Podcasts about madtech

In today's MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

In today's MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy', and the Lib Dems urging TV-level checks on YouTube ads.

In today's MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.

In today's MadTech Daily, we discuss Apple's new ‘Answers' team aimed at enhancing AI search capabilities, OpenAI's $8.3bn fundraising round, and Shein's €1m greenwashing fine in Italy.

In today's MadTech Daily, we discuss Amazon & Microsoft's cloud dominance harming competition, Reddit's revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case.

In today's MadTech Daily, we cover Google joining the EU's AI Code of Practice and AI boosting engagement on Meta platforms. We also look at Barb beginning to track YouTube TV viewing, and TikTok debuting a positive-only version of its app in the EU.

In today's MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia's social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.

In today's MadTech Daily, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law

In today's MadTech Daily, we discuss Meta's suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with Paramount.

In today's MadTech Daily, we cover YouTube's ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants' age checks to the test, and Southeast Asia becoming TikTok's largest ad audience.

In today's MadTech Daily, we cover the UK targeting Apple and Google's mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and Google trialing shopping ads in Gmail.

In today's MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC's report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

Today's MadTech Daily discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic' surging 49% as ad blockers obscure 1 billion users.

In today's MadTech Daily, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.

In today's MadTech Daily, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as Meta settling an $8bn privacy lawsuit. 

In today's Madtech Daily, we discuss AliExpress, TikTok, and WeChat facing privacy complaints, Publicis' quarter 2 growth being boosted by creative and media, and WPP's campaign encouraging UK investment.

In today's MadTech Daily, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength but seeing its profitability decline, and generative AI adoption in video ads soaring. 

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.     About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course       Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect     Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn     Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-/     Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter Programmatic Digest LinkedIn YouTube  

In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

In today's MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.

In today's MadTech Daily, we cover ITV and Disney's new content-sharing deal, Meta's GDPR violation ruling in Germany, and the EU's progress on its AI code of practice.

In today's Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO

In today's Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

In today's MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

In today's MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google's hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

In today's MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

In today's MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google's new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 

In today's MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes' lawsuit with Trump. We also look at X's UK audience drop among the top 25 publishers, and the US Senate's rejection of a ban on state-level AI regulation.

In Today's Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA's deal to boost live streaming lineup, Apple's consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

In today's MadTech Daily, we discuss Google's soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.

In today's MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model. 

In today's MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers. 

In today's MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan's FTC penalising Dentsu and others over Olympic bids, as well as  IPA's TouchPoints data revealing mobile topping TV in UK consumers' screen habits.

In today's MadTech Daily, we cover the CMA's proposed search overhaul to curb Google's dominance, the FTC's intervention in the Omnicom-IPG merger, and the eSafety commissioner's call to include YouTube in Australia's under-16s social media ban. We also discuss the UK's launch of a £380m plan to power creative industry growth.

In today's MadTech Daily, we discuss Google's search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI,  while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.

In today's MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia's social media ban tech trial, and the ASA slamming stereotyping of older people in ads.

In today's MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.

In today's MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google's Privacy Sandbox a lifeline.

In today's MadTech Daily, we cover WhatsApp introducing ads, Sainsbury's launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

In today's MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta's investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.

In today's MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

In today's MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK's demand for Apple's ‘back door' data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.

Today's MadTech Daily looks at publishers seeing a drop in traffic as a result of Google's AI tools, Mars' $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta's plans to acquire a stake in Scale AI for $14.8bn.

In today's MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.

Today, Dot discusses WPP CEO Mark Read planning to step down amid AI disruption and market strain, findings from WPP Media's latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. 

In today's MadTech Daily, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. 

In today's Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and Reddit's lawsuit against Anthropic over alleged unpaid use of training data.

Today's MadTech Daily discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy, as well as Disney and Microsoft announcing further layoffs amid AI restructuring.

Today's MadTech Daily covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines.

In today's MadTech Daily, Judge Amit Mehta zooms in on generative AI in Google's antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash in the UK intensifies.