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The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I'm joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for creating inclusive online experiences. While many business professionals focus on growth and efficiency, Michael makes a compelling case that accessibility is not just about compliance—it's a powerful business opportunity. He's here to help us understand how accessibility can improve everything from reach to reputation to revenue. About Mike Paciello Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE/WebABLE.TV, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). He has served as an advisor to the US Access Board and other federal agencies since 1992. Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group (TPG), a world-renowned software accessibility consultancy acquired in 2017 by Vispero. Mike Paciello on LinkedIn: https://www.linkedin.com/in/michael-paciello-88a7a0306/ Resources Audioeye: https://www.audioeye.com https://www.audioeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I'm joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is a pioneer in digital accessibility and a longtime advocate for creating inclusive online experiences. While many business professionals focus on growth and efficiency, Michael makes a compelling case that accessibility is not just about compliance—it's a powerful business opportunity. He's here to help us understand how accessibility can improve everything from reach to reputation to revenue. About Mike Paciello Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE/WebABLE.TV, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). He has served as an advisor to the US Access Board and other federal agencies since 1992. Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group (TPG), a world-renowned software accessibility consultancy acquired in 2017 by Vispero. Mike Paciello on LinkedIn: https://www.linkedin.com/in/michael-paciello-88a7a0306/ Resources Audioeye: https://www.audioeye.com https://www.audioeye.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In January, 2022 today's guest, Mike Paciello, made his first appearance on Unstoppable Mindset in Episode 19. It is not often that most of us have the opportunity and honor to meet a real trendsetter and pioneer much less for a second time. However, today, we get to spend more time with Mike, and we get to talk about not only the concepts around web accessibility, but we also discuss the whole concept of inclusion and how much progress we have made much less how much more work needs to be done. Mike Paciello has been a fixture in the assistive technology world for some thirty years. I have known of him for most of that time, but our paths never crossed until September of 2021 when we worked together to help create some meetings and sessions around the topic of website accessibility in Washington D.C. As you will hear, Mike began his career as a technical writer for Digital Equipment Corporation, an early leader in the computer manufacturing industry. I won't tell you Mike's story here. What I will say is that although Mike is fully sighted and thus does not use much of the technology blind and low vision persons use, he really gets it. He fully understands what Inclusion is all about and he has worked and continues to work to promote inclusion and access for all throughout the world. As Mike and I discuss, making technology more inclusive will not only help persons with disabilities be more involved in society, but people will discover that much of the technology we use can make everyone's life better. We talk about a lot of the technologies being used today to make websites more inclusive including the use of AI and how AI can and does enhance inclusion efforts. It is no accident that this episode is being released now. This episode is being released on July 25 to coincide with the 35th anniversary of the signing of the Americans With Disabilities Act which was signed on July 26, 1990. HAPPY BIRTHDAY ADA! After you experience our podcast with Mike, I'd love to hear your thoughts. Please feel free to email me at michaelhi@accessibe.com to tell me of your observations. Thanks. About the Guest: Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE/WebABLE.TV, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). He has served as an advisor to the US Access Board and other federal agencies since 1992. Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group (TPG), a world-renowned software accessibility consultancy acquired in 2017 by Vispero. Ways to connect with Mike: mpaciello@webable.com Michael.paciello@audioeye.com Mikepaciello@gmail.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson ** 01:21 Well, hi everyone, and welcome to another episode of unstoppable mindset where inclusion diversity and the unexpected meet. Normally, our guests deal with the unexpected, which is anything that doesn't have to do with inclusion or diversity. Today, however, we get to sort of deal with both. We have a guest who actually was a guest on our podcast before he was in show 19 that goes all the way back to January of 2022, his name is Mike Paciello. He's been very involved in the whole internet and accessibility movement and so on for more than 30 years, and I think we're going to have a lot of fun chatting about what's going on in the world of accessibility and the Internet and and, you know, and but we won't probably get into whether God is a man or a woman, but that's okay, God is actually both, so we don't have to worry about that. But anyway, Mike, welcome to unstoppable mindset. Mike Paciello ** 02:21 Yeah, Hey, Mike, thanks a lot. I can't believe has it really been already since today, six years since the last time I came on this? No, three, 320, 22 Oh, 2022, I for whatever I 2019 Okay, three years sounds a little bit more realistic, but still, it's been a long time. Thank you for having me. It's, it's, it's great to be here. And obviously, as you know, a lot of things have changed in my life since then. But, yeah, very Michael Hingson ** 02:46 cool. Well, you were in show number 19. And I'm not sure what number this is going to be, but it's going to be above 360 so it's been a while. Amazing, amazing, unstoppable, unstoppable. That's it. We got to keep it going. And Mike and I have been involved in a few things together, in, in later, in, I guess it was in 20 when we do the M enabling Summit, that was 2021 wasn't it? Yeah, I think it was, I think it was the year before we did the podcast, yeah, podcast, 2021 right? So we were in DC, and we both worked because there was a group that wanted to completely condemn the kinds of technologies that accessibe and other companies use. Some people call it overlays. I'm not sure that that's totally accurate today, but we we worked to get them to not do what they originally intended to do, but rather to explore it in a little bit more detail, which I think was a lot more reasonable to do. So we've, we've had some fun over the years, and we see each other every so often, and here we are again today. So yeah, I'm glad you're here. Well, tell us a little about well, and I guess what we'll do is do some stuff that we did in 2022 tell us about kind of the early Mike, growing up and all that and what eventually got you into dealing with all this business of web accessibility and such. Yeah, thank you. Mike Paciello ** 04:08 You know, I've tried to short this, shorten this story 100 times. Oh, don't worry. See if I get let's see if I can keep it succinct and and for the folks out there who understand verbosity and it's in its finest way for screen reader users, I'll try not to be verbose. I already am being Michael Hingson ** 04:28 intermediate levels fine. Mike Paciello ** 04:30 I came into this entire field as a technical writer trying to solve a problem that I kind of stumbled into doing some volunteer work for the debt the company that I then then worked for, a Digital Equipment Corporation, a software company, DEC software hardware company, back then, right back in the early 80s. And as a technical writer, I started learning at that time what was called Gen code. Eventually that morphed in. To what Goldfarb, Charles Goldfarb at IBM, called SGML, or standard, Generalized Markup Language, and that really became the predecessor, really gave birth to what we see on the web today, to HTML and the web markup languages. That's what they were, except back then, they were markup languages for print publications. So we're myself and a lot of colleagues and friends, people probably here, I'm sure, at bare minimum, recognized named George Kercher. George and I really paired together, worked together, ended up creating an international steer with a group of other colleagues and friends called the icad 22 which is 22 stands for the amount of elements in that markup language. And it became the adopted standard accessibility standard for the American Association of Publishers, and they published that became official. Eventually it morphed into what we today call, you know, accessible web development. It was the first instance by that was integrated into the HTML specification, I think officially, was HTML 3.1 3.2 somewhere in there when it was formally adopted and then announced in 1997 and at the World Wide Web Conference. That's really where my activity in the web began. So I was working at DEC, but I was doing a lot of volunteer work at MIT, which is where the W 3c was located at that particular time. And Tim Bursley, who a lot of people i Sir, I'm sure, know, the inventor of the web, led the effort at that time, and a few other folks that I work with, and.da Jim Miller, a few other folks. And we were, well, I wasn't specifically approached. Tim was approached by Vice President Gore and eventually President Clinton at that time to see if we could come up with some sort of technical standard for accessibility. And Tim asked if I'd like to work on it myself. Danielle, Jim, a few others, we did, and we came up that first initial specification and launched it as part of the Web Accessibility Initiative, which we created in 1997 from there, my career just took off. I went off did a couple of small companies that I launched, you know, my namesake company, the Paciello Group, or TPG, now called TPG IGI, yeah, yeah, which was acquired by vector capital, or this bureau back in 2017 so it's hard to believe that's already almost 10 years ago. No, yeah. And I've been walking in, working in the software, web accessibility field, usability field, writing fields, you know, for some pretty close to 45 years. It's 2025 40 years, I mean, and I started around 1984 I think it was 8384 when all this first Michael Hingson ** 07:59 started. Wow, so clearly, you've been doing it for a while and understand a lot of the history of it. So how overall has the whole concept of web accessibility changed over the years, not only from a from a coding standpoint, but how do you think it's really changed when it comes to being addressed by the public and companies and so on. Mike Paciello ** 08:26 That's a great question. I'd certainly like to be more proactive and more positive about it, but, but let me be fair, if you compare today and where web accessibility resides, you know, in the in the business value proposition, so to speak, and list the priorities of companies and corporations. You know, fortune 1000 fortune 5000 call whatever you whatever you want. Accessibility. Is there people? You could say section five way you could say the Web Accessibility Initiative, WCAG, compliance, and by and large, particularly technology driven, digital economy driven businesses, they know what it is. They don't know how to do it. Very rarely do they know how to do it. And even the ones that know how to do it don't really do it very well. So it kind of comes down to the 8020, rule, right? You're a business. Whatever kind of business you are, you're probably in more online presence than ever before, and so a lot of your digital properties will come under you know the laws that mandate usability and accessibility for people with disabilities today that having been said and more and more people know about it than ever before, certainly from the time that I started back in the you know, again, in the early, mid 80s, to where we are today. It's night and day. But in terms of prioritization, I don't know. I think what happens quite often is business value proposition. Decisions get in the way. Priorities get in the way of what a business in, what its core business are, what they're trying to accomplish, who they're trying to sell, sell to. They still view the disability market, never mind the blind and low vision, you know, market alone as a niche market. So they don't make the kind of investors that I, I believe that they could, you know, there's certainly, there are great companies like like Microsoft and and Google, Amazon, Apple, you know, a lot of these companies, you know, have done some Yeoman work at that level, but it's nowhere near where it should be. It just absolutely isn't. And so from that standpoint, in where I envision things, when I started this career was when I was in my 20 somethings, and now I'm over now I'm over 60. Well over 60. Yeah, I expected a lot more in, you know, in an internet age, much, much more. Michael Hingson ** 11:00 Yeah, yeah. Well, it's it's really strange that so much has happened and yet so much hasn't happened. And I agree with you, there's been a lot of visibility for the concept of accessibility and inclusion and making the the internet a better place, but it is so unfortunate that most people don't know how to how to do anything with it. Schools aren't really teaching it. And more important than even teaching the coding, from from my perspective, looking at it more philosophically, what we don't tend to see are people really recognizing the value of disabilities, and the value that the market that people with disabilities bring to the to the world is significant. I mean, the Center for Disease Control talks about the fact that they're like up to 25% of all Americans have some sort of disability. Now I take a different approach. Actually. I don't know whether you've read my article on it, but I believe everyone on the in the in the world has a disability, and the reality is, most people are light dependent, but