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2 episodes with growing your brand
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2 episodes with growing your brand
On this episode of the Apartment Syndication Made Easy Podcast, Vinney Chopra sits down with Tony DUrso — five-time best-selling author and host of The Tony DUrso Show with over 50 million downloads — to reveal the secrets behind building a lasting personal brand through podcasting. From humble beginnings in Sicily to becoming a globally recognized voice, Tony's story is a masterclass in turning passion into influence. In this episode, you'll discover:
Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours• The most effective YouTube ads follow a hook-educate-call to action structure• Balance AI capabilities with human strategy to create marketing that stands out• Create custom audiences by training Google's AI based on your ideal customers' behaviors• Scale campaigns using the "tree method" rather than the "balloon method"• Target specific users through custom intent, affinity, and URL-based audience creation• Batch-film YouTube content monthly instead of trying to produce weekly videos• Use AI tools like Opus Clip to transform long-form content into daily shorts------Guest Contact Information: https://adoutreach.com/gift/https://www.linkedin.com/in/alericheck/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show
In This Episode: In this inspiring episode of The Ops Experts Club, Aaron and Terryn sit down with Brett Swartz, founder of Capital Gains Tax Solutions and author of the Amazon bestseller Building a Capital Gains Tax Exit Plan. Brett shares insights from his book and his passion for helping entrepreneurs and investors achieve financial freedom through innovative tax strategies. He also dives into the power of goal setting, drawing from his and his wife Melanie's mission-driven approach to life, family, and business. Key Highlights: The Book: Building a Capital Gains Tax Exit Plan: Brett discusses his Amazon bestseller, co-authored with industry titans like Kevin Harrington (Shark Tank), Don Winter (DLP), and CPA Tyler McBroom. The book blends Brett's expertise in the Deferred Sales Trust—a strategy to defer capital gains taxes and replace the 1031 exchange—with stories of entrepreneurship, real estate investing, and mentorship. It offers practical guidance on building a tax-efficient exit plan and assembling a dream team for family-office-style wealth management. Deferred Sales Trust (DST): Brett explains how the DST empowers business owners and real estate investors to defer taxes on multi-million-dollar exits, unlocking capital to multiply freedom and impact. The book highlights real-world applications, from multi-family properties to mobile home parks, making it a must-read for entrepreneurs and investors. Goal Setting and Living on Mission: Brett shares his and Melanie's intentional approach to goal setting, rooted in their faith and family values. With five kids (ages 6-14), they prioritize a clear family mission, including a bold goal inspired by Don Winter: “1,000 extraordinary days in 100 unique locations” before their kids turn 18. Brett emphasizes defining a clear vision, building systems, hiring coaches, and embracing grit to sustain momentum. He advocates for a growth mindset over a goal mindset, citing John Maxwell and Craig Groeschel to underscore the power of momentum in achieving lasting success. Practical Advice for Aspiring Wealth Builders: For listeners not yet part of the wealth transfer wave, Brett offers actionable steps: clarify your calling, write down and visualize goals, seek mentorship, and implement systems to track progress. His journey from Cheesecake Factory to financial freedom post-2008 crash exemplifies the resilience needed to build a legacy. This episode is a must for entrepreneurs, real estate investors, and operations professionals looking to scale their businesses, plan for tax-efficient exits, and live with purpose. Brett's heartfelt story, practical strategies, and infectious passion make this a motivating and actionable conversation. Connect with Brett Swartz: Website: capitalgainstaxsolutions.com for a no-cost consultation (ideal for those with multi-million-dollar gains). More Resources: brettswartz.com for access to Brett's book, YouTube content, and podcast Build It to Billions. Book: Building a Capital Gains Tax Exit Plan available on Amazon. Minute by Minute: 0:00 Introduction 1:27 Building a Capital Gains Tax Exit Plan 3:46 A journey that started in real estate 6:09 Here's how you get started with deferred tax 9:50 A solution to share with others 14:20 The deferred sales trust 16:16 Goal formation
Social media can feel like a never-ending balancing act—authenticity vs. privacy, connection vs. burnout. In this episode, Alexis and Astrid dive deep into how to grow your online presence while respecting your personal boundaries. From setting clear content pillars to creating mental health-friendly posting strategies, they share their personal experiences and actionable tips for entrepreneurs who want to show up authentically without sacrificing their well-being. Tune in for a conversation about protecting your privacy while still being real with your audience! In between a big decision? Need advice? Drop a voice message and we'll answer it live on the podcast. Or submit a written question here if voice notes aren't your thing. //@inbetween.pod//@astridjohanaphoto//@alexisteichmiller
In this podcast episode of Entrepreneurship Lab, my guest is Mark Hayward, a podcasting and business growth expert. As the co-founder of Podcast Introduction Group and host of Business Growth Talks, Mark has helped countless entrepreneurs, authors, and industry leaders leverage podcast guesting to amplify their brand, build credibility, and drive business growth.In this interview, he shares how podcasting, either as a host or a guest, can help entrepreneurs grow their business. Enjoy the episode and implement the tips to make your business more successful! Don't forget to subscribe, download and share this episode!
Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify's performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores.With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She's also a frequent international speaker and writer, known for making complex topics like Core Web Vitals and JavaScript performance approachable and actionable.In 2024, Sia launched ThemeVitals, a tool that benchmarks Shopify themes using real user data—not lab simulations to uncover which themes actually perform well across the devices your customers use. It's a mission rooted in impact: helping merchants and theme developers make smarter, faster decisions that drive conversion and long-term growth.Through her work, Sia is redefining how ecommerce teams think about performance, showing that real user data, smart defaults, and community-driven tooling can transform the way we build the web.In This Conversation We Discuss: [00:40] Intro[01:00] Focusing on real-world site speed fixes[02:39] Improving performance metrics for merchants[04:22] Translating Google metrics for merchants[04:56] Understanding how Core Web Vitals work[07:34] Balancing traffic vs technical optimization[10:36] Shifting focus from speed to sales[13:16] Balancing performance with product experience[15:26] Highlighting global device performance gaps[16:54] Uploading giant images the wrong way[21:04] Auditing your tech stack regularly[21:53] Comparing Shopify themes with real data[24:11] Balancing features vs speed in theme choice[26:00] Avoiding minimalist themes that lack function[28:08] Encouraging feedback for future improvementsResources:Subscribe to Honest Ecommerce on YoutubeExplore real-world Core Web Vitals performance data for popular Shopify themes themevitals.com/Web Developer & Performance Engineer sia.codes/Follow Sia Karamalegos linkedin.com/in/karamalegosIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, building multiple seven-figure businesses, including top insurance agencies and a real estate portfolio. He helps entrepreneurs grow through his Infinite Referral Advantage® system and is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right. A podcast host and sought-after speaker, his upcoming TEDx talk, Silence That Voice, explores overcoming self-doubt for entrepreneurial success. About Scott Grates Scott Grates is a visionary entrepreneur and expert in strategic relationship marketing, having built multiple 7-figure businesses, including nationally recognized insurance agencies and a thriving real estate portfolio. A firm believer in the power of personal connections over digital noise, Scott helps entrepreneurs grow through his innovative Infinite Referral Advantage® system. He is the bestselling author of Essential F-words for Teens and the upcoming Referrals Done Right, as well as a podcast host and sought-after speaker. His upcoming TEDx talk, Silence That Voice, will explore overcoming self-doubt to achieve entrepreneurial success. From the Show What brand has made Scott smile recently? Scott echoed the smile of another recent guest, Scott Monty, by sharing a handwritten smile he received from Delta Airlines. Connect with Scott on LinkedIn and his website ScottGrates.