Speaking Your Brand

AI isn't just on the horizon - it's already here, reshaping how we work, connect, and show up in our businesses, no matter what industry you're in. In this episode, I share how AI has fundamentally changed how I run Speaking Your Brand, well beyond using tools like ChatGPT (though I use that too!).  I walk you through 4 powerful questions, originally posed by Wharton professor Ethan Mollick, that I've been reflecting on deeply and that can help you rethink your own services, content, and visibility. You'll hear: What I used to do in my business that AI now does better (and faster!) What seemed impossible a year ago that I can now do in a day How I'm democratizing access to our services with a new AI app we're building The exciting (and slightly eerie!) launch of my new companion podcast, Confident Speaker, written and voiced entirely by AI, trained on my content and brand voice Plus, you'll hear about my new live online program, Automate & Amplify with AI, where I'll teach you how to build the same time-saving, brand-building workflows I use every week - no coding required. Whether you're feeling excited, overwhelmed, or curious about AI, this episode will give you the clarity and inspiration to embrace what's possible (and to let go of what no longer serves you). Links: Show notes at https://www.speakingyourbrand.com/432/  Check out my new companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/  Join our Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/  Learn how we can work together on your thought leadership and signature talk: https://www.speakingyourbrand.com/work-with-us/coaching/  Article by Prof. Ethan Mollick: https://www.oneusefulthing.org/p/strategies-for-an-accelerating-future Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now in the AI Age

You've packed your presentation with data, insights, and value — but your audience isn't responding the way you hoped. If you've ever looked out and seen glazed-over eyes… or walked off stage and didn't get the results you wanted, this episode is for you. As a former software developer and technology strategist who has presented at countless conferences and meetups, I've learned what works — and what doesn't — when it comes to making technical or detail-heavy presentations land with impact. If you're in a technical field — technology, software, AI, science, healthcare, academia, finance - this episode is especially for you. I share 6 key strategies you can use today to make your presentations more engaging, memorable, and actionable — so you not only inform but also inspire your audience. You'll learn: 3 quick changes to make in your slide deck (these alone will change how your talk feels) Why your “About Me” slide should never be the first or second slide in your deck — and what to do first instead What your audience wants more than information How to incorporate storytelling so your data sticks  The “palm tree” method for organizing your talk (goodbye, content overload!) The one thing I never do anymore in technical talks — and what I do now (learned the hard way at a Microsoft event years ago)   Whether you're speaking to peers in your industry or to potential clients, you'll walk away from this episode with practical strategies to improve your next presentation. Links: Show notes at https://www.speakingyourbrand.com/431/  Let us give your presentation a makeover! Learn more at https://www.speakingyourbrand.com/work-with-us/presentation-makeover/  Want to create your talk from scratch? Book a VIP Day or join our Thought Leader Academy: https://www.speakingyourbrand.com/work-with-us/coaching/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 429: What Most Speakers Miss: 3 Secrets to Insightful and Inspirational Presentations Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now in the AI Age  

Have you ever wondered what it really takes to create, practice for, and deliver a powerful TED-style talk - especially one that's only 8 minutes long? In this episode, I'm joined by Diane Diaz, our lead speaking coach at Speaking Your Brand, as we take you behind the scenes of our recent TED-style speaking experience. We were invited to be part of a live event called ElleX, hosted by a women's entrepreneurship group at a local college.  We had only one week to prepare our full talks for the audition! Diane and I share: How we came up with our topics and aligned them with the theme The difference between a TED-style talk and a typical keynote or presentation How we approached “memorizing” our talks (spoiler: we didn't, exactly!) What surprised us about the experience (and what we'd do differently next time) Why it's essential to amplify who you naturally are on stage And… which of us has decided TED-style talks are not her favorite and what is

Have you ever walked away from a presentation thinking, “That was… fine,” but not truly moved, inspired, or motivated? Here's the truth: Most presenters mean well - they want to share valuable information - but they miss what truly makes a talk stick with the audience. In this episode, I'm pulling back the curtain on a recent presentation I gave at a local AI meetup that got amazing feedback - not because I taught all the things, but because I did these 3 key things instead. You'll learn: What made this AI-focused talk both insightful and inspiring to a room full of people at all levels of tech Why having a clear structure (yes, our Signature Talk Canvas!) is non-negotiable How to go beyond teaching and step into thought leadership by showing your audience what's possible The powerful “aha” moment a friend shared with me after my talk - and why it matters for your delivery How I use AI workflows and agents in my business, from podcast production to lead nurturing Whether you're speaking to clients, colleagues, or on a stage, these 3 secrets will help you create the kind of talk that resonates and gets you invited back.   Links: Show notes at https://www.speakingyourbrand.com/429/ Get my AI presentation slides + my Notion project: speakingyourbrand.com/ai-human Want to create your own insightful and inspirational signature talk? Book a VIP Day or join our Thought Leader Academy: https://www.speakingyourbrand.com/work-with-us/coaching/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 288: A Framework for Creating a Signature Talk for Income and Impact Episode 327: From Expert to Thought Leader: 3 Key Strategies You Need Now in the AI Age Episode 355: What a Signature Talk Is and What It Should be Doing for You  

If I take a look at your slide deck or presentation outline and I can't tell that the content is yours (vs. another speaker on your topic), you're in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. Now more than ever it's time to escape the expert trap that will keep you undifferentiated and interchangeable with other experts and with the A.I. and instead step into thought leadership. This is how you'll stay relevant in the age of A.I. were rapidly entering. In this episode, you'll learn: Why the "expert trap" holds you back and how to break free How to develop a compelling perspective that sets you apart The power of creating intellectual property to establish your unique voice How personal storytelling can deepen your impact and connection with your audience   (This episode originally aired as epiosde 327 on May 2, 2023.)   Links: Show notes at https://www.speakingyourbrand.com/327  Watch the video replay: https://crowdcast.io/c/syb-speaking-ai Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 313: How to Thrive in the Age of A.I. with Carol Cox Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation  

As speakers and entrepreneurs, we often focus on the facts, data, and tactics we want to share – but what about the emotional connection? In this episode, I talk about the power of finding the emotional heart of your message and why it's essential for creating talks that resonate deeply with your audience and leave a lasting impact. In this episode, you'll learn: Why the emotional heart of your message is critical for building trust and connection How mirror neurons make our brains wired for empathy and why that matters in storytelling Examples from popular culture, including Hamilton and Taylor Swift, that demonstrate the power of emotional storytelling How to uncover your own emotional heart by tapping into experiences of loss, struggle, or transformation A personal story about facing resistance in my purpose – and the lessons I learned from it Practical steps to include the emotional heart in your next talk or presentation Think about a story or experience that's deeply meaningful to you – one that still tugs at your heart. How can you weave that into your next presentation to create a lasting impact on your audience? (This episode originally aired as episode 263 on February 8, 2022.) Links: Show notes at https://www.speakingyourbrand.com/263/ Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.  Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop-speaking/ Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.  Connect on LinkedIn = https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 355: What a Signature Talk Is and What It Should be Doing for You Episode 197: What We Can Learn as Speakers from 'Hamilton' with Carol Cox Episode 244: Behind the Scenes of My Recent Keynote with Carol Cox Episode 262: The Four Layers of Thought Leadership with Carol Cox  

Have you ever imagined standing on a TEDx stage, spotlight on you, sharing a bold, transformative idea that resonates deeply with your audience? TEDx talks are powerful platforms, not just for delivering information, but for sparking new perspectives, challenging assumptions, and inspiring change. In this episode, I'm pulling back the curtain on what it takes to land a TEDx talk, based on my experience selecting speakers for TEDx events and coaching clients to develop their big ideas. Whether you're a seasoned speaker or just starting to find your voice, I'll guide you through what you need to know, including: The 3 essential elements every impactful TEDx talk needs (hint: it's more than just your expertise) How to craft your “idea worth spreading” that sparks curiosity and leads to transformation Why your personal story is the key to standing out – and how to weave it into your message The biggest mistake applicants make (and how to avoid it) How to get noticed by TEDx organizers (it's not just about your application)   If a TEDx talk is on your list of goals, this episode will give you the inside track on how to make it happen. I'll share practical tips and strategies to move you from dreaming to doing, so you can take your place on the stage and share your message with the world. (This episode originally aired as episode 361 on December 4, 2023.) Links: Show notes at https://www.speakingyourbrand.com/361/  Search for TEDx events: https://www.ted.com/tedx/events Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop-speaking/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Listen to more episodes about TEDx talks. Related Podcast Episodes: Episode 354: Finding and Developing Your Big I.D.E.A. Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 339: Using Public Speaking to Influence Social Change with Dr. Tanya Golash-Boza Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally  