that's as much a disability as blindness. Except that since 1878 when Thomas Edison invented the light bulb. We have focused nothing short of trying to do everything we can to improve light on demand for the last 147 years. And so the disability is mostly covered up, but it's still there. Mike Paciello ** 12:37 You know, yeah, and I did read that article, and I couldn't agree with you more. In fact, I personally think, and I actually have my own blog coming out, and probably later this month might be early, early July, where I talk about the fact that accessibility okay and technology really has been all along. And I love the fact that you call, you know, you identified the, you know, the late 1800s there, when Edison did the the light bulb, Alexander Graham Bell came up with, you know, the telephone. All of those adventures were coming about. But accessibility to people with disabilities, regardless of what their disability is, has always been a catalyst for innovation. That was actually supposed to be the last one I was going to make tonight. Now it's my first point because, because I think it is exactly as you said, Mike, I think that people are not aware. And when I say people, I mean the entire human population, I don't think that we are aware of the history of how, how, because of, I'm not sure if this is the best word, but accommodating users, accommodating people with disabilities, in whatever way, the science that goes behind that design architectural to the point of development and release, oftentimes, things that were done behalf of people with disabilities, or for People with disabilities, resulted in a fundamental, how's this for? For an interesting term, a fundamental alteration right to any other you know, common, and I apologize for the tech, tech, tech language, user interface, right, right? Anything that we interact with has been enhanced because of accessibility, because of people saying, hey, if we made this grip a little bit larger or stickier, we'll call it so I can hold on to it or softer for a person that's got fine motor dexterity disabilities, right? Or if we made a, you know, a web browser, which, of course, we have such that a blind individual, a low vision individual, can adjust the size of this, of the images and the fonts and things like that on a web page, they could do that unknown. Well, these things now. As we well know, help individuals without disabilities. Well, I'm not much, right, and I, again, I'm not speaking as a person beyond your characterization that, hey, look, we are all imperfect. We all have disabilities. And that is, that is absolutely true. But beyond that, I wear glasses. That's it. I do have a little hearing loss too. But you know, I'm finding myself more and more, for example, increasing the size of text. In fact, my note, yes, I increase them to, I don't know they're like, 18 point, just so that it's easier to see. But that is a common thing for every human being, just like you said. Michael Hingson ** 15:36 Well, the reality is that so many tools that we use today come about. And came about because of people with disabilities. Peggy Chung Curtis Chung's wife, known as the blind history lady, and one of the stories that she told on her first visit to unstoppable mindset, which, by the way, is episode number five. I remember that Peggy tells the story of the invention of the typewriter, which was invented for a blind countist, because she wanted to be able to communicate with her lover without her husband knowing about it, and she didn't want to dictate things and so on. She wanted to be able to create a document and seal it, and that way it could be delivered to the lever directly. And the typewriter was the result of Mike Paciello ** 16:20 that? I didn't know that. I will definitely go back. I just wrote it down. I wrote down a note that was episode number five, yeah, before with Curtis a couple of times, but obviously a good friend of ours, yeah, but I yeah, that's, that's, that's awesome. Michael Hingson ** 16:37 Well, and look at, I'll tell you one of the things that really surprises me. So Apple was going to get sued because they weren't making any of their products accessible. And before the lawsuit was filed, they came along and they said, we'll fix it. And they did make and it all started to a degree with iTunes U but also was the iPhone and the iPod and so on. But they they, they did the work. Mostly. They embedded a screen reader called Voiceover in all of their operating systems. They did make iTunes you available. What really surprises me, though is that I don't tend to see perhaps some things that they could do to make voiceover more attractive to drivers so they don't have to look at the screen when a phone call comes in or whatever. And that they could be doing some things with VoiceOver to make it more usable for sighted people in a lot of instances. And I just don't, I don't see any emphasis on that, which is really surprising to me. Mike Paciello ** 17:38 Yeah, I totally agree. I mean, there are a lot of use cases there that you go for. I think Mark Rico would certainly agree with you in terms of autonomous driving for the blind, right? Sure that too. But yeah, I definitely agree and, and I know the guy that the architect voiceover and develop voiceover for Apple and, boy, why can I think of his last name? I know his first name. First name is Mike. Is with Be My Eyes now and in doing things at that level. But I will just say one thing, not to correct you, but Apple had been in the accessibility business long before voice over Alan Brightman and Gary mulcher were instrumental towards convincing, you know, jobs of the importance of accessibility to people with disabilities, Michael Hingson ** 18:31 right? But they weren't doing anything to make products accessible for blind people who needed screen readers until that lawsuit came along. Was Mike Paciello ** 18:40 before screen readers? Yeah, that was before, Michael Hingson ** 18:43 but they did it. Yeah. The only thing I wish Apple would do in that regard, that they haven't done yet, is Apple has mandates and requirements if you're going to put an app in the App Store. And I don't know whether it's quite still true, but it used to be that if your app had a desktop or it looked like a Windows desktop, they wouldn't accept it in the app store. And one of the things that surprises me is that they don't require that app developers make sure that their products are usable with with VoiceOver. And the reality is that's a it doesn't need to be a really significantly moving target. For example, let's say you have an app that is dealing with displaying star charts or maps. I can't see the map. I understand that, but at least voiceover ought to give me the ability to control what goes on the screen, so that I can have somebody describe it, and I don't have to spend 15 or 20 minutes describing my thought process, but rather, I can just move things around on the screen to get to where we need to go. And I wish Apple would do a little bit more in that regard. Mike Paciello ** 19:52 Yeah, I think that's a great a great thought and a great challenge, if, between me and you. Yeah, I think it goes back to what I said before, even though we both see how accessibility or accommodating users with disabilities has led to some of the most incredible innovations. I mean, the Department of Defense, for years, would integrate people with disabilities in their user testing, they could better help, you know, military soldiers, things like that, assimilate situations where there was no hearing, there was they were immobile, they couldn't see all, you know, all of these things that were natural. You know, user environments or personas for people with disabilities. So they led to these kind of, you know, incredible innovations, I would tell you, Mike, I think you know this, it's because the business value proposition dictates otherwise. Michael Hingson ** 20:55 Yeah, and, well, I guess I would change that slightly and say that people think that the business proposition does but it may very well be that they would find that there's a lot more value in doing it if they would really open up their minds to looking at it differently. It's Mike Paciello ** 21:10 kind of, it's kind of like, it's tough. It's kind of like, if I could use this illustration, so to speak, for those who may not be religiously inclined, but you know, it's, it's like prophecy. Most people, you don't know whether or not prophecy is valid until years beyond, you know, years after. And then you could look back at time and say, See, it was all along. These things, you know, resulted in a, me, a major paradigm shift in the way that we do or don't do things. And I think that's exactly what you're saying. You know, if, if people would really look at the potential of what technologies like, you know, a voice over or, as you know, a good friend of mine said, Look, we it should be screen readers. It should be voice IO interfaces, right? That every human can use and interact with regardless. That's what we're really talking about. There's Michael Hingson ** 22:10 a big discussion going on some of the lists now about the meta, Ray Ban, glasses, and some of the things that it doesn't do or that they don't do well, that they should like. It's really difficult to get the meta glasses to read completely a full page. I think there are ways that people have now found to get it to do that, but there are things like that that it that that don't happen. And again, I think it gets back to what you're saying is the attitude is, well, most people aren't going to need that. Well, the reality is, how do you know and how do you know what they'll need until you offer options. So one of my favorite stories is when I worked for Kurzweil a long time ago, some people called one day and they wanted to come and see a new talking computer terminal that that Ray and I and others developed, and they came up, and it turns out, they were with one of those initial organizations out of Langley, Virginia, the CIA. And what they wanted to do was to use the map the the terminal connected to their computers to allow them to move pointers on a map and not have to watch the map or the all of the map while they were doing it, but rather, the computer would verbalize where the pointer was, and then they could they could move it around and pin a spot without having to actually look at the screen, because the way their machine was designed, it was difficult to do that. You know, the reality is that most of the technologies that we need and that we use and can use could be used by so much, so many more people, if people would just really look at it and think about it, but, but you're right, they don't. Mike Paciello ** 24:04 You know, it's, of course, raise a raise another good friend of mine. We both having in common. I work with him. I been down his office a few, more than few times, although his Boston office, anyway, I think he's, I'm not sure he's in Newton. He's in Newton. Yeah. Is he still in Newton? Okay. But anyway, it reminded me of something that happened in a similar vein, and that was several years ago. I was at a fast forward forward conference, future forward conference, and a company, EMC, who absorbed by Dell, I think, right, yes, where they all are. So there I was surprised that when that happened. But hey, yeah, yeah, I was surprised that compact bought depth, so that's okay, yeah, right. That HP bought count, right? That whole thing happened. But um, their chief science, chief scientist, I think he was a their CSO chief scientist, Doc. Came up and made this presentation. And basically the presentation was using voice recognition. They had been hired by the NSA. So it was a NSA right to use voice recognition in a way where they would recognize voices and then record those voices into it, out the output the transcript of that right text, text files, and feed them back to, you know, the NSA agents, right? So here's the funny part of that story goes up i i waited he gave his presentation. This is amazing technology, and what could it was like, 99% accurate in terms of not just recognizing American, English speaking people, but a number of different other languages, in dialects. And the guy who gave the presentation, I actually knew, because he had been a dec for many years. So in the Q and A Part I raised by hand. I got up there. He didn't recognize it a few years had gone by. And I said, you know, this is amazing technology. We could really use this in the field that I work in. And he said, Well, how's that? And I said, you know, voice recognition and outputting text would allow us to do now this is probably 2008 2009 somewhere in that area, would allow us to do real time, automated transcription for the Deaf, Captioning. And he looks at me and he he says, Do I know you? This is through a live audience. I said. I said, Yeah, Mark is it was. Mark said, So Mike gas yellow. He said, you're the only guy in town that I know that could turn a advanced, emerging technology into something for people with disabilities. I can't believe it. So that was, that was, but there was kind of the opposite. It was a technology they were focused on making this, you know, this technology available for, you know, government, obviously covert reasons that if they were using it and applying it in a good way for people with disabilities, man, we'd have been much faster, much further along or even today, right? I mean, it's being done, still not as good, not as good as that, as I saw. But that just goes to show you what, what commercial and government funding can do when it's applied properly? Michael Hingson ** 27:41 Well, Dragon, naturally speaking, has certainly come a long way since the original Dragon Dictate. But there's still errors, there's still things, but it does get better, but I hear exactly what you're saying, and the reality is that we don't tend to think in broad enough strokes for a lot of the things that we do, which is so unfortunate, Mike Paciello ** 28:03 yeah? I mean, I've had an old saying that I've walked around for a long time. I should have, I should make a baseball cap, whether something or T shirt. And it simply was, think accessibility, yeah, period. If, if, if we, organizations, people, designers, developers, architects, usability, people, QA, people. If everybody