Amazon Advertising PPC Podcast - Highway to Sell

Amazon Marketing Cloud has always held the data that explains why your ads are actually working or not. Attribution across DSP and Sponsored Ads. New-to-brand rates. Frequency curves. Full path to purchase. The problem was always access. You needed SQL expertise and hours of query development to get any of it. That barrier is gone.In this episode, I cover what AMC via Amazon's MCP server actually unlocks for your advertising decisions now that it's in open beta. You can ask plain English questions inside Claude and get answers back directly from your AMC instance. Which campaigns drive first-touch engagement for new-to-brand customers. How many touchpoints happen before conversion. Which DSP campaigns are influencing purchases that Seller Central credits to something else entirely.I also walk through audience building without a data team. Cart abandoners who added in the last 14 days versus three months ago are completely different targeting propositions, and AMC lets you slice that properly through natural language instead of SQL. Plus the strategic questions most brands have never thought to ask: the overlap between your paid audiences and organic shoppers, the correlation between ad spend and BSR movement, and where you're double-serving the same customer across channels.I'm also direct about what this doesn't do. It removes the execution barrier. It doesn't replace the judgment that determines what to execute. The insight gap is still on you.The data has been sitting there for years. Now you can actually use it.#AmazonAds #AMC #AmazonMarketingCloud #AmazonDSP #AmazonPPC #AmazonAdvertising #AmazonMCP #AmazonFBA #AmazonSeller #PPCStrategy #DSPAdvertising #AmazonAttribution #EcommerceStrategy #AmazonData #DigitalAdvertising

Over three weeks, 11 different AI systems crawled our website 10,932 times. Google Analytics reported essentially none of it. This isn't a GA4 bug. It's architecture. AI bots don't execute JavaScript. They never trigger the tracking script. Every crawl from ChatGPT, ClaudeBot, Meta AI, Amazon Q is completely invisible to standard analytics.In this episode, I walk through our actual BotSight report from February 24 to March 16, 2026. Real data from our own site. You'll see which AI systems are crawling, how often they return, which pages they're targeting, and what that tells you about where AI search is heading.The numbers were surprising. 47 AI visits for every human click. ClaudeBot up 107%. Meta AI now the second most active crawler. SearchGPT up 833% in a single week. And the conversion data changes everything: AI referral traffic converts at 4 to 15 times the rate of organic search because those visitors arrive already convinced. They've been prequalified by the AI answer before they ever hit your site.I also cover the difference between being crawled and being cited, why recall frequency matters more than raw hit count, and what your top crawled pages are really telling you about your AI content strategy.This is server-side tracking, not GA4. A fundamentally different layer of data. Once you understand what you've been missing, you can't unsee it.#AISearch #AIVisibility #GoogleAnalytics #GA4 #AIBots #ChatGPT #ClaudeBot #MetaAI #SearchGPT #ServerSideTracking #EcommerceMarketing #DigitalMarketing #AITraffic #BotSight #SEO

Google's Universal Commerce Protocol is live. But there's one product-level attribute that decides whether your products get a Buy button in AI Mode, and most brands have never heard of it.In this episode, I break down exactly what the native_commerce attribute is, how the AI mode checkout flow works, and what happens when the attribute is missing from your product data. I walk through the fix using a supplemental feed, why you must not edit your primary feed to do this, and how to start with your top 20% of products to test safely.I also cover the hidden dependency beyond Google that most sellers miss entirely. Your payment provider might be quietly blocking you from UCP checkout through something called the Agent Payment Protocol. There are three layers in the chain that all need to be connected before AI can complete a purchase for your product.This matters now because 83% of ChatGPT shopping results come from Google's product data. OpenAI's native checkout failed after five months. The commerce layer that survived runs through Google. If you're selling on Google and you haven't set this up yet, your competitors who have are getting Buy buttons in AI answers and you're not.Three action items by the end of the week. This episode gives you all three.#GoogleAds #UCP #AICommerce #GoogleShopping #MerchantCenter #AISearch #EcommerceStrategy #GoogleAI #AIMode #DigitalMarketing #Ecommerce #ProductData #ShoppingAds #ClearAds #AICheckout

OpenAI launched Instant Checkout in September 2025. By early March 2026, it was gone. Five months and roughly a dozen live merchants. But the real story isn't that native checkout failed. It's what the 83% number tells you about who actually controls the AI commerce layer and what that means for where your products show up.In this episode, I break down what Instant Checkout actually was, the operational layer OpenAI never built, why consumer demand wasn't there, and why they couldn't just fix it with $600B in commitments and an ad business to build. I also cover what the coverage got wrong, because the broader AI commerce protocol didn't die. The integrations that survived tell you exactly where this is heading.I get into Google's moat of 35 billion products and 20 years of merchant data, the Amazon paradox where $50B in infrastructure investment still meets a blocked crawl, and the single bottleneck that determines whether AI can sell your products: product data quality.The traffic urgency is real. Position 1 on Google is losing 58% of its clicks to AI answers. If you're not visible in the AI commerce layer, you're losing sales you'll never see in your analytics. This episode shows you where the opportunity actually sits and the new tool that finally lets you see whether AI is using your content at all.#OpenAI #ChatGPT #AICommerce #GoogleShopping #AmazonAds #Ecommerce #AISearch #MerchantCenter #GenerativeAI #AIOverviews #UCP #EcommerceStrategy #DigitalMarketing #ClearAds #FutureOfCommerce

