Podcasts about madtech

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.     About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course       Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect     Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn     Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-/     Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter Programmatic Digest LinkedIn YouTube  

In today's MadTech Daily, we cover ITV and Disney's new content-sharing deal, Meta's GDPR violation ruling in Germany, and the EU's progress on its AI code of practice.

In today's Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO

In today's Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.

In today's MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

In today's MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google's hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.

In today's MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.

In today's MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google's new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures. 

In today's MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes' lawsuit with Trump. We also look at X's UK audience drop among the top 25 publishers, and the US Senate's rejection of a ban on state-level AI regulation.

In Today's Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA's deal to boost live streaming lineup, Apple's consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.

In today's MadTech Daily, we discuss Google's soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.

In today's MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model. 

In today's MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers. 

In today's MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan's FTC penalising Dentsu and others over Olympic bids, as well as  IPA's TouchPoints data revealing mobile topping TV in UK consumers' screen habits.

In today's MadTech Daily, we cover the CMA's proposed search overhaul to curb Google's dominance, the FTC's intervention in the Omnicom-IPG merger, and the eSafety commissioner's call to include YouTube in Australia's under-16s social media ban. We also discuss the UK's launch of a £380m plan to power creative industry growth.

In today's MadTech Daily, we discuss Google's search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI,  while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.

In today's MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia's social media ban tech trial, and the ASA slamming stereotyping of older people in ads.

In today's MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.

In today's MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google's Privacy Sandbox a lifeline.

In today's MadTech Daily, we cover WhatsApp introducing ads, Sainsbury's launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.

In today's MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta's investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.

In today's MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.

In today's MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK's demand for Apple's ‘back door' data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.

Today's MadTech Daily looks at publishers seeing a drop in traffic as a result of Google's AI tools, Mars' $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta's plans to acquire a stake in Scale AI for $14.8bn.

In today's MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.

Today, Dot discusses WPP CEO Mark Read planning to step down amid AI disruption and market strain, findings from WPP Media's latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. 

In today's MadTech Daily, nearly half of publishers are seeing a rise in social traffic  referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. 

In today's Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and Reddit's lawsuit against Anthropic over alleged unpaid use of training data.

Today's MadTech Daily discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy, as well as Disney and Microsoft announcing further layoffs amid AI restructuring.

Today's MadTech Daily covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines.

In today's MadTech Daily, Judge Amit Mehta zooms in on generative AI in Google's antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash in the UK intensifies.

In today's MadTech Daily, Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs' to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline.

In today's MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.

In today's MadTech Daily, we look at Meta's FTC antitrust trial drawing to a close, PDD Holdings' income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row.

In today's MadTech Daily, we look at RedBird's agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. 

In today's MadTech Daily, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT's referral traffic doubling in 2025, and Disney suing YouTube for poaching a key executive.

In today's MadTech Daily we discuss IAB Europe's 2024 AdEx Benchmark Report, OpenAI's collaboration with Jony Ive to create AI devices, the UK ad industry's return to Cannes, and the announcement of the newly formed Alliance of Media Independents' founding members. 

In today's MadTech Daily, we discuss Google's launch of ‘AI Mode' in Search, EU's investigation into TikTok's ‘SkinnyTok' content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB's updated digital advertising contract terms.

In today's MadTech Daily, we discuss Google's decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite's return to the App Store, as well as Microsoft's xAI partnership and on-device APIs for web developers.

In today's MadTech Daily, we discuss the launch of Netflix's in-house ad tech suite across EMEA, Roblox's in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. 

In today's MadTech Daily, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk's antitrust claims against X, Meta moves to dismiss the FTC's monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards shows.

In today's MadTech Daily, we cover Microsoft Advertising's decision to close Xandr DSP, the EU's ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators' action against TikTok over alleged violations of the Digital Services Act.

In today's MadTech Daily, we cover Fox's announcement of its upcoming streaming service ‘Fox One' ahead of NFL season, Google's test of ‘AI Mode' to replace the ‘I'm Feeling Lucky' button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.

In today's MadTech Daily, we cover the IAB and MRC's release of draft guidelines for attention measurement, Frasers Group's launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.

In today's MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.

In today's MadTech Daily, we cover Tripledot's acquisition of AppLovin's mobile gaming unit, Apple's AI search shaking up Google's dominance, and the Digiday+ Research showing the priority of publishers.

In today's MadTech Daily, we cover LinkedIn's launch of new video ad options, a US bill challenging Apple's app store dominance, and the EU's legal action against member states over failure to comply with the Digital Services Act.

In today's MadTech, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange.

In today's MadTech Daily, we cover Walmart's decision to drop plans to white-label its ad tech stack, Temu's pivot away from Chinese imports to avoid US tariffs, and Google's expansion of AI Mode in Search.

In today's MadTech Daily, we discuss Mark Zuckerberg's plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft's earnings for Q1 2025.