Podcasts about engineering systems division

Breakout Brands: Why Some Brands Take Off...and Others Don't by Jared Schrieber About the Book: The Obstacles...  If you're trying to grow a brand, you know firsthand that it can be a complex challenge.  Short-term goals are routinely prioritized over long-term, systemic growth.  Despite your best efforts to grow revenue and win market share, gains are fleeting, and real progress often plateaus.  What can you do to ignite sustainable growth?   The Research...  What do winning brands do differently?  Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind.  He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.   The Answers...  In Breakout Brands, Jared reveals the steps successful brands take to accelerate brand momentum year after year.  This new framework for brand building presents real case studies and concrete steps to get you results.  Like Good to Great, Breakout Brands is the must-have guide for brands that want to dominate the market by aligning proven short-term tactics with successful long-term strategies. About the Author: Since graduating from MIT's Engineering Systems Division, Jared Schrieber has been rethinking how brands harness consumer data to drive growth.  He was the founding CEO of Numerator and is the former head of products and services at Retail Solutions, two successful startups that have shaped how brands better understand their consumers and win at retail in the twenty-first century.  He also co-founded the Pat Tillman Foundation and recently established the Revolution Robotics Foundation to bring the inspirational joy of educational and competitive robotics to all kids globally. And, interesting facts – he lives in Budapest, Hungary, and in college was ranked 5th nationally in the javelin on the Arizona State Varsity Track & Field team! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/breakout-brands-jared-schrieber 

In this episode Lauren Hawker Zafer is joined by Dr. Yossi Sheffi Who is Dr. Yossi Sheffi? Dr. Yossi Sheffi is the Elisha Gray II professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics (CTL). He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he researches and teaches at MIT, both at the MIT School of Engineering and at the Sloan School of Management. From 2007 to 2011 he served as Head of MIT's Engineering Systems Division. In these years he set up the administrative structure, launched a successful PhD program, hired and promoted several faculty members and set the long term strategy of the division.  Dr. Sheffi has been recognized in numerous ways in academic and industry forums, including the 1997 Distinguished Service Award given by the Council of Supply Chain Management Professionals. He is the author of several books including his latest "The Magic Conveyor Belt: Supply Chains, A.I., and the Future of Work." Why this Episode? With the expert input of Dr. Yossi Sheffi, this episode explores the implications of AI on job roles, skill requirements, and overall workplace dynamics, providing a comprehensive overview of what lies ahead in this transformative era. By listening to this episode, you'll not only stay informed about the latest advancements but also gain practical advice on how to adapt and thrive in an AI-enabled world, making it a must-listen for anyone interested in preparing for the future of work. REDEFINING AI is powered by The Squirro Academy - learn.squirro.com. Try our free courses on AI, ML, NLP and Cognitive Search at the Squirro Academy and find out more about Squirro here.

Spotlight Ten is a snippet from our upcoming episode: Dr. Yossi Sheffi - The Etchings of an AI Enabled World - The Future of Work. Listen to the full episode, as soon as it comes out by subscribing to Redefining AI. Who is Dr. Yossi Sheffi? Dr. Yossi Sheffi is the Elisha Gray II professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics (CTL). He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he researches and teaches at MIT, both at the MIT School of Engineering and at the Sloan School of Management. From 2007 to 2011 he served as Head of MIT's Engineering Systems Division. In these years he set up the administrative structure, launched a successful PhD program, hired and promoted several faculty members and set the long term strategy of the division. Dr. Sheffi has been recognized in numerous ways in academic and industry forums, including the 1997 Distinguished Service Award given by the Council of Supply Chain Management Professionals. He is the author of several books including his latest "The Magic Conveyor Belt: Supply Chains, A.I., and the Future of Work." Why this Episode? With the expert input of Dr. Yossi Sheffi, this episode explores the implications of AI on job roles, skill requirements, and overall workplace dynamics, providing a comprehensive overview of what lies ahead in this transformative era. By listening to this episode, you'll not only stay informed about the latest advancements but also gain practical advice on how to adapt and thrive in an AI-enabled world, making it a must-listen for anyone interested in preparing for the future of work.

Dr. Yossi Sheffi is the Elisha Gray II professor of Engineering Systems at the Massachusetts Institute of Technology, where he serves as Director of the MIT Center for Transportation and Logistics (CTL). He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he researches and teaches at MIT, both at the MIT School of Engineering and at the Sloan School of Management. From 2007 to 2011 he served as Head of MIT's Engineering Systems Division. In these years he set up the administrative structure, launched a successful PhD program, hired and promoted several faculty members and set the long term strategy of the division. Dr. Sheffi has been recognized in numerous ways in academic and industry forums, including the 1997 Distinguished Service Award given by the Council of Supply Chain Management Professionals.  Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Support the show on Patreon:  https://patreon.com/mspradio/ Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/

Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc. from the Technion in Israel in 1975, his S.M. from MIT in 1977, and Ph.D. from MIT in 1978. In this episode, the following topics are discussed: Balancing green pressures and corporate pressures It is not planet vs profit, instead it is people vs people Companies are running the global supply chain, providing the jobs, and are also responsible for a lot of the environmental impact How many people will pay 10% more money for a sustainable product? Tesla in Hong Kong: government incentives Convenience and low cost vs the environment: How many people buy on Amazon?  How do you feel about the packaging that goes to landfill?  Until consumers agree to pay more for sustainability, companies will not change their fundamentals of production Companies will save energy, minimize risk, and hedging with a green product line for millennials Sustainability is a supply chain issue Is Apple or Microsoft sustainable?  They do not manufacture anything, until you look at the supply chain impact Coca-Cola says they reduced the amount of water in bottling plant, but it takes vast amount of water to grow sugar cane Carbon impact of detergent is making the water hot Deep sustainability:  Patagonia and Dr. Bronner Unilever trains farmers who grow tea Natura invests a lot in the welfare of the Amazon Starbucks has 120,000 coffee growers who they invest in and train Is the consumer willing to pay more? Maybe not until we have a lot more desires Will Shanghai flood?  Social responsibility, shared values, and making a case for social responsibility Supply chain is holistic thinking  NOTES Balancing Green: When to Embrace Sustainability in a Business (and When Not To) Dr. Yossi Sheffi LinkedIn ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with him by clicking here.  