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads. Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest on other podcasts or start your own. Stay tuned as Dana shares actionable tips on leveraging podcast appearances to boost your brand and maximize your online marketing efforts. Whether you're a seasoned marketer or a curious entrepreneur, this episode is packed with strategies to elevate your business. Listen in, and let's make each click count!Learn more: LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky's insights will help you maximize your book's reach and impact.Timestamps & Key Topics[00:00:00] Introduction to Becky Robinson & Weaving Influence[00:02:00] Are books still relevant in a digital-first world?[00:04:00] Why a book is the ultimate business card[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value[00:09:00] How to know if your book idea is ready for publishing[00:12:00] The importance of testing your ideas before you write a book[00:15:00] Why sharing your ideas online is key to refining your message[00:18:00] Behind the scenes: How Becky marketed her own book Reach[00:20:00] Repurposing book content for social media, courses, and more[00:22:00] The business benefits of writing a book (beyond royalties)[00:25:00] Making money as an author: Reality vs. expectations[00:28:00] Why fiction and nonfiction authors need different marketing approaches[00:30:00] The power of book awards, Amazon rankings, and media campaigns[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
In this episode of Social Media Decoded, host Michelle Thames dives into the stress of growing a brand on social media and shares actionable strategies to manage that pressure. From planning content in advance to practicing mindfulness and investing in tools like Magic Mind, Michelle offers tips to help entrepreneurs and marketers stay consistent and creative without burning out.Discover how small changes to your workflow can make a big difference in your mental health and your results.What You'll Learn in This EpisodeThe mental toll of growing a brand on social media.How to plan content in advance to reduce daily stress.The importance of mindfulness before engaging with social media.Why investing in your mental wealth supports creativity and productivity.How Magic Mind's Focus and Sleep shots can help you manage your energy.Links & Resources Mentioned
Tell us what you like or dislike about this episode!! Be honest, we don't bite!In these ‘Naked Truths' episodes, I'll be spotlighting my favourite, most impactful moments from past episodes of Stripping Off with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again.Unlock the secrets to optimising your marketing strategy with our special guest, a successful YouTuber and entrepreneur, who shares their firsthand experiences navigating the digital advertising landscape. This episode promises expert insights on why Google and Facebook ads might be your best allies in growing a substantial audience and achieving measurable returns on investment. Listen as we compare the effectiveness of traditional sponsorships with the strategic use of digital platforms, especially for brands that are still in their growth phase. Explore stories about playing in celebrity football matches and the real value they hold for brand sponsorship. Hear why some marketing spend might be better directed towards digital ads instead of high-profile events. Carl candidly discusses their decision-making process, illustrating the power of data-driven approaches in marketing. If you're keen on maximising your marketing budget and understanding how to leverage digital tools for exponential growth, this episode is packed with actionable insights and valuable takeaways that could transform your approach to reaching new audiences.Listen to the full episode: From Supermarket to Crypto Billionaire: Carl Runefelt's Unbelievable Rise - Matt Haycox - Entrepreneur, Investor, Mentor, PhilanthropistListen on SpotifyListen on Apple PodcastsConnect with Matt Haycox:▶ Instagram :https://www.instagram.com/thematthaycox/▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/▶ Website: https://matt-haycox.com/podcasts/▶ YouTube: Matt Haycox - YouTube—Who Is Matt Haycox? - Click for BADASS TrailerAre you ready to unlock your full potential and take your business to the next level? I'm Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth. With over 25 years of experience building and funding businesses across industries, I've faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders. Whether you're looking to scale your business, secure funding, or avoid the mistakes I've learned the hard way, my goal is simple: to help YOU create YOUR success story. Want more? Subscribe to my No Bollocks Newsletter and get weekly insider tips on entrepreneurship, strategy, and business growth—because learning in 10 minutes is way better than wasting years on an MBA. Ready to make moves? Let's go—your success starts here.
How's your brand performing on YouTube? In a video-crazed world, it's important that we know how to create and leverage the type of content that will attract ideal prospects. That's why we invited Jerry Potter to Be BOLD Branding. While working at a marketing agency, Jerry had 2 choices--figure out how to get big social media & content marketing results with less work…or get fired. Fortunately he didn't lose his job, and he started sharing what he figured out with others on YouTube. Now, over 150,000 subscribers later, Jerry has helped empower almost a million people around the world to do their own marketing, all with a focus on simplicity and efficiency. Tune in and learn how he does it. Episode Highlights: 00:17 Meet Jerry Potter: YouTube Success Story 01:26 Strategies for Growing Your YouTube Channel 02:05 The Importance of Personal Branding 04:31 Starting Out on YouTube: Key Tips 14:11 Tools and Software for Content Creation 16:30 Generating Leads and Engagement 23:47 How to Connect with Jerry Potter Show Links: Jerry Potter's Instagram modcastmarketing.com/learn
And that's a wrap on 2024! In today's episode, I'm putting a bow on my series all about branding by sharing my top ten tools and tips for growing your brand. I'm covering everything from marketing, styling, and building community around your brand. Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Learn More >>Review The Show Notes: Booking A Brand Session (6:28)Canva (7:44)Peerspace (8:57)Bad Ass Blazer (9:44)Mentorship + Coaching (10:52)Tripod (11:56)Honeybook (13:38)Pinterest (15:30)Freak Flag (18:03)Flodesk (19:30)Mentioned In This Episode:Easy B-Roll IdeasFlodeskPeerspaceHoneybook Marketing Strategy Academy Podcast: jenvazquezcoach.com/249-b-roll-strategies-for-success-with-quianna-marie165: quiannamarieblog.com/2024/11/18/165-reels-tiktoks-with-jera-bean160: quiannamarieblog.com/2024/10/14/160-pinterest-strategies157: quiannamarieblog.com/2024/09/23/157-sharing-your-client-experience156: quiannamarieblog.com/2024/09/16/156-bts-with-branding155: quiannamarieblog.com/2024/09/09/155-finding-the-best-locations/152: quiannamarieblog.com/2024/08/19/152-styling-for-your-brand-photo-shoot149: quiannamarieblog.com/2024/07/29/automations-to-prevent-burnout36: quiannamarieblog.com/2022/05/30/036-boosting-pinterest Hosted on Acast. See acast.com/privacy for more information.
In today's episode, I speak with Maria, an incredible content creator and pediatric physical therapist (@DeveloBaby 375k). Maria has grown three Instagram accounts, each in a different language, with over 50,000 followers each—her English account alone boasting over 375,000 followers. We dive into how Maria stands out in a crowded niche by sharing evidence-based, practical advice for parents and building trust with her audience. Maria shares her content creation strategies, including her innovative content days, where she films up to 250 clips in one day, and her ability to simplify complex information for her audience. We discuss the importance of understanding your audience's pain points and how Maria turned the most common challenges she encountered in her clinic into successful online programs, including her bestselling baby sleep program. Maria also opens up about balancing authenticity and professionalism on social media, the challenges of going viral with the wrong audience, and why she believes consistency, genuine enjoyment of the process, and giving value are the keys to success. Whether you're a content creator, entrepreneur, or parent, this episode is packed with actionable insights you won't want to miss!
