Amazon Advertising PPC Podcast - Highway to Sell

Amazon raised FBA fees on January 15th, 2026. If you haven't adjusted your PPC strategy since then, your campaigns that look profitable on the surface are probably bleeding margin right now.In this episode, I break down exactly how the $0.08 fee increase combined with rising CPCs has changed your break-even ACoS. That 28-30% target you've been running? It's not profitable anymore, and I show you the hidden math behind why.I walk through how to recalculate your new break-even ACoS after the fee increase, the CPC inflation problem most sellers aren't tracking, and three surgical bid adjustments that cut waste without tanking your sales volume. I also cover why lowering bids on mid-performers first protects margin better than cutting budgets, and why Seller Central data alone isn't giving you the full picture.This isn't generic PPC advice. This is a defensive strategy built for the reality of increasing Amazon fees in 2026. If you're running the same ACoS targets you used in 2025, your margins are shrinking and you won't see it until your monthly P&L drops.#AmazonPPC #AmazonFBA #FBAFees #AmazonAds #ACoS #PPCStrategy #AmazonSeller #AmazonAdvertising #PPCOptimization #AmazonFees2026 #EcommerceProfitability #AmazonFBATips #PPCManagement #AmazonBids #EcommerceStrategy

On January 11th, Google announced the Universal Commerce Protocol at the National Retail Federation conference. AI agents can now complete purchases without customers ever visiting your website. No redirect, no checkout page. Just "buy this" and done.Google partnered with Shopify, Walmart, Target, Etsy, Wayfair, Visa, Mastercard, Stripe, and PayPal to make this happen. The infrastructure is live right now.In this episode, I break down what Google actually announced and why it's different from every other AI shopping feature that came before it. I cover the "N-by-N integration bottleneck" that killed previous AI commerce attempts and how UCP solves it, the 90-day window to get ahead before this becomes table stakes, and what actually changes versus what doesn't (you still own the customer, and I explain why).I also get into the new metric that will predict revenue in 2026. Hint: it's not traffic.If you're still optimizing for website visits, you're optimizing for a metric that's about to stop mattering. The sale can now happen without the site visit. That changes everything about how you compete online.The brands that win in 2026 won't be the ones spending the most on ads. They'll be the ones with the cleanest data and the most reliable systems.#GoogleUCP #Ecommerce #AICommerce #AmazonFBA #ShopifySeller #DigitalCommerce #AIAgents #EcommerceStrategy #GoogleAI #RetailTech #OnlineSelling #ProductData #EcommerceTips #FutureOfRetail #AmazonSeller

Google quietly rebuilt Google Trends with Gemini AI built directly into it. It launched on January 14th, and it makes most paid SEO tools look overpriced.In this episode, I walk through exactly what changed and why it matters. The new Google Trends surfaces keyword opportunities automatically, compares up to 8 trends at once, and classifies search intent for you. That last part is huge. Google is now telling you why people are searching, not just what they're searching for.I cover the 4 ways creators and brands are already getting results with it, how to use it for keyword research, content ideation, competitive analysis, and workflow integration. I also break down a real example where one creator ranked #1 in Google Discover within 12 hours using insights from the updated tool.Traditional keyword research takes hours. This takes minutes. And it's free.If you're doing SEO, content marketing, YouTube keyword research, or product research, this episode shows you how to get more out of a free tool than most people get from their paid subscriptions.#GoogleTrends #KeywordResearch #SEO #FreeSEOTools #GoogleGemini #ContentMarketing #YouTubeSEO #MarketResearch #ContentStrategy #SEOTools #GoogleAI #TrendingTopics #DigitalMarketing #EcommerceTips #ContentCreator

Google Analytics can't see AI bots. Neither can Ahrefs. So we installed server-side tracking on our website and recorded every AI crawler that visited in 24 hours. ChatGPT, Meta AI, Amazon Q, Claude, TikTok AI, and more all showed up. GA4 caught none of it.In this episode, I break down why GA4 is completely blind to AI bot traffic and why that's not something a setting change can fix. I also cover why Ahrefs Brand Radar only catches around 3% of actual AI mentions, the 3 levels of AI visibility tracking and where your brand should be, and our real 24-hour data showing which bots showed up, what they crawled, and what surprised us.I get into the zombie URL problem, where duplicate or outdated pages are splitting your AI signal without you knowing, and why ranking on Google and getting cited by AI are two completely different things.If you're selling on Amazon or running any ecommerce brand, AI platforms are already deciding whether to recommend you or your competitor. This episode shows you what's actually happening behind the scenes, with the data to prove it.#AISearch #AIVisibility #ChatGPT #GoogleAnalytics #EcommerceSEO #AmazonFBA #AmazonAdvertising #ServerSideTracking #AIBots #DigitalMarketing #SEO #Ecommerce #BrandVisibility #AIOptimization #MarketingData

