The In Search SEO Podcast

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.

Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.

Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!

Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.

Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on preparing for generative search and building the future of beauty SEO.

Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.

How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.

What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result. Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.

Wikipedia is a go-to source of knowledge and information for many of us, but how can you use it to benefit your brand image? Josh Greene explains the importance of knowing the impact of Wikipedia on your online reputation, especially when Google tends to favor this age-old website at the top of the SERP, and even uses Wikipedia information to populate some SERP features. What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA

AI: the two lettered term on everyone's minds (and LinkedIn feeds) at the moment. It's impacting and changing a lot of things these days but in this episode specifically, we take a look at how AI impacts SEO for ecommerce.

Ever wonder how you could enhance the impact of your enterprise content? Well, find out all the secrets from our special guest Jared Keleher, who's been spent the last 4 years scaling the content operation at global technology brand, Wise. Find more episodes here: YouTube Playlist: • In Search SEO Podcast Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613 #SEOpodcast #SimilarwebInSearchSEOpodcast #SimilarwebSEOpodcast #SEOsPersonalExperience • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions - Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world's biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM

Turn your ideas into content that Google can't *help* but love by listening to this episode on SEO content writing tips. Special guest, Minnie Mururi talks about how to write content that ranks on search engines, while making sure it still aligns with your brand and resonates with your target audience. • What is Similarweb? Similarweb brings you the most trusted, comprehensive, and detailed view of the digital world – so you can outperform your competition and win your market. We support thousands of clients ranging from small businesses to global enterprises. Want to find out how Similarweb can help you grow smarter? Learn more: https://insights.similarweb.com/3B4s4LA • About our business solutions - Similarweb Digital Research Intelligence – unleash the ultimate business strategy, with the freshest industry trends, competitive performance, and audience behavior insights: https://insights.similarweb.com/3B4izvy - Similarweb Digital Marketing Intelligence – drive more traffic to your website and boost user acquisition across every marketing channel, with the most accurate web traffic data: https://insights.similarweb.com/3R6fwc9 - Similarweb Sales Intelligence – sell smarter, with 360° ecommerce, publisher, and advertiser prospect insights that will help you crush your quota: https://insights.similarweb.com/3q2ziJI - Similarweb Shopper Intelligence – discover what people buy on the world's biggest marketplaces, and optimize your performance with the smartest consumer behavior insights around: https://insights.similarweb.com/3cAWdIN - Similarweb Investor Intelligence – make better investment decisions, with the best digital alternative data available: https://insights.similarweb.com/3RmJyYM • Follow us on social

What does a successful content strategy look like in 2024? That's up for discussion today, as Kelly Johnstone takes her decade of experience to reveal the four easy steps to building a content strategy that is loved by search engines, engages your target audience, and sees your conversion rate skyrocket.

Everyone wants to be the best, but how do you actually *be* the best? Vanda Pókecz reveals the three secrets to building an unrivalled SEO team, ready to work together to level UP your visibilty and performance on search. Head over to www.similarweb.com for in-depth SEO insights. Find our Guest Vanda Pokecz here: https://www.linkedin.com/in/vanda-pokecz/

Two words that send a shiver right down SEOs' spines: site migration. In this podcast, Sanja covers the 5 main reasons that site migrations fail - so you can spend less time recovering your website after migration disasters, and more time hitting your goals on search.

Why is schema is so important for E-E-A-T? More like: Why ISN'T it? Alex Moss covers what schema is, why it's important to consider, and how it can (really) impacts your E-E-A-T as a business.

Adam Gent was a former product manager turned SEO specialist, during this podcast he shares 3 tips that will help SEOs collaborate better with development teams. According to Adam, this is the secret to successful SEO execution

Everyone's talking about SGE these days, Kapwom Dingis, senior SEO manager at Semetrical, discusses what you can do to best prepare for what's coming

Is AI going to replace your Job? Ivana Flynn weighs in on how we can get AI to work for us not against us

David speaks to PR specialist Sinead Mclart about defining your end goal in order to effectively link build.

How can you measure Organic Search ROI? Charlie Whitworth, founder of Whitworth SEO, explains which metrics you should consider in order to accurately forecast, and measure your organic performance.

Does the fear of failure hold you back? Valentina Stragliotto is an SEO executive, and she talks about her personal self doubts in her career, and how she worked to overcome the fear of failure. Tune in to hear what helped Valentina thrive in her SEO position.

The 5 Whys Technique for SEO efficiency Why? (Great question) By asking “why” more than once, you will: 1. Draw out the real, root causes or truths 2. Avoid heavily investing in the wrong things 3. Understand your product's strengths and weaknesses 4. Understand your audience at a deeper level

Welcome to episode 185 of the In Search SEO podcast. What does neuroscience have to do with SEO and how can neuroscience help SEO? That's what we're discussing today with Giulia Panozzo, a lady who before working in digital marketing obtained an MSC in cognitive neuroscience and clinical neuropsychology. She now runs her own agency specializing in Neuroscience research and driving customer acquisition tests informed by cognitive patterns and bias. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 186 of the In Search SEO podcast. How do you get more SEO buy-in to your organization? You need to sell SEO to your C-Suite. That's what we're talking about today with Anna Bravington, a biscuit-loving cat fanatic who brings business and marketing together, creating strategies that both the audience and C-Suite love. She's the co-founder of the marketing strategy consultancy Those That Dare. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 184 of the In Search SEO podcast. Is TikTok a good SEO opportunity and if so what do you have to do to take advantage of it? That's what we're discussing today with Mathilde Høj, a lady who used to be a full-blown TikTok critic. Since then she's come full circle and now strongly advocates TikTok as a valuable SEO opportunity. She's an SEO manager at Transact in Denmark. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 183 of the In Search SEO podcast. What are the key ways to localize your web presence for international SEO? That's what we're discussing today with Andrew Martin. He worked in SEO for a publisher, a biotech, and an international NGO. He's a technical SEO with 20 years of experience in web builds and SEO. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 182 of the In Search SEO podcast. What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 181 of the In Search SEO podcast. What are the key aspects of technical SEO that you need to incorporate into your training program? That's what we're discussing today with Tom Pool, the technical and training director at Blue Array. A man who runs ridiculously long distances for fun so he can eat lots of cookies. He runs several training sessions for a wide range of audiences including the Advanced Technical SEO training as part of Brighton SEO. He also leads in technical strategy for many of his agency's clients. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 180 of the In Search SEO podcast. What's the difference between a successful SEO agency and a struggling agency? That's what we're exploring today with Anthony Barone, a man who was the third hire at Studio Hawk Australia. Since then he moved to the UK and is the co-founder and managing director of Studio Hawk UK. https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Welcome to episode 179 of the In Search SEO podcast. What are the areas where SEO and PPC can work more effectively together? That's what we're covering today with Csaba Szabo, who became a head of SEO after just 3 years in the industry and he's now a freelance SEO consultant. Find more episodes here: https://www.similarweb.com/blog/tag/in-search-podcast/ Spotify: https://open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613

Hey everyone. We have a special announcement for all of our listeners. Over the past few years, we have published the In Search SEO podcast under the Rank Ranger brand. But now, Rank Ranger has been welcomed into the Similarweb family. Meaning, the podcast is moving to Similarweb's YouTube channel. It's everything you like about the podcast, just under Similarweb moving forward. If you like listening to the audio version of the podcast then there's no change needed. But if you like watching the video version, you will find it on Similarweb's YouTube channel. The blog version will also from now on be on Similarweb's blog. Similarweb YouTube channel: https://www.youtube.com/@Similarweb Similarweb Podcast blog: https://www.similarweb.com/blog/tag/in-search-podcast/ Episode 179 will be released soon with special guest Csaba Szabo. Thank you to all your listeners for your continued support. We look forward to offering many more exciting episodes in the future.

Welcome to episode 178 of the In Search SEO podcast. Today we're discussing with Alice Rowan, Website consultant, eight steps to creating a topic cluster with limited marketing resources including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 177 of the In Search SEO podcast. Today we're discussing with Luke Carthy, E-commerce consultant, seven common e-commerce SEO mistakes and how to fix them including: 1. Handling variations 2. Pagination 3. Faceted navigation

Welcome to episode 176 of the In Search SEO podcast. Today we're discussing with Kavi Karlos, SEO Director at Uproer, the five key website architecture mistakes to avoid including: 1) Building without a blueprint 2) Deprioritizing your users 3) Overthinking and overcomplicating 4) Changing too much too fast 5) Losing track of your data

Today we're discussing with Annika Haataja what key steps SaaS brand SEOs should take now to ensure that their site is fully optimized for the AI era including: 1. How to craft compelling brand pages 2. The importance of showcasing authentic customer testimonials 3. How to harness the power of customer reviews

What, if anything, can SEO learn from PPC? In this episode, Amanda shares three things that SEO can learn from PPC including: 1. Generate content ideas 2. A/B testing 3. Create personas from PPC data

We've all seen the AI headlines recently and on this episode, we're aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now? In this episode, Ben Howe shares five ways that generative AI is changing search including: 1. Challenging the long-established status quo of Google's dominance. 2. Measurement and reporting as we know it might become a near-impossible nightmare. 3. Sites will get less top-of-funnel traffic

Have you ever submitted your entry for an SEO award and seen nothing but tumbleweed? What went wrong? In this episode, Victoria Olsina shares three things that SEOs need to do better with their award entry including: 1. Mention the ROI 2. Describe your target audience 3. Specify what you did