In 2016, more than a dozen hospitals and healthcare organizations were targeted by ransomware attacks that temporarily blocked crucial access to patient records and hospital systems until administrators agreed to make ransom payments to the perpetrators. Emerging online threats such as ransomware are forcing hospitals and healthcare providers to revisit and re-evaluate the existing patient data protection standards, codified in the Health Insurance Portability and Accountability Act, that have dictated most healthcare security measures for more than two decades. This talk looks at how hospitals are grappling with these new security threats, as well as the ways that the focus on HIPAA compliance has, at times, made it challenging for these institutions to adapt to an emerging threat landscape. About Dr. Wolff Josephine Wolff is an assistant professor in the Public Policy department at RIT and a member of the extended faculty of the Computing Security department. She is a faculty associate at the Harvard Berkman Center for Internet & Society and a fellow at the New America Cybersecurity Initiative. Wolff recieved her PhD. in Engineering Systems Division and M.S. in Technology and Policy from the Massachusetts Institute of Technology, as well as her A.B. in Mathematics from Princeton University. Her research interests include cybersecurity law and policy, defense-in-depth, security incident reporting models, economics of information security, and insurance and liability protection for computer security incidents. She researches cybersecurity policy with an emphasis on the social and political dimensions of defending against security incidents, looking at the intersection of technology, policy, and law for defending computer systems and the ways that technical and non-technical computer security mechanisms can be effectively combined, as well as the ways in which they may backfire. Currently, she is working on a project about a series of cybersecurity incidents over the course of the past decade, tracing their economic and legal aftermath and their impact on the current state of technical, social, and political lines of defense. She writes regularly about cybersecurity for Slate, and her writing has also appeared in The Atlantic, Scientific American, The New Republic, Newsweek, and The New York Times Opinionator blog. For more information on this event visit: https://cyber.harvard.edu/events/digitalhealth/2017/04/Wolff

BGP enables as a network of networks, and is also a network of trust. The most clear instantiation of that trust is the updating of router tables based on unsubstantiated announcements. The positive result of this trust is that the network can be extremely responsive to failures, and recover quickly. Yet the very trust that enables resilience creates risks from behavior lacking either technical competence or benevolence. Threats to the control plane have included political interference, misguided network configurations, and other mischief. Our goal is to look at solutions that treat BGP as an economic political artifact that embeds trust, and change the game in BGP defense.One step is to classify route updates along a continuum of trust, exploring new algorithms that will give a measure of integrity assurance to BGP updates. We have explored the application of machine learning techniques with the variety of data available (technical, rates of change, economic, and geopolitical) as network topology is changed via BGP updates in order to generate probabilistic (not only cryptographic) trust indicators for those changes. With this understanding, we develop technologies that embed economic incentives that have immediate value to the adopting party and also have second order system-wide security properties. In this talk I begin with the definition of the problem as economic, describe empirical work in macro-economics of security, and close with the description of an example solution called Bongo.' About the speaker: Jean Camp is a Professor at the School of Informatics and Computing at Indiana University. She joined Indiana after eight years at Harvard's Kennedy School where her courses were also listed in Harvard Law, Harvard Business, and the Engineering Systems Division of MIT. She spent the year after earning her doctorate from Carnegie Mellon as a Senior Member of the Technical Staff at Sandia National Laboratories. She began her career as an engineer at Catawba Nuclear Station and with a MSEE at University of North Carolina at Charlotte. Her research focuses on the intersection of human and technical trust, levering economic models and human-centered design to create safe, secure systems. She is the author of two monographs. In addition, she has authored more than one hundred fifty publications, including more than one hundred peer-reviewed publications.

A lot of personal information about you is completely invisible, intangible, and racing around cyberspace on a mission to pay your bills and geolocate your Facebook status. And, of course, this is useful and in a lot of ways really cool. But today on Radio Berkman we’re going to talk about the obstacles presented by a data-driven society. How can we keep mountains of information out of the wrong hands without compromising all the great benefits we get everyday? First, we talk to Bruce Schneier, a fellow at the Berkman Center and the author of Data and Goliath, The Hidden Battles to Capture Your Data and Control Your World. In this book, Schneier notes that the bulk collection of data isn’t going away, but changes in policy and public perception could allow citizens to have more control over how this information gets used. And in the second half of the show we talk to Josephine Wolff, who is also a Berkman Fellow and PhD candidate in the Engineering Systems Division at MIT studying cybersecurity and Internet policy. If you were concerned by the major credit card or email breaches of the last few years, you’ll want to hear this. Credits for this episode here: http://blogs.law.harvard.edu/mediaberkman/2015/06/08/radio-berkman-218-the-threats-and-tradeoffs-of-big-data/

Computational geneticist Pardis Sabeti and energy studies expert Jessika Trancik will discuss their careers and the outlook for women in science in the 21st century. Sabeti, an associate professor at Harvard and a senior associate member of the Broad Institute, and Trancik, an assistant professor in MIT’s Engineering Systems Division, are both rising stars in the research world. They will be in discussion with Rosalind Williams, the Bern Dibner Professor of the History of Science and Technology at MIT.