Podcast appearances and mentions of jennifer slegg

Google LSA expands to new categories & faces spam:  Google has added new, high value categories to their Local SErvice Ads program. They continue to target ever more service type businesses. While the pricing for this simpler product has gone up due to the added auction capabilities, in many markets it is still a good value. It is also important for service type businesses to watch for first mover opportunities in their local markets. With this link: Local Service Finder - Pro List businesses can assess which categories in which geographies have more opportunities. However in some urban, highly competitive markets like personal injury law & locksmiths, not only has pricing gone crazy, spam has as well. Google has added a new LSA spam review reporting form to cope with some of the fake review issues. ChatGPT making rapid and differentiating inroads into SAAS tools for Local:  The players in the local space have all become pretty similar to each other offering listings, review management, Google Posts with little to distinguish them. But with the advent of large language models in general and ChatGPT specifically, many have begun to offer unique tools on top of their core products that leverage the generative AI capabilities. The value of generative AI will first be realized in the SAAS world where the benefits can be easily added to existing products to increase business productivity. Hubspot's ChatUX shows how this can be integrated into a CMS and Uberall shows how it can improve access to a company's granular data like inventory. Why every company needs a “how we use AI” FAQ:  Wired recently published an article on how they will use generative AI tools vis a vis their written and visual content. They detail whether they will use AI to write or edit articles (they won't), whether they will use it to generate ideas and headlines (they might) and whether they will use it to create story graphics (they won't due to artists not receiving royalties).Jennifer Slegg on Twitter, using a  creative Google search, demonstrated just how many businesses are currently using generative AI and blindly copying and pasting it onto their websites. This raises the question of whether not just Wired but everyone that creates content - writers, SEO firms, SEMs and more - should consider both an internal code of ethics and a forward facing statement of those values.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 104Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → https://goo.gle/sotr051-transcript  Jennifer on Twitter → https://goo.gle/3OKwNad  Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad  The SEM Post → https://goo.gle/3UjqMm9  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google's changes to the Quality Raters Guidelines: · Changes to YMYL language in the guidelines & its implications · Why Google has recategorized the sites types listed as YMYL · How connected the Quality Raters Guidelines are to Google's algorithm Plus, we pick apart some of the most popular clichés about doing SEO in 2020!

In dieser Folge übersetze ich Googles Search-Quality-Raters-Guidelines bzw. fasse die wichtigsten Punkte zusammen und kommentiere die interessante Stellen aus Teil 1 (Seite 7 bis 63). Dieser Teil enthält viele Informationen, die für Website-Betreiber und SEOs für die zukünftige Optimierung und das Veröffentlichen von Informationen auf Websites allgemein von hoher Relevanz sind, wenn diese hohe Rankings bei Google haben sollen. Ich halte diese Informationen für so wichtig, dass ich in dieser Folge davon absehen Werbung zu schalten. Wer sich dafür interessiert, welche Änderungen es seit der letzten Version vor ca. einem Jahr gegeben hat, für den hat Jennifer Slegg auf TheSEMPost eine Gegenüberstellung geschrieben. Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

In this episode, Marie discusses all the latest changes and updates in the world of search, including: October 15, 2018 algorithm update Is any site that sells products YMYL? Adding content to local pages can help improve rankings Mobile First Indexing cache bug is fixed Tips from Aleyda Solis on internationalization in SEO Chrome 70 has some interesting changes How many htaccess redirects are too many? Tips from Jennifer Slegg and Paul Macnamara on the Quality Raters’ Guidelines Local pack now showing booking and reservation buttons People also search…in the local results Slideshow images in local pack Great tip for using Q&A in the SERPS ---- Mariehaynes.com/newsletter Mariehaynes.com/algo-changes-and-more/ ---- Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.

Directors Cut: David and I have been doing these deep dives on the raters guide for many years and have found them very useful in making, to a lesser degree, adjustments to our SEO techniques, however, it is a big part of the content strategy because if Google is saying to raters rate this lowest if you see this on the website... I think it is a good idea not to do that on your website! I hope you enjoy the video or audio as much as we did making it! The Hangout Video: Highlights Introductions: Jennifer Slegg of The SEM Post, Bill Slawski blogs on SEO By the SEA and Director of SEO Research at Go Fish Digital and Doc Sheldon Doc is the owner and editor of Search News Central and copy and technical SEO company Intrinsic Value SEO and Ammon Johns. Are these Ranking Factors: The panel discussed how they explain to clients and other SEO's what the raters Guide is and what is it used for. 7:24 - Jennifer Slegg's Executive Summary of Changes: Like many on this panel Jennifer has been analyzing the Guide for years. What is the purpose of the page and reputation of main content creator/authors as well reputation of site were at the top of her list. Terry mentioned that they had added sharing as purpose of a page. 13:24 - Ammon Johns on copy, usability and Machine Learning: Ammon discussed how Google uses the raters assessments for use with in their Machine Learning systems to improve and assess the Machine learning Algos. Bill and others discussed how the raters are part of the machine learning framework. 20:58 - Discussion of Authorship: New stress on expertise and reputation of content creators not just the website. Bill talks about knowledgebase trust. There are a lot of tips for establishing reputation for authors 30:45 - Low Quality Pages: YMOYL pages need more trust and expertise. No expertise should be almost always low quality. Safety has been added to the YMOYL pages because of misinformation about safety (fake medical info). New emphasis on POP (Purpose of Page) and accessing clickbait title accuracy (likely to filter fake news). 48:55 - Deceptive page design and low page quality traits: Jennifer started the discussion outlining some of the deceptive tactics like disguising ads or affiliate links, distracting content, copied content 101:50 - List of Most Important Factors: Jennifer details the changes indicated in this new list which led to a discussion of beneficial purpose of page and value add. Terry and Dave took the position that value add was a page to page comparison whereas beneficial POP was about intent of user and website. 1:15:00 - Raters Guide For Future Proofing Your SEO: The discussion turned to how the Panel uses the rater guideline to adjust their SEO activity which Dave & Terry have been advocates of Future Proofing stressing its importance in the Dojo from the first day forward. Basically SEO future Proofing is taking info like the raters guide and using it to adjust your SEO activity going forward because as Ammon pointed out our recommendations should be useful for years not months. Resources You may find helpful for knowledge and future proofing. Google Raters Guide 2018 PDF Jennifer Slegg's Post on SEM Post SEM Post Archive of Rater Guide Posts Including Raters Guides for International Search and Voice Search Dojo Videos & Hangouts:Insights from 2016 and Google Raters Guide 2014 - Deep Dive Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources Agent Rank, or Google Plus as an Identity Service or Digital Signature The Hosts Terry Van Horne Dave Harry iTunes and the Dojo Radio iPhone App!  

On today's episode: The Cast discusses Burger King's newest Snapchat ads shot entirely on Spectacles, as reported by AdWeek's Christopher Hiene. Kevin Tran has a write-up on Business Insider about YouTube's success with 6-second ads. Are 6-second ads the way of the future or just filling a niche? Phillip and Matt weigh in. Finally, Phillip breaks down an article by Jennifer Slegg on The SEM Post on why most Google algorithm changes aren't worth worrying about.  Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Chi sono i Quality Rater di Google? Devo averne paura perché possono penalizzare il mio sito? Scopriamo insieme come beneficiare del lavoro dei quality rater per rendere il nostro sito un luogo migliore, per le persone e per Google. Questa puntata è stata registrata grazie alle informazioni condivise da Jennifer Slegg (http://www.jenniferslegg.com/) durante Brighton SEO 2017 ( http://www.brightonseo.com ).☞ ISCRIVITI, FAI DOMANDE o SCRIVI UNA RECENSIONE > http://strategiadigitale.info☞ TI PIACE IL PODCAST? DIVENTA PRODUTTORE > http://youmediaweb.com/finanzia☞ DIGITAL MASTERMIND > http://youmediaweb.com/digitalmastermind

Chi sono i Quality Rater di Google? Devo averne paura perché possono penalizzare il mio sito? Scopriamo insieme come beneficiare del lavoro dei quality rater per rendere il nostro sito un luogo migliore, per le persone e per Google. Questa puntata è stata registrata grazie alle informazioni condivise da Jennifer Slegg (http://www.jenniferslegg.com/) durante Brighton SEO 2017 ( http://www.brightonseo.com ).☞ ISCRIVITI, FAI DOMANDE o SCRIVI UNA RECENSIONE > http://strategiadigitale.info☞ TI PIACE IL PODCAST? DIVENTA PRODUTTORE > http://youmediaweb.com/finanzia☞ DIGITAL MASTERMIND > http://youmediaweb.com/digitalmastermind

Jennifer Slegg takes us behind the scenes of The SEM Post, a leading news site in the Search Marketing industry. She shares insights into where she gets her story leads, why Google tested 41 shades of blue in the search results, and how she chooses guest writers. Whether you're a writer, editor, SEO-fan or lover of marketing - you'll gain a ton of knowledge from this episode! The post 006: Running A Leading Industry News Site With Jen Slegg appeared first on Evolving SEO.

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost.Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed.When Google originally announced RankBrain, a Google Spokesperson confirmed with The SEM Post that Its especially helpful on long-tail queries, such as the 15% never seen before each day. So it could be the case where it could be the 3rd most important ranking factor for some queries, while it is significantly weaker for highly competitive keywords that are seen regularly.

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost.Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed.When Google originally announced RankBrain, a Google Spokesperson confirmed with The SEM Post that Its especially helpful on long-tail queries, such as the 15% never seen before each day. So it could be the case where it could be the 3rd most important ranking factor for some queries, while it is significantly weaker for highly competitive keywords that are seen regularly.

PPCandPerformance Marketer Duane Brown following his presentation at MozCon ondelightful re-marketing. Duane discusses with Jim Hedger and Dave Davies about theimportance of making re-marketing a part ofyour marketing strategy. Plus,SEMPost Turns 1-Year Old and Jennifer Slegg comes on to discusses the milestone.

PPCandPerformance Marketer Duane Brown following his presentation at MozCon ondelightful re-marketing. Duane discusses with Jim Hedger and Dave Davies about theimportance of making re-marketing a part ofyour marketing strategy. Plus,SEMPost Turns 1-Year Old and Jennifer Slegg comes on to discusses the milestone.

Top New PPC Developments with Jennifer Slegg, publisher ofTheSEMPost. Stories includedLocal Carousel Search Results Increase Clicks on Google,Google AdWords Introducing Local Number Call ExtensionsandBing Ads Testing Twitter Follower Count in Ads.

Top New PPC Developments with Jennifer Slegg, publisher ofTheSEMPost. Stories includedLocal Carousel Search Results Increase Clicks on Google,Google AdWords Introducing Local Number Call ExtensionsandBing Ads Testing Twitter Follower Count in Ads.

Jim, Dave and guest host Jennifer Slegg speak with Danny Goodwin who announced he is Leaving as Editor at Search Engine Watch, plus Google Domains Invites Available Through Google Employees andGoogle Updates Local Search Algorithm (called Pigeon) With Stronger Ties To Web Search Signals .

Jim, Dave and guest host Jennifer Slegg speak with Danny Goodwin who announced he is Leaving as Editor at Search Engine Watch, plus Google Domains Invites Available Through Google Employees andGoogle Updates Local Search Algorithm (called Pigeon) With Stronger Ties To Web Search Signals .

Jim welcomes gust host Jennifer Slegg, founder of the SEM Post, to discuss headlines including: Google Rewrites Quality Rating Guide – What SEOs Need to Know; Engineers Workon Google Penguin Algo Update;  Is Web Analytics Dying? Facebook second quarter earnings:  788 million dollars  up from 331 million last year. Facebook stock  more than doubles  year to year.

Jim welcomes gust host Jennifer Slegg, founder of the SEM Post, to discuss headlines including: Google Rewrites Quality Rating Guide – What SEOs Need to Know; Engineers Workon Google Penguin Algo Update;  Is Web Analytics Dying? Facebook second quarter earnings:  788 million dollars  up from 331 million last year. Facebook stock  more than doubles  year to year.

Shoemoney welcomes Jennifer Slegg on to discuss a story where IAC is considering finally pulling the plug on Teoma, the engine that powers Asks search, and just using Google, plus they discuss are all marketers liars.

Shoemoney welcomes Jennifer Slegg on to discuss a story where IAC is considering finally pulling the plug on Teoma, the engine that powers Asks search, and just using Google, plus they discuss are all marketers liars.

Dave and Mikkel discuss options when it comes to linkbuilding. We also get cameo appearances from Jennifer Slegg aka Jenstar and Shoemoney to dispell rumors and various issues

Dave and guest host Jennifer Slegg discuss Google keyword results and get into a detailed conversation on Google AdSense.

Today's topics include Jennifer Slegg, Jenstar, JenSense, blogging, & site reviews.

Today's topics include Jennifer Slegg, Jenstar, JenSense, blogging, & site reviews.

Today's topics include Jenstar, Jennifer Slegg, JenSense, BakedJake, site reviews, & ad placement.

Today's topics include Jenstar, Jennifer Slegg, JenSense, BakedJake, site reviews, & ad placement.