Have you ever wondered what truly makes a “signature talk”… well, signature? In this solo episode, I'm breaking down what a signature talk actually is (and what it isn't), why most presentations fall flat, and how you can create a talk that not only connects with your audience — but also works for you as a speaker and thought leader. This episode is especially for you if you've ever felt stuck in what I call “the expert trap” - where you think you have to cram in as much information and training as possible in order to provide value. (Spoiler alert: that's not how transformation happens!) Instead, I want you to think about your talk as an experience — one that blends your expertise, your personal journey, your big idea, and your unique perspective to move your audience and your business forward. I share: The real purpose of your signature talk (hint: it's more than education) The 4 key elements that make up a transformational talk How to position your talk for brand awareness, lead generation, and thought leadership An overview of our Signature Talk Canvas® framework Why one talk can be the foundation for everything you create, from paid keynotes to book outlines A behind-the-scenes look at the signature talk I'm working on now (and how it ties into my upcoming book!)   This episode originally aired as episode 355 on November 9, 2023.   Links: Show notes at https://www.speakingyourbrand.com/355/  Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/. Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 353: The Power of Frameworks: How Sharon Ehrlich Found Her Voice and Message with Sharon Ehrlich Episode 288: A Framework for Creating a Signature Talk for Income and Impact Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young  

I've been there. Heart pounding, mouth dry, butterflies swirling - even after years of speaking on stages and on live TV. In this episode, I share some of my hardest speaking moments (including my worst ever speaking experience) and the surprising reasons we feel nervous before we speak, even when we know our stuff inside and out. You'll learn: The 3 big reasons we get nervous (it's not just about being unprepared!) How our physiology plays a bigger role than we realize — and how to work with it, not against it What to do in advance to reduce anxiety and boost confidence The truth behind one of my biggest speaking flops — and why it was a turning point for me Tips for right before you step on stage so you can channel your energy and connect with your audience   I also share what helped me go from being terrified on live TV with a congressman (yes, really) to becoming a go-to political analyst for election night coverage. Putting in the speaking reps matters. So does mindset. Whether you're prepping for a keynote, panel, podcast interview, webinar, or media apperance,  these tips will help you step up and speak up with more confidence. This episode originally aired as episode 370 on January 15, 2024. Links: Show notes at https://www.speakingyourbrand.com/370/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day in-person speaking & messaging workshop in Orlando: https://www.speakingyourbrand.com/workshop-speaking/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 347: The Power of REAL Practice to Transform Yourself as a Speaker Episode 348: Confidence Unleashed: Owning the Stage with Authentic Presence Episode 92: Deconstructing My TEDx Talk: Why We're Uncomfortable with Women in Power  

Are you getting paid - or at least generating leads - from your speaking engagements? Whether you're speaking on stages, at conferences, or to community groups, your talks can (and should!) work for you, either by bringing in leads and clients or by earning you a speaker fee. But here's what I often hear: “I don't want to make a sales pitch in my presentation.” “I'm not sure how to tell the audience what I actually do.” “I tried once, and it didn't work, so I gave up.” In this episode, I share specific strategies you can use to: Align your presentation content with your offer (without sounding pitchy) Plant “sales seeds” by sharing client examples and stories Confidently include a call to action that feels natural and helpful Use my gold-standard feedback form to generate leads you can follow up with Know what to charge and how to communicate your speaker fee Have productive, confident conversations with event organizers   You'll learn practical tips you can start using in your very next presentation. This episode originally aired as episode 344 on August 28, 2023. Links: Show notes at https://www.speakingyourbrand.com/344/  Download example feedback form (no opt-in needed): https://www.dropbox.com/scl/fi/7scnmn11eqpfeh863i878/Speaking-Your-Brand-Example-Worksheet-FeedbackForm.pdf?rlkey=bmqkj2pzyjewmrg8r0smml2vu&dl=0  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young Episode 289: Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox Episode 288: A Framework for Creating a Signature Talk for Income and Impact with Carol Cox  

Do you feel like hitting pause when everything around you feels uncertain? Whether it's the economy, politics, AI, or just the general state of flux we're all living in, it's easy to feel overwhelmed and unsure of what to do next. You're not alone - I've been feeling it too. In this episode, Diane Diaz and I talk candidly about what we've been noticing in ourselves, our clients, and the conversations we're having behind the scenes here at Speaking Your Brand. Spoiler alert: pausing too long or isolating yourself isn't the answer. Instead, we share: Why action creates clarity and how to act your way to right thinking A behind-the-scenes look at how we're navigating uncertainty at Speaking Your Brand How in-person speaking engagements and networking are helping us build momentum Why now is the best time to connect and take action (even if you're an introvert) How to experiment and refresh your offerings without overwhelm What to do when ChatGPT gives you too many ideas (yes, really!) If you've been feeling stuck, this episode is your invitation to move from “What now?” to “What's next?” Let this episode be the boost you need to keep showing up, sharing your message, and stepping into your next level. Plus, we share about our upcoming in-person workshop in Orlando, Narrative that Sells, and how it's designed to help you attract clients, speaking opportunities, and thought leadership visibility by creating and practicing your signature talk.

What does it really look like to lead with courage, advocate for yourself (and others), and embrace vulnerability as a strength? In this episode, I had the pleasure of talking with Mary Beth Plank-Mezo, who is the Vice President of Staff and Cultural Development at Full Sail University and has been with the university for an incredible 36 years. Her leadership has touched so many across the campus — and I know firsthand how impactful she's been. We recorded this conversation live in studio at Full Sail, and you'll hear how Mary Beth's leadership journey has evolved over the years, from being a quiet observer in meetings to becoming a powerful voice and advocate for change. She shares the pivotal moments that shaped her, including the time she walked into the founder's office and asked to switch departments (talk about bold self-advocacy!) and how she helped start the university's Staff and Cultural Development department. We talk about: Why asking for what you want is so important (even when it's scary) How to deal with “no” - and why it doesn't always mean “never” The value of listening first and co-creating a vision to build trust and buy-in What happens when leaders show vulnerability (and how it fosters innovation) Why women often hold themselves back and what we can do to push past that The three layers of advocacy: for yourself, by others, and for others Mary Beth also shares what continues to fuel her passion for mentoring and growing new leaders and how she sees her role now as ensuring the next generation is ready to take the reins. This is one of those episodes that will stay with you, especially if you've ever questioned whether your voice matters (spoiler: it does). Tune in and then ask yourself: What's one area where you can advocate for yourself right now? Who's in your corner, cheering you on and who can you advocate for? Links: Show notes at https://www.speakingyourbrand.com/427/  Watch the video of this episode at https://youtu.be/HT77NKq2un4 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Mary Beth Plank-Mezo (guest) = https://www.linkedin.com/in/mbplankmezo/  Related Podcast Episodes: Episode 397: Speak to Lead: Elevating Your Executive Presence Episode 399: Be a Voice of Change: How to Communicate Transformational Leadership Episode 405: Advocating and Using Your Voice for Yourself  

Are you unintentionally overwhelming your audience with too much information? In this episode, I dive into one of the most common mistakes I see smart, experienced professionals make in their presentations: overloading them with information. I know it's tempting - after all, we want to provide value. But here's the truth: real impact doesn't come from how much you teach, but from how much you transform. In this episode, you'll learn: Why more information isn't always better (and can actually be a disservice) How to shift your content from info-dumping to insight-sharing The key ingredients that create transformation in your talks What I learned from TV shows like Succession and Inventing Anna about confidence, vision, and belief (yep, there's a lesson in there!) How focusing on transformation helps you position yourself as a thought leader and raise your speaking fees I'll also share examples from our Thought Leader Academy and client presentations to show you exactly how to make this shift. If you want to create more meaningful and memorable presentations, this episode is for you. (This episode originally aired as episode 271 on April 5, 2022.) Links: Show notes at https://www.speakingyourbrand.com/271 Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.  Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.  Connect with Carol on LinkedIn = https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 137: The Missing Ingredients in Your Stories Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox Episode 259: Connecting Your Business and Your Thought Leadership with Carol Cox  

Have you ever had an idea that tugged at you, asking to be brought to life? In this episode, I share why I believe so strongly that you are the exact messenger for your idea and your audience. Not someone else. You. Yes, your topic may be similar to what others are talking about. But ,your idea, your lens, your story, and your experiences are what make it yours. And your audience? They're waiting for you to say it in the way only you can. We dig into: The difference between having a topic versus having an idea (this is a game-changer for standing out!) Why thought leadership is more than just expertise—it's about the courage to show up with your unique take The two ways ideas tend to come to us (and what stops us from activating them) Why fear and perfectionism are such sneaky dream stealers (and how to move through them) What Lin-Manuel Miranda, Elizabeth Gilbert, and Greta Gerwig can teach us about being the messenger for your idea   I even share a behind-the-scenes moment from preparing my 2016 TEDx talk when I realized I needed something more than a “good” talk - I needed to say something only I could say. If you're feeling that nudge that there's an idea stirring inside you - or one that's been sitting dormant - it's time to give it voice. Remmber: Your audience is waiting for you. (This episide originally aired as episode 343 on August 21, 2023.)   Links: Show notes at https://www.speakingyourbrand.com/343/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Mentioned: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Elizabeth Gilbert on the On Being podcast KLF: Chaos Magic Music Money by JMR Higgs “Who says big ideas are rare?” by Malcom Gladwell   Related Podcast Episodes: Episode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy Carlson Episode 337: Sharing Your Story as a Catalyst for Transformation with Karen Keene Episode 262: The Four Layers of Thought Leadership with Carol Cox Episode 92: Deconstructing My TEDx Talk: Why We're Uncomfortable with Women in Power with Carol Cox  

