The School of Copy and Messaging - Copywriting, Content Marketing, Messaging Entrepreneurs, Freelancers, VAs, & OBMs

Hello, friends! It's a New Year... and this is a new show! Welcome to the Business Operations Simplified Podcast. Today's show is a quick update on where the podcast is going in February. Thank you for listening, stay subscribed to get new content coming out in February. 

I'm wrapping up for the year, friends! The podcast will be back in January 2022. I can't wait to share new content with you. I'm taking the next few months to enjoy time with my family, pray and strategize about my business and get some much-needed rest. I can't put into words how much it means to me that you listen to the show. Thank you. I pray it continues to bring you value and I pray you have a blessed end to your year. I look forward to hanging out with you again in January!   Find Resources from today's show HERE

Entrepreneurs naturally have a lot of ideas, and staying on track can be difficult, especially when you're creating content or preparing for a launch. Today's episode provides valuable tips from Angel McElhaney from the Control The Chaos Mama podcast to organize all ideas, tackle them intentionally and get through busy seasons like launching when you have your highest energy. Angel discusses helpful tips on starting with the bigger vision and backing up the process into small steps, Facebook group engagement, and repurposing content. There's a ton of gold in this episode for you! As a freelancer, virtual assistant, or online business manager, knowing how to batch content and manage launch seasons can increase your service offering as a copywriter or content marketing freelancer. More About Angel McElhaney Angel McElhaney helps multipassionates, creative rebels, and ADHD entrepreneurs embrace the authority that has always been theirs with podcast strategy and coaching.  Angel creates clarity, confidence, and consistency for her clients so they can finally stop restarting from scratch and learn to trust their intuition.  She's also a mom of four, motherless daughter, and wife to a TN vols obsessed hubby.  When she's not helping amazing women make meaning of their hard stuff with podcasting, she can be found dreaming about her next vacation, empowering women to love the skin they are in with boudoir photography or making up random songs in the kitchen.   Find Resources From Today's Show HERE

Many entrepreneurs struggle with creating effective lead magnets. Having a process for niche research ensures that your lead magnet attracts the right customers and provides enough value for your customer to want to give you their email address. When your lead magnet is valuable, clear, and effective, you grow your email list faster and have a pool of customers you can sell to. Our guest today, Barbara Carneiro, is a communication and branding strategist who talks about how to research to create an effective lead magnet and the key ingredients in a lead magnet that will increase your visibility and authority in your industry. As a freelancer, knowing how to research and create valuable lead magnets is a skill that will significantly increase your service offering as a copywriter. More About Barbara Carneiro Barbara is the founder of Word Revolution (a communication and branding agency for Christian ministries) and the brain behind The Church Communicator Bootcamp (a training program for accidental church communicators). She is a Christ-follower, forever curious strategist, minimalist designer, storyteller, and geek, and you can make her happy with a white chocolate mocha. Resources From Today's Show   Find Resources from today's show HERE

Do you ever find yourself looking back at the end of a busy day, wondering what you did all day? If your to-do list never ends and your Trello board is working on overdrive, you're going to love this episode with Kristi Veitenheimer. Kristi is a fellow podcaster and the owner of Simplicity For Solopreneurs. She's a time-management and business strategy guru, and today she's sharing her best-kept secrets for truly prioritizing your schedule and finding the accomplishment in your day that you've been yearning for. This episode is tactical, fun, and inspirational. Grab that laptop or pen, it's copy time! More About Kristi Veitenheimer Kristi Veitenheimer is a Jesus-loving, coffee-drinking, chocolate-loving gal from Texas. She's a wife, mother of two, and Mimi of four grandsons and adores her family. Kristi is the host of the top podcast for new solopreneurs, Simplicity for Solopreneurs™. Her mission is to inspire and empower women 40+ to make their dreams of owning an online business a reality.  Kristi specializes in helping the beginning entrepreneur create her online business without all the overwhelm and stress by teaching her how to simplify her entire business system so she can actually enjoy the journey to achieving her dreams. Because Kristi believes women shouldn't have to choose between their God-given dreams and talents and their current reality. Resources From Today's Show:   Find Resources from today's show HERE