in the, you know, in the development life cycle was thinking about accessibility, or accessibility was integrated, when we say accessibility, we're talking about again, for users with disabilities, if that became part of, if not the functional catalyst, for technology. Man, we'd have been a lot further along in the quote, unquote value chains than we are today. Michael Hingson ** 28:46 One of the big things at least, that Apple did do was they built voiceover into their operating system, so anybody who buys any Apple device today automatically has redundancy here, but access to accessibility, right? Which, which is really the way it ought to be. No offense to vispero and jaws, because they're they're able to fill the gap. But still, if Microsoft had truly devoted the time that they should have to narrate her at the beginning. We might see a different kind of an architecture today. Mike Paciello ** 29:26 You know, I so I want to, by the way, the person that invented that wrote that code is Mike shabanik. That's his name I was thinking about. So Mike, if you're listening to this guy, just hi from two others. And if he's not, he should be, yeah, yeah, exactly right from two other mics. But so let me ask you this question, because I legitimately can't remember this, and have had a number of discussions with Mike about this. So VoiceOver is native to the US, right? Michael Hingson ** 29:56 But no, well, no to to the to the to the. Products, but not just the US. No, Mike Paciello ** 30:02 no, I said, OS, yes, it's native to OS, yeah, right. It's native that way, right? But doesn't it still use an off screen model for producing or, you know, translate the transformation of, you know, on screen to voice. Michael Hingson ** 30:27 I'm not sure that's totally true. Go a little bit deeper into that for me. Mike Paciello ** 30:34 Well, I mean, so NVDA and jaws use this off screen model, right, which is functionally, they grab, will they grab some content, or whatever it is, push it to this, you know, little black box, do all those translations, you know, do all the transformation, and then push it back so it's renderable to a screen reader. Okay, so that's this off screen model that is transparent to the users, although now you know you can get into it and and tweak it and work with it right, right? I recall when Mike was working on the original design of of nary, excuse me, a voiceover, and he had called me, and I said, Are you going to continue with the notion of an off screen model? And he said, Yeah, we are. And I said, Well, when you can build something that's more like what TV Raman has built into Emacs, and it works integral to the actual OS, purely native. Call me because then I'm interested in, but now that was, you know, 1520, years ago, right? I mean, how long has voiceover been around, Michael Hingson ** 31:51 since 2007 Mike Paciello ** 31:54 right? So, yeah, 20 years ago, right? Just shy of 20 years, 18 years. So I don't know. I honestly don't know. I'm Michael Hingson ** 32:02 not totally sure, but I believe that it is, but I can, you know, we'll have to, we'll have to look into that. Mike Paciello ** 32:08 If anyone in the audience is out there looking at you, get to us before we find out. Let us we'll find out at the NFB Michael Hingson ** 32:12 convention, because they're going to be a number of Apple people there. We can certainly ask, there Mike Paciello ** 32:17 you go. That's right, for sure. James Craig is bound to be there. I can ask him and talk to him about that for sure. Yep, so anyway, Michael Hingson ** 32:23 but I think, I think it's a very it's a valid point. And you know, the the issue is that, again, if done right and app developers are doing things right there, there needs to, there ought to be a way that every app has some level of accessibility that makes it more available. And the reality is, people, other than blind people use some of these technologies as well. So we're talking about voice input. You know, quadriplegics, for example, who can't operate a keyboard will use or a mouse can use, like a puff and zip stick to and and Dragon to interact with a computer and are successful at doing it. The reality is, there's a whole lot more opportunities out there than people think. Don't Mike Paciello ** 33:11 I agree with that. I'm shaking my head up and down Mike and I'm telling you, there is, I mean, voice recognition alone. I can remember having a conversation with Tony vitality, one of the CO inventors of the deck talk. And that goes all the way back into the, you know, into the early 90s, about voice recognition and linguistics and what you know, and I know Kurzweil did a lot of working with Terry right on voice utterances and things like that. Yeah, yeah. There's, there's a wide open window of opportunity there for study and research that could easily be improved. And as you said, and this is the point, it doesn't just improve the lives of the blind or low vision. It improves the lives of a number of different types of Persona, disability persona types, but it would certainly create a pathway, a very wide path, for individuals, users without disabilities, in a number of different life scenarios. Michael Hingson ** 34:10 Yeah, and it's amazing how little sometimes that's done. I had the pleasure a few years ago of driving a Tesla down Interstate 15 out here in California. Glad I wasn't there. You bigot, you know, the co pilot system worked. Yeah, you know, I just kept my hands on the wheel so I didn't very much, right? Not have any accidents. Back off now it worked out really well, but, but here's what's really interesting in that same vehicle, and it's something that that I find all too often is is the case if I were a passenger sitting in the front seat, there's so much that I as a passenger don't have access to that other passenger. Do radios now are mostly touchscreen right, which means and they don't build in the features that would make the touchscreen system, which they could do, accessible. The Tesla vehicle is incredibly inaccessible. And there's for a guy who's so innovative, there's no reason for that to be that way. And again, I submit that if they truly make the product so a blind person could use it. Think of how much more a sighted person who doesn't have to take their eyes off the road could use the same technologies. Mike Paciello ** 35:35 You know, Mike, again, you and I are on the same page. I mean, imagine these guys are supposed to be creative and imaginative and forward thinking, right? Could you? Can you imagine a better tagline than something along the lines of Tesla, so user friendly that a blind person can drive it? Yeah? I mean this is, have you heard or seen, you know, metaphorically speaking, or that's okay, a an advertisement or PR done by any, any company, because they're all, all the way across the board, that hasn't featured what it can do to enhance lives of people with disabilities. Where it wasn't a hit. I mean, literally, it was, yeah, you see these commercials played over and over to Apple, Microsoft, Emma, I see McDonald's, Walmart. I mean, I could just name, name the one after another. Really, really outstanding. Salesforce has done it. Just incredible. They would do it, yeah. I mean, there is there any more human centric message than saying, Look what we've built and designed we're releasing to the masses and everyone, anyone, regardless of ability, can use it. Yeah, that, to me, is that's, I agree that's a good route, right for marketing and PR, good, Michael Hingson ** 37:03 yeah. And yet they don't, you know, I see commercials like about one of the one of the eye injections, or whatever Bobby is, Mo or whatever it is. And at the beginning, the woman says, I think I'm losing sight of the world around me. You know that's all about, right? It's eyesight and nothing else. And I appreciate, I'm all for people keeping their eyesight and doing what's necessary. But unfortunately, all too often, we do that at the detriment of of other people, which is so unfortunate. Mike Paciello ** 37:39 Yeah, you know again, not to, not to get off the subject, but one of my favorite books is rethinking competitive advantage, by Ram Sharon. I don't know if you know know him, but the guy is one of my heroes in terms of just vision and Business and Technology. And in this, this book, he wrote this a couple of years ago. He said this one this is his first rule of competition in the digital age. The number one rule was simply this, a personalized consumer experience, key to exponential growth. That's exactly you and I are talking about personally. I want to see interfaces adapt to users, rather than what we have today, which is users having to adapt to the interface. Michael Hingson ** 38:32 Yeah, and it would make so much sense to do so. I hope somebody out there is listening and will maybe take some of this to heart, because if they do it right, they can have a huge market in no time at all, just because they show they care. You know, Nielsen Company did a survey back in 2016 where they looked at a variety of companies and consumers and so on. And if I recall the numbers right, they decided that people with disabilities are 35% more likely to continue to work with and shop, for example, at companies that really do what they can to make their websites and access to their products accessible, as opposed to not. And that's that's telling. It's so very telling. But we don't see people talking about that nearly like we should Mike Paciello ** 39:20 you talk about a business value proposition. There is bullet proof that where you are leaving money on the table, yep, and a lot of it, yeah, exactly. We're not talking about 1000s or hundreds of 1000s. We're talking about billions and trillions, in some instances, not an exaggeration by any stretch of the imagination, very, very simple math. I had this conversation a couple years ago with the CEO of Pearson. At that time, he's retired, but, you know, I told him, if you spent $1 for every person that it was in the world with. Disability, you're, you're, you're talking about 1/4 of the population, right? It's simple math, simple math, Michael Hingson ** 40:08 but people still won't do it. I mean, we taught you to mention section 508, before with the whole issue of web access, how much of the government has really made their websites accessible, even though it's the law? Mike Paciello ** 40:19 Yeah, three years, three or four years ago, they did a study, and they found out that the good that every federal agency, most of the federal agencies, were not even keeping up thinking with reporting of the status, of where they were, and yet that was written right into the five way law. They were mandated to do it, and they still did do Michael Hingson ** 40:37 it. We haven't, you know, the whole Americans with Disabilities Act. Finally, the Department of Justice said that the internet is a place of business, but still, it's not written in the law. And of course, we only see about 3% of all websites that tend to have any level of access. And there's no reason for that. It's not that magical. And again, I go back to what do we do to get schools and those who teach people how to code to understand the value of putting in accessibility right from the outset? Mike Paciello ** 41:10 Yeah, no, I totally agree with you. I think this is what Kate sanka is trying to do with with Teach access. In fact, you know, again, my company, TPG was one of the founding companies have teach access back again, 10 years ago, when it first started. But that's where it starts. I mean, they're, they're pretty much focused on post secondary, university education, but I could tell you on a personal level, I was speaking at my kids grade school, elementary school, because they were already using laptops and computers back then it starts. Then you've got to build a mindset. You've got to build it we you've heard about the accessibility, maturity models coming out of the W, 3c, and in I, double AP. What that speaks to fundamentally, is building a culture within your corporate organization that is think accessibility as a think accessibility mindset, that it is woven into the fiber of every business line, in every technology, software development life cycle, all of the contributors at that level, from A to Z. But if you don't build it into the culture, it's not going to happen. So I would love to see a lot more being done at that level. But yeah, it's, it's, it's a, it's a hero. Yeah, Michael Hingson ** 42:34 we're, we're left out of the conversation so much. Yeah, yeah, totally. So you, you sold TPG, and you then formed, or you had web able and then able Docs. Mike Paciello ** 42:48 So what web able came out was a carve out, one of two carve outs that I had from when I sold TPG. The other was open access technologies, which which eventually was sold to another accessibility company primarily focused on making documentation accessible to meet the WCAG and other standards requirements and web able I carved out. It's been a kind of a hobby of mine now, for since I sold TPG, I'm still working on the back end, ironically, from the get go, so we're talking, you know, again, eight years ago, I had built machine learning and AI into it. From then back then, I did so that what it does is it very simply, goes out and collects 1000s and 1000s of articles as it relates to technology, people with disabilities, and then cleans them up and post them to web able.com I've got a lot more playing for it, but that's in a nutshell. That's what it does. And I don't we do some we do some QA review to make sure that the cleanup in terms of accessibility and the articles are are properly formatted and are accessible. We use the web aim API, but yeah, works like magic. Works like clockwork, and that's got aI uses IBM Watson AI built into it. Yeah, enable docs was abledocs was, how should I say this in a nice way, abledocs was a slight excursion off of my main route. It can work out. I wish it had. It had a lot of potential, much like open access technologies, but they both suffered from owners who really, really not including myself, who just didn't have good vision and in lack humility, Michael Hingson ** 44:43 yeah. How's that? There you go. Well, so not to go political or anything, but AI in general is interesting, and I know that there have been a lot of debates over the last few