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Krithika Shankarraman was the first marketing hire at OpenAI and Stripe and led marketing at Retool. At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at Thrive Capital, where she helps portfolio companies on all things marketing.What you will learn:1. Why do most marketing playbooks often fail, and what's a better way?2. Which marketing lever should I pull first?3. Why is trying to be better than competitors usually a losing strategy?4. How do I craft positioning that actually converts?5. What makes messaging stick with developers, enterprises, and consumers?6. What pricing experiments actually move revenue?7. What is working at OpenAI really like?8. Why does consistency and quality matter more than speed?—Brought to you by:Eppo — Run reliable, impactful experimentsAirtable ProductCentral—Launch to new heights with a unified system for product developmentLinkedIn Ads—Reach professionals and drive results for your business—Where to find Krithika Shankarraman:• X: https://x.com/krithix• LinkedIn: https://www.linkedin.com/in/krithix/• Website: https://krithix.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Krithika(04:22) Early marketing lessons from OpenAI(11:17) Diagnosing marketing needs(15:06) The DATE framework and why being cheaper is a race to the bottom(17:11) Marketing strategies at Retool(22:29) Insights from marketing at Stripe(32:33) The importance of consistent marketing communication(39:55) Criteria for hiring a marketing expert(41:43) “Capital M” vs. “lowercase m” marketing(43:05) ChatGPT vs. Claude: market dominance(45:31) The future of AI and its societal impact(47:09) Work-life balance(48:41) Transitioning to Thrive(52:35) Career advice for marketers(55:00) The importance of taste and creativity in the AI era(01:00:04) AI product pricing(01:03:21) AI tools in marketing(01:05:17) Failure corner(01:08:46) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• Stripe: https://stripe.com/• Retool: https://retool.com/• Dropbox: https://www.dropbox.com/• Sam Altman talks about his business model: https://www.youtube.com/watch?v=pLnyjxgFxew• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• Netflix: https://www.netflix.com/• Stripe Connect: https://stripe.com/connect• John Collison on X: https://x.com/collision• Patrick Collison on X: https://x.com/patrickc• Cristina Cordova on LinkedIn: https://www.linkedin.com/in/cristinajcordova/• Hackpad: https://en.wikipedia.org/wiki/Hackpad• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io/• Thrive Capital: https://thrivecap.com/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Claude: https://claude.ai/new• ChatGPT: https://chatgpt.com/• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Databricks: https://www.databricks.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennysnewsletter.com/p/april-dunford-on-product-positioning• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Severance on AppleTV+: https://tv.apple.com/us/show/severance/• Granola: https://www.granola.ai/• Some people think AI writing has a tell—the em dash. Writers disagree: https://www.washingtonpost.com/technology/2025/04/09/ai-em-dash-writing-punctuation-chatgpt/—Recommended books:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Circe: https://www.amazon.com/Circe-Madeline-Miller/dp/0316556327/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe
Episode 981-Jason Interviews Taki Soma, John Broglia, Mark Schey, Michael Avon Oeming - Alienated - ComixologyALIENATED - The time has come. The world wakes one morning to the news of alien contact. Finally. But they are all dead...except for one. What does it want, why did they arrive, and why did they all perish? When TJ, a retired teacher, and his grandkids come in contact with the alien they are determined to protect it and find some answers.Alienated is a science fiction drama series written by Taki Soma, who is best known for her work on Bitch Planet, Rapture, The Victories, Dick Tracy, Iron Man, and the autobiographical comic Sleeping While Standing, and drawn by artist John Broglia, whose most recent work includes Nice Jewish Boys.Buy It: https://www.amazon.com/Alienated-Comixology-Originals-Taki-Soma-ebook/dp/B0F1ZP93X1Theme Songs by Drew: Only One Left & StarlightLike & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Girls on Grass is a scrappy garage/country/cowpunk/whatever band from New York City that fearlessly follows their own arrow. Barbara Endes guides us through the creative process of the band's upcoming EP Stages, playing with a B-bender guitar (and what that is), and why writing about politics an her friends is her happy place. Track Listing Girls on Grass – Goth Punk Hillbilly Angel (1:19) Kim Deal – Nobody Loves You More (11:45) Girls on Grass – Don't Buy It (29:13) Subscribe to Rainbow Rodeo for your free weekly queer country newsletter, or support us with a paid subscription for extra goodies!
Episode 976-Jason Interviews Matt Bors and Fred Harper Toxic Avenger AHOY ComicsThe classic film and animated series returns to comics with a 21st-century spin. On the run from bullies, teenager Melvin Junko runs straight into a massive chemical waste spill that transforms him into a hideously deformed creature of superhuman size and strength—the Toxic Avenger! When representatives of the corporation responsible for the disaster arrive to cover it up, the Toxic Avenger leads his town in a fight for justice. Featuring violent action, gross mutations, bursting pustules, and plenty of trenchant satire.Buy It: https://www.simonandschuster.com/books/The-Toxic-Avenger/Matt-Bors/9781952090394Theme Songs by Drew: Mop Justice & Toxic Surge Like & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Real Estate Guarantees: How Agents Provide Certainty in Uncertain MarketsCan a real estate agent really offer you a guarantee? In this episode, we dive into the world of real estate guarantees—from “Sell Your Home or We'll Buy It” promises to flexible cancellation policies. Learn how these commitments reduce risk, create trust, and give you the confidence to move forward. If you're buying or selling a home, discover why working with an agent who offers real guarantees can make all the difference.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com
Episode 974-Jason Interviews Omar Morales - Major Thomás - ComixologyA Mexican-American farm worker becomes a NASA astronaut and just as his dreams begin to blast off, he gets lost in the middle of a space war, marooned with crushing regret about his life choices.With a forward by Astronaut Jose M. Hernandez, Major Thomás is an inspiring hero's journey for young people around the world. It's La Bamba meets Lost in Space meets Guardians of the Galaxy.Buy It: https://a.co/d/5BfUcuBTheme Songs by Drew: Earth to the Stars & Reach Major Thomás Like & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Episode 971-Jason Interviews Joey Weiser The Littlest Fighter Oni PressReady, set, RUMBLE! It's battle time in The Littlest Fighter, the newest graphic novel from Joey Weiser (Mermin, Ghost Hog, Dragon Racer) perfect for young fans of kaiju monsters and epic fight scenes!Ash, a novice fighter about the size of a human kid battling giant monsters across the land, has started to make a BIG name for himself as he defeats champion after champion, despite his small size. He'll fight anyone, even if it means destroying a few buildings or villages along the way. When he stumbles across Dot, a young villager who wants to put an end to the destructive fighting, she urges Ash to put his battling days behind him.But Ash has big battles on the brain! He has his sights set on finding and defeating the Legendary Champion, an old battler who mysteriously disappeared from the fight scene at the top of his game. Dot and Ash set out to find the Legendary Champion and learn about the surprising reason the epic giant doesn't fight anymore. Join Ash, Dot, and all the fighting champions in the fast-paced, action-packed graphic novel The Littlest Fighter!Buy It: https://www.simonandschuster.com/books/The-Littlest-Fighter/Joey-Weiser/9781637156308Like & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Episode 967-Jason Interviews Sarah Brunstad LA Strong Mad Cave StudiosThe comic book industry pulls together to support fellow creators who lost homes to the tragic 2025 Los Angeles fires with this benefit anthology special. Featuring contributions from Barbara Kessel, Brian Azzarello, Brian Michael Bendis, Christos Gage, Dan DiDio, Daniel Kibblesmith, Frank Tieri, Greg Pak, Jimmy Palmiotti, Jody Houser, Marv Wolfman, Paul Cornell, Rob DenBleyker, Sina Grace, Stephanie Phillips, Steve Orlando, Alex Cormack, Alison Sampson, Amanda Conner, Christian Ward, Geraldo Borges, Ian Churchill, Michael Avon Oeming, Nico Leon, Rian Gonzales, Salvador Larroca, Sami Kivelä, and many, many more. Together, as a community, we can be L.A. strong for one another! 100% of the profits will be donated for relief efforts.Buy It: https://madcavestudios.com/product/la-strong/Like & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
In today's episode, I explore the crucial distinction between positioning your product's value and handling objections. I explain why understanding the buyer personas in a B2B deal is essential to tailor messaging for champions versus other stakeholders. I also highlight scenarios where objection handling can transform into a core value driver under certain market conditions. You will learn: (00:00) Why Value and Objection Handling Aren't the Same* Value drives purchase decisions, while objection handling removes potential blockers.* Focusing on core value themes helps customers remember what sets your product apart.(04:56) Turning Features into Meaningful Value* Product capabilities only matter when translated into business outcomes customers care about.* Asking “so what?” ensures features connect to tangible benefits.(07:24) Objections: Identifying, Anticipating, and Handling Them* Objections often arise from non-buying stakeholders like IT, legal, and end users.* Objection handling should occur after establishing value, not before.(14:18) Understanding the Roles in a B2B Buying Committee* Champions push deals forward, while other personas can stall or block decisions.* Equipping champions to navigate internal objections increases deal success rates.(20:49) When Objection Handling Becomes a Value Driver* Poor competitor performance can turn typical objections into selling points.* Listening to customer frustrations reveals opportunities for repositioning. —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube:
Culture Clash Live EP.273: Time Travel Spotlight: Déjà Vu (2006) & Fandom News & Reviews! Watch: Fandom Podcast Network YouTube Channel: https://www.youtube.com/@FandomPodcastNetwork Listen: Fandom Podcast Network Audio Podcast: https://fpnet.podbean.com/category/culture-clash On this episode of Culture Clash we continue the year of the Time Travel on the Fandom Podcast Network, with a Time Travel Spotlight on 2006 movie "Déjà Vu". Déjà Vu is a 2006 American science fiction action film directed by Tony Scott, written by Bill Marsilii and Terry Rossio, and produced by Jerry Bruckheimer. The film stars Denzel Washington, Paula Patton, Jim Caviezel, Val Kilmer, Adam Goldberg and Bruce Greenwood. It involves an ATF agent who travels back in time in an attempt to prevent a domestic terrorist attack that takes place in New Orleans and to save a woman with whom he falls in love. Filming took place in New Orleans after Hurricane Katrina. The film premiered in New York City on November 20, 2006, and was released in the United States and Canada on November 22, 2006. It received mixed reviews from critics and grossed $180.6 million worldwide against its $75 million production budget. It was the 23rd most successful film worldwide for 2006. Plus we discuss all the latest in Fandom News, and reviews in Buy It, Stream It or Unsee It! Let's Do This Thing! Fandom Podcast Network Contact Info: Fandom Podcast Network YouTube Channel: https://www.youtube.com/@FandomPodcastNetwork Our master feed for all of our audio podcasts can be found on Podbean: - https://fpnet.podbean.com/ The Fandom Podcast Network can stream and download on the Podbean app The Fandom Podcast Network is on all major podcast platforms, which includes: Apple Podcasts / iTunes Contact Information: - Fandom Podcast Network YouTube Channel: https://www.youtube.com/c/FandomPodcastNetwork - Master feed for all FPNet Audio Podcasts: http://fpnet.podbean.com/ - Couch Potato Theater Audio Podcast Master Feed: https://fpnet.podbean.com/category/couch-potato-theater - Facebook: https://www.facebook.com/Fandompodcastnetwork - Email: fandompodcastnetwork@gmail.com - Instagram: https://www.instagram.com/fandompodcastnetwork/ - X: @fanpodnetwork / https://twitter.com/fanpodnetwork -Bluesky: @fanpodnetwork / https://bsky.app/profile/fanpodnetwork.bsky.social Host & Guest Contact Info: - Kyle Wagner on X: @AKyleW / Instagram & Threads: @Akylefandom / @akyleW on Discord / @Ksport16: Letterboxd / Blue Sky: @akylew - Kevin Reitzel on X / Instagram / Threads / Discord & Letterboxd: @spartan_phoenix / Bluesky: @spartanphoenix - Lacee Aderhold on X: @LaceePants / Instagram: @thelaceepants / Letterboxd: @Laceepants / Bluesky: @laceepants #CultureClash #CultureClashLive #TheFandomPodcastNetwork #FPNet #FPN #TimeTravel #TimeTravelSpotlight #TimeTravelMovies #DejaVu #DejaVu2006 #DejaVuMovie #TonyScott #JerryBruckheimer #DenzelWashington #PaulaPatton #JimCaviezel #ValKilmer #AdamGoldberg #BruceGreenwood #KyleWagner #KevinReitzel #LaceeAderhold
Send us a textThis week on Three Kitchens Podcast, we welcome Lisa and Cristina from The Baking Scraps podcast to chat about the fascination with baking competition shows, and their personal experiences auditioning for The Great Canadian Baking Show. We also get their advice on a couple of baking projects - stuffed cookies and a Buche de Noel. Lisa and Cristina met while auditioning for The Great Canadian Baking Show, and they turned their shared experience and love of home baking into the popular podcast, The Baking Scraps. They bring you baking tips and tricks; review baking show episodes; share their biggest baking fails; and give each other - and you - challenges with new bakes and old home favourites. We were thrilled to pick their brains about what it's really like to audition for a baking competition show, why these types of baking shows are so popular, and we get their tips and ideas for two baking projects of our own. Heather takes on a stuffed cookie, with the goal of using her homemade apple butter as the filling. And somehow, during a game of Bake It or Buy It, we wrangle Erin into trying a Buche de Noel (Yule Log) cake for Christmas! You can find out how both of these recipes turned out by listening to the four of us again on The Baking Scraps sister episode! Find the recipes on our website - links are below! Episode Links~~~~~ The Baking Scraps Podcast~ Three Kitchens Podcast on The Baking Scraps~ Buche Noel Cake Recipe~ Caramel & Apple Butter Stuffed Cookies Recipe~ The Great Canadian Baking Show~ Baking Sour Dough Bread with Guest Larry Harris~~~~ Three Kitchens Podcast - a home cooking showCheck out our website where you can listen to all of our episodes and find recipes on our blog: www.threekitchenspodcast.comYou can support the show with a small donation at Buy Me A Coffee.Want to be a guest? We want to hear from you! Join us on our socials!Instagram @three_kitchens_podcastFacebook @threekitchenspodcastYouTube @threekitchenspodcastTikTok @threekitchenspodcastRate, review, follow, subscribe and tell your friends!
Join Rob King as he Enters the Realm to break down the Steelers' offseason plans! Rob King gives his insights into what moves the Steelers could make this offseason. Find out which Free Agents the Steelers should target this offseason! Also, we discuss the latest Steelers Free Agency rumors! Lastly, we give our bold predictions, insights, & analysis for the Steelers offseason plans!Rob King's New Book "The Door in the Stone" Buy It now at...Amazon: https://www.amazon.com/Door-Stone-Kavenland-Mr-King/dp/B0DM27SD59#SteelersFreeAgency #SteelersOffseason #robking Chapters0:00 Welcome to Steelers Realm!2:30 New Fantasy Novel!13:00 Steelers Late Season Collapse23:30 Steelers Lackluster Offense29:00 Calvin Austin Breakout Year34:00 Talented Steelers Offense37:40 Steelers Trenches Plans39:00 Najee Harris Reunion?42:00 Need to Draft Trench Players46:20 Steelers QB Situation52:00 Steelers Final ThoughtsWhen are we on?Live every Monday and Thursday during the seasonWant more content? YouTube: https://www.youtube.com/watch?v=iM2swRci5XEPlease like, subscribe, and comment for more Steelers News & Rumors!Support the show
In today's episode, I dive into the art of transforming competitor strengths into weaknesses, a practice which I sometimes call “marketing jiu-jitsu.” You will learn: * How competitor strengths can double as weaknesses in different markets.* Opportunities for challenger brands to carve out niche markets.* The differences between platform and tool positioning and their respective advantages.* Competing with legacy brands.* Competing against free or low-cost products.* Appealing to end users versus decision-makers.* Using manager-level value propositions to win deals against free tools.* Focusing on high-value market segments to avoid a race to the bottom.* Examples of successful positioning from companies like Salesforce, IBM, and Snowflake.—If you want to skip ahead: (00:37) Marketing Jiu-Jitsu(01:51) Empowering End Users vs. IT(05:01) Market Leadership vs. Challenger Strategies(09:54) Niche Market Strategies and CRM Examples(13:26) Platform vs. Tool(21:05) Competing Against Free and Low-Cost Products(26:43) Focusing on High-Value Segments—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
In today's episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products. In this episode, I answer the question: When you want to discuss your differentiated product or service, what do you do if you've got a competitor who lies that they too have the same product or service, when in fact they don't? You will learn: * The misconception that competitors can easily replicate differentiated features.* How architectural and resource constraints make copying features harder than it seems.* Competitors often stretch the truth or outright lie about capabilities.* Focusing on the value delivered by features rather than just the features themselves.* Using proof points, data, and examples to expose dishonest competitors.* Real-world examples of combating competitors who misrepresent themselves.* The reputational risks for companies that stretch the truth.* Turning dishonest competition into an opportunity to gain trust and loyalty—If you want to skip ahead: (00:00) Welcome to Season Three!(04:12) The Myth of Easy Feature Copying(09:30) Why Competitors Appear to Copy You(13:55) Handling Competitor Lies(16:40) Focus on Value, Not Just Features(19:20) Educate Buyers to Expose Competitor Lies(22:10) Prove Your Claims with Data—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing:
Culture Clash Live 271 Our Best of 2024 It's time to look back and reflect on the year that was 2024, join the Culture Clash crew as they are joined by special guest John Mosby to take a look back at what we thought was the best in TV, Movies and Pop Culture. Plus the latest in Fandom News and Reviews with some Let's News and Buy It, Stream It or Unsee It. Let's Do This Thing! Fandom Podcast Network Contact Info: Fandom Podcast Network YouTube Channel: https://www.youtube.com/@FandomPodcastNetwork Our master feed for all of our audio podcasts can be found on Podbean: - https://fpnet.podbean.com/ The Fandom Podcast Network can stream and download on the Podbean app The Fandom Podcast Network is on all major podcast platforms, which includes: Apple Podcasts / iTunes Contact Information: - Fandom Podcast Network YouTube Channel: https://www.youtube.com/c/FandomPodcastNetwork - Master feed for all FPNet Audio Podcasts: http://fpnet.podbean.com/ - Couch Potato Theater Audio Podcast Master Feed: https://fpnet.podbean.com/category/couch-potato-theater - Facebook: https://www.facebook.com/Fandompodcastnetwork - Email: fandompodcastnetwork@gmail.com - Instagram: https://www.instagram.com/fandompodcastnetwork/ - X: @fanpodnetwork / https://twitter.com/fanpodnetwork -Bluesky: @fanpodnetwork / https://bsky.app/profile/fanpodnetwork.bsky.social Host & Guest Contact Info: - Kyle Wagner on X: @AKyleW / Instagram & Threads: @Akylefandom / @akyleW on Discord / @Ksport16: Letterboxd / Blue Sky: @akylew - Kevin Reitzel on X / Instagram / Threads / Discord & Letterboxd: @spartan_phoenix / Bluesky: @spartanphoenix - Lacee Aderhold on X: @LaceePants / Instagram: @thelaceepants / Letterboxd: @Laceepants / Bluesky: @laceepants #CultureClash #CultureClashLive #TheFandomPodcastNetwork #FPNet #FPN #StarWars #MCU #ThePenguin #Bestof2024 #Superman #Silo #Lowerdecks #Landman #Lioness #Arcane #Wolverine&Deadpool #WildRobot #Supergirl #JohnMosby #KyleWagner #KevinReitzel #LaceeAderhold
Episode 953 - Jason Interviews Carol Lay My Time Machine FantagraphicsMy Time Machine takes off when Carol Lay's silver-haired protagonist (who happens to resemble the author) embarks on a foolhardy odyssey that transports her from the politically addled and environmentally anxious America of 2020 to a bleak and distant future. Trapped in a glitchy time machine at the end of the world, a strange creature banging unnervingly at the door, what else is an exhausted amateur time traveler to do but sit back and play her concertina?Having inherited the blueprints designed by the Time Traveler of H.G. Wells' historical account, our curious and all-too-human adventurer enlists her genius ex-husband to construct a modern version of the time machine. Torn between wanting to fix the past and needing to know what lies ahead, she decides to see how our follies will play out in order to bring back information that might help save civilization from itself. She anticipates trouble, but it's far worse — not only has humanity failed to mitigate climate change, but by 2035 the world has succumbed to fascism. Then, by 2045, it has devolved to anarchy. Intrigued by the possibilities detailed in Wells' book, she decides to visit the year 802,701 to verify the original Traveler's tale. In that inexplicably lush land she encounters enemies that propel her to the earth's last, hellish days.Carol Lay's My Time Machine is serious and funny, a sly cautionary political satire, and a rollicking time travel story full of puzzling paradoxes, edge-of-your-seat suspense, breezy badinage, and a deeply felt wonder at the universe.Orders of My Time Machine include a unique bookplate signed by Carol Lay while supplies last!Buy It: https://www.fantagraphics.com/products/my-time-machine-a-graphic-novelCarol Lay graduated from UCLA with a B.F.A. in Fine Arts, but when a friend gave her a crash course in comics, she found her calling. Her first independent comics series, the critically acclaimed Good Girls, appeared in 1987 from Fantagraphics. She also drew commercially for Mattel; did storyboards for rock videos, feature films and commercials, later working part-time as an animation storyboard artist on several shows. In 1990, she started a weekly strip in the L.A. Weekly, Story Minute. She has contributed to numerous anthologies, including Wimmen's Comix and Simpsons Comics. Her work has appeared in the Village Voice, Entertainment Weekly, Newsweek, The New York Times, The Wall Street Journal, The New Yorker, Mad Magazine, and others.Like & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Culture Clash Live EP. 262: Time Travel Spotlight: "The Time Machine!" (2002) & Fandom News! Watch the video on the Fandom Podcast Network YouTube Channel: https://www.youtube.com/c/FandomPodcastNetwork On this episode of Culture Clash we continue the year of the Time Travel on the Fandom Podcast Network, with a Time Travel Spotlight on 2002 movie "The Time Machine". The Time Machine is a 2002 American post-apocalyptic science fiction action adventure film loosely adapted by John Logan from the 1895 novel of the same name by H. G. Wells and the screenplay of the 1960 film of the same name by David Duncan. Arnold Leibovit served as executive producer, and Simon Wells, the great-grandson of the original author, served as director. The film stars Guy Pearce, Orlando Jones, Samantha Mumba, Mark Addy, and Jeremy Irons, and includes a cameo by Alan Young, who also appeared in the 1960 film adaptation. Plus we discuss all the latest in Fandom News and reviews in Buy It, Stream It or Unsee It! Let's Do This Thing! Fandom Podcast Network Contact Info: PLEASE SUBSCRIBE to the Fandom Podcast Network on YouTube! Like and share! https://www.youtube.com/c/FandomPodcastNetwork Our master feed for all of our audio podcasts can be found on Podbean: - https://fpnet.podbean.com/ - The Fandom Podcast Network can stream and download on the Podbean app The Fandom Podcast Network is on all major podcast platforms, which includes: Apple Podcasts / iTunes Contact Information: - Facebook: Fandom Podcast Network - Email: fandompodcastnetwork@gmail.com - Instagram: @FandomPodcastNetwork - X (Twitter): @FanPodNetwork Host & Guests Contact Info On Social Media - Kyle Wagner on X: @AKyleW / Instagram & Threads: @Akylefandom / @akyleW on Discord / @Ksport16: Letterboxd / Blue Sky: @akylew - Kevin Reitzel on X / Instagram / Threads / Discord & Letterboxd: @spartan_phoenix / Bluesky: @spartanphoenix - Lacee Aderhold on X: @LaceePants / Instagram: @thelaceepants / Letterboxd: @Laceepants / Bluesky: @laceepants #CultureClash #CiltureClashLive #TheFandomPodcastNetwork #FPNet #FPN #TimeTravel #TimeTravelSpotlight #TimeTravelTropes #TimeTravelMachine #TheTimeMachine #TheTimeMachine2002 #TheTimeMachineMovie #SimonWells #HGWells #GuyPearce #OrlandoJones #SamanthaMumba #MarkAddy #JeremyIrons #AlanYoung #KyleWagner #KevinReitzel #LaceeAderhold
Young Dentists: Build It? Buy It? Or Stay An Associate? With a half million in debt ... or more ... DSO's ... and so many Facebook dentists complaining about their dental life ... what's the best path to success and happiness? This week on Dentistry Unmasked, Pam and David spend some QT with Dr. Scott Leune and unpack exactly how one's fastest path to dental, financial and general freedom in life is NOT building anyone's dream but your own!
Culture Clash Live EP. 259: Time Travel Spotlight: "FREEJACK" (1992) & Fandom News & Reviews! Watch the video on the Fandom Podcast Network YouTube Channel: https://www.youtube.com/c/FandomPodcastNetwork On this episode of Culture Clash Kyle is joined by Lacee and special guest Norman Lao to continue the year of Time Travel on the Fandom Podcast Network with a Time Travel Spotlight on Voyagers!. Join them as they make sure their Omni is in the green and are ready to jump through time yet again. Plus all the latest in Fandom News and a few reviews in Buy It, Stream It or Unsee It! Let's Do This Thing! Fandom Podcast Network Contact Info: PLEASE SUBSCRIBE to the Fandom Podcast Network on YouTube! Like and share! https://www.youtube.com/c/FandomPodcastNetwork Our master feed for all of our audio podcasts can be found on Podbean: - https://fpnet.podbean.com/ - The Fandom Podcast Network can stream and download on the Podbean app The Fandom Podcast Network is on all major podcast platforms, which includes: Apple Podcasts / iTunes Contact Information: - Facebook: Fandom Podcast Network - Email: fandompodcastnetwork@gmail.com - Instagram: @FandomPodcastNetwork - X (Twitter): @FanPodNetwork Host & Guests Contact Info On Social Media - Kyle Wagner on X: @AKyleW / Instagram & Threads: @Akylefandom / @akyleW on Discord / @Ksport16: Letterboxd - Kevin Reitzel on X, Instagram, Threads, Discord & Letterboxd: @spartan_phoenix - Lacee Aderhold on X: @LaceePants / Instagram: @thelaceepants / Letterboxd: @Laceepants. #CultureClash #CiltureClashLive #TheFandomPodcastNetwork #FPNet #FPN #TimeTravel #TimeTravelSpotlight #TimeTravelTropes #TimeTravelMachine #Voyagers! #Voyagers!1982 #Voyagers!TV #KevinReitzel #KyleWagner #LaceeAderhold #NormanLao New boost
Get ready to be AMAGLAMMED! In this episode: Joe’s fondest wish is finally realized when the Cosmic Longbox forces us to review the entire* first year of AMALGAM COMICS! Each back issue comics review ends with a rating from THN’s “Buy It,” “Skim It,” or “Leave It” system, which we tried to combine into amalgam, […] The post Amalgam Comics Year One! Back Issue Comics Review Show #757 appeared first on The Two-Headed Nerd Comic Book Podcast.
In today's episode, I explore product differentiation and the common misconception that some products have no unique value. I also explore the potential root causes when companies fail to see their own differentiation. You will learn: * The myth of having no product differentiation and what it means for B2B technology companies.* The importance of understanding competitive alternatives and translating capabilities into customer value.* Why a lack of differentiation leads to poor sales and business growth issues.* How irrational buyer decisions are influenced by the need to avoid risks.* The concept of "value blindness" and its impact on the marketing team.* The dangers of focusing solely on losses while ignoring the importance of analyzing wins.* How "product pessimism" can spread within teams and damage overall morale.* The significance of cross-functional collaboration in aligning a company's positioning strategy.—If you want to skip ahead: 02:30 - Question of Differentiation in B2B Products 04:29 - The Stakes of Differentiation in Buyer Decisions 06:39 - Recognizing Value in a Product 09:25 - Addressing Misconceptions About Differentiation 12:50 - Understanding True Competitive Alternatives 17:44 - The Importance of Analyzing Wins 22:47 - The Role of Segmentation in Positioning—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing:
Joe Ostrowski and Sam Panayotovich discuss their favorite Teaser options for the upcoming Week #6 NFL slate, including if we can trust the Jets on Monday Night Football to stay competitive against the Bills in their first game after firing Robert Saleh, what to do with Jaguars vs Bears in London, plus more! Then, Caroline Fenton of SiriusXM and Yahoo Sports joins the show, to discuss her College Football insight and analysis going into Week #7, following a wild Week #6 of action that featured #1 Alabama, #4 Tennessee, #9 Missouri, #Michigan and #11 USC all falling in shocking fashion. The hour wraps with a game of Buy It, Borrow It, or Burn It, going through a handful of NFL bets and discussing which option they would choose. Plus, some NFL Injury updates heading into Week #6. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Joe Ostrowski and Sam Panayotovich play a game of Buy It, Borrow It, or Burn It, going through a handful of NFL bets and discussing which option they would choose. Plus, some NFL Injury updates heading into Week #6. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Oswald Cobblepot…this is your life! In this episode: we try to capitalize on the SEO boost of HBO’s new hit series The Penguin, by taking a look at the character’s evolution over the past 80 years! Each back issue comics review ends with a rating from THN’s “Buy It,” “Skim It,” or “Leave It” system, […] The post The Life & Times of the Penguin! Back Issue Comics Review Show #755 appeared first on The Two-Headed Nerd Comic Book Podcast.
In today's episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS companies. She helps SaaS leaders grow smarter through her consultancy, Forget the Funnel. You will learn: * Why traditional funnels are lazy and ineffective for understanding customers.* The concept of customer-led growth and how it differs from funnel-based approaches.* The importance of mapping critical moments of value in the customer journey.* The pitfalls of ignoring pre- and post-funnel customer experiences.* How to align teams around a profound understanding of customer needs.* The role of KPIs in tracking customer success, not just business success.* Why optimizing customer onboarding can lead to dramatic improvements in growth.—If you want to skip ahead: 02:30 - Why Funnels Don't Work06:45 - Introducing Customer-Led Growth12:30 - Mapping Customer Journeys17:15 - Jobs to Be Done: A Game Changer23:10 - The Importance of Onboarding28:00 - Measuring Success: KPIs That Matter35:30 - How to Focus on the Right Customers—Learn more about Georgiana Laudi and her Forget the Funnel team: https://forgetthefunnel.com/ Connect with Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Georgiana Laudi and Claire Suellentrop's book, Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue: https://amzn.to/3QOTP2z * The Jobs-to-Be-Done methodology. —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play:
Episode 942 -Jason Interviews Yuan Twins Love Town First ComicsIn Love Town: The Long Take (Oneshot), Capt. Hiram "Subs" Moore tries to solve a murder that has no motive and no victim.is a cinematic tracking shot in comic book form, printed in a unique accordion style to create the longest interior splash page in comic book history!Buy It https://shop.1firstcomics.com/collections/the-yuan-twins/products/love-town-the-long-take-oneshot-pre-orderLike & Subscribe on Youtube www.youtube.com/@comicsforfunandprofit5331Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
On September 24, 2024, Mattel Creations and Fisher-Price bring you the Little People Collector Exclusive Gold Label Voltron 40th Anniversary Set. Marc and Greg are honored to have Giorgio Cavalli (Global Brand Marketing) and Jon Pastura (Product Design) from Little People Collector to share the news of this launch on the MattelCreations.com website.YOU can WIN a set for yourself by commenting on our YouTube video, and we'll pick a random winner from all the comments and the winner will be announced on our next podcast.To commemorate 40 years of Voltron, we've created a buildable set featuring the five original defenders: Keith, Lance, Pidge, Hunk, and Princess Allura. All of our space explorer figures wear helmets with a metallic finish and clear visors (except Pidge who needed room for his glasses!). They're packaged in individual lions that can be assembled to form the mighty robot Voltron to defend the universe. King Zarkon and his nasty Robeasts stand no chance. Little People Collector™ VoltronPackage Size: 18.25 x 3.31 x 9.25Includes Allura, Keith, Lance, Hunk, and PidgePackaging: Embossing, UV deco, and foilPrice: $40Go to MattelCreations.com and be ready at 9 AM PT on September 24th to BUY IT!View the video version of this podcast HERE!As Always, Thanks for Watching and Listening! Let's Voltron!!
In today's episode, I dive into the art of framing a sales conversation. I explore three common ways salespeople start their pitches and analyze the strengths and weaknesses of each. By the end, I share my preferred approach to leading with a unique insight, helping you differentiate your sales pitch from the competition.You will learn: * Three common ways to open a sales pitch: defining the problem, presenting market changes, and starting with discovery.* Pros and cons of starting with the problem statement in a sales conversation.* Why focusing on market changes might not be as effective as it seems in sales.* The challenges of relying solely on discovery at the beginning of a sales call.* How starting with your company's specific value can shape the conversation.* Differences in framing strategies for enterprise vs. small businesses.* The importance of positioning yourself as an expert rather than following generic sales approaches.—If you want to skip ahead: 02:30 - Defining the Problem in Sales Conversations06:15 - Presenting Market Changes to Frame Your Pitch10:00 - Starting with Discovery in Sales Pitches14:20 - Why Problem Framing Can Fall Short22:10 - Benefits of Leading with a Unique Insight27:00 - Using Your Value to Frame Discovery30:00 - Practical Tips for Structuring Your Sales Pitch—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * April's most recent book, “Sales Pitch” (see links below). —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop:
Did you know that 90% of women experience menstrual abnormalities or pelvic problems in their lifetime? Gynaecologist Dr Karen Tang joins Liz to share why any pain you're feeling in your pelvic area deserves to be taken seriously.Karen reveals the reasons why we just don't know the causes of common gynaecological conditions like endometriosis and polycystic ovary syndrome (also known as PCOS). Liz and Karen highlight medical misogyny and how we can better advocate for ourselves.Plus, Karen also talks through the signs and symptoms of fibroids, pelvic floor dysfunction, and how all of these common issues are affected by the menopause. Links mentioned in the episode:Buy It's Not Hysteria by Dr Karen TangFollow Karen on InstagramVisit Karen's websitePurchase A Better Second Half by Liz EarleEmail us your questions at podcast@lizearlewellbeing.com Hosted on Acast. See acast.com/privacy for more information.
In today's episode, I speak with product marketing expert and consultant Tamara Grominsky, who is the former Vice President of Product Marketing at Kajabi and Unbounce. Have you ever asked questions such as: “How do I hire a good product marketer? What skills should they have? And how should we measure product marketing?” In this episode, Tamara and I answer those questions and more.You will learn: * The key responsibilities of a good product marketer.* Why product marketers should know the product better than product managers.* The differences between sales-led and product-led go-to-market strategies, plus the importance of mapping the buying journey and equipping the sales team with the right messages.* The need for founders to be realistic about the skills and experience required for a startup product marketer.* Why product launches don't need to be big or expensive to succeed, but they do need to be intentional about who the launch is for.* Lessons from how Michelin Guide was launched to encourage more driving, with star ratings for destinations.* The benefits of analyzing existing customers to identify best fit for product and value proposition.* Why you should avoid creating marketing personas that are too fictional and instead create segment profiles that are based on quantitative data.—If you want to skip ahead: (3:27) Product marketing role and responsibilities. (6:47) Product marketing challenges and hiring tips. (12:24) Product launch strategies. (16:08) Identifying target audience for product launches. (20:13) Segmentation in marketing. (25:10) Identifying customer segments. (29:01) Product marketing personas. —Connect with Tamara Grominsky on LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Subscribe to “PMM Camp,” Tamara's newsletter for product marketing leaders: https://newsletter.pmmcamp.com/subscribe —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * PMM Camp, Tamara's community for product marketing leaders: https://www.pmmcamp.com/ * The Leap, a platform by Thinkific that creators can use to create and sell digital products: https://www.theleap.co/ —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada:
Today's episode is a repost of one of my favorite topics: why value is important for positioning for B2B technology companies. In this episode, first I define value vs. differentiated value, and explain why the latter is key to everything. Next I explore how to find the right balance between features and value, and I share tips on mastering your product walkthrough and proving your claims to customers. I also cover common mistakes to avoid when segmenting your audience, the job of a market category, and how a strong understanding of your differentiated value will inform successful messaging that resonates with your customers. Lastly, near the end of the episode, I discuss my book, “Sales Pitch: How to Craft a Story to Stand Out and Win,” which you can get from Amazon https://amzn.to/49l0ZRY and wherever good books are sold—see more links below. (When I originally published this episode, my book wasn't out yet. But it's been out for 10 months now and has received hundreds of 5-star reviews.) —If you want to skip ahead: (00:15) Defining value.(01:14) A story about Janna Systems and their biggest competitor, Siebel Systems.(04:19) How one sales rep changes everything.(07:35) How Janna Systems shifted their positioning and won over Siebel Systems.(08:34) Customers don't care about your features.(10:28) Value vs. differentiated value and what really matters.(13:15) Value buckets.(14:06) Why value is difficult to understand.(16:06) Helping customers translate value on their own.(18:21) Mastering your product walkthrough.(20:00) The importance of proving your value to customers. (21:47) Finding your best-fit customer.(23:50) Common mistakes to avoid. (25:11) Differentiated value and the job of a market category.(27:43) How differentiated value informs messaging.(29:30) My book about sales pitches. —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzC—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website:
OOPS…All Lobos! In this episode: It’s another Back Issue Comics Review Show, and this time the Cosmic Longbox goes into TL/DR mode as we review the recently-completed Superman: House of Brainiac event! When it’s all over but the crying, we’ll christen the event with a rating from THN’s “Buy It,” “Skim It,” or “Leave It” […] The post Superman: House of Brainiac TL/DR – Back Issue Comics Review Show! THN’s 750th Episode Spectacular!!! appeared first on The Two-Headed Nerd Comic Book Podcast.
This is a HUGE week and it can't be overstated. Plus August seasonality points to a potential big gain. 1) My schedule this week with travel and Spaces 2) Alpha Picks sell - why it's such a strong portfolio 3) $SPY in election years 4) Earnings and $XLK 5) $AAPL AI delay 6) $SMCI and $TSM 7) Trump and crypto - the trade is clear - BUY IT 8) Some stocks I'm watching SEEKING ALPHA PREMIUM - save up to 20% plus a FREE 7 day trial Sign up for ALPHA PICKS here - SAVE $50. SIGN UP FOR TRENDSPIDER AND GET ALL OF THESE 1) My 4 hour algorithm 2) 65 Min algorithm to day trade with 3) Custom watch lists 4) Custom Scanners to find entries TRENDSPIDER SALE - best offer available (limited time) Sign up at the top link https://linktr.ee/dailystockpick (use code DSP25 if prompted) Email me at dailystockpick3@gmail.com I'll send you all the algorithms, watchlists and scanners that you see me use each and every day. Social Links and more - https://linktr.ee/dailystockpick FREE NEWSLETTER WITH CHARTS - subscribe at dailystockpick.substack.com SPONSORED BY VISIBLE - Check out this page - $20 off your first month - only $5 for the first month Sign up for Webull and get free stocks like I did Get AT&T Fiber at your home - I have 1GB service https://www.att.com/referral/code/?ref=TVY-3964
In today's episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I'm joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on positioning and messaging. You will learn: * How B2B and B2C are different and each comes with their own unique challenges and opportunities.* How to differentiate between positioning, messaging, and copywriting.* The value of flexible messaging across different channels. * The importance of being concise in marketing messaging, particularly in the tech industry.* How punchy language is easier for consumers to absorb and remember, making it more effective in conveying complex ideas.* Why marketing professionals should avoid jargon and overused words like "leverage," "utilize," "transform," "accelerate," and "game changer."* Why some people struggle with narrowing down on a specific customer persona.* How taglines and headlines need to speak to customer perspectives.* Formulas and tricks to make your headlines more interesting and attention-grabbing. —If you want to skip ahead: 0:01 Positioning and messaging in B2B. 8:32 Marketing terminology. 13:04 Using simple language in marketing and avoiding jargon. 17:20 Tech language clarity and messaging for specific customer types. 22:18 Messaging for technical products. 30:27 Emma's book about messaging and marketing. 35:29 Messaging strategy. —Connect with Emma Stratton. Emma's LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Punchy: https://punchy.co/ Learn about Emma's book, Make it Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets, which will be published in September 2024: https://pagetwo.com/book/make-it-punchy/ —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * Made to Stick: Why Some Ideas Survive and Others Die, a book by Chip Heath and Dan Heath: https://amzn.to/4cNPDsx —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK:
Bringing your CEO into a sales deal can be a game-changer, but only if done strategically. When executed correctly, involving the CEO can provide the gravitas and assurance needed to close complex deals, especially when selling to large organizations. However, without proper preparation, it can backfire, causing misalignment and confusion. Key triggers for involving the CEO include high-dollar deals, prestigious accounts, and significant lifetime value. The CEO's role should be clearly defined to convey confidence, vision, and commitment to the prospective client. Proper orchestration and practice are essential to ensure the CEO enhances rather than hinders the sales process. Alice Heiman, the Chief Sales Energizer, is an expert in elevating sales for companies with exceptional growth potential. With over two decades of experience, Alice works closely with CEOs and sales leadership to build strategies that drive new business and grow existing accounts. Known for her energetic and strategic approach, Alice's clients benefit from her extensive knowledge in sales, which she also shares as a board member for several companies and as a lecturer at the University of Nevada. What you'll learn: What are the key indicators that it's time to bring the CEO into a sales deal? How can sales leaders effectively prepare their CEO for a sales meeting to ensure alignment and success? What strategies can sales leaders use to manage and guide the CEO's involvement without losing control of the sales process? We want to hear from you! Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes. Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta Resources: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love it, by April Dunford. Invisible Women: Data Bias in a World Designed for Men - by Caroline Criado Perez --- Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamishknox/ Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando Fathom: https://fathom.video/invite/72CZPA Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA
In today's episode, I explore gathering product market insights directly from customers and crafting effective product marketing strategies with Martina Lauchengco, a partner, teacher, author, speaker, mom, and native Californian. You will learn: * How a VP of Marketing required team members to talk to two customers every week.* Observing customers in the field to deepen your knowledge about how they use your products. * Conducting customer interviews to understand the bigger context.* Win/loss analysis. * Collaboration between marketing and sales teams.* How companies can stay ahead of the curve by being responsive to customer needs.* How the rapid pace of technological change and AI is transforming go-to-market strategies. * Understanding how a product intersects with the market and identifying key activities to amplify its reach.* Product marketing's intersection with lead generation strategy. * The crucial role that product marketers play in shaping go-to-market strategies.* The limitations of positioning statements.* Understanding the context and audience for messaging. * The dynamic nature of messaging in the early stages of a company. * Using storytelling frameworks in sales pitches. * Investor positioning. * Borrowing techniques from successful peers, even if they seem unconventional.* How product marketing is misunderstood in many companies. —If you want to skip ahead: (0:00) Customer insights for product marketing. (4:16) Customer interviews. (9:38) Understanding market changes. (16:39) Product marketing and go-to-market strategies. (20:19) Lead generation. (26:15) Positioning for companies. (29:57) Sales pitches. (36:01) Testing new pitches. (39:23) Product marketing function. —Connect with Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/ Learn more about Martina: https://martinalauchengco.com/ Get Martina's book, Loved: How to Rethink Marketing for Tech Products: https://amzn.to/3RIr5s2 —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * Gong call recording software: https://www.gong.io/ * The Jobs-to-be-done (JTBD) framework: https://strategyn.com/jobs-to-be-done/ —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzC—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
No Springfield is safe!!! In this episode: The Cosmic Longbox returns for another Back Issue Comics Review Show, and this time we’re taking a deep dive into the best (and WORST) of Destro in honor of his newly released solo series! Each back issue comics review ends with a rating from THN’s “Buy It,” “Skim […] The post G.I. Joe: The Best of Destro! Back Issue Comics Review Show #746 appeared first on The Two-Headed Nerd Comic Book Podcast.
In today's episode, I discuss how sales and marketing interact with Loren Padelford, a sales, marketing, cashflow, and revenue expert. You will learn: * The limitations of the predictable revenue playbook and alternative approaches.* How Salesforce pioneered cloud-based software and introduced a new way of thinking about how software gets delivered and sold.* How the rise of ad networks and digital ads made it easier to reach many potential customers faster. * Why the traditional sales process and long sales cycles are frustrating and failing. * That startups founders should design their own sales system based on their product and customer needs.* Shopify's approach to hiring sales reps involved looking for personality traits like curiosity, intelligence, work ethic, and success.* That research shows no correlation between education and success in sales. * The limitations of Product-Led Growth (PLG) approach.* The role of sales reps as tour guides of e-commerce platforms.* The need for marketing, sales, and product to work together in the software industry. —If you want to skip ahead: (0:01) The predictable revenue sales model and alternative models. (4:49) Sales and marketing strategies in the software industry. (10:52) The limitations of the predictable revenue model in software sales. (15:44) Sales strategies and personality traits for success in sales. (23:01) Sales strategies for Shopify businesses. (27:35) The role of sales reps in e-commerce, with a focus on Shopify's experience. (33:05) Sales and marketing collaboration. (36:51) Sales and marketing alignment. —Connect with Loren Padelford on LinkedIn: https://www.linkedin.com/in/lorenpadelford/ —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Instagram: https://www.instagram.com/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford April's TikTok: https://www.tiktok.com/@positioningshow—Mentioned in this episode: * Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com, a 2011 book by Aaron Ross: https://amzn.to/4bXcBMP —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQApple Books: https://apple.co/3xihSzCGoogle Play: https://play.google.com/store/search?q=%22April%20Dunford%22&c=books Barnes & Noble: https://www.bn.com/s/%22April%20Dunford%22 Bookshop: https://bookshop.org/contributors/april-dunford —The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
Episode 911 Jason Interviews Norm Harper - Haphaven - Oni PressOne part fantasy, one part coming-of-age adventure, the HAPHAVEN DELUXE EDITION takes readers through the rainbow on a quest to right unlucky wrongs in a new deluxe hardcover edition, packed with never-before-seen bonus content and arriving in stores everywhere June 4th.Ever-superstitious Alex Mills will do anything to avoid a jinx. Picking up pennies, knocking on wood, collecting rabbit's feet . . . you name it. That is, until she steps on a crack and it actuallydoes break her mother's back. To save her mom, Alex must follow Hubbub Caskside, a trusty leprechaun, on a journey through the end of a rainbow to Haphaven, the world where all of Earth's superstitions draw their power. All she needs is a rabbit's foot to save her mom, but she soon discovers the lucky article won't be so easy to retrieve. Not only is the rabbit's foot guarded by Haphaven's most formidable creature, the Jinx, there's also a forest full of trees that knock back if you don't knock on wood, people named Penny who do not like to be picked up, and a particularly vindictive black cat who will not be crossed. As Alex finds herself desperately searching for a way to save her mom, she learns of a mysterious connection between her family's fate and the rulers of Haphaven. With her mother's life on the line and her own fate at stake, Alex must find the strength within herself to unlock the mystery and take back control of the superstitions that have controlled her life . . . even if it means crossing the Black Cat once and for all. Buy It: https://www.onipress.com/news/ryz5ao5t7jo5gbtgz9vz7p4860tjk1Thank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
In today's episode, I explore the different types of competitors you face and how you can position yourself against each of them. You will learn: * How different departments or groups in a company (e.g. sales, product development, etc.) view and define competitors differently. * The 3 types of competitors: (1) status quo competitors, (2) direct competitors, and (3) “do nothing” competitors.* Positioning yourself against status quo competitors requires nailing your value versus the status quo, and understanding a customer's pain of changing from the status quo over to you. * Positing yourself against direct competitors entails leaning into your differentiated value, as compared to your competition. * Positioning yourself against “do nothing” competitors involves understanding why customers evaluated you and your competitors, yet became indecisive and didn't pick any solution/product/service.—If you want to skip ahead: (4:36) Positioning against competitors in B2B sales. (9:59) Winning strategies for B2B sales, including disqualifying unqualified leads and addressing indecision in purchasing decisions. (14:45) Handling objections, increasing confidence in purchase decisions, and educating customers on trade-offs. (19:56) Ways to reduce customer indecision in sales deals. (24:53) Sales strategies for tech companies, focusing on positioning, best-fit customers, and risk mitigation. —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * April Dunford's article/newsletter about this topic: https://aprildunford.substack.com/p/a-buyer-centric-approach-to-competitive * To get the free templates related to April Dunford's two books, go to https://www.aprildunford.com/books and sign up for the newsletter; then you'll receive an email to download the free templates. —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts: https://apple.co/3PFHcWx Subscribe on Spotify: https://spoti.fi/4aqyDqI Subscribe on YouTube: https://www.youtube.com/@positioningshow —This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
What should you do if you have 10+ years of working experience but are looking for an MBA-type experience to build your skills and network? Richard Campbell, Founder and CEO of 10Adventures, joins the show to discuss his experience with three mid-career MBA alternatives: Harvard Business School's Program for Leadership Development (HBS PLD), London Business School's Sloan Masters in Leadership and Strategy (LBS Sloan Masters), and 500 Global's Accelerator program. Listen on to learn more about the learning experience, alumni networks and benefits of attending each of these programs! Topics Introduction (0:00) Richard's career arc before business school (4:40) Harvard Business School Program for Leadership Development (8:40) The London Business School Sloan Masters in Leadership and Strategy (22:45) 10 Adventures and the 500 Global Accelerator Program (48:00) Richard' advice for entrepreneurs considering mid-career MBA alternatives (59:00) About Our Guest Richard Campbell is Founder and CEO of 10Adventures, which helps people book personalized, active vacations worldwide. Before 10Adventures, Richard worked as COO of Vista Projects, an industrial engineering firm that helps clients navigate the digital transformation of their operations. Richard got his Bachelor of Commerce from the University of Calgary; after ten years growing Vista Projects, he took Harvard Business School's Program for Leadership Development and then completed London Business School's Sloan Masters in Leadership and Strategy. In 2023, he joined 500 Global's Accelerator program in Calgary, where he currently resides. Richard also hosts the 10Adventures Podcast and serves on the Board of Directors for The Alpine Club of Canada. Show Notes Richard Campbell on LinkedIn 10Adventures Harvard Business School Program for Leadership Development The LBS Sloan Masters in Leadership and Strategy 500 Global Richard's Review of HBS LDP program Richard's Review of the LBS Sloan Masters program Richard's Review of 500 Global's Alberta Accelerator John Kotter's 8-Step Change Model from Leading Change Verne Harnish's Scaling Up Platform How Will You Measure Your Life? by Clayton Christenson Dan Cable Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller The Mom Test by Rob Fitzpatrick Entrepreneur's Organization (EO) Young Presidents' Organization (YPO) Get free, personalized school selection help at Touch MBA: https://touchmba.com Learn proven strategies to get into top-ranked MBA programs and optimize every part of your application through Touch MBA's Admissions Edge Course. See resumes, essays and case-studies of admitted MBAs. Save thousands of dollars on consulting fees: https://go.touchmba.com/edge
Once more into the whale’s butt we go! In this episode: We fulfill the prophecy foretold in the Ancient of Days (two weeks ago) with the finale of our Slack Issues review of Marvel’s Rise of the Midnight Sons! Each back issue comics review ends with a rating from THN’s “Buy It,” “Skim It,” or […] The post Ghost Rider: Rise of the Midnight Sons Part Two! Back Issue Comics Review Show #743 appeared first on The Two-Headed Nerd Comic Book Podcast.
Episode 908 Jason Interviews Josh Hicks - Hotelitor - Graphic Universe™, an imprint of Lerner Publishing Group “This spring, take a trip aboard the finest hospitality craft in hyperspace in HOTELITOR: Luxury-Class Defense and Hospitality Unit, a hilarious sci-fi satire by cartoonist Josh Hicks that invites readers to take a trip aboard Hotelitor: the finest hospitality craft in its colony, equipped with jet feet, a hyperspace engine, and single, double, and adjoining rooms. The fun, loud and light-hearted satire of late-stage capitalism will land in stores in this galaxy on May 7, 2024 from Graphic Universe™, an imprint of Lerner Publishing Group.When a giant alien attacks the ship, Hotelitor's surviving guests and staff find themselves stranded in deep space, where 18-year-old intern Anna Greene must take charge. Alongside her fellow entry-level service workers, she'll try to control the chaos while rival factions emerge, wealthy VIPs seize hotel resources, and the musician-in-residence develops a literal cult following. As Anna and her friends search for a way home, shocking discoveries about Hotelitor's owners await them—that is, if another giant alien doesn't smash the crew first. Welcome to the worst first job in the universe!”Buy It: https://lernerbooks.com/shop/show/23169Thank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
On today's episode of Diet Starts Tomorrow, Emily and Lauren are so thrilled to welcome published author, lawyer turned journalist and Real Housewife Of New Jersey, Jackie Goldschneider to the podcast! She walks us through her many phases of restrictive eating habits which eventually led to a serious case of anorexia. Now in recovery, Jackie shares how she's been able to better enjoy and experience her life while also commiserating about how it can be triggering to see many of her friends now making the choice to take weight loss drugs. Finally the three close on a fun game of “I'd Try It / I Don't Buy It” when it comes to the current “wellness” trends. Thank you again Jackie for being so open and vulnerable! Check out her memoir “The Weight Of Beautiful” available everywhere books are sold. Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 906 Jason Interviews Kyle Starks - Karate PromDon “TheDragonWilson” Jones is the finest fighter Benjamin Harrison High School has ever produced. But when he enters the ring against Lincoln High's Sam Steadman, it's love at first knockout.Unfortunately, Sam has a jerky ex-boyfriend…and Don has a seriously terrifying ex-girlfriend. Like, “global crime cartel” terrifying. From prom to the after-party to graduation, Don and Sam—and an increasingly eclectic cast of supporting oddballs—will have to fight their way through a gauntlet of opponents, all in the name of love (and punching). Did we mention the punching?Buy It: https://us.macmillan.com/books/9781250868664/karatepromThank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
In today's episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company. * Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.) * Understanding your product/company's unique value proposition before determining market category.* Why positioning involves identifying what sets your product apart from competitors and the status quo.* Why positioning in an underserved segment of an existing market category is easier than creating a new category.* Communicating the differentiated value of your product or service.* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.—If you want to skip ahead: (3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value. (7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value. (11:26) Positioning and market categories in business.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/consultantApril's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market * Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts:
Episode 904 Jason Interviews Sean Lewis & Jonathan Marks Barravecchia - Bear Pirate Viking Queen - Image ComicsFrom SEAN LEWIS (KING SPAWN) comes a blood-splattered story of conquest. Bears. Pirates. Vikings. And Queens—all battling for their claim to determine what the world will become.Rendered in stunning watercolor by artist JONATHAN MARKS BARRAVECCHIA, it's a gorgeous story of the blood spilled to make countries. And what's cooler than bears, pirates, vikings, and queens???With 72 stunning pages, it's sure to be one of the most beautiful and thought-provoking books of the year.Buy It: https://imagecomics.com/comics/releases/bear-pirate-viking-queen-1-of-3Thank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Episode 903 Jason Interviews Joe Corallo - King Arthur & the Knights of Justice - Mad Cave Studios - Maverick ComicsThe classic 90's cartoon returns in a new graphic novel!What if the knights of the round table were actually a modern football team transported back in time?A new take on the classic 90s cartoon – King Arthur & The Knights of Justice! Quarterback Arthur King and his football team have been transported back to the time of Arthurian legend in order to free the real King Arthur and the real Knights of the Round Table from the evil Morgana!Buy It: https://madcavestudios.com/maverick/king-arthur-and-the-knights-of-justice/Thank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
Episode 901 Jason Interviews Frank Barbiere and Arris Quinones - Astonishing Times Rise of the KokinRise of the Kokin tells the story of Kokin, the mysterious cybernetic samurai.The story spans Kokin's life from his start as a young boy all the way to the powerful warrior we see in the pages of Astonishing Times. All will be revealed as we learn who trained him, where he comes from, and what he fights for!Buy It https://a.co/d/3NfogbuThank you so much for listening and spreading the word about our little comic book podcast. Patreon https://www.patreon.com/comicsfunprofit Merch https://comicsfunprofit.threadless.comYour Support Keeps Our Show Going On Our Way to a Thousand EpisodesDonate Here https://bit.ly/36s7YeLAll the C4FaP links you could ever need https://beacons.ai/comicsfunprofit Listen To the Episode Here: https://comcsforfunandprofit.podomatic.com/
On today's episode of Diet Starts Tomorrow, Emily and Lauren discuss their very different Super Bowl Sundays and of course the hierarchy of dips. This leads into a chat about “diety” foods that they both still enjoy even though they don't diet anymore. Then, Lauren shares her general health, wellness and self care goals so we can follow along with her journey as the new co-host. Some goals are definitely more attainable than others but spoiler, none are weight-loss related. Finally, the two introduce a new segment called “I'd Try It. I Don't Buy It” where they review the latest health and wellness/ beauty trends. Would you put snail mucus on your face?? Tune in to hear Emily and Lauren's thoughts on this and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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