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Arielle is back from her trip to Los Angeles where Something Navy continues to expand its retail presence with the opening of two new stores in LA. Arielle is joined by CEO Matt Scanlan to talk about the challenges brands should be aware of when moving from e-commerce to brick and mortar stores. Plus, they chat about some more exciting updates from Something Navy—including more new stores across the US, upcoming partnerships and expanding Arielle's vision across the brand. If you're an entrepreneur looking to expand your brand beyond e-commerce, this episode is for you!Follow @ariellecharnas, @matthewscanlan and @somethingnavy on Instagram!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On Part 2 of our 4-part series with the team behind Something Navy, Arielle sits down with CEO Matt Scanlan. Together, they discuss his role in the company and how he complements Arielle's position as founder. They dive into how he aims to keep Arielle's vision alive while stimulating growth, opportunity and scale for Something Navy. Listen in to hear how they first met and why Arielle wasn't entirely on board when her husband, Brandon, brought Matt into the picture. Arielle also spills how she put Matt to the test in those first months together.Follow @ariellecharnas, @matthewscanlan and @somethingnavy on Instagram!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Matt Scanlan discusses how his success as an entrepreneur stems from his ability to operate on his own terms and at his own pace. 8 years into his entrepreneurial journey, Matt is now the CEO of Naadam, Something Navy, and Thakoon.
Despite living in the fashion capital New York City during and after college, it was an eventful trip to the Gobi Desert that inspired Matt Scanlan and his co-founder Diederik Rijsemus to start an ethical cashmere apparel brand Naadam.The pair had planned to travel around Asia, but through a series of miscommunications, they spent a month living with nomadic sheep herders in Mongolia. After returning to the U.S., they started Naadam to help their new friends sell their cashmere for a fairer price.Matt explains that buying directly from the people caring for the goats means Naadam can guarantee that the herders — and their goats — are treated with respect, unlike other companies that don't offer transparency over their supply chains.And Naadam doesn't just buy the cashmere. The company contributes to community projects that help the herders and their families — and, yes, their goats. For example, Naadam has helped to advance initiatives designed to stop desertification (the loss of grazing land), provide access to vets and build a play park.Far from being self-righteous, Matt is self-deprecating and funny, which is how he wants Naadam to feel. “I assume everybody else in the room is smarter than me, and that's who we want to be as a brand. I think people subconsciously identify with that. … We don't think we're better than anybody else. We think we're equal with everybody else.” ##Featured Challenger
Matt Scanlan is the Co-Founder and CEO of Naadam. Despite getting kicked out of more schools than he was let into, Matt left college early after landing a great job in private equity. After 3 years and a lot of burn out, he decided to take a break and travel throughout Asia. When he got to his first stop in Mongolia, he wound up deep in the countryside, looking to experience the true nomadic lifestyle. After living with a family of goat herders for the next month, he started to notice some of the pain points of their lifestyle, and launched a nonprofit with initiatives like livestock insurance, water and grasslands projects and veterinary care to help improve and preserve their culture and livelihood. What he realized was that the economic system the herders were a part of, selling goat fiber used for cashmere to local buyers, was rigged. The buyers would come in, set a super low price, and get away with it because they were literally the only buyer in town. Matt realized that the best way to help his nomadic friends and other communities like theirs was to buy up all their raw material. And that's how Naadam was born. Today at Naadam, Matt and his team make men's and women's clothes from the best cashmere in the world, straight off the backs of goats from Mongolia's Gobi desert. They cut out all the middle men from the traditional cashmere trade and work directly with local herders so they can pay them 50% more and charge you 50% less for the softest knitwear on the planet. Their $75, 100% cashmere sweater blew up their business when it launched in 2018, and today, they employ over 100 people. Perhaps the most impressive thing about their business is the commitment to sustainability from Day 1. They have goals to ensure livable wages across their supply chain, promote ethical conditions for the animals that produce their raw materials and go carbon neutral by reducing emissions and leveraging renewable energy.Tune in to hear Matt's story!As a special offer, Matt is giving our listeners 15% off all products on their site. Just use code "TheFounder15" at checkout.EPISODE TOPICS: (2:55) Naadam snapshot today(4:16) Background and Naadam founding story(23:46) Customer acquisition and marketing(26:10) Cashmere vs other materials(29:23) Omni-channel distribution strategy(33:33) Angel investing strategies(40:35) Something Navy, Thakoon CEO role(43:16) Hiring(45:55) Investor lessons learned(47:31) Manifesting the future(50:01) Emerging trends(51:14) Learning & resources(51:57) Matt's startup manifesto (52:42) Matt's founder nomination Naadam - naadam.coFollow Matt (@matthewscanlan) on Instagram // LinkedInFollow Naadam (@naadam.co) on InstagramMatt's learning and resource recommendations The Founder - www.thefounderpod.com Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
After a pandemic-caused delay, influencer Arielle Charnas' clothing company Something Navy finally relaunched last week as a direct-to-consumer brand, after selling exclusively as a Nordstrom collaboration. For her and interim CEO Matt Scanlan, it was worth the wait: Online, Something Navy grossed $1 million in just 30 minutes, according to Charnas and Scanlan. "The velocity and speed of sales totally broke our back end," Scanlan said on the Glossy Podcast. Charnas has a considerable Instagram following of 1.3 million to thank for the marketing push. In fact, Something Navy didn't spend a dollar on traditional marketing, Scanlan said. But a massive following can also come with scrutiny. Back in March, Charnas drew criticism for the way she handled a Covid-19 diagnosis -- withdrawing to a house outside of NYC, rather than staying home. "People wanted me to be more sensitive about what was going on in the world, and I should have been," Charnas said. Scanlan and Charnas talked about the lessons learned, the future of influencer culture and the new KPIs for a clothing company.
NAADAM CEO and Co-Founder Matt Scanlan joins Aaron in studio to talk about his unconventional path into the fashion and textile industries. Spoiler alert: it involves driving 20 miles into the Gobi Desert, goats, and a lot of luck. The two discuss how Matt's formative trip to Mongolia inspired him and co-founder Diederik Rijsemus to disrupt the cashmere industry and make the products more affordable, profitable and sustainable for everyone. From partnering with nomadic goat herders to styling 20-something New Yorkers, NAADAM is proving once and for all that they really are the GOAT. Learn more about the sweater company at naadam.co. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt Scanlan is the founder and CEO of Naadam, a digital native Cashmere company that works directly with herders to create high quality and sustainable knitwear. His approach to building brands that are rooted in understanding consumer psychology has made the companies he leads both highly sought-after and exciting. We talk about: the creation of Naadam, his partnership with Thakoon and Arielle Charnas of Something Navy, the importance of forming brands that reflect consumer identities, the process of building loyalty, and more. Interviewed by Mortimer Singer.
Lately, Naadam co-founder Matt Scanlan has been juggling leading three fashion brands -- on top of being CEO of his 6-year-old cashmere brand, he's the CEO of Thakoon and the interim CEO of Something Navy -- and making regular appearances on QVC. For someone who's easily distracted unless he has a lot of work in front of him, selling stuff on TV is a good outlet. "If you're an instant gratification person like I am, I don't think there's anything better than this," Scanlan said on the Glossy Podcast. It also plays into his strategy of selling Naadam's sustainable cashmere products across as many channels as possible. Beyond TV, "that means online, working with multi-brand retailers and having your own storefront or collaborating with others," Scanlan said. He plans to have eight brick-and-mortar Naadam stores by the end of 2020. Scanlan talked about the marketing value of sustainability, the draw to work with recent Glossy Podcast guest Thakoon Panichgul and the guerrilla marketing campaign that got attention from the police.
The team is joined by Matt Scanlan from Softmatter (a VC fund investing in green companies) and CEO of Naadam (a producer of our favorite $75 cashmere sweaters), where we discuss sourcing sustainable mongolian cashmere, and what it truly means to be a Net Good company from the ground up.
Matt Scanlan, CEO of the cashmere clothing company, Naadam, talks about how he created a successful startup with almost no knowledge of the industry that he was about to disrupt forever.
The CEO and co-founder of Naadam, Matt Scanlan joins us today, to discuss his incredible story. From being stranded in the desert of Mongolia for a month, to discovering how to disrupt the supply chain of high end cashmere, his story is truly unique. We'll also discuss how to care for cashmere and why you shouldn't pay an astronomical amount for it. Also...the real cashmere mafia may not want you to know about his interview.
Building deep relationships with the communities trading raw materials is a key factor in establishing a more sustainable supply chain, argues Matt Scanlan of disruptive cashmere brand, Naadam. Speaking to Liz Bacelar on the latest episode of TheCurrent Innovators podcast, the CEO and co-founder of the company, opens up about how important it is to think about the human side of what we, as an industry, are doing. "There are fundamental shared experiences across the human experience that we don't think about when we're making clothing; that we don't think about when we're trying to look nice. That was eye-opening to me, and I try really hard to continually push that narrative for people," he says. His entire business was built first on relationships, he explains, which led him to want to support those he had gotten to know. In this case, we're talking Mongolian goat herders. His story of how he got there is a well known one – in short he spent a month with local communities in the Gobi Desert and then returned with $2 million stashed in plastic bags to buy tons of raw cashmere directly from them. Doing so allows those goat herders to earn 50% more profit. Since then, his ambition to transform the cashmere supply chain alongside business partner, Diederik Rijsemus, has grown rapidly. Simultaneously, the consumer mindset on what sustainability is and why it matters is finally starting to take hold, he notes, outlining his drive to keep pushing this forward. "All I care about is building the biggest platform to share my message which is a very simple passion around why I did it in the first place. The bigger the platform is, the happier I am. I just want more people to know that if you're really thoughtful about sustainability it can foster innovation that lets you make products across a spectrum that are more affordable for the customer and better quality." Also in the conversation, Scanlan talks about why 100% sustainability is both fake and impossible, the challenges faced by growing and scaling such a brand, and why he now operates via wholesale channels as well as his direct-to-consumer model. The death of traditional retail is hyperbolic, he says.
Imagine a situation in which you are literally in the middle of the Gobi desert (AKA: the middle-of-nowhere OF the middle-of-nowhere) and you are carrying two million dollars in cold hard cash. Seems crazy, right? Not too crazy for Matt Scanlan and his business partner Diederik. To be honest, Matt's story of how he ended up in Mongolia, stuck in the middle of the Gobi desert with a group of strangers (who didn't speak English) for a MONTH, getting to know them, learning their lifestyle, and ultimately, how he ended up starting the fairest, most sustainable Mongolian cashmere clothing company in the WORLD, is probably one of the craziest and coolest stories I've ever heard in my life. He's an AMAZING story teller, his Mongolian cashmere company is so cool, but most of all, I love his vision for impacting nomadic herders in Mongolia while also disrupting the entire cashmere industry in a positive way. I don't want to ruin it for you, but trust me... you are going to want to listen to this episode of the Business with Purpose podcast. I think my mouth was dropped almost the entire time I was talking with Matt! ABOUT Matt Scanlan, CEO and Co-Founder of Naadam With a background in venture capital, Matt Scanlan co-founded Naadam with his business partner Diederik Rijsemus by traveling into Mongolia’s Gobi Desert and purchasing 40 tons of Mongolian cashmere with $3M cash packed in plastic bags. They realized that by partnering directly with Mongolia’s herdering communities Naadam could secure the world's finest materials at a fair price, and pass that savings to their customers, avoiding the astronomical mark-ups that are commonplace in the cashmere industry. The end result was a supply chain that constantly reinvested in itself. CONNECT WITH MATT AND NAADAM: https://naadam.co/ https://twitter.com/naadamcashmere https://www.instagram.com/naadam.co/ https://www.facebook.com/naadamcashmere/ https://www.instagram.com/matthewscanlan/ TODAY'S BUSINESS PODCAST EPISODE IS SPONSORED BY: GlobeIn - Visit GlobeIn.com/box and use the coupon code "MOLLY" for $10 off your premium subscription! Join my Purchase with Purpose Facebook group and let's continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/ Subscribe to the business podcast (and I'd love it if you left a review** on iTunes!) Subscribe on iTunes** Subscribe on Google Play Subscribe on Radio Public Subscribe via Podcast RSS Feed **Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad? Launch Apple's Podcast app. Tap the Search tab. Enter "Business with Purpose" Tap the blue Search key at the bottom right. Tap the Blue album art for the podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Enter your iTunes password to login. Tap the Stars to leave a rating. Enter title text and content to leave a review. Tap Send.