Getting your content found is an important piece of building your business and growing your audience. In today's show, we speak with podcast strategist and coach, Wren Robbins, about the best way to create content that serves your audience and get it found online. Wren gives specific statistics around blogging and podcasting and explains why podcasting is the best way to get your message to the masses and the strategy behind how to do that successfully! More About Wren Robbins Wren Robbins is a Podcast Strategy Coach who catapults women in business using effective podcast strategies. She has a Bachelor of Science degree in Special Education, is a wife to Jim, mother to an eight-year son, and loves connecting with others. As an avid aviation family, they are following their dream of building a home on an airstrip.   For the past five years, Wren has been the host of The Friends of a Feather Podcast where she interviews women who share their God stories each week.  Through her podcast coaching programs, women start their podcast and gain unique podcast strategy for their business.   Find Resources From Today's Show HERE

Are you looking for a signature service? Or a unique way to work with nonprofits and for-profit organizations? Today's guest tells us all about what it's like to have grant writing as a signature service. Eliana Echavarria brings energetic, cool-girl vibes to the driest of topics- GRANT WRITING (enter the yawns)! As a grant writer and freelance coach for Christian entrepreneurs, Eliana teaches aspiring freelance grant writers how to launch and scale their business with a Kingdom-focused mentality through her podcast “Nothing for Granted.” Eliana is on fire for God and determined to raise her 4 littles to be the next generation of entrepreneurs by leading by example. Don't hang out with her too often- she'll have you believing you too can build a business where you don't have to compromise motherhood, marriage, travel, and a career you love!   Find Resources from today's episode HERE

Instagram is an amazing tool and the reach you can get to grow your business and community can be tremendous. It can also be exhausting. Do you feel that way? I do. So, I sought out someone who we can learn from to use Instagram for the effective tool it can be, but who I thought could help us do this in a way that wouldn't make us feel like we had to spend all of our time on the platform and go insane with keeping it up. Sound good? If you're nodding your head, you'll love today's guest as much as I did. Camie Wilke is a faith-based business coach who teaches women how to generate a full-time income from home on Instagram using online coaching and courses. In today's episode you'll learn: What's necessary, and not necessary, to grow on Instagram Tactical steps you can take to use this platform effectively for your business What to post to grow your community When and how often to post and maintain your sanity Resources From Today's Show: Book A Call With Amber Visit Camie's website: https://www.camiewilke.com/ Follow Camie on Instagram: https://www.instagram.com/camie.wilke/ Checkout Camie's course: https://www.camiewilke.com/kingdomcourseacademy

The podcast was blessed today to have Christa Hutchins as our guest! Christa is an accountability coach who helps busy leaders reach their goals. Our discussion today gives realistic ways to reach goals when we are surrounded by a world, and circumstances, that we often can't control. Christa's approach to setting and achieving goals is flexible and realistic and offers a great approach that is fitting for the busy world we live in today. As an entrepreneur, freelancer, VA, OBM, or online business owner, these tactical steps will give you a refreshing way of approaching and reaching your goals! More About Christa Hutchins Christa Hutchins equips busy communicators and leaders with project management and problem-solving skills so they can turn their big ideas into a successful ministry or business. She is passionate about teaching women to find practical applications of the Bible in their personal, professional, and ministry lives. Christa lives in south Louisiana with her husband in their delightfully empty nest.  Resources From Today's Show: Connect with Christa and the resources mentioned on today's show: https://doanewthing.com/schoolofcopy/ Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Follow me on Instagram https://www.instagram.com/amberglus/

I love a good resource or a tool that saves me time and makes life, and business, a little easier. In today's show, I share the top tools I use and love that organize my business. We cover organizing a to-do list, setting up a budget, making sense out of an overwhelmed inbox, and getting contracts in order for your business… and more! These tools will help keep you organized and keep your business running smoothly. Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Shout out for sharing the show! Kelly Witt, Witt and Company: https://wittandcompany.com/ Kajabi Grammarly Topic use with code KWJYH2rH for a 50% discount! The Contract Vault Evernote Trello

Managing finances can be challenging as a freelancer when your income fluctuates. Our discussion today is about how to create a financial plan and manage your money to prepare you for the ebb and flow that can happen as a freelancer. We discuss how to create a solid financial plan, a process to make sound money decisions, and we review tools you can use to make the process a lot smoother. As a freelancer, virtual assistant, or work-from-home business owner, this episode will give you tools to empower you to make a financial plan that supports your business and your life. In today's episode you'll learn: How to create a budget as a freelancer A filter to put your money decisions through for spending money wisely Tools to make finances easier Building a financial plan that fits your individual business needs Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ YNAB Budgeting Software: https://www.youneedabudget.com/ Dave Ramsey: https://www.ramseysolutions.com/

Sales funnels and copywriting don't have to be complicated. It's usually when we try to make these complicated that they don't convert. Copy that's clear and concise to your customer, and simple sales funnels that serve your audience and give them a clear direction will win over complicated messages every time. I hope after listening to today's episode, you gain confidence in knowing that simple and straightforward will convert more customers than complex and complicated. In today's episode you'll learn: The basic elements of copy that converts How to create a simple sales funnel to promote your business Why applying the right story to your message will increase your customer conversion As solopreneurs or work-from-home business owners, we can't afford to spend all of our time creating complicated messages that don't work. So dive in for an episode full of simple, tactical steps to write effective copy and create sales funnels that work for your business. Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Shout out for leaving a review and sharing the show! Kristi Veitenheimer, Simplicity For Solopreneurs: https://simplicityforsolopreneurs.com/ Sara de Orlando, Purposeful Life Coaching: https://sarahdeorlando.com/

Hey Freelancer! Today's episode covers a critical topic, your portfolio! There are five sections a portfolio needs to have to make it stand out from the crowd and showcase your talent. Having a portfolio is essential to any freelancing, virtual assistant, or work-from-home career, especially for copywriters. If you are new to copywriting and you're adding this as a signature service to your VA or freelancer business, this episode will help you create a portfolio from scratch in no time, even without a ton of experience. In today's episode you'll learn: The five sections you should include in your portfolio Different types of platforms to use to create and present your portfolio Two hacks that will make your portfolio stand out every time Where to put your portfolio and how/when to use it Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Flipsnack for creating an online magazine out of your pdf portfolio: https://www.flipsnack.com/

If you've ever found yourself afraid to speak up, or unsure how to use your voice and stand up for yourself, you'll know how after today's episode! My guest today is Karen Laos. Karen is a keynote speaker and communication coach who equips women to stand out with confidence. She helps women channel their fear and quiet their self-doubt. Karen champions female business leaders to own their value and find their voice to be seen and heard. Karen's style is fun, encouraging, and results-oriented. She immediately moves past the “fluff” and gets straight to the issues at hand. Karen's advice in this episode about how to use your voice, be heard, and create better communication habits was like going to communication church! I loved every minute of it, and I know you will also. Karen's coaching and courses: Individual Coaching: https://www.karenlaos.com/exec-coaching Speak with Confidence Course: https://go.karenlaos.com/waitlist-spring2021 Group Coaching Program: https://www.karenlaos.com/group-class Resources From Today's Show: Book A Call With Amber  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

With so many options for freelancing and online businesses today, it can be difficult to know what signature service is best for your business. In today's episode, we highlight some of the most popular signature services that you can do for your work-from-home, freelancer, or virtual assistant business. Having a signature service gives you a path to becoming a specialist as a freelancer. It can help you increase your income, niche your services, and improve your marketing. If you've thought about adding a signature service to your business, but you aren't sure what your options are, this episode gives you a great list to start with and discusses some of the pros and cons of these signature services. In today's episode you'll learn: Why you need a signature service as a freelancer The pros and cons of some of the most popular work-at-home services How to become a specialist as a freelancer and increase your income How building an online business with these services can give you more flexibility in your schedule Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/ Chris Panek Bookkeeping Course: https://www.financialadventure.com/elevate-waitlist

Are copy and messaging the same thing? What's the difference? Today's episode answers these questions and reviews how copy and messaging are different. We talk about what copy and messaging are, where and when to use them, and how they complement one another in your business. If you've ever felt like your message is “fuzzy” or sense that it may be confusing to your customers, today's episode will teach you how to use copy appropriately to build a clear message every time. In today's episode you'll learn: The difference between copy and messaging How to use copy and messaging effectively How copy and messaging complement one another How to build a clear message for your customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Today's episode is all about helping you set up your copywriting business for success as a freelancer. Before you jump into taking on clients, having these ten things set up early in your business will help you run your client journey more efficiently. These ten steps are not the most exciting when it comes to business, but they are very necessary. They will help you set up your business the best way possible now, so the essentials are taken care of before you get busy with your copywriting clients! In Today's episode we cover: Tips for setting up your business entity Setting up a payment, invoicing, and proposal platform Getting your website and portfolio up Networking to get clients Resources From Today's Show: Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Prioritizing yourself, running a business and the demands of everyday life are tricky to balance. This is especially true when overwhelm has caused you to lose sight of yourself, what you want, and where you're going. Marla Beech, owner of Hunkeedori and the host of the Overburdened No More Podcast is on the show today to walk us through her signature process that will help you get back to you, what you want, and help you create priorities and processes that will help you, “keep it all together.” In today's show you will learn: How to identify what you really want How to prioritize yourself and work toward what you want effectively How to take care of everyone in your life (yourself included) without feeling like your needs come last or not at all Create systems that will help you manage all of your demands efficiently, without losing sight of yourself and your time Resources From Today's Show: Hunkeedori website https://hunkeedori.com/  Connect with Marla on Instagram https://www.instagram.com/hunkeedori/ Download Marla's Free Moments to Memories PDF https://hunkeedori.com/choose-your-size-2/ Schedule a free 30-min marketing consultation  https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

Do you know the story your brand tells? Does your brand tell a compelling story that makes customers want to do business with you? If not, you need a BrandScript! A BrandScript is a StoryBrand term, and I'm your StoryBrand guide here to help you create the foundation of a message for your brand that will compel your customers to do business with you again and again. Your BrandScript will help you when you get stuck writing your copy for sales pages, your website, a lead magnet, social media…anywhere! It's the foundation of your message that will keep your copy on track and give it the element that it may be missing if you feel like your message has been falling flat or needs a refresh. Whether you're writing copy for a blog, outlining a podcast, or planning a launch, a BrandScript will help you emphasize the key points that matter most to your customer and tell a story that ends in them doing business with you! In today's episode you'll learn: What a BrandScript is How to use it to create a compelling message How to use a BrandScript to get unstuck writing copy Why a BrandScript creates a brand story that will attract more customers Resources From Today's Show: Grab a StoryBrand coaching session to create your BrandScript  https://calendly.com/amberglus *enter code PODCAST to get $100 off your coaching session or any of my copywriting and marketing services as a THANK YOU for being a podcast listener! Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Connect with me www.amberglus.com Follow me on Instagram https://www.instagram.com/amberglus/

If you want to add copywriting to your business as a freelancer, but you feel like you aren't sure if you're a gifted writer, then listen up! Today's episode is for you! In today's show, we discuss (and debunk) the myth that you have to be a gifted writer to add copywriting as a service as a freelancer or virtual assistant. Maybe you've thought about copywriting or content marketing because you want a flexible schedule, you want to work from home, or you want a signature service you can specialize in, but you feel like you have to have a natural tendency for the written word. You do need to enjoy writing, but being a natural, gifted writer, is a matter of opinion and not a necessity for all copywriting jobs. In today's episode, you'll learn: How to learn the skill of copywriting The traits of a good copywriter The types of copywriting you can do How to know if you will be a good copywriter Resources From Today's Show: Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Books Referenced In Today's Show The Copywriter's Handbook by Robert W. Bly 4th Edition How To Write Copy That Sells by Ray Edwards Persuasive Copywriting by Andy Maslen Everybody Writes: The Go To Guide To Creating Ridiculously Good Content by Ann Handley This Book Will Teach You How To Write Better by Neville Medhora StoryBrand and Marketing Made Simple by Donald Miller Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

The phrase “passive income” gets thrown around a lot today. Is it possible to create a business with passive income? Can you do it with something you were called to do? It is possible, and today's guest, Stefanie Gass, walks you through how to do it step by step! Stef's programs help you identify your calling and purpose and create a business and a message with it to make an impact…and an income! Stef is a fantastic business and podcast coach (I know from personal experience), and she's a light in this world that I'm so happy to introduce you to on the podcast! If you've thought about creating an online business to work from home, gain more flexibility in your schedule and call your own shots, this episode will light up your possibilities. Stef talks so candidly about her journey to get to a passive-income business that fuels her soul, and I know her story will inspire you on your own journey just like it did for me. More About Stefanie Gass Stefanie Gass is a Daughter of the King, wife, mama, coffee lover, and #pjsallday enthusiast! She is the host of a top 25 ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show. Stef helps women uncover their God-led callings, create Kingdom Businesses, launch podcasts, & monetize using courses and coaching. Stef wants women to create true change for themselves and God's Kingdom by using their gifts for glory and serving the world with a business that lights them up! Stef believes that when we let God light our path, we will experience true miracles, live proactively, & design a life that fuels our soul. Resources From Today's Show: Stef's Courses: Clarify Your Calling (identify what your calling is and use it to start a business) https://4846--stefaniegass.thrivecart.com/clarifyyourcalling/ Podcast Pro University (learn how to create your own podcast with your calling and monetize it) https://4846--stefaniegass.thrivecart.com/podcastprouniversity/ Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for The Five Essentials For A Successful Website www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

It's Freelancer Friday! Do you follow up with your existing customers consistently? Do you have a process to follow up with incoming leads? Or a follow-up process after you've sent a proposal for services? Whether you do or you don't, today's episode will cover the basics of how to set this up or improve upon an existing system that can make or break you as a freelancer. Having a solid strategy to communicate well with your customers and leads is important for every freelancer. It can be the deciding factor when you send a proposal, and it can tip the scales in your favor if you're up against other freelancers for winning a contract. In Today's episode, you will learn: The importance of following up with leads, existing customers, and customers you've sent proposals to Methods of following up and staying in touch with your clients and leads What to say or what information to send when you follow up When to follow up and how to make sure you never forget What to do when you do or don't get a response after following up Setting up a bulletproof system that creates repeat clients Resources From Today's Show: Try Kajabi FREE for 14 days! https://app.kajabi.com/r/sF7FazZp/t/ctcpvhel VideoFizz for follow up videos: https://www.videofizz.com/celebrations/ Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide Five Essentials For A Successful Website: www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Branding your brand is imperative in today's online business environment. You spend time and money building it, so your customers remember you, and what you do. At least that's the goal, right? How do you build a brand your customers will not only remember, but refer to? That's what we're covering in today's episode. In Today's episode you will learn: The four foundations your brand needs to be successful How to get your customers to memorize your brand message How to increase your business with referrals Why positioning your customer as the hero in your message helps your brand to be unforgettable Resources From Today's Show:

Hey Freelancer! So, you're thinking of adding copywriting and content marketing services to your business…but how do you charge for this? What are your options? How much money can you make? Great questions! You'll find the answer in today's episode. Copywriting and content marketing are incredible services to offer as a freelancer. They can help you maintain your time flexibility, you can work from anywhere, and it's a business you can make a great living at. In Today's episode you will learn: Examples of how to structure your copy and content services Options for charging your customers that maximize your time, and your earnings Realistic expectations for your income potential How to set up your pricing menu and how to talk about your services and justify your costs Resources From Today's Show: Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Most entrepreneurs get overwhelmed with generating leads for their business. The problem is that there are so many options, but it's hard to know which option is best for your business without feeling like you're wasting valuable time figuring it out. Today's episode breaks down the pros and cons of the top ways you can generate leads for your business and how to do it with content so you can make an informed decision about what fits you and your business best when it comes to developing the kinds of leads you want. The truth is, there is no right or wrong answer when it comes to how you generate leads for your business. It comes down to personal preference, the time you have, the finances you have available, and the model that fits your business best. Today's show will give you a good overview of both paid and organic lead generation tactics, as well as how to use the content you create to generate leads. In Today's episode you will learn: The difference between organic and paid lead generation Pros and cons of organic vs. paid lead generation Tips for how to build your business with organic leads Options for paid lead generation and how to get started How to use your content to generate leads Resources From Today's Show: Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Most freelancers offer multiple services, so they struggle to clearly explain what they do in a way that sets them apart in their industry. In today's episode, you'll learn how to put your freelancer services into a controlling idea, so that your message is clear to your customers, and you book out your services and grow your business! In Today's episode you will learn: How to have clear, effective messaging around a freelancer business that offers multiple services How to set up your menu of services and your website with multiple offerings The key to branding your freelancer business How to keep your message clear and memorable to your customers as a freelancer Resources From Today's Show: Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld Become a certified StoryBrand Marketing Guide: https://storybrand.com/?referral_code=amberglus StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Many online entrepreneurs have multiple products and services, so they struggle to clearly explain what they do in a way that their customers understand. In today's episode, you'll learn how to put what you do into a controlling idea so that your message is clear to your customers and they buy more of your products or services so that your business grows. We discuss how to talk more clearly about all of the services or products you have and what to do if they aren't related. In Today's episode you will learn: How to have clear, effective messaging when your business sells multiple products or provides multiple services A trick to evaluate your message and test if it's clear or confusing The key to selling more of your products or services How to keep your message clear and straightforward for your customers Resources From Today's Show: Try Kajabi for only $33 a month!!! https://app.kajabi.com/r/sF7FazZp/t/ljlhcjld Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

If you're a freelancer, virtual assistant, or online business manager who has thought about adding copywriting and content marketing services to your business, but aren't sure how today's episode is for you! We get tactical today about some simple strategies you can start doing TODAY to add copywriting and content marketing services to your business. We answer your questions about how much experience you need and how to start building your portfolio as a beginner. In Today's episode you will learn: How to get started as a new copywriter and content marketer How to introduce your new services to existing clients Strategies to gain experience in copywriting and content marketing Types of copywriting that are good for beginners How to get your first clients Resources From Today's Show: Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49 Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus Stef Gass Course: Podcast Pro University https://4846--stefaniegass.thrivecart.com/podcastprouniversity/

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn't make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren't compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you! We're discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers. In Today's episode you will learn: The key to making sure your copy is compelling to your customers A formula you can use to filter your message and keep it on point Tips for creating content when the blank screen is staring back at you How to master the skill of editing unnecessary copy that could make your content boring How compelling messaging can improve your sales Resources From Today's Show: Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49 Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus Stef Gass Course: Podcast Pro University https://4846--stefaniegass.thrivecart.com/podcastprouniversity/ StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp

Description and Show Notes: The online business industry is booming, and its growth has created a myriad of opportunities for freelancers, virtual assistants, and online business managers. Having a signature service as a freelancer can help you differentiate yourself in the growing freelancer space, increase your income, and give you more control over a business model that is indispensable in high and low economic times. Copywriting and content marketing services are at the heart of what online entrepreneurs need. From writing content and website copy to email marketing and advertising, knowing how to write copy and create sales through content is a skill in high demand. In Today's episode you will learn: The benefits of copywriting and content marketing skills How and where you can apply these skills Examples of industries copywriters and content marketers can work in How to know if copywriting and content marketing is for you The future outlook for freelancers who have these skills A peek into the lifestyle these signature services can create for your VA, OBM, DOO, and other freelance business structures How to know if copywriting and content marketing is for you as a signature service Why you need a signature service as a freelancer Resources From Today's Show: Stef Gass Course: Podcast Pro University https://4846--stefaniegass.thrivecart.com/podcastprouniversity/ Stef Gass Course: Clarify Your Calling https://4846--stefaniegass.thrivecart.com/coursecraftermasterclass/ Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49 Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

The “I help statement” has become a buzz phrase in the online business industry. It's meant to be a short statement that quickly and clearly defines what you do in your niche. In today's podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don't remember you, your I help statement isn't doing you much good! You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer. Marketing is an exercise in memorization. If your “I help statement” is memorable, your customers will come back to do business with you over and over again. Dive into today's episode to learn how to improve your I help statement as an online entrepreneur or freelancer, VA, or OBM so when customers think of your industry, your business is the first one they think of contacting. In Today's episode you will learn: What is an “I help statement” and the elements of one that will differentiate your business in your industry Why you need an “I help statement” How to make your statement memorable to your customers Why your statement needs to invite customers into a story and why the element of transformation is key to your statement Where and how to use your statement When variations of your statement should be used and why How and where to use your statement more powerfully on social media Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

As a freelancer who does copywriting and content marketing services, you may get asked by your clients to do text marketing. Text marketing is becoming more popular, and it's a great way to communicate a message directly to customers. Knowing the ins and outs of text marketing is a great way to set yourself apart as a freelancer, virtual assistant, online business manager, or director of operations. If you are a work-from-home professional, knowing these details will help you decide if you want to offer this service in your business. Being at the top of your freelancer game includes knowing all of the marketing options for your clients. Even if you decide not to offer text marketing to your list of services, understanding the basics is necessary for the industry. In today's episode, you'll learn: What text marketing is Benefits of using text marketing with your clients Examples of how text marketing can be used in marketing How to be prepared as a freelancer when your clients want you to add text marketing Using affiliate marketing for texting platforms, you recommend to your clients Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Texting Platforms Zipwhip: https://www.zipwhip.com/ Community: https://www.community.com/

