Podcasts about ppc scope

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez   Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.     Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same.   Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS.   Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science.   Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman    Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

In today's episode we are joined by Brian Johnson, one of the founders of canopy management and a PPC expert. He recounts his journey into PPC, discusses his facebook groups, and his advice for PPC success.

Amazon Advertising With Brian Johnson - Canopy Management Brian has sold physical products online for 13 years,launched an Amazon-focused advertising consulting practice in 2015, and now managing over $250M in advertising.  Brian founded several communities and companies related to Amazon PPC including Amazon PPC Troubleshooting community on Facebook, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy professional training course, and the Canopy.Management advertising agency. QUESTIONS: what has changed in the recent year for Amazon advertising,what should large brands know about starting to sell on the Amazon channel?can launches be done with only PPCConversion rate without reviewsperformance of Old campaigns vs new campaignsif I'm using 100 kW on an Ad and 90 are not getting impressions, is that ruining the other 10?You used to do a discovery campaign on auto and then use that data for the manual PPC, is it still the best way?I saw that you were doing something with Russell Brunson but I missed it, what was that?Amazon charges me for ads several times per day in multiples of $500Is there a way to see how much a competitor is spending or bidding? COMPANY: Canopy Management, Sponsored Products Academy, PPC Scope LINKS: www.Canopy.Management https://www.linkedin.com/in/brian-r-johnson-82b851156/ https://www.facebook.com/BrianRJohnsonOfficial https://app.ppcscope.com/

Amazon PPC Management can get very messy. Learn the basic skills to increase product performance and overall leveraging your business. INTRO Brian Johnson of Canopy Management  Affectionately known as the “Brain in the Jar”, not only has Brian achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands. Methodology for basic campaign structure What is the overall framework? This has evolved over the years. Bear in mind: New manual campaigns take a few weeks to “warm-up” for Amazon to trust them. Always have an Auto -discovery campaign for Amazon PPC Management. Brian used to do 1 auto and 1 manual campaign Now does 3 manual campaigns What manual campaigns to have? Most people assume campaigns are set up by match type. That's not what Brian teaches or does. 1st campaign - ASIN targeting (run ads on someone else' listing) 2nd campaign:  research campaign  Test to see which different match types perform best at Amazon PPC Management. Those that do convert get into the protected campaign. 3rd campaign “protected campaign” AKA:  “profitable”/“converting”/“Winner” campaigns You focus ads to where you get the highest ROI on spend Then you're into more advanced campaigns. What is ASIN targetting?  Like AMS - product display. You can choose headline targeting or ASIN targeting. You can build those to run on weaker competitors' listings. If you have a new product and no social proof, you have a little conversion. So get a foothold first before you attack others in Amazon PPC Management. Then have your ads run on other listings that don't have such good products. It's basically about stealing market share. It works best if you run these ads on a competitor listing with low social proof, value, price. Be THE alternative. If Conversion Rate is not close to the top 3, you'll struggle to do ASIN targeting. How do you pick weak competitors?  Way 1: if your product is better on price or review count. Way 2: brand analytics analysis - how well do top products convert? Automatic campaign use It's NOT for keyword research. it's easier to set up Plus you get instant results Manual research campaigns You do your OWN list of keywords. So you can tell Amazon here's where I want my ad to be shown. You're looking to get your ad in front of your audience. You don't necessarily if you're getting in front of the RIGHT audience. You might dump 1000s of keywords into your keyword campaign. How many keywords to have in a manual campaign? And how to organize? From his data - the number of keywords amazon shows for a given product, probably 150-200 keywords. Amazon won't care about the camp structure. Some might be 500; some 10! 150 keywords typically get impressions. 75-100 keywords typically get clicks. 30-50 keywords typically get conversions. Campaign structure doesn't affect this! Amazon wants relevance! They want us to go for a niche audience They want to focus on the finite size of the audience. You'll focus on the terms in the content and the ad. Automatic campaign structure  One ad group per variation or product. Manual research Campaign structure  one ad group per product and per match type Usually all 3 match types Broad match ad group for each ASIN Phrase match ad group for each ASIN NO exact match ad group Phrase match will get you the most traffic and data. You do also have a protected campaign to do the exact match. Set bid same or phrase match a few cents higher. “Protected” campaign  Include Phrase and exact Phrase match ad group for each ASIN

Amazon PPC Management can get very messy. Learn the basic skills to increase product performance and overall leveraging your business. INTRO Brian Johnson of Canopy Management  Affectionately known as the “Brain in the Jar”, not only has Brian achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands. Methodology for basic campaign structure What is the overall framework? This has evolved over the years.  Bear in mind: New manual campaigns take a few weeks to “warm-up” for Amazon to trust them.  Always have an Auto -discovery campaign for Amazon PPC Management. Brian used to do 1 auto and 1 manual campaign Now does 3 manual campaigns What manual campaigns to have? Most people assume campaigns are set up by match type. That’s not what Brian teaches or does.  1st campaign - ASIN targeting (run ads on someone else’ listing) 2nd campaign:  research campaign  Test to see which different match types perform best at Amazon PPC Management. Those that do convert get into the protected campaign.  3rd campaign “protected campaign”  AKA:  “profitable”/“converting”/“Winner” campaigns You focus ads to where you get the highest ROI on spend Then you’re into more advanced campaigns.  What is ASIN targetting?  Like AMS - product display. You can choose headline targeting or ASIN targeting.  You can build those to run on weaker competitors’ listings.  If you have a new product and no social proof, you have a little conversion.  So get a foothold first before you attack others in Amazon PPC Management.  Then have your ads run on other listings that don’t have such good products.   It’s basically about stealing market share.  It works best if you run these ads on a competitor listing with low social proof, value, price.  Be THE alternative.   If Conversion Rate is not close to the top 3, you’ll struggle to do ASIN targeting.  How do you pick weak competitors?  Way 1: if your product is better on price or review count. Way 2: brand analytics analysis - how well do top products convert? Automatic campaign use It’s NOT for keyword research.  it’s easier to set up Plus you get instant results  Manual research campaigns You do your OWN list of keywords.  So you can tell Amazon here’s where I want my ad to be shown.  You’re looking to get your ad in front of your audience.  You don’t necessarily if you’re getting in front of the RIGHT audience.  You might dump 1000s of keywords into your keyword campaign.  How many keywords to have in a manual campaign? And how to organize? From his data - the number of keywords amazon shows for a given product, probably 150-200 keywords. Amazon won’t care about the camp structure. Some might be 500; some 10! 150 keywords typically get impressions. 75-100 keywords typically get clicks. 30-50 keywords typically get conversions. Campaign structure doesn’t affect this! Amazon wants relevance! They want us to go for a niche audience They want to focus on the finite size of the audience. You’ll focus on the terms in the content and the ad.  Automatic campaign structure  One ad group per variation or product.  Manual research Campaign structure  one ad group per product and per match type Usually all 3 match types Broad match ad group for each ASIN Phrase match ad group for each ASIN NO exact match ad group Phrase match will get you the most traffic and data.  You do also have a protected campaign to do the exact match.  Set bid same or phrase match a few cents higher.  “Protected” campaign  Include Phrase and exact 

Brian Johnson, founder of PPC Scope, in this second half of our in depth interview, Brian shares how getting out of our comfort zone helps us grow to conquer the challenges and other big learnings.   View Brian Johnson's 9 Steps To Profitable Amazon Sponsored Ads: http://help.ppcscope.com/en/collections/975023-weekly-optimization Connect with Brian Johnson: support@ppcscope.com https://www.canopy.management/home  

Brian Johnson, founder of PPC Scope, joins us in another meaningful in depth conversation. Learn from his journey into Amazon success plus tips and strategies that you can apply to your business today. View Brian Johnson's 9 Steps To Profitable Amazon Sponsored Ads: http://help.ppcscope.com/en/collections/975023-weekly-optimization Connect with Brian Johnson: support@ppcscope.com  

A question from Anthony about what software tools I use to automate my Amazon FBA PPC and the tool I use for multichannel management My tools of choice are PPC Scope a tool by Brian Johnson and Brian Burt The other is Sellics and this tool does a ton of other things related to selling on Amazon Multichannel software is Selleractive.com

This session we’re with Pete Moran, discussing Amazon Review Strategies and how you can work with a customer to turn negative Amazon reviews in to positive. Either using tools or managing it empathetically and manually with your buyers. Pete has been an Amazon Seller for over two years and is the Technical Co-Founder of the Amazon tool PPC-Scope with Brian Johnson. What is the impact of a one star review Most of the time negative reviews are unwarranted (used wrong) or placed by competitors Pete looks at it like a bucket and a 1 star review is like a hole in your bucket losing you sales Buyers come and see the negative review and don’t buy You can one of two Amazon Review Strategies: Fill more into the top of your bucket with more sales Or Fill the holes in your bucket and get the negative review removed/resolved Dropping half-a-star has a big impact on sales Anything with sales velocity needs 4* upwards Recovering from a one star review needs how many 4* or 5* It’s approx 15 positive reviews to counter-act that one 1 star review How many ‘sales’ do you need to achieve these 15 positives? Conversion rate of 5% sales to 1 review – that’s a lot of sales that you need This often gets overlooked in many amazon review strategies.... Go here for extended show notes

Visit EOFire.com for complete show notes of every Podcast episode. Brian has been selling physical products online for 10 years, including Amazon since 2013. In 2015, he began consulting for brands with revenues in the tens of millions and now specializes in Amazon's Pay Per Click advertising platform. He is also the co-founder of both the PPC Scope software and Sponsored Products Academy.

My guest today is Brian Johnson of the software company PPC Scope and online course Sponsor Products Academy. Brian has been selling online for a number of years now and has really found his stride on Amazon. On today's episode, Brian talks about his selling background and explains why he dove into PPC advertising. This a really meaty episode and there is a lot of information crammed into it. If you are an established Amazon seller or just getting started this episode will offer some golden advice to make your business grow. Here's what we covered in today's episode: How Brian and I met. Brian's long business journey. How Brian learned PPC advertising. The importance of adapting in business. The most effective way to use PPC advertising on Amazon. The biggest mistakes sellers make in PPC advertising. How to use your PPC knowledge off-Amazon. Where Amazon is heading in their PPC advertising evolution, in Brian's opinion. If you are wanting to get started in PPC advertising on Amazon, start with Brian's Facebook group called Amazon PPC Troubleshooting. Then check out his software PPC Scope and sign up for his course called Sponsored Products Academy. Let Brian show you the most effective way to use this valuable tool! Resources Mentioned Today: Amazon Amazon PPC Troubleshooting Facebook Group Jump Send PPC Scope Sponsored Products Academy If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com!  Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll Learn Brian’s process for launching an Amazon product. Outdated strategies that should be avoided today. What is AMS […] The post 171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson appeared first on MyWifeQuitHerJob.com.

We have, once again, Brian Johnson of PPC Scope and Sponsored Products Academy on the show. After we released the previous episodes I got so many questions that I had to get Brian back on. We’re going to do a Q&A session right now to address questions sent in from the listeners. Relevancy of Keyword Phrases Why do keywords sometimes not get impressions, even though I putting a high bid and the auto-campaign is showing they’re relevant? It comes back to relevancy. Amazon continues to tighten up what they consider relevant to the keyword you’re trying to advertise for the product you’re trying to sell and the search terms the potential buyers’ are using. The first thing they’re going to look at is how directly relevant is the phrase you’re bidding on to the search term the shopper is using. Amazon is also looking at the information they have on that buyer. What they searched before and the products they bought. Often times, the match they don’t find is with the frontend content of your listing. If you’re getting zero impressions, check that the keyword is in your frontend content. Just last week Amazon started messing with the backend indexing and it’s throwing off a lot of sellers. It comes back to what Brian teaches, you have to know your target audience and set up your listing based on the keywords that will convert. If I’m not appearing for a search term, how much is it about the PPC setup, and how much is it about the product listing? The question is: Is your ad showing at all? Or is it just showing lower? If your ad doesn’t show at all then you’ve been filtered out completely. That’s usually a product mismatch or a category mismatch with your product. If your ad is showing up low then you’ve passed the relevance test, but the quality score of your campaign is too low to be competitive. You can compensate by bidding higher, but there are better ways of doing it. Segmentation is Important Is it all about the listing matching up to the keywords or is there something else we need to be aware of in how we approach the PPC campaigns? There are best practices that you can use when it comes to setting up campaigns in order to have the best analytics and the best control. The short version of that is to segment to everything. Segment to the match types, to the skus and have separate ad groups for everything. As far as getting filtered out because of relevancy, yes, you listing plays a major role in that. Is your product in a sub-category that is directly relevant to that search term. Is there a match between the keyword phrase your bidding on, the search term phrase the buyer is searching, and the keyword phrase that is in your frontend content. This is a major oversimplification of a very complex idea and system. We couldn’t possibly cover everything adequately in this podcast. If you want the full version and many many hours of training, you can get his full lesson with the  release of SPA 2.0. Google Adwords as a Learning Campaign If I run a campaign on Google as a learning campaign, talking about Adwords with single match goals, does a different keyword perform differently on a campaign on its own or with other keywords? There are specific uses for splitting a keyword into its own campaign. In sponsored products, I would set that up in its own campaign if I was going to test bidplus, for instance. I wouldn’t run a whole portfolio of keywords in a campaign and try to run bidplus because I want to control what Amazon is using for the bidplus. You might have a high performing keyword segmented into its own campaign to protect that keyword phrase. That is usually only necessary if you’re in an extremely competitive advertising space. Most sellers don’t need to do that. Different Languages What about running different languages in certain markets? For example, Polish ads on the German marketplace and Spanish ads in the US since such large populations of the residents speak those langua...

Once again we have with us Brian Johnson of PPC Scope and Sponsored Products Academy. Today we will be talking about Amazon Marketing Services. Brian Johnson of PPC Scope If you haven’t already, please listen to the first two parts of this interview, where we address PPC for Amazon Seller Central. Just head on over to amazingfba.com/brianj for all the episodes as well as some great resources, including Brian's proprietory PPC Cheatsheet. Amazon Marketing Services Brian is going to teach us how to hack into your competitors’ listings, and ethically steal their traffic and sales. Sounds crazy, right? There is an Amazon platform that most people are not aware of called Amazon Marketing Services, AMS. It’s the banner ads that appear above every ad when you search on Amazon. It’s the ads below the “Add to Cart” button on a listing. Amazon Marketing Services is a gated advertising platform where you have to meet certain qualifications to join. Once you do, you get much higher visibility, much lower cost-per-click, and you can target your competitors and defend your own brand by having ads on product pages. It’s below their description and offers you the ability to show off your product to their customers. Get Started with Amazon Marketing Services AMS is gated by Vendor Express.  Once you get past the stage where you send Amazon a sample order, then you can begin using Amazon Marketing Services. For Free video training from Brian, click on the video image below: Once you’re in, you have to structure your AMS ads to proper way to make sure you pack a punch. It doesn’t work the same way as sponsored products. AMS has three aspects: Headline search ads which are the ads at the top of the search results. Product display ads which are below the add to cart button. Sponsored Products ads which are not the same as the sponsored ads we’re used to and they show up in different locations than the classic sponsored products. The best case scenario is to use both types of sponsored products. You can use AMS to help filter down keywords based on what Amazon thinks will be relevant. There are ways to streamline the process of getting approved for Vendor Express. However, that would be way more than we could cover on this episode. It is something Brian teaches in his course. Many people are confused about what you can advertise for on AMS. They think you can only show ads for products you submit through Vendor Express. That is not the case. You are only using the product to get approval. AMS allows you to show ads for all your products. Brian’s course covers all that and more. Brian will teach you how to get started, how to get un-gated, and how to make the process very simple. Get More Information The best place to get more info is in Brian's free training at Sponsored Product Academy. There are 4 free videos about this whole area. Just click on the video image below to access that: The Academy full course itself It is very in-depth training. It’s about a 5-week course. It’s the best place to start if you want to dominate your competitors in advertising. You can start with the free videos and take it from there.  For the cheat sheet and other resources, including instant access to training videos, just visit the link below:  amazingfba.com/brianj Watch Amazon Marketing Services with Brian Johnson Part 3 of 3

We are continuing our conversation with Brian Johnson of Sponsored Product Academy (& PPC Scope) to discuss how to simplify your Amazon PPC. If you haven’t listened to the first part, you really need to. Simply because if you are selling on Amazon, Brian gave us a ton of useful, mindblowing information that will change the way your thing of sponsored ads. Do yourself a favor, and go listen to part one.  Amazon PPC the Wrong Way One mistake many sellers make is that they don’t structure their campaigns properly. They want to think that they can set up the campaign, and let it run. If you want to do the bare minimum and ignore any other aspect, there are a couple of things you should do.   You’ll want to set up and automatic campaign with a low bid. Probably, no more that $0.30. Each variation of the product should be separated into their own ad groups within the campaign. With the low bids you’re likely to turn a profit with any product. This is the simplest way, you relinquish all control. You probably won’t get many sales or impact your organic positioning, but it’s better than nothing. For more tips on what not to do, check out Brian’s training videos. Amazon PPC the Right Way If you want to do it correctly, you need to structure your campaign properly. That way you can read how the audience responds to the ads for each of your products. Advertising only affects about 10-15% of sales Amazon PPC Goals Most people don’t had an advertising plan. They just want to get to page one and thinks ads are the way to do it. Advertising only affects about 10-15% of sales. So if you’re on page 10, advertising isn’t going to get you to page 1. That’s just not realistic. A realistic goal for PPC would be to learn the audience so that you can position your product. You have to go back and identify the search terms that are showing your ads, that brings a shopper into your listing and converts to a sale. If you don’t know the terminology your audience is using, how do you target it? You need to learn the terminology your audience is using, then you can focus your listing to target that audience. If you do that, you are more likely to have a higher organic search position. Sometimes your ad campaign will be profitable and that’s great. Run with it, expand it as much as possible. Other times, you might find that you're losing money because it’s too expensive and not converting. However, that may not be a failed campaign because you can still learn from it. If, through advertising, it is raising your organic listing, then it could be profitable that way. Using Amazon PPC for Product Positioning So the next question is, how do you take what you learned from your campaign and use it for better organic search position? Through your Amazon PPC campaign you learned different search terms that draws shoppers into your listing. You might find that you convert really well on 5 of those search terms. However, you might find that only 2 of them have low enough competition that you have the chance to rank really high in them. If you tailor your listing to search terms that have low competition, it gives you a better chance of positioning your product higher in the niche search terms that you know convert. For Free video training from Brian, click on the video image below: Keyword Stuffing An old technique that used to work very well, was keyword stuffing. That is when you take every keyword that anyone might find your product through, and stuff them into your listing. The idea was that you could boost your ranking for all these keywords by just having them in the listing. Around mid-2016 Amazon changed the way they view relevancy and content matching when it came to keyword advertising. Before, they used a broad match search where they took all the words in your listing and matched them with the search terms. Now they also factor in phrase match, where if you have the exact phrase the buyer searched for,

  Brian Johnson of Sponsored Products Academy Today we have Brian Johnson of Sponsored Product Academy (& PPC Scope) to talk to us about PPC and the REAL reason for the  end of Amazon incentivized reviews. This is a guy that has been in ecommerce industry for years. He started out selling banking equipment on eBay for seven years before a friend pulled him into Amazon. He began launching his own private label products. This was about three years ago when Amazing Selling Machine launched. Soon after that he got in touch with a large company that was struggling on the Amazon platform and needed help. Brian slowly shifted into doing more consulting work once he saw the demand there. He found that the greatest need came down to visibility. He needed to do more marketing which meant Pay-per-click Amazon ads. Once he began researching Amazon PPC, he found that there simply wasn’t enough information out there. He decided he had to teach himself. Like many entrepreneurs, his success came about solving the problems he faced. End of Amazon Incentivized Reviews In October of 2016, Amazon announced the end of Amazon incentivized reviews. Sellers could no longer give products away in exchanged for a review. This was a major change because, until that point, incentivized reviews was the biggest ways for Amazon sellers to launch new products. In their press release, Amazon cited the reasons as wanting to improve the user experience. Which makes sense because so many reviews were fake. This started a bit of a frenzy among Amazon sellers. No one really knew where to go from there. It soon became clear that the best way forward was to focus on Amazon PPC. Sellers began to turn their attention, and their sole attention, to Amazon ads in order to drive traffic. It didn’t take long for Amazon PPC costs to begin to rise. Brian did some research and realized that the cost increase began about a week after Amazon’s announcement. It became quite clear that this was the new norm and not simply temporary spike. Amazon sellers began seeing advertising costs increased by as much as 5-10%. For Free video training from Brian, click on the video image below: Amazon’s Benefit It may have not been Amazon’s main intention for the end of Amazon incentivized reviews, but they did see a major increase in profit because of it. In the course of his research Brian saw that you were still able to use Amazon Vine. This is Amazon’s programme for paid reviews. Instead of using a third party option, you could pay to use Amazon’s program which starts at $2500 a product. Brain also found that Amazon makes a lot of money from PPC. Over a billions dollars a year. With PPC costs rising by 5-10%, that’s a lot of money Amazon made by eliminating Amazon incentivized reviews. How to Sell in a Post-Incentivized Review World You don’t want to get swept up in the Amazon PPC craze. Everyone is moving to PPC, they are flooding the market, and driving up costs. You need to figure out how to sell in a 2017 Amazon. Don’t Do List Don’t listen to seller support. One of the biggest mistakes Brian is seeing is following the wrong advice. They call up Seller Support which tells them to run one campaign and increase their bid. These reps are not trained property and they simply give bad advice. They don’t understand how the platform works. This works well for Amazon. They make more money and can quickly clear out their support tickets. It doesn’t work well for sellers that can afford to waste a lot of money by throwing it away in Amazon ads. Click here for video training on this. Best Practices Amazon PPC is a complex system. There is not one size fits all. Each product is different. They have different customers, different click through rates, so you have to run a solid PPC campaign. Not only does Amazon look at your products, but they also look at the customers. Sometimes they will show your ads to audiences that are related to your prod...

Brian has been selling physical products online for 10 years, including Amazon since 2013. In 2015, he began consulting for brands with revenues in the tens of millions and now specializes in Amazon's Pay Per Click advertising platform. He is also the co-founder of both the PPC Scope software and Sponsored Products Academy.