Podcasts about search quality

In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: Episode transcript → https://goo.gle/sotr076-transcript BERT paper → https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX Meet Data Scientists at Google → https://goo.gle/3xzZ67c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast

Jim Yu, a leading voice in SEO, spearheads BrightEdge's mission to equip marketers with the tools and strategies needed to thrive in the AI-driven search landscape.

Welcome back to the EDGE! This week's guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web!  Key Segments: [00:00:35] EDGE of The Web Sponsor: Riverside [00:04:29] Introducing Will Critchlow [00:06:50] Why Will Refined His Specialization Towards SEO Testing [00:09:43] Why Large Organizations Choose SearchPilot [00:13:23] Reacting To The Rapid Changes In Search As Of Late [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:27:09] How is Google Responding To Increasing Competition?  [00:33:28] EDGE of the Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil's company, and more (01:15) Google's search dominance drops to a 15-year low (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy (05:39) Google CEO on future of links, AI making Search quality worse (06:34) Screaming Frog now allows you to automate SEO (07:52) Google unveils new ways to reach streaming audiences (11:36) The AI tool infecting the media industry (17:30) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. Sundar Pichai, Google's CEO, responded...

Google Search quality may be getting worse.  Samsung partners with Google to embrace AI after its move to number the number 2 spot in the smartphone market. Sam Altman says that we might be uncomfortable with new AI developments, self-checkout may be on its way out. And it turns out that incognito mode doesn't mean you can't be tracked. 

Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems?Google is struggling to adapt to the changing market dynamics, including the rise of AI, TikTok, and criticism of declining search result quality.Google's efforts to retain younger users by modifying its search results to include more engaging content like social media, short videos, and images.Google's algorithmic updates are aimed at improving search result relevance and combating the issue of low-quality AI-generated content. LSA Ad Efficiency and Google's Transition to a UX That is AI Driven: Local service ads (LSAs) are outperforming traditional search results and organic traffic due to their higher efficiency in attracting clicks.The success of LSAs is due to their visual & emotional appeal, trust badges, and display of relevant information like star ratings, years in business, and the Google guarantee.Google is transitioning towards a new approach where search results will be tailored to users' emotional responses, leading to increased click-through rates on ads.Google's  Incredible Notebook LM IS the Future of AI For the Rest of Us:Notebook LM is Google's most notable AI development this year, allowing users to create customized datasets and effectively build their own large language models.The accessibility of Notebook LM, makes this technology suitable even for non-technical users.Notebook LM has the potential to revolutionize various industries by empowering individuals to develop personalized AI tools and generate high-quality content with ease.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 138Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs. Some of his key insights: How Google assesses quality based on user behavior, not by dictating standards Why SEOs should focus on information architecture and UX before SEO tactics Optimistic view of AI - it will augment SEOs' work, not replace His experience working at Google in the early days Pedro offers so much wisdom from being on both sides of search - creating it at Google and now optimizing for it as a consultant. Don't miss this chance to learn from an industry insider! Pedro brings a passionate, thoughtful approach to SEO that can help any digital marketer. Hit subscribe and share the knowledge! Follow Pedro: Twitter/X: https://twitter.com/pedrodias LinkedIn: https://www.linkedin.com/in/pedrodias/ Visively: https://www.visively.com/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.    In this episode of the Law Firm Marketing Decoded podcast, we're going to be learning more about Google's search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.  

1. Reddit Launches Reddit for Business Website - Reddit's launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:“90% of users trust Reddit to learn about new products and brands. For context, that's higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities' trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They're also more likely to recommend the products they love - which never hurts”If you're thinking about Reddit ads, it's definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.2. Instagram ‘Group Profile' - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles'. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won't be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks. Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days. P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights.  Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth. Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added. Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits. Change history insights help you identify how changes you've made in your account may impact performance. When there's a significant shift in your campaign's key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed. 7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”This update is leveraging Google's SpamBrain - Google's AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%.In the announcement, Google wrote that SpamBrain can not only “detect spam directly, it can now detect both sites buying links, and sites used for the purpose of passing outgoing links.”To avoid getting into trouble, follow the advice from July 2021 : “Site owners should make sure that they are following the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”8. Google Recommends You To Stop Chasing Expired & Repurpose Domains - In the SEO world, expired domains are a big thing. So much so that there are forums and secondary marketplace to buy and sell expired domains with good Domain Authority (DA). Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately. John went on to add that you can "build a new site if you want," but he said, "don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."Back in Jan 2021, Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that "Google understands when domains change ownership so it won't necessarily rank for the queries it used to rank pre change of ownership. So if the sole purpose of buying a domain is to get search traffic from the old domain, I would suggest against doing so since there's no benefit."There you go, another SEO myth busted. 9. Google: Diverse Content Can Also Rank If You Just Write For Your Readers - Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.10. Google On Why Your Page Pops On/Off From The Search Index - When @seowolf asked John Muller what could be the reason for his page to shown in search results at a low position and then not showing up at all in search results. John responded “That can happen, and probably isn't particularly uncommon. Things can pop into the index for a bit, and then pop out again. When things are on the edge and the system has to make a yes/no decision, sometimes it goes one way for a while, and then the other way again. The web is noisy, I think that's fine.”Last year, John talked about “edge of indexing” - your pages are on the threshold of having enough quality to be in the Google index and not enough quality to be in the Google index. If you're teetering on the edge of indexing, there's always fluctuation.It basically means you need to convince Google that it's worthwhile to index more.What John is sharing aligns with Gary Illyes of Google shared about being on the edge of quality - if your pages disappear from Google Search and then reappear when you manually submit them to Google, that means you're on that edge. In fact, John Mueller of Google also said that if you need to submit pages to Google manually, it is likely a sign of a quality issue with those pages.11. Google Adds ‘Experience' To Search Quality Raters Guidelines. EAT Becomes EEAT. - In addition to AI based ranking, Google also leverages third-party Search Quality Raters (spread out around the world and highly trained using the Search Quality Raters Guidelines) to evaluate and rate a website. So Search Quality Raters Guidelines is considered as the Google Search Bible. If you want to rank higher and better then you have to read through the guidelines and make sure you are following it.Now. Google has updated the Google search quality raters guidelines and added a new E to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. What is Google looking for with experience? Google said when you write the content, does that "content also demonstrate that it was produced with some degree of experience, such as with actual use of a product, having actually visited a place or communicating what a person experienced?" Google explained that there are "some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand." Google shared this example, "if you're looking for information on how to correctly fill out your tax returns, that's probably a situation where you want to see content produced by an expert in the field of accounting. But if you're looking for reviews of a tax preparation software, you might be looking for a different kind of information—maybe it's a forum discussion from people who have experience with different services."Google said in the updated guidelines that Experience, Expertise and Authoritativeness are important concepts that can support your assessment of trust, with trust being the most important member of E-E-A-T. Google said, "trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem."But how does "experience" differ from "expertise?" Google said, "pages that share first-hand life experience on clear "Your Money or Your Life” (YMML - pages or topics that could potentially impact a person's future happiness, health, financial stability, or safety.)  topics may be considered to have high E-E-A-T as long as the content is trustworthy, safe, and consistent with well-established expert consensus. In contrast, some types of YMYL information and advice must come from experts."The latest (Dec 15, 2022) version of search quality raters guidelines is 176 pages long and can be found here. If reading this update is making you nauseated then reach out to us for a complimentary consultation. 

Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: How to tell Googlebot what to crawl and what to ignore How to manage your crawl budget How to retain… The post Ex-Google Search Quality Team Member Opens Kimono appeared first on Eric Schwartzman.

In this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss: Google updates their Search Quality Raters Guidelines SISTRIX's TrendWatch July 2022 July 2022 Google Product Review Update Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS Show notes and transcript available at search.withcandour.co.uk

Sameer Shariff is the Co-Founder and CEO @ Cambly, the company that allows you to become fluent faster through one-on-one video chat lessons with native English tutors. To date, Sameer has raised over $60M with Cambly from the best including Jeremy Levine @ Bessemer, Sarah Tavel @ Benchmark, Monashees, YC and more. Prior to founding Cambly, Sameer spent close to 5 years at Google on the Search Quality team and became the Tech Lead of the Search experiments team helping make experimentation a core part of the launch process. In Today's Episode with Sameer Sharif We Discuss: 1.) Entry into Startups and Co-Founding Cambly: How did Sameer make his way into the world of tech with his joining Google straight out of college? What were the 1-2 biggest takeaways from his time at Google? How did it shape his mindset? What was the a-ha moment for Sameer with Cambly? 2.) The Trials and Tribulations of Leadership: What does "high performance" mean to Sameer in business? How has it changed over time? What are the first things to break in a scaling company? How do the best companies retain speed and agility with scale? What are the single biggest hiring mistakes Sameer has made? What did he learn? 3.) The Fundraise that Led to Cash Flow Positive: Why does Sameer think it was so hard to fundraise for Cambly in the early days? When they failed to raise their Series A, what 3-4 core decisions did they make to get Cambly to cash flow positive as fast as possible? How did Sameer communicate their failed fundraising to the team? How did he do this in a way that rallied the troops and did not worry or scare them? What was the tipping point for fundraising to become much much easier for the company? Given they have not touched any of their Series A or Series B funds, how does Sameer think about the balance of growth vs profitability? 4.) Marketplace Dynamics 101: How did Cambly acquire the first 100 customers on the demand side? What is the most challenging dynamic of Cambly; demand or supply side? Where does Sameer see most marketplace founders make the biggest mistakes? What does Sameer know now on the intricacies of marketplace dynamics that he wishes he had known at the beginning? Items Mentioned In Today's Episode with Sameer Shariff: Sameer's Favourite Book: The Most Human Human: What Artificial Intelligence Teaches Us about Being Alive

There's a growing perception that Google is in decline or dying. In an article in the Atlantic, Charlie Warzel interviews Marie Haynes, Dannie Sullivan and Rand Fishkin to try to understand his growing dissatisfaction with Google's results. Is it too commercial, too corporate or too sanitized? He is not sure but he does know its not what it used to be.What would Google local search results look like if Google couldn't put the Local 3-Pack at the top of search results? A recently discovered test may give us a clue. New 'Local Cards' have appeared in organic results. They offer less information but still link to GBP pages, not local websites.Even if this test is abandoned, we need to be prepared for change in local SEO and local marketing if the anit-self-preferencing act passes Congress. . There is growing anecdotal evidence that users are switching to alternative methods to discover local goods and services. Is GenZ ready to abandon Google? Have they already moved on to TikTok and Instagram? Google has lost other search battle before but have managed, by hook or by crook, to stay relevant. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 70

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search … Lire la suite The post Website search quality: why it's bad and how it can be improved appeared first on Marketing & Innovation.

The hosts start the show discussing Google's permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google's Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hooman and Chris sit down with Dan Russell, author, researcher, and user happiness expert.Dan is presenting his book at the upcoming Sonoma Valley Author's Festival, August 27-29, 2021.In this episode, Hooman and Chris sit down with Dan to learn about Google search queries, personalization for users, and how we can use Google to find recommended films.Dan is Google's Senior Research Scientist for Search Quality and User Happiness in Mountain View, CA. His day job is understanding how people search for information, and the ways they come to learn about the world through Google. Today's show is brought to you by Fandor. Learn more about Fandor and subscribe for the latest updates here. Now playing on Fandor is Nosferatu the Vampyre (1979). Directed by Werner Herzog. Fandor on Social Media:Facebook: https://www.facebook.com/fandorTwitter: https://twitter.com/FandorInstagram: https://www.instagram.com/fandorfilms/Vimeo: https://vimeo.com/fandor Hosted on Acast. See acast.com/privacy for more information.

John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr020-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Robert Brennan is a Software Engineer with a particular interest in Machine Learning and Natural Language Processing, as well as infrastructure, APIs, and developer tools. Robert currently is the Director of Open Source Software at Fairwinds. Their goal is to help companies adopt and maintain Kubernetes clusters securely, reliably, and efficiently. Robert started multiple companies, including LucyBot and DataFire. He was at Google from 2010-2014 where he worked on Search Quality, the same team he worked on as an Intern while at Columbia.Ideas for next speaker or suggestions for content to help your career is Software Engineering? Text: 5082595286

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics.  In this episode she talks about Powering Modern SEO with Social Media Data, a white paper her… The post Google Search Quality Rater Guidelines appeared first on Eric Schwartzman.

In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google Tips for improving core web vitals metrics and page experience signals Tips for Black Friday 2020 Tips for preparing for Google’s mobile-only index Tips for Wix sites Is translated content duplicate content? Watching Four Seasons Landscaping’s organic performance after receiving a storm of links Master the art of selling maintenance plans to clients Some websites will stop working on Android next year Tell Google why you’re missing the URL submission tool Local SEO: How to avoid a GMB suspension Local SEO: Call tracking could be messing up your analytics Local SEO: Changes to bidding for LSA’s This episode corresponds with newsletter episode 158:
 https://www.mariehaynes.com/newsletter/episode-158-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He regularly writes for the Google Webmaster Central blog and is an avid participant in the Webmaster Help Groups. In episode 366 of EDGE of the Web we deep dive into all things Google. Tune in to learn more!

We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.

Google hat eine neue Version der Search Quality Rater Guidelines herausgebracht. Zudem gab es sehr wahrscheinlich ein größeres Update am 3. und 4. Dezember. Weitere Meldungen in dieser Ausgabe: Google stellt Benachrichtigungen in der Search Console jetzt übersichtlicher dar, eine Website muss laut Google deutlich besser sein als die Konkurrenz, um in der Suche erfolgreich zu sein, Google führt ein Update für die lokale Suche durch, das Umstellen von Texten und Bildern auf einer Webseite bringt wenig für den Erfolg in der Suche wenig und: Es wird möglicherweise bald einen neuen Report zum Crawl-Budget in der Google Search Console geben.

SEO tips time! The Google Search Quality Rater Guidelines are used by the manual review team to determine good content and bad content in Google. In this podcast, John Lincoln provides SEO tips based on the Google Search Quality Rater Guidelines so that you don't need to spend your entire day trying to read this massive document! These SEO tips from the Google Search Quality Rater Guidelines will help any website. Some are basic and some are advanced.

Google's changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal's new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it's called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group.

Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it’s called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group.

Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it’s called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group.

In dieser Folge übersetze ich Googles Search-Quality-Raters-Guidelines bzw. fasse die wichtigsten Punkte zusammen und kommentiere die interessante Stellen aus Teil 1 (Seite 7 bis 63). Dieser Teil enthält viele Informationen, die für Website-Betreiber und SEOs für die zukünftige Optimierung und das Veröffentlichen von Informationen auf Websites allgemein von hoher Relevanz sind, wenn diese hohe Rankings bei Google haben sollen. Ich halte diese Informationen für so wichtig, dass ich in dieser Folge davon absehen Werbung zu schalten. Wer sich dafür interessiert, welche Änderungen es seit der letzten Version vor ca. einem Jahr gegeben hat, für den hat Jennifer Slegg auf TheSEMPost eine Gegenüberstellung geschrieben. Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Von den meisten unbemerkt hat Google eine neue Version der Search Quality Guidelines veröffentlicht. Inhalte, die sich auf mobilen Websiten hinter Tabs befinden, werden von Google nicht in den Ergebnis-Snippets angezeigt. Googles Martin Splitt hat erklärt, auf welche drei Dinge SEOs besonders achten sollten. Google PageSpeed Insights hat ein optisches Update erhalten, doch auch die Berechnung der Ergebnisse wurde angepasst. Die neuen Discovery Ads von Google versprechen eine große Reichweite. Die interne Verlinkung ist für die Rankings wichtiger als die URL-Struktur. Google zeigt jetzt auch Podcasts in den Suchergebnissen an.

Online marketers and SEOs started talking about E-A-T more and more. Let's find out why is it important with our guest - Marie Haynes. https://serpact.com/e-a-t-in-todays-seo-with-marie-haynes/

What does it means to be literate in the age of Google?  At a time when you can search billions of texts in milliseconds, scan over trillions of online images, and look deeply into planet-wide maps, we need to rethink what it means to be literate, and to be a learner. Dan Russell, the Űber Tech Lead for Search Quality and User Happiness at Google, reviews what literacy means today and shows how some very surprising and unexpected skills will turn out to be critical in the years ahead. Series: "Library Channel" [Humanities] [Education] [Show ID: 34063]

What does it means to be literate in the age of Google?  At a time when you can search billions of texts in milliseconds, scan over trillions of online images, and look deeply into planet-wide maps, we need to rethink what it means to be literate, and to be a learner. Dan Russell, the Űber Tech Lead for Search Quality and User Happiness at Google, reviews what literacy means today and shows how some very surprising and unexpected skills will turn out to be critical in the years ahead. Series: "Library Channel" [Humanities] [Education] [Show ID: 34063]

Episode 52 of The Redirect Podcast: It's not that your keyword research method is broken, it's that you might not be grouping phrases according to searcher intent. Insights on keyword clustering and how you can build out better themes for your content. In the world of social media, Facebook's stock took a tumble, and we question if they're finally “paying” for that 2016 data snafu? If you are a news or media publisher looking to win at the voice search game, there's a new schema you need to pay attention to: Speakable. Plus, Google updated its Search Quality Rater Guidelines, and we broke it down into bite-sized chunks. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-52/

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google's Webmaster Central are put to rest.

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest.

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest.

A couple years ago, Google released their Google Search Quality Evaluator Guidelines - a training and resource document they use for the Search Quality Evaluators program. This 160-page document was updated last July and we are talking this week to Phil Singleton about what is all in this document. What pieces of juicy gold are in there that you can use to develop your new website and SEO strategy? Find out this week on the EDGE!

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO myths and speaking with leaders in search and the SEO field. We have a very special show today - we are talking to John Mueller, a Webmaster Trends Analyst at Google. It's not often that we get Google on the horn so we are especially excited for this show! John Mueller works with the Webmaster Central, Sitemaps and Search Quality teams at Google to make sure information flows freely between webmasters and engineers at Google. He is based in Zurich, Switzerland and is known for his regular Google Webmaster Hangouts - where he takes live Q&A from webmasters and SEOs. Join us on our conversation with John Mueller as we dive deep into some SEO topics...today on the EDGE!

Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'  

Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'  

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to "assess the quality of Google’s search results." Why did Google release their […] The post appeared first on .

Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more.

Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more.

Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more.

Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.

Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.

Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.