Podcasts about lsa

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys' opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent' - The New York Times Google, just… ick. Here's our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

The Midlife Pilot crew prepares for their "Big Texas Send" fly-in at T82 while navigating spring weather challenges. Brian celebrates returning to flying after a 42-day maintenance hiatus, sharing stories of tower tours and smoke-signaling air tractors. Ted plans his epic 1800-mile cross-country journey in his LSA, which Brian dubs "Oregon Trail without dysentery," while guest weather expert and CFII Erica Gilbert offers forecasting wisdom. The show celebrates both those making the journey and those making smart no-go decisions. As all the best GA adventures play out, "This is not going as planned, and it's awesome."Mentioned on the show:* CMD - Cullman Airport, Alabama: https://www.airnav.com/airport/KCMD* Trent Palmer's smoke system: https://www.youtube.com/watch?v=QQ4ZDpx2ysM* Manifest, 2018 TV series: https://en.wikipedia.org/wiki/Manifest_(TV_series)

Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you're serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one's a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you're a lawyer who cares about things like client confidentiality and ethics.   Is this a harmless update? A marketing landmine? Or just another “oops, didn't read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.   Takeaways: Google's changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google's rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn't optional—it's essential.   Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google's New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google's Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads

En 2014, selon une étude réalisée pour le magazine LSA, le chocolat était l'aliment préféré des Français. Nous sommes près de 98% à en consommer, 80% chaque semaine et 30% tous les jours. En 2021, 30 000 tonnes de chocolat ont été vendus, rien que sur la période de Noël. Si le chocolat nous plaît autant, c'est parce qu'il serait bon pour la santé, et un peu addictif. Selon une étude américaine publiée dans le journal spécialisé Nature, manger du chocolat serait même bénéfique pour le cerveau et rendrait plus intelligent. Comment le chocolat peut-il nous rendre plus intelligents ? Présente-t-il d'autres bienfaits ? Y a-t-il des inconvénients à la consommation de chocolat ? Écoutez la suite de cet épisode de "Maintenant vous savez". Un podcast Bababam Originals, écrit et réalisé par Samuel Lumbroso. Première diffusion : 8 avril 2023 À écouter aussi : Qu'est-ce que le bug de l'an 2038 ? Qu'est-ce qu'un influvoleur, ce terme inventé par le rappeur Booba ? Quelles sont les trois astuces pour suivre l'actualité en protégeant sa santé mentale ? Retrouvez tous les épisodes de "Maintenant vous savez". Suivez Bababam sur Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

In this episode, Brandon lays out a no-fluff, high-impact marketing roadmap tailored for painting contractors in 2025 and beyond. He breaks down the confusion around Google, Facebook, LSA, SEO, and offline channels, showing how to scale profitably at each revenue stage—from $0 to $3M+ and beyond. Whether you're just getting started or already breaking 7 figures, this episode will help you clarify your strategy, boost your ROI, and build a sustainable, asset-driven business.

Tired of paying for leads that never convert? You're not alone. In this no-fluff episode of Can't Stop the Growth, Chad Peterman sits down with Katie Donovan, CEO of Camp Digital, to break down what every service business owner needs to hear: your marketing isn't broken—it's misaligned. If your digital ads aren't bringing in the right customers, it's time to stop throwing money at the problem and start building a strategy around quality leads that actually book, run, and bring in revenue. Whether you're in HVAC, plumbing, electrical, or any other home service vertical—this episode gives you the tools to stop wasting ad dollars and start turning marketing into profit. Additional Resources: Connect with Katie Donovan on LinkedIn Learn More About CAMP Digital Next webinar event Check out CAMP Digital's quarterly webinar series HERE Join The ARENA - a CSTG Community! Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Why better leads > more leads in 2025 and beyond How to train Google to send you high-converting customers The power of value-centric measurement in your ad strategy Easy DIY ways to optimize your Google Business Profile Why you MUST update your website content and photos (even from your phone!) How AI and Reserve with Google are changing LSA forever Real tips for SEO, backlink building, and local search dominance

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Lead thievery! How on earth could your competitor's ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor's brand in your ad is some super shady lawyer marketing and violates Google's trademark policies, but it still happens. What's the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers' rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it's complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you're amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody's noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Freddie och Anders har ett flödande samtal om bland annat lyckade releasefester, fina priser till serieskapare, Allan Kämpe/Eugen Semitjov och Will Eisner vars 108-årsdag sammanfaller med inspelningen. Diskussioner om vad vi sett och läst varvas med tips ur senaste Marvelkatalogen. Något av det som nämns: ”Daredevil: Born Again”, ”Daredevil: Cold Day In Hell”, dokumentären ”Kirbyvision”,...

In this episode, Jake Cronin, CEO of Siro, delves into the intricacies of modern sales coaching utilizing advanced AI technologies. From his transformative experiences on the sales floor to building Siro, Cronin shares invaluable insights on leveraging data to enhance sales performance and process adherence. Jake highlights the pivotal role of AI in capturing and analyzing in-person sales interactions, offering a comprehensive look at Siro's evolution, upcoming innovations, and the profound impact on sales training. This episode is packed with insights you won't get anywhere else.Special Thanks to Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service ScalersShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here.Episode Hosts:

In this episode, Jack and John sit down with Andrew Morrell, who took his HVAC business from zero to $6 million—without a massive budget or a big head start. They dive into his journey, what worked (and what didn't), and how smart marketing helped him scale fast. SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SPECIAL THANKS TO AVOCALooking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish. Click here to schedule a demoContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one. If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it's important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage. I'm joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company's rankings and visibility, and everything in between.

