Podcast appearances and mentions of bill slawski

Twas the eve before Thanksgiving and through the studio's haunts, no creatures were talking or recording our thoughts. The channels all hummed with inactivity because the producers went home to be with family. When out of the ether some showbiz thoughts clattered, The Show Must Go On!, because nothing else matters. - Hosts Jim Hedger and Kristine Schachinger take a last look at the week's news before heading off on well deserved four day weekends. - We cover the ongoing Google Core Update, new news in the ongoing series of WPScandals, the awful BlueSky profile posing as Bill Slawski, LinkedIn trying to up its social game by issuing do's and don'ts, the Australian social media ban for minors under age 16, and a lot more... A long but fun and just about to be post-turkey dinner relaxed edition.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode Cord & Einar discuss whether or not AMP is ranking factor, priority hints, Google Search Essentials, the October 2022 spam Google spam update, title tags, WordPress 6.1, how Yoast pings search engines, and an article about topical authority by the late Bill Slawski.Sources Cited:brightonSEO online: October 2022Search Engine Journal: AMP: Is It A Google Ranking Factor?web.dev: Optimizing resource loading with Priority HintsSearch Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search EssentialsSearch Engine Land: Google releases October 2022 spam updateSearch Engine Journal: Google Replaces Title Tags With Site Names For Homepage ResultsSearch Engine Land: Google rolling out site names and updated favicon logos in search resultsSearch Engine Journal: WordPress 6.1 Is Jam-Packed With Performance UpgradesYoast: Disabling search engine pingsGo Fish Digital: Google Using Website Representation Vectors to Classify with Expertise and Authority

We came across a very important article from Dan Taylor this week regarding the possibility of site indexing being the most coveted goal for SEO's of the future. Coupled with an article from Search Engine Roundtable regarding Google's ability to ascribe quality to different sections of your site - I think we have some clear perspective of the SEO future to come! (see, Erin can write!) Article from the Verge, Search Engine Land, and DanTalyor.com, as well as Search Engine Roundtable - it's a jammed-packed digital marketing news show this week! [00:04:55] Paid features coming to Facebook and Instagram [00:09:30] EDGE of the Web Title Sponsor: Site Strategics [00:10:28] The Helpful Content update is still going, and going, and going… [00:13:23] Next up for SEOs: Indexing! [00:18:31] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:33] Fast Track 1: Google Ads To Disapprove Ads That Don't Meet Better Ads Standards [00:20:40] Fast Track 2: Google Can Crawl Site Sections More Frequently & Determine Quality By Section [00:22:44] Fast Track 3: SiteGround Now Hosting Bill Slawski's SEO By The Sea For Free [00:23:22] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:24:00] #SEOChat Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  #StandwithUkraine edgeofthewebradio.com/ukraine

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 28 - 5 Settembre 2022Di cosa parliamoHelpful Content Update: cosa è?Google Panda: cosa c'entra?Il terremotoÈ una rivoluzione?Le domande di GoogleL'inutilità di alcuni articoliEventi SEO dove incontrarciSalutiPremessa: ho deciso di fare un approfondimento per questa edizione della FastLetter realizzandone una monotematica. Credo che questo update di Google sia molto importante e sia qualcosa che ci permette di aumentare la cultura SEO di tante persone che lavorano in questo settore. Se vi piacciono le Fastletter monotematiche fatemelo sapere, così ne farò altre. Comunico inoltre che è in fase di registrazione il CORSO di HTML per SEO che sarà gratuito: non so quando uscirà perché è lungo e ci saranno contributi esterni. Spero di riuscire a pubblicarlo per fine Settembre. Sarà un video unico, così fate come vi pare.I prossimi due mesi per me saranno molto impegnativi, pubblicherò con meno frequenza molto probabilmente. Insomma, metto le mani avanti, anche se le live con Analisi dei Siti continuerò a farle. Tutte le micronews le trovate sempre sul canale Telegram.Bene, tuffiamoci in questo update.HELPFUL CONTENT UPDATE: COSA È?Noi SEO Italiani lo sentiamo: Agosto è il peggior mese. Molti si godono le vacanze e Google se ne esce con i suoi update che ci fanno tremare. L'anno scorso addirittura avevamo fatto una tombola estiva per indovinare il giorno, ma per la prima volta nella storia non ci fu nessun update. Quest'anno invece sì: è tuttora in corso quello chiamato Helpful Content Update su cui Andrea Pernici ha dedicato una discussione su connect.gt.Partiamo da alcuni fatti importanti per fare chiarezza sui punti cardinali dell'update.Per questo motivo mi sono inventato un modello: ILDC. Acronimo di Importanza, Lingua, Durata, Contesto.IMPORTANZA: l'update ha la massima importanza, infatti è listato nella pagina dei Ranking Update di Google. Per chi fa questo lavoro significa molto: ad oggi sono solo 5 i grandi update segnalati da Google per il 2022.Per comprendere la portata numerica pensate che nel 2021 sono stati listati 10 grandi update, ma i miglioramenti apportati alla ricerca sono stati 4336. LINGUA: riguarda solo la lingua inglese al momento. Quando lo vedremo in Italia? Gianluca Fiorelli ricorda a tutti che con Panda ci misero 9 mesi, mentre Martino Mosna dice che per Penguin ci vollero 1-2 anni. Per noi ora è un bel test, perché se questo update ci metterà meno sarà il segno di un vero cambio da parte di Google nella sua infrastruttura.DURATA: due settimane. È stato lanciato il 25 Agosto, quindi finirà intorno all'8 Settembre.CONTESTO: è un update che riguarda gli algoritmi che valutano la qualità, su questo non c'è dubbio. Nell'annuncio ufficiale viene detto che, insieme all'update sulle recensioni di qualità, fa parte di uno sforzo che va nella stessa direzione.Capite queste informazioni che reputo fondamentali per proseguire viene in mente cosa ha detto Alessio Pomaro: “ho una domanda: c'è qualcosa che non sapevamo già in merito all'obiettivo dell'update?”.In effetti no. Dall'introduzione di Google Panda che risale a più di 10 anni fa, l'obiettivo è quello e la strada è rimasta uguale. Ad ogni update non fanno altro che migliorare quello che si sono prefissati. Mentre c'è ancora gente che continua a usare la keyword density e a dire che il keyword stuffing funziona, senza sapere minimamente cosa sia il keyword stuffing, Google ha virato puntando tutto su algoritmi che tentano di determinare la qualità. Nel mio ultimo libro, Google Liquido, anche per far percepire questo cambio importante ho dedicato il 4° capitolo a questo tema e l'ho chiamato “i frutti delle ricerche: addio contenuti, benvenute risorse”.GOOGLE PANDA: COSA C'ENTRA?Se non vi appassionate alla storia della SEO, non capirete cosa sta accadendo. Non perché bisogna conoscere tutto, ma perché vi mancano le informazioni base per comprendere il Google di Oggi. Non avrete visione, rimarrete fermi a controllare Title e H1.Google Panda viene spiegato così ufficialmente:Questo aggiornamento è progettato per ridurre il ranking per i siti di bassa qualità: siti che hanno un valore aggiunto basso per gli utenti, copiano contenuti da altri siti Web o siti che non sono molto utili.E come viene spiegato questo ultimo update?Questi lanci fanno parte di uno sforzo più ampio e continuo per ridurre i contenuti di bassa qualità e facilitare la ricerca di contenuti autentici e utili nella Ricerca.La direzione è quella. La bassa qualità è uno degli obiettivi e l'utilità per le persone è qualcosa di importante da raggiungere. Sia quanto visto fino ad ora, sia quello che stiamo per vedere mi ricorda tanto le linee guida dei quality rater, specialmente tutte quelle citazioni sullo scopo benefico.E c'è un'altra caratteristica in comune con Google Panda.La evidenzia Andrea Pernici quando nella discussione su Connect.gt dice:Parla anche chiaramente di classificatori di machine learning, processo automatico e non azione manuale.This classifier process is entirely automated, using a machine-learning model. It is not a manual action nor a spam action. Instead, it's just a new signal and one of many signals Google evaluates to rank content.Ed è la stessa cosa con Google Panda, vi invito per cultura generale a leggere l'articolo di Enrico Altavilla che scriveva:L'aspetto che ritengo più interessante riguarda il fatto che Panda è il primo algoritmo il cui funzionamento viene spiegato con un grado di dettaglio molto alto, fino a qualche dettaglio matematico.E allora dove sta la differenza? Dopo più di 10 anni stiamo ancora a parlare della stessa cosa?IL TERREMOTOMentre Google Panda era molto concentrato sulle Content Farm e molto limitato ad una tipologia di contenuto, dal mio punto di vista hanno portato all'estremo alcuni concetti molto importanti legati a contenuti scritti da persone esperte e contenuti approfonditi che portano qualcosa di nuovo. Quindi, risorse.Sono forse riusciti a fare un salto quantico nel mettere direttamente nei loro algoritmi anni di valutazioni sui contenuti fatte dai Quality Rater. Quindi sì, dal mio punto di vista, sono riusciti a riportare matematicamente negli algoritmi i pareri delle persone, come fatto con Panda, ma in scala molto più grande.Sebbene colpisca in modo speciale alcuni argomenti, tipo la formazione online, arte e intrattenimento, shopping, tech content, è allargato comunque a tutti.E leggiamo l'esempio che fa Google:Se stai cercando informazioni su un nuovo film, potresti aver visto in precedenza articoli che aggregavano recensioni da altri siti senza aggiungere prospettive oltre a quelle disponibili altrove. Questo non è molto utile se ti aspetti di leggere qualcosa di nuovo. Con questo aggiornamento, vedrai più risultati con informazioni uniche e autentiche, quindi è più probabile che tu legga qualcosa che non hai mai visto prima.Non so da quanto tempo tento di divulgare che bisogna puntare a diventare la fonte di riferimento del proprio settore. E spero vivamente che a qualcuno sia tornato in mente il paragrafo Sganciarsi dalla SEO dell'edizione della FastLetter dal titolo “La più grande rivoluzione SEO degli ultimi anni” Se il tuo piano editoriale è composto al 100% di indicazioni SEO, ovvero di creazione di contenuti che rispondono ad una query, i tuoi contenuti copriranno cose che si sanno già.Ma per diventare la fonte del tuo settore devi pubblicare cose che non si sanno.Non puoi inseguire nessuno se vuoi arrivare primo.Sembra quasi che io abbia predetto un fattore fondamentale di questo update.Comunque, la competizione in SERP si è elevata. O i progetti che gestiamo vengono portati avanti con questa filosofia oppure la qualità dei nostri contenuti sarà talmente scarsa che usciremo dalle posizioni importanti.Non so se avete notato il passaggio di comunicazione nell'annuncio di Google. No, forse non lo avete notato. Non parlano più solo ai webmaster e ai SEO, ma lo dicono chiaramente: CREATOR.Avete presente quando dico che non bisogna postare lo stesso video uguale ovunque? E sì, perché in ogni social c'è una persona specializzata che farà meglio di noi se non ci focalizziamo. Ecco, vale lo stesso in SERP. Ci sono competitor che stanno creando Risorse di estrema qualità.È UNA RIVOLUZIONE?Oggi no, non è attivo in Italia, ma lo sarà. Perché viene introdotto un concetto fondamentale nella SEO che stavo aspettando dal 2010: la qualità media dei contenuti ospitati in un sito.Lo aspetto da quando ho iniziato a studiare i brevetti di ranking dei forum sia su Google che su Yahoo! e si parlava spesso che per valutare un forum è importante valutare la qualità media delle discussioni ospitate. Qui uno spiegato dal compianto Bill Slawski.Infatti, se con Google Panda il consiglio di Google in caso di penalizzazione era quello di aumentare i contenuti di alta qualità, la risposta in questo caso è disarmante:Qualsiasi contenuto sui siti dove è accertato che ospitano una quantità elevata di contenuto non utile ha meno probabilità di essere visibile nella Ricerca. Qualsiasi. Per questo motivo, la rimozione di contenuti non utili potrebbe aiutare il posizionamento degli altri tuoi contenuti.È un punteggio site-wide, non colpisce le singole pagine. Ecco cosa stavo aspettando: la qualità media del sito basata sulla qualità di ogni singola pagina.E la domanda sorge spontanea: quanto ci vuole per ritornare ad essere classificati in modo positivo? QUALCHE MESE.Sì, puoi rimuovere i contenuti, ma essendo che valuta la media, ci mette un po'. Quindi, qualche mese.Ma c'è di più.Non essendoci solo questo algoritmo che valuta gli “unhelpful content”, potrebbero esserci dei segnali contrastanti che invece dicono a Google che quel documento, per quella query, è in realtà rilevante. Potrebbe posizionarsi ugualmente. Solo per quella query.E, ciliegina sulla torta, questo update ha un peso ponderato: quindi più contenuti inutili hai più sarà forte la penalizzazione. Non

Grab a drink and join us for this week's episode of Suds & Search for a conversation with Shelly F., Director of SEO at Credit Karma. We'll talk a bit about her transition from working in automotive to working in finance, AI generated content, and the recent passing of the great Bill Slawski. #seo #ai #wordpress Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo', Google's May 2022 Broad Core Update, tips for marking up FAQ pages, a Google Ads cost per click (CPC) bug that inflated click prices by 300% - 400%, and much more! Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jim and Kristine comment on the sudden passing of the great Bill Slawski, the Dean of SEOhttps://www.seroundtable.com/rip-bill-slawski-33446.htmlMay 2022 Broad Core Update https://developers.google.com/search/blog/2022/05/may-2022-core-updateMore FAQs being promoted in Rich Results?https://www.seroundtable.com/google-showing-more-search-results-with-faq-rich-results-33479.htmlDon't get hung up on Toxic Linkshttps://www.seroundtable.com/google-on-toxic-links-tool-marketing-33435.htmlSuing for Social Media addiction, California law allows parentshttps://www.searchenginejournal.com/california-bill-allows-parents-to-sue-for-childs-social-media-addiction/451807/WordPress 6.0 “Arturo”https://www.searchenginejournal.com/wordpress-6-0-is-released/451366/Meta changes how it does political ads, or does it?https://www.searchenginejournal.com/meta-brings-transparency-to-electoral-political-ads/451616/Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each.  Clearly Erin had a accurate bead on each and should be commended on his astute observation and insight on…..nope, can't do it.  He forgot to read the first article completely and wow - did he muck it up.  Listen in as we dig through the news and pause as we honor a friend of the show and SEO legend, Bill Slawski.    [00:04:46] Video thumbnails when there is no video? [00:06:55] Erin completely makes a heady analysis without READING THE ARTICLE!! [00:09:01] EDGE of the Web Title Sponsor: Site Strategics [00:09:50] Google search results might start showing “sponsored” instead of “ad” [00:15:59] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:16:47] A SEO Legend has passed: Bill Slawski #StandwithUkraine edgeofthewebradio.com/ukraine

Bill was instrumental in helping me understand Local search. Over the years he shared his knowledge willingly and unsparingly and he will be missed.My Ad Center - will people use it or is it just another data harvesting tool? Shotland showed a radical increase in rankings for a particular page on a client's website that was talking about baby formula. Over the last X number of weeks, he said the page was on page two plus, and it's now skyrocketed up to the top. His theory? That top ranking national retailers were out of formula and when users left those sites and found the lower ranked ones that did have formula, they stuck around leading to a ranking increase. Shotland made some astute suggestions on how to quickly cope with shortages.  The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 65

There was another unconfirmed update on May 16th...

SEO is a long game that demands the right strategy and implementation. Experts lead in the right direction. Don't overwhelm – outsmart. Bill Slawski shares his valuable insights. He is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns involving: – Search Engine Optimization (SEO) –…

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Koray Tuğberk Gübür talks with Jason Barnard about understanding semantic SEO. Koray Tuğberk GÜBÜR is the founder and owner of Holistic SEO & Digital and has been doing SEO for more than 6 years. Today, he is a holistic SEO expert who learns a lot from Bill Slawski and a contributor to leading SEO online publications such as OnCrawl, JetOctopus and Authoritas. Koray also speaks at SEO events and on webinars about Semantic SEO and Search, Core Algorithm Updates, and more. Matching the best possible documents to provide the most helpful answer or solution to the user's query has always been (and will always be) the search engines' goal.  For the first years of the Internet, search engines had a lexical approach, but now they are what Koray calls semantic search engines. And, if they are to keep up with the algorithms, that means SEO practitioners need to pivot and have a semantic approach to their work.  In this podcast episode, Koray Tuğberk GÜBÜR joins Jason Barnard for a super geeky and fascinating discussion of Semantic SEO, what it means, what work needs to be done and how to properly use and apply our understanding of it to our websites. Koray takes the discussion further and also explains many concepts and practicalities of how the algorithms function, citing multiple patents and experiments. Amazing insights! This is a super fun, interesting and interactive episode with a lot of juicy information on how you can charm Google now that it has “gone semantic” ;) Further reading: How to create content hubs using the knowledge graph https://wordlift.io/blog/en/content-hub-seo/ Articles by Koray https://www.holisticseo.digital/ What you'll learn from Koray Tuğberk Gübür 00:00 Koray Tuğberk GÜBÜR with Jason Barnard01:45 Koray Tuğberk GÜBÜR - Brand SERP and video verticals03:24 Understanding Semantic SEO (Overview)03:59 What is semantic SEO?4:35 - 7:00 Are Web Users Markovian?8:30 - 9:35 Unknown Entities and Open Information Retrieval10:45 - 13:15 Candidate Passage Answers14:38 - 16:46 Core Algorithm Updates and Relevance Paths17:37 - 18:20 Lexical Semantics and Synonyms25:50 - 26:35 Semantic Relations27:00 - 29:25 Understanding Semantic Search Engine29:00 - 30:48 Cost of Retrieving37:45 - 36:00 Click Satisfaction Models36:00 - 36:25 Possible Answer Seeking Routes36:38 - 38:20 Query Path38:30 - 39:33 Re-ranking Tests40:00 - 42:00 Humor and Semantics42:00:43:00 Product Review, Sentiments and Authenticity This episode was recorded live on video November 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Do you want to understand search patents better?   With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business.   Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this episode to discuss Bill's hobby of dissecting Google, Bing, and other search-related patents – and what they mean.   While patents change, Google is doing a much better job right now of picking up video and audio, not just written anymore. Image search has also been getting smarter.   Learn how this knowledge can keep you a step ahead of the competition and help future-proof your SEO with ethical, long-term strategies.   “You don't need to have a brand mention to have value.” – Bill Slawski    “Even if your site isn't branded, having rich information will help Google understand it and regard it as a trustworthy resource” – Loren Baker    [0:00] -  How Bill started [04:15] - How companies like Google have decided to change our reality [05:19] - What Microsoft was doing that got Bill into patents [06:51] - Was it more difficult to find a patent search back then? [08:00] - How Google uses content vs. how we think of content [08:39] - How many patents does Bill see come to fruition? [09:49] - The tweet on the metrics Google has patented to rank entities [10:14] - The book example [11:19] - The skyscraper example [12:52] - The augmentation patent and what's it about [13:33] - The script that you feed Google [15:35] - When Google introduced the Same As [16:47] - Should you include competitors to backup the Same As? [17:56] - How image search has become smarter [19:15] - Bill's writeup on Detecting Brand Penetration Over Geographic Locations [20:12] - When Google acquired Skybox and what it had to do with images [22:47] - Why the unbranded results of a car insurance company ranked much higher [24:49] - Are brands ranking factors for search engines? [26:00] - How patents apply to SEO at the end of the day [32:20] - How Google can see how a product has evolved over time [35:18] - What this means for unbranded sites [36:29] - Other patents Bill has seen that are important right now  [36:53] - What Bill didn't expect about patents [37:55] - Search in audio and video [40:49] - Searching for real-time results vs. links (Bill's earthquake example) [42:43] - How Google considers content vs. what younger people think about content [43:29] - The limousine company story [44:48] - The mistake other SEO professionals make [46:49] - What Google has been saying since 1999 [47:36] - The Baltimore campaign [54:45] - How to spread your entities' influence [62:56] - The story about the Reznor brand and how it relates to entities [65:02] - What surprised Bill about the brand entity patent [66:59] - What Google does when your search results aren't getting clicks “We're living in a time where not all content is written anymore.” – Loren Baker   “We're no longer going to look for your quote in knowledge graphs. We're going to search for audio and video.” - Bill Slawski

Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House. There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community. He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee's World Wide Web which is, of course, the foundation of everything that follows in this list, then Eric Ward's link-building commandments, Rand Fishkin's Domain Authority, Bill Slawski's patent insights, and many more! What you'll learn from Peter Mead 00:00 Peter Mead and Jason Barnard03:40 A personalised consultation for Peter Mead's Brand SERP 06:09 Thought leaders who helped Peter Mead's career move forwards09:12 Tim Berners-Lee12:00 Sidenote: The decentralization of the web and Wikipedia15:03 Eric Ward (The Link Moses)18:31 Eric Enge, Stephan Spencer, Jessie Stricchiola (The Art of SEO)22:40 Bill Slawski 26:01 Aleyda Solis31:00 Rand Fishkin35:47 Olga Andrienko40:02 Dan Petrovic44:77 Jason Barnard This episode was recorded live on video August 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House. There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community. He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee's World Wide Web which is, of course, the foundation of everything that follows in this list, then Eric Ward's link-building commandments, Rand Fishkin's Domain Authority, Bill Slawski's patent insights, and many more! What you'll learn from Peter Mead 00:00 Peter Mead and Jason Barnard03:40 A personalised consultation for Peter Mead's Brand SERP 06:09 Thought leaders who helped Peter Mead's career move forwards09:12 Tim Berners-Lee12:00 Sidenote: The decentralization of the web and Wikipedia15:03 Eric Ward (The Link Moses)18:31 Eric Enge, Stephan Spencer, Jessie Stricchiola (The Art of SEO)22:40 Bill Slawski 26:01 Aleyda Solis31:00 Rand Fishkin35:47 Olga Andrienko40:02 Dan Petrovic44:77 Jason Barnard This episode was recorded live on video August 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Peter Mead talks with Jason Barnard about the lessons from SEO industry thought leaders. Peter Mead, is a highly experienced award-winning SEO Consultant with a focus on WordPress, Technical SEO, and Content Marketing. He has been involved in the SEO community for many years and has become known to some as The Godfather. He is a speaker and presenter for several groups, conferences, and events and was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House. There are many amazing thought leaders in the SEO community who have helped to drive the industry forwards. Peter provides his slightly atypical list of 11 thought leaders in SEO. He focuses on the people who have been a big influence for him over the last 25 years directly and indirectly and includes some people who are not from the SEO community. He talks us through his 11 thought leaders and shares the lessons he gained from each of them. Starting with Tim Berners-Lee's World Wide Web which is, of course, the foundation of everything that follows in this list, then Eric Ward's link-building commandments, Rand Fishkin's Domain Authority, Bill Slawski's patent insights, and many more! What you'll learn from Peter Mead 00:00 Peter Mead and Jason Barnard03:40 A personalised consultation for Peter Mead's Brand SERP 06:09 Thought leaders who helped Peter Mead's career move forwards09:12 Tim Berners-Lee12:00 Sidenote: The decentralization of the web and Wikipedia15:03 Eric Ward (The Link Moses)18:31 Eric Enge, Stephan Spencer, Jessie Stricchiola (The Art of SEO)22:40 Bill Slawski 26:01 Aleyda Solis31:00 Rand Fishkin35:47 Olga Andrienko40:02 Dan Petrovic44:77 Jason Barnard This episode was recorded live on video August 3rd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Google updated its User CTR PatentHello. Thanks for listening to SEO tips today.Yes, they say that they don't use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski's analysis to make up your mind. I'm in the camp of using user signals (and we know that Bing does), so I think it's worth adding to your SEO processes.Thanks for listening. Come back tomorrow for another SEO tip. 

We went through the Bill Slawski-looking glass in this second part of our interview with the Gandalf of SEO. SEO strategy starts with knowledge of the entity you are wanting to market for as well as understanding the gaps that can be exploited.  Bill provides a continued history of the entity-understanding journey Google is on, with the recent additions of BERT and Google's Multitask Unified Model (MUM) rollout.  [00:03:29] Patent author sleuthing [00:05:44] Understanding BERT.  It's been around longer than you think. [00:07:58] “You should know a word by the company it keeps” [00:09:49] Understanding Intent [00:10:38] 40% of our language has multiple meetings. [00:11:33] Example of Google's MUM in the Wild [00:12:39] Format of content might be an indicator of entity types [00:16:42] A Search Engine's Job: They're filling either the informational or situational needs of a searcher. 

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships. [00:03:59] When Bill got started in patent sleuthing [00:07:27] Tracking the authors of the patents, like authors of good books [00:13:40] Tying it all together: “You shall know a word by the company it keeps” [00:19:20] Tying entities into search can be easier that SEO [00:22:57] The weight and impact of taxonomies and ontologies  [00:26:36] The language models that Google is building now [00:28:36] Latent Semantic Indexing is a misnomer

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name.Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.Author:Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.Speaker:Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon.Podcast Host:Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available!If you are looking for help with your SEO strategy or need your brand refreshed, contact us at:https://nerdbrandagency.com/contact-us/=====About The NerdBrand PodcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it's  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more.Find more at https://nerdbrandagency.com/podcast  =====  About NerdBrandNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comConnect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

On Episode 92, Bill Slawski, Director of SEO Research at Go Fish Digital, explains Semantic SEO and how Google has been steadily moving to an entity based focus on mapping digital and real-life 'things' in order to enhance the intelligence of surfacing the correct content for any type of query.

In this episode Marie discusses: Jason Barnard and Bill Slawski on Entities and Knowledge Panels https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/ Article from Rand Fishkin https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year https://blog.google/products/search/google-search-sends-more-traffic-open-web-every-year/ John Mueller's Tweet on Link Building https://twitter.com/JohnMu/status/1372203039327666177?s=20 This episode corresponds with newsletter episode 176:
 https://www.mariehaynes.com/newsletter/episode-176-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn’? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ https://www.youtube.com/watch?v=zoFBzmVrojw In partnership with Wordlift What you’ll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski’s Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years). How does the Knowledge Graph confidence score work? How does Google ‘learn'? WHat purpose do knowledge panels serve? What triggers a Knowledge Panel?  You'll find out all about that and much more! Further reading: https://gofishdigital.com/what-is-semantic-seo/ https://www.searchenginejournal.com/queries-structured-information-cards/389002/ What you'll learn from Bill Slawski 00:00 Bill Slawski with Jason Barnard02:18 Word Vectors in search05:29 How Google identifies entities in search07:40 Teachable moments in search08:59 Do PAA Boxes mean that Google understood the entity within the query?10:11 Bill Slawski's Brand SERP14:53 How does Google's Knowledge Graph confidence score work?18:48 How Google distinguishes between reliable vs popular sources21:48 Building your presence in the Knowledge Graph today24:18 Geolocation, relevance and topicality as factors in the Knowledge Graph27:35 Does Google understand physical entities better than conceptual entities?33:19 What purpose do Knowledge Panels serve in Google's eyes?35:45 What triggers a Knowledge Panel?38:08 Trigger Terms according to Bill Slawski38:45 Label Terms according to Bill Slawski40:07 Bill Slawski expands on how knowledge panels evolve42:02 Google's challenge in understanding certain entities43:47 The concept of Dominant Entities explained by Bill Slawski Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 24th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss more Uber news, guides to learning SEO and local SEO, Local University Advanced on April 7, and much more.Mike's Links:Recreate Your Favorite Bar's Atmosphere - IMissMyBar.com - http://www.imissmybar.com/Uber loses a major employment rights case as the UK's top court rules its drivers are workers - CNBC.com - https://www.cnbc.com/2021/02/19/uk-supreme-court-rules-uber-drivers-are-workers-not-contractors.htmlThe Gig Economy Is Coming for Millions of American Jobs - Bloomberg.com - https://www.bloomberg.com/news/features/2021-02-17/gig-economy-coming-for-millions-of-u-s-jobs-after-california-s-uber-lyft-voteThe State of Online Reviews - Podium.com -https://www.podium.com/state-of-online-reviews/A look at how we tackle fake and fraudulent contributed content - Blog.Google.com - https://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/How is a Knowledge Panel for an Entity Triggered? - Bill Slawski, SEO By the Sea - https://www.seobythesea.com/2021/02/knowledge-panel/The Essential Local SEO Strategy Guide - Miriam Ellis - Moz.com - https://moz.com/blog/essential-local-seo-strategy-guideMary's Links:Uncover Google Discover Mysteries by John Shehata - Video & Slides | NewzDash - https://www.newzdash.com/guide/uncover-google-discover-mysteries-john-shehataNotice: Google My Business Auto Populating Services - SERoundtable.com -  https://www.seroundtable.com/google-my-business-auto-populating-services-30929.htmlGoogle Forced to Pay $1 Million For ‘Misleading' French Hotel Rankings - SearchEngineJournal.com - https://www.searchenginejournal.com/google-forced-to-pay-1-million-for-misleading-french-hotel-rankings/396216Carrie's Links:Learning SEO – A Roadmap with Free Resources - Version 1 Aleyda Solis - learningseo.io - https://learningseo.io/GMBChat Recap: February 9, 2021 - Carrie Hill - LocalU.org - next GMB Chat is Tuesday, March 9 at 11 am ET - https://localu.org/gmbchat-recap-february-9-2021/Troubleshoot GMB Login Issues | Request Ownership of a Google My Business Profile - Video - Joy Hawkins - Youtube & Google Help - https://www.youtube.com/watch?v=R9oupL2pZBw&feature=youtu.be

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. We discuss more Uber news, guides to learning SEO and local SEO, Local University Advanced on April 7, and much more.Mike’s Links:Recreate Your Favorite Bar's Atmosphere - IMissMyBar.com - http://www.imissmybar.com/Uber loses a major employment rights case as the UK's top court rules its drivers are workers - CNBC.com - https://www.cnbc.com/2021/02/19/uk-supreme-court-rules-uber-drivers-are-workers-not-contractors.htmlThe Gig Economy Is Coming for Millions of American Jobs - Bloomberg.com - https://www.bloomberg.com/news/features/2021-02-17/gig-economy-coming-for-millions-of-u-s-jobs-after-california-s-uber-lyft-voteThe State of Online Reviews - Podium.com -https://www.podium.com/state-of-online-reviews/A look at how we tackle fake and fraudulent contributed content - Blog.Google.com - https://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/How is a Knowledge Panel for an Entity Triggered? - Bill Slawski, SEO By the Sea - https://www.seobythesea.com/2021/02/knowledge-panel/The Essential Local SEO Strategy Guide - Miriam Ellis - Moz.com - https://moz.com/blog/essential-local-seo-strategy-guideMary’s Links:Uncover Google Discover Mysteries by John Shehata - Video & Slides | NewzDash - https://www.newzdash.com/guide/uncover-google-discover-mysteries-john-shehataNotice: Google My Business Auto Populating Services - SERoundtable.com - https://www.seroundtable.com/google-my-business-auto-populating-services-30929.htmlGoogle Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings - SearchEngineJournal.com - https://www.searchenginejournal.com/google-forced-to-pay-1-million-for-misleading-french-hotel-rankings/396216Carrie’s Links:Learning SEO – A Roadmap with Free Resources - Version 1 Aleyda Solis - learningseo.io - https://learningseo.io/GMBChat Recap: February 9, 2021 - Carrie Hill - LocalU.org - next GMB Chat is Tuesday, March 9 at 11 am ET - https://localu.org/gmbchat-recap-february-9-2021/Troubleshoot GMB Login Issues | Request Ownership of a Google My Business Profile - Video - Joy Hawkins - Youtube & Google Help - https://www.youtube.com/watch?v=R9oupL2pZBw&feature=youtu.be

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search and a Deep Dive into the conversation around Paying SEO Conference Speakers at the end of our episode!Mike's Links:‘The last straw': the US families ending love affair with grocery chain after Capitol riot | Florida | The Guardian - https://amp.theguardian.com/us-news/2021/feb/15/us-families-boycotting-publix-grocery-chain-capitol-riotIn-SERP lead forms convert Google Ads searchers without a click-through - SearchEngineLand.com - https://searchengineland.com/in-serp-lead-forms-convert-google-ads-users-without-a-click-through-346000Google bans ads for locksmiths in Belgian search results - BrusselsTimes.com - https://www.brusselstimes.com/news/business/154387/google-bans-ads-for-locksmiths-in-belgian-search-results/Kiosks Are Not Locksmiths - Sign the Petition - Change.org - https://www.change.org/p/google-inc-stop-kiosks-from-posing-as-real-local-locksmithsUser-Generated Content and Machine Learning at Google - GoFishDigital.com Bill Slawski - https://gofishdigital.com/user-generated-content/E-A-T LOCAL for SEO - LocalSEOGuide.com - Andrew Shotland - https://www.localseoguide.com/e-a-t-local-for-seo/Google Tests Find Results On Other Search Providers In US - SERoundtable.com - https://www.seroundtable.com/google-find-results-on-other-search-providers-us-30927.htmlGoogle Surfaces Small Business E-Commerce Sites in Local Results - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/google-surface-local-e-commerce-sites-in-local-results/Mary's Links:Hotel Pack Shake-Up Provides New Opportunities for Hotels in 2021 - Online Ownership - Tim Capper - https://onlineownership.com/hotel-pack-shake-up-provides-new-opportunities-for-hotels-in-2021/Google My Business adds messaging to the desktop interface - Search Engine Land - https://searchengineland.com/google-my-business-adds-messaging-to-desktop-interface-346070GMB Winners Case Stu

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search and a Deep Dive into the conversation around Paying SEO Conference Speakers at the end of our episode!Mike’s Links:‘The last straw’: the US families ending love affair with grocery chain after Capitol riot | Florida | The Guardian - https://amp.theguardian.com/us-news/2021/feb/15/us-families-boycotting-publix-grocery-chain-capitol-riotIn-SERP lead forms convert Google Ads searchers without a click-through - SearchEngineLand.com - https://searchengineland.com/in-serp-lead-forms-convert-google-ads-users-without-a-click-through-346000Google bans ads for locksmiths in Belgian search results - BrusselsTimes.com - https://www.brusselstimes.com/news/business/154387/google-bans-ads-for-locksmiths-in-belgian-search-results/Kiosks Are Not Locksmiths - Sign the Petition - Change.org - https://www.change.org/p/google-inc-stop-kiosks-from-posing-as-real-local-locksmithsUser-Generated Content and Machine Learning at Google - GoFishDigital.com Bill Slawski - https://gofishdigital.com/user-generated-content/E-A-T LOCAL for SEO - LocalSEOGuide.com - Andrew Shotland - https://www.localseoguide.com/e-a-t-local-for-seo/Google Tests Find Results On Other Search Providers In US - SERoundtable.com - https://www.seroundtable.com/google-find-results-on-other-search-providers-us-30927.htmlGoogle Surfaces Small Business E-Commerce Sites in Local Results - Mike Blumenthal - NearMedia.co - https://www.nearmedia.co/google-surface-local-e-commerce-sites-in-local-results/Mary’s Links:Hotel Pack Shake-Up Provides New Opportunities for Hotels in 2021 - Online Ownership - Tim Capper - https://onlineownership.com/hotel-pack-shake-up-provides-new-opportunities-for-hotels-in-2021/Google My Business adds messaging to the desktop interface - Search Engine Land - https://searchengineland.com/google-my-business-adds-messaging-to-desktop-interface-346070GMB Winners Case Study:

Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets. Checkout the video!

  The future of Search is largely predicated upon what Google does. Voice Search, Augmented Reality, etc. The labs of the search engine are filled by amazing technological inventions. Bill Slawski from https://gofishdigital.com/ and https://www.seobythesea.com/ helps us shape the future of Search. He has been documenting search engine algorithms patents since 2005 and has a good view on where the technology is heading. This is the last part of the 5 video series with Bill Slawski to document the evolution of Search and how Google influenced the SEO industry along the way. The SEO Stories series goes through the history of Search by those who made it.   ----------- Laurent's Stuff : http://www.topicalmesh.com/ http://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Bill's Stuff : https://twitter.com/bill_slawski http://www.seobythesea.com/ https://gofishdigital.com/

Last episode of 2020 and throughout the show our spirits were flying through COVID’s dark glow. The stories were loaded, all devil may care in hopes something useful was there to be shared. With thoughts of old Chicago all snug in our heads we just want to put a craptastic year to bed. Because exhaustion and distraction get nothing good done and perpetual lockdowns are not very fun. And Google is giving like Krumpus again and taking the tools that help make it rain. And in all of our real worlds we see so much sadness such hardship and losses and self-driven madness. This Christmas, this Hanukkah, this holiday space is set of stressful options and there’s no way to make right choices your people will happily take yet the cost of that dinner may be far too great. Last episode of 2020 and throughout the show our spirits were flying through COVID’s dark glow.Our first two stories this week are tragedies. Bill Slawski had a stroke last weekend. He is cognizant, able to read, write, and speak, but he’ll need to relearn a number of physical skills. Another of our family, EB has lost two children in as many months. We’re reminded of all the children and parents and loved ones who are, so suddenly, just gone. 2020 was a rough and terrible year. Take stock and make sure your loved ones know that you love them.Barry Schwartz has set up a website so people can send messages to Bill at BillSlawski.com/. Listeners who know Bill, or who understand the significance of the impact he’s had on the industry are encouraged to share a story about Bill there.The stories we covered this week:Monday’s Google outage affected nearly every major Google service. The following services were affected.· Google Ads· Google AdSense· Google Analytics· Google Search Console· Google My Business· YouTube· Google Play· Firebase· Gmail· Google Apps/Workforce· Admob

Last episode of 2020 and throughout the show our spirits were flying through COVID's dark glow. The stories were loaded, all devil may care in hopes something useful was there to be shared. With thoughts of old Chicago all snug in our heads we just want to put a craptastic year to bed. Because exhaustion and distraction get nothing good done and perpetual lockdowns are not very fun. And Google is giving like Krumpus again and taking the tools that help make it rain. And in all of our real worlds we see so much sadness such hardship and losses and self-driven madness. This Christmas, this Hanukkah, this holiday space is set of stressful options and there's no way to make right choices your people will happily take yet the cost of that dinner may be far too great. Last episode of 2020 and throughout the show our spirits were flying through COVID's dark glow.Our first two stories this week are tragedies. Bill Slawski had a stroke last weekend. He is cognizant, able to read, write, and speak, but he'll need to relearn a number of physical skills. Another of our family, EB has lost two children in as many months. We're reminded of all the children and parents and loved ones who are, so suddenly, just gone. 2020 was a rough and terrible year. Take stock and make sure your loved ones know that you love them.Barry Schwartz has set up a website so people can send messages to Bill at BillSlawski.com/. Listeners who know Bill, or who understand the significance of the impact he's had on the industry are encouraged to share a story about Bill there.The stories we covered this week:Monday's Google outage affected nearly every major Google service. The following services were affected.· Google Ads· Google AdSense· Google Analytics· Google Search Console· Google My Business· YouTube· Google Play· Firebase· Gmail· Google Apps/Workforce· Admob

It was inevitable and it is now everywhere. They call it Artificial Intelligence, Machine Learning or Deep Learning. Google made the move early on to improve search results quality and scale up their system. It's been a rocky ride so far, and we have not seen the end of the evolution. The entire team of engineers tweaking the algorithms are lead by algorithms named Rankbrain, Bert or Hummingbird. Bill Slawski from https://www.seobythesea.com/ and https://gofishdigital.com/ takes us on a journey to understand how Google works. The emphasis today is to explain the impact of Machine Learning on Google algorithms and what it means for Search Engine Optimization professionals. The SEO Stories series goes through the history of Search by those who made it.   ----------- Laurent's Stuff : http://www.topicalmesh.com/ http://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Bill's Stuff : https://twitter.com/bill_slawski http://www.seobythesea.com/ https://gofishdigital.com/

The move from strings to things was inevitable for Google, the Search Engine. I talk a lot about the importance of entities for SEO with my special guest Bill Slawski. The concept of keyword is very basic. We need to understand how to explore a topic and become relevant around entities. In this podcast, Bill Slawski and I go back in history to explain the history of Search Engine Optimization and the evolution of Google. Today, we discuss a major upgrade in the Google algorithms, which improved how the search engine can understand things. If you claim to practice Advanced SEO, you must understand how a Search Engine works. This is the goal of this special series of podcasts with Bill Slawski from https://www.seobythesea.com/ and https://gofishdigital.com/ The best way to find Bill is on Twitter https://twitter.com/bill_slawski The SEO Stories series goes through the history of Search by those who made it.   ----------- Laurent's Stuff : http://www.topicalmesh.com/ http://www.frenchtouchseo.com/ https://rank4win.com/ https://twitter.com/laurentbourelly   ----------- Bill's Stuff : https://twitter.com/bill_slawski http://www.seobythesea.com/ https://gofishdigital.com/

Ric Rodriguez with Jason Barnard at Digital Elite Day Ric Rodrigues talks to Jason Barnard (The Brand SERP Guy) about reviews in SEO. Ric is the first guest to ask specifically for the song. Apparently it haunts his dreams! Ric is really into local SEO, and so he is a big fan of reviews. I start on the obvious advantage – reducing Google Ads costs. Ric suggests takes it much further. He gets very excited about the amazing insights we can get from analysing the reviews data we have. Trustpilot have seen a 40% uptick in organic traffic due to the E-A-T updates … Three factors for local search – proximity, NAPS, credibility (and accuracy, so four!). Google are looking for trust in you as a brand, and trust in the information it has about you. Reviews help enormously with both. I mention inferred reviews back in June, two months before Bill Slawski's article about Quality Visit Scores Patent (Granted: July 30, 2019). Then we get into Android tracking – both direct and indirect, touching on probabilistic and deterministic wotsits for tracking (I get a bit confused). We debate whether Jim Carrey in Yes Man could be tracked by his behaviour. Then into the BIG (and most interesting) chunk of the conversation – aggregating and using review data ourselves, where reviews are being used by Google, and where they might be taking this. Reviews are the pulse of your clients. By doing analysis of the sentiment pre and post offline marketing campaign, you can measure the success. Reviews feed into E-A-T, the Knowledge Graph, brand measurement, We agree that everyone in SEO should be looking into reviews. During the conversation, Bill Slawski comes up a few times, and every time, we both get unreasonably enthusiastic.

Ric Rodriguez with Jason Barnard at Digital Elite Day Ric Rodrigues talks to Jason Barnard (The Brand SERP Guy) about reviews in SEO. Ric is the first guest to ask specifically for the song. Apparently it haunts his dreams! Ric is really into local SEO, and so he is a big fan of reviews. I start on the obvious advantage – reducing Google Ads costs. Ric suggests takes it much further. He gets very excited about the amazing insights we can get from analysing the reviews data we have. Trustpilot have seen a 40% uptick in organic traffic due to the E-A-T updates … Three factors for local search – proximity, NAPS, credibility (and accuracy, so four!). Google are looking for trust in you as a brand, and trust in the information it has about you. Reviews help enormously with both. I mention inferred reviews back in June, two months before Bill Slawski's article about Quality Visit Scores Patent (Granted: July 30, 2019). Then we get into Android tracking – both direct and indirect, touching on probabilistic and deterministic wotsits for tracking (I get a bit confused). We debate whether Jim Carrey in Yes Man could be tracked by his behaviour. Then into the BIG (and most interesting) chunk of the conversation – aggregating and using review data ourselves, where reviews are being used by Google, and where they might be taking this. Reviews are the pulse of your clients. By doing analysis of the sentiment pre and post offline marketing campaign, you can measure the success. Reviews feed into E-A-T, the Knowledge Graph, brand measurement, We agree that everyone in SEO should be looking into reviews. During the conversation, Bill Slawski comes up a few times, and every time, we both get unreasonably enthusiastic.

Andrea Volpini with Jason Barnard at TakeItOffline Brighton 2019 Andrea Volpini talks with Jason Barnard about the semantic web from 2000 to 2019, and beyond. This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, Artificial Intelligence (AI), machines… Andrea started working on semantic web technologies back in 2000 – so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient :) I then get unreasonably excited at the mention of Tim Berners Lee and his web of meanings. I find out that AI is hungry for data (as opposed to angry with data, as I had understood after a few beers the previous evening). Building a knowledge graph is a way to transfer the knowledge you have in a specific domain to the world, and in that sense it is much like a webpage. Andrea foolishly mentions the move from Mobile-first to Data first… so I push him to look into the future, and he brilliantly comes up with a lovely concept of Solidarity first and ‘the web of solidarity', which sounds really cool to me. We finish off with a chat about DBpedia Bus, Norvig, Chomsky … and the possibility of telepathy further down the line!

Andrea Volpini with Jason Barnard at TakeItOffline Brighton 2019 Andrea Volpini talks with Jason Barnard about the semantic web from 2000 to 2019, and beyond. This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, Artificial Intelligence (AI), machines… Andrea started working on semantic web technologies back in 2000 – so Andrea has been expecting the web to transition from being page based to being entity based for 20 years (see also Bill Slawski and Sergey Brin). All three have waited patiently for a long time and were starting to get impatient :) I then get unreasonably excited at the mention of Tim Berners Lee and his web of meanings. I find out that AI is hungry for data (as opposed to angry with data, as I had understood after a few beers the previous evening). Building a knowledge graph is a way to transfer the knowledge you have in a specific domain to the world, and in that sense it is much like a webpage. Andrea foolishly mentions the move from Mobile-first to Data first… so I push him to look into the future, and he brilliantly comes up with a lovely concept of Solidarity first and ‘the web of solidarity', which sounds really cool to me. We finish off with a chat about DBpedia Bus, Norvig, Chomsky … and the possibility of telepathy further down the line!

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in     Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Jason Barnard at Digital Olympus 2019 Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest Google's food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, Dom extraction, semantic triples, tables and lists to prepare Google's food. We meander through a lot of questions and come up with some interesting explanations. Schema markup is like recipes and food items (that analogy doesn't fly for very long). When you rebuild your site, start with thinking about structured data, since that encourages us to better organise categories, pages, and even Fraggles. I realise that I have been saying that I am a double bass. Alex gives me a taste of my own medicine by asking a question I wasn't ready for. I wriggle through by quoting Jono Alderson and Cindy Krum – chunks, blocks and Fraggles. I cite so many people, it is starting to feel that I don't have much to say for myself. Conclusion is “Help the Google Beast / Pet” and it will help you. Track Your Brand Log in         Jason Barnard SEO is AEO. Welcome to the show. Jason Barnard. Alexandra Tachalova Okay, so today I have a pleasure to interview Jason Barnard. And so, I'm very excited about that, and I'll try my best. We're going to talk today about The Google Cookbook - Making Content Easy to Digest, which is actually a very big problem because it's very popular to have all those long-form content, but it's really hard to ... Just to read them. And so, I guess that's a very hot topic nowadays. Jason Barnard Yep, it's a very big topic too, and I'm going to talk about it tomorrow, so I've prepared it all, finished the slide deck this morning, and I'm ready to rock with this one.   What do you mean by digest? Jason Barnard I like the idea that Google is having trouble, not only collecting its food, which is information, but also swallowing it, and then digesting it, so that it becomes energy for Google. Isn't that a lovely, lovely idea? Alexandra Tachalova Yeah, very, very, very good kind of comparison. Really. Jason Barnard I just made it up. I hadn't thought about that one, which is really stupid of me. Because I wrote the questions. Yeah, so it needs to identify, collect, swallow, and digest all this information to become energy, to be able to give the answers to the users. And that's a phenomenally big problem for Google. Alexandra Tachalova Okay, so it's just more about understanding what's going on, on particular pages and giving the right results to people. Based on this data. Jason Barnard Yeah. Alexandra Tachalova Okay. So, you talk about four main focal points. Let's go through them one by one. Starting with structure data schema, which is very popular right now- tell me how it relates to digesting by Google. Jason Barnard Well, the structure data, as we all know, just confirms what's already on the page, so Google would've swallowed rather the information on the page, even though it wasn't structured. But it won't be fully confident it has understood it. So, you put the schema markup, and then it becomes incredibly confident and that's what I would call digesting Alexandra Tachalova So, ingredients really. So, "this is cucumber and it was organic". Jason Barnard Yeah. Exactly. So yeah, you can give it all the information ... Break your food down into an ingredients. I don't know how far this is going to fly as an idea, but we can keep trying. But you break it down. It's name value pairs, so it really knows what you're talking about. And one thing I see is the people go, "Okay, great. I'll use it." And what they don't realize and probably what they don't do, is use it all over the place. You have somebody like Martha van Berkel who says, "Use it on every page." Bill Slawski will tell you the same thing. Aaron Bradley will tell you the same thing, and they're all right.

Gennaro Cuofano with Jason Barnard at SEOcamp Paris 2019 Gennaro Cuofano talks with Jason Barnard about Google's business model. Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads financial statements and figures that out for us (similar to what Bill Slawski does with patents)… 70% of its revenues come from ads on SERPs – but what makes up the other 30%? Gennaro shares that info with me, then tells me about the Google cemetery, and tells me not to have empathy for tech giants – I should just take advantage of them! And lastly, the 100 billion dollar question – how is Google's business model going to evolve in the coming years?

Gennaro Cuofano with Jason Barnard at SEOcamp Paris 2019 Gennaro Cuofano talks with Jason Barnard about Google's business model. Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads financial statements and figures that out for us (similar to what Bill Slawski does with patents)… 70% of its revenues come from ads on SERPs – but what makes up the other 30%? Gennaro shares that info with me, then tells me about the Google cemetery, and tells me not to have empathy for tech giants – I should just take advantage of them! And lastly, the 100 billion dollar question – how is Google's business model going to evolve in the coming years?

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski

Bill Slawski with Jason Barnard at SEOcamp Paris 2019 Bill Slawski talks with Jason Barnard about patents and entities in search since 1999. Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why that's insufficient, then they provide a solution. We also talk about patent writing styles and the Ernest Hemingway of patents. We look at Google Maps as a knowledge graph and traffic cop. Onto why many of the best employees moved from Microsoft and Yahoo to Google (the reason is not what I thought). Remembering dates, names and patents is like doing a jigsaw puzzle. Along the way, we work back through the history of entities in search, starting 2019 and right back as far as 1998 (Sergueï Brin). This interview / conversation was recorded at 7 am in a bakers shop in Saint Denis near Paris and has an amazing backing track of coffee, bread and the locals chatting in Arabic and watching TV (don't worry, it doesn't ruin the listening experience, it a truly makes it better :) Jason Barnard SEO is AEO! Welcome to the show, Bill Slawski. Bill Slawski Thank you Jason. Jason Barnard Right. Lovely to meet you. For the listeners, please excuse us, there's quite a lot of noise behind, some people talking Arabic. We're at a boulangerie, a bakery in the middle of Saint Denis in France. It's seven o'clock in the morning after SEO camp. This is absolutely brilliant because the coffee machine keeps going off. People keep coming in to chat to the guy. That's just setting the scene cause we're having a good laugh here. Yeah, Bill? Bill Slawski It's a good atmosphere. I love going to breakfast in the morning at bakeries. Jason Barnard And this is a bit of a different bakery than you get in San Diego, yeah? Bill Slawski It's not too much different. Jason Barnard Oh! Right, okay. Bill Slawski There were a few like this, yeah. Jason Barnard Brilliant stuff! So you don't feel too, kind of, away from home, you're feeling very much at home. Bill Slawski And this reminds me more of what I used to go to when I lived in Virginia. Jason Barnard Okay. Bill Slawski It is the Red Truck Bakery. The owner, the baker owned a red truck and used to cater events. He'd drive up in a red truck and hand out bread and pastries. Jason Barnard Yeah, so that Red Truck Bakery, he thought long and hard about the name of his bakery. Bill Slawski Yeah, he had a red truck and parked down from events Jason Barnard I was stuck in Lawrence yesterday and he was looking for examples for something and there was a lemon tree right next to him. So, all the examples were lemons. It was brilliant, but we all have tendencies to do that. We look around, and my idea is the name of the street or swimming pool. Bill Slawski When I started my website, SEO by the Sea, I was standing in the second floor window in an office in Havre de Grace, Maryland watching sails bouncing up and down on the Chesapeake Bay. Jason Barnard Brilliant. Jason Barnard Okay, and so SEO by the Sea is your blog. And your company is Go Fish Digital, so that's all terribly sea oriented. Bill Slawski It's not my company, it's a company with a couple friends who I met at a meet up ten years ago or so. I was speaking on named entities in 2007. Jason Barnard That sounds terribly probable, yeah. Bill Slawski Yeah. Jason Barnard And when, sorry? Bill Slawski 2007. Jason Barnard Okay, so ten years before I even knew what they were. Brilliant stuff. Let's get on to something a bit more professional. Bill Slawski Okay. Jason Barnard You look at the patents, we all know that, Bill Slawski, the patents guy. I'm very thankful to you as I said earlier on, that you read them so that I don't have to. I assumed it was just because you're a lawyer and that's kind of the connection, but in fact it's not, is it? Can you tell me? Bill Slawski

Daniel Russell serves as COO of Go Fish Digital, a cutting-edge marketing agency serving small, medium, and large companies and providing everything digital except video and email marketing.   In this interview, Daniel, an attorney, explains how law school provided him with not only “a business background,” but also “the rules of the game.” He notes that Bill Slawski, Go Fish Digital's Director of Research, is also an attorney. Bill studies Google's patents for insight into how Google is changing things. The company's founders started their careers as FBI contactors before becoming marketers, so the company, now with 42 employees, has some interesting roots.   Daniel presented, “Google's AI Is Smarter than You: What Does That Mean for AdWords and SEO Campaigns?” at HubSpot's Inbound 2018. He talked about how Google, as part of its DeepMind project, developed the AlphaGo computer. AlphaGo beat top players at “Go,” an ancient Chinese boardgame with a “near infinite number of moves and possibilities” and no rules for “your next move.” The learning algorithms, neural networks, and artificial intelligence that came out of AlphaGo research have dramatically increased the effectiveness and accuracy of Google's voice search. Daniel also talked about AI in relation to Google ad quality scores, SEO, and SEM, how AI might potentially affect them in the future, how AI has changed the search process, and the nonconformity of AI use on different platforms.   Influencer marketing, currently the fastest growing part of Go Fish Digital's business, intrigues Daniel. Consumers often tune out advertised content. When an influencer, a trusted “name” with whom target consumers identify, promotes a product/company, these consumers find the information more credible, even though they know that the advertised companies sponsor influencers. Today, influencer marketing is not necessarily just celebrities talking about your company. It may YouTubers talking about your website on their videos, Instagram postings, and less so, Facebook pages. LinkedIn can be effective for B2B services.   Daniel is available on Twitter at @dnlrussell or by email at daniel@gofishdigital.com. His company website, Go Fish Digital, can be found at https://gofishdigital.com/