If you've received a text from a company you do business with or an influencer you follow online, then you've experienced text marketing. Among a noisy online world full of algorithms in social media, text marketing is a great way to get your message and marketing in front of your consumers in an unfiltered, direct-to-consumer way. In today's episode, you'll learn: What text marketing is Benefits of using text marketing Examples of how text marketing can be used in your business to generate leads and build relationships with your existing customers What you need to look for when choosing a text marketing platforms The difference between being assigned a phone number or using short, long or vanity codes Whether or not you need a call to action on every text How often and what types of texts to send Text marketing is gaining momentum that parallels online marketing well and gives you a more intimate way to communicate directly with your customers. Dive in and learn more about the ins and outs of text marketing! Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Texting Platforms Zipwhip: https://www.zipwhip.com/ Community: https://www.community.com/

Hey Freelancer! Welcome to the Freelancer Friday Series. These episodes are specifically designed for freelancers who want to add copywriting and content marketing skills to their book of business as a signature service. Today, we unpack step number one to take as a freelancer working with a new client and learning how to get into their voice and character to write well on their behalf. As a freelancer, understanding the mannerisms, slang, and personality of your client is the first step on your client/freelancer journey in order to create content that resonates with their audience. In this episode, we talk about how to get started, tips for getting into and maintaining that voice and how to begin learning how they serve their customers and why you need to have a deep understanding of this. Dive in to learn more about how to do this with your freelancer clients as a virtual assistant, copywriter, marketing specialist, director of operations, or online business manager, this is an incredible skill to have under your belt! Resources From Today's Show: StorBrand Marketing Workshop: https://storybrand.com/?referral_code=amberglus Connect with me www.amberglus.com Schedule a free 30-min discovery call to see if copywriting and content marketing services are a good fit for your business https://calendly.com/amberglus/free-30-minute-discovery-freelancers Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Friend, did you start your online business seeking time and financial freedom, only to find yourself struggling to keep your head above water creating content? Or do you find yourself staring at a blank screen while trying to stay consistent posting on social media?  Are you exhausted by watching other online influencers make it look easy to be visible online while they passively sell their products and services? Let me tell you a secret. Those online influencers have automated marketing systems that save them time and give them the freedom in their business that you're seeking, and now you can have that, too. Online marketing should not feel this hard. But, without a clear message and strategic marketing systems that keep you visible online, it's tough to: Sell digital or physical products online consistently Build content-driven sales funnels that generate leads organically Make passive income off your marketing while you sleep Create relevant content and social media posts that differentiate you in your industry Many female entrepreneurs feel overwhelmed by marketing their business online, so I've created a content marketing framework that helps women effortlessly promote their business online. When you have a framework to plan and repurpose your content, your marketing continually grows your business on autopilot! Hi, I'm Amber. I'll be your guide to marketing freedom. Like you, I'm an online entrepreneur who used to feel like business was passing me by because I wasn't consistently visible online. I knew it was possible, but I didn't know how, so I created a way. I have a process that makes online marketing simple, so your marketing is always working to grow your business on autopilot. As a content-driven business, you may have looked at other marketers who didn't quite understand what you needed. On this podcast, we'll specifically discuss the attributes of online marketing that will help you grow your business, like using copywriting that attracts the right customers and sells your services, creating sales funnels out of content and repurposing it online to increase your visibility, building a clear brand message (even if you're a multi-passionate entrepreneur!) and organically building your authority in your industry. If you're a VA, OBM, or DOO, learning these tactics will not only benefit your own business but give you a framework you can use to elevate your signature service in your freelancer biz. We'll chat over coffee with a dose of friendship and motivation along the way. Grab that laptop or pen, it's time to create the marketing freedom you've been yearning for. Connect with me at www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram at https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Many entrepreneurs today try to give too much information to their customers. When you give your customers too much at one time, they can't clearly see what problem you solve for them, why it's relevant, and why they want to do business with you. It shouldn't feel this hard to create the framework of your message, but if you are including too much it can feel overwhelming and confusing. If you include these essential elements to outline your messaging framework though, you'll have a clear message that your customers will resonate with every time. Today's episode gives you the must-have elements of a successful messaging framework to up-level your marketing and copy to convert more leads to customers. This framework is the filter that will help you create more relevant messaging for everything else in your business, from your website, social media ads, email marketing, courses, and blog posts. If you fill in this framework, you can use this structure to build a simple, effective message every time. Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus StoryBrand by Donald Miller Marketing Made Simple by Donald Miller

This quick episode is an update on some new things coming with the podcast! Be sure to subscribe to the show so you don't miss a thing and listen in to hear about our new episodes coming on Fridays that are specifically for freelancers! Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Can you use Clubhouse to build your business? To get clients? To expand your network? The answer is yes, yes, and yes! Clubhouse offers you some great, innovative ways to get in front of your customers, showcase your expertise, and network with your soon-to-be clients! In today's episode, we evaluate how you can use Clubhouse for market research, networking, creating content, serving your audience, and increasing your business. If you aren't on this platform yet, go get it and dive into a new client base and new ways of marketing your business online, friend! If you're a business owner, this is a new playground to sell your products or services. If you are a virtual assistant, online business manager, director of operations, or any other freelancer Clubhouse should be on your list of networking to get clients and building your freelance business. I can't wait to talk to you about this topic in today's episode. Take a listen! Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Is one online platform better for your business than another? Do you have to choose just one, or is there an easy way to use all of them? The answer is yes, and in today's episode, we dive into how to choose the best platform for you, your service, or your product. We cover how to know which platform is right for you and how to use all of them to your benefit to capture more leads and strategically place yourself in front of the right customers every time. Resources From Today's Show: Transcription Software: temi.com Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Marketing can be overwhelming today and leave you feeling like you're pulled in so many different directions. Should you spend more time on social media? Host a room on Clubhouse? Create a webinar? Build a better sales page? Create more email marketing? It's exhausting, I know, but if you have these five essentials in your marketing, you're off to a great start. Keeping it simple can sometimes feel too easy but in an online world that has us inundated with marketing messages, these five essential pieces will keep your marketing engine running smoothly for your business. Everything else can be added when this foundation has been set to help you build clear and consistent marketing. These five foundational elements will create a simple sales funnel that you can use over and over again in your business to generate organic leads on autopilot. Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus Books Referenced Today: StoryBrand: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple: https://amzn.to/3tG8YEp

Friends, you are in for a treat today! I had the privilege of chatting with Esther Littlefield this week from the Christian Woman Business and Christian Woman Leadership podcast. Esther is a business coach for Christian women. She helps women lead with confidence, shine online, and amplify their message with her coaching and courses. We covered so many great topics today, including: How to step out into confidence Releasing perfectionism How to take action on things you learn to gain clarity in your calling Esther's formula for having more confident conversations Tips to identify your gifts Mistakes to avoid in business Choosing a business model that fits your lifestyle Starting and scaling a business How to take purposeful steps to slow down Favorite business resources Esther offered so much value in this episode. She talks about her experience in starting and scaling her business, and how she learned to be more confident in her business and as a leader. Esther was so generous and forthcoming with her experience and advice and I know you will love this conversation! Resources From Today's Show: https://estherlittlefield.com/ https://www.instagram.com/estherdlittlefield/ Essentialism Book Trello Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Building your email list is the most important activity you can spend your time on. In today's online business world, getting someone's email address is the equivalent of a customer handing you a $20 dollar bill! Consumers have become much more personal about their email and to get them to give you their sacred address, you must give them value in exchange. In today's episode you'll learn: Tips for creating a consumer-friendly lead magnet What type of information you can share in a valuable lead magnet Ideas for where to market your lead magnet A resource for getting your lead magnet on Amazon Creating a landing page for your lead magnet to make it easy to share Where to share your lead magnet Grab a pen and dive into all things lead magnets today! Resources From Today's Show:

Email marketing is an important piece of any business. It's your way to stay top-of-mind with your customers and be the first one they think of when they need to buy your product or service. You own your email list, not social media, and you must nurture that list with the right content to keep your customers engaged. In today's episode, we talk about how to provide value in the emails you send to your list, what kind of content to send, and how to use stellar subject lines so your emails get opened! Grab your pen and dive in! Resources From Today's Show:

When clients land on your website, do you gain a lead? Or lose the business? If your website isn't converting prospects into leads, it may be because it's