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In 2018, the sex toy company Dame decided to advertise in the New York City subway, run by the MTA. In September, the MTA's ad agency, Outfront Media, began working with Dame on a campaign that would run in subway cars, showcasing sex toys against neutral backgrounds and featuring slogans that read, “Toys, for sex” and customer reviews.By late November of that year, however—after Dame says it spent significant money revising and developing ads in an attempt to meet the ad agency's suggestions for approval—the MTA completely and abruptly changed course on Dame's campaign, as well as all other sex toy ads on public transit. The MTA rejected Dame's ad campaign, and publicly published guidelines on advertising that prohibited any “sexually oriented business" from advertising on MTA property.Meanwhile, ads for viagra and other erectile dysfunction products continued to grace the eyes of countless New York commuters, with no questions asked. So in 2019, Dame sued the MTA for the arbitrary censorship they had experienced. This story demonstrates the countless hurdles and discrimination companies within the sex industry face in trying to market and discuss their products. Whether it's Facebook, Instagram, Tik Tok or billboards, talking about sex and pleasure in a frank and open way on the internet, and in the real world, is extremely difficult.Alexandra Fine, the Founder of Dame, has navigated these challenges in many creative ways. After graduating with her master's in Clinical Psychology from Columbia University in New York, Alexandra founded Dame Products alongside engineer Janet Lieberman in 2014 with a line of vibrators aimed at closing the "pleasure gap."Since then, Dame has raised upwards of $11 million and run a number of successful crowdfunding campaigns, leveraging platforms such as Indigogo and Kickstarter. At the company's helm, Alexandra possesses the resilience and energy required to bring light to an industry that many are attempting to hide. In this episode, Alexandra and Caroline discuss the various hurdles sex companies face, particularly when it comes to marketing and fundraising. Alexandra shares her experience suing the MTA and advocating for change within the industry. Learn more about here Dame here.Follow Alexandra here. Hosted on Acast. See acast.com/privacy for more information.
Alexandra Fine is the Co-Founder and CEO of Dame which launched in 2014 after joining forces with Janet Lieberman, an MIT-trained engineer. Dame is a woman-powered company in every way and that's why you're hearing this story during March 2022 which is also Women's History Month. Al is a lifelong student of sexual health, having earned her Master's in clinical psychology with a concentration in sex therapy from Columbia University. A Forbes' 30 Under 30 awardee, Al has transformed her role as a CEO into one of a dedicated activist for women's health, gender equity, and prioritizing pleasure. On the show, Alexandra talks about sexual wellness, closing the pleasure gap, non-binary perspectives, The Sims BDSM, and a ton more. Our conversation is mostly focused on Dame's three-year-long court battle against the Metropolitan Transportation Authority. Their historic triumph over the MTA validates both the existence of the woman-owned company as well as of female pleasure and wellness. Ensuring that company has the right to advertise on subways, buses, and commuter rail. Places that have long welcomed male-focused brands like Ro (Roman), Hims, as well as breast enhancements, and more. This is a big deal since the MTA transports over 11 million passengers a day. That's a lot of customers. This is also a giant win for free speech and anti-censorship. Congrats to Dame Products and the team. --- Support this podcast: https://anchor.fm/DreamNation/support
I talk about sex regularly on Bulletproof Radio because the energy, connection and humanity that’s a part of sexual wellness improves our lives. So does the fun factor.In this episode, credentialed sexologist Alexandra Fine talks with me about the pleasure gap and ways to close it. After earning her master’s in Clinical Psychology with a concentration in sex therapy from Columbia University, she decided to focus her passion and expertise on the world of sex tech. Alex and mechanical engineer Janet Lieberman co-founded Dame Products. These are innovative tools and resources for adult sexual well-being: solo play, couples or polyamorous if that’s your preference. Dame’s first product, Eva, became the most crowdfunded sex toy in history. Its second product, Fin, was the first sex toy allowed on Kickstarter.