10K Collective e-Commerce Podcast

When it comes to running an e-commerce business, it's easy to get overwhelmed with all the tasks that need to be done. One solution to help manage the workload is to hire virtual assistants (VA). A VA is a professional who provides support services remotely, typically online. They can take care of a variety of tasks, including customer service, managing social media accounts, data entry, and more. Time Stamps [03:00:12] Creating Job Descriptions [07:36:79] Onboarding Issues : Mistakes When Recruiting [13:31:56] VAs Leaving Under Distress [19:43:80] The Superman Syndrome [21:39:58] The VAA Philippines However, managing remote teams and Virtual Assistants can present its own set of challenges. Here are some mistakes to avoid when hiring and working with a VA: Not having clear job descriptions: Before hiring Virtual Assistants, it's important to have a clear understanding of what tasks and responsibilities you want them to handle. This includes creating documentation like job descriptions to ensure that both parties are on the same page. Not looking for specific skills and experience: If you're hiring a VA for a specific task, such as managing your PPC campaigns, it's essential to look for someone with relevant experience and skills. For example, a PPC VA should have experience with analyzing data and optimizing campaigns. Not providing upfront tasks and training: It's important to provide your VA with a clear understanding of what they will be trained on and the hours of work expected. A clear contract, including an NDA, should also be in place to protect both parties. Not properly verifying the VA's identity and location: It's important to ensure that the VA you are working with is who they say they are, and to verify their location. This can be done by getting their identification and other personal information. Letting VAs feel isolated: Even though everything is done online, it's still important to invest in creating a sense of community with your VA. This can include holding actual meetings, celebrating birthdays, and participating in events in their location (if applicable). Feeling the need to create a book of SOPs: It can be tempting to want to create a book of standard operating procedures (SOPs) for your VA to follow, but this can be a mistake. Instead, show your VA the responsibilities and tasks they will be handling, and provide training and support. You can even record the training sessions for them to refer back to. This will allow them to create their own SOPs as they become more familiar with the work. Not having a schedule of work: It's important to create a schedule for your VA to follow, so they can work independently without constant supervision. This can include tasks like checking listings for issues, managing PPC campaigns, and checking inventory. Not having reports: Set up a system for your VA to report to you on a daily or weekly basis. This can include what tasks they completed, any achievements or problems they encountered, and the hours they worked. Tools like Asana, Trello, and email can be used for this purpose. Not having a communication structure or regular meetings: It's important to have regular communication and meetings with your VA to ensure that everything is running smoothly and to address any issues that may arise. Suffering from the "Superman Syndrome": It's common for e-commerce business owners to try to do everything themselves when they first start out. However, as the business grows, it's important to delegate tasks to VAs and other team members to ensure that everything is being taken care of. Neglecting tasks like shipments, supplier management, and customer service can lead to problems down the line. Resources Schedule a call with Gilad at VAAphilippines.com  To learn more about getting a VA, reach out to VAA Philippines at the email service@VAAphilippines.com

There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising platforms. We also touch on some basic practices around ads: including making sure you don't lose money on the deal! And how to link ad platforms into an ecosystem for outsized results. What you'll learn Why goal clarity is critical before you start advertising Jason's Amazon ads use…but it's not what you think! Why Json loves to hate Facebook ads The under-used aspect of Google ads that can really increase your ROAS The importance of some critical numbers at the product level How understanding consumer behavior helps you engineer better performing ads Why and when you need to turn off your ads – even if they're working! Resources Pin and Grow by Craig Lewis (Pinterest ecommerce agency – mention Amazing FBA or Michael Veazey for discounts and better service)

Managing remote employees, particularly virtual assistants (VAs), can be a challenge for e-commerce businesses. In this article, we will discuss the key strategies for effectively managing remote teams and using VAs to support your business. From establishing clear communication channels to setting clear expectations and goals, we will provide practical tips on how to make the most of your remote workforce. As the world becomes increasingly digital and interconnected, many businesses are turning to remote work as a way to cut costs, increase efficiency, and attract top talent. While remote work has many benefits, it also comes with its own set of challenges, particularly when it comes to managing remote employees. In this article, we will discuss some common mistakes that e-commerce businesses make when using virtual assistants (VAs) and how to avoid them. As the founder and assistant of virtual assistant academy, VAA Philippines, Gilad knows firsthand the challenges of managing remote employees, particularly virtual assistants (VAs) in the e-commerce industry. When he started his Amazon business in 2015, he grew quickly and recruited his first two VAs in the Philippines. However, things did not go as smoothly as he had hoped. Time Stamps [02:50:98] Introduction [04:36:29] Thinking What people Say About Themselves in CV/Resume is Important [07:39:48] How To Find Motivated People? [11:02:22] The Next Stop of the Process [18:59:60] The Interview Process [24:21:40] Wrap Up Mistakes When Handling Your Virtual Assistants One of the main mistakes Gilad made was assuming that what people wrote about themselves in their CVs or resumes was important. He overweighted resumes that listed a lot of experience, without taking into consideration how good the person could potentially become. When he put out his first recruitment ad, he received 300 applications, all from people who claimed to have many years of experience and the ability to scale companies. However, Gilad learned the hard way that this was not always the case. He found one VA who seemed like the perfect fit and spent a month training them, only for them to stop replying to his messages. This experience taught Gilad the importance of testing for commitment, motivation, and speed of learning before hiring VAs. He also learned the value of properly evaluating English skills. Recruiting Virtual Assistants at VAA Now, at VAA, Gilad takes the time to properly filter candidates through a recruitment funnel. He tests their ability to analyze data, their commitment, and their motivation by giving them tasks that take time and effort to complete. This includes asking them to review an Amazon listing and recommend improvements based on negative customer reviews. In addition to these mistakes, Gilad also learned the importance of understanding Filipino culture when managing remote employees in the Philippines. Filipinos are generally quieter and more loyal than Westerners, and they do not appreciate being pushed or told they have made mistakes. This can be catastrophic for the employer-employee relationship. Instead, Gilad recommends showing VAs that it is okay to make mistakes and encouraging them to make suggestions. Handling Virtual Assistants at VAA At VAA, Gilad connects sellers with a Filipino manager in addition to their VA to facilitate better communication and avoid misunderstandings. He also emphasizes the importance of being open about the business, its growth expectations, and the VA's role in the company. This helps to build a strong sense of belonging and connection, which can increase engagement and productivity. Another important aspect of managing remote employees is understanding their work environment. Gilad recommends conducting live video interviews to check the connection and physical background, as well as being clear about expectations and tasks. He advises setting specific hours and procedures for communication,

Amazon SEO – or “Amazon keyword ranking” – is rightly more than important – it's almost an obsession of any focussed ecommerce operator who sells on Amazon. Getting your product listing to rank on Amazon for powerful keywords is indeed incredibly important. Having talked in the last live (or last 2 podcast episodes) about the strategic drivers, today we discuss some practical action steps to get your products ranked for valuable keywords on Amazon? What you'll learn How boost traffic to your Amazon listing without advertising How to conduct keyword research How to refine your keyword lists Best practices in keyword research How A+ content impacts search engine optimization on Amazon Is adjusting the main image a good hack for SEO / ranking? Resources for Amazon SEO Viral Launch Helium 10  Jungle Scout Google SEO Training: clickminded.com by Tommy Griffith, former Head of SEO, PayPal & AirBnB amazingfba Steve Pope of My Amazon Guy

Welcome to our discussion on influencer marketing mistakes that Amazon sellers often make! If you're an Amazon seller looking to leverage the power of influencers to promote your products, it's essential to avoid common pitfalls that can hinder your success. In this episode, we'll take a look at some of the most common mistakes that Amazon sellers make when it comes to influencer marketing, and provide tips for how to avoid them. Whether you're a seasoned seller or just getting started, these insights will help you get the most out of your influencer marketing efforts and drive more sales for your business. Background Tomer Hen is a business professional based in Los Angeles, California. He has a wealth of experience working with big companies, including Amazon, to help them gain users. In addition to his work with these larger companies, Tomer has also founded his own "biohacking" supplements brand. As he looks to build relationships with influencers, Tomer is launching his brand with a modest budget, relying on relationships and micro influencer strategies to help get the word out about his products. While he has done many interviews in the past, this is the first time he has spoken about his influencer marketing strategy. Before delving into the world of ecommerce, Tomer had a team that he worked with to build sales funnels and handle other important tasks like copyrighting. His company, Mobco Media, has been around for ten years, and he works with a variety of brands, with about 70% of his business focused on Amazon. Despite this focus on Amazon, Tomer is also interested in building relationships with direct-to-consumer (DTC) brands. Overall, he leans towards a DTC model, believing that most brands do influencer marketing wrong. Time Stamps 01:56:76 | An Introduction About Mobco Media 02:54:88 | How to Launch A New Brand? 05:50:68 | The Definition of Influencer Marketing 08:35:16 | How Are You Going To Find Or Choose The Influencers? 10:14:58 | What Drives Influencers? 13:35:56 | How Do We Go About This In Practice? 22:19:04 | Is Using Influencer Shout-Outs Work? 25:47:07 | How Do We Find Possible Influencers? 29:53:23 | What Servicers Do You Offer? How To Launch a New Brand on Amazon with Influencer Partnerships Welcome to our discussion on how to launch a new brand on Amazon with influencer partnerships. Our guest today is TOMER HEN of Mobco media, a company that helps brands grow their profits through influencer partnerships. Recently, Tomer had a conversation with a founder who is working on launching a new supplement brand. This brand is entering a very competitive space, but with the right strategy, it can still succeed. One key way to stand out is by building credibility and social proof outside of Amazon, and then using that to your advantage on the platform. For example, if an influencer endorses your product and directs their followers to your Amazon listing, it can be more effective than having a high number of reviews on your own. Tomer's company, Mobco media, has been around for 10 years and has worked with big brands like L'Oreal and Amazon. In the past two years, they have focused on helping supplement and food founders grow their businesses. If you're launching a new brand on Amazon, Tomer and his team at Mobco media can help you leverage influencer partnerships to give your brand the best possible chance of success. What Drives Influencers? Is It Just Relationship-Driven or Is it Real Business?  Influencers, also known as content creators or social media influencers, are individuals who have a significant online presence and the ability to influence their followers' purchasing decisions. Many influencers are able to monetize their platforms through sponsored content, where they promote products or services to their audience in exchange for compensation. But what drives influencers to create content and collaborate with brands?

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Why You Should Start an Agency Blog Introduction: Starting an agency can be a great way to get your foot in the door of the e-commerce world. An agency offers economies of scale, which means you can start with just one client and quickly grow to two or three. It's an easy business to start up since the client pays for it, and if you manage it correctly, you can easily scale your agency from five employees to fifty. Jeff ran his own agency for nearly 20 years and knows first hand the rewards and pitfalls of running a successful business. Here's what he had to say about why even run an agency in this day and age. Time Stamps [02:40:55] Why Even Run An Agency? [03:42:30] What Do You Call An Agency? [06:19:28] What Are The Downsides of Agencies? [07:57:49] Employees Don't Get Better Then More You Hire [09:38:92] Using Data For An Agency [12:32:79] How Would You Manage The Client Asking For Goals That Don't Serve Them? [16:01:86] Why Are So Many Amazon Sellers Not Happy with Agencies? [20:36:51] How Do We Measure Management Effectiveness? [25:00:72] How Do We Deal with the Problem of Hiring One Person and Getting Another [28:16:48] How Do We Use Data To Run A Better Agency? What is an Agency? First off, it's important to know exactly what an agency is. A freelancer is usually just one person working on their own projects, but an agency typically has a hierarchical structure with multiple people working within it. Jeff's own agency started out with five employees, and eventually grew to over fifty. He left the day-to-day management of his agency to others so he could focus on larger tasks like strategy, branding, and marketing initiatives that would ultimately benefit all of his clients. Downside of Digital Marketing Agency While there are many benefits to running an e-commerce business as an agency, there are also some potential downsides that should be taken into consideration before taking the leap. For example, running an e-commerce company as an agency is like running any other inventory-heavy business—like FBA—in that if you land a new client on the agency side then you have to project how much work will need to be done in order for them to achieve their goals. Additionally, while people don't necessarily get worse when you hire more of them (as opposed to machines or software), they are definitely harder to scale than other aspects of your business—and agencies don't always sell what they do; instead they sell results! How Would You Manage Client Requests? Another problem that arises when dealing with clients is how do you manage requests for goals that don't serve them? According to Jeff, the best thing to do here is never call out your client directly; instead approach it from a different angle by saying something like “here's how I look at it...” This allows you take control of the conversation without alienating your client or making them feel bad about their decision making process. How to Manage Clients and Keep Them Happy : Digital Marketing Agency Blog Introduction: Amazon sellers often find themselves not happy with the e-commerce agencies they hire. They may feel that their goals are not being met, or that they aren't feeling heard. That's why it's so important for agency owners to set expectations from the beginning and maintain a strong line of communication with their clients. In this blog post, we will discuss how to manage your clients and keep them happy, as well as how to measure management effectiveness. Structuring Account Managers The best way to ensure that your clients are happy is by having a solid structure in place for managing them. This means assigning an account manager to each client and scheduling a monthly management call with them. During these calls, you should communicate goals, results, and any changes that need to be made in order to better serve the client. Never Call Out the Client  When communicating with your clients,

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn What Amazon ads are – and the options What Amazon advertising can do to boost your sales The make-or-break relationship between the ads and product listing The hidden power of “intent” – what it is, why it matters How to find additional keywords – without overhelm How low price points impact the economics of advertising The simplest way to set up Amazon ads How to get Amazon to do the heavy lifting for you The simple hack to find the best keywords for your Amazon listing The one tool that covers pretty much all your keyword research needs The critical importance of 3 financial numbers Why low price points can kill your profit Resources mentioned https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast: Amazon ad management with Brian Johnson of Canopy Management Amazon Advertising and profits with Mike Zagare  of PPC Entourage

Data-driven decision-making is a process that helps you identify the key performance indicators (KPIs) that best describe your business. It also helps you identify the metrics that best reflect the impact of the changes you're making in your business. It's an analytical approach to decision-making that requires data. Instead of that, how do we get this to work in the real world? What do you measure? More importantly, how do you make sure that the metrics you choose are actually relevant to your business model? In this blog post, we'll explore some common KPI mistakes that many sellers make. We'll look at how data-driven approaches can help prevent these issues from happening. Time Stamps [00:43:43] What is Data - Driven Approach To Managing An E-Commerce Business? [01:45:70] Data Driven vs Data Informed is Better [02:51:15] Why Does Data-Driven Decision-Making Matter? [07:52:73] The S.M.A.L.L. Framework [12:40:56] KPIs You Need For Your Business [15:54:78] Are Revenue Targets A Good Plan? [19:10:33] Industry Benchmarks for Gross Margins [21:57:07] For the "Leveraged"Business - KPIs [27:29:95] Have 1 KPI Per Marketing Person [31:56:01] Data Drive U: Services This article will cover: Why data-driven decision-making matters How we can put in place a data-driven approach? What are some of the ways that you can use data to make better business decisions? How will this help your ecommerce business grow?eCommerce   What is a Data-Driven Approach to Managing an e-commerce businesss ? A data-driven approach to managing your e-commerce business is about using facts and figures to make decisions. This is better than just relying on your gut instinct. The process involves collecting data, analyzing it and making decisions based on the analysis. The Data-Driven Approach has three main steps: Collecting data in a systematic manner; Analyzing and interpreting the collected data. We are look fordecision-making meaningful insights for better decision making; and finally, Using those insights to improve marketing strategies, customer service or other areas of your e-commerce business. Data-Driven Data-Driven vs Data-Informed Why Does Data-Driven Decision-Making Matter? Data-driven decision making is an important part of any business. It allows you to make better, more informed and more accurate decisions—which in turn leads to more effective business processes. The reason it's so important is that good data gives you the insights needed to make smart choices. The choices could be about your product or service development, or marketing and sales strategies. Either way, your choices can dramatically impact your bottom line. The problem is that most companies don't have the right tools in place to get their data and turn it into actionable insights. And those that do often find themselves drowning in an ocean of information. As a result, they waste time trying to figure out what their customers really want. Worse still, they make decisions based on bad data. More Data Doesn't Mean Better Decisions! You don't need MORE data per se. Rather, you need better and more relevant data that can help you make better decisions. More data doesn't mean better decisions! Data can be misleading - It's important to understand how your customers are using your products and services. But understanding the customer journey is only half of the equation when it comes to using Amazon KPIs. You may, for example, place too much weight on negative reviews. You need to have context or perspective on why something happened in the first place (if you're able). Data can be misinterpreted. How many times have we seen people get fired up over something that turned out to be false? The same thing goes with sales numbers. One set of results from one customer won't tell us enough to generalize safely. How Do We Install Data-Driven Decision-Making? You start by understanding what type of data you should collect....

Getting started as an e-commerce seller can feel intimidating in quite a few ways. One of the ways is the feeling that you have to spend a large budget just to get started. In today's show our panel explores how you can use just $100 to get started in eCommerce. We explore physical product options, how to work with Kindle and physical books. We touch on marketing on and off Amazon. We also discuss how to approach influencers in an original way. We touch on how to approach a potential business mentor, and how you might put together your own peer group for peer-to-peer learning as well. What you'll learn How to use Kindle books as cheap marketing tools How to approach an experienced potential e-commerce mentor Ways to influence multiple influencers for $100! The easiest way to get started in eCommerce for $100 Why checking product-market fit might be the best use of your budget! The hack for getting free marketing books to learn from When should you quit the day job and go full time with your own ecommerce business? Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Ecommerce is a constantly changing landscape. Learning the basics of product design can help you keep up with the latest trends and techniques. Getting a custom design is one of the most exciting opportunities in ecommerce.  The biggest reason is making a differentiated product. Plus it's more creative.  Timestamps for Podcast [02:24:59] Why Go Custom Product? [03:27:88] Isn't It Too Expensive? [06:10:26] Which is the Hardest Part of the Process? Isn't it Manufacturing? [06:38:98] Innovate within Your Space and Create Excitement [07:14:43] Getting Focus Group Feedback [13:32:04] From Product Design To Manufacturing [14:51:22] Industrial Designer or Product Design? [19:28:66] A Good Industrial Designer About our Guests- Jason Byer and Crowd Spring Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers). Get Your Free Custom Brand Report Here ! Get a $35 Off Your First Product Here : Get It Here !  Why Custom Products are Worth While  Custom products are worth the cost because of their profitability, uniqueness and usefulness. They can also be more fun for you and your customers. When you work with an industrial designer, they can help you solve a specific problem or create something that is uniquely suited to your customer's needs. What's the difference between an e-commerce industrial designer and an e-commerce product designer? Who is an industrial designer? Industrial designers are the ones who are responsible for the look and feel of your product. They specialize in developing products that have an emotional connection with people — they create experiences, not just objects. While their work includes technical aspects, it also involves creating positive emotions, like joy or nostalgia. What's the Difference Between an e-commerce Industrial Designer and a Product Designer? The main difference between these two roles is their focus: An e-commerce industrial designer focuses on how products will look online. An e-commerce product designer usually creates physical objects that you can touch, see, or feel in person (like furniture). Creating industrial design with great utility. Your first goal should be to define the problem. Don't start with a solution. A great industrial designer will ask you questions and get you thinking about why you are doing what you're doing and how it affects people's lives. I don't know anyone who would happily use a product they hate, so if the answer is "because that's what we do," then that's not good enough! You need to think about how your product fits into people's lives, what their goals are when interacting with it, how it can improve those interactions for them (and for other people who interact with them as well). There are two things here: 1) have an idea of what kind of person is going to use this thing; 2) know where they're coming from in terms of their experiences using other products before this one—what was okay? What wasn't? How could some of those things be changed? That sounds like a lot--but really all those questions boil down into one thing: make sure users have an experience worth investing time into! Finding the best form for your e-commerce product. When it comes to e-commerce products, form is everything. It's tempting to think of form as something that just "looks nice," but in the world of industrial design and product development, form and function are inseparable. If a product doesn't do what it's supposed to do (like make coffee), then any attention paid to its appearance is wasted effort—or worse, it may even hinder its performance. So what makes good product form? Products with good form are ones that work well, and they look good while doing so. A classic example of this is the iMac computer: not only does the product fulfil its primary function (computing),

In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. You'll learn Common legal structures for charitable work Create ideas for giving (beyond cash) to charities Michael & Jason's shared 1st charity experience Cautionary Tales from McDonald's Founder's Estate to Tom's Shoes Tips for finding a charity that you resonate with How to get started in a wise way Resources Mentioned www.sewpowerful.org www.mealsonwheelsamerica.org www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html

Brand Identity Definition If you're selling your products on a website, it's important to give your brand an identity. The best way to do this is with a brand strategy. A brand strategy can help you understand what makes your product different and how to communicate that to customers. It also helps you decide when it's time for a rebranding project! What is a brand identity definition? A brand identity is everything your customers associate with your products and company. A brand strategy is a plan that helps you decide how to communicate your brand. This includes things like what your logo will look like, what colors you'll use and how you're going to talk about yourself. It's all about understanding who your customers are, what they need from your product, and how you can meet those needs better than anyone else! Timestamps for Podcast [00:35:02] Intro: Curated Marketplace For Custom Design [01:41:77] What is Brand Identity? [03:37:07] Crowdspring Offers A Wide Variety of Designer Types [06:49:41] Brand Perception is Guided By The Companies [09:37:82] The Product Has To Be Good But So Does The Whole Experience [12:07:36] What Are The Steps In Creating A Brand Identity From The Beginning? [12:38:30] The Core Brand : Visual Identity [14:03:35] Transferring Your Design Into Packaging [16:37:32] Brand Consistency [18:13:38] How Do We Get Consistency? [20:53:53] How Do We Create Brand Guidelines? Is it Necessary to Hire Someone? [23:03:76] Branding and Packaging [27:22:64] Crowdspring and their Services About our Guests- Jason Byer and Crowd Spring Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers). Get Your Free Custom Brand Report Here ! Get a $35 Off Your First Product Here : Get It Here !  What Does a Successful Brand Identity Look Like? If you want to build a successful brand identity, you need to start with the basics. Brand identity is the sum of all the elements that make up your brand. This includes not only what you say about your business and how it's doing, but also how others perceive these things by looking at your logo and website, reading some of your content on social media, or watching videos on YouTube. A successful brand identity is one where all these components work together as part of an overall strategy that helps customers understand what makes this company different from others in its market niche. It does this through: A well-defined promise or value proposition; Clear messaging (whether verbal or visual); Consistent branding across platforms; and Appropriate use of colours, fonts and imagery How to Create a Great Brand Identity for Your eCommerce Business A great brand identity is one that is recognizable and distinct. This means that it should be consistent across all channels, including your website, social media platforms, packaging and marketing campaigns. Being consistent with your brand identity will allow you to establish trust among consumers. That helps them feel comfortable making purchases from you. Your logo is the key component of this. Make sure it stands out from other logos. That way, customers can easily identify it as belonging to your company. Your logo should also be memorable so that customers don't forget about you after they've made their purchase. By using the same colors, fonts and images consistently throughout all aspects of your business operations (including packaging), you'll create an environment where customers are comfortable making purchases from you. They know exactly what they're getting into when they see one of these characteristics associated with any type of product purchased online. How to Get Consistent Brand Identity Creating a strong visual communication system helps make sure everyone at your company knows how each other's work fits into the bigger pictur...

In this 2-part episode we discuss adding charitable giving to  your e-commerce work and how it can help change the world, strengthen your brand, and build a better business. We also discuss challenges and cautionary tales too. You'll learn Common legal structures for charitable work Create ideas for giving (beyond cash) to charities Michael & Jason's shared 1st charity experience Cautionary Tales from McDonald's Founder's Estate to Tom's Shoes Tips for finding a charity that you resonate with How to get started in a wise way Resources Mentioned www.sewpowerful.org www.mealsonwheelsamerica.org www.voluntaryworker.co.uk/volunteering-with-meals-wheels.html

The High-ticket dropshipping model The high-ticket dropshipping model has multiple moving parts. But the advantages over similar ecommerce models are considerable. Compared to Private Label, it has pretty minimal startup costs. We are talking a $few hundred not $10,000 plus. And compared to retail arbitrage, or online arbitrage, it is both more scalable in the short-term, and more sellable in the medium and long-term. In many ways, it combines the best of both of those business models. Creating a marketing funnel However, if you don't have much money to spend on advertising, it's better to focus on building quality backlinks from websites in high-trafficked niches. If you need help getting started with SEO for e-commerce and generating organic traffic then check out my previous article. If you are looking for a more direct approach, consider buying some Facebook ads or Google ads.  You can target people who are most likely to be interested in your products and services, reaching them with well-crafted ads. Keep in mind that this will likely cost more than building backlinks—but it's worth it if you can get the results you want. It's also important to note that you should use a variety of marketing tactics when trying to build your brand. This includes social media, email marketing, infographics and more. Here are some ideas for your brand-building strategy: Write blog posts that provide useful information about your industry or niche. These are excellent content marketing tools because they attract links from other websites, which improves your search rankings. You can also use them to attract more followers on social media platforms such as Facebook and Twitter. Can you apply Dropshipping  Tactics to your own Private Label? You can use the same tactics of dropshipping. But instead of getting a third party to manufacture products then ship them to your customer, you yourself manufacture and ship them to your customers. The great thing about this is that you don't have to stick with just one product category or type. You can actually run your own private label brand if you want. All that's required is some research on what works well with this model. You'll work from developing the brand name itsel. Then you'll need to pick out which products you will sell under it and how much you will invest in marketing them. At the end of the day, it comes down to what you want out of your business. If you are looking for a quick way to make money and don't mind spending some time researching and developing products that will sell well, then dropshipping may be right for you. If, on the other hand, you want to build a stable and long-term business that will provide consistent income for years to come, then private labeling may be better for your needs. Can a High-ticket dropshipping model create a  Sellable business? The value of your dropshipping business will increase as you add more marketing assets. So it's important that you decide how best to do this. You can choose to build an online store yourself or pay someone else to do it for you. Whichever option you choose, it will help improve the value of your business and increase its overall worth. However, if you have a high ticket product range and want to sell them on your own storefront, then there may be fewer buyers interested. That's because they don't fit into the price range that most people are looking for when searching for products online (i.e., under $100). This means that building up these kinds of stores might not be as easy as they seem at first glance; however, if you do it correctly, they could still prove profitable over time. Another way would be through Private Label (PL), where instead of buying products wholesale directly from suppliers themselves like other sellers do - sellers who use PL buy them from wholesalers instead but put their own brand names on them rather than using expensive ones such as Nike or Apple etcetera which woul...

E-commerce buying and selling is skyrocketing in use. Now is the perfect time to launch your own Shopify store and begin selling direct to the public. In this 2nd part of our 1-part episode, we finish exploring 9 valuable reasons that is true – drawing on Jason's work with thousands of Shopify store owners as well as his own experience with brands. What you'll learn A surprising list of business experts that support Shopify Understanding the use of Shopify as the e-commerce hub-and-spoke tool. How integration partners are pushing Shopify further ahead. A consideration of the Apps available on Shopify Resources Mentioned Shopify Power: Build An Ecommerce Website Using Shopify Sell Online With Shopify Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

What is Drop Shipping? Drop shipping is when a store doesn't keep inventory and instead buys from a supplier and then has the supplier ship directly to the customer. This is a fulfillment method for online retailers. Drop shipping gives you a chance to sell products that you don't have in your possession, which means you can offer more products for your customers. There are many benefits of drop shipping. Another simple but easily-missed point is that because it demands no cash tied up in inventory, it is much more scalable if it takes off. All ecommerce operators reach a  a point where growing their business means expanding the catalogue a lot. Private label sellers often find they need to find an extra $100-500,000 in funding. Many simply can't do it; others have to enter the risk of very large loans or investing their life savings. The high-ticket dropshipping model just bypasses this issue.  Drop Shipping Explained Drop shipping is a method of selling goods without having to keep them in stock. In this case, the supplier ships the goods directly to the customer. The retailer receives payment from their customers and pays the supplier afterwards. This allows you to have a website or physical storefront without having to purchase product ahead of time and risk tying up your capital in inventory that might not sell. Again though there are now ready off-the-shelf solutions, so technical know-how is no longer much of a barrier.  High-Ticket Drop Shipping High-ticket drop shipping is a business model that focuses on selling high-ticket items. The reason this type of drop shipping works so well is because high-ticket items have much higher profit margins, which means you can make more money with less sales. High-ticket items also require far fewer customers to generate the same revenue as low-margin products, which makes it easier for your company to grow . You'll find yourself with fewer customers overall because each one will be spending a lot more money than someone who buys a lower priced item. That means you have far fewer headaches when it comes time to manage your customer base! How Does Drop Shipping Work? Drop shipping works like this: You find a product you want to sell, and then you make an agreement with the supplier that lets you sell it without having to buy the inventory first. The arrangement is simple—you tell your drop shipper what products you want to sell, and they take care of everything else. They will handle orders, ship them out directly to customers, collect payment from customers on your behalf, and then ship those items directly back to you after they've been sold (this is called "fulfillment"). And because the suppliers have already taken care of the cost of buying the inventory for themselves (which is usually pretty high), there are usually no setup fees involved in starting a drop shipping business! How to Start Your Dropshipping Business! Now that you know what drop shipping is and how it works, let's get started with setting up your own dropshipping store. First, register a domain. Ben uses Namecheap but anywhere similar will do. $12 a year Get a google workspace and an email address for about $12 a month.  Get some professional but simple branding work done. You need a logo and a simple home page with sliders or well laid-out images. Cost around $100. Set up Shopify. This will be your online store platform where all of your products will be stored and sold from. That costs around $29 a month.  Next, choose a niche product that you want to sell in order to start building your customer base. You can make the most money if you find something that no one else has already started selling yet! It's best if this niche product is high ticket (at least $50) because it means customers are more likely to buy from you instead of going directly through Amazon/Ebay or whatever other site they're familiar with buying things on already.

E-commerce buying and selling is skyrocketing in use. Now is the perfect time to launch your own Shopify store and begin selling direct to the public. In this 2-part episode, we begin exploring 9 valuable reasons that is true – drawing on Jason's work with thousands of Shopify store owners as well as his own experience with brands. What you'll learn Reason 1-5 of why Shopify is a terrific solution for e-commerce sellers. What keeps Amazon seller's up-at-night and how to solve it The alternatives to Shopify that you should avoid How building a business with a partner that has opposing objectives can ruin things Resources Mentioned E-Commerce Sales Will Explode This Holiday Season Shopify Power: Build An Ecommerce Website Using Shopify Sell online with Shopify

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. Business strategy during recession for Amazon & E-commerce Introduction The economy is in the midst of its longest recession in a century. In this volatile time, it's important that you have a strategy to stay viable as an Amazon and e-commerce business owner. Let's take a look at some ways that you can keep your business moving forward during these uncertain times! Ken Burke's 2001 Dot.com Crash experience Ken Burke was a serial entrepreneur with a background in technology. He started out selling computer hardware before moving onto software development, building his first company from the ground up. At the height of the dot com crash his company survived. What happened on the other side of the recession was much better: in 2003-06, they had their best season ever.  Europe and UK may face long-term recession or stagnation The current recession is not simply a one-off event. It's the beginning of a long period of stagnation, or even decline, for Europe and UK as well. The reason is simple: Gas is not only in short supply now, it will be for the foreseeable future because shale gas production has peaked out in US and no country outside of US has made any significant progress towards developing shale gas reserves. Germany was the engine of European economy due to its large manufacturing sector which depended on cheap energy (gas) to be competitive globally. Germany's industry accounted for 36% share of total industrial output globally in 2015[1], making it largest exporter among all European countries. But that can't continue as German manufacturing industry depends on cheap energy and Russia controls almost all gas supplies into Europe through Nord Stream pipeline and other pipelines through Eastern Europe. Nowadays gas prices have increased significantly due to sanctions imposed upon Russian Federation following annexation Crimea from Ukraine. Sadly there is little prospect of that changing. Even if Russia makes peace soon, its supplies will have been permanently damaged, or shut down.  Luckily there is an alternative, giant market of consumers which should be thriving... How to play in Amazon USA, the most robust market The medium-term economic future for the USA is much brighter than for Europe. The US has become self-sufficient in oil and natural gas. North America also has some of the healthiest demographics in any developed continent, with a combined population of over 500 million people. It has a continent-sized market in North America with NAFTA 2.0 with Mexico and Canada expected to boost trade even further (and hopefully end tariffs). America is also retooling its factories at record speed, which is helping to generate jobs and investment at home rather than overseas as well as keep import costs low while boosting exports - all good news for eCommerce players like Amazon!  Taking over your market The period towards the end of a  recession can be a period where you get to take over the market. The main reason for this is because of the economy in general and how people react to it. When there is an economic downturn, many companies will either merge or go under completely because they cannot afford to stay in business anymore. This means that there is more room for new competitors who have been able to survive during this time and are looking for ways to make money back into their company's p...

In our initial episode about Paid Social” we outlined 3 big goals. In today's conversation we're continuing the discussion about how to engage warm traffic with effective social media advertising. What you'll learn A 2 Step Process for getting cold traffic very inexpensively, then retargeting them via (Facebook). Engagement goals and other non-sales goals for warm traffic. remarketing via (Google Adwords). How Live-Commerce Techniques and goals are transforming e-commerce businesses Forming direct sales strategies with social ads Resources Mentioned www.streamyard.com www.commentsold.com Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

How Does Entrepreneur Decision-Making Work in Real Life? Entrepreneur decision-making works in a variety of ways. Some entrepreneurs prefer to gather as much information as possible before making a choice, while others simply follow their gut instinct.Regardless of your decision-making style, there are some principles you should always keep in mind: Action creates momentum – If it feels like you've been stuck on the same problem for days or weeks without any progress, then it's time to take action. The more time spent thinking about how to solve a problem without actually solving it will just lead to frustration and an eventual loss of motivation. Test, measure and adjust – When trying out new ideas or testing different solutions for problems, don't be afraid to try things out quickly and see what works best (and what doesn't). Use this process as an opportunity for learning so that you can learn from your mistakes while they're still fresh in your mind instead of later down the road when they might have cost you too much money or time already! Tactics for Entrepreneur Decision-Making- the Decision Matrix There are three things that you need to do in order for you to make your own decision. List the criteria for the decision. This is the most difficult part because it requires thinking about what matters and why it matters, but it's also very important because you cannot weight a factor if you don't know what's being weighted in the first place. Make sure that all of your criteria are relevant and appropriate for this type of decision and don't get carried away by making too many or too few; this will help keep things simple later on when calculating weights (see below). Weight each of your criteria numerically based on their relative importance (so 1 = high priority, 5 = low priority).  To give an example: suppose I'm trying decide whether or not I want my ecommerce website design done by an agency rather than doing it myself. One of my criteria might be "time spent", since developing websites takes me a significant amount of time every month; another might be "cost", because agencies often charge more per hour than freelancers do; yet another could be "quality", since hiring someone else means outsourcing some portion of control over how well my site looks or functions. The point here is not just listing them—you must think about these factors as having varying levels of importance depending upon which option(s) from our list above we're considering at any given moment during our evaluation process (e.g., if we had chosen Option A instead of Option B above, then cost would no longer matter as much). Do the math After this, it's a simple question of multiplying and comparing: In a spreadhseet, you'd have the options or choices in rows down the left-hand column, and the criteria along column headers going left to right. for each possible option or choice, you'll have a score for each criterion For each of these criteria boxes, you'll need to multiple the score by the "weight" you've  which of multiplying the score of each possible option by the "weight" for  has the most weight then add up the total score across all the criteria for each decision. Finally, look at the relative scores of each decision. Like most maths, and all spreadsheets, it's so much easier to see it on an actual spreadsheet! Ken has created a spreadsheet that does the heavy lifting for you with a structured approach to decisions. Click here for his free entrepreneur decision matrix spreadsheet. Have 3-Year Financial Forecast! And Measure the Decisions  A key tool for Entrepreneur Decision-Making is financial forecasting. It is imperative that you know where your business is going, so it's important to have a financial forecast. You need a forecast for the next 3 years - and this is a shock to many entrepreneurs because they don't even have a one-year forecast.

In our initial episode about Paid Social” we outlined 3 big goals. In today's conversation we're going to give you “The Secret” and really unpack the 3 big ideas with tons of actionable tips and insights for each. What you'll learn Who Paid Social Media Ads are ideal for The ideal sequence of when paid social media ads should be used A budget rule-of-thumb for paid social media advertising How long it takes to get results with paid social media ads A terrific Facebook Video Strategy that works really well in support of paid social ads. How Pinterest Promoted Pins factor into paid social media ads Ad Instagram Ad strategy that you can start with just a few dollars. Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Inventory is the lifeblood of your Amazon business. It's how you make money, and it can also be how you lose money. The trick is to make sure that you're using inventory to make decisions in your business rather than letting it control your business decisions. This post will cover a few different ways that inventory can be used to manage your Amazon business. The new Way to Use Inventory Inventory management at its most basic is a system of passive records. Of course, it's important to get this organised. But to leave it at that is to miss a lot of critical insights into your consmers.  IInventory isn't just a record of widgets sitting in warehouses. In fact, it is a system of engagement with customers. It's more than just a record: it tells a story about each customer and the interactions you have with them over time. Inventory reconciliation can be one of the most challenging parts of managing your Amazon business, but it doesn't have to be! You can use inventory reports to avoid shortages or out-of-stock products, improve order fulfillment times, and make better decisions about how to grow your business. In this article, we'll give you some tips on how to use inventory reports  to actually see customer trends. You need a place where you aggregate data You need a place where you can aggregate data. This sounds like a no-brainer, but it's actually the root issue with inventory management. You need to think about how your product is going to be sold, how you will get it out the door, and how your inventory system needs to support all of these things. The best way to do this is by thinking about how your inventory system will support each of these things individually. Then, once you've figured that out, you can start combining them together. Looking for inventory clues When you're looking to identify the root cause of your inventory gaps and ways to solve them, it's important to consider the inventory clues you'll find in your product data. First of all, when you look at current orders and sales for a particular SKU (stock keeping unit), you can see if there are any patterns that might indicate an upcoming gap. If a product is selling well and will soon be out of stock, it's time to order more from your supplier or manufacturer. This is especially true if your costs per unit are going down as well—that means you'll earn more profit by ordering more units! Next up: customer insights! While analyzing customer data may sound like an overwhelming task because of how much information is available with Amazon Fulfillment API tools like Seller Central Reports and Vendor Central Reports, we've got some simple tips for getting started on this fun project that could lead to some big improvements in your business strategy: 3 Key Data points to look for There are three key data points you need to look for: Date received to date bought by consumer Accounts receivable ageing by product Market sizing. This is how you get the size of your market. The first step is to identify what product or service you are selling, then using that as a benchmark to find out how many people are buying it. This can be done either through surveys and interviews with potential customers or by looking at sales data from your current customer base. Then, you can use this information to find out how much each of your customers are spending on your product or service. This can help you get a sense of how big your market is and what kind of potential there is for growth. Once you have this data, it becomes much easier to make financial projections about future sales and profits. The Magic of  Aged Accounts Receivable Aged accounts receivable (A/R) is the term used to describe the amount of time that passes between when you sell a product and when your customer pays you for it. For example, if a customer buys an item from your store and doesn't pay within two weeks, the A/R would be calculated as 2 weeks.

Amazon is the largest e-commerce platform in the world. It has more than 300 million active users and 45 million products offered by third-party sellers. If you listen regularly to this podcast, you may have been selling on Amazon yourself for quite some time.  But many Amazon sellers struggle to get sales. Of those that do get sales, many fight to get mediocre profits. Even 7 figure sellers I work with have this challenge. The solution? Become a category king and dominate your niche! Before we dive into how to find a niche on Amazon, let's discuss what a profitable niche on Amazon is. A niche market is a market that focuses on a specific category or even single product type. There are many reasons why you should consider niching down if you want to increase sales and profits. In the US, the e-commerce market was valued at $601.75 billion in 2019 and is projected to reach $735 billion by 2027. Looking to get into the online retail game? Or increase your reach? Amazon is the place to be. But first, you'll have to find your niche—the sweet spot that gives you a competitive edge and makes you stand out from the crowd. You could go after a big category like "home goods," but if you're not big enough or well-known enough for them yet, it'll be difficult for you to compete against established brands like Home Depot or Lowe's. Instead of jumping into an already crowded market, consider going after an underserved niche where there's less competition and fewer sellers competing for search engine visibility. How Big Retailers Know Which Category will be Profitable? The truth is that nobody really knows why some categories are more profitable than others. There is no magic formula or algorithm to finding a profitable niche on Amazon and becoming your "category king." But there are some things you can do to increase your chances of success. Know Your Customer: The first step in any business venture is understanding who your customers are, what they want, and how much they're willing to pay for it. When searching for a profitable category I like to use tools like Helium10 so that I can see what people are searching for before entering into the market space as well as how much competition exists within each individual keyword phrase (and what keywords potential competitors might be using). This gives me an idea of whether or not this specific niche has enough demand from consumers while also keeping me away from areas where there isn't enough demand but still plenty of competitors in place already. To Do This Well You Need to Understand How Consumers Shop Online. To do this well you need to understand how consumers shop online. Amazon shoppers are no different from other shoppers. They like quick and easy, so they want to find what they're looking for as quickly as possible. Once you've done the research, it's time to niche down even further. If you choose a product category with too many competitors, it will be hard for you to compete successfully against them because there's not enough room for all of your listings on page one of Amazon search results (and that's where most customers start). You can use a tool like JungleScout that helps with finding profitable niches on Amazon by analyzing their data and giving insights into which products have good demand potential based on estimated sales volume per month or year over time - this way it will be easier to find those products that might perform better than others within certain categories or subcategories which tend not only sell better but also rank higher in terms of overall search performance due mostly due increased visibility among consumers who aren't aware yet about what exactly they want most urgently at any given moment when looking up something specific online (like "men's watches"). How to reach out to consumers If you're a consumer, and you're looking for a solution to your problem, where do you go? As the top 20% of consumers will have already ...

Famous Dallas Cowboys coach Tom Laundry once said, “A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be.” As coaches and as coachees or mentees – we both know – coaching CAN lead to huge rewards for the business owner using the coach. In this special 2-part episode we discuss how to get the most out of your relationship with a coach and use a coach as a way to accelerate your business growth, profits and peace of mind! What you'll learn What you can learn from guitar lessons with Segovia's students 5 key functions of a high-impact coach 5 things to look for in a coach E-commerce and Business Books & Resources mentioned www.winningonshopify.com www.amazingfba.com/mentoring www.Theamazonmastermind.com Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Ben Kotch is an investor and advisor in various early and growth-stage companies including many e-commerce ventures. He is an active Amazon seller and advises thousands of Amazon business owners through his affiliation with ALGO Online Retail What You'll Learn A Simple Division : Debt vs Equity Investments : Where to start when asking for a loan The equity for AccrueMe : “preferred equity investment” What's A Good Use for Loans? The value of equity and just how it makes sense for Ben An creating an Exit Strategy on your Loan Resources

Ben Kotch is an investor and advisor in various early and growth-stage companies including many e-commerce ventures. He is an active Amazon seller and advises thousands of Amazon business owners through his affiliation with ALGO Online Retail What You'll Learn How did Ben started his business with AccrueMe The value Ben saw in the market that gave birth to AccrueMe Why should you go to AccrueMe for funding? Understanding the Metrics of Investment The Upside Down of Debt What Ben sees on the profit trends on FBA Resources

Famous Dallas Cowboys coach Tom Laundry once said, “A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be.” As coaches and as coachees or mentees – we both know – coaching CAN lead to huge rewards for the business owner using the coach. In this special 2-part episode we discuss how to get the most out of your relationship with a coach and use a coach as a way to accelerate your business growth, profits and peace of mind! What you'll learn What you can learn from guitar lessons with Segovia's students 5 key functions of a high-impact coach 5 things to look for in a coach E-commerce and Business Books & Resources mentioned www.winningonshopify.com www.amazingfba.com/mentoring www.Theamazonmastermind.com Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn Cutting costs from a lot of Sellers in 2022, What Happened? Jana shares her experience when working with Aggregators during Covid Working with Big Corporations, is it worth it? The importance of documentation and creating a company deck What do corporates do badly that SMEs do well? What's my competitive advantage as SME owner? Resources Find out more about Helium10! Get your SemRush App Here!

Amazon Keyword Research Tool is a tool used to find relevant keywords for your product or service. You can use this tool to find specific keywords and phrases, perform regular keyword research, or just see which words people are using in their searches on Amazon. Jana Krekic have always wanted for YLT Translations to provide the top results for your brands. That's why her team only hire native translators that are trained for Amazon translations. Her team consists of around 80 native speakers, who take content and localize it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement. What You'll Learn The State of eCommerce - What Does it Mean for the Keyword Research Tool? Why are These Keyword Tools So Popular? What's Really Going on Behind the Scenes? The Amazon Keyword Research Tool is H10. Using H10 and Data Drive Tool to maximize nice research The Amazon Keyword Research Tool has limitations and can't answer every question. In this episode, Jana will demonstrate some of the limitations of the Amazon keyword research tool. Resources Find out more about Helium10! Get your SemRush App Here!

The Live-Selling wars are heating up like never before. In recent months Amazon has doubled down on it's push to make e-commerce a live event by offering it's LiveStream App, and Nordstrom has launched it's own live-stream channel. In this episode we discuss how to leverage this new opportunity to sell more goods with 3 quick tips. What you'll learn The basic selling formula. How Amazon and QVC are going head-to-head How Streamyard can power your live selling efforts. How to make on-screen text overlays for live selling using Canva. 3 Proven ways to hook a viewer at the start of your live-selling video Resources for product development https://www.amazon.com/live www.streamyard.com www.canva.com Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Chris started his career in CPG, having worked for companies ranging between 20-500MM as a Sales & Marketing Executive. Leveraging his experience, he has consulted all types of digital and omni channel brands. As a co-founder of Global Wired Advisors, they have closed over $1 Billion in transactions. What You'll Learn A history with Yoni from Escala and Multiply Mii called with an idea The 4 Areas that they help with a brand : Capital, Product, Marketing and Target businesses What target business does GWA offers The parties involved with GWA The aim of GWA is to sell the best strategic fit. Finding the Opportunity to “Really become a brand” Resources Apply now for a Consultation with SouthCol!

Chris started his career in CPG, having worked for companies ranging between 20-500MM as a Sales & Marketing Executive. Leveraging his experience, he has consulted all types of digital and omni channel brands. As a co-founder of Global Wired Advisors, they have closed over $1 Billion in transactions. What You'll Learn Who are global wired advisors? Understanding the difference between Bankers and Brokers What is going on with Amazon Aggregators? What should business owners do? Should business owners sell now? Chris shares his two cents on selling. Should you sell now in this environment? Resources Apply now for a Consultation with SouthCol!

Adding a new e-commerce team member doesn't have to be hard. There are 3 areas to cover when you're bringing on your new person – and in this 2nd part of our 2-part conversation, we're going to cover dig into the final details. What You'll Learn The 1st and 2nd Core areas of onboarding for new team members – and how to get them right. Tech Tools & Processes that help make onboarding easy. Tools Slack Asana Chromecast Monday Transferwise Paypal Zoom  

Born in Vancouver, BC. Lives in Boise, Idaho. Trent is a serial entrepreneur, the founder of Flowster.app and a complete nerd when it comes to creating scalable business processes. Prior to starting Flowster, Trent was the host of the long-running Bright Ideas podcast where he spent over a decade interviewing successful founders. In addition to being CEO of Flowster, Trent is also the founder of a digital agency that ranked #254 and #622 on the Inc 5000 in 2019 and 2020. Profit Magazine named Trent's first company as one of Canada's PROFIT 100 fastest growing companies for two years in a row before he sold it in 2008. Business in Vancouver magazine named Trent a Top 40 Under 40 Entrepreneur. What You'll Learn The power of using a VA How to hire and onboard a virtual assistant Ask people to do tasks that they have done before You can work with people on ways to save money on the front end so you can pay them more Resources Here Find out more about Flowster Here!

Born in Vancouver, BC. Lives in Boise, Idaho. Trent is a serial entrepreneur, the founder of Flowster.app and a complete nerd when it comes to creating scalable business processes. Prior to starting Flowster, Trent was the host of the long-running Bright Ideas podcast where he spent over a decade interviewing successful founders. In addition to being CEO of Flowster, Trent is also the founder of a digital agency that ranked #254 and #622 on the Inc 5000 in 2019 and 2020. Profit Magazine named Trent's first company as one of Canada's PROFIT 100 fastest growing companies for two years in a row before he sold it in 2008. Business in Vancouver magazine named Trent a Top 40 Under 40 Entrepreneur. What You'll Learn Why you need an SOP When do you need an SOP Checklist for when you need an SOP What should You tackle first? How to create an SOP How to make an SOP for something you haven't done before, How to keep up to date How to share with team Easy way to run and grow your business Resources Here Find out more about Flowster Here!

Adding a new e-commerce team member doesn't have to be hard. There are 3 areas to cover when you're bringing on your new person – and in this 2-part episode we're going to explore the initial details. What you'll learn The 1st and 2nd Core areas of onboarding for new team members – and how to get them right. Tech Tools & Processes that help make onboarding easy. Tools Skype Chat Google Docs Zoom Airtable Daily Email/Template Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Let's face it. Insurance isn't something that most of us get excited about. When you sell on Amazon, it's not usually your top of mind worry either. But maybe it should be. Getting your account suspended because you don't meet Amazon seller insurance requirements is no joke.  If you get it wrong, it can be a bigger issue than you might realise. With recent changes like the one on the .com platform around  deductibles,  or Issues with recalls, we need to be more aware than most of us are about the details of Amazon selling insurance.  Luckily today's guest, Ashlin Hadden, is perfectly placed to   guide us through these rapids. With a professional advisor and proper insurance in place, you're doing what all professional business owners should: protecting your business. What You'll Learn The requirements for selling on the .COM platform. Do other companies outside US, sue as much as US? Understanding the price of having a premium product A list items to stay away from unless ROI is great Resources Get Your Source File here! For more information about Ashlin you can check her out on their website.

Every decent Amazon seller knows that getting great images is really vital for their Amazon listing. That is absolutely true. They also know that hiring a great photographer or image professional is critical. Sadly, when it comes to communications, many Amazon sellers snatch defeat from the jaws of victory! Creating a great brief for your image pro's is vital -hence today's show with our expert, Daisi Sepulveda. What You'll Learn Making a Brief for an eCommerce Video Content Creator Resources Here UGC Guide and Course Use the Promo Code : AMAZINGFBA20 for a Discounted Price for MyProductModel

Tip Of The Week: How do you improve your e-commerce conversion rate? Start by looking at your mobile usage stats. In this tip Jason shows how to use free tools to examine and then improve your mobile e-commcere conversion rate. We show you how using a simple tool in this weeks  

Every decent Amazon seller knows that getting great images is really vital for their Amazon listing. That is absolutely true. They also know that hiring a great photographer or image professional is critical. Sadly, when it comes to communications, many Amazon sellers snatch defeat from the jaws of victory! Creating a great brief for your image pro's is vital -hence today's show with our expert, Daisi Sepulveda. What You'll Learn The Importance of Having a Brief The several ways to collect user-generated content and use it to build your brand. How Daist integrated UGC service into myproductmodel Resources Here UGC Guide and Course Use the Promo Code : AMAZINGFBA20 for a Discounted Price for MyProductModel

Daisi is a “Modelpreneur” – former Miss Jamaica, Founder of My product Model.com which is an agency for eCommerce entrepreneurs to get incredible photography; also the founder of “Brazen Influencers”, an agency that links eCommerce sellers and influencers. What You'll Learn How to understand User Generated Content What is UGC How do you use UGC? You can use UGC in so many ways! How to encourage UGC What makes a good UGC image? Using UGC in your ad creatives Resources Here UGC Guide and Course Use the Promo Code : AMAZINGFBA20 for a Discounted Price for MyProductModel  

Return-On-Investment (ROI) concepts applied to e-commerce – is one of our e-commerce 1st principles. In this 2-part episode we're going to discuss 3 ROI super-strategies to help you clarify your approach to ROI thinking, and scale up your online selling business. What you'll learn 3 ROI Super-Strategies To Help You Scale Your Business Vital Questions For ROI Thinking For E-commerce Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Ah team building! The mythic solution to all our problems! The problem is of course that this is not only not easy, it's new to most solopreneurs. Even those with substantial teams in UK or USA etc. (Home country) have a steep learning curve when it comes to remote hiring and managing. Luckily today's guest, Mina Elias, has been hiring a remote team at great speed! So he's here to share how to crack this particular nut... What You'll Learn When you have to work from home, things can get hectic. To make sure you aren't missing out on anything, here are some tips on how to manage remotely and still keep up with your routine. The tools used by Mina when it comes to managing his team Workflow and SOPs by Mina You can keep on track with these tools and steps to help you achieve goals. How to become a GOAL manager not a TASK manager Mina's Corporate Structure : “You Will Do Whatever It Takes”

Ah team building! The mythic solution to all our problems! The problem is of course that this is not only not easy, it's new to most solopreneurs. Even those with substantial teams in UK or USA etc. (Home country) have a steep learning curve when it comes to remote hiring and managing. Luckily today's guest, Mina Elias, has been hiring a remote team at great speed! So he's here to share how to crack this particular nut... What You'll Learn Taking it back to basics here - How Mina hired and onboarded my new project manager remotely. Hiring and onboarding people remotely is no longer a gimmicky idea. It's a must-have for growing your business. Hiring and onboarding can be a difficult process, especially if you are trying to do it remotely or with large teams. Mina will share some tips for hiring and onboarding your team. We've got the answers you need to save time and money, hire and onboard remotely. If you're a full time employee of your company and Amazon is a side hustle, take some of your salary and put some towards an employee for Amazon business. Better Beginner Process with Mina Mina talks about his thoughts on CV and why CVs are not effective during the hiring process. The 16- Personality test is a great way to get an accurate read on your personality and work style.

Return-On-Investment (ROI) concepts applied to e-commerce – is one of our e-commerce 1st principles. In this 2-part episode we're going to discuss 3 ROI super-strategies to help you clarify your approach to ROI thinking, and scale up your online selling business. What you'll learn 3 ROI Super-Strategies To Help You Scale Your Business Vital Questions For ROI Thinking For E-commerce Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.

Germany is still Amazon's second biggest marketplace by value in the world, beating the UK and Japan. It's a great opportunity for many sellers to sell there. However... UK, American, Australian Amazon Sellers - or any other non-European sellers - struggle to export to the EU. Whether it's VAT, customs or other red tape, it's often confusing and frustrating.   For UK sellers, Brexit has been a brutal experience. From being able to sell effortlessly, we've had to learn to jump through ever-changing hoops.  Step forward Avask. Used by several 10K Collective mastermind members, they are tried and trusted experts in solving these problems - and getting us access to those lucrative European markets!  What You'll Learn Understanding the shipping polices in Germany The cause and effects of engaging with German customs The Alternatives : UK to Netherlands Discover the EPRs for UK-Based People Other things other than VAT and indirect rep do we need in place Get In Touch  Find Out More About Avask More info about exports Book A Call with Jacob

Germany is still Amazon's second biggest marketplace by value in the world, beating the UK and Japan. It's a great opportunity for many sellers to sell there. However... UK, American, Australian Amazon Sellers - or any other non-European sellers - struggle to export to the EU. Whether it's VAT, customs or other red tape, it's often confusing and frustrating.   For UK sellers, Brexit has been a brutal experience. From being able to sell effortlessly, we've had to learn to jump through ever-changing hoops.  Step forward Avask. Used by several 10K Collective mastermind members, they are tried and trusted experts in solving these problems - and getting us access to those lucrative European markets!  What You'll Learn The benefits of considering shipping to non-European sellers The common misconceptions of of shipping How to approach European markets Start with UK and Expand to other places, why is it the best option You need someone for customs to clear shipping Get In Touch  More info about exports Book A Call with Jacob

Instagram is incredibly hot! I'm honored to have written Instagram Power with McGraw Hill in 2014. Until then, we've written a little ebook for you – just as a starter tool. Simply follow us on Facebook Messenger and it's all yours! Resources : Download the Ebook Here!

Bookkeepers and entrepreneurs sometimes feel like they speak separate languages! And many e-commerce sellers are not very familiar with hiring experts. So there are a few errors of communication it's critical to watch out for as an eCommerce operator when hiring and communicating with a book-keeper   Muddling up personal and business banking, not telling bookkeepers critical information; assuming bookkeepers know everything - these are some of the ways entrepreneurs shoot themselves in the foot when it comes to communicating with bookkeepers!  But there are a few simple rules of thumb that Nathan and his team have developed to get much smoother communication!   About Nathan Nathan Hirsch is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance, an online bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 400+ podcasts, is a social media personality. Him and his wife live in Denver, Colorado with his two dogs where they are foster parents.   What You'll learn Why a kick-off call matters with your book keeper and what you should cover in it Why the first 30 days is critical and what needs to happen during that period Why sharing your key metrics is so important How assumptions can damage communications  How to deal with large purchases How to make sure your tax accounts tie in with your book keeping  

There's a saying "it's not the things you don't know that hurt you;  it's the things you think you do know and are wrong! Bookkeeping is one of the areas in which I see e-commerce sellers messing up the most in my client work. Many people simply ignore the numbers, which is a bit frightening. Other people, however, I think they're doing things the right way but they are in fact not!  And that is possibly the most dangerous of all. Join Nathan Hirsch of ecombalance to find those errors and how to work with a book-keeper to correct them!   About Nathan Nathan Hirsch is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he leads EcomBalance, an online bookkeeping service for eCommerce and digital businesses, and Outsource School, a membership teaching business owners how to hire effectively online. Nathan has appeared on 400+ podcasts, is a social media personality. Him and his wife live in Denver, Colorado with his two dogs where they are foster parents.   What You'll learn Why there is no situation where you should do your own  books as an entrepreneur Why doing your books yourself badly may cost you more than hiring a book keeper! What tools to avoid in book-keeping The only 2 recommended book-keeping software systems Why cash basis accounting is a big error for ecommerce businesses What the key document is that you and your book keeper need to understand The  3 things you can't avoid paying for when you start in business