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Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Steven Pope

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    • Jan 19, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 27m AVG DURATION
    • 329 EPISODES


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    Latest episodes from My Amazon Guy

    PPC AMA with SellerX Hannah Whitlock

    Play Episode Listen Later Jan 19, 2022 68:49

    Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin's newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.00:00 PPC AMA with SellerX Hannah Whitlock10:12 Introduction of guest: Hannah Whitlock10:26 What does SellerX do11:05 What is the best advertising strategy going into 2022 right now12:48 What is your preferred AMZ campaign structure14:27 What sort of bidding strategy should you be using on your PPC campaigns16:15 How accurate is the category conversion rate in Growth Opportunities17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch18:57 Why do you only recommend using exact and broad match in launching and not the phrase19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I've used bid calculators and now I'm getting no impressions at all25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher27:57 What is Broad Match modified campaigns28:33 When you are tasked to a PPC audit, what areas do you check31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales32:26 How many KWs would you include in a campaign32:56 Which strategy is best for high priced products35:36 How many target keywords do you include in one manual campaign36:06  B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords36:58 What a budget ratio should be, SP versus SB versus SD39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products43:05 What tip would you give for making a sponsored brands video convert well43:53 In your opinion, what is the most underrated Ad feature on AMZ44:05 Is there a PPC course available44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign45:37 What do you think about creating 4 auto campaigns for 4 different match types46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few centsSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope

    Play Episode Listen Later Jan 15, 2022 76:28

    myamazonguy.com/jobs if you want to work at MAG00:00 Amazon FBA Weekly Q&A with Steven Pope10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can11:34 How to choose which video will be the main next to the images13:26 How do we add the "From the Brand" content15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 202218:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs22:30 Do you recommend posting brand content on Tiktok for AMZ brands24:21 How can I get AMZ brand to sell well on Shopify25:25 Any company to use for AMZ Page Videos25:43 Do you recommend doing Email marketing for an AMZ brand26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website26:47 When you have fully optimized a client's listing, does your team ever go back and change the title or bullets? What's their process in doing so and finding new or missing KWs28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching31:19 How do you decide if Amazon DSP makes sense for one of your clients34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description35:58 How do you balance work and family life37:35 Any advice for managing inventory while selling seasonal products39:07 How competitor videos end up on my page, and how I can target competition40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales44:50 What do you use to report to your clients on the brand performance46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign47:20 What is your advice to increase the limit and improve the sell-through rate48:56 Do you know what paperwork is required to sell KN95 masks49:41 When would you create variation vs separate listing54:28 Can you put H10 to ask for reviews as Junglescout does54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that55:30 Do you recommend Pinterest marketing55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas59:20 How to connect with an AMZ rep59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in between1:01:00 How can I share my direct product link on social media for exSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    [Product Launch Guide] Amazon FBA 2022

    Play Episode Listen Later Jan 12, 2022 26:38

    00:00 [Product Launch Guide] Amazon FBA 202200:16 Should you go all-in on 1 item or moderate strategy launch 3 products at the same time01:12 Live sample items for discussion02:24 Why launching 3 products at the same time is problematic04:02 As an item increases in its velocity, the higher up it will leapfrog all of the KW rankings05:04 A thousand KW indexed in 30days is successful05:48 Free SEO guide: https://myamazonguy.com/search-term-optimization/07:40 Don't miss the crawlable text on your A+ content  09:33 Get in 500 words in your A+ content   11:08 To be findable you must Index for hundreds of KWs12:34 Advertising Logistics17:07 Basic checklist on the listing19:16 KW research using Helium1021:20 Live demo on KW research25:23 Stick with the product you understand the bestJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Reduce FBA Fees by 11% - Amazon Fee Calculator

    Play Episode Listen Later Jan 11, 2022 9:50

    Calculating Dimensional Weight https://docs.google.com/spreadsheets/d/1EhibaHbeUeyl6p07-tJ0FgpuZjtsunFe1m3uLul96hA/edit?usp=sharing00:00 How to Reduce FBA Fees by 11%00:13 AMZ FBA Fee increase00:48 AMZ FBA Formulas01:45 How to calculate dimensional weight05:12 Download your google sheet tracker06:20 Another thing to be aware of is the Storage Fees08:47 In-Stock Head StartDimensional weight since Amazon is basing the FBA fee off of item weight or dimensional weight whichever is greater - dimensional weight is easy to calculate but people just make it way too confusing - it's simply L x W x H = X  then divide X by 139 to get Y  then you round to the next whole LB (a lot of ppl miss this part) - this is the weight that is used to calculate the FBA fee if using dimensional weight - so how do we use this info? you work backward to figure out if you can reduce your FBA fee by shrinking your dimensions slightly.. for example, if you have a product that weighs 2-3lbs but has the dimensions 16 x 9 x 3, your dimensional weight is 3.11 lbs (16*9*3 = 432 / 139 = 3.11) and because of that .11 lbs of extra-dimensional weight, you're bumped up to 4 lbs and the next pricing tier from $5.79 to $6.43 or $.64 more per unit or an 11% increase in fees.. so what do you do?  you have to determine whether it's reasonable that you can shrink your dimensional weight to 3 lbs or less by slightly reducing your dimensions L x W x H to equal less than 417 (which is just 139 * 3).  If you can shave just 1 or 2 inches off like 15.9*8.9* 2.8 = 396 / 139 = 2.85 lbs = bumped up to 3 lbs, not 4 - note dimensional weight is a factor in calculating your storage fees too.NOTE: 18 x 14 x 8 is the Standard Size and if you exceed these dimensions, you're going to go into Small Oversized where the math is slightly differentSometimes people want to know when they sent in a particular sku last, how many units were shipped in, etc but they think the only way is to go through the FBA shipments and find the last shipment for that sku.. Much easier/faster doing this - Reports - Fulfillment - Under Inventory - Received Inventory - simply enter sku and filter to date range wanted and it will identify all of the FBA shipments into the FC for that particular skuHow to see your estimated monthly storage fees for next month.. Reports - Fulfillment - Manage Inventory Health - in one of the very far right columns it gives you this amount - Momstir's estimate for November is $3164 right now.This is a good thing to know especially right now in the 4th qtr. This report also tells you ways that you can reduce your storage fees by doing certain things.FBA fees: https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGWInventory Health Report: https://sellercentral.amazon.com/reportcentral/MANAGE_INVENTORY_HEALTH/1In stock head start: https://sellercentral.amazon.com/help/hub/reference/TBBP39NRMSMZK98Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. Support the show (https://www.paypal.com/paypalme/myamazonguy)

    Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question

    Play Episode Listen Later Jan 10, 2022 69:37

    00:00 Steven Pope Amazon FBA Weekly Q&A10:18 Updates on MAG website10:45 MAG PPC Jobs11:39 ASIN B09B4RFKZT, out of the adult category. They still won't let me advertise, saying the campaign is not compliant with Amazon Advertising's guidelines14:54 Recently seeing items showing up first in search with ''featured from our brands'' when it is clearly not amazons brand, for example, Hemp oil, how is that possible16:26 If I delete my ASIN in the UK marketplace, will that delete my listing in the US marketplace for the same ASIN17:29 How do I find every single KW and product targeting that I never used in a giant list? Which report will contain that18:40 We have a lot of KW and product targeting. How do you make sure you don't duplicate them when I build new campaigns when I optimize20:09 Is there a way to track w/c KWs and products a competitor is advertising on, and how much they are bidding? As well as their Ad spend to total sales ratio22:24 How long should it take for increasing the indexing for organic KWs once we do the A+ and backend23:41 What's one thing you're going to start, stop, continue doing in 2022 for your company26:27 Is there any way you will recommend to structure the images on the detail page, main+lifestyle+infographic or it will depend on the category and a product29:57 Is it possible to have reviews removed that are "Not a verified purchase"31:30 Should you get design patents on new products? Do most sellers sell w/o patents33:07 Do you create a new campaign every time you optimize PPC and throw all the profitable KWs/product targeting in them33:57 Customer always orders our product “A” via FBA. Now ordered product “B” by mistake. Returned product “B” and indicated she received the wrong item. AMZ gave us an NCX hit35:34 Sending a new product to AMZ in polybag no box, the product consists of several parts sold as Set (decoration paper for parties), So how Amazon will calculate FBA fees, storage fees for it36:59 What is the best way to protect my NEW product idea and design from someone to copy it and sell it on AMZ. I already have a trademark for it38:10​ If I will stop selling a variation of a product for a year is it better to "close" that ASIN or leave it in "inactive out of stock" status38:37 Can H10 ask for reviews from customers just like jungle scout38:53 Have you ever heard of Seller Support saying that they are not accepting applications when the category - backpacks - isn't gated or restricted39:45 I am launching a new product in a seasonal KW like the Mother's day gift. What's your advice and how can I control my TACOS in order not to take away all the profits my profit margin is 40%40:30 TIP OF THE DAY42:26 is AMZ all about good converting offer and proper ppcseo push for traffic43:10 Can we still put a customer satisfaction or full money back bullet point in our listing44:14 Link for TM filing44:24 What about the thickness/height, some units are thicker than others inside the polybag46:10 Can I register for US brand registry using UK pending TM46:49 What's the average conversion you expect to get when you launch a product w/ 0 reviews47:34 W/c email address (domain) should I be using when filing for a TM, brand, or company domain48:10 What can you do if suddenly your very first review is 3 stars or below48:18 How can we find clients48:49 Is it true to say that organic traffic converts better than PPC traffic49:46 Should I do AMZ live videos from my AMZ influencer account or from my AMZ brand account50:01 How do you deal w/ the PPC of low-profit margin products - like no space for a decent TACOSSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

    Play Episode Listen Later Jan 9, 2022 9:29

    00:00 What PPC rank should you be going for00:44 Showcase how you can look at your organic rank or PPC rank02:35 How to track Keywords03:21 Typically, it's slot 3 & 405:10 I'm already in the organic position 1-4, should I still be doing PPC08:24 You can do a nice video Ad placementJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    PPC AMA with Better AMS Destaney Wishon

    Play Episode Listen Later Jan 8, 2022 68:47

    00:00 PPC AMA with Better AMS Destaney Wishon10:00 Introduction of Destaney Wishon10:35 What does BetterAMS do11:00 Under Amazon Brand Analytics – are there any pages that you like to use to gather data to formulate campaign strategies? (Amazon Search Terms, Repeat Purchase, Market Basket, etc.)12:56 Which campaigns should you spend time/money on with a tight budget to get the most "bang for your buck"14:356 In the supplementary category, what is the best way to know the CRO and CvR of my competitors16:23 How do you decide bids? Is there a specific calculation that you do according to your targeted ACOS? Or is it just according to the bid suggestions provided by AMZ17:54 What data/criteria do you use to determine when to move a good performing KW into its own campaign19:22 What PPC strategy is best to launch new products in the gift set category21:18 How would you structure campaigns for launch when you have a product with a price higher than average on AMZ? Is there a specific strategy you will suggest or approach to take23:18 We have 450+ active campaigns. Is it time to use PPC automation tools like Helium1026:27 How did your PPC performance change year over year? What is the difference in CPCs and ACoS27:42 Will you suggest launching a campaign with minimal or 0 reviews and if you do is there any advice you can share on what to focus on or how to structure for possibly better performance30:07 How do you use the new budgeting tools in Amazon31:30 How can we check our organic orders on KWs we are targeting in PPC32:51 What is a good Acos for a non-Vitamin Supplements34:31 ​How much of my budget should be for good performing Ads/KWs and how much for research KWs35:33 I don't use phrase and broad targeting. Should I start doing and what to start with37:43 Does dayparting work (turning on & off your Ads at specific times of day)? Do you think Amazon will ever add that feature to advertising39:32 How do you use the CVR metric when optimizing bids? Because when you lower the bids, your placement decreases which help with the CPC but the CVR decreases which means the ACOS will stay the same40:46 We have a seasonal valentines day and mothers day product - what time frame would you recommend that we begin to push PPC on KWs for those holidays to get the best results41:51 I have 2 auto campaigns one with .39 cent bid and one with .45. I want to stop one of them both from performing well and making many sales. Which to stop or just reduce both budgets42:47 If the Amazon suggested bids are mostly $2 above, do you still add a 20% bid increase? Do you use fixed bids43:16 I am launching a new product in really seasonal KW. It's almost zero within a month, it becomes a 500000, and inside 30 days it's almost zero again. What's your advice for general strategy and launching44:33 How important are SB Headline Ads for purposes of scale46:41 How often do you change daily budgets47:12 We have products in a very competitive category (Toys & Games›Building Toys›Figures). We have to compete with Lego but we are a paperboard toy figure. What are the best campaigns keywords to compete50:05 I have 15 SKUs with several variations each. Approximately how much time each day or week should I spend on PPC management51:02 How do you check TACOS? Is it as a whole or per product51:38 What's the difference between CPA and OPA52:51 What bidding strategy (fixed bid?) would you use to launch a product that's unique in the sense it's a combination of product A and product B and we are the only one making this combo53:14 Keyword targeting or product targeting53:58 What is a good CVR for video ads? Do they generally perform better overall than other ad types & whySupport the show (https://www.paypal.com/paypalme/myamazonguy)

    LIVE Q&A: How to Master Images & AB Testing with PickFu

    Play Episode Listen Later Jan 7, 2022 81:39

    Anthony Cofrancesco of PickFu joins Steven Pope for a Live AMA! Get 50% off PickFu.com/myamazonguySee our LIVE test results:https://www.pickfu.com/results/ngkKMDq9V6-which-image-is-mosthttps://www.pickfu.com/results/X39rljffSb-which-two-images-inPickFu is your platform for gathering real-time insights from real consumers. Try it now! Since 2008, thousands of businesses have trusted PickFu for consumer research. View Pricing. Subscribe To Newsletter. Become An Affiliate.00:00 How to Master Images & AB Testing with PickFu10:00 Introduction of Anthony Cofrancesco10:42 50% off! pickfu.com/myamazonguy10:55 Why people should run an A/B test11:42 Sample of an A/B test12:27 How could I use an A/B test to take my game to the next level15:04 When doing AB test with PickFu for a potential product, Will other sellers/competitors see the results15:59 Sample of A/B testing the angle of the image16:51 ​How do you find your testers, pay your testers and can I target a specific audience such as Fishermen17:56 Tear Down Thursday by Anthony23:53 Is it possible to target price range on the adverting. In case customers filter price range then only my ad will show up24:49 What is your top 2 or top 3 test you want to run on a listing or main image to make an improvement26:13 How to run a PickFu test29:19 How long have you been doing PickFu testing29:30 How has the A/B testing game changed on Amazon n the last couple of years34:20 ASIN REVIEW: B072F6QR8442:18 ASIN REVIEW: B09FRVTQ7S48:48 ASIN REVIEW: B07MRJ25F9 with Live PickFu testing setup57:30 ASIN REVIEW: B00V2CJJWA1:11:35 PickFu test results for B07MRJ25F9 - https://www.pickfu.com/results/ngkKMDq9V6-which-image-is-most1:12:29 PickFu test results for B00V2CJJWA - https://www.pickfu.com/results/X39rljffSb-which-two-images-in1:15:55 ASIN REVIEW: B09CZ8NYX9Support the show (https://www.paypal.com/paypalme/myamazonguy)

    Amazon FBM Shipping Settings - Select UPS USPS FedEx Settings

    Play Episode Listen Later Jan 5, 2022 1:51

    Configure shipping here https://sellercentral.amazon.com/sbr/template?request=%7B%22templateId%22%3A%22legacy-template-id%22%2C%22action%22%3A%22edit%22%7D00:00 Amazon FBM Shipping Settings00:14 How to fulfill FBM orders through USPS onlyHi everyone! I have a brand that would like to only fulfill FBM orders through USPS. Is it possible to have USPS as the only shipping carrier option? If yes, are there any consequences/risks associated with doing this? Yes, you can use an automated shipping template and deselect all of the carriers except USPS. The only downside is that the delivery costs might be higher or it may affect the delivery date displayed on the listing since only once carrier service will be availableJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon FBA Product Review Generation Strategy in 2022

    Play Episode Listen Later Jan 4, 2022 17:03

    Product inserts to generate user images are highly recommended going into 2022 for your Amazon FBA growth strategies.00:00 Amazon FBA Product Review Generation Strategy in 202200:18 The 1st strategy we used00:49 Request A Review Button02:31 Product Insert Review Generation03:56 Amazon Rampant Clamp Downs05:39 What you need to do going into 202206:15 What you should do instead07:31 Spend money on PPC08:16 You can launch an item w/o review generation ahead08:26 Your magic number of reviews11:29 Change your product insert strategy to an incentive to engage your brand13:34 The Amazon Social Posts16:12 User engagement generation is the future of product review generationJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,product review,review gen,review generation,5 stars,1 star,how to get more product reviews,fba product reviews,order generation,engagements,product inserts✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    [Amazon NEWS] Removal of Questions & Answers Link from Top of PDP

    Play Episode Listen Later Jan 3, 2022 2:44

    You might start noticing the Answered Questions Link disappeared from next to the reviews/ratings at the top..We were trying to troubleshoot this for a client and found out from SS that"I would like to inform you that the number of answered questions link has been discontinued certain categories.Furniture, home, Home improvement, kitchen, lawn & garden, pets, art & craft. Also, all of Hardlines no longer have the link.As your ASIN is in the Home category so it does not have the link anymore."00:00 Amazon Questions & Answers Link00:26 Amazon is removing the link from the PDP00:57 You can still find the Questions and Answers on the PDP01:16 Cool tip on how to access it directly01:58 Another cool tool, bagels.ioIt might not be impacting every single listing just yet but I just checked some pet food https://www.amazon.com/dp/B01LNB6SKU and this sku with 87 answered questions also no longer has that link next to the reviews/ratingsI presume the primary issue is that it's not there for customers who may use it - but if we ever needed to link directly to the Q&A section of a PDP, we can still do so by adding #Ask to the end of the URL like this: https://www.amazon.com/dp/B01LNB6SKU#AskEven works on PDPs that don't have that link at the top anymore.The # thing works on pretty much works on almost every website and web page. Basically every element on a web page has a name/id, and you can tell your web browser to jump straight to that part of the page by adding #ElementName at the end of the URL :magic_wand:Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguySupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Amazon FBA Weekly Q&A - Ask Any Question with Jason Mastromatteo

    Play Episode Listen Later Jan 2, 2022 53:07

    00:00 Amazon FBA Weekly Q&A09:56 It's Jason Mastromatteo stepping in for Steven Pope10:22 What I need to do to optimize my auto campaign. ACOS was 40%, but is now 200%. Where should I start to optimize? Which report to look at?11:23 How often should I optimize my PPC campaigns overall11:44 Can you please walk us through your process of campaign optimization12:26 Can anyone copy and sell my PL design on AMZ if it's not patented in USA? Doesn't brand registry take care of it as infringement even if it's not patent14:53 My listing was marked as adult and can't advertise. ASIN B09B4RSDMD17:54 Customer receiving the wrong item. When they email through my website I refund them and send one MCF. I tried to test buy and they send me a wrong item. I already returned the item to AMZ for replacement, and the replacement is still a wrong item19:50 Do you know w way to do a ASIN bulk upload for videos instead of adding them one by one20:36 Years ago we had Amazon link two seller central accounts together (separate brands) to be accessed by one email address. Now support tells us it's impossible to unlink them22:06 ​I need to find a person or a company that can help me produce a professional Amazon Live. Split screens, text overlays, image inserts, etc.23:55  I created a new parent and titled it Dinosaurs. Put my 3 dino gnomes in it. Does that parent title get any SEO juice? Should I replace Dinosaurs with a real title24:36 I had a temp inventory increase so I created multiple shipment plans with ship date between Jan to June. I read that Amazon closes shipment after 90 days Does 90 days begin after ship date25:46 I'm concerned that If the 90 days begins from the day I create shipment which was yesterday than will shipment I created with ship date after March be closed26:09 What is the best niche for 202226:57 I have a new account with PPC naming associations that make no sense. I want to blow everything up and start new. What's the best practices for moving old PPC campaigns ( 50 plus keywords) to New campaigns (10 keywords per campaign Max)29:09 So anyone can just copy the product and just put on brand name and sell same product in own listing30:29 If I move some of my products from first brand registry to second brand registry on the same account will product reviews be effected? How will adding a second brand registry effect inventory limit32:54 How to find product in UAE33:47 DId everyone see advertising sales drop through 23rd Dec to 29th December34:28 Creating a new listing under a specific category and amazon changed it to a different category. Couldn't change it under edit listing as that option is grayed36:00 Can you please tell me the difference between using Amazon Search Term - Search Frequency Rank & Jungle Scout's Keyword Scout - 30-day Search volume (exact)? The numbers are quite different37:44 What are the strategies for those Products which has very low number of KWs41:22 Can you give a small brief about AMZ dropshipping44:06 Few days before, amazon stopped cutting the sold balance from my PPC and they stopped my ppc. So when I check my campaign manager, it says 'payment failure45:08 What's a good ACOS for supplements46:23 What should I add in backend search terms during 1st phase. Should I add highly relevant KWs & Spanish words then follow pink words technique at 2nd phase50:30 If you have to launch a product, what will be yours in 2022Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Support the show (https://www.paypal.com/paypalme/myamazonguy)

    Parentage Troubleshooting - Images Same Across Child - Solved: Default Parent Model vs Child Model

    Play Episode Listen Later Dec 29, 2021 3:44

    Default Parent Model (DPM) - When an ASIN is under a DPM model then the information for the parent ASIN would be reflected on the detail page for all child ASINs under that variation.Default Child Model (DCM) - Under a DCM model the detail page reflects the information for that particular child ASIN and not the parent.00:00 Why images in the parentage are the same?00:36 There are only certain types of parentages that will have unique images between them01:23 Difference between Default Parent Model and Default Child Model02:33 What to do if you are stuck in DPM?Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    PPC: Strikezone Keywords Tutorial - Amazon Seller Central

    Play Episode Listen Later Dec 28, 2021 4:34

    This is a broad question and everything helps.If your trying to scale an account, what's a few strategies you guys use to find new targets?Scenario for prospective:You've got your top 10 competitors, you've set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?Our ppc team has co-opted @Steven Pope's seo strategy for just that purpose on ppc (broadening search)Identify the keywords your product currently organically ranks for 10/20-50. Within that filtersort for highest volume, highest relevancy terms (edited) use the best 5-10 (depending on specific data points) as new kw campaign(s) to tryalso goes without saying you should be reviewing the STRs from any current campaigns where they exist00:00 Strikezone Keywords Tutorial00:41 Demo01:15 Use any AMZ click data tool, for this instance Helium 10Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Troubleshooting Tip for Yanked Listings - Determine Why a Listing is Not Displaying - ASIN

    Play Episode Listen Later Dec 27, 2021 2:00

    Check the widget here: https://sellercentral.amazon.com/help/hub?ref=headerTroubleshooting Tip for Yanked Listings - Determine Why a Listing is Not Displaying - ASIN00:00 Troubleshooting Tip for Yanked Listings00:48 Determine why a listing is not displayingJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo

    Play Episode Listen Later Dec 26, 2021 62:24

    00:00 Amazon FBA Weekly Q&A09:55 Jason Mastrometteo filling in for Steven Pope10:12 Amazon GOOD NEWS!11:20 Customer support says if I update the parent title it will appear the same for all of the children12:27 Is there a way of finding what a competitor is spending on AMZ AdWords14:00 How long do you have to sell at a higher price to qualify for the strikeout price15:29 How do you do your planning for the new year? What factors do you consider for each client16:45 Would you consider lightning deals for Jan - New Years' resolution-type products? How are you looking at promotions w/ restock limits post Christmas17:35 I see that my product will not be the buy box featured offer when someone has a lower price anywhere on the internet. One exception seems to be eBay. Is eBay not scanned by AMZ for the lowest price18:18 My ads for November show I got 1000 clicks but my total account in the business report says I had 780 page views only18:56 I am not able to add any new variation as Amazon keeps giving category errors whereas the node is absolutely correct as per Browse Tree Guide20:54 As a beginner, once you have an idea for a product, how would you go about validating if this is a product you want to pursue and sell on Amazon23:11 If you were to start all over again, would you do Amazon right now. If yes, why? If not, why24:11 What kind of realistic profit margins and growth would you expect in the first year? How about after 3 years25:09 Amazon mislabeled some of my inventory and I had to create a removal order. Can I send back those products with the correct Amazon labeled stickers, or do I need to apply new stickers25:29 In a nutshell, how did you get that new dog product (that Steven posted on Youtube) to rank so good in 30 days? outside traffic? PPC? Giveaways26:35 If I have 5 variations of a product then if run PPC on parent ASIN, do all variations will rank26:56 What if the difference between the AMZ vine program and AMZ early review program28:51 Why we do keyword indexing30:00 Text in A+ content indexed by amazon30:51 What can I do if I get patent strike by my competitor31:36 Is there any specific order a title must be in for SEO optimization33:14 How should I give away the newly launched product and Does Helium CPR are 100% correct34:22 Just started selling a couple of months ago so this is my first Christmas. I'm expecting that sales will be down on Christmas eve and Christmas. Is that accurate35:44 What's the best way to create a Parent-Child listing? We sell clothing and always run into issues where Amazon separates child from Parent Listing again and again37:11 ​Should I write 0 density keywords in the title? how many 0 title density keywords we can write in the title37:21 What is the best Strategy nowadays for Inventory Planning38:11 How can we Change our Category40:26 Which one is better in terms of spending Ad budget, to have a wide range product portfolio or limited product portfolio40:59 What to do if a product is patented41:35 My PPC ACOS sometimes is going too high. What campaign would you recommend to turn off AUTO MANUAL42:23 How to resolve PPC dashboard not synchronize with Sales Dashboard sales43:21 how to know the remaining inventory of child listings(variations)43:52 how many units we can send to FBA as a new seller44:29 We have an FBM store with 18 sales for PPC while 5 sales only in the business report sales dashboard45:15 Can we go rely on a 1-year-old supplier on Alibaba with 0 diamond45:29 Why the bid is increased for the branded keywords in season(search is same as previous)Support the show (https://www.paypal.com/paypalme/myamazonguy)

    Ebay File Exchange - How to Add & Edit Listings in Bulk via Excel Template Upload

    Play Episode Listen Later Dec 25, 2021 13:55

    00:00 Uploading inventory file on Ebay00:10 Ebay Business Policies01:08 How to create new policy02:08 File Exchange Basic Template Instructions03:00 US New Structure03:14 Ebay File Exchange03:52 Generating the template12:46 Download the flat file in .csv format12:55 How to upload the flat fileJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinEbay File Exchange FAQ: https://pages.ebay.com/file_exchange/SMP_faq.html?id=1Ebay File Exchange Template Guide: https://pics.ebay.com/aw/pics/pdf/us/file_exchange/File_Exchange_Basic_Template_Mini_Guide.pdfEbay US New Structure Oct 2020: https://ir.ebaystatic.com/pictures/aw/pics/catchanges/2020/US_New_Structure_Oct2020.pdfAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Fix Anything Amazon Vendor Central - Push Changes Through with the Item Maintenance Form

    Play Episode Listen Later Dec 24, 2021 3:41

    00:00 How to Fix Anything Amazon Vendor Central 00:23 The Item Maintenance Form00:53 How to fill up the item maintenance form02:05 How to submit the item maintenance formJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Bulk Update Handling Time, Price, & Quantity - Amazon Seller Central - Price & Quantity File

    Play Episode Listen Later Dec 23, 2021 4:10

    00:00 How to Bulk Update Handling Time, Price, & Quantity00:38 How to download the inventory flat file01:31 How to fill up the inventory file02:42 How to upload the inventory file03:14 FIle to be uploaded should be on Text (tab delimited) formatJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon's IPI FBA VTR ODR NCX Formulas Revealed

    Play Episode Listen Later Dec 22, 2021 2:31

    00:00 Amazon Formulas00:31 What are the different equations and formulas for AmazonJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Use the Amazon New Version Widget - Amazon Seller Central

    Play Episode Listen Later Dec 21, 2021 2:42

    00:00 What is the new version widget00:16 Where in the detail page is this new widget00:32 How to add or remove new model link on detail pageJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Start Selling Amazon FBA (2022) Steven Pope Weekly Q&A - Ask Any Seller Central Question

    Play Episode Listen Later Dec 20, 2021 73:12

    00:00 How to Start Selling Amazon FBA (2022)10:59 What is your top advice for beginner seller in choosing product to sell12:45 If you had to do Amazon FBA all over again as a beginner, what would you do? What goals you set for the first 6-12 months of being a beginner seller15:04 Do I need to do trademark and brand registry before launching the first product15:58 Is your company a part of the Amazon IP Accelerator program17:41 Who do you use for your YT thumbnails? They are on fire18:17 Do you have a recommendation for an app that tracks real-time FBA profits19:07 For FBA, would Amazon ever pick and scan an item with an FNSKU label that doesn't belong to the bin20:15 What are your best practices for using Amazon posts21:33 What are your best practices for using Amazon Live22:21 How do you forecast sales for a new brand that signs up with MAG24:17 I have to pay $10-25 to ship FBM, customer picked free standard shipping. Does this have to do w/ the new Shipping Setting Automation by Amazon26:47 Do you help brands w/ generating reviews27:20 I just launched 2 gift set w/o any reviews 4 days ago, in the pamper gift category AMZ UK. I'm doing PPC but the budget lasts me until midday. 1 manual and 1 automatic campaign30:33 I know it's quite expensive during this time of the year, but is it worth increasing the budgets30:40 Any strategy to survive in AMZ dominant niche31:04 What would the average net profit margin be for your clients32:34 If my sales are $100,000/mo on AMZ, what sales numbers should I expect if I start selling on Walmart33:29 I understand that CTR and conversion rates can vary depending on the category and other factors, but for supplements in general can I use a benchmark of 0.3% for CTR and 10-20% for CvR35:13 Should the concept of CTR and conversion rates be different for PPC vs SEO37:47 I'm launching a new candle holder that can be sold in 4 groups of KWs (candle holder, gifts, cool stuff, decor) statistically, w/c groups should I target first38:48 Did you sell any of your brands before, and what are your thoughts on selling brands40:20 Does AMZ prefer low priced items if the quality is ok42:56 I've been receiving global reviews even though our item is only sold in the US43:49 Do you prefer coupons or strike thru pricing or a combination of the two? How do you decide what to use for each client45:50 Having an IP issue and a competitor removed my selling rights to my main product46:54 Is AMZ market giving the best for low price high sales velocity products47:08 How to know the monthly revenue of a product in Saudi Arabia47:17 What would be your best suggestion when we got out of stock48:06 What advertising campaign structure would you recommend48:50 I'm getting only organic sales not getting any sales on ads49:02 How much time does a Private Label product takes to give profit in the UK for stationery and office product w/ the price of 12.9949:30 What AMZ advertising campaign would you recommend between deal voucher prime exclusive49:39 I'm getting 5461 error while creating a new product. I tried the same barcode on another seller account (brand registered) it worked50:36 Regarding Subscribe and Save option on the detail page is something that comes from AMZ or seller can sign up for it51:16 I'm trying to create a storefront for my business, but after I hit submit I'm getting a lot of "not eligible) flags for my categories 52:11 Buy Box wins percentage on seller central dashboard fluctuating wildly; in the morning it is different and later in the day it is different53:11 How much inventory we can store in FBA as a new sellerSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Welcome to My Amazon Guy's weekly Q&A!

    Play Episode Listen Later Dec 17, 2021 77:56

    00:00 Welcome to My Amazon Guy's weekly Q&A!09:54 Jason Mastromatteo stepping in for Steven Pope10:23 Been trying to launch my products on AMZ but it is suppressed due to requiring approval to sell, but already got the approval to sell12:43 I'm working with your MAG team on resurrecting our UK listing for 2 months now. It was hijacked, rebranded to their name (despite the fact we have a brand registry)14:04 Will AMZ really destroy the products on the day it says it would14:37 Do you have a recommendation for an app that tracks real-time FBA profits15:06 For FBA, would AMZ ever pick and scan an item w/ an FNSKU label that doesn't belong to the bin16:11 Any experience w/ kindle direct publishing or do you manage any clients w/ this16:22 When uploading A+ content to ASINs, do I have to do it each child w/in a variation, or can I apply to the parent and content goes through the entire family16:56 What do you use to create your thumbnail graphics for your videos17:06 I have BR on a brand and one item has multiple pages of the same exact product. How can I merge them all together into 1 page18:52 I have a brand that is BR and someone added his listing to my variation page and he changed the name of all pages to match his brand and he is also BR. How can I get AMZ to change back the name19:48 We had someone running our AMZ store and she didn't register all our products. Our top selling products are registered to another person who puts them in the wrong categories and target audience21:17 I tried to add a VA to my AMZ UK account and when I try to grant permissions, AMZ is asking to upload ID, can I give the same ID as my original account22:00 Does it pay to use for AMZ CA and UK Payoneer to receive the AMZ payments instead of direct from AMZ22:43 What is a good click-thru-rate % and conversion rate % for a sponsored brand video campaign aad in the supplement category24:09 I'm having an IP infringement case against my top seller. I didn't get any email from AMZ about it at all. They denied our appeal twice.26:47 You got me my TM BR months ago, super fast! How do I find the status if it is "stuck" or was denied28:30 How does a brand become a sourcing partner for AMZ Brands29:08 What's a good rate to pay a Philippines VA who will look after my whole AMZ account29:42 I have already sent my gift set to AMZ today. For shower steamers, should I have added the expiry date on the outer gift box and the outer carton30:50 Is 450 a low IPI score? What should I be aiming for31:55 What to do with seasonal FBA items32:26 What's the max number of products you went enter in a product targeting campaign? What's the max number of KWs you would enter for a manual campaign33:06 PHase 2 of SEO (Matriculation) is a bit confusing when going over that, is it just removing KWs that don't work or removing pink words that are not being ranked33:53 I have a product that is getting no love on AMZ, yet sells on other platforms35:25 I have 100 products, all are linked to my brand except for one product, what is your checklist to debug why the product doesn't link to my brand, ASIN: B07BD4M5KZ36:29 AMZ lost some of my inventory. Don't know how to provide what they are asking for37:46 Should I allow Amazon to buy my products locally and sell them globally, is there any risk38:43 How to check if my product is flagged as an adult product41:54 I'm getting out of stock and local sourcing is not possible due to the peak of Q443:43 Does AMZ charge the credit card automatically for the PPC if there is not enough money in the account balance44:00 I have a variation listing with 3 colors. I want to add a variation of different quantities. Do I have to use a flat-file for thisSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    FBA Product Researchers BEWARE of this Data Bug - Ask Steven Pope Any Amazon Question

    Play Episode Listen Later Dec 12, 2021 69:50

    00:00 Welcome to My Amazon Guy weekly Q&A11:09 How do some of these Chinese companies sell items for so cheap12:43 I like the information Sellics provides, but too expensive. Any other options? Is there a way to obtain campaign "benchmark"14:52 I often get postcards that say leave a review for a refund or a free gift16:07 My 3PL sent in the wrong box of products, what happens now? Will AMZ send out the products even though the FNSKU stickers will indicate a different product17:02 Why aren't my KEP product features points not showing17:30 How do you phrase in your ticket for a brand name change19:02 What can I do to mitigate returns/bad reviews20:45  Any ad types when we can target shoppers who bought our competitors' SKUs22:20 The "current balance" field in the AMZ Seller App, is that with or without PPC spending23:11 Helium10 X-ray is showing that a competitive SKU w/ a few variants all have about the same revenue. Is that review the total of all the variants or is each variant truly making about the same27:37 I see some listings have multiple videos as their 7th image on their lists. How is that achieve27:54 In a refund notice from AMZ, "initiated a refund in the amount of USD 1.01" Why would it be such a low amount of refund, when my product sells for $25. Another refund notice says the return reason is a general adjustment28:52 Can you share w/ us your ACOS and TACOS for your Age of Sage best sellers30:33 Can I add a virtual bundle SKU to a comparison table in A+ content  31:43 What specific things do you focus on in year 2 planning w/ a client32:59 Is it ok trying to upscale the product on another product's A+ content. It's a bundle for the main product34:37 How to optimize Alt text in A+36:09 Does AMZ consider unverified start rating/review valid36:38 I don't think my product would be a good fit for vine, very niche. What's the best way to approach getting early reviews37:29 Usine name brand name items in a bundle w/ your own private label item, any issues w/ using the brand names in the titles, bullets, backend38:54 Launching soon, should I worry about competitors leaving negative reviews on my new product? What can I do to protect myself39:46 Does not having a patent or TM sealed but only filed affect what an aggregator will pay for your company40:03 How did you decide on what supplements & cough drop to buy on AMZ40:55 What's the minimum profit margin for product to work with it41:35 What should our strategy be for Christmas43:56 What is your current view on using "gift" in title and listing in general44:45 Can I get the full category listings to be sent to me in Excel instead of .txt44:45 How do I join the community45:24 Why aren't the features of my key product showing on my product page45:43 Last week I had an AMZ Rep email me and ask if wanted more inventory space46:18 AMZ removed our FBM possibly because of the low Valid Tracking Rate. 3 of 15 our tracking numbers were not recognized as correct by AMZ46:35 What do you think is the best strategy to scale your business in the holiday season47:39 When do you create a variation for a product and also a single listing. How can a vendor upload country-specific images48:25 Newest updates you could share from AMZ, policy changes, black hat tactics now that used to be not, etc49:33 Can I sell a branded product AMZ is already selling49:50 An AMZ guru is promoting their "FB course group" to buy each other products to exchange reviews on their products, will they get shut down for this50:28 If AMZ ask a customer to keep a product due to their mistake w/ shipping and slightly damaging the outer box, then refund that customer, will AMZ reimburse me, or have I lSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Amazon FBA Launch Tip: Release Date How to Tutorial

    Play Episode Listen Later Dec 11, 2021 3:01

    00:00 Amazon FBA Launch Tip00:07 Why do you need to set both release and launch date00:49 How to set both release and launch date01:22 Difference between the launch date and release dateJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Top 5 ASIN Troubleshooting Hacks - Suppressions | Yanks | Suspensions

    Play Episode Listen Later Dec 10, 2021 4:25

    If a product is search suppressed, you can see it by searching the ASIN on amazon.com. Then, it is possible that the ASIN is missing the browse node. SC ticketing solves the problem.Remove medical, prohibited claims from the listing as well as A+ content. ( I used to forget to check A+) Title Description Bullet Points Search Terms A+ ContentAppeal: Product Condition Complaint - Used Sold as NewRead “Performance Notification” thoroughly.Touch upon every point in it in your appeal.Cite the Amazon policy regarding this in your submission as read.Have to have an invoice.00:00 Top 5 ASIN Troubleshooting Hacks00:13 ASIN missing the browse node01:04 Restricted Product Policy Violation02:47 Product Condition ComplainJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Diving Deep on Amazon Seller Data, Live Q&A with Joe Hogg & Steven Pope