If you're not creating Instagram Reels for your business yet, you're leaving money—and clients—on the table. Do you feel Reels might be the secret sauce to growing your business, but you're unsure where to start? This episode is for you! I'm breaking down why Reels should be central to your Instagram marketing strategy and sharing an easy-to-follow method to help you get started today.Plus, you'll hear a real-life story about stepping out of my comfort zone during my biggest speaking engagement to date—and how that ties into your journey as a business owner. Let's dive in and get real about Reels!What You'll Learn in This Episode:[02:30] The Power of Reels: Why Instagram Reels are the most effective content format for reaching new audiences.[06:15] Boosting Brand Visibility: How Reels help you get in front of people who don't yet follow your brand.[08:25] The Triple E Formula: Create educational, entertaining, and emotional content that connects with your ideal audience.[12:15] How the Algorithm Works: Demystifying how Instagram sorts and prioritizes content—and what that means for your Reels strategy.[17:40] Reels vs. Paid Ads: Why organic content can be just as impactful as paid ads.[21:10] Building Confidence on Camera: Overcome your fears and start showing up authentically for your audience.[25:30] Reel Success Stories: A behind-the-scenes look at how my Reels strategy helped grow my business by 84% in a year—without spending a dime on ads.[28:45] Next Steps for You: Simple, actionable tips to start creating scroll-stopping Reels today.⏭️Don't Miss This: Next week, you'll learn the seven viral Reel ideas and formulas you can swipe for your business—so make sure you subscribe to Strut It!EPISODE LINKS:Want personalized support? JOIN HOT REELS: The 12 Month Instagram Content Lab: An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you're always throwing spaghetti at the wall!)CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Apply for your FREE Instagram Breakthrough Call with Elizabeth Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields00:19 - 00:37 Welcome to Peppershock Media's Marketing Expedition Podcast00:38 - 01:18 Kristen's Bio01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content14:56 - 16:50 Welcome to the show, Kristen!16:51 - 20:12 40 Over 40 Project20:13 - 23:00 Personal Branding and Empowerment23:01 - 26:08 Importance of Authenticity in Personal Branding26:09 - 31:56 Building Relationships and Networking31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let's do this!32:42 - 34:47 Kristen's Teaching Experience34:48 - 37:04 Generating Buzz and Building a Loyal Client Base37:05 - 40:40 Future Plans and New Projects40:41 - 45:39 Balancing Work and Personal Life45:40 - 46:30 Reach out to Kristen46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today!#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy
This week Karen is joined by Liz Grech, an alumni of Karen's Artisan Perfumery Mastermind course and founder of Olentium, a perfume brand based in Malta. Liz started her career as a journalist before the birth of her son unexpectedly moved her into the world of fragrance. In this interview with Karen, she discusses her career trajectory, how it takes time to find your voice, what you can do as an indie brand to compete with the big boys and how it felt to be a finalist at the Art & Olfaction Awards in 2024. KEY TAKEAWAYS Liz had a successful career in journalism. When her son was born she began to be interested in various skin care products and how they would affect a newborn. She explains to Karen how this eventually led her into the world of fragrance. Coming from a journalistic background, Liz has a deep understanding of the importance of having a story to your fragrances. She describes to Karen how she uses classic literature, the seasons and her home in Malta to create these stories. Olentium wasn't Liz's first iteration of her business. She explains to Karen how her brand and philosophy have changed over the years and how she finally found her groove. One of the restrictions all indie brands face is access to certain materials and packaging as suppliers will not sell in small quantities. Karen and Liz discuss these challenges and some unique ways they have found to work around them. BEST MOMENTS “One of the best pieces of advice I can give is ‘know when to stop tinkering'.” “Do what you can with social media, don't think you have to be everywhere doing everything.” “The people that have opted into your email list are the ones that have said ‘I'm interested.', so don't ignore them.” EPISODE LINKS Olentium Website Olentium Instagram VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind ABOUT THE GUEST Anglo-Maltese Olentium founder Liz Grech started out in magazine journalism and digital communications. Pivoting interests over the past decade, Liz gained a diploma in organic cosmetic formulation before taking up perfumery, training both with Karen Gilbert and teaching herself through experimentation. Liz uses a high percentage of botanicals in her mixed-media perfumes, drawing first on those ingredients native to the Mediterranean where she lives. She launched Olentium to merge her life-long passion for fragrance with her desire to capture the spirit and soul of the Mediterranean in scent stories. Her perfume Bal Baroque was a 2024 Finalist in the artisan category of the LA-based Institute of Art & Olfaction Awards. Liz designs Olentium fragrances in her atelier-lab in a Maltese village house, and sells worldwide online as well as through a growing number of niche perfume stockists. ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email
No matter what level you're at in business, these 3 keys are fundamental to your success in business, and are so valid whether you're starting out or are mega successful but hit a plateau and are ready to blow it up again! Plus, there is the chance to win a 30 minute 1:1 with me, listen in to find out how! And be sure to tag me on social media so I can keep a record of your entry! The winner will be announced mid October 2024! @thebestcoachingco
In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies. With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market. Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects. In this episode, we discuss: [01:26] Howard Lim's Journey: From Digital Age to Fortune 500 [03:35] The Essence of Branding: Strategy, Identity, and Management [07:41] Case Study: Successful Rebranding of WSS [14:02] Branding vs. Marketing: Key Differences and Priorities [16:21] The Role of Personal Branding and Legacy Brands [19:25] Evolving Your Brand: Annual Iterations and Core Values [21:59] The Importance of Annual Product Assessments [22:20] Bringing in Experts for Evaluations [23:03] The Role of Advisors in Business [23:51] Staying Relevant in a Changing Market [25:43] The Value of Global Inspiration [26:56] Common Branding Mistakes [28:09] The Difference Between Generic and World-Class Brands [31:45] Strategies for Scaling and Growing Your Brand [36:06] The Branding Assessment Process Connect with Howard: Website: https://www.howcreative.com/ LinkedIn: https://www.linkedin.com/in/howcreative/
Special guest co-host Austin Dennis and Tigs, dive into a lively chat about everything from social media challenges to college football, favorite dips for game day, and even some music talk. Austin shares his experiences with viral content, and we get into a fun discussion about the upcoming LSU vs. USC game. It's a laid-back, engaging episode filled with laughs, insights, and a bit of rivalry banter. FOR ALL OF THE LATEST https://www.tigsbits.com FOLLOW US! YT - https://www.youtube.com/channel/UCQRPuTS6Z51XZy3qzuIc4Yw X - https://twitter.com/tigsbitspodcast TikTok - https://www.tiktok.com/@tigsbitspodcast IG - https://www.instagram.com/tigsbitspodcast/ FB - https://www.facebook.com/tigsbits SUBSCRIBE TO OUR PODCAST CHANNELS Apple Podcasts - https://podcasts.apple.com/us/podcast/tigs-bits/id1607132262 Spotify - https://open.spotify.com/show/2W1X6AwYzzCuj6IjHIBt9a?si=d8eac48eb70243ed Amazon Music - https://music.amazon.com/podcasts/f6e0d907-86a1-4255-8add-c48f31b6cf8e/tigs-bits
Hello friends! Today I'm discussing the importance and impact of online courses in the online education, coaching, and marketing space. You'll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life. There's a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I'll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert. If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:44 The Overlooked Asset in Online Business 02:01 Discovering Online Courses 03:13 Investing in Yourself 05:27 Creating the First Online Course 06:38 The Success of Pitch It Perfect 07:51 The Power of Online Courses 09:48 Expert Advice and Resources 13:14 The Freedom of Choice QUOTABLES: "What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?" — Julie "Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016." — Julie RESOURCES: [DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self. KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
Send us a Text Message.Do you want to learn the insider tips to mastering Amazon ads that would help you increase your ROI? Learn how to effectively apply the ICAP Marketing Funnel to maximize the impact of your Amazon ads! This comprehensive video breaks down the ICAP funnel, highlighting Impressions, Clicks, Add-to-Carts, and Purchases. Explore practical methods to boost conversions, decrease advertising expenses, and elevate your click-through rate. Whether you're new to Amazon or looking to optimize your existing strategies, these actionable tips will help you grow your brand and achieve better results. Watch now to unlock the full potential of your Amazon ads!Watch now and see how you can achieve better results with these proven techniques. Link to the video: https://youtu.be/0SYKU7i8GOs#AmazonAds #ICAPFunnel #AmazonMarketingTips #AmazonSales #AmazonOptimizationVisit https://myamazonguy.com/ICAP to get more insights on how to get high CTR and conversions to your Amazon listing→ Want us to solve your amazon account problem? Visit https://myamazonguy.com for expert assistance→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Packaging Improvement00:30 - Identifying Opportunities and Brand Analytics01:00 - Growing Your Brand and Acquiring New Customers01:30 - ICAP Marketing Funnel Explained02:00 - Practical Tip for Improving Clickthrough Rate02:30 - Enhancing Product Presentation and Keyword Strategy03:00 - Four Phases of SEO and Ranking ProductsSupport the Show.
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists. 00:00 Introduction to the PR Maven Podcast 01:05 Meet Nancy Marshall: The PR Maven 01:54 Guest Introduction: April Chavez 02:50 April's Journey: From Law Enforcement to Wellness Advocate 06:58 The Impact of Environment on Wellness 10:00 Lupus and Personal Resilience 13:20 The Power of Relaxation and Meditation 19:04 Pitchcraft: Enhancing PR Strategies 21:35 April's Wellness Principles and Public Speaking 24:44 Growing Your Brand Through Public Speaking and Social Media 28:36 Connecting with April Chavez 30:29 Conclusion and Farewell Episode is sponsored by Pitchcraft
Deal blogger Laura has spent the past 14 years growing her brand, A Frugal Chick. Today, thousands of bargain-hunters look forward to her deals, but Laura's nervous about the future of her community.Companies like Meta and Google are changing so rapidly that Laura can't rely solely on their technology to connect with her audience. In this episode, we team up with marketing legend Rand Fishkin to help Laura protect her relationship with her followers through email and SMS.Shoestring is produced by SimpleTexting, a Sinch company. Learn more at SimpleTexting.com. Does your small business need marketing help? Text us at (954) 419-3657.Here's the full presentation of ideas we shared with Laura. (Warning: spoilers!)
In this episode, I talk to Danielle Harris about all things Branding and Marketing. She share her story on how she went from marketing concrete to coaching clients to market anything Join in for a rich conversation on how to start to grow your brand using your story How that will play into your marketing. Get my new book- Pursue Your Passion Here I go live to offer FREE weekly coaching on Marketing and Growing your business on my Facebook group. If you have any questions, post it in the group, tag me and start with #question. I'll make sure it's covered at the next call. If you haven't yet, please join here: https://www.facebook.com/groups/530842205345310/permalink/680986436997552/ Download the free mini-course- Monetise Your music in 3 Days https://mailchi.mp/30abaf790345/monetize-your-music-in-3-days-minicourse To follow me on social media- https://linktr.ee/EbiOginni I help emerging middle aged part time artists to create a profitable and fulfilling music career with less time, less money and less stress. I offer a free 30 minutes strategy call to discuss ways to move your music forward Book A Call with me today- https://calendly.com/ebioginnimusic/30min?month=2023-01 If this has blessed you- please share with your friends and tag @ebioginnimusic
How do you strike a balance between building your brand and staying true to yourself? I'm sharing a replay of a live conversation with Storyteller and Brand Strategist Chris Ward Jr for a conversation on how to craft engaging content that resonates with your audience, whether you're a 9-to-5 professional, an entrepreneur, or a content creator on the rise.We'll be analyzing the communication styles of political pundit Candace Owens as she looks to build a following in the Black community. Is she a strategic communicator or is she intentionally triggering her audience? We'll break down her methods to understand the influence of provocative communication.Then we break down a new video platform that has emerged in the digital streets. LinkedIn's new video feed has caught everyone's attention with its new TikTok style video feed. Will provocative posts dominate or will authenticity win?Sign up for alerts about our next live event and how you can join us in the backstage here: https://norby.link/c5YDwuCHAPTERS:2:44 - Introduction to Authenticity4:58 - Defining Authenticity6:49 - Understanding the Game of Branding11:38 - Strategies for Rebranding17:40 - Living Authentically18:30 - Candace Owens's Marketing Strategy24:05 - Establishing a Value System27:54 - LinkedIn Video Strategy33:13 - Balancing Authenticity and Brand Growth34:26 - What Is The MVP Concept46:06 - How To Grow Your Audience Engagement 47:10 - Viewer Comments Segment48:53 - Podcasting Across Platforms51:11 - Key Takeaways52:15 - Advice for 9-5 Workers54:40 - Tips for Entrepreneurs57:40 - Guidance for Hybrid Professionals1:04:02 - Preview of The Working While Black Show
Join me as we venture into the future and examine the upcoming business trends for 2024. Listen as I reveal 13 significant market trends that I believe will profoundly impact businesses. We discuss everything from effective branding in an increasingly competitive online space, the rise of AI, and the significance of client satisfaction to the need for keeping updated on market demands. This is a goldmine of insights for business owners seeking to excel in the future. The conversation continues as we look at how AI is revolutionizing industries, especially media and education. I talk about the changing roles of editors and course creators and how they must evolve to stay valuable in the market. We also explore the potential shift in marketing strategies and the increasing use of AI and automation in marketing. Furthermore, we discuss the increasing complexity of social media and the future of marketing, with a focus on video content, email marketing, the rise of TikTok, and the power of influencer marketing. Finally, we examine the current market state and its impact on businesses, the importance of focusing on client experience, and the future of hybrid business models. We also look at how the COVID-19 pandemic has influenced the business world, leading to a surge in demand for in-person connections and experiences. We close the conversation by exploring the importance of adaptability in business success and how businesses can identify and monitor the latest trends to stay ahead. It's a must-listen for anyone looking to succeed in the ever-changing business world. (0:00:16) - Business Trends for 2024 (0:12:28) - AI's Impact on Editing and Marketing (0:25:56) - Marketing Challenges and Business Fallouts (0:36:12) - Relationships to Social Media and Growing Your Brand (0:42:33) - Selling the Client Experience (0:49:48) - Business Culture and Online Engagement Shifts (0:58:00) - The Importance of Adaptability in Business (1:03:55) - Identifying and Monitoring Business Trends To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.
In this episode of Business Brain, Shannon Jean and Dave Hamilton share strategies for building a social media following. Shannon's success story of growing from 500 to 5,600 genuine followers in 90 days highlights the power of organic growth. We discuss joining growth groups, engaging authentically, and the significance of […] The post Growing Your Brand on Social – X and Beyond – Business Brain 542 appeared first on Business Brain - The Entrepreneurs' Podcast.
In this eye-opening episode of the How to Sell Online podcast, Alison J. Prince and e-commerce expert Brian Bowman delve deep into the Amazon marketplace, sharing their firsthand experiences and valuable insights. From the highs of effortless sales to the lows of unexpected shutdowns, they explore the intricate balance of leveraging Amazon for business growth without falling prey to its pitfalls.What You'll Discover:The Realities of Selling on Amazon: Alison and Brian kick off by sharing their personal journeys with Amazon, highlighting the volatile nature of relying solely on this platform. They discuss the crucial difference between being an Amazon seller and building an independent, brand-focused business.Pros of Amazon Selling: Ease of entry, vast customer reach, and the convenience of Fulfillment by Amazon (FBA) make Amazon an attractive channel for many entrepreneurs. However, they caution against seeing it as the be-all and end-all for e-commerce success.The Cons – A Cautionary Tale: From hijacked listings to high fees and the lack of customer data, the downsides of Amazon selling are laid bare. Brian and Alison emphasize the importance of diversification and owning your customer relationships to safeguard your business.Building Beyond Amazon: The duo advocates for using Amazon as just one of many income streams. They share strategies for building a resilient brand that thrives across multiple platforms, ensuring stability and growth in the ever-evolving e-commerce landscape.Expert Tips and Strategies: Beyond sharing their experiences, Alison and Brian provide actionable advice on how to optimize product listings, understand Amazon's search dynamics, and use customer feedback to innovate and improve your offerings.This episode is a must-listen for anyone looking to navigate the complexities of selling on Amazon while building a sustainable and diversified online business. Tune in to gain the insights you need to make informed decisions, maximize your e-commerce potential, and ultimately, because you can, live your best business life.Remember, the goal is not just to succeed on Amazon but to create a robust business that thrives in any marketplace. Join Alison and Brian as they guide you through the jungle of Amazon selling and into the clear path of true entrepreneurial freedom.Connect with Bryan:On his website: www.ecomunderground.comConnect with Alison:On Facebook and Instagram: @alisonjprinceLearn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/Join the Print Sprint at https://theprintsprint.com
Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can ignite social media buzz.We'll delve into success stories where UGC has propelled businesses forward and discover how hosting events with an eye for user-generated content can create social proof that lasts the whole year round. Ever thought about adopting a 90% UGC approach? Kathryn and Neal weigh the possibilities.Together, we'll explore step-by-step strategies to encourage and leverage UGC, from encouraging pre-event hype to creating an Instagrammable ethos. Kathryn's got the tips you need to ensure your content aligns perfectly with your brand voice, whether it's through manual curation or tasteful influencer partnerships.Stay tuned as we discuss the power of branded hashtags, engaging with your community, and the real-world benefits seen by businesses that have adopted Kathryn's approach. Be ready to revolutionize the way you think about content creation, build stronger relationships with your customers, and fuel growth through this often underutilized resource.So get set to be inspired, take notes, and transform your digital marketing playbook—right here on Your Digital Marketing Coach!AI TOOL LINKCastMagicGUEST LINKSFollow Kathryn McCauley on InstagramCheck Out Kathryn's WebsiteLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
When life forces you to pivot, incredible things can happen. In fact, John Schuchman went from losing his W-2 job in 2019 to creating a 6 figure business in real estate in just twelve months…with no advertising, no cold calling, and no pitching. And on top of that, 100% of his clients have left him a positive review. Tune in and learn his top secrets for getting people to know, like, and trust you through organic social media. Best Moments 02:02 From Employee to Entrepreneur 07:01 The Power of Your Personal Brand 16:55 Fearless Social Media Presence 23:58 Bucket List Wanderlust 24:47 Connecting Beyond the Screen
Sustainable Coaching Podcast | How To Start A Coaching Business
In this episode of the Sustainable Coaching Podcast, in an exciting episode released on International Podcast Day, host Marilyn West delves into the compelling reasons why coaches should seriously consider launching their own podcast in 2024. We explore the strategic advantages of podcasting to enhance your authority, repurpose high-performing content, and amplify your personal brand in ways that social media platforms can't match. Listen in to discover how podcasting enables you to connect with a global audience and how it provides a unique opportunity to get vulnerable and build trust with your ideal clients. We also share insights into the cost-effective aspects of starting a podcast and discuss the potential for exponential growth in your coaching business. In this episode, you will learn: why should coaches embrace podcasting in 2024? What are the key benefits of repurposing content through podcasting? how can this medium help you build a more authentic and successful coaching brand? Enjoyed the podcast? Show the love by leaving a review. Are you ready to scale your coaching business sustainably and confidently? Let's Connect Join the Bootcamp | Join the Community | Instagram | LinkedIn
Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
Well, it's here! My first episode with a guest! And this one is special.Today's guest is Jess Ponce, Jess is not only a great speaker, author, & brand coach, but he's also a friend with a direct connection to my book! Listen in to find out how. Here's what you will learn in this action packed episode FULL of good brand advice for a business of any size:What is your brand and how do you define it?The difference between large and small brands How to be confident when speaking about your brandHow social media can help grow your brandHow to properly partner with larger brands How body language affects your public persona How Jess defines the "A-Factor"The celebrity that Jess admires for her body language opennessEveryone is a celebrity according to Jess and he will tell you whyWhat 3 points you should always have in mind when presenting your brandMy own AHA moment of the interview and it centers around niching downDOWNLOAD: Discovering Your Company's Values (Branding Step 1)Renowned globally for his brand communication expertise, Jess Ponce III is a media coach for anyone promoting a brand.Industry giants who seek Jess for his custom coaching have included Lucasfilm, Disney, LinkedIn, Ritz Carlton, and BNP Paribas. Armed with deep media experience that includes production and programming for ABC, Warner Bros., MTV, and more, Jess is the creator of the trademarked A-Factor, a brand empowerment process that teaches the Art of Authentic Self Promotion.A gifted speaker and a nationally known commentator on body language and celebrity culture, Jess is the president of JP3 Global Media, where he empowers business leaders and subject matter experts to project brand influence with confidence and authenticity on-air and in-person.Jess Ponce's website: https://www.jp3globalmedia.comInstagram: @jessponceJ Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...
★ Join Our Investor Club ★ https://forms.gle/AEpWgPg7krd8YzPU8Want investment opportunities that align with your goals? At Birch Prosper, our team considers your unique criteria to identify the best opportunities. Let's start the conversation! Just go to: https://calendly.com/birch-prosper/intro-meeting-15-min-clone --About the guest:Brooke uses her 20+ years of sales and marketing experience in corporate America, along with her educational and team-sports background, to build her active real estate portfolio. She is on a mission to financially empower women and marginalized communities where they work, live, and play through investing. Brooke is passionate about health and fitness, travel, female empowerment, and fighting injustices. She and her husband, David, live in Northern California with their four daughters and dog Bella.Connect with Brooke: Instagram: https://www.instagram.com/brooklynn0719/Facebook: https://www.facebook.com/brooke.ceballos.7Episode Highlights:✔️ Why it's important to be self-motivated, self-driven, and relentless about your goals!✔️ The impact of investing in yourself✔️ A cool hack to audit—and take control of—your expenses✔️ How to build your brand by sharing professional, personal, and lifestyle posts✔️ Identifying which mentorship group adequately fills gaps in your educational journey
In today's Creator Ave, Nicky and Moose dive deep into the controversial topic of working for free. Is it a strategic move to grow your brand or just a waste of time? Tune in to discover the pros and cons, and how it can potentially lead to bigger opportunities. Watch the full episode by clicking here.
Award-winning brand growth strategist Brianna Régine Walston shares tips for building your company's awareness, credibility, and revenues
It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time? Focused and strategic marketing isn't actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front loaded. You set yourself up correctly, and every marketing effort after that is significantly more effective! But too often authors start marketing before they fully understand the bigger picture of why they're doing what they're doing.Our goal for this episode is to have a candid chat about the differences between marketing with the goal of simply "doing marketing" and marketing in ways that connects with readers and actually help you build a successful brand. Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers!Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast
On today's Motivation without the Hype Speech, Gez shares how consistency can be helpful when growing your brand in business! Here we go... For more go to: www.gezperez.com/podcast-showAccess your FREE resources:https://www.gezperez.com/motivation-app-free-resources Join our Facebook Motivation without the Hype Community - https://www.facebook.com/groups/245093902611604Listed 4 in the Top 10 Podcast of Australian Motivation Podcasts - Check it Out -https://blog.feedspot.com/australian_motivational_podcasts/Listed 4 in the Top 20 Podcast of Australian Inspirational Podcasts - Check it Out - https://blog.feedspot.com/australian_inspirational_podcasts/Support the showThank you for listening and we value your support on our podcast show. For events/ collaboration/ media - send us an email at teamthrive@gezperez.comFor sponsorship opportunities and business shoutout promos - send us an email at teamthrive@gezperez.comMore information: https://gezperez.com/about
How can you shift your mindset to embrace challenges and leverage them to grow your business?Joining me on the podcast today is John Anderson, who initially focused on retirement and finding a way to buy back his time before he met Neil. His experience with Voltage has been a challenging but fulfilling journey, where he has learned a lot about creating a long-term impact. John has always had an entrepreneurial spirit, which prompted him to switch to a business degree after leaving the military. John and his wife have come a long way in the past year, and he looks at obstacles differently now, viewing them as opportunities to learn and problem-solve. With Voltage's coaching, John hopes to release more products to the market and diversify his revenue stream in the next 12 months. Being a business owner has its challenges, and John has learned to control his emotions and focus on learning from obstacles. [00:01 - 03:45] Scaling Income through E-commerce and Overcoming Obstacles[03:45 - 07:22] John's Journey to Buy Back Time and Build a Thriving Business[07:22 - 11:00] The Challenges & Goals for Growing Your Brand[11:01 - 14:54] Wrapping Up! Key Quotes:“Just keep pushing forward. Just keep moving the ball down the road or the hill. Eventually, it'll gain momentum.” - John Anderson Let's get connected!You can find me on LinkedIn, Instagram, Facebook & Youtube. Head to Voltage Digital Marketing to boost your brand and sales exposure!If you liked the show, please LEAVE A 5-STAR REVIEW, like, and subscribe through your favorite streaming platform!
Cynthia Pong is the Founder and CEO of Embrace Change. Cynthia is a nationally recognized, award-winning, NYU-trained lawyer turned career coach whose passion is helping women of color realize their ambitious career goals. As a career coach for women of color, speaker, author, and thought leader in the professional development field, Cynthia offers a range of services, including coaching, consulting, and workshops.Embrace Change is a career coaching and consulting firm that specializes in working with women of color. It is Embrace Change's singular mission to get all women of color across the industry the money, power, and respect that they deserve in the workplace. The Embrace Change team is an all-BIPOC team of career and executive coaches, with areas of expertise ranging from negotiation to leadership to entrepreneurship. Connect with Cynthia on LinkedIn: https://www.linkedin.com/in/embracechangenyc/Visit Embrace Change's Website: https://www.embracechange.nyc/On This Episode, We Discuss…Transitioning From Being a Public Defender to Career CoachBest Practices to Advance Your Career & Grow Your Professional BrandReclaiming Control of Your Brand's Narrative
In this episode we showcase some of our most popular guests from 2022 and highlight their answer to the question I ask at the end of each episode: “What parting piece of advice would you give a Bombshell: a bold, brave, unwaveringly confident woman in business?” Tune in to hear the wisdom for the following episodes: Personal Development Cannot Happen Without Personal Disruption with Pauline Nguyen (120) Personal Growth as the Path to Personal Power with Annie Holcombe (148) Creative Careers: Making a Living with Your Ideas with Jeff Madoff (142) From Impoverished Immigrant to Successful IT Bombshell Business Owner with Alejandrina Aguilar (156) Surviving and Thriving Through an Economic Downturn with Tom Park (139) The 5 Step Formula to Moving Past “Failure” with Tiffany Napper (138) The Magic of Surrender with Kute Blackson (154) Up Your Leadership Game with EQ with Kathleen Riessen (136) Growing Your Brand with a “Wow” Factor with Robin Craigen of Moving Mountains (147) Where Business Strategy Meets Economics with Dr. Mary Kelly (133) Get Out of My Head with Andrew McConnell (127) Gender Equity and Empowering Women with Jane Finette (124) Money Mindset Madness with Chana Mason (119) We can't wait to record some new episodes with the amazingly talented guests we have lined up for you. Tune in on the website, on your favorite listening app or check it out on YouTube! Learn more about your ad choices. Visit megaphone.fm/adchoices
Secrets to Mastering Real Estate Investing While Growing Your Brand with Special Guest: Whitney Sewell In this podcast, we are going to teach you how to build a successful brand, podcast and real estate investing business while giving back to the community. By following my step-by-step process, you'll be able to create a profitable business that makes a positive impact on the world. This business is perfect for people who want to give back to their community and work together to make a difference. I'll teach you everything you need to know in this podcast, so be sure to listen it to the end! https://vinneysbizcard.com/ https://www.linkedin.com/in/whitney-sewell/ To book a call with Vinney - https://calendly.com/vinneyc/20-minutemeeting Check My Youtube Syndication Made Easy Playlist: https://youtube.com/playlist?list=PLScLZVLRRHlgC6El-_i-DcUR_52BFD8Eq Don't forget to head over to iTunes to subscribe, rate, and leave a review. It's very much appreciated. https://podcasts.apple.com/us/podcast/syndication-made-easy-with-vinney-smile-chopra/id1473126675 ------------------------------------------------ Claim your FREE copy of The #1 Top Seller in Commercial Investing: https://vinneychopra.com/freebook/ Vinney's Facebook: https://www.facebook.com/VinneyChopra Vinney's Linkedin: https://www.linkedin.com/in/vinney-smile-chopra/ Vinney's Instagram: https://www.instagram.com/vinneychopra/ Vinney's TikTok: https://www.tiktok.com/@vinney.chopra Learn more about Vinney: https://vinneychopra.com/ Learn more about investing with Vinney: https://vinneychopra.com/invest/ Apply for Mentorship: https://apartmentsyndicationmadeeasy.com/academy2022/ About Vinney (Smile) Chopra: Vinney is a real estate investor, syndicator, International best-selling author, host of 4 podcasts, multifamily educator, mentor, dedicated husband of over 40 years and father of 2 children-Neil and Monica, residing in Danville, California (near San Francisco) for 40+ years. Vinney came to this country with only $7 in his pocket and a dream. Vinney has now built a portfolio of over 7,500 units amounting to over $800 Million in the multifamily, senior assisted living and hospitality arenas. He is passionate about helping others achieve financial freedom and giving back to our seniors who have given us so much. ------------------------------------------------