“We are women designing products that predominantly help people just like us have more fulfilling lives,” Alex said about getting the Fin on Kickstarter. “This isn't about prurient behavior. This isn't about being lewd or crude. This is about living a healthy life.”Beyond the obvious physical fun, Dame’s meticulously engineered vibrators designed to do three specific things:start necessary conversations,listen rather than assume, and create products that enhance intimacy. Within five years of its launch, Dame earned critical and popular acclaim, as well as praise in international media, including the New York Times, Forbes, Wired, Vice, BBC and the Today Show. Fast Company recognized Dame as one of the "most innovative wellness companies of 2020,” and Well+Good named Dame a “2020 changemaker.”Listen on to learn more about how shame-free sex and well-designed sex toys can contribute to your overall health and energy.More Sexual Health: My recent Sexual Energy Series spanned six episodes #787 to #792 featuring experts ranging from sexual fantasies to women’s health to the evolution of the penis. I’ve also covered tantric sex, orgasms, the psychology of sex and more with other guests through the years.Enjoy! And get more resources at Dave.Asprey/podcasts. Got a comment, idea or question for the podcast? Submit via this form.SPECIAL OFFER FOR BULLETPROOF RADIO LISTENERS Visit https://www.dameproducts.com to get 15% off your first orderWE APPRECIATE OUR PARTNERS. CHECK THEM OUT!Mouth Probiotics: https://blisprobiotic.com, hit the “Buy on Amazon” button and use code DAVE2021 at checkout to get a 10% discountBetter Juice: www.thefarmersjuice.com/dave and use code DAVE to get $5 off a boxVIRTUAL BIOHACKING CONFERENCE MAY 8, 2021Recharge Your Cells & Upgrade Your Life at this one-day event! Register at https://www.biohackingconference.comWANT TO UPGRADE YOURSELF EVEN MORE?Learn directly from Dave Asprey in his new membership group https://ourupgradecollective.com. DAVE ASPREY’S NEW BOOK!“Fast This Way: Burn Fat, Heal Inflammation, and Become the High-Performing Human You Were Meant to Be”
I talk about sex regularly on Bulletproof Radio because the energy, connection and humanity that’s a part of sexual wellness improves our lives. So does the fun factor.In this episode, credentialed sexologist Alexandra Fine talks with me about the pleasure gap and ways to close it. After earning her master’s in Clinical Psychology with a concentration in sex therapy from Columbia University, she decided to focus her passion and expertise on the world of sex tech. Alex and mechanical engineer Janet Lieberman co-founded Dame Products. These are innovative tools and resources for adult sexual well-being: solo play, couples or polyamorous if that’s your preference. Dame’s first product, Eva, became the most crowdfunded sex toy in history. Its second product, Fin, was the first sex toy allowed on Kickstarter.“We are women designing products that predominantly help people just like us have more fulfilling lives,” Alex said about getting the Fin on Kickstarter. “This isn't about prurient behavior. This isn't about being lewd or crude. This is about living a healthy life.”Beyond the obvious physical fun, Dame’s meticulously engineered vibrators designed to do three specific things:start necessary conversations,listen rather than assume, and create products that enhance intimacy. Within five years of its launch, Dame earned critical and popular acclaim, as well as praise in international media, including the New York Times, Forbes, Wired, Vice, BBC and the Today Show. Fast Company recognized Dame as one of the "most innovative wellness companies of 2020,” and Well+Good named Dame a “2020 changemaker.”Listen on to learn more about how shame-free sex and well-designed sex toys can contribute to your overall health and energy.More Sexual Health: My recent Sexual Energy Series spanned six episodes #787 to #792 featuring experts ranging from sexual fantasies to women’s health to the evolution of the penis. I’ve also covered tantric sex, orgasms, the psychology of sex and more with other guests through the years.Enjoy! And get more resources at Dave.Asprey/podcasts. Got a comment, idea or question for the podcast? Submit via this form.SPECIAL OFFER FOR BULLETPROOF RADIO LISTENERS Visit https://www.dameproducts.com to get 15% off your first orderWE APPRECIATE OUR PARTNERS. CHECK THEM OUT!Mouth Probiotics: https://blisprobiotic.com, hit the “Buy on Amazon” button and use code DAVE2021 at checkout to get a 10% discountBetter Juice: www.thefarmersjuice.com/dave and use code DAVE to get $5 off a boxVIRTUAL BIOHACKING CONFERENCE MAY 8, 2021Recharge Your Cells & Upgrade Your Life at this one-day event! Register at https://www.biohackingconference.comWANT TO UPGRADE YOURSELF EVEN MORE?Learn directly from Dave Asprey in his new membership group https://ourupgradecollective.com. DAVE ASPREY’S NEW BOOK!“Fast This Way: Burn Fat, Heal Inflammation, and Become the High-Performing Human You Were Meant to Be”
For Episode 47 of the Dark Horse Podcast, Dani is joined by Janet Lieberman founder and CTO of Dame Products. Guest co-host Shmuley Boteach shares his perspective as a rabbi who has written books on the importance of a healthy sexual relationship in marriage. On the docket for discussion? Busting archaic myths about gender, the difficulty of mass-producing personal products, and the impact of feminist porn.
Janet Lieberman is a woman after my own heart! After earning a Mechanical Engineering degree from MIT and working with various companies in the consumer product space she began to wonder why the same level of care and design didn’t go into sex toys. Through the grapevine she heard about Alexandra Fine (Co-Founder of Dame Productions - Episode 93) who was also launching a sex toy company and it was business partner love at first sight. From their first meeting they chose to combine efforts and energy to launch Dame. Join Mechanical Engineer and Co-Founder of Dame Products, Janet Lieberman and I as we talk about sex toys, product design, female orgasm, dispelling myths about sex toys and pleasure and orgasm shaming on Episode 96 of Ignite Intimacy! RECEIVE $15 OFF YOUR ORDER AT DAME PRODUCTS WITH THE DISCOUNT CODE 'IGNITE' About Janet Engineer and a graduate of MIT, Janet designed 3D printers until she discovered that vibrators weren’t being developed, manufactured, or marketed the way a quality consumer good should be. A firm believer that you must be the change you want to see in the world, Lieberman co-founded Dame Products to try to catalyze that shift. Connect: Website Twitter - @dame_janet IG/FB/Twitter - @dameproducts
There's yet another gender gap to think about, and this one takes place not in the boardroom, but in the bedroom. Men have twice the number of orgasms that women do, and in heterosexual couples, women are four times more likely than men to report that sex in the past year was unpleasant. Sara and Jye talk to Janet Lieberman, founder of feminist sex toy company Dame Products, about why women are being shortchanged on sexual pleasure and what can be done to address this gap. (Hint: it's the clit!) --- Want to get even Better in Bed? Download the audio guide. Follow us on Instagram. Detailed show notes for this episode here. Produced by Jye Smith (jye@doublestar.co)
Isabella catches up with Alex Fine before the launch of her company's second sex toy. On Spectra's premier episode, they talk about sexual pleasure and working in the business of sex. Alex Fine and Janet Lieberman are the women behind Dame Products and Eva, a hands-free clitoral vibrator which launched on Indiegogo in 2014, and raised over $846,142. Follow Dame @dameproducts and check out the Eva vibrator at dameproducts.comFollow us: @spectrapodcast Email us: spectrapodcast@gmail.com
Isabella catches up with Alex Fine before the launch of her company's second sex toy. On Spectra's premier episode, they talk about sexual pleasure and working in the business of sex. Alex Fine and Janet Lieberman are the women behind Dame Products and Eva, a hands-free clitoral vibrator which launched on Indiegogo in 2014, and raised over $846,142. Follow Dame @dameproducts and check out the Eva vibrator at dameproducts.com Follow us: @spectrapodcast Email us: spectrapodcast@gmail.com
On this episode of Future of Sex, Bryony Cole explores haptic sex and the implications of combining teledildonics and virtual reality. Bryony speaks with sextech consultant Stephanie Baron about how long distance relationships founded the teledildonics industry. She also talks to Janet Lieberman co-founder of Dame Products about the engineering of sex toys and Tyrone Miller Director of Communications at BaDoinkVR about the development of teledildonics and VR into a virtual sexology program. Additional Links: * https://www.dameproducts.com * http://www.virtualsexology.com/ To learn more about this show, visit FutureOfSex.org. To keep up with Bryony Cole, follow her on Twitter (@)bryonycole.
Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded
75 - Finding a Balance of Entrepreneurial Superpowers | feat. Alex Fine Cheat Sheet Designing a product for a customer and designing a product for a manufacturer to create are two different things. Customers want features and benefits and manufacturers want it to be made of only one part. Designing and building a prototype is equally different from designing a product to be made thousands of times. Some contract manufacturers will take your prototype design and translate it into something they can use for mass production, but that is not ideal. You will want an industrial design engineer in your corner. If industrial engineering is not your forte, you can partner with a firm, or find a kickass cofounder. If you do, your chances of delivering on time go through the roof. About this episode Most of the people that call me for advice or to hire me to run their campaigns are visionaries. They have big hearts and bigger dreams. But oftentimes they lack the skills in another area of business that is crucial to the success in the market they have chosen to tackle. In consumer technology crowdfunding, the skills deficit I most often see is in the nitty gritty detail work of industrial design and engineering. You can have a great idea, execute a crowdfunding campaign on it perfectly, raise a ton of money, and then be screwed trying to manufacture. What is the solution? Partner with people who have the skills you need. Chris Prendergast partnered with an industrial design firm for JamStack. Today’s guest, Alex Fine, is a sex therapist with a Masters Degree in Clinical Psychology from Columbia University. Alex brought her passion for human sexuality and partnered with an MIT mechanical engineering grad, Janet Lieberman, who brought extensive product design experience. Together they cofounded Dame Products and have raised over $1.2 million dollars over two campaigns for two different, cutting edge, sex toys. The original, Eva, raised $575,000 in 45 days on IndieGoGo in 2014. Their latest, Fin, raised $394,000 in 30 days on Kickstarter in late 2016. The balance they raise with IndieGoGo's InDemand service. In this episode, you will get some hints on what makes their partnership work well. When you are done listening, ask yourself, “do I have all of the skills necessary to pull off my vision?”. If not, then get to work finding partners. Resources Mentioned Dame Products Eva on Indiegogo (includes InDemand earnings) Fin on Kickstarter Survey Monkey
Attitudes toward the sex toy industry have changed dramatically thanks to the Internet, making what was once a taboo subject pervasive in popular culture. In this episode, Lindsey and Jenny take a closer look at the $15 billion "adult product" market, with guests including Phil Harvey, who founded the adult store chain Adam & Eve in 1970 and explains to them how the industry has blossomed during the past 40 years. Challenges persist, however. As Babeland founder Claire Cavanah says, sometimes it's tough just to do basic banking. And Dame Products founders Alexandra Fine and Janet Lieberman tell our hosts that they used crowdfunding to make a new toy, but faced hurdles trying to advertise it.
Alexandra Fine and Janet Lieberman join Guy's Guy Radio. The duo made history when their next generation vibrator, "Eva" became the most highly-funded adult product in the history of online crowdfunding, and was named Indiegogo's top campaign run by an all-female team. Together, the two are changing the natural conversation about sex with their blunt, honest, no-nonsense approach, and are aiming to empower women everywhere to speak up about their desires and preferences. Got a question for Robert, Alex or Janet? Call in to the show at (347)-945-5834. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on iTunes! Buy The Guys' Guy's Guide to Love now!
Alexandra Fine and Janet Lieberman join Guy's Guy Radio. The duo made history when their next generation vibrator, "Eva" became the most highly-funded adult product in the history of online crowdfunding, and was named Indiegogo’s top campaign run by an all-female team. Together, the two are changing the natural conversation about sex with their blunt, honest, no-nonsense approach, and are aiming to empower women everywhere to speak up about their desires and preferences. Got a question for Robert, Alex or Janet? Call in to the show at (347)-945-5834. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love and the pursuit of happiness. Subscribe to Guy's Guy Radio on iTunes! Buy The Guys' Guy's Guide to Love now!