Have you ever wondered if you really need to add humor to your business presentations, keynotes, or conference talks? Maybe you think, I'm just here to share valuable information - why should I try to be funny?  Well, in this episode, I'm joined by our lead speaking coach, Diane Diaz, to show you exactly why humor isn't just a nice-to-have - it's a must-have. We're diving into how to use humor effectively in your talks, without forcing corny jokes (unless that's your thing!). From situational storytelling to physical comedy, sarcasm, self-deprecating humor, and even well-placed memes and GIFs, we cover it all. In this episode, you'll learn: Why humor makes your audience feel more connected and engaged How to plan humor in your talk (even if you don't think you're funny) The power of physical comedy as a speaker Diane's hilarious story about her mom teaching her to be a petty thief The one type of self-deprecating humor to avoid   Even if you don't consider yourself a comedian, there are so many ways to add humor that feel natural and authentic to you. Your audience will thank you - and they'll definitely remember you! Action Step: The next time you're working on a presentation, pick one of the humor techniques we talk about and try incorporating it. Let us know how it goes! You'll also want to watch the video version at https://youtu.be/nVDRqerIlxQ.  We've included funny clips from stand-up comedians and sitcoms to illustrate our points - you won't want to miss them! This episode was filmed in one of the beautiful studios on the campus of Full Sail University, where Diane and I have been teaching business and marketing classes since 2009. Links: Show notes at https://www.speakingyourbrand.com/426/  Watch the video of this episode at https://youtu.be/nVDRqerIlxQ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 376: Use the Secrets of Comedy for Better Storytelling and Delivery in Your Talks Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe  

I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achievers, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs you're stuck in the expert trap and how to get out.   Show notes at https://www.speakingyourbrand.com/382/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Episode 354: Finding and Developing Your Big I.D.E.A. Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca, PhD Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation  

Is there a story you're reluctant to share? The one that still makes you cringe a little, that feels raw and vulnerable? That's probably the exact story you should be telling - not just for your audience, but for yourself. In this episode, I'm joined by Diane Diaz, and we're pulling back the curtain on our own stories - the ones we've hesitated to share. We talk a lot about storytelling in public speaking, thought leadership, and keynotes, but let's be honest: we often default to the safer stories. You know, the ones about career missteps, lessons learned, or professional challenges. But what about the deeply personal stories? The ones that shaped who we are? Diane and I each share a story we've been reluctant to tell - stories tied to our self-worth, identity, and fears. We unpack how these experiences have influenced our careers, our approach to public speaking, and even the way we show up in the world. In this episode, you'll hear: Why the stories that scare you the most are the ones that will connect the deepest with your audience How childhood experiences still shape the way we think about ourselves (and what to do about it) Why leaning into imperfection and vulnerability makes you a more compelling speaker How to balance preparation and spontaneity in your speaking style (Diane and I approach this very differently!) A behind-the-scenes look at our own speaking journeys, including what we've learned from our clients   This episode was filmed in one of the beautiful studios on the campus of Full Sail University, where Diane and I have been teaching business and marketing classes since 2009. Watch the video episode at https://youtu.be/WoIk1kK1a8c Show notes at https://www.speakingyourbrand.com/425/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 378: The Power of Women's Voices and Stories to Change the World Episode 337: Sharing Your Story as a Catalyst for Transformation  

We hear all the time that we should “reinvent” ourselves to stay relevant. Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we're doing now. I'm not sure we can truly “reinvent” ourselves, nor should we. Instead, we should embrace how we evolve over time - and actually seek out ways to challenge ourselves to evolve! In this episode, Diane Diaz, our lead speaking coach, joins me for a lively and insightful conversation about the difference between reinvention and evolution. We explore why embracing your full self - quirks, career twists, and even those moments that feel “messy” - is essential for authenticity and personal branding. Diane shares how her Ironman journey continues to influence her life, even years later, and I reflect on bringing my tech background into Speaking Your Brand's evolution. You'll learn: Why “reinvention” might not be the right word (and why evolution feels more authentic) The importance of challenging yourself - even when it feels uncomfortable How to embrace all aspects of your past, from childhood passions to career pivots, to shape your personal brand What saying “yes” to unexpected opportunities (hello, comedy sets!) can do for your growth   This episode is full of personal stories and actionable takeaways to help you think about what's next for you. Whether it's launching a podcast, tackling public speaking, delivering a TEDx talk, or simply trying something new, it's never too late to evolve. This episode was filmed in one of the beautiful studios on the campus of Full Sail University, where Diane and I have been teaching business and marketing classes since 2009. Watch the video episode (you'll love it, including some behind the scenes!) at https://youtu.be/718HGeeKr20   Timestamps: [00:00] Introduction: Reinvention vs. Evolution – Are You Challenging Yourself? [00:25] Behind the Scenes: Filming at Full Sail University [01:15] Why Evolution is More Authentic Than Reinvention [02:33] Embracing Your Full Self in Your Personal Brand [04:19] Diane's Ironman Journey: Lessons That Still Resonate [06:48] Carol's Career Evolution: From Tech to Speaking Your Brand [08:46] The Role of Adaptability in Personal and Professional Growth [10:36] Saying Yes to Unexpected Opportunities (Diane's Comedy Set!) [12:21] The Importance of Enjoying the Process Over Perfection [13:02] Closing Thoughts: What's Your Next Challenge?   Links: Show notes at https://www.speakingyourbrand.com/424/ Watch the video of this episode at https://youtu.be/718HGeeKr20 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Join us at our B.O.L.D. Brand Intensive Retreat in London in Summer 2025: https://www.speakingyourbrand.com/london/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/  Dr. Nicole Rochester = https://www.linkedin.com/in/nicole-rochester-md/ Related Podcast Episodes: Episode 417: The 3 Key Elements for Your Transformational Personal Brand Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 329: From Compelled to Take Action to TEDx Speaker with Dr. Nicole Rochester Episode 98: Expanding Your Personal Story into a Universal Message with Dr. Nicole Rochester  

I have a confession to make: I've diluted my brand message, my brand style, and my brand voice - unintentionally, inadvertently. I've been sensing this for at least a year, but I've kept powering through, creating new podcast episodes, sending emails, posting on LinkedIn, like the proverbial hamster on the wheel, churning out content that was good and valuable and useful - but that I knew was missing a spark. And then a few weeks ago, after the in-person speaking workshop we held in Orlando, one of the women who attended said to me, “You know, you and Diane are really fun and funny and personable - and I hadn't realized that until I was with you at the workshop. You come across very buttoned up on your website, but you're not.” And she was right.  These activities - podcast episodes, emails, LinkedIn posts - have become a bit of a compulsion and a crutch. A crutch because telling myself I have to do these things every week has let me off the hook of doing other things I want to do but that are bigger, bolder, scarier, out of my comfort zone. Are you also feeling stuck or stagnant, bored and burnt out creating the same-old content?  Or maybe you're enjoying the content you're creating and the topics you speak about, but you've hit a plateau. Your business isn't growing, speaking opportunities aren't growing, and most importantly you're not growing. Your business and opportunities will only grow if you're stretching and growing yourself. In order to do that, we have to break some rules; rules that make us feel safe, comfortable, and validated. Now, I'm not really a rule follower, I call myself a rule-bender. This is why I'm always thinking and looking at ways to challenge the status quo. In this episode, you'll hear 3 rules you should consider breaking and why and how to do it. I also have a big change, a rule I'm breaking, that I'll share with you at the end, along with the ways you can work with us in 2025.   Links: Show notes at https://www.speakingyourbrand.com/423/  Join our email newsletter: https://www.speakingyourbrand.com/join/  Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day 10x Your Speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Join us at our B.O.L.D. Brand Intensive Retreat in London in Summer 2025: https://www.speakingyourbrand.com/london/  Connect with me on LinkedIn:  https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe with Julia Korn Episode 421: 100x Your Speaking in a Day: Insights from Our Recent In-Person Workshop Episode 417: The 3 Key Elements for Your Transformational Personal Brand Episode 416: The Secret to Authentic Connection with Your Audiences is Your Brand Voice with Ashleigh Harvey  