In this episode, we are joined by my old friend Jeff Dudan for a conversation about the value and power of franchising your business. Jeff shares his journey from the football field to the franchising field while giving listeners some sage wisdom about leadership and growth along the way. Jeff is a franchise executive with 25 years of experience founding, building, operating, and ultimately exiting a national franchise brand. Jeff is a published author, Podcaster, Forbes contributor, speaker, and consultant to emerging brands. Jeff's journey as an entrepreneur began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. As a leading national restoration franchise, AdvantaClean became a strategic partner with St. Jude's Children's Hospital to support families in need. In January 2019, AdvantaClean was acquired by Home Franchise Concepts (HFC) to create a combined network with over 1,700 franchise territories operating in 11,000 cities in the U.S., Canada, and Mexico. After selling AdvantaClean Jeff created Dudan Partners, the capital partner to HomeFront Brands and others, they invest capital, provide expertise, and offer services that enable people to join, buy, build, or expand franchise systems. Dudan Partners operates select franchise brands and offer an array of complimentary services that create franchise start-ups, outsource franchise sales, and implement growth strategies that drive explosive growth. Topic Include: How The Franchise Model Works Balancing Risks Versus Rewards Leading Through Personal Values The Unique Needs of Franchise Companies Tips for Growing Your Brand Jeff's Experience on Undercover Boss Understanding Regulations In Franchising The Importance of High Standards Connect With Jeff: Website: https://jeffdudan.com/ Linkedin: https://www.linkedin.com/in/jeffdudan/ Podcast: https://jeffdudan.com/podcast/ Dudan Group: https://www.dudangroup.com/founder Facebook: https://www.facebook.com/JeffDudanCEO/ UnderCover Boss – Season 8 https://vimeo.com/327114597 Education / Private Equity www.dudangroup.com HomeFront Brands https://homefrontbrands.com/ LIVE! Territory Checks https://www.homefrontbrands.com/consultant-portal Thrivemore Brands https://www.thrivemorebrands.com Dudan Podcasts https://www.dudangroup.com/podcasts Dudan Testimonials https://www.dudangroup.com/testimonials Follow John: Instagram: https://www.instagram.com/johncerasani TikTok: https://www.tiktok.com/@johncerasani LinkedIn: https://www.linkedin.com/in/johncerasani For More Info on John's Book: https://2000percentraise.com/ More 2000 Percent Raise Episodes and Content: https://linktr.ee/2000percentraise Produced by: https://socialchameleon.us More on Jeff: Jeff Dudan is the CEO of Homefront Brands, a platform of property service franchisors as well as Chairman of Dudan Group, the capital partner to HomeFront Brands and others. Dudan Group invests capital, provides expertise, and offers services that enable people to join, buy, build, or expand franchise systems. Jeff is the author of “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions”, a Forbes contributor, sought after speaker, and consultant to emerging franchise brands. Jeff served YPO as Chapter Chair of the Southern Sands Chapter, and IFA Franchisor Forum as a member. Jeff's journey began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. With 240 locations, AdvantaClean became a national strategic partner with St. Jude Children's Research Hospital and was acquired by Home Franchise Concepts January 2019.
Joshua B. Lee, known as “The Dopamine Dealer of LinkedIn,” is the Founder and CEO of StandOut Authority, a company that helps business owners and influencers create a strong personal brand, grow their influence, and create unique opportunities. At the age of 24, he seemingly had it all. Despite his achievements, deep down, he felt empty and depressed. His identity and self-worth were tied to his bank balance, and his relationships with others had become purely transactional. It was clear to Joshua that he needed to start over and move in a new direction. He knew that he could always make more money. But he could never buy back time. That decision led to StandOut Authority, where he reinvented his career and found purpose by helping people create authentic and genuine relationships. In today's conversation, we discuss the importance of prioritizing meaningful connections with others, why LinkedIn is such a powerhouse social network if you know how to use it, and the power of seeing the positives even in failure and disappointment.Free GiftHe's sharing his free PDF report, How To Rock Your LinkedIn Profile, which outlines some simple, yet very powerful tips to help you stand out and make a great first impression on LinkedIn.To get access to this gift, visit LifestyleInvestor.com/115Want the Full Show Notes?To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit LifestyleInvestor.com/115Get the Lifestyle Investor Book!To get access to The Lifestyle Investor: The 10 Commandments of Cashflow Investing for Passive Income and Financial Freedom visit LifestyleInvestor.com/bookRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, Stitcher, Castbox, Google Podcasts, iHeart Radio, or wherever you listen, so future episodes are automatically downloaded directly to your device.You can also help by providing an honest rating & review. Reviews go a long way in helping us build awareness so that we can impact even more people. THANK YOU!Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Digital Marketing Secrets ( A Beginners Blueprint) Nehemiah “Neo” Davis, has been able to do what few people have been able to do : build a multi-million dollar enterprise through the power of Digital Sales, Internet Marketing, and helping others unlock their greatness. The Internet has no shortage of opportunities and those who are able to take action will reap extremely lucrative rewards! In this episode Neo will give us the game on what it takes to become a digital marketing millionaire. In this episode we'll uncover : - Growing Your Brand and Business Through Using Informational Marketing : How to create solutions for others with the information that comes easier to you and how to be authentically yourself while doing it. - Funnel Financials & Evergreen Products : Why having a funnel is the key to offering your products and services, and how to create solutions for others and package them as products to sell indefinitely. - Mastermind Millions : What to look for in a mastermind as you seek to build community with others, get the information you need to get to your next level, and unlock your personal, business, and mental development. - CEO Culture : Why the WAY OF THE CEO and ownership is the future for melanin millionaires. Text 407- 737- 0060 Free Course to have access to NEO's top launch strategy course And text “Inner Circle “ For more info on his Inner Circle Mastermind Connect w/ NEO ON IG : https://www.instagram.com/neodaviso Join the Melanin Money Experience today: https://melaninmoney.com/join/ Get unlimited access to all of our Masterclasses here : https://melaninmoney.com/financialflix/ Take your financial advisor wherever you go with POCKET ADVISOR: https://melaninmoney.com/pocketadvisor/ Follow the Melanin Money brand on Instagram https://www.instagram.com/_melaninmon... - Connect with George on Instagram https://www.instagram.com/georgeachea... - Connect with Carter on Instagram https://www.instagram.com/cofield_adv... - Connect with Jacqueline on Instagram https://www.instagram.com/jacquelinep... Website: http://nehemiahdavis.com/ Circle Of Greatness Academy: http://nehemiahdavis.com/circleofgreatnessacademy/ ★☆★ SUBSCRIBE TO NEO'S PODCAST NOW ★☆★ iTunes: https://apple.co/2Eoyqbm Spotify: https://spoti.fi/2DZmPOl Pod Bean: https://neodavis.podbean.com Google Play: https://bit.ly/2No0PBe Stitcher: https://bit.ly/2H0lEBi ★☆★ SUBSCRIBE TO NEO'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/channel/UCWzNlC-0FQVelSKLlUoj71g ★☆★ CONNECT WITH NEO ON SOCIAL MEDIA ★☆★ Instagram: www.instagram.com/neodaviso/ Twitter: https://twitter.com/NeoDaviso/ Facebook: https://www.facebook.com/nehemiah.davis.7 Youtube: https://www.youtube.com/channel/UCWzNlC-0FQVelSKLlUoj71g LinkedIn: https://www.linkedin.com/in/nehemiah-davis/ ★☆★ WANT TO OWN NEO'S BOOKS? ★☆★ Turn Your Passion Into Profits https://app.convertkit.com/landing_pages/302579?v=6x Step Into Greatness http://nehemiahdavis.com/contact/
Episode Summary: In this podcast episode, Eric "Pacinos" Roa and Mauricio Londoño join Alex Quin to discuss tips on growing a personal brand. The conversation covers a range of topics including the importance of bringing enough value to the table, the role of social media in personal branding, and how to stand out from the competition. They also share their own personal experiences and advice on growing a personal brand.Eric Roa is a celebrity barber, entrepreneur, and the founder of Pacinos; a line of men's grooming products. He is also a popular social media influencer with over 700k followers on Instagram.Mauricio Londoño is a Latin content creator and podcaster, whose name you might recognize from his work on the podcast Checking con Mauro! Mauricio interviews entrepreneurs, digital nomads, and other interesting people from around the world.Wisdom Nuggets: 1. If You Don't Ask, You Might Miss OpportunitiesAsking questions is essential if you want to learn and grow. It can also help you identify opportunities that you might have otherwise missed. And it can also open doors to new and exciting experiences.2. Bring Value To The TableIf you want people to take notice of you and your brand, you need to make sure that you're bringing enough value to the table. This means offering something unique and valuable that others can't or don't offer.3. Be A Big ObserverOne of the best ways to learn and grow is to be a big observer. This means paying attention to what's happening around you and taking note of what works and what doesn't.4. It's All About RelationshipsBuilding strong relationships is key to growing a personal brand. These relationships can be with customers, clients, colleagues, or anyone else that you interact with.5. Feeling Down? Do Something FunWhen you're feeling down, it can be tough to get motivated to work on your brand. But one of the best ways to get out of a funk is to do something that you enjoy. This can be anything from reading a book to going for a walk.Podcast Outline: Alex : (00:41) What's up everybody? This is Alex Quinn and you're listening to the Hustle Inspires Hustle podcast. On today's episode, we have two very special guests, Eric, better known as Pacinos, and Mauricio Londono.Mauricio: (00:55) Thank you very much for the invitation, bro. Alex : (00:57) No, man, Thanks for being here. I've, I've been wanting to do this with you and with you for quite some time and I'm glad we're, the three of us are here Alex : (01:22) And that's when you introduce me to, to Eric and dude, I love what you have going on, man. Appreciate you have a serious track record. Just to give everybody a little bit of background, Eric is an entrepreneur, and Mauricio is a content creator.Alex : (01:35) He's in the entertainment space, he's worked in radio. He's extremely known because of his podcast. And I seriously look up to the content he creates. So it's honestly an honor to have him here. We're used to all used to speaking in Spanish because of our Spanish audience.Alex : (01:56) This is one of your creations, man. Wonder if we talk about this a little bit? Eric: (01:58) Absolutely. So this is basically just years of being a barber and understanding all the different hair types and hair textures. And then me basically just branching off from the barber shop and saying, You know what? I wanna come out with my own line of hair products.Alex : (02:46)I like that. So there's a lot of you that are watching, but there's a lot of you that are listening. If you're listening and don't know what we're talking about, We're sitting in front of some men's grooming products by the name of Pacinos.Alex : (03:37) Hey, so talk to me about your, your days before this.Eric: (03:49) So basically I started off as a barber, Well, let me take you a little bit farther back. Okay. Again, I know I look like I'm 21, but I'm not 21. I'm actually 22 nowEric: (04:07) That's awesome. Columbian power. If anybody has any Latin parents, you know, parents hate to pay the electric bill. Right. So like living in sunny south Florida, it was like hot and I'd be in the bathroom cutting my hair like for three hoursEric: (05:17) Was a little, I had just got out of the Navy. I was 22 years old. Okay. 22 years old. And, uh, looking for a job like bro, to be honest, it was like I got out and I couldn't find a job. Like I was looking in the newspaper and finally said like, shampoo assistant.Eric: (05:29) And I was like, Excuse me, hairstyle assistant. So I thought I was gonna go in there and cut some hair. He was like, Nah, nah, you're gonna be in here washing all these heads. And I was like, Oh my God. So I was there trying to be like the best shampoo boy you could ever like meet because I was only getting paid $5 an hour.Eric: (06:01) Yeah bro. I was like, man, this guy's really making some really good money, you know, doing haircuts. Right. And that's when I said, You know what? Like I need to just one day open up my own shop and, pretty much, you know, have the same model.Eric: (06:35)And I discovered the pomade they were using loud on the West coast. And, um, a lot of it was more wax not so water-soluble. Now, you know, there are a lot more pomades that are water. So water is soluble. And that's when I said, All right, I'm gonna get with a chemist and start formulating my own products. Alex : (07:00)There. Yeah. Cuz it's part of the process too, like Absolutely. Did you get a chance to open your barbershop or you worked outta a barbershop and learned then maybe did cuts like on, on a one-on-one basis, private cuts? Or how did that work? Eric: (07:11) So, so good question. So basically I started off as a, actually, I started out a salon first cutting hair. And then from there, I went to another salon. And then while I was in that salon, I literally just started going to the nightclubs and I would shake the hands of all the owners and ask 'em, Hey, listen, I wanna cut you here for free.Alex : (08:55) So yeah. Essentially what I'm hatching from that is that you bring value to the table. So like you, you know, you need something and you know who you need to reach out to. Yes. But you reach out to them and you already bring value to the table. Eric: (09:10) Yes. One hand watches the other. And it's all about just understanding. It's like anything in business, you have to understand first about, you know, what's your niche? You know mm-hmm. like, what, what is it that you're good at?Eric: (09:31) And those are the people that don't mind spending a little bit of money. Yeah. You know, so for me, it's almost like, all right, do I go for that or do I go for the guys that like, you know, with all due respect, maybe they're, you know, they have a different interest and they don't really care about their hairstyle.Alex : (09:58) Right. And you know, it's interesting that, that you, when you were working at the salon, you did it with Pride and you wanted to learn because you know, in salons there you're more used to seeing these types of products, especially back in that day. Right? Alex : (11:06) So you, you, started off in Columbia, How far back Mao Mauricio: (11:10) In 1993? I started as a, I was born in 1993. Yeah. Mauricio: (11:18) I started as an assistant, you know, for, the DJ. And they, they only, you know, let me in, in, in the studio. And, and that's it. They, don't allow me, to talk on air or, you know, just answer the phone. And people requested songs.. Alex : (12:14) It was very different back then. There's no computer where you go, All right, let me put this song or mix it in. You actually have to put the vinyl on.Mauricio: (13:07) But, you know, I, I was, I'm surprised that I was making content without knowledge, you know? Yeah. Right. Zero-knowledge. And, and I'm impressed about that because nobody, you know, I, I, I was burning a little town, you know, with no radio stations, no opportunities.Mauricio: (13:57) My passion for the music, you know, takes me to the radio to, to start listening to the radio. Right. And then, uh, I, I, I used to listen like 10 hours per day. I was obsessed.Mauricio: (14:24) I used to listen to, you know, the late night shows until 4:00 AM you know, imagining things, because radio is the theater of the sound. Right. And yeah, One day I used to, I was thinking, why don't I Look for a job in the radio? Okay. Yeah.Alex : (15:53) Somebody with hunger. Yeah. And that's probably one of the best people you could bring to your team. Honestly. It is. Alex : (16:22) So, bro, how did that evolve into what you do now? Why don't you talk to us a little bit about what you do now, your podcast?Mauricio: (16:38) Yeah. Yeah. I love to have deep conversations with, you know, interesting people. Mm-hmm. , I, I'm not pursuing only artists. You know, I, I, most of the time I'm, I'm interviewing artists because, you know, I, I'm in the, into the music industry. But my goal is to talk with, you know, actors, you know, entrepreneurs, you know, like you.Alex : (19:35) You guys wanna know something interesting, right? Because my main thing, I'm a digital marketer. Okay. So, companies pay me to run their ads and make them money, whether it's products or services. Yeah. So naturally, I post a lot of content online about digital marketing, or I consume a lot of content online about digital marketing. Alex : (19:50) And check this out, the hashtag digital marketing in English. Right. On Instagram. And, and YouTube. And TikTok specifically has fewer posts and reach than hashtag marketing, In Spanish. In Spanish. So there is an explosion of Latin content, specifically in the marketing world. Alex : (20:43) Let's talk a little bit about how you guys came together on that, on, on that podcast and how you, how you're essentially a supporter and sponsor of, of, of Mau a show. Yeah, absolutely. So, checking with Maido, Eric: (20:52) So I was in Las Vegas, I was actually out there for the Latin Grams week. Mm-hmm. . And, uh, we were also, the same thing, doing an activation, cuz I'm always