My Amazon Guy

Follow My Amazon Guy
Share on
Copy link to clipboard

Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Steven Pope

Donate to My Amazon Guy


    • Nov 7, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 19m AVG DURATION
    • 1,776 EPISODES

    Ivy Insights

    The My Amazon Guy podcast, hosted by Steven Pope, is a must-listen for anyone interested in selling on Amazon. Steven's extensive knowledge and passion for the subject make him a reliable resource for Amazon-related information. The podcast is filled with valuable insights and practical tips that can help sellers succeed on the platform. Steven's energy and ability to bring out the best in his guests make for engaging and informative conversations.

    One of the best aspects of this podcast is Steven's deep understanding of every aspect of selling on Amazon. Whether it's discussing running your own agency or providing insight into specific product categories, he offers a wealth of knowledge and valuable advice. Unlike many self-proclaimed "gurus," Steven emphasizes the importance of hard work and makes no false promises. He provides listeners with realistic expectations and actionable tips that can truly benefit their businesses.

    Another great aspect of this podcast is Steven's interviewing skills. He asks thoughtful questions that elicit real-world insights from his guests. His ability to draw out valuable information sets this podcast apart from others in the same niche. Listeners can expect to gain practical, actionable knowledge from each episode.

    While it's difficult to find any major flaws with this podcast, one minor drawback could be that some episodes may cover similar topics. However, even in these cases, Steven manages to provide fresh perspectives and new insights to keep the content interesting. Additionally, as with any interview-style podcast, some guests may be more engaging than others, but overall, the quality of content remains high.

    In conclusion, The My Amazon Guy podcast stands out as a reliable source of information for anyone looking to sell on Amazon. With Steven's expertise and passion driving each episode, listeners can trust that they are receiving valuable insights and practical tips that will contribute to their success on the platform. If you're interested in great conversations about Amazon and want to improve your selling strategies, this podcast is a must-listen.



    Search for episodes from My Amazon Guy with a specific topic:

    Latest episodes from My Amazon Guy

    Amazon Is the WORST? My Amazon Guy Reacts to Levi Hildebrand's Take

    Play Episode Listen Later Nov 7, 2025 13:03


    Send us a textMany sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown.Watch the full video of  @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAMBreak out of the confusion, speak with an Amazon expert who's been through the chaos and knows how to win: https://bit.ly/4jMZtxuMake the most of your end-of-year sales, download this ecommerce playbook has everything you're missing: https://bit.ly/46Wqkm3#AmazonSelling #EcommerceStrategy #AmazonBadges #AmazonSellers #onlinebusinesstips Watch these videos next:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why Being #1 Is All That Matters00:21 - Levi's Amazon Seller Frustration Breakdown01:12 - Reacting to Levi's Take on Badges and Bias02:13 - Amazon Basics and Featured Placements Explained03:30 - Sales Velocity vs Ranking vs Buyer Confusion05:12 - The Badge System's Real Impact on Sellers06:47 - Conversions, Volume, and Amazon's True Focus08:16 - Ranking Favors Behavior, Not Quality09:35 - Price Beats Product in Amazon's Algorithm10:31 - The “Board Game” of Selling on Amazon11:27 - Why Agencies Exist: Leveling the Playing Field12:17 - Final Thoughts on Levi's Video and the Bigger Picture----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    From Booth to Brand: Building a Business With Amazon & The Right Help

    Play Episode Listen Later Nov 7, 2025 7:23


    Send us a textThis testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help overcome these roadblocks and keep your brand growing.Tired of Amazon delistings and support nightmares? Get expert help before it costs you your brand: https://bit.ly/4jMZtxuDon't head into Q4 blind! Download the Ultimate Amazon Playbook and crush your sales goals: https://bit.ly/46Wqkm3#AmazonSellers #EcommerceSupport #AmazonDelisting #VendorHelp #AmazonAgencyWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Did You Think It Would Become a Brand?00:20 - Launching at a Therapy Conference00:40 - Getting on Amazon After Buyer Feedback01:00 - Discovering Amazon Vendor Challenges01:40 - Working With a Full Amazon Team02:25 - In-House Hire vs. Agency Model03:00 - Delisting Nightmare and Customer Complaints03:50 - How Amazon Refunds Hurt Small Sellers04:30 - Relying on Experts to Handle Amazon Support05:20 - Frustration With Repetitive Support Emails06:00 - Customers Don't Know They're Hurting Sellers06:50 - Every Seller Has Been There07:13 - No One's Really Prepared — That's Why Support Matters----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Best Q4 and Black Friday Amazon Advertising Strategies

    Play Episode Listen Later Nov 6, 2025 11:48


    Send us a textQ4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We'll show you how to target new customers, adjust your bids, and avoid common mistakes that could cost you profits.Download the Ultimate Q4 Playbook for Amazon Sellers. Maximize your sales with our step-by-step holiday strategy: https://bit.ly/46Wqkm3Ready to dominate Q4? Book a call now to get personalized advice on maximizing your holiday sales: https://bit.ly/4jMZtxu#AmazonSellers #Q4Success #BlackFridaySales #CyberMondayStrategy #ecommercegrowth Watch these videos on YouTube:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Q4: How it can make or break your business00:40 - Why Sales and Impressions Drop in Early Q4 (October to November)01:45 - Understanding Consumer Behavior and Waiting for Black Friday Deals02:40 - Avoid Panic: The Worst Mistake Sellers Make in Early Q403:20 - How to Optimize Budgets and Bids During Slow Periods04:05 - Using Brand Tailored Promotions for New Customer Acquisition04:45 - The Power of Audience Group Advertising in Amazon Ads05:25 - Best Audience Segments to Target During the Holiday Season06:10 - Leveraging Amazon Marketing Cloud for Audience Targeting07:00 - Retargeting Cart Abandoners: A Strategy for Boosting Conversions07:50 - High-Value Customer Segments: Targeting Big Spenders for Q408:35 - Optimizing Ads During Black Friday & Cyber Monday: Key Tips09:15 - Lowering Bids to Avoid Wasting Budget During the Holiday Rush09:55 - How to Set Up New Campaigns Early for Black Friday and Cyber Monday10:35 - Final Tips for Effective Q4 Campaigns and Optimizing Sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Rewrite Your Listings the Right Way to Rank with Updated Keywords That Actually Work

    Play Episode Listen Later Nov 5, 2025 12:34


    Send us a textOutdated keyword targeting and poor campaign structure lead to lost visibility and low impressions. Updating backend SEO, bullet points, and titles with current search volume data increases organic indexing. Understanding negations, match types, and keyword intent is critical to improve performance.Still stuck with low impressions and weak keyword rank? Get expert help before Q4 traffic disappears: https://bit.ly/4jMZtxuGet the Ultimate Q4 Playbook and prepare for the busiest sales season now: https://bit.ly/46Wqkm3#AmazonSEO #AmazonListings #KeywordResearch #ListingOptimization #amazonppc Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Should You Rewrite Listings Based on New Keyword Trends?00:25 - Use Tools Like SmartScout to Track Keyword Changes00:53 - Are Your Competitors Targeting the Right Keywords?01:19 - How to Rewrite Titles and Bullets for Indexing01:52 - Are Backend Keywords Flagged for Medical Claims?02:30 - When to Negative Match High-Search Keywords03:06 - Why Some Exact Match Campaigns Don't Perform04:13 - Should You Write Keyword-Heavy Bullets First?05:20 - Keyword Negation in Auto Campaigns Explained06:48 - The Real Meaning of Keyword Relevancy07:16 - Should You Focus on 300 Low Bid Keywords or 100 High Intent?09:09 - One Keyword per Campaign vs Grouping Keywords11:20 - Backend Keyword Length and Indexing Tips----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    TACoS Too High? Here's How to Get It Below 22% and Still Grow Your Sales!