Have you ever attended a keynote that truly wowed you—one that stood out, engaged the audience, and provided an unforgettable experience? Let's face it, most keynotes do the job, but very few deliver that multidimensional magic. In today's episode, I sit down with Julia Korn, the founder and CEO of The Authenticity Guide and a recent client.  We worked closely together to create her new keynote, from the content to the magic touches that made it a 10 out of 10. How did she do it? That's what we're diving into! We explore: The step-by-step process Julia used to land her keynote slot a year in advance (hint: proactive pitching matters!). Why the concept of a Personal Board of Directors became the winning topic that resonated with her audience. How Julia and I worked together to create a keynote that went beyond content to deliver an experience, including interactive elements like a creative game show featuring Oprah, Yoda, and even Martha Stewart and Snoop Dogg! The importance of storytelling and vulnerability, including how Julia captivated her audience with her personal story of a career demotion—and even laid flat on the stage to drive her point home.   We also discuss the work that goes into crafting a stellar keynote: Balancing humor, audience engagement, and actionable takeaways. Collaborating with AV teams to nail the technical elements. Hiring a videographer to capture powerful moments for future sizzle reels.   Julia shares the audience's reactions, from laughter to tears, and how her keynote set a transformative tone for the rest of the conference. She also provides valuable tips for speakers who want to make a lasting impact, whether they're on a keynote stage or pitching their next big speaking opportunity.   About My Guest: Julia Korn is the founder and CEO of The Authenticity Guide, an executive coaching company focused on empowering ambitious leaders to find success without sacrificing joy. Julia is a self-described recovering perfectionist. She has been named a Business Insider Most Innovative Coach and she is also a Contributor to Forbes. She has been featured on BBC World News, Fox Business News, and more. Her recent TEDx talk, Break Up With “Should” In Your Career was named a TED Editors Pick of the year. In 2024, she launched the first of its kind community just for female emerging leaders, called The Emerging Leader Collective. Her greatest creation of all, however, is her two-year-old daughter.    Links: Show notes at https://www.speakingyourbrand.com/422/  Julia's website: https://www.theauthenticityguide.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Check out our coaching programs: https://www.speakingyourbrand.com/work-with-us/coaching/ Join us in London for our B.O.L.D. Brand Intensive Retreat in Summer 2025: https://www.speakingyourbrand.com/london/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Julia Korn (guest) = https://www.linkedin.com/in/juliakorn/  Related Podcast Episodes: Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals Episode 392: Why I No Longer "Teach from the Stage" Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson  

Have you ever wondered how you can improve your speaking skills and truly connect with your audience? I'm joined by Wendy McManus and Tara Lassiter, who recently attended our 1-day in-person speaking workshop in Orlando, Florida. They share their stories, lessons learned, and the transformations they experienced, all within a single day. We talk about: Why in-person workshops provide a unique opportunity to grow as a speaker. The power of immediate feedback and how it helps you identify habits you didn't realize you had. How improv exercises can help you loosen up, step out of your comfort zone, and have fun while learning. Why storytelling is the heart of impactful presentations—and how to use “active storytelling” with your voice and body. The surprising stories we're most reluctant to share—and why they often resonate the most with audiences. Personal anecdotes from Wendy and Tara about the challenges and breakthroughs they had during the workshop.   Key Takeaways: Practice Makes Progress: Speaking more frequently and getting feedback in the moment accelerates your growth. Own Your Story: The stories you might hesitate to share can create the deepest connections. Be Intentional: From movement on stage to vocal variety, deliberate choices make your delivery more impactful. Play and Learn: Don't underestimate the value of play, from improv to dancing—because growth can be fun too!   About My Guests: Wendy McManus is a leadership coach specializing in helping newer people managers build their confidence and skills as leaders. She's passionate about storytelling as a tool for connection and growth. Tara Lassiter is a brand strategist and ghostwriter with a background in on-air modeling at QVC. Her mission is to help others break through barriers and create representation in the business world. Our next 1-day Speaking Workshop is on February 27, 2025, in Downtown Orlando, Florida! If you're ready to accelerate your growth as a speaker, gain hands-on feedback, and have a lot of fun, this is your chance. Learn more and grab your spot at https://www.SpeakingYourBrand.com/workshop.    Links: Show notes at https://www.speakingyourbrand.com/421/  Video from the live show: https://youtube.com/live/HMhIr041IOg Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Join us in London for our B.O.L.D. Brand Intensive Retreat in Summer 2025: https://www.speakingyourbrand.com/london/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Tara Lassiter (guest) = https://www.linkedin.com/in/taralassiter/  Wendy McManus (guest) = https://www.linkedin.com/in/wendy-mcmanus/   

Today's episode it's all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years, centuries, even millennia. Ideas spark movements for political and social change. Ideas help us as humans understand ourselves, each other, and the world around us Your idea doesn't have to be something people have never heard of before; that's unlikely as most things have been talked about before - and that's ok! As a speaker, you want to have something interesting and unique to talk about, you want to make a positive impact on your audience, and you want to develop your thought leadership Perhaps you're not sure what makes a good idea or which of your ideas is the best one. It all feels a bit messy and muddy. That's what I'm going to help you with in this episode! Think of me as your idea whisperer. You'll learn: What a Big Idea is Why too many speakers get stuck with superficial content How to identify your I.D.E.A. using this handy acronym I came up with Examples of Big Ideas from myself, from some of our clients, and from thought leaders you'll recognize Specific questions you can ask yourself to get started developing your Big Idea Get these questions and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/. This episode originally aired as episode 354 on November 6, 2023.   Links: Show notes at https://www.speakingyourbrand.com/354/  Get our free Thought Leadership guide and workbook: https://www.speakingyourbrand.com/guide/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox  Related Podcast Episodes: Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 339: Using Public Speaking to Influence Social Change with Tanya Golash-Boza, PhD Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca Episode 319: The 3 Stages We Go Through as Women When We Use Our Voice

In this episode, our lead speaking coach Diane Diaz speaks with Michelle Massman, a longtime entrepreneur and graduate of our Thought Leader Academy, who shares her journey from “stuck” to “unstoppable” through storytelling and public speaking. You'll hear Michelle's candid stories—from launching unexpected ventures like The Culinary Studio to her partnership with a music group—that reveal her resilience and passion for following her intuition. As Diane and Michelle discuss the power of sharing vulnerable stories, Michelle opens up about the anxiety she's faced and how she's turned her experiences into speaking topics that resonate deeply with her audiences. Her frameworks, including From Stuck to Unstoppable and Passion to Profit, provide practical steps for anyone feeling stuck or seeking more clarity and confidence. Michelle's story is a reminder that by saying “yes” to opportunities, connecting with the right people, and being willing to share your authentic self, you can create incredible impact and growth for both yourself and others. Diane and Michelle talk about: Finding clarity on the message you want to share and ways to bring your unique story to life Connecting with audiences authentically by sharing vulnerable, relatable experiences Understanding the power of frameworks and storytelling to guide and engage listeners Gaining inspiration to overcome obstacles and embrace your next speaking opportunity About Our Guest: Michelle Massman has been a visionary entrepreneur for over 30 years and knew, even as a teen, that she wanted to own a business someday. After working at a few (ok several) jobs, she realized she didn't like being told what to do, and didn't like managing people. So she started her business and loved it! She has guided, launched, directed and overhauled everything from small start up ventures to multi-million dollar private companies, consulted with hundreds of people in the areas of entrepreneurship, marketing, brand partnerships, event production, and music management, and weathered failures and missteps that have given her experience and knowledge that she uses to help her clients sidestep them. Michelle's sweet spot, as a problem solver, connector, advocate, and persuasive force, is the ability to jump into any problem and help find the best solution while helping her clients access the knowledge they need to get unstuck in their business.    Links: Show notes at https://www.speakingyourbrand.com/419/  Michelle's website: https://www.michellemassman.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/  Michelle Massman (guest) = https://www.linkedin.com/in/michelle-massman-6629236/     

The election clearly did not go the way many of us wanted. I was on the TV news once again on Election Night and the morning after. The outcome wasn't the shock it was in 2016, but it's profoundly disappointing. Join me and Diane Diaz for this conversation on our thoughts and how we're moving forward (recorded on Wednesday, November 6 at 11 am EST). We too are sad and frustrated but we also want to remind you of the power of your voice and your community. It's easy to jump to the conclusion that America won't elect a woman as president or that voters don't care about women's rights. Two things to keep in mind. First, in both Missouri and Arizona (as well as other states - both blue and red - since the Dobbs decision in 2022), amendments passed to counter very restrictive abortion laws. Unfortunately, in Florida where I live, a similar amendment did not pass because Florida requires 60% and the amendment got 57% (a similar percentage as in the other states). A healthy majority of voters, both men and women, agree that women's reproductive rights are essential. Second, it was a *very* close race. Kamala Harris only had 100 days to do what most presidential candidates have 2 years to do: introduce herself to the American people, talk about the issues she would focus on as president, and contrast herself not only with her opponent but also with the incumbent (Biden) in an era of anti-incumbency sentiment. Harris ran a nearly flawless campaign and I believe she simply ran out of time.  Hang in there. Your voice matters and the work you do matters.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/418/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Join us in London for our B.O.L.D. Brand Intensive Retreat Summer 2025: https://www.speakingyourbrand.com/london/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/  Related Podcast Episodes: Episode 406: Authenticity and Owning Your Story as Women with a Public Voice with Jennifer Adams and Sarah Henry Episode 191: Women in Politics and the Public Sphere with Rep. Anna K. Eskamani  

We're diving into what makes a personal brand truly transformational. If you're working to build a brand that's memorable and impactful, whether you're an entrepreneur, a leader, or someone looking to expand your influence, this episode is for you. In this episode, I share three essential elements that go into creating a transformational personal brand: being remembered, relevant, and relational  I'll walk you through how to identify what makes you unique, why staying in tune with trends matters, and how building genuine connections can fuel your brand's growth. Here's a peek at what we'll cover: Why "Transformational"? - Your brand isn't just about what you do; it's about who you are and how you show up—even when you're not in the room. It's a combination of your expertise, values, and the mission you're passionate about. We'll talk about what it means to have a brand that inspires change and how that can elevate both you and your audience. Be Remembered - People remember those who make an impact. I'll share some personal stories, including an unexpected moment at a political fundraiser where I reconnected with someone from years ago because I was memorable. I'll guide you on how to make sure people think of you when they talk about topics related to your mission and values. Stay Relevant - We're in a fast-changing world, and it's critical to adapt. I'll explain why I've been deeply involved with AI, how this aligns with my mission, and why being relevant means more than just following trends—it's about resonating with what matters in today's society. Build Relational Connections - Relationships are the heartbeat of a strong personal brand. I'll discuss why building offline relationships can be just as powerful (if not more) than online connections and share tips for growing a network that helps keep your brand top of mind.   Plus, I've created a free workbook to help you start building your transformational personal brand. You can download it at https://www.speakingyourbrand.com/personalbrand/.   I hope this episode inspires you to think about what makes your brand transformational, to make sure your message isn't just heard, it's remembered and felt.   Links: Show notes at https://www.speakingyourbrand.com/417/  Download the free personal brand workbook that goes with this episode: https://www.speakingyourbrand.com/personalbrand/  Apply for our B.O.L.D. Brand Intensive retreat in London Summer 2025: https://www.speakingyourbrand.com/london/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn:  https://www.linkedin.com/in/carolcox   Related Podcast Episodes: Episode 416: The Secret to Authentic Connection with Your Audiences is Your Brand Voice with Ashleigh Harvey Episode 410: 7 Essential Questions for Your Brand Story with Elayne Fluker Episode 408: Connecting Your Personal Brand and Your Thought Leadership  

As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience. You want your message to attract the right clients, opportunities, and partners - but knowing how to express your authentic self can feel like a challenge. Many women struggle with feeling like they need to fit a mold: too professional, not bold enough, or maybe even too much. The fear of sounding "wrong" or "inauthentic" holds many of us back from fully stepping into our voice, whether we're delivering a talk, crafting website copy, or writing emails. In this episode, I talk with Ashleigh Harvey, a copywriting and brand messaging expert (and Thought Leader Academy grad), about how you can confidently find and express your authentic brand voice to connect deeply with your audience. Ashleigh shares practical strategies for honing your message, so you'll attract the right people for you. We talk about: The common challenges women face when trying to find their brand voice How Ashleigh and I describe our own brand voices (I was surprised to figure out what my brand voice is!) Why authenticity is more important than ever in the age of AI-driven content The power of having a consistent practice for developing your brand voice Practical tips for writing copy that connects, persuades, and inspires action   Plus, Ashleigh and I announce an exciting joint retreat we're hosting in London next summer! Over 4 days (June 29-July 2, 2025), you'll have the opportunity to immerse yourself in developing your brand voice and story, all while experiencing the rich performing arts culture and women's history in an incredible city. Learn more at https://www.speakingyourbrand.com/london/. About My Guest: Ashleigh Harvey runs The Story Team, her persuasion copywriting business. Her mission is to empower female entrepreneurs to embrace their authentic voice and weave it into their business, creating consistent branding and copy that converts. She works with female entrepreneurs from South Africa to New Zealand, from India to South Korea, from the UK to the USA, helping them with badass brand voice and copy tips. She is an unapologetic vegan who started her business from her car while working as a care worker. She swears too much, is far too loud, is working more and more on not caring too much about what other people think, and she wants to tell her story so that it may help other women to find their power.   Links: Show notes at https://www.speakingyourbrand.com/416/  Ashleigh's website: https://www.thestoryteam.org/  Apply for our London Brand Building Retreat in Summer 2025: https://www.speakingyourbrand.com/london/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Ashleigh Harvey (guest) = https://www.linkedin.com/in/ashleigh-harveyldn/  Related Podcast Episodes: Episode 234: How to Create Content Using Your Authentic Voice with Ashleigh Harvey (Rennie) Episode 378: The Power of Women's Voices and Stories to Change the World  

If you've ever wondered how to land those coveted speaking and panel spots at events, this episode is for you! I'm thrilled to have Johanna (Jo) Murillo join me to share her insider knowledge on how event organizers and producers choose speakers and panelists.  Jo is an event producer extraordinaire based in Orlando, Florida, where I live. She runs Wow Brand Studios, a full-service agency specializing in event production, brand strategy, and helping business owners stand out through powerful visual branding.  I've had the pleasure of attending several of Jo's events, and they are truly one-of-a-kind! In our conversation, Jo reveals the secrets of what she looks for when selecting speakers and panelists. It's not just about who has the biggest social media following, but about who can bring genuine value, inspire the audience, and share knowledge in a way that makes everyone in the room feel uplifted and enriched.   We dive into: The importance of attending local in-person events to build your visibility and network The qualities Jo looks for in speakers (hint: it's more than just being an expert!) How diversity and inclusion play a central role in curating impactful events Memorable stories of speakers who wowed the audience and exceeded expectations Red flags that make event organizers hesitate to book a speaker How to make sure you are meeting expectations as a speaker and how event organizers can ensure a successful event for speakers Ready to develop your signature talk and land more speaking opportunities? Join our Thought Leader Academy where you'll work on creating your signature talk, developing your thought leadership, and learning the business of speaking. Get all the details and sign up at speakingyourbrand.com/academy.   About My Guest: With over 25 years of experience in visual design, brand development, and marketing, Johanna (Jo) Murillo stands as a dynamic and accomplished professional in the industry. She is the proud owner of WOW Brand Studios, a full-service branding and public relations agency renowned for its creative and strategic excellence. A trailblazer for Hispanics in our community, Johanna was unanimously elected to join the Board of Directors for Opera Orlando. Further amplifying her impact, Johanna recently founded The WOW PWR, a nonprofit organization that empowers women in business by providing them with essential resources and a supportive network to thrive in their entrepreneurial endeavors.   Links: Show notes at https://www.speakingyourbrand.com/415/  Jo's website: https://wowbrandstudios.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Jo Murillo (guest) = https://www.linkedin.com/in/johannamurillo/  Related Podcast Episodes: Episode 401: Strategies for Getting Momentum on the Speaking Circuit Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities Episode 367: Steps for Creating Your Speaking and Visibility Plan    

In your presentations and keynotes, you want to take your audience on a journey of discovery, sharing with them your personal insights and stories along the way. One of the best ways to do this is to frame your content as stages, lessons, or a framework, such as an alliteration or acronym.  Want to see what this looks like in an actual talk? You'll hear three of our recent Thought Leader Academy grads, Wendy McManus, Nelly Some, and Heather Burright, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action. We also have a roundtable discussion about what they've learned from being in the Thought Leader Academy and what's next for them as speakers and thought leaders. This audio is from a live broadcast we did on October 2, 2024. You can watch the video at https://youtube.com/live/khaXnBCKRXk.    Links: Show notes at https://www.speakingyourbrand.com/414/  Video from the live show: https://youtube.com/live/khaXnBCKRXk  Wendy's website: https://www.connect2potential.com/  Nelly's website: https://makingadifferencewithnelly.com/  Heather's website: https://www.skillmastersmarket.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Wendy McManus (guest) = https://www.linkedin.com/in/wendy-mcmanus/  Nelly Some (guest) = https://www.linkedin.com/in/nellysome/  Heather Burright (guest) = https://www.linkedin.com/in/heather-burright/ 

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you're looking for. It's perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you're willing to make that offer. So often, we hear from women that they don't want to sell at these types of workshops or presentations. But, that's the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so. We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients! In this episode, Diane Diaz and I talk about: Deciding which of our offers to present to the audience and why How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons How we use our framework to provide a cohesive journey of transformation for the attendees, not just information The importance of sharing your own personal stories, even in workshops Using humor and making it fun (even if no one else wants to participate in your dance party!) The specific sales techniques we used Links: Show notes at https://www.speakingyourbrand.com/413/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/    Related Podcast Episodes: Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals Episode 288: A Framework for Creating a Signature Talk for Income and Impact  