big on just marketing.Eric: (21:38) And I'm the type of person, I always like to invest into people. I'd rather invest into people first before I invest into anything else. Because for me it's almost like, alright, again, I rather go to war with people.Alex : (23:13) You guys are very connected. You get, you're in every event ever. Like everEric: (23:22) Listen, at the end of the day, for me, it's always been that way with me. It's like, you know, like ma like what he was just talking about the radio station.Eric: (23:32) If you just crack the door open a little bit for me, I'm gonna find the way to get Eric: (23:36) I'm, I'ma find the way to get in there. And again, it's like, you know, I just feel like with anything like, you know, I've worked with different artists and stuff like that, like, you know, top tier artists, like people like Puff Daddy, Jay-Z, Nas, and that's one thing, you know, I'm a big observer. Alex : (24:27) When I was younger, I was trying to figure out ways to get in. How do I communicate, how do I bring something to the table?Eric: (26:08) So yeah, before I got into the products and stuff like that, as a barber, ironically enough, like just networking, you know, I met this gentleman by the name of Curtis Smith.Eric: (28:13) We did a whole tour with me, him, and Snoop, where we literally did 30 cities in Europe and I would just like his barber. Eric: (31:10) Yeah. I was like, yo, this just got real. Like, I'm not going out to like, yo, I gotta figure this out. So I started going to production. I was like I started to get on my Puff Daddy. I was like, yo, where are the outlets? I was like, I need an extension card. Eric: (34:08) Artists would just come to his house and I'd be there like, Hey, can you cut up this guy? You know, can you cut up this guy? And it's like, all right.Alex : (34:29) What was the catalyst? Right? So you're, you're, you're, you're hanging out with all these guys, you're doing business with all these guys. Alex : (36:33) What was the first product of Pacinos?Eric: (36:34) My Pomade Yeah. And then the matte. Yeah. The pomade was, again one of the biggest reasons because it used to work on me, and then all of a sudden when I found out there was a matte paste that would still give you a hold but wouldn't give you like that shiny look.Alex : (37:32)Did you start selling first before you were a rockstar? Eric: (37:39) Well here's the thing. It's like for me it's like I've always just felt like if I push, if I pushed this brand enough, somebody's gonna take notice. Eric: (38:33) And so doing that, I caught the attention of a gentleman that basically sells to Target.Eric: (40:22) Yeah. And I told him, I said, Well, everybody keeps telling me like 75% of the shoppers that target is women, so how are we gonna win that space? And he was like, What you're doing, there's a need for it. It'll happen. Yeah. And sure enough, he had just got that position to be able to pitch like that.Alex : (41:53) So the question for you, for somebody at home that's watching this, and this is heavily inspired by, by your story, Eric, what are a few things, maybe a handful of things that you recommend to somebody who's looking to start a consumer package brand that wants to get out there? What are the, like the pillars that they should have like locked in before they even consider maybe doing an approach to one of these big retailers? Eric: (42:16) That's a good question. I'd say the first thing is to understand, really understand what you're trying to sell. Mm-hmm. , that's just number one. Alex : (45:43) Yeah. So what I'm catching from everything you're saying is to have a quality product, understand who you're selling to, and why they're buying. Yep. Create great content. Absolutely. Understand that social media is important, right? Yep. What else am I missing? Ads. Ads, Right? Understand marketing, Alex : (47:33) I love how you guys support each other. I fuck with that. Eric: (50:18) I'm just a firm believer of like, you take care of those people who take care of you.Alex : (53:47) Question, how long has this been, how has this brand been alive? Eric: (53:51) I'd say since 2012. Mm-hmm. It's been, uh, 10 years now since we started it. But I'd say our biggest break was probably like in 2016 when we got on target.com.Alex : (54:28)Now to finalize, you're in all these great locations. Do you have anything on your wishlist of anything, anywhere you would like your products to ultimately be? Eric: (54:39) I'd say probably just, I wanna tap into Asia. Well, we actually got into Asia. We were in Aloft stores and there's another store called like in Japan. Alex : (55:08)I love learning from guys like you. Like, you know, it's, that's why I do this podcast, you know, people are learning with me so whoever's listening right now watching, they're learning from what you're talking about. Alex : (58:31) First of all, make sure if you speak Spanish and you like entertainment, you like content, you like anything related to the entertainment industry, check our Mauricio.Alex : (59:30) All right y'all, this is hustle inspires hustle. We're in Miami today, honoring Pacinos and honoring these two great guys!Power Quotes: Alex : (16:17) “Hard work beats talent. When talent doesn't work hard.”Eric: (23:32) “If you just crack the door open a little bit for me, I'm gonna find the way to get.”Alex : (24:52) “People will remember you because of your word, because of your work ethic, because of your empathy.”Eric: (49:03) “I don't think anything in this life means anything. If you're not able to give back to those who like really were there for.”Resources Mentioned: Pacinos websiteEric's InstagramMauro's PodcastHustle Inspires Hustle websiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Robin Craigen, CEO of Moving Mountains, is the perfect example of my branding philosophy that breaks brand success into three parts: personal brands, employer brands and business brands. You see, when leaders leverage their personal brands to uphold their company's employer brand through communication, engagement and infusing the company's culture into every aspect of operations, customers then enjoy a strengthened business brand experience, true to the heart and soul of the organization. It takes all three pieces working together for a company to find longstanding success. A true leader in his industry and community, Robin figured this out along the way, and now enjoys all of the benefits that come with an intentional focus in these key areas. Robin and his super star wife, Heather, have the best backstory that led them to where they are today: the leading luxury vacation rental management company in Colorado. (Just Google them and plenty of articles will say this for them.) I'm happy to rock the mic with him as he imparts his hard-earned wisdom while sharing it on the show. Their focus is on creating a “wow factor” for their guest experience, but they get there by investing in their team. Like many of us, Robin admits he probably learned the most about business the hard way, but this family business has always failed forward allowing them to enjoy consistently high net promoter scores and a direct booking rate of 70-80%. While this is the Vacation Rental Takeover Week of the Bombshell Business Podcast, truly anyone can learn from the “WOW” factor that is Moving Mountains! Connect with Robin Craigen and Moving Mountains: https://www.movingmountains.com/ https://www.linkedin.com/in/robincraigen/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing spending between $100/day to$100,000/day. He is the co-founder of Vyper and the host of the Blitz Growth Podcast. Jack shares why he decides to work with clients with a lower-range budget. He discusses some actionable tips for companies doing all of their Facebook ads in-house. Discover Jack's two marketing courses and the Vyper software and what kind of results his clients have seen. Learn Jack's favorite business books, how he finds time and motivation despite his busy schedule, and his advice to an e-commerce business owner who's just starting out, as opposed to an experienced earning E-commerce business owner. Episode Action Items: To find more information about Jack's company, visit jackpaxton.com ABOUT THE HOST: Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of thehttps://www.makeeachclickcount.com/ ( Make Each Click Count) Book Series, the Founder & Managing Partner ofhttps://www.trueonlinepresence.com/ ( True Online Presence), and the Founder ofhttps://www.makeeachclickcountuniversity.com/ ( Make Each Click Count University). Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found onhttps://podcasts.apple.com/us/podcast/make-each-click-count-hosted-by-andy-splichal/id1517807004 ( Apple Podcast),https://www.iheart.com/podcast/269-make-each-click-count-host-85465345/ ( iHeart Radio),https://podcasts.apple.com/us/podcast/make-each-click-count-hosted-by-andy-splichal/id1517807004 ( iTunes),https://open.spotify.com/show/6EevPFDyrVeeJK9Zns6Xkh ( Spotify),https://www.stitcher.com/show/make-each-click-count-hosted-by-andy-splichal ( Stitcher),https://music.amazon.com/podcasts/f7ab598f-7f0d-45bc-8e9c-39358321ad10/make-each-click-count-hosted-by-andy-splichal ( Amazon Music),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFrZS1lYWNoLWNsaWNrLWNvdW50Lw== ( Google Podcasts) andhttps://my.captivate.fm/www.makeeachclickcount.com ( www.makeeachclickcount.com).
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