years about artificial. Intelligence and helping to make websites accessible. There are several companies like AudioEye, user way, accessibe and so on that to one degree or another, use AI. What? What? So in general, what do you think about AI and how it's going to help deal with or not, the whole issue of disabilities and web access, Mike Paciello ** 45:22 yeah, and we're going to set aside Neil Jacobs thoughts on how he sees it in the future, right? Although I have to tell you, he gave me some things to think about, so we'll just set that to to the side. So I think what AI offers today is something that I thought right away when it started to see the, you know, the accessibes, the user ways, the audio, eyes, and all the other companies kind of delving into it, I always saw potential to how's this remediate a fundamental problem or challenge, let's not call it a problem, a challenge that we were otherwise seeing in the professional services side of that equation around web accessibility, right? So you get experts who use validation tools and other tools, who know about code. Could go in and they know and they use usability, they use user testing, and they go in and they can tell you what you need to do to make your digital properties right, usable and accessible. People with disabilities, all well and good. That's great. And believe me, I had some of the best people, if not the best people in the world, work for me at one time. However, there are a couple of things it could not do in it's never going to do. Number one, first and foremost, from my perspective, it can't scale. It cannot scale. You can do some things at, you know, in a large way. For example, if, if a company is using some sort of, you know, CMS content management system in which their entire sites, you know, all their sites, all their digital properties, you know, are woven into templates, and those templates are remediated. So that cuts down a little bit on the work. But if you go into companies now, it's not like they're limited to two or three templates. Now they've got, you know, department upon department upon department, everybody's got a different template. So even those are becoming very vos, very verbose and very plentiful. So accessibility as a manual effort doesn't really scale well. And if it does, even if it could, it's not fast enough, right? So that's what AI does, AI, coupled with automation, speeds up that process and delivers a much wider enterprise level solution. Now again, AI automation is not, is not a whole, is not a holistic science. You know, it's not a silver bullet. David Marathi likes to use the term, what is he? He likes the gold standard. Well, from his perspective, and by the way, David Marathi is CEO of audio. Eye is a combination of automation AI in expert analysis, along with the use of the integration of user testing and by user testing, it's not just personas, but it's also compatibility with the assistive technologies that people with disabilities use. Now, when you do that, you've got something that you could pattern after a standard software development life cycle, environment in which you integrate all of these things. So if you got a tool, you integrate it there. If you've got, you know, a digital accessibility platform which does all this automation, AI, right, which, again, this is the this is a forester foresters take on the the the daps, as they calls it. And not really crazy about that, but that's what they are. Digital Accessibility platforms. It allows us to scale and scale at costs that are much lower, at speeds that are much faster, and it's just a matter of like any QA, you've got to check your work, and you've got it, you can't count on that automation being absolute. We know for a fact that right now, at best, we're going to be able to get 35 to 40% accuracy, some claim, larger different areas. I'm still not convinced of that, but the fact of the matter is, it's like anything else. Technology gets better as it goes, and we'll see improvements over time periods. Michael Hingson ** 49:49 So here's here's my thought, yeah, let's say you use AI in one of the products that's out there. And I. You go to a website and you include it, and it reasonably well makes the website 50% more usable and accessible than it was before. I'm just, I just threw out that number. I know it's random. Go ahead, Yep, yeah, but let's say it does that. The reality is that means that it's 50% that the web developers, the web coders, don't have to do because something else is dealing with it. But unfortunately, their mentality is not to want to deal with that because they also fear it. But, you know, I remember back in the mid 1980s I started a company because I went off and tried to find a job and couldn't find one. So I started a company with a couple of other people, where we sold early PC based CAD systems to architects, right? And we had AutoCAD versus CAD. Another one called point line, which was a three dimensional system using a y cap solid modeling board that took up two slots in your PC. So it didn't work with all PCs because we didn't have enough slots. But anyway, right, right, right. But anyway, when I brought architects in and we talked about what it did and we showed them, many of them said, I'll never use that. And I said, why? Well, it does work, and that's not the question. But the issue is, we charge by the time, and so we take months to sometimes create designs and projects, right? And so we can't lose that revenue. I said, you're looking at it all wrong. Think about it this way, somebody gives you a job, you come back and you put it in the CAD system. You go through all the iterations it takes, let's just say, two weeks. Then you call your customer in. You use point line, and you can do a three dimensional walk through and fly through. You can even let them look out the window and see what there is and all that they want to make changes. They tell you the changes. You go off and you make the changes. And two weeks later, now it's a month, you give them their finished product, all the designs, all the plots and all that, all done, and you charge them exactly the same price you were going to charge them before. Now you're not charging for your time, you're charging for your expertise, right? And I think that same model still holds true that the technology, I think most people will agree that it is not perfect, but there are a lot of things that it can do. Because the reality is, the Web Content Accessibility Guidelines, are all things that can be defined with computer code, whether it necessarily does it all well with AI or not, is another story. But if it does it to a decent fraction, it makes all the difference in terms of what you're able to do and how quickly you can do Mike Paciello ** 52:52 it. Yeah, I can argue with that at all. I think any time that we can make our jobs a little bit easier so that we can focus where we should be focused. In this case, as you said, the expertise side of it, right to fix those complicated scenarios or situations that require a hands on surgical like Right? Expertise, you can do that now. You've got more hours more time because it's been saved. The only thing I would say, Mike, about what, what you just said, is that there with that, with that mindset, okay, comes responsibility. Oh, yeah, in this is where I think in everybody that knows anything about this environment, you and I have an intimate understanding of this. The whole overlay discussion is the biggest problem with what happened was less about the technology and more about what claims are being made. Yeah, the technology could do which you could not do in, in some cases, could never do, or would never, would never do, well, right? So if you create, and I would submit this is true in as a fundamental principle, if you create a technology of any kind, you must, in truth, inform your clients of of what it can and cannot do so they understand the absolute value to them, because the last thing you want, because, again, we live in a, unfortunately, a very litigious world. Right soon as there's Michael Hingson ** 54:49 a mistake couldn't happen, Mike Paciello ** 54:51 they'll go right after you. So now you know, and again, I don't I'm not necessarily just blaming the ambulance chasers of the world. World. I was talking to an NFP lawyer today. He referred to them in a different name, and I can't remember well, I never heard the expression before, but that's what he meant, right? Yeah, it's the salesman and the product managers and the marketing people themselves, who are were not themselves, to your point, properly trained, properly educated, right? It can't be done, what clearly could not be said, what should or should not be said, right? And then you got lawyers writing things all over the place. So, yeah, yeah. So, so I look people knew when I made the decision to come to audio eye that it was a make or break scenario for me, or at least that's what they thought in my mindset. It always, has always been, that I see incredible possibilities as you do or technology, it just has to be handled responsibly. Michael Hingson ** 55:56 Do you think that the companies are getting better and smarter about what they portray about their products than they than they were three and four and five years ago. Mike Paciello ** 56:08 Okay, look, I sat in and chaired a meeting with the NFB on this whole thing. And without a doubt, they're getting smarter. But it took not just a stick, you know, but, but these large lawsuits to get them to change their thinking, to see, you know, where they where they were wrong, and, yeah, things are much better. There's still some issues out there. I both know it that's going to happen, that happens in every industry, Michael Hingson ** 56:42 but there are improvements. It is getting better, and people are getting smarter, and that's where an organization like the NFB really does need to become more involved than in a sense, they are. They took some pretty drastic steps with some of the companies, and I think that they cut off their nose, despite their face as well, and that didn't help. So I think there are things that need to be done all the way around, but I do see that progress is being made too. I totally Mike Paciello ** 57:11 agree, and in fact, I'm working with them right now. We're going to start working on the California Accessibility Act again. I'm really looking forward to working with the NFB, the DRC and Imperato over there and his team in the disability rights consortium, consortium with disability rights. What DRC coalition, coalition in in California. I can't wait to do that. We tried last year. We got stopped short. It got tabled, but I feel very good about where we're going this year. So that's, that's my that's, that is my focus right now. And I'm glad I'm going to be able to work with the NFB to be able to do that. Yeah, well, I, I really do hope that it passes. We've seen other states. We've seen some states pass some good legislation, and hopefully we will continue to see some of that go on. Yeah, Colorado has done a great job. Colorado sent a great job. I think they've done it. I really like what's being done with the EAA, even though it's in Europe, and some of the things that are going there, Susanna, Lauren and I had some great discussions. I think she is has been a leader of a Yeoman effort at that level. So we'll see. Let's, let's, I mean, there's still time out here. I guess I really would like to retire, Michael Hingson ** 58:28 but I know the feeling well, but I can't afford to yet, so I'll just keep speaking and all that well, Mike, this has been wonderful. I really appreciate you taking an hour and coming on, and at least neither of us is putting up with any kind of snow right now, but later in the year we'll see more of that. Mike Paciello ** 58:45 Yeah, well, maybe you will. We don't get snow down. I have. We've gotten maybe 25 flakes in North Carolina since I've been here. Michael Hingson ** 58:53 Yeah, you don't get a lot of snow. We don't hear we don't really get it here, around us, up in the mountains, the ski resorts get it, but I'm out in a valley, so we don't, yeah, Mike Paciello ** 59:02 yeah, no. I love it. I love this is golfing weather. Michael Hingson ** 59:05 There you go. If people want to reach out to you, how do they do that? Mike Paciello ** 59:11 There's a couple of ways. Certainly get in touch with me at AudioEye. It's michael.paciello@audioeye.com Michael Hingson ** 59:17 B, A, C, I, E, L, L, O, Mike Paciello ** 59:18 that's correct. Thank you for that. You could send me personal email at Mike paciello@gmail.com and or you can send me email at web able. It's m passielo at web able.com, any one of those ways. And please feel free you get on all the social networks. So feel free to link, connect to me. Anyway, I try to respond. I don't think there's anyone I I've not responded to one form or another. Michael Hingson ** 59:46 Yeah, I'm I'm the same way. If I get an email, I want to respond to it. Yeah, well, thanks again for being here, and I want to thank all of you for listening. We really appreciate it. Love to hear your thoughts about this episode. Please feel free to email. Me, you can get me the email address I generally use is Michael h i at accessibe, A, C, C, E, S, S, i, b, e.com, or you can go to our podcast page, which is Michael hingson.com/podcast, and there's a contact form there. But love to hear from you. Love to hear your thoughts, and most of all, please give us a five star rating wherever you're listening. We value your ratings and your reviews a whole lot, so we really appreciate you doing that. And if any of you, and Mike, including you, can think of other people that you think ought to be guests on the podcast, we are always looking for more people, so fill us up, help us find more folks. And we would appreciate that a great deal. So again, Mike, thanks very much. This has been a lot of fun, and we'll have to do it again. Mike Paciello ** 1:00:44 Thanks for the invitation. Mike, I really appreciate it. Don't forget to add 10 Nakata to your list, Michael Hingson ** 1:00:49 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
