Podcast appearances and mentions of jana krekic

In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces  12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips   Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts.   Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy. and we are at the Helium 10 Elite and Avask Workshop, and one of the speakers for today is somebody who is no stranger to the show, Jana. Jana, welcome back.   Jana Krekic: Thank you so much.   Bradley Sutton: Now, this is the first time we've seen Yana, because she's been uh, creating life, you know, uh out there, uh, how's that for you? How's that going for you?   Jana Krekic: um, it's a struggle, but it's something that I'm really grateful for, honestly.   Bradley Sutton: I got an early start. You know she were just talking about how my kids are in their 20's already. But then again, you know there's advantages of waiting. You know like you got to, you know you and Lazar got to have a. You know just pretty much, go wherever you whenever you want. You see now that it's a little bit different.   You can't just go up and like, hey, let's go to Ibiza today.   Jana Krekic: huh yeah, well, I mean, I could go to Ibiza, but I have to be uh home by 9 pm, so that's the small difference.   Bradley Sutton: So we're not here to talk about parenting. Where're here to talk about what Yana is an expert at, and that's mainly translations and things. And I think one thing that's been on the mind of many people is wait a minute, with AI do I even need professional translators anymore? I could just go ahead and click a button and now I can have a perfectly optimized listing, thanks to ChatGPT or thanks to AI. Now can you tell us? Is that a true statement?   Jana Krekic: Well, honestly, Bradley, I use AI on daily basis and I think it has changed our lives and made our lives simpler in some ways. But I would disagree with the part where you said to get your listings optimized. I would say it's great to do a summary of your reviews and maybe to help you understand how a product works, maybe to describe what you see on the picture if the image is blurry and you can't tell. But I would stay away from AI when it comes to optimization, keywords and, most importantly, localization, because AI is still it's getting better, definitely, but I still we are years away from this being a fantastic tool that will replace human brain and human touch and human understanding of context.   Bradley Sutton: Yeah, so you actually had some examples of what the drawbacks are. Because, yeah, you know, maybe if, if you have zero budget and you want to have something better than just the Amazon auto translates, sure, maybe you know ai is not is going to put you on the right track, but what's an example of kind of like money you're leaving on the table if you just 100 rely on AI for translation?   Jana Krekic: yeah, I would, I would agree. I would say that you can get it translated. It will be probably mediocre at best. A lot of things will be maybe translated very confusingly, will be poorly translated, but you know, if you're on tight budget, yeah, sure, go ahead and you know, see how that works, because probably it will not be as efficient as something else.   But since we're here in Italy, I have a really good example, and this is a pasta machine, whatever clients were selling. So she was selling this in the States and then she was branding is as pasta machine, like in Bella Italia. Now, like for an American like you would probably think that, wow, this is something very authentic, something that will make me help make great posts at home. But what if you want to sell this product in Italy? So what if you tell Italian hey, buy this product because it's in Bella Italia? And you, being an Italian, would be like, what do you mean Bella Italia? I don't understand. We're already in Italia and it is Bella, but I mean I don't get it. So, -like using AI, I tried to play around a little bit with this example and so the first thing I wrote out really nice prompt and I said can you make it sound more localized so that Italians want to buy this machine because it's really top quality and will make amazing pasta. So the AI came up with make pasta in a traditional way, which is better.   It's not a literal translation, but it's still so far away from like. What is like when you say Bella Italia in English and to an American. It doesn't send the same message and it doesn't have the same warmth as like. What you would get is, for instance, if you said make pasta like your Nonna or like your grandma used to make. So when you say Nonna to an Italian, it automatically triggers that childhood memories great pasta, warmth.   It sells emotions and this is what will sell us your product and it will make it closer to your local audience and Italians will be like well, let me try this because I really want to make you know like pasta like my grandma used to make, because this is probably one of the best memories I've had of my grandma and then they will buy this product. But then AI will not come up with this because AI is not uh, doesn't have. This lacks human touch, literally like. That translation is okay, it's decent, but it lacks that something that will connect you with the target audience and sell your product and convey the same message you'll have back in your home marketplace yeah, so that's.   Bradley Sutton: That's a one good example, and almost in any language there's going to be, you know, similar one thing like that, even in English. So maybe somebody who is an Italian person trying to make an American listing, you know might try to translate an American listing. You know might try to translate some words that just you know, like American or English or American slang that you just can't always just translate from an AI. I mean, definitely, I think AI is better than Google translate. You know that's one of the worst things that you could do for your listing, but it still has a little way to go.   Now, um, something interesting we've been seeing lately from Amazon, something that Amazon sellers have been asking for a while is the ability to localize your images easier. You know, in the past sometimes, hey, you have your US ASIN and then you're using the same ASIN in Italy or Spain or wherever, and it would pull in those images and then you try and rewrite the image and then now all of a sudden, your Spanish infographic is showing in US. But now they have this kind of like cool image manager where you can make the images for each marketplace. What are some best practices for how you can quote unquote localize the images. It's not just about the words. Obviously that's a no brainer, you know, don't have Japanese writing in your Amazon USA listing but like even some lifestyle images like would you suggest changing like base to make it more look like you know you don't want, you know, like maybe to have Jap Asian looking models for Japan market or things like that, or what can you talk about? Localization of images?   Jana Krekic: So this is a really good question, but unfortunately, maybe 1% of the brands would actually do that. 90% of the brands would just change the text on images. The images will stay the same, but they will just translate it into different languages, which is fine. It is also one step forward compared to how it used to be. But what is really important depends on the category that you're selling. For instance, if you're selling doorknobs or if you're selling anything that has to do with anything you can find in your bathroom, maybe like a shower organizer or a shower curtain or anything like it.   You have to keep in mind that bathrooms in Europe are quite different than bathrooms in the States, and all the brands selling anything like that like from the States to Europe they leave the American doorknobs, they leave the American shower heads, which is fixed to the ceiling. In Europe we have, like this completely different thing, and also this is something that really catches like my attention every single time, because like then these customers will say, well, well, maybe this works like in the states, but like it doesn't fit really well into my shower cabin. I don't have it. I also have a really big bath which you don't get like in the States and like there are like a lot of things that are very, very different also. For instance, like in in Europe, like I want to have a bidet in my bathroom, which is quite usual to have in your home. Uh was in the States, like I have never seen a bidet except the international chain of hotels   Bradley Sutton: My house has one from living in Japan. I was like I need a bidet in my, so I custom uh, imported one and I'm using one in my house well.   Jana Krekic: You're one of the 1000 people I probably have like that smart uh toilet as well, which is my favorite. Um, yeah, so this is like something that brands don't really pay attention to. So, for all the other things, I think you can get away with. For instance, if you're selling something like a I don't like a office supplements, sports, outdoors, all of that, maybe yes, maybe switched with like different models, but I would say that for most of the cases, you can keep the same models. But when you're selling a home appliance or anything that has to do with something which is in your home, keep in mind that homes are very different and people would not be able to relate with this product, understand where to put it, how it works, because they'll have different things in their home. And then, in these cases, I would recommend changing the images, because I think that this would bring you so much more and this might be a deal breaker for your product.   Bradley Sutton: Good point, good point. Now, going back to your topic of listings and things like that. Now I'm going to miss. I'm not going to be able to see your presentation this afternoon because I'm going to record another podcast and we're not going to go over your whole thing here. But can you give some of the main points of what you're going to talk about this afternoon?   Jana Krekic: Right. So I'm going to try to answer the question like where to sell your product next. So a lot of people ask me this, so I decided to dig a little bit deeper into this topic and try to, um, just do like a short summary of like what you should pay attention to. For instance, like you should check, like, what, how much money is this product making on your marketplace? Then I would compare the profit that, for instance, my competitor is making my home market versus what is making. What are they making on the new marketplace? So this is really important. So not only the sales matter, but also profit. If they're making less profit, then they're making their in your home marketplace and selling more than maybe you should. You know, think again of like if you want to do or not. And then, of course, you want to know if you can beat them on the content level, using keywords, using optimization, using a bunch of different things, strategies. This is really important because, like, if you have 10, 15 different top competitors, from my experience and from all the analysis I've done, you can land in top three, four, even in the top best-selling categories on the content level. So that for me alone is worth going there because you can organically be indexed very easily, because a lot of brands that come from the States that sell in Europe they don't really care about their content because their team does not understand it, so somehow, they think it's irrelevant when it isn't. I mean, if it's relevant in English, why is that relevant in another language, right? So if you ask me, like content is really easy to get positioned, like very well in Europe, and then, of course, very important, which a lot of people don't understand the importance of is actually your audience.   And then asking your audience, will they buy your product? For instance, we had PickFu also build our international polls for us, and so you would want to like test out, let's say, like you want to go to Spain, you think it's a great product. All the numbers add up, it's fantastic. But will your buyers buy it? Will they be excited about it? So you ask, let's say, 100, 150 people you can target them women, age 40 to 50, amazon Prime, whatever high income and then you ask them would you or somebody you know buy this product, yes or no?   Because we had a situation where we had one of the clients wanting to sell something in Germany and everything added up nicely, but the product was just not selling. So I went to my German team and asked them like would you buy this product? It was some sort of like a Mr. and Mrs. thing, like a cup with that. And then I have 12 German team members and every single one of them said no, we're never, never buy this product. And then I'm like why? And they're like because, Jana, it's like such a not a German product to buy. It's like so, not something that we would want to have in our kitchen.   And I was like, wow, this is insane. So I went back to the client and I'm like well, I'm sorry, I think the audience hates this, this product. Like you should come up with something different or maybe try another country. So this is something really important. You know the Vox Populi. It's very, very important. All the other parameters are, but this also adds to like to a really big, important part whether you should expand to this country or not.   Bradley Sutton: Where are you seeing a lot of people from US and then, conversely, from Europe. Where are they expanding to? Like, historically it's always been vice versa. All right if I'm in US, you know, obviously if I was doing Canada and Mexico already, but then now I go to Europe. If I'm in Europe, I'm either already selling in US or that's the next one. Is that still the case? Or are you seeing more people go to newer places, like maybe Japan or Middle East or other places?   Jana Krekic: Right. Well, when we're talking about us brand, it's always going to be first Mexico or Canada, because of course geographically it makes no sense. Then it's Europe and then we've seen people try to go to UAE. I think people are very interested in the marketplace. They don't know what to expect but there're like let me try, because usually like you would not need translations or any like it's not a big of a deal to go to UAE. You can keep your lessons in English, especially if you're targeting expats. That's really important because then they don't do like Arabic keyword research. And then some of the brands they're brave enough they go to Japan.   We've seen a lot of crazy products be really successful in Japan, but not all brands are ready for it because of the alphabet and unknown universe and everything. They're really, really afraid of that. But we've seen brands do Japan, especially in the last year. We've seen the increase in Japan and a little bit of like showing interest for the UAE. I think Saudi Arabia is going to be also really interesting. We've talked about this earlier and yeah, but I would say still Europe number one and then more than like. If I compare it to like three years ago, definitely more Japan and more UAE, but still I would say that they want to go to Europe a lot and I'm not sure if any of them, like from the States, would be interested in Australia. Honestly, I think Australia has grown bigger, but because of the Australian sellers, not because of the brands that actually want to expand there.   Bradley Sutton: Are a lot of your US customers expanding to both Walmart and TikTok shop, or do you see more going to one or the other?   Jana Krekic: Yes, I would say Walmart definitely, especially in the last year, year and a half. And then TikTok shop a lot of people want to but they don't know how it works honestly. And then this is I get a lot of questions like we've heard amazing things about TikTok and they've never sell with, like influencers, ugc. They haven't used it a lot, so they're kind of really afraid to test the waters. But I know that the ones that have already sold on TikTok shop had amazing results and it's like completely different universe and of course, you don't know how long it's gonna last. So I'd say, like you know, hop on that train and, just you know, do it. It's really, it's really yeah. I think it's going to be a good ROI, really.   Bradley Sutton: All right, now, switching gears a little bit. Something that I was talking about in my presentation was for me. You know, I I'm not doing too much differently nowadays, even though there's new AI things like Rufus, but there's a lot of people who maybe weren't doing best practices for listing, but now those people are going to be even farther behind because of what Rufus is. And so what are you know? Like you as a company, when you're making a listing for somebody, I believe you probably have in mind things like Rufus, right, even when you're making the listing, what are those things that you guys have in mind? And how are you you're doing things um to make sure that somebody's listing is ready for, for Amazon's AI things?   Jana Krekic: Right. That's also a really good question. Uh, because, um, as you said, a lot of things that you were doing the right way maybe six, seven years ago. They are still relevant, some of them. So we were also.   Whenever we're doing listing, we always pay attention to context and how it sounds to the target audience. Uh, so it's not only like when you have your bullets. It's not only like when you have your bullets. It's not only about your key features, how this product and that product. It's also like how you would like talk to the customer.   So let's pretend that you have a customer on your page and then you have, like this hello, how we can help you. Like chat box saying, hey, so what do you wanna know about this product? And then maybe let's say this this customer wants to buy something for their daughter, let's say a diaper bag. And then you know, like, maybe ask, like do you travel a lot? Oh, you may be traveling a lot, so maybe put this in the bullet. Or you know, you can go to your reviews and like see what people are talking about, their situations where they use these products, locations where they use this product, because this will make your bullet sound more real and like as if someone wrote the bullet who was your customer.   I would think, from a customer standard customer point of view, write things as if you were using this product but and get ideas from the reviews and actually like you are talking to a real person. I think this is like really important. So not just like random sentences like buy a product because this, this, this and this, because it sounds like you're reading a manual. So you're not buying things from like a manual, buying from a real person that loves and enjoys your product.   So I would have this mindset with writing listings and, of course, not just using keywords in the title, which is really important. So keyword stuffing has all like been dead for a long time, but even now, like today, I don't see a title that reads nicely, that's also filled with just like random words, maybe like random phrases, but definitely not and this can hurt a lot the algorithm and like actually the power of AI to recognize what your product is about and to offer it to customers, because it will not understand the true value of what your product is bringing and solutions it's offering. So I think it's really important to today sit down and optimize your listings as if you were a customer. I think that is really important To make it more human. I think that is the actual approach you should take.   Bradley Sutton: What else is new in your world as far as things like? One thing I mentioned also is that one of the constants in Amazon is change. Rules are changing. Algorithms are changing, best practice changing. You know fees might change the way you have to do things. Things are always changing in Amazon. It's never a dull moment. So in the last you know couple of years, since maybe the last time you've been on this podcast, what are some other things that you're having to do differently for clients or that you've had to adapt due to something that maybe changed on Amazon?   Jana Krekic: Well, definitely, you always have to keep up with the forbidden words, and we do a lot of supplements, so that's always a very big challenge. Every supplement is different. Every country is different, so, more than ever, you have to really pay attention to that. It's really important Now. When you say bio, for instance, like in Germany, it does not have to mean that it is 100% organic. Earlier it was organic, but now it doesn't have to mean. It means that you have a certificate, but it doesn't mean that it's an organic product. So you can't say and use the word organic actually to make this be like a bio product or vice versa. It's really now, it's really like fine print, uh, what you should read really, really carefully. Um, because I think it's getting more refined of what is allowed and what is not. A couple of years ago it was like, okay, you can't have a health claim, sure, let's just, you know, let's just figure it out like just, uh, you know, come up with a different sentence, but now you're gonna have to use it as a health claim, but you have to be really refined about it because you have to have it in a listing. So I would say that even on European marketplaces, there are lighting years behind us market. It is getting more refined and more difficult to get away with things that you could use like three years ago. When it comes to keyword research, it's now pretty much the same as like. If you use long tail keywords, as you've used for the last six years, you'll be good. Helium 10 now covers all the international marketplaces, which is amazing. It's always the best choice for all of the search volumes, relevancy and all of that. And I would also just add that when you choose a keyword do you want to use in your listing, you shouldn't only pay attention to the search volume, because a lot of sellers would be like, oh okay, 70,000 search volumes, this is amazing, but it's not because the relevancy is what matters. So you need to combine those two because sometimes, like the top on the top list of the search volume keyword is not going to be best to describe what your product actually is.   And now more than ever, talking about the AI, it's really important to use relevant keywords and related keywords to your product, because then the AIO will better understand what your product is about and how your customer is typing to get to this product. Maybe sometimes you will think well, maybe this is too broad, but then type it into Amazon and see what is going to be in that search result. Maybe this is where your product should be and this is why you should think of like putting it into your listing. So I think now you should kind of use more of your strategy and brain power like to put it like in your listings than before, when it was like a no-brainer, being like okay, this doesn't describe my product. Next, now, maybe this is something. It's a related search term that people use in order to get to your product because it's like broader but it's still not.   Let's say, if you're selling um fitness, like um yoga mat, maybe you're not gonna put like sports equipment.   Maybe this is too broad search for you, but maybe something narrower, but even like a little bit broader than what you thought put in a listing, will help ai connect the dots and like to put it all together. It it's also I love SEO. It's like my bread and butter and I know a lot of like Google SEO. So when you also have a Google and you have like that knowledge panel of your company on Google and then on your about company page, or if you have like your own page about me. You should have all of the, let's say, LinkedIn, Facebook, everything that helps Google connect the dots and put it in your knowledge panel so that you're relevant for one thing. This is literally what AI on Amazon will do, just more like a niche, because Amazon is a niche, like in Google, is much broader and it will help AI, or anything that is inside of the search engine, connect the dots and make them realize that your product is relevant for x, y, z things.   Bradley Sutton: Are you guys mainly just doing translations or do you also do things from scratch, where somebody just comes with a product, they don't have a listing in a certain marketplace and you're creating it from scratch?   Jana Krekic: Yeah, absolutely. We do copywriting in all the non-English for our non-English marketplaces, uh, and we do this from scratch and this is also the, the strategy that we have thinking as a buyer and then putting the our you know thoughts and experience into words and selling it to the target audience with localization. So I would say that we are I mean saying that we are translation agency is very simple. It means just like translating words by word, but we actually translate it into emotions and, like you know, we're translating into the sales actually of the product. So, basically, localization is much more different than translation, because you need a little bit of copywriting in that as well, because if you have a sentence like in Bella Italia, if I would translate it will be just like the same sentence in Italian with the Bella Italia, but then you might add something or recreate that single sentence to achieve the same effect as you have in English. So it is a little bit of transcreation, as I would say.   Bradley Sutton: Okay. So then when somebody does come with a new project um, you we've mainly today been talking about listings and maybe some images and titles what's your strategy as far as A-plus content or premium A-plus content, brand story, in the case of making something from scratch, or when we're talking about translating like, maybe they've got a brand story, they've got A-plus content in one, are you completely telling them to completely change it in the other marketplaces? Or what are some strategies for these things you can talk about?   Jana Krekic: That is a really difficult one we have with our clients, because every time when a new client comes like we send them our onboarding questionnaire, we ask them a couple of questions. So we are 100% sure that we are on the same page with the brand and the brand voice. But you'll be surprised how many brands are really scared of changing anything and localize, localizing their A plus, content, brand story, storefront, anything. They're just like translate it, but please make sure to have all of the important, important information there. And then you tell them like, yeah, we're gonna have all the important information, but maybe we change the contest a little bit. And they're like God, no, don't change it. And I'm like but this will resonate better with the target audience. They're like well, maybe just like 10%. So brands are actually afraid of localizing, which doesn't mean that their brand is going to get butchered, it's just going to get a little bit adapted to a new marketplace.   And this is what I suggest to all brands to do. You would be surprised of the conversions and everything when someone reads something which is closer to them in German, in French, in Italian, versus a big, gigantic US brand that speaks to Americans in a salesy, fluffy voice. You don't want to sell that type of brand in Europe at all. So that's really really important. Very few listen to what I say, but a lot of them are really, really afraid of doing that. This is a true case study. But those that do really have good results. And we've had one baby brand selling fleece jackets for babies. They had about 60% increase in visits on their webpage because they changed their images and they changed the tone of the voice in their storefront, which was absolutely amazing, and of course, with that followed increase in profit. So don't be afraid to localize your storefronts. Nothing is going to change. The only change we'll see is probably positive change.   Bradley Sutton: For people who want to reach out to you. How can they find you on the interwebs out there?   Jana Krekic: You can find me on LinkedIn. I do a lot of video analysis I really enjoy just like helping brands scale and just pointing out to what they could do better. So LinkedIn, definitely number one. And then definitely you can reach out by email at Jana@ylt-translations.com.   Bradley Sutton: All right, so a few more questions here. Your favorite Helium 10 tool?   Jana Krekic: I think the new Keyword Tracker really I absolutely love it and it's so easy like it's so straightforward, like even I think my seven month I absolutely love it and it's so easy, like it's so straightforward, like even I think my seven month old baby could use it. It's very easy and I love how you can like find out new keywords, you can be ranked for and track all of the competitors like in all different marketplaces. It is really really important for us as from what we do, so I would say that that is like the my probably latest favorite update.   Bradley Sutton: And then something that maybe we don't have, that you're having to get from somewhere else, or some new feature that nobody has, and you've always thought, oh man, this would make my life so much easier If I were to let you be in charge of the Helium 10 product team, what would be your first job for them to make some new tool or some new feature?   Jana Krekic: Yeah, well, first of all, I really have to say big thank you to Helium 10 because they've always listened to what I said. All of the you know, like suggestions, like, for instance, like when you do keyword research, usually it was to put number two as a default for the keywords. And then I went to Boyan, who was then a CEO, and then I told him like look, you need to change this to number one and two because of the big compound words in German that do not come up in the lists. So that was amazing. So I don't have anything like that, like as amazing as that suggestion was, but I'm really happy to see that all international marketplaces are available in Helium 10. And then I would maybe want to see, yeah, like if new marketplaces show up, I would want to like see, like, all the updates for that as well. And then maybe, like you know how you have an opportunity explorer, like for a product.   I think that may be combined into like one thing so you have like a better overview of like, of like the statistics, with like numbers and lines going up, because I think sometimes it's kind of visually difficult to visualize how everything is working together when you want to scale to a new marketplace. You do have all these amazing numbers, but I think that visual graphics would do amazingly well because a lot of people get lost in these numbers and then once you have something visually presented for you, you're like wow, this is actually gonna work versus wow, 1000 numbers, 3000 excel sheets, like I don't even know what I'm doing. So like this will like stimulate people into wanting to expand more by having it visually clear for them that this is going like top sales competitors, you know, following all of that, just like in like visually pleasing display, like screen. I'm a very visual type, so this for me is really important. For instance.   Bradley Sutton: Awesome, awesome. All right, what's your last 30 second tip or 60 second strategy you have for the audience? Could be about parenting. It could be about travel. It could be about travel. It could be about Amazon. It could be about anything.   Jana Krekic: Oh, I have a tip about travel for all the US citizens out there. So when you travel to Europe and I know that this year and last year has been an insane number of US Americans, I think only because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that, because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that. So, like, when you buy, especially luxury goods they're very expensive you can get tax free at the airports. I know a lot of people don't know about this, but if you buy, let's say, something that costs 1000 euros, you get, in Italy, 12% back, cash back. So if you buy that you get a receipt and then you take it to the airport and then before you hop on a plane, you show the item you bought. So don't put it in your checked-in bag, you have to show it and then, on spot, you will get cash back. That there can be a lot of money sometimes.   Bradley Sutton: Awesome, awesome. All right, a cool travel uh tip. I just recently did something like that. I think I was in Japan or or Korea, uh, and even a couple services I had paid tax, but then there was like a machine in Korea and I was able to get it back.   Jana Krekic: I was surprised because a lot of people that really do travel a lot they didn't know about this. So I'm like you know what I'm going to say. It maybe some of you know, but I'm sure a lot of you don't. So I think, free money, why not?   Bradley Sutton: Awesome, Awesome. Well, Jana, it's good to connect with you again. I look forward to again you know seeing you at conferences, like we always used to in the past, and wish you the most of success.   Jana Krekic: Thank you so much for having me always a pleasure to catch up.    

Expanding your brand internationally on Amazon can be a daunting task, especially if you're not familiar with the language and the intricacies of optimizing your listings to attract local customers.Join us in this episode of The Seller Process Podcast with Jana Krekic, CEO of YLT Translations and an e-commerce expert specializing in Amazon sales and international market expansion, shares her insights on performing keyword research and optimizing listings for foreign markets. Here's a breakdown of what to expect in this episode:Keyword Research Challenges Across LanguagesSecrets of SOPs for Global Market SuccessCultural Nuances and Product Fit in Global MarketsStep-by-Step Guide to Optimizing Listings for International SuccessLeveraging Minority Languages and Translating Visual ContentCommon Mistakes to Avoid in International E-CommerceHow YLT Translations Can Elevate Your Global E-Commerce StrategyDownload the “Keyword Research SOPs” by Jana KrekicAbout Jana Krekic:Jana Krekic is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.Connect with Jana Krekic…Website: https://ylt-translations.com/LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227/Facebook: https://www.facebook.com/jana.krekic/Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/voltageholdings/LinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesPickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

Join Kevin King and his guest, Jana Krekic, a language specialist and the founder of YLT Translations, as they engage in a fascinating conversation exploring the importance of translating Amazon listings for different countries. Listen to Jana share her inspiring journey from working in a call center 17 years ago to becoming a language expert and entrepreneur. Discover how she stumbled upon the Amazon industry and used it to generate her first sales, sparking her ambition to venture out on her own.    As we continue, Jana and Kevin tackle the challenges of learning European languages such as Finnish and Icelandic. With these languages lacking international words, we discuss the best strategies for language learning and the crucial role of immersion and conversation with native speakers. We also underline the significance of thinking in the target language to achieve true fluency. We also turn our attention to the limitations of AI in listing and content creation, analyzing its potential in copywriting, translations, and localization.   Moving on, we examine the potential of Open AI in creating more nuanced translations of listings and how this could revolutionize the translation process. We also explore the awakening of some brands to the potential of Amazon's global reach. We also shed light on the challenges of localizing listings when selling on Amazon's international marketplaces and how AI tools can assist in copywriting and translations. So tune in as we navigate the complexities of language, translation, and the power of connection in achieving success.   In episode 367 of the AM/PM Podcast, Kevin and Jana discuss: 00:06 - Multilingual Specialist From Serbia 08:14 - The Importance of Translations in Branding 17:24 - Translation Process for Multilingual Brand Expansion 20:21 - Translating Cultural Nuances 26:44 - AI Limitations in Translation and Integration 30:23 - Translation Tools in E-Commerce Limitations 34:39 - Challenges of Selling on Amazon 40:09 - Amazon Product Listing Issues in Different Markets 45:04 - Affordable One-Time Investment for Content Optimization 48:51 - Translation and LinkedIn Strategy 52:07 - Kevin's Words Of Wisdom This Week

Learn valuable insights and expert advice from Jana Krekic as she reveals the latest tips and best practices for successfully expanding beyond your home marketplace. 

The guest on today's episode is Jana Krekic. She is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.She has extensive experience in the eCommerce industry, and her expertise includes Amazon listing optimization, keyword research, and international business strategy. She is passionate about helping Amazon sellers increase their sales and reach new markets by providing them with tailored solutions to optimize their product listings for international audiences. In today's episode, she discusses launching your listings on international marketplaces the right way.Takeaways:International marketplaces present an opportunity for expanding a brand's reach and language plays a critical role in optimizing listings for different countries and regions.Keyword research is necessary for each marketplace to optimize listings effectively.Fluffy content that works in one country may not work in another. Adjusting content for each marketplace is crucial.If there are no competitors, it may be best to stay away from that marketplace.Emotional points and consumer mentality should be considered when creating content and choosing search terms.A-plus content can increase conversion rates by 39%, and it's essential to have high-quality, localized A-plus content with images and web text that are engaging and visually appealing.Shoppable images are an excellent way to engage the audience and Increase sales. They are available on the Amazon storefront as a part of the brand store, and brands should use them more often.Delegating tasks is essential for scaling a business. Learning to delegate tasks and trusting others with responsibilities can lead to growth and success.Quote of the Show:Even if you copy/paste your English content from the US marketplace to the UK one, it is not necessarily true that all the keywords will be absolutely the same. There are different choices of words with every locality and different search volumes.  Links:https://ylt-translations.comhttps://www.facebook.com/jana.krekic/https://www.linkedin.com/in/jana-krekic-04739227/Special offer for Amazon Legends Listeners: https://ylt-translations.com/amor(AMOR report - 10% off)Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales! ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Erin Graybill Kata Phipps Cara Sayer   Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

  Launching on Amazon In The EU In 2023 (Roundtable)   In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews.   With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages.   Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale. She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint. Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting.  As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential.  With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward. Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad' - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books.  However, a car accident in 2014 derailed Fiona's progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even.   Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Erin Graybill Kata Phipps Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807  

Amazon FBA New Capacity Limits 2023 & AWD   Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman    Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon Exits in 2023 - Roundtable (The Brokers)   Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling.   We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again.   Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market.   Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures.   Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage (EcomBrokers.co.uk) who help sellers sell now, or will mentor you to the perfect exit.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman    Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez   Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.     Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same.   Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS.   Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science.   Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users.   ………………………………………………………………………………. Seller Sessions Live is Back!   Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman    Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK   Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers   In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business.   Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he's dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony's lessons help sellers scale their bottom line.   ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added Danny McMillan  Sharon Even  Leo Sgovio  Adam Heist  Jana Krekic  Tim Jordan  Ben Leonard  Ben Webber  Matt Altman  Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Today we bring you Jana Krekic to discuss the best strategies to implement when going global with your Amazon Business.Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot, and translator, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage to help 7- to 9-figure businesses expand on a global scale.She heads around 80 native speakers who take the content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape and can perform keyword research and write the copy needed to improve conversions and engagement.The result is a localization firm that transposes and transcreates content to maximize conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion to eCommerce monoliths seeking to spread their footprint.=====================Jana Krekic

https://ylt-translations.com/

Hear all about the best ways to manage, handle and process your Amazon sales from advert to delivery with this top-tier panel discussion on international selling and logistics. With special guests, Nick Penev from Hello Tax, Jana Krekic from YLT Translation and Pearl Ausch from Frisbe. During this session, you will learn some of the most effective approaches to handling common challenges such as increased shipping costs, just-in-time delivery to your customers and how to handle the logistics of delivering the products that you have sold. Clear Ads is delighted to bring together some of the brightest Amazon-focused advertising agency minds from around the world to help you learn from their experiences and expertise. By the end of this 90-minute free webinar, you will have a much better understanding of what you need to do to meet the needs of an international Amazon seller and manage the logistics of doing that.

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn Cutting costs from a lot of Sellers in 2022, What Happened? Jana shares her experience when working with Aggregators during Covid Working with Big Corporations, is it worth it? The importance of documentation and creating a company deck What do corporates do badly that SMEs do well? What's my competitive advantage as SME owner? Resources Find out more about Helium10! Get your SemRush App Here!

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn Cutting costs from a lot of Sellers in 2022, What Happened? Jana shares her experience when working with Aggregators during Covid Working with Big Corporations, is it worth it? The importance of documentation and creating a company deck What do corporates do badly that SMEs do well? What's my competitive advantage as SME owner? Resources Find out more about Helium10! Get your SemRush App Here!

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn The State of eCommerce - What Does it Mean for the Keyword Research Tool? Why are These Keyword Tools So Popular? What's Really Going on Behind the Scenes? The Amazon Keyword Research Tool is H10. Using H10 and Data Drive Tool to maximize nice research The Amazon Keyword Research Tool has limitations and can't answer every question. In this episode, Jana will demonstrate some of the limitations of the Amazon keyword research tool. Resources Find out more about Helium10! Get your SemRush App Here!

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn The State of eCommerce - What Does it Mean for the Keyword Research Tool? Why are These Keyword Tools So Popular? What's Really Going on Behind the Scenes? The Amazon Keyword Research Tool is H10. Using H10 and Data Drive Tool to maximize nice research The Amazon Keyword Research Tool has limitations and can't answer every question. In this episode, Jana will demonstrate some of the limitations of the Amazon keyword research tool. Resources Find out more about Helium10! Get your SemRush App Here!

International expansion is a great way to scale your Amazon business, but many sellers don't speak the local language of the market they are trying to infiltrate.  To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them.   Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keyword research to suit various foreign markets. Jana believes that human-based translations help sellers to better navigate the nuances of foreign languages in a way that software cannot.  In this episode, we discuss the language differences that often trip sellers up, the pros and cons of using AI to generate your sales copy, and the international rules and regulations sellers should be aware of. We also discuss the risks and rewards of international expansion, which countries to expand into first, and the steps sellers should take to ensure a smooth transition into foreign marketplaces. According to Jana, “If you want to enter an international Amazon marketplace, the number one thing you should do is market research. That is crucial. After that, you should focus on creating keyword-driven content. The Amazon content rules are less strict in Europe than in the US, so you can use that to your advantage.”  Lastly, Jana shares some insights into Amazon's expansion plans, including the new countries they will be launching marketplaces in, and the opportunities this creates for Amazon sellers around the world.  If you have set your sights on global expansion, then listen in to this conversation to find out how to conquer foreign Amazon marketplaces. Topics Discussed in This Episode: The services that YLT Translations offers Amazon sellers (03:22) Jana walks us through her background and entrepreneurial journey so far (05:34) How AI competes with human-based translations (11:13) The opportunities Amazon sellers can tap into by expanding internationally (16:55) Nuances other than languages differences that sellers should be aware of (28:39) International rules and regulations that often trip sellers up (34:14) New Amazon marketplaces that will be opening in the coming year (39:14) The foundation's sellers should have in place before they expand internationally (40:34) Risks sellers should be aware of when moving into foreign FBA marketplaces (44:43) The European countries you should expand into first (48:21) Mentions: Empire Flippers Podcast Empire Flippers Marketplace YLT Translations Helium 10 Data Dive Tools Sit back, grab a coffee, and learn how to adjust your Amazon listings to suit international marketplaces.

International expansion is a great way to scale your Amazon business, but many sellers don't speak the local language of the market they are trying to infiltrate.  To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them.   Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keyword research to suit various foreign markets. Jana believes that human-based translations help sellers to better navigate the nuances of foreign languages in a way that software cannot.  In this episode, we discuss the language differences that often trip sellers up, the pros and cons of using AI to generate your sales copy, and the international rules and regulations sellers should be aware of. We also discuss the risks and rewards of international expansion, which countries to expand into first, and the steps sellers should take to ensure a smooth transition into foreign marketplaces. According to Jana, “If you want to enter an international Amazon marketplace, the number one thing you should do is market research. That is crucial. After that, you should focus on creating keyword-driven content. The Amazon content rules are less strict in Europe than in the US, so you can use that to your advantage.”  Lastly, Jana shares some insights into Amazon's expansion plans, including the new countries they will be launching marketplaces in, and the opportunities this creates for Amazon sellers around the world.  If you have set your sights on global expansion, then listen in to this conversation to find out how to conquer foreign Amazon marketplaces. Topics Discussed in This Episode: The services that YLT Translations offers Amazon sellers (03:22) Jana walks us through her background and entrepreneurial journey so far (05:34) How AI competes with human-based translations (11:13) The opportunities Amazon sellers can tap into by expanding internationally (16:55) Nuances other than languages differences that sellers should be aware of (28:39) International rules and regulations that often trip sellers up (34:14) New Amazon marketplaces that will be opening in the coming year (39:14) The foundation's sellers should have in place before they expand internationally (40:34) Risks sellers should be aware of when moving into foreign FBA marketplaces (44:43) The European countries you should expand into first (48:21) Mentions: Empire Flippers Podcast Empire Flippers Marketplace YLT Translations Helium 10 Data Dive Tools Sit back, grab a coffee, and learn how to adjust your Amazon listings to suit international marketplaces.

Expanding To Different Amazon Marketplaces and The Local Leading Platforms... Jana Krekic joins me today to discuss some ideas around expansion to other marketplaces whilst expanding to Amazon alternatives to .com. Example, when you rollout it is worth looking at the leading player in the market to double down on your ROI. Rakuten, Zalando, Allegro, CDiscount and Wildberries are leading marketplaces in their own rights. Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

Today, we welcome the Amazon influencer dynamic duo, Jana Krekic and Lazar Zepinic, to give us a preview of their Sell and Scale Summit topics.

Join us this week to learn how to localize your Amazon products with Scott and Jana Krekic.

Paul Harvey joins me today for an interesting conversation... Amazon operators are in high demand due to the influx of aggregators. But most companies and aggregators are struggling to find good talent. The irony is that most Amazon sellers fail... but still know a lot more than the aggregator's without operational chops and would be an asset to any ecom business. Seller Sessions is now sold out! 10 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

This week on Inspired with Bell... This is a mindset show and the Pinterest info is at 58 mins if you want to start from there. Bio: Matt Parker is Co-Founder of Pinformative; a marketing ,e-Learning development agency that works with Pinterest and is dedicated to scaling brands from a multitude of marketplaces including Amazon, Ebay, Shopify & Etsy. Matt has worked with many well known blue-chip companies all over the World including clients such as Universal Studios and the BBC television in the UK and is Co-Director of multiple 7-figure brands. Having been in the ecommerce World for over 15 years, he has been involved with over 250 top selling items scaling across Ebay, Amazon and Woocommerce. Primarily, his background is in multimedia programming and UI interface design which he initially studied at the University Of Wales.     Seller Sessions is now sold out!   17 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 30BBW   Grab Tickets Now: https://brandedbywomen.com/    Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly,  Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/  Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

On Thursdays with Sharon, Sharon Even welcomes back Refael Elbaz CEO of Unicargo International Logistics to give us an update on the current Shipping & Logistics situation. We go over: * USTR Exclusion of 352 products from Trump tariffs - Can you get refunds on the tariffs paid, if so how and what you need to know. * Update on current Shipping Rates * Port Congestion Update - How many Vesicles at anchor, time it takes to pass customs currently, and our prediction of what is to come * China Lockdowns and how they have and are impacting shipping and logistics * Labor Union Negotiations - How this may impact the LA ports * Bidon ban on Russian oil and how this is impacting trucking and more. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

Brandon Nutter from Ampd joins me today to discuss external traffic and how that impacts on the store vs product page. Many of the results show a greater attribution for reduced ACoS and how best to set this up. We discuss products and user intent, how to plug the leaks and the copy on your Google Ads for a better yield. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

Make your Amazon account healthier – and more profitable – one ASIN at a time Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

This week on Inspired With Bell...   As a refugee from Kyiv (Ukraine), Regina was not born into an entrepreneurial family - but she did watch he parents work hard for their new life and opportunities. Deciding in her mid teens that a "normal" life was too boring for her, Regina has spent the last 35 years figuring out what she wants to be when she grows up. An expert at jumping out of planes and building the parachute on the way down, she has travelled the world, built businesses, spoken on stages, inspired others and is super passionate about not living with regrets. She may even tell you her 3 favourite places-in the world to visit - they may surprise you. Seller Sessions is now sold out! 20 tickets left for Branded By Women. Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

As supply chain gets more and more complicated, lockdowns in China keep popping up and sourcing from China continues to become harder, we as product developers have learned that allowing our businesses to be solely dependent on manufacturing in China is not an option anymore. Mexico is a great option for many reasons - but how can we find suppliers? On Thursdays with Sharon, Sharon shows how she has been able to find Mexican-based tradeshows, summits, manufacturers, logistics companies and much more using Linkedin!   Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/  Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly,  Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/  Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

In this new edition of my podcast, I talk with Jana Krekic from YLT translations about Amazon Listing Translations. We talk about why it's important to have your listings properly translated and why content is important to focus on. We also talk in a more general sense about the pros and cons of the Amazon marketplace and how to make it work for your business. Got an idea of someone you'd like to see interviewed on my show? Get in contact to suggest someone here: https://www.craigcampbellseo.com/contact-me/

Today Andy Arnott joins as we discuss some of the future possibilities for marketing on the cutting edge for Amazon sellers. The impact of AI on Marketing, Machine Learning and how to use in your business. How AI can improve your supply chain and why those that do use AI will have the upper hand. Andy started selling on Amazon in 2012 and hit 7 figures in sales within the first year of starting the business. Before starting his Amazon business, he worked for the US government in the aerospace industry & created a 7 figure mobile app software company. In 2015, he started an Amazon-related saas service to help sellers get reviews. Through his podcasting, coaching, & software has helped thousands of Amazon sellers grow their businesses. Today he's building a media network, and with his wife growing their real estate empire with long and short term rental properties. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today we take a look at what is going on for Amazon sellers inside the Ukraine the impact on their families and Amazon business. Today, Vitalii Khyzhniak joins me to gives us some insight on how things are going and the effects of those around him. Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner. Pinterest partner. He's obsessed with increasing profits for 7-9 figure brands selling on Amazon, helping them with building strong brands beyond the marketplace, finding the best CPA, and conversion. More ways to donate and help Ukraine: - https://helpukrainewin.org     The credible news sources to follow on the updates in English: - Telegram channel https://t.me/ukrainenowenglish  - https://www.eurointegration.com.ua/eng/; - https://www.economist.com/ukraine-crisis.   To contact someone from Ukraine directly, write to Profit Whales, they will help you: - https://profitwhales.com - dari@profitwhales.com -https://www.linkedin.com/company/profitwhales - https://www.facebook.com/profitwhales/    ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii More ways to donate and help Ukraine: - https://helpukrainewin.org     The credible news sources to follow on the updates in English: - Telegram channel https://t.me/ukrainenowenglish  - https://www.eurointegration.com.ua/eng/; - https://www.economist.com/ukraine-crisis.   To contact someone from Ukraine directly, write to Profit Whales, they will help you: - https://profitwhales.com - dari@profitwhales.com -https://www.linkedin.com/company/profitwhales - https://www.facebook.com/profitwhales/ 

Yev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks.   ___________________________________________________   Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________   Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii        

Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces. You can find them at... Instagram: https://www.instagram.com/ylt_translations/ Facebook: https://www.facebook.com/jana.krekic/ LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227 Website: https://ylt-translations.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products. On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called "Query Performance Dashboard" which should be launched within the coming months. Here is what Amazon says about the dashboard: The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards: The Search Catalog Performance Dashboard (out now in beta) will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning. The Query Performance Dashboard (not yet released) will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest.   ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Shelley started on Amazon in 2015 and one of the only people I know that sold two brands at the same time to two different aggregators. Two lots of discovery, two lots negotiations and double the stress. Whilst having help with the process using two different brokers both were over the line in a three month window. More info on Shelley and Scale For Etail https://www.facebook.com/groups/scaleforetail https://scaleforetail.com/upcoming-events/ ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan,  Sharon Even, and Izabela Hamilton  Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded.  Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly,  Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Steve Simonson returns to chat about the impact on metals, gas, oil and plastics from the current situation the world faces and those affect on both sides. Prices are increasing already in homes across many countries. Energy, people, materials and production are key drivers for brand owners across many product categories on Amazon. From internal circuit boards in electronics to plastics that account for many underpinned components that drive manufacturing.  ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan,  Sharon Even, and Izabela Hamilton  Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded.  Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly,  Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

On Thursdays with Sharon Even, Sharon welcomes a "not so typical" Amazon Seller who shares his story of building an assorted Snack Box company. Nick Neve is an Actor, Turned Subscription Box Seller, Turned Amazon Seller, Who has seen great success buying Niche Snacks Wholesale in the USA and creating different types of Snack Boxes under his brand in America on Amazon, Etsy and his own store. During this interview (which is a long one), Nick shares his story of struggling to make ends meet to how he came up with the idea of creating snack boxes, insight on how the operation works, Tips on how to reach out to wholesalers if you are interested in putting their products in your bundle/box, how being a "customer first" brand has helped him grow - and so much more.   ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Liran Hirschhorn returns to go in-depth on how he and his team using third party eye balls including running white listed ads against influencer profiles. Using a mixture of Hispey, MixMax, Upfluence (Free Chrome Experience) they dial in to get the maximum return. We discuss group buys on weekly stories over a month to maximise exposure (calculating eyes for each stories and expressed conversion rate)... And bartering for your budget requirements and never paying the ad rate card. The chat is mainly focusing on TikTok (18-25) and Instagram (25-34) which accounts for around 70% of the users on each platform. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Frankie Quiroz is a serial eCommerce brand genius who has successfully built 8-Figure Brands. Frankie is the Co-Founder of Tuned in Tokyo and Drip Creationz. Starting from rock bottom in a small town in Riverside, California; Frankie achieved acclaim by building his first 8-Figure Clothing Empire known as Tuned in Tokyo (the leader in automotive apparel and social media popular brand with over 1 million organic followers) in the summer of 2015. What started out as a dream has blossomed into a global business with a social network of 30 Million Followers and 30+ team members in a 32,000 square foot office. Drip Creationz is his latest venture where he decided to turn his younger sister's etsy hustle into a world recognize shoe customisation company. Drip Creationz sold $4.5 million worth of shoes its first year in business, grew from 0 - 1,000,000 organic followers, and has had over 1,500 influencers & celebrities post Drip Creationz on their social for free. As a brand genius, Frankie has successfully helped other 7-Figure & 8- Figure entrepreneurs strengthen their digital marketing strategy and eCommerce infrastructure. Aside from his own business ventures, Frankie is on a mission to inspire and empower a new generation of eCommerce entrepreneurs. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and etch out the incremental improvements? That is the topic of the day... ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Adam Hiest joins me today as we discuss the issues faced by sellers today, vs the last 7 years from the gold rush of 2015, the OGs of 2008 to 2014 and the cyles of change. We cover the game today at 10,000 feet the massive upside in selling your brand and how the multiples are on their way down from the peak of the last 6 months. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

This week on Inspired With Bell... Corinne Lebrun is an author, speaker, expressive artist and scholar. She is working on her Ph.D. in social psychology and works with companies as a management consultant and organizational psychology expert. She is also passionate about spiritual growth and creative expression and teaches individuals tools for staying connected to their soul while living fully in the world. Her book a Handbook for Badass Spiritual Warriors can be found on Amazon, her second book Infinity Within is scheduled to come out in early 2023. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Tim Jordan joins today as we chat about sourcing and production in Latin American. This does away with lead time on frieght and greatly reduced import taxes and in some cases you can land your stock into your 3PL in 36-72 hours. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative Selling on Amazon, and Physical products in general gets more complicated every year, never ending problems arise from costs of goods increasing to cost of advertising to saturation in markets etc … it's never ending. That's why when possible, avoiding certain mistakes in the first place and where possible could save you or make you thousands, and even be the make or break of your business. On Thursdays with Sharon - Sharon dives into the top mistakes she sees sellers Still making that really should be avoided in 2022, these tips and tricks are a must to look out for. ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Brandon returns to chat about scaling from 7 figures to 8 and is on beat to hit 25m this year. With the logistics situation still upside down, ToS tightening up and the rising costs of PPC. It shows that with creativity, edge, processes and the right people in the right seats there is still plenty to play for if you play the game right and execute. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

This week on Inspired with Bell... Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the E-Commerce space. With over 16 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms and protect her clients' interests. Her firm represents thousands of sellers worldwide and helps them with suspended listings/accounts as well as intellectual property protection and enforcement. Yael is also one of the co-founders of Fortunet (www.Fortunet.net), an investment banking firm focusing on the sale of medium and large Amazon businesses. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Work-Life Balance is something so many entrepreneurs struggle with, especially when both Life and Business can be so Dynamic. On Thursdays with Sharon today Sharon Talks about why taking care of yourself is so important to then be able to take care of your business. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today I do a run down of key Amazon Conferences to check out for 2022. I also run down key fringe parties at Prosper Show. We all know the power of networking and it is also to have a bit of fun outside of staring at our screens. Make sure you sign up our VIP party on Tuesday 5-8pm with me DJing, It is put on by Fortunet (Yael Cabilly) and sponsored by Carbon6, Getida, Nozzle, Clear Ads and Sellers Funding Sign up here for free>>>>https://fortunet.net/exit-another-day/ Upcoming Fringe Parties https://fbaprivatemarket.com/prosper-show-party-schedule/?fbclid=IwAR19IJ5KJoWxxELgyc5QC7mnPeLcVQez1_3OBjwJSz6zkmj6KY_P9G30Dh0 Upcoming Conferences in 2022 https://amzsummits.com/?s&event-category%5B0%5D=6&event-time ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

This week on Inspired with Bell...   Cara Sayer is an entrepreneur and the inventor of SnoozeShade, the world's bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn't find anything already on the market, so she decided to create that solution herself! Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents, won more than 70 awards and is recommended by the world's leading baby-sleep experts. Cara is passionate about teaching other small-business owners what she has learned, sharing the real ups and downs of running and growing a business in her signature straight-talking style ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Joe Reichsfeld is an Ecommerce Consultant with experience going back to before 2000. He has helped and worked with sellers of all sizes from 1-person shops up to Fortune 500 corporations. Joe focuses on helping sellers maximise the potential of the platforms they are on while diversifying and expanding their reach and dominance into other channels and markets. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

On Thursdays with Sharon today Sharon speaks about why tracking your market is so important for many reasons including: a. Understanding the Market Cap / Volume b. Potential of Market Share / Current Market Share c. Keeping on top of new competitors coming in and more. Sharon shows how using a marketing tracking tool can assist you with getting a birds-eye view of your niche and keeping on top of the market and market changes.   ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today I sit down with Brian Anderson the producer of leading Amazon conference The Prosper Show. You can use my discount code (this is not an affiliate code, just a discount passed onto you) - SPEAKDMCM10 Visit : https://prospershow.com/ In March many sellers will head to Vegas for a few days of networking, learning and partying. We will have a look on what is coming up at the 2022 show and understand some of the inner workings on the large scale conference meets trade show. Prosper Show is ideal for the established Amazon seller for learning how to make their business more profitable and for meeting leading solution and service providers that are eager help sellers scale their businesses more efficiently. We lead with education while also providing sellers with access to 100+ leading solution and service providers in the Amazon ecosystem. Accomplished Amazon sellers will benefit from Prosper's sessions that feature replicable best practices and structured and unstructured and networking opportunities. Customized to the needs of online sellers who want to improve their businesses on Amazon, this conference features multiple former Amazon insiders as well as CEOs and general managers from top Amazon marketplace solution providers. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Every time our clients get ready for sale we need to take at their objects and desired outcomes. Everyone wants to cut their PPC spend but there are many variables here that could have a negative impact on rankings and consistency of sales. Today I will go through a 4 point system that you can implement to make improvements to your bottom live and or, getting ready your Amazon PPC as part of your exit process.   ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Email Marketing With A Content Driven Perspective This week on Inspired With Bell... Chase Dimond is currently a Partner at Structured — a top e-commerce marketing agency, where he runs the email team. Since June of 2018, we've helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Today I fly solo to chat about migrating your Amazon PPC using Portfolios to manage. I often hear how sellers switch to software and say it blows up their account. Two points here, the seller is in control of the software and a massive part of it, is the sellers PPC chops and time they invest in the software. More importantly, your campaign history and the dead start and your ability to recover, if your new campaigns go sideways. I'll share some ways to avoid all of the above and get your transition done as smooth as possible. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

My guest today is Jana Krekic. Jana is the founder and CEO of YLT Translations, which helps Amazon sellers expand to all international markets - listing translations with keyword research. Today we are going to talk about amazon listings, translations, how to go to other marketplaces, and much more.   Link from the episode:  Interview with Yoni Mazor - https://www.youtube.com/watch?v=ZE1aKCXGuzA   Connect with Jana: LinkedIn - https://www.linkedin.com/in/jana-krekic Instagram - https://www.instagram.com/yannah85/ Facebook - https://www.facebook.com/jana.krekic Websites and Company Social Media: YLT Translations - https://ylt-translations.com/ Linkedin - https://www.linkedin.com/company/ylt-translations/ Instagram - https://www.instagram.com/ylt_translations/ Facebook - https://www.facebook.com/YltTranslations Twitter - https://twitter.com/ylttranslations   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM    DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney

Jana Krekic is a certified translator, international speaker, e-commerce consultant, and the Founder of YLT Translations, a seven-figure Amazon translation agency. Leading a team of 82 people, Jana helps sellers scale their businesses across different international marketplaces. She has five years of experience working with seven-figure to nine-figure Amazon sellers and has served as a translator for multiple companies.   In this episode… When you want to expand your Amazon brand internationally, it can be tempting to simply run your content through Google Translate to reach new audiences. However, Jana Krekic strongly advises against it, explaining that it could actually hurt your sales. So where can you turn to scale your brand across the globe? Through her company, YLT Translations, Jana is offering a solution far better than machine translation. Her team does more than translate your copy — they utilize keywords, take advantage of SEO, and localize content so that it reaches your desired audience every time. Now, Jana is here to share the strategies that can help you successfully expand beyond the US market. In this episode of the Quiet Light Podcast, Joe Valley is joined by Jana Krekic, the Founder of YLT Translations, to talk about why translation matters for your e-commerce brand. Jana shares the inspiration behind her translation company, how they help Amazon sellers increase sales internationally, and why keywords are a must when marketing across borders.

Today I am joined by Anthony Lee and McClain Warren to talk about the Canonical URL making changes outside of Seller Support and the loopholes with ToS. The ToS presents some interesting factors and depends on how you read it. If you compare what is written for US vs CA you will begin to understand some of the challenges pertaining to actual / perceived manipulator. We also chat about active and passive voice when it comes to copy. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

Olivia Jones spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. Last May she joined BRANDED, where she is a Director in the Acquisitions team responsible for the end-to-end sourcing and integration of UK-based brands and brands in the Beauty & Personal Care vertical. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

In today's episode, Yoni sat down with Jana Krekic - Founder & CEO of YLT Translations which is a 7-figure Amazon-dedicated translation agency helping sellers scale their businesses across different international marketplaces. Jana is a certified translator, international speaker, and e-commerce consultant. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. She was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. Now, she leads a fully-remote team of 80 people over at her company, YLT Translations. Topics covered: From corporate to entrepreneurship Growing a sizeable team and niching down Handling a fully remote and large dispersed team Company culture in remote companies ✨ Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/multiplymii-free-financial-planning-template ✨ Connect with us on social media: Yoni on LinkedIn - https://linkedin.com/in/yonkoz/ Successful Scales on LinkedIn - https://linkedin.com/company/successful-scales/ Instagram - https://instagram.com/successfulscales Facebook - https://facebook.com/successfulscales ✨ More about us: MultiplyMii Staffing - https://multiplymii.com Escala Consulting - https://weareescala.com Successful Scales Podcast - https://successfulscales.com ✨ Full video episodes are also uploaded on YouTube: Subscribe here: https://lnkd.in/gAuEXjS RESOURCES: YLT Translations is offering 15% off of all their services to all listeners of Successful Scales. Check them out here: https://ylt-translations.com/ Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset Connect with Global Wired Advisors here - https://globalwiredadvisors.com/

We've talked a lot recently about expanding your eCommerce business onto different platforms and into different countries, but now is the time to talk about translating your listing! Obviously, not every country speaks the same language, and Google Translate isn't always perfect. On this episode of Link Up Leaders, Francois and Lisa are sitting down with Jana Krekic to talk about Amazon Listing Translations and how this can help scale your eCommerce business! -- About Our Guest! Jana is a certified translator, international speaker, an eCommerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands eCommerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces. YLT is an Amazon dedicated translations agency with a team of over 60 Amazon experts that helps sellers expand to all international marketplaces. Learn more about YLT Translations at https://ylt-translations.com/ See an Amazon Seller's country of origin using the Cellar Extension https://www.thecellarextension.com/ -- Connect with our hosts Lisa and Francois on LinkedIn Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media! Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications! Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show! Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

In the Sellernomics Podcast Episode Jana Krekic of YLT Translations talks about How to Scale Your Amazon Business on New Marketplaces, What are the newest marketplaces on Amazon? Are there any new regulations when it comes to EU marketplaces? About Jana Krekic of YLT Translations - https://ylt-translations.com/ jana@ylt-translations.com Jana is a certified translator, international speaker, an e-commerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. #JanaKrekic #YLTTranslations

Jana Krekic of YLT Translations talks about How to Scale Your Amazon Business on New Marketplaces. Jana Krekic will also talk about What are the newest marketplaces on Amazon? Are there any new regulations when it comes to EU marketplaces?. #JanaKrekic #YLTTranslations About Jana Krekic of YLT Translations Jana is a certified translator, international speaker, an e-commerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces.

In this episode of the E-Commerce Expander Secrets podcast GEE CEO and host, Andy Hooper is joined by guest Jana Krekic of YLT Translations. Jana is a certified translator, international speaker, an e-commerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces.

On this episode Kris chats with Jana Krekic, the founder and CEO of YLT Translations. Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces. Make sure to subscribe to the podcast so that you are notified of new episodes!

Jana Krekic of YLT Translations talks about using translations to increase your Amazon international sales. Also covered in the interview with Jana Krekic: What are the top mistakes sellers make when expanding to international marketplaces. What do you think about the Amazon Launchpad program. What's your Amazon keyword strategy? Importance of localization - different marketplaces, different styles. How to start off right on the international Amazon marketplaces? New post-brexit regulations in terms of translations. Jana Krekic of YLT Translations - https://ylt-translations.com/ Jana is a certified translator, international speaker keynote speaker, an e-commerce consultant, and also the founder of a 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Recently the agency has partnered up with the fastest growing unicorn - Thrasio. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency that helps sellers scale their businesses across different international marketplaces. jana@ylt-translations.com About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.

Welcome to Lunch with Norm. We are joined by Founder of YLT Translations, Jana Krekic.  Jana is a certified translator, an e-commerce consultant, and also the founder of YLT Translations, very passionate about her work. She has had over 4 years of experience working with various 7 to 8-figure Amazon sellers. In this episode, we learn how to do scale your business on the international marketplace with help of listings. Jana goes over why spending the extra money on a good translator is worth it for your business. Jana also goes over the top mistakes sellers make when selling internationally! Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

Jana Krekic is an E-commerce business consulting expert and founder of YLT Translations. Jana helps sellers scale their businesses internationally and help with cross border selling. She also provides services to 7 figure sellers become 8 figure sellers through translations and keyword research inc flat-file creations Today, she will share her thoughts on the new Amazon marketplaces outside Europe.   You'll Learn: E-Commerce in the Czech Republic Amazon issues on the Czech Republic Why Amazon in Singapore is important Amazon in Brazil

Jana Krekic is an E-commerce business consulting expert and founder of YLT Translations. Jana helps sellers scale their businesses internationally and help with cross border selling. She also provides services to 7 figure sellers become 8 figure sellers through translations and keyword research inc flat-file creations Today, she will share her thoughts on the new Amazon marketplaces in Europe.   You'll Learn: What most clients selling in the Netherlands are not doing How Bol.com worked in Germany The E-Commerce culture in Sweden Amazon cultural mismatch How Poland excels in E-Commerce  

Jana Krekic is an E-commerce business consulting expert and founder of YLT Translations. Jana helps sellers scale their businesses internationally and help with cross border selling. She also provides services to 7 figure sellers become 8 figure sellers through translations and keyword research inc flat-file creations Today, she will share her thoughts about Amazon listing errors.   You'll Learn: Problems in using machine translations for listings Google translate on Google Sheets The ups and downs in using Keyword translations The disadvantages of changing your listings and PPC last minute Why understanding your local market is important Why you should never be out of stock How not to lose your ranking from the last 2 months The importance of timing and waiting for results Tips in making bullet points for your listings

Amazon Seller Insights, Episode #009: In this episode of Amazon Seller Insights, Jon speaks to Jana Krekic, founder of YLT Translations. She has had over four years of experience helping various 7-figure Amazon sellers connect with global marketplaces. Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for eight years, where she had gained a lot of experience with online businesses. She doesn't only lead the team of 42 people, but also wholly understands E-commerce and Amazon sellers. “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.” Listen now and subscribe! → https://spoti.fi/3fzI0r5 --- Send in a voice message: https://anchor.fm/zonguru/message

Jana Krekic from YLT Translations talks about mistakes Amazon sellers make when translating Amazon listings internationally. Jana Krekic also talks about amazon listing translations including the title, description, keywords, and Amazon PPC. We also discuss chatbot, Facebook, and google ad translations. Also covered in the interview; Biggest mistakes when translating listing to Amazon international marketplaces. What happens when words do not translate directly? Use of slang words when translating an amazon listing. What country do most USA sellers get amazon listing translated for? Is it expensive to get my amazon listing converted? What services do YLT Translations offer for Amazon sellers? What languages does YLT translate; DE, ES, FR, IT, UK, NL, JP, MX, TR, CA? Translations for Google AdWords, Facebook ads, and more. What about translating product packaging? Examples of big companies that failed with localization on different marketplaces? With technology getting better all the time do you feel that translation services might become obsolete? YLT Translations pricing structure. How many languages does Jana Krekic know? Which language was the hardest to learn? How did you become a certified translator? What did Jana Krekic do before starting YLT Translations? What is the process you go through to hire translators? About Jana Krekic - https://www.ylt-translations.com/ Jana is a certified translator and also the founder of YLT Translations, she is very passionate about her work. She has had over 4 years of experience with various 6-8 figure Amazon sellers. Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 43 people, but also completely understands E-commerce and Amazon sellers. “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.” About FeedbackWhiz - https://www.feedbackwhiz.com/ FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

This is a replay of a live webinar with Melissa Simonson, Jana Krekic and Athena Severi to talk about why there are few women speakers at ecommerce conferences. We talk about what conference organizers can do to attract more women, and how women can get more speaking gigs.  Episode highlights: Introductions and how did they start their own business Why is there a lack of women speakers at conferences What conference organizers can do to attract more women speakers What women can do to get more speaking opportunities  Reach out to the panelists: Melissa Simonson Jana Krekic Athena Severi  Join The Asian Seller community Facebook Group YouTube Meetup Telegram

E-commerce translation has a lot of nitty-gritty. Today Jana talks about the different tools that can help you in this journey. Keywords in image names No confirmation about keywords in images - may or may not get indexed. It's all about A-B testing.  Images in Enhanced Brand Content - in the name of the image, you can put in a keyword for ranking. The algorithm scans through the whole of listing and file names get scanned.  From followup emails, you don't need to worry about keywords for E-commerce translation.  Review from “painting marking”  - fix the colour of chair leg.  You may look at reviews, you may update the listing.  Responding to reviews, you SHOULD use keywords for E-commerce translation. Helium 10 has a nice tool “review downloader”  Packaging  You don't need to worry about keywords.  The clients usually have very strict instructions about packaging.  Messaging may be “jolly” or “strict/factual”.  It does depend on the category of E-commerce translation.  Some want some kind of word-play for E-commerce translation. Integrating keywords with native speakers Even people who grew up somewhere else and then moved - it may sound very weird otherwise.  You need somebody who has a language background as well.  To repeat long-tail keywords or not in listings? German listing with a long-tail keyword - one word was same, next one was different.  It was repeated about 30 times. The client asked, “why?”. That is different from repeating the same keywords. You want to be indexed for as many keywords as possible.  “Red mug” don't repeat. You can get indexed for 20-30 keywords per listing.   Backend search terms Don't repeat any of the keywords at all.  You can put together adjectives and related keywords eg: “running” with a travel mug.  Then the product can show up in “frequently bought together” Followup emails In Germany - a lot of people experiment with informal vs. Formal emails.  They split test what works best.  In French, Spanish, Italian market, more casual works fine on E-commerce translation.  If you're selling some kind of playful product, you can put rhymes etc. in.  The first name of the owner of the brand is nice. You obviously shouldn't ask for reviews.  Ads Used to do Facebook ads - last one maybe mid-2018. There are certain rules Short-form is very hard to express what the client wants.  Especially in German and French.  Ecommerce SEO translations  Title of the product with keywords   Easier to find good keywords  outside of Amazon  It's not so much a niche  Tools:  Semrush How clients use YLT? A lot of people just sell on an e-commerce site Also, do a lot of proofreading and correction.  A lot of people want to check their site.  A lot of clients use college students at $0.03 a word or Google translate.  You can just split-test one of your pages What's the process for translating an e-commerce site? Google SEO and Google ads. Chat Jana has chat - lots of people want to have real-time real person chat.  Almost every person who goes on chat sent an email and they closed a deal.  You could get someone for a $1 a minute!  Tawk.to - even if they don't have all the answers, send us an email and we'll get back to you.  Half a year ago, on contact form - link to calendly - a lot of people schedule a free call for 15 minutes.  They want to hear more about you.  That leads to closing the deal! Human contact is something everyone is striving for in this era of chatbots. Specialisation Jana just decided to be the best at what they do. They translate - they don't do PPC or product launch.  They are considering copywriting as a new service.  A lot of people who approached her in Prague liked the fact that they focus on translations.  Not “just another Amazon agency” - a lot of people like the specialisation. Deal for listeners

Translating Amazon listings is really a challenge. It's tempting to just use google translate, but will it really bring you the best outcome? Listings Regular E-commerce and Amazon  translation comparison Can't you just use google translate? Can't you use Fiverr translator for Translating Amazon listings? Even just a high-quality translator? A lot of YLT's clients have already had a translation done by someone on Fiverr. They can't just be regular translations. The style needs to be what the client wants. A lot of clients want to keep the story-telling. Localisation and keyword strategy placement and search terms on backends are critical in Translating Amazon listings. “Red travel mug” is a keyword - the algorithm isn't going to recognise the keyword and rank you for it. You need fresh keyword research “Please translate search terms”  - this is absolutely wrong! You can lose a lot of time and page rank because of CTR being low. Selling in new market, Amazon will give you a honeymoon period for a period. That is misleading.   If after a month, if you use the wrong search terms for Translating Amazon listings. Long-tail keywords are critical. Regular translator and Google Translate Emails, packaging etc. - anything non-keyword orientated. Google translate is getting a lot better. But it's risky to use for keyword research. If you put “faucet” in Google translate into Italian, you'll get something completely different - it's not a “faucet” ie tap You need the help of a native speaker. Sometimes it is just completely wrong. Sometimes it won't show the right product on Amazon. You must always type it into Amazon! Danish e-commerce example Spring in a couch - somebody just used google translate - the result meant “Spring” as in the season of the year! That can often happen - often you don't know if a translator is using Google translate unless you speak the language like a native. You need to hire a proofreader: translation it is very subjective so you need somebody else to check the work for Translating Amazon listings. Keyword research How do you deal with keyword research in different markets? Love to use Helium 10  2-3 ASINs to try free Sonar  gives some results - not as good as Helium10 Amz suggestion expander - Chrome extension H10 may not be good if it's unpopular among other sellers. Say travel mug - keywords  that come before and after this - decent long-tail keywords You don't get search volume. Long-tail keywords vs. Short tail keywords  - they mark it in red. Clients don't like repetition  - a lot of people send files First steps Find competitors Volume per month Their keywords Go to “Magnet” in H10  - basic keywords  you want to rank for Plus competitor keywords  (look at the title) If it's a popular product - look at 120-150 as a minimum result, 1000s is better Check Competitor ASINs Go to Cerebro  ”Get competitors”- 6-7 ASINS Get keywords   - get excel sheet (Advanced) Ranking competitors - at least 2 Search volume min. 150 - you get long-tail keywords Don't want single keywords High search volume with nobody ranking - you should include in your title - this happens quite a lot High traffic keywords  go into title if possible Minimum 3 keywords  in your title First 2 bullets  & description are critical If you have product description (not Enhanced Brand Content, EBC) put high traffic keywords in the beginning. That's important because on amazon app on phone, headline, description, bullets. Only issues are Mexican and Japanese markets Have to manually look at the competition Most tools don't work there. But Amz suggest expander works in Japan Amazon Launchpad Free services - “I don't know if it's any good” It's an automated translation - it's no better than Google Translate. It's expensive to hire good native translators.