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Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson.About Molly:Public relations expert Molly McPherson knows how to handle a crisis. Molly served in the external affairs office at the Federal Emergency Management Agency (FEMA) where she introduced the agency's first digital media efforts in response to the public backlash from the Hurricane Katrina response. As Director of Communications for Cruise Line International Association in Arlington, Virginia, Molly handled the official media responses related to maritime security during the 9/11 attacks and the norovirus outbreak on cruise ships in 2002. Molly is the host of the Indestructible PR Podcast bestselling author of the book Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis, and creator of a popular TikTok account that makes PR crises easy to follow and easy to avoid. This year she was Adweek Creative Visionary Award Winner: Careers Creator of the Year.Topics covered: - Pop culture and PR- From FEMA to TikTok- Crisis communications fundamentals- The importance of monitoring social media- Advice for young professionalsActions to take:- Be open to change- Live by your principles- Use social media wiselyResources mentioned: - Southwest Key Programs- Hispanic Women's Network of Texas- Fierce Mujeres- Hispanic Public Relations Association (HPRA)- Molly's TikTok- The Muppets Mayhem- Grimace Challenge- Tide Pod Challenge- Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications- PR Pro Gear
A Fresh Story, season 3, episode 11 What's the relationship between crisis control, public relations, and divorce? Well, a lot! We had the immense pleasure of chatting with the fantastic Pop Culture and PR Expert Molly McPherson about communications, social media, public relations, and how to navigate our inner resilience during our own personal crises. It's a beautiful conversation about the intersection between our public personas, our private crises, and how we come out the other side stronger and more resilient. Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience. In addition to hosting the podcast "The Indestructible PR® Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA's Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press. On a personal note, Molly is a mom of four wonderful children (now all young adults!). She prioritizes her relationships with her kids by cheering them on at their hockey games, soccer games, and theatre events, as well as attending family events at their schools and universities. Molly enjoys running, and is currently training for a half marathon! Check out more from Molly on her website, Instagram, and Twitter, and of course TikTok. Listen to Molly's podcast here, too!
In today's episode I am joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her. I just know her as my first stop when a brand or celebrity is in the news for reasons they'd rather not be. Molly is hilarious, warm, and witty and I'm absolutely thrilled and delighted that she's on the show today, talking about the #1 biggest mistake that brands make before, during, and after a public relations crisis and even dishing with me on my favorite topic — the online business family tree and the curious case of the SEO-optimized friendship (featuring personal brand celebs Rachel Hollis, Jenna Kutcher, and Amy Porterfield). But, more than anything, I appreciate how Molly always brings us back to our humanity and helps us see that public relations is just a fancy way of talking about human communication. On today's episode about cancel culture and personal brands in crisis, we discuss: Molly's next gig as the star of "PR CSI" and how punctuation can catch a culprit The biggest mistake brands make during a social media crisis The real reason Bud Light still hasn't recovered from backlash How to make a crisis go "poof!" and the 3 tenets of Molly's Indestructible PR framework Why Rachel Hollis' brand still hasn't bounced back, 2.5 years after Toilet Gate Molly's beef with Amy Porterfield and the online business family tree Why Colleen Ballinger (or was it Miranda Sings?) mistakenly believed her ukulele would win the day What do Molly's four Gen Z kids think about Mom being a TikTok sensation? The difference between social media vigilantes, bullies, and investigative reporters The problem with Reddit snark and parasocial relationships The other side of the cancel culture coin and the pot of gold at the end of the snark rainbow About Molly McPherson Molly reports on crisis communications and breaking news stories with a perfect blend of snark and heart. She has over two decades of experience in public relations, emergency management, and media. As a crisis pro, Molly previously worked at FEMA and as the Director of Communications for the Cruise Line International Association, where she managed media responses during major crises. Today, Molly is a crisis communications consultant, keynote speaker, and TikTok sensation. She hosts the Indestructible PR podcast and recently won the 2023 Adweek Creative Visionary Award for Careers Creator of the Year. Read the episode transcript, watch the YouTube video, and get the show notes on the Marketing Muckraking website here.
We have a special guest on the podcast today! Meet Molly McPherson, host of the Indestructible PR® Podcast. After 20 years of working in the public relations and news industries, Molly developed her Indestructible PR® framework to help companies write effective responses to public relations crises, especially those occurring online. She has worked for FEMA and the Cruise Line International Association and is the author of the book, ‘Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis.' She also runs a popular TikTok account, where she analyzes the latest PR crisis news. With Molly, our hosts April and Laura are discussing the latest trends shaking up the PR industry, including: actionable advice for brands to confront (and avoid) a crisis; tips for rising PR industry professionals seeking to level up their skills; and the role of AI in PR. In today's PR News segment, April and Laura dissect the ethical implications of using AI as a PR tool, with advice to leverage platforms like ChatGPT to improve efficiency and creativity without sacrificing quality. Follow Molly's work here: https://mollymcpherson.com/ Read the PR News of the Week here: https://www.prdaily.com/behind-the-scenes-on-the-pr-councils-guidelines-on-generative-ai/ Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://anchor.fm/prwinedown/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message
PR expert, Molly McPherson, joined us for a fascinating chat about managing your image. Molly is a nationally recognized expert in crisis public relations and pop culture. She hosts the podcast "Indestructible PR," and wrote the book "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis." She has worked with FEMA and was the Director of Communications for the Cruise Line International Association. She blew up on social media talking about public fallout in pop culture. After coming to grips with having a parasocial relationship with Molly, Jason talks with her about how comedians from Kevin Hart to Louis CK managed their media crises and much more! Molly's Website: https://mollymcpherson.com TikTok: @mollybmcpherson, @jasonfarrtoks YouTube channel: @MollyMcPherson, @ThereItis Instagram: @molly.mcpherson, @ThereItIsPod, @JasonFarrPics Twitter: @MollyMcPherson, @ThereItIsPod, @JasonFarrJokes Facebook: @ThereItIsPod
Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience.In addition to hosting the podcast "The Indestructible PR Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA's Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.Connect with Molly!TikTok: @mollybmcphersonTwitter: @mollymcphersonInstagram: @molly.mcphersonYouTube channel: @MollyMcPhersonMolly's Website: https://mollymcpherson.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com
Thousands honour Const. Shaelyn Yang as she is laid to rest Thousands honour Const. Shaelyn Yang as she is laid to rest. We hear from those who spoke at Const. Yang's funeral. Should Vancouver look at removing the Georgia & Dunsmuir viaducts Sarah Kirby-Yung, Vancouver City Councillor discusses whether or not the city of Vancouver would look at tearing down the Georgia & Dunsmuir viaducts. Should Vancouver amalgamate? Shachi Kurl, President of the Angus Reid Institute takes a look at if there is support for the amalgamation of Vancouver The federal government's plan to bring in 500,000 immigrants by 2025 The federal government's plan to bring in 500,000 immigrants by 2025 - Where will they settle? Nathan Cullen, Minister of Municipal Affairs discusses. Harassing elected officials in public - What is the incentive for running for office? Christy Clark, Former Premier of BC discusses her experiences with harassment from the public, while in office. The end of the cruise season Barry Penner, legal advisor to Cruise Line International Association discusses how this years cruise season fared Learn more about your ad choices. Visit megaphone.fm/adchoices
Barry Penner, legal advisor to Cruise Line International Association discusses how this years cruise season fared Learn more about your ad choices. Visit megaphone.fm/adchoices
Cruise News Briefing - December 25, 2020. The Cruise Line International Association released its 2021 outlook report. MSC Cruises extends the pause for a ship in Greece. Cruise stocks closed both up and down for CCL, NCLH, and RCL.
Cruise News Briefing - October 7, 2020. Royal Caribbean Group cancels a string of cruises through November. MSC Cruises also cancels most November cruises. The Cruise Line International Association commits to 100 percent testing. CCL, NCLH, and RCL stocks are up Tuesday.
In this episode, I talk with Adam Goldstein, Chairman of the Board of the Cruise Line International Association, to discuss:- How to follow your intention and connect to the future you desire- How to lead amidst chaos in an environment- How to remain patient and focused on what is immediately important - Overcoming a spinal-tumor and the doubts that people placed Adam's future
Cruise News Briefing - April 10, 2020 - PM UPDATE. Cruise ships might not sail again until July 19 over a new CDC No Sail Order. Cruise Line International Association comments on no sail order. Guests on a Princess Cruises ship will have to go to sea and self-quarantine with the crew.
We live in the time of the internet, where information travels at the speed of your WiFi connection or data plan. That’s just one reason communication is so important--because communication online isn’t anonymous and anything you post (or say, tweet, etc.) can and will be used against you. This week on the Confident Communications Podcast, I’m speaking with Diana Peterson-More, who has worn many hats over her varied career: author, attorney, corporate manager, executive officer, consultant and more. We talk about her new book, Consequential Communication in Turbulent Times: A Practical Guide to Leadership, which is a compilation of everything she’s learned in her professional career and how to apply that knowledge in your own life. I love her take on how to communicate with others, which she’s dubbed the Platinum Rule of Communication. It’s time we start thinking about what we want others to do with the information we give them and how they might receive our communication. Essentially, we need to focus on communicating the way the other person wants to be communicated with so we’re seen and heard. This is especially important if we’re leaders because employees who feel valued are more likely to help you work toward the bottom line. Mentioned in this episode Consequential Communication in Turbulent Times: A Practical Guide to Leadership If you’ve struggled with how to communicate online and how to avoid some of the pitfalls business leaders make, download my cheat sheet on the top five rookie mistakes. About Diana Peterson-More Over the course of her long career, Diana Peterson-More has been a practicing employment lawyer, a corporate manager, director, executive officer, and a sought-after consultant and guest presenter. Throughout her varied career, she has been fascinated by what motivates herself and others to achieve results, to determine their own unique definitions of success, and then to facilitate a roadmap to get there. You can follow her on her website. About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and public relations experience to develop the right plans and messaging for clients to protect and build their reputations. Molly is the host of the Confident Communications podcast and frequently speaks about crisis communications, public relations and social media crisis response to executives and organizations. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the belief that communicating trust and transparency both online and off is key to an organization's success in the modern age. Listen + subscribe on Stitcher or Apple Podcasts. © Molly McPherson 2019
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to develop the right plans and messaging for clients to protect and build their reputations. Molly founded the Communicate with Confidence Leadership Training Program and frequently speaks on crisis communications, public relations and social media. Molly was Director of Communications for the Cruise Line International Association in Arlington, VA. More recently, she worked with FEMA's Office of External Affairs during post-Hurricane Katrina efforts and helped launch their first social media program. She is firmly grounded in the 7 Co-op Principles that guide her training of CEOs, board directors, senior leadership & electric co-op employees.
When my guest Molly McPherson introduced herself in the Speaking Your Brand Facebook group and said one of her topics is helping women speak powerfully, I knew I had to have her on the podcast. Molly McPherson is a PR professional and speaker, with a focus on communicating in the digital age and crisis communication, helping her clients protect their reputations with proactive plans and messaging. In this episode, Molly and I talk about specific strategies we can use as women to come across more powerfully, whether it’s in person or in how we write. We also talk about the Kavanaugh hearings and the contrast between how Dr. Christine Blasey Ford and Brett Kavanaugh showed up and what that indicates about the emotional range women in public are expected and permitted to have vs. what men can do and what that means going forward. About My Guest: Molly Baker McPherson is an accredited PR professional with 20 years of experience in corporate and cooperative crisis communications and social media. She served as Director of Communications for the Cruise Line International Association, helped launch FEMA’s first social media program and worked in post-Hurricane Katrina’s FEMA Office of External Affairs. Molly speaks regularly about best practices for communicating in the digital age and crisis communication, helping clients protect their reputations with proactive plans and messaging. The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/94 Connect with Molly on her website at https://mollymcpherson.com/. Check out Molly’s free PDF at https://www.mollymcpherson.com/speakingyourbrand. Listen to Molly’s new podcast “Communicate with Confidence”. Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister Emma Gonzalez speech at March for Our Lives rally Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 20: Perfectionism, the Good Girl, and the Gremlins that Hold Us Back with Regena Garrepy Episode 40: Why Women Need to Speak Up and Roar with Sophia Eng Episode 46: We All Need a Wingwoman with Mia Scharphie Episode 92: Deconstructing My TEDx Talk - Why We’re Uncomfortable with Women in Power
Over the weekend, Cruise Line International Association hosted us aboard Oasis of the Seas to talk about their environmentally friendly 'Save the Waves' program. Rich Pruitt, Associate Vice President of Environmental Programs, Royal Caribbean International gave us a tour of Oasis and sits down for an exclusive one-on-one interview with us. Marine Scientist/Author Dr. Ellen Prager talks about the impact of cruise ships on the environment and her new book Sex, Drugs, and Sea Slime: The Ocean's Oddest Creatures and Why They Matter.