'if you don't pay, you don't pay attention'. website: coronameerman.com

Dr Michael Meersman, DC, MS, ART focuses on the treatment of musculoskeletal injuries, and getting people out of pain and back in control of their daily life. He is certified in Active Release Technique (ART), a soft tissue technique designed to decrease muscle pain and tightness, while increasing range of motion and function. I have been working with Dr Meersman to complete my recovery from frozen shoulder. By utilizing an array of modalities like the ones offered at the Bannockburn Chiropractic & Sports Injury Center, I have been able to heal much faster than other people suffering from frozen shoulder. It's clear when you visit the office that they are up to date on ways to bring natural function back to the body. They have a pilates reformer and an open area for working through exercises. I always leave my appointments with stretches or movements I can do to continue my progress at home. I feel empowered to take back control of my health and am proud of the work I've done to get here. I've done acupuncture, dry needling, cupping, hot yoga, physical therapy and chiropractic care. I also did an interesting treatment called Platelet-Rich Plasma therapy in my doctor's office. PRP has long been used by physicians to help speed wound healing and treat health issues like arthritis and injuries to muscles, tendons and ligaments. They don't normally use it for shoulders, but I wanted to give it a try in order to heal my body from the inside out and I personally believe it helped some. I'm grateful for everyone on my healing team and am super excited for you to learn more about Dr Meerman. In addition to working in the office, he is the team chiropractor for the Chicago Bears. If he can work to help endurance athletes stay well, I know he can help novices like you and me. Connect with My Guest Bannockburn Chiropractic & Rehabilitation Center http://www.bannchiro.com/ Facebook Michael J Meersman Ways to Connect with Me: Visit my website www.tamaraortegel.com. Learn about Juice Plus+ & Tower Garden Join my facebook group Stepping Into Health. Find me on LinkedIn Tamara Ortegel Follow me on instagram @tamaraortegel Purchase a Soul Inspired Box by emailing me at tamara.ortegel@att.net Support this podcast: https://anchor.fm/tamara-ortegel/support Become a sponsor: https://py.pl/119pVT --- Send in a voice message: https://podcasters.spotify.com/pod/show/tamara-ortegel/message Support this podcast: https://podcasters.spotify.com/pod/show/tamara-ortegel/support

Luke joins Kevin Dietz to talk about Gov. Whitmer opening up the state

Ruben is the author of Big Fat Myths, a book that explains how every molecule of fat escapes the human body during weight loss, atom by atom. His novel fat metabolism research was published in the British Medical Journal, alongside a survey of 150 Australian doctors, dietitians and personal trainers, which revealed most health professionals do not know how weight loss works at the molecular level.Ruben is a surfer with a physics degree and a passion for all things scientific. He has appeared on ABC Television's flagship science program, Catalyst,  Studio 3, Sleek Geeks, Roller Coaster, Triple J's Super Request, and he was the first ever resident scientist on Play School. He visits hundreds of primary and high schools every year, speaks at conferences, MC's events, has published hundreds of resources for teachers and written four children's books full of experiments. He has appeared on, Can We Help, Sunrise, Today and Mornings with Kerri-Anne.When Ruben isn't blowing things up, standing in front of a camera, reading peer-reviewed scientific literature, thumbing through a popular science book or tapping away on a keyboard, you'll find him at a beach running up and down the soft sand or drifting around on a piece of foam somewhere just off shore.https://www.youtube.com/channel/UCXSU6RrQk5er2YeFCjN4OHw/featuredFind Ruben's YouTube channel herehttps://www.youtube.com/user/codenamecbrWatch the TedX talk here https://www.youtube.com/watch?v=vuIlsN32WaE&t=701sSupport the show (https://www.patreon.com/labanditchburn?fan_landing=true)

Robert van den Ham ging tijdens deze speciale uitzending van De Ondernemer in gesprek met Jan Meerman van INretail en consumentenpsycholoog Patrick Wessels over de huidige situatie en hoorde je Lennard van Otterloo over Brexit. Aansluitend hoorde je Eldert Kuiken met zijn podcast over circulaire economie. Te gast waren Ine Stultjens van Auping, Tom van Aken van Avantium en Emmo Meijer, boegbeeld van de Topsector Chemie. Wekelijks schuiven (top)ondernemers en andere experts aan in de studio om hun visie op onder meer personeel, online marketing, financiering en innovaties te delen. De Ondernemer is elke dinsdag tussen 10:00 en 11:00 uur te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast, onder meer via Apple Podcasts, Spotify en natuurlijk de website van De Ondernemer. De talkshow wordt afwisselend gepresenteerd door Robert van den Ham, Thomas Hendriks en Joni Hendrix. Het programma wordt gemaakt in samenwerking met de redactie van De Ondernemer, het grootste ondernemers-mediaplatform van Nederland en onderdeel van DPG Media.

Robert van den Ham ging tijdens De Ondernemer op New Business Radio in gesprek met Noud Baijens, directeur van Pro Contact. Wat zijn de meest gemaakte fouten bij het opnieuw opstarten van een bedrijf en gaf hij tips over hoe je een bedrijf weer opbouwt na corona. Daarnaast sprak Robert met Michiel van Vlimmeren, SVP & General Manager Salesforce Nederland, over onder meer het virtuele event Salesforce Live op 7 oktober, hoorde je Jan Meerman van INretail over de nieuwe aangekondigde coronamaatregelen en sprak Robert met Lennard van Otterloo over Brexit. Wekelijks schuiven (top)ondernemers en andere experts aan in de studio om hun visie op onder meer personeel, online marketing, financiering en innovaties te delen. De Ondernemer is elke dinsdag tussen 10:00 en 11:00 uur te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast, onder meer via Apple Podcasts, Spotify en natuurlijk de website van De Ondernemer. De talkshow wordt afwisselend gepresenteerd door Robert van den Ham, Thomas Hendriks en Joni Hendrix. Het programma wordt gemaakt in samenwerking met de redactie van De Ondernemer, het grootste ondernemers-mediaplatform van Nederland en onderdeel van DPG Media.

Een twee uur lange De Ondernemer special in het teken van Prinsjesdag op New Business Radio. Robert van den Ham en Joni Hendrix ontvingen in de studio Jan Meerman, directeur van INretail, en consumentenpsycholoog Patrick Wessels. Tijdens de twee uur durende uitzending belden Robert en Joni ook met Cristel van de Ven, voorzitter van Vereniging Zelfstandigen Nederland; Brexit-expert Lennard van Otterloo; Hans Biesheuvel van ONL voor Ondernemers en Leendert-Jan Visser, directeur bij MKB-Nederland. Wekelijks schuiven (top)ondernemers en andere experts aan in de studio om hun visie op onder meer personeel, online marketing, financiering en innovaties te delen. De Ondernemer is elke dinsdag tussen 10:00 en 12:00 uur te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast, onder meer via Apple Podcasts, Spotify en natuurlijk de website van De Ondernemer. De talkshow wordt afwisselend gepresenteerd door Robert van den Ham, Thomas Hendriks en Joni Hendrix. Het programma wordt gemaakt in samenwerking met de redactie van De Ondernemer, het grootste ondernemers-mediaplatform van Nederland en onderdeel van DPG Media.

Een twee uur lange De Ondernemer special in het teken van Prinsjesdag op New Business Radio. Robert van den Ham en Joni Hendrix ontvingen in de studio Jan Meerman, directeur van INretail, en consumentenpsycholoog Patrick Wessels. Tijdens de twee uur durende uitzending belden Robert en Joni ook met Cristel van de Ven, voorzitter van Vereniging Zelfstandigen Nederland; Brexit-expert Lennard van Otterloo; Hans Biesheuvel van ONL voor Ondernemers en Leendert-Jan Visser, directeur bij MKB-Nederland. Wekelijks schuiven (top)ondernemers en andere experts aan in de studio om hun visie op onder meer personeel, online marketing, financiering en innovaties te delen. De Ondernemer is elke dinsdag tussen 10:00 en 12:00 uur te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast, onder meer via Apple Podcasts, Spotify en natuurlijk de website van De Ondernemer. De talkshow wordt afwisselend gepresenteerd door Robert van den Ham, Thomas Hendriks en Joni Hendrix. Het programma wordt gemaakt in samenwerking met de redactie van De Ondernemer, het grootste ondernemers-mediaplatform van Nederland en onderdeel van DPG Media.

Rijk worden door een retreat? Eindelijk was het zover en heb ik een podcast opgenomen met mijn lieve vriendin Corona Meerman. Zij is leiderschapscoach, psycholoog, (online) cacao ceremonie organisator en docent, heart opening retreats organisator die het leven van meer dan 1.000 mensen wereldwijd verrijkt met haar mooie gaves. In deze podcast delen we wat retreats ons hebben opgeleverd en wat je nú al kunt doen om meer ontspanning en rust te ervaren in je dagelijks leven. Voor meer informatie over haar evenementen bezoek: www.CoronaMeerman.com ***Volg je me ook op social media?*** Je vindt me het meeste op Instagram (www.instagram.com/lotteschoots/). Bijna dagelijks vlog ik hier over mijn leven als ondernemer. P.s. zijn we al geconnect op LinkedIn? www.linkedin.com/in/lotteschoots/

Paul van Liempt in gesprek met directeur Inretail Jan Meerman en ondernemer Rick Moorman over de coronacrisis en de retail. Moorman: “Omdat ik al jarenlang goed voor m'n personeel zorg, word ik nu gestraft.”

De non-food retail zit in de hoek waar de klappen vallen in de coronacrisis. Als de banken niet snel met krediet over de brug komen, verwacht InRetail-voorzitter Jan Meerman dat er winkels gaan omvallen.

In this episode, David Meerman Scott stops by to speak with Terry about his new book "Fanocracy: Turning Fans into Customers and Customers into Fans"        

I am a big FAN of , I read many of his books that inspired me to improve my marketing skills, I met him IRL here in Boston. He just launched a new book Fanocracy: Turning Fans into Customers and Customers into Fans. But this book has something very particular, the co-author is his daughter Reiko Scott, both were working for almost five years writing this book that now is a reality.

I am a big FAN of , I read many of his books that inspired me to improve my marketing skills, I met him IRL here in Boston. He just launched a new book Fanocracy: Turning Fans into Customers and Customers into Fans. But this book has something very particular, the co-author is his daughter Reiko Scott, both were working for almost five years writing this book that now is a reality.

HOW AWESOME ARE YOU LIVING?   On today's episode, David Meerman Scott and I dive into numerous topics around life, passion, marketing, his new book, and more.    David's answers to my questions truly blew me away and I am beyond positive they'll do the same for you -- especially in regards to which country is his favorite!    Shout out to our partner Acadium, which you can check out here:     To connect with David, check him out here: Instagram - https://www.instagram.com/dmscott/ LinkedIn - https://www.linkedin.com/in/davidmeermanscott/ Twitter  - https://twitter.com/dmscott https://www.davidmeermanscott.com/   Find Me On Social: Instagram -  https://www.instagram.com/matt_lebris/ Twitter -  https://twitter.com/Matt_LeBris LinkedIn -  https://www.linkedin.com/in/mlebrisnyc/ Facebook - https://www.facebook.com/TheMattLeBris/ www.mattlebris.com   Rate, Subscribe and Share!

David Meerman Scott spotted the real-time marketing revolution in its infancy—and wrote five books about it. One of them, The New Rules of Marketing and PR, sold more than 400,000 copies in English and is available in 29 languages. He joins the show today to explain how superficial online communications have made tech-weary people hungry for true human connection and what you can do to help your business thrive. Listen in as he shares how organizations have learned to win by tapping into the mindset that relationships with customers are more important than the products they sell. You'll gain insights from his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and discover how you can create the kind of customer experience that keeps people coming back. You can find show notes and more information by clicking here: https://bit.ly/2MYKhk7 

Even in the age of instant connection and communication, many companies find it difficult to communicate organically. Connecting with online audiences is an indispensable skill that every company needs to have in its toolkit in order to keep their audiences engaged with them. David Meerman Scott, an acclaimed business strategist and the author of Fanocracy: Turning Fans Into Customers and Customers Into Fans, sits down with Dr. Diane Hamilton and discusses how companies can create and maintain healthy online engagement with their customers. Failure is a subject that we, as a society, have become averse to because it’s such a difficult thing to feel and talk about. But though we find it difficult to accept, it is also the root and origin of innovations and incoming success. Fred Colantonio, a trained professional criminologist who investigates behavioral patterns within groups of people, gets to the nitty-gritty of how you should be dealing with failure, and how processing it in a healthy way is the best way for you to turn it into something more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

David Meerman Scott joins the show to give you an inside look what it means to build a Fanocracy and why connecting through Fandom can be rocket fuel for any individual, business, or nonprofit that chooses to focus on inspiring and nurturing true fans. In David’s new book – Fanocracy: Turning Fans into Customers and Customers into Fans – David and his daughter Reiko team up to explore why some of our favorite brands are able to build fandom and how you can attract fans of your own.

So you’ve got a big, new idea — but how do you know if it’s as good as you think it is? Or even if you’re addressing the right problem? On this episode, we share how we judge the quality and viability of our own ideas. Elena Valentine interviews entrepreneur and design process pioneer Chris Conley about how design thinking can help you create amazing ideas (7:07). Marketing guru David Meerman Scott drops by to discuss the big new ideas that inspired his new book “Fanocracy” and how he brings his ideas out into the world (15:47). Learn more about Margins from Managing Editor: http://www.managingeditor.com/podcast Subscribe to our Friday morning email: http://www.managingeditor.com/subscribe

Hear from Tony on what it takes to create a raving fan culture in business, both internally and externally. You’ll also hear from two highly respected authors and researchers: David Meerman Scott, a marketing growth strategist who has uncovered the building blocks of what makes people raving fans of certain organizations, and Daniel Coyle – who has dedicated his career to writing about the highest performing people, and cultures, on the planet. 

We are all fans of something, whether it be a product or a person. We also love it when our customers are fans of our companies. But how do we turn fans into customers and vice versa? Our guest has some thoughts on this very subject!   David Meerman Scott is a marketing strategist, entrepreneur, advisor to companies like Hubspot, and co-author of the book, Fanocracy: How to Turn Fans into Customers and Customers into Fans, which he wrote with his 26-year-old daughter, Reiko.   David had an advantage when the internet first really took off in 1995 (which is when Netscape went public), he already had experience with digital information and data his entire career through the financial industry and with the emerging of these internet companies, it felt like familiar territory.   He wrote his first book in 2004 and he had an international bestseller in 2007 when his book, The New Rules of Marketing and PR came out. It took the world by storm because it was the first to really talk about how to use real-time content to market a business.   Through speaking engagements, David heard people saying that they are getting overwhelmed with the real-time communication and it’s become more difficult to really make an impression with their customers. After an insightful conversation with his daughter being a fan of Harry Potter, it sparked the idea for his latest book, Fanocracy.   It’s a deep human trait that goes back thousands of years of how we connect with other people. We have to quickly determine whether the person in front of us is a friend or a foe and we often seek commonality between each other to make friends before they turn into foes.   Interview Links: Davidmeermanscott.com   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube  

Wall Street Journal best-selling author, keynote speaker, and MarketingProfs Chief Content Officer, Ann Handley shares her career path and tips for better business writing. Guest Biography Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 444,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. Show notes: http://www.inspiredmoney.fm/093 In this episode, you will learn: Tips for better business writing, whether it's for a newsletter or a social media post. How to lose the business or marketing speak. Being vulnerable as a writer or speaker to stand out. Find more from our guest: annhandley.com Subscribe to Total ANNARCHY (Ann's newsletter) facebook Instagram LinkedIn Pinterest Twitter Mentioned in this episode: The New Rules of Marketing and PR by David Meerman Scott New Rules of Marketing and PR | David Meerman Scott (Anniversary Episode #1) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman marketingprofs.com Lessons from a Financial Coach and Millionaire Next Door | Rocky Lalvani  Runnymede Money Tip of the Week: 17-year-old to graduate Harvard 11 days after graduating high school Harvard Extension School: Bachelor of Liberal Arts Degree Wikipedia: Harvard Extension School Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