    Play Episode Listen Later Nov 4, 2025 10:09


    Send us a textMaximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid wasted ad spend, even in competitive markets.Get the Q4 Playbook for Amazon sellers, double your holiday revenue! https://bit.ly/46Wqkm3Ready to increase your sales? Book a strategy session now to optimize your PPC and boost your sales! https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #PPCOptimization #AmazonSales #EcommerceTips #AdSpend Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Introduction: The Role of PPC in Organic Sales Growth00:50 – Decreasing TACoS: Client's Goal to Improve Efficiency01:30 – Organic Growth: Is Sales Growth Happening Without Increased Spend?02:30 – Setting Clear Goals: How to Achieve 40K Sales While Lowering TACoS03:30 – Addressing Low Traffic and Exploring Additional Spend for Growth04:30 – The Importance of a 2:1 Organic to Paid Sales Ratio05:30 – Keyword Performance: Analyzing Strike Zone Keywords06:30 – Finding Opportunities to Boost Rankings and Increase Sales07:20 – Evaluating Ad Spend: Avoiding Wasted Money in Your Campaigns08:10 – The Need for Broad Match Campaigns and Budget Reallocation09:00 – Sponsored Products: Focus on High-Relevance Keywords09:40 – Optimizing Ad Spend and Reducing Wasted Spend for Better ACoS----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late

    Play Episode Listen Later Nov 3, 2025 54:45


    Send us a textThe best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon.Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxuUltimate Q4 Playbook for Amazon sellers. Dominate the holidays with this no-fluff guide to Q4 success: https://bit.ly/46Wqkm3#AmazonSellers #Q4Strategy #HolidaySales #EcommerceTips #amazonmarketing Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn000:00 – How to Make This Q4 Your Best01:10 – The Importance of Early Q4 Planning02:45 – Seasonality Affects Every Amazon Product05:20 – Holiday Events That Shape Q4 Sales08:00 – Why Prime Big Deal Days Set You Up for Q410:10 – Inventory Planning: What to Do and When13:00 – How to Use Last Year's Data to Plan This Year15:40 – Inventory Forecasting with Growth Adjustments17:30 – Ad Spend vs Sales Growth: What You Missed20:00 – Why Q4 Advertising Requires Aggressive Planning22:30 – Promotions That Work (And Ones That Don't)25:10 – Audience Targeting for Holiday Sales28:00 – Amazon Marketing Cloud and Audience Strategy31:00 – Ad Strategies Using Audience History33:10 – Seasonality Case Studies (Baby Gates, Batteries, etc.)36:00 – How to Retarget Deals and Coupon Stack Tips39:30 – Should You Use Video Ads for Q4?42:00 – FBM vs FBA in Holiday Shops44:00 – Brand Tailored Promotions: Do They Stack?47:00 – AWD vs FBA: How to Manage Overflow Inventory50:00 – Main Image Hacks for Q4 Clicks52:00 – Live Q&A and Final Listing Optimization Tips-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Why Chinese Sellers Are Losing Their Advantage on Amazon – Big Shift for 2025

    Play Episode Listen Later Oct 31, 2025 2:56


    Send us a textAmazon sellers in the US could see a major change in how they compete this Q4. With new tax reporting requirements for China-based sellers, profit margins may shift. This update could impact pricing, advertising, and overall sales across Amazon.Get expert help to scale now that the field is shifting. Talk strategy with an Amazon expert today: https://bit.ly/4jMZtxuOutsmart Q4 chaos, grab the Ultimate Q4 Playbook for Amazon sellers before it's too late: https://bit.ly/46Wqkm3#AmazonNews #EcommerceUpdate #ChinaSellers #Q4Sales #amazonstrategy Watch these videos on YouTube:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AAmazon Sellers Prepare For Tariff Increase Against China November 1st: https://www.youtube.com/watch?v=W8hiG0pvhNE-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Amazon Treat for US Sellers00:12 – China Seller Info Now Reported to Tax Bureau00:33 – Applies to All Amazon Marketplaces00:43 – How China's Self-Reporting Used to Work01:01 – Amazon Now Reports Directly to China's Tax Bureau01:08 – End of Tax Evasion & Black Hat Advantage01:30 – Why Chinese Sellers Had Bigger Margins01:46 – Impact of China's Tax Brackets on Sellers02:01 – How This Levels the Playing Field02:14 – What to Expect in the Next Quarter02:24 – Why US Sellers Should Act Now for Q402:40 – Where to Learn More for Q4 Scaling02:54 – Final Thoughts: Trick or Treat?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Think You Can Handle Amazon Alone? Here's What Really Happens

    Play Episode Listen Later Oct 31, 2025 4:58


    Send us a textThis video reveals the harsh reality of dealing with Amazon seller support, from SKUs being suspended with no clear reason to massive amounts of money being withheld. Hear directly from sellers navigating vague return reasons, account closures, and skyrocketing FBA fees. If you're selling on Amazon, this is what you need to be ready for.Lost sales and frozen funds don't fix themselves, get expert help before it becomes permanent: https://bit.ly/4jMZtxuYou don't get a second shot at Q4, download the Ultimate Amazon Playbook and be ready: https://bit.ly/46Wqkm3#AmazonSuspension #FBAFees #SellerSupport #AmazonSellers #ecommercehelp Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Held Funds With No Explanation00:12 - SKU Suspended Over “NA” Return Reasons00:31 - Frustration With Vague Amazon Support01:01 - Escalating the Case to Higher-Level Support01:30 - Amazon Account Suspended, Money Vanished02:15 - Why Sellers Must Write a Plan of Action03:00 - Amazon Image Policy Inconsistencies03:45 - Before/After Image Resolved With Agency Support04:18 - Huge Unexplained FBA Fees and “Other” Charges04:48 - Carrier Fee Breakdown and FBA Cost Surprises05:20 - Reviewing Payment Reports to Track Fee Categories----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How One Checklist Changed My Entire Operation

