Podcasts about my mlm

Have you ever seen the comment section of an MLM Horror story? There is almost always someone proclaiming "My MLM isn't like that!" And it's true. Not all MLM stories are horrors that leave you broken and empty. So when I got an email from someone who had a "typical experience" I knew I needed to talk to Bri, who was with R+F for 6 years. Bri did all the things, worked her business, watched the webinars and treated the business like a business and she still felt the need to come on the show and share what happened. Show Notes Bri on IG - https://www.instagram.com/lifelivedbydesign/  Check out Bri's workbook for us! - https://www.lifelivedbydesign.com/podcast  Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/ Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJb How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide Support the Podcast! Buy me a Taco and leave me a note!

I thought it'd be kind of fun to teach you about turning your product into an offer and how you can make a cool offer out of your MLMs product. First of all, if you wanna see me riding a bike and doing a podcast episode at the same time, head on over to YouTube and watch this episode ;) https://youtu.be/dFaFYxx1cVg I've had a ton of fun in the last two months. For some reason, I've been diving deep on some of these old-school marketers and the ways they used to make money WITHOUT something like the internet. I think the internet is AMAZING… But I also think it's a distraction. If you can… Remove the internet Learn what the old school guys had to do See the patterns that they went through to sell … THEN you can add the internet back into the equation! Once you’ve done that, the internet is POWERFUL. But before that, it's a distraction. We will rely too much on the distribution of the internet and use it in weird ways that aren't actually that helpful to us…. Because we don't know what to do without it. BEFORE WE START TALKING ABOUT TURNING YOUR PRODUCT INTO AN OFFER I grew up in Denver, Colorado, and I love Colorado. Colorado's amazing. I grew up in Littleton, and I'm the oldest of six kids. My parents are amazing. They were our parents FIRST before becoming our friends, which I appreciate a lot, and I'm trying to do that for my own kids. When I was like 15-years-old, several of my friends died in a car accident which made me not wanna drive or get a license. I didn't start driving until a lot later on. And my parents were being parents and they said, "Hey, we want you to go get your Eagle Scout before we'll let you drive." And I was like, "Oh well, that sucks” and for a little while, I fought it. I ended up getting my Eagle - which is great. Even though I didn’t drive, I still got around but I would ride my bike all over the place. I would bike so far! I put a lot of miles on my bike when I was in high school because I rode my bike everywhere before I got my drivers license. I went on a 10-mile bike ride the other day… And I did 20 miles the day before that. It's not that long I know, but it's not a mountain bike, so it's a lot harder. TURNING YOUR PRODUCT INTO AN OFFER I wanna talk to you about turning your product into an offer and take you back to the essence of offers. We’re also gonna look at what these old school marketers had to do to sell their products. When you realize what these guys had to do, you start to see these patterns all over the place. Then you can see how these mainstream products actually got into the marketplace. I might have told this story in the past but it’s one of my favorite stories about a man named Albert Lasker. Albert Lasker has been coined as the father of modern advertising. That’s a pretty, awesome title to have. Sunkist came to Lasker in the early 1900s and said, "Hey, we're Sunkist. We have oranges but people aren't eating enough oranges. For some reason this year, there's been an increase in orange production. Our trees are producing sooo many oranges that we're chopping our own trees down." They were literally cutting down their own trees because of the overproduction of oranges. So they want to Lasker and said, "Would you help us sell more oranges?" Lasker and his team sat back and started thinking about HOW they could increase orange consumption significantly. They came up with an idea... Which at the time, was an extremely thing. Instead of eating oranges… What if people drink the juice from the orange? No one was drinking orange juice. That was a foreign concept. He literally invented the concept! They found out that it would take two to three oranges to fill up a glass with orange juice. This is literally how orange juice came to be. It was not a thing until Albert Lasker made it up. LASKER’S ORANGE OFFER Lasker got his team together and they made this really cool campaign called "Drink an Orange." While they wanted to sell the oranges… That's NOT what they sold. Have you ever seen one of those orange press things where you chop the orange in half, take half of it and you squish it down on top of it? They created that and they called it the ORANGE EXTRACTOR. The offer that they created was “Buy the orange extractor and get a bundle of oranges for FREE." Let's think about this for a moment, 'cause this is really clever. QUESTION: What do people actually want to buy? ANSWER: The oranges. They took the sexiest part of the offer and they made it FREE! “Buy the orange extractor and get a bundle of oranges for FREE." That was the offer. Very sexy, very clever. Lasker helped save Sunkist. He's the reason orange juice came about, why Sunkist exists, and why we drink orange juice. TURNING YOUR MLM PRODUCT INTO AN OFFER QUESTION: Why am I saying at this and what does this have to do with MLM? THIS concept is what’s going to help you in turning your product into an offer! I want you to start thinking about what problems your customer has that you could solve with another product. So one of the easiest ways to sell MORE products is by turning your product into an offer and giving away something else with the sale of your product. I know what you’re thinking right now, "But my compliance won't like that." Find a freaking way to make it work! The principal is still the same and that's exactly what I do. When someone joins my downline, I tell them, "Hey, if you join my downline, I'll give you X, Y and Z that will help you get automated leads coming in to your business” P.S. It's super sexy. My MLM loves the concept and they're totally behind it. It's super awesome. I increase the value of joining my downline. That's all you're trying to do. Ask yourself, “How can I increase the value of the product that I sell?” It all comes back to turning your product into an offer. The easiest way to do that is to solve more problems for them. Start thinking about the problems that your product creates for your buyers. What problems are you giving your customers and how can you solve some of those follow-up issues? That’s all there is to turning your product into an offer. BOOM. I never tell you guys what MLM I'm in… (I think I might have let it slip once or twice) because I don't want you to think that I'm trying to pitch you. I'm trying to change the industry as a whole. HOW TO CREATE AN OFFER WITH YOUR PRODUCT We’re doing something right now that’s along these same lines as turning your product into an offer. I keep asking a specific question. Every time I ask the question, we create something else to solve problems. I sell a supplement… That's what my MLM is and that's why I talk about so many examples around that. But I've seen people use this concept for: Insurance MLMs Software MLMs … It doesn't matter what you sell, the product is irrelevant. QUESTION: What problems does my supplement cause for people once they buy it? They probably have the problem of… How much should I consume? When should I consume? Is there a time of day that works the best? Should I do it before workouts or after workouts? FOR EXAMPLE: One of the things you can do is create a guide around those things and then give it away for FREE. BOOM, you just solved more problems. You literally just created more value than the next person selling the exact same thing. Turning your product into an offer is one of the easiest ways to beat your competition. I've had some people tell me, "Stephen, there's so much competition." GOOD! That means the market has voted and likes your thing. You WANT competition. Over-saturation is a blessing NOT a hindrance. Just figure out what you can do to solve more problems than the next person. Your product doesn't sell itself… But it will be easier for people to buy because there's so much value behind it. That’s all there is to turning your product into an offer. Think as Albert Lasker did. He asked, "How can we drastically increase orange production?” And you need to ask, “How can I drastically increase my MLM product sales?" TURNING YOUR PRODUCT INTO AN OFFER IS EASY One of the best things I think you can do (and what I'm doing right now) is to write down problems that I know my community is experiencing. I don't try to solve everything because that'll kill you. But I do list out the problems that would be the most valuable to create a solution for. Then I list out problems and solutions that would be the most lucrative for me to sell. You get compensated in this life in direct proportion to the types of problems that you solve. There’s a huge difference between a problem and a valuable problem. That's why I LOVE free-market capitalism. If I go provide more value, I am gonna get paid more money. The exact same thing is true when it comes to turning your product into an offer in MLM. Even though it's not yours, you can still give away things that'll help solve problems and help people have more success with your product. Go write those problems down. Start listing it through and ask yourself, "What problems does my product create that I can solve at almost no cost to me, but with massive value to them." That's the combo I'm looking for every time I sell something. I challenge you to list out the problems that you will solve and go make cool solutions/products that you can give away for FREE when someone buys through you. That's exactly how I do it and most people who are serious in this business do the exact same thing too. LEARN HOW TO TURN YOUR PRODUCT INTO AN OFFER I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

RIGHT NOW, as of recording this, I still have people auto-joining my downline.     I'm still having people auto-buy my products!    It’s not a showboating thing… I just want you to know that the things I teach you guys on this channel are REAL.    If you’re in the program, Secret MLM Hacks, it's cool to watch you BLOW IT UP!    It's been awesome.    MLM SALES FUNNEL AUTOMATION   Routinely, we'll get people who have BIG downlines, who are trying to find another program to sell another product… And they'll come join and it gets BIGGER and BIGGER.    **IT WORKS**    It works because:     I’m doing this podcast   Of the automation that I put in - Which is the funnels.    This might not be that fast of an episode… Usually, every time I say that it's a bit longer!     But you have to understand…    I've had a few people reach out since I've started doing this stuff here, and they'll be like, "Stephen, my MLM will not let me do MLM funnels."    And I understand what they mean… But I just need to tell you guys something real quick.    If you have sold anything EVER, you used a sales funnel.   WHO INVENTED THE MLM FUNNEL?    What we have to understand is this whole concept of the MLM funnel... ClickFunnels DID NOT invent sales funnels.    The first sales funnel that ever happened was when a caveman traded a rock for a fish with another caveman.    An MLM funnel is nothing more than a sales message and an offer, THAT’S IT!    Sales message   Offer   So, when you think about what it is that your MLM has allowed you to do…    You have a SCRIPT, which is a sales message.    And you have an OFFER.     = You have an MLM FUNNEL.    The only reason why the things that I do work so well is because most of the time, people don't build their MLM funnel with very much intent.    They don't do it on PURPOSE.    And because they don't do it on purpose… It doesn't work very well.    Any "a-has" on that?    USING A SOCIAL MEDIA FUNNEL FOR EVENTS    I just finished an event here in Boise called OfferMind, it's my event.    You might have even come to it, which is awesome.    We had 600 people come   We did about 1.9 million in sales from the stage   …. It was awesome!   QUESTION: Guess what I used?    ANSWER: A sales funnel.    "But Stephen, you were on stage."    It was a sales message and an offer, therefore, it was a sales FUNNEL.    I was the sales funnel, you understand?    What I was doing there was super powerful and it was still a sales funnel.    It's sooo much better when you can take what your MLM has given you and find a way to automate the sales message and the offer.    Does that make sense?    FOLLOW THE MLM FUNNEL RULES    The only reason I'm doing this is that I want you to know, if your MLM has said, "You're not allowed to use an MLM funnel," you already are.    When an MLM is like, "Hey, you can't do that."    First of all, follow the rules.    This is NOT a game to try and break the rules with. That's NOT what I'm doing.    I'm not encouraging you to do that. I don't do that.    But you have to understand that going on Facebook Live and telling the story of how you first started using your company's product, THAT’S a sales message.   Funny enough… They're okay with you doing a social media funnel in that way.   BUT the moment you put it on a page that you own, they kinda freak out.    I'm just trying to help you understand that an MLM funnel is broader and BIGGER than most people think it is.    It is not just these ClickFunnels sales funnels.    That's a method.    HOW TO BUILD A SOCIAL MEDIA FUNNEL   I just wanted to walk you through a very simple way to build a social media funnel that helps build belief in people who might be doubting whether or not you should do this in your MLM.    So many guys might be like, "Hey, Stephen, my MLM won't let me do this," and I totally get it.    In fact, several people reached out and they'd be like, "My MLM won't let me use a social media funnel."    And I'm like, "You already are."    I'm like, "How many people do you have in your downline?"    They'll be like, "I have several hundred people in my downline, and we do... I make 10 to 20 grand a month."   And I'm like, "Cool, you already are using a social media funnel."    You're already using one, otherwise, you wouldn't have all that stuff.    If you sold anything EVER to anyone, at any price, whether it was free or paid, it was with a sales funnel.    There's a sales message and an offer, which is all an MLM funnel is.    The fact we put it on pages is a method.    PROVE THAT SOCIAL MEDIA FUNNELS WORK   Look at it that way, and start thinking through, “Okay, well, if that's what a social media funnel is, how can I create a social media funnel?"    One of the easiest ways to prove the fact that you're using an MLM funnel is…    Let's say that you have somebody in your upline or corporate HQ (something like that), and they're like, "You know what? You can't use a social media funnel. You know what? We don't want you to do these things with it."    One of the easiest ways you can prove the concept of internet sales funnels works is by using Facebook.   PLEASE keep to the rules. I'm NOT telling you to ride the line.    All I'm saying is that most MLMs are okay with you going on social media and talking about the product.    That's actually the beginning of any sales funnel.    THE BEGINNING OF AN MLM FUNNEL   There are TWO things you can do on Facebook (or any social media platform) 'cause usually, they're okay with that.    A lot of them DON’T want you to say the name of the MLM and that's okay,    Play by the rules. I do. That's why I've been able to pull it off.    DON’T try to find sneaky ways, don't try to ride the line. All I do is tell the story of when I first started using my MLMs product.    Think back to the day when that started happening for you.    I asked somebody that once, and they're like, "Well, the reason I use the product is that it has the purest ingredients. I needed the best form of ingredients because I wanna be the best human being I can be."    And I was like, "Barf, barf, barf."    That is NOT what I'm talking about. Why did you make the decision to start using the product you're using?    You gotta go back. We call it the epiphany bridge. What gave you the epiphany, "Oh my gosh, I need to be using that product"?   It was NOT ingredients. It's usually something that's going on in your life.    The MLM product that I use… I'm not gonna tell you the name of it, 'cause I keep it very third-party. I don't want you guys to think I'm selling you.    I'm trying to change the industry as a whole.    THE STORY BEHIND YOUR MLM FUNNEL    On my dad's side, pretty much every guy has or is at EXTREME risk of type 2 diabetes and extremely high blood pressure.    And then, pretty much every guy on my mom's side, have had prostate cancer.    So I'm like, "Well, that sucks. What does that mean for me?"    I take that very seriously, 'cause I'm like, "Shoot, son, I don't want any of that crap."    I remember once, watching my dad go through some surgery. He's generally a healthy guy, but that wasn't good enough.    He needed an extra level of intensity on his health 'cause it's still in our DNA.   I remember sitting there, looking at him, and I was thinking. I was like, "How can I avoid this? I don't wanna do that. How do I avoid that?"    In high school, I was 35% body fat. I had a double chin, I was working on a triple, I was a big boy and I was getting picked on like crazy.    And I remember I was walking down the hall… Outwardly, you might have seen that I was a happy kid. I was a super nice boy.    But on the inside, I was kind of this train wreck.   I remember this moment where I was like, "Enough. I'm tired of being big. I wanna lose weight."    And I lifted every day for the next nine months, I lost 45 pounds, I grew six inches. I went from 35% body fat down to 6% body fat.    So low that it's actually 1% away from considered unhealthy.    As I started growing up, and I kinda kept this habit going. I started competing in sprint triathlons and I got third in the 11th Colorado Sprint Triathlon for my age group, which was pretty awesome.   SOCIAL MEDIA FUNNEL STORIES     Do you see what I'm saying? I'm telling a story.    What I would do if I were you is lead that up to whatever product you're selling. You have a story behind why you're using what you're using.    It has NOTHING to do with the ingredients. That's not why anyone buys anything.    They buy the story, not the product.    Half the reason why people buy from you is that you inadvertently have told some stories about the product itself.    QUESTION: You wanna make a social media funnel using Facebook?    Here's how you do it.    Tell the story of how you came to use the products you're using right now in MLM. What is that story?    There was a story, not a feature. There's something in your past and there was a moment where you're like, "I don't want this," or, "I do want that" .    Whatever that might be, tell that story.    What happens in the customer's mind is, you begin to open up a gap where they sit back, and they go, "You know what? Things are not as I thought they were."   It's really powerful.    What happens is, you open this gap up where there's this window of belief, and they go, "I'm starting to feel open."    They're not gonna say that, but that's what's going on inside their brain, psychology-wise.    "I'm starting to feel like there's a possibility this could actually work for me."    That's the magic of where sale happens. That's the magic of when you finally start talking about your offer, where they go, "I can see myself doing this, why don't I just try it?"    That's the magic.    MLM FUNNEL + SOCIAL MEDIA FUNNEL    If you wanna make a social media funnel using Facebook... It's still an MLM funnel.    You tell the story of how you started using the product, and then you’re like, "Hey if you're interested, please reach out, and I'd love to give you a free sample of X, Y and Z."   DISCLAIMER: I don't know what you sell, so customize that to whatever it is you're doing. But do you see how you just made a sales message and an offer? A sales message is just a story.    Tell a story   Deliver and showed the offer to them   Give a little call-to-action. "Hey, reach on out."    That is one of the easiest ways to leverage any platform with a social media funnel. That is an MLM funnel.    It's more powerful if you can customize the page the video is on and put testimonials on there.    To the degree, you're allowed to…  You can add:    Some scarcity and urgency    A few other stories   Maybe you can have the formulator come on in and tell a little bit about it.    ... You see what I'm saying?    Follow the rules. I'm NOT telling you to go be sneaky or whatever.    I'm just telling you that an MLM funnel is broader than most people believe that it is.   That's good news, 'cause if you're like, "Oh well, I don't know that I can use this whole social media funnel thing that Stephen talks about."    You already are!    Just do it with a little more intent, automate it and then automate the follow-up.    That's one of the easiest ways to make money.    STAGE SELLING WITH A SALES FUNNEL    We sold a lot of money on stage two weeks ago.    QUESTION: What are we doing these last two weeks?    ANSWER: Following up.    I am over-communicating with my buyers. I'm saying to them, "Hey, how are you doing? What are your goals? What is it do you wanna do? Let's jump on a phone call."    Do you see what I'm saying?    You can automate that (and we certainly will in the future).    Understand that you're already using a sales funnel, and that's one of the easiest ways to make money.    If you're like, "Does this whole social media funnel thing really work?"    I dare you to put it to the test. Go tell the story of how you started using your product on social media.    PLEASE don't do the thing where you're like, "Working from home today." Snapshot selfie, selfie, selfie, on Instagram.   THAT’S DUMB.    Instead, tell the story about how you started using it and say, "If anyone's interested in a free sample, this is not meant to be high pressure, I just wanna share with whoever is interested."    Tell me you don't get some sales from that.    Storytelling is an art and science of and in of itself. That takes practice.   But just go do it. That's how I started this show.    YOU’RE ALREADY USING AN MLM FUNNEL    Just start telling the stories, and get good at telling the stories. When you do it that way, it's super exciting what happens.    You'll actually find that people are excited to buy from you. You know that when you go sell something to somebody, and you walk away feeling like you convinced them? You know what I'm talking about.    If you don't wanna feel that when you're selling to people, the answer is to get good at storytelling. Then it makes your offer feel like a gift.    Otherwise, it feels like you're convincing them… "Better hurry. Buy one, get one free by tonight. Better hurry, it's half off before this time."   And then they're like...   AGHHHH!    They drag their feet in… They know they want it (but they kinda don't) because you kinda pushed them and there's some convincing along the way.    The only reason that happens is that they weren't sold, they were convinced.    People like to be sold… They don't like to be convinced.    The whole point of this is to bring awareness to the fact that you already have an MLM funnel.    Start thinking through, design and purposefully plan your story. Purposefully plan the offer that you're gonna drop to them.   If you're serious about this and you wanna take this to a really cool level, go get the Secret MLM Hacks Program 'cause it's awesome, and that's exactly what we're talking about.    Have fun building your MLM funnel, your social media funnel, even if you can't build an official one yet.    Have fun building the social media funnel and let me know what successes you have from just going and doing that.   SECRET MLM HACKS SOCIAL MEDIA FUNNEL    I know it's tough to find people to pitch after your warm market dries up, right?    That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.    After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.    Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.    There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.    Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.    If you want to do the same for yourself, head over to secretmlmhacks.com.    Again that’s secretmlmhacks.com. 

Today, I wanna teach you guys a VERY special technique I use… Which you've likely seen before, called Aging and Ascending, and how I do it to my MLM leads. AGING AND ASCENDING Recently, I was on a coaching call and there were several hundred people listening… It's always funny because there's always TWO people in the audience… The first type of person is the person who's excited to be there. Maybe they sacrificed a little bit to be there (even if it's on a virtual call) and they're very pumped about it. They're taking notes and they're REALLY engaged. The second type of person I see showing up to… An event A coaching call Or even just to LIFE … Is the person who is actively looking for holes and actively looking to discredit what they're being taught. The mentality of successful people is not knee-jerk skeptic. https://youtu.be/HIoQe3YLYfA The reason I'm telling you this is because the thing I'm gonna walk you guys through today about Aging and Ascending leads… It has EVERYTHING to do with how I actually run my business. I'm begging you, PLEASE don't be the person who's like, "That's not gonna work for me. It's worked for all these other tens of thousands of people, but not me. I'm unique." **THICK SKIN MOMENT** CHECK OUT MY VALUE LADDER I've got a cool piece of paper in my hand… I want to walk you through is how I actually Age and Ascend my leads through the use of what we call a VALUE LADDER. This is probably not the first time you've heard this term… I wanna show you guys how I actually run my business. I did a podcast episode a little while ago called Info Plus MLM, and that episode is one of the cornerstones of how I run stuff. Some people say, "No, that's not how it actually is happening." Go watch major MLMers. A lot of them have their own info products that are unrelated to the products that they actually sell… Unrelated to the MLM they're in! We've got INFORMATION… And that could come in the form of: Writing a book or an ebook Some kind of video course Audio training [If you’re not on YouTube right now, this episode might be helpful for you to check out on YouTube] What's cool is that when you understand this stuff, it’s not helpful for people unless you're solving legitimate problems. You cannot survive very long in this game without being legitimate. THE FIRST TIME I LEARNED ABOUT AGING AND ASCENDING I'm NOT telling you to go make crap. Go make things that are awesome. What we do is we share information and then we lead those people into the downline that we're in. THAT’S how we play the game. MANY big people play it that way. I'm NOT the first person to do this. I just noticed THIS is what big people are doing and I started going it. I wanna share with you how we take the leads from all this info space and we age and ascend them. That term comes from a book called DotCom Secrets. The first time I read DotCom Secrets, I was in the Army. It was in a 10-day training… I was laying in the dirt, and I had my M-16 in my right hand and DotCom Secrets in my left hand. I was reading DotCom Secrets and I'd laid down my weapon, pull a pen from the pen slots in the forearm of my uniform and take notes. One of the concepts in that book is called Aging and Ascending. Let's say that you get 100 people who come to you and say, "You know what? I'm interested interested in whatever MLM you're in." How many of them do you think are gonna join right off the bat? Let's say 10% of these people actually do something. If you get 10 people, that leaves 90 people who did not take action. Go back to the way most of us are taught MLM… And there's nothing wrong with it… So long as you're approaching those who are actually interested. AGING AND ASCENDING THE 90% Let's say you take your phone out and you get 100 contacts from your phone and 10 of the 100 take action. That's not bad… But what do you do with the other 90? You just toss them to the wayside? That's one of the reasons why people might feel used by you. Don't toss them to the wayside. What you do is what we call Age and Ascend. I'm gonna put some time on them. I'm not just gonna drop them. Same thing is true online. It's no different just because it's on the internet, it's just on the internet. What do I do with this other 90? I'm going to Age and Ascend them. That's gonna let me gain more of a relationship, more trust. I wanna teach you how I do that with what we call a VALUE LADDER. A value ladder traditionally looks like a series of steps. Basically all you're saying is, “How much money I can charge with how much value I give them”. The more expensive things are up the TOP and the less expensive or free things are down the BOTTOM. My MLM isn’t in my value ladder… It's actually in the BACK. A portion of the people who see my FREE stuff come to me even though I don't say the name of my MLM in this ENTIRE value ladder. It will kill it. I DON’T talk about my MLM and I DON’T say what I'm in. I DO say that I'm in stuff, like right now, making this for Secret MLM Hacks Radio. THIS is the FREE zone right there at the bottom of the value ladder. AGING AND ASCENDING YOUR LEADS A portion of you guys come to me and say, "Hey, I'd like to join whatever you're in." I'm telling you to do the same thing. A portion of you are like, "Hey, Stephen, I want the next thing to get to know you a little bit more." I have a book that's coming out. This is how I Age and Ascend leads. The whole point of this is to show you that a business without a lead machine is DEAD. It doesn't matter that you're in MLM and someone else makes and fulfils on the product. You still NEED a source of leads. In traditional models, you are your upline's lead gen… Which is why they tell you to gather all your phone contacts. I'm telling you to make your own lead source so you're not dependent on your upline or downline to give you your leads. You get better fish with better bait. If you're liking this stuff right now, go to secretmlmhacks.com, watch the web class, and BUY IT. THIS is the type of stuff that we go through. I DO NOT give everything out on the podcast. The course is in secretmlmhacks.com. THE FIRST STEP IN MY VALUE LADDER The FIRST thing I have inside my value ladder is all my FREE stuff. This is where I have: Secret MLM Hacks Radio MLM Masters Pack The Blog Hack MLM THE SECOND STEP IN MY VALUE LADDER The SECOND thing I have is a book teaching the three things you actually control in MLM… Because you DON’T control a lot. Go to moderndownline.com and join the waiting list there. A portion of people who see this are like, "This dude's legit. I don't care that his eyeballs are massive, I'm gonna go try and join his team," and that's great. I'm trying to teach you to do the same in your MLM. I don't care what you're in. I'm trying to change the industry. I'm super excited about that book. It's intense. THE THIRD STEP IN MY VALUE LADDER The THIRD thing on here is the actual Secret MLM Hacks course. This is the course that walks people through how to actually do it. There's a workbook, a group and tons of FAQs things. THE FOURTH STEP IN MY VALUE LADDER The FOURTH thing is EVENTS. I have an event called OfferMind. When people get the Secret MLM Hacks course, they also get a ticket for OfferMind. Hack MLM Live OfferLab is meant for those who have an existing business who are really looking to blow stuff up. It gets more expensive as you move up… But it's also meant to cater to where you are. If you're like, "Man, I'm brand new," sweet. You might wanna think about coming down into the FREE stuff, the book, Secret MLM Hacks. If you’re like, "Man, I'm existing. I've already got cash flow. My team's already grown. It's doing super well. I just need to expand and extend my reach. I'm looking at how to duplicate. I'm looking at how to make stronger lead machines." Then come to the events. THE FIFTH STEP IN MY VALUE LADDER There's one more thing on the top here… We have OfferLab… There's ONE MORE thing at the top here. This is what I call Titans of Industry. Titans of Industry is my mastermind where we go to cool destinations and do our masterminds. I LOVE Masterminds. I'm in Russell's Inner Circle… By the end of this year, I think I will have paid $150,000 in coaching (not to one person, I have lots of coaches). It's VERY important that whoever you're getting coached from is also paying to get coached. So that's my value ladder. The whole point of it is that I can Age and Ascend ALL of my leads. Every single value ladder step has its own individual funnel. It's also got its own marketing sequence that suggests, "Why don't you go to the next level? Why don't you go to the next level? Why don't you go to the next level?" In the FREE area, there's an email sequence that pushes up. The book has an email sequence that pushes up. And Secret MLM Hacks has an email sequence that pushes up. What's powerful about this is… Nowhere in this am I mentioning what I'm in. WHY I HAVE A VALUE LADDER The reason I do that is because I have people come and apply to join my downline. It's a natural occurring thing when I provide more value to the marketplace. The marketplace says, "Well, hey. Let me follow up with you." So I have is a whole separate recruiting funnel. THIS is how I age and ascend my leads. I make sure they're having success with it and then I ascend them to the next thing. There's a group of people that reach out and say, "Stephen, what are you in? I want to be whatever you are in. I don't care what you're in." The reason I do that is because I don't want them to go, "Well, look. I hate that company." I chose it for very specific reasons. I want them to join me as much as they're joining the company. A lot of people will reach out and say, "Well, Stephen, what are you in? I don't really care, I just wanna do whatever it is that you're doing." I give them the link, and then we start the process of seeing if they're a good fit for my downline. I'm not talking about my MLM… They’re not gonna like that. Instead, provide a lot of value to the marketplace. I've been doing this stuff for a long time now… I've built literally hundreds, and hundreds, and hundreds, and hundreds of sales funnels. That’s what I do. CREATING THE FIRST STEP IN YOUR VALUE LADDER But you just need ONE. If you have a book, do you have a book funnel? Are you driving paid advertising? Are you ascending them somewhere else? Age and ascend, age and ascend. That's the whole name of the game. I wanted this episode to be a little bit more eyes wide open, "This is what Stephen's actually doing. Oh, my gosh. That's so crazy cool." I wanna toss it out to you just to give you ideas and get your wheels spinning. If you need to listen to this a few times, I strongly encourage you to do so because this is how a marketer approaches MLM. This is how an internet funnel builder approaches the network marketing space. We look to see, "I've got a dream customer right here. Got this amazing dream customer." not a could-be customer… How do I track this person? They're living over here in this bubble on the side… How do I get them over here to my MLM on this side? How do I get them excited or interested and come on over to me? The way I do it is by creating value for that individual. I'm gonna solve legitimate problems. DON’T BUILD YOUR VALUE LADDER ALL AT ONCE Don't try and build the whole value out at once. The book's not out yet HackMLM is not live My Mastermind is not something that I'm offering quite yet (go to titansofindustry.com) Go to moderndownlinecoaching.com to see this. Moderndownlinecoaching.com will show all this to you, but it doesn't talk about my actual MLM. That's how I keep these two worlds separate and how I keep the two worlds safe. I can still attract with speed FASTER than if I was to go to a mall. I can go and attract the dream person who's a REAL builder, and actual grower, actual runner. How do I track them? Let me solve problems for them. Whether or not they join, I'm cool with that. I want it to be their choice. I want them to want to join me. Then BAM, I got all these things. Let me age and ascend, let me solve more problems for them. As of right now, we're about to cross 2,000 people asking to join my personal downline (not including all the other ones below) which is really powerful. But that doesn't mean I let 2,000 join. It's a vetting process for me… And it's completely automated. AGING AND ASCENDING THE PEOPLE WHO AREN’T INTERESTED Age and Ascend. What do you do with the people who are not interested right out of the gate? It doesn't mean you cast them to the wayside. Doing that often makes people offended and they're not likely to join in the future anyway. What do you do with the other 90% of people who are not interested off the bat? Age and ascend. Keep that in your mind. Hopefully, this episode has been helpful. Make sure that you're going back and saying, "Hey, what is he doing there? Or how's he doing that over there?". Be an active participant in learning actual marketing for multi-level marketing. Very excited that you guys have been a part of this. If you could, I would love a review. Go to smhreview.com. That's the review place where you can review this podcast. I would love an honest review. If you freaking hate me or whatever, just let me know. We love to know what it is that you’re struggling with, where you still are having a hard time, so that I can keep providing valuable answers. My intent here is to HELP educate the market on WHY we are doing it like we are. We got the internet! Just choose ONE thing and provide value with it. How can you capture the lead and then Age and Ascend them afterwards with the hope that eventually they're like, "You know what, what are you in?" MODERN DOWNLINE COACHING YOU listening to this right now… You're in one of two scenarios. The first is that you currently have an automated recruiting process that's bringing quality people to you. Quality leads, people who want to join your downline, people who wanna make a career and a real business out of this. Maybe you have ads and content bringing new customers to you. You may even have a product or two which you sell to attract people to you. Maybe you've even automated it and you make money while doing everyday things. Or the second option is that you DON’T have any of that set up… And you're trying to make all this work and tie all these pieces together, just so you can survive in modern MLM today. If you want my help, just go to moderndownlinecoaching.com and see where to get started. It took me a long time to get the skills to get all this moving forward, creating the sales letter and video, creating the actual sales funnel, writing the follow-up emails. The promotion campaigns, fulfilment plans, fresh new ads. There's a lot. And the place to start on the path is different for each person. So I created moderndownlinecoaching.com for you to check out where you should go next. Whether you're just starting out with no product, no list and no clue what to do next… Or if you're a seasoned MLMer, a network marketer and you just wanna add more revenues and scale your downline, go to moderndownlinecoaching.com. I don't really believe in shortcuts, but I do know you can speed up your journey on the path. Figure out the best place to start by going to moderndownlinecoaching.com now.

I want to share with you a project that I've been doing here… I bought themlmfunnel.com and I want to share with you the Funnel.    If you're reading the blog, that's great… But I would come and WATCH this one.     I have my whiteboard here and I spent quite a bit of time drawing this funnel.    Back in the day, I used to build my own funnels… But now I have a team.    I draw the funnel for the team, and I record myself going through it, and then I say, “Okay, go build it!”    What's cool about that is… Stuff that gets done WITHOUT me!    It's one of the ways they created leverage.   THE MLM FUNNEL   I create TWO different kinds of MLM funnels…   A funnel to sell product Another funnel to sell the opportunity (to recruit)    If you've never taken the Secret MLM Hacks Program, go to secretmlmhacks.com, and you can actually see the companion to this show.    It's actually a program, and this show is to help facilitate that program as well.    When I need to promote something that I don't own the checkout for… That's all MLM is!    I remember the first time I realized that I’d get in trouble both with my MLM, Facebook, and all these other ad platforms, if I take my MLM product and I drive ads to it on Facebook.    Can't do that.    For the most part, you're not allowed to do that. Facebook hates the use of MLM online, and I totally get it.    It's because no one knows how to do it RIGHT… And they go take selfies in the gym…    Caption: Working from home today!    That sucks. I hate that. It's the dumbest type of marketing ever in my opinion!     I want to teach HOW to sell things on the internet with the funnel that's very easy to use.    It's literally ONE page.     This one-page funnel made me $110,000 in the last six months!   I've made $110,000 as an affiliate for somebody else.    What you have to understand is: The affiliate model on the internet is the exact same as the MLM model.    I have tons of people who are affiliates for Secret MLM Hacks because it's the same model.    You are not allowed to do affiliate products in a lot of places… Just like MLM…    So, what do you do?    AUTOMATE SELLING YOUR MLM PRODUCTS   I wanna teach you how this model is very easy to use to sell your MLM's product.    THIS is a powerful episode and I want you to buckle up...   You may want to come to YouTube so that you can see what I'm gonna draw here on my whiteboard.    As I bring it in… I'm nervous that someone's gonna have a heart attack.    It might look crazy, IT’S NOT. It's actually super simple.    It's more that I'm a messy drawer… It's not a messy model at all.    If you don't know what a funnel is… A funnel is just a sales process which you can automate.   I can automate ways to get leads I can automate ways to get sales   This is how I automate when I DON’T control the cart.    You have NO control over the checkout process when you send people to your link.     THIS is how you can still have a massive impact on your sales AND... If you have never taken a Hack MLM Program, go to hackmlm.com and it walks through this in depth.    If you're actually serious about it and want to get these systems for yourself, go to secretmlmhacks.com and get this program.    This is why it's been such a big deal… It's because I flip a lot of these models on its head.    I don't use the way upliners teach MLM I've never done a home meeting I've never done a hotel meeting I don't do phone meetings   … I auto-recruit pretty much DAILY!    FREAKING OUT OVER THE MLM FUNNEL   I don't want anyone to freak out or anything but I want you to take note of the process I go through to create a funnel.    This works if you are trying to recruit It also works if you're trying to do products   I would use this funnel that I'm about to share with you to SELL products.    I can use this to promote something that I don't own the cart for… This is the MLM FUNNEL.    If you go to themlmfunnel.com, this is what you're about to see when you go there.     **No one have a heart attack or anything**     THIS is why it works for MLM… When I don't own somebody else's product, what are all the things somebody's going to struggle with?    What are all the things somebody's going to struggle with when they buy the other person's product through my link?    And I come up with my own OFFER.    Think about this for a moment…    There's a really cool book that Russell Brunson just put out called Network Marketing Secrets, and I created this funnel to promote that book.    It’s the exact same model to go sell MLM products with… There's no difference!    I keep telling everybody it's the same thing as affiliate marketing online!    You don't control the cart in both scenarios Both times, you get paid off of commission    In MLM, you are a commission-based salesman. There's freedom when you accept that.    What does that model look like on the internet? Let's take that model and go pull it into MLM. This is what Secret MLM Hacks teaches.    NEW NETWORK MARKETING SECRETS BOOK   Some people think they need to be techy… I'm not techy. I use ClickFunnels.    Drag and drop. Click. Save. DONE.    THIS is what I drew for my team.    I am selling Russell's new Network Marketing Secrets book and I don't control the cart… I don't control the checkout at all. This is Russell Brunson's page.    How do I promote that when I don't own the cart?    This is the same problem in MLM.    There’s a really easy solution… You create what's called a BRIDGE PAGE.    THIS is a bridge page…    I'm gonna send traffic to this page first, and THEN incentivize them to go buy through my link… It's really easy.    All I do is… I think to myself, “If people go buy a book like Network Marketing Secrets from a guy like Russell Brunson… What are some of the questions that they are gonna have? What are some of the issues that they're gonna experience when they buy it?”    They might have the problem of wondering how on earth to create a recruiting funnel They might wonder how to go create a product funnel similar to the one    If they're like, “Stephen, I'm not a funnel builder”... That's fine. I'm a funnel builder NERD.    I'm a geek so that YOU don't have to be… Which is my positioning in this marketplace.    If I'm gonna go do this, I wanna know HOW should I train my downline on this stuff…    WHAT YOU LEARN IN SECRET MLM HACKS   Let's think about this then… I call this my 30-day downline trainer.   Here's what you need to do in the first 30-days of my downline to be successful.    I'm not JUST teaching about the MLM… I'm teaching them how to go set up recruiting funnels (which is really awesome and where a lot of the power of my downline has come).    I just teach them the same thing that I've done.    People might want to know MORE about how to publish and create content that makes them an attractive character on the internet… THIS is my publishing keystone.    I'm starting to think through WHAT ELSE I could add to the thing that I'm promoting.    THIS is why I outvalue my upline and downline so well. I look at the products that my MLM sells and I'm like, “What else other value can I add and go create?”    And if I don't know how to do something, somebody else does.    This game is not about YOU being prolific and amazing and brilliant in every instrument in the orchestra. This is about you being the maestro. Just be the orchestrator.    You're the conductor, baby!   That's all entrepreneurship is… Knowing HOW to guide everything.    I don't know how to do most of the things that my business does…     Some people get mad about that…    That's what the Secret MLM Hacks Program teaches you.    I might wanna go in and help people know, “You can actually get a discount ticket to my next event if you buy this through my link.”    If you go to themlmfunnel.com, you're gonna see this.    AUTOMATE AND MAKE A LOT OF MONEY   I think through this offer ahead of time… What am I gonna send them to when they buy through my link?   I've made A LOT of money doing this. This strategy is really freaking easy.    Most people are like, “It's different for MLM”. NO IT’S NOT! Suck it up!    I get so sick of that. IT’S not different. WE’RE different…    BUT 99% of it is the same thing.    Same flesh and blood Same ideas as everybody else    That last 1% is what makes you YOU.    I always ask myself, “How I can add value to whatever it is I'm promoting”... And then this is the funnel I go build to support it.    That's not ALL of the offer… But that's A LOT of the offer.    If you go to themlmfunnel.com, you'll see what I'm talking about.    Just a side note…    Hopefully you enjoyed the journey with me. I hope this whole thing has helped awaken your mind to WHAT actual MLMers do to sell a lot. I   t's not home meetings. That's sooo 20 years ago. I'm not saying you can't be successful with it, but it's just a lot harder and you have to go through a lot more failure and rejection to do it.    I don't experience very much rejection.    The next step is… If I want to get them over to the page where they can BUY Russell Brunsons Network Marketing Secrets… I want to incentivize them to buy through my link.    It’s the same freaking scenario as if I'm going to promote my MLM's product… SAME THING!   I teach you how to create a unique recruiting offer in Secret MLM Hacks amongst a ton of other stuff.    THE NETWORK MARKETING SECRETS GOAL   The goal is not to be better than your upline or downline… The goal is to be DIFFERENT and NEW.    That's subtle but extremely important, and you’ll make a lot more money.    Go to themlmfunnel.com, open up a new tab and follow along with me and you'll see exactly what I'm talking about.    The first thing you'll see is I have a video walking people through WHAT they're about to see.    “What's up, my name's Steve Larsen. I'm a huge fan of network marketing, MLM, whatever you choose to call it. I'm a huge fan of Russell Brunson. I'm a huge fan of funnels and automation and building real assets. I want to incentivize you to go get the book that is on the very next page. You could use anyone's other affiliate link to go get the book… But I want to really incentivize you because I want to thank you for getting it through me. What I'm gonna give you is this…”    The section below describe what you get from me when you choose to get it from my link.    This is the same thing I do in MLM.   THIS works and my MLM is begging me to come in and build this for the entire MLM now.    I was taught to go talk to friends and family… And if they're really interested in it, there's nothing wrong with that. I don't have a problem if you go talk to your friends and family…    But only if they are the kinds of people who WANT it, not NEED it.     Go to secretmlmhacks.com and watch the web class to see what I'm talking about with that.   CHECK OUT THE MLM FUNNEL    If you go to themlmfunnel.com, you'll see the first thing in there is a video that says exactly WHAT I'm saying right now…    I walk them through what they’re going to get when you buy through…    My MLM  This other person The cart that I have no control over   You're gonna get  X, Y and Z.    No one buys because of the PRODUCT…  They buy because of the sales message.    This is what Secret MLM Hacks teaches you to do.    I tell you what you're gonna get from Russell… But I wanna sweeten the deal even more…    I'm gonna give you this and I'm gonna give you this. I'm gonna give you this… I go through my unique product offer. It's all the stuff that I was just walking you through.    I actually give you this funnel… It's on ClickFunnels. I give you this funnel when you buy through my link. I give you a ton of stuff. It’s such a sexy offer.    Then I walk through and I talk about some cool testimonials about that book (you all have testimonials about your MLM product) and then some testimonials about me… I'm not some crazy psycho… I actually have some stuff to say.    Then I make cool product images… And any single thing they click on here opens up a little popup that they register on.    It says, “Hey, put your email here so I know where to send your bonuses when you buy through my link.”   As soon as you put your email in right here, it forwards you to my link.    MY NETWORK MARKETING SECRETS OFFER   It's just one step in-between. But there's a very special little secret sauce on the inside of this that makes it work that well…    I add anybody who puts their name and email on here onto an email list… And I email them REALLY valuable content that you otherwise would have paid for.    If you guys go to secretmlmhacksradio.com, there's five FREE videos that you get to help you understand WHY this is so different?    They're old school videos. I did them four years ago… I'm not as good on camera as I am now, but it's still good content.    At the bottom of each of these pages is my affiliate link or is my MLM link… And I'm pushing them back to, “Hey, do you like that video? You're gonna get way more if you just use my link below to go get hooked up and go get your stuff. Anyway, you want all those bonuses still? Oh, awesome, all you've got to go do, click the link down below and go push over.”    The titles of these videos are the kinds of things that I know everybody's been wanting to learn from me. It's the stuff that I teach in Secret MLM Hacks.    Not all of it… I'm not giving away the farm. That would be dumb… But I do give a lot of it away.   Three things you actually control in MLM. These are the three things you actually control in MLM because you don't…    Own the product Control in your own position   … At any moment, they could snap their fingers and your position is gone. Not to freak anyone out, but that's the reality.    ADDING VALUE TO NETWORK MARKETING SECRETS   Let's be real and understand what you do control. That's freaking valuable.Then I just remind them, “By the way, go get the book through my affiliate link down below, and here's a reminder of the things you'll get from me if you go do that.”    I'm leading with value… Not hounding, hounding, hounding, hounding, hounding.    That's how Eminem got his bad rap.    I'm not gonna try and fake it. Lead with value!    The next day, I I tell them WHY my team is so unique and I teach them the model that my team runs under. I don't think I've actually walked through much of that on this show…    The next page is the same thing… I teach them how to generate sales even if no one buys from them.    That’s one of the ways that my door stayed open when I was still brand new for so many years. It's a really powerful concept.    The next day, I teach them how to combine two different industries in MLM, which is what I've done and why it works so well.    I don't know why no one really does it….    People do NOW because I've been harping like crazy.    I've tried to be the biggest wrecking ball in the MLM industry.    Let's use the freaking internet. If I can't do what I want to in Facebook, that's okay. That doesn't mean NO, it just means NOT LIKE THAT.    Sometimes my MLM doesn't want me to say their name on social media because they wanna control it… I get it, but that doesn't mean NO. It means NOT LIKE THAT.    AUTOMATE AND OUTVALUE    So, how can I do it? That's what I've been solving over the last five years. I teach them that model. That's one of the videos that they learn.    “By the way, click down below and it's gonna come over here, and when you buy the book through my link, you're gonna get this.”    That's what we do for MLM products. “Go buy it through my link and you're gonna get all this insane, awesome stuff that you would not get from anybody else.”    I'm literally outvaluing my upline and downline.    They can go do it on their own, but it means capitalism is back in play, baby.    May the best man win.    Let's add more value to the customer instead of trying to hunt him down and hound him.    Not everyone's like that.    In the next one that goes out… I talk about the wealth formula and one of the easiest reasons why I believe everyone should be in networking marketing.    Everyone should be in MLM.   In each and every single one of the emails that are going out to them, it's saying, “Go watch the next FREE video in our little mini-course”.  Every single one of them is reminding them to go get it. Now I get to leave with value, and I get to leave with real testimonials about this.    I know that my MLM might have a hard time if I do testimonials about them, so don't do it. Do it about you.    Are you psycho? No?    If you’ve got testimonials of other people saying that about you, they're really powerful.    There's really easy ways to build viral aspects into this funnel. There's really easy ways to build tons of social proof, to auto-collect and auto-repost reviews all over social media profiles.    NETWORK MARKETING SECRETS MAILING LIST   There's fascinating stuff that you can do with this… The problem is that people will discount it and be like, “It doesn't work, my MLM won't let me.”   MLMs don't let anybody just promote their actual thing… So don't. You add something in-between.    You build a list… Then you market to the list.    And it might be that you keep doing emails, and it might be on like day seven that you actually break even on your ad traffic… But then it's pure profit.    Anything they buy AFTER that is pure profit. It's one of the easiest models… It's one of the most old school affiliate models I use in MLM and it's been working really, really well.    If you want to see this in live action and see the actual bonuses, go get a book called Network Marketing Secrets from Russell Brunson himself (who was number one in two MLMs at the exact same time).    Go get the book… But I'm asking you to go get it through my link.   YEAH, I'm pitching you… But you're gonna get all this cool stuff. I actually recorded myself building, live, in front of a live audience, I recorded my screen building an auto-recruiting funnel.    You also get “How I go and build systems to auto-train those that I'm bringing in”.    I HATE it that no one was really helping me out when I first started.    I also teach you guys more about HOW I publish.    Go to iTunes Type in MLM for podcasts Notice how many new podcasts are showing up   … Those are my students, baby!    NETWORK MARKETING SECRETS SEXY OFFER   You guys are gonna get a taste test of that and WHY it's been working for FREE when you guys get the book through my link.    You're also gonna get a discount ticket to my next even. There's two events that we have coming up… One of them is called Hack MLM Live.    It's the https://themlmfunnel.com/waitlist event that I will definitely invite you to… But that's not ready yet. It's almost like a workshop, so I'm not just gonna lecture. You have a chance to actually build a lot of the stuff at the event.    The other one I do is called OfferMind. OfferMind teaches you HOW to create sexy offers (very important for the strategy I just taught you).    It teaches you to create sexy offers, and Russell is going to keynote.    Russell Brunson will be keynoting at that event.    It's in September. You’re gonna get a discount ticket to that when you go and get this as well.    Go to themlmfunnel.com, and you will get product funnel AND recruiting funnel.    It's not the same thing as in Secret MLM Hacks, don't worry. I'm not giving away the farm.    Go to The MLM Funnel, go check this out. I'm incentivizing you to go get the book through my link.    And get freaking ClickFunnels! It's the power of a dev team in your hand for $97 a month.    When you download this funnel, it'll give you a FREE trial. I get to do all this stuff and automate so many things in my teams because of this.    THE MLM FUNNEL IS HERE!   If you didn't watch this on YouTube, I still strongly suggest that you do.    Go to secretmlmhacksradio.tv and it will forward you to the YouTube channel. I would watch this one because what I'm drawing here is very powerful.   Hopefully you guys enjoyed the episode. Go to themlmfunnel.com (which is super cool that I own that).    You’ll get a lot of training on how you can use this in your own MLM. I don't care which MLM you're in as long as you're able to go in and actually treat it like a real business.    I would love, love, love, love to be able to have you guys go grab this book and be able to help build your actual business, a real asset.    I believe MLM is so cool because when you get it to a certain point, it grows on its own. The ball grows and grows then it suddenly starts rolling down the hill… And then it just kinda takes off on its own and it explodes.    Then you have a real asset that's very powerful.   Probably the biggest question I get is: “Steve, how are you using the internet for your personal MLM today?”    To be clear, I am, but it's HOW that matters, and it's HOW that you're probably interested in.    Facebook doesn't easily let you drive ads to MLM, and most MLMs won't even let you say their name on the internet, which is stupid.    Despite those and other forces, I am using the internet to grow my personal downline and sell products.    GET NETWORK MARKETING SECRETS   MLM is changing, and you're probably feeling that, right? It's why I created a little mini-course in a bundle… To show you HOW I'm doing this all today.    It's called The MLM Funnel and you can get it at themlmfunnel.com.    I'm doing this because you might not know WHERE to start in all of this and, secondly, because there's a cool new book by Russell Brunson called Network Marketing Secrets that I want you to go get.    He's a cool guy, so I'm talking about this book a lot lately. I'm also going to give you a little bribe so you go get the book through my link.    How evil of me.    When you go to themlmfunnel.com and get Russell's new book, Network Marketing Secrets, I'm going to give you my Pre-built Recruiting Funnel Template, the Hack MLM Downline Onboarding Course, which is how I auto-train my downline when they join my team.    ALSO, a discount ticket to my next event called OfferMind so that you can learn to outvalue your upline and downline.    If you want all this for FREE, just go to themlmfunnel.com now and get a crash course into prebuilt funnel templates that I'm using with my own downline now.    Again, just go to themlmfunnel.com and buy Russell Brunson's new book there, and I'll send you all those bonuses for free.  

Today I had a belief that shifted from a fundamental childhood instilled belief to something that I actually believe. Now what I mean is you can believe something at a head and mental level and then what you truly believe at your core. My core belief was actually holding me back till I realised that it doesn’t need to be that way. My MLM and Affiliate Marketing Business has had a hand break on it without even realising...

This is the coolest way to get more people coming to YOU, than you can handle...   BOOM! What's going on everyone? Today I'm going to teach you how to get paid to prospect.   I joined my first MLM about four years ago. I was recruiting people straight off Main Street. It worked. I got people to join my downline. But it was challenging because I had NO IDEA what to tell them to do afterwards!   To my DISGUST I told them, "Just make a list of your friends and family. Get out there and start talking to people."   I realized I was part of the same BROKEN system.   VISUALIZE YOUR GOALS     When I first joined MLM, I had my pride on the line. I told my now wife, "Babe, this will be the thing. This is what's going to pay for our kid."   We had just found out our first kid was on the way. I was super excited. "This could pay all the bills for the medical costs."   It’s important to visualize your goals. You should see yourself as a winner. The person whose conquered the world!   My first month in MLM, I recruited 13 people - which isn't bad, right?   The average person recruits two to three people in their entire life - EVER!   It was enough to get attention of several people in my upline, "Holy crap who's this guy? That's amazing."   My downline didn't do much because I didn't know how to train them. It was 100% my fault.   This whole recruiting process was embarrassing. It was hard work. People started thinking I was using our relationship to get money. I was becoming that guy for family reunions. I had done well to recruit all these people, but at the expense of my family and friends. I wasn’t willing to keep doing that.     THE IDEA TO ATTRACT PEOPLE   A few months later I had an idea, "What if I could create something that would attract people?"   Something that’s so attractive and enticing that they paid for it. THEN I could take that money and I could dump it into ads. I wouldn't make any money on it AT ALL.   SAY WHAT!?   This strategy would let people vote with their wallets - not their mouths.   It took a lot of time to come up with the perfect product that would attract people. People who were going to be interested in my opportunity.   IT WORKED! People started buying the product. This put a little cash in my pocket which I could dump into ads.   Once people had their hands on the product and saw what I was doing they were like, "Dang. This is the kind of stuff that you do Stephen? Let me join your downline."   WHAT IS PAID PROSPECTING?     Over the course of a year, 350 people bought the product that I created to attract people. It wasn't an MLMs product, I made it. It was an info product. It was one of my first times really creating something.   These 350 people that had a taste of my product were reaching out to me saying, "Dude, whatever you're in, I want in."   I hadn’t even told them about the opportunity yet! People where queueing up and fighting for the change to join my downline.   The concept of creating something that my MLM doesn't own was life changing.   My MLM doesn't own it so I have control over driving traffic to it. Anyone who buys the products is a serious MLM-er. How do I know that? Because they’ve had to take out their credit card to get their hands on it. I don't have to have stupid conversations with people who don’t get MLM. "Is this a pyramid scheme?" and garbage like that. I don't do any of those conversations.   I know it sounds too good to be true. That's why I'm doing this freaking blog post!   This is the kind of stuff that Secret MLM Hacks will teach you to do.   Create something so you get paid to prospect. Get people who are already in MLM to vote with their wallets. Package it so it’s sexy and attractive to those who are already in MLM. They vote with their wallets and put their money where their mouth is.   This is how we've had people recruit several hundreds into their downlines. This stuff works. This is what Secret MLM Hacks teaches you. The secret is Paid Prospecting.   People want to be in your downline. People want to build a real asset. You just need to figure out how to attract people who are predisposed to joining your downline.   Paid Prospecting will change your life and I want to show you how I do it. What we're doing is very cutting edge.   HOW TO PULL OFF PAID PROSPECTING     What if you’re part of an MLM that never wants you to say their name? There's still a way to attract people and recruit them into your downline.   One of the easiest ways to be successful in this game is to build your own business on top of theirs. Technically, you’re selling somebody else's business and product. You're licensing their products. It's like a glorified affiliate.   You don't have any assets. You’re using:   Their product Their script Their duplicated websites.   How are you supposed to be different? It doesn't work that way in other industries. Why do I expect it to work in the MLM industry?   You don't have any assets. AT ALL.   I develop assets in front of the MLM product that are self liquidating. I don't care if I make any money on them. They exist purely to attract people to me. What this does is, it lets me pitch WARM LEADS that should be in my downline. People that should be buying my products.   If your MLM doesn't want you to sell your products online, don't. You might have an awesome weight loss product but you can’t put it online. Not in a funnel or on Facebook ads. I bet you could create something in the front (completely unaffiliated with your MLM) attracts people to you.   Marketing pulls, prospecting pushes.   GET PAID TO PROSPECT     I know some very successful individuals who love getting on the phone with prospects and talking to people face-to-face. That’s great for them.   I don’t want to do that. It’s my worst nightmare!   I had to develop and market my own thing that would attract people to me. I have left MLM’s because they wouldn’t let me do what I do best - MARKETING   I don't care what MLM you're in. If you love it, awesome. If you want to use these marketing strategies, adapt them to suit your MLM.   DISCLAIMER! Every MLM is different. I don't know all the contingencies. I don't know all the compliance statements. I'm not going to act like I ever will. It's up to you to find that out. Make sure that you know what your MLM is okay with and not okay with.   The MLM Master's Pack was created to attract people to me. That's why I give it away for free. It brought the right people to me who wanted to be successful. They were looking for ways to market their MLM. They didn’t need any convincing.   After awhile I started to think, "I wonder if I can increase the speed of this?" I found an MLM that'll let me do whatever I want on the internet. The gloves came off.   Taking advantage of this crazy thing called the INTERNET.   Make these strategies work for your MLM so that you get paid to prospect. One MLM wouldn’t let us initiate the conversation about our product. If people asked, then we could talk about it. We got really good at asking the right questions that got people to ask about the product. Eventually, people are going to start asking, "What do you do?" Now you can talk about it.   If you have constraints, you have a huge advantage. Questions invite revelation.   Story Time:   I was at an event with some friends. They wanted to go buy this program. It WAS NOT cheap. They started trying to figure out, "How do I get a discount on this?”, “Maybe we could split the cost?"   When you ask the question, you get an answer. Questions invite revelation. Why not change the freaking question!?   Why don't you ask the question, "How to I afford the most expensive things in life?" Funny enough, solutions start to show themselves.   That mentality is life changing.   That’s the reason there's no payment plan on Secret MLM Hacks. When you pay $1,000, I know that you’re a problem solving kind of person. A person I want in the course.   PAID PROSPECTING STEP BY STEP   Make sure you know what you CAN and CANNOT do in your MLM Know the kind of people you want in your downline What do those people like, want or need? What is going to attract people to you? Create an offer or product to attract those people   Drive traffic to it   Get people to vote with their wallets Reinvest the money you make into ads to drive more traffic Keep the cycle going and get paid to prospect   That’s really all there is to it. Whatever MLM you’re in, adapt this strategy to fit. You’ll save so much time and absolutely crush it!

Here's how I'm making all of my MLM content without personally spending all the time to be on all the platforms we publish to... WELCOME TO MY NEW CONTENT MACHINE I know it's been a while since I've posted. I’ve had to take a step back so I could take two steps forward. I'm super pumped to show you why! I am obsessed with a guy named Ryan Holiday. I love his books. He's got this great book called Trust Me, I'm Lying. The biggest thing I learned from Ryan Holiday is summed up in this one quote. He said…. The future belongs to those who understand content. If you want to change an industry, all you have to do is change content. If you want to change someone’s beliefs, all you need to do is change the content they’re consuming. I started listening to more of what Ryan Holiday was teaching. Where could I take a stand that would be the easiest, the best and the fastest to rise with my content strategy? I looked at the MLM industry which I already was selling into. I realized, "Oh, my gosh. Few people are publishing content inside of MLM.”   There's not that many active podcasters. Go to iTunes and type in MLM or network marketing. I'm not saying there aren't any, there are. Few people are actively publishing content inside of MLM compared to other industries. I took a step back so that I could figure out my the content strategy. I try to be completely transparent with you guys. This is a video podcast. I'm actually on YouTube right now. The video podcast gets syndicated out to about 20 platforms by the time we're done. I want to teach you guys what I've been doing and what you can expect from Secret MLM Hacks Radio. This what I do in my other show, Sales Funnel Radio. It worked so well that I'm putting it over here on this side of the show. It's a huge content machine. That's what I call it. I am aggressively passionate about the MLM industry. I am aware of that. I do it to rattle the chains a little bit. I am SICK AND TIRED of the way MLM is done today by the mainstream MLM-er. I am SICK AND TIRED of the big MLM corporations not letting MLM strategy change. I am SICK AND TIRED of people sitting back and getting taken by big companies because MLM strategy is not being allowed to change with the times. I am throwing rocks hard and unapologetically. I am not throwing them at people. I'm not throwing them at the general MLM-er. I'm not throwing rocks at somebody because they're brand new and don't know the things I’m going to teach. The purpose of this blog is to teach the MLM strategies that I'm using. I'm teaching all the MLM and content strategies I'm using to grow my downline. I love what I'm doing right now. We've been putting the systems and processes back in place. We are still getting three to four people who I've never met, asking to join my downline every day! It’s so much fun. I am compelled to teach you the strategies that I’ve been using in the MLM industry. You're not going learn it from your uplines! That’s the reason I took a stand in this space. I'm unapologetic about it. I'm calling my shot, right here, right now. This is going to be some of the top content in MLM. It's gonna be very hard for MLMs to ignore what I'm doing right here. I am SO TIRED that MLM has not changed, and won't let it change. It's been 30 years. What is the deal? The purpose of the content I publish is to rock the boat. And I'm going to rock it hard.  Every single belief that you have, or have ever had, or ever will have, is upheld by a story. Even if it’s a false belief! Even if it's a false story! It could be a story that's been handed down from generation to generation. Even though it's not true, it’s what is upholding your false belief. If I change the story that somebody is hearing, they are in a better position to change their beliefs. Do you understand how powerful this is? I'm teaching you is the closest thing to X-Men mind control right now. This is true marketing. Marketing at its core. Marketing is not: Freaking Facebook ads Marketing is not logos It’s not slogans It most certainly is not a freaking business card! There's a great book called Rework. It talks about some great concepts like the core of a business. Can you have a hot dog stand without relish? Yeah you can. Can you have a hot dog stand without a bun? It'd be a little weird, but yeah, you can. Can you have a hot dog stand without a hot dog? No. WHAT IS MARKETING IN THE MLM INDUSTRY? MLM might stand for multi-level marketing, but it is completely misnamed. No one teaches marketing in MLM. Marketing is not face-to-face interaction, that's advertising or selling, NOT marketing. I want you to understand what the core of marketing is. I want to show you my content machine and why it's built the way it is. It's going to help you guys understand what the heck I’m doing. Feel free to hack it, as people say, and do the same in your own biz, I don't care. The whole point of this blog episode, my show and the company Secret MLM Hacks, is to rock the MLM industry, and it's working. Marketing is the act of changing beliefs with the intent of a sale. That is it. Let me repeat that to really bring it home. Marketing is the act of changing beliefs with the intent to sell something. How do you change beliefs? You tell stories. Few people in the MLM industry know how to publish content. WHAT ISN’T MARKETING IN THE MLM INDUSTRY? I listened to a guy talk about the top three ways to market in the MLM industry to recruit people into your downline. Now I don't care what MLM you're in. I'm trying to change MLM as a whole. The best bit of advice this guy had, his golden nugget of wisdom, was to go leave business cards on people's car windshields. WHAT!? Those are the MLM strategies that are still being taught now. No wonder people think MLM is a freaking scam. I'm sick of it. Drives me nuts. I've got a sword in my backpack right now, and I'm going to town on the MLM industry. Another guys brilliant strategy was to go and sit next to people he saw sitting alone in restaurants. That’s how he built his MLM empire. Not only am I astounded at how insane that is, but I would never do that. I don't do that kind of crap. You will never see me in front of a hotel lobby, inside of a mall or on freaking three-way calls. I'm not trying to offend anybody, but I am trying to jar you. The internet became publicly available in 1991. It was being used by the military before then. It's been here for a while, but the MLM strategies have not changed for decades. If the secret sauce is business cards and sitting next to people while they eat, WOW. The ocean is so blue. No wonder we've been doing well.  I come armed with my flamethrower on this blog because what is happening inside the MLM industry is driving me nuts! My MLM backs me in what I'm doing - they're very excited for what’s to come. I'm using three things that no one teaches in MLM:    Funnels Automation Content I'm using all the top strategies in every other area of the internet! I’m applying those strategies to MLM! MY CONTENT MACHINE IN ACTION We run the whole content machine system using a tool called Trello. We've been adding in and streamlining a whole bunch of new systems and processes to make this content machine run like clockwork. I'm going to teach you what I'm doing with my content machine. Step 1: I record a video, I upload the video. Step 2: I upload the MP3 as well. We rip the MP3 out of the video. Step 3: The MP3 gets turned into text. That’s just the basics. A lot of stuff happens to it from that point on.   Our video expert goes in and chops out all these cool 15 second clips that we can use on Instagram. We take one minute long clips to use on Facebook. Just ONE piece of content gets repurposed for five platforms. If you like to read, great. If you like to go into iTunes, great. If you like to watch on YouTube, great. Pinterest, great. Whatever platform you like to consume content on, I do my best to make sure you don't have to leave that platform. You’re never going to miss out. We take thumbnails from the video to put on Pinterest and other visual platforms such as Instagram. The MP3 file gets transcribed into a text so we can put it on a blog for you to read. blog.secretMLMhacksradio.com is now launched! There’s a huge team behind this, which frankly costs a lot of money. I want to be transparent with you. I spend anywhere from $10 to $20 thousand a month making the content for this show alone. We're republishing to many platforms. iTunes, iHeartRadio, SoundCloud, Spotify. Name a platform and we’re more than likely repurposing and publishing content to it. We use keywords that are specific that work well for each individual platform. This blog, YouTube, iTunes. Each one is different and we’re making it awesome regardless of the platform. NO MORE CONTENT INJUSTICE   I feel so strongly about what I'm doing here. An injustice has been happening inside of the MLM industry. I'm tired of it. We are going to get loud and I'm very unapologetic about it. I'm plugging in to about nine agencies. This is huge. These nine agencies on the front end all have their own people in the back as well. It's a big team that's involved. Our Facebook agency team looks at each one of the episodes to see what the market enjoyed the most. Then they running ads over to Secret MLM Hacks. If you want to be a part of Secret MLM Hacks, you are more than welcome to. It is a program that teaches you how to automate your lead gen, and sales of your products on the internet. It teaches you how to recruit like crazy. Put in the hard work and you're going to make a lot of money with it. MLM is fun when you do it, in my opinion, the right way. Follow my journey, because I'm about to get real loud. No one publishes content that well. No one knows how to do marketing. The stuff I'm doing is cutting edge. I’ve taken successful strategies that work for other businesses outside of MLM and applied it to the MLM industry. It's killing it. Welcome to the future of Secret MLM Hacks Radio. I'm very excited. I love being in the MLM industry again because of the strategies I'm going to share with you guys.  

What's going on guys? Hey, been just flying a million miles a minute, which is always standard, so everything is normal for me anyway. It's been a while since I've taken any of your questions and tossed them on here. I've got a question here from Steve Peck. Thank you much, Steve. First of all, great name. Second of all, I love the question, so I thought I'd drop it in right here. Steve Peck: Hey Steve. This is Steve Peck, and I have a question. How do you pick the MLM to get involved with? Thanks. Steve Larsen: First off, thank you so much, Steve. Appreciate the question. Second of all, if you guys have a question you guys want to drop on here, I love answering questions like this. I think it's a lot of fun. Hey, great, great question. First off, I just want to just come out and tell everyone, look, if you like your MLM, awesome. Please don't get discouraged or think that I'm trying to influence you to do something else. Please also note, I'm not trying to say this kind of stuff to try and recruit people into my own or whatever it is. Anyway, it's fun, I just recruited a really big player yesterday, which was a lot of fun. I want you to know what I look for and why I chose the MLM that I did. I'm still not going to tell you the one that I'm in. I tell people the MLM I'm in when they start applying to join my downline. You know what I mean? Anyway, so here's some things that I look at. First off, let's look at how other industries work. Now, what MLM should I join? First of all, let's ask the question, let's act like we're in a totally different industry. Let's say we're in a brick-and-mortar business, or a different kind of internet business, or whatever. The first thing that I would probably ask is, where is a hot market? Where is a hot market? Meaning, I'm not trying to come up with the idea of what to sell. I'm not trying to come up with an idea of, "Hey, let me go force all these people to try and buy my thing." What I'm doing is I'm looking to see where the hot rabid buyers, the irrational buyers, the buyers that are fanatics, the ones that go nuts and like, "Hey, yes, I've got to ... " Do you know what I mean? It's the irrational. I'm trying to find those places in the market. Then, when I know that there is one, all I do is I ask them what they want and I give them what they ask for. Now, that's a very different approach than what a lot of people do inside of MLM, but it's what I did for my MLM. I started look around, and there's some criteria of things that I was looking for, and I'll walk through that criteria here real quick. First off, what I do is, you've got to understand that most people go choose an MLM because of the product. Now, that's awesome. That's awesome, but first of all, I like to ask the question, "Who's going to be buying it? Are there a lot of them? Are they irrational about the thing that I'm selling?" If it's something that I have to walk around and convince a ton of people on, if it's something I have to walk around and there's a ton of education involved in the selling of the product, I tend to shy away from that kind of MLM. It doesn't matter really what the product is. What matters is that you are selling to rabid buyers. I would take that above any number of massive email marketing list. I would take that over anything, you guys, a rabid group of buyers, a hot, hot, hot market. So, for that reason ... I mean, honestly, I don't really care what the product is a lot of time. I care that it sells. I care that it sells, and I care that people are rabid over it, I mean, irrational. Not just that they like it, not just that when you show the product they're like, "Oh, that's cool," meaning they have to have it, they are going crazy for it, and they cannot stand to be without it. Do you know what I mean? That kind of fanaticism. What I do is I look around, and I look. I chose the MLM I chose for very specific reasons. I'm going to walk you through some of those reasons here, and I'll show you some of my criteria for choosing an MLM. Understand that it's just my own personal own, and yours might be a little bit different. That's fine. This is what I did though when I started looking for an MLM to join back in the day. I started looking around, and I was like, "Okay. First off, how would I treat this if I was not an MLM, if I was inside a big business that ... " Why am I asking that? Because that's my history, that's my past, that's where I came from. I came from a spot of selling other people's products online, and there are patterns to the top sellers. There are patterns to the top buyers. There are patterns all throughout. So, why would I not try to choose an MLM that comes nearest to those patterns and choose that one? Does that make sense? That's what I did, and that's the MLM that I joined. Here's some of the patterns that I looked for. Number one, the product has got to be somewhat high ticket. We're talking MLM here. This is very, very akin to affiliate marketing, meaning I go sell a product for somebody else and I get a little bit of a cut. Now, obviously you make more money if you own the entire product, but I love MLM because all of the fulfillment is done for me. There's a lot of things that are already done for me, that they take care of a lot of the business side of stuff. All I got to go do is to go sell the thing, and that's super easy. That's why I love the MLM game so much. Obviously the possibility of additional sources of revenue, passive income, all that, obviously those are all huge benefits to being an MLM, building up a big team, building up a big network, helping others have success. Those are all big benefits of being in it. The industry that is very, very close ... I don't know if I want to say closest, but in my mind, it kind of is, is the affiliate marketing, the internet affiliate marketing industry meaning they sell other people's products and they get a little bit of a cut. What I wanted to do is I wanted to choose something that was slightly more high ticket, meaning if I'm just selling a $20 thing, what do you get? In my MLM, the starting commission is 20%, which is awesome. That's the starting commission. It goes way higher from that. It's awesome. That's the reason I chose it is because the commissions were higher. If I'm getting paid peanuts, I have a huge issue with that. One of the other things that I chose as I chose an MLM where I was getting ... Let's say I sold a dollar worth of stuff, the full dollar is commissionable. I hate that game where they're like, "Well, only 60% of what you sell is commissionable volume." It's like, "Are you joking? I found you a customer. That's stupid." I chose an MLM that was dollar for dollar commissionable volume, which is huge by the way. That's amazing. Not many MLMs do that. I chose an MLM that does that. I chose an MLM that's a supplement. Why? Because it's recurring. People buy it over and over and over. They stay on it month after month after month after month, meaning it's not just a one and done thing. I might sell something for 120 bucks or whatever price, but they stay on it for at least probably five to seven months. All I've got to do is continue to educate them to help them understand why they should stay on longer than that. That's why they expect follow-up sales. They expect to be buying it frequently. They expect, they expect. I've given the analogy before, it's kind of like me going and buying milk and bread at the store. Those are no-duh buying experiences. You do not have to ... You don't see a salesman standing next to bread and eggs, you don't. Those are no-duh buying experiences. I wanted to choose an MLM that was a no-duh buying experience, like, "Oh, yeah. Obviously, I can see why I would spend money on this very easily." There's not a lot of sales copy that has to be written. There's not tons of sale ... Do you know what I mean? I chose an MLM that was like that. I chose a supplement for that very reason to go through and help people ... Again, please understand, put some thick skin on with this. If you're like, "Stephen, I love my MLM," that's great. Then stay in it. That's not what I'm saying. What I'm saying is, this is the criteria that I went through to choose my MLM. After seeing what sells really hard on the internet, seeing what sells really, really easy on there, seeing what's selling, that's why I chose what I did. There was a lot of thought that went into it. This was not like a ... I don't know, "Let me just come up with something, let me just find some ... " I did do that one time. I was like, "Let me just find something." It was funny because I didn't have ... I loved the product, but I just didn't like selling it. Do you know what I mean? It's not just about the product. It isn't. It's not just about ... it's your ability to sell it. It is your ability to market it. One of my favorite quotes ... If you guys have been on the Secret MLM Hacks web class, I go through this and we talk about this. One of my favorite quotes ever is, "There is no relationship between being good and getting paid. There's no relationship between being good and getting paid." You could have the absolute best product and make zero dollars. I'm sure you've experienced that. I have. We all have. You could have the absolute best product and make nothing. You could be the absolute best at your script and make nothing. You could be the absolute best at recruiting people and really make barely nothing. Why? Because there's no relationship between being good and getting paid. As I started looking around at these different MLMs, I started looking around and seeing what was out there currently in the marketplace, it was very important for me to apply the second part of this quote, which was this, "There's no relationship between being good and getting paid. However, there is a huge relationship between being good at marketing and getting paid." So, I went around and I found an MLM. I dug, guys. I looked around. I did not choose an MLM for quite some time because I was looking actively at the MLM that would fit the model that I am in, that I love, that I know I can sell, that I know I can market. There is a massive difference between sales and marketing, a huge one. When I learned the difference between selling and marketing, my wallet got a lot fatter. Again, we go over this a little bit on the web class as well. By the way, if you have not joined us on the web class, I would love to have you guys, by the way. It's at secretmlmhacks.com. There's my soft pitch. There we go. I did it, the dirty. There it is. What we do is we go through, we talk a little bit about the difference between sales and marketing. Sales, that's what I was doing when I was a door-to-door salesman. I would walk up and I would knock on someone's door, and I was face-to-face with them, and I was pitching them, and I was selling them on buying my thing. That's selling. Selling is what happens face-to-face. Marketing is how you get them to your face. Does that make sense? Selling is what happens face-to-face, door-to-door salesman, used car salesman. Marketing is how you get them to your face. That's the area that a lot of MLM does not go through, it does not talk about. I know that that is an upper hand that I have, that my team has, because I teach them how to market not just sell. The script that gets handed off to a lot of downlines, most the time, that is a sales script. The only piece of marketing that is traditionally taught in MLM is, "Give me a list of your contacts." That's why this podcast exists is because I am trying to help show other marketing tactics and strategies in the MLM space how I actually do what I do. Guys, we're about to cross 150 people asking to join my downline with no ad spend. They're applying and asking. That's ridiculous. Tell me another industry where that ... tell me another MLM, tell me another guy that does that. I don't know of one. Maybe there are, but I literally turn people away. It's an actual application process. Why? What I'm looking for is, "Does this person, A, know how to market? B, are they willing to learn how to market?" That's the major thing I'm looking through when I look at their application. If I feel like the answer is no to one of those two, I say no to them. I say, "Sorry, I don't do this in the traditional method." I wanted to be able to say that kind of stuff. So, as far as criteria that I use to pick my MLM, to actually choose my MLM, number one, I was telling you the product needed to be somewhat high ticket. That means I only needed to sell a couple of them to make a really big dent in my wallet each month. It needed to be a recurring ... there's potential for recurring payments, potential for recurring ... Anyway, I think that makes sense. There's potential to be able to spend more, and more, and more, and more, and more, and more money. Not just the first sale, beyond the first sale. There's recurring revenue, recurring payments, continuity behind it. So, high ticket, some continuity. For me, that was easy to do that in the supplement space. Some of the things I do are supplement, but we also sell other things besides supplements though. It's really the fascinating MLM. Then the third thing that I looked for is that I wanted to be able to sell and market how I wanted to. I hate when MLMs put restrictions on how you can sell stuff. It's the dumbest thing on the planet. Someone reached out to me again the other day, and they were like, "Well, my MLM won't let me sell how I want to." I was like, "Seriously? Seriously? You love being a part of that?" Again, I'm not making fun of it. If you guys are all about it, that's awesome. Super cool. Great. I will not stand for that though. So, I was like, "You might need to find a different MLM." Sales tactics, especially marketing, sales tactics don't change that often. Marketing tactics change a lot though. Selling on the internet, that's what I do. If I can't find an MLM that will let me do my strength, why would I ever join them? So, I got really passionate about that one topic. I got really passionate about finding an MLM that let me do that. Here's the problem. This is why I get passionate about this. This is why I get so fiery about this topic. Think about this, in the past ... I don't know if you guys have ever tried to sell your product online or ever on a Facebook ad. A lot of MLMs freak out over that. They go nuts, like, "What? No, you can't sell it online." They try to control a lot of stuff. It's like you have to be a certain personality type to sell how they want you to sell. I was like, "I don't really want to sell how my MLM's telling me to sell. You're telling me that I would get kicked out for running a Facebook ad in your favor? That's stupid." I was flat-out like, "That's dumb. That's dumb. I hate that." I was talking to the CEO of this MLM before I ever joined, and I had the very unique experience of doing that before I joined. I said, "I'll you why so many people who sell on the internet will not join an MLM." He goes, "Really? Why?" I said, "Because what ends up happening is, if I go build something like a sales funnel that's supposed to sell supplements ... Let's say I'm going to go sell your supplements, sir. I go sell your supplement on the internet, and I build a sales funnel. I know that this sales funnel is the sales funnel that pulls in 17 grand a day for one of my buddies. I know that this sales funnel is the supplement funnel that turns in $100,000 a day for these companies. You're saying that I can't go build that thing. Why on earth would you not want that kind of sales volume? That's the kind of stuff I do. I love to be able to build that and duplicate it for my team. In a single click, I'll give them the entire sales funnel after I prove that thing out. Then I'll give it to all of them, and they'll have that kind of marketing arm now also rather than just go talk to people on the street or in malls and hotel lobbies." I'm not making fun of that if you're like crazy good at it, but man, things evolve. I said, "Here's the reason why though, I can go build those kinds of thing. I've built those things before. I've built them for many other big people, but I can't take your product and go put it on the internet because I'll get in trouble." He goes, "Here's what's different about my MLM, man, I've got this thing." I won't tell you the name of it, because I don't want you guys to go look it up. He's like, "I got this thing, and it's in writing. I don't care how my MLMers sell." I was like, "Really? You're like the first one I've heard that says that." He's like, "Yeah, I don't care how they sell. As long as they don't drop a certain price point and they're not lying, who cares? Why would I control that?" I was like, "Oh." I think I saw a halo appear above his head, and there was a light in the room, and things around him got all dark, and I was like, "This is the guy." He goes, "I don't care how you sell, just represent it well. Who cares? I don't care if you sell it on the internet. I don't care if you sell it face-to-face. However you want to sell it, you sell it. It's still a commission." I was like, "Oh my gosh, thank you. First of all, breath of fresh air. Second of all ... " Again, I'm not pitching anybody that ... I understand some of you guys will reach out and ask after this. This is the reason, this very specific reason. I was very, very careful on how I chose an MLM and what criteria I used to choose an MLM. I said, "Okay, well here's the other issue, here's the other issue is ... " Steve, thanks for bringing up this question, man, because this brings up some big topics inside the MLM space, some big technical issues in the MLM space that no one's really solved and we're the first ones to do it. I've been really, really proud of it. What I've been doing is, I told him, I said, "Here's the other major reason why a lot of people who know how to sell on the internet will not sell in MLM. They won't join an MLM." He goes, "Okay, I'm listening." I said, "Here's the reason. If I go run a Facebook ad and I have my own webpage up, let's say you guys have a store like you've built something in WordPress." If you have no idea what I'm talking about, that's fine. That's fine. Let's say that somehow though, you're selling your product online. What you would have to do traditionally is after the sale gets sold, after you collect the sale, you'd have to turn back around and go buy it again on your corporate website in that person's name with that person's shipping address with that person's information, which sucks. It's terrible. It means every sale, there is so much touch. There's a lot of high touch that's done. There's so much that you have to do for that individual. It's an awful game. I have buddies that would go and they'd build these sales funnels, and they'd be selling their products online. Then they'd just go take this massive Excel sheet, and they'd either have to go sell it and make this really special agreement with their ... They go take this Excel sheet and they'd have to go make this special agreement with their MLM or whatever, or they'd have to turn around and manually by hand, they'd go in and put in all of those orders in those people's names with their shipping addresses and they'd have to go re-buy it. Well, by that time, you've already paid for credit card processing twice. It cuts down how much money they actually make. Therefore, it really puts a massive damper in why you'd ever, ever do any kind of product sales with an MLM online. I was explaining this to him and he was like, "Huh. How do we fix that?" It was funny, because I was sitting there in the room with him, I was sitting there in the room with him and I had this idea come to my head. I was like, "If we did this one thing," and I'm not going to tell what it is though, I said, "If we can fix this one thing, this one area ... All it would take a little bit of tech stuff on your side at the beginning, but what it would do is it would allow me to sell my product through my own funnels and it would go to you guys. The money would go to you guys. It would just credit my account with the sale, with the commission." We drew this out, and it was this cool plan. I hit my head, and I started drawing and I got in the zone and it was really, really awesome. What ended up happening was, he goes, "Okay. This is cool." I'm really pumped because ... This is me just celebrating a big achievement, guys, because they just came out with the beta of that solution. Now what it means is I can go sell like these other massive supplement funnels, these massive guys I'd go build for. They'd be bringing in millions of dollars. In the past, I couldn't do that kind of thing in an MLM, because I'd have to do this two-step thing. I even knew guys who would hire VAs to buy again the product in that person's name on the corporate website after they got the purchase in their own funnel. Does this make sense? I was like, "This is so stupid, you guys. Why has the MLM Industry not caught up with the fact of what a funnel is, and why does everyone care how it gets sold?" I know some people are not going to like the fact I'm saying that. I totally understand. I know some people are going to be really, really against what I just said. If you know something sells well, why on earth would you hinder that process and you know how it sells well? Here's really the two big issues. When I was choosing my MLM, I wanted to know, first of all, what was already selling in the market. I didn't give a crap about what the product was for a while. I wanted to know what is already selling in the market not including MLM products. What are people ferocious over? Now, let me find an MLM with a product that is nearest to that so I know it sells well. I need to know what is selling and how it's selling. Those are the only two questions that I care about. What is currently selling in the marketplace with rampant buyers, irrational purchasers? Then how is it selling? How are they getting those people in front of them? Is it really just through friends and family? How is everyone else buying it who is not an MLM? Are they doing it through retail? Are they buying offline? If you know what those are, why would you ever hinder that process? I don't know. That's part of the issue. That's what I went through and I talked with about these guys. I was like, "Look, fix this one problem right here, and I have an army of funnel builders who are wanting to sell this thing." Guys, I'm excited. It's the reason I'm so passionate about it. I think we're the first MLM ever in history to do this. We're the first team. My team is the one doing it. I'm the one beta testing it. If this works, I don't care if my team doesn't know how to build funnels, I will build it for them and I give it to them. Now, they have this whole sales arm. Now, I focus heavily on the recruiting side, and now we're also just cranking, killing, just crushing on the product sales side. How exciting is that? It means I'm not walking around selling the product. One more story, one more story real quick. I know this is a long episode, but just bear with me. One more story to illustrate the point. When I was doing door-to-door sales, I was driving down the street and I was looking around. I was in a little bit of a sales slump. I was a good salesman. I was one of the top guys almost every time. Telemarketing, I was one of the leaders on the floor. I had a team behind me that I was training. When I was doing door-to-doors sales, I was very good. I was the number two first year seller. The reason I wasn't number one is because the guy came out two months ahead of me. He had such a ridiculous lead, but I did really well in sales. I was in the middle of a slump though. We're driving out to our areas and we're on the highway. I remember the clear blue-sky day. There was some clouds in the sky. Temperature was warm. It was going to get hot that day. Clear, clear sky, and it was a beautiful day, guys, beautiful day. Mountain all around us, and I was selling pest control. We're driving out to this area, and what I was doing is I was complaining in my head. I was complaining. There's no other way to say it. I was ticked. I was like, "This is stupid." I was like, "Are you kidding me." I was trying to control my emotions, but I wasn't. I was in a little bit of a slump, and I was carrying that emotion with me on the doors and I wasn't doing well. I learned a lot of lessons from that personally. I grew a lot from that personally. As we were driving out, I'm looking up and I'm seeing these billboards on the side of the road. These billboards are on the side of the road, and I had this thought. I will never forget where we were on the road. I will never forget where I was sitting. I will never forget this moment, because it was one the sparks that changed my life and how I approach MLM. I was sitting and I was looking. I wasn't in MLM at the time, and I was looking at these billboards. I looked up at the billboards, and I thought, "Gosh, this is so stupid. I'm waking up every single day as a door-to-door salesman trying to convince people to buy something who were not thinking about buying something today, but people who are calling these billboards are getting laydown sales. People who are calling these billboards are asking to be sold." So, what I did is I started putting these classified on the internet. Have you heard of like Craigslist, things like that? I just started putting our service, our product on Craigslist. I put it on Craigslist, and I started getting all these phone sales, all these laydown sales. I think I've told you guys this story before, but I hope it really hits home with what I'm telling you about how I chose my MLM. I started getting all these phone sales and all these laydown sales, and these were individuals who wanted to be sold, who wanted my product, who wanted more information. I wasn't bugging him and bothering him in the middle of the day. Are you getting a little bit of the ah-ha? What ended up happening is I started realizing, I said, "Wait a second. For every product, most products out there, for pretty much every product, there are people who are already trying to purchase this thing. They just don't know about my product. I'm going to stop walking up to random people in hotel lobbies." I wasn't doing that anyway but, "I'm not going to do that. I'm not going to do ... " What I started doing is when ... Yes, the product matters, but what is more important is matching an MLM to whatever is currently exploding in the marketplace, meaning if you're trying to be in the Health Industry and you want to find a health MLM, you go find whatever supplement, or program, or whatever it is has the most rampant, ridiculous purchasers, then choose the MLM off that. If you know how they're buying ... Now you know what they're buying, you've got to figure out how they're buying it now. Are they buying it on the internet? Are they buying it right off of TV ads? I don't know. Go figure that out. Then you match that way. So, I chose my MLM very, very strategically. I said no to a lot of MLMs. They all wanted my stuff. I understand why they wanted it, but I chose, first off ... I was like, "I'm going to do supplements so there's recurring billing. I'm going to do something more high ticket so that there's higher margins for me. I'm going to choose something so the starting commission is 20%. I'm going to choose something that will let me sell online the way that I know how to blow the gates open with funnels." This is the first MLM, and I think I'm the first team, to really be able to do that and integrate directly into a corporate's software so that when we sell stuff ... We're still in the beta testing, but we're doing it. We know clearly where we're going with it. Now what's kind of cool is that when people join my team, what I do is I've got this members area that walks them through a lot of the training, how I would do stuff. Then it walks them through the actual funnel side. It's like, "Hey, if you don't know how to build them, that's okay. Click here. I have a pre-made one for you, and it sells this product in our MLM really well with these kind of ads, with this kind of average cart value typically. Usually, start with this kind of ... " Do you know what I mean? What other MLM gives you that kind of upper hand? I don't know. That's the reason I get so ... I'm very, very proud of the MLM that I'm in. In order to protect the team, find the people who are most serious about it, I'm not just trying to get people who are like, "Oh, Stephen's got all these plans. Therefore, I'll make all this money faster." I'm not looking for get rich quick people. We are trying to get rich quick, make no mistake. Why would you ever try to get rich slowly? I was laughing like, "Is this a get rich quick scheme?" I was like, "Well, hopefully." It's not that I'm a capitalistic pig. Man, why would you do something where you make money slowly? "Don't worry, it's not a get rich quick scheme." It's like, "What? How slowly do you make cash?" That's a stupid saying. What you're trying to say is, is it a scheme? Is it a plot? Is it a Ponzi Scheme? I get that. I understand what people are trying to say with that. So, I vet people out, and that's the reason that I do it. Steve Peck, I know that's a very long response to it, but that's how I chose my MLM is I did not first look at what my MLM's product was. First, I didn't even consider any MLM until I saw what was selling very, very hot in the health space, or wealth space, or relationship space. What is selling super hot, and now with an MLM that comes closest to selling that kind of thing, and do they care how I sell my stuff? That's it. That's how I did it. I know that's kind of out of the box, but that's kind of what secret MLM Hacks is. Anyways, guys. Thanks so much. Hopefully that helped. I know it was kind of a long episode, but I hope that it helped you understand it doesn't matter how cool your product is if no one knows about it. It doesn't matter how cool your product is if there's no one currently buying something even similar in the marketplace. That is some scary crap to go into, because now you have to educate and sell, not just sell. They're already further down the belief path with my product. They already know. We're just selling a better version of it, and I know the best ways to sell it on the internet. That's why we're doing what we are. Guys, thanks so much. Appreciate it. I know it's kind of a long episode, but hopefully you got some stuff from that. Again, I'm not trying to convince you to get out of your MLM or stay in it, whatever. It's your call, your choice to do what you do with this information. That's how I did what I did. That's why I'm doing what I am. It's your call. Do whatever you want to with it, and start asking. That's what I was trying to tell this person a few days ago. They're like, "My MLM won't let me sell stuff on the internet." I was like, "Oh my gosh. Get good at direct response. Get good at selling through mailboxes or something. Are you really going to go door-to-door? What's the preferred method?" Now think of that method that they're trying to teach you at scale. Is that something you can do at scale? Once you know how the thing is selling, there's only three ways to grow a business, guys, only three ways. You can get more customers. You can get customers to pay you more money, or you can get customers to pay you money more frequently. That's it. So, what of those three can you do in your MLM? Yes, Steve, are you passionate about this topic? I'm very passionate about it, because I understand that people feel loyal about their company. Those are the only three ways. If you can't see one of those ways working at scale ... Okay, let's think through it. Number one, get more customers. If they are so butt hurt on how you sell your thing, do you really think you're going to retire off it? Is it really going to help do your house payment? I mean, seriously. Start running some numbers. Figure out what that ... Are we all going to go to hotel lobbies? That's why I get passionate about it, guys. Obviously I am. You're like, "Well, maybe that's not the way I'm going to do it. Maybe I'm just going to get customers to pay me more frequently." Okay, cool. Let's start looking at the margins, start looking at the commission check that you get. Is your MLM giving you dollar per dollar commissionable volume? If not, that's some scary crap. Start running the numbers. I was in my MLM. I recruited those 13 people in my first month. I got a $13 check. 13 bucks, guys. I was like, "Oh my gosh, that's a dollar a person. I don't totally understand what just happened here, but that sucks." So, more customers. Wait, but MLMs traditionally, a lot of them are really butt hurt on how you sell. So, more customers sell more frequently to them getting you to pay more money. Can you do upsales? Can you? Mine will let me. Can you toss your own thing in there? That's when you start looking at ... That's what I'm trying to help you understand. What's the marketing arm, the marketing mechanism? Because they help you with the sales scripts. They help you with that stuff, but not that many people help you get the marketing ironically, which is the area that actually makes you the money. That was a long episode, but I'm passionate about it, guys. That's a very big deal how you choose your MLM. It's a very big deal. I don't actually really even know that much about what my comp plan says. I don't need to. I will. I know that's bad of me. I'll go study it. I'll get to know it really, really well, but frankly it's the marketing not the comp plan. It's the marketing not barely even the product. It's the marketing that will make you the cash and make your wallet fatter. If this was offensive of me saying this kind of stuff, I'm not sorry because it's truth. Please know that where I'm coming from, you've got to see there are better ways to do the game. You've got to understand, let's look at the long haul, what really is going on. Yes, you may love the product. There is an MLM I love buying their product, but I will not be part of the MLM. I love the product. You have to start making those calls and start making those decisions as you understand, "Am I really learning how to market? Am I really learning how to ... " Anyway, it was a long episode, guys. I appreciate it. Thank you, Steve Peck, for asking the question. As soon as I saw the question, I was like, "Oh man. Steve just opened a can." So, that was a 30 minute episode. Hey guys, I hope you're having a good one. Appreciate you guys and appreciate the listens. Go get them. I'm very, very excited for this and love our community here. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.