In episode 83, Kestrel welcomes Matt Scanlan, the CEO and cofounder of Naadam, to the show. Naadam is a fashion label that responsibly sources and produces luxury knitwear while preserving nomadic lifestyles in Mongolia. "It's all about an equitable agreement where they're [nomadic herders] getting something and we're getting something; we get better material, they get a level of economic sustainability that didn't exist before." In this chat, Matt shares the wild story of how he and his cofounder ended up finding themselves literally in the world of cashmere, through the friendships they made with nomadic herders in Mongolia. He also walks us through why the traditional cashmere industry had been rigged in the past. A couple of notes from the chat: Naadam doesn't have any contracts with the nomadic herders they work with; instead out in the countryside, as Matt explains, "what matters is the respect, the honor, the trust, the loyalty - that's how you build the relationships" Hand combing is a humane and traditional process; it is done on the under belly and under the chin of the goat, and has been done for thousands of years Shearing uses electric clippers and can tear up the goats' skin and can be very painful It takes the fiber from about 4 goats over the course of 1 year to make 1 sweater. How To Care For Your Cashmere Hand wash and lay flat to dry (Matt suggests the Laundress products because they are cleaner and work well) Pilling of cashmere in normal; for de-pilling, you can use a razor to cut them off ________________________________________________________ This week's episode is sponsored by GlobeIn. GlobeIn delivers joy by empowering and connecting remarkable, remote artisans to mindful customers. They are known for their ARTISAN BOX, a monthly subscription featuring exclusive, handcrafted products from global artisans. Get $10 off any GlobeIn Premium Box Subscription with promo code: CONSCIOUSCHATTER.
Matt Scanlan, Co-founder and CEO of Naadam Cashmere, takes us on his wild journey from an unemployed tourist sitting in dive bar to the head-honcho of a multimillion dollar company. Don't miss this harrowing tale filled with goat milk vodka cocktails, motorcycle rides, and a bold business plan set on the dusty stage of the Gobi Desert. [00:00:00] Millennials Discover Multimillion Dollar Venture [00:06:01] Stranded in the Gobi Desert without a Plan [00:11:30] Goat's Milk Vodka and the Kindness of Strangers [00:18:20] Raising Raw Materials Costs to Lower Bottom Line [00:26:37] Matt Scanlan Says, Don't Fake it ‘til You Make It [00:33:21] Coming Soon for Naadam Cashmere
On the 21st episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Matt Scanlan, the founder of Naadam, a direct to consumer brand that is reinventing the cashmere supply chain. Matt started Naadam on a chance encounter in Mongolia, which led him down a rabbit hole of launching an NGO, then a cashmere yarn company, and finally the digitally-native business that Naadam is known for today. Naadam is one of the most vertically integrated direct to consumer brands today. We talked about why this integration was necessary for Naadam to exist; how the company is approaching retail and fundraising; and how running multiple businesses under the same roof allows the company’s greater mission to come to fruition. It’s pretty cool to see all that Naadam has accomplished given the company is less than three years old. The company is yet another brand that is looking a different channels with a nuanced perspective, further proof that retail is far from dead. — Show Notes — Naadam https://naadamcashmere.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadsxyz The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com