The thought of combining two very successful websites into one would make most marketers quake in their boots. How did David Meerman Scott do it without interruption to his business AND see improvements in traffic and search engine rankings? This week onThe Inbound Success Podcast I'm joined by famed marketing expert, best-selling author, entrepreneur and internationally-renowned keynote speaker David Meerman Scott, along with IMPACT's own principal strategist Stacy Willis.  The two recently worked together on a project to merge two of David's websites into one. Both sites attracted a significant volume of traffic and were important drivers of business for David - something that made the notion of combining them very scary. In our conversation, David and Stacy talk about why they combined the sites, how they did it, and the results they saw. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with keynote speakers including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with David and Stacy include: David's primary website is DavidMeermanScott.com. He had several other sites including webinknow, which had over 1,500 blog posts and a considerable number of valuable backlinks. When David and Stacy worked together to design his main website, they made the decision to merge all of the content from webinknow into the main site.  One of the main reasons they decided to combine the two sites was they were cannibalizing each other when it came to keyword rankings and traffic. Stacy used tools like Screaming Frog and SEMRush to analyze how David's sites ranked and for which keywords, and that is how she was able to determine that these two particular sites should be merged (while some of David's other sites should not be folded into the main site). Having a plan for putting 301 redirects in place for all of the pages that were going to be merged was essential to the success of the project. Stacy also evaluated David's website traffic to determine which blogs were getting the most traffic and used this as an opportunity to improve the way they were optimized. Central to this process was the development of a topic cluster strategy for David's news site. Within weeks of launching the new site, Stacy was able to determine that all of David's traffic and keyword rankings from the two separate sites were preserved with the move to the new site. In the weeks that followed, they also saw that many of his keyword rankings actually improved further, and he has begun to see an increase in lead flow to the site. David's advice to anyone considering combining multiple websites is to take the project in stages. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" David Meerman Scott's website David's books Newsjacking.com Stacy's article on The SEO Implications of Changing Domains During a Website Redesign (& a Successful Example) "Is SEO Dead in 2019?" (pillar content collaboration between Liz Murphy and Franco Valentino) Listen to the podcast to get details of the exact process David and Stacy went through to merge David's two websites and increase his search engine rankings. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm Kathleen Booth, and I'm your host. Today we have a special episode of the Inbound Success podcast. I have two guests. The first is my colleague, Stacy Willis, who is a strategist here at IMPACT. The second is David Meerman Scott, who is the famed author, keynote speaker, entrepreneur, 10 books... I'm sure I'm missing so much in how I'm describing you, David. For those people who've been living a rock for the last decade, can you tell my audience a little bit about you, who you are, and the kind of work you do? David Meerman Scott (Guest): Sure, and thanks for having me on. This is so much fun. I really appreciate it. David, Kathleen and Stacy recording this episode   About David Meerman Scott David: I was a corporate marketing guy for many years. I worked in Asia for 10 years. I was the vice president of marketing of two different publicly traded technology companies. I got fired in 2002, had to figure out what the heck I was going to do, so started to work with a few clients. Then I started to write, and had a book called The New Rules of Marketing and PR. It hit the international bestseller list. It went crazy, and just has sold to date over 400,000 copies. It's in 29 different languages. I've written nine other books besides that, and I also serve on advisory boards of companies, including HubSpot. I was the first Advisor to HubSpot when they had less than 10 people and no revenue. Kathleen: Wow. David: I've been with them ever since. I wrote a book with HubSpot CEO, Brian Halligan, called Marketing Lessons From the Grateful Dead. I invented the concept of newsjacking that I know IMPACTers talked about a lot. It was my invention and it is now in the Oxford English Dictionary, which is an awesome thing. I've been working with IMPACT now for a couple of years. As you well know, you've done my marketing work. You've built out four different websites for me, so I really appreciate the effort and work that you've done on my behalf. I can work with anyone on the planet - bestselling marketing author - but I choose to work with you, so I really appreciate that, and I'm really happy that we can have this discussion. Kathleen: That is really very kind of you to say. We are very fortunate that we get to work with you. I think this is such a fascinating conversation to me because you are clearly a man who has a lot going on. I don't think the moss grows under you very often. David: Yeah, when I start to get a little bored I book a speaking gig in a crazy country. I've actually spoken in 46 different countries, most recently last month in Romania. Yeah, the moss doesn't grow because I jump on an airplane so it doesn't. Kathleen: I love it. One of the things that's so fascinating to me about your situation as you describe is you've published many books. You have all these very diverse initiatives you undertake as an entrepreneur, and that could become, as some marketers I know like to say, a "Frankenmonster" of a marketing undertaking. If you have a ton of websites, a lot of different marketing channels, that can quickly become very unmanageable. I know one of the things that we've been working on recently with you - and I shouldn't say "we" because I've had nothing to do with it, it's really Stacy and her team - is looking at how do we maybe combine some of those disparate marketing efforts into a more unified web presence. You obviously have a unique situation, but there are a lot of companies out there that have different brands or different divisions that might have multiple web presences. One thing I do have a lot of experience with is talking to those companies and hearing the anxiety in their voice when they think about, "Oh my god, I'm afraid to touch it because I might break the internet," right? David: Hey, I have that fear too, right, Stacy? That was freaking me out. It was breaking my website. I think I probably said to Stacy and the team 30 or 40 times, "This is not going to break this, right? I'm going to be okay. I don't have to sweat it." We'll get into the details shortly, but I had a blog I started in 2004. There were over 1,500 blog posts. It's so important to my business, and I'm like, "We're not going to break it. We can't break it." But you're right, I do have a bit of that Frankenmonster that you described for a couple of reasons. I've tried to build out a basic website for some of the books that I've written because I try to choose a unique title for books. For example, World Wide Rave, there's a website around World Wide Rave. There's a website for a book I wrote called Marketing the Moon. I've got some other websites out there. I have DMScott.tv. I got some junk out there too, but there's some that are important. Part of that is like I'm like a venture capitalist where I say, "Gee, I've got a new project coming up, and I think that it's got some potential to perhaps be something that's worth a standalone presence, so let's create one." That might be a new book for me or it might be a new concept. In the case of a couple of my books, it wasn't really that beneficial, and in fact now those sites are basically orphans. In some cases, I take the site down and redirect it somewhere else, typically to the book page on my main website, which is David Meerman Scott, but in other cases, it's been incredibly powerful, for example, in the case of newsjacking. Newsjacking is a concept that I pioneered. It must be about six or eight years ago now. When I first started to talk about newsjacking, nobody else was talking about it. It's basically the idea that if you understand the news cycle, you can inject your ideas into that news cycle and generate tons of media attention and grow your business, get sales leads. It's a fabulous concept, and I bought the URL newsjacking as soon as I knew that I was going to be talking about this concept. Man, was that a smart move because every single day there are people who are writing about newsjacking. Every single day there are people who are using social networks with the hashtag newsjacking. All of that points back to me now because I have Newsjacking.com. I have that URL. I am the pioneer of newsjacking, but it's made official because I have that URL. Then when the Oxford English Dictionary listed newsjacking in the dictionary, they wrote about me as the person who founded it, and that drove even more traffic to the site. On one hand, I've got sites that are orphans and maybe they end up just being redirects. In other cases, they become standalone properties in their own right. The Frankenmonster thing is like a VC. Sometimes it's going to take off and do great; sometimes it's not, and I never know which one is going to be which. Combining Multiple Websites   Stacy Willis (Guest): It really made for an interesting challenge for your website. Kathleen: Yeah. David: Especially with one of the sites that we combined, I've had, gosh, 12 years, something like that, the other one since 2004. What's that? 15 years. It's a combined almost 30 years of those two websites with thousands and thousands of keywords, so you're right. It was a challenge. Kathleen: I think that's what's really interesting about this, because you have this very disparate set of sites - things like newsjacking, that have taken on a life of their own. Yeah, you wouldn't want to touch that because, gosh, there's no bigger holy grail for a search engine marketer than a back link from the Oxford English Dictionary. Talk about authority, right? But then you have these little sites that were trial balloons you sent out that maybe didn't go anywhere. It's an easy thing to say, "Well, let's take the trial balloon and merge it into the mothership," but you were talking in this case about taking a site that had a substantial amount of content that was delivering results for you and merging it into another big one. There's the potential to break both essentially. So coming into this, David, can you talk a little bit about what your goals were for this whole undertaking? David: Yeah, sure, of course. So I had two sites that your team - actually, Stacy and the team - recommended that we merge. It wasn't my initial plan because frankly it scared the hell out of me to do it. But the two sites are DavidMeermanScott.com, which is my basic front page to the world. That's the site where I typically will have people who are interested in having me speak will go to that website and learn about my speaking. There's a bunch of videos on that site. That's also where people will go to learn about my coaching services and my advisory work. When people want to quote me in a news article or story, that's the place they'll go. It's basically the home base of David Meerman Scott. Oh, and by the way, I just might add, my middle name is Meerman. I chose to use that 20 years ago when I built my first website because I'm the only David Meerman Scott on the entire planet. There's a whole boatload of David Scotts, but there's only one David Meerman Scott. There's a David Scott that walked on the moon as the commander of Apollo 15. There's a David Scott who's a multiple time Iron Man world triathlon champion. There's a David Scott who's a member of Congress from Georgia. That's just a few of us.  Kathleen: Very good company. David: It's good company, but when I first started my first website 20 years ago, I wasn't going to be able to get any traction against those more famous David Scotts, but putting my middle name in, I was the only one. That was actually a very clever search engine marketing tactic I did a long time ago that I figured out myself. But anyway, getting back to DavidMeermanScott.com, that's my home base on the web. That's where people go to learn about me, maybe to book me to speak, to ask for a quote in an article, to pitch me something, to learn about my coaching services and to learn about my online learning programs and whatnot. My other main web property is the horrifically named webinknow. Don't ask me about that, but when I started it back in 2004, I was trying to come up with a name for my blog. Why I didn't just call it David Meerman Scott's blog I have no idea, but I didn't. I called it webinknow, W-E-B I-N-K N-O-W, which a lot of people didn't know what it meant, so they said, "web in know," which is actually spelled the same way, which makes no sense either. I was trying to imply with webinknow, it's web ink. It's like you're writing. It was a long time ago granted in the beginning of the internet, so it made sense at the time I suppose, but it was a very important property for me because that's where I blogged at least once a week for 15 years. It was a lot of content there. David: There are some blog posts that had millions of views, so there are some blog posts that had hundreds of inbound links. It is a very important property to me. I'd love to have Stacy jump in, but as we were looking at these two properties that were so important to me, we realized that there might be benefit in combining them, which totally freaked me out, but I was talked down from the cliff, and we decided that, yes, this does make sense. I don't know, Stacy, do you want to jump in or do you have another question, Kathleen? Kathleen: I'm going to frame the question for you, Stacy, because this is really interesting to me. As somebody who is a strategist who works with clients, I know you've had multiple situations where there have been companies that have said, "Should we or should we not combine these two web properties?" From your standpoint as the outside strategist looking at this, when would you say, "Yes, you should combine these two," versus when would you say, "These should stay separate"? Stacy: This is actually a really interesting case because we said both to David, right? We said, "Don't combine your newsjacking but do combine webinknow," right? Essentially what we looked at first and foremost was how much cannibalization was happening. Were we ranking for some of the same keywords? Was one site taking traffic away from the other site when it might make more sense to combine forces essentially and get even better rankings and drive all of the traffic to the same place? Most importantly, David, for your site is, were we cannibalizing traffic that might ultimately want to hire us to speak? To look to us for coaching and sending it to the wrong website that doesn't convert people down the right path for that? Stacy: When we looked at the data, we found that it made sense for webinknow to come on to the David Meerman Scott domain, and it didn't necessarily make sense for a newsjacking. Newsjacking had its own really specific topic area. That even made for another layer of interesting keyword strategy because we wanted to be really careful about talking about the newsjacking book. We definitely want that on your website, right? It's really great credibility. It's important to show the world what you've done, but if we talk about it too much, do we start cannibalizing traffic from the newsjacking site and bringing it over to yours? That put a lot of interesting thought process into this strategy that we put together for the book pages. But really the big reason for combining webinknow was that big cannibalization factor, and the fact that we really wanted to drive up the domain credibility for the David Meerman Scott domain. Kathleen: I want to make sure I understand. Let's just focus for a second on webinknow and the David Meerman Scott main site. You were looking specifically at the various keyword sets that each was ranking for. Were you looking at where there was overlap or were you looking simply at like with webinknow, here are the keywords that rank really well, but we would very much like these to be what the David Meerman Scott site ranks for? Stacy: It was a bit of both. The biggest thing that we really looked at was where there was overlap. If we have two websites that are ranking well for the same term, that means one of them is getting the traffic at the expense of the other, right? We wanted to find ways to stop that if we saw too many overlaps, and that was the case with this. We saw enough overlap, and there wasn't a strong enough reason from our perspective when we talked through it with David to keep webinknow separate, aside from that, because there's always things that you can't necessarily just look at data and have an answer to. From a branding perspective, it may have still made sense to keep a website separate even if data tells you to do it. We looked up both sides, and it, just from both ends of the spectrum, made sense to move them together. Kathleen: Stacy made this recommendation. You immediately, David, thought what? David: The biggest thing was I was really worried about doing it because it's such a big part of not just my business but my life because I actually go to my own blog and search on stories to remember things. I'll say to myself, "When was I in Russia?" I'll go to my blog and search "Russia" to see if I wrote a blog post about being in Russia because I can't remember when I was there, that kind of thing, or I'll remember that I did a post about a particular topic. As I'm doing work on, say, another book or whatever it is, I want to get information, so it's not just even the business aspect. It's the personal aspect of how important that blog was for me. I was really, really worried that number one, something disastrous would happen, and it would disappear. I guess that's human nature. I was assured many times that there's multiple backups of this and we can download it locally and we could do all this other stuff, so, okay, fine. Then I was worried because I'm not an expert in this stuff. I'm a marketing strategist, yes, but I'm not an under-the-covers SEO person. I was worried that all of those fantastic inbound links - and I don't know, Stacy, if you know how many we have, but it's certainly thousands of inbounds link - would somehow break. I was worried about that and my credibility would go down, so those things I needed to be reassured or under control, but I was really happy about losing the horrible name, webinknow, because even from the first year, it just didn't make a whole lot of sense. It would have been a very different discussion however if my blog name was really interesting. For example, if I had called it "The Marketing Blog," or something like that, that had SEO in its own right, I'm not sure that combining them would have made as much sense. But when you have a URL for a blog and a name for a blog that's so confusing, people don't even know what it is, then that's a good reason to combine. The Process of Combining Two Websites Kathleen: That's a good point. You all took the decision to do this. Can you walk me through what the next steps were? Did you have to start by cataloging the content? How did you prepare for this undertaking? Stacy: Yeah, so the biggest thing that we went through is the webinknow domain, since that was going to be the one that was going away and moving over the David Meerman Scott domain. Internally, we used a tool called Screaming Frog for this. We went and did an audit of literally every single URL that existed over there to make sure that we weren't going to miss anything when we moved everything over. We migrated all of the blogs in draft form first, so nothing actually changed on the live site. Everything still looked the same to the outside world. We got everything set up and ready, and then we had to create this massive 301 redirect file essentially where we start pulling what were all of the old URLs that we need to make sure, redirect and move to new URLs on the new website. David: There were over 1500 of them. Stacy: Yeah. Kathleen: I imagine that most of our listeners know what a 301 redirect is, but just for anyone who doesn't, fair to say it's like a change of address form for Google basically? Stacy: Yes. It's when you go to the post office and you give them your new address and do mail forwarding essentially. Kathleen: Yeah. Stacy: It moves everything over from your old URL to your new URL. 301 redirects tend to be less scary when they're within a domain. They tend to get a lot scarier, and this is when you get people who get very nervous about moving from a completely different domain to another one. That's when there's a little bit more at stake and it's a little bit easier for Google to get confused, and for traffic to get lost in that forwarding process. We wanted to make sure that we were being really very careful about it. We made sure all those redirects were set up. In addition to that, we took the opportunity to say, "Do we have ways that we could adjust some of the URLs that used to exist and keyword optimize them as we move them to the new website?" We're going to be changing the URL anyway. Can we find ways to actually improve the keyword optimization of any of our existing content? We looked at that, and then we also keyword optimized all of the new pages that we were creating as part of the redesign, so that they fit with the content and the structure and all of the topics that were coming across from webinknow. We took the opportunity to say, "We have all this old stuff that, oh my god, if we lose it, the world will end, but how can we take that and make it fresh and new and still combine it with an updated strategy for today?" Kathleen: Now, for somebody outside of this, that sounds like a massive undertaking. How do you do this in a way that isn't going to take months? This is 15 years' worth of content. David: Let me add a little bit of clarification that might help first, and then I'll let Stacy talk about some of the details. When I first started working with IMPACT, I'm going to guess it was about two years ago or maybe even three years ago. I can't remember. We did two projects together that were essentially setting this up to make this process easier. The first thing that we did was we moved my DavidMeermanScott.come website from a WordPress site to a HubSpot site. That happened, again, I don't remember the exact date, call it three years ago. The second thing that we did was we created webinknow, which was in Typepad, and moved that over also to HubSpot. Again, I don't know, let's call it two or threes years ago that was done. Those two projects were pretty significant undertakings in their own right that happened several years ago, so that now we're sitting with both DavidMeermanScott.com and webinknow.com under the same HubSpot account, which in my mind makes things easier. I'm putting words in Stacy's mouth, but in my mind makes things easier. I personally wasn't as worried as if we had been moving from WordPress to HubSpot with DavidMeermanScott.com and moving from Typepad to HubSpot with my blog, and then combining them all at the same time, which would have given me more sleepless nights. Kathleen: Yeah, I can imagine. Stacy: Yeah, and I'm definitely okay with people putting words in my mouth if they're the right words, so I totally agree with that. I would say the best way to help make this process more manageable, there's going to be parts of the process that you can say, "Let's focus on the best performing content," and there's going to be parts of this process that you would say, "Well, this is going to be tedious. I'm just going to have to put my big girl pants on and do it." The 301 redirects, there's no shortcuts; there's no turnarounds; there's nothing. You have to make sure that you are moving things over appropriately. When you're doing a blog migration this tends to be pretty easy because you can really move things over if you're keeping the same URLs. Everything that's after the slash, so it's moving from domain.com to domain.com/blog/whatever. Everything after the slash tends to stay the same if you're a straight blog migration, so you can do those more simplified where you create a rule for your redirect where everything of this type of the structure, so everything that's got the "/blog" in front of it all redirects to the same thing on the other website. They can be made easier in that way, but anything where you're changing the URL completely- Kathleen: Which you did. Stacy: We did on a few cases, so we didn't do it on all of them. This is where we focus on our highest performing content or the content that needs it the most. What you would do is if you're looking to improve your optimization, you might select the top 5% of converting blog posts, for example. Hey, these top 10% of our posts convert the most visitors. I want to make sure that we're super extra keyword optimizing them to get the most out of them. You might really say if you're going to put in extra effort in any place, just focus on the ones that are going to drive you the most results, right? For the most part, we moved everything over with that same URL structure to keep it simple and safe and less scary. But - we also at the same time that we did this - we put together a topic cluster keyword strategy, and made sure that anything that we could pull into that cluster that was fitting in terms of topic area or already talking about a similar keyword, and we pulled those pieces in and did things like update URLs or update the keywords on the page that we're moving over in order to fit that new strategy. We took the opportunity to do a hybrid, keep what was old and find a way to utilize and make new what we could improve. Kathleen: I like that strategy of prioritization. I want to make sure I understand what you said. You cherry picked, as you call them, the top performing posts. Was it based on conversion rate or based on traffic or was it a mix of the two? Stacy: In this case, we really focused on the pieces that would fit within our topic cluster strategy. If you were doing this and you weren't doing it at the same time as the topic cluster strategy, you may pick the top converting posts as an example, but we really focused on those that fit with the topic cluster. The Results Kathleen: Okay, great. I'd love to jump forward and talk about what happened. You undertook this process. You merged the two sites, and then what? Did everything break? Did David's worst fears come true? Stacy: It was very, very smooth. There's always an expectation when you do something like this, when you move from one domain to another, that Google's going to take a few weeks to catch up. What we do when we launch is we always make sure as soon as everything's up running and looks good, we resubmit our site map to Google to make sure that they are starting to index it immediately, so shorten that process and have them understand those new redirects as fast as we can. Kathleen: You're doing that through Google Search Console? Stacy: Correct, yes, my favorite tool. It's basically like, "Let me talk to you, Google, directly about what you know about me instead of guessing." After that, we kept a really close eye on what was happening. Was traffic moving over? Within the first two weeks after the site was launched, we were at the place where, if you looked at the traffic numbers for each individual domain before and you added them together, they now equaled on your traffic. We were getting almost all of the traffic across. The only difference would be that the traffic that we were cannibalizing now is all coming to one site, which is great. We weren't splitting between the two. Then the keywords that we were ranking for immediately rebounded as well. Each site, if you look individually at the number of keywords, that it had ranking in the top 20, the top 30, the top 50, whatever number or range you're looking at and added those two numbers together. Within two weeks, we were summing up to that total on the new domain. We had everything move over and continue to keep the same ranking level through that move. The exciting part was we actually even saw our rankings improve or new rankings appear for some of the pieces that we deemed appropriate and put as part of our cluster strategy. Lessons Learned Kathleen: Wow, that's great. Any particular lessons learned or things that you would do differently or things that you would advise somebody listening who's considering doing this to really watch out for if they want to undertake this for themselves? Stacy: The most important thing I can say is make sure you understand if you are considering either changing a domain or combining multiple domains together. Make sure you understand everything about how each of those domains is working today before you start making the decision about whether you should even undertake something like this because if you don't actually know how things are working or if you don't know if you're cannibalizing traffic, you may make the wrong decision and go through this process needlessly or make it a little bit harder on yourself. Just making sure that you know what your domain is doing, what keywords you're ranking for, what kind of traffic you're driving from search, and then use that to inform your decision, as opposed to waiting until you've already made the decision. Must-Have Tools Kathleen: You mentioned Screaming Frog, but you used that to catalog the URLs on the one site. Any other particular tools that you think are must-haves for this kind of a process? Stacy: Absolutely, so in order to find out if we're cannibalizing traffic, the tool that we use internally to do that is called SEMrush or S-E-Mrush. I think I've heard it pronounced both ways. But that one, it's great. It actually gives you a really easy visual of how big your overlap is, so it actually visualizes it as a Venn diagram. If you put like, "Here's the keyword universe of site A and here's the keyword universe of site B, and here's how much they overlap," you can really start to understand how that cannibalization is happening or if it's even happening. If there's no overlap, then you're fine. The sites are probably not really causing problems for each other, but if you're within the same topic area, there's usually going to be a decent amount of overlap. That's what we used to decide if it made sense to combine the URLs or not. The Owner's Perspective Kathleen: Great, and David, from your standpoint, obviously there was a lot of trepidation going into this process. Stacy has explained what happened from the technical side, the ranking side, but as the business owner, can you speak to your experience through the launch and post-launch? Was there an interruption to the business? How did that all play out? David: For me, I think what was absolutely critical and made it happen really smoothly was that it was done in stages. As I mentioned a couple of moments ago, the first stage, which happened several years ago, was to move the website from WordPress over to HubSpot and then we moved the blog from Typepad over to HubSpot. Those happened several years ago at two different times. Then we did a redesign of the website, followed by a redesign of the blog, and finally the last step was combining them. For me, it wasn't a massive "tear down the house and rebuild it." It was more like what we did was we were still living in the old house, but we built a new foundation and then we built the new house, and then we painted the new house. Then we built a wall between homes and we tried out the new house for size and it seemed to fit. Then we moved in and we knocked down the old house. It was a really, really staged process. For me, I found that to be a really thoughtful way to go through it that I was able to manage given all the other things that I'm doing. There's many times that we'd be communicating and I'd be in some other country about to jump onto a stage to give a speech, for example. I really appreciated that it was done in those stages. For that reason, it wasn't like, "Oh my god, we just did a redesign and combined everything, and I've got to learn a new tool and how to use it," all at the same time, which would have been a problem. From my perspective, it went really smoothly. I was really excited to see that for certain search terms, instead of being position five and position eight, we'd jump up to position two for the same keyword, things like that. That was a real major part of the strategy, so it ended up working, although, I don't have enough data yet to be able to say. Ultimately the main goal is that I want to generate more leads particularly for my speaking business. I think it was just within the time that this project was finished I had quite a few more leads than I had been getting. It looks like tomorrow I'm going to close a nice speaking gig for an organization in Canada, which I'm excited about, who found me through search. That was the ultimate goal, and it looks like that's playing out. This is not easy. Stacy and the team did the work, but even as the business owner who is involved in the process start to finish, it's not an easy process. But once it's done, it's like moving into that new house. It's all worth it because you live better and happier and healthier and with more prosperity, so it's all worth it. Kathleen: I think that's really fascinating what you said about the stages. A lot of times I talk to companies who are sitting in that situation of, "Oh my god, I have these three websites, or these two websites that I need to combine or I'm thinking I might want to combine." It can seem overwhelming. What I'm hearing is that maybe the first thing isn't to try to, as they say, eat the elephant all in one bite. It's to say, "How can I get myself on a surer footing and maybe put these two websites on the same platform?" It was funny. You used the analogy of the house renovation. In my head, what I was thinking is there's some types of surgery, I feel like ACL replacement, where they tell you you have to get in shape in order to have the surgery. I feel like this is like that. We're going to get in shape before we go into surgery. David: No, and I think that's right. I use the house metaphor because we actually did a massive renovation project on our house that finished up about two years ago. That's exactly how we did it. We not only renovated the original house, but we also created an addition to the house. It was a long three year process to do that, and we decided we wanted to live in the house during the process. That's the same as this project. The website cannot go away. The blog cannot go away, yet we're trying to renovate it and combine it all while it's still running. I think that's the best metaphor is that renovation and addition project that we did it while still living in the house. That's what we did with this project, and I think it worked great. It is hard, but I think so far it's only been a couple of months since we've been completed, but so far it's been totally worth it. We haven't talked about the design at all, but the design of the new combined website / blog is fabulous. It does a way better job at showcasing who I am than what we had originally, which was old and dusty. It was built quite a few years ago. A different company, not IMPACT, worked on it. It was adequate at the time. I wasn't embarrassed by it, but what I've got now, I'm really proud of, so it's really big, great change. Kathleen: Stacy, do we have any before and after pictures of the site? Stacy: We could definitely get some. Kathleen: Yeah, I would love to put those in the show notes, so we could see the transformation. That's always so much fun. Stacy: Yeah. DavidMeermanScott.com Before and After This is David's current website homepage (designed by Stacy and the team at IMPACT): This was David's homepage prior to the redesign (courtesy of the Wayback Machine): Kathleen: Really interesting to hear about this process. I know, Stacy, you're writing an article on this that, by the time this interview goes live. It's going to be up on our site, so I will link to that. Click here to read Stacy's article Kathleen: David, I think you're going to be posting some things on this from your perspective, so I'll link to that as well. If you're listening and you want to learn more or dig in, get more details, head to the show notes on the IMPACT website, and you'll find a link to David's article, Stacy's article, and some cool before and after pictures as well as some screen shots of the results that David got (check out his organic keyword rankings below!). Kathleen's Two Questions Kathleen: Changing subjects for a minute, there are two questions I always like to ask my guests. I'm going to ask both of you. I'm going to start with David. David, I'm really interested in this one because you were an advisor to HubSpot from way back in the beginning. I always like to ask every guest I have, company or individual, who do you think is doing inbound marketing really well right now? David: That's a very, very interesting question. One of my favorite companies to talk about is a little tiny company in York, Maine, called Grain Surfboards. They make sustainable wooden surfboards. They're a little company. I think there's four or five people there. They run out of a barn in York, Maine. They just do a fabulous job at their inbound marketing. They're not marketers. They're people who make surfboards for a living. I ran across them because I did a search on Google for wooden surfboards. I found them. Wow, they have a really cool website. This is really interesting. Then I found that not only can you buy a wooden surfboard, but you can actually go through a wooden surfboard course where you can make your own wooden surfboard, so I signed up. I did that, then I went back and I did it a second time. Kathleen: That's so cool. David: Through one Google search, I think I've spent $4,000 to go through two wooden surfboard building courses at Grain Surfboards. I'm a really big fan of organizations like that that have either zero marketing dollars in their marketing budget or maybe there's $150 and somebody's brother-in-law, but they can still do a fabulous job. Kathleen: I love that example, and I know a lot of my listeners are companies just like that. It's great to hear an example of somebody successful doing this with a shortage of resources. Stacy, how about you? Who do you think is doing inbound marketing really well right now? Stacy: This answer's going to sound totally self-serving, but especially for the topic area as we've talked about, there's two resources that I've relied on super heavily to learn about all of the pieces that built the way that we do keyword strategies, and then all of the technical SEO knowledge to make sure that we could pull something off like this without breaking David's site. That's Liz Murphy internally at IMPACT is an incredible resource for understanding how to build topic clusters and pillar strategies. Then Franco Valentino from Narrative SEO, which is a partner of IMPACT's - those are my two go-to sources of information. They have put out such great content. We just released a pillar page that was a collaboration between the two of them. If you really want the best of the best information on SEO. Exactly, but those the places that I've been going for, especially in this topic area. Kathleen: Great. Yeah, I have to say I couldn't do my job without the two of them, so I would agree with that. Alright, for the second question, I'm going to start with Stacy and end with David. We'll change up the order. Second question I always ask is with the world of digital marketing changing at, it would sometimes can seem like, a lightning fast pace, how do you stay educated and up to date? Stacy, let's start with you. Stacy: I try and find a balance because you could really easily get just swept up in the tons and tons and tons of information that is out there and being produced day in and day out. It's almost impossible to keep up and say you know everything about everything. I've picked some topic areas that I try to make sure that I am constantly up to date on. I'll tend to return back to really specific sources for those areas. For example, the SEMrush blog for SEO stuff specifically is topnotch. It's where I learn a lot of what I do. Then I try to, on occasion, google terms that fit with the topic area as well and find new sources that are maybe outside of what I know already because it's really easy to get stuck in that little bubble of people who think and talk and act just like you, instead of looking out at people who are looking at things a different way. Kathleen: Great. David, how do you stay current? David: I do have some blog and other sources that I read on a regular basis. I get the IMPACT content, which I love, of course. I read Seth Godin. I read a guy called Bob Lefsetz, who's absolutely not a marketer. He writes about music, but he has a fascinating take on the music business, which I think, because I'm such a huge music fan, that I apply those ideas to marketing in general. But the vast majority of the way I keep current is when I speak at conferences all over the world on a regular basis. I don't just go do my speech and leave. I go, I listen to the other sessions. I meet people at lunch. I go out to the dinners or the cocktail receptions and find out what people are up to. I serve on about a dozen advisory boards. I don't do traditional consulting. I'm not a consultant. I'm not a marketing agency or anything like that, but I do serve as an advisor to about a dozen different companies, including HubSpot, who I've been with since 2007. I try in every case, when I'm working with those advisory clients, to learn how they do their marketing. What's working? What's not working? How can we make this better? That's really great because it's almost like I'm not an employee of those companies, but I am essentially an insider, so I'm able to see what's going on in their real world situation. That combination keeps me to the point where I'm feeling like I'm current for what works for me, although there's plenty of people who are way more on the cutting edge than I am. Kathleen: I think it sounds like the common theme between both of you is knowing what you want your area of focus to be, and not trying to be an expert in all things. That's a good take away. David: Yeah, and in my case, working with IMPACT and working with Stacy and the team, it's been great because I consider myself a marketing strategist. I love the strategy aspect. I am decidedly not an SEO expert, not a designer. I don't know what's going on. I know what a 301 redirect is, but that was about the extent of my knowledge of most of what Stacy just said over the last 45 minutes. I'm fortunate to be able to be partnered with you guys on the project because I had a vision for what I wanted to accomplish, but I had no clue whatsoever how to get there. Kathleen: It's been really interesting for me to hear you guys talk about this experience because in my many years of first being an agency owner and then I was on the sales team at IMPACT, I've talked to so many different companies, and this kind of thing comes up a lot. The stress and worry and tension that always bubbles under the surface is really palpable. It's interesting to hear a real example of this process having been carried through to its end and having gone well. Thank you for sharing that. David: Oh yeah, and thank you for having me on, and thank you, Stacy, for all the hard work. Stacy: Awesome. Thanks for letting us tinker with your site even though it was scary. How to Reach David and Stacy Kathleen: I know that you can find Stacy at IMPACTbnd.com. David, if somebody wants to get in touch with you, learn more about what you do, maybe talk with you about coming to speak, can you tell them the best way to find you online? David: The fabulously redesigned DavidMeermanScott is a great place. If you google my name as we spoke about earlier, David Meerman Scott, it will only pop me up, which is neat. On most social networks, including Twitter, Instagram, Facebook, I am DMScott, D-M-S-C-O-T-T. You Know What To Do Next... Kathleen: Great. Thank you both for being here today. If you're listening and you enjoyed what you heard or you learned something new, of course, as always, I would love it if you would give the podcast a review on Apple Podcast or the platform of your choice. If you know someone who is doing kick ass inbound marketing work, please tweet me at Workmommywork because I would love to interview them. That's it for this week. Thanks.

From laid off to building a successful one-man media company, David Meerman Scott is a marketing/sales strategist, entrepreneur, advisor to emerging companies, and best-selling author. Guest Biography Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out - agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It's his specialty. David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). Show notes: http://www.inspiredmoney.fm/056 In this episode, you will learn: How David became a one-man media company and why you should to. Tips for better blog and social media content. What is newsjacking? And how to reach more people that you don’t already know. Find more from our guest: davidmeermanscott.com webinknow.com facebook Twitter Instagram Linkedin YouTube Vimeo Mentioned in this episode: The Showrunner Podcast with Jerod Morris and Jonny Nastor Podcast Junkies with Harry Duran Forgotten News Podcast HubSpot, Inc. Brian Halligan Impact Live! Books The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly Marketing Lessons From The Grateful Dead Books at Amazon by David Meerman Scott Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music. Have you read David Meerman Scott's books? What are your thoughts on Sales and Marketing in the digital world?

Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner.  Publishing your views / opinion / editorials on trending healthcare topics on your blog can increase traffic through newsjacking. As people are online searching those trending keywords, your content is more likely to be found. Slightly different than curating news, you can become an instant authority by publishing your views as a topic becomes (or earlier) popular.  Here are some ways to newsjack.   Russ and Randy #healthcarepodcast Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website. Please download us at iTunes and leave a review. All the best! Russ…and Randy Healthcare and Medical Internet Marketing Healthcare’s Rx for Web and Social

33rd Episode’s Show Notes Michael Stelzner founded Social Media Examiner in 2009, and his biggest success was the Social Media Marketing World Conference. Jeff Bullas’s blog receives over 5 million visitors a year. David Beebe  Is an Emmy-winning Branded Content Producer, Keynote Speaker, and Content Decoded. Jeremiah Gardner has been featured in Forbes, The Huffington Post, Entrepreneur Magazine, Lifehacker, and The Guardian. Mike Allton is a Content Marketing Practitioner, an award-winning Blogger and an Author. John Nemo is a Bestselling Author who wrote 7 books, a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant. These are the most successful people I have chosen to share their key success factors with you. Hello, Reach or Miss listeners. It’s almost impossible to tell what exactly makes a successful entrepreneurial brand so successful. However, I discovered that when we dig deep, all of the leading entrepreneurs have the one key success factor that works for them. I’ve chosen 6 successful guests to share their 8 key factors of success, which can be implemented by any entrepreneur that is looking to break their own records and become a market leader and a successful entrepreneur.  The one key success factor   Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the books, Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and host of the weekly Social Media Marketing Talk Show. There was a very clear motto in Michael Stelzner’s interview. When I asked Michael about his best advice for entrepreneurs and new small business owners, he had a clear answer: I think that when you get started, you really need to talk to a lot of people to really understand what their problems are. That could be through going to an event where a lot of people that meet your customers happen to be, and talking with them to understand what the customers’ problems are. If you already have some people in an email list, you can send an email to them, asking them questions, to understand what their challenges are. I think it’s the number one way that anybody can be successful. A lot of times we think that everyone is like us, which is totally not true, and we say “if everyone is like me, then they would be interested in that,” and then we just throw it out to the world and hope it sticks. Michael Stelzner’s one key success factor I would have to say truly knowing who our audience is and giving them exactly what they want, for free, over and over again.   Jeff Bullas Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author. He works with companies and executives to grow their online businesses through social, digital, and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com (http://www.jeffbullas.com) . He has spent most of his business career involved with information technologies, telecommunications, and the web. For Jeff Bullas, starting his social media career was a result of four different influences that happen around the same time:  He was looking for a new career path. Jeff told me he read David Meerman Scott’s book, The New Rules of Marketing and PR, in 2008. Meerman talked about the power of content to attract the audience instead of having to go out and chase them and it sounded like a good idea to me because most businesses use cold calls.. He came upon Tim Ferries, who he worked for and Tim Ferries liked the idea. The last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on then start a blog… “For me,”...

In this conversation, I talk with David Meerman Scott, a Marketing and Sales strategist who’s authored a number of books, including The New Rules of Marketing & PR, now in it’s 6th edition which has been translated into 29 languages and is now used in universities and business schools worldwide. One of his most recognized books, Newsjacking talks about some of the strategies Donald Trump utilized to hijack headlines and generate free press in our most recent election. David has also spoken in over 40 countries including on stages for companies like Google, Ford Motor Company, DOW Jones, Nasdaq and for you Tony Robbins fans out there, he’s a regular at Tony’s Business Mastery event. Today, David outlines his step-by-step “newsjacking” strategy that financial advisors can use to grab the attention of clients, prospects and major media outlets. Click here to Get Access to David’s Top Tips and Strategies to Leverage Digital Marketing to Drive Business Show notes: http://bradleyjohnson.com/34

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books with three being international bestsellers. David was kind enough to mention me in his last two books and for that, he’ll always have a special place in my heart when it comes to marketing, branding and digital. His book, The New Rules of Marketing & PR, is now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead. And if that isn’t enough, I’m honored to be briefly sharing the stage with David in Las Vegas at an upcoming Tony Robbins Business Mastery Event which you can learn more about at TonyRobbins.com I’m joined during today’s podcast by the always amazing Jennifer Hoverstad. Nick Rishwain of Experts.com also joined us live for Q&A. Together, we all enjoyed our conversation with David about Antarctica, newsjacking, social media, and everything else in between. Before you click someplace else, please subscribe to my podcast (MitchJacksonPodcast.com) and share your feedback and rating on iTunes, Stitcher, Google Play and Soundcloud! Also, please stay connected with me on social via Mitch.Social

Today I’m sharing the latest B2B content marketing insights from David Meerman Scott, Lee Odden, and other speakers at this year's B2B Content2Conversion conference (#C2C16). To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.

Today I received for this B2B Marketing Sales Podcast #1 David Meerman Scott, Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller "The new rules of marketing & PR".

In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think." This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well. Try using the power of crowds to build your own business, and let us know how it works for you.   SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http://www.amazon.com/Marketing-Moon-Selling-Apollo-Program/dp/0262026961 OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books on Sales and Marketing like “The New Rules of Marketing & PR”, talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today. Get the show notes for 068 David Meerman Scott | On the Web, You Are What You Publish Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dmscott #BestSeller #MarketingandPR #Episode068 #Podcasts Give Leaders in the Trenches a review on iTunes!

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David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages. David's book “The new rules of Marketing & PR” opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 different languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. He is a recovering VP of marketing for two publicly traded technology companies. Today, besides speaking and writing, he is an advisor to marketing technology companies and nonprofits. In this interview I ask David how the marketing game has changed & exactly what the “New rules” of marketing & PR are. He reveals… * Why David got sacked from his job because he didn't want to market the old way any more * How to create content that will appeal to the people who want to buy your stuff * The 3 ways businesses can generate attention using the old methods of marketing (They do still work!) * How you can use the new rules of marketing to get massive visibility on the web * Why you must think like a journalist to succeed online * The 3 step process to making sales online * Why people are more inclined to buy if educate them first * Why one way interruption marketing is dead * 2 big reasons your website needs to be mobile ready * 3 mobile marketing strategies for small businesses * The “Newsjacking” method to drive huge traffic by simply piggy backing off breaking news stories! * How Richard Branson's mother & Kate Winslet helped the London fire brigade to get mentioned over 2,000 times in the media

Marketing strategist, author, speaker David Meerman Scott is always perched out there on the leading edge of the web marketing conversations. I love his use analogies, proving again that great story-telling makes for great communication. I caught up with him at SXSWi last week.

 In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic band in history. See below to purchase the book from Amazon.com. This is David's second visit to the Middle Chamber Books Podcast. He first appeared as a guest on Episode 3, when he had just released The new rules of PR: How to create a press release strategy for reaching buyers directly, a free e-book download from his website that had already attracted more than 50,000 readers. Subscribe to the RSS feed for the Middle Chamber Books podcast series. Apple iPod owners, subscribe to the Middle Chamber Books podcast series in the Apple iTunes Music Store. These podcasts are available for sponsors. Please let us know if you are interested in sponsoring our programs. [display_podcast] If you listen regularly and find these podcasts valuable, please consider making a secure donation via PayPal by clicking the button below. Thanks for your support. We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.  These programs are Copyright ©2010 Lubetkin Communications LLC. All rights reserved. Any cross-posting of these programs to commercial websites is strictly prohibited unless licensed in writing by the copyright owner.