My Amazon Guy

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Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Steven Pope

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    • Oct 9, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 20m AVG DURATION
    • 1,751 EPISODES

    Ivy Insights

    The My Amazon Guy podcast, hosted by Steven Pope, is a must-listen for anyone interested in selling on Amazon. Steven's extensive knowledge and passion for the subject make him a reliable resource for Amazon-related information. The podcast is filled with valuable insights and practical tips that can help sellers succeed on the platform. Steven's energy and ability to bring out the best in his guests make for engaging and informative conversations.

    One of the best aspects of this podcast is Steven's deep understanding of every aspect of selling on Amazon. Whether it's discussing running your own agency or providing insight into specific product categories, he offers a wealth of knowledge and valuable advice. Unlike many self-proclaimed "gurus," Steven emphasizes the importance of hard work and makes no false promises. He provides listeners with realistic expectations and actionable tips that can truly benefit their businesses.

    Another great aspect of this podcast is Steven's interviewing skills. He asks thoughtful questions that elicit real-world insights from his guests. His ability to draw out valuable information sets this podcast apart from others in the same niche. Listeners can expect to gain practical, actionable knowledge from each episode.

    While it's difficult to find any major flaws with this podcast, one minor drawback could be that some episodes may cover similar topics. However, even in these cases, Steven manages to provide fresh perspectives and new insights to keep the content interesting. Additionally, as with any interview-style podcast, some guests may be more engaging than others, but overall, the quality of content remains high.

    In conclusion, The My Amazon Guy podcast stands out as a reliable source of information for anyone looking to sell on Amazon. With Steven's expertise and passion driving each episode, listeners can trust that they are receiving valuable insights and practical tips that will contribute to their success on the platform. If you're interested in great conversations about Amazon and want to improve your selling strategies, this podcast is a must-listen.



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    Latest episodes from My Amazon Guy

    Are Vine Reviews Still Worth It for Amazon Sellers?

    Play Episode Listen Later Oct 9, 2025 8:44


    Send us a textAmazon has limited Vine to just 30 reviews per product, removing the multi-variation strategy sellers relied on. Reviews alone won't drive performance, especially when they're slow, risky, and often average under 4 stars. This video breaks down why review count at launch isn't the priority many believe it is.Worried Vine reviews are ruining your launch? Talk to our team before you burn more money: https://bit.ly/4jMZtxuReady to grow outside of just marketplaces? Book a brand growth call now: https://bit.ly/470KXxF#AmazonReviews #VineReviews #AmazonSellers #FBAAdvice #amazonlaunch Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYXStruggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGoDon't wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0Timestamps:00:00 - Can You Still Use Vine for 90+ Reviews?00:11 - Amazon Limits Vine Reviews to 30 per Product00:25 - Warning About Viral Products and Trends01:32 - Is the Vine Hack with Variations Dead?02:43 - Why Amazon Is Removing Vine Reviews03:08 - Why You Might Not Get All 30 Vine Reviews04:07 - Are Mid-Range Star Ratings a Problem at Launch?05:00 - Cost of Vine vs Launching a Smaller Variation06:06 - Safer Ways to Get Reviews Without Breaking Rules07:27 - Do Launch Reviews Even Matter That Much?07:42 - Focus on Sales, Not Just Reviews08:13 - The Risk of Low Ratings from Vine at Launch08:30 - Final Thoughts: Why Vine Might Not Be Worth It----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How Many Amazon Sellers Really Succeed? Practical Advice for Anyone Starting on Amazon

    Play Episode Listen Later Oct 8, 2025 36:08


    Send us a textBuilding a brand on Amazon is more than chasing big sales numbers. This podcast episode dives into realistic expectations, product selection, and why passion helps sellers connect with their audience. Listeners will hear valuable insights about margins, pricing, and the importance of learning the basics before scaling.Scale beyond Amazon, book your ecommerce growth call now: https://bit.ly/4kOz6rr#AmazonSellers #EcommerceTips #BrandBuilding #AmazonSelling #SellersJourneyWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon's Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can't Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon's Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Vine Reviewer Recommendations Are Gone?

    Play Episode Listen Later Oct 7, 2025 5:05


    Send us a textAmazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxuReady to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews Watch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Vine program goes silent with no recommended products00:20 - Random products replacing real offers01:00 - Reddit shows how Vine reviewers react01:40 - Why Vine reviews are usually under four stars02:50 - Sellers should pause Vine during this period03:30 - Are Vine reviewers even helping your listings?04:10 - Amazon may be cutting Vine during Prime deals04:50 - Final warning: Vine could be hurting your brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What Is AMC and Why Sellers Are Paying Attention Now

    Play Episode Listen Later Oct 7, 2025 12:24


    Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How Amazon Sellers Should Spend Their Ad Budget in 2025

    Play Episode Listen Later Oct 6, 2025 10:25


    Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    August Masterclass: Expert Answers to Tough Amazon SEO & PPC Questions

    Play Episode Listen Later Oct 3, 2025 153:26


    Send us a textMissed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.Still on page 2? Book a call now to fix what's blocking your best keywords from ranking: https://bit.ly/4jMZtxuYour brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rrWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization00:00:00 - Intro and Welcome to August Masterclass  00:01:40 - Strike Zone Keywords vs Search Query Performance  00:04:35 - How PPC Impacts SEO and Ranking  00:08:22 - Broad Match vs Exact Match: When and Why  00:10:55 - Missing ASIN Data in Search Query Reports  00:13:18 - Using Competitor Data to Prioritize Keywords  00:16:44 - Strike Zone Definitions and Real Examples  00:19:30 - Exact vs Broad Campaign Layering Strategy  00:23:00 - How Search Query Data Works with Low Velocity Products  00:26:40 - What Happened to Pink Keywords and What It Means Today  00:30:16 - When to Remove Keywords from Titles and Bullets  00:34:45 - How to Avoid Losing Rank When Editing Listings  00:38:15 - Why Systems, Not Experience, Drive Results at MAG  00:41:22 - Brand Strategist Playbook: SOP Walkthrough  00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact  00:49:40 - Strike Zone Execution: Real Walkthrough  00:53:10 - Best Places to Add Keywords for SEO  00:56:30 - Keyword Stuffing: When It Hurts and When It Helps  01:00:00 - How to Keep Your Best Ranking Keywords Safe  01:03:40 - Phrase Match vs Exact Match for ACoS Control  01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact  01:11:00 - Brand Strength vs SEO for Indexing  01:14:25 - Broad Match Keyword Spend and Organic Rank Boost  01:17:40 - Why Phrase Match Is Easier to Control  01:20:10 - Title Density and Ranking Strategy  01:23:30 - A+ Content Alt Text: What Still Indexes  01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text  01:31:10 - How to Use 100-Character Alt Text to Index  01:35:00 - Using Helium 10 for Title Density Research  01:38:10 - Where to Edit Alt Text Inside A+ Content  01:42:00 - How to View Alt Text Using Free Chrome Extension  01:45:15 - Top 2 SEO Courses You Should Take Next  01:48:40 - Why You Can't See Competitor SEO in SQP Reports  01:51:50 - Premium A+ Content Layout and Indexing  01:55:05 - EBC vs A+ Fields and What Amazon Indexes  01:59:30 - SOP Simplicity: How MAG Gets Results Faster  02:03:40 - MAG Internal QA Process and Feedback Loop  02:07:10 - Support the show

