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In this episode of OnBase, host Chris Moody is joined by Jonathan Moran from SAS for a deep dive into decisioning in the AI era. Jonathan explains the evolving relationship between enterprise decisioning (rule-based frameworks with governance) and AI-driven adaptive decisioning, and why businesses must strike the right balance to deliver innovation without sacrificing trust or accountability.The conversation explores how organizations can integrate AI decisioning into their customer experience strategies, overcome silos across departments, and build governance frameworks that ensure ethical, explainable, and scalable AI. Jonathan also shares practical examples of modular architectures, insights from SAS research on AI readiness, and his perspective on the future of B2B marketing.This episode is a must-listen for leaders looking to responsibly embrace AI while maintaining brand integrity, compliance, and customer trust.Key TakeawaysBalance AI with Governance: AI decisioning drives agility and adaptability, but enterprise governance ensures accountability, auditability, and risk mitigation.Customer Experience Impact: Enterprise rules provide consistency, while AI refines interactions in real-time to deliver personalized, proactive experiences.Breaking Down Silos: Leaders must align people, processes, and technology to create an enterprise-wide decisioning framework instead of fragmented departmental models.Ethics & Trust: SAS research shows that while 80% of employees use generative AI daily, fewer than 10% have governance frameworks in place, underscoring a major gap.Composable Architectures: Modular, API-first frameworks enable flexibility, scalability, and lower total costs while accelerating digital transformationQuotes“AI decisioning delivers speed, but without governance, it can lead to bias, compliance breaches, and brand damage.”Best Moments (02:50) – Jonathan defines enterprise vs. AI decisioning and why balance matters.(09:30) – How AI decisioning elevates customer experience while enterprise rules ensure consistency.(13:30) – Overcoming silos: the role of people, process, and technology.(20:30) – SAS research on governance gaps and the 10 elements of a robust AI framework.(28:00) – Use cases for composable modular architectures delivering ROI and efficiency.(35:30) – The biggest challenge in B2B marketing today: measuring ROI and attribution.Tech Recommendations:SAS Customer Intelligence 360Dynamic YieldZapierSoraResource RecommendationsPodcastsMarkigy hosted by Leanne Dow-WeimerBlog and researchChief Martech blogShout-outsBrian Vellmure, a distinguished leader and strategic innovator.Keanu Taylor, Global Head of Research, The Martech WeeklyGreg Kihlstrom, Consultant, Advisor, Speaker and Coach, The Agile BrandChristopher Penn, Co-Founder and Chief Data Scientist, TrustInsights.aiRonald van Loon, Principal Analyst, CEO, Intelligent WorldBernard Marr, Best-selling author, futurist, and strategic business and technology advisor.About the GuestJonathan Moran is responsible for global marketing activities for SAS's marketing solutions. He has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Jonathan worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.Over the past 25 years, Jonathan has not only architected, developed, demonstrated, and implemented analytical marketing software solutions, but he has also had the unique opportunity to work on-site with Fortune 500 customers across industries, helping them solve complex business challenges.He graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures, and also holds an MBA from NC State with a concentration in Technology Commercialization.Connect with Jonathan.
Today on the radio show. 1 - Smoko chat. 5 - Phone booths. 10 - Bryce’s bad day. 11 - Another show horse. 14 - Elon Musk almost bankrupted himself. 18 - Friday funny. 21 - Cupra winner. 26 - Laura McGoldrick. 31 - The first ever computer-generated song. 34 - Jonathan Moran. 39 - Sylvanian Drama https://www.tiktok.com/@sylvaniandrama?_t=ZS-8y7gUxfy6D6&_r=1 44 - Late mail. 46 - Last drinks. Get in touch with us: https://linktr.ee/therockdrive
Send us a textThe best bits from Mark and AB for breakfast on 92.7 MIX FM5 to 9am weekdays LISTEN LIVE: https://www.mixfm.com.au/More Mark and AB Podcasts here: https://www.buzzsprout.com/2038628
Mark Levy reflects on the major entertainment stories of 2024 with Telegraph Entertainment Editor Jonathan Moran.See omnystudio.com/listener for privacy information.
Our Crime Correspondent Paul Reynolds talks to Bláthnaid Raleigh who waived her anonymity so that Jonathan Moran from Tower View, in Mullingar County Westmeath, could be named after he was sentenced to 8 years for raping her with a bottle.
Our Crime Correspondent Paul Reynolds talks to Bláthnaid Raleigh who waived her anonymity so that Jonathan Moran from Tower View, in Mullingar County Westmeath, could be named after he was sentenced to 8 years for raping her with a bottle.
By 2023, 65% of the world's population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining and increasing the effectiveness of their efforts. Today we're going to talk about first party data approaches, “Madtech”, and how marketers and advertisers can be more successful in a world that is increasingly focused on consumer data privacy. To help me discuss this topic, I'd like to welcome Jonathan Moran, Head of MarTech Solutions Marketing, SAS. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
By 2023, 65% of the world's population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining and increasing the effectiveness of their efforts. Today we're going to talk about first party data approaches, “Madtech”, and how marketers and advertisers can be more successful in a world that is increasingly focused on consumer data privacy. To help me discuss this topic, I'd like to welcome Jonathan Moran, Head of MarTech Solutions Marketing, SAS. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Abby interviews Jonathan Moran, Head of MarTech Solutions Marketing at data and analytics software company SAS. Jonathan and Abby chat about the importance of people-first company culture, and Jonathan's three aims of marketing: messaging, metrics and modernization.
Amanda Keller and James Arthur join Jonathan Moran See acast.com/privacy for privacy and opt-out information.
Hollywood actors Rosario Dawson and Kathleen Turner join Jonathan Moran See acast.com/privacy for privacy and opt-out information.
Jonathan Moran and Sharri Markson fill in for Miranda Devine See acast.com/privacy for privacy and opt-out information.
Samantha Armytage talks with Jonathan Moran See acast.com/privacy for privacy and opt-out information.
Annette Sharpe and Jonathan Moran review the Kinky Boots the Musical after it's premiere in Sydney last night. See acast.com/privacy for privacy and opt-out information.
Sydney Confidential's Elle Halliwell and Jonathan Moran on Nova talk to the new Bachelorette Georgia Love, Australia's Next Top Model judge Megan Gale and actress Madeleine West - who is returning to Neighbours. See acast.com/privacy for privacy and opt-out information.
Rev. Jonathan Moran, 08 - 28 - 16