Podcast appearances and mentions of Robert W Bly

Author Robert W. Bly is here to talk about his newest book, THE SCIENCE FICTIONARY: A DICTIONARY OF SCIENCE FICTION, FANTASY, AND HORROR, how the book was created and curated and more. What science fiction references are indispensable for you? What references do you wish were updated or more complete? Let us know! Send Summer an email, or leave a message in the comments below!

Recursos emprendimiento y lean startup: 🎓 Curso Lean Startup Innokabi 👉 [https://cursoleanstartup.innokabi.com/] 💌 Suscripción Newsletter Innokabi 👉 https://innokabi.com/ PATROCINADOR: 👉 MailingYa! Tu agencia de Email Marketing para eCommerce ► https://www.mailingya.com/ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: Hoy hablamos con “Charli”, un buscavidas y ex -mago profesional que dejó la magia y ahora se dedica a captar, mantener y dirigir la atención de las personas a través del texto. Tanto ha trabajado la habilidad de atraer la atención del público, que con un antiguo compañero de la magia hacían un reto muy loco y muy sinvergüenza que nos contará en la entrevista. Así que con Charli hablaremos de cómo aplicar algunos conceptos de la magia a las ventas, cómo captar la atención de nuestros potenciales clientes, veremos de dónde le viene el apodo de buscavidas y mucho más. Estoy seguro de que en esta entrevista vas a encontrar un montón de ideas para aplicar a tu negocio. ► PREGUNTAS: 1. ¿Quién eres para los que no te conocen y cuál es (brevemente) tu trayectoria hasta llegar a hoy? y luego entramos al detalle. 2. Cuéntanos el reto que hacías con tu compañero de magia. 3. Oye Charli ¿Por qué “Diario de un Buscavidas”? 4. Similitudes entre la “atmósfera mágica” y la atmósfera necesaria para el copy y para vender. 5. Me hablabas de problemas cognitivos a la hora de escribir y conseguir que tus textos sean más acertados y persuasivos. 6. Series de Netflix. Cómo conseguir la atención y mantenerla en el tiempo, con algún ejemplo. 7. Cómo conseguir que tus lectores den un paso más y hagan alguna acción que te interese. 8. Cómo diferenciarse en un mercado competido como el del copywriting. 9. Errores y aprendizajes de tu experiencia como mago-copywriter. 10. Cómo ves el mercado a medio-largo plazo y más concretamente, dónde te ves tú. ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontramos a Charli: ► Web ► https://diariodeunbuscavidas.com/ Recomendaciones: ► Vídeos de magia ► René Lavand ► Libro ► “The copywriter’s handbook ” de Robert W. Bly ► https://amzn.to/3kvnHTJ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬▬ Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en la newsletter de Innokabi donde comparto experiencias, ideas de negocio y consejos sobre emprendimiento y marketing online: 🎓 BLOG INNOKABI 👉 [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

Thoughts on Robert Bly’s book, The Content Marketing Handbook Transcription One function of content marketing. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today I’m going to be taking a little excerpt from Bob Bly’s book, The Content Marketing Handbook. This came out in 2020. Bob Bly or Robert W. Bly has […] The post One Function of Content Marketing

Learn and improve your copywriting. In the 45th episode of the On Branding Podcast, Arek Dvornechuck interviews Robert W. Bly, and we talk about copywriting. Check out Robert's book!

In this episode, Alex Quin chats with Robert W. Bly (aka Bob Bly). He is a professional writer, speaker, and marketing consultant with over four decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers, Secrets of a Freelance Writer, The Copywriter's Handbook, and The Elements of Business Writing. Bob Bly is famously known as “The World's Best Copywriter”. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.Wisdom NuggetsCopywriting Can Convert Efforts Into Results: Copywriting is a great way to show authenticity, personality and create a brand image for your company. It is not only about the videos and graphics that you put out. Good copy can be a gamechanger in producing results for your ads and marketing campaigns. Be A Learner: You are never out of school. Be a continuous learner and keep staying updated with all that is going on in the world and the new ways of doing things. With the rate at which things are changing today and technology is advancing, it is important to keep reinventing yourself and staying ahead of the curve. Do You Love To Work: What is your mindset around work? Do you view work as a drag and is just something you need to do to pay the bills? When you start loving work and enjoy the process of it, work can become more fun than fun. Even better, you will end up being really successful when you change your outlook on work.Podcast Outline[01:15] What's going on everyone [01:46] The Copywriter's Handbook[03:10] Bob Bly - Chemist or Copywriter?[04:38] Publishing his first book at 27[05:50] The rundown on copywriting and why it is so important[07:30] Catch yourself making mistakes. Don't let others catch them.[08:10] The 25:50:25 formula[09:20] School is never out for the broke[10:20] Learning is only valuable when you apply it[11:34] Self-education is like the Sunday New York Times[12:20] It is important to go to events and conferences[13:22] Hey (break)[14:46] The Big Book Of Words That Sell[16:08] Do you love to work?[17:18] Bob Bly's client portfolio[18:32] There is less competition when you pick something more technical[19:52] Run with a lean team, but talented team[20:32] Can copywriting be automated through AI?[22:00] Check out Conversion.ai[23:24] How does Bob want to be remembered?[24:16] Connect with Bob Bly[25:14] Three letter domains can be sold for $8 million dollars!Power Quotes‘'Copywriting converts marketing and advertising into productive results.'' - Bob Bly 6:10‘'Never be too busy to learn'' - Alex Quin 5:55‘'Make work more fun than fun.'' - Bob Bly 16:14‘'It's not about how big your team is. It is about how far your team can go.'' - Alex Quin 20:06ResourceAlex Quin's InstagramHustle Inspires Hustle AppHustle Inspires Hustle InstagramBob Bly's WebsiteBob Bly LinkedInBob Bly BooksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you want to add copywriting to your business as a freelancer, but you feel like you aren't sure if you're a gifted writer, then listen up! Today's episode is for you! In today's show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you've thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting jobs. In today's episode, you'll learn: How to learn the skill of copywriting The traits of a good copywriter The types of copywriting you can do How to know if you will be a good copywriter Resources From Today's Show: Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Books Referenced In Today's Show The Copywriter's Handbook by Robert W. Bly 4th Edition How To Write Copy That Sells by Ray Edwards Persuasive Copywriting by Andy Maslen Everybody Writes: The Go To Guide To Creating Ridiculously Good Content by Ann Handley This Book Will Teach You How To Write Better by Neville Medhora StoryBrand and Marketing Made Simple by Donald Miller Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Compre o livro pelo link e ajude o crescimento do podcast: Inscreva-se no nosso Canal com podcasts exclusivos: https://cutt.ly/RnD8qJc E-mail: contatoelitemicrobook@gmail.com Uma "oferta" é simplesmente o que seus prospectos recebem quando ele responde ao seu anúncio ou correspondência -- combinado com o que ele tem que fazer para obtê-lo. E quer você seja um empreendedor, gerente de marketing, redator ou comerciante direto, Bob Bly "America's Top Copywriter", lhe mostrará como é possível melhorar a taxa de resposta a suas promoções de 10% a até 900%, apenas criando e testando diferentes ofertas. Com três décadas de experiência em marketing e copywriting, Bob tem empacotado tudo o que sabe sobre ofertas que produzem resultados em Como Criar Ofertas Irresistíveis. Desde técnicas específicas (como a tática "drop-in-the-buket") até estratégias gerais (como a abordagem "bom, melhor, melhor"), você terá uma educação de sopa a porca. Conclusão: Quando terminar o livro, você saberá exatamente como fazer ofertas fortes que ganham mais dinheiro para você. --- Support this podcast: https://anchor.fm/elitemicrobooks/support

✏️ ¡Toma nota! Descubre los 8 titulares imprescindibles que Robert W. Bly te propone a la hora de trabajar tus textos persuasivos.

✏️ ¡Toma nota! Descubre los 8 titulares imprescindibles que Robert W. Bly te propone a la hora de trabajar tus textos persuasivos.

✏️ ¡Toma nota! Descubre los 8 titulares imprescindibles que Robert W. Bly te propone a la hora de trabajar tus textos persuasivos.

Why is it that some of your content becomes a hit with your audience, while other pieces fall flat? What if you had more influence over determining if the content engages instead of just hoping it connects? Did you know that there is a formula writers use to produce engaging and effective content consistently?    Robert Bly has written over 85 books, including The Content Marketing Handbook and The Copywriter’s Handbook. In this episode, he shares key mistakes marketers make when creating content, how to leverage the motivating sequence to drive conversion, and how to create powerful headlines that get people to click.       Partner: Join the Capital Impact Club to Accelerate Through Multifamily + Marketing   Key Insights Started off working for the infamous Koch brothers Has been a marketing writer for technical products for almost 40 years Content marketing is influencing your target audience to be predisposed to what you’re selling through education on a topic Examples include articles, white papers, videos, and podcast Sales funnel or customer journey is the steps to take a prospect from stranger to customer Content should be written and designed to move customers further down the sales funnel Find ways to highlight your benefits, while providing insight and value for the user Copywriting is rule-driven to be effective and requires the art and science of persuasion Motivating Sequence: Get Attention → State the Problem → 3. Position Product as Solution → Provide Abundance of Proof → Call to Action Add a sense of urgency - “after that it’s too late” The Secret of the 4 U’s: Urgent, Useful, Ultra-Specific, and Unique BDF Formula: Believe, Desire, Feelings   Partner: Download a Free Sample Apartment Deal Package    Bull’s Eye Tips:    Resources: The Content Marketing Handbook by Robert W. Bly   The Copywriter's Handbook by Robert W. Bly   The Big Book of Words that Sell by Robert W. Bly   Apparent Failure: Made an assumption on a direct mail campaign that was wrong. Evaluated the campaign to find the mistakes and adjust   Most Recommended Book: Essentialism by Greg McKeown   Most Recommended Digital/Mobile Resource: 1ShoppingCart.com   Daily Habit: Write for a set amount of time, switch projects when you need a refresh   Wish I Knew When I Was Starting Out: Live below your means   Wish I Knew 12 Months Ago: Facebook advertising   Current Curiosity: Almost Everything - Reading and AstroPhysics   Best Place to Grab a Bite: Anthony’s    Connect with Bob: Website: www.bly.com   Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at TargetMarketInsights.com.  

We organized today’s questions into a few topics, so you can have a clear picture of what they focus on. Enjoy! Deliverability Do keywords really matter? How do I know if my emails are landing in the spam folder? Can I use a sales tool to blast 3000 prospects in 1 day? Copywriting Who is your favorite copywriter guru? What small thing can I do to become a better cold email writer today? Self-improvement I can’t stick to my campaigns… I lose momentum after 2 weeks. Any tips? CRM Do I really need a CRM if I’m having success with inbox folders? Research What’s one thing I should learn about my prospects before sending an email? Any tips on accelerating learning when there is time pressure to get results? Hiring tips At what stage do I need a VA or an assistant? How long should I “do everything myself” before letting go? How do I ensure high quality once I start handing off the tasks? Resources that we mention: John Carlton Gary Halbert The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly David Ogilvy Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear So if you are wondering how one company that nails cold email as a channel looks like, there are two key things - having a process in place and metrics to let us know we are on track. Happy cold emailing! Jeremy and Jack   ANNOUNCEMENT: We’re hosting and organizing an online summit for B2B SAAS businesses in the 1st week of October. Go to https://b2bsummit.com and register for free for all the sessions. If you want to learn how to scale sales, marketing and customer success, you don’t want to miss this event!

1200 words you should know to sound smart by Robert W. Bly • Getting to know Lady C pt. 1 • Shout out to JustTellJuschelle!