    Exposed: Amazon Employee May Be Behind Brand Registry Hacks

    Play Episode Listen Later Oct 2, 2025 12:55


    Send us a textAmazon sellers are losing brand registry access without warning, often to unknown accounts in other countries. Internal access may be exploited to hijack trademarks and file false claims. This video breaks down two cases showing how sellers lost control, and what you should watch for.Think your brand registry got hijacked? Don't wait for Amazon to notice. Book a call with us now and we'll help: https://bit.ly/4jMZtxuRelying only on Amazon is a risk. Start building your own sales channel today, book your strategy call now: https://bit.ly/4kOz6rr#BrandRegistry #AmazonSellers #AmazonSecurity #TrademarkAbuse #SellerProtectionWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Brand Registries Being Hijacked00:34 - No Warnings from Amazon01:06 - Trademarks Filed Without Consent01:50 - Fake Accounts Linked to India Marketplace02:46 - Digging into Seller Central Connections04:00 - Linked Profiles Expose a Network05:00 - Admin Rights Transferred to New Users05:47 - AWS Employee Gets Brand Control?07:00 - Why Are Brands Being Targeted?08:02 - Trademark and Copyright Abuse Begins09:40 - False IP Claims Accepted Instantly11:02 - No Brand Notification or Approval12:10 - Internal Access May Be the Missing Link13:00 - Final Thoughts and What Sellers Can Do----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Crush Your Amazon Sales This Q4

    Play Episode Listen Later Oct 1, 2025 10:41


    Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 SEO Videos Every Amazon Seller Should Watch

    Play Episode Listen Later Sep 30, 2025 7:39


    Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    The Real Reason Amazon Feels More Competitive Than Ever

    Play Episode Listen Later Sep 29, 2025 8:45


    Send us a textMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon's Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn't Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don't Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won't Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How a New Hire Helped Build MAG School From Scratch

    Play Episode Listen Later Sep 26, 2025 12:58


    Send us a textA bold internal pitch turned into a powerful training platform that transformed team growth. This video shares how an employee identified gaps in onboarding and developed a full internal curriculum. Learn how internal feedback, collaboration, and company culture drove long-term success.Learn how real training creates real results. See what MAG School is all about: MAG-School.comGrow your brand outside Amazon. Book a strategy call and build lasting brand value: https://bit.ly/4kOz6rr#MAGSchool #AmazonTraining #EcommerceCourse #AmazonEducation #AmazonCourseWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that's truly yours: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - A Bold Start: Pitching a New Idea  00:45 - Remote Culture That Doesn't Feel Remote  01:30 - How She Got Started With No Training  02:25 - The Internal Problem That Sparked Change  03:35 - Facing Leadership With Honest Feedback  04:35 - Building Out the Training Program  05:45 - Where the Name “Mag School” Came From  06:45 - Is This an Agency or a School?  07:30 - The Role of Learning and Teaching  08:10 - How Mag School Aligns With Core Values  09:00 - Teaching Others to Strengthen Yourself  09:55 - Adapting Fast to Help Clients Succeed  10:35 - Why Being Eager Gets You Ahead  11:35 - Why You Should Join a Team Like This  12:35 - Final Thoughts From the Interview  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Selling from Washington? Your Amazon Ads Are About to Get Taxed

    Play Episode Listen Later Sep 25, 2025 9:49


    Send us a textAmazon sellers based in Washington state now face extra costs with a new ad tax. This update impacts all sellers with WA addresses, regardless of where they advertise. Learn how it works, what it affects, and steps you can take to manage your ad spend.Want to lower your ad costs and build stronger customer relationships? Book a call and grow beyond Amazon: https://bit.ly/4kOz6rr#AmazonSellers #WashingtonTax #AmazonAdvertising #EcommercePolicy #AdCostsWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Washington State Raises Amazon Ad Costs  00:29 - What the New Ad Tax Covers (And Doesn't)  01:30 - Who Gets Affected by This Tax  02:15 - Is This a Government Overreach?  03:00 - How to Legally Avoid the New WA Ad Tax  04:00 - Setting Up a Virtual Address or LLC  05:00 - Changing Your Amazon Legal Entity  06:00 - Could Other States Copy This Law?  07:00 - Why This Hurts New Amazon Sellers  08:30 - What Comes Next and How to Prepare----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Prep for the Most Profitable Time on Amazon

    Play Episode Listen Later Sep 24, 2025 8:07


    Send us a textQ4 on Amazon can make or break your year. Planning inventory shipments early is the most important step to avoid stockouts and missed sales. This video walks through FBA deadlines, mid-December shopping trends, and how to manage rising fulfillment fees while keeping your listings competitive.Make sure your Q4 sales don't stall, book a strategy call to get your FBA strategy locked in: https://bit.ly/4jMZtxu#Q4AmazonTips #AmazonInventory #HolidaySalesStrategy #EcommercePrep #FBASellingWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Q4 Is Different on Amazon00:40 - How Holiday Shopping Has Shifted Online01:25 - Be Ready: Inventory Timing Tips01:59 - Amazon's Holiday Deal Events Breakdown02:33 - The Real Q4 Sales Surge Isn't on Black Friday03:06 - Understanding Shopping Behavior Before Mid-December03:56 - Deal Strategy vs. Profit Margins04:46 - Key Amazon Inventory Dates & Deadlines05:30 - Sending Late? What to Know About Shipments06:39 - Rising FBA Fees and Holding Costs in Q407:23 - Why Q4 Still Delivers High ROI on PPC07:41 - Final Tips for Q4 Inventory & Managing Amazon Chaos----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Why Amazon FBA Remains The TOP Choice For Thousands Of Sellers Worldwide

    Play Episode Listen Later Sep 23, 2025 9:16


    Send us a textThis video explains why Amazon sellers continue using FBA despite rising costs and increasing tension in the market. It covers warehousing expenses, shipping expectations, and how Prime shipping impacts conversion. Sellers will also hear advice on sticking to what they know and how to stay competitive in 2025.Not sure if FBA still makes sense for your brand? Book a call and map out the right fulfillment plan today: https://bit.ly/4jMZtxu#AmazonFBA #Dropshipping2025 #EcommerceTips #AmazonSellers #fba2025 Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Is FBA Still Worth It in 2025?00:16 – What Customers Actually Want from Sellers00:42 – Why Amazon Beats International Shipping01:21 – FBA Fees vs Consumer Expectations01:36 – Why Most Sellers Can't Afford Warehousing02:12 – How Many Sellers Make $1M+ Per Year02:48 – FBA vs Building Your Own Logistics03:19 – The True Scale of US Fulfillment03:50 – Why Competitors Still Can't Beat Amazon04:30 – Dropshipping vs Prime: The Conversion Gap05:15 – No Real Value from Dropshipping Models05:39 – Prime Wins 10 out of 10 Times06:06 – Stay Informed to Stay Ahead06:38 – Stick to What You Know as a Seller07:23 – Sell What You Understand (Not What's Trending)07:38 – Boring Businesses Build Wealth08:08 – One Kick, Not 10,000 Tricks08:38 – Focus on the Hen That Lays Your Eggs08:45 – Start Now: The Second-Best Time is Today09:05 – Focus Daily on Traffic and Conversion----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Everything You Missed From Amazon Accelerate 2025 - New AI Tools, AGL and MCF Changes, and more!

    Play Episode Listen Later Sep 22, 2025 18:49


    Send us a textAmazon Accelerate revealed major updates sellers should prepare for, from AI-driven tools to logistics changes. The event highlighted new programs like regional FBA launches, updated MCF dashboards, and the removal of co-mingling. Global logistics, AI-powered insights, and new seller support show where Amazon is heading next.Grow beyond Amazon, schedule a DTC call and start building direct customer sales: #AmazonAccelerate #AmazonUpdates #EcommerceTips #AmazonSelling #AIforSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide to run smarter campaigns without burning cash: https://bit.ly/4lF0OYXGet the SEO toolkit that helps listings rank higher and sell faster: https://bit.ly/4lF0OYXGrab the Amazon Crisis Kit so you're protected before issues hit: https://bit.ly/4maWHn0Timestamps:00:00 – Amazon Accelerate Highlights Recap00:30 – Amazon's Push Into AI Tools for Sellers02:00 – Creative Studio and Generative AI Updates04:00 – Product Opportunity Explorer and Niche Insights06:00 – Seller Assistant AI Limitations08:20 – Amazon Global Logistics and Easier Customs09:50 – MCF Dashboard and Multi-Platform Orders11:20 – Amazon Ends Co-Mingling for Resellers13:30 – Regional FBA Launch Program14:30 – AWD Discounts for Palletized Shipments16:00 – Why Amazon Is Focused on AI and Global Growth17:30 – Final Takeaways From Amazon Accelerate----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Top 10 Most Viewed Videos by Amazon Sellers on YouTube

    Play Episode Listen Later Sep 22, 2025 6:19


    Send us a textGet insight into what other sellers are actually watching the most when it comes to growing on Amazon. These topics cover product listings, SEO, seller setup, A+ content, storefronts, and conversion rates. All original videos featured in this list are linked below so you can watch them in full for more details.Struggling to move your brand forward? Book a call and see what's really working for sellers like you: https://bit.ly/43N1bZDTop 10. How to Design Enhanced Brand Content A+ for Amazon Seller Central with Photoshop & Keyword Research: https://www.youtube.com/watch?v=m45Cn7s2BZ0Top 9. Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_ETop 8. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc&t=29sTop 7. Amazon Brand Registry in 2022 - How to Get Brand Registry on Amazon [Full Guide of Benefits]: https://www.youtube.com/watch?v=bxxKUFjibywTop 6. How to Change Your Amazon Seller Central Seller Name - YES You Can Change Your Seller Central Name!: https://www.youtube.com/watch?v=Kh8a3NHlxLoTop 5. Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLtoTop 4. I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0Top 3. Amazon - How to Build Enhanced Content using Brand Registry on Amazon: https://www.youtube.com/watch?v=9wzxxUdu5sgTop 2. How to Grow Amazon FBA Sales: Traffic & Conversion: https://www.youtube.com/watch?v=0VNxWOThrUc&t=10sTop 1. How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc&t=22s-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:17 - #10: Designing A+ Content from Scratch00:41 - #9: New Seller Identity Verification Changes01:19 - #8: Steps to Rank #1 on Amazon01:56 - #7: Full Walkthrough of Brand Registry02:33 - #6: How to Change Seller Central Name03:14 - #5: Honest Amazon PPC Masterclass03:38 - #4: 74-Hour Fast & Seller Health Tips04:17 - #3: Beginner Enhanced Content Tips04:51 - #2: 2 Simple Ways to Grow Sales05:19 - #1: How to Use Amazon Storefronts-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Why You're WASTING Money on Exact Match Keywords

    Play Episode Listen Later Sep 19, 2025 9:32


    Send us a textMany sellers overspend on exact match ads without realizing the wasted potential. This breakdown shows why broad, phrase, and auto campaigns often uncover better keywords. Real examples reveal how sellers can miss valuable sales opportunities by chasing volume only.Turn wasted ad spend into real profit, book a strategy call to fix your PPC targeting today: https://bit.ly/3ZlHh6G Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Exact Match Ads Waste Seller Budgets  00:26 - Experience Running PPC for Almost 10 Years  01:01 - Seller Mindset Around Relevancy and Search Volume  01:37 - Data From 400 Brands on Match Type Spend  02:16 - Why Exact Match Misses Keyword Opportunities  02:39 - Sellers Chasing High Search Volume Mistakes  02:53 - Keyword Example: Markers vs Dry Erase Markers  04:36 - Long-Tail Keyword Phrases Sellers Overlook  05:24 - Niche Phrases Like Green Dry Erase Markers  06:10 - Competitor Targeting and Missed Brand Phrases  07:28 - The Problem With Closing Yourself Off With Exact  08:15 - When Exact Is Useful but Limited  08:45 - Relevance in Niche Keywords vs Broad Terms  09:13 - Final PPC Tips and Match Type Strategy  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Wants Even More Of Your Data: New Profit Analytics Dashboard

    Play Episode Listen Later Sep 18, 2025 8:16


    Send us a textAmazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon could use this information to control sellers and influence competition.Do you want a much safer way to track profitability without giving Amazon your private data? Here are some trusted tools we recommend:Sellerboard: https://sellerboard.comMerchantSpring: https://merchantspring.ioWant to scale beyond Amazon? Download the DTC Growth Stack and start building direct-to-consumer sales today: https://bit.ly/4m3JkVfProtect your profits before Amazon takes control, book a strategy call today: https://bit.ly/4jMZtxuWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend. Download the PPC Guide and start running profitable Amazon ads: https://bit.ly/4lF0OYXStruggling to rank products? Grab the SEO Toolkit and fix your product visibility fast: https://bit.ly/3JyMDGoDon't wait for the next policy change. Get the Amazon Crisis Kit before issues strike: https://bit.ly/4maWHn0Want to reduce dependency on Amazon? Book a DTC call and grow your brand outside the platform: https://bit.ly/4kOz6rrTimestamps:00:00 - Amazon's New Profit Dashboard Released00:36 - Breaking Down Seller Economics Reporting01:44 - Adding Cost of Goods and Advertising Data02:55 - Why Amazon Wants Off-Platform Ad Spend04:15 - Seller Trust Issues with Amazon Data Collection05:46 - How Amazon Could Use Your Uploaded Data06:36 - Why Sellers Should Be Careful With This Dashboard07:46 - Better Tools for Tracking Profitability----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    From CEO Burnout to Breakthrough: A Real Talk from Steven Pope

    Play Episode Listen Later Sep 17, 2025 17:05


    Send us a textRunning an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks.This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls.Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level.Your company can't grow if you're the bottleneck, get help building a team that runs without you: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Stop relying only on Amazon, download the DTC Growth Stack and build a brand that's truly yours: Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why Content Creation Is Hard Today  00:21 - Physical Transformation Journey  01:26 - Mental Burnout and Divorce Struggles  02:14 - Success and Struggles in Delegation  03:18 - Making a Non-Salesperson Lead Sales  04:20 - Founder Sales Advantage and SOP Sales  04:48 - Jenga Strategy and Company Static Phase  05:59 - Feeling Like the Company Runs Without the CEO  06:27 - Motto: Leveling Up to Accelerate Prosperity  07:01 - Meeting 63 Employees in Cebu  07:38 - Smile Campaign for Employee Wellness  08:22 - Push-Up Challenge and Culture Building  09:17 - Strong Executive Team with Setbacks  10:02 - Challenges Managing the IT Department  11:11 - $2.6M Software Mistake and Lessons Learned  11:38 - Gamifying Company Culture (Failure)  12:46 - Ranking #1 for “Amazon Agency”  13:20 - GEO vs SEO and AI Search Optimization  13:35 - DTC Service Expansion Beyond Amazon  14:45 - Reputation and Review Strategy  15:59 - Motivation: Controlling Thoughts, Not Just Tasks  16:45 - Asking Viewers for Content Ideas----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Is Amazon's New Discount System a Trap for Sellers?

    Play Episode Listen Later Sep 16, 2025 3:12


    Send us a textAmazon quietly rolled out higher subscribe and save discount options that impact sellers' margins. These changes push sellers to fund deeper discounts while already dealing with rising ad costs. Many brands will see their customer lifetime value shrink as discounts and fees cut into profits.Protect your margins before discounts drain them, book a call today to build a smarter strategy: https://bit.ly/4jMZtxuStop letting Amazon own your entire business. Take control of your customers and profits and download the DTC Growthstack: https://bit.ly/4p7Tyqj#AmazonFees #AmazonDiscounts #AmazonSellers #EcommerceTips #AmazonUpdatesWatch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYXStop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGoDon't wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0Timestamps:00:00 - Amazon's Push for Higher Spending  00:24 - New 15% and 20% Subscribe & Save Discounts  01:12 - Why Sellers Can't Afford These Discounts  02:01 - The Impact on Customer Lifetime Value  02:37 - Who Benefits and Who Loses From This Change  03:02 - Final Thoughts on Amazon's Discount Push  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Are You Using TOO MANY Keywords and Hurting Your Amazon Sales

    Play Episode Listen Later Sep 15, 2025 8:27


    Send us a textPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYDownload the Crisis Kit now, because waiting until it's too late isn't a strategy: https://bit.ly/4maWHn0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    3 Amazon PPC Updates to Test (Netflix Ads! and more)

    Play Episode Listen Later Sep 15, 2025 12:58


    Send us a textAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know  00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings  01:22 - Why Prime Day Isn't Worth a 50% Bid Boost  02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?  04:01 - When Should You Test TV Ads as a Brand?  05:02 - Budget Allocation Guide by Brand Size  06:12 - Amazon Ad Spec Requirements for Video Campaigns  07:30 - Common Mistake in Video Ads That Hurts Results  08:32 - CPM Bidding Risks Explained  10:04 - Lack of Ad Placement Control in Seller Central  10:33 - New B2B Targeting Feature: Worth Testing?  12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Vine for Sellers Worth it? (2025) - Average Rating 4.1 Stars ⭐⭐⭐⭐

    Play Episode Listen Later Sep 11, 2025 11:34


    Send us a textAmazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risks still outweigh the rewards for most sellers.#AmazonVine #AmazonReviews #FBAlaunch #AmazonSellingTips #productlaunch Get a strategy call to review if your product is even right for Amazon Vine before it's too late: https://bit.ly/4jMZtxuWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Download our DTC Growth Stack: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Inside the Amazon Vine Program00:26 - What Vine Reviewers See in Their Dashboard01:35 - Tax Rules for Amazon Vine Reviewers02:27 - Why Vine Reviews Often Have Lower Ratings03:10 - Risks of Using Vine for Supplements and Complex Products03:56 - Real Examples of Vine Review Feedback04:50 - When Vine Reviews Hurt Your Image Quality05:56 - Who's Using Vine Most (And Why)06:27 - The Two Types of Vine Reviewers: Gold vs. Silver06:55 - Collecting Reviews Before Product Launch07:35 - 50% Off Launch Strategy vs. Using Vine08:34 - New Rules for Authorized Resellers in Vine09:16 - Vine Review Fees Explained10:00 - Why the Vine Program Isn't Free Anymore10:57 - Vine Review Limits and New Parentage Rules11:19 - Focus on Click-Through Rate Instead of Reviews----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Prime vs Walmart + vs Target Circle 360 - Which is Best?

    Play Episode Listen Later Sep 11, 2025 8:27


    Send us a textAmazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms.Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxuReady to own your customer and build real brand value? Download the DTC Growth Stack today: https://bit.ly/4p7Tyqj#AmazonPrime #WalmartPlus #TargetCircle #EcommerceStrategy #onlineselling Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stay ahead of platform shifts — download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Comparing Amazon Prime, Walmart Plus, and Target 36000:44 - What each membership program costs01:10 - Main shipping perks and usage differences02:23 - Grocery delivery and in-store comparisons03:05 - Extra benefits like Prime Video and Paramount+04:20 - Target 360 pricing and value analysis05:00 - Demographics and shopping behavior by platform05:45 - Cross-platform membership overlap stats06:20 - Summary: Why Prime still dominates07:15 - Subscriber counts for Prime, Walmart Plus, and Target 36008:02 - Final verdict and seller insights-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Containers Full of Amazon Products Fall Into Water at Long Beach Port

    Play Episode Listen Later Sep 10, 2025 2:52


    Send us a textShipping container losses and Amazon warehouse damage are hurting sellers more than ever.Many aren't being paid the full value of their products and are left fighting Amazon's logistics.Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard.Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com#LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazonWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Massive Shipping Disaster at Long Beach00:19 - Products Worth Millions Lost at Sea00:40 - Brands Like Data Dive Affected by the Incident01:09 - What Amazon Does With Damaged Inventory01:47 - Why Amazon Sellers Are Left With Less02:17 - How Sellers Can Recover From Logistics Failures----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon's New AI Feature is Actually Good for Consumers?

    Play Episode Listen Later Sep 10, 2025 13:45


    Send us a textAmazon is testing an AI-powered shopping feature that reads product details in a podcast format. It's currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content.If you're not optimizing your listings for mobile AI features, you're already behind, let's fix that: https://bit.ly/4jMZtxu#AmazonAI #EcommerceTools #MobileShopping #ProductListingTips #AmazonFeaturesWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Rolls Out AI Podcast Feature for Listings00:27 - Real-Time Test of the New AI Audio Summary01:37 - Why the AI Audio Matches Real User Experience02:40 - Comparing Product Pages: Above vs. Below the Fold03:55 - Which Categories Are Getting This AI Feature?05:20 - Speaker Selection and Target Demographics in AI06:12 - How AI Might Be Choosing Talking Points07:14 - Amazon Reviews, AI, and the Missing Social Push08:26 - Why Amazon Removed Social Posts and What It Means09:22 - AI Shopping Highlights That Actually Work10:20 - Amazon's Jenga Problem: Too Many Features, Not Enough Space11:15 - Desktop vs. Mobile: What Users See and Miss12:01 - Where AI Pulls Info From on the Product Page13:30 - Final Thoughts on Amazon's AI Shopping Experience----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Walmart has MORE Ads than Amazon! WTF? Why Walmart is No Savior to Amazon Sellers

    Play Episode Listen Later Sep 9, 2025 10:51


    Send us a textWalmart is increasing its ad share, showing more ads in search results compared to Amazon and Target. Ad placement data now suggests nearly one in four listings on major marketplaces is sponsored. Sellers are now questioning whether Walmart is worth the effort given the low return and higher complexity.Feeling stretched thin between platforms? Book a call and get clarity before your margins disappear: https://bit.ly/4jMZtxuTired of marketplace limits? Download the DTC Growth Stack and start building a brand you own: https://bit.ly/4p7Tyqj#AmazonSellers #WalmartAds #MarketplaceStrategy #EcommerceTips #digitalretail Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Get our comprehensive guide to help you optimize your pay-per-click campaigns on Amazon: https://bit.ly/4lF0OYXBoost your visibility with our Amazon SEO toolkit. Start ranking higher today! https://bit.ly/3JyMDGoBe prepared before problems arise with our Amazon Crisis Kit, designed for proactive sellers: https://bit.ly/4maWHn0Grow Your Brand with DTC: Book a DTC strategy call with us today and start scaling your direct-to-consumer brand! https://bit.ly/4kOz6rrTimestamps:00:00 - Amazon sellers hoping Walmart can help00:19 - Ad percentage breakdown on Walmart, Amazon, and Target00:51 - How ads are displayed differently by each platform01:46 - Walmart and Amazon revenue growth compared03:25 - Why Walmart search results are unfair04:47 - Walmart increases ad spots to help smaller brands05:50 - Amazon's shift away from logistics to focus on ads06:44 - How Amazon ads out-earn AWS07:59 - Should sellers invest in Walmart or stay with Amazon?08:46 - Why side-hustling too many platforms is risky09:31 - Walmart takes more effort for less return10:06 - Honest take: Amazon vs Walmart results----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    AMAZON Ad Management Just Got a MAJOR Upgrade with Automated Rules

    Play Episode Listen Later Sep 8, 2025 5:52


    Send us a textAmazon's new rule automation for bids and targeting changes how sellers run ad campaigns. With added performance filters, sellers can now automatically move high-performing keywords from auto to manual campaigns. This update brings more precision to keyword targeting, dayparting, and overall ad spend control.Take control of your ad strategy before Amazon does it for you, book your PPC call today: https://bit.ly/4jMZtxu#AmazonAds #PPCstrategy #AmazonAutomation #KeywordTargeting #AdSpendOptimizationWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way.Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Adds New Rule-Based Automation  00:25 - Bid Adjustments and Dayparting Strategy  01:18 - Targeting Filters for Auto Campaigns  02:10 - Setting Conversion Filters for New Targets  03:02 - Rules for Match Types and Manual Campaigns  03:45 - Exact vs Phrase vs Broad in Automation  04:20 - Avoiding Uncontrolled Keyword Additions  05:05 - Using 30-Day Data and Clickthrough Rate Filters  05:45 - Why This Isn't Just “Set and Forget”----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Will Amazon Offer Brand Gating to Every Seller? Here's Why They Might

    Play Episode Listen Later Sep 8, 2025 7:28


    Send us a textUnauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers.Tired of losing control of your brand on Amazon? Let's talk about how to protect it, now: https://bit.ly/4jMZtxuGet the DTC Growth Stack and build a sales channel Amazon can't control, start scaling your brand today: https://bit.ly/4p7Tyqj#AmazonSellers #BrandGating #AmazonBrandRegistry #ResellerControl #amazonmarketplace Watch these videos next: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Download the PPC guide sellers use to stop wasting ad spend and drive more real sales: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Will Amazon Ever Offer Brand Gating to Everyone?00:27 - Why Brands Want Full Control of Their Listings01:21 - New Updates to Brand Registry Explained02:00 - Selling Roles: Resellers vs. Brand Representatives02:42 - Could This Be Amazon's Version of Brand Gating?03:45 - Why Amazon May Never Allow Full Brand Gating05:00 - How Amazon Benefits from Price Wars on Listings06:01 - What Would Force Amazon to Give Sellers More Control?07:00 - Final Thoughts on Brand Gating Possibilities----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What's Holding Back AMAZON SELLERS? Noah Answers!

    Play Episode Listen Later Sep 5, 2025 5:53


    Send us a textNew Amazon ad campaigns often underperform due to lack of history and slow algorithm learning. Broad and phrase match types help uncover better targets early on, especially when paired with competitor keyword research. A simple structure change and tighter control on wasted spend can reduce costs and improve conversions fast.Start fresh with smarter campaigns that actually convert, book a PPC audit call today: https://bit.ly/3ZlHh6G #AmazonAds #AmazonPPC #EcommerceAdvertising #AdSpendTips #AmazonCampaignsWatch these videos onYouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/46cpa7oWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why New Amazon Ads Don't Convert00:20 - Ad History and Amazon's Learning Process00:56 - Why You Shouldn't Split Performing Keywords01:40 - Best Match Types When Launching New Ads02:20 - Using Competitor Keywords to Improve Targeting02:46 - How to Find New Audience with Auto Campaigns03:28 - Healthy Range for Wasted Ad Spend03:46 - How Auto Catch-All Campaigns Work04:25 - Setting Low Bids by Match Type05:14 - Best Product Categories for Catch-All Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How These Sellers Got Real Results on Amazon Without Doing It All Themselves

    Play Episode Listen Later Sep 4, 2025 2:44


    Send us a textAmazon sellers share how expert support helped them fix critical issues and grow their business. Testimonials include account reinstatement, faster resolutions, and improved listings across vendor and seller accounts. Watch how outsourcing gave these brands real results without the stress of managing it all.If you're an Amazon seller who wants real growth without the stress, book a call and let us handle the hard part: https://bit.ly/4jMZtxu#AmazonSupport #EcommerceGrowth #AmazonSellers #OutsourcingAmazon #SellerHelpWatch these videos on YouTube: From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2$87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Real Seller Experiences Working With an Agency00:17 - From Amazon Beginner to Confident Seller00:31 - Fast Support and Resolution on Amazon Issues00:46 - Avoiding Headaches With Outsourced Help01:02 - Value Given Before Signing Up01:11 - Overcoming Amazon Shutdowns With Help01:29 - Real Sales Growth After Getting Support01:34 - From Fighting Amazon to Getting Real Revenue01:50 - Making Money in the First Month02:01 - Why Founders Choose to Outsource on Amazon02:19 - 15% Growth in One Year With Support02:32 - Help for Both Vendor and Seller Accounts----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

    Your PPC Allocation on Amazon is WRONG - Here's Data on my 400 Brands

    Play Episode Listen Later Sep 3, 2025 5:52


    Send us a textMost Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend Watch these videos on YouTube:Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwSimplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYXYour listings won't rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGoProblems hit hard when you're not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0If you're serious about growth, stop playing small. Book a DTC call and take control of your brand's future: https://bit.ly/4kOz6rrTimestamps00:00 - The Wrong Ad Advice Everyone Is Copying00:20 - Real PPC Spend Data From 400 Brands00:58 - Confirming the Data With Another Agency01:44 - Are You Overspending on Sponsored Display?02:31 - Amazon DSP Is Changing Everything03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now04:00 - Amazon's Strategy Behind Stopping Google Shopping04:45 - Amazon Is Now a Marketing Company05:22 - Final Thoughts: Fixing Your PPC Budget Allocation----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What's REALLY Happening with Amazon's Google Ads Comeback

    Play Episode Listen Later Sep 2, 2025 6:00


    Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What's the SECRET to HIGH Converting Amazon Product Images?

    Play Episode Listen Later Sep 2, 2025 13:15


    Send us a textGrowing sales on Amazon starts with better conversion, and conversion starts with smart design. Main image quality, layout, and clarity directly impact how well listings convert and rank in search. Optimizing product visuals for mobile, including lifestyle shots and clear use cases, turns clicks into purchases. Understanding the customer avatar ensures the listing speaks to the right audience and drives consistent sales.If your CTR is low and conversion's flat, it's time to talk about your product images, let's fix that now: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonSales #AmazonListing #CTRtips #EcommerceStrategy #ProductImagesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the crisis kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why CTR Is the Fastest Way to Grow on Amazon01:01 - How Main Image Affects Clicks and Sales02:41 - The Best Hack to Improve CTR03:58 - The Truth About High Conversion Rates05:29 - Underrated Ad Strategies Like DSP06:59 - Top Image Strategy That Helps Mobile Shoppers08:01 - Why Lifestyle Photos Matter in Product Listings09:30 - The Real Power of Customer Avatars11:12 - The Three-Step Framework to Understand Customers12:54 - Demand vs Co-Op Products: What Drives Design?----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

    5 Secrets to Catalog Troubleshooting You Need to Know Now

    Play Episode Listen Later Sep 1, 2025 10:43


    Send us a textChanging a brand name on Amazon isn't easy, especially with brand registry errors or support misinformation. From trademark issues to blacklisted lawyers, there are common reasons Amazon blocks brand name updates. Sellers need to follow the correct path and avoid generic names, false assumptions, and poor case submissions.Frustrated with denied brand name changes? Let us fix it: https://bit.ly/4mxGc4Q#BrandRegistry #AmazonTrademark #BrandNameChange #AmazonSellers #FBAHelpWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Make every click count during brand changes — get the PPC guide and stay visible during the switch: https://bit.ly/4lF0OYXFix visibility after a rebrand — get the SEO guide and make sure your listings stay searchable: https://bit.ly/457zjSlBrand denied or suppressed? Download the Amazon crisis kit and take back control: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Support Is Wrong About Brand Changes00:24 - First Step: Trademark and Register Your Brand00:43 - Take a Real Photo of Your Product and Packaging01:05 - Use Brand Registry Case, Not Seller Support01:41 - Explain Why the Change Is Needed in the Case01:58 - Use Our Brand Name Change Service if Needed02:24 - Brand Registry Doesn't Equal Display Name03:13 - Common Trademark Issues That Block Brand Registry03:36 - Too Generic or Conflicting Brand Names Get Rejected04:31 - Blacklisted Lawyers and Why They Matter05:08 - Prime vs FBM and Why Sales Drop Without Prime Badge06:00 - Faster Shipping Wins the Buy Box and Sales06:51 - Ways to Recover Lost Sales on Amazon07:26 - What Impacts Buy Box Ownership the Most08:28 - Amazon Shows You Who Has the Featured Offer08:44 - Why Sellers Get Banned and How to Avoid It09:46 - Most Common Mistakes That Get Sellers Suspended----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Missed Our Masterclass? Here's a Compilation of Top Amazon Optimization Tips

    Play Episode Listen Later Aug 29, 2025 110:42


    Send us a textMissed the latest webinars and strategy sessions? This replay brings together live listing reviews, conversion audits, and click-through rate breakdowns in one masterclass. Sellers will see real examples of Amazon product image issues, title problems, and missed ranking opportunities. Learn what actually drives performance through real-time strategy tips and live ASIN feedback.If your ASIN isn't converting, request a free video audit and find out exactly why: https://bit.ly/43NH7GC#AmazonListing #AmazonOptimization #EcommerceStrategy #AmazonCTR Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlYour brand is too good to be hidden, book a DTC strategy call and reach customers directly: https://bit.ly/4kOz6rrCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0Timestamps00:00 - Why Your Listing Might Be Losing Sales01:15 - The First Thing to Check on Your Amazon Listing02:16 - Main Image Is the First Conversion Driver03:54 - Common Image Mistakes That Hurt Your Ranking05:46 - Title Format That Can Lower Click-Through Rates07:10 - Why Secondary Images Are Wasted Potential09:00 - Main Image Violations That Risk Suppression10:20 - Showing What the Product Actually Does12:00 - Text Size Problems on Product Images13:34 - The Impact of Conversion Rate Differences15:00 - Better Packaging Presentation in Main Images17:00 - Updating Image Stacks to Support Sales19:00 - Clickthrough Strategy Using Search Query Data21:00 - Product Packaging vs. Expectation for Main Image23:30 - Real Example of Underperforming Listing Fix26:00 - Category Errors and Their Sales Impact28:30 - Why Click-Through Rate Should Be Prioritized31:00 - SEO Tips from Reviewing Real Listings34:00 - Importance of Image Consistency in Variations36:30 - Split Parentage Strategy for Better Visibility40:00 - Watch Out for Broken Parentage Issues43:00 - Large Drop-offs in Purchase Journey45:00 - Listing Text vs. What Shoppers Actually Read48:00 - What's Allowed in Main Images (According to Amazon)51:00 - Understanding Strategy vs. Guesswork54:00 - Audit Checklist to Find Listing Gaps57:00 - How to Use Search Query Performance Data59:00 - Matching Strategy With Actual Business Goals1:02:00 - How to Increase Clicks Without Changing Price1:06:00 - Why Most Sellers Are Guessing at Strategy1:08:00 - Using Brand Tailored Promotions With Intent1:11:00 - Customer Journey Insights You're Probably Ignoring1:15:00 - How Lifetime Value Changes Strategy1:17:00 - How Audience Targeting Impacts ROI1:20:00 - Understanding Where Your Funnel Is Broken1:22:00 - When Is a Coupon Strategic and When It's Just Lazy1:25:00 - Account Management Tips for Scaling1:28:00 - Gold Panning Campaigns for Cheaper CPC1:31:00 - SEO Rotation and Keyword Timing1:34:00 - Rufus, Cosmo, and Amazon's AI Push1:38:00 - Listing Optimization Isn't Just for Beginners1:40:00 - Main Image CTR Still Dominates PerformanceSupport the show

    After 2,143 LinkedIn Posts, Top 10 Most Liked Topics Amazon Sellers Care About - Steven Pope

    Play Episode Listen Later Aug 28, 2025 11:29


    Send us a textTop performing social content shows what matters most to Amazon sellers. From seller support issues to SEO updates, every post tells a real-world story. Topics include listing optimization, buy box hacks, PPC tips, intern hiring, and common burnout issues.Join convo https://www.linkedin.com/posts/steven-pope_this-marks-my-2143rd-linkedin-post-i-counted-activity-7361303118246023170-as9J?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAZWlSEBXrNiPxWkHNlrep9yF9xTZ7fI2YkLinks to to posts:1️⃣ Fixing Seller Support — 600 Likeshttps://lnkd.in/gbZYUX3aMy 5-step plan to radically overhaul Amazon's broken support system.2️⃣ Optimized Listing Blueprint — 562 Likeshttps://lnkd.in/gR9-PAuYSee exactly what a high-converting Amazon listing looks like.3️⃣ New Seller Top 3 Tips — 556 Likeshttps://lnkd.in/gwd6rCKzThe 3 essentials every new seller must master to succeed.4️⃣ The Lambo Lesson — 541 Likeshttps://lnkd.in/gTRYHQApHow buying a Lamborghini unexpectedly became a business magnet.5️⃣ Buy Box Cheat Sheet — 532 Likeshttps://lnkd.in/gW-tspawWhat really determines who wins the Amazon Buy Box.6️⃣ CTR Magic for SEO — 519 Likeshttps://lnkd.in/g_26RBqEWhy Click-Through Rate might be your #1 SEO growth lever on Amazon.7️⃣ Keyword Pyramid Method — 486 Likeshttps://lnkd.in/gZq3PDG6Simplified system for organizing keywords for SEO & PPC campaigns.8️⃣ Family Legacy Brands — 447 Likeshttps://lnkd.in/g83kxHA2My plan to give each of my kids a profitable Amazon brand at 18.9️⃣ Hiring 50 Amazon Interns — 440 Likeshttps://lnkd.in/gNK87QVBCreating opportunities for the next generation of Amazon pros.

    GEO vs SEO - Is it just a Giant Reskin of Keyword Stuffing?

    Play Episode Listen Later Aug 27, 2025 28:02


    Send us a textSEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.Get a real review of your site's GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rrNeed more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos next:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - SEO vs GEO: What's Changing in 202501:15 - Why GEO Optimization Matters for Websites03:00 - How AI Tools Like Perplexity Use GEO Data05:00 - FAQs and Q&A Formatting for Better Visibility07:00 - Reddit and Wikipedia: Overindexed GEO Sources09:00 - Top SEO Results Still Dominate GEO Rankings11:00 - Perplexity's Comet Browser in Real Use13:00 - Testing SEO Results in Perplexity GEO15:00 - What GEO Says About My Amazon Guy's Website17:00 - Strengths That Help Sites Rank in GEO19:00 - Website Gaps for Better GEO Results21:00 - Making FAQs Better for Generative Engines23:00 - Showing Expertise and Entity Clarity on Your Site25:00 - Is GEO Just Repackaged SEO? Maybe.27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Rufus Update Just Got Smarter: From Chatty to AGentic

    Play Episode Listen Later Aug 26, 2025 10:56


    Send us a textAmazon's AI shopping assistant now tracks user preferences, past purchases, and product questions. This new tool reads reviews, compares products, and organizes results to guide shoppers. It may affect how listings rank, but sellers shouldn't change their Amazon SEO strategies just yet.Test if your Amazon listings are ready for AI-driven search, book a strategy call now: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonAI #EcommerceTips #AmazonSellerAdvice #AmazonUpdates #amazonrufusWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Rufus Remembers Your Shopping History01:15 - Real Example: How Many Mice Have I Bought?02:00 - How Rufus Answers Product Questions03:15 - Asking Rufus for Product Recommendations04:30 - Comparison and Product Idea Tools05:30 - Order History Becomes Personalized Search06:30 - AI in Planning Events with Rufus07:30 - Rufus Misses Add-to-Cart on Desktop08:30 - Structured Output: Organized Shopping Help09:30 - Overhyped Features vs. Real Use10:30 - Should Amazon Sellers Worry About Rufus?----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

    What's New With Amazon? Deprecated Themes, Google Ads, Star-Only Reviews, and more!

    Play Episode Listen Later Aug 25, 2025 9:23


    Send us a textAmazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.Stay ahead of Amazon's latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxuDownload our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon News Recap for Sellers00:18 - Removal of Irrelevant Variation Themes01:37 - Amazon Pulls Out of Google Shopping Ads02:45 - Seller Feedback Update: Star Ratings Only04:37 - New FBA Returns and Ownership Settings06:00 - Amazon Manufacturing Central Announcement08:13 - Customer Reviews Transition to Voice of the Customer-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Don't Fall For This Trademark Trick!

    Play Episode Listen Later Aug 25, 2025 2:52


    Send us a textTrademark scams are targeting Amazon sellers after filing with the USPTO. Many receive fake mail asking for a publication fee that looks official. Sellers can protect their brands by verifying trademark records directly and avoiding fake fees.Protect your brand from scams. Get help registering your trademark the right way: https://bit.ly/4lsWHOxDownload our advanced Amazon tips and start applying strategies top sellers use to stay ahead: https://bit.ly/45snCUU#AmazonSellers #TrademarkHelp #AmazonTips #USPTOWarning #BrandProtectionWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Download our PPC guide: https://bit.ly/4lF0OYXDownload our SEO toolkit: https://bit.ly/3JyMDGoDownload our Amazon Crisis Kit (this is good to have before problem occurs): https://bit.ly/4maWHn0Grow your brand with DTC. Book a DTC call with us: https://bit.ly/4kOz6rrTimestamps00:00 - Fake Trademark Fee Scam Explained00:30 - What the Letter Looks Like01:00 - Why It's a Scam and How It Works01:45 - What You Actually Need to Do02:20 - Where to Verify Your Trademark02:50 - How to Avoid Trademark Scams for Good----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    This Change Fixed Everything in Our Amazon Store

    Play Episode Listen Later Aug 22, 2025 4:03


    Send us a textImproved Amazon listings, campaigns, and images helped us solve major seller problems fast. Fixing ASIN issues, updating SKUs, and handling listing errors made a big difference. Getting expert support with A+ content, store pages, and ad strategy changed everything.Stuck with your listings or just tired of Amazon headaches? Book a call, let's fix it: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSuspension #EcommerceHelp #AmazonListingFix #MyAmazonGuyWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4kOz6rrTimestamps00:00 - Before Working with MAG00:24 - Problems with a Solo Amazon Consultant00:43 - Fast Changes After Hiring MAG01:17 - Fixing Legacy Listing and SKU Issues01:49 - Past Experience Getting Shut Down on Amazon02:21 - Why It's Worth Paying for the Right Support02:56 - Staying Involved with Your Amazon Business03:32 - Why MAG's Ongoing Support Matters-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How To Retarget Your Customers With Amazon PPC

    Play Episode Listen Later Aug 21, 2025 3:06


    Send us a textSellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior.Losing loyal buyers to cheaper ads?Let's rebuild your ad game with a focused strategy, book a call: https://bit.ly/4jMZtxu#AmazonAds #RetargetingStrategy #BrandedCampaigns #AmazonMarketing #FBAAdvertisingWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Why Competitors Are Taking Your Buyers00:16 - How Audience Bid Adjustments Help With Retargeting00:45 - Setting Bid Adjustments in Self-Campaigns01:26 - Targeting Past Customers With Precision02:00 - Using Audiences to Control CPC and Retention02:42 - Why Sellers Should Start Using This Right Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Correct a Shipping Error Without Losing Inventory

    Play Episode Listen Later Aug 20, 2025 5:49


    Send us a textA shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/3Hrwm5fGrab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 - UPC issue explained during shipment00:33 - Using AWD as an off-channel warehouse01:19 - Why relabeling matters for inventory tracking02:09 - Parentage problems with mismatched SKUs02:55 - AWD relabeling vs. removing inventory03:30 - Off-Amazon distribution option walkthrough04:15 - Intercepting and relabeling inbound shipments04:49 - Can a carrier reroute to avoid the issue?05:30 - Options recap and final recommendations----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon CTR is the FASTEST Way to Grow Brand Sales

    Play Episode Listen Later Aug 19, 2025 21:28


    Send us a textImproving click-through rate is the fastest way to grow sales on Amazon. Most sellers still focus on conversion, but small changes to your product's main image can drive immediate traffic growth. Learn how click and impression share reveal where to spend more or improve visuals.Ready to stop getting ignored? Let's overhaul your main image and turn impressions into clicks: Not sure why your sales are stuck? Find out if your main image is killing your clicks, schedule a strategy session: https://bit.ly/4jMZtxu#AmazonSales #CTRStrategy #EcommerceTips #AmazonListing #MainImageCTRWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, download the PPC Guide that actually drives results.https://bit.ly/4lF0OYXWant more traffic to your listings? Grab the SEO Toolkit that shows what really works: https://bit.ly/457zjSlDTC isn't optional anymore, book your call to grow your brand with a DTC strategy that converts: https://bit.ly/4kOz6rrDon't wait for a disaster, get the Amazon Crisis Kit before problems hit: https://bit.ly/4maWHn0Timestamps00:00 - Why Click-Through Rate Matters in 2025  01:23 - The IAP Funnel: How Sales Happen on Amazon  02:52 - Amazon's Real-Time CTR Data with Search Query Report  04:44 - Traffic vs Conversion: Where Sellers Should Focus  06:39 - CTR Case Study: High Clicks, Low Impressions  07:52 - Fixing Low Click Share with Image Changes  09:42 - Real Image Test with Five Agencies  12:01 - Why Keywords Matter More Than Brand Names on Packaging  14:00 - Finding High-Sales Keywords for Image Optimization  16:00 - The Real Reason Your Image Isn't Working  18:00 - Best Practices for Supplements and Main Image CTR  20:26 - Summary: Make Your Keyword the Focus for CTR Gains-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    How to Handle Crazy Amazon Sales Fluctuations!

    Play Episode Listen Later Aug 18, 2025 9:25


    Send us a textSeasonal sales shifts affect every Amazon seller, especially after events like Prime Day or Q4.If sales suddenly slow down, it's often inventory timing, missed demand windows, or buyer behavior.Planning for ups and downs helps sellers avoid stockouts, manage pricing, and stay ahead of competitors.Don't let sales dip catch you off guard. Download our Amazon crisis kit and get prepared: https://bit.ly/4maWHn0#AmazonSales #Q4Planning #AmazonCrisisKit #SeasonalSales #amazonfba Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYXTraffic doesn't drop by accident. Grab the SEO Toolkit and make sure your listings are built to last: https://bit.ly/457zjSlIf Amazon slows down, your website should pick up the slack. Book a DTC strategy call and plan your pivot: https://bit.ly/4kOz6rrTimestamps00:00 - The Reality of Amazon Sales Roller Coasters00:26 - Why Sales Dip After Prime Day or Q401:01 - How Product Seasonality Impacts Sales01:28 - What to Do When Sales Suddenly Slow01:55 - Common Issues Covered in the Crisis Kit02:30 - Managing Demand During Busy and Off Seasons03:13 - How to Avoid Overstock After Peak Seasons04:16 - Identifying Your Seasonal Sales Trends05:29 - Keywords and Phrases That Match Buyer Intent06:14 - Using Lifestyle Images for Seasonal Positioning06:42 - Logistics Planning and FBA Deadlines07:37 - Promotions and Coupon Planning Around Peaks08:08 - Why Seasonality Can Be a Profit Window08:31 - Don't Let Competitors Outpace You08:48 - Preparing Listings and Inventory Before Peaks08:55 - Get the Amazon Crisis Kit----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Amazon Traffic PLUMMETS 13% What's Going On?

    Play Episode Listen Later Aug 15, 2025 3:27


    Send us a textAmazon has stopped spending on Google ads, and it's causing a sharp decline in product traffic. Sellers are already seeing fewer sessions and clicks, affecting campaign performance. This shift could impact costs, visibility, and long-term brand growth on the platform.Feeling the impact of lower traffic? Get real strategies that adapt to platform changes, book your call today: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonTraffic #EcommerceNews #PPCstrategy #OnlineSalesTips #AmazonAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Traffic Is Dropping00:18 - Amazon Stops Spending on Google Ads00:43 - Did This Increase Amazon PPC Costs?01:13 - Traffic on Amazon Down 13%01:28 - What Brand Owners Should Do Next01:38 - UGC on TikTok Still Works02:04 - Is Amazon Trying to Own Customer Data?03:00 - Speculations on Amazon's Strategy03:15 - Daily Amazon Updates and Final Thoughts----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

    Amazon's Return Changes Every Seller Must Review Immediately

    Play Episode Listen Later Aug 14, 2025 10:49


    Send us a textAmazon quietly introduced new FBA return, evaluation, and damaged inventory settings that could impact seller profits. These changes affect how returns are processed, whether items are evaluated for damage, and if Amazon can keep and resell your damaged goods. Knowing which settings to adjust now can protect your margins and control over your inventory.Protect your margins and inventory. Book a call now to review your FBA settings before it's too late: https://bit.ly/4jMZtxu#AmazonSellerTips #FBASettings #AmazonReturns #EcommerceTips #AmazonFBAWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Get proven strategies to lower ad costs and increase sales: https://bit.ly/4lF0OYXOptimize your listings and rank higher for profitable keywords: https://bit.ly/457zjSlBe ready with solutions before problems threaten your account. Download our Amazon Crisis Kit: https://bit.ly/4maWHn0Book a DTC call and expand beyond Amazon to own your customer base: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon's New FBA Return Policy Overview00:31 - Returnless Resolutions Explained01:50 - When Returnless Resolutions Make Sense03:00 - Returned Item Evaluation and Why It Matters04:48 - Risks of Disabling Return Evaluation05:48 - Damaged Inventory Ownership Setting Breakdown07:41 - Why This Change Reduces Seller Control09:21 - Recommended Actions for Sellers10:26 - Final Thoughts on Policy Changes----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    What If Amazon Suddenly REFUSED to Let You Sell Your Brand?

    Play Episode Listen Later Aug 14, 2025 4:52


    Send us a textSome sellers own the product, brand, and UPC but still can't list on Amazon. Missing brand registry links, UPC data mismatches, and catalog errors are often the cause. Common fixes include linking the UPC to GTIN fields, doing template uploads, and submitting proper packaging images.Get expert help to fix your Amazon listing issues before they cost you more sales. Book a call with us: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonListingHelp #BrandRegistryFix #AmazonUPC #AmazonSellerTips #FixAmazonListingWatch these videos on YouTube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Blocks You from Selling Your Own Product00:26 - Common Product Listing Errors and Signs to Watch00:50 - Brand Registry Might Not Be Connected to Your ASIN01:22 - Importance of GTIN and UPC in Seller Central02:09 - What to Do If UPC Fix Doesn't Work02:57 - Submitting Cell Phone Images with Branding03:43 - Why Amazon Rejects Sticker Logos04:01 - What Happens If Brand Registry Gets Revoked04:24 - Final Steps and Summary-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    BREAKING NEWS: Amazon's Game-Changing Manufacturing Plan You Need to Know!

    Play Episode Listen Later Aug 13, 2025 6:51


    Send us a textAmazon is gathering sourcing cost data and promoting India-based suppliers through its new manufacturing portal. This move aims to centralize production, design, logistics, and fulfillment under its control. While it may help new sellers, existing brands risk losing product control if they opt in.Get expert help protecting your sourcing strategy: Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonManufacturing #SourcingOnAmazon #AmazonSuppliers #EcommerceSourcing #AmazonFBA2025Watch these videos on Youtube: This Amazon Report Can Save Your Listings! https://www.youtube.com/watch?v=L9WxyAmipCc&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZILHow to Fix Amazon Error Code 8541 (Simple Guide): https://www.youtube.com/watch?v=AgH2YkD_Dho&list=PLDkvNlz8yl_ZtZAhInHLZiRq2TBiQ2A2i-------------------------------------------------Avoid losing sales. Download the Amazon Crisis Kit and fix your account issues before they get worse: https://bit.ly/4maWHn0Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Wants to Control the Entire Supply Chain00:12 - Why Sourcing Cost Uploads Were Just the Beginning00:39 - Manufacturing Central: Amazon's New Portal01:11 - India Is the Focus for Supplier Connections01:56 - Amazon's Long-Term Play to Own Fulfillment02:45 - How Amazon's Control May Impact Product Design03:52 - Can Amazon Use Your Manufacturer to Compete?04:44 - What This Means for New vs. Experienced Sellers05:56 - Pros and Cons for First-Time Amazon Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Struggling With Too Many Products? Watch This!

    Play Episode Listen Later Aug 13, 2025 5:16


    Send us a textHandling 1000 hyper-niche variations can stall ad strategy, especially when traffic is low. Learn how to simplify campaign structures with auto-targeting and catch-all setups. Understand how to run low-bid, high-efficiency ads and competitive ASIN targeting without overthinking.Want a direct strategy to simplify PPC when you have too many SKUs? Let's break it down together: https://bit.ly/3ZlHh6G #AmazonPPC #AutoCampaigns #AmazonAdvertising #LowBidStrategy #ProductVariationsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/3F8SBfsStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/4dkfxVBTimestamps00:00 - Managing a Flag Seller With 1000 Product Variations01:03 - Focus on Overall Account Strategy, Not Individual Products01:25 - Understanding the Account's PPC Scope and Budget01:50 - Why This Account Needs Auto Catch-All Campaign02:06 - Step-by-Step Setup of Auto Catch-All Strategy03:09 - Recommended Bids and Budget Setup03:38 - Using ASIN Targeting for Direct Competitor Matches04:25 - Differentiating Products in a Price-Heavy Category04:45 - Final Strategy Summary: Auto Targeting and ASIN Matching05:02 - QR Code Mentioned for Getting Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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