Most Amazon sellers guess what to put in their listing images. That guesswork is costing you conversions, organic rank, and ad efficiency all at the same time.In this episode, I walk through a data-driven method to identify the exact image problems stopping customers from buying on your Amazon listings. Using a tool called Keplo, you can scrape your reviews, competitor reviews, customer questions, and Amazon Rufus AI data to find the specific purchase barriers killing your conversion rate. Then generate optimized images to fix them.I cover a real example where five critical patterns showed up on a single listing: size confusion, quality doubts, color accuracy issues, missing proof of claims, and unclear materials. Each one was a conversion killer hiding in plain sight.I also break down the flywheel effect and why a 2% conversion rate improvement doesn't just add 2% to your business. It compounds through sales velocity, organic ranking, traffic, and PPC efficiency. Better images lead to higher CVR, which leads to more sales, which leads to better rank, which brings more traffic at that higher conversion rate. The math on this is wild.If you're an Amazon seller with a conversion rate problem and you've been guessing at image fixes, this episode shows you how to let the data tell you exactly what to change.#AmazonFBA #ConversionRate #AmazonListingOptimization #AmazonImages #AmazonSeller #AmazonCVR #EcommerceOptimization #AmazonPPC #ProductPhotography #AmazonA9 #ListingImages #AmazonFBATips #AmazonSellers #Ecommerce #AmazonStrategy

When should you pause keywords on Amazon PPC? Most sellers pause too early and destroy their organic rank without realizing it.In this episode, I break down the 5 rules you need to check before pausing any keyword in your Amazon ads campaign. The click threshold (it's not 10 clicks), why you need to compare conversion rates before you kill, how to identify the actual job of each keyword, why you should split winners before killing losers, and why placement data matters more than the keyword itself.If you're getting clicks without sales on Amazon PPC, this episode shows you exactly how to decide what to do next. I also cover when lowering the bid is better than pausing, how negative keywords save campaigns instead of pausing them, and the real cost of pulling the trigger too early.Pausing feels like optimization. Most of the time, it's just cutting off momentum before it has a chance to work.#AmazonPPC #AmazonAds #AmazonFBA #PPCOptimization #AmazonSeller #AmazonAdvertising #AmazonKeywords #PPCStrategy #ACoS #AmazonPPCTips #SponsoredProducts #AmazonAdSpend #KeywordOptimization #EcommerceTips #AmazonFBATips

Are you wasting 20-40% of your Amazon ad budget on searches that will never convert? Negative keywords in Amazon PPC fix that problem, but only if you use them correctly.In this episode, I walk through everything you need to know about negative keywords on Amazon. How to find them in your Search Term Report, the difference between negative exact and negative phrase match, how to build a master negative keywords list (150+ terms across 6 categories), and the mistakes that cause over-negating and kill campaigns.I also break down N-gram analysis to spot wasting patterns, how to add negative keywords and ASINs in your campaigns step by step, and the positive-to-negative ratio that separates profitable campaigns from wasteful ones.Whether you're running Sponsored Products, Sponsored Brands, or Sponsored Display, negative targeting is the fastest way to lower ACoS and improve ROAS without spending more. This is the complete guide, from finding waste in your search term report to building a system that prevents it before it happens.#AmazonPPC #NegativeKeywords #AmazonAds #AmazonFBA #PPCOptimization #AmazonAdvertising #AmazonSeller #SponsoredProducts #ACoS #AmazonPPCStrategy #ROAS #AmazonFBATips #PPCTutorial #AmazonAdSpend #EcommerceTips

TikTok is quietly blocking seller-fulfilled orders while Amazon rolls out a 15% discount specifically for TikTok sellers. Coincidence? Not even close.In this episode, I break down the new TikTok-Amazon fulfillment pipeline that nobody's talking about. What's actually happening behind the scenes, Amazon's new MCF Preferred Pricing ($1 credit per unit, up to $50K annually), the real math on whether it saves you money, and how to set the whole thing up step by step.I also get into the bigger strategic picture: TikTok and Amazon aren't competing anymore. They're building a shared commerce pipeline. TikTok drives discovery, Amazon handles fulfillment, and sellers either profit from both or get squeezed in the middle.Whether you're doing 500 or 5,000 TikTok orders a month, this episode helps you figure out if the switch makes sense for your margins and exactly how to play it if it does.#TikTokShop #AmazonFBA #MCF #Ecommerce #MultiChannelFulfillment #TikTokSeller #AmazonMCF #EcommercePodcast #AmazonSellers #FulfillmentStrategy #OnlineBusiness #TikTokShopSeller #MCFPreferredPricing #Dropshipping #EcommerceTips

Amazon Creative Studio is a free AI-powered tool built directly into your Amazon Ads console that transforms basic product photos into professional lifestyle images, videos, and animations—without hiring an agency or learning design software.In this complete tutorial, you'll learn how to access Creative Studio, use its three core features (Image Generator, Video Generator, and Creative Agent chat), and master the prompting techniques that separate mediocre outputs from professional results. The tool is currently available across 10 markets including the US, UK, Canada, Germany, France, Italy, Spain, Australia, Brazil, and Mexico.Testing shows AI-generated creative can drive up to 40% higher click-through rates compared to basic product photos. You can generate finished assets in 5-10 minutes—work that typically takes agencies days or costs $3,000-$10,000 per project.We cover what's working (speed, cost, integration), what's not (brand consistency, occasional policy rejections), and exactly who should use this tool versus those who should skip it. Whether you're running ads with boring white-background images or testing video for the first time, this tool eliminates the biggest barrier: professional creative quality.Key Takeaways• Three core features work best: Start with Image Generation, progress to Video, then experiment with Creative Agent chat for full campaign concepts• Prompting matters significantly: Include context (who it's for), specifics (concrete details), and mood (emotional tone) for output quality that rivals professional designers• Best use case: Testing new products and campaigns with AI, then investing in professional production only for proven winners#AmazonCreativeStudio #AmazonAds #AICreativeStudio #AmazonAdvertising #EcommerceAI

Just wrapped an incredible podcast episode with Jasim, the visionary behind a $100M/year Amazon brand—starting from selling college textbooks at 15 to now acquiring, scaling, and partnering with top e-commerce brands.Here are 5 game-changing takeaways from our conversation: From Arbitrage to AcquisitionJasim started by flipping textbooks, then scaled to wholesale, and now buys and partners with brands—offering inventory financing, full-channel management, and explosive growth on Amazon, Walmart, and Target. Pitfalls of Hyper-GrowthExpanding too fast cost him early on—warehouse leases, hiring missteps, and siloed teams. Now, standardization, communication, and KPIs are non-negotiable. The Power of PartnershipsUnlike typical agencies, Jasim's team buys inventory upfront and manages end-to-end for brands. Their sweet spot? $1M–$20M brands hungry for scalable growth. AI as a Force MultiplierFrom translating global team comms to generating ad creatives and split-testing ideas, AI has supercharged their efficiency. (P.S. Google's real-time translation tool is a game-changer!) The Future of Amazon SellersWith Amazon increasingly going direct-to-manufacturer, Jasim's focus is on adding unmatched value—through supply chain mastery, data-driven creative, and inventory dominance. Final Wisdom:“Double down on what works. Cut the 80% of SKUs that don't move the needle. And build teams that run toward challenges, not away from them.”

Want to turn your Amazon side hustle into a 7-figure brand? In this episode, Ben Leonard shares how he built a $6M/year Amazon brand and successfully exited it—plus his top strategies for thriving in today's competitive e-commerce landscape. Key Takeaways: How Ben stumbled into Amazon FBA (hint: he thought only Amazon sold on Amazon!) The #1 mindset shift that helped him outcompete rivals (most sellers miss this) Why acting like a "real brand" (not just an Amazon seller) is the ultimate competitive edge How to leverage social media, email, and omnichannel to escape the "Amazon goldfish bowl" Ben's cash flow hacks to survive shrinking margins The biggest opportunities in 2024 (TikTok Shop, Europe, and AI)

 Struggling with rising tariffs and supply chain chaos? You're not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to: Navigate tariffs without losing profitability Find reliable manufacturers in Vietnam, India & beyond Negotiate with suppliers to offset costs (without breaking rules) Pivot to new markets like the EU & Japan to diversify risk Avoid costly mistakes with bonded warehouses, DDP, and HS codes