Microsoft launched AI Performance inside Bing Webmaster Tools on February 9th. It's the first tool from any major search engine that shows you exactly how often AI is citing your content. Google hasn't built this. Nobody else has.In this episode, I walk through a real case study. A beauty brand published one long-form article on a skincare ingredient. Less than three weeks later, we pulled up the AI Performance dashboard live on a client call. That single page had 3,200 AI citations. The next highest page on the site? 334. Nobody knew until someone looked.I cover what the dashboard actually measures and what it doesn't, the five metrics it shows you, and why grounding queries are the most important section most people scroll straight past. Grounding queries aren't human prompts. They're the sub-queries AI fires before building its answer. That distinction changes how you read every piece of data in this tool.I also break down why 3,200 citations doesn't mean 3,200 visits (there's a visibility gap between machine retrieval and human clicks), which AI platforms the tool covers and which it misses, and the exact strategy we're running off the back of this data, including why the brand owner's first reaction was to add product links to the cited page before creating more content.The tool is free. It takes two minutes to set up. Go to bing.com/webmasters/aiperformance and check your numbers.#AIVisibility #BingWebmasterTools #AISearch #GEO #GenerativeEngineOptimization #ChatGPT #Copilot #AIcitations #EcommerceMarketing #DigitalMarketing #SEO #ContentStrategy #BrandVisibility #AISearchOptimization #EcommerceSEO

You woke up to a 28% drop in conversions. Nothing changed on your listing. Except Amazon put three words on it: "Frequently Returned Item."That badge tanks conversions 25-50%. You can't appeal it. You can't call support. It's automatic. In this episode, I walk through the 7-step plan we use to remove it, week by week.I start with root cause analysis using the FBA Returns Report in Seller Central, breaking down return reasons by what's actually fixable versus what's not. Then I cover listing fixes that cut returns 10-15% by aligning titles, bullets, and images with what the customer actually receives. Packaging improvements that eliminate 30-40% of damage-related returns. A $0.75/unit quality control check at the factory that can save thousands in refunds. Proactive customer support that catches problems before they become returns. Daily Voice of Customer monitoring to track your return rate against your category threshold. And the patience piece, because this badge takes 60-120 days to disappear and there's no shortcut.The same system that removes the badge also prevents it. If you're an Amazon seller who has this badge on a listing right now, or you want to make sure you never get it, this episode gives you the full playbook.#AmazonFBA #FrequentlyReturned #AmazonBadge #AmazonSeller #AmazonReturns #EcommerceTips #AmazonAdvertising #AmazonPPC #AmazonListings #FBASeller #AmazonStrategy #ProductReturns #AmazonFBATips #EcommerceStrategy #AmazonOptimization

On February 17th, TikTok sent every US seller the same email. The shipping mandate is dead. If you relaxed after reading it, you're about to make an expensive mistake.Three policies are still enforced right now that most sellers haven't touched. The USPS restriction that went live in January 2026 is active regardless of the mandate. The 95% tracking rate and 4% dispatch limit are still being enforced. And ShipStation users are locked out of TikTok's 20% rate savings because it's not on the approved integrations list.In this episode, I break down why "at this time" are the three most important words TikTok wrote, the Oracle/Silver Lake deal that killed the mandate and what new ownership actually means, and Amazon's MCF Preferred Pricing program that launched on January 15th (six days before the mandate email) with the full tier breakdown on 15% discounts and $1/unit credits.I also cover FBT's promise of +30% views and +15% conversion versus the six-figure warehouse horror stories sellers are reporting, why TikTok's real play has nothing to do with logistics (it's a data grab), and the modular logistics stack that protects you regardless of what TikTok announces next.TikTok is projecting $20B in US sales this year. 71 million American shoppers are on the platform. The mandate didn't die. It paused. The sellers building now won't have to scramble when it returns.#TikTokShop #TikTokSellers #AmazonFBA #AmazonMCF #TikTokShipping #EcommerceFulfillment #TikTokMandate #MultiChannelFulfillment #FulfilledByTikTok #AmazonSellers #EcommerceStrategy #TikTokCommerce #ShippingStrategy #Ecommerce2025 #FBAStrategy

A study of 680 million AI citations just proved what nobody else is telling you. Only 11% of the sources ChatGPT trusts also get cited by Perplexity. 89% of what works on one platform is completely ignored by the other.There's no single "AI search optimization" strategy. There's ChatGPT optimization, Perplexity optimization, Google AI optimization, and Claude optimization. Four platforms, four completely different rule books.In this episode, I break down the 680-million-citation study that exposed the overlap gap, why ChatGPT traffic converts at 11.4% versus Google at 3.9-5.3%, and what each AI platform actually trusts with a full platform-by-platform breakdown. ChatGPT leans on Bing indexing and structured content. Perplexity pulls heavily from Reddit and rewards freshness. Google AI Overviews prioritize schema markup. Claude favours depth and authority.I also cover the content formats that get cited 67% of the time versus 18%, structural elements that multiply citation rates (FAQ schema delivers a 221% lift), why Reddit accounts for 46.7% of what Perplexity cites, and the Princeton research that tested 9 techniques against 10,000 queries to find what actually works and what actively hurts.ChatGPT handles 200M+ queries daily. Perplexity exceeded 500M monthly queries. If you're not visible on these platforms, you don't exist in the conversation.#GEO #GenerativeEngineOptimization #AISearch #AIVisibility #ChatGPT #Perplexity #GoogleAI #AISEOStrategy #EcommerceMarketing #AISearchOptimization #BrandVisibility #DigitalMarketing #ContentStrategy #AICitations #SEO

Amazon is scraping over 200,000 brand websites and rewriting product titles, images, and bullet points across millions of listings without permission. They call it Project Starfish, and it's already affected over 900,000 sellers.In this episode, I break down exactly what's happening and how to protect your brand. How Amazon's AI rewrites your listings in 4 steps, the $7.5 billion internal estimate behind the initiative, and real horror stories from sellers already hit. One seller's product title got replaced with "I'm sorry but I cannot fulfill this request." A ChatGPT error message, live on Amazon. Another had 13 out of 16 child ASINs split overnight with no notification. Others saw prohibited health claims added by AI that then triggered policy violations on their own accounts.I walk through the complete 8-step defensive playbook: activating Brand Catalog Lock (a tool most sellers don't know exists), filling every backend field so there are no gaps for AI to fill, using flat files for stronger catalog authority, monitoring tools, website audits, and escalation paths that actually work when standard editing fails.The best defense against AI rewriting your listing is making sure there's nothing left for it to rewrite. If you're a brand-registered seller on Amazon, this is the most important defensive action you can take right now.#AmazonSeller #ProjectStarfish #AmazonAI #BrandCatalogLock #AmazonListings #AmazonFBA #AmazonBrandRegistry #ListingOptimization #AmazonAdvertising #RufusAI #AmazonSeller2026 #AmazonTips #EcommerceTips #AmazonBrands #ListingDefense

Everyone knows Amazon Rufus. Almost nobody understands COSMO, the algorithm underneath it that actually decides which products get recommended.In this episode, I do a deep dive into Amazon's AI search system. COSMO (Common Sense Knowledge Generation and Serving System) processes 275 million queries daily, building massive knowledge graphs that understand shopping intent. Rufus queries those graphs to make conversational recommendations. COSMO is the brain, Rufus is the voice.I break down what the COSMO algorithm actually is and why it replaces A9/A10, how knowledge graphs replace keyword matching, why engagement signals like time on page, video views, and Q&A interactions now matter for ranking, and why keyword stuffing actively hurts your visibility under this system.Together, these two algorithms are shifting Amazon from keyword-based search to intent-driven discovery. Sellers who understand both are seeing 20-40% visibility advantages. Sellers who don't are becoming invisible to AI-driven traffic and have no idea why.I also cover practical listing changes you can make right now to optimize for both COSMO and Rufus, and the strategic advantage of understanding how these systems work together before most of your competition catches on.If you're an advanced Amazon seller trying to understand where the platform is heading, this is the technical deep dive you need.#AmazonCOSMO #AmazonRufus #AmazonAlgorithm #AmazonSEO #COSMO #RufusAI #AmazonFBA #AmazonSeller #AISearch #KnowledgeGraph #AmazonAI #AmazonOptimization #EcommerceSEO #AmazonRanking #AmazonStrategy

Shopping behaviour is changing faster than ever and Amazon sellers are feeling the pressure from every direction.In this episode, George and Max break down what's really happening on Amazon right now. Rising consumer stress, shrinking margins, increasing fees, tougher competition, TikTok's growing influence, and how Amazon's AI is reshaping product discovery. These shifts are already impacting rankings, conversion rates, and profitability, and they're only accelerating.We cover why products that provide comfort, reassurance, or simplicity are winning right now. How discovery is shifting off Amazon through TikTok, Temu, and Shein while purchases still finish on Amazon. Why Amazon's move from growth to profit means fee increases and stricter economics aren't temporary. Why conversion rate is the metric Amazon actually cares about when deciding which products to push. The hidden cost of stockouts and why they can destroy rankings that cost 3 to 5 times more to recover. And why your main image matters more than almost anything else, especially on mobile.This isn't theory. These are the shifts we're seeing across the accounts we manage every day. The sellers who adapt to this reality will win. The ones waiting for things to go back to normal will keep getting squeezed.#AmazonFBA #AmazonSeller #AmazonPPC #EcommerceStrategy #AmazonAdvertising #TikTokShop #AmazonFees #ConversionRate #AmazonListings #AmazonSellers #Ecommerce #AmazonTips #MarginCompression #AmazonStrategy #ClearAds

Amazon is moving toward full automation. AI is increasingly controlling targeting, bidding, and placements, and the old keyword-first strategies are fading fast.In this episode, I break down what the next phase of Amazon advertising actually looks like. How Amazon now understands shoppers at a deeper level through context and intent rather than just keywords. Why off-Amazon signals, brand demand, and external traffic now influence your performance on the platform. And why Amazon increasingly favours brands that build trust, consistency, and strong customer experiences over those just chasing clicks.I also cover how sellers should work with AI rather than against it. When to let automation run, when to intervene, and how to avoid losing control of your performance while the platform shifts underneath you.Whether you're an Amazon seller feeling squeezed by rising competition, a brand looking to scale beyond Amazon alone, or an agency navigating the shift toward AI-driven ads, this episode lays out where things are heading and how to prepare for it.The next version of Amazon advertising rewards smarter data, stronger brands, and the ability to let go of the controls at the right time.#AmazonAdvertising #AmazonPPC #AmazonAds #AmazonFBA #AIAdvertising #AmazonSeller #PPCStrategy #AmazonAutomation #EcommerceStrategy #AmazonBrands #DigitalAdvertising #AmazonAI #AmazonMarketing #FutureOfEcommerce #AmazonAgency

90% of the sources ChatGPT cites don't rank in Google's top 20. The SEO strategy you've spent years building? AI is looking somewhere else entirely.In this episode, I break down exactly what AI platforms actually cite, backed by the Princeton GEO research (9 techniques tested against 10,000 queries), a 90-day study of 1,200 pages, and the largest AI citation analysis ever conducted. Keyword stuffing doesn't just fail in AI search. It actively hurts your visibility by 9%.I cover the tier 1 techniques that deliver a 30-40% visibility lift (citations, stats, expert quotes), the tier 2 techniques worth 10-22% (readability, tone, domain language), and the structural blueprint for pages AI will actually cite, including heading hierarchy, FAQ schema, and tables. I also walk through the Webflow case study where they went from 22% to 67% Share of Voice on ChatGPT, and a new retargeting infrastructure for AI search called Evertune that's building the full funnel.ChatGPT pulls 87% of its citations from Bing, not Google. AI evaluates content completely differently to search engines. Your Google rankings don't predict your AI visibility, and this episode shows you what does.If you're an ecommerce brand doing $3M+ and you're still optimizing purely for Google, this is the wake-up call.#GenerativeEngineOptimization #AISearch #AIVisibility #SEO #AISEOStrategy #ChatGPT #Perplexity #GoogleAI #EcommerceMarketing #BrandVisibility #DigitalMarketing #GEO #ContentStrategy #AICitations #EcommerceSEO

Reddit appears in 68% of all AI search responses. It accounts for 46.7% of what Perplexity cites and 21% of Google AI Overviews. Google pays Reddit $60 million a year for real-time data access. And AI uses upvotes as a proxy for verified facts.In this episode, I break down why AI trusts Reddit more than your website, and how one seller got their product cited by ChatGPT within 24 hours of posting structured content on the platform.I cover the Citation First method for finding threads AI already cites, the 3 formatting rules for comments that actually get picked up, e-commerce specific data on what content types get cited most, cross-posting reinforcement to multiply AI confidence, and why expert author attribution delivers a 189% citation lift.If you're running an ecommerce brand without a Reddit strategy, AI is recommending your competitors instead. This episode gives you the full playbook: how to find the right threads, structure your content, and build the grassroots signal that AI platforms trust most.The brands winning in AI search aren't just optimizing their websites. They're showing up in the conversations AI is already reading.#Reddit #RedditSEO #AISearch #GEO #GenerativeEngineOptimization #AIVisibility #Perplexity #ChatGPT #GoogleAI #EcommerceMarketing #RedditMarketing #DigitalMarketing #AmazonFBA #ContentStrategy #AISeo

Amazon just released the open beta for their Ads MCP Server. This is infrastructure that lets AI agents directly manage your advertising campaigns. Not AI helping with ads. AI running ads.In this episode, I break down what the MCP Server actually is and why it matters. MCP (Model Context Protocol) is an open standard that lets AI agents interact with software platforms through natural language. Amazon built one for their ads platform, and if you have API credentials, you can connect today through Claude, ChatGPT, Gemini, or Amazon's own tools.I walk through real examples of what you can do with it right now, the 12 to 24 month advantage window before this becomes standard, security concerns you need to know about before connecting anything, and how to start experimenting without breaking your account.This is one of those infrastructure shifts that looks technical on the surface but changes everything about how advertising gets managed. The sellers and agencies who figure this out early will have a significant edge before the rest of the market catches up.#AmazonAds #AmazonPPC #AmazonFBA #Ecommerce #AIAdvertising #MCP #AIAgents #AmazonAdvertising #AmazonSeller #AdTech #AIAutomation #ProgrammaticAds #EcommerceStrategy #AmazonMCP #DigitalAdvertising

Amazon DSP had a credibility problem. Brands would spend $10K+, see incredible ROAS on the dashboard, pause campaigns, and sales stayed exactly the same. The attribution was lying, and everyone knew it. So they quit. They were right to.In this episode, I break down exactly why DSP attribution was broken and how phantom conversions happened in the first place. Then I cover the three major upgrades Amazon made in 2025 and early 2026: multi-touch modeling, AI incrementality testing, five-year lookback windows, and randomized controlled trials that actually prove lift.The new system uses control groups to measure what would have happened without your ad spend. That's a massive shift from the old model, which took credit for sales that were going to happen anyway.I also walk through real brand case studies showing the pause test actually works now. Run campaigns, pause them, measure the difference, and the data lines up.If you abandoned DSP in 2023 or 2024 because the numbers couldn't be trusted, the system that broke your trust got rebuilt from the ground up. This episode shows you exactly what changed and whether it's worth reconsidering.#AmazonDSP #AmazonAdvertising #AmazonAds #AmazonFBA #DSPAttribution #ProgrammaticAds #AmazonSeller #AmazonMarketing #IncrementalityTesting #EcommerceStrategy #AmazonPPC #DigitalAdvertising #AmazonBrands #AdAttribution #EcommerceTips

Brands spending over $100,000 per month on Amazon PPC don't scale by raising budgets or bidding higher. They use six specific strategies that most sellers never implement.In this episode, I break down the exact tactics we see in every high-spending account we manage. Search term isolation to stop waste from funding your winners. Dayparting to spend only during high-conversion hours with the same budget. Defensive moats that block competitors from stealing your traffic on brand terms and product pages. Amazon Marketing Cloud prediction that lets you bid on behavior instead of guessing. SQP gap filling using Brand Analytics to find "invisible bestseller" keywords where you convert 2x better but only get 2% impression share. And DSP buyer ownership, where you target who someone is instead of what they search.These aren't theories. These are the actual plays running in accounts spending six figures monthly on Amazon ads. If you're trying to scale by just increasing bids and budgets, you'll hit a ceiling fast. Inefficiency kills growth faster than budget fuels it.#AmazonPPC #AmazonAds #AmazonAdvertising #AmazonDSP #PPCStrategy #AmazonFBA #AmazonSeller #AmazonMarketing #AMC #BrandAnalytics #AmazonPPCTips #PPCOptimization #EcommerceStrategy #AmazonScale #SponsoredProducts

Amazon raised FBA fees on January 15th, 2026. If you haven't adjusted your PPC strategy since then, your campaigns that look profitable on the surface are probably bleeding margin right now.In this episode, I break down exactly how the $0.08 fee increase combined with rising CPCs has changed your break-even ACoS. That 28-30% target you've been running? It's not profitable anymore, and I show you the hidden math behind why.I walk through how to recalculate your new break-even ACoS after the fee increase, the CPC inflation problem most sellers aren't tracking, and three surgical bid adjustments that cut waste without tanking your sales volume. I also cover why lowering bids on mid-performers first protects margin better than cutting budgets, and why Seller Central data alone isn't giving you the full picture.This isn't generic PPC advice. This is a defensive strategy built for the reality of increasing Amazon fees in 2026. If you're running the same ACoS targets you used in 2025, your margins are shrinking and you won't see it until your monthly P&L drops.#AmazonPPC #AmazonFBA #FBAFees #AmazonAds #ACoS #PPCStrategy #AmazonSeller #AmazonAdvertising #PPCOptimization #AmazonFees2026 #EcommerceProfitability #AmazonFBATips #PPCManagement #AmazonBids #EcommerceStrategy

On January 11th, Google announced the Universal Commerce Protocol at the National Retail Federation conference. AI agents can now complete purchases without customers ever visiting your website. No redirect, no checkout page. Just "buy this" and done.Google partnered with Shopify, Walmart, Target, Etsy, Wayfair, Visa, Mastercard, Stripe, and PayPal to make this happen. The infrastructure is live right now.In this episode, I break down what Google actually announced and why it's different from every other AI shopping feature that came before it. I cover the "N-by-N integration bottleneck" that killed previous AI commerce attempts and how UCP solves it, the 90-day window to get ahead before this becomes table stakes, and what actually changes versus what doesn't (you still own the customer, and I explain why).I also get into the new metric that will predict revenue in 2026. Hint: it's not traffic.If you're still optimizing for website visits, you're optimizing for a metric that's about to stop mattering. The sale can now happen without the site visit. That changes everything about how you compete online.The brands that win in 2026 won't be the ones spending the most on ads. They'll be the ones with the cleanest data and the most reliable systems.#GoogleUCP #Ecommerce #AICommerce #AmazonFBA #ShopifySeller #DigitalCommerce #AIAgents #EcommerceStrategy #GoogleAI #RetailTech #OnlineSelling #ProductData #EcommerceTips #FutureOfRetail #AmazonSeller

Google quietly rebuilt Google Trends with Gemini AI built directly into it. It launched on January 14th, and it makes most paid SEO tools look overpriced.In this episode, I walk through exactly what changed and why it matters. The new Google Trends surfaces keyword opportunities automatically, compares up to 8 trends at once, and classifies search intent for you. That last part is huge. Google is now telling you why people are searching, not just what they're searching for.I cover the 4 ways creators and brands are already getting results with it, how to use it for keyword research, content ideation, competitive analysis, and workflow integration. I also break down a real example where one creator ranked #1 in Google Discover within 12 hours using insights from the updated tool.Traditional keyword research takes hours. This takes minutes. And it's free.If you're doing SEO, content marketing, YouTube keyword research, or product research, this episode shows you how to get more out of a free tool than most people get from their paid subscriptions.#GoogleTrends #KeywordResearch #SEO #FreeSEOTools #GoogleGemini #ContentMarketing #YouTubeSEO #MarketResearch #ContentStrategy #SEOTools #GoogleAI #TrendingTopics #DigitalMarketing #EcommerceTips #ContentCreator

Google Analytics can't see AI bots. Neither can Ahrefs. So we installed server-side tracking on our website and recorded every AI crawler that visited in 24 hours. ChatGPT, Meta AI, Amazon Q, Claude, TikTok AI, and more all showed up. GA4 caught none of it.In this episode, I break down why GA4 is completely blind to AI bot traffic and why that's not something a setting change can fix. I also cover why Ahrefs Brand Radar only catches around 3% of actual AI mentions, the 3 levels of AI visibility tracking and where your brand should be, and our real 24-hour data showing which bots showed up, what they crawled, and what surprised us.I get into the zombie URL problem, where duplicate or outdated pages are splitting your AI signal without you knowing, and why ranking on Google and getting cited by AI are two completely different things.If you're selling on Amazon or running any ecommerce brand, AI platforms are already deciding whether to recommend you or your competitor. This episode shows you what's actually happening behind the scenes, with the data to prove it.#AISearch #AIVisibility #ChatGPT #GoogleAnalytics #EcommerceSEO #AmazonFBA #AmazonAdvertising #ServerSideTracking #AIBots #DigitalMarketing #SEO #Ecommerce #BrandVisibility #AIOptimization #MarketingData

Most Amazon sellers guess what to put in their listing images. That guesswork is costing you conversions, organic rank, and ad efficiency all at the same time.In this episode, I walk through a data-driven method to identify the exact image problems stopping customers from buying on your Amazon listings. Using a tool called Keplo, you can scrape your reviews, competitor reviews, customer questions, and Amazon Rufus AI data to find the specific purchase barriers killing your conversion rate. Then generate optimized images to fix them.I cover a real example where five critical patterns showed up on a single listing: size confusion, quality doubts, color accuracy issues, missing proof of claims, and unclear materials. Each one was a conversion killer hiding in plain sight.I also break down the flywheel effect and why a 2% conversion rate improvement doesn't just add 2% to your business. It compounds through sales velocity, organic ranking, traffic, and PPC efficiency. Better images lead to higher CVR, which leads to more sales, which leads to better rank, which brings more traffic at that higher conversion rate. The math on this is wild.If you're an Amazon seller with a conversion rate problem and you've been guessing at image fixes, this episode shows you how to let the data tell you exactly what to change.#AmazonFBA #ConversionRate #AmazonListingOptimization #AmazonImages #AmazonSeller #AmazonCVR #EcommerceOptimization #AmazonPPC #ProductPhotography #AmazonA9 #ListingImages #AmazonFBATips #AmazonSellers #Ecommerce #AmazonStrategy

When should you pause keywords on Amazon PPC? Most sellers pause too early and destroy their organic rank without realizing it.In this episode, I break down the 5 rules you need to check before pausing any keyword in your Amazon ads campaign. The click threshold (it's not 10 clicks), why you need to compare conversion rates before you kill, how to identify the actual job of each keyword, why you should split winners before killing losers, and why placement data matters more than the keyword itself.If you're getting clicks without sales on Amazon PPC, this episode shows you exactly how to decide what to do next. I also cover when lowering the bid is better than pausing, how negative keywords save campaigns instead of pausing them, and the real cost of pulling the trigger too early.Pausing feels like optimization. Most of the time, it's just cutting off momentum before it has a chance to work.#AmazonPPC #AmazonAds #AmazonFBA #PPCOptimization #AmazonSeller #AmazonAdvertising #AmazonKeywords #PPCStrategy #ACoS #AmazonPPCTips #SponsoredProducts #AmazonAdSpend #KeywordOptimization #EcommerceTips #AmazonFBATips

Are you wasting 20-40% of your Amazon ad budget on searches that will never convert? Negative keywords in Amazon PPC fix that problem, but only if you use them correctly.In this episode, I walk through everything you need to know about negative keywords on Amazon. How to find them in your Search Term Report, the difference between negative exact and negative phrase match, how to build a master negative keywords list (150+ terms across 6 categories), and the mistakes that cause over-negating and kill campaigns.I also break down N-gram analysis to spot wasting patterns, how to add negative keywords and ASINs in your campaigns step by step, and the positive-to-negative ratio that separates profitable campaigns from wasteful ones.Whether you're running Sponsored Products, Sponsored Brands, or Sponsored Display, negative targeting is the fastest way to lower ACoS and improve ROAS without spending more. This is the complete guide, from finding waste in your search term report to building a system that prevents it before it happens.#AmazonPPC #NegativeKeywords #AmazonAds #AmazonFBA #PPCOptimization #AmazonAdvertising #AmazonSeller #SponsoredProducts #ACoS #AmazonPPCStrategy #ROAS #AmazonFBATips #PPCTutorial #AmazonAdSpend #EcommerceTips

TikTok is quietly blocking seller-fulfilled orders while Amazon rolls out a 15% discount specifically for TikTok sellers. Coincidence? Not even close.In this episode, I break down the new TikTok-Amazon fulfillment pipeline that nobody's talking about. What's actually happening behind the scenes, Amazon's new MCF Preferred Pricing ($1 credit per unit, up to $50K annually), the real math on whether it saves you money, and how to set the whole thing up step by step.I also get into the bigger strategic picture: TikTok and Amazon aren't competing anymore. They're building a shared commerce pipeline. TikTok drives discovery, Amazon handles fulfillment, and sellers either profit from both or get squeezed in the middle.Whether you're doing 500 or 5,000 TikTok orders a month, this episode helps you figure out if the switch makes sense for your margins and exactly how to play it if it does.#TikTokShop #AmazonFBA #MCF #Ecommerce #MultiChannelFulfillment #TikTokSeller #AmazonMCF #EcommercePodcast #AmazonSellers #FulfillmentStrategy #OnlineBusiness #TikTokShopSeller #MCFPreferredPricing #Dropshipping #EcommerceTips

Amazon Creative Studio is a free AI-powered tool built directly into your Amazon Ads console that transforms basic product photos into professional lifestyle images, videos, and animations—without hiring an agency or learning design software.In this complete tutorial, you'll learn how to access Creative Studio, use its three core features (Image Generator, Video Generator, and Creative Agent chat), and master the prompting techniques that separate mediocre outputs from professional results. The tool is currently available across 10 markets including the US, UK, Canada, Germany, France, Italy, Spain, Australia, Brazil, and Mexico.Testing shows AI-generated creative can drive up to 40% higher click-through rates compared to basic product photos. You can generate finished assets in 5-10 minutes—work that typically takes agencies days or costs $3,000-$10,000 per project.We cover what's working (speed, cost, integration), what's not (brand consistency, occasional policy rejections), and exactly who should use this tool versus those who should skip it. Whether you're running ads with boring white-background images or testing video for the first time, this tool eliminates the biggest barrier: professional creative quality.Key Takeaways• Three core features work best: Start with Image Generation, progress to Video, then experiment with Creative Agent chat for full campaign concepts• Prompting matters significantly: Include context (who it's for), specifics (concrete details), and mood (emotional tone) for output quality that rivals professional designers• Best use case: Testing new products and campaigns with AI, then investing in professional production only for proven winners#AmazonCreativeStudio #AmazonAds #AICreativeStudio #AmazonAdvertising #EcommerceAI

Everyone knows Amazon Rufus. Almost nobody understands COSMO, the algorithm underneath it that actually decides which products get recommended.In this episode, I do a deep dive into Amazon's AI search system. COSMO (Common Sense Knowledge Generation and Serving System) processes 275 million queries daily, building massive knowledge graphs that understand shopping intent. Rufus queries those graphs to make conversational recommendations. COSMO is the brain, Rufus is the voice.I break down what the COSMO algorithm actually is and why it replaces A9/A10, how knowledge graphs replace keyword matching, why engagement signals like time on page, video views, and Q&A interactions now matter for ranking, and why keyword stuffing actively hurts your visibility under this system.Together, these two algorithms are shifting Amazon from keyword-based search to intent-driven discovery. Sellers who understand both are seeing 20-40% visibility advantages. Sellers who don't are becoming invisible to AI-driven traffic and have no idea why.I also cover practical listing changes you can make right now to optimize for both COSMO and Rufus, and the strategic advantage of understanding how these systems work together before most of your competition catches on.If you're an advanced Amazon seller trying to understand where the platform is heading, this is the technical deep dive you need.

Just wrapped an incredible podcast episode with Jasim, the visionary behind a $100M/year Amazon brand—starting from selling college textbooks at 15 to now acquiring, scaling, and partnering with top e-commerce brands.Here are 5 game-changing takeaways from our conversation: From Arbitrage to AcquisitionJasim started by flipping textbooks, then scaled to wholesale, and now buys and partners with brands—offering inventory financing, full-channel management, and explosive growth on Amazon, Walmart, and Target. Pitfalls of Hyper-GrowthExpanding too fast cost him early on—warehouse leases, hiring missteps, and siloed teams. Now, standardization, communication, and KPIs are non-negotiable. The Power of PartnershipsUnlike typical agencies, Jasim's team buys inventory upfront and manages end-to-end for brands. Their sweet spot? $1M–$20M brands hungry for scalable growth. AI as a Force MultiplierFrom translating global team comms to generating ad creatives and split-testing ideas, AI has supercharged their efficiency. (P.S. Google's real-time translation tool is a game-changer!) The Future of Amazon SellersWith Amazon increasingly going direct-to-manufacturer, Jasim's focus is on adding unmatched value—through supply chain mastery, data-driven creative, and inventory dominance. Final Wisdom:“Double down on what works. Cut the 80% of SKUs that don't move the needle. And build teams that run toward challenges, not away from them.”

Want to turn your Amazon side hustle into a 7-figure brand? In this episode, Ben Leonard shares how he built a $6M/year Amazon brand and successfully exited it—plus his top strategies for thriving in today's competitive e-commerce landscape. Key Takeaways: How Ben stumbled into Amazon FBA (hint: he thought only Amazon sold on Amazon!) The #1 mindset shift that helped him outcompete rivals (most sellers miss this) Why acting like a "real brand" (not just an Amazon seller) is the ultimate competitive edge How to leverage social media, email, and omnichannel to escape the "Amazon goldfish bowl" Ben's cash flow hacks to survive shrinking margins The biggest opportunities in 2024 (TikTok Shop, Europe, and AI)

 Struggling with rising tariffs and supply chain chaos? You're not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to: Navigate tariffs without losing profitability Find reliable manufacturers in Vietnam, India & beyond Negotiate with suppliers to offset costs (without breaking rules) Pivot to new markets like the EU & Japan to diversify risk Avoid costly mistakes with bonded warehouses, DDP, and HS codes

Welcome back to another episode of the Clear Ads Podcast: Highway to Sell! In this episode, we sit down with Joshua Okungbaiye, a Meta Ads expert who's worked with giants like Nike, Just Eat, Monday.com, and the Financial Times. Key Takeaways from This Episode: How Josh went from university to running ads for global brands The power of TikTok for organic reach (his first post hit 14K views in 2 hours!) Common mistakes brands make with Facebook & Instagram Ads (and how to fix them) The impact of iOS updates on ad performance & how to adapt Future trends in Meta Ads—think Oculus placements & real-world data targeting

 Ever wondered how some of the biggest names in Amazon FBA got their start? In this episode, we sit down with Bradley Sutton, a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling. What You'll Learn: How Bradley stumbled into e-commerce 20+ years ago (thanks to Fast & Furious?!) The biggest Amazon algorithm changes that reshaped the game Why Helium 10 became his go-to tool (and how YOU can use it to dominate) The #1 mistake sellers make today (and how to avoid it) AI's role in Amazon's future—should you be excited or worried?

In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon's backend, catalog optimization, and her ability to predict industry trends before they go mainstream.From her groundbreaking insights on optimizing listings for Spanish keywords to her early predictions about Rufus AI, Vanessa shares actionable strategies for Amazon sellers to stay ahead of the curve. We dive into:Catalog Optimization: The importance of original SKUs and how to avoid common pitfalls.Compliance & Inventory Management: How to navigate Amazon's ever-changing rules and keep your inventory flowing smoothly.The AI Revolution: How Rufus AI and other tools are reshaping the way customers discover products and what sellers need to do to adapt.Proactive Selling: Why understanding your audience's triggers and behaviors is more critical than ever. Key Takeaways: Original SKUs are gold: Protect them, use them, and never delete them. They hold the key to your catalog's success. Think holistically: Every decision you make on Amazon impacts your entire account. Don't just focus on the “sexy” parts like PPC—pay attention to the backend too. AI is the future: Start optimizing your listings for semantic context and audience intent. The days of keyword-only strategies are numbered. Stay proactive: Regularly audit your catalog, monitor compliance changes, and keep an eye on emerging trends.

In this week's episode, we sit down with Vincenzo, the founder and CEO of Ecomcy, a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire. Key Takeaways: How Vincenzo transitioned from engineering to e-commerce The biggest challenges and opportunities in Amazon today Why branding and unique product offerings are more important than ever The rise of Amazon Marketing Cloud (AMC) and DSP advertising Practical tips for e-commerce brands to stay ahead in 2024 The role of AI in shaping the future of Amazon search and advertising One Actionable Tip:"Avoid fear in decision-making. Fast decisions and fast failures lead to faster success." – VincenzoWhether you're an e-commerce newbie or a seasoned seller, this episode is packed with insights to help you scale your brand and navigate the ever-changing world of Amazon.

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs.If you're facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart. Key Takeaways:The Evolution of Intentwise: From its humble beginnings as a Google AdWords agency to becoming a powerhouse in Amazon ad optimization and data analytics.Amazon Marketing Cloud Demystified: Learn how AMC bridges the gap between fragmented data and actionable insights, enabling brands to make smarter decisions.Practical Applications of AMC: Discover real-world examples of how brands are using AMC to optimize campaigns, create custom audiences, and drive new-to-brand growth.The Future of AI in E-commerce: Sreenath dives into the transformative potential of AI and how it's reshaping the way we interact with software and data. Whether you're a brand, agency, or just getting started with Amazon ads, this episode is packed with actionable insights and strategies to help you stay ahead in the ever-evolving e-commerce landscape.#AmazonMarketingCloud #Ecommerce #Intentwise #AMC #AmazonAds #AI #DataAnalytics

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling. With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing. Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics. Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace. If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives. For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands. Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns. Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness. Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth. Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms. With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth. If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time! For more insights or to rest an audit free of charge check us out at clearadsagency.com.

Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets. What is covered in this episode: Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges. The importance of cultural adaptation in your advertising efforts and strategies for effective localization. Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion. Innovative advertising techniques tailored for diverse international audiences. Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies. This episode covers these key areas: Leslie Hensell's journey from a mommypreneur to an Amazon selling expert. Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers. Strategies for handling Amazon account suspensions and navigating the platform's complexities. The evolution of Amazon selling and how it has changed over the years. Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling. Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators. The balance between work and life as an entrepreneur in the e-commerce space. Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes! Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills. For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic. This episode focuses on these key points: The role of Amazon DSP in Amazon's advertising system. Features of Amazon DSP that are beneficial for enterprise brands. The advantages and challenges for enterprises using DSP. Targeting options in DSP and strategies for effective use. How DSP integrates with other Amazon advertising and potential risks. Examples of successful DSP use by enterprises. Budgeting and key performance indicators for DSP campaigns. For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. Here is what we covered in today's episode: Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses. Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands. Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon. Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use. Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising. Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales. Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health. Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization. Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively. Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/ Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. Here is what we covered in today's episode: UK brands' presence on Amazon was the main topic. Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy. The importance of detailed product descriptions and bullet points was emphasized. Advertising budgets should focus on both brand awareness and efficient conversion. Big brands are advised not to take their name recognition for granted on Amazon. The hosts suggest that brands work with experts for better Amazon strategy optimization. The podcast ended with a call to action for professional help in Amazon advertising. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords. What keyword topics were covered: Understanding the Consequences of Too Many Keywords Conducting a Keyword Audit and Analysis Streamlining and Refining Keyword Selection Implementing Keyword Grouping and Organization Monitoring, Testing, and Iterating If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals. During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results. Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon. Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session: Host Tom Waghorn - Head of Training at ClearAds Tom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. Guests Dave Vermeulen: Director of DSP at Buy Box Experts Dave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts. Anne Harrell: Product Solutions Director, DSP Due to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality. Jack Lindberg: Director of Analytics at Mars Agency Based in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue's advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He's been cited in renowned publications such as ESPN, The New York Times, and The Athletic. In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Keyword research and trends: Discovering what's hot and relevant for your products. - Budget allocation: How to determine your advertising budget for this crucial period. - Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use? - Campaign structure: Setting up campaigns, ad groups, and keywords. - Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns. - The importance of bidding strategies during high competition. - remove negatives and wasted spend - A/B testing: Finding the winning combinations for your ads and listings. - Real-time monitoring: Staying on top of your campaigns during Q4. - Scaling successful campaigns and pausing underperformers. - Leveraging Amazon's reporting tools for insights. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays. - Why Q4 and the holiday season are crucial for Amazon sellers. - The competitive landscape: What makes Q4 unique in the e-commerce world. - The importance of planning well in advance. - Creative assets: Preparing eye-catching images and compelling ad copy. - A+ preparation and storefront. - Trends - Prime Day and Black Friday strategies: Timing and execution. If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Welcome to the Clear Ads Podcast: Highway to Sell! I'm Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing. Here is some of what we covered in this episode: What are the main challenges and pain points faced by sellers in managing their Amazon operations? What are the primary benefits of outsourcing certain tasks or functions in Amazon operations, and how can it positively impact a seller's business? How can sellers identify and select reliable outsourcing partners or freelancers for their Amazon operations? Are there any potential risks or pitfalls associated with outsourcing, and how can sellers mitigate them? Can you share any specific examples of how automation has helped sellers adapt swiftly to market changes and seasonal demands? How can sellers identify the right areas of their Amazon operations to automate for the most significant impact? How often should sellers review and refine their automated processes to ensure they remain optimized? Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you'll be the first to know! If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/