Great marketing doesn't start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true.That's the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power of that message with the help of our special guest, Mike Barton, VP of Corporate Communications and Content Marketing at AudioEye.Together, we explore what B2B marketers can learn from building accessible experiences, confronting audience assumptions, and crafting stories that create real connection.About our guest, Mike BartonMike is a marketing and communications leader dedicated to making the internet more accessible for all. As Vice President of Corporate Communication & Content Marketing at AudioEye, Mike leads marketing strategy, driving awareness and demand through blogs, social media, PR, video, and digital storytelling. Previously, at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud enterprise, and Document Cloud. With deep expertise in customer engagement and industry-specific storytelling, Mike excels at aligning business objectives with audience needs—crafting compelling narratives that resonate with C-suite leaders, end users, and decision-makers across industries.What B2B Companies Can Learn From “Assume That I Can” campaign:Start with the barrier, not the message. Before you talk about your product, talk about what's standing in the way. The best campaigns don't lead with features; they lead with mindset shifts. “If your audience already believed what you want them to believe, they'd be acting on it,” Mike explains. “What's the belief barrier that we need to identify and then either bring it down or address it?” Identify the roadblock first. Then your message has somewhere to go.Simplicity scales. Forget the fluff. The most effective campaigns are clear, precise, and emotionally resonant. Mike says, “The best ideas don't need paragraphs, they just need precision.” That's what made the “Assume That I Can” campaign so powerful: four words packed with meaning. Make your message easy to share and impossible to forget.Build stories people can see themselves in. If your marketing is talking at people, you've already lost them. Great content invites the audience into the story. Mike explains, “Connection and empathy really manifest when the person you're talking to sees themself in the story.” Whether it's about accessibility or enterprise software, lead with humanity. That's what makes people care.Quote*“ Data informs, but emotion transforms. And it's not that these are two mutually exclusive delivery mechanisms…it's really bringing data and emotion together. And as we saw in the “Assume That I Can” campaign, it was through the voice of somebody who had Down Syndrome. So we're constantly bringing in blind people or deaf people, or people who have mobility issues and letting them tell their story.”Time Stamps[0:55] Meet Mike Barton, VP, Corporate Communication & Content Marketing at AudioEye[01:13] Why the 'Assume That I Can' Campaign?[03:04] Mike's Role at Audio Eye[07:23] Breaking Down the 'Assume That I Can' Campaign[11:33] How to Make Your Content Accessible[15:13] B2B Marketing Takeaways from the Campaign[29:44] Addressing Belief Barriers in Marketing[31:58] Connecting Through Empathy and Storytelling[33:09] Marketing Strategy at Audio Eye[35:09] The Importance of Accessibility in Digital Experiences[36:02] Combining Data and Emotion for Impact[46:00] Final Thoughts and TakeawaysLinksConnect with Mike on LinkedInLearn more about AudioEyeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
On the season premiere of HearSay, we were joined by Matthew Freeman, Director of EU Sales at AudioEye, and Susanna Laurin, Managing Director and Chair of Funka Foundation and a key player in the European Accessibility Act.Together, Matt and Susanna dive deep into the European Accessibility Act (EAA) and unpack:Who really needs to comply (spoiler: it's not just EU-based companies)What digital products and services fall under the EAA (hint: it's not just websites)Why the EAA is more than just a regulation but an opportunity to build a better, more accessible web for everyone.Matt and Susanna also provide practical steps and best practices to help your organization meet EAA requirements and embrace digital accessibility.HearSay is produced by Mike Barton, Sojin Rank, and Missy Jensen. Edited by Alex Dorrier.--View Transcript: https://aeurl.xyz/hearsay-podcast-with-susanna-laurin--See how accessible your digital content is — scan your digital content with AudioEye's free Website Accessibility Scanner. Or schedule a demo to see AudioEye in action.--Resources:European Accessibility Act: Ultimate Guide to ComplianceThe Cost of EAA Violations and Their Legal Consequences5 Steps Businesses Should Take Now to Meet Europe's New Accessibility RulesHearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In the season finale of HearSay, we're joined by Don Torrez, Director of Partnerships at CivicPlus, discussed the upcoming ADA Title II compliance deadline and how government municipalities are proactively preparing. Mike and Don also discussed best practices for enhancing accessibility and how the partnership between AudioEye and CivicPlus simplifies the whole process.—Below are links to the resources mentioned during the show:ADA fact sheet on new rule for website and mobile apps provided by state and local governments: https://www.ada.gov/resources/2024-03-08-web-rule/W3C's WCAG Guidelines: https://www.w3.org/WAI/standards-guidelines/wcag/AudioEye's ADA Compliance Checklist: https://www.audioeye.com/post/ada-reasonable-accommodation-checklist—View Transcript: https://aeurl.xyz/hearsay-podcast-with-done-torrezHearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
What fuels the marketing success behind powerhouse brands like Adobe and Traeger? In this episode of StrategyCast, Chad Sollis reveals the proven strategies he's used to scale marketing campaigns for some of the world's most iconic companies. Learn how to create campaigns that connect deeply, convert consistently, and deliver lasting impact.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:45 Digital Accessibility's Growing Importance07:43 Test Messaging Before Mass Deployment10:03 Traeger Product Strategy Interviews15:52 "Importance of Problem Market Fit"19:02 Content Atomization Strategy21:18 "Generative Engine Optimization Shift"24:23 Optimized Headlines Boost Podcast Growth30:37 Accessibility Integration Boosts Efficiency33:28 Revamping Summer B2C Strategy38:16 Quizzes Boost Engagement and Sharing40:05 "Understand Customer Behavior for Success"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
In this enlightening episode of the Inner Edison Podcast, Ed is joined by Maxwell Ivey, affectionately known as "The Blind Blogger," to delve into the world of accessibility and innovation. Maxwell, who began losing his vision at the age of five due to retinitis pigmentosa, shares his inspiring journey of overcoming challenges and establishing himself as a recognized creative entrepreneur. Throughout the episode, Max discusses the current state of accessibility on the internet, revealing that only about 5% of online spaces are fully accessible and shares his personal experiences with navigating digital hurdles. He explains the importance of creating inclusive content, not just for compliance but also for enhancing user experience for everyone. Maxwell also talks about his work as a podcast host and accessibility advocate, working with companies to make their platforms more inclusive. Listeners will gain valuable insights into the steps necessary for making websites and digital content accessible, including practical tips and resources. With Maxwell's candid reflections and Ed's engaging interviewing style, this episode is both a call to action and a source of motivation for anyone interested in technology, entrepreneurship, or disability advocacy. Join Ed and Max for a conversation that challenges us to view accessibility not as a hurdle but as a path to innovation and inclusion for all. **Contact Ed Parcaut:** -
SPaMCAST 851 will feature our interview with Mike Paciello. Accessibility which should be a basic human right has always been a struggle and now seems even farther from reality. Mike and I talk about the definition of accessibility, the issues we face, and why this is an ethical issue not just a compliance problem. Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., where he drives advancements in digital accessibility. He previously founded WebABLE/WebABLE.TV, delivering insights on disability and accessibility technology, and authored the pioneering book “Web Accessibility for People with Disabilities.” Recognized by President Bill Clinton in 1997 for his role in the W3C's Web Accessibility Initiative, Mike has advised the US Access Board and other federal agencies since 1992. An international leader in accessibility and usability, he also founded The Paciello Group (TPG), a leading software accessibility consultancy acquired by Vispero in 2017. Contact Information: Email: LinkedIn: https://www.linkedin.com/in/mike-paciello-1231741/ Mastering Work Intake sponsors SPaMCAST! Look at your to-do list and tell me your work intake process is perfectly balanced. Whether you are reacting to your work or personal backlog, it's time to learn to take control! Buy a copy of Mastering Work Intake (your work-life balance will improve). Amazon (US) — JRoss — Do you want to test the water before spending part of your hard-earned paycheck? and I offer free 30-minute “office hours” sessions. In these sessions, we'll facilitate helping to identify and create a plan to tackle one of your work intake challenges. Book time with us here: Re-read Saturday News In Chapter 4 of , Sen states that value is generated based on the “freedoms a person enjoys that allows them to lead the life they have reason to value.” This leads to the postulate that “poverty must be seen as the deprivation of basic capabilities rather than merely as lowness of incomes.” The idea of observing and understanding poverty as a function of capability deprecation refocuses the reader on the process rather than just the outcome. As we noted in the last chapter, the journey matters. The argument is that without capabilities (i.e. access to education, health care, and transportation) low income is the outcome. While there is covariance (low income reduces access to capabilities) the relationship is obvious. Couple that with the point that poverty is relative to context and the data gets harder to compare region to region. Finally, without understanding which capabilities are in deficit it will be difficult to make policy decisions. Previous installments of : Week 1: Week 2: Week 3: Week 5: Week 6: Next SPaMCAST SPaMCAST 852 will feature an essay on scaling attention. Unlike many things, attention doesn't scale no matter how hard you try. So why do people try so hard? We will also have a visit from the Evolutionary Agilist, .
Join Us for an Inclusive AF Journey with Michael Paciello! In this episode of "The Inclusive AF Podcast," hosts Jackye Clayton and Katee Van Horn welcome Michael Paciello, Chief Accessibility Officer at AudioEye, for an insightful discussion on accessibility and inclusivity. From his serendipitous start in accessibility with the National Braille Press to leading technological advances in digital inclusiveness, Michael shares his incredible journey and the evolving landscape of accessibility. What to Expect: - Light-hearted banter about fancy new podcast equipment and friendships. - Michael's fascinating career from technical writing to pioneering tech accessibility. - Historical context of accessibility innovation and its impact today. - The essential role of empathy and inclusivity in tech design. - How AI and automation are shaping the future of accessibility. - Practical steps and resources for integrating accessibility into business workflows. Get ready for a heartwarming and educational conversation jam-packed with humor, personal anecdotes, and actionable insights for creating a more inclusive world! Don't miss out—hit that play button and get Inclusive AF with us! Contact & Resources: - Michael Paciello: michael.paciello@audioeye.com - Connect with Michael on LinkedIn, Blue Sky, and X.
Devin Reed, Founder of the marketing consulting and media company the Reeder, shared with AudioEye's Manuel Rietzsch, Vice President of Revenue Marketing, his first steps in getting started with digital accessibility in this episode of HearSay. Devin shared his top surprises since ‘pulling the accessibility lever' as well as the benefits that have already come from making his digital content more accessible to individuals with disabilities. –View transcript: https://aeurl.xyz/hearsay-podcast-with-devin-reedHearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Today, Laura and Kevin talk with Mike Paciello, a trailblazer in the field of digital accessibility and usability. As the Chief Accessibility Officer at AudioEye, Mike shares his journey, from his early motivation to focus on accessibility to authoring the first book on web accessibility, Web Accessibility for People with Disabilities. We discuss Mike's role in the creation of the Web Accessibility Initiative, challenges companies face in prioritizing accessibility, and how AI is shaping the future of inclusive technology. Mike also sheds light on gaps in the accessibility market, and ethical considerations for emerging technologies. Finally, he dispels misconceptions about accessibility and offers his vision for a more inclusive digital world. Whether you're a tech enthusiast, accessibility advocate, or curious about the intersection of technology and inclusivity, this episode is a must-listen.Mike Paciello is the Chief Accessibility Officer at AudioEye, Inc., a digital accessibility company. Prior to joining AudioEye, Mike founded WebABLE, which delivers news about the disability and accessibility technology market. Mike authored the first book on web accessibility and usability, “Web Accessibility for People with Disabilities” and, in 1997, Mr. Paciello received recognition from President Bill Clinton for his work in the creation of World Wide Web Consortium's Web Accessibility Initiative. He has served as an advisor to the US Access Board and other federal agencies since 1992. Mike has served as an international leader, technologist, and authority in emerging technology, accessibility, usability, and electronic publishing. Mike is the former Founder of The Paciello Group, a world-renowned software accessibility consultancy acquired in 2017 by Vispero.
Visit Mike at: https://www.linkedin.com/in/mike-paciello-1231741/ Be A Better YOU with AI: Join The Community: https://10xyou.us Get AIDAILY every weekday. Subscribe at https://aidaily.us Read more here: https://thinkfuture.com --- In this episode of thinkfuture, host Chris Kalaboukis dives into the future of accessibility with Mike Paciello, a tech accessibility pioneer with over 40 years in the industry. From his early days at Digital Equipment Corporation to his role in launching the Web Accessibility Initiative at the W3C, Mike shares how he's helped shape the accessibility landscape. Now the Chief Accessibility Officer at AudioEye, Mike reveals how the company is transforming web accessibility by combining AI-powered automated remediation with human expertise, addressing the massive gap in accessible websites. They discuss the current challenges with voice interfaces, the limitations of overlay solutions, and their vision for a future where tech adapts seamlessly to individual needs. This episode is packed with insights on creating an inclusive digital world for people of all abilities. --- Support this podcast: https://podcasters.spotify.com/pod/show/thinkfuture/support
Join Mike Paciello, Chief Accessibility Officer at AudioEye, and Bryce Johnson, Principal Research Accessibility and Inclusive Design at Microsoft and Co-Inventor of the Xbox adaptive controller, in the latest episode of HearSay. Mike and Bryce discuss accessibility in online gaming and the incredible work that's gone into making the industry more accessible to individuals with disabilities. They also discuss how organizations can make their designs more inclusive using data and involving the disability community as much as possible.——View transcript: https://aeurl.xyz/hearsay-podcast-with-bryce-johnsonHearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Sometimes businesses unintentionally miss out on reaching their full customer base by overlooking key factors like accessibility, personalization, or niche markets. Potential customers might be passing by simply because the messaging doesn't resonate, the website isn't mobile-friendly, or the brand hasn't yet tapped into segments that would find real value in its offerings. Taking a step back to analyze who might be left out can open new doors for growth. https://www.youtube.com/watch?v=xo3lvXIcCdk Chad Sollis is the CMO of AudioEye and a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As a data-driven executive, he has helped multiple companies scale from $30 million to $3 billion in annual revenue and execute successful IPOs. Today, Chad Salas discusses the importance of aligning marketing and sales teams, the evolution of omni-channel marketing strategies, and the benefits of creating meaningful and accessible digital experiences for all users, including those with disabilities. Stay tuned! Resources AudioEye: Web Accessibility Platform for Businesses of All Sizes Chad Sollis on LinkedIn
Gerard Cohen, who drives the Atlassian Design System Accessibility Team, joined us in the latest episode of our HearSay podcast. Gerard has worked as a Digital Accessibility Leader and Team Builder for popular platforms like Jira and Trello and even Twitter. He discusses the catalyst accessibility can be when prioritized in business settings and the benefit the effort has for both businesses and the disability community alike.HearSay is an AudioEye series dedicated to the heroes of accessibility who are paving the way, building an inclusive future, and making a difference in the lives of people with disabilities. ——View transcript: https://aeurl.xyz/hearsay-podcast-with-gerard-cohen-transcript ——HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In this episode of HearSay, we're joined by Tom Wlodkowski, Vice President of Accessibility at Comcast and former Director of Accessibility at AOL. Tom's career has been uniquely positioned at the intersection of internet, broadcast, and cable television. He's credited for creating the industry's first set-top box interface as well as designing multiple accessible interfaces for the web. He discusses these innovations and more in this episode of HearSay. HearSay is an AudioEye series dedicated to the heroes of accessibility who are paving the way, building an inclusive future, and making a difference in the lives of people with disabilities. Show Notes:Brief History of Digital AccessibilityThe Ultimate Accessibility User Testing GuideEssential WCAG Checklist——View transcript: https://aeurl.xyz/hearsay-podcast-with-tom-wlodkowski_transcript——HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In this episode of HearSay, we're joined by Gareth Ford Williams, the former Head of Accessibility at BBC, who discusses the importance of data in digital accessibility. He discusses how data can be used to create a culture of accessibility within organizations and improve digital accessibility for individuals with disabilities. HearSay is an AudioEye series dedicated to the heroes of accessibility who are paving the way, building an inclusive future, and making a difference in the lives of people with disabilities. ——View transcript: https://aeurl.xyz/hearsay-podcast-with-gareth-ford-williams-transcriptHearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.Instead ask, "What problem is this solving for my customer?" And explain it in their language.That's one strategy inspired by Michael Crichton that we're exploring today with the CMO of Promo.com, Joel Horwitz. Together, we talk about writing in layman's terms, thoroughly researching the problem you're trying to solve, and learning something new about marketing every day.About our guest, Joel HorwitzJoel is an experienced High-Tech Marketing professional with a diverse background in data science & engineering, product strategy and digital marketing. Prior to Promo.com, he was the Chief Marketing Officer of AudioEye where he led the Go-To-Market team with a Product-Led Growth Strategy that helped grow the company from less than 300 customers to over 30,000 in a year. Prior to that, at IBM, he championed the value of a Digital Go-To-Market as the Global Vice President of Strategic Partnerships and Digital Offerings for IBM's Digital Business Group. In addition, his extensive background in Data + AI has helped him lead breakthrough customer experiences including the AudioEye Accessibility Solution, IBM Data Science Experience, Alpine Data Labs Modeler, Datameer Sheets for Hadoop, H2O.ai Sparkling Water, and more; through the introduction of platform partnerships, self-service offerings, and digital go-to-market.Joel holds an MBA in International Business from the University of Pittsburgh, an MS and BS in Nanotechnology from the College of Engineering at the University of Washington, Seattle, WA. He is a board member of NUMFocus, an advisor to a number of startups, and a volunteer in his local community. About Promo.comOriginally launched in 2016 as a B2B video creation and distribution platform, Promo.com has since won numerous awards, scored top customer reviews and has been deployed by Fortune 500 companies for social media marketing purposes for 10,000+ Brands. Promo.com's latest product, PromoAI Copilot, soft-launched in October 2023, gaining over 1,000 customers who are now using the Promo.com Platform. Its latest product, PromoAI Copilot is now available at Promo.com or on the OpenAI GPT Store.About Michael CrichtonMichael Crichton is the late award-winning author, screenwriter and filmmaker, having passed away in 2008. He's most known for having written Jurassic Park and having created ER. He was incredibly prolific. So he's also known for books, movies and TV shows like The Andromeda Strain, The Lost World, Westworld, and all the other Jurassic movies (Jurassic Park III, Jurassic World, etc.) He also wrote frequently under the pseudonym John Lange of Jeffery Hudson. He has sold 200 million books, and his books have been translated into 38 languages, and 13 of them have been made into movies. He has an Emmy and a Peabody among other awards.What B2B Companies Can Learn From Michael Crichton:Write in layman's terms. Even when it's a highly technical product or concept, write so the general reader can understand your topic. Joel says, “What makes Michael Crichton remarkable is his ability to explain highly complex and difficult ideas in a way that a nine year old can understand them. If you're in the high tech industry, you're working with cryptocurrencies, blockchain, artificial intelligence, machine learning, or large language models. All this stuff is very difficult to understand if you're a novice. So if you can communicate these ideas and not just explain them for what they are, but then to try to compel somebody to be interested in these ideas and then extrapolate a whole story and a whole vision of where this could take us, that to me is Remarkable.”Thoroughly research the problem you're trying to solve. Become an expert on the topic and then teach your audience about it. Explaining how your product solves the problem in detail and backing it up with research builds credibility as well as drives engagement and conversion. Joel says, “Ultimately, marketers are teachers. What are we really doing with content marketing? We're teaching people about how to think about a particular product area. A lot of the work goes into really making sure you've got the problem right that you need to solve. Not as much on the solutioning side. Usually it's like, ‘What is the problem that we're trying to actually solve here?' And researching that.” And he adds, “Not just reading, but actually, for example, going to the location or going out and actually talking to customers.”Learn something new about marketing every day. Ask questions and be intensely curious. Learn from your peers, from Google searches, or subscribe to a newsletter like Harry Dry's, Devin Reed's or Emily Kramer's. Joel says, “Constantly be learning, coming into things with a beginner's mindset. I think that's another big thing Michael Crichton does well. He asks a lot of good questions. My grandfather told me the smartest men and women ask the best questions. They act as if you don't know something because that's how you learn.”Quotes*”I was never one for the big unveil. I've always been like, ‘All right, what are the things that we can incrementally change and test to see if we're moving things in the right direction?'” - Joel Horwitz*”I think we often think of, ‘Who's that one ideal customer profile or who's that one champion that we need to target?' But these decisions, especially B2B, they're never made by a single person. It's almost always a team. And so it's really helpful for me to think about, ‘Who are the different personalities in the room that I'm speaking to?' Because I think if you can convince them or they can all see kind of their own story, their own journey, and how this product or how the solution is going to help them, I think you have a much better chance of getting their attention.” - Joel HorwitzTime Stamps[0:55] Meet Joel Horwitz, CMO of Promo.com[1:35] Why are we talking about Michael Crichton?[5:41] What does Joel's work at Promo.com entail?[8:27] Who is Michael Crichton?[13:22] What was Michael Crichton's creative process?[17:35] What makes Michael Crichton remarkable?[32:56] What B2B marketing lessons can we take from Michael Crichton?[50:13] What have Joel's favorite campaigns been over the years?[53:10] What's next for Promo.com?LinksLearn more about Michael CrichtonConnect with Joel on LinkedInLearn more about Promo.comAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode of HearSay, Joyce Bender, CEO, President, and founder of Bender Consulting Services as well as the Bender Leadership Academy, shares her journey of advocating for employment for people with disabilities and her personal experience as an Advisor for AudioEye.——HearSay is produced by Sojin Rank, Mike Barton, and Sean Bradley. Edited by Grant Lemons.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In this episode of HearSay, Don Torrez of CivicPlus shares his journey of advocating for accessibility within the local government space, proven strategies for municipalities, and his personal experience partnering with AudioEye.——HearSay is produced by Sojin Rank, Mike Barton, and Sean Bradley. Edited by Grant Lemons.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In this episode of HearSay, Mike Paciello, Chief Accessibility Officer at AudioEye, discusses his journey in the digital accessibility industry—from founding the Web Accessibility Initiative that led to the creation of the today's global standards, to his unwavering commitment to advancing the rights of persons with disabilities over the past several decades. He explores the changing industry landscape and the steps businesses must take in order to ensure an inclusive and equitable future.——HearSay is produced by Sojin Rank, Mike Barton, and Sean Bradley. Edited by Grant Lemons.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
In this inaugural episode of HearSay, you'll hear from Sean Bradley, Co-Founder of AudioEye, about his journey into the startup world, some big roadblocks to success, and how he and the AudioEye team found success.——HearSay is produced by Sojin Rank, Mike Barton, and Sean Bradley. Edited by Grant Lemons.HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.
Ep 472 - The Importance of Workplace Accessibility Guest: Joel Dembe By Stuart McNish “Accessibility” is a word that you hear more of, and for good reason. Canadian Paralympian Joel Dembe says, “Being accessible is essential when creating a strong and inclusive workplace and society. And it's good business. It's good business in so many ways – namely it's good for the bottom line.” According to Jason Keck, the CEO and Co-Founder of Broker Buddha, “Diverse and inclusive companies are 35% more likely to surpass their competitors.” Joel Dembe adds, “Companies with diverse workplaces are six times more likely to be innovative and anticipate choppy headwaters and then adapt to meet new opportunities.” According to the Web Accessibility Platform, AudioEye, “more than 1.3 billion people, that's one in six people who live with some type of a disability.” Joel Dembe points out, “ I often tell business leaders we have to see disability as an economic opportunity.” We invited tennis and accessibility champion and RBC Senior Manager of Communications Joel Dembe to join us for a Conversation That Matters about removing barriers.
Ep 472 - The Importance of Workplace Accessibility Guest: Joel Dembe By Stuart McNish “Accessibility” is a word that you hear more of, and for good reason. Canadian Paralympian Joel Dembe says, “Being accessible is essential when creating a strong and inclusive workplace and society. And it's good business. It's good business in so many ways – namely it's good for the bottom line.” According to Jason Keck, the CEO and Co-Founder of Broker Buddha, “Diverse and inclusive companies are 35% more likely to surpass their competitors.” Joel Dembe adds, “Companies with diverse workplaces are six times more likely to be innovative and anticipate choppy headwaters and then adapt to meet new opportunities.” According to the Web Accessibility Platform, AudioEye, “more than 1.3 billion people, that's one in six people who live with some type of a disability.” Joel Dembe points out, “ I often tell business leaders we have to see disability as an economic opportunity.” We invited tennis and accessibility champion and RBC Senior Manager of Communications Joel Dembe to join us for a Conversation That Matters about removing barriers. Learn More about our guests career at careersthatmatter.ca Join me Oct 10 for Conversations Live - A Vancouver Sun Town Hall: Workplace Accessibility https://www.conversationslive.ca/
#156 The web accessibility community is in an uproar about the AudioEye lawsuit against 30-year accessibility champion Adrian Roselli for his criticism of their overlay product.
Sarah Healy, Digital Design Manager at Women Who Code, interviews Katherine Cuellar, JavaScript Implementation Manager at AudioEye. They discuss why accessibility is important to Katherine, the experience of moving from a contracted position to an employee in management, and the benefits of creating an LLC if you are a contracted employee.
Start-ups often preach speed over execution. And it makes sense: “Take the disciplined, thoughtful approach” doesn't really pop off the wall next to your ping pong table.But that's also because the disciplined approach is hard. Moving fast is easier.On this episode, our guest Rupert Dallas is someone whose discipline I really admire. Rupert is the VP Revenue Operations at AudioEye, an accessibility platform that helps businesses build inclusive and compliant websites, mobile apps, and digital documents.In our conversation, Rupert and I talk about how the responsibilities of operators has evolved, we use the partnership between RevOps and Data Teams as a model for how Ops can and should leverage available resources, and if you stick around, you'll hear Rupert offer one of the more thought-provoking comparisons of how different types of Operators approach their work.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz and LinkedIn.
Joyce welcomes Alisa Smith, Accessibility Evangelist, at AudioEye and Scott Hammerstrom, Manager of Programs and Partnerships with Bender Leadership Academy. The guests will discuss AudioEye's partnership with Bender Leadership Academy as a sponsor of the DigitalAccess@Work program to increase job opportunities in the field of digital accessibility for individuals with disabilities. DigitalAccess@Work provides students with disabilities an overview of the impact of digital accessibility on the lives of people living with disabilities, while offering an opportunity to explore digital accessibility testing as a career opportunity. DigitalAccess@Work is currently offered as a summer program to individuals living with disabilities.
Joyce welcomes Alisa Smith, Accessibility Evangelist, at AudioEye and Scott Hammerstrom, Manager of Programs and Partnerships with Bender Leadership Academy. The guests will discuss AudioEye's partnership with Bender Leadership Academy as a sponsor of the DigitalAccess@Work program to increase job opportunities in the field of digital accessibility for individuals with disabilities. DigitalAccess@Work provides students with disabilities an overview of the impact of digital accessibility on the lives of people living with disabilities, while offering an opportunity to explore digital accessibility testing as a career opportunity. DigitalAccess@Work is currently offered as a summer program to individuals living with disabilities.
Happy Friday, Rowlett! Here's your top news and highlights for the week of December 9: Upcoming Events: The Light up Rowlett Holiday Decor awards voting has kicked off! Vote for your favorites through December 15th. More info here: https://bit.ly/3iQs773 The Rowlett Public Library is hosting a Gingerbread House making contest on Saturday, December 10 at 11am! The library will be supplying all supplies. For questions, reach out to the Library! On Monday, December 12th, the Library is hosting Maker Monday at 6:30 pm- This month we will make charcuterie boards using woodburning tools. Perfect for all of the upcoming holiday events. On Tuesday, December 13th from 7:30-9:30am You're invited to Coffee with cops at the Panera Bread on 66 they're also taking new and unwrapped toy donations for the Rowlett Police Association Toy Drive. We hope to see you there! Here are some highlights from this week! At Tuesday nights City Council meeting, A petition to seek membership in the North Texas Municipal Water District was formally approved by the Rowlett City Council. Learn more here: https://bit.ly/3uBZVqV Also at Tuesday night's city council meeting, Officers Pierson and Webb were presented with the Police Department's Life-Saving Award for their actions on July 5 of this year. Read the full story here: https://bit.ly/3HmSyvi We had a successful 12 days of Christmas! Watch the Parade recap here: https://bit.ly/3PcuDAs This week we enhanced website accessibility on Rowlett.com with the inclusion of AudioEye. AudioEye will optimize the Rowlett.com user experience for people of different abilities! Check it out for yourself. Subscribe to the Friday @ 5 Newsletter here: https://bit.ly/3SyecPu If you wish to suggest a topic, guest, or have a question- Please email Hannah Rabalais at podcast@rowlett.com or reach out online: rowlett.com/podcast https://www.facebook.com/CityofRowlettTexas https://www.youtube.com/user/RowlettTexasVideo https://www.instagram.com/cityofrowletttexas https://twitter.com/RowlettTexas https://www.linkedin.com/company/city-of-rowlett/
AudioEye is an industry-leading digital accessibility platform delivering trusted ADA and WCAG accessibility compliance at scale. Through patented technology, subject matter expertise, and proprietary processes, AudioEye is eradicating all barriers to digital access, helping creators build accessible content and supporting them with ongoing advisory and automated upkeep. AudioEye helps everyone identify and resolve issues of accessibility and enhance user experiences.
My guest on the show today is Dr. Carr Bettis, Executive Chairman of AudioEye (NASDAQ: AEYE). AudioEye is a digital accessibility platform delivering ADA and WCAG compliance at scale. By combining technology and subject matter expertise, AudioEye is helping companies and content creators solve every aspect of web accessibility—from finding and resolving issues to navigating legal compliance, to ongoing monitoring and upkeep. AudioEye delivers automated remediations and continuous monitoring for accessibility issues without making fundamental changes to website architecture, source code, or browser-based tools. AudioEye's thesis is a relatively simple and painfully obvious problem on so many levels that needs a solution. We talk about this and: AudioEye's technology platform to make the digital landscape fully accessible for all participants Capital allocation decision making process; and, What investors get most confused about with the company. With that, please enjoy my conversation with Dr. Carr Bettis, Executive Chairman of AudioEye. For more information about AudioEye, please visit: https://www.audioeye.com/ This podcast was recorded and is being made available by SNN, Inc. (together with its affiliates and its and their employees, “SNN”) solely for informational purposes. SNN is not providing or undertaking to provide any financial, economic, legal, accounting, tax, or other advice in or by virtue of this podcast. The information, statements, comments, views, and opinions provided in this podcast are general in nature, and such information, statements, comments, views, and opinions, and the viewing of/listening to this podcast are not intended to be and should not be construed as the provision of investment advice by SNN. The information, statements, comments, views, and opinions expressed in this podcast do not constitute and should not be construed as an offer to buy or sell any securities or to make or consider any investment or other course of action. The information, statements, comments, views, and opinions expressed in this podcast (including by guest speakers who are not officers, employees, or agents of SNN) are not necessarily those of SNN and may not be current. Reference to any specific third-party entity, product, service, materials, or content does not constitute an endorsement or recommendation by the SNN. SNN assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this podcast or the compliance with applicable laws of such materials and/or links referenced herein. The views expressed by guest speakers are their own and their appearance on this podcast does not imply an endorsement of them or any entity they represent. SNN does not make any representation or warranty as to the accuracy or completeness of any of the information, statements, comments, views, or opinions contained in this podcast, which may include forward-looking statements where actual results may differ materially. SNN does not undertake any obligation whatsoever to provide any form of update, amendment, change, or correction to any of the information, statements, comments, views or opinions set forth in this podcast. SNN EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. By accessing this podcast, the listener acknowledges that the entire contents and design of this podcast, are the property of SNN, or used by SNN with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this podcast may save and use information contained in the podcast only for personal or other non-commercial educational purposes. No other use, including without limitation, reproduction, retransmission, or editing of this podcast may be made without the prior written consent of SNN.
We welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's websites:Label your buttonsOrganizing your content by having clear and distinct headingsinclude text descriptions for your displayed picturesWhile doing this, remember, it's not about just getting all the information but creating an equivalent experience. There are 1 billion people worldwide with disabilities where digital accessibility is a real hindrance to purchasing. Alisa partners with AudioEye leadership to provide strategic direction to the teams who create their accessibility solutions.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
Blind Bargains Audio: Featuring the BB Qast, Technology news, Interviews, and more
We last caught up with AudioEye on the CSUNATC19 Exhibit Hall floor with news of their advancement into the kiosk access space. The internet has evolved a lot in the 2+ years since that interview and that is where J.J. starts with Dominic Varacalli, President, of AudioEye. The pair discuss the hot button topic of overlays, user testing and how the company is educating their customers to understand that access is a journey rather than a one and done service environment. If you are interested in joining the user testing program, visit this page for more information. Also, to obtain services, travel to the AudioEye website for more details. Blind Bargains Virtual Exhibit Hall coverage is Brought to you by AFB AccessWorld. For the latest news and accessibility information on mainstream and access technology, Apple, Google, Microsoft, and Amazon offerings, access technology book reviews, and mobile apps, and how they can enhance entertainment, education and employment, log on to AccessWorld, the American Foundation for the Blind's free, monthly, online technology magazine. Visit .
What is website accessibility? Why is website accessibility important? Elements impacting website accessibility. Benefits of having an accessible website. Recommendations and next steps. Document research and conversations. Get your website tested. Enlist the help of a digital marketing professional. Put a website accessibility plan together. Maintain and review periodically.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
Accessibility expert Adrian Roselli comes on the show to share his story, and talk about the questionable implications of the now-popular “accessibility overlay.”
Digital Accessibility with AudioEye's Ty D'Amore hosted by Carden Wyckoff Transcript https://rb.gy/kjxyrz What is digital accessibility? Courtesy of https://mk-sense.com/: "Just as ramps, braille signs, and audible pedestrian systems help people with disabilities better navigate the physical world, accessible web design removes barriers that prevent full use of digital information. Some common modifications include: Adding alt text descriptions to images Using sufficient color contrast Captioning video files Allowing the option to turn off animation, which can affect people with seizure disorders Designing to support simple navigation and logical site structure Beyond the disabled population, WCAG guidelines can help all users have a better experience. For example, video captioning benefits the hearing impaired – and users in loud environments or those who prefer to keep their sound off (e.g., when watching on a cell phone). Adequate contrast helps anyone see a screen better in bright sunlight. And easy navigation benefits everyone." Who is Ty D'Amore? At AudioEye, Ty is focused on the importance of making digital content more accessible and more usable for more people. He is a leader in the accessibility space and vocal advocate for digital inclusivity. Ty specializes in managing the seamless integration of AudioEye into third-party platforms and possesses an in-depth understanding of the legal and technical demands of ADA-related digital accessibility requirements. He participates on the Member Committee of the International Association of Accessibility Professionals and is involved with the mentoring program for the Rising Leaders of the U.S. Business Leaders Network. In this episode Ty and Carden talk about: What is web accessibility and why it's important Comparison of web accessibility to the built environment Moving your mindset beyond compliance as a checklist Pushing 3rd parties to be accessible Tactile tips for the various content creators What is AudioEye and what they're doing in the space of web accessibility Quotable Tweets: "Web accessibility is the digital ramp to websites""Assistive technology allows the ability to read a website" "Technology gives individuals w disabilities independence" Resources: Connect with Ty D'Amore on Linkedin https://www.linkedin.com/in/tyler-damore-4829b895/ Follow Carden on Instagram @freewheelinwithcarden Find Carden everywhere Special thanks to my producer Jonathan Raz on Fiverr.com Use referral code 'Carden' when downloading iAccessLife mobile app.
On the show today I have Tyler Damore, VP at AudioEye. Listen in while we talk about what it's like to be in on the very early stages of a tech company. He tells us how setting incremental goals was a key to success, and how the mission of making the web a more accessible place for those with disabilities helps to motivate him. Check out AudioEye online.Visit our Career Yak Website and join our email list.Music by Scandinavianz, song Wonderland (instrumental)Free Sales Resource: Sales Activity Tracker
Our guests for this week’s bonus episode are Joel Horwitz of AudioEye and Dave Johndrow from Misericordia University who talk about the importance of digital accessibility work for higher education and how to get started. --- This episode is sponsored by Degree.Me, a one-stop college research tool for students. If you work for a college or university, you’ll want to learn all about their ability to connect you with the right students at a budget friendly price. To find out more, please visit Degree.Me/HEG --- Subscribe and listen via Apple Podcasts, Stitcher, or Spotify. Find the full show notes at higheredgeek.com/podcast We have a merch shop! Go find tons of cool gear and support the show at our storefront. --- Music by pond5.com
In this episode of TAG Data Talk, we talk with Dr. Tony Hoang, Director of Machine Learning at AudioEye, Inc., about the History, Future, and Concerns with Artificial Intelligent Solutions.
On this episode of 'Inbound & Down,' host Jon Sasala chats with Alex Swerdlow, PPC Director at OpenMoves. The two cover the fundamentals and best practices for beginning a PPC campaign. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about getting started with PPC? Send them to inbound@moreycreative.com. Show Notes: OpenMoves Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinking about the people who needed those ramps before they were built? While today, we can’t imagine an intersection or sidewalk without a ramp, the same cannot be said for the internet. On this episode of Marketing Trends, Joel, the Chief Product Officer of AudioEye, discusses why it’s time for companies to start complying with ADA regulations everywhere on the web. Plus he explains the importance of compliance and why his team is making it easy for companies not to be complacent. 3 Key Takeaways Digital accessibility is not a matter of compliance, it’s a matter of integrity Accessibility is viewed as an add-on or overhead by marketers and a check on the website development list — but it should be more than that Marketers need to get more creative in order to reach their target audience --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
On this episode of 'Inbound & Down,' host Jon Sasala chats with Content Marketing Practitioner at Social Media Hat/Blogging Brute and Brand Evangelist at Agorapulse, Mike Allton, about becoming a marketing influencer and how he leveraged his interests for professional growth. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about content creation? Send them to inbound@moreycreative.com. Show Notes: Social Media Hat Blogging Brute Agorapulse Mike Allton Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the CEO and Founder of Podchaser, Bradley Davis. Davis explores journey of creating the platform with his co-founder ColevRaven, what Podchaser has in store for the future and shares his take on the state of the podcasting world overall. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about podcasting? Send them to inbound@moreycreative.com. Show Notes: Podchaser Bradley Davis Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
On this episode of 'Inbound & Down,' host Jon Sasala sits down with marketer, podcaster and author, David Bain to discuss his book Marketing Now, and his experience turning hours of audio/video interviews into said book. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about any marketing tips discussed? Send them to inbound@moreycreative.com. Show Notes: Marketing Now Book Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the Go-to-Market Lead (Web & CMS Hub) for HubSpot, Luke Summerfield to chat about the brand new CMS Hub and his Growth Driven Design initiatives. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about the new CMS Hub? Send them to inbound@moreycreative.com. Show Notes: Growth Driven Design Growth Driven Design Certification Growth Driven Design Agency Certification HubSpot CMS Hub Why You Should Build Your Website on the HubSpot CMS Hub HubSpot CMS Themes Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
On this episode of 'Inbound & Down,' host Jon Sasala sits down with the founder of Global Accessibility Awareness Day (GAAD), Joe Devon, to discuss the event's inception and how individuals and businesses alike can participate. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about making your website accessible? Share them at inbound@moreycreative.com. Show Notes: Diamond Agency 13 Letters podcast with Haben Girma: The Deaf-blind Lawyer Teach Access AccessU Deque University GAAD Pledge Be My Eyes Addressing Accessibility: Shifting From Defensive to Proactive Understanding Website Accessibility and ADA Compliance Global Accessibility ‘Appreciation’ Day. Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
On this episode of 'Inbound & Down,' host Jon Sasala sits down with CEO of ClickFlow, Eric Siu, to discuss strategically increasing your content output. This episode of Inbound & Down is sponsored by AudioEye. Their automated technology provides the foundation for barrier-free access to the web. Learn more about AudioEye and the importance of digital accessibility, today. -- Do you have questions about repurposing your content? Send them to inbound@moreycreative.com. Show Notes: HubSpot Email Signature Generator ClickFlow Content Decay Tool Adding Schema to a HubSpot Website Marketing Now Connect: Facebook Twitter Instagram LinkedIn YouTube Blog
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 18 & 19 Finale Get the book here: https://amzn.to/36BWaoq Barrington J Bayleys second book outline: http://oivas.com/bjb/ageadventure.html If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 17 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 16 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 15 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 14 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 13 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 12 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 11 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 10 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 9 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 7 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 8 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 5 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 4 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 6 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Preview Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 2 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 3 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
#Warhammer #40k #audio Eye Of Terror by Barrington J Bayley Chapter 1 Get the book here: https://amzn.to/36BWaoq If you would like to support the channel become a member https://www.youtube.com/channel/UCz-zxjO6L6FpypwA2iyQ4pg/join or see the links below. Thanks! Emperor Protects! -----------------------Affiliate links-----------------------------
IntroAs a website development company, VGM Forbin is always working to create websites that are accessible for all online users. We follow the Web Content Accessibility Guidelines (WCAG) to ensure web access to all users including those who require the use of assistance devices. We’ve recently committed to a Web Accessibility partnership with a company known as AudioEye, that conforms to WCAG guidelines and will aid us in holding ourselves accountable for digital accessibility.What is WCAG Compliance?The Web Content Accessibility Guidelines (WCAG), created by the World Wide Web Consortium (W3C), are a set of standards that ensure the internet is a more inclusive and accessible space for everyone. It’s a set of formal guidelines that allows site owners, writers, designers and developers to create accessible web content for website users of all abilities. The guidelines state that digital content must be perceivable, operable, understandable and robust in order to be accessible to all users.This Episode’s guest is the Partner Program Manager at AudioEye, Shenyse Lujan.What is AudioEye?AudioEye was founded in 2005 by a set of brothers, Sean and Nathan Bradley. Nathan was diagnosed with a degenerative eye disease. Because of this they began to start thinking about how Nathan's ability to access the internet is going to change over the next 10 or 15 years. They founded AudioEye with the belief that equal access to digital content was the right of everyone. AudioEye is a fully managed end to end accessibility solution whose mission is focused on eradicating all barriers to digital accessibility.How does AudioEye contribute to the accessibility of websites?Utilizes JavaScript that is embedded in the global footer of the website and gives the ability to manipulate the DOM(Document Object Model) and re-mediate errors of accessibility. Some examples of this are adding alternative text to images to help someone who is blind and uses a screen reader, tab focus for someone with motor skill disability who is utilizing the tab key, the ability to pause a carousel image for someone with a cognitive disability, and much more.WCAG and ADA standards are always changing, how does AudioEye stay up to date with those changes and implement them on websites?WCAG is the primary focus of AudioEye so it is always something that is at the forefront of everything they do. They are constantly changing and updating their standards so that their clients’ website is adhering to the latest changes of the law and is accessible for all users.How does AudioEye compare to other similar services available out there?Some companies are only providing the front-end toolbar and web enhancement tools but don’t provide that back-end maintenance to ensure that the website is accessible. Many digital accessibility companies are only pointing out what should be changed but AudioEye is pointing out the issues and also re-mediating them. AudioEye also tests the websites with different devices that are going to be used by people with disabilities. Sites are tested by someone using a screen reader or other assistance devices to ensure that the changes that are made are being tested by the devices that they are meant for.How do Forbin website customers benefit from the partnership with Audioeye?AudioEye works very closely with developers at Forbin when sites are being developed so that from the beginning a site is following WCAG standards and always improving. Forbin has its own website platforms and AudioEye meets quarterly with Forbin developers for training sessions to ensure that the Forbin development team is up to date with all WCAG standards. This ensures that the development team at Forbin is equipped with the right tools to make the best improvements for web accessibility. Shenyse Lujan:Partner Program ManagerCertified Professional in Accessibility Core Competencies (CPACC)slujan@audioeye.comhttps://www.audioeye.com/marketplaceMobile: 520-425-1783 Sean Dever:Web Marketer/SEM Strategistseand@forbin.comhttps://www.forbin.com/
On the show, Scott kicks off the show by talking with our featured guest Nathaniel T. Bradley who is the CEO and Founder of Data Vault. Nathaniel is the named inventor of several phonetic and navigational patented inventions known as AudioEye. Data Vault enables you to monetize and maximize the value of data you already […]
Joyce welcomes Todd Bankofier, CEO of AudioEye, Inc. AudioEye provides enhanced web access and usability for its customers. AudioEye's custom and proprietary Digital Accessibility Platform testing suite automatically detects Section 508 and Web Content Accessibility Guidelines (WCAG 2.0) access criteria violations and details best practices to remediate issues. Mr. Bankofier will discuss how AudioEye is helping companies improve digital accessibility.
Today on Device Squad, the podcast for the mobile enterprise from Propelics, Steve speaks with Sean Bradley Co-Founder & CTO at AudioEye about how AudioEye enhances the user experience to help make digital content more accessible for those with disabilities. This episode answers the following questions, and many more: What is accessibility and what are its principles? When did accessibility first become recognized as a need to be addressed? What were some of the early attempts at accessibility like? What is the Americans with Disabilities Act? What disabilities does accessibility accommodate? Are there established UI/UX rules around accessibility and what are they? What are the compliance requirements? How do Apple’s accessibility features compare to Windows? Are they the same? Who is required to meet these requirements? What are the top accessibility tools available? What are the web content accessibility guidelines? How does Accessibility testing work? What is AudioEye's mission? What is the AudioEye Digital Accessibility Platform? What does being Certified by AudioEye mean? What is AudioEye looking at in the future?
Joyce welcomes Todd Bankofier, CEO of Audio Eye, Inc. AudioEye provides enhanced web access and usability for its customers. AudioEye's custom and proprietary digital accessibility platform testing suite automatically detects Section 508 and web content accessibility guidelines (WCAG) 2.0 success criteria violations and details best practices to remediate issues. Mr. Bankofier will discuss how Audio Eye is helping companies improve digital accessibility including its work making Bender Consulting Services' iDisabilityTM Enterprise-Wide eLearning Solution (iDisability™) product digitally accessible.
Joyce welcomes Todd Bankofier, CEO of Audio Eye, Inc. Incorporated in 2005, AudioEye provides enhanced web access and usability for its customers. AudioEye's custom and proprietary Digital Accessibility Platform testing suite automatically detects Section 508 and Web Content Accessibility Guidelines (WCAG 2.0) success criteria violations and details best practices to remediate issues. Mr. Bankofier will discuss how Audio Eye is helping companies improve digital accessibility.
How can we give more people with hearing and visual impairments access to digital content? Dr. Carr Bettis, Chairman of AudioEye (OTCQB: AEYE) explains how the company is providing technology that solves accessibility issues.
Joyce welcomes Todd Bankofier, CEO of Audio Eye, Inc. Incorporated in 2005, AudioEye provides enhanced web access and usability for its customers. AudioEye's custom and proprietary Digital Accessibility Platform testing suite automatically detects Section 508 and Web Content Accessibility Guidelines (WCAG) 2.0 success criteria violations and details best practices to remediate issues. Mr. Bankofier will discuss how Audio Eye is helping companies improve digital accessibility.
Joyce welcomes Dr. Carr Bettis, chairman of the board and executive chairman of AudioEye, Inc. Also on the show will be Todd A. Bankofier, a member of AudioEye's advisory board. Incorporated in Tucson, Arizona in 2005, the company focuses on achieving Web access equality and usability for all people, through technological expertise and innovation. Both men will discuss their roles in the organization and explain how their company can help business comply with Section 508 of the Rehabilitation Act, which requires federal contractors to make their websites accessible to all people with disabilities.
We bring you a wide variety of information on MainMenu this week including several interviews from the recent AFB Leadership Conference, and three presentations from David Woodbridge. David Woodbridge of our MainMenu staff starts out this week with a demonstration of using audio description on Netflix. MainMenu co-producer of MainMenu interviews a representative of Audio Eye about their new software to improve your access to the web. Next we hear a demonstration of one of the new features in the upcoming Keysoft 9.5 software release for the BrailleNote Apex from Humanware. Jeff Bishop interviews a representative from Verizon about Vela Sense for Verizon smartphones. David Woodbridge demonstrates the Apple Watch Companion App for your iOS device. Jeff Bishop finds out what is new at the American Printinghouse For the Blind. David Woodbridge shows us how to password protect a folder on our Mac. Jeff Bishop interviews a representative from Ambutech about the latest new products and upgrades in their fine line of canes. And, Jeff Bishop interviews a representative from the Hadley School for the Blind about their new course on UEB. What a lineup of valuable information. And, you will hear it all on MainNenu this week.
CEO Todd Bankofier of AudioEye, Inc. (OTCQB: AEYE), joins host Everett Jolly to talk about the companies maturation in the market for website accessibility technology. OTCQB: AEYE # Ally managed service # automated technology # Web Content Accessibility Guidelines 2.0 # SAaS
Everett Jolly Interviews Todd Bankofier, CEO of Audioeye, Inc. (AEYE), and they discuss how they're transforming digital media for those with accessibility issues. -- Visit https://upticknewswire.com for more interviews and the latest penny stock news -- We are pleased to share the following UPTICK Network Stock Day Radio Show and Podcast content. The CEOs interviewed on Stock Day did not incur any charges for their time with Uptick CEO Everett Jolly. Uptick staff is always looking for exciting companies to bring to our interested readers and listeners. Contact us at (602) 441-3474 if you would like further information on the UPTICK Network or Uptick services.
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