Welcome back to another episode of the Clear Ads Podcast: Highway to Sell! In this episode, we sit down with Joshua Okungbaiye, a Meta Ads expert who's worked with giants like Nike, Just Eat, Monday.com, and the Financial Times. Key Takeaways from This Episode: How Josh went from university to running ads for global brands The power of TikTok for organic reach (his first post hit 14K views in 2 hours!) Common mistakes brands make with Facebook & Instagram Ads (and how to fix them) The impact of iOS updates on ad performance & how to adapt Future trends in Meta Ads—think Oculus placements & real-world data targeting

 Ever wondered how some of the biggest names in Amazon FBA got their start? In this episode, we sit down with Bradley Sutton, a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling. What You'll Learn: How Bradley stumbled into e-commerce 20+ years ago (thanks to Fast & Furious?!) The biggest Amazon algorithm changes that reshaped the game Why Helium 10 became his go-to tool (and how YOU can use it to dominate) The #1 mistake sellers make today (and how to avoid it) AI's role in Amazon's future—should you be excited or worried?

In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon's backend, catalog optimization, and her ability to predict industry trends before they go mainstream.From her groundbreaking insights on optimizing listings for Spanish keywords to her early predictions about Rufus AI, Vanessa shares actionable strategies for Amazon sellers to stay ahead of the curve. We dive into:Catalog Optimization: The importance of original SKUs and how to avoid common pitfalls.Compliance & Inventory Management: How to navigate Amazon's ever-changing rules and keep your inventory flowing smoothly.The AI Revolution: How Rufus AI and other tools are reshaping the way customers discover products and what sellers need to do to adapt.Proactive Selling: Why understanding your audience's triggers and behaviors is more critical than ever. Key Takeaways: Original SKUs are gold: Protect them, use them, and never delete them. They hold the key to your catalog's success. Think holistically: Every decision you make on Amazon impacts your entire account. Don't just focus on the “sexy” parts like PPC—pay attention to the backend too. AI is the future: Start optimizing your listings for semantic context and audience intent. The days of keyword-only strategies are numbered. Stay proactive: Regularly audit your catalog, monitor compliance changes, and keep an eye on emerging trends.

In this week's episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire. Key Takeaways: How Vincenzo transitioned from engineering to e-commerce The biggest challenges and opportunities in Amazon today Why branding and unique product offerings are more important than ever The rise of Amazon Marketing Cloud (AMC) and DSP advertising Practical tips for e-commerce brands to stay ahead in 2024 The role of AI in shaping the future of Amazon search and advertising One Actionable Tip:"Avoid fear in decision-making. Fast decisions and fast failures lead to faster success." – VincenzoWhether you're an e-commerce newbie or a seasoned seller, this episode is packed with insights to help you scale your brand and navigate the ever-changing world of Amazon.

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs.If you're facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart. Key Takeaways:The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it's reshaping the way we interact with software and data. Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling. With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics. Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace. If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives. For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands. Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns. Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness. Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth. Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms. With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth. If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time! For more insights or to rest an audit free of charge check us out at clearadsagency.com.

Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets. What is covered in this episode: Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges. The importance of cultural adaptation in your advertising efforts and strategies for effective localization. Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion. Innovative advertising techniques tailored for diverse international audiences. Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies. This episode covers these key areas: Leslie Hensell's journey from a mommypreneur to an Amazon selling expert. Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers. Strategies for handling Amazon account suspensions and navigating the platform's complexities. The evolution of Amazon selling and how it has changed over the years. Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling. Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators. The balance between work and life as an entrepreneur in the e-commerce space. Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes! Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills. For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic. This episode focuses on these key points: The role of Amazon DSP in Amazon's advertising system. Features of Amazon DSP that are beneficial for enterprise brands. The advantages and challenges for enterprises using DSP. Targeting options in DSP and strategies for effective use. How DSP integrates with other Amazon advertising and potential risks. Examples of successful DSP use by enterprises. Budgeting and key performance indicators for DSP campaigns. For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. Here is what we covered in today's episode: Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses. Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands. Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon. Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use. Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising. Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales. Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health. Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization. Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively. Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/ Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. Here is what we covered in today's episode: UK brands' presence on Amazon was the main topic. Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy. The importance of detailed product descriptions and bullet points was emphasized. Advertising budgets should focus on both brand awareness and efficient conversion. Big brands are advised not to take their name recognition for granted on Amazon. The hosts suggest that brands work with experts for better Amazon strategy optimization. The podcast ended with a call to action for professional help in Amazon advertising. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords. What keyword topics were covered: Understanding the Consequences of Too Many Keywords Conducting a Keyword Audit and Analysis Streamlining and Refining Keyword Selection Implementing Keyword Grouping and Organization Monitoring, Testing, and Iterating If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals. During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results. Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon. Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session: Host Tom Waghorn - Head of Training at ClearAds Tom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. Guests Dave Vermeulen: Director of DSP at Buy Box Experts Dave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts. Anne Harrell: Product Solutions Director, DSP Due to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality. Jack Lindberg: Director of Analytics at Mars Agency Based in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue's advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He's been cited in renowned publications such as ESPN, The New York Times, and The Athletic. In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Keyword research and trends: Discovering what's hot and relevant for your products. - Budget allocation: How to determine your advertising budget for this crucial period. - Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use? - Campaign structure: Setting up campaigns, ad groups, and keywords. - Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns. - The importance of bidding strategies during high competition. - remove negatives and wasted spend - A/B testing: Finding the winning combinations for your ads and listings. - Real-time monitoring: Staying on top of your campaigns during Q4. - Scaling successful campaigns and pausing underperformers. - Leveraging Amazon's reporting tools for insights. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Why Q4 and the holiday season are crucial for Amazon sellers. - The competitive landscape: What makes Q4 unique in the e-commerce world. - The importance of planning well in advance. - Creative assets: Preparing eye-catching images and compelling ad copy. - A+ preparation and storefront. - Trends - Prime Day and Black Friday strategies: Timing and execution. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the Clear Ads Podcast: Highway to Sell! I'm Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing. Here is some of what we covered in this episode: What are the main challenges and pain points faced by sellers in managing their Amazon operations? What are the primary benefits of outsourcing certain tasks or functions in Amazon operations, and how can it positively impact a seller's business? How can sellers identify and select reliable outsourcing partners or freelancers for their Amazon operations? Are there any potential risks or pitfalls associated with outsourcing, and how can sellers mitigate them? Can you share any specific examples of how automation has helped sellers adapt swiftly to market changes and seasonal demands? How can sellers identify the right areas of their Amazon operations to automate for the most significant impact? How often should sellers review and refine their automated processes to ensure they remain optimized? Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you'll be the first to know! If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/

Welcome to the Clear Ads Podcast Highway to Sell!  You're listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting. Here is what will be covered in today's episode: What are the common challenges and complexities of ad budgeting for sellers? What are the most common mistakes sellers make when it comes to ad budgeting on Amazon? Highlight the potential consequences of improper budget allocation. Identify and explain specific signs that indicate a seller may need assistance with ad budgeting. Example signs: inconsistent ad performance, high ACoS (Advertising Cost of Sales), budget limitations affecting campaign scalability, etc. Share real-life examples or case studies to illustrate these signs. (No names of course!) Discuss the advantages of seeking professional assistance for ad budgeting. Highlight how expert guidance can lead to improved campaign performance, cost efficiency, and overall ROI. Talk about how professional assistance can help sellers navigate complexities like seasonality, market trends, and competition. Provide tips on how to find and select the right ad budgeting service or consultant. Discuss important factors to consider, such as expertise, track record, client testimonials, and pricing models. Mention the importance of clear communication and alignment of goals with the chosen service provider. Share practical tips and best practices for sellers to implement in their ad budgeting strategies. Discuss tactics like setting clear campaign objectives, monitoring performance metrics, conducting regular budget reviews, and adjusting allocation based on data-driven insights. We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell!  You're listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream. Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin. What is Amazon Marketing Cloud? What's a clean room?  How does it help you to understand your customer's journey?  What does it mean for working out ad strategies? How is it useful to support Amazon ads and the relevant strategies that businesses use with their ads?  What insights can you find on the platform and where should you go to find them? Who can access AMC? And what skills are needed to use it? What regions are supported? Is it available to all on DSP and PPC? It says the tool is in beta… Does this mean it's really buggy and unreliable? How long has it been around and how have we been using it successfully? What tools do you use alongside AMC and how do they help with managing and optimizing accounts? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy. What is omnichannel advertising, and how can it be used effectively with Amazon advertising? How does omnichannel advertising differ from multi-channel or cross-channel advertising? How can advertisers integrate Amazon advertising into a broader omnichannel marketing strategy? What are some of the key benefits of using omnichannel advertising with Amazon, and how can they impact overall advertising success? How can advertisers ensure consistency in their messaging and branding across multiple channels, including Amazon? What role does data play in omnichannel advertising, and how can advertisers use data to optimize their campaigns on Amazon and other channels? How can advertisers use social media and other channels to support their Amazon advertising efforts, and what are some effective strategies for doing so? What examples of successful campaigns have combined Amazon advertising with other channels, and what can be learned from these examples? What are some of the key advertising tools offered by Amazon, and how can they be used to improve campaign performance? What are some best practices for ensuring that Amazon advertising campaigns are integrated effectively with broader marketing efforts? How can advertisers identify and reach their target audience across multiple channels, and what targeting options are available through Amazon advertising? How can Amazon advertisers effectively measure and analyze the performance of their omnichannel advertising campaigns? How can advertisers optimize their Amazon advertising campaigns to work well with other channels, such as social media and email marketing? What types of customer data are available through Amazon, and how can this data be used to inform advertising strategies on other channels? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness. Some of the content covered in this episode is: What is brand positioning, and how does it differ from brand building? Why is brand positioning important in Amazon advertising, and how can advertisers ensure that their brand stands out among competitors? What common mistakes do advertisers make when approaching brand positioning and brand building on Amazon, and how can they be avoided? How can advertisers use Amazon's advertising tools to target specific audiences and build brand awareness? How can advertisers differentiate their brand from competitors on Amazon, and what are some effective strategies for doing so? How important is messaging in brand positioning, and what elements should advertisers focus on when crafting their brand messaging? How can advertisers use social media and other marketing channels to support their brand positioning efforts on Amazon? What are some effective ways to build brand loyalty on Amazon, and how can this impact overall advertising success? How can advertisers leverage customer reviews and ratings to build their brand on Amazon? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends. Here is a sneak peek of what we covered in this episode: How does seasonality impact Amazon advertising, and what strategies can advertisers use to adapt to seasonal trends? What are some of the biggest challenges advertisers face during the summer sales season, and how can they overcome them? How does Amazon's advertising algorithm change during the summer sales season, and how can advertisers take advantage of these changes? What are some of the key differences between summer sales season advertising and other times of the year? How can advertisers ensure that their products stand out during the summer sales season when competition is at its highest? How important is brand identity in summer sales season advertising, and what are some effective ways to build brand awareness during this time? How can advertisers optimize their Amazon product listings for the summer sales season, and what elements are most important to focus on? How does Amazon's Prime Day impact summer sales season advertising, and what strategies can advertisers use to capitalize on this event? What common mistakes do advertisers make during summer sales season advertising, and how can they be avoided? How can advertisers measure the success of their summer sales season campaigns, and what metrics should they focus on? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect.  Here are a few of the topics we will be covering in this episode: What are the key features of Amazon Prime Day that advertisers should be aware of? What are the benefits of advertising during Amazon Prime Day? How can advertisers prepare their advertising campaigns for Amazon Prime Day? How does Amazon Prime Day impact advertising costs on Amazon? What advertising strategies work best during Amazon Prime Day? How can advertisers measure the success of their advertising campaigns during Amazon Prime Day? What are some common mistakes that advertisers make during Amazon Prime Day? How can sellers leverage Amazon Prime Day to increase their sales? How does Amazon Prime Day impact the wider retail industry? What are some notable success stories from previous Amazon Prime Day campaigns? How can smaller businesses compete with larger advertisers during Amazon Prime Day? What can advertisers expect from Amazon Prime Day 2023 and beyond? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays. Here is a snippet of what was covered: Budgets - Do you want to increase and reduce prices for sales? Do you want to spend more on specific products based on past successful sales… Have you checked your prices against your competitors recently? Sales forecasting - What trends last year did you see with your sales and where did you find you got most success? Can you replicate this again this year?  Inventory planning - Did you have stock issues? What could you do to build out a better stock management strategy? Are you holding too much inventory and need to clear it out?  Offers & incentives - What offers are you planning and when are you likely to put these out?  Ad strategies around holidays - Are you planning on doing anything special with your listings for the various holidays and special occasions? Have you checked your listings and ensure they aren't still slowing last season's images? Make sure everything is up to date and not out of date! Repeat purchases - found some new customers, now is the time to try and build in loyalty and repeat business. If someone bought something at xmas why not suggest it for a valentines or birthday gift? Or even better, a little luxury… Targeting these at the beginning of a month or just after payday could be a great strategy.  We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn and our brilliant guests: Aaron Moreno, Brent Zahradnik, Destaney Wishon, and Sean Smith. In this episode, we will be discussing 7-figure selling on Amazon, and how you can take your business from 5 figures to 7. Here is a snippet of what was covered: What is it that sets a 7-figure seller apart from smaller sellers? Branding, processes, tools, technology, great products or something else? What insights do you use most often and how are they helpful for scaling up to and beyond 7-figure selling? What tools are most useful for people looking to grow up to 7 figures and how does this change when they are looking to go beyond 7 figures? What are the biggest challenges sellers face when trying to get to 7 figures? Can AI technology such as ChatGTP help businesses grow or is this a red herring or flavour of the month? How would you advise an Amazon Seller who is growing quickly to manage their cash flow? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

Welcome to the Clear Ads Podcast Highway to Sell. You're here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising! Here is a quick overview of what was covered: TACOS what is it? Why is it important? And how does it relate to PPC? Why are PPC costs going up? Is TACOS the right thing to be looking at when considering the cost of ads increasing? What options are there to improve TACOS? Which cost is affecting TACOS most in the ad industry? At what point should I consider stopping ads on a product when ad costs keep increasing?  What other options do I have when the cost of goods and cost of ads are also increasing? What pitfalls should I avoid when looking to improve my TACOS - What are the red herrings in the stats to look out for? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.

Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more! Listen to the episode for some great insights and approaches to Amazon advertising. And if you want to know more about us or have a question pop over to our website clearadsagency.com

Welcome to the Clear Ads Podcast Highway to Sell. You're here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I've been away for a while, but now I'm back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart. Rich Goldstein is a patent lawyer and focuses on IPO protection and trademarks in the Amazon space. A fascinating and important topic for all Amazon sellers. Our second guest for this podcast is Shawn Hart. Shawn is the co-founder of post purchase pro and a highly successful Amazon seller in his own right. Their discussion today focuses on brand referrals and customer retention tools. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in us working on an Amazon advertising account, book a call with us through our website https://clearadsagency.com and we will be happy to hear from you.

This week on highway to sell we talk all things inventory, influencer and income. By that I mean we have Lee Loree from Seller Investigators joining us to share with you why it is important to manage your inventory and how you can get money back when inventory gets lost in the process. What a great way to gain some income back that you would otherwise have lost or given away. If you want to see if you can gain back some of that lost inventory revenue just click on this link and see if you are owed a refund: https://sellerinvestigators.com/reim/ref/clearads You can also combine this with an audit of your Amazon ad account and see if we can help your business grow through ads with our ad account audit. Just pop here for a free audit today: https://clearadsagency.com/request-a-call-back/ Our second guest on the podcast is Paul Barron who is discussing all things influencer marketing and has some interesting tips if you are considering this approach and the potential opportunity that comes from it.

This week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through. George sat down with Clayton Aitchison, ambassador for Carbon6 and went into detail on all things Pixel Me and pixel tracking. The discussion is great for those of you who are looking to do off Amazon advertising as you'll pick up some great tips here that you probably won't be expecting! Our second guest for the podcast is Jamie Davidson who is a highly successful Amazon seller who exited his business and has since created the AMZ insiders group. Which train people on how to be successful on Amazon. Jamie and George go into great detail about what it takes to be successful on Amazon and some of the things that Jamie learnt and would do differently. We really hope you enjoy this episode. Please do subscribe to the podcast and share it with your colleagues, friends or anyone you think would find the contents useful. We are always happy to hear from Amazon sellers who are looking for that extra support with their Amazon Advertising account. If that's you pop over to https://clearadsagency.com and book a call. We'd love to hear from you!

This week we are discussing what trends to expect in 2023 To look forward we have to look back at the trends that we saw this year. They are often an indicator of what to expect next year. We will also take into consideration the external factors that are coming into play more this year. Looking back at 2022: In 2022 we saw considerable growth within the Amazon marketplaces globally with new marketplaces such as Sweden, Egypt,Turkey, India, Mexico, Australia and the Netherlands. On that basis we can assume that for 2023 that more regions will be added to the mix again this year making global expansion and international marketplaces an option. We have also seen the ability to manage multiple marketplaces from a single sponsored ad account. We expect to see this kind of international management of accounts expand to make it quicker and easier to do multi-region campaigns. However with that comes the complexities of multi-lingual support and translations. We have seen some additional support from the Amazon platform but as advertisers we need to ensure that we are aware of the complexities and intricacies surrounding culture and language. As such, we will see campaigns needing to be carefully thought through and those who take this into account will be better positioned to excel in new markets. Amazon DSP has had quite a lot of attention in 2022… So why has that been and what does that suggest for 2023? Amazon DSP has expanded its capabilities particularly in terms of management of campaigns and reporting. The full list of Amazon DSP announcements: https://advertising.amazon.com/resources/whats-new?subpageType=Whats%20new&relatedProducts=Amazon%20DSP Externally we have seen the death of cookies for advertising. This comes into effect more in 2023 and other platforms and advertisers rely on cookies and 3rd party data to target potential customers. This is where Amazon and particularly non-endemic advertisers may find that they excel using the Amazon platform. Amazon has plenty of first party shopping data for external advertisers to be able to use to target their potential customers off platform. Amazon were one of the first advertisers to jump into DSP ads and as a result they are likely to lead the way with this approach and save marketers the headaches that come with no longer being able to use 3rd party cookie data. Bring on true ad personalization and targeting. Are we likely to see more audio purchases through Echo? Or is that dead? What about intelligent purchasing and predictive purchasing? What other trends can you think of that might be coming up? That's a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to hearing from you with your thoughts on what's coming this year! If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you! We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

This week we are discussing ​​​​​​​​​​​​how to turn around a decreasing conversion rate. Starting with the basics: What is a conversion rate and why is it so important? What does it mean when a conversion rate is decreasing? What factors affect a conversion rate? How can you influence these? Into the detail: What else is linked to the conversion rate when looking at a campaign? How do competitors and external factors affect conversion rates? What else outside of Amazon but within the business can affect conversions? (inventory, stock etc) How do customer feedback and reviews affect conversion rates? Can conversion rates be affected by technical platform issues, and how do you pick these up? Do bots and spammy types of behaviour affect conversion rates? Can organic conversions be miscounted as ad attributed conversions and how do you identify this and counter it? Anything else either of you can think of that would relate to conversions? Any differences between DSP and PPC conversions especially on platform vs off platform? When considering endemic advertising what counts as a conversion? Is it the click on the ad or the purchase on the third party website? What can be done about bounces in this scenario? That's a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to joining you in 2023! Where has the time gone! If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you! We hope you enjoyed this episode. As always please do share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

This week we are discussing how to do competitor research & analyse the market Starting with the basics: What is competitor research and analysis and why is it important to do? What is the difference between competitor research on amazon vs traditional competitor research and analysis? Why is it worth doing Amazon specific competitor research? Into the detail: What features are there directly on the Amazon platform to support competitor research & analysis? And where can you find them? How do the parts of the tool relate to each part of the customer journey, from awareness to brand building, to purchase, loyalty & retention? What strategies can be adopted to manage competition? How can competitors affect your sales and marketing strategy? How does competitor analysis affect the verticals that advertisers list in? How can you use competitor analysis to find opportunities in other markets or regions? What tools are available to help with Amazon competitive research and analysis? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

This week we are discussing how to take advantage of the brand metrics console on Amazon advertising. Starting with the basics: What is the brand metrics console and where can you find it on the Amazon Ads platform? Is this only available for PPC or also DSP ads? What key metrics are easy to find here? When would a seller be likely to find this area of the platform most useful? Into the detail: What are the key indicators on the brand metrics console that help to identify areas of brand reach and where you can strengthen or improve this? How does the brand metrics console support you as an advertiser in identifying opportunities for subscribe and save or other offers What features are there available in the console that are useful and what part of the funnel are they useful for targeting? How can the awareness index help with brand strategies and approaches? Why would I want to use this tool as it says it is in beta? Is it reliable and safe to use? Or would I just be wasting time and money on this? How does this tool help with the efficiency and effectiveness of my ads? What else do I need to know about this? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

This week we are discussing how to forecast sales on Amazon. Starting with the basics: What is a sales forecast and how are they useful? What tools are there within the Amazon platform to support sales forecasting? Tom Are there any external tools that are also worth considering when looking at forecasting sales? What external factors need to be considered when forecasting sales? Into the detail: What stats are most useful when trying to forecast and predict sales? Is looking back at the previous period or the previous year most useful? What other predictors can be used to forecast sales? What makes sales forecasting unpredictable or unreliable? And how can you avoid falling down these traps? How accurate are sales forecasts usually? What can you do to accelerate sales beyond their predicted forecast? How can you identify what helped to boost sales when they exceed their forecast and how can you recreate that for other periods or years? When Amazon run their own “sales” events how does this affect sales and forecasting? How do you manage sales forecasting based on where a product is placed in it's lifecycle position? (early adoption, late adoption, growth, peak, early decline, mid decline and ready for retirement) How do you identify your cash cows from your start products etc for the sales forecasting and make the most of these products`? What other profiling of products can be used to support the sales forecasting process? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.