Whether you're running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to make an impact.   We dive deep into the art and impact of storytelling with Ashley Vann, founder of the Victory Cup Initiative.    Ashley shares how her organization empowers nonprofits to tell compelling stories that connect with their audiences, inspire action, and drive meaningful change.    We discuss how Victory Cup brings together business and nonprofit leaders to create an engaging platform where impactful stories are shared, and everyone wins.   Ashley takes us through the journey of Victory Cup, from its inception to its innovative event format that challenges nonprofits to captivate an audience in just 2.5 minutes.    We explore why storytelling is more than just a communication tool – it's a way to build emotional connections, highlight missions, and create a shared sense of purpose.    Ashley also shares valuable insights on avoiding storytelling pitfalls, balancing structure with novelty, and using specific details to make stories unforgettable.   Tune in to learn: The unique event format of Victory Cup Initiative and how it fosters community engagement. How to craft a story that captures attention and inspires action in just a few minutes. The importance of specificity in storytelling and how it can create a more profound connection. Techniques for balancing structure and novelty to keep your audience engaged. Why storytelling is a powerful tool for nonprofits and businesses alike.   Don't miss this conversation packed with inspiration and actionable advice to help you harness the power of storytelling for your cause or brand!   Links: Show notes at https://www.speakingyourbrand.com/412/  Victory Cup Initiative: https://www.victorycupinitiative.org/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Ashley Vann (guest) = https://www.linkedin.com/in/ashley-vann-6744a8b9/  Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin  

Is public speaking an elusive talent reserved for a select few, or is it a powerful tool we can all master? In this thought-provoking episode, we challenge the long-held belief that public speaking is only for the “naturally gifted.”  I'm thrilled to have Dr. Karen Corbin back on the podcast, as we dive deep into the art of communication and explore how anyone, from scientists to young professionals, can harness their voice to make a meaningful impact. If you've ever felt self-conscious or critical about your speaking abilities, this episode is for you.  Karen and I explore how we can all make public speaking less intimidating and more approachable, turning it from an elite skill into an everyday power that elevates your personal and professional life. Karen and I talk about: Why storytelling isn't just for the “gifted” but a skill anyone can cultivate to connect, influence, and inspire The practical steps she took to shift from self-doubt to speaking with confidence and clarity The surprising moments that changed her perspective on who should have a voice and how to make it heard Real-life examples of how communicating effectively can open doors, reshape careers, and empower you to step into your own spotlight How Karen navigates the corporate world and her personal brand   About My Guest: Karen D. Corbin, PhD, RD is the Owner and Chief Geek of Geeks That Speak® and an Associate Investigator at the AdventHealth Translational Research Institute. She is an expert in human nutrition and metabolism. Her scientific career is devoted to finding new approaches to prevent and treat diseases like diabetes and fatty liver disease. She is also an expert in scientific storytelling. Links: Show notes at https://www.speakingyourbrand.com/411/  Karen's website: https://www.geeksthatspeak.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Dr. Karen Corbin (guest) = https://www.linkedin.com/in/karen-corbin-phd-rd-75229111/    Recommendations: Science Friday on NPR is a fantastic resource for listening to scientists from all different disciplines = https://www.sciencefriday.com TED talk = “What you can do to prevent Alzheimer's” by Lisa Genova = https://www.ted.com/talks/lisa_genova_what_you_can_do_to_prevent_alzheimer_s?language=en For those interested in diabetes, this is a good podcast:  https://podcasts.apple.com/us/podcast/diabetes-discourse/id885083634?i=1000656300786   Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Dr. Tanya Golash-Boza Episode 138: Scientists Need to Tell Stories Too with Dr. Karen Corbin  

You're going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you're leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to the next level, this conversation is for you. My guest is Elayne Fluker, who is an experienced coach to executive women and a prolific podcaster (over 700 episodes), with her podcast called Support is Sexy. Elayne is also the author of “Get Over ‘I Got It': How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn't Mean Doing It All Alone” – published by HarperCollins Leadership and named a Forbes Book of the Month. Elayne and I share with you how you can re-brand your brand with 7 essential questions. We explore actionable strategies for reinventing your brand in today's ever-changing landscape and discuss how we've both helped our clients successfully navigate their rebranding journeys.  Our conversation is packed with insights and inspiration to help you elevate your brand and make your next move with confidence. This episode is the audio from a live show we did on September 10, 2024. You can watch the video at https://youtube.com/live/43vUGQ2qQsU.    Links: Show notes at https://www.speakingyourbrand.com/410/  Elayne's website: https://www.elaynefluker.com  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Elayne Fluker (guest) = https://www.linkedin.com/in/elaynefluker/  Related Podcast Episodes: Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 340: Can I Tell It's You? What a Brand Voice Is and Why You Need One Episode 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker    

What if your personal story could be more than just a story — what if it could spark a movement? In this episode, I'm joined by Allison Walsh, a speaker, entrepreneur, and mental health advocate who has done just that. From her beginnings as Miss Florida to building a platform that empowers women and advocates for mental health, Allison has used her voice to create a ripple effect far beyond herself.  Tune in as we explore how you, too, can transform your story into a powerful movement that inspires and creates real change. Allison and I talk about: How being open and authentic with her story, despite her initial hesitancy, allowed her to connect deeply and create a movement around mental health awareness, proving that your story can be a catalyst for change Leveraging speaking opportunities, from local events to major conferences, to amplify your message and inspire others to take action The importance of being clear on your “why” and how that clarity helps you speak with passion and purpose, inspiring others to join your movement Practical steps you can take to start transforming your story into a movement, from finding the right speaking opportunities and sharing your message effectively to building a community around your cause   Links: Show notes at https://www.speakingyourbrand.com/409/  Allison's websites: https://www.allisonwalshconsulting.com/ and https://www.shebelievedshecould.co/  I was a guest recently on Allison's podcast "She Believed She Could". You'll love that episode too! Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Allison Walsh (guest) = https://www.linkedin.com/in/allisonkreigerwalsh/ Allison's Instagram = https://www.instagram.com/allisonwalsh Related Podcast Episodes: Episode 408: Connecting Your Personal Brand and Your Thought Leadership Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 378: The Power of Women's Voices and Stories to Change the World

We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida.  It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework and create their personal brand action plan using our Pillars of Your Personal Brand  framework. Along with this workshop we facilitated, we've done 9 client VIP Days (!) in the past month, so things have been a bit busy.   Hence, a “best of” episode for the podcast this week. :-) This episode originally aired on October 2, 2023, and it's as relevant as ever. In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever. Potential clients and event organizers can easily find lots of experts in what you do. What you want them to realize is what sets you apart and why they should pick you. That's where your personal brand and thought leadership come in. I know you want to have a positive impact on the world and you may feel like cultivating a personal brand is unnecessary or self-indulgent or you just don't have time for it. But, here's the thing: you have a personal brand, everyone does. It's how other people would describe you;  not just your qualities like are you smart, kind, professional, but also what matters to you. Do people know what matters to you, the better world you imagine? In this episode, you'll hear: How your business connects to your thought leadership How your personal brand connects to your thought leadership Example from my own personal brand and thought leadership Pushback I got early on when I started my business about a particular aspect of my personal brand Finding the consistency and commonality among all of the threads in your career What humans have over AI when it comes to storytelling This episode originally aired on October 2, 2023.   Links: Show notes at https://www.speakingyourbrand.com/408/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 259: Connecting Your Business and Your Thought Leadership Personal Brand podcast series, episodes 332-335

As a speaker, writing a book gives you additional authority and credibility.  Event organizers love speakers who have books because it shows that the speaker understands their material. But, how do you know what's a good idea for an entire book? On the flip side, if you're an author and public speaking isn't something you're jumping up and down to do, how can you build your platform to include speaking, even if you're an introvert? My guest is my book coach Tiffany Hawk, who is a published author and who runs the Breakthrough Book Proposal Program. Tiffany and I talk about: Her journey from reluctant to charismatic speaker as a result of attending our in-person retreat What makes a good idea for a book Why you shouldn't write the book that you can write in your sleep How authors can build their platform, particularly around speaking, even if you're an introvert (like us!) How speakers can build authority for their book proposal to attract agents and publishers A sneak peek of the online workshop this fall and an in-person retreat in the spring that Tiffany and I will be hosting together About My Guest: Tiffany Hawk is an author and book coach who helps leaders write agent-ready books and book proposals. Her clients have landed literary agents, traditionally published with big New York Presses and small literary presses, self published, won awards, and seen their stories in places like Harper's, the Los Angeles Times, Narratively, McSweeney's, and The Atlantic.   Links:   Show notes at https://www.speakingyourbrand.com/407/  Tiffany's website: https://www.tiffanyhawk.com/  Get Tiffany's free resource “How good is your book idea?” = https://www.tiffanyhawk.com/idea/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day Speaking for Impact in-person workshop in Orlando on October 10th: https://www.speakingyourbrand.com/workshop/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Tiffany Hawk (guest) = https://www.linkedin.com/in/tiffanyhawk/ Related Podcast Episodes: Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk Episode 363: From Burned Out to Lit Up: How Cara Houser Turned Her Signature Talk into a Best-Selling Book Episode 400: Why Introverts Make Great Speakers and Leaders

The Democratic National Convention is being held in Chicago this week and many Americans will be re-introduced to V.P. Kamala Harris when she delivers her speech on Thursday night. I have a background in local Democratic politics and have always been a strong supporter of women running for office. Earlier this summer, we held in-person workshops for women who are running in the Central Florida area where we helped them with their public speaking and storytelling. It was a lot of fun and it showed me once again how powerful someone's personal story is! In this episode, I'm joined by two of those women, Jennifer Adams, who's running for U.S. Congress in Florida's District 7, and Sarah Henry, who's running for Florida State House in District 38. We talk about: Why they decided to run for office and the importance of asking women to run What it's like being a female candidate and having a public voice and presence Their stump speeches and how they tailor them based on the audience The surge of support and enthusiasm for V.P. Kamala Harris's campaign for President and what that tells us about the importance of authenticity The lessons they've learned about being themselves vs. trying to be someone they thought they should be What they learned about storytelling, taking up space, and messaging from the workshops we did with then The importance of donating to women candidates (find local women that you can donate to!)     Show notes at https://www.speakingyourbrand.com/406/  Jennifer Adams for U.S. Congress: https://www.jenniferadamsforcongress.com/ Sarah Henry for Florida State House: https://sarahforfl.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Jennifer Adams (guest) = https://www.linkedin.com/in/jenniferadams111-/ Sarah Henry (guest) = https://www.linkedin.com/in/slouisehenry/ Related Podcast Episodes: Episode 398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade Episode 390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation Episode 378: The Power of Women's Voices and Stories to Change the World Episode 191: Women in Politics and the Public Sphere with Rep. Anna K. Eskamani

If you're a high-performing woman who works in corporate and you've struggled to use your voice in an impactful way, this conversation is for you! Our lead speaking coach Diane Diaz sits down with Laura Camacho, PhD, an executive communications strategist and host of the Speak Up podcast. Diane and Laura dive into the realities of climbing the corporate ladder and the common pitfalls that hold many back, particularly women.  Drawing from personal experiences and years of coaching, Laura shares actionable insights on overcoming self-sabotage, enhancing visibility, and effectively using your voice in the workplace.  Whether you're an introvert, ambivert, or simply looking to refine your communication skills, you'll find valuable strategies to help you advance your career. Diane and Laura talk about: The importance of self-promotion and how to do it without sounding arrogant Why acknowledging and leveraging your unique background and experiences can set you apart Practical tips for speaking up in meetings and ensuring your contributions are noticed The role of a coach in navigating mid-career challenges and achieving your goals How to build relationships and add value in every interaction     Show notes at https://www.speakingyourbrand.com/405/  Laura's website: https://www.speakupwithlaura.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Laura Camacho = https://www.linkedin.com/in/lauramcamacho/ Related Podcast Episodes: Episode 397: Speak to Lead: Elevating Your Executive Presence

This is going to be a fun episode and hopefully get you thinking differently about the presentations and talks you give, whether you're speaking to audiences of 20, 50, 100, 500, or more. What does it mean to "break the fourth wall" and should you do that as a speaker? The fourth wall is the imaginary wall at the front of the stage that separates the fictional world (the performance) from real life (the audience). When you attend a play or a movie, you're an outsider watching the characters live their lives; they don't know you exist. However, I've noticed more and more that live performances and even movies are breaking the fourth wall. What does this have to do with you as a speaker? That's what we're going to talk about, including specific things you can do to break the fourth wall with your audience to be a more impactful and memorable speaker.   Links: Show notes at https://www.speakingyourbrand.com/404/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 393: The Kind of Speakers that Get the Best Feedback and Referrals Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies Episode 249: The Relationship Between Speaking and Performance

I'm thrilled to be joined by Maria Flynn, a graduate of our Thought Leader Academy and now the founder and CEO of Ambiologix, a consulting and training company that helps entrepreneurs advance their innovation, grow their potential, and build their businesses. Maria's journey from the CEO of Orbis Biosciences, which had a successful acquisition, to becoming an Amazon bestselling author and keynote speaker, is nothing short of inspiring.  We delve into her innovative framework on maximizing T.I.M.E. to make opportunities happen and the delicate balance between patience and urgency.  Maria shares her practical tips on attracting speaking engagements, including paid ones, and the strategies that helped her launch her book successfully. Key Takeaways: Maximizing Time: Learn about Maria's framework on balancing urgency and patience, and how these concepts apply to entrepreneurial success. Visual Storytelling: Discover the engaging visuals Maria uses in her presentations to illustrate the spectrum of urgency and patience. Book to Keynote: Understand how Maria transformed the rich content of her book into impactful keynotes and workshops by working with us in the Thought Leader Academy. Speaking Engagements: Get insights into Maria's approach to securing both free and paid speaking engagements and leveraging them for further opportunities. Writing Journey: Maria's discussion about her book writing and launch process, including the importance of community and support.   Links: Show notes at https://www.speakingyourbrand.com/403/  Maria's website: https://makeopportunityhappen.com/  Get a free copy of Maria's book “Make Opportunity Happen”: https://dl.bookfunnel.com/ez9n4ludh6 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Maria Flynn = https://www.linkedin.com/in/mariasflynn/ Related Podcast Episodes: Episode 383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2] Episode 363: From Burned Out to Lit Up: How Cara Houser Turned Her Signature Talk into a Best-Selling Book

If your ideas feel a bit - or a lot - messy and muddy, you're far from alone. This is the #1 challenge I hear from women we work with. We're too close to our own ideas so we're not sure what our audiences will be interested in. We feel self-doubt or resistance that causes analysis paralysis. We try to put too much information into our talks (hello, expert trap!). This is why we are your idea whisperers. In this episode, I share: Why it's hard to get clarity on our own ideas Why you need a clear throughline that's a palm tree and not an oak tree The biggest reason why all of your ideas feel overwhelming Specific things you can do to get clarity The purpose of resistance and vulnerability in your idea formation    Show notes at https://www.speakingyourbrand.com/402/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox  Related Podcast Episodes: Episode 354: Finding and Developing Your Big I.D.E.A. Episode 343: Why YOU are the Messenger for Your Idea and Audience Episode 341: Unearthing Your Unique Message: Discovering What Makes You Stand Out

If you want to get more speaking engagements, this episode is packed with specific strategies you can use, no matter where you're at in your speaking journey. Our guest is Cindy Rowe, a professional speaker, owner of a marketing company, and a graduate of our Thought Leader Academy. Cindy has been on fire with her speaking for the past two years, so we invited her back on the podcast to share how she's been getting momentum on the speaking circuit. Our lead speaking coach Diane Diaz and Cindy talk about: How Cindy transitioned from speaking on marketing to becoming a sought-after speaker on kindness Specific strategies Cindy uses to secure a steady stream of speaking engagements The power of Google Alerts and LinkedIn for uncovering speaking opportunities The importance of connecting with other speakers to expand your network and find speaking gigs Tailoring one signature talk to fit different audiences and event themes How Cindy leverages her speaking engagements to book more gigs, including some already lined up into 2025! The crucial role the Thought Leader Academy played in shaping her signature talk If you're ready to build your momentum on the speaking circuit, apply for our Thought Leader Academy at https://www.speakingyourbrand.com/academy. We're here to help you craft your thought leadership message and signature talk, create a visibility plan, and set you on the path to becoming a sought-after speaker.   Show notes at https://www.speakingyourbrand.com/401/ Cindy's website: https://thecindyrowe.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cindy Rowe (guest) = https://www.linkedin.com/in/cindyrowe-publicspeaker/ Related Podcast Episodes: Episode 284: Connecting Your Ideas into One Message with Cindy Rowe Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCullough Episode 367: Steps for Creating Your Speaking and Visibility Plan

Are you an introvert? If so, do you wonder if you are at a disadvantage as a speaker? There's a common misperception that most speakers are extroverts. But, from my admittedly very unscientific survey, many speakers I know are introverts. We think that as introverts we won't be as engaging or charismatic or energetic. Perhaps we've seen speakers we admire and we assume they're extroverts. I'm an introvert and I grew up quite shy, yet I found that public speaking was a great way for me to connect with other people. In this episode, Diane Diaz and I talk about: Why we became public speakers even though we're introverts and we were shy as kids What being an introvert teaches you The strengths you have as an introvert as a speaker Why speaking feels like a better fit than social media for many introverts Our tips for attending and speaking at conferences as an introvert We're wrapping up the podcast series we've been around executive speaking. This is the 400th episode of the Speaking Your Brand podcast! Thank you so much for being a listener.   Links: Show notes at https://www.speakingyourbrand.com/400/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our 1-day Speaking for Impact in-person workshop in Orlando: https://www.speakingyourbrand.com/workshop/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes: Episode 390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation Episode 370: Overcome Speaking Nerves & Anxiety: How to Develop Confidence on Stage Episode 208: Being an Introvert and a Speaker with Katherine N. Johnson

We're continuing our new podcast series on Executive Speaking! This episode is full of inspiration and practical insights if you're looking to enhance your leadership skills, embrace transformation, and make meaningful connections.  Dr. Lesia Crumpton-Young's journey is a testament to the power of perseverance, innovation, and the importance of showing up. Whether you're a seasoned leader or just starting your career, her wisdom will resonate and empower you to take bold steps towards your own greatness. Dr. Crumpton-Young is an award-winning engineer, academic leader, and transformational coach. From her impressive journey as the first African American woman to earn a PhD in engineering at Texas A&M University to her pivotal role as a university president, Lesia shares her profound insights on leadership, transformation, and the power of showing up. Tune in to discover: The power of showing up, exemplified by how I met Lesia (you'll love this story) The essential qualities of a transformational leader and how to cultivate them The significance of authentic and transparent communication in fostering strong relationships and driving change, including the one thing leaders and speakers must do Practical tips on overcoming challenges and making impactful decisions The exciting launch of a fashion line dedicated to empowering women and inspiring greatness   Links: Show notes at https://www.speakingyourbrand.com/399/  Lesia's website: http://www.greatnessgurus.com/  Lesia's podcast “Heart to Heart: Transformation Conversations with Dr. C-Y”: https://www.wecareradio.net/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Lesia Crumpton-Young, PhD (guest) = https://www.linkedin.com/in/lesia-l-crumpton-young-ph-d-mba-8a4a04b/ Related Podcast Episodes: Episode 397: Speak to Lead: Elevating Your Executive Presence Episode 392: Why I No Longer "Teach from the Stage" Episode 382: 3 Signs You're Stuck in the Expert Trap

We're continuing our new podcast series around Executive Speaking! Today we're diving into storytelling for leaders, especially in a business, corporate, or academic environment. We've been led to believe that stories aren't appropriate in “professional” business or academic environments. But, that's when stories can be the most impactful! This episode is truly value-packed with actionable insights to elevate your leadership and executive presence through the art of storytelling, as I'm joined by Diane Diaz and Joy Spencer, two of our speaking coaches. Whether you're preparing for a corporate presentation, a keynote, or a TEDx talk, this episode provides the tools you need to captivate your audience and drive action. We talk about: Why storytelling is not just an add-on but a core component of effective leadership communication How leaders can build trust and credibility by being vulnerable and authentic in their storytelling Using structured frameworks like Public Narrative and Challenge-Choice-Outcome to craft inspiring and persuasive stories Applying our I.D.E.A.L. storytelling ingredients to bring your stories to life Tips for turning personal experiences into compelling metaphors Lots of examples of using stories in business, academic, and political contexts   Links: Show notes at https://www.speakingyourbrand.com/398/  Joy's podcast “Reframe to Create”: https://reframetocreate.com/  Public Narrative: https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Check out our trainings for companies and organizations: https://www.speakingyourbrand.com/work-with-us/trainings/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz Joy Spencer = https://www.linkedin.com/in/joy-spencer/ Related Podcast Episodes: Episode 397: Speak to Lead: Elevating Your Executive Presence Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Tanya Golash-Boza, PhD Episode 297: Integrating Your Story Into Your Talks Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer

Have you ever been captivated by a speaker who seems to effortlessly command the room, inspiring everyone with their words and presence?  That's the magic of executive presence combined with powerful public speaking. Whether you're leading a team or an organization or a workshop, whether you're presenting to 20, 200, or 2000 people, your ability to communicate your ideas clearly, get buy-in from your audience, and deliver with energy and confidence can make all the difference. But here's the thing: Executive presence doesn't simply materialize overnight. Nor is it the exclusive domain of the naturally charismatic. It's an art that can be cultivated, and one of the most powerful tools for doing so is honing your presentation and storytelling skills. In this new podcast series on executive speaking, we'll explore how you can elevate your executive presence through impactful communication. This series is perfect if you work at a company and are looking to enhance your leadership skills. If you're an entrepreneur, you'll also get a lot out of this series by learning how to effectively convey your vision and inspire your team and your audiences. We know that we want to see more women in positions of influence on boards, on leadership teams, in politics, and in business. Executive presence matters.   Links: Show notes at https://www.speakingyourbrand.com/397/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Check out our trainings for companies and organizations: https://www.speakingyourbrand.com/work-with-us/trainings/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads Episode 395: The Power of Storytelling: Live Signature Talks from Our Thought Leader Academy Grads Episode 390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

Are you ready to elevate your speaking game and attract lucrative speaking engagements? Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities. Key Highlights: Cherlette's Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery. Signature Talk Breakdown: Learn the components of Cherlette's successful signature talk, “From Selfie to Self-Reflection,” and how her engaging approach and relatable content captivated her audience. Audience Engagement Tips: Get inspired by Cherlette's innovative strategies to involve the audience, making her talks memorable and actionable. Visibility and Media Appearances: Understand the importance of visibility in the speaking world and how Cherlette leveraged media opportunities to expand her reach. Coaching and Growth: Hear firsthand how working with a speaking coach can transform your presentations and boost your confidence, leading to more significant opportunities.   You'll learn: How a single talk led to multiple paid engagements for Cherlette The unique activity  Cherlette used to captivate her audience and make her leadership talk unforgettable Why it's essential to think outside the box when choosing your speaking topics and audiences How Cherlette's consistent visibility and media presence has contributed to her speaking success   We know you'll be inspired to get out there on the speaking circuit!   Links: Show notes at https://www.speakingyourbrand.com/396/  Cherlette's website: https://www.cherlettemccullough.com/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Work with us in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cherlette McCullough (guest) = https://www.linkedin.com/in/cherlette-mccullough-22ab0b18/ Related Podcast Episodes: Episode 373: From Free to Fee: How to Get an ROI from Speaking Episode 367: Steps for Creating Your Speaking and Visibility Plan

Sharing personal stories are essential for memorable and impactful presentations.  How specific should your stories be? How do you connect your story to your overall message and framework? This is exactly what we work on with our Thought Leader Academy clients in their VIP Day to create their signature talk. You'll hear two of our recent grads, Cindy Ojczyk and Amy Bear, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action. We also have a roundtable discussion, led by our lead speaking coach Diane Diaz, about what they've learned from being in the Thought Leader Academy and what's next for them as speakers and thought leaders.   This audio is from a live broadcast we did on May 29, 2024. You can watch the video at https://www.youtube.com/watch?v=Z5SWwL8V8Eo.   Show notes at https://www.speakingyourbrand.com/395/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cindy Ojczyk = https://www.linkedin.com/in/cindyojczyk/ Amy Bear = https://www.linkedin.com/in/abearcounselor/

The essence of persuasive communication is about getting your audience on board with your ideas.  But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively.  By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport. This is exactly what our Thought Leader Academy grads do in their signature talks!   You'll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action. We also have a roundtable discussion about what they've learned from being in the Thought Leader Academy and what's next for them as speakers and thought leaders. Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech. This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.   Show notes at https://www.speakingyourbrand.com/394/  Angela's website: https://angelacrawfordphd.com/  Eloisa's website: https://www.walkingtree.green/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/    Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/ Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/

We're finishing up our new podcast series called Speak with Confidence. When you speak at conferences and events, you want to do a great job, get great feedback from the audience, and get referrals and invitations to other speaking gigs. This is how I've gotten so many speaking invitations over the years - event organizers are oftentimes in the audience at events and they refer speakers to each other. What kind of speaker gets the best feedback and referrals? You may think it's the most energetic speaker or the funniest speaker or the speaker with the best story or the speaker with the best slides. But, that's not necessarily the case. In this episode, I share examples of speakers I've seen, what I've noticed about them, and the qualities they have in common. I want you to be the best version of YOU as a speaker. That's what's going to set you apart. Want to develop your speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners. Show notes at https://www.speakingyourbrand.com/393/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker

My goal with this current podcast series called “Speak with Confidence” is to boost your confidence by getting you to think differently about speaking, whether it's getting comfortable with impromptu speaking (episode 390) or claiming your identity as a speaker (episode 391). I know you want to be an impactful speaker, to share your important message with your audiences, and attract clients for your business. We *think* that teaching and training is what our audiences want. This is what I thought too. But, I believe that there are trends going on around us that are changing this. We're all swimming in information; and now with AI, we have comprehensive answers in just a few seconds. This is why I no longer advocate “Teaching from the stage”. I'm going to share in this episode what I recommend instead.   Want to develop your speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners.   Show notes at https://www.speakingyourbrand.com/392/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/  Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox Article mentioned about Deborah Tannen and communication: https://www.vox.com/a/hillary-clinton-interview/the-gap-listener-leadership-quality    Related Podcast Episodes: Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking Episode 362: [Case Study] Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca, PhD Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Tanya Golash-Boza, PhD

There have been so many times I've heard clients tell me, “I'm not a speaker.” Yet they've delivered keynotes and been paid thousands of dollars to do so. They're invited to speak at conferences. They've taught classes and workshops for years. They give presentations at work. What's going on? Why do they resist calling themselves a speaker? Why do we hesitate to claim the identity as a speaker and thought leader? I'm struggling with this right now, except it's not about claiming my identity as a speaker, but as a book writer. There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.   Want to develop your speaking skills and confidence? Enroll in our NEW live online workshop = https://www.speakingyourbrand.com/speaking-workshop/ . Be sure to listen to the episode to get the special coupon code to save $100 just for podcast listeners.   Show notes at https://www.speakingyourbrand.com/391/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: https://www.linkedin.com/in/carolcox Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/    Related Podcast Episodes: Episode 371: What to Include in Your Speaker Video Reel and Speaker Page Episode 285: 4 Speaker Archetypes: Learn Your Natural Style and Amplify It Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk