Podcasts about amazon advertising

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency. The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace. This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology. Episode Notes: 00:26 - Neha Bhuchar Introduction 00:20 - Neha's Background and Atom11 06:00 - Retail Aware Advertising 07:25 - Dynamic Bidding & Audience Creation 10:39 - Amazon Marketing Cloud 13:36 - Audience Targeting Challenges 14:01 - Look-alike Audience 15:50 - Mainstream Adoption of AMC 26:45- Tariff and Amazon Ads 31:05 - Impact of AI on Ads Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner How to Reach Neha:   LinkedIn: linkedin.com/in/nehabhuchar Website: https://www.atom11.co/   Scott's Links:   LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense.We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns  this episode is for you.We'll see you in The PPC Den!

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign's flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We'll see you in The PPC Den!

In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis continue their conversation with retail media expert Andrew Lipsman, founder and chief analyst at Media, Ads and Commerce, exploring the evolution and future of retail media networks.The episode kicks off with an in-depth news segment covering significant economic developments. The hosts discuss the recent GDP drop in the US, which they note is primarily driven by increased imports and inventory buildup as retailers front-loaded inventory ahead of tariff implementations. They analyze the recent disconnect between poor consumer confidence numbers and actual retail spending patterns. The hosts also examine tech company earnings, with most reporting strong results except for Apple, which is facing challenges related to tariffs and China exposure. Apple's response to tariffs—shifting manufacturing to India and Vietnam rather than the US—highlights unintended consequences of the trade policies. The news segment concludes with a discussion of Amazon's earnings and the surprising termination of Kohl's CEO Ashley Buchanan over an improper vendor relationship.In the interview segment with Andrew Lipsman, the conversation centers on the mechanics of successful retail media networks and future trends. Lipsman explains his concept of the "retail media flywheel," noting that when this flywheel takes off, it produces exponential rather than linear growth. He emphasizes that while Amazon pioneered this approach, other retailers can build their own flywheels tailored to their specific assets.A significant portion of the discussion addresses concerns about whether retail media might compromise customer experience. Lipsman acknowledges this concern but believes it can be managed with thoughtful execution and relevant advertising. He points to Trader Joe's as an interesting counterexample—a retailer explicitly rejecting retail media to focus on merchandising excellence.For retailers considering or developing retail media networks, Lipsman advises realistic expectations, particularly for mid-size and smaller players who may benefit more from joining aggregated networks rather than building walled gardens. He cautions that many retailers overvalue their first-party data and underestimate what's needed to monetize it effectively.Looking to the future, Lipsman predicts that while on-site search advertising will continue to drive significant revenue, the big growth opportunities lie in streaming TV advertising and in-store media. He estimates in-store advertising represents a potential $20-40 billion opportunity, noting that physical stores account for about 5% of all media time spent but currently capture only 0.1% of ad spending. While acknowledging implementation challenges, he points to successful examples outside the US, particularly in the UK and Asia, as evidence of the model's viability. YouTube episode Photo by Nathan Cima on Unsplash Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He'll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

In the latest episode of the Remarkable Retail podcast, hosts Michael LeBlanc and Steve Dennis deliver a powerhouse episode split between urgent retail news and a highly anticipated interview with returning guest Andrew Lipsman, Founder & Chief Analyst Media, Ads + Commerce, one of the world's foremost authorities on retail media networks.The episode opens with a comprehensive review of the week's most pressing economic developments. The retail industry faces mounting challenges as tariffs continue to disrupt supply chains and pricing strategies. Cross-border tourism is in sharp decline—down 37% from Canada alone—impacting major cities like New York, Miami, and San Francisco. Chair of the Federal Reserve Jay Powell warned that proposed tariffs could trigger slower growth and higher inflation, further rattling markets.The retail response? Stockpiling. Sales of big-ticket items like furniture and autos are surging as consumers rush to beat looming price hikes. Shein and Temu are already raising prices and cutting back on U.S. advertising, signalling early effects of lost de minimis exemptions. Meanwhile, luxury brands such as Hermès are increasing prices. The news also covers Ulta's paused Target expansion, sluggish leasing activity in retail real estate, and IKEA's increasing bet on small-format stores.Shifting gears, the second half of the episode features the first part of an in-depth conversation with Andrew Lipsman, who offers a masterclass on the growth and complexity of retail media networks. Andrew traces the emergence of retail media as the “third wave” of digital advertising—following search (Google) and social (Meta)—and explains how closed-loop measurement and first-party data are transforming the economics of media buying.He explores how retail media isn't just stealing share from traditional platforms but unlocking new advertiser segments, particularly among third-party sellers and challenger brands. Andrew also tackles common criticisms, including the effectiveness of point-of-purchase ads and the often-misunderstood ROAS metric.With retailers like Amazon and Walmart now generating billions in high-margin revenue through media, Andrew argues that retail media is not just an ancillary channel — it's fast becoming a core growth engine.This episode is a must-listen for retailers, marketers, and media professionals seeking clarity on the headwinds of today's economy and the structural shifts reshaping the future of retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Have you ever had one of those moments where you realize you've been looking at something the wrong way this whole time? Yeah, that's exactly what happened in this episode.Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don't want to admit—just because your ads are bringing in sales doesn't mean you're actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there's an entire eBay market for failed startup swag? Because I didn't, and now I can't stop thinking about it.We'll see you in The PPC Den!

Send us a textStop overspending on Amazon ads! Learn how to use day parting in 2025 to manage your budget, cut costs, and improve sales. This guide shows you how to set budget rules, analyze reports, and identify the best hours to spend.Get smarter with your ad spend. Download our PPC guide now: https://bit.ly/3XY6rYa#AmazonAdvertising #AmazonSellers #EcommerceTipsWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Why Day Parting Matters in 202500:30 - Common Mistake Amazon Sellers Make01:20 - Step 1: Access Your Campaign Manager02:10 - How to Set Budget Rules for Day Parting03:45 - Using Performance Metrics for Day Parting04:30 - Best Times to Increase Your Budget05:40 - How to Analyze Campaign Reports06:55 - Identifying Low-Performance Hours07:50 - Reducing Costs with Smart Budgeting08:15 - Final Tips for Effective Day Parting----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platforms: Discussion around Rufus AI containing sponsored ads in its search results. Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google. AI for Catalog Management: Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management. The challenges and benefits this presents to brands, particularly those with large catalogs. Amazon's Performance Plus and Brand Plus: Analysis of these tools for optimizing advertising on and off Amazon's platform. Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.  

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it's still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it's more like "vegetables"

Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth.  Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce.   We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input.   Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape. In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss: 00:00 - Amazon PPC Strategies With Mansour 06:43 - Scaling Supplement Brands Through Advertising 09:46 - Marketing Passion Project 11:24 - Evolving Amazon Advertising Strategies 15:44 - Amazon Marketing Cloud Audience Customization 25:28 - Future Impact of AI in Amazon PPC 30:26 - Generative AI Tools for Video Production 33:04 - AI Improving Agency Selection Process 35:25 - Amazon Advertising and Client Management 37:06 - Client Growth Incentives and Compensation 40:23 - Amazon Advertising Services and Brand Management 43:15 - Amazon PPC Campaign Optimization Strategies 50:58 - Grouping Keywords by Volume and Intent 54:45 - Kevin King's Words Of Wisdom

Amazon is still the world's largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies' Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua Tallent is the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes find solutions to their workflow and metadata problems. Joshua's background is deeply rooted in ebook development, metadata, and other publishing technologies, and he is an acclaimed teacher and guide on the role of data in publishing. He serves as the Chair of the BISG Board of Directors and is the host of the BookSmarts Podcast, which features practical discussions and interviews about publishing data and technologies. In his spare time, Joshua enjoys teaching Bible studies, playing complex board games, and fiddling with his home automation system.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Firebrand Technologies at:https://firebrandtech.comAlso, check out the BookSmarts Podcast at: https://booksmartspodcast.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It's a jam-packed episode, and you'll want to take notes! Enjoy!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand.  We'll dive into a compelling case study on full-funnel advertising, exploring the evolving role of Streaming TV in the retail media landscape. We're also thrilled to welcome a new guest to the show! Pat Petriello, a veteran in the retail media landscape and the new Director of Retail Marketplace Strategy at Acadia, is making his podcast debut and sharing some amazing insights with us. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Definition and Understanding of "Full Funnel" Advertising Discussion on what "full-funnel" means in e-commerce Different goals of advertising campaigns at various funnel stages Changes in Streaming TV Advertising (2023 vs. 2024) Year-over-year changes in streaming TV campaign tactics Supply differences: off-the-shelf vs. curated inventory Targeting enhancements using AMC Impact of different creative approaches Effects and Measurement of Streaming TV Campaigns Assessment of upper and lower funnel metrics Use of AMC for multitouch attribution and enhanced audience targeting Engagement and Retargeting Strategy of retargeting viewers of streaming TV ads Improvements in purchase and engagement rates with better-targeted campaigns Strategic Use of Streaming TV in E-Commerce Integration of streaming TV as part of a broader e-commerce strategy Expansion of brand reach and enhancement of consumer engagement The importance of a full-funnel approach and its results Challenges and Future Considerations Consideration of cost vs. reach in streaming TV campaigns Encouragement to continually test and adapt strategies

Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits. Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran's insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed. Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success. In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:00 - E-Commerce Trends and Strategies for 2025 01:29 - Amazon PPC Changes and Current Challenges 03:54 - Personalized AI Shopping Experiences 11:00 - Shift in Search Results and Analytics 11:46 - Amazon Advertising Trends and Strategies 14:32 - Amazon Advertising's Expansion Into Other Retailers 17:59 - Advanced E-Commerce Strategies and Influencers 21:52 - Influencer Marketing's Impact on Brand Launches 27:57 - TikTok and Amazon Integration Strategy 29:57 - Beauty Product's Success on TikTok 36:04 - Amazon Sales Boosting Strategies

Happy Valentine's Day, Badger Nation! It's time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we're talking about the Amazon PPC optimizations we love to do. Іn this special Valentine's episode, we're putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?  In this week's epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.  Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here's the Avenger's Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

Jorge Pando spent eight years at Amazon, holding key leadership roles across retail and advertising, most recently as Head of Product for Amazon Advertising. In addition to his corporate responsibilities, Jorge developed and scaled the "Effective at Amazon" program, which grew from a side project to an initiative impacting over 70,000 Amazonians across 60 countries. Now, Jorge provides courses and coaching to help business leaders improve their effectiveness in work and life.In this episode, Jorge shares his unique career journey, insights into Amazon's leadership principles, and lessons learned from scaling impactful programs. You'll hear Jorge discuss:How Learn and Be Curious fueled his transitions between diverse roles at Amazon, from general management to advertising innovation.The process of developing and growing the "Effective at Amazon" program—and how it shaped his personal and professional growth.The importance of balancing curiosity and execution to deliver results while driving personal development.Why side projects can build your brand, expand your network, and open unexpected doors in your career.Practical advice for integrating continuous learning into your life and workplace.Whether you're interested in Amazon's mechanisms, leadership development, or strategies for pursuing passion alongside a corporate career, you're sure to glean valuable insights from this conversation with Jorge.Mentioned in the Episode:Jorge's Website: https://theeffective.co/Jorge on LinkedIn: https://www.linkedin.com/in/jorgelpando/Follow us on LinkedIn! https://www.linkedin.com/company/think-like-amazon-podcast/

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let's talk about what we uncovered. Here's the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don't convert. Shocking, right? But it doesn't have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We'll see you in The PPC Den!

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren't sure it was worth the effort—TikTok seemed chaotic compared to Amazon's predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.  SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.  We'll see you in The PPC Den!

In this conversation, Elizabeth Greene discusses the complexities and strategies of Amazon advertising, emphasizing the importance of understanding the platform's unique dynamics. She shares insights on effective ad types, common pitfalls sellers encounter, and the necessity of balancing chaos in both business and personal life. Elizabeth also highlights upcoming trends in Amazon advertising for 2025, including rising costs and the importance of leveraging first-party data for better decision-making. Key Episode Takeaways: Amazon advertising can lead to better market share. 50% of sales on average come from ads. Sponsored products are crucial for visibility. Keyword relevance is key to ad success. Avoid over-optimizing ads based on a cost metric. Balancing chaos is essential in business management. Costs in advertising are expected to rise in 2025. First-party data can enhance advertising strategies. Intentionality in decision-making drives success. Understanding customer behavior is vital for ads. If you feel Elizabeth and her team can help your business, you may visit: https://junglr.com/  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn't hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don't convert. If your ACOS feels out of control, it's not because of your converting clicks. It's those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn't just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We'll see you in The PPC Den!

Send us a textAmazon's new beta program allows sponsored product ads on external retailer sites like iHerb and Weee! Learn how this change could redefine Amazon advertising strategies and what it means for sellers.Amazon PPC Guide for 2025 (Free!): https://bit.ly/3DLhywd#AmazonAdvertising #EcommerceMarketing #SponsoredProducts #AmazonPPC -----------------------------------------Need help with your account? Contact us http://bit.ly/3B1LvHtGet a quote for strategies that align with your goals http://bit.ly/3OsA7YlGet an ASIN review to increase your visibility and sales http://bit.ly/3B2qkoGTimestamps:00:00 - Amazon's New Beta Program for Sponsored Products00:09 - Advertising Across Retailers: iHerb and Weee!00:33 - What iHerb and Wei.com Offer for Sellers01:00 - Why This Beta Is Huge for Grocery Sellers01:26 - Ads Beyond Amazon: Prime Ads on TikTok and Retailers01:54 - How This Changes Sponsored Product Strategies02:11 - Closed Beta and Future Predictions02:39 - What's Next for Amazon's Advertising Program -----------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape. In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising. Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities.

In this episode, Michael sits down with Sean Stone of Stone's Goods to break down the essentials of Amazon listings. They talk about when and why it's time to update or create one. Launching a new product? Your listing isn't just there to fill space. It's the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.  But it's not just about new products. Sean explains how search term data can guide updates. Then there's the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We'll see you in The PPC Den!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what's changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We'll see you in The PPC Den!

You're sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?' Hi, I'm Michael Erickson Facchin, and yes, you did.

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you're still stuffing keywords like it's 2016 or using ALL CAPS to scream at your customers, this one's for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let's talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon's AI is smarter than you think. This isn't 2016 anymore. You can't trick the system, and you definitely can't trick your customers. We'll see you in The PPC Den!

In this episode, we'll discuss helpful Amazon advertising strategies, Amazon Marketing Cloud, Search Query Performance, and even some suggestions for the best Ethiopian restaurants. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us as we welcome back George Meressa of ClearAds Agency, to the Serious Sellers Podcast, where we talk about Amazon advertising and e-commerce strategies. We discuss how tightened margins and increased competition from Chinese products are impacting sellers. The conversation covers the role of AI in leveling the playing field for non-native English speakers and the significance of external traffic sources like TikTok and Google Ads. We also examine the rising influence of larger brands on Amazon and the higher entry barriers that are discouraging new sellers. Our transition to using Pacvue for Amazon advertising and the emphasis on improving listings to enhance conversion rates are also key highlights. In our discussion on Amazon PPC campaign optimization, we focus on strategically reducing wasted ad spend and reallocating resources for better performance. George and Bradley share insights on identifying inefficient ad campaigns and leveraging tools like the Hemingway app and Pacvue to simplify language and automate bid adjustments. We explore the importance of enhancing listings through effective keyword use and optimizing Q&A and reviews, which are crucial for ranking. This conversation emphasizes how strategic budgeting and allocation can uncover easy wins and growth opportunities for Amazon sellers. Listen in as we explore modern advertising strategies and data utilization on Amazon. George discusses optimizing sales through effective keyword analysis and the benefits of using Amazon Marketing Cloud for insights into new-to-brand sales. We also touch on the value of Amazon's B2B reporting and the challenges of sponsored TV ads for ROI-focused clients. The conversation highlights the enduring effectiveness of sponsored product ads and the importance of maintaining advertising spend on high-ranking keywords. Finally, we share a lighter moment, connecting over a shared appreciation for unique ethnic cuisines, with a particular focus on Ethiopian food.   In episode 622 of the Serious Sellers Podcast, Bradley and George discuss: 00:00 - Amazon Advertising and E-Commerce Strategies 04:42 - Optimizing Amazon PPC Campaigns 09:48 - Automated Bid Adjustment Strategies for Success 14:41 - Amazon Advertising Strategies and Data Utilization 15:09 - Understanding Amazon Search Query Performance Keywords 19:03 - Advertising Strategies and Best Practices 21:26 - Benefits of the Amazon Bestseller Badge 26:17 - Shifting Focus to Organic Sales 29:55 - Discussing International Cuisine Preferences 30:29 - Exploring Unique Ethiopian Cuisines Transcript: Bradley Sutton: Today we've got George back on the show for the first time in a couple years and we're going to talk about a wide variety of subjects, including general Amazon advertising strategy, AMC, Search Query Performance and even some suggestions for the best Ethiopian restaurants. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. And we're here in Milan, Italy, at our Avask and Helium 10 workshop, and just fresh off the stage is George. Now I'm going to be asking him a little bit about what he talked about, because I was in here recording another podcast so I didn't get to hear him. But, George, it's been a little bit since you've been on the podcast. Welcome back.   George Meressa: Thank you so much for having me. It has been a while yeah.   Bradley Sutton: Yes, yeah. So now you flew in here, you're still based in London.   George Meressa: I am, yeah, I'm in London.   Bradley Sutton: Excellent, excellent. So I'm going to need some restaurant advice. I'll be going there two times in the next couple of weeks, so you'll have to give me some great local eats.   George Meressa: Absolutely, I'll give you my advice. I've been told I have horrible advice, but there's one or two winners, so then I'll get you with them.   Bradley Sutton: Excellent, excellent. Now we're not just here to talk about culinary things, were here to talk about you know what, what your specialty is, which is, you know, Amazon advertising, just Amazon in general. And so I remember the last time you were on the show. You know you talk a lot about DSP. Dsp obviously has come a long ways, but just in general, what are the biggest things that have changed in the last couple of years that advertisers are dealing with now? Or you know some new feature that they have access to? That wasn't around the last time you were on the show.   George Meressa: Yeah, it's a good question. So I think the biggest thing we've seen is just how margins are being tightened for sellers. So there's been costs that have increased in so many different areas, like warehouse costs. The cost per click just has increased in general, and not only that, but we've also seen a whole range of competition come within Amazon, so a lot of cheaper products coming directly from China and I think AI has had a massive impact on that where now Chinese sellers are able to have content that matches up with those who speak the native languages, like English in the US and other marketplaces and Temu has been one as well. It's just been a competition where you can find products at such a lower rate.   So there have been a few big components. Outside traffic as well has played a big part too. So getting viral stuff coming through TikTok, people really homing in on Google Ads they've had an impact and also the bigger brand as well. I think a lot more bigger brands are putting their products on Amazon and because they have the awareness, the conversion rates are just naturally better and they're coming in and just sweeping in and taking a considerable amount of market share. So there's a whole sea of things happening. I think one of the biggest things we've noticed, though, is there's less newer sellers, because just the barrier of entry is a little bit higher than it was when we first uh, when we last had the conversation. Bradley Sutton: Now you guys, uh, I know, um, in the last couple years you know, switched over to Pacvue, uh, for software, another one of our companies. So you know Pacvue is not just Amazon, you know, it's a really a lot of multi-channel. So are you guys leveraging advertising now on other platforms at all? Are you strictly still pretty much Amazon advertising?   George Meressa: So we're mainly Amazon advertising now. I think the biggest change that's happened since we last spoke is, uh, we're now working within the listings too, so leveraging some of the skill set we brought in from outside um, those who've run amazon brands and done really well and they've been able to help us to grow the conversion rate, because ultimately it comes down to the conversion rate and the sales. So and sometimes it's quite straightforward fixes it could be standing out with images, it could be keywords in the back end that most people forget to put in descriptions, titles, and just really working with that, and other times just that product is kind of hitting the end of its life cycle and that's   one thing we've noticed is the life cycle of products are kind of diminishing more and more since last being here.   Bradley Sutton: Yeah, I imagine that's kind of a benefit for you guys, because if you're only an advertising agency, you know you can only control the advertising. But if they've got a crap listing or they don't even have the right keywords, it's a little bit hard to change things. But if you're able to go in there and help people from a to z, then it just makes the advertising, I imagine, much more effective too.   George Meressa: Exactly that. So it's a kind of massive flywheel effect. When you get the listings right and you have a kind of superior product or product that stands out, it just makes everything else flow better. So you could, you know, um? On extreme examples, we've seen exceptional products of high barrier or high barrier to entry products, where they have very basic PPC campaigns, but they just rank, they just do well, and on the opposite side you have other products that are similar to what's out there and it's very difficult to get that edge. I think when I first started doing Amazon pay-per-click, you know you had the auto campaigns. Manual campaigns were just introduced. There wasn't much data. I mean there wasn't much competition, so it was easy to run it. But now I mean the data that we have access to with Amazon is unbelievable. It's unbelievable what information you can get right now and I think that is still probably the biggest edge a lot of people can have against their competitors is actually taking advantage of the data and knowing what to do with it.   Bradley Sutton: Now what is one of the most common I don't know if I can say mistakes or things that you're changing like now you take on a new client and now you do have the ability to go in and modify some things, both on the advertising side of what they were doing, but both on also on the listing, you know, side or keyword side. What are some things that are like oh my goodness, like we've had so many customers who have done this wrong and this is like the first thing that we check for to change. Does anything stick out in your mind?   George Meressa: Yeah, it's very simple. So we look at what can we bring down, what can we bring out? I mean, what can we bring down? What can we bring up? They're the two simplest ways of putting it. So what can we bring down? Where in the campaigns that we're looking at is there wasted budget? Where that, where the resources haven't been allocated well right? So this could be campaigns that are getting a very high amount of clicks but not any sales. So that's a. That's just a more straightforward basic um, um kind of uh example. But on the other hand, you can also have keywords that have a decent a cost, a horrible conversion rate, and that's where most of the budget's been distributed. So the more budget and ad spend a company has when they come to us, the stronger the chances that we will find something to improve. So that's the first thing we do is okay, what can we cut back? If someone's got, you know, you know, 10 000 a month ad spend or 100 hundred thousand a month, and we can reduce it by 10%, 15%. Then we got opportunity with that additional budget to put it in places where it is working, or untapped opportunities. That is going to be an easy win. So where is the easy wins, is the quickest thing, and reducing that spend and cutting the cost is the first place we go. So that's the first thing. And then the second thing is what can we bring up? Where is there potential for growth? And this is where we kind of dig into Search Query Information. Where are certain listings organically positioned well or getting a good proportion of sales that you're just not pushing through PPC right? And when we got that information, we can then create campaigns to then test okay, what would happen if we put some campaigns behind this? Would their positions improve? And most of the time the conversion rates are strong, as strong as they and they are shown on Search Query Data. Then they move and it works well. So, from a PPC side of things, that's where we see the quick wins. Um, on a listing side of things, it's very basic things that get missing. I mean the amount of companies we look at where they just haven't got back-end keywords and they don't have, uh, their descriptions fleshed out and their, their, um, their bullet points haven't been reviewed since they first launched the products because they've got so many products. Amazon is looking at the listings to look at what is this product relevant to what is. What is the search terms that are most likely to entice a sale. So we go a little bit further as well and kind of work on um Q and A as well. How can we maximize the, the amount of questions that are answered around the products and making sure that the type of answer that's given is what amazon's looking for. So, especially with Rufus so there's a science paper that uh was recently published where amazon actually say they, they give more um, they put more weight in terms of ranking to the questions and answers and the reviews as opposed to the product description. So really making sure that all of the content it works well. I think one of the things I've just shared downstairs as well is um using simple language, right. So a lot of people things I've just shared downstairs as well is using simple language, right. So a lot of people forget that, just using the US as an example, the average reading age is of a seventh grader, right? So if the average reading age is of a seventh grader, why not use this much more simple language within your listings to really convey the message? Because then, ultimately, you're reaching 100% of your audience as opposed to reaching, you know, 40 or 30%. That in itself could have just tremendous impact and it has, we've seen in our clients in terms of the conversion rates. So I just spoke downstairs a really cool app to use is Hemingway, the Hemingway app. So with that app, you can just put your listing title in there and it will teach you to just use more simple language. Right, there's no, there's no, there's never any issue in doing that, and actually you could reach a much, much larger audience, especially if you're selling a complex product. That is the art. If you sell a complicated product to complicated ingredients, you know, really conveying the um, the benefits. And just moving back to what you mentioned, Pacvue that's been a game changer. One of the big things that it's allowed us to do is allowed us to put in rules so that we can automatically make bid adjustments that humans just can't do as well, right? So just to give you a few examples, we can put in rules which say, okay, if, uh, the position in organically is X, make X change within the bids, right. So if this and if the conversion rate threshold is above this, increase the bids, right. Doing this is just one layer, right, and that's helped a considerable amount in terms of ensuring that it's done in real time. That's the first one. The second thing is doing um, increasing bids, budgets during certain times of the day and week, right. So we found out, all of the tools we've used, patfuse being the most superior in terms of getting that right and homing in. You know, you can ask someone, a VA, you can ask a special, a specialist account manager who's been doing it for donkey's years, to manually sit there and do that, but it's not going to meet the human, it's not going to meet, uh, the tool's ability to do it at such a rapid rate. There's so many things that we do within those tools now where we're now focusing more on a strategy and we're allowing the tool to do the mundane clicking and ensuring that the campaigns are given the best possible, uh, chance of succeeding. So, um, that's kind of how we use the tool and I think, is getting to a place now. If you're not using these tools, you're going to fall behind, like you cannot. It's not like those old days where you could just click and make the budget adjustment. Amazon is checking all of the position and ranking every time a search is made for your products, right? So you want to take advantage of that, especially if you're doing good volumes. You're getting good traffic, getting good impressions. You really want to be on top of it.   Bradley Sutton: Want to keep up to date with trending topics in the e-commerce world, make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce in other countries, the latest changes to Amazon Seller Central countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like Newegg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Now, one thing you mentioned a couple minutes ago was about the Q&A. So let's say, you know, just organically, nobody has left that many questions and so obviously that means there's not that many answers to. So does this mean that you're just getting like some Amazon customers to write some questions so that the seller or the account manager can answer them, or how do you get the right questions and answers on there?   George Meressa: Very good question. So I'm going to step a bit back, Bradley. So you can use a tool like AHREF, right, and you can ask a question about a product, right, and it will give you the most asked questions on Google, right. So that's where you can do the research and be more data focused. So I'll give you an example there was some sort of nail varnish that one of our clients sold. When we put that product into AHREF how to remove the nail varnish it was the biggest question I was asked. It was getting like 20,000 to 30,000 searches a month.   So, firstly, it's about finding the right questions. Where is the itch right? What are people asking? Right? And then, when you find a few of these questions, then we encourage friends and family and there are some other ways you can do it. I just would need to speak to a team about how to do it, but in the day-to-day of the business. But what we find is, when you do that and then you answer the question as well, there's Amazon Comprehend. So Amazon Comprehend is a tool that allows you to ensure you answer the question in the right way.   So you're not neutral. So either positive or negative, and it's about being as black and white as possible, and we've noticed that Rufus picks up on this as well. So, um, you want to make sure that you're answering those questions. Um, well too. So, um, don't be vague. Um, try and be yes or no. Um, does it answer the question is this a product that removes? Uh, you know how does this product remove nail varnish easily? Yes, it does it. Does it X, does it X, Y and Z? And actually what we did is, when we actually did the research on some of these tools like AHRef, SEMrush, we found that when you go to the listing, you can actually put some visual aids of showing step-by-step how easy it is to remove it. So there's a whole range of ways you can find it but this has been really, really useful for it.   Bradley Sutton: Um, you, you also mentioned, you know, Search Query Performance and I think that's just a great data point, that that Amazon. I think none of us really ever could have predicted that Amazon would, would, would give. Um, I think you touched on it. But, like, my main thing is, I'm looking at keywords where I've got a better conversion rate for purchases, that, then the overall and then yeah, you know, checking. Maybe I'm not advertising for it or maybe I'm not ranking high. I need to double down and then maybe the ones I'm not converting as well, maybe I even dial back on the spend because I know, you know, it might not help me much with my organic ranking. Uh, because I'm converting poorly for it. What other uses other than just those, those two that are using the search performance data for?   George Meressa: That's a good question. So, as well as looking at conversion rates, looking at what is the potential on that keyword, if you're getting three sales a week from that keyword and there's 25 sales, is it gonna be better use of your time to go for another keyword that you may be getting free sales, but there's 400 sales a week, right, so it gives you the potential that keyword has for you to grow in it and make more sales. So that's the first thing. Another thing as well is Amazon doesn't make this clear, but there's two types of keywords that you have within search query, so you have more discovery keywords and you also have more kind of intent based keywords. Right, and you can figure out where these keywords lie by just looking at their kind of um, the click percentage share, and you can also look at it from the add to cart share as well.   So there's going to be certain keywords where people just are more likely to buy quicker, and so they're the keywords really good to really understand as well, because effectively, this is going to be better use of your money. So if you can find those keywords where the conversion rate is higher, then you're likely to kind of do more with that. So there's some of the ways we use search query and I know they've gone a step further with my team as well where you can actually reverse, engineer and figure out, ok, depending on how many sales there are for a certain keyword and how much competition there is. There are for a certain keyword and how much competition there is, if you get X amount of sales for that keyword per day, this is how much it's likely to cost you per click on average to see what it would look like to move you up organically. So that's what search queries can do if it's in the right hands.   Bradley Sutton: What other new Amazon data points you know, like brand metrics or things like that, are you guys leveraging to help you make decisions?   George Meressa: Good question. So I think one of the I was just speaking to Ben just last week and I think one of the big things we noticed recently is just the B2B reporting through the child ace and so you can see now how many sales you'll get in from B2B customers. So I think that's been interesting. So I think anyone who uh is sales on amazon and they should just apply to and have b2b pricing. So if people wanted to buy uh larger units we're still quite early on into this, but we started to see certain trends of search terms where it's more targeted towards b2b customers and really taking advantage of those search terms as well and probably spending a bit we spend a bit more on them. So uh tape, some sort of tape for plumbers we kind of saw that. Yoga supplies we saw that. So there's gonna be a lot more we can do with it, but that's kind of one of the latest things that we've seen that we've taken advantage of.   Bradley Sutton: Are you guys leveraging AMC? I mean, AMC has been around for a while, but now it's kind of more getting a little democratized. It's not just for people with DSP. Have you been leveraging that at all for your clients?   George Meressa: Yeah, we've been using AMC for some time now with DSP clients, so there's a whole, there's a bunch of really cool things that AMC gives you in terms of data. So the first and most obvious way is you can now start to see how many new to brand sales you get through sponsored product ads. Uh, within the interface, you can only really see that for responsive brand. So it really, especially if you have, um a consumable product, you're able to see, okay, um, which, which keywords are responsible for bringing in new purchases where, um, they've never they've never seen your product I haven't bought within a certain time period. So that's been really useful.   Um, and leveraging that information, um, there's been. How else have we used it? Uh, we created custom audiences as well. So, um, you could exclude. So, within dsp, you can exclude those who may have seen your product 15 times, because they're less likely to buy after 15 times across the whole account as opposed to uh, as opposed to one um. So there's yeah, there's been a few ways, and I think this is going to be really good for uh, e-commerce brands now, the fact that we have it at our disposal within seller central, because before it was, you know, you had to go for an agency.   Bradley Sutton: So have you guys dabbled at all with any of your clients with a sponsored tv?   George Meressa: uh well, we haven't seen it work. We have, um, it just seems to waste a lot of money, um. So most of the clients that we deal with they're kind of more ROI focused. They want to grow. We haven't really had anyone yet with us. I know Matt has his previous agency that want brand exposure and are prepared to spend 20, $30,000 a month on that. So we haven't. We haven't. We've tested, we've not seen the results. So we haven't, we haven't, we've tested, we've not seen the results. So we've kind of moved away from it.   Bradley Sutton: Um, what's maybe the best kind? You know, obviously there's a million kinds of ads now before, back in the day, say, there's auto campaigns, or there's broad campaigns, and then there's ASIN targeting and then now all of a sudden there's, you know, sponsored brand headline ads and video ads and throughout different times, you know different ones have been the most profitable or drive best ROI. It's a general thing to ask, but anything like any type of ad you see nowadays in 2024, 2025, going into 2025, that are just working better than others, that you're like, hey, everybody needs to be making sure they've got a good strategy with this type of campaign.   George Meressa: I think it's been sponsored product ads from the get go and I think they're still kind of the number one.   If you can get your ads to appear, your products to appear at the top of the search results for the right keywords, that is always going to outperform anything else.   So that's the first place is to kind of find those keywords that you're likely to convert better with, or you have been converting better with, and pushing them top of page placements through sponsored products. We tend to find that 70 of our budget goes to sponsored product ads and then if we start to see, okay, there's common themes across certain keywords where we do convert well through sponsored product ads, then we would take those keywords and put them into sponsored brand ads on exact match to really push them that way. So they tend to and have done so for a while perform the best. Every now and again you get ace in target campaign and category targeting. That works really well, especially if a particular product is superior across the category. So if you have that kind of product where your average rate and count is a lot higher, then that's another option as well to kind of really push and with those kinds of terms, if someone has searched for your competitor and they end up buying your product, then Amazon's gonna favor that a great deal more too.   Bradley Sutton: So the question I have is kind of like, I'm not sure if there's one right answer, but everybody has differing opinions, so I just want to get yours is a common one that people have is like hey, I'm on a key keyword that's relevant to my niche, but now I'm already ranking high organically. You know, like, like, should I pull back on my, my spend? You know, like, maybe before I was always going for top of search for, for sponsored ads. But you know, like, my philosophy in the past has been I want as much real estate as possible. You know, I want to go ahead and have that sponsored brand headline ad. I want it to be the one of the first sponsored ads. I want the organic rank. You know, maybe I'll have a video on the page just because now it's pushing competitors. But you know, is it, is it possible that I'm maybe cannibalizing some organic sales because they clicked on the sponsored ad when they probably would have bought my product anyways? Where do you sit on this, on this kind of debate, I guess?   George Meressa: Good question. So, um, if you have the bestseller badge, you want to do everything within your power to keep that velocity of sales up. You want to make sure that you have more sales within that category than anyone else, because when you get that badge, amazon also already knows that you are the best in that category with what you sell. So there's going to be places that Amazon will show your products that you just would not have access to otherwise. So there's a whole range of benefits that you see would not have access to otherwise, right, so there's a whole range of benefits that you see. Not only that, but when you're positioned and you have the best seller badge, you actually have a much higher advantage compared to your competitors in terms of the price you pay per click. So we tend to also find that the cost per click is lower.   So when one of our clients actually cuts back or when they lose that bestseller badge, it's so hard to get it back. It's really, really difficult. Effectively, what you've done is you've created a moat. So if you've got those number of sales in, you're making a profit. You do really want to work hard to keep that momentum of sales. If it's working to cut back, it could be dangerous.   I would probably consider encouraging people to look outside of Amazon. If it's working to cut back, it could be dangerous. I would probably consider encouraging people to look outside of Amazon to kind of compliment what they have. But I mean, there's been just too many horror stories I've heard and seen where people have, like, positioned really well, doing great sales, and then a few people with VC-backed money come in, really push PPC, run their campaigns that are lost for a while, and then, um, they take the best seller badge and they just can't get it back. They don't have the resources like some of the other companies do. So if you're in that fortunate position, you should be doing everything you can, and I think one of the key metrics you should be looking at is how many units of sales are you pushing compared to some of your main competitors? Um, just to make sure that? uh, yeah,   Bradley Sutton: Somebody's just getting started and they want to start budgeting. Uh, you know, maybe it's tacos or maybe it's like, hey, how much should I put aside? You know, like because the worst thing they can do is just budget for the product, for shipping and getting started, and they have no budget for PPC. But nowadays I think the amount of advertising we kind of have to do is more than ever. But you know you can't do it to the point where you lose money. Is there a number where you're like, hey, you should budget this percent of, like, your initial order or this amount of money weekly or something for somebody so they can really make sure that they've got enough budget where they don't run out and then now they can't run advertising.   George Meressa: So somebody, so they can really make sure that they've got enough budget where they don't run out and then now they can't run advertising. So what we look at, especially when someone's launching a product, is okay, what terms are you going to want to go for to begin with and work backwards in that way? So if you have a product, strongly encourage you. Well, try and get brand registry from the very, very beginning so you have access to brand analytics. Get the products in. You're doing a variation; it's going to be easier to get this information. But what we tend to do is look backwards and go okay, what are the keywords that we're going to target and what impressions and clicks and conversions do they get a week? What do we need to achieve to begin with? And then how much do we need on average, working on some scenarios, to have more of an educated guess, and we work backwards in that sense.   And then we have phases as. So we might have four or five phases. So at the lower end of the phases, we've got those search volume keywords. I'll get in maybe 5,000 searches a month and we start there and then we kind of go right. Here's five keywords in phase four and what we're going to do with these keywords is start off with that and we're going to have X amount of budget. So we do have a tool in-house where we kind of figure out what we, what we need to spend and then we kind of move up the phases. The moment we start to see movement in organic positioning, um, but at the beginning is going to be, you know, I mean you obviously should probably going to sign up for vine and get those reviews coming in it's going to all factor in at the beginning. If you're getting really good reviews, you're getting really good conversion rate, then then you're going to have to have some budget, additional budget, to just help you with that momentum   Bradley Sutton: Another question I had was I think in the old days you know, I don't know, maybe six years ago or so a lot of, if not the majority of sellers, when they're trying to optimize their advertising, is like strictly ACoS, like hey, I have a cost goals at the campaign level, at the keyword level, whatever. Nowadays that that's not enough. You've got to be looking at ROAS and different things like that. What is your suggestions out there as far as managing your advertising in a more holistic way, instead of just strictly looking at that one ACoS metric that we did for so many years?   George Meressa: ACoS is certainly an important metric to look at, but that shouldn't be your key KPI. I think the conversion rate should be ultimately right at the top and TACoS then comes in later, should be prioritized more than ACoS, because there may be some sacrifices you have to make with ACoS for the benefit of organically getting ranked better and start to get more sales. I think the biggest shift that we're seeing is more sales across every. Well, most accounts we're looking at is coming from paid ads compared to organic ads from the past. So trying to reverse engineer that where you're having more coming from organic, is going to be key because that's going to give you a stronger moat compared to your competitors, if you can master that. So and there's been some extreme examples where we've had one or two clients where they have a higher price point when it comes to their product, but the conversion rate has been um, not as good, right. So PPC they have additional margins compared to their competitors where they can rank higher than them, I mean where they can position behind them on paid ad, but organically they're not running the moment. Moment their ads stop running, their listings go down, right. There's no history there organically. So it's heavily reliant on PPC. So, and that's why ACoS can be a dangerous game, if you're constantly measuring ACoS and you're going with the terms with the lowest ACoS and you're pushing them, every ACoS is just going to continue to climb and climb, and climb and climb. And for someone who's a little bit more strategic, um, and using data to their advantage and they're focusing more on the keywords where the conversion rates are higher and they're positioning better, they're going to come in and they're going to take those positions off you. They're the ones that are going to come and start to slowly win.   There's one example of one client where we didn't want the main competitors to even know that we were competing for those terms. So we went for those slightly obscure keywords that get maybe a number like 20 sales a week, 30 sales a week, and we pushed those keywords to get the velocity and we started ranking and we started to understand what kind of keywords relevant to us and then we went for those core keywords that everyone else goes for, right, and then that way we were able to then easily kind of come in and take organic position and rank, and that's how you should be thinking now. So a few years ago ACOS was our main KPI. Now it's just something we look at and it's really difficult actually to share with people. That way of thinking now is such it's so short term it's not going to allow them to kind of really see this for a year good points.   Bradley Sutton: Now before we get into our last questions. If people want to reach out to you to get more, information on what you do and how you can help them out. How can they find you on the interwebs?   George Meressa: So clearadsagencycom is the URL. Just search George Meressa on LinkedIn. I've got an obscure last name M-E-R-E-S-S-A. I think there's no one else with that. I'll just say George Meressa, so you'll find me. Connect with me there. But yeah, that's probably the best place.   Bradley Sutton: Favorite Helium 10 tool of all time.   George Meressa: Cerebro.   Bradley Sutton:     And something that you know. Maybe you don't know if we have or not, but you're like man, I don't think Helium 10 has this. If I was in charge of Helium 10 or this is the task I would give them that would give me more value.   George Meressa: I mean, you've got a Genie in there. Now we need the reverse, what helps you get money back. So that's what's, and it's free. So that's probably one I would have suggested, but you've already done it, so that's a box already ticked. I can't really think right now of anything I want. I think you've got the package. I think the data that we found has been, um, it's been so solid over the years. I think you, you're one of the very few companies who've had this data for so many years, and I think that's always been important to us. Um, but yeah,   Bradley Sutton: As you know, I'm going to Ethiopia for my first time. Obviously, I'm ordering lots of injera, but what's a couple of dishes that you recommend? Maybe even a dessert? I've never had Ethiopian dessert, so what are some things I should be looking for in some uh restaurants? I can call it by name and they'll be impressed that I know.   George Meressa: Okay so first, what you gotta do is you gotta find those little places where they're making coffee. There's like an old lady wearing all white and she's she doesn't have to be old, she could be young but like, um, like, and they're just making some coffee, the freshly brewed coffee. Get some of that, you're gonna love it. So that's the first place to go. And then, um, when it comes to India, the India is actually quite different to what you get in the uh, in the states and in the UK it's they use that.   It's that really brown sourdough. I don't know if you've had that version. It's usually kind of white flour they use in in your kind of Europe and the western world, but that's quite sour, so it's going to be interesting for you. I mean, you can take spice, right? Yeah, so I love ASAP. That's like the red sauce with the egg and the chicken and that is not my favorite, but, um, yeah, I think that's probably in Jera is like the most common thing to have there. So that's what I recommend.   Bradley Sutton: Love it, love it. That's the. It's a top three cuisine for me. Like I'm all for Mexican food, Korean food and then Ethiopian food is there, so like it's always been on my bucket list to go and I'm finally going only for a day, but maybe next time I'll be able to go for more.   George Meressa: That was the most random thing, though, and I think you told me three years ago. I was like George, do you have Ethiopian food? I was like yeah, and he's like I love it. And I was like what it was? Bradley was the last person food. It's like crazy. Anyway. I don't have many people that come up to me and tell me that and this is like an intimate cuisine for me, like I have it at home. I grew up with it, like growing up, and it's just there and um, and now you know you absolutely love it anyway. Crazy.   Bradley Sutton: Love it, love it. I will people know I march the beat of a different drummer. I don't like to go with what's the norm and that's definitely not the norm and I love it. So if you guys look up, uh, Yelp, if you have an Ethiopian restaurant near you, and give it a try and trust me, you're going to love it.   George Meressa: Thank you so much for having me, Bradley.   Bradley Sutton: Thank you for being on here, and we'll bring you back next year to see what you've been up to.   George Meressa: Sounds good.  

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You'll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We'll see you in The PPC Den!

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon's primary focus is the customer's experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it's not showing the full picture. We'll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We'll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you're still scrambling, this is the no-fluff guide you need to stay in control and win big. We'll see you in The PPC Den!

The Amazon Community Guidelines updated their policies about reviews and this affects some review service sites like Pubby, Get Books Reviewed, Get Authentic Book Reviews, Book Bounty and more. Amazon Advertising rolled out two NEW features for account holders that can greatly improve book sales. And, self-publishing is on the rise, according to Publishers Weekly. All that and more in the self-publishing news this week! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks  Sources: Kindle Vella Announcement - https://www.kdpcommunity.com/s/article/Kindle-Vella-Announcement?language=en_US Self-Publishing's Output and Influence Continue to Grow - https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/96468-self-publishing-s-output-and-infuence-continue-to-grow.html The Alliance of Independent Authors - https://DaleLinks.com/ALLi (affiliate link) Book Bounty - https://book-bounty.com/ Amazon Community: About Promotional Content - https://www.amazon.com/gp/help/customer/display.html?nodeId=GDSRWWGGRA2JXSNZ Get Book Reviews on Amazon Without Violating Guidelines | Authentic Book Reviews - https://youtube.com/live/w0KxkSf6CMs Authentic Book Reviews - https://GetAuthenticBookReviews.com Amazon Advertising - https://advertising.amazon.com Draft2Digital - https://DaleLinks.com/D2D (referral link) Barnes & Noble Press - https://press.barnesandnoble.com/ Bookvault - https://bookvault.app. Use code BVDALE to waive your first three uploads.  IngramSpark - https://IngramSpark.com Earn Even More with IngramSpark (Share & Sell) - https://www.ingramspark.com/share-sell-promotion PublishDrive - https://DaleLinks.com/PublishDrive (affiliate link) PublishDrive: Holiday Content Deadlines and Instructions for 2024 - https://publishdrive.com/holiday-content-deadlines-and-instructions-for-2024.html  PublishDrive: Print Books - PDF creation, margins, how to use built in PD tools, and key strategies in distribution - https://streamyard.com/watch/Shn2bxiDagWU PublishDrive: Introducing PublishDrive's Cover Image Generator: Your Fast-Track to Stunning Ebook Covers - https://publishdrive.com/introducing-publishdrives-cover-image-generator.html PublishDrive: From Manuscript to Market: Your Fast-Track to Stunning Ebook Cover - https://streamyard.com/watch/uBY7XYXCmEYA Dibbly Create presents: Creator Q & A.I. - https://www.youtube.com/playlist?list=PLQ39eNz8xkmj0x7ELhrZW8l3lU7DqzslP More Reviews, More Readers: Hidden Gems' Founder Reveals All - https://www.youtube.com/live/yjYRPrpmDuM?si=z9p8h88sL-nTc-TJ Black Friday Deal Alerts (affiliate links)  Miblart (cover design) - https://DaleLinks.com/Miblart. Use MIBL20BLACK for 20% off your next order. Good till December 1, 2024. GetCovers (cover design) - https://DaleLinks.com/GetCovers. Use BLACKDEALS for up to 30% off your next order. Good till December 1, 2024. Press Ranger (AppSumo LTD) - https://DaleLinks.com/PressRanger. Good till Nov. 26, 2024 at 9:00am EDT. DepositPhotos (AppSumo LTD) - https://DaleLinks.com/DepositPhotosDeal. Good till Dec. 2, 2024. ProWritingAid - https://DaleLinks.com/ProWritingAid MailerLite - https://DaleLinks.com/MailerLite SiteGround - https://DaleLinks.com/SiteGround BLACK FRIDAY DEALS for Authors & Self-Publishers 2024 - https://www.youtube.com/live/yB57FnddsD4?si=a2KuvifR2v6PzfIA  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

In this episode, we're cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we're exposing the behind-the-scenes insights Amazon won't spell out—how DSP can impact your bottom line, where AMC's data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We'll show you exactly when to use AMC's data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they're the key to finding out if your strategy's worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We'll see you in The PPC Den!

Send us a textLearn we optimized campaigns with 700+ targets, using day parting and strategic bid adjustments. Improve your PPC performance with these proven methods.Use ICAP marketing funnel to maximize your ads https://www.youtube.com/watch?v=0SYKU7i8GOs&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4#PPCInsights #AmazonAdvertising #DayParting #AmazonPPC #AmazonTips Watch these videos on YouTube:Bulk negation tool step by step https://www.youtube.com/watch?v=0CoIAiD7Qqg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=13What to do when your sales are stuck https://www.youtube.com/watch?v=v7H2nN9zG44&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=51p vs 3p on Amazon https://www.youtube.com/watch?v=GIKMAw9Jcs4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=17Timestamps:00:00 - 700 Targets in One Ad Group 01:01 - Account Cleanup and Findings 02:07 - Day Parting Strategy Explained 03:52 - Bid Adjustments and Target Placements 05:16 - Challenges with CPC and Placements 07:03 - High ACOS and Stock Issues Discussion 08:31 - Adjusting Bids for Better Performance 09:52 - Benefits of Strategic Day Parting--------------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Amazon Advertising rolled out a new generative AI feature for your book ads. The Association of American Publishers recently revealed that publishing sales are up in August. And, PublishDrive shares the holiday publishing schedule for audiobooks. All that and more in the self-publishing news! - Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link)

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.  Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers' time, and maximizing campaign efficiency.  With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.  Topics discussed in this episode: Why is AI transforming Amazon ads from an art into a science What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them Why does AI-driven ad management give sellers a competitive edge on Amazon How does AI handle Amazon's constant changes in ad rules and features How can Amazon sellers balance automation with control over their ad strategies What future advancements in AI and Amazon ads can sellers expect Links & Resources  Website: https://autron.ai/ LinkedIn: https://www.linkedin.com/company/autron/ Facebook: https://www.facebook.com/autronio  Get access to more free resources by visiting the show notes athttps://t.ly/pe9US SPONSORS:Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels' performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/ Autron, the Anti-Agency Agency. If you're done with overpriced, overcomplicated agencies, it's time to try Autron. Automate your Amazon PPC the smart way, with zero fluff. Start your free trial today at autron.ai and start seeing real results. Check them out at https://autron.ai/ Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/ Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this solo podcast, Michael Erickson Facchin is here to make sure you don't just “survive” Amazon's Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael's breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can. Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks.  Plus, it's the one time of year Ad Badger offers their exclusive discount.  Don't let Santa's sleigh pass you by—gear up and get ready to conquer Q4 like a pro! Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year! We'll see you in The PPC Den!

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we're breaking down why a flawless PPC account doesn't exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan  from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we'll explore how audits can actually help when they're used as a tool for growth, not a quick fix. So if you're looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress. We'll see you in The PPC Den!

In this episode, we will discuss Destaney's top Amazon advertising strategies, from setting up initial campaigns to advanced strategies such as Amazon AMC, and what's coming in the future. What if you could transform your Amazon advertising game with just a few strategic tweaks? Join us as we sit down with Destaney Wishon of BTR Media, our guest expert, to uncover the secrets behind mastering Amazon PPC. From understanding the fundamentals of conversion rates and bid management to leveraging advanced AI strategies, Destaney sheds light on how sellers, both newbies and veterans, can optimize their ad spend. We explore the intricacies of using tools like Helium 10's Adtomic to benchmark product performance in competitive categories like home decor, ensuring your campaigns hit the mark and convert clicks into sales. We take a closer look at what it means to truly optimize your Amazon advertising campaigns. Discover how identifying underperforming ads and adjusting bids can significantly impact your ACoS and ROAS. We discuss the importance of relevancy and the power of long-tail keywords in capturing less competitive niches. With Destaney's insights, you'll learn how monitoring account activity through tools like Adtomic can prevent unnecessary expenses and how adjusting strategies based on competitive factors like pricing and reviews can troubleshoot conversion barriers.   Ready to elevate your strategy with AI-driven advertising? Destaney highlights the potential of new AI features of Helium 10 Adtomic in streamlining keyword performance and improving budget efficiency. We explore how transitioning budgets from traditional to AI-optimized campaigns can enhance both new and existing Amazon PPC campaigns. Whether you are launching a new product or defending your brand against competitors, our discussion emphasizes the importance of bid management and using data-driven insights to align your Amazon advertising endeavors with your business goals. Don't miss this opportunity to take control of your Amazon advertising success. In episode 610 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Amazon Advertising Strategies and Tips 04:31 - Granular Insights in Home Decor Advertising 08:53 - Comparing Adtomic and Amazon Ad Console 09:40 - Amazon Advertising Conversion Strategies 16:08 - Long Tail Keywords and Competition 17:00 - Amazon Advertising Beginner Strategy Guide 25:19 - Strategies for Amazon Advertising with AI 26:58 - Optimizing Your Amazon PPC Campaigns  33:55 - Optimizing Advertising Strategies With Adtomic 37:41 - Maximizing Sales Strategies Without Adtomic 42:57 - Adtomic Campaign Optimization Session

In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate!

Julian Timings from Autron.ai discusses if old Amazon PPC strategies still work in 2024, how video advertising is still profitable, and whether off-Amazon advertising is still worth it. He shares some of the trends that he's seeing in Autron about optimizing campaigns, the average TACOs, and how Autron works to provide PPC management to those without budget, time or expertise. The Big Takeaways of Today's Episode Amazon ad costs have been increasing significantly. Video advertising can be a great ROI for sellers, especially if the creative aspect is locked down. Off-Amazon advertising isn't very profitable - the general trend is that after some time, it isn't worth it. TACoS between 10-15% is more of an exception than a rule. PPC influences organic rankings somewhat because Amazon rewards sales velocity. Episode Timestamps 00:00 - Introduction to E-commerce and PPC Strategies 01:58 - Julian's Background and How He Transitioned to Amazon 03:21 - Emerging Trends in Amazon PPC 04:41 - The Importance of Video Advertising 06:58 - Off-Amazon Advertising Insights 09:47 - Identifying New Sales Opportunities for Growth 11:30 - Optimizing Campaign Goals with Autron 13:29 - Campaign Structure and Management Strategies 16:48 - Long-Tail Keywords and Campaign Optimization 18:33 - Targeting Strategies and Keyword Management 19:54 - Understanding TACOS and Profitability 21:47 - The Influence of Advertising on Organic Rankings 23:10 - Autron's Unique Approach to PPC Management 25:58 - Future of AI in Advertising 27:48 - Pricing Model and Customer Alignment 29:11 - Ideal Customer Profile for Autron As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening!

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.