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In today's MadTech Daily, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU's preliminary findings that Meta and TikTok broke transparency obligations.
In today's MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.
On today's MadTech Daily, we cover Amazon introducing a service built for real-time bidding, Reddit targeting Perplexity with a data-related lawsuit, and Alibaba's Quark app launching an AI chatbot.
In today's MadTech Daily, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom's revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.
In today's MadTech Daily, we discuss Google abandoning Privacy Sandbox, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.
In today's MadTech Daily, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.
In today's Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu's global assets, and TikTok's algorithm licensing sparking concern in the US.
In today's MadTech Daily, we discuss the ad industry unveiling the new AdCP standard for agentic AI, major publishers facing a wave of patent lawsuits, and Walmart teaming up with OpenAI for AI-first retail.
In today's MadTech Daily, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.
In today's Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.
In today's Digest, Nine and Paramount-Ten's ad sales merger talks, Perplexity's decision to pause new ad sign-ups, and the European Commission's review of child safety on major platforms as UK MPs call to probe job cuts to TikTok's content moderation team.
In today's MadTech Daily, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.
In today's MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids.
In today's MadTech Daily, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.
In today's MadTech Daily, we cover Google's ad tech trial nearing a judge's decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.
In today's MadTech Daily, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.
In today's MadTech Daily, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don't rely on profiling , Spotify joining Amazon DSP, and NBCUniversal andYouTube TV inking a deal to add Peacock and sports.
In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still. They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.
Today's MadTech Daily looks at Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI's plans to enter the social space, and a new order issued by the UK government for Apple's user data.
In today's MadTech Daily, we cover Spotify's CEO exit bringing dual leadership, Epic saying Apple's install changes slash drop-offs, and The Trade Desk overhauling its digital ad data marketplace.
In today's MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.
In today's MadTech Daily, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.
Today, we look at Meta launching a UK ad-free subscription, Trump signing TikTok's transfer to US owners, and OpenAI planning an in-house ad tech build.
In today's MadTech Daily, Dot discusses Apple opposing the EU's regulations, Google taking its Epic case ruling to the Supreme Court, and Microsoft partnering with OpenAI rival, Anthropic.
Today's MadTech Daily covers Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. It also discusses Canadian watchdogs concluding TikTok fails on child data protection.
In today's MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise.
In today's Madtech Daily, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google's ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.
In today's MadTech Daily, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.
In today's MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.
In today's MadTech Daily, we cover Trump hailing a deal with TikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.
In today's MadTech Daily, we cover Magnite suing Google, Google investing £5bn in the UK's AI sector, and the Australian government guiding platforms on the under-16 social media ban
In today's MadTech Daily, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google's request to halt Epic Play Store changes.
In today's MadTech Daily, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI's for-profit move.
In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding more features to Community Notes.
In today's MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding alerts to Community Notes fact checks.
In today's MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game.
In today's MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic's class action payout, and Midjourney's DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.
In today's MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.
In today's Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio.
In today's Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids' privacy case, and Singapore warning Meta to curb scams or face a fine.
In today's MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.
In today's MadTech Daily, we discuss Meta's AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia's social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.
Today's MadTech Daily discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft debuting its first in-house AI models.
In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.
In today's MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity's new revenue model rewarding publishers for AI articles used by its AI.
In today's MadTech Daily, we discuss Trump's warning of tariffs on nations discriminating against US tech, Elon Musk's xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.
On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.
On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum Visit: ExchangeWire.com Upcoming event: ATS LONDON, September 9th
In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.
In this episode of Disruption/Interruption, host KJ sits down with Bill Lederer, Founder and CEO of MADTECH.AI, to discuss how marketing analytics is being transformed by automation, AI, and decision intelligence. Bill shares his journey as a serial entrepreneur, the challenges of messy marketing data, and how his innovations are helping brands make smarter, faster decisions. Key Takeaways: [2:12] - Most marketing data is disconnected, siloed, and often unusable, making good decision-making difficult. [6:57] - AI and automation are reducing the need for large teams in marketing analytics, allowing companies to do more with less. [11:32] - Automating data pipelines and transformations can lead to significant cost savings and efficiency gains. [13:04] - MADTECH.AI acts as a multi-tool for marketers, integrating data unification, visualization, and predictive analytics. [19:02] - Bill advises listeners to be skeptical of hype, test new technologies carefully, and focus on early ROI. Quote of the Show [23:42]:"The time compression in order to be able to do anything—to learn, to fix, to improve—it's a qualitative difference. The speed with which everything is able to be done now... it's dramatic. If you’re not leveraging this, you’re already behind." – Bill Lederer Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Bill Lederer: LinkedIn: https://www.linkedin.com/in/billederer/ Company Websites: MadTech.AI How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.