Most techs aren't salespeople—but they should be closing more jobs. In this episode, Jack and John break down the sales tactics that get homeowners saying yes more often. We're talking about the difference between soft and hard selling, how full system evaluations can boost your close rate, and why most techs miss the real root cause of a homeowner's problem. Plus, we cover the must-know steps for handling calls like a pro. If you want to turn more estimates into booked jobs, this one's for you.SPECIAL THANKS TO SERVICE SCALERSIn a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.The team have been invaluable partners, helping us achieve awesome results with out SEO, PPC, LSA and GMB marketing.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are killing it right now.SHOUT OUT TO HATCHTurn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.Learn More About HatchEpisode Hosts:

In this episode, we're diving straight into what really matters in 2025—your brand. If your branding isn't sharp and your marketing isn't hitting hard, you're already behind. John and Jack talk about why it's non-negotiable to nail your brand this year and how it ties directly to dominating your market.We walk you through how to set smart revenue goals and hit your targets. We also break down the benchmarks every HVAC, electric, and plumbing business needs to aim for, and why quarterly reviews are your key to staying on track.We'll also get into the real stuff: beating your competition, owning your zip codes, and why GMB and LSAs are still the power plays you need to leverage in 2025.Key Highlights: Budgeting and revenue goals for 2025Benchmarking for HVAC, electric and plumbingDominating zip codesBranding and marketing in 2025Special Thanks to Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough. Check out Service ScalersShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this episode of I Fired My Boss, Dan Claps, founder and CEO of Franchise Playbook dives into the art of lead generation for home service businesses. Reflecting on his mission to help aspiring entrepreneurs "fire their boss" and take control of their futures, Dan shares actionable strategies to optimize your Google My Business (GMB) page, leverage local service ads (LSA), and transform your website into a lead-converting machine. He emphasizes the importance of prioritizing quality and quantity in marketing efforts, advocating for forward investment in customer acquisition even when revenue is tight. With over a decade of experience helping franchise owners scale their businesses, Dan unpacks the nuances of building a pipeline of high-quality leads and highlights why consistent, intentional marketing is the foundation of long-term success.Whether you're a franchisee or an independent business owner, this episode is packed with practical advice on optimizing your digital presence, generating five-star reviews, and maintaining marketing momentum through the ups and downs of business. Dan also shares real-world examples, including how incentivizing reviews and focusing on relationship-building can yield exponential growth. Tune in to hear why marketing is the “rent” of your business and how to confidently double down on lead generation to build a thriving company. Don't forget to leave a five-star review to help Dan grow the podcast—and empower more people to take the leap into business ownership!

In this episode, we're breaking down what it takes to plan for serious growth—both short and long term. Jack and John swap stories and hard-won lessons on budget planning, sharpening your SWOT analysis, setting revenue targets, and getting your team firing on all cylinders. They dig into why strong accounting practices are a growth superpower and share practical steps to scale your business effectively.Key highlights: Tactical planning and goal settingWhy every department matters in hitting goalsThe importance of data reviews to keep you ahead of the curve.Shout out to our sponsors!Modernize We've been using Modernize them for our water quality leads, and it's been smooth sailing from day one. Onboarding was quick and now every lead goes straight into our call center. If you're serious about boosting your leads, definitely check them out.Service ScalersService Scalers have helped us to deliver the leads we need to scale Wilson, and their expertise in SEO, PPC, LSA, and GMB marketing has been a game-changer.Last year their partnership helped us achieve 46% year-over-year growth and this year is going to be even bigger. If you're in the trades and serious about growth, I can't recommend them enough.Check out Service ScalersContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implications for image licensing, alongside the backlash Automattic is facing from the WordPress community. Adding to this, we explored how Google's search market share has hit its lowest since 2015! We have a special segment “In Local News” with friend of the show and Local SEO specialist, Darren Shaw, founder and president of WhiteSpark. He'll be sharing his insights on local search ranking factors, mapping exploits, and the evolving landscape of Google's local and LSA ads. Whether you manage a digital marketing agency or optimize your own business's online presence, this episode is loaded with invaluable tips and updates to help you navigate your digital marketing journey in 2025.  So, buckle up and let's get to the EDGE—of the Web! News from the EDGE: [00:02:44] The Getty-Shutterstock merger: A new era for image SEO and licensable content [00:11:54] Automattic Turns Against WordPress Community Itself [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:52] Google's search market share drops below 90% for the first time since 2015 In Local News w/ Darren Shaw:[00:24:05] EDGE of the Web Sponsor: InLinks[00:25:21] Google Map Pin Attack Exploit Fixed [00:28:14] Near Media - Google is replacing the UGC Google Q&A with "Ask Maps."  [00:31:26] Mike Blumenthal - Details” on the “Review Badge of Shame” [00:35:52] Mike Blumenthal - LSA ads are becoming ever more visible [00:38:15] Anthony Higman - Google Is Getting Rid Of Crediting Back Leads, Message Leads, Booking And Call Recording For The Tax Specialist Vertical [00:41:47] Antoine Cameron - new AI tool under the Products section in Google Business Profiles [00:45:28] January 2025 Google Local Ranking Update (Unconfirmed Bug) Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks BluSky: Darren Shaw (https://bsky.app/profile/whitespark.ca) X: @TheMann00 X: @EDGEWebRadio

Join John and Jack as they break down the do's and don'ts of strategic pricing and why gross profit matters more than gross margin. They'll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive!Wilson Companies just wrapped up the year in the low $20M range, and they couldn't be more pumped. Most of the industry didn't see the same level of success this year, so it's an incredible achievement.When you think about who helped make it happen, Service Scalers is right at the top of the list. Wilson has been working with them for a couple of years now, and they've delivered best-in-class SEO, PPC, and dominated LSA and GMB marketing for the company. Service Scalers has been a critical partner in driving Wilson's impressive 46% year-over-year growth.Looking ahead to next year, Wilson is aiming for the low $30M range. Service Scalers will remain one of their most strategic partners, helping them stay ahead of AI trends, keeping their SEO sharp, and ensuring they stay at the top—exactly where they want to be.Huge thanks to Sam and his team at Service Scalers. If you're looking to level up, check out ServiceScalers.com. They're absolute killers in their space, and Wilson is grateful for the partnership.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this live Q&A session, we dive into some of the most pressing topics for home service business owners. From crafting competitive compensation packages and building impactful training programs to exploring how AI can transform call center operations.We also discuss strategies for managing seasoned teams, creating scalable HVAC business models, and attracting top talent with strong benefits. Plus, we touch on simplifying processes to pave the way for smoother growth.For more in-depth discussions, tune in to our exclusive FB group and don't miss out on future live sessions.HUGE SHOUT OUT:In a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.For the past couple of years, Sam Preston and his team have been invaluable partners, helping us achieve:✅ Best-in-class SEO✅ Top-tier PPC campaigns✅ Dominance in LSA and GMB marketingBecause of their support, we're celebrating 46% year-over-year growth—a milestone we're incredibly proud of. As we set our sights on the low 30s for next year, we know Service Scalers will continue to be a strategic partner, keeping us ahead of AI trends, optimizing our SEO, and helping us stay at the top where we belong.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are nothing short of killers.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In today's morning car ride episode Aj breaks down a very candid and nuanced perspective around all things LSA's and the impact it can have on organizations today!

Le distributeur nordiste Auchan a présenté mardi à ses représentants du personnel un projet de plan social menaçant un total de 2.389 emplois en France, via notamment la fermeture d'une dizaine de magasins, pour tenter de se relancer après plusieurs exercices compliqués. 1coutez les explications de Yves Puget, directeur de la rédaction de "LSA", spécialiste de la grande distribution et de la consommation. Ecoutez L'invité de RTL Midi avec Eric Brunet et Céline Landreau du 05 novembre 2024.

Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? Intoday's episode, we take a look at end-of-year tax strategies that can set you up for successand increase the revenue you keep. We also check in with John DeLaurier in Georgia about hisprocess after a big storm. Join us to learn more!What you'll hear in this episode:● A check-in with John and his plan of action after a big storm like Hurricane Helene● From John: perspectives on “speed to lead” and leads from Yelp, Thumbtack, and LSA(local service ads)● Why John doesn't like insurance jobs● A breakdown of “revenue per capita”–and what it really means for profitability● Understanding net profit at the end of each job● “Every lead is costing you money. You have to understand what that cost is.”● You have to have a plan!● Tax advantages for contractors–plan ahead and get professional help!● Using money wisely to buy real estate, company vehicles, and marketing before the endof the year● Your business plan for 2025: Do it now!● Thoughts on hiring and firing to keep a lean machine at your businessResourcesCheck out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!

In this episode, Sam and Neil share strategies to help scale your law firm, focusing on personal injury cases.They cover boosting client acquisition, optimizing your online presence, and implementing automated systems with practical, low-cost methods you can start using right away.This episode offers a clear, actionable roadmap for sustainable growth.Key Takeaways from Sam and Neil:1. Stage 1: Get a Minimum of 100+ Google Reviews for Credibility and Trust (Ideally 250+)Set up an automated system to collect at least 100 Google reviews, boosting credibility and local rankings.With over 600 clients in the past year, this can generate 300+ reviews, giving the firm a competitive edge and building trust.2. Stage 2: Optimize Google My Business (GMB) for Maximum Local VisibilityOptimize the law firm's GMB with professional photos, accurate info, and regular posts for better local visibility.Adding an authentic video and using SEO keywords will enhance engagement and improve rankings.3. Stage 3: Setup Call Tracking and Integrate with Your Intake TeamImplement call tracking with dedicated numbers for each ad source to measure performance.Integrating this with the intake team improves lead management, conversion rates, and insights into call handling.4. Stage 4: Launch and Scale Google Local Services Ads (LSA) for Personal Injury ClientsSam will help launch LSA campaigns to generate high-quality personal injury leads, using Google reviews to build trust.LSA offers a fixed budget per call, making lead acquisition efficient and scalable.5. Stage 5: Scale LSA to $250k and BeyondWith Sam's guidance, start with a $30-50k ad spend and scale LSA to $250k monthly, aiming for $400k.Sam focuses on strategic growth, while the firm ensures smooth execution for consistent high-value leads.6. Stage 6: Expand to TikTok and Meta Ads for New Client Acquisition OpportunitiesOnce LSA is optimized, Sam will help expand into TikTok and Meta ads for new client channels.These platforms reach broader audiences, and ongoing optimization keeps ads effective as the firm scales. "The more information you can get as to where your calls are coming from, the more value you're going to obtain." — Neil Tyra"The more active you are, the more things you create, the more it shows the algorithm that this is a person people should probably pay attention to." — Sam Mollaei

Send us a message!Welcome back to LNXdance with your Co-Hosts, Marcus & Mari! We are excited to continue our celebration of Hispanic/Latine Heritage Month with the wonderful Lourdes del Mar Santiago Lebrón!Instagram: lourdesdelmar_Puerto Rican movement artist, Lourdes del Mar Santiago Lebrón, is committed to creating immersive artistic explorations that provoke curiosity, heighten sensory awareness, and demand attention. Central to their practice is a belief in fostering genuine connections between art maker and audience through raw emotional experiences. Their work often carries a sense of urgency, utilizing art as a powerful tool for expression and communication, facilitating both healing and exploration for all audiences.As a Queer Latine woman, Lourdes is dedicated to crafting unapologetic art that encourages deeper thought, heightened emotional engagement, and fearless life experiences. A graduate of the Peabody Conservatory at Johns Hopkins University, they are currently pursuing an MFA at Washington University in St. Louis. Their research at Washington University in St. Louis includes but is not limited to, dance on the body of the Puerto Rican and the histories, lineages, and politics that inform Puerto Rican dance encounters. The research largely considers national identity as a topic of discussion questioning the diaspora, the nation's sovereignty, nationalism, and art as activism. They are the recipient of the 2024/2025 RADicle Croft Residency and  Artist-in-Residence at the Tyson Research Center in the Spring of 2024. They will present an in-progress research essay, "Cuir (Queer) Reggaetón and the Call for Cuir (Queer) Embodied Puerto Rican Identity," at this year's Dance Studies Association conference in Buenos Aires, Argentina. Their piece a meating, choreographed with Tess Losada Miner, was recently performed at the Fifth Biennial Graduate Student Art History Symposium Making Contact: Haptic, Temporal, Spatial, and Conceptual Connections. In 2023, their piece Un recuerdo del presente was commissioned to be performed at SUMMIT: THROUGH HER RISE at the University of Michigan Department of Dance through a cross-campus partnership between the U-M Museum of Art, the U-M Arts Initiative, and the College of LSA.We are so happy to share their story with you. Comparte el amor with our guest, and let us know your favorite part of this chat.Support the show--Brought to you by MotionScoop Dance Corp, LNXdance Podcast is a series of conversations FOR Latinx dancers and educators BY Latinx dancers and educators. Join Mari & Marcus -M&M- as they dive deep into important topics in the dance industry and explore how being part of the Latinx community affects us, our contributions, decisions, and careers. We hope you enjoy our sip and chat. Don't forget to subscribe and leave a comment with what you loved, questions, and topics for next time! Follow us on our Instagram page, LNXdance, to interact with our community and with us.For business inquiries and to apply to be a guest, please email motionscoopinfo@gmail.com ¡Adiós! Hosts: Marcus Mantilla-Valentin & Mari VasconezSponsors: MotionScoop Dance Corp.

This episode of Owned and Operated features Chris Hoffman, CEO of the $130M Hoffman Brothers, continuing the "Legends Series," where industry leaders are highlighted for their massive influence and expertise in the home services space. Chris shares his journey with John and Jack, scaling Hoffman Brothers from a modest family business to a multi-million-dollar industry leader, operating out of St. Louis and Nashville. The discussion covers business strategies, leadership challenges, and Chris's opinions on what it takes to grow a home service business via financial discipline and talent development.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!Episode Hosts:

In this insightful episode of The Association 100 Podcast, recorded live at ASAE's 2024 Annual Conference, host Meghan Henning sits down with Margaret Vitullo, PhD, CAE, Executive Director of the Linguistic Society of America (LSA). With over 16 months at the helm of LSA, Margaret discusses the challenges and opportunities facing scholarly societies and how they can adapt to the shifting association landscape. Key Highlights: The Evolution of Scholarly Societies: Margaret outlines how traditional revenue models for academic associations—membership, meetings, and publications—are under pressure. She explains how the LSA is navigating these challenges while still advancing the scientific study of language. Transforming LSA's Operations: From launching a new website and database to breaking fundraising records, Margaret shares how LSA has made significant strides in its centennial year, while also increasing member dues by 30%. Fractal Leadership Approach: Margaret introduces the concept of "fractal leadership," an innovative model based on shared community and responsibility at every level of an organization. She explains how this approach is helping LSA build a stronger sense of belonging and collaboration among its members, staff, and leadership. Revitalizing Member Engagement: Margaret highlights how LSA is creating new opportunities for linguists outside of academia through programs like LEXING, which focuses on linguists working in industry, nonprofits, and government sectors. These efforts are helping to expand the society's influence beyond traditional academia. Empowering Committees and Staff: Drawing inspiration from leadership books such as Turn the Ship Around and The Art of Possibility, Margaret discusses how LSA is empowering committees and staff to take ownership of their roles and contribute to the association's success. Join us as Margaret Vitullo shares her journey in reinvigorating LSA through innovation, collaboration, and leadership, providing valuable lessons for association professionals looking to adapt and thrive in a rapidly changing environment. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights and strategies to help your association adapt and thrive. Note: There are minor audio glitches due to background noise from the ASAE show floor. We've minimized these as much as possible to ensure a smooth listening experience.

What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ServiceScalers.com. Follow Sam on Twitter. Ready to Create a 7-Figure Business of Your Own..? Go to BuildMyMoneyMachine.com to get started today! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Originally from Kansas

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGBP appeals are no longer delayed.LSA review links are going away.Google confirms Exif data does not affect ranking.Should I change my business name through the GBP dashboard or the API?What are some good resources on if backlinks still work?What are the best tools for Geogrid ranking?Why is my GBP category not showing?If I switch to a new SEO company, will I lose progress I made with the old one?What should I do if my edits have been pending for weeks?What is the ‘show business address to customer' slider meant for?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

In this episode of 'Owned and Operated,' John Wilson talks with owner Brian Sloan from TR Miller to discuss the nuances of business management and growth in HVAC and plumbing. What was the process for Brian of transitioning from a hands-on operator to a business owner mindset, learning the intricacies of multi-location management, and finding the importance of strategic partnerships? Brian shares his experiences with TR Miller's growth trajectory, the lessons learned from slowdowns and operational challenges, and the significance of maintaining a balance between customer service, employee engagement, and financial performance. Learn more about Sagan Passport and what it can do for your home service business hiring needs:https://ownedandoperated.saganpassport.comEpisode Hosts:

Send us a textGoogle Review Fraud Landscape (10:04):Estimates that 18% of reviews across various platforms are fake.Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected.Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers.LSA Review Fraud (21:25):Lead generation scammers are stealing business from ethical businesses using fake LSA reviews.They overcharge consumers and use higher ad revenue to improve their bidding strategy within LSA dashboards.Google's LSA program is designed to give consumers confidence in businesses by elevating them above spam and fraud, but it has not been successful.Practical Advice for Business Owners to Cope With Fake Reviews (40:50):Gather evidence of fraudulent activity, such as fake reviews or stolen business licenses, to build a strong case.Report fake reviews to Google through the proper channels, but be aware that Google's response may be slow or ineffective.Consider legal action against fraudulent businesses, as it may be a violation of racketeering laws in certain jurisdictions.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 173 - vault ep 139Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Send us a textLSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA's ineffective review moderation. While operational efficiency might improve, Google's tolerance of abuses in GBP means that the risk of review fraud in LSAs will persist.Google Maps Gets a Makeover: Sleeker Design, but More Ads? Google's latest aesthetic changes to Google Maps, which have rolled out across both mobile and desktop platforms, includes subtler colors and smaller, rounder pins that make the interface resemble Apple Maps. While the changes make the map less cluttered, they also seem to highlight ads and promotional content more prominently. This shift has led to concerns that Google is prioritizing monetization over user experience, as irrelevant ads are now more noticeable on the map.Yelp Takes on Google: Antitrust Showdown Over Local Search DominanceYelp's recent antitrust lawsuit against Google, filed in federal court in Northern California, accuses Google of abusing its market position in local search, echoing similar claims made in the recent DC Circuit case where Google was found liable for antitrust violations. Yelp argues that local search is a unique market, separate from general search, and claims Google unfairly pushed its own products, like the "local pack," at the expense of competitors like Yelp. The lawsuit highlights how Google's dominance in local search reviews and advertising has stifled competition, a move Yelp sees as detrimental to the broader local ecosystem.The discussion also touches on the broader implications of this lawsuit for Google, which is already entangled in multiple antitrust battles globally and Yelp's timing might be strategic, capitalizing on the recent legal momentum against Google. With the case potentially setting a precedent in defining local search as a distinct market, the outcome could have significant repercussions not only in the U.S. but also in Europe, where Google has argued against treating local search separately.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.NearMemo Ep 172Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Owned and Operated continues its new Legends series, focusing on the stories of the home service industry's most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Chad Peterman, President and CEO of Peterman Brothers–a $120M home service empire with over 700 employees and eight locations. Follow along as Chad discusses how a centralized operation opened the door for expansion, the realities of recruiting and marketing for a large organization, and the power of podcasting and branding to help find the right hiring fits for your business culture.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!https://www.servicescalers.com/auditEpisode Hosts:

Owned and Operated continues its new LEGENDS series, focusing on the stories of the home service industry's most successful entrepreneurs. John Wilson is joined by special guest Matt Ballard of Sunrise Mechanical, a $55M HVAC and plumbing company that works in small residential, commercial, and new construction. Matt discusses the balance between working in the two worlds of new construction and residential home services and how it led to being in over 6,000 homes in one year while also spending big dollars on equipment on the construction side. The two also discuss Matt's plans for future vertical expansions and his formula for making the plumbing side of things explode.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!https://www.servicescalers.com/auditEpisode Hosts:

Owned and Operated kicks off its new LEGENDS series, focusing on the stories of the home service industry's most successful entrepreneurs. John Wilson and Jack Carr are joined by special guest Tommy Mello, founder and CEO of A1 Garage, which operates in over 20 states, with over 50 locations. The talk with Tommy covers his insistence on a strong company culture, how partnerships drove his company to new milestones, and the reasons why networking in the home service space is so important to constant business growth and success. Tommy also discusses his most recent book, ‘Elevate', creating a business where everyone wins through employee growth, and his upcoming Freedom 2024 home service event in San Diego, CA.Service Scalers can help figure out your PPC, SEO, and even LSA. Right now they're running a special $99 digital marketing audit where they'll take a look under the hood of your marketing, tell you what's working, and where you can optimize. Schedule today!https://www.servicescalers.com/auditEpisode Hosts:

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers should start updating their LSA profile photos. Google says URL parameters can create crawl and indexing inefficiencies. The issue is most common among e-commerce websites that use URL parameters to filter, sort, and specify items.  Last Monday, a federal judge ruled that Google is an illegal monopoly, but rivals say a slap on the wrist won't cut it. Google competitors Yelp and DuckDuckGo push for the DOJ to enforce tougher action to break up the search monopoly.  As always, be sure to tune in for the latest in SEO here on the EDGE of the Web!  News from the EDGE: [00:03:05] Google Upgrades Local Services Ads with Automated Photo Selection [00:04:56] Google Alerts: URL Parameters Causing Crawling Problems [00:09:15] EDGE of the Web Title Sponsor: Site Strategics [00:10:45] What Competitors Seek After Google's DOJ Antitrust Victory AI Blitz: [00:17:59] The 6 Best AI Content Checkers To Use In 2024 via @sejournal AI Tools: [00:23:56] Google Meet call will soon be able to take notes for you [00:26:15] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:26:51] Google Search Listing srsltid URL Parameters From Merchant Center [00:28:29] Google Featured Snippets With Emojis & Special Characters [00:28:50] Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources:  Google Upgrades Local Services Ads with Automated Photo Selection Google Alerts: URL Parameters Causing Crawling Problems What Competitors Seek After Google's DOJ Antitrust Victory The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst Google Meet call will soon be able to take notes for you Google Search Listing srsltid URL Parameters From Merchant Center Google Featured Snippets With Emojis & Special Characters Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages #StandwithUkraine edgeofthewebradio.com/ukraine

“Linguistics has a marketing problem” Andrea Berez-Kroeker is the Linguistics Department Chair at the University of Hawaiʻi at Mānoa and an At-Large member of the LSA's Executive Committee. She is primarily a documentary linguist specializing endangered language preservation. Andrea Berez-Kroeker on LinkedIn Andrea Berez-Kroeker’s website Kaipuleohone, University of Hawai’i’s Digital Language Archive Brendan Regan is an Assistant Professor of Spanish & Linguistics at Texas Tech University and the Director of the Sociolinguistics & Bilingualism Research Lab. He is a mixed-methods (quantitative and qualitative) researcher. Brendan Regan on LinkedIn Brendan Regan’s website The Linguist List Leaving Academia, by Christopher L. Caterine 7000 Languages Topics include – linguistics faculty – career preparation – networking – language for the professions – linguistics and law – linguistics and social work – graduate school reform – alumni speakersThe post Episode #53: Andrea Berez-Kroeker and Brendan Regan first appeared on Linguistics Careercast.

How Independent Candidate of Governor for Vermont, Kevin Hoyt & Canada Dan of the Lakeshore Sovereign Assembly, are successfully applying the Law Of War Manual on Corrupt Courts, Seditious Judges, Treasonous Politicians, Dirty Cops & More...ANYONE in the WORLD Can Do This Right Now.

Today we're talking about who has access to full-service supermarkets in America's cities, suburbs, small towns and rural communities. According to The Reinvestment Fund's "2023 Limited Supermarket Access Analysis Report," 8.5% of people in the US live in areas with limited access to full-service supermarkets. This means that families must travel further to get fresh foods, and it creates a barrier to adequate nutrition. This is the 10th year The Reinvestment Fund has published the "Supermarket Access Report," which provides data and context about grocery store access across the country. Here to discuss the latest figures is policy and analyst Michael Norton.   Interview Summary   This is a really interesting and kind of nuanced topic, so I'm happy we can talk about it in some detail. Why don't we just start off with kind of a broad question. What do we know now about areas of limited supermarket access in the US? Kelly, I think the big thing to take away at the very beginning is that the share of people living in places that would be considered low access is roughly the same as it's been over the past 10 years. We have about 8.5% of the population living in low-access areas across the country. That's pretty consistent to what it's been for over a decade. But what's important is that how low-access areas are distributed across the country varies quite a bit. And where they exist, the density of the populations where they exist, really informs the kinds of interventions that are available for addressing these needs. These vary considerably in different parts of the country and at different geographic scales. And what I mean by that is suburban areas, rural areas, and then some of the most remote areas across the country. So we do have a sort of consistent number or share of people. The actual number has gone up a little bit because the population has continued to increase. They become distributed in different ways that follow different kinds of development patterns, on the one hand. But then also places where you end up getting patterns of residential and racial segregation in more developed parts of the country.   It's so interesting. So, given that the average has stayed essentially the same over the 10 years you've been doing the reports, have there been pressures pulling in either direction that might have changed over the years? So, for example, are there pressures that are making access to full-service supermarkets less likely? Are they pulling out of some places, for example? And might that offset by some positive developments in other areas? So, while the average stays the same, the contours look different? I think the way to think about that is that we see a lot of expansion of low-access areas in the big metro areas that are expanding the fastest. So, the biggest increases in populations living with limited access are in big state in the South and out west in places like Arizona, Nevada, Texas, where you have these large metros that are growing at a really rapid rate. And the reason for that is that oftentimes residential development will show up before commercial development. So, in those kinds of places, food retail is trailing behind residential development. And probably those places are going to be well served by the time we update this analysis again in four or five years because of what those development patterns look like, right? So, when you're building more houses in more urban and remote areas, there's still folks who are first in buying out in those places. They're still going to have to go a long way to get their groceries for a few years until supermarket identifies this as a place where there's going to be enough demand for us to put one of our Krogers or Targets or Walmarts or what have you. But we've also seen, and this is more common in urban places, is the expansion of these low-access areas that have smaller populations, right? And so these are places with between 1,000 and 5,000 residents where folks are still having to go disproportionately far to get access to a full-service grocery store. Sometimes this is because stores have pulled out in these places because of limited demand, historically. And that limited demand is mostly because folks don't have as much income to spend on their groceries, right? And we see these little areas popping up within metro areas and even in some close-in suburbs and places across the country. And so you have sort of these bigger LSA areas, which have at least 5,000 residents on the outer edges of a lot of metros and in some within the cities, but mostly within the cities. It's these smaller, limited access, low population areas. And this differentiation of the type of low-access area is something that we introduced in this update to our analysis that previously wasn't available. It provided a really nice nuance to understanding what limited access to supermarkets looks like going forward, both within urban places, suburban places, and in some of these really remote parts of the country. So, based on this research, what does it tell us about the future of insecurity in the United States? I think what it really tells us is that it depends on where you live and what kind of community you live in and what that's going to look like. I think the ability to provide a little bit more nuance around who has access and when they have limited access, what about their community is going to inform the response to ensuring that folks are able to get what they need. In places where they are these traditional sorts of limited supermarket access areas where you have at least 5,000 people, they can become pretty good candidates for operating a full-service store, right? But when you think about urban parts of the country where you've had central business districts or neighborhoods sort of hollowing out in different places and local supermarket is closed, but there aren't enough people there living to support a full-service store, different kinds of interventions are required, right? And then in these really remote parts of the country where you don't have very many residents, but you have at least a thousand, but people are living a long way away from each other, how do you serve those places? Because some of them, these are very small towns, right? And there are people who have been living there and if the grocery store closed, then they have to drive 35-40 miles to the next town, right? That becomes a real challenge for their general way of life. I think really thinking about the future of food access and food insecurity in this country really has to have a geographic nuance to it in thinking about the appropriate responses that are going to meet the needs of people living in different parts of the country. So, how does your study inform investments do address food insecurity? Reinvestment Fund has a very active retail portfolio, both on our lending side, and Reinvestment Fund is also the national fund manager for USDA's Healthy Food Finance Initiative. These two avenues through which we make loans to increase access to fresh food and through USDA's HFFI program are opportunities to innovate. The USDA's Healthy Food Finance Initiative is both a grant-making and a lending program that is designed to identify innovative responses to access to fresh food in these different types of areas. So, we're able to use the results of these analyses to identify places where you can align the kinds of programs that people are proposing. Whether that's a small format store in a city where their primary supermarket has closed, whether it's a mobile market that is serving folks who live very far distances from their nearest food retailer, or whether it's setting up a aggregation site that is not just food retail but sometimes is attached to a healthcare center or a hospital where people are also making regular trips. These become opportunities for us to support innovative approaches and also try out different things. Once you start to get some information from successful programs that are coming out of the grant program, as they become investible and scalable at a store level when you become ready to take on debt to expand your operation or open a store in a place that typical operators aren't willing to go. So, let me ask you a question about the Healthy Food Financing Initiative. With politics being so partisan these days, is this a partisan issue as well, or is there bipartisan support for things like this? This is the good news part of access to fresh food. It really is a bipartisan issue. Healthy Food Finance Initiative was created under the Obama Administration, was expanded under the Trump Administration and has been expanded even more under the Biden Administration. Each subsequent farm bill has expanded the capital available for the Healthy Food Finance Initiative, with the goal to try and figure out how do we meet the food access needs of everybody in this country in a way that provides a signal to private market operators that they can be successful in these places. That really is a bit of good news, and I'm really happy to hear that. But I also wanted to ask you, are there options aside from full-service supermarkets to help address some of these matters you're discussing? Absolutely, absolutely. And these are things like smaller format stores, almost like a corner store but that operates like a healthy food market. And these are really appropriate in places where there are limited access, low population, and sort of filling in pockets inside urban communities and close-in suburbs. There are mobile market options that are popping up in different places. Food aggregation hubs that will be cited within the center of a low-access area where people can come to a central location and having purchased food online that shows up and then people can come and pick it up. There's expanding delivery options to more remote parts of the country. So, there is a wide diversity of models that are proliferating beyond just bricks and mortar traditional grocery stores. It's really the job of HFFI to seed these initiatives, identify the ones that are doing really well, and then work with the folks who created them and then others to scale them down the road into places that are not served by food retailers. I think you've helped answer the next question I was going to ask, which is how does this research help policy makers and practitioners think about addressing food insecurity in their community? There's a fair amount of tailoring that could go on where you're trying to meet the needs of a specific community. That's right. And I think one of the things that's important to keep in mind is the role that financial institutions like Reinvestment Fund play in making this possible. So, Reinvestment Fund is a community development financial institution, which is best understood as like a nonprofit bank. And these exist across the country and are more or less active in different markets, but they're really focused on working in a very deliberate, hands-on way with our borrowers to create access to fresh food in places where it's not going to be easy, right? Because if it was easy, all the big food retailers would be there, right? So, we have to be patient. You have to find someone who's willing to take a chance operating the store, to help them develop their business plan, help them identify all of the ins and outs that go with standing up a food retail business, and then work with them throughout the process of them sort of getting access to capital and making their business work. And that work is a lot more work than what is required to finance a new grocery store that is run by Target or run by Walmart, Krogers or something like that. This is a critical role that the CDFI industry is playing and increasingly recognized at the federal level as a resource for deploying public subsidies through the private market into the hands of operators who are going to make it work in places where traditional food retailers and capital just won't go. Let me ask a big-picture question. and this is a little complicated in my own mind. So, we're sort of defaulting in a way to the idea that full-service supermarkets providing access to such things for more people is a good outcome. And from a social justice point of view, it's unquestionably true that people who live in different sets of financial circumstances should still have access to things that people in better financial circumstances have. But in terms of nutritional outcome, having access to a full-service supermarket brings a lot more than just the healthy foods. And in today's modern full-service supermarket, the highly processed, less healthy options must outnumber the healthy ones 10 to 1, 20 to 1, 50 to 1? I have no idea what the number is, but it's enormous. And so, providing government support and financial incentives for a big store to come in is providing access to a lot more than healthy foods may have adverse nutritional outcomes rather than positive ones, unless you're just sort of agnostic about the type of food that people are getting access to, that any food is better than nothing if you have food insecurity. But I wonder how one might address that. And whether one could think about providing resources that were structured differently to encourage smaller stores, for example, that focus on more healthy options and fewer of the less healthy ones. And then you might get the social justice part addressed at the same time you're having a better nutritional outcome. Kelly, that's such a good question, and one that we wrangle with all the time. Because there is actually fairly limited evidence to suggest that access to fresh food is going to lead people to make healthier choices about what they consume. One of the sort of operating assumptions is that in the absence of access, you're not going to make healthy choices. And once there is at least access, the possibility for making healthier choices increases from, zero to something, whatever it is that is going to be motivating individuals how they go about making choices for the foods that they consume. And it is a very tricky relationship that folks in the food industry grapple with all the time as well in the medical profession. I think from a grant-making standpoint and a financing standpoint, Reinvestment Fund's position is always that whoever is receiving support through our programs or from our lending capital is offering a selection that meets what you would consider healthy food retail options, right? That there is an assortment of fresh fruits and vegetables, fresh produce, fresh meats and dairy, in that also with the understanding that almost all food retailers are also going to offer less healthy options. That is a constant tension within the field. And figuring out how to encourage behavioral change by consumers is sort of beyond the ability of HFFI to move. What we can do is ensure that the organizations and the individuals who we support are offering a variety of healthy options for the patrons that are coming into their locations.   BIO   Michael Norton, Ph.D., serves as Chief Policy Analyst at Reinvestment Fund, and supports all research related to Reinvestment Fund's organizational goals and mission. In this role Dr. Norton works closely with a range partners, including small non-profit organizations, local and national philanthropies, private companies, colleges and universities, school districts, federal, state, and city governments and agencies. His work leverages nearly a decade of experience as researcher and project director to develop data driven solutions – solutions that meet the unique needs of Reinvestment Fund and our key stakeholders in the public and private sectors. Dr. Norton completed his doctoral studies in the Sociology Department at Temple University, where his research examined the relationship between secondary mortgage market activity and neighborhood change in the Philadelphia region at the turn of the 21st century. Prior to joining Reinvestment Fund in 2015, Dr. Norton served as a Senior Research Associate at Research for Action in Philadelphia. In this role, he led and co-led a range of mixed-methods evaluations of educational reform initiatives and policies at the local and state levels.

Google Ads Announces New Political Ad Policies This week on Marketing O'Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00

Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Service Ads for mobile and voice search, and building customer trust and verification through Local Service Ads. Show NotesConnect With: Dipa Gandhi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When a mom-of-four moves halfway around the world to a remote corner of northern Maine, she soon disappears from her new home. State investigators assume control of a case originally handled by a criminally corrupt small-town police department in this episode of Last Seen Alive.   If you know anything about the disappearance of Attiin Shaw, please call the Maine State Police Major Crimes Unit at (207)532-5400.   And if you're experiencing intimate partner violence, please know that help is available. In the US, you can call the domestic violence hotline 24/7 at 1-800-799-7233.   Help is also available if you're experiencing thoughts of self-harm. You can call 988 anytime of day or night in the US.   See photos from this episode and check out the sources we used to research it here:   https://lastseenalivepodcast.com/2024/05/06/unsolved-disappearance-attiin-shaw/    Support LSA and the DNA Doe Project by getting a shirt or hoodie on our store: https://last-seen-alive.printify.me/products

When a teenage trafficking victim agrees to testify against her traffickers in criminal court, she goes missing before the case makes it to trial. The disappearance and probable murder of a vulnerable child shed light on the harsh realities of hidden in plain sight sex trafficking in this episode of Last Seen Alive. If you know anything about the disappearance of Kelsey Emily Collins, please contact the FBI's Seattle Field Office at 206-622-0460.  Additionally, in the US, the National Human Trafficking Hotline is available 24/7, and they're able to provide help in more than 200 languages. They can provide callers with information on resources specific to their state or city, and be called at 888-373-7888, or text at 233733. See photos from this episode and check out the sources we used to research it here:   https://lastseenalivepodcast.com/2024/04/22/unsolved-disappearance-kelsey-emily-collins/  Support LSA and the DNA Doe Project by getting a shirt or hoodie on our store: https://last-seen-alive.printify.me/products

A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to plug those marketing leaks for good? Introducing Capture Now (@capturenowlaw) - the legal industry's first automated AI call solution that guarantees you never miss another lead. In this episode, Chris O'Brien, Co-Founder of CaptureNow, reveals how their cutting-edge technology leverages AI to maximize marketing ROI, deliver platinum client experiences at unlimited scale, and empower your staff to focus on high-impact activities instead of reactive intake. If you want an unfair advantage to blow past competitors and truly convert more cases from your ad spend, you can't afford to miss O'Brien's invaluable insights. Reimagine your intake process as a hyper-effective, automated growth engine. Get your PIMCON Ticket Today! ( https://www.pimcon.org/ ) Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Chris O'Brien LinkedIn Capture Now Capture Now Linkedin Capture Now Instagram What's in This Episode: Who is Chris O'Brian? Why improved ring time is great for LSA. Consumer reactions to AI over the phone. How much does each call cost? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When a hardworking Washington woman is abducted from a remote job site, a massive search is launched. Investigators explore the possibility that her case may be related to those of several other women who also vanished from the area and were never found in this episode of Last Seen Alive.  If you know anything about the disappearance of Julie Weflin, please contact the Spokane County Sheriff's Office at 509-456-2233.  See photos from this episode and check out the sources we used to research it here:   https://lastseenalivepodcast.com/2024/04/08/unsolved-disappearance-julie-weflen/  Support LSA and the DNA Doe Project by getting a shirt or hoodie on our store: https://last-seen-alive.printify.me/products