    Play Episode Listen Later Dec 9, 2021 50:54

    Download a report on all the aggregators https://myamazonguy.com/amazon-aggregators-a-profile-of-risk-and-return-from-the-digital-frontier/Sell to an aggregator at amazonaggreagtors.com (To find the right one)Prior to founding Global Wired Advisors with Jason Somerville, Chris Bodnar, and Chris Shipferling, Joe was the global head of funding for Wells Fargo's trading and investment banking division, Wells Fargo Securities. There, he oversaw the daily financing of $110 Billion of broker-dealer assets, and between $25 Billion and $40 Billion of additional capital market's deal flow annually across all industry verticals. Prior to joining Wells Fargo, Joe managed the Structured Finance desk at Deutsche Bank where he was responsible for building structured derivative solutions for bank clients and hedging interest rate and equity market exposure. Joe began his career on the floor of the Chicago Mercantile Exchange where he traded foreign exchange and interest futures for some of the world's largest investment banks.He has an undergraduate degree in Finance from Virginia Tech and has completed graduate work at the University of Chicago in Quantitative Finance. Joe is also a GARP-certified Financial Risk Manager and a member of the International Association of Financial Engineers.00:00 Diving Deep on Amazon Seller Data10:24 Introduction of guests: Joe Hogg and Rob Salmon11:45 Amazon Aggregators: A Profile of Risk and Return from the Digital Frontier15:21 What are people observations over the weekend (Black Friday/Cyber Monday)17:25 The aggregators are all trying to exit first before the money drys up21:20 Favorite page/particular exhibit on the report22:40 Why Walmart hasn't caught up27:12 Do you think there are enough 3rd party sellers that fit the criteria most aggregators are looking for? Sales treated than 500K a year? I don't see there being enough brands for all these aggregators29:23 How many total brands sold to aggregators33:02 China direct-to-consumer analysis in the report24:51 Can you give an example of an aggregator going direct B2C - does that acquiring the manufacturer/supplier?36:34 New stats on amazonaggregators.com41:32 There are even bigger players that are gonna come in42:58 Would you ever reach out to an aggregator or wait for them to find you?43:54 Why all should use Global Wired instead of going directly to an aggregator47:29 What's your idea that aggregators and big companies are narrowing the path for small PL sellers?#amazonaggreagtors #globalwiredadvisors #joehoggSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Amazon FBA 2022 Product Sourcing Research Tutorial

    Play Episode Listen Later Dec 8, 2021 10:13

    sellercentral.amazon.com/selection/new-products#sourcing00:00 Product Sourcing Research Tutorial00:15 Product opportunity explorer02:01 Advance Research05:26 Opportunity Score05:55 CAUTION: Everybody gets the same data set to work with06:25 Your data set is customized based on what your account already carries08:03 You can export it to excel10:01 We got Helium10 50% discountJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Grow FBA Sales on Amazon into 2022

    Play Episode Listen Later Dec 7, 2021 5:04

    Hire My Amazon Guy to grow your sales: https://myamazonguy.com/00:00 Best techniques to increase sales quickly on SC00:47 You need to do everything in your power to grow traffic and conversion01:21 Do you have 500 words of copy in your A+ content    01:59 Make sure you got 100 characters of Alt-text02:12 Conversion rates need to be improved03:44 Catalog Merchandising 04:39 Book a coaching callJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon FBA Growth Opportunties - FAST Seller Growth

    Play Episode Listen Later Dec 6, 2021 5:20

    Click here: https://sellercentral.amazon.com/grow00:00 Amazon FBA Growth Opportunities00:08 Growth Opportunities tab00:31 Increase Subscribe and Save Funding01:12 How to increase the fund02:08 Other opportunities on your catalog03:19 4 jobs of an E-commerce sellerJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Black Friday Doubled My Conversion Rate to 43%!

    Play Episode Listen Later Dec 5, 2021 0:50

    Check your Conversion Rate here: https://sellercentral.amazon.com/pricing/health/ref=xx_xx_dnav_xx #shorts00:00 How are your Black Friday sales00:11 Under 20% conversion rate00:21 Up to 43% on Black FridayJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Competency Based Hiring - My Amazon Guy Reveals the Scaling System

    Play Episode Listen Later Dec 4, 2021 19:00

    Amazon Agency Remote Jobs: https://myamazonguy.com/ecommerce-jobs-duluth-georgia/My Amazon Guy Employee Reviews: https://myamazonguy.com/employee-reviews-of-my-amazon-guy/ (Glass Door into My Amazon Guy)00:00 Competency-Based Hiring00:25 We are hiring for competency01:14 Attract more talents01:51 What is Culture Index03:28  We give away all our trade secrets04:02 10 immediate action items to improve your competency-based hiring04:10 1) Write down the top 3 problems that the role need to solve04:27 2) How will you measure success04:53 3) Model your best performers05:20 4) & 5) Top grade talent pool & index the candidates06:57 6) Increase your transparency in your roles and job descriptions and expectations09:01 7) Make a single hiring process across the company11:24 8) Get started11:37 9) Always be hiring13:20 10) Treat candidates like customers14:36 MAG structure15:31 Employee Satisfaction Surveys16:59 MAG Core Values18:12 If you're interested to apply at MAG#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Fix Title ASIN Conflict Error - Update Value to Fix Catalog

    Play Episode Listen Later Dec 3, 2021 2:33

    Book a coaching call with Saban here: https://myamazonguy.com/book-a-coaching-call/00:00 How to Fix Title ASIN Conflict Error01:03 Walkthrough on how to fix the issueJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How Much Does Pricing Effect Your Amazon FBA BSR Velocity?

    Play Episode Listen Later Dec 2, 2021 4:08

    00:00 How does price affect sales00:30 Is it better to choose a price and stick with it00:55 Looking at the data03:12 It's better to be more consistent with the price  03:44 Helium10 promo codeJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Are SKUs Case Sensitive in Seller Central? YES (FBA Data Tutorial)

    Play Episode Listen Later Dec 1, 2021 2:08

    I couldn't agree more with keeping SKUs all CAPs. The last thing anyone ever thinks about when cross-referencing SKUs in Google Sheets/Excel is if the formulas they're using are case sensitive (some are, some aren't).Also, Seller Central searches ARE case sensitive, so you would never know you had two SKUs with the same name in different caps by searching by the SKU, lol.Sooo unnecessarily messy. All CAPS SKUs for the win. :100:00:00 SKUs are case-sensitive00:25 Why recommend ALL CAPS on SKUs00:53 Come up with SKU naming conventionJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Disable Amazon Refurbishments in Seller Central FBA

    Play Episode Listen Later Nov 30, 2021 2:11

    Click here to find the setting: https://sellercentral.amazon.com/recoveryui/removal-setting/automated-unfulfillable00:00 How to Disable Amazon Refurbishments in Seller Central FBA00:17 Walkthrough settings00:36 Disable refurbishmentJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Are Keyword Phrases Case Sensitive? NO [Amazon SEO Tutorial]

    Play Episode Listen Later Nov 29, 2021 1:31

    00:00 Are Keyword Phrases Case Sensitive00:20 Do you need to capitalize keyword phrase00:43 Actual test on amazon.com01:07 Do you need to have an exact match of the keyword phraseJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon is a Monopoly

    Play Episode Listen Later Nov 28, 2021 6:05

    SHAME on Amazon. I can't believe they pull crap like this. See the forum post-Amazon modified: https://sellercentral.amazon.com/forums/t/i-m-mentally-exhausted-please-help/92415100:00 Amazon is becoming a monopoly00:14 One of our clients can't update their price 00:32 Francisco Validez, Account Manager from My Amazon Guy01:51 Amazon sells the same product04:42 Amazon own ads as "Featured Products" Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Find Tax Information 1099K in Seller Central for Amazon FBA - Seller Accountant Tyler Jefcoat

    Play Episode Listen Later Nov 27, 2021 6:24

    This video walks through a few key reports and where to find them. 00:00 How to Find Tax Information in Seller Central00:35 Walkthrough inside seller central01:15 1099K document is for income tax01:47  The business report is not a great place to get your annual sales in Amazon02:14 The Payment Dashboard 03:18 How do I understand the beginning inventory and ending inventoryJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    It's Always the UPC Field - How we Fixed

    Play Episode Listen Later Nov 26, 2021 6:27

    00:00 Template File Upload Tutorial00:05 The UPC Field00:59 Testimonial from Robert Lindstrom01:53 How to fill in the UPC field inside Seller Central04:07 How to upload the flat file04:30 How to download Category Listings Export Report04:53 How to enable the Category Listings Export  Report05:53 If you have a data problem that you can't fix on your ownJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Request Reimbursements

    Play Episode Listen Later Nov 25, 2021 5:56

    00:00 Amazon owes you money00:12  How to quickly get hundreds or possibly thousands out of Amazon00:31 via FBA Inventory Reimbursement01:29 via FBA Inventory Adjustments Report03:02 Sample case filed04:20 Check out My Refund Guy05:15 We are now 100 strong

    How to Disable a Sale on Amazon FBA in Seller Central

    Play Episode Listen Later Nov 25, 2021 2:11

    00:00 Intro00:12 How to disable a sale on your seller central01:56 Book a coaching callJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Convert Seller Feedback to Product Reviews on Amazon FBA

    Play Episode Listen Later Nov 24, 2021 4:15

    00:00 Intro00:17 How to convert Seller Feedback to Product Reviews02:54 Where seller feedback shows upGo to your feedback manager: https://sellercentral.amazon.com/feedback-manager/index.html#/Click on the orderRequest a reviewJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    How to Use the Product Opportunities Explorer to Find New Amazon FBA Products to Sell

    Play Episode Listen Later Nov 23, 2021 4:47

    00:00 Product Opportunity Explorer00:19 Browsing Product Opportunity Explorer01:59 What kind of search terms people are using03:40 Alternative to Blackbox with Helium10Learn about explorer: https://sellercentral.amazon.com/help/hub/reference/NJ4YRTXWLMBY38U?ref=efph_NJ4YRTXWLMBY38U_cont_G2&Opportunity ExplorerOpportunity Explorer is a tool to explore customer demand for new product ideas. To access this tool, go to Opportunity Explorer or navigate in the Menu to Growth Product Opportunity Explorer.Note: Opportunity Explorer is currently in limited release in US and Germany, and will release more broadly in US and Europe through 2021 and 2022. If you do not have access yet and are interested, contact us. Refer to the FAQ on this page to determine if you need to request access or configure User Permissions.Opportunity Explorer allows you to understand Amazon customer search and purchasing behavior to evaluate if there is unmet customer demand and an opportunity for you to meet that demand through new products. You can explore up-to-date and accurate data on customer needs and the current selection on Amazon. Customer needs and selection are bundled together into niches. Each niche has a unique set of characteristics, which determine the economic potential for new products in the niche. To find your new niche, you can enter search terms, or browse the store taxonomy, as a customer would. Summary data is included in the search results to help you compare related niches of different sizes. Each niche has a detail page where you can view additional tabs of data including current products, top search terms, and statistics about the launch potential for new products.What is a niche?A niche is a collection of customer search terms and products representing a customer's need. Customers demonstrate their purchase needs when they enter search terms on the store. Amazon combines these search terms into clusters based on the products that customers view or purchase. Search terms and products can meet more than one customer need and can be in multiple niches.How is niche data constructed?Niches include the top related Amazon customer search terms and the top related clicked or purchased products. The number of search terms displayed is currently capped based on which search terms have the greatest search volume. Likewise, products in a niche are limited to those receiving the majority of the clicks and purchases from the search terms shown.Use the following glossary to better understand the data presented to you in Opportunity Explorer:Search Results page: The resulting page after searching, browsing, or filtering for niches, The results page shows summary metrics for each of the returned niches.Term Definition ExampleCustomer Need Similar products that meet a customer's need are called a "niche". The name of the niche is defined as the top-ranked search term, by the search volume. Shark cordless vacuumTop Search Terms Additional search terms that customers entered for the customer need of this niche. Elderberry Gummies, Elderberry for Adults, Elderberry 1000mgSearch Volume (Past 360 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 360 days. 3,600Search Volume Growth (Past 360 days) Across all of the search terms shown in this niche, the percentage change in search term volume in the past year (0-360 days), compared to the volume from the previous year (360-720 days). 321.98%Search Volume (Past 90 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 90 days. 3,600Support the show (https://www.paypal.com/paypalme/myamazonguy)

    How Long is an Amazon FBA

    Play Episode Listen Later Nov 22, 2021 1:42

    Good for 1-month minimum. Probably safely up to 90 days.00:00 How Long does Amazon box last for00:28 Challenges with LTL shipmentsJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

    Amazon FBA is a TaleSpin - My Amazon Guy's Weekly Q&A with Steven Pope

    Play Episode Listen Later Nov 21, 2021 71:23

    00:00 Amazon FBA is a TaleSpin10:37 Can GIFs be used in A+ content10:56 Thinking of launching a size variation of my product but unsure of how well it will perform. Should I create a variation listing w/ my existing product or launch it as a separate listing and combine later12:03 When I try to update content, I get this response "The attribute you have requested updates on, has already been claimed by another representative of the brand the ASIN is currently listed under."13:24 I know variation listings can be difficult to deal with so I'm afraid to start off by combining them and having to separate later if the new variation doesn't do well14:00 I purchased it and the listings were taken down because of design infringement. I found out the person w/ the design patent is my competitor who also got the product from my manufacturer16:03 How do I send you a question? Is email ok16:33 When entering in search terms, does it matter w/c one you put first, and to confirm use no commas17:03 When adding search terms, do I need to repeat words18:08 My video was rejected. Their response: "contains dynamic content such as stars and customers reviews that is not accurate to the duration of my campaign"19:07 I made a new listing for a product because the last production had issues. Can I send to FBA the new page w/ the old UPC sticker or it will be received to the old page19:44 Is there a way to change a listing from AMZ barcode to manufacturer barcode20:21 I have a student that can't get approved to sell on AMZ to do FBM22:14 Walmart is displaying business address on the seller profile, is there a way to put a PO box like on AMZ? Also, AMZ UK has the same issue22:48 As the days go by dealing w/ stupid support tickets, AMZ is pushing me to sell no-hassle items like paper and thumbtacks23:54 My new items have not increased review counts for 2 weeks, even though a customer told me he sent in a review 10days ago. Can a new listing be blocked for reviews? How to remove it24:38 Helium10 says that my organic KW is 800 and my sponsored KW is 550. How do I increase my organic KW by 30025:07 We need to set up FBM for a listing about to go out of stock: 1) Can you have both FBA and FBM listings concurrently? 2) How do you think about the shipping cost template for something that's under 1lb? 3) Any watch out when doing FBM26:05 Have you had any success requesting an increase of restocking limits27:38 Can you do a video showing us an example of a ticket submission to push changes through for a listing30:22 What is your company's core focus ( as per Traction book)30:54 What is the biggest mistake you made w/ PPC in your earlier AMZ years32:47 We had a pallet sent in months ago, AMZ lost 90% of it33:43 What is the name of the credit company that loans us money to buy inventory34:27 Do you think the search get suppressed if you raise your item by $336:00 Are there any other ways to contact AMZ support than the "Inventory file upload issue" option36:34 Thank you Steven for your help in responding to a query I had about the verification of my selling account36:44 Any news on AMZ antitrust case37:06 Have you seen any situations where creating a parentage to create a variation of an existing ASIN hurt sales/sales rank or caused any other problems to the already existing ASIN37:45 Just started selling in Canada via NARF. Every item sold is being refunded39:22 What is the percentage you think we should do PPC, 5% of the sales price39:34 Brand registry said "create a new case from your Brand Registry account (w/c is called Rights_Owner account), not from your selling account"39:46 Can I sell the NARF only in Mexico and turn of Canada because to  Canada I ship into FBASupport the show (https://www.paypal.com/paypalme/myamazonguy)

    Ask FBA Beginner Guide Questions with Steven Pope, My Amazon Guy Q&A!

    Play Episode Listen Later Nov 16, 2021 68:16

    00:00 Intro09:57 Today we are joined by Dan Pope, Sales Manager, My Amazon Guy12:45 I have some Halloween inventory (500 units) w/c did not arrive in time and now it is not selling even after lowering the price14:04 What is the best way to reply to a critical review? Are there chances that buyer delete a negative review if the seller gives a courtesy refund14:54 I purchased some candy in bulk & authorized to sell. When I try to list w/ the UPC on the package, the UPC is used and reflects the same item but different quantities of pieces of candy16:27 I have sent new stock w/c is still being processed and my listing shows in a stock future date. I added an FBM offer and it's active. When I go to my listing, it only shows my FBA offer17:25 The first 5 words in a title index higher than the rest of the title, is that true18:44 Having issues pushing listing changes, despite being brand registered, these listings were created from other sellers. A flat file saying there's conflict20:41 Do you take on clients that have a completely new brand w/ no sales history22:21 What's your bid size for auto-discovery campaigns for a product launch? Do you split the campaign for loose match23:19 What is the benefit of creating a shipping plan from a US address (ship from) while the shipment is actually coming from China24:18 How to prevent customers returned products back to my FBA inventory25:49 How do you launch PPC campaigns? Do you launch all the campaigns at once? When do you launch PAT27:47 I tried reimbursing units as your last video, but got the message: "Transaction ID XXX is an increase to your CUSTOMER_DAMAGED inventory and is not eligible for reimbursement per AMZ policy"29:27 Please explain the products that need to be tested for certification29:47 In the UK, we are being asked to provide required verification of our account (US-based) namely the Statutes (by-laws/articles of association). We uploaded our LLC incorporation documents but it keeps getting rejected31:27 Can you please talk about the relationship between FBA inventory in the category of "available", "inbound" and "reserved." What do they mean and how long does it take typically to move in between34:44 How long do you run your new campaigns on new launch items before you start optimizing them? Any good videos you can suggest on the optimization process39:02 How do you run retargeting ads on AMZ? Also, can video ads run on CPC or just CPM40:15 I'd like to own my AMZ customers but AMZ makes it impossible. How do you suggest getting customers' emails or addresses to build a client list40:52 What is your target ACOS for newly launched campaigns41:56 I but the legit UPC codes GS1 is that ok still to use on the candy that already has one42:09 Can you please shed some light on why as a brand owner I don't have 100% buy box wins43:13 I sold out my initial inventory and I'm out of stock on most key products. I plan on signing up for your services, is there a point to sign up why my products are not available43:59 I'm about to launch on Monday so far I know that I should run 1 auto, 1 exact, phrase, and broad campaign. Do you recommend running any more than those 444:58 Do the Chinese have to deal w/ the same seller garbage that the USA sellers do46:23 Is there a way to keep AMZ from selling my products48:00 Can you go into more detail regarding why you think aggregators are the future and gone are the days of sourcing on Alibaba50:37 Where do you find Pink KWs in SC52:23 What are your thoughts on Quartile53:26 My NARF Canada got shut down due to a suspected related account. Now AMZ is saying I have 30days to remove my NARF inventory or it'll be disposed ofSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    How to Grow Amazon Sales with Forum Brands FBA Aggregator

    Play Episode Listen Later Nov 16, 2021 35:57

    Jon Derkits, VP of Brand Growth at Forum Brands. Scaling. Raised more than 127 million in fundings  Amazon background. We discuss:Marketing. Logistics. Advertising. Selling Basics. 00:00 How to Grow Amazon Sales with Forum Brands FBA Aggregator00:30 Jon Derkits as an Amazon expert02:46 Do they use the 80/20 rule in Amazon04:43 What's something about Amazon that people don't hear about very often06:43 Why do some of the aggregators operate in the shadows at first09:21 When trying to scale brands, what are some of the things aggregators do that some can pickup 11:00 What separates between brands that do 5K/mo, 50K/mo, or 500K/mo12:30 Do you think there's a particular basic that gets overlooked14:51 Are there brands that you took care in, turning 50K/mo and want to turn them into 500K/mo17:00 1-percent improvement guy over measure twice cut once a guy18:51 What's your Moneyball strategy19:49 Should people raise their prices on Amazon21:06 Do you guys have bought any brands that had too many variations21:55 What's the max number of variations 22:23 What other tips or tricks somebody could incorporate this month into their strategy22:57 3 rules for managing out of stock on Amazon25:15 5-minute hack for Ads26:26 Which these areas are the first one a brand owner should offload, PPC, SEO, Logistics, Design, Catalog Troubleshooting27:24 Strategy on SEO and indexing28:38 Do you guys have a matrix for the number of KWs a product has to index29:40 Based on how you search on Amazon you get different results 31:40 As an aggregator, what are the metrics Forum Brands seeking to those who want to sell their brands32:34 What's a unique thing that Forum Brands do 34:28 If I'm a brand owner and want to sell to Forum Brands, where do I nextSupport the show (https://www.paypal.com/paypalme/myamazonguy)

    PPC Q&A with Better AMS Destaney Wishon -AMA

    Play Episode Listen Later Nov 15, 2021 68:05

    Going LIVE with Amazon Experts Steven Pope & Destaney Wishon!Destaney Wishon is the CEO and Co-founder of Better AMS00:00 Intro09:55 Introduction of Destaney Wishon10:47 Why is Destaney Wishon a PPC expert11:35 What does PPC stand for12:12 Alexa shopping actions is  coming out January 2022, what are your thoughts on Pay Per Conversation and Alexa product placement13:14 What do you think the dollar amount somebody should be spending on PPC before they test something like that13:49 I had a client that cut off all advertising. A month later, their brand was much harder to find in search. Was that strictly because they stopped advertising15:28 Can you talk briefly about Shoppable Tags and the impact that may have on a brand PPC17:22 What are your "go to" advertising reports18:22 I sell human and pet supplements. In general, is one ad type better than another? Sponsored Product vs Banner vs Display vs Video, also is it better to use targeting by individual KW or by category22:36 I need to run AMS ads on behalf of a client's seller. The client is asking me if I can run ads w/o the seller giving me access to Seller Central23:53 If I stop my AMS ads every night at 12 and switch it on again at 6am, will it impact my campaigns negatively in any way25:38 How do you set up campaigns for variations? Separate campaign for each variation27:28 How many KWs do you recommend per campaign? And should I group them based on search volume to get impressions29:28 If my PPC budget runs out every day is it best to increase it? And also will AMZ definitely us up the PPC amount set out for the day31:08 Would you raise campaigns budget during Black Friday if your profit margin is small32:26 Speak more n CPC level tracking, tools, tabs34:43 What's your KW targeting strategy for this holiday season? Branded vs generic, board vs phrase vs exact36:22 I was wondering how you segment your campaigns. Do you segment on branded terms, KWs in the same CVR range, etc38:28 I have clients w/ limited budget, he created many campaigns and the campaign budget is greater than the budget cap39:30 Do you recommend pausing SP Ads once SKU ran out of stock. I noticed SP Ad was running when out of stock w/in stock future date41:05 How efficiently target on high bid KWs42:10 Can you give tips to creating a successful SBV campaign43:28 What are your thoughts on running only single word  campaigns45:54 I am planning to launch a new product as a new variation. Which SKU to promote through PPC for this launch? Old or New one or both variations47:08 Do you put more weight on long-tail customer search terms in reports over specific KWs50:19 Thoughts on PPC tool that would pull your desired organic/indexed rank and bid hourly to get you there than lower the bid once ranked in that position? Then if you fall start the process again51:58 Is there a way to control or get clicks/impressions on the rest of the page placement52:32 I'm testing a display campaign w/ the VCPM model and it's getting much more sales than when it ran w/ the regular CPC model. Is it taking credit from other ad types that I am running53:51 If we have a limited budget for a product launch, how would you choose the KWs to start ranking for55:03 What do you think is the best way to rank a product, using AMZ PPC55:58 What's the effective type of campaign to rank KW56:16 For converting KW, how fast can you increase bid w/o hurting performance57:48 When creating a campaign, when would I want to use targeting by individual keywords vs targeting by category58:35 Do you have a general campaign set for a newly launched product? For example, broad match, PAT competitors, etc.Support the show (https://www.paypal.com/paypalme/myamazonguy)

    Lower PPC ACOS with NEW Main Image - Improve CTR with Pickfu

    Play Episode Listen Later Nov 11, 2021 6:54

    Go International - Take your Amazon listing AROUND THE GLOBE with the new Global Logistics Dashboard

    Play Episode Listen Later Nov 10, 2021 3:17

    00:00 Global Logistics Dashboard00:36 Sell to more customers and more market01:06 Understanding the basics01:32 Building international listings01:57 Finding a providerJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

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