Podcasts about lsa

If you're trying to grow a home service business, your marketing budget is one of your biggest bets — and biggest risks. In this episode of Owned and Operated, John Wilson and Sam Preston host a no-fluff Q&A tackling real contractor questions on lead generation, paid ads, and when to actually bring in an agency.They break down how to allocate marketing spend at every stage — from $1K/month up to $200K — and what it really takes to get traction with LSA, GMB, and PPC. You'll learn how to play offense with your best-performing lead sources, why spreading your budget too thin kills momentum, and how to ride your winning channels like you stole it.If you're struggling to get leads from PPC or Google Ads, they also cover how to fix campaign waste, when landing pages are the problem, and how top operators manage their media vs lead-gen mix to scale past $10M.Whether you're just getting started or dialing in a multi-location growth strategy, this episode is a tactical deep dive into what's actually working right now.

In this episode of the Aviation News Talk podcast, Max Trescott talks with Sean Elliott, Vice President of Advocacy and Safety at the Experimental Aircraft Association (EAA), about the FAA's groundbreaking MOSAIC final rule—and how it benefits all pilots, not just sport pilots or Light-Sport Aircraft owners. Sean explains that MOSAIC replaces the old, restrictive Light-Sport Aircraft definition with a performance-based standard, removing the long-standing 1,320-pound maximum takeoff weight limit and focusing instead on a clean stall speed (VS1) of no more than 59 knots CAS for sport pilot privileges and a landing configuration stall speed (VSO) of no more than 61 knots for LSA certification. This single change dramatically broadens the pool of aircraft that qualify, meaning many popular legacy models—like certain Cessna 172s and even Cirrus SR20s—can now be flown by sport pilots, and private pilots can operate them under sport pilot privileges with nothing more than a valid U.S. driver's license in place of an FAA medical. For older pilots or those with long-term medical concerns, MOSAIC is a game-changer. A private pilot who no longer maintains a Third Class or BasicMed medical can still keep flying a wide variety of capable, familiar aircraft—often including the same ones they've flown for years—so long as they meet the new stall speed limits and carry no more than one passenger. Sean and Max discuss how this provision gives seasoned aviators a safe and legal way to extend their flying years without the administrative burden or risk of renewing a medical certificate. MOSAIC also expands sport pilot privileges beyond the original daytime, fair-weather limitations. With additional training and endorsements, sport pilots will be able to fly at night under VFR, operate aircraft with constant-speed propellers and retractable landing gear, and take advantage of higher cruise speeds—removing many of the practical barriers that once kept sport pilots from flying more capable airplanes. The rule even opens the door for certain limited commercial operations by sport pilots, including banner towing, glider towing, and pipeline or powerline patrol—tasks previously off-limits without at least a private pilot certificate. On the aircraft side, the MOSAIC framework allows manufacturers to certify a much wider range of designs as LSAs under ASTM consensus standards. This could lead to modernized versions of classic Part 23 trainers like the Cessna 172 becoming available in factory-new LSA configurations, as well as innovative new designs in the experimental, gyroplane, and electric aircraft categories. Sean notes that this flexibility benefits the industry by encouraging innovation while keeping costs lower than traditional FAA certification pathways. Flight schools stand to gain as well. Because many mainstream trainers now qualify as LSAs, schools can use them to train sport pilots without investing in specialized two-seat LSAs that may be less versatile for other types of training. This flexibility could help schools reach a new segment of students—especially older adults returning to flying or beginners looking for a faster, less expensive path to the cockpit. Max and Sean also cover how MOSAIC affects aircraft maintenance. Repairman certificates for LSAs will still exist, and MOSAIC provides expanded privileges for light-sport repairman-inspectors and mechanics working on these aircraft, supporting both owner-maintenance and professional servicing. Sean stresses that while MOSAIC dramatically broadens options, it doesn't automatically change the certification status of existing aircraft—manufacturers or owners must still pursue LSA certification through the ASTM process. That means pilots should verify whether a particular aircraft is LSA-certified or qualifies for operation under sport pilot rules before assuming they can fly it without a medical. The conversation closes with EAA's commitment to supporting pilots, flight schools, and manufacturers through MOSAIC's rollout. EAA will work closely with ASTM to develop the updated industry standards needed to implement the new rules, while also providing education and advocacy to ensure pilots understand their new privileges and responsibilities. This episode is essential listening for any pilot curious about the future of general aviation under MOSAIC—whether you're a sport pilot, a private pilot considering BasicMed alternatives, a CFI planning to expand your student base, or an aircraft owner wondering if your plane might now qualify as an LSA. With expert insights from one of the country's leading aviation advocates, you'll learn exactly how MOSAIC changes the game for who can fly what, and under what conditions, for years to come. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. 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空の移動をもっと身近にしたいと思ってしまった4人のパパたち&1人のリケジョが、夜な夜なこっそり繰り広げる、eVTOL(=空飛ぶクルマ)に対する興味、好奇心、社会実装への情熱を語り合うラジオです。前回に引き続き、規制フェチおじさんあっきーによる、アメリカFAAの航空法改正「MOSAIC（モゼイク）」の深掘りです！モゼイクの具体的な中身とは！改正ポイントは？世の中の技術進化に対応！特に電動航空機は恩恵？機体の範囲を緩和、より多くの飛行機がLSAとして飛ばせるように！重量制限の緩和！ 最大離陸重量600kgの撤廃！失速速度の緩和で59ノットまで許容範囲拡大！パフォーマンスベースで重くて速い機体もLSAとして飛行可能！座席数も拡大！航空機がもっと身近に！大ベストセラー機のセスナ172がLSAで飛行可能？LSA用スポーツパイロットライセンスは最短20時間の飛行で取得？用途も大幅拡大！レジャー専用から業務での利用可能に！インフラの点検、農地・森林の監視、空撮、測量、消防、探索などなど！ヘリコプターやeVTOLもLSAのジャンルに包含！動力源もレシプロエンジンに限らず可能！ウルトラライトでは、バッテリー搭載量が限られ飛べない、莫大な費用と時間をかけて型式証明を取得するかの極端な二択だったeVTOLに新たな選択肢！将来的にはLSA専業のeVTOLメーカー出現も？...などなど。FAAの改正がeVTOLに与える影響を解説します！■eVTOLラジオへのメッセージはこちらからhttps://forms.gle/mib37UcseFvpzyGa8■EAA: MOSAIC Is Done!https://www.eaa.org/eaa/news-and-publications/eaa-news-and-aviation-news/2025-07-22-mosaic-is-done■乗りものニュース ：「自家用飛行機の免許取得、今までの半額でできますよ」米で発生の“空の改革”、なぜそんなことが可能に？ 日本の現状とは雲泥の差 https://trafficnews.jp/post/569062SNSリンク ■X/Twitter https://twitter.com/evtolradio

Do you mean big companies really hire spies to prevent fraud and criminal activities? Yes, but more Betty Crocker and less James Bond.   Our guest today,  Jean Hughey was adjusting to a cross country move and so she looked for a part time job.  She didn't expect to wind up as a spy for a one of the US' biggest companies.  She turned out to be pretty good at it. Dorothy observes, "This seemed a wild story to me and I wondered if companies still hired spies. I easily found 6 different companies that provide what they now call company monitoring. When Jean Hughey started as a spy for Amtrak from 2004 to 2008 she recalls that she was cautioned to remember that "I'm not James Bond." She recalls, "I was an employee of Amtrak as a computer programmer, when my husband retired at 55 as the National Agricultural engineer in Washington DC.  My boss introduced me to The Protection Unit and they wanted me to be a spy on the west coast. They had people working on the east coast, but were anxious to see how I would do on the west coast. "They sent me emails with information on what employee to observe and which train to ride." Jean had to work out a method of recording her observations of subjects. (spread sheet in a puzzle book).   Also the report had to include description of employee and how they handled the interaction. "After the observation was over I had to write up a report and send the spread sheet with the time and items bought in the cafe car. and who was the LSA. "Amtrak compared my observations with the register receipt that the LSA turned in." Some observations: In cafe car: Box over register so customers couldn't see what the LSA entered. LSA sold items that were brought on board (water etc) and pocketed the money. Getting on train: Conductor being observed. Paying cash (kicked off train - yelled at by conductor) Had to go to Seattle to an Amtrak Court to testify about one LSA (Lead Service Attendant) who was fired. He was the one who put the box over the register and pocketed the money for items. I got threats from this employee but nothing came from it. " The notes are very cryptic and spy-like.  It's a wonder anyone ever got out of there alive.  Last month, news surfaced that major companies like Walmart, Starbucks, Delta and Chevron were using AI to monitor employee communications. The reaction online was swift, with employees and workplace advocates worrying about a loss of privacy. But experts say that while AI tools might be new, watching, reading and tracking employee conversations is far from novel. AI might be more efficient at it — and the technology might raise some new ethical and legal challenges, as well as risk alienating employees — but the fact is workplace conversations have never really been private anyway. “Monitoring employee communications isn't new, but the growing sophistication of the analysis that's possible with ongoing advances in AI is,” said David Johnson, a principal analyst at Forrester Research. Thanks, Jean, We'll be watching for spies on our next long distance trip. Learn more about your ad choices. Visit megaphone.fm/adchoices

1. Stratégie de croissance et acquisitions de FerreroLibération, « Après Kellogg's, Ferrero prêt à manger Carambar », Libération avec AFP.BFMTV.com, « Ferrero a un appétit d'ogre cette semaine : après le rachat de Kellogg's jeudi, le géant italien s'apprête à croquer le fabricant du Carambar », P.L. avec AFP.Capital.fr, « Ferrero avale Kellogg's et Carambar : jusqu'où ira l'appétit du géant italien ? », Camille Harel.Les Échos, « Ferrero rachète les Corn Flakes de Kellogg pour 3 milliards de dollars », Dominique Chapuis.20 Minutes, « Le Nutella et plein d'autres choses… Comment la galaxie Ferrero s'étend toujours plus dans vos placards », Jean-Loup Delmas.Ouest-France, « Le géant italien Ferrero va racheter Kellogg's, le spécialiste des céréales », Ouest-France.Source non précisée, « Ferrero rachète Carambar, Lutti et Michoko », Manon Malhère.2. Évolutions des parts de marché dans la grande distributionLSA, « Part de marché en juillet 2025 : Carrefour progresse, E.Leclerc fléchit, le duel s'intensifie », Nicolas Monier.LSA, « Parts de marché : les généralistes en forme grâce à l'effet parc », Ludivine Canard.Blog d'Olivier Dauvers, « Parts de marché Kantar : les U pleine bourre, Auchan à l'arrêt (et confirmation du recul de Leclerc) », Olivier Dauvers.3. Performances économiques et stratégiques du groupe DanoneBFM Bourse, « Grâce à la Chine et à la nutrition spécialisée, la croissance de Danone dépasse les attentes, l'action bondit à la Bourse de Paris ».Zonebourse, « Danone : les volumes balaient les doutes ».Source non précisée, « Danone : une stratégie payante qui booste les ventes, merci les produits santé ! ».Source non précisée, « Danone accélère en volume au deuxième trimestre 2025 et confirme ses objectifs annuels ».Investir, « Danone dépasse les attentes au T2, porté par la Chine et la nutrition médicale ».4. Hausse des prix des fruits et produits transformésSource non précisée, « Alerte sur le prix des confitures : Au bout d'un moment, je vais devoir arrêter certaines recettes... ».Source non précisée, « Fruits transformés : la pire récolte européenne entraîne une explosion des prix ».Source non précisée, « La pire récolte européenne de fruits jamais connue entraîne une explosion généralisée des prix pour les fruits transformés ».Vous souhaitez me retrouver ailleurs qu'en podcast?Vous avez l'embarras du choix!

The MOSAIC final rule, an interview with the founder and CEO of Flying Eyes Optics, FAA guidance on certification of powered lift vehicles, new galleries opening at the National Air and Space Museum, a Delta pilot lands and gets immediately arrested, deer strikes in Alaska, and the NTSB investigation of a fatal flight in that state. Also, thoughts on recent moves to relocate the Space Shuttle Discovery from the Smithsonian's National Air and Space Museum to Space Center Houston. Guest Dean Siracusa Dean Siracusa is the founder and CEO of Flying Eyes Optics. Dean, a pilot, started the company when he realized that existing sunglasses did not perform well with the increased clamping force of modern aviation headsets. Flying Eyes temples are made of a patented material that allows the temples to conform to your head instead of curving around your ears. They're easy to put on and take off while wearing a headset or helmet. The flexibility of the temple material and shatterproof polycarbonate lenses makes these glasses hard to break. Hillel Glazer, our Aviation Innovation and Entrepreneurship Correspondent, interviewed Dean at EAA AirVenture Oshkosh 2025. Aviation News U.S. Transportation Secretary Sean P. Duffy Announces Improvements to Recreational Aviation Safety, Expansion of Light-Sport Sector The Modernization of Special Airworthiness Certification (MOSAIC) final rule was announced by U.S. Transportation Secretary Sean P. Duffy. The new rule makes changes to the Light Sport Aircraft (LSA) category and Sport Pilot privileges by expanding an alternative to experimental amateur-built aircraft. MOSAIC: Removes the weight limit Encompasses aircraft with higher speeds, more seats, and retractable landing gear.  Allows for new types of propulsion and modern avionics. Allows aerial work with LSA, such as infrastructure and forest inspections, photography/filming, and agricultural surveillance. Allows pilots operating under Sport Pilot privileges to fly a broader range of aircraft. Reduces regulatory requirements by expanding the types of aircraft that qualify as LSA and the types of aircraft pilots can fly under Sport Pilot privileges. Changes for sport pilots and light-sport repairmen take effect 90 days after the final rule publishes. Changes for LSA certification take effect 365 days after the final rule publishes. Video: Secretary Sean P. Duffy Holds Press Conference for Important Announcement on General Aviation https://www.youtube.com/live/iRzzTspdjUM?si=gje-ftiRm94Y2eY4 EAA Airventure Oshkosh 2025 Facts and Figures Attendance for the week: approximately 704,000, the highest on record. More than 10,000 aircraft, 2,543 show planes, nearly 6,000 volunteers, and 962 commercial exhibitors. FAA Releases Powered-Lift Certification Guidance Originally, certification of the new advanced air mobility (AAM) aircraft types, such as eVTOLs, had been worked under Part 23 regulations for light aircraft. In 2022, the FAA categorized them as powered-lift under FAR 21.17(b) regulations for special class aircraft. That category had no airworthiness standards and operating rules. The FAA has now released an advisory circular “streamlining the certification process for advanced air mobility aircraft by releasing guidance for how manufacturers can meet the agency's aircraft design and performance safety standards. It establishes a consistent, performance-based framework for manufacturers to follow.  The FAA will carefully evaluate each proposed design to ensure it meets the agency's rigorous standards.” The AC defines powered-lift as heavier-than-air aircraft that use “engine-driven lift devices” or engine thrust for vertical takeoff and landing and low-speed flight. For lift during horizontal flight, they use rigid airfoils such as wings. National Air and Space Museum Opens Five New Galleries July 28 [2025] The Smithsonian's National Air and Space Museum opened five ...

Live Linguistics Careercast coming your way on August 16! Join us for part two of our conversation on GenAI and linguistics, this time focusing on Emily M. Bender and Alex Hanna, Ph.D.’s recent book “The AI Con: How to Fight Big Tech's Hype and Create the Future We Want.” And we’ll follow the taping with a networking event in Gather! Host Laurel Sutton will be joined again by Alicia Beckford Wassink, Katie Swindler, and Aubrie Amstutz to continue the conversation from our live episode at LingFest25, which we released as a podcast on April 22, 2025. The 90 minute panel will take place in Zoom and will include a Q&A portion. After the panel, we'll move to Gather for an hour of networking. We invite attendees to mix and mingle, and to have space to process the great conversation. PANEL DISCUSSION/LIVE PODCAST: 10:00 – 11:30 AM Pacific Time (US and Canada) GATHER NETWORKING EVENT: 11:30AM – 12:30PM Pacific Time (US and Canada) Tickets are $5 for LSA members, and $7 for the general public. Registration can be found on Linguistic Society of America (LSA)’s website: https://www.lsadc.org/ev_calendar_day.asp?date=8/16/2025&eventid=106&mc_cid=d47d2d569b Big thanks to LSA for sponsoring this event! Haven't read the book yet? Pick up a copy or stop by your local bookstore!The post Live Linguistics Careeercast August 16 2025 – The AI Con Discussion first appeared on Linguistics Careercast.

Namaste and Welcome back to another episode of Kidacity! During my time in The US I attended a Summer Camp conducted by the Leadership Society Of Arizona ( LSA ) all about Leadership and Life Skills. In this episode I talk all about my experiences in the camp + what I learnt. This episode also has a special interview with Dr. Jake G. - one of the co-founders of the non-profit, where I explored his ideas, ideologies and passion behind LSA! Tune in!Instagram: @samarthchittaTwitter: @samarthchittaEmail: samarth.chitta@gmail.com

In a short series of podcasts, we are going to explore the evolving field of complex thoracic aortic repair, with a particular focus on complex endovascular devices implanted in the aortic arch or even the ascending aorta, that is, zones 0 to 2. In today's episode, we are going to dig into proximal landing zone 2, that is, the need to place the TEVAR device between the left carotid and the left subclavian arteries, so over the origin of the LSA, and strategies to preserve left subclavian artery perfusion.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha's Vineyard to legal tech entrepreneurship, discussing the island's unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to implement is to ensure there are more staff over auto responders and AI for Local Service Ads (LSA). LSA's will rank firms based on response times and this can affect how people perceive your firm at the first click. If your response time is slow, most people will not call you for help. Using real people to answer leads and call prospective clients will ensure you get off on the right foot with people who are looking for legal support.Ted and Tyson chat about the three most important marketing metrics for a successful law firm. The first metric is wanted leads. It is important to know how many leads are actually wanted, in which a firm will be interested in taking on. The second metric is signed rates. Out of the wanted leads, how many of them were signed on as actual cases for the firm. This will determine how successful a firm is when it comes to the number of cases that are taken on and it can show value. The third metric is average case value. This can be determined by how much a firm makes in a year based on the type of cases. Ultimately, the average case value will let someone know how successful a firm really is.Listen in to learn more!05:25 Google Local Services Ads (LSA) and Lead Response06:49 Manual vs. Automated Lead Response07:46 Importance of Fast Lead Response09:20 AI vs. Human Chat: Present and Future10:37 Human Connection in the Age of AI11:26 Regulations and Human-Only Policies23:14 What Sets Successful Law Firms Apart25:54 Key Marketing Metrics for Law FirmsTune in to today's episode and checkout the full show notes here. Connect with Ted at JuvoLeads:Website Linkedin 

#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! (Original Air Date - 9/23/24) What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ⁠ServiceScalers.com⁠. Follow Sam on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Pain is a signal that something is wrong.Pain whispers, shouts, and screams, “Pay attention. Be careful. Something is wrong.”Jean Marzollo wrote a children's poem in 1948 that romanticized Christopher Columbus. It inspired a generation of children during the Captain Kangaroo years. Her proud poem begins,“In fourteen hundred ninety-twoColumbus sailed the ocean blue”Bill Bryson wrote an insightful summary of that famous voyage on page 205 of his book, “At Home.”“Columbus's real achievement was managing to cross the ocean successfully in both directions. Though an accomplished enough mariner, he was not terribly good at a great deal else, especially geography, the skill that would seem most vital in an explorer. It would be hard to name any figure in history who has achieved more lasting fame with less competence. He spent large parts of eight years bouncing around Caribbean islands and coastal South America convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset. He never worked out that Cuba is an island and never once set foot on, or even suspected the existence of, the landmass to the north that everyone thinks he discovered: the United States.”We learn the meaning of pain as children, but we train ourselves to ignore it as adults.Why do we do that?I'm talking to you about the pain of your Google spend.Is there a chance that you should pay attention – and be careful – because something is wrong?Twenty years ago, Google inspired and electrified American business owners with their promise of “holding ad budgets accountable” by making advertising results, “identifiable, measurable, and scalable.”Business owners romanticized Google by shouting,“Hooray! Advertising will now become just another mathematical equation! Hooray! Hooray! To double my customer count, all I will have to do is double my ad budget!”I watched a friend of mine raise his monthly Google budget from $20,000/mo. to $70,000/mo because he was convinced that he would get three-and-a-half times as many leads. When it didn't work, I asked him to look closely at how many clicks he had purchased and compare that number to the total population of his trade area.Have you done that math?I watched another friend of mine elevate her Google budget until she was spending $90,000 a month. Her business was no longer profitable. I asked her to look at how many clicks she had purchased and compare that number to the total population of her trade area.Have you done that math?Have you ever raised your Google budget and had Google say to you, “We're sorry, but it is not possible to spend that much money on your LSA. There simply aren't enough people each day who are searching for what you sell.”Do the math.The past two decades have been the Captain Kangaroo years for millions of business owners.Bill Bryson wrote that Columbus was, “convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset.”How many years have you been believing that your big payday from Google was at the edge of every sunset? Have you been saying,“All we need to do is tweak our plan a little. As soon as we figure out the Google algorithm, we're going to be rich.”A business owner from a major American city recently spent a day with me. He had been spending $100,000 on Google ads each month for the past few years because he was convinced that he could not afford mass media in his city.His budget could easily have made his name a household word by using television or radio. I know the town well. I have had clients there for many years.His budget would reach more than 2 million...

Den 14 maj 1925 gavs Virigina Woolfs mästerverk Mrs Dalloway ut för första gången, och hundra år senare står den sig fortfarande som en av modernismens verkliga klassiker. Vad är det som är så speciellt med romanen, och hur såg Virginia Woolfs tid och litterära värld ut? Om detta och mycket mer samtalar bibliotekarierna Karin Cellton och Solens Patrik Schylström med författaren, akademiledamoten och Woolf-kännaren Anna-Karin Palm, i detta specialavsnitt av Solen som spelades in inför publik på Tranströmerbiblioteket i Stockholm den 14 maj 2025.

Sources : 1. Samuel Auffray, « Titres-restaurant : l'utilisation dans les supermarchés pérennisée après 2026 », Ouest-France, juin 2025.2. Le Monde avec AFP, « Les titres-restaurant resteront utilisables pour faire ses courses alimentaires au supermarché, annonce le gouvernement », Le Monde, juin 2025.3. Sud Ouest avec AFP, « Ticket-restaurant et supermarché : le gouvernement a pris sa décision », SudOuest.fr, juin 2025.4. Émilie-Xuân Nguyen, « Titres-restaurant : vers une pérennisation de l'usage en grande distribution après 2026 », LSA, juin 2025.5. Dominique Schelcher, Publications et commentaires sur l'actualité de la grande distribution, LinkedIn, consulté en juin 2025.Avec contributions de Thomas Sallé, Marc Veyron, etc.6. Yves Puget, « Carrefour, Auchan, Intermarché, Casino et Coopérative U écrivent à plusieurs ministères pour "aller plus loin dans la transition alimentaire" », LSA, juin 2025.7. Olivier Dauvers, « Transition alimentaire : 5 distributeurs (hors Leclerc) en appellent au gouvernement pour aller plus loin, plus vite, plus fort ! », Blog d'Olivier Dauvers, juin 2025.8. Nicolas Monier, « Colruyt, Casino... et maintenant ? Les Mousquetaires à l'épreuve de la logistique », LSA, juin 2025.9. BFMTV.com, « Intermarché va-t-il rattraper Carrefour ? Le distributeur, déjà en forte croissance, va reprendre 81 magasins Colruyt en France », BFM TV, juin 2025.Vous souhaitez me retrouver ailleurs qu'en podcast?Vous avez l'embarras du choix!

Inför sommaren 2025 samlas Solen-medlemmarna och tipsar om läsning för hängmattan, stranden eller kanske tågresan! Vad har vi läst och gillat under våren, och vilka böcker passar extra bra att läsa på sommaren? Tips utlovas om allt från nutida mammaliv och 1700-talspoeter på Irland till gotik i 1800-talets London, sorg i ett samtida Skogås och en australisk utflykt år 1900. Och mer därtill! Solen är en podcast om litteratur och bibliotek med bibliotekarierna Alice Thorburn, Elias Hillström, Maja Bünger och Patrik Schylström från Stadsbiblioteket i Stockholm. Du hittar tidigare avsnitt samt titellistor på bibliotekets hemsida: biblioteket.stockholm.se/bibliotekspodden-solen

Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.

In a SlatorPod first, four guests — Scott Cooper, CEO of Language Services Associates (LSA), Pablo Tercero, COO of LSA, Jerry Song, CEO of Lingolet, and Edward Varela, VP of Business Development at Lingolet — shared their insights into a newly forged partnership.Scott explained that the decision to partner instead of building an in-house AI solution allowed LSA to stay focused on its core strengths while leveraging Lingolet's technical edge. The alliance goes beyond a vendor agreement, with LSA taking an equity stake in Lingolet, anchoring the relationship in shared strategy and long-term commitment. For Jerry and Edward, the partnership is a natural progression, rooted in their deep knowledge of both software development and the language services market.In a standout use case, the two companies helped a Major League Soccer team enable multilingual, AI-assisted communication in coaching sessions — bridging language gaps in real time for international players.On the tech front, Jerry and Edward explained that Lingolet doesn't build large language models from scratch but instead acts as an orchestrator, offering clients the ability to customize and deploy AI tools within secure, dedicated environments. Pablo underscored LSA's HIPAA and PCI compliance, as security, compliance, and privacy are essential pillars, especially in regulated sectors like healthcare.Looking ahead, LSA and Lingolet are preparing to offer hybrid solutions where AI can bridge the gap during interpreter unavailability, even for brief moments, potentially transforming session wait times. Their roadmap includes broader language coverage, deeper integration with healthcare platforms, and innovative pricing models that will reshape how interpretation services are sold and scaled.

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys' opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent' - The New York Times Google, just… ick. Here's our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

The Midlife Pilot crew prepares for their "Big Texas Send" fly-in at T82 while navigating spring weather challenges. Brian celebrates returning to flying after a 42-day maintenance hiatus, sharing stories of tower tours and smoke-signaling air tractors. Ted plans his epic 1800-mile cross-country journey in his LSA, which Brian dubs "Oregon Trail without dysentery," while guest weather expert and CFII Erica Gilbert offers forecasting wisdom. The show celebrates both those making the journey and those making smart no-go decisions. As all the best GA adventures play out, "This is not going as planned, and it's awesome."Mentioned on the show:* CMD - Cullman Airport, Alabama: https://www.airnav.com/airport/KCMD* Trent Palmer's smoke system: https://www.youtube.com/watch?v=QQ4ZDpx2ysM* Manifest, 2018 TV series: https://en.wikipedia.org/wiki/Manifest_(TV_series)

Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one's a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you're a lawyer who cares about things like client confidentiality and ethics.   Is this a harmless update? A marketing landmine? Or just another “oops, didn't read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.   Takeaways: Google's changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google's rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn't optional—it's essential.   Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google's New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google's Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads

En 2014, selon une étude réalisée pour le magazine LSA, le chocolat était l'aliment préféré des Français. Nous sommes près de 98% à en consommer, 80% chaque semaine et 30% tous les jours. En 2021, 30 000 tonnes de chocolat ont été vendus, rien que sur la période de Noël. Si le chocolat nous plaît autant, c'est parce qu'il serait bon pour la santé, et un peu addictif. Selon une étude américaine publiée dans le journal spécialisé Nature, manger du chocolat serait même bénéfique pour le cerveau et rendrait plus intelligent. Comment le chocolat peut-il nous rendre plus intelligents ? Présente-t-il d'autres bienfaits ? Y a-t-il des inconvénients à la consommation de chocolat ? Écoutez la suite de cet épisode de "Maintenant vous savez". Un podcast Bababam Originals, écrit et réalisé par Samuel Lumbroso. Première diffusion : 8 avril 2023 À écouter aussi : Qu'est-ce que le bug de l'an 2038 ? Qu'est-ce qu'un influvoleur, ce terme inventé par le rappeur Booba ? Quelles sont les trois astuces pour suivre l'actualité en protégeant sa santé mentale ? Retrouvez tous les épisodes de "Maintenant vous savez". Suivez Bababam sur Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

In this episode, Brandon lays out a no-fluff, high-impact marketing roadmap tailored for painting contractors in 2025 and beyond. He breaks down the confusion around Google, Facebook, LSA, SEO, and offline channels, showing how to scale profitably at each revenue stage—from $0 to $3M+ and beyond. Whether you're just getting started or already breaking 7 figures, this episode will help you clarify your strategy, boost your ROI, and build a sustainable, asset-driven business.

Tired of paying for leads that never convert? You're not alone. In this no-fluff episode of Can't Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn't broken—it's misaligned. If your digital ads aren't bringing in the right customers, it's time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue. Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit. Additional Resources: Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital Next webinar event Check out CAMP Digital's quarterly webinar series HERE Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why better leads > more leads in 2025 and beyond How to train Google to send you high-converting customers The power of value-centric measurement in your ad strategy Easy DIY ways to optimize your Google Business Profile Why you MUST update your website content and photos (even from your phone!) How AI and Reserve with Google are changing LSA forever Real tips for SEO, backlink building, and local search dominance

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jake Cronin, CEO of Siro, delves into the intricacies of modern sales coaching utilizing advanced AI technologies. From his transformative experiences on the sales floor to building Siro, Cronin shares invaluable insights on leveraging data to enhance sales performance and process adherence. Jake highlights the pivotal role of AI in capturing and analyzing in-person sales interactions, offering a comprehensive look at Siro's evolution, upcoming innovations, and the profound impact on sales training. This episode is packed with insights you won't get anywhere else.Special Thanks to Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service ScalersShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here.Episode Hosts:

In this episode, Jack and John sit down with Andrew Morrell, who took his HVAC business from zero to $6 million—without a massive budget or a big head start. They dive into his journey, what worked (and what didn't), and how smart marketing helped him scale fast. SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SPECIAL THANKS TO AVOCALooking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish. Click here to schedule a demoContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Most techs aren't salespeople—but they should be closing more jobs. In this episode, Jack and John break down the sales tactics that get homeowners saying yes more often. We're talking about the difference between soft and hard selling, how full system evaluations can boost your close rate, and why most techs miss the real root cause of a homeowner's problem. Plus, we cover the must-know steps for handling calls like a pro. If you want to turn more estimates into booked jobs, this one's for you.SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SHOUT OUT TO HATCHTurn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.Learn More About HatchEpisode Hosts:

In this episode, we're diving straight into what really matters in 2025—your brand. If your branding isn't sharp and your marketing isn't hitting hard, you're already behind. John and Jack talk about why it's non-negotiable to nail your brand this year and how it ties directly to dominating your market.We walk you through how to set smart revenue goals and hit your targets. We also break down the benchmarks every HVAC, electric, and plumbing business needs to aim for, and why quarterly reviews are your key to staying on track.We'll also get into the real stuff: beating your competition, owning your zip codes, and why GMB and LSAs are still the power plays you need to leverage in 2025.Key Highlights: Budgeting and revenue goals for 2025Benchmarking for HVAC, electric and plumbingDominating zip codesBranding and marketing in 2025Special Thanks to Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service ScalersShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this episode of I Fired My Boss, Dan Claps, founder and CEO of Franchise Playbook dives into the art of lead generation for home service businesses. Reflecting on his mission to help aspiring entrepreneurs "fire their boss" and take control of their futures, Dan shares actionable strategies to optimize your Google My Business (GMB) page, leverage local service ads (LSA), and transform your website into a lead-converting machine. He emphasizes the importance of prioritizing quality and quantity in marketing efforts, advocating for forward investment in customer acquisition even when revenue is tight. With over a decade of experience helping franchise owners scale their businesses, Dan unpacks the nuances of building a pipeline of high-quality leads and highlights why consistent, intentional marketing is the foundation of long-term success.Whether you're a franchisee or an independent business owner, this episode is packed with practical advice on optimizing your digital presence, generating five-star reviews, and maintaining marketing momentum through the ups and downs of business. Dan also shares real-world examples, including how incentivizing reviews and focusing on relationship-building can yield exponential growth. Tune in to hear why marketing is the “rent” of your business and how to confidently double down on lead generation to build a thriving company. Don't forget to leave a five-star review to help Dan grow the podcast—and empower more people to take the leap into business ownership!

In this episode, we're breaking down what it takes to plan for serious growth—both short and long term. Jack and John swap stories and hard-won lessons on budget planning, sharpening your SWOT analysis, setting revenue targets, and getting your team firing on all cylinders. They dig into why strong accounting practices are a growth superpower and share practical steps to scale your business effectively.Key highlights: Tactical planning and goal settingWhy every department matters in hitting goalsThe importance of data reviews to keep you ahead of the curve.Shout out to our sponsors!Modernize We've been using Modernize them for our water quality leads, and it's been smooth sailing from day one. Onboarding was quick and now every lead goes straight into our call center. If you're serious about boosting your leads, definitely check them out.Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough.Check out Service ScalersContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015! We have a special segment “In Local News” with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He'll be sharing his insights on local search ranking factors, mapping exploits, and the evolving landscape of Google's local and LSA ads. Whether you manage a digital marketing agency or optimize your own business's online presence, this episode is loaded with invaluable tips and updates to help you navigate your digital marketing journey in 2025.  So, buckle up and let's get to the EDGE—of the Web! News from the EDGE: [00:02:44] The Getty-Shutterstock merger: A new era for image SEO and licensable content [00:11:54] Automattic Turns Against WordPress Community Itself [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:52] Google's search market share drops below 90% for the first time since 2015 In Local News w/ Darren Shaw:[00:24:05] EDGE of the Web Sponsor: InLinks[00:25:21] Google Map Pin Attack Exploit Fixed [00:28:14] Near Media - Google is replacing the UGC Google Q&A with "Ask Maps."  [00:31:26] Mike Blumenthal - Details” on the “Review Badge of Shame” [00:35:52] Mike Blumenthal - LSA ads are becoming ever more visible [00:38:15] Anthony Higman - Google Is Getting Rid Of Crediting Back Leads, Message Leads, Booking And Call Recording For The Tax Specialist Vertical [00:41:47] Antoine Cameron - new AI tool under the Products section in Google Business Profiles [00:45:28] January 2025 Google Local Ranking Update (Unconfirmed Bug) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks BluSky: Darren Shaw (https://bsky.app/profile/whitespark.ca) X: @TheMann00 X: @EDGEWebRadio

Join John and Jack as they break down the do's and don'ts of strategic pricing and why gross profit matters more than gross margin. They'll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive!Wilson Companies just wrapped up the year in the low $20M range, and they couldn't be more pumped. Most of the industry didn't see the same level of success this year, so it's an incredible achievement.When you think about who helped make it happen, Service Scalers is right at the top of the list. Wilson has been working with them for a couple of years now, and they've delivered best-in-class SEO, PPC, and dominated LSA and GMB marketing for the company. Service Scalers has been a critical partner in driving Wilson's impressive 46% year-over-year growth.Looking ahead to next year, Wilson is aiming for the low $30M range. Service Scalers will remain one of their most strategic partners, helping them stay ahead of AI trends, keeping their SEO sharp, and ensuring they stay at the top—exactly where they want to be.Huge thanks to Sam and his team at Service Scalers. If you're looking to level up, check out ServiceScalers.com. They're absolute killers in their space, and Wilson is grateful for the partnership.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this live Q&A session, we dive into some of the most pressing topics for home service business owners. From crafting competitive compensation packages and building impactful training programs to exploring how AI can transform call center operations.We also discuss strategies for managing seasoned teams, creating scalable HVAC business models, and attracting top talent with strong benefits. Plus, we touch on simplifying processes to pave the way for smoother growth.For more in-depth discussions, tune in to our exclusive FB group and don't miss out on future live sessions.HUGE SHOUT OUT:In a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.For the past couple of years, Sam Preston and his team have been invaluable partners, helping us achieve:✅ Best-in-class SEO✅ Top-tier PPC campaigns✅ Dominance in LSA and GMB marketingBecause of their support, we're celebrating 46% year-over-year growth—a milestone we're incredibly proud of. As we set our sights on the low 30s for next year, we know Service Scalers will continue to be a strategic partner, keeping us ahead of AI trends, optimizing our SEO, and helping us stay at the top where we belong.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are nothing short of killers.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In today's morning car ride episode Aj breaks down a very candid and nuanced perspective around all things LSA's and the impact it can have on organizations today!

Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday's episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you'll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From John: perspectives on “speed to lead” and leads from Yelp, Thumbtack, and LSA(local service ads)● Why John doesn't like insurance jobs● A breakdown of “revenue per capita”–and what it really means for profitability● Understanding net profit at the end of each job● “Every lead is costing you money. You have to understand what that cost is.”● You have to have a plan!● Tax advantages for contractors–plan ahead and get professional help!● Using money wisely to buy real estate, company vehicles, and marketing before the endof the year● Your business plan for 2025: Do it now!● Thoughts on hiring and firing to keep a lean machine at your businessResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode, Sam and Neil share strategies to help scale your law firm, focusing on personal injury cases.They cover boosting client acquisition, optimizing your online presence, and implementing automated systems with practical, low-cost methods you can start using right away.This episode offers a clear, actionable roadmap for sustainable growth.Key Takeaways from Sam and Neil:1. Stage 1: Get a Minimum of 100+ Google Reviews for Credibility and Trust (Ideally 250+)Set up an automated system to collect at least 100 Google reviews, boosting credibility and local rankings.With over 600 clients in the past year, this can generate 300+ reviews, giving the firm a competitive edge and building trust.2. Stage 2: Optimize Google My Business (GMB) for Maximum Local VisibilityOptimize the law firm's GMB with professional photos, accurate info, and regular posts for better local visibility.Adding an authentic video and using SEO keywords will enhance engagement and improve rankings.3. Stage 3: Setup Call Tracking and Integrate with Your Intake TeamImplement call tracking with dedicated numbers for each ad source to measure performance.Integrating this with the intake team improves lead management, conversion rates, and insights into call handling.4. Stage 4: Launch and Scale Google Local Services Ads (LSA) for Personal Injury ClientsSam will help launch LSA campaigns to generate high-quality personal injury leads, using Google reviews to build trust.LSA offers a fixed budget per call, making lead acquisition efficient and scalable.5. Stage 5: Scale LSA to $250k and BeyondWith Sam's guidance, start with a $30-50k ad spend and scale LSA to $250k monthly, aiming for $400k.Sam focuses on strategic growth, while the firm ensures smooth execution for consistent high-value leads.6. Stage 6: Expand to TikTok and Meta Ads for New Client Acquisition OpportunitiesOnce LSA is optimized, Sam will help expand into TikTok and Meta ads for new client channels.These platforms reach broader audiences, and ongoing optimization keeps ads effective as the firm scales. "The more information you can get as to where your calls are coming from, the more value you're going to obtain." — Neil Tyra"The more active you are, the more things you create, the more it shows the algorithm that this is a person people should probably pay attention to." — Sam Mollaei

This episode of Owned and Operated features Chris Hoffman, CEO of the $130M Hoffman Brothers, continuing the "Legends Series," where industry leaders are highlighted for their massive influence and expertise in the home services space. Chris shares his journey with John and Jack, scaling Hoffman Brothers from a modest family business to a multi-million-dollar industry leader, operating out of St. Louis and Nashville. The discussion covers business strategies, leadership challenges, and Chris's opinions on what it takes to grow a home service business via financial discipline and talent development.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!Episode Hosts:

What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ServiceScalers.com. Follow Sam on Twitter. Ready to Create a 7-Figure Business of Your Own..? Go to BuildMyMoneyMachine.com to get started today! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Originally from Kansas

In this episode of 'Owned and Operated,' John Wilson talks with owner Brian Sloan from TR Miller to discuss the nuances of business management and growth in HVAC and plumbing. What was the process for Brian of transitioning from a hands-on operator to a business owner mindset, learning the intricacies of multi-location management, and finding the importance of strategic partnerships? Brian shares his experiences with TR Miller's growth trajectory, the lessons learned from slowdowns and operational challenges, and the significance of maintaining a balance between customer service, employee engagement, and financial performance. Learn more about Sagan Passport and what it can do for your home service business hiring needs:https://ownedandoperated.saganpassport.comEpisode Hosts:

Owned and Operated continues its new Legends series, focusing on the stories of the home service industry's most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Chad Peterman, President and CEO of Peterman Brothers–a $120M home service empire with over 700 employees and eight locations. Follow along as Chad discusses how a centralized operation opened the door for expansion, the realities of recruiting and marketing for a large organization, and the power of podcasting and branding to help find the right hiring fits for your business culture.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!https://www.servicescalers.com/auditEpisode Hosts:

Owned and Operated continues its new LEGENDS series, focusing on the stories of the home service industry's most successful entrepreneurs. John Wilson is joined by special guest Matt Ballard of Sunrise Mechanical, a $55M HVAC and plumbing company that works in small residential, commercial, and new construction. Matt discusses the balance between working in the two worlds of new construction and residential home services and how it led to being in over 6,000 homes in one year while also spending big dollars on equipment on the construction side. The two also discuss Matt's plans for future vertical expansions and his formula for making the plumbing side of things explode.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!https://www.servicescalers.com/auditEpisode Hosts:

How Independent Candidate of Governor for Vermont, Kevin Hoyt & Canada Dan of the Lakeshore Sovereign Assembly, are successfully applying the Law Of War Manual on Corrupt Courts, Seditious Judges, Treasonous Politicians, Dirty Cops & More...ANYONE in the WORLD Can Do This Right Now.