    Play Episode Listen Later Oct 30, 2025 5:32


    Send us a textAdding more services too fast can slow down growth and add complexity that stalls success. This video shares how systems, content, and checklists can help scale with less stress and more results. Learn how founders can stay out of the weeds and keep their teams aligned through consistent structure.Struggling to scale without chaos? Get direct help building the systems that actually work, book a growth call now: https://bit.ly/4jMZtxuGet the Ultimate Q4 Playbook and stop guessing what works for Amazon sellers: https://bit.ly/46Wqkm3#BusinessGrowth #AgencyTips #ContentStrategy #AmazonScaling #founderadvice Watch these videos on YouTube:What Is AMC and Why Sellers Are Paying Attention Now: https://youtu.be/QEKnfCRT9EQHow to Crush Your Amazon Sales This Q4: https://youtu.be/7ex8n2OY2VU-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why new services stall business growth00:19 - Complexity keeps most agencies small00:34 - Building scalable systems from scratch00:57 - When everyone lands on the same conclusion01:28 - Content creation is the easiest growth strategy01:49 - Answer every question with a video02:13 - Rule: Every question gets a video response02:26 - QAQAC framework explained02:38 - Why checklists protect clients and systems03:08 - Internal branding and quality checks03:36 - Business books repeat the same lessons03:44 - Why repeating your vision matters04:25 - How to keep growing after success04:39 - Why founders feel less successful over time05:17 - Build habits to respond to doubt with action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Understand Your ASINs Entire Customer Journey on Amazon

    Play Episode Listen Later Oct 29, 2025 5:24


    Send us a textThis new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you'll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.Ready to elevate your Amazon sales? Let's discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxuCrush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3#AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowthWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Amazon's new feature for tracking customer journey00:30 - Viewing customer data for new and existing customers01:15 - Understanding customer lifetime value and acquisition costs02:00 - How to calculate new customer acquisition cost02:40 - Analyzing search channel performance and conversion rates03:00 - Understanding search impression conversion rate for Amazon products03:30 - Insights on customer behavior for new vs. existing customers04:00 - Tracking how products perform over time and top performers04:45 - Discussing Amazon's data on add-to-cart numbers vs. purchases05:10 - Wrap-up: How this feature can improve Amazon listings and sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success

    Play Episode Listen Later Oct 28, 2025 4:12


    Send us a textIn this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategiesWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Top 5 AMA Questions00:14 - Question 1: Growing Your Brand in Niche Categories01:00 - Question 2: Using Sponsored Product Ads for New Customers02:09 - Question 3: One Brand vs. Multiple for Different Niches03:05 - Question 4: Pricing Strategy in Competitive Markets03:27 - Question 5: Aggressive vs. Conservative Sales Strategies03:54 - Resources for Perfect Launch and PPC Strategies----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What Got Amazon Sellers Talking? Top Commented Videos Ranked

    Play Episode Listen Later Oct 27, 2025 3:24


    Send us a textThis video ranks the top 10 most commented clips from past tutorials for Amazon sellers. From keyword mistakes to account verification issues, these tips triggered the most feedback. Learn what got sellers engaged and which topics sparked the strongest reactions.Tired of second-guessing your Amazon setup? Book a strategy call and fix what's costing you sales: https://bit.ly/4jMZtxu Crush your end-of-year goals with the Q4 playbook top sellers use to prep for peak season: https://bit.ly/46Wqkm3Prep your ecommerce brand for holiday sales with the 2025 Ecommerce Playbook sellers trust: https://bit.ly/4hbygovWant to watch each videos? Here's the list:Top 10: Amazon Listing Optimization [Master Class] Why the Top Sellers Need to Optimize More: https://www.youtube.com/watch?v=b4okSNx5yLsTop 9: SOLVED: How to Fix Secondary Images / Photos NOT Displaying on Amazon FBA (Load UPC): https://www.youtube.com/watch?v=QuhFVVwXvYoTop 8: How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpcTop 7: How to Clear Pesticides Gating Amazon Seller Central (Answer Key): https://www.youtube.com/watch?v=hRbsQvqV3t0Top 6: Seller Identity Verification SIV process for registering Amazon Seller account to sell in USA: https://www.youtube.com/watch?v=XHUQ33FZdCcTop 5: How to Set Deposit Method in Seller Central (Bank Account Setup): https://www.youtube.com/watch?v=FIwNlnLH6NQTop 4: Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 3: SOLVED: Connecting Brand Registry to Seller Central Account: https://www.youtube.com/watch?v=IxPh0id95RgTop 2: I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Why Showing Faces on Listings Drives Sales  00:16 - Product ID Type Field Cannot Be Changed  00:27 - Plug and Play Storefront Setup  00:53 - HubSpot-Style Template Use on Amazon  01:01 - How to Pass the Pesticides Gating Test  01:20 - Common Mistakes When Uploading Documents  01:30 - Fixing Deposit Method in Seller Central  01:51 - What Happens During Amazon's Live Video Call  02:17 - Brand Registry Not Connecting to Seller Central  02:43 - Turning the Body Off and On Again: Account Recovery  03:03 - What to Do With Performing Keywords in Auto Campaigns-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Struggling to Compete on Price? Here's the Better Strategy for Sales

    Play Episode Listen Later Oct 24, 2025 13:04


    Send us a textIn this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Coupons vs Strikethrough Discounts: What's Better?00:05 – Why Strikethroughs Are Effective for Click-Through Rate01:15 – The Impact of Price on Conversion and Sales02:00 – How to Compete with Higher-Priced Products03:00 – Strikethrough Pricing vs Coupons in Advertising04:10 – Why Some Discounts Don't Work as Expected05:30 – How to Handle Pricing Errors on Amazon06:20 – Competitor Pricing: How to Stay Competitive07:10 – Building Loyalty with Premium Products08:00 – Avoid Competing on Price Alone: Focus on Differentiation09:00 – Re-launching Your Product Without Lowering the Price10:10 – How to Tackle Competitors with Aggressive Discounts11:00 – Managing Off-Amazon Pricing for Consistency12:00 – The Impact of MAP Pricing and Keeping Prices Stable13:00 – Final Thoughts on Dynamic Pricing Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Is This Variation Update Helpful or Hurting Your Sales?

    Play Episode Listen Later Oct 23, 2025 4:42


    Send us a textAmazon's new variation layout update affects how many options shoppers actually see. This layout shift limits product visibility after the first page, reducing conversion on hidden ASINs. Sellers need to rethink how they group products to keep top-selling variations visible upfront.Find out if your variation setup is killing your conversions, talk with an expert today: https://bit.ly/4jMZtxuDon't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3#AmazonSelling #VariationStrategy #AmazonFBA #ConversionRate #listingoptimization Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon quietly changes variation layout00:21 - How variation pages work now00:42 - Most customers don't go past page 101:06 - Should you scroll or paginate variations?01:24 - Why limiting variations boosts conversion01:56 - Suggested limit: 10 per parentage02:45 - Impact on variation performance03:26 - Breaking variations by size and color04:00 - Final thoughts on variation structure----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 CTR Videos That Show What Actually Works on Amazon

    Play Episode Listen Later Oct 22, 2025 10:13


    Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

    Premium A+ Content vs Standard: Which One Converts Better?

    Play Episode Listen Later Oct 21, 2025 10:01


    Send us a textPremium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3Watch these videos on Youtube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Should You Upgrade to Premium A+ Content?00:35 - What Amazon Says About A+ Content Sales Impact01:22 - A Look at Real Listings with and without Premium A+02:30 - How Premium A+ Builds Micro Commitments03:45 - Standard A+ vs Premium Real Estate Comparison05:06 - The Real Benefit: More Scroll = More Sales06:00 - Requirements for Premium A+ Eligibility07:10 - Module Count and Width Differences08:22 - Final Breakdown of Premium A+ Features09:41 - Why Premium A+ Content Is the Better Long-Term Move----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    The One Metric That Actually Shows If You're Making Money on Amazon

    Play Episode Listen Later Oct 20, 2025 8:38


    Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What It's Really Like Starting a Brand on Amazon From Nothing

    Play Episode Listen Later Oct 17, 2025 35:02


    Send us a textBuilding a physical product brand on Amazon comes with real challenges, from delistings to IP issues. This video shares what it's like launching a brace product, protecting a listing, and navigating Amazon support problems. Learn what small brands face every day when growing on the platform.Getting hit with Amazon delistings or listing issues? Talk to someone who's seen it all and knows how to fix it: https://bit.ly/4jMZtxuPlan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygov#AmazonSellers #SmallBusinessJourney #EcommerceGrowth #ProductDesign #AmazonStrugglesWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Prepare now, grab the Ultimate Q4 Playbook before delisting chaos hits your listings: https://bit.ly/46Wqkm3Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - How the Bullseye Brace Brand Started  01:18 - From Orthopedic Designer to Product Creator  02:20 - Turning a Prototype Into a Real Business  03:36 - Selling Braces on Amazon vs Direct Website  05:01 - Early Feedback That Pushed the Brand to Amazon  06:30 - How Amazon Delistings Hurt Small Brands  08:06 - First Big Mistakes in Business and IP Issues  10:03 - Why Design Patents Now Matter More Than Ever  11:35 - The High Cost of Defending Your Own Patent  13:12 - Why Hiring the Right People Is Hard for Founders  14:33 - What Makes the Bracing Industry Hard to Innovate  16:10 - Finding Opportunity in an Overlooked Market  17:36 - How the First Brand Exit Set Unrealistic Expectations  19:20 - The Harsh Truth About Flipping a Brand in Today's Market  21:00 - What Sellers Can Learn From Early Failures  22:34 - Losing Support Early and Learning to Pivot  24:00 - Getting Hit With Amazon Tariffs and Regulation  25:22 - The Real Problem With Amazon's Delisting Process  27:00 - Why Customers Think They're Buying From Amazon  28:27 - The Disconnect Between Shoppers and Small Brands  29:35 - The Amazon Pesticide Claim Problem Explained  31:00 - Advice for New Brands on Patents, Cost, and IP  32:30 - Why Some Products Get Flagged for No Clear Reason  33:35 - Lessons for Founders: Don't Fall in Love With the Product  34:45 - Final Advice on Building Physical Products and Learning to Pivot----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Raises Referral and FBA Fees in 2026

    Play Episode Listen Later Oct 17, 2025 9:18


    Send us a textAmazon sellers are bracing for higher FBA and referral fees in 2026. This video breaks down the real cost of “just 8 cents” per unit and how fee stacking impacts profit. Get clear insight on what's really changing and what you can do to prepare.Don't wait for your margins to shrink, get expert help before your profits disappear: https://bit.ly/4jMZtxuPlan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygovCrush your Q4 goals, get the Ultimate Q4 Amazon Seller Playbook now: https://bit.ly/46Wqkm3#AmazonSellerFees #EcommerceTips #FBAFees #AmazonProfitability #OnlineBusinessWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon Announces 2026 Fee Increases00:30 - What the “8 Cents per Unit” Really Means01:10 - The Hidden Fees Amazon Added in 202502:00 - Rising Ad Costs and Promotional Charges02:50 - Amazon's Justification vs. Reality Check03:40 - Fee Increases Framed as “Enhanced Services”04:30 - Broken Promises: New Fees Despite Claims05:20 - Shipping Costs and Profit Pressure06:10 - Why Sellers Are Losing Trust in Amazon07:00 - How Small Increases Hurt Big Sellers08:00 - What Amazon Sellers Can Do to Stay Profitable----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    The Right Way to Launch Amazon Ads From Day One

    Play Episode Listen Later Oct 16, 2025 5:16


    Send us a textLaunching a product on Amazon? You need the right campaign structure, not just a budget. From longtail keyword targeting to avoiding early waste on display ads, this video breaks down what actually works. Learn how to launch with broad, phrase, and exact match strategies for faster ad traction and better conversions.Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3Start strong from day one, let's map out your PPC launch strategy together: https://bit.ly/3ZlHh6G #AmazonSelling #VineProgram #AmazonReviews #FBAnews #amazontips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How Many Campaigns to Launch With a New Product  00:26 - Longtail Keyword Strategy Using Competitor Research  01:26 - Targeting Luxury Niches and Differentiation  01:48 - Best Match Types for Product Launch Campaigns  02:17 - Why Ads Don't Convert Immediately at Launch  03:07 - Understanding Ad History and Conversion Delay  03:16 - Keep Winning Keywords in Campaigns With History  03:44 - Can You Launch Without PPC on Amazon?  04:26 - Ideal PPC Budget for a 500-Unit Product Launch  04:48 - Why Ad Spend Matters Less Than Performance Metrics  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 PPC Tips (that are most viewed on channel)

    Play Episode Listen Later Oct 15, 2025 4:50


    Send us a textExplore the 10 most viewed Amazon PPC videos on our channel! These top-rated tips and tricks will help you optimize your ad campaigns and boost sales. Whether you're new to PPC or a seasoned seller, these videos are packed with actionable insights.Ready to improve your PPC performance? Book a strategy call today and unlock your campaign's full potential! https://bit.ly/3ZlHh6G Want to watch the full videos? here's the list:Top 10: The Right Time to Reduce Amazon Ad Spend (8 Critical Reasons): https://www.youtube.com/watch?v=3XWKdZKvpwcTop 9: How to Negate bad Search Terms on Amazon PPC Advertising to Improve ACOS: https://www.youtube.com/watch?v=5CeeU5adrAQTop 8: Top Amazon PPC Errors That Kill Profits: https://www.youtube.com/watch?v=2EhMwCF7DlgTop 7: [Beginner Tutorial] Amazon PPC

    Does Seasonality Even Matter for Commodities? This Will Change Your Mind

    Play Episode Listen Later Oct 14, 2025 12:17


    Send us a textMost sellers underestimate how seasonality affects even the most basic items on Amazon. From toothpaste and dog treats to batteries and baby gates, everything shifts with the calendar. This video breaks down surprising patterns and how timing can impact your inventory and sales decisions.Still planning inventory without seasonality in mind? Book a strategy call before Q4 hits hard: https://bit.ly/4jMZtxuReady to grow beyond peak seasons? Book a call and let's talk brand growth: https://bit.ly/470KXxF#AmazonSeasonality #AmazonInventory #FBAPlanning #Q4Sales #amazonsellertips Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it's too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 – Every Product Might Be a Gift  00:17 – Why Seasonality Affects All Products  00:52 – Toilet Paper, Toothpaste, and Seasonality Examples  01:35 – Even Shoe Cleaning Kits Have a Season  02:00 – Vitamins, Hairbrushes, and Q4 Trends  02:40 – How Automotive Tools Sell by Season  03:12 – The Coffin Example: Yes, Even That Has a Season  03:54 – Baby Gates and the Baby Shower Effect  04:41 – Batteries and Their Strong Q4 Sales Pattern  05:31 – Why Gifting Drives Q4 Sales for Odd Products  06:02 – Summer Products Can Still Sell in Q4  06:50 – Why You Still Need Inventory for Off-Season  07:48 – Seasonal Trends in Medicine and Headache Relief  08:40 – Proving Seasonality with Real Product Sales Charts  09:47 – Baby Birth Rates and Crawling Patterns Affect Sales  10:36 – Dental Floss and Q1 Dental Trends  11:04 – Seasonality of Power Backup Devices (APCs)  11:38 – Why Trash Bag Sales Jump in Q4  12:08 – Understanding Seasonality to Plan Inventory Right----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    BREAKING NEWS: The US and China Go Head To Head in Another Tariff War

    Play Episode Listen Later Oct 13, 2025 8:43


    Send us a textNew tariffs and rare earth mineral limits could reshape how Amazon sellers plan inventory, pricing, and sourcing this Q4. As costs rise, many sellers are exploring new ways to protect margins and maintain cash flow during major sales events. Adapting early can prevent stock issues and protect profitability as trade tensions evolve.Feeling the squeeze from tariff hikes? Let's map out your next move before it hits you. Book a call now to secure your supply chain: https://bit.ly/4jMZtxuPlan smarter this holiday season, download the 2025 Ecommerce Holiday Playbook today: https://bit.ly/4hbygovCrush your Q4 goals, get the Ultimate Q4 Amazon Seller Playbook now: https://bit.ly/46Wqkm3#AmazonSellers #EcommerceNews #Tariffs #AmazonStrategy #Q4PlanningWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Halloween Warning for Amazon Sellers00:17 - Trump's 100% Tariff Announcement00:53 - China's Hold on Rare Earth Minerals01:59 - How AI and Tech Depend on These Materials02:53 - The Ripple Effect of Tariff Threats03:50 - How Tariffs Could Impact Q4 and Black Friday04:35 - Why Sellers Should Rethink Sourcing and Pricing05:26 - Possible Trade Deals and What Could Change06:11 - Short-Term Pain vs Long-Term Adaptation07:13 - Why Every Seller Should Diversify Sales Channels08:10 - Building a Stronger Business Beyond Amazon----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Is Your Amazon Listing Actually Working? Here's How to Tell

    Play Episode Listen Later Oct 13, 2025 12:45


    Send us a textYour Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6RWant an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Don't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Why Listings Are Your Best Salesperson00:28 - How to Audit Your Amazon Listing01:07 - Real Example: Improving Main Images02:45 - SEO in Your Main Image03:30 - Lifestyle & Feature Images That Convert05:00 - Selling Through Image Stack Design06:10 - Why Text Still Matters (But Images Sell)07:01 - Using Brand Story and A+ Content Right08:00 - Crawable Text vs. Embedded Text09:10 - Alt Text and Comparison Charts for SEO10:00 - Are You Really Optimized or Just Hopeful?11:20 - What Real Customers Actually See First12:10 - Final Thoughts on Optimizing Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Removing Product Compliance Issues Has Never Been Easier

    Play Episode Listen Later Oct 10, 2025 6:12


    Send us a textYour Amazon listing is your silent salesperson, working 24/7 to drive sales. But if it's not built to convert, you're missing real opportunities. This breakdown shows how to improve your images, text, and SEO for better ranking and more customer engagement.Turn your underperforming listing into a sales machine, get our full optimization service today: https://bit.ly/43D1p6RWant an ASIN Review? Send it to us and we'll show you exactly what to fix: https://bit.ly/43NH7GC#AmazonListingTips #ProductImagesAmazon #EcommerceSales #AmazonSEO #ConvertMoreSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Don't go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXIf Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - Why Listings Are Your Best Salesperson00:28 - How to Audit Your Amazon Listing01:07 - Real Example: Improving Main Images02:45 - SEO in Your Main Image03:30 - Lifestyle & Feature Images That Convert05:00 - Selling Through Image Stack Design06:10 - Why Text Still Matters (But Images Sell)07:01 - Using Brand Story and A+ Content Right08:00 - Crawable Text vs. Embedded Text09:10 - Alt Text and Comparison Charts for SEO10:00 - Are You Really Optimized or Just Hopeful?11:20 - What Real Customers Actually See First12:10 - Final Thoughts on Optimizing Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Are Vine Reviews Still Worth It for Amazon Sellers?

    Play Episode Listen Later Oct 9, 2025 8:44


    Send us a textAmazon has limited Vine to just 30 reviews per product, removing the multi-variation strategy sellers relied on. Reviews alone won't drive performance, especially when they're slow, risky, and often average under 4 stars. This video breaks down why review count at launch isn't the priority many believe it is.Worried Vine reviews are ruining your launch? Talk to our team before you burn more money: https://bit.ly/4jMZtxuReady to grow outside of just marketplaces? Book a brand growth call now: https://bit.ly/470KXxF#AmazonReviews #VineReviews #AmazonSellers #FBAAdvice #amazonlaunch Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYXStruggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGoDon't wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0Timestamps:00:00 - Can You Still Use Vine for 90+ Reviews?00:11 - Amazon Limits Vine Reviews to 30 per Product00:25 - Warning About Viral Products and Trends01:32 - Is the Vine Hack with Variations Dead?02:43 - Why Amazon Is Removing Vine Reviews03:08 - Why You Might Not Get All 30 Vine Reviews04:07 - Are Mid-Range Star Ratings a Problem at Launch?05:00 - Cost of Vine vs Launching a Smaller Variation06:06 - Safer Ways to Get Reviews Without Breaking Rules07:27 - Do Launch Reviews Even Matter That Much?07:42 - Focus on Sales, Not Just Reviews08:13 - The Risk of Low Ratings from Vine at Launch08:30 - Final Thoughts: Why Vine Might Not Be Worth It----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How Many Amazon Sellers Really Succeed? Practical Advice for Anyone Starting on Amazon

    Play Episode Listen Later Oct 8, 2025 36:08


    Send us a textBuilding a brand on Amazon is more than chasing big sales numbers. This podcast episode dives into realistic expectations, product selection, and why passion helps sellers connect with their audience. Listeners will hear valuable insights about margins, pricing, and the importance of learning the basics before scaling.Scale beyond Amazon, book your ecommerce growth call now: https://bit.ly/4kOz6rr#AmazonSellers #EcommerceTips #BrandBuilding #AmazonSelling #SellersJourneyWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon's Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can't Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon's Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Vine Reviewer Recommendations Are Gone?

    Play Episode Listen Later Oct 7, 2025 5:05


    Send us a textAmazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxuReady to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews Watch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Vine program goes silent with no recommended products00:20 - Random products replacing real offers01:00 - Reddit shows how Vine reviewers react01:40 - Why Vine reviews are usually under four stars02:50 - Sellers should pause Vine during this period03:30 - Are Vine reviewers even helping your listings?04:10 - Amazon may be cutting Vine during Prime deals04:50 - Final warning: Vine could be hurting your brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What Is AMC and Why Sellers Are Paying Attention Now

    Play Episode Listen Later Oct 7, 2025 12:24


    Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How Amazon Sellers Should Spend Their Ad Budget in 2025

    Play Episode Listen Later Oct 6, 2025 10:25


    Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    August Masterclass: Expert Answers to Tough Amazon SEO & PPC Questions

    Play Episode Listen Later Oct 3, 2025 153:26


    Send us a textMissed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.Still on page 2? Book a call now to fix what's blocking your best keywords from ranking: https://bit.ly/4jMZtxuYour brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rrWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization00:00:00 - Intro and Welcome to August Masterclass  00:01:40 - Strike Zone Keywords vs Search Query Performance  00:04:35 - How PPC Impacts SEO and Ranking  00:08:22 - Broad Match vs Exact Match: When and Why  00:10:55 - Missing ASIN Data in Search Query Reports  00:13:18 - Using Competitor Data to Prioritize Keywords  00:16:44 - Strike Zone Definitions and Real Examples  00:19:30 - Exact vs Broad Campaign Layering Strategy  00:23:00 - How Search Query Data Works with Low Velocity Products  00:26:40 - What Happened to Pink Keywords and What It Means Today  00:30:16 - When to Remove Keywords from Titles and Bullets  00:34:45 - How to Avoid Losing Rank When Editing Listings  00:38:15 - Why Systems, Not Experience, Drive Results at MAG  00:41:22 - Brand Strategist Playbook: SOP Walkthrough  00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact  00:49:40 - Strike Zone Execution: Real Walkthrough  00:53:10 - Best Places to Add Keywords for SEO  00:56:30 - Keyword Stuffing: When It Hurts and When It Helps  01:00:00 - How to Keep Your Best Ranking Keywords Safe  01:03:40 - Phrase Match vs Exact Match for ACoS Control  01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact  01:11:00 - Brand Strength vs SEO for Indexing  01:14:25 - Broad Match Keyword Spend and Organic Rank Boost  01:17:40 - Why Phrase Match Is Easier to Control  01:20:10 - Title Density and Ranking Strategy  01:23:30 - A+ Content Alt Text: What Still Indexes  01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text  01:31:10 - How to Use 100-Character Alt Text to Index  01:35:00 - Using Helium 10 for Title Density Research  01:38:10 - Where to Edit Alt Text Inside A+ Content  01:42:00 - How to View Alt Text Using Free Chrome Extension  01:45:15 - Top 2 SEO Courses You Should Take Next  01:48:40 - Why You Can't See Competitor SEO in SQP Reports  01:51:50 - Premium A+ Content Layout and Indexing  01:55:05 - EBC vs A+ Fields and What Amazon Indexes  01:59:30 - SOP Simplicity: How MAG Gets Results Faster  02:03:40 - MAG Internal QA Process and Feedback Loop  02:07:10 - Support the show

    Exposed: Amazon Employee May Be Behind Brand Registry Hacks

    Play Episode Listen Later Oct 2, 2025 12:55


    Send us a textAmazon sellers are losing brand registry access without warning, often to unknown accounts in other countries. Internal access may be exploited to hijack trademarks and file false claims. This video breaks down two cases showing how sellers lost control, and what you should watch for.Think your brand registry got hijacked? Don't wait for Amazon to notice. Book a call with us now and we'll help: https://bit.ly/4jMZtxuRelying only on Amazon is a risk. Start building your own sales channel today, book your strategy call now: https://bit.ly/4kOz6rr#BrandRegistry #AmazonSellers #AmazonSecurity #TrademarkAbuse #SellerProtectionWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Brand Registries Being Hijacked00:34 - No Warnings from Amazon01:06 - Trademarks Filed Without Consent01:50 - Fake Accounts Linked to India Marketplace02:46 - Digging into Seller Central Connections04:00 - Linked Profiles Expose a Network05:00 - Admin Rights Transferred to New Users05:47 - AWS Employee Gets Brand Control?07:00 - Why Are Brands Being Targeted?08:02 - Trademark and Copyright Abuse Begins09:40 - False IP Claims Accepted Instantly11:02 - No Brand Notification or Approval12:10 - Internal Access May Be the Missing Link13:00 - Final Thoughts and What Sellers Can Do----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Crush Your Amazon Sales This Q4

    Play Episode Listen Later Oct 1, 2025 10:41


    Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 SEO Videos Every Amazon Seller Should Watch

    Play Episode Listen Later Sep 30, 2025 7:39


    Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    The Real Reason Amazon Feels More Competitive Than Ever

    Play Episode Listen Later Sep 29, 2025 8:45


    Send us a textMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon's Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn't Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don't Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won't Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How a New Hire Helped Build MAG School From Scratch

    Play Episode Listen Later Sep 26, 2025 12:58


    Send us a textA bold internal pitch turned into a powerful training platform that transformed team growth. This video shares how an employee identified gaps in onboarding and developed a full internal curriculum. Learn how internal feedback, collaboration, and company culture drove long-term success.Learn how real training creates real results. See what MAG School is all about: MAG-School.comGrow your brand outside Amazon. Book a strategy call and build lasting brand value: https://bit.ly/4kOz6rr#MAGSchool #AmazonTraining #EcommerceCourse #AmazonEducation #AmazonCourseWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that's truly yours: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - A Bold Start: Pitching a New Idea  00:45 - Remote Culture That Doesn't Feel Remote  01:30 - How She Got Started With No Training  02:25 - The Internal Problem That Sparked Change  03:35 - Facing Leadership With Honest Feedback  04:35 - Building Out the Training Program  05:45 - Where the Name “Mag School” Came From  06:45 - Is This an Agency or a School?  07:30 - The Role of Learning and Teaching  08:10 - How Mag School Aligns With Core Values  09:00 - Teaching Others to Strengthen Yourself  09:55 - Adapting Fast to Help Clients Succeed  10:35 - Why Being Eager Gets You Ahead  11:35 - Why You Should Join a Team Like This  12:35 - Final Thoughts From the Interview  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Selling from Washington? Your Amazon Ads Are About to Get Taxed

    Play Episode Listen Later Sep 25, 2025 9:49


    Send us a textAmazon sellers based in Washington state now face extra costs with a new ad tax. This update impacts all sellers with WA addresses, regardless of where they advertise. Learn how it works, what it affects, and steps you can take to manage your ad spend.Want to lower your ad costs and build stronger customer relationships? Book a call and grow beyond Amazon: https://bit.ly/4kOz6rr#AmazonSellers #WashingtonTax #AmazonAdvertising #EcommercePolicy #AdCostsWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Washington State Raises Amazon Ad Costs  00:29 - What the New Ad Tax Covers (And Doesn't)  01:30 - Who Gets Affected by This Tax  02:15 - Is This a Government Overreach?  03:00 - How to Legally Avoid the New WA Ad Tax  04:00 - Setting Up a Virtual Address or LLC  05:00 - Changing Your Amazon Legal Entity  06:00 - Could Other States Copy This Law?  07:00 - Why This Hurts New Amazon Sellers  08:30 - What Comes Next and How to Prepare----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Prep for the Most Profitable Time on Amazon

    Play Episode Listen Later Sep 24, 2025 8:07


    Send us a textQ4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive.Make sure your Q4 sales don't stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu#Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASellingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Q4 Is Different on Amazon00:40 - How Holiday Shopping Has Shifted Online01:25 - Be Ready: Inventory Timing Tips01:59 - Amazon's Holiday Deal Events Breakdown02:33 - The Real Q4 Sales Surge Isn't on Black Friday03:06 - Understanding Shopping Behavior Before Mid-December03:56 - Deal Strategy vs. Profit Margins04:46 - Key Amazon Inventory Dates & Deadlines05:30 - Sending Late? What to Know About Shipments06:39 - Rising FBA Fees and Holding Costs in Q407:23 - Why Q4 Still Delivers High ROI on PPC07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Why Amazon FBA Remains The TOP Choice For Thousands Of Sellers Worldwide

    Play Episode Listen Later Sep 23, 2025 9:16


    Send us a textThis video explains why Amazon sellers continue using FBA despite rising costs and increasing tension in the market. It covers warehousing expenses, shipping expectations, and how Prime shipping impacts conversion. Sellers will also hear advice on sticking to what they know and how to stay competitive in 2025.Not sure if FBA still makes sense for your brand? Book a call and map out the right fulfillment plan today: https://bit.ly/4jMZtxu#AmazonFBA #Dropshipping2025 #EcommerceTips #AmazonSellers #fba2025 Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Is FBA Still Worth It in 2025?00:16 – What Customers Actually Want from Sellers00:42 – Why Amazon Beats International Shipping01:21 – FBA Fees vs Consumer Expectations01:36 – Why Most Sellers Can't Afford Warehousing02:12 – How Many Sellers Make $1M+ Per Year02:48 – FBA vs Building Your Own Logistics03:19 – The True Scale of US Fulfillment03:50 – Why Competitors Still Can't Beat Amazon04:30 – Dropshipping vs Prime: The Conversion Gap05:15 – No Real Value from Dropshipping Models05:39 – Prime Wins 10 out of 10 Times06:06 – Stay Informed to Stay Ahead06:38 – Stick to What You Know as a Seller07:23 – Sell What You Understand (Not What's Trending)07:38 – Boring Businesses Build Wealth08:08 – One Kick, Not 10,000 Tricks08:38 – Focus on the Hen That Lays Your Eggs08:45 – Start Now: The Second-Best Time is Today09:05 – Focus Daily on Traffic and Conversion----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Everything You Missed From Amazon Accelerate 2025 - New AI Tools, AGL and MCF Changes, and more!

    Play Episode Listen Later Sep 22, 2025 18:49


    Send us a textAmazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next.Grow beyond Amazon, schedule a DTC call and start building direct customer sales: #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYXGet the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYXGrab the Amazon Crisis Kit so you're protected before issues hit: https://bit.ly/4maWHn0Timestamps:00:00 – Amazon Accelerate Highlights Recap00:30 – Amazon's Push Into AI Tools for Sellers02:00 – Creative Studio and Generative AI Updates04:00 – Product Opportunity Explorer and Niche Insights06:00 – Seller Assistant AI Limitations08:20 – Amazon Global Logistics and Easier Customs09:50 – MCF Dashboard and Multi-Platform Orders11:20 – Amazon Ends Co-Mingling for Resellers13:30 – Regional FBA Launch Program14:30 – AWD Discounts for Palletized Shipments16:00 – Why Amazon Is Focused on AI and Global Growth17:30 – Final Takeaways From Amazon Accelerate----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 Most Viewed Videos by Amazon Sellers on YouTube

    Play Episode Listen Later Sep 22, 2025 6:19


    Send us a textGet insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details.Struggling to move your brand forward? Book a call and see what's really working for sellers like you: https://bit.ly/43N1bZDTop 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29sTop 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibywTop 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLoTop 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLtoTop 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sgTop 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10sTop 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:17 - #10: Designing A+ Content from Scratch00:41 - #9: New Seller Identity Verification Changes01:19 - #8: Steps to Rank #1 on Amazon01:56 - #7: Full Walkthrough of Brand Registry02:33 - #6: How to Change Seller Central Name03:14 - #5: Honest Amazon PPC Masterclass03:38 - #4: 74-Hour Fast & Seller Health Tips04:17 - #3: Beginner Enhanced Content Tips04:51 - #2: 2 Simple Ways to Grow Sales05:19 - #1: How to Use Amazon Storefronts-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Why You're WASTING Money on Exact Match Keywords

    Play Episode Listen Later Sep 19, 2025 9:32


    Send us a textMany sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Exact Match Ads Waste Seller Budgets  00:26 - Experience Running PPC for Almost 10 Years  01:01 - Seller Mindset Around Relevancy and Search Volume  01:37 - Data From 400 Brands on Match Type Spend  02:16 - Why Exact Match Misses Keyword Opportunities  02:39 - Sellers Chasing High Search Volume Mistakes  02:53 - Keyword Example: Markers vs Dry Erase Markers  04:36 - Long-Tail Keyword Phrases Sellers Overlook  05:24 - Niche Phrases Like Green Dry Erase Markers  06:10 - Competitor Targeting and Missed Brand Phrases  07:28 - The Problem With Closing Yourself Off With Exact  08:15 - When Exact Is Useful but Limited  08:45 - Relevance in Niche Keywords vs Broad Terms  09:13 - Final PPC Tips and Match Type Strategy  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Wants Even More Of Your Data: New Profit Analytics Dashboard

    Play Episode Listen Later Sep 18, 2025 8:16


    Send us a textAmazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon could use this information to control sellers and influence competition.Do you want a much safer way to track profitability without giving Amazon your private data? Here are some trusted tools we recommend:Sellerboard: https://sellerboard.comMerchantSpring: https://merchantspring.ioWant to scale beyond Amazon? Download the DTC Growth Stack and start building direct-to-consumer sales today: https://bit.ly/4m3JkVfProtect your profits before Amazon takes control, book a strategy call today: https://bit.ly/4jMZtxuWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYXStruggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGoDon't wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0Want to reduce dependency on Amazon? Book a DTC call and grow your brand outside the platform: https://bit.ly/4kOz6rrTimestamps:00:00 - Amazon's New Profit Dashboard Released00:36 - Breaking Down Seller Economics Reporting01:44 - Adding Cost of Goods and Advertising Data02:55 - Why Amazon Wants Off-Platform Ad Spend04:15 - Seller Trust Issues with Amazon Data Collection05:46 - How Amazon Could Use Your Uploaded Data06:36 - Why Sellers Should Be Careful With This Dashboard07:46 - Better Tools for Tracking Profitability----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    From CEO Burnout to Breakthrough: A Real Talk from Steven Pope

    Play Episode Listen Later Sep 17, 2025 17:05


    Send us a textRunning an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks.This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls.Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level.Your company can't grow if you're the bottleneck, get help building a team that runs without you: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that's truly yours: Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why Content Creation Is Hard Today  00:21 - Physical Transformation Journey  01:26 - Mental Burnout and Divorce Struggles  02:14 - Success and Struggles in Delegation  03:18 - Making a Non-Salesperson Lead Sales  04:20 - Founder Sales Advantage and SOP Sales  04:48 - Jenga Strategy and Company Static Phase  05:59 - Feeling Like the Company Runs Without the CEO  06:27 - Motto: Leveling Up to Accelerate Prosperity  07:01 - Meeting 63 Employees in Cebu  07:38 - Smile Campaign for Employee Wellness  08:22 - Push-Up Challenge and Culture Building  09:17 - Strong Executive Team with Setbacks  10:02 - Challenges Managing the IT Department  11:11 - $2.6M Software Mistake and Lessons Learned  11:38 - Gamifying Company Culture (Failure)  12:46 - Ranking #1 for “Amazon Agency”  13:20 - GEO vs SEO and AI Search Optimization  13:35 - DTC Service Expansion Beyond Amazon  14:45 - Reputation and Review Strategy  15:59 - Motivation: Controlling Thoughts, Not Just Tasks  16:45 - Asking Viewers for Content Ideas----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Is Amazon's New Discount System a Trap for Sellers?

    Play Episode Listen Later Sep 16, 2025 3:12


    Send us a textAmazon quietly rolled out higher subscribe and save discount options that impact sellers' margins. These changes push sellers to fund deeper discounts while already dealing with rising ad costs. Many brands will see their customer lifetime value shrink as discounts and fees cut into profits.Protect your margins before discounts drain them, book a call today to build a smarter strategy: https://bit.ly/4jMZtxuStop letting Amazon own your entire business. Take control of your customers and profits and download the DTC Growthstack: https://bit.ly/4p7Tyqj#AmazonFees #AmazonDiscounts #AmazonSellers #EcommerceTips #AmazonUpdatesWatch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon's Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can't Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon's Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Are You Using TOO MANY Keywords and Hurting Your Amazon Sales

    Play Episode Listen Later Sep 15, 2025 8:27


    Send us a textPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYDownload the Crisis Kit now, because waiting until it's too late isn't a strategy: https://bit.ly/4maWHn0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    3 Amazon PPC Updates to Test (Netflix Ads! and more)

    Play Episode Listen Later Sep 15, 2025 12:58


    Send us a textAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know  00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings  01:22 - Why Prime Day Isn't Worth a 50% Bid Boost  02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?  04:01 - When Should You Test TV Ads as a Brand?  05:02 - Budget Allocation Guide by Brand Size  06:12 - Amazon Ad Spec Requirements for Video Campaigns  07:30 - Common Mistake in Video Ads That Hurts Results  08:32 - CPM Bidding Risks Explained  10:04 - Lack of Ad Placement Control in Seller Central  10:33 - New B2B Targeting Feature: Worth Testing?  12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Vine for Sellers Worth it? (2025) - Average Rating 4.1 Stars ⭐⭐⭐⭐

    Play Episode Listen Later Sep 11, 2025 11:34


    Send us a textAmazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risks still outweigh the rewards for most sellers.#AmazonVine #AmazonReviews #FBAlaunch #AmazonSellingTips #productlaunch Get a strategy call to review if your product is even right for Amazon Vine before it's too late: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Download our DTC Growth Stack: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Inside the Amazon Vine Program00:26 - What Vine Reviewers See in Their Dashboard01:35 - Tax Rules for Amazon Vine Reviewers02:27 - Why Vine Reviews Often Have Lower Ratings03:10 - Risks of Using Vine for Supplements and Complex Products03:56 - Real Examples of Vine Review Feedback04:50 - When Vine Reviews Hurt Your Image Quality05:56 - Who's Using Vine Most (And Why)06:27 - The Two Types of Vine Reviewers: Gold vs. Silver06:55 - Collecting Reviews Before Product Launch07:35 - 50% Off Launch Strategy vs. Using Vine08:34 - New Rules for Authorized Resellers in Vine09:16 - Vine Review Fees Explained10:00 - Why the Vine Program Isn't Free Anymore10:57 - Vine Review Limits and New Parentage Rules11:19 - Focus on Click-Through Rate Instead of Reviews----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Prime vs Walmart + vs Target Circle 360 - Which is Best?

    Play Episode Listen Later Sep 11, 2025 8:27


    Send us a textAmazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms.Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxuReady to own your customer and build real brand value? Download the DTC Growth Stack today: https://bit.ly/4p7Tyqj#AmazonPrime #WalmartPlus #TargetCircle #EcommerceStrategy #onlineselling Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stay ahead of platform shifts — download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Comparing Amazon Prime, Walmart Plus, and Target 36000:44 - What each membership program costs01:10 - Main shipping perks and usage differences02:23 - Grocery delivery and in-store comparisons03:05 - Extra benefits like Prime Video and Paramount+04:20 - Target 360 pricing and value analysis05:00 - Demographics and shopping behavior by platform05:45 - Cross-platform membership overlap stats06:20 - Summary: Why Prime still dominates07:15 - Subscriber counts for Prime, Walmart Plus, and Target 36008:02 - Final verdict and seller insights-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Containers Full of Amazon Products Fall Into Water at Long Beach Port

    Play Episode Listen Later Sep 10, 2025 2:52


    Send us a textShipping container losses and Amazon warehouse damage are hurting sellers more than ever.Many aren't being paid the full value of their products and are left fighting Amazon's logistics.Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard.Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com#LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazonWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Massive Shipping Disaster at Long Beach00:19 - Products Worth Millions Lost at Sea00:40 - Brands Like Data Dive Affected by the Incident01:09 - What Amazon Does With Damaged Inventory01:47 - Why Amazon Sellers Are Left With Less02:17 - How Sellers Can Recover From Logistics Failures----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon's New AI Feature is Actually Good for Consumers?

    Play Episode Listen Later Sep 10, 2025 13:45


    Send us a textAmazon is testing an AI-powered shopping feature that reads product details in a podcast format. It's currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content.If you're not optimizing your listings for mobile AI features, you're already behind, let's fix that: https://bit.ly/4jMZtxu#AmazonAI #EcommerceTools #MobileShopping #ProductListingTips #AmazonFeaturesWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Rolls Out AI Podcast Feature for Listings00:27 - Real-Time Test of the New AI Audio Summary01:37 - Why the AI Audio Matches Real User Experience02:40 - Comparing Product Pages: Above vs. Below the Fold03:55 - Which Categories Are Getting This AI Feature?05:20 - Speaker Selection and Target Demographics in AI06:12 - How AI Might Be Choosing Talking Points07:14 - Amazon Reviews, AI, and the Missing Social Push08:26 - Why Amazon Removed Social Posts and What It Means09:22 - AI Shopping Highlights That Actually Work10:20 - Amazon's Jenga Problem: Too Many Features, Not Enough Space11:15 - Desktop vs. Mobile: What Users See and Miss12:01 - Where AI Pulls Info From on the Product Page13:30 - Final Thoughts on Amazon's AI Shopping Experience----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Claim My Amazon Guy

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel