Podcasts about ppc management

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Best podcasts about ppc management

Latest podcast episodes about ppc management

The Ecomcrew Ecommerce Podcast
E572: Is Off-Amazon Advertising Worth It?

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Oct 14, 2024 31:01


Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening!

UBC News World
Dominate Google's First Page With Expert PPC Management & Optimization

UBC News World

Play Episode Listen Later Aug 6, 2024 2:37


Do you want your business to be the first result when people search online for services in your industry? Talk to LeapEngine about its full-stack digital marketing service. Learn more at https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/ Email: info@leapengine.co

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon
#138 - Amazon PPC Strategien die dir mehr Verkäufe bringen!

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon

Play Episode Listen Later Jul 29, 2024 42:56


Erfolgreiche PPC-Werbung auf Amazon erfordert mehr als nur ein paar gezielte Klicks. In unserer neuesten Episode enthüllen wir die Geheimnisse hinter erfolgreichen PPC-Kampagnen mit unserem Experten Tobias Zuber. Seit 2017 unterstützt Tobias Amazon-Verkäufer dabei, ihre Verkaufszahlen durch präzises und strategisches PPC-Management zu steigern. Erfahrt, wie er unterschiedliche Taktiken je nach Produkt und Nische anwendet und welche Herausforderungen Händler täglich meistern müssen, um sich gegen die Konkurrenz zu behaupten. Mit Tobias tauchen wir tief in die Welt der Marktanalysen und Wettbewerbsstrategien auf Amazon ein. Er erklärt, wie wichtig ein umfassendes Verständnis des Marktes ist und wie Tools wie der Amazon-Produkt-Opportunity-Explorer dabei helfen, Wettbewerbsvorteile zu erzielen. Wir diskutieren die Dynamik auf Amazon und wie man sich erfolgreich gegen internationale und neue Wettbewerber durchsetzt. Besonders die Rolle von ansprechenden Produktbildern und optimierten PPC-Kampagnen steht im Fokus, um das Umsatzpotenzial voll auszuschöpfen. Die Feinheiten der verschiedenen Amazon-Werbeformen werden ebenfalls beleuchtet. Tobias erklärt die Unterschiede zwischen Sponsored-Product, Sponsored-Brand und Sponsored-Display und warum oft die richtige Kombination den besten Return on Advertising Spend (ROAS) verspricht. Besonders spannend sind seine Tipps zur Platzierungs- und Gebotsoptimierung, die speziell im Fashion-Bereich zu beeindruckenden Ergebnissen führen können. Ein Muss für alle, die ihre Amazon-Werbung auf die nächste Stufe heben wollen! In Folge 138 des Serious Sellers Podcast auf Deutsch, Marcus und Tobias diskutiére 00:00 - Optimierung Von PPC-Werbung Auf Amazon 13:50 - Amazon PPC-Tipps Und Wettbewerbsvorteile 23:43 - Amazon Werbung Und Auswirkungen Auf Umsatz 36:07 - Optimierung Von Amazon-Platzierungen Und Geboten 42:03 - Live-Call Networking Monatlich Über Zoom

UBC News World
Affordable Website Design & PPC Management For Edison Small Businesses

UBC News World

Play Episode Listen Later Aug 22, 2023 1:48


Ready to boost your online profile? NJ Local Marketing (732-586-0346) offers digital marketing services for local businesses in and around Edison, with web design, SEO guidance, and more. Visit https://www.njlocalmarketing.com/seo-company-in-nj for more details. NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website https://www.njlocalmarketing.com Phone +1-732-586-0346 Email tom.sawyer@njlocalmarketing.com

UBC News World
PPC Management Firm Offers Strategies For B2B Lead Generation & Conversion

UBC News World

Play Episode Listen Later Jun 30, 2023 2:33


Does your business maintain a healthy online presence, but still fails to secure the leads you need? 120/80 can help with their full-service PPC marketing management service. To read more about their PPC services, visit https://120over80.com/ Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

UBC News World
PPC Management Agency For Quality SaaS Lead Generation & High Conversion

UBC News World

Play Episode Listen Later Jun 27, 2023 2:09


If you need help driving more leads, you don't want to miss the managed PPC service from 120/80. Find out more at: https://120over80.com/ Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

Global From Asia Podcast
PPC Management and Scaling (AI or not to AI) with Daniel Lai and Leslie Chong

Global From Asia Podcast

Play Episode Listen Later May 22, 2023 54:22


GFA401. The post PPC Management and Scaling (AI or not to AI) with Daniel Lai and Leslie Chong appeared first on Global From Asia.

Global From Asia TV: Running an International Business via Hong Kong
GFATV 401 PPC management and scaling (AI or not to AI) with Daniel Lai and Leslie Chong

Global From Asia TV: Running an International Business via Hong Kong

Play Episode Listen Later May 22, 2023


For full show notes go to https://www.globalfromasia.com/ppc-growth/ The post GFATV 401 PPC management and scaling (AI or not to AI) with Daniel Lai and Leslie Chong appeared first on Global From Asia.

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers
Post Purchase Podcast - Episode Ninety-Five - Laura McCaul - Ranking Products on Page 1 With Amazon PPC

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

Play Episode Listen Later Apr 24, 2023 28:08


In this episode…Laura McCaul talks about "How to rank products on page one - in as little as 3 days - using only Amazon PPC without promotions, coupons or shady black hat tactics!"A former seller, Laura is an Amazon PPC, SEO and copywriting expert and has been helping FBA brands maximize their visibility and sales since 2016. Laura McCaul is a co-founder of Sponsored Profit, an Amazon Ads Verified Partner. Sponsored Profit helps Amazon sellers maximize sales, drive organic rank and increase profitability using their proven 5-step process and proprietary PPC software, AdManager™. They work on a performance basis as this way incentives are perfectly aligned and both parties are motivated toward one universal goal, MORE SALES.They even guarantee to increase your sales within the first 90 days without increasing your ad spend or they don't get paid.You can check out their website using the link below where you'll find more info including their existing case studies, video testimonials and resources:https://www.sponsoredprofit.comContact: laura@sponsoredprofit.comSPECIAL OFFER: Post Purchase Pro listeners who sign up for Sponsored Profit's PPC Management service will get the set-up fee waived ($2,997 value) plus priority onboarding within 2 weeks (usually 4-6 weeks due to demand).Visit www.sponsoredprofit.com  to book your free Amazon Growth session to learn more.

Superhumans At Work by Mindvalley
The Empathetic Sales Approach: Winning Hearts & Minds - Danny Carlson

Superhumans At Work by Mindvalley

Play Episode Listen Later Apr 3, 2023 37:11


In this captivating episode of the Selling With Love podcast, host Jason Marc Campbell is joined by sales expert Danny Carlson to discuss the critical components of a high-performing sales team. Learn how to foster a growth mindset, develop confidence, and leverage the power of empathy to maximize your team's sales performance. Danny shares invaluable insights from his vast experience, along with real-life examples and success stories. Discover how to transform your team's mindset, unlocking their hidden potential and empowering them to achieve outstanding results. Don't miss this chance to elevate your sales game and create lasting, profitable relationships with your clients by embracing empathy-driven, heart-centered selling techniques. Never Struggle With Sales Again: Identify, Attract and Close your Ideal Clients FREE MINI-COURSE

PPC Den: Amazon PPC Advertising Mastery
How Do I Identify and Handle Duplicates in Amazon Search Term Report?

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Feb 23, 2023 35:45


In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page. We'll see you in The PPC Den!

Marketing Expedition Podcast with Rhea Allen, Peppershock Media
How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Play Episode Listen Later Feb 9, 2023 63:41


After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't. 00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.” 00:19 - 01:04 Welcome to Peppershock Media's Marketing Expedition Podcast 01:05 - 16:04 Marketing Essentials Moment: Cold Calling 16:05 - 16:35 Welcome to the show, Ben! 16:36 - 18:58 Ben's Background 18:59 - 22:50 Sales solicitation through Cold Calling 22:51 - 27:57 PPC - Pay Per Click Marketing 27:58 - 31:17 Conversion rate optimization tools 31:18 - 36:22 Using Google Data Studio to produce a data visualization 36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency 37:14 - 42:31 Getting ready for an email marketing audit with your client 42:32 - 47:39 Establishing trust through a value-driven email marketing campaign 47:40 - 49:15 E-commerce and sales 49:16 - 53:52 Where are your customers? 53:53 - 57:52 How to market in the event of a possible recession 57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers 1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group 1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey! 1:02:54 – 1:03:41 Join The Marketing Expedition Community today! #ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

Wizards of Amazon
#221-From Goals to Systems - Amazon PPC Management Workflow Shift

Wizards of Amazon

Play Episode Listen Later Aug 17, 2022 17:09


Hi Wizards, This Noemi and Today I'm happy to share with you a checklist I have compiled based on my own mistakes and mistakes I see the past 3 years of managing my PPC. I hope this checklist will help you take charge of your account and be the best version of yourself when it comes to PPC management . From goals to system, here's a system that will help you focus on what is your purpose and what's important whether it be profitability or scalability. So listen in as I guarantee you catch a nugget or two. In This Episode:[00:35] Free Checklist [01:50] Top 3 mistakes you could be making by managing your own account [04:35] Difference between goal setting and system thinking. [06:20] How to create a PPC system. [04:00] Scalability [09:50] Checklist   Checklist Reference: shor.by/ppc-checklist   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Showcasing the best people in paid media marketing
#EP072 - The Highs & Lows of Brand-side PPC Management (Dan Roche)

Showcasing the best people in paid media marketing

Play Episode Listen Later Aug 10, 2022 33:47


Hello all and welcome to episode 72 of the Marketing Freaks podcast! This time we're back with a very special guest Dan Roche. With over a decade of experience in performance marketing including roles at WeBuyAnyCar and On The Beach, it was great to get Dan's take on what it's like managing PPC in-house compared to being agency side.Within the episode we talk about the day to day side of working in house, Dan's experience's of being pitched to by agencies (good and bad) and some of the lessons he's taken through to his own performance marketing agency. If you work in-house on PPC there's a ton of great advice, but also some really useful insight for anyone working within an agency from the other side of the coin.Having known Dan for quite some time now, it was also a brilliantly fun catch up! Genuinely hope you enjoy this episode as much as I did recording it!Enjoy!

Creatitive Sports Marketing Radio | Where Business is our Sport
Drive Sales with eCommerce PPC Management

Creatitive Sports Marketing Radio | Where Business is our Sport

Play Episode Listen Later Aug 9, 2022 9:54


With the rise in eCommerce websites and online retail stores globally, there are some exciting trends to consider. For example, using video for promotional content and sales can foster a better user experience. Online stores have also employed artificial intelligence (AI) technologies for better deals and more advanced eCommerce website designs.

Data Skeptic
Algorithmic PPC Management

Data Skeptic

Play Episode Listen Later Jun 21, 2022 43:56


Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives. In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry.

Two Amazon Sellers and a Microphone
#221 - How to Scale your Amazon Business and Why Many Sellers Fail with Jayce Broda from Seller Interactive

Two Amazon Sellers and a Microphone

Play Episode Listen Later May 11, 2022 50:53


Seller Interactive is an Agency focused on helping eCommerce sellers grow their sales. We're an industry-leader with a proven track record, across numerous product categories. As a full-service eCommerce Agency, we offer services such as Amazon Account Management, SEO, Listing Optimization, Sponsored Ads & PPC Management, Brand Protection, Product Launch Strategy, and Suspension Appeals, Sales Forecasting, and Inventory Management. https://sellerinteractive.com/ Make sure to subscribe to the podcast so that you are notified of new episodes!

UBC News World
Top Dallas, TX PPC Management & Marketing Agency Drives Brand Growth & Sales

UBC News World

Play Episode Listen Later May 2, 2022 2:02


If you want to hit the top page on Google, Blast Off PPC, LLC (+1-972-246-8928) can handle all your needs. Give them a call today or go to: https://blastoffppc.com/what-is-pay-per-click-management (h)https://blastoffppc.com (https://blastoffppc.com)

LYFE Marketing
PPC Management: What is it & How to Use it to Grow Your Business

LYFE Marketing

Play Episode Listen Later Apr 28, 2022 11:36 Transcription Available


Contact us: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/What is PPC management? Are you wondering how it works? If you are curious, you can listen to this episode to find out what PPC management is + all that it has to offer.Are You Using PPC Management For Your Business?Here at LYFE Marketing, we've generated over $13,000 in revenue for this gourmet chocolate company through our PPC management services.Keep listening to find out how you can use PPC management to generate a ton of revenue for your small business. In this episode, we're going to be talking about what PPC advertising is, what PPC management is......and most importantly, how it will help your business succeed. Let's dive in!// LYFE Marketing➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

SEO Podcast | SEO.co Search Engine Optimization Podcast
#660: Pros and Cons of Labeling PPC Management

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Feb 21, 2022 7:09


Labeling PPC Management is an eCommerce program that automatically adds product info to your ads. It is the process of handling keywords for pay-per-click campaigns on various websites. This type of campaign for online business promotion is usually charged per click. It can maintain, and management is thus very crucial for businesses to reach out to their targeted audience. It is a fast-growing search engine that provides an alternative to general search engines. It also serves as a tool for site owners and e-commerce professionals to fully manage their online businesses. By using key search terms and phrases, consumers searching on the PPC Management system can easily find and purchase products and services. More info about the pros and cons of labeling PPC management: https://seo.co/white-label-ppc/ Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN 

The Ecomcrew Ecommerce Podcast
E428: Ecomcrew's Most Popular Ecommerce Software of 2021

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 17, 2022 38:09


Mike and Dave discuss the most popular ecommerce tools out there, giving their two cents on which seller software are better than others.   Last month, we ran our yearly community poll to find out which among the myriad of seller software our EcomCrew community predominantly uses.   The poll was aimed at determining the most popular Amazon software in 5 categories: Product Launches and Giveaways Keyword and Product Research PPC Management Reimbursement Management, and Pricing Management   THE RESULTS ARE IN! We'll be discussing the winning software for each of the categories and why they edged out the competition. We'll also be sharing some insights compared to last year's numbers, on why and how you should be using these tools to grow your ecommerce business—and why you're leaving a lot of money on the table if you don't!   Timestamps Introduction - 0:00 Holiday catch-up with Dave - 0:25 The Typhoon in the Philippines delaying our podcasts - 1:32  Overview of our Best Amazon Software of 2021 poll - 4:23 The most used tool for Product Launches and Giveaways - 4:58 The most popular Keyword and Product Research Tool - 8:09 The best software for PPC Management - 13:03 The best Reimbursement Management Tool - 19:24 The most popular Repricing Tool - 24:45 The lucky winner announcement - 30:54 Mike and Dave's all-time favorite software - 32:36 We'd like to thank everyone for taking the time to cast their votes, and congratulations to the lucky winner of a full year of EcomCrew Premium membership!  If you like this episode, don't forget to help us out by leaving us a review over on iTunes so we can help more e-commerce sellers with our content.    'Til the next one, happy selling!

Amazon Seller Insights
Brand Development and PPC Management Disclosure-- Dustin Kane and Kris Gramlich

Amazon Seller Insights

Play Episode Listen Later Dec 10, 2021 49:56


A successful brand is either super-premium or super-niched. There is nothing in between. This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week's podcast— believe. Tune in as we discuss the art of brand development and PPC marketing in the context of their successful Amazon journey. Dustin and Kris share their thoughts on the importance of identifying as an e-commerce venturer rather than an Amazon seller and why you need to focus on promotions outside of Amazon to build a strong brand. These ace sellers-turned-PPC managers suggest a few key things to focus on when starting your journey, including having a conservative initial budget, avoiding hyper-targeted keywords, and limiting the number of campaigns active at one time. --- Send in a voice message: https://anchor.fm/zonguru/message

Successful Scales
Ep 63: Pivoting from a Successful Business and Rebuilding Into A Service-Based Agency, Key Lessons Learned with Keith O'Brien - CEO of Page.One

Successful Scales

Play Episode Listen Later Nov 24, 2021 42:02


Today's episode is with Keith O'Brien - CEO of Page.One, a full-service agency serving Amazon and e-commerce businesses with Listing Optimization, Product Photography, Enhanced Brand Content, PPC Management, and Full Brand Management. Keith had the privilege of working with thousands of businesses since 2014 in a variety of different services to help them intelligently and profitably scale their Amazon revenues. He was previously the CEO of iLoveToReview.com - a unique direct to consumer marketing company that helps Amazon sellers increase their sales by facilitating real reviews from members. It was a hugely successful business but they had to pivot and rebuild it into a service-based agency which is Page.One - find out in this episode why and how. Topics covered: Pivoting from a successful business Building a service-based agency Key lessons learned from being a service provider Attracting key talents ✨ Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/free-amazon-financial-template ✨ Connect with us on social media: Yoni on LinkedIn - https://linkedin.com/in/yonkoz/ Successful Scales on LinkedIn - https://linkedin.com/company/successful-scales/ Instagram - https://instagram.com/successfulscales Facebook - https://facebook.com/successfulscales ✨ More about us: MultiplyMii Staffing - https://multiplymii.com Escala Consulting - https://weareescala.com Successful Scales Podcast - https://successfulscales.com ✨ Full video episodes are also uploaded on YouTube: Subscribe here: https://lnkd.in/gAuEXjS Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset Connect with Global Wired Advisors here - https://globalwiredadvisors.com/

Margin Business Digital Entrepreneurs Podcast - Tips and Tricks for Entrepreneurs
Specialized in PPC Management & Listing Optimization -Danny Carlson the CEO of KENJI ROI & his Story

Margin Business Digital Entrepreneurs Podcast - Tips and Tricks for Entrepreneurs

Play Episode Listen Later Oct 11, 2021 33:21


Find out more about Danny Carlson and KENJIROI: https://kenjiroi.comFind out more about Omar Angri and MarginBusiness: https://marginbusiness.comPPC Management Danny has an impressive story to tell, from an amateur chess player in his very early years to a professional longboarder traveling the world competition after competition to an Amazon seller and finally an Agency owner. Danny Carlson is an Amazon E-com Expert specializing in PPC Management & Listing Optimization. He founded the Agency "Kenji ROI" in 2016 & has grown it to more than 15 team members. Kenji ROI has served 721+ brands in all categories with product photography, video, copywriting, Amazon SEO, & Amazon PPC Management services, and has produced 1768+ Amazon product listings. Danny is also host of the Actualize Freedom Podcast (Amazon FBA) & the Danny Carlson Podcast (building agencies, mindset, & lifestyle) completing more than 100 interviews with names like Mike Michalowicz, Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King. Residing in Bali, his off time is spent riding sport motorcycles, motocross, & speaking at business events.

SEO Podcast | SEO.co Search Engine Optimization Podcast
#545: PPC Management for Chiropractors

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Oct 4, 2021 6:08


PPC Management for Chiropractors. With the ever-changing world of online marketing, the old ways of marketing are going away. Everything has become more automated, which means there are fewer full time employees and businesses need to do things themselves. PPC management is a thing and this article contains information about how to optimize Google Ads pay per click for chiropractors. The goal of every PPC campaign is to generate a return. You are charged by the click, not by the number of impressions. The more clicks you have at the highest possible cost per click, the more successful your campaign is. This article describes ways you can optimize your PPC campaign for chiropractors through better ad writing, list of specific tips on how to get your cost per click as low as possible and examples from proven best practices. Just like doctors, chiropractors pay a lot for advertising. More info about this podcast guide will show you how to use Google Ads like a pro and get the best return on investment. https://ppc.co/chiropractor-ppc/  https://seo.co/chiropractors/ https://dev.co/chiropractor/  Connect with us:  https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

SEO Podcast | SEO.co Search Engine Optimization Podcast
#544: Pay Per Click (PPC) Management for Dentists

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Oct 1, 2021 6:07


Pay Per Click management for dentists is an alternative to Yellow Pages ads. This article will show you how to get patients from the internet. I will share tips such as how to choose keywords, set up your Google Ads campaign, create a web page and has two free tools that my dental clients have found useful. Managing pay per click for dentists is overly complicated and requires a team of diverse skills including marketing, copywriting and website optimization. As your PPC expert, we can apply ethical methods for your campaign that will help you get the best return on investment. As a dentist, you know how important it is to get more new patients. One of the most commonly used advertising methods is Google PPC (Pay Per Click) Marketing. However, many dentists don't understand how to use it properly. By learning the proper way to set up your offer and ads, as well as how to track each campaign effectively, you can cut costs and boost your ROI! Nowadays, there is no way to reach people without advertising. All of the major search engines make billions of dollars in revenue from small businesses across the globe that advertise their products and services 24 hours a day, 7 days a week. Search engine marketing includes: keywords, pay per click (PPC), banners, pop-ups/floats, and mobile strategies. Advertisers can either manage these strategies themselves or use a 3rd party company to manage their campaigns. More info about who chose to do their own advertising. It's more than just optimizing your ads but it's https://ppc.co/ppc-for-dentists/  https://seo.co/dental/  https://dev.co/dentist/  Connect with us!  ttps://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Best Damn Agency Podcast
How to Bounce Back as a Thriving Digital Agency in the Wake of a Pandemic featuring Alex Membrillo of Cardinal Digital

Best Damn Agency Podcast

Play Episode Listen Later Jul 21, 2021 35:41


Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location companies. Their services include search engine optimization, pay-per-click advertising, Facebook Ads, web design, and more to increase leads, conversions, and authority for their clients.Alex Membrillo has been recognized as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle's 2016 Small Business Person of the Year, and Digital Marketer of the Year by Technology Association of Georgia (TAG).In this episode, we sit down with Alex Membrillo to discuss his journey as a digital marketing agency CEO, bouncing back from losing clients in 2016, and specific areas he invested in his agency, Cardinal Digital, to become a successful business.This Cast Covers:The reason for Cardinal Digital's success (03:34)A look back at Alex's ups and downs running the agency (06:58)How they bounced back from losing their two biggest clients, which was 75% of their revenue (07:05)Why the agency owner should take more risk on (09:34)The growing pains Alex has begun to see when the agency tripled in size in a relatively short time (10:46)Which investments paid off and what moved the needle fastest for Cardinal Digital (13:10)Keeping up momentum when your agency grows really fast (18:18)How to improve conversions and win rates (21:05)Alex talks about Cardinal Digital's long-term goals (25:08)What Alex has done personally that has sharpened him as a person (27:08)His views on improving your mindset as a digital agency owner (28:07)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindCardinal Digital 

Idei de Milioane
017: Pregătiri pentru Black Friday și Prime Day cu Adinel Arcalianu

Idei de Milioane

Play Episode Listen Later Jun 8, 2021 58:00


Idei de Milioane este un podcast realizat de Adrian Boioglu pentru rețeaua CityPodcast.ro. Acest show este susținut de Agenția CityDigital - agenția de copywriting, design și web cu care au lucrat peste 530 de amazonieni. Intră pe www.CityDigital.ro și bucură-te de servicii de calitate pentru produsele tale care abia așteaptă să fie lansate pe Amazon! Vrei mai multe detalii? Trimite un email la amz@citydigital.ro. ##### În Episodul 17 din podcastul "Idei de Milioane", Adrian Boioglu îl are invitat pe Adinel Arcalianu seller cu experiență și owner al agenției Ecombrent, specializată în PPC Management. Adinel explică tot ce trebuie să facă un vânzător pe Amazon înainte de un mare shopping event, cum este Prime Day, Black Friday sau Cyber Monday. Care sunt greșelile pe care un seller le poate face și care sunt diferențele în strategia unui amazonian experimentat versus unul care se află abia la început. Postarea care a dus la invitarea lui Adinel în acest episod de podcast a fost publicată pe grupul Amazonienii. Vrei să intri în contact cu Adinel? Poți discuta cu el pe Facebook sau poți să te adresezi agenției lui, EcomBrent. ##### Jurnalistul Adrian Boioglu este fondatorul rețelei CityPodcast, dar scrie și pe boio.ro. Găsești tot portofoliul lui Adrian pe www.boioglu.ro. Ai idei, păreri despre acest show, vrei să propui un invitat sau vrei să ne spui ceva? Scrie-ne contact@citypodcast.ro, pe Twitter sau pe Facebook. Intră pe CityPodcast.ro pentru a asculta și celelalte show-uri din prima rețea de podcast-uri din Romania. Music: We Are One by Vexento www.youtube.com/user/Vexento / @vexento Nu uita să dai “Subscribe” în iTunes sau în aplicația ta preferată de ascultat podcast-uri și să ne dai un rating cât mai bun în iTunes. Ne ajută să apărem și în fața altor ascultători din România. De acum suntem și pe Spotify! Un SHARE pe Facebook sau Twitter este întotdeauna binevenit. Acest episod este susținut de CityDigital - Agenția de Copywriting, Design și Web a Amazonienilor. #PayItForward

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!Search News: https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959Don't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast  We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Support the show (https://www.patreon.com/paidsearchpodcast)

google ads ppc management search news ppc experts adwords management
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.Don't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

redefining ppc management skag skags ad groups adwords management
SEO Podcast | SEO.co Search Engine Optimization Podcast
#448: Guide to PPC Management Pricing, Episode 3

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later May 20, 2021 5:15


This Guide to PPC management pricing is an introduction to PPC management. This report includes a sample of what clients can expect to see on a per month basis (not including PPC advertising costs), and questions that you should ask any prospective provider when considering the outsourcing of Google Ads management to them. PPC management pricing is complex, and major consulting firms will charge $5,000 to $50,000 per month, with a standard rate typically in the $15-25/hour range. I've put together this guide to explain how to calculate prices for your clients for these services. Below are various features listed along with the main benefit. Get all the info you need to explore the features and costs involved in setting up PPC management campaigns. This helpful eBook breaks down these complicated processes into simple business decision making tools that will save you money! A comprehensive guide to explaining how advertisers can use PPC Management tools to save time and money through targeted keywords, placement targeting, ad rotation, site filtering and with Google Analytics to monitor results. So you have a great idea to add PPC management to your list of services. Maybe you need some help growing leads generated by search engines or your PPC campaigns. How much should you charge? What is a realistic salary for your PPC lead specialists? Connect with us:  https://seo.co/ // https://dev.co/ // https://link.build/ // https://ppc.co/ 

SEO Podcast | SEO.co Search Engine Optimization Podcast
#447: Guide to PPC Management Pricing, Episode 2

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later May 19, 2021 5:47


The pay per click market is crowded. Everyone wants a piece of the action. People are thrown off by the sheer number of options available. So how do you sort through it all? With this concise guide to PPC management pricing, you'll learn how to manage PPC accounts that yield a profit; not just sales. This comprehensive Guide to PPC Management Pricing will assist you in understanding this aspect of business: Campaign Setup, Day-to-Day Management and Managing Your Budget. The Guide to PPC Management pricing is a definitive guide to PPC management prices. It provides information on managing cost for Google Ads account such as factors affecting the cost, proposals from different PPC agencies, and their standards that one should look out for while hiring an Adwords agency. When you're ready to hire a PPC management agency, the first question that comes to mind is, "How much should I expect to pay for their services?" Traditionally, most agencies do not give out pricing details until you've met all three criteria: Connect with us:  https://seo.co/ // https://dev.co/ // https://link.build/ // https://ppc.co/ 

SEO Podcast | SEO.co Search Engine Optimization Podcast
#446: Guide to PPC Management Pricing, Episode 1

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later May 18, 2021 5:13


In this guide we cover the basics of Google Ads management pricing, the vocabulary used, and many questions surrounding cost per click (CPC), cost per acquisition (CPA), quality score, bidding strategies and more. In this guide, you will learn everything about how to price your PPC management. Whether you are new to the industry or experienced, this pricing tool is meant to provide you with the best practices, methods, statistics and analytics proven to work for businesses in marketing. For the consultant looking to give existing clients a price increase or perhaps for those PPC study prospects looking to get more value by becoming managed clients, this handy guide provides insights into the various price points for a fair managed PPC campaign. It's explained in a direct and effective manner, with highlighted areas of text for easy reference. How much should I charge for Google Ads management? Related questions include: What do you charge clients for PPC management? What is a good price-range for pay per click management? What price should I be charging for pay per click management? How much do Google Ads Agencies charge these days? The guide explains, in simple language, the best practice methods for effective PPC management and achieving optimal cost-performance and ROI. Connect with us:  https://seo.co/ // https://dev.co/ // https://link.build/ // https://ppc.co/ 

20 Minute Marketing
PPC Management: In-House vs Agency | Matthew Soakell From Algebra | 20 Minute Marketing #74

20 Minute Marketing

Play Episode Listen Later Apr 21, 2021 22:23


This week we chat with Matthew Soakell from Algebra, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join us on the show to chat about PPC management and whether brands should go in-house or use an agency. During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks about the different reasons why businesses might want to move in-house, such as account spend and size. We also talk about how Algebra helps businesses to transition in-house when appropriate and what that onboarding process looks like. Finally, Matthew shares some quick-tips for in-house PPC managers to close out the main section of the episode. Two resources that he mentions are Occam's Razor by Avinash Kaushik and Start With Why by Simon Sinek.

PPC Den: Amazon PPC Advertising Mastery
AMZPPC #122: Getting the Most out of Amazon PPC Management

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Apr 7, 2021 41:07


Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having confidence that your accounts are in good hands. Check out these tips from our very own Managed Services team if you’re curious about learning how to work with an Amazon campaign manager. We're joined by our PPC Campaign Manager Michael Tejeda to talk about what our best and most successful clients do. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:30 Working with an Amazon PPC Manager 8:17 Amazon PPC Goal Setting 14:59 What Successful Amazon PPC Management Clients Do 20:09 Maintaining a Good Client-Manager Relationship 27:39 Amazon-Specific Tips 30:18 How to Help Your Amazon PPC Manager 37:35 Getting New Insights 39:58 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​​ Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/​​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver

10K Collective e-Commerce Podcast
Amazon PPC Management with Ganesh from AI Hello

10K Collective e-Commerce Podcast

Play Episode Listen Later Mar 17, 2021 35:55


We continue our discussion of Amazon ads management with our guest, Ganesh Krishnan of AiHello.   Ganesh and his team have created an automated AI system to handle Amazon ads. They are driven by two imperatives: saving Amazon-based e-commerce companies money (and at the most extreme, from bankruptcy) and saving the managers of these companies time and effort.  Today we talk about the very cool idea of transferring the money keywords from your auto campaigns to manual campaigns with “automated keyword harvesting” - and even stealing your competitor's top converting keywords! We also discuss how to choose a platform to manage your Amazon ads, and the choice between DIY, using automation, and using an ad agency.    For a 25% discount to monthly fees on all plans you can click this link:  https://amazingfba.com/aihello Or you can enter the coupon AmazingFBA during checkout.   You'll Learn: How to do Keyword Harvesting The importance of Target ACoS How to deal with organic ranking boost aspect cf ACoS How to choose an automation platform How does the choice around DIY vs automation platforms vs ad agency option Who is this for and who is not for Rule of thumb for campaigns The misconception around old campaigns      

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

We continue our discussion of Amazon ads management with our guest, Ganesh Krishnan of AiHello.   Ganesh and his team have created an automated AI system to handle Amazon ads. They are driven by two imperatives: saving Amazon-based e-commerce companies money (and at the most extreme, from bankruptcy) and saving the managers of these companies time and effort.  Today we talk about the very cool idea of transferring the money keywords from your auto campaigns to manual campaigns with “automated keyword harvesting” - and even stealing your competitor's top converting keywords! We also discuss how to choose a platform to manage your Amazon ads, and the choice between DIY, using automation, and using an ad agency.    For a 25% discount to monthly fees on all plans you can click this link:  https://amazingfba.com/aihello Or you can enter the coupon AmazingFBA during checkout.   You'll Learn: How to do Keyword Harvesting The importance of Target ACoS How to deal with organic ranking boost aspect cf ACoS How to choose an automation platform How does the choice around DIY vs automation platforms vs ad agency option Who is this for and who is not for Rule of thumb for campaigns The misconception around old campaigns      

SEO Podcast | SEO.co Search Engine Optimization Podcast
PPC Management--An Ultimate Guide Episode 8

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Feb 5, 2021 5:13


In this the 8th episode of our PPC marketing and management guide, we further discuss some of the best steps and options for marketing your business with Google ads and Google pay per click.  Please let us know how you think. What did you like from this episode? What would you like to learn more from future episodes.  Click here for more information on starting your own PPC agency with white labeling.  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

SEO Podcast | SEO.co Search Engine Optimization Podcast
Ultimate Guide to PPC Management & Marketing #5

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Feb 2, 2021 5:42


This is the fifth episode in a series outlining the benefits, opportunities, risks, costs and ultimate rewards of marketing via pay-per-click (PPC) via Google Ads (formerly Adwords). In this guide we go into depth regarding how to best optimize your PPC campaigns for maximum ROI and how to best service your account with proper management, whether in-house or outsourced.  For more information, please visit:  https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

The Ecomcrew Ecommerce Podcast
E357: EcomCrew’s Most Popular Amazon Software of 2020

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Jan 11, 2021 33:20


Last month, we ran a community poll to find out which among the myriad of Amazon seller software our EcomCrew community predominantly uses. The poll was aimed at determining the most popular Amazon software in four categories:  Product Launches and Giveaways Keyword and Product Research PPC Management, and  Reimbursement Management  The results are in. In this episode, we’ll be discussing the winning software for each of the categories and why they edged out the competition. We’ll also be sharing some insights on why and how you should be using these tools to grow your ecommerce business—and why you’re leaving a lot of money on the table if you don’t! Timestamps Overview of our Best Amazon Software of 2020 poll - 1:00 The best tool for Product Launches and Giveaways - 2:55 Why it’s hard for Amazon to clamp down on rebate and giveaway services - 7:15 The best Keyword and Product Research Tool - 12:14 The best software for PPC Management - 16:20 The importance of using a PPC service - 20:30 Why you should sign up for a refund service - 25:37 The best Reimbursement Management Tool - 27:40 Refund services that we use - 28:55 We’d like to thank everyone for taking the time to cast their votes, and congratulations to the lucky winner of a full year of EcomCrew Premium membership!  If you want to know more about the tools mentioned in this episode, head over to our Best Amazon Software of 2020 article, where we provide details and pricing for each software.  Click here to check out our podcast episode with CEO and Founder of RebateKey, Ian Sells. By the way, if you’re struggling to turn your leads into actual sales, our upcoming FREE public webinar this January 21 at 10 AM (PST) is perfect for you. We’ll be sharing our tried-and-true roadmap for turning your leads into actual buyers, so sign up today to reserve your spot! If you like this episode, don’t forget to help us out by leaving us a review over on iTunes so we can help more e-commerce sellers with our content.  ’Til the next one, happy selling! 

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 340: How to Use the Forecaster Method and Stop Wasting Your Marketing Dollars

The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories

Play Episode Listen Later Nov 24, 2020 35:27


On the show with me today is John Lincoln; founder of a full service digital agency by the name of Ignite Visibility; a four-time Inc 5000 company. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Lincoln has authored thousands of articles and videos, taken hundreds of websites to number one positions in Google for competitive keywords, built social communities to millions of members, strategized many record breaking advertising campaigns with millions in spend and worked on hundreds of advanced projects in CRO, influencer marketing, media buys, email, Amazon and affiliate marketing. Lincoln has authored two books, "The Forecaster Method (2019)" and "Digital Influencer (2016)," and is Producer and Director of "SEO: The Movie" and "Social Media Marketing: The Movie". Lincoln has received the Most Admired CEO Award and San Diego's Top Business Leaders Under 40 Award. He has spoken at Web Summit, SMX, Pubcon and more. In my conversation with John, we talked about two main topics; how authoring books has helped me to become an influencer, and how to leverage analytics and attribution tracking to ensure that ad spend is not wasted on offers that don't perform up to expectations.  In fact, I was so impressed with what John shared with me that I hired his firm right after we finished recording the episode.  So, regardless of whether your run a SaaS, an eCommerce business, or a digital agency, you are going to get a ton of value from this interview. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/340...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

SEO Podcast | SEO.co Search Engine Optimization Podcast
Things to Consider When Setting Goals and Creating a Timeline for Your Content Marketing Strategy

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later Oct 31, 2020 7:49


Once you've thoroughly researched in preparation for creating your content marketing strategy you can begin setting goals and establishing a timeline to meet those goals.  Generally speaking, content marketing requires a long-term approach.  In this episode we discuss the specific goals that you should prioritize including: traffic (organic, referral and social), engagement and conversions.  Within each of these categories you'll want to set SMART goals.  Goals that are specific, measurable, achievable, relevant and time-bound.    What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us for your SEO:  // LINKBUILDER // DEV.co // PPC Management //   

Phoenix Business Radio
The Future of Digital Marketing E22

Phoenix Business Radio

Play Episode Listen Later Oct 1, 2020


The Future of Digital Marketing E22 In this episode of Tycoons of Small Biz, Bobby Machado of Signa Marketing discusses some great tips on digital marketing. Digital marketing is the code that everyone wants to crack, especially in today’s socially-distanced world. Bobby offers some simple, yet effective, ways to produce quality content in a saturated […] The post The Future of Digital Marketing E22 appeared first on Business RadioX ®.

Tycoons of Small Biz
The Future of Digital Marketing E22

Tycoons of Small Biz

Play Episode Listen Later Oct 1, 2020


The Future of Digital Marketing E22 In this episode of Tycoons of Small Biz, Bobby Machado of Signa Marketing discusses some great tips on digital marketing. Digital marketing is the code that everyone wants to crack, especially in today’s socially-distanced world. Bobby offers some simple, yet effective, ways to produce quality content in a saturated […] The post The Future of Digital Marketing E22 appeared first on Business RadioX ®.

Blue Square SEO & Digital Marketing
YouTube Marketing Strategies, Tips and Tricks For Business 2021

Blue Square SEO & Digital Marketing

Play Episode Listen Later Aug 26, 2020 6:55


5 Killer YouTube Marketing Strategies For Success in 2021 As a small business owner there are a lot of different ways to market your business. But one of the best marketing strategies that has a high ROI is YouTube marketing. Video is hot and only getting hotter and you need to be doing to ensure you are connecting with your current and potential customers, clients or patients. In this YouTube marketing podcast I will be going through 5 YouTube marketing strategies for businesses that will help get you more customers, clients or patients. YouTube Marketing Agency Blue Square Management 9 Grange Rd, Orpington BR6 8ED Tel: 01689 602248 https://bluesquaremanagement.com/ Opening Hours Mon : 0900 - 1700 Tues: 0900 - 1700 Wed: 0900 - 1700 Thurs: 0900 - 1700 Fri: 0900 - 1700 Sat: CLOSED Sun: CLOSED Blue Square Management is a Kent digital marketing agency providing SEO services, web design, PPC Management, Review & Reputation Management and Video Production and Marketing services.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
224: How To Grow The Lazy Man Build After Launching

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Aug 3, 2020 54:26


Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening and sharing the show with friends.Don't miss the weekly After Show:Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)Support the show (https://www.patreon.com/paidsearchpodcast)

Breakfast Leadership
Interview with Sonny Sultani

Breakfast Leadership

Play Episode Listen Later Jun 24, 2020 26:21


Website:  https://sonnysultani.com/Social Media: @SonnySultaniAbout Sonny:Digital Marketer with over a decade of experience in PPC Management.Services Include: PPC Management, LinkedIn Lead Generation, and Conversion Rate Optimization.Industries Served: Healthcare, Manufacturing, AEC, OEM, Professional Services, and In-Home ServicesWhy Me:1. Business Experience: Former CEO at a startup that grew and was acquired. I understand budgeting and the importance of every dollar spent.2. Cost-Conscious: I understand not everyone has massive budgets to work with, I believe in doing more with less and can work on smaller budgets.3. Communication: Ability to speak about the numbers/metrics that matter in a way that is easily digestible.4. Goal-Oriented: Act as a member of the team (rather than a consultant) and strive to hit customer acquisition goals given the money spent.  

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Amazon PPC Management can get very messy. Learn the basic skills to increase product performance and overall leveraging your business. INTRO Brian Johnson of Canopy Management  Affectionately known as the “Brain in the Jar”, not only has Brian achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands. Methodology for basic campaign structure What is the overall framework? This has evolved over the years. Bear in mind: New manual campaigns take a few weeks to “warm-up” for Amazon to trust them. Always have an Auto -discovery campaign for Amazon PPC Management. Brian used to do 1 auto and 1 manual campaign Now does 3 manual campaigns What manual campaigns to have? Most people assume campaigns are set up by match type. That's not what Brian teaches or does. 1st campaign - ASIN targeting (run ads on someone else' listing) 2nd campaign:  research campaign  Test to see which different match types perform best at Amazon PPC Management. Those that do convert get into the protected campaign. 3rd campaign “protected campaign” AKA:  “profitable”/“converting”/“Winner” campaigns You focus ads to where you get the highest ROI on spend Then you're into more advanced campaigns. What is ASIN targetting?  Like AMS - product display. You can choose headline targeting or ASIN targeting. You can build those to run on weaker competitors' listings. If you have a new product and no social proof, you have a little conversion. So get a foothold first before you attack others in Amazon PPC Management. Then have your ads run on other listings that don't have such good products. It's basically about stealing market share. It works best if you run these ads on a competitor listing with low social proof, value, price. Be THE alternative. If Conversion Rate is not close to the top 3, you'll struggle to do ASIN targeting. How do you pick weak competitors?  Way 1: if your product is better on price or review count. Way 2: brand analytics analysis - how well do top products convert? Automatic campaign use It's NOT for keyword research. it's easier to set up Plus you get instant results Manual research campaigns You do your OWN list of keywords. So you can tell Amazon here's where I want my ad to be shown. You're looking to get your ad in front of your audience. You don't necessarily if you're getting in front of the RIGHT audience. You might dump 1000s of keywords into your keyword campaign. How many keywords to have in a manual campaign? And how to organize? From his data - the number of keywords amazon shows for a given product, probably 150-200 keywords. Amazon won't care about the camp structure. Some might be 500; some 10! 150 keywords typically get impressions. 75-100 keywords typically get clicks. 30-50 keywords typically get conversions. Campaign structure doesn't affect this! Amazon wants relevance! They want us to go for a niche audience They want to focus on the finite size of the audience. You'll focus on the terms in the content and the ad. Automatic campaign structure  One ad group per variation or product. Manual research Campaign structure  one ad group per product and per match type Usually all 3 match types Broad match ad group for each ASIN Phrase match ad group for each ASIN NO exact match ad group Phrase match will get you the most traffic and data. You do also have a protected campaign to do the exact match. Set bid same or phrase match a few cents higher. “Protected” campaign  Include Phrase and exact Phrase match ad group for each ASIN

10K Collective e-Commerce Podcast
Amazon PPC Management with Brian Johnson of Canopy Management

10K Collective e-Commerce Podcast

Play Episode Listen Later Oct 7, 2019 61:07


Amazon PPC Management can get very messy. Learn the basic skills to increase product performance and overall leveraging your business. INTRO Brian Johnson of Canopy Management  Affectionately known as the “Brain in the Jar”, not only has Brian achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands. Methodology for basic campaign structure What is the overall framework? This has evolved over the years.  Bear in mind: New manual campaigns take a few weeks to “warm-up” for Amazon to trust them.  Always have an Auto -discovery campaign for Amazon PPC Management. Brian used to do 1 auto and 1 manual campaign Now does 3 manual campaigns What manual campaigns to have? Most people assume campaigns are set up by match type. That’s not what Brian teaches or does.  1st campaign - ASIN targeting (run ads on someone else’ listing) 2nd campaign:  research campaign  Test to see which different match types perform best at Amazon PPC Management. Those that do convert get into the protected campaign.  3rd campaign “protected campaign”  AKA:  “profitable”/“converting”/“Winner” campaigns You focus ads to where you get the highest ROI on spend Then you’re into more advanced campaigns.  What is ASIN targetting?  Like AMS - product display. You can choose headline targeting or ASIN targeting.  You can build those to run on weaker competitors’ listings.  If you have a new product and no social proof, you have a little conversion.  So get a foothold first before you attack others in Amazon PPC Management.  Then have your ads run on other listings that don’t have such good products.   It’s basically about stealing market share.  It works best if you run these ads on a competitor listing with low social proof, value, price.  Be THE alternative.   If Conversion Rate is not close to the top 3, you’ll struggle to do ASIN targeting.  How do you pick weak competitors?  Way 1: if your product is better on price or review count. Way 2: brand analytics analysis - how well do top products convert? Automatic campaign use It’s NOT for keyword research.  it’s easier to set up Plus you get instant results  Manual research campaigns You do your OWN list of keywords.  So you can tell Amazon here’s where I want my ad to be shown.  You’re looking to get your ad in front of your audience.  You don’t necessarily if you’re getting in front of the RIGHT audience.  You might dump 1000s of keywords into your keyword campaign.  How many keywords to have in a manual campaign? And how to organize? From his data - the number of keywords amazon shows for a given product, probably 150-200 keywords. Amazon won’t care about the camp structure. Some might be 500; some 10! 150 keywords typically get impressions. 75-100 keywords typically get clicks. 30-50 keywords typically get conversions. Campaign structure doesn’t affect this! Amazon wants relevance! They want us to go for a niche audience They want to focus on the finite size of the audience. You’ll focus on the terms in the content and the ad.  Automatic campaign structure  One ad group per variation or product.  Manual research Campaign structure  one ad group per product and per match type Usually all 3 match types Broad match ad group for each ASIN Phrase match ad group for each ASIN NO exact match ad group Phrase match will get you the most traffic and data.  You do also have a protected campaign to do the exact match.  Set bid same or phrase match a few cents higher.  “Protected” campaign  Include Phrase and exact 

The Ecomcrew Ecommerce Podcast
E224: Using Sellics for PPC Management and More with Franz Jordan, Sellics Founder

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Feb 18, 2019 44:43


Sellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, and the features that so many Amazon sellers now can't live without. Born out of a need Back in late 2013, there were no tools that helped sellers with their rankings on Amazon. Sellics was created out of that need, and it began its early life primarily as an Amazon SEO tool. Sellics expanded its feature set as the needs of Amazon sellers grew. Today, it has become an all-in-one tool for Amazon sellers: it has a profit dashboard, it shows you sales and revenue numbers, and it has the most comprehensive PPC tool in the world today. Session problem or conversion problem? One of the most useful features of Sellics is the ability to see sales and revenue numbers. As Franz explained it, sales is just traffic multiplied by conversion rate. If your sales dropped suddenly, you can pinpoint the source of the problem based on the formula above. If the problem is dropped traffic, your listing is suffering from low visibility. You can remedy this by actions such as being more aggressive with your ad spend. If you have a conversion rate problem, you can look into things such as your reviews, or if someone may have changed your listing without you knowing it, or if you have a competitor who has suddenly become more aggressive with their campaigns. Superb PPC manager The feature that has improved our business significantly is Sellics' PPC manager. It has automations that still keep you in control, using it is not as cumbersome as using Seller Central, it has visualizations that keep track of the changes you make, and it shows you the profitability of your campaigns. It has literally shaved hundreds of man-hours for our PPC person. Before this tool, she used to spend almost her entire workday on PPC, now, she uses only a couple of hours per month--with no changes to our sales. I made an episode about our step-by-step PPC strategy which helped us save thousands of dollars a month. You can listen to it here. 5 minute pitch is live! Watch new episodes of 5 minute pitch and win thousands of dollars in perks! Click here to check it out. Thanks for listening! Until the next one, happy selling.

Shape the Conversation
PPC Management Software For Agencies

Shape the Conversation

Play Episode Listen Later Jan 3, 2019 36:34


What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation', Nicole and Jon dig into the world of PPC Management Software from the perspective of both builders of their own platform as well as the purchasers looking into platforms for use in a PPC agency.

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Rob, who wants to know how to handle low impression share. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

Amazon FBA Flipper mit Dragonflip
Automatisches PPC Management mit BidX | Interviewgast: Max Hofmann #043

Amazon FBA Flipper mit Dragonflip

Play Episode Listen Later Jun 4, 2018 26:02


Links – www.bidx-tool.com (Gutscheincode: AMZStars) – keywordtool.io Über den Referenten Max Hofmann verkauft seit 2015 erfolgreich auf Amazon. Da das PPC-Management mehrere Stunden pro Woche benötigte und er keine geeignete Lösung auf dem Markt fand, gründete er BidX. Das Ziel ist es, die Amazon PPC Werbung mit einem einfach zu benutzenden Tool voll zu automatisieren.

WP-Tonic Show A WordPress Podcast
#291 WP-Tonic Wednesday Show With Special Guest Sujay Pawar of Brainstorm Force The Makers of Astra Theme

WP-Tonic Show A WordPress Podcast

Play Episode Listen Later May 11, 2018


We Interview The Co-founded Brainstorm Force The Maker Astra Theme Sujay is the co-founder of Brainstorm Force. he started this company 2009 as we just celebrated our 9th anniversary in the March. Brainstorm Force started as a digital marketing, web design and development company. Early on their journey, they provided SEO and PPC Management services for clients. After couple of years, they moved into WordPress custom development. Sujay and his team are the company behind some popular WordPress products such as Ultimate Addons, Convert Pro, Schema Pro and the very popular Astra theme which are collectively installed on about one million websites!!!

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
How To Avoid Showing Ads When Your Competitors Show Theirs

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Apr 19, 2018 6:30


Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
How To Track The Date & Time Your Conversions Are Made

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Apr 17, 2018 5:59


Today's question comes from Loretta. She wants to know how to track the date and time her conversions are made, so that she can go back and track them in her CRM. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Omar. He needs help setting up conversion tracking for a website lead form that doesn't have a separate thank you page. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Alexander. He has been charged with the implementation of his company's AdWords accounts, and he needs help meeting his goal to acquire high-value, business-to-business leads. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Matt, who needs help troubleshooting his AdWords campaign that won't run. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's PPC question comes from Sarah in San Diego, who wants to know how to optimize her bidding strategy for keywords with different match types. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
Secrets To Winning On High-Competition Keywords

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Mar 29, 2018 6:27


Today's PPC question comes from Vidyasagar, who wants to know strategies to successfully advertise on high competition keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Today's question comes from Jason in OKC, who asks for advice on a smooth, straightforward and streamlined bid management process for his campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
When To Make Changes In Your AdWords Campaigns

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Mar 13, 2018 8:05


Today's AdWords question comes from Brian. Brian wants to know how to tell when his AdWords account data is statistically significant enough to make changes in his campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

SES/ Click Z
PPC Management Tools and Making PPC Work For All Marketing Channels

SES/ Click Z

Play Episode Listen Later Aug 26, 2012 9:19


PPC Management Tools and How PPC can work with Affiliate, Retargeting, Media, and all marketing channels with Tara Lynn Siegel, the Senior PPC Manager from Pepperjam Exchange.

PPC Rockstars on WebmasterRadio.fm
The Trenches of PPC Management

PPC Rockstars on WebmasterRadio.fm

Play Episode Listen Later May 3, 2012 32:10


We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan.

PPC Rockstars
The Trenches of PPC Management

PPC Rockstars

Play Episode Listen Later May 3, 2012 32:10


We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan.

Best Search Strategies
13 Must-Know PPC Management Tactics

Best Search Strategies

Play Episode Listen Later Jul 28, 2010 36:22


0When it comes to maximizing your PPC effectiveness, 13 is a lucky number. Listen in as you will learn the 13 must-know PPC management tactics you need to employ to setup and run a profitable campaign.

PPC Rockstars on WebmasterRadio.fm
In House PPC Management and Content Bidding

PPC Rockstars on WebmasterRadio.fm

Play Episode Listen Later Jul 14, 2008 36:18


In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.

PPC Rockstars
In House PPC Management and Content Bidding

PPC Rockstars

Play Episode Listen Later Jul 14, 2008 36:18


In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.