Search News You Can Use - SEO Podcast with Marie Haynes

How AI gave me a business, took it away, and is now carving my future. by Marie Haynes

Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works." Here's what we know so far about the SGE, including screenshots of it in action. This is primarily a video episode, but even just listening, it should be quite helpful. Links mentioned in this episode: Marie's Helpful Content Workbook ($150) - This workbook will guide you through understanding user intent and creating content that meets it. https://www.mariehaynes.com/product/c... Episode 297 of Search News You Can Use https://www.mariehaynes.com/newslette... Google's Earnings Call where they discuss SGE being the future of Search https://www.mariehaynes.com/googles-v... Google's helpful content criteria https://developers.google.com/search/... Work with Marie https://www.mariehaynes.com/work-with...

In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings. She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords. Marie walks through the evolution of major algorithm updates like Panda and Penguin, and what they revealed about Google's capabilities and focus on content quality. She explains how machine learning models can now predict helpful content, with training data from quality raters. The episode provides real-world examples of sites that were impacted by recent helpful content updates, and what specific changes Google rewarded. Marie also offers advice for those struggling with helpful content suppression and wanting to better align with Google's criteria. This episode will completely change your understanding of modern search rankings, and what you should prioritize on your site for visibility and traffic in 2023 and beyond. Don't miss Marie's long-awaited insider perspective on Google's helpful content! More from Marie: Purchase my workbook to help you assess your content and improve its helpfulness https://www.mariehaynes.com/product/creating-helpful-content-workbook/  Have me assess your site: https://www.mariehaynes.com/work-with-marie/  Book time on my calendar to brainstorm with me about your site: https://calendly.com/mariehaynes/brainstorming-with-marie? Links mentioned in this episode: https://www.mariehaynes.com/newsletter/episode-295/ (Latest episode of newsletter where we discuss Project Tailwind/NotebookLM) https://developers.google.com/search/docs/fundamentals/creating-helpful-content (Google's Guidance  on creating helpful content) https://searchengineland.com/whats-now-next-with-google-search-smx-next-keynote-389628 (Barry Schwartz and HJ Kim interview) https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality (Panda questions) https://www.mariehaynes.com/google-ai-systems/ (My article on how the helpful content system works) https://moz.com/blog/nine-years-of-google-algorithm (Dr. Pete Myers heatmap showing Penguin algo turbulence)    https://writings.stephenwolfram.com/2023/02/what-is-chatgpt-doing-and-why-does-it-work/ (understanding the math behind systems like the helpful content system) https://www.mariehaynes.com/what-we-know-about-googles-quality-raters/ How raters rate sites.

We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously. In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened! On top of that many sites are losing traffic to Google Explore and because of ChatGPT. We also discuss whether topic filter bubbles in search and continuous scroll on desktop could be impacting you. And um, I just can't talk about E-E-A-T without bursting out laughing. Still, this is very important as Google is now valuing not just Expertise, but also Experience. I hope you enjoy this episode! Links: Buy Marie's book on Google Spam Updates: https://www.mariehaynes.com/product/spam-update-book/ Buy Marie's book on the QRG: https://www.mariehaynes.com/product/quality-raters-guidelines/ Contact Marie: https://www.mariehaynes.com/contact/

I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices. Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core for quite some time. But as Google develops new ways to identify quality content, most of which comes with AI innovations, I believe PageRank is not as important to SEO as it used to be. In this video Charles shows me how he is able to get sites to rank. Some of what he is doing is actually improving E-A-T! I must reiterate that breaking Google's policies can lead to serious consequences While good links can be powerful, building your own links is often either ignored by Google, or can cause manual or algorithmic penalties which can be very difficult to identify and recover from. My hope with this video is not to encourage blackhat SEO tactics, but rather, to talk about the power of GOOD links and how that power is much more than PageRank. Thanks for doing this, Charles. I enjoyed our chat! Charles Floate on Twitter: https://twitter.com/charles_seo https://www.youtube.com/user/D4rkHacking?app=desktop Marie's info: https://twitter.com/Marie_Haynes https://mariehaynes.com/contact/ Contact Marie for a referral to companies that can help you get good links and mentions from authoritative sites in ways that comply with Google's guidelines. My book on auditing links (used by many agencies to train their link auditors). My book on using the Quality Raters' Guidelines as a checklist for site quality. Wix SERPs Up Podcast with Mordy Oberstein and Crystal Carter: https://www.wix.com/seo/learn/podcast

This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T. Audience questions answered: Does E-A-T matter for tech blogs? Is being mentioned on a big news site good for E-A-T? Does adding expert reviewers help? How would an ed-tech platform increase E-A-T? How do you measure E-A-T? Should you update old articles that were not written with E-A-T in mind? Common E-A-T mistakes and misconceptions Examples of sites doing well after improving E-A-T How do you do an E-A-T audit? Marie's QRG Book: https://mariehaynes.com/book Links SMX Next: https://marketinglandevents.com/smx/next/agenda/ About the QRG: https://services.google.com/fh/files/misc/hsw-sqrg.pdf The QRG: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf How search works: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ Efficient storage and query of schemaless data https://patents.justia.com/patent/20220358160 Google's Guide to creating helpful content https://developers.google.com/search/docs/fundamentals/creating-helpful-content The video version of this podcast will be up on YT soon!

The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes. This is an important listen, even if you were not impacted by this update.

The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs. I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers. https://developers.google.com/search/blog/2019/08/core-updates https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.semrush.com/blog/september-2022-core-update-impact/ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update https://moz.com/blog/click-based-seo-engagement-signals Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw How the quality raters work: https://services.google.com/fh/files/misc/hsw-sqrg.pdf Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research https://www.youtube.com/watch?v=NTriTRmEf34 Register for free to watch Marie's talk on Google's quality questions at SMX Next: https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB Book a strategy session with Marie: https://mariehaynes.com/contact https://mariehaynes.com/book - QRG checklist book

SEO is changing so much! In this episode Marie shares what SEOs can learn from Google's Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie's thoughts on how search is changing and how we can keep up. Marie's notes on the Search On event: https://twitter.com/Marie_Haynes/status/1575195686366085120 Search On Google 2022 https://blog.google/products/search/search-on-2022-announcements/ Newsletter: https://mariehaynes.com/newsletter Marie's book on using the QRG as a checklist for site quality: https://mariehaynes.com/book Contact Marie: https://mariehaynes.com/contact

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss: 1) How the September Core Update and Helpful content updates may be related 2) What to look for in early analytics data to see if you've been hit 3) Google has told us specifically how to recover - It's all about content and E-A-T 4) Why Google's core update questions are so important - machine learning likely plays a role! 5) A bit on how we analyze competitors' pages after a core update hit Apologies for the pointer clicking as I was screensharing! I'll mute that sound the next time I record my screen. Links mentioned: https://developers.google.com/search/updates/ranking https://developers.google.com/search/blog/2022/08/helpful-content-update Resources on E-A-T: https://www.mariehaynes.com/resources/eat/ https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.youtube.com/watch?v=gccNPlL-a1g Marie's newsletter: https://mariehaynes.com/newsletter Marie's book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google's product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm. Links: Google Search Central videos with Alan Kent All things Google Merchant Center with Alan Kent https://www.youtube.com/watch?v=0EMAqeyKYgk How to improve your ecommerce websites presence in Search results (6 tips) https://www.youtube.com/watch?v=YIUQolZDecM How to SEO optimize your ecommerce website (8 tips) https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7 How to make your ecommerce website stand out in Google Search (6 tips) https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8 How to optimize images for your ecommerce website (6 tips) https://www.youtube.com/watch?v=RQH9IpcAucY Send examples to Alan: https://twitter.com/akent99

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T. Links mentioned in this episode: https://blog.google/products/search/information-literacy/ https://developers.google.com/search/blog/2019/08/core-updates https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://support.google.com/websearch/answer/12003459 Marie's book https://mariehaynes.com/book Contact Marie https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We'll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on. Links mentioned: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/ https://services.google.com/fh/files/misc/hsw-sqrg.pdf https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/ Marie's book: https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC's Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, Marie and Alec both discuss how MHC's traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss. Newsletter episode 242 www.mariehaynes.com/newsletter/episode-242/ Subscribe to the newsletter: www.mariehaynes.com/seo-newsletter/ Links: Mordy Oberstein discussing sites affected by the May Core update https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last https://moz.com/blog/click-based-seo-engagement-signals Tyler Hermanson - Why keywords are still so very important for SEO https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/ Neeva discussing using quality raters and machine learning https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Alec Brownscombe's Twitter: twitter.com/mapleleafshs Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more. In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues. Newsletter episode 240 https://www.mariehaynes.com/newsletter/episode-240/ Links mentioned in this episode: Using a knowledge of semantic search to improve E-A-T https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw SMX Advanced Talk/Agenda https://marketinglandevents.com/smx/advanced/ Is Google Search Dying? https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/ MHC clients that did well with May core: https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw Google algorithm update list: https://mariehaynes.com/algo Screaming Frog article on redirects: https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/ Using Archive.org to get old urls to test redirects: https://exposureninja.com/blog/extract-urls-archive-org/ Local SEO case study on improving page speed on Moz: https://moz.com/blog/local-seo-speed-optimization-case-study Mobile Moxy to monitor SERP changes for your brand: https://mobilemoxie.com/ Newsletter: https://mariehaynes.com/newsletter Hire Marie and the MHC team to help improve your site or assess a traffic drop: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more! Newsletter episode 238 https://www.mariehaynes.com/newsletter/episode-238/ Subscribe to the newsletter: https://www.mariehaynes.com/seo-newsletter/ Links mentioned in this episode: How Google generates titles for documents with language or script misalignment https://developers.google.com/search/blog/2022/06/title-script-misalignment Lily's recent article on E-A-T https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/ Youtube's use of knowledge graphs https://www.youtube.com/watch?v=D-bTGefJj0A Google's announcement on the core update https://developers.google.com/search/blog/2022/05/may-2022-core-update How people read on the web https://www.nngroup.com/articles/how-people-read-online/ Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html Register for SMX advanced https://marketinglandevents.com/smx/advanced/ Contact Marie and the MHC team: www.mariehaynes.com/contact help@mariehaynes.com twitter.com/Marie_Haynes Lily Ray's Twitter: twitter.com/lilyraynyc Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc

In this episode, Marie welcomes MHC's director of products and services, Callum Scott. Callum has incredible knowledge of how Google's algorithms work. In this episode, he and Marie discuss the following: - May 16-18 - unnamed Google update affecting a large number of affiliate sites. - How MHC's site reviews developed over the years - How we help sites improve their E-A-T - Why knowing semantic search gets SEOs ahead of the game - Google is likely a lexical search engine and a semantic search engine. - Semantic search and E-A-T - Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It's free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx - Marie speaking with John Mueller and Barry Schwartz on Duda's webinar about Google updates: https://webinars.duda.co/google-updates - Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking https://docs.microsoft.com/en-us/azure/search/semantic-search-overview - Our struggles in offering recurring SEO services Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mrcallumscott Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc This episode will also be available on Youtube tomorrow where we have added some visuals as well.

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google's algorithms in great detail. You'll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more. At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google's algorithms should reward. Newsletter episode 234 https://www.mariehaynes.com/newsletter/episode-234-light-version/ Subscribe to the newsletter: Mariehaynes.com/newsletter Links mentioned in this talk: Search quality rater guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Glenn Gabe on Phantom updates: https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/ Google's NLP tool https://cloud.google.com/natural-language Knowledge graph API https://carlhendy.com/knowledge-graph-search/ Jason Barnard on entity hubs for authors https://kalicube.com/learning-spaces/faq/knowledge-panels/the-3-step-process-to-getting-a-knowledge-panel-for-an-author/ Koray Gübür on creating topical authority https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Diffbot NL tool to visualize entities as a graph https://demo.nl.diffbot.com/ Tf-Idf https://en.wikipedia.org/wiki/Tf%E2%80%93idf A few of Olaf's articles: https://searchengineland.com/google-mum-update-seo-future-383551 https://searchengineland.com/google-eat-possible-evaluation-signals-382799 https://blog.searchmetrics.com/us/unwrapping-secrets-seo-semantic-google-search/ https://www.kopp-online-marketing.com/entities-from-unstructured-content https://www.kopp-online-marketing.com/googles-semantic-search-engine Contact Olaf: https://www.linkedin.com/in/olafkopp/ https://twitter.com/Olaf_Kopp Submit a question for the next Q&A Mariehaynes.com/qa-with-mhc Contact Marie and the MHC team: https://www.mariehaynes.com/contact help@mariehaynes.com https://twitter.com/Marie_Haynes https://twitter.com/mhc_inc

In this episode, Marie shares her thoughts on semantic search. Semantic search is search that's based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google can algorithmically tackle the questions they give us in their article on what site owners should know about core updates. This episode discusses how SEOs can use a knowledge of semantic search to improve the quality of their websites in Google's eyes. Links mentioned in this episode: Sponsor: https://contentfly.com/searchnews Newsletter episode 232 https://www.mariehaynes.com/newsletter/episode-232-light-version/ MHC's algo update list: https://mariehaynes.com/algo Danny Sullivan on Search Engine Land writing about Hummingbird: https://searchengineland.com/google-hummingbird-172816 WSJ article with Amit Singhal describing Hummingbird calling it “semantic search”: https://web.archive.org/web/20150503223300/http://www.wsj.com/article_email/SB10001424052702304459804577281842851136290-lMyQjAxMTAyMDEwNDExNDQyWj.html What site owners should know about Google core updates: https://developers.google.com/search/blog/2019/08/core-updates Stanford seminar by Xin Luna Dong on the knowledge vault and knowledge based trust: https://www.youtube.com/clip/Ugkxy93C30py9Kvj8Xd8pYYndOQghr6BKTis MHC's QRG book: https://mariehaynes.com/book How AI powers Google's search results: https://blog.google/products/search/how-ai-powers-great-search-results/ https://www.mariehaynes.com/google-ai-and-seo/ The Quality Update: https://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118 Amit Singhal Panda questions: https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality Is MUM Google's next step in becoming a semantic search engine? By Olaf Kopp: https://searchengineland.com/google-mum-update-seo-future-383551 Koray Tuğberk GÜBÜR on topical authority: https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/ Some of Marie's teachings on E-A-T: https://www.mariehaynes.com/resources/eat/ 3 part YT series on E-A-T: https://www.youtube.com/watch?v=vDUhcogUl44 Contact Marie and the MHC team: https://www.mariehaynes.com/contact Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas: Relevancy adjustments Intent shifts Overall site quality problems Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes. Glenn's post on traffic drops: https://www.gsqi.com/marketing-blog/google-broad-core-updates-difference-between-relevancy-adjustments-intent-shifts-overall-site-quality/ Contact Glenn: https://twitter.com/glenngabe Newsletter episode 230 https://www.mariehaynes.com/newsletter/episode-230-light-version/ Past episodes https://mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://mariehaynes.com/product/unnatural-links-book Quality Raters Book https://mariehaynes.com/product/quality-raters-guidelines Subscribe to the newsletter https://mariehaynes.com/newsletter Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Twitter @Marie_Haynes https://twitter.com/Marie_Haynes

In this episode Marie shares information on how Google's Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google's use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content. Marie also discusses the third release of the product reviews update, sharing which types of sites saw changes and how Google could be algorithmically evaluating product review sites. Links mentioned in this episode: Product reviews update https://blog.google/products/search/more-helpful-product-reviews/ Interview with Jason Barnard re entity use and John Lennon's confidence score in the knowledge graph   https://fajela.com/seobox/orm/ https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&f=G&l=50&d=PG01&p=1&S1=20050055341&OS=20050055341&RS=20050055341 FAQ:All About the New Hummingbird Algorithm:  https://searchengineland.com/google-hummingbird-172816 Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm: https://searchengineland.com/hummingbird-has-the-industry-flapping-its-wings-in-excitement-reactions-from-seo-experts-on-googles-new-algorithm-173030 This episode corresponds with newsletter episode 228:
 https://mariehaynes.com/newsletter/episode-228-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter https://Mariehaynes.com/newsletter

In this episode we talk about the latest news on Google's MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, use automated site audit tools, and work on things like building links and mentions and improving E-A-T to improve their Google presence. Links mentioned in this episode The Local Search Forum: https://localsearchforum.com/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site's organic traffic. Discussed in this episode: What are toxic links? Semrush's toxic links report: “Your risk of penalty is increasing” Google's documentation on link schemes Unnatural links created by using automated tools to do spam comments, create forum profiles, etc. Link auditing in the early days of the Penguin algorithm Why I created a disavow blacklist Why we closed down MHC's disavow blacklist tool Who needs to disavow in 2022? Also discussed as SEO news this week: Algorithmic turbulence Feb 24, but not likely a Google update “Things to Know” powered by MUM, seen live in the search results Links referenced in this episode: https://www.mariehaynes.com/disavow-blacklist-tool/ https://searchengineland.com/googles-project-owl-attack-fake-news-273700 https://developers.google.com/search/docs/advanced/guidelines/link-schemes https://www.mariehaynes.com/disavow-advice-2021/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google's use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google's algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links. Links mentioned in this episode: Dawn's slideshares on Passage Based Indexing and Zipf's law https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson Reach Dawn at Bertey.com or on Twitter https://bertey.com/ https://twitter.com/dawnieando This episode corresponds with newsletter episode 222:
 https://mariehaynes.com/newsletter/episode-222-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include: - Lily's articles on the winning and losing sites in Google's 2021 updates - Some sites affected by Product Reviews update don't review products - Manual actions for Discover and News sites and what they can tell us about the direction search is heading - Title tag rewrites - Cyrus Shephard's study Links mentioned in this episode: Lily's article on SEO winners of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Lily's article on SEO losers of 2021: https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/ Cyrus Shephard's study on Google rewriting title tags: https://zyppy.com/blog/google-title-rewrite-study/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://Mariehaynes.com/services/site-quality-assessments This episode corresponds with newsletter episode 220:
 https://mariehaynes.com/newsletter/episode-220-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes @Lilyraynyc - https://Twitter.com/lilyraynyc

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google's Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google's algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google's algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche. Also in this episode: - SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes? - The page experience update is coming to desktop in February - Several sites are seeing large spikes in Google crawling This episode corresponds with newsletter episode 218:
 https://www.mariehaynes.com/newsletter/episode-218-light-version/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Search Quality Evaluator Guidelines (Quality Rater Guidelines) https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Our book on how we analyze sites in the eyes of the QRG - Still valuable even though it's the 2020 version https://www.mariehaynes.com/product/quality-raters-guidelines/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses what SEO's should focus on in the new year including - better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements. This episode corresponds with newsletter episode 216:
 https://www.mariehaynes.com/newsletter/episode-216-light-version/ Links mentioned in this episode: MHC's blog post on EAT https://www.mariehaynes.com/eat  Perficient Digitals report on link building: https://www.perficient.com/insights/research-hub/links-as-a-ranking-factor Mike Ginley's post on internal linking https://www.mikeginley.com/blog/internal-linking-best-practices-for-seo/ Google's blog post on core updates https://webmasters.googleblog.com/2019/08/core-updates.html Andrei Prakharevich on MUM https://www.link-assistant.com/news/google-mum-update.html  Brave Search's post on Web 3.0 https://brave.com/learn/what-is-web3/  Past podcast episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ MHC's book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 215:
 https://www.mariehaynes.com/newsletter/episode-215-light-version/ Links mentioned in this episode: Glenn Gabe's product reviews article: https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/ Google's blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Google's blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Smashing Magazine's Article on improving core web vitals: https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/ Marie's article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC's book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing. This episode corresponds with newsletter episode 213:
 https://www.mariehaynes.com/newsletter/episode-213-light-version/ Links mentioned in this episode: Google's November core update announcement https://twitter.com/googlesearchc/status/1460970568128385031 Google's blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Google's December product reviews announcement https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Marie's article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC's book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter 
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes. Links mentioned in this episode: Google's blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC's advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie's article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Mordy Oberstein's Twitter thread analysing needs met https://twitter.com/mordyoberstein/status/1396807728467697666?s=21 Lily Ray's article on the update https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ MHC's book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google's blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 188:
 https://www.mariehaynes.com/newsletter/episode-188-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers. Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) https://attend.marketinglandevents.com/smx-advanced-2021/ - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 185:
 https://www.mariehaynes.com/newsletter/episode-185-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: What the Quality Raters’ Guidelines say about scientific consensus https://www.mariehaynes.com/resources/scientific-consensus/ MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes https://www.mariehaynes.com/product/scientific-consensus-whitepaper/ MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 185:
 https://www.mariehaynes.com/newsletter/episode-185-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content. In this episode: SERP turbulence seen May 13-15  More on Google’s blog post on core updates Info on improving E-A-T based on this blog post.  Links mentioned in this episode: Google’s blog post on core updates https://developers.google.com/search/blog/2019/08/core-updates Google’s announcement on MUM https://blog.google/products/search/introducing-mum/ MHC’s recent article with disavowing advice for 2021 https://www.mariehaynes.com/disavow-advice-2021/ Register for SMX Advanced - Marie will be speaking virtually on the QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A  https://attend.marketinglandevents.com/smx-advanced-2021/ SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 184:
 https://www.mariehaynes.com/newsletter/episode-184-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021. Links mentioned in this episode: Unnatural Links – A guide to recovery (2020 version) https://www.mariehaynes.com/product/unnatural-links-book/  Hire an MHC link auditor to review your backlink profile:  https://www.mariehaynes.com/services/link-audits/ This episode corresponds with newsletter episode 183:
 https://www.mariehaynes.com/newsletter/episode-183-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update Google’s blog post on what site owners should know about core updates: https://developers.google.com/search/blog/2019/08/core-updates  MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 182:
 https://www.mariehaynes.com/newsletter/episode-182-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update MHC’s thoughts on scientific consensus and alternative health sites: https://www.mariehaynes.com/resources/scientific-consensus/ Glenn Gabe’s article on the Product Review Update: https://www.gsqi.com/marketing-blog/google-product-reviews-algorithm-update/ Mordy Oberstein’s article on the Product Review Update: https://www.searchenginejournal.com/google-product-reviews-winners-losers/403301/ MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 181:
 https://www.mariehaynes.com/newsletter/episode-181-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update This episode corresponds with newsletter episode 180:
 https://www.mariehaynes.com/newsletter/episode-180-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update Google Has Changed Cumulative Layout Shift Metric https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html Improved data filtering and comparison on Performance reports https://developers.google.com/search/blog/2021/04/performance-report-data-filtering John Mueller on disavowing old spam links https://twitter.com/Marie_Haynes/status/1380168516557537282?s=20 This episode corresponds with newsletter episode 179:
 https://www.mariehaynes.com/newsletter/episode-179-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses: Paul Haahr and Daphne Keller’s twitter thread https://twitter.com/daphnehk/status/1377665960622977027 What Is a Google Knowledge Panel and How To Get One by Jason Barnard https://www.semrush.com/blog/google-knowledge-panel/  This episode corresponds with newsletter episode 178:
 https://www.mariehaynes.com/newsletter/episode-178-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses: Semrush to Publicly Sell Shares on New York Stock Exchange https://www.searchenginejournal.com/semrush-to-publicly-sell-shares-on-new-york-stock-exchange/397628/ Can an FTC warning letter lead to poor rankings for medical sites? And a warning for Amazon affiliates! https://www.mariehaynes.com/ftc-warnings-for-medical-sites/ Inside a viral website https://notfunatparties.substack.com/p/inside-a-viral-website?r=2lo2i&utm_campaign=post&utm_medium=web&utm_source=copy This episode corresponds with newsletter episode 177:
 https://www.mariehaynes.com/newsletter/episode-177-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Jason Barnard and Bill Slawski on Entities and Knowledge Panels https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/ Article from Rand Fishkin https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year https://blog.google/products/search/google-search-sends-more-traffic-open-web-every-year/ John Mueller's Tweet on Link Building https://twitter.com/JohnMu/status/1372203039327666177?s=20 This episode corresponds with newsletter episode 176:
 https://www.mariehaynes.com/newsletter/episode-176-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses: Recent Algorithm Changes Assessing "Needs Met" An article written by Jason Barnard - Tracking Google Knowledge Graph Algorithm Updates & Volatility https://www.searchenginejournal.com/tracking-google-knowledge-graph-algorithm-updates/398296/#close Fluctuations in the number of Featured Snippets This episode corresponds with newsletter episode 175:
 https://www.mariehaynes.com/newsletter/episode-175-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: Possible Algorithm updates and what Google may have changed/tweaked. This episode corresponds with newsletter episode 174:
 https://www.mariehaynes.com/newsletter/episode-174-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie discusses: What MHC and clients are seeing in regards to organic traffic changes Passage based ranking What does "Needs Met" mean? How do the quality raters assess this? This episode corresponds with newsletter episode 172:
 https://www.mariehaynes.com/newsletter/episode-172-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode Marie discusses: Passage based ranking being added to Google's algorithms John Mueller's comments on Manual actions versus algorithmic suppression This episode corresponds with newsletter episode 171:
 https://www.mariehaynes.com/newsletter/episode-171-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: New Manual Actions from Google Algorithm updates in early February Links Mentioned: Google’s Guide to doing SEO https://developers.google.com/search/docs/beginner/seo-starter-guide Link Schemes https://developers.google.com/search/docs/advanced/guidelines/link-schemes Ahrefs’ Beginner’s guide to SEO https://ahrefs.com/blog/on-page-seo/ This episode corresponds with newsletter episode 170:
 https://www.mariehaynes.com/newsletter/episode-170-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode Marie Discusses: Bot traffic messing with Google Analytics Google Discover Discussion with Lily Ray Google Badge Icons Show Support for Hamlet Batista https://gofund.me/ddcb4bf4 Follow Lily Ray on Twitter: https://twitter.com/lilyraynyc This episode corresponds with newsletter episode 169:
 https://www.mariehaynes.com/newsletter/episode-169-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Marie and Rand Fishkin discuss his recent post on inferred links & mentions https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/ Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish This episode corresponds with newsletter episode 168:
 https://www.mariehaynes.com/newsletter/episode-168-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes This episode corresponds with newsletter episode 168:
 https://www.mariehaynes.com/newsletter/episode-168-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: John Mueller comments on paying for content which includes followed links Are you monitoring your competitors’ content creation? Gary Illyes speaks on the diversity of Google’s index. Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning This episode corresponds with newsletter episode 167:
 https://www.mariehaynes.com/newsletter/episode-167-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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In this episode: Possible small update January 7-9, 2021 Lots of discussion on Google getting better at understanding intent Did the December core update lower the dial on authority? Subtopics are live and this is probably a big deal How to analyze pre and post update SERPS for clues as to how to help your clients rank better Q&A: Should I create one massive informative blog post? Or several smaller ones. Q&A: Should you link out from your author pages to show their publications? This episode corresponds with newsletter episode 166:
 https://www.mariehaynes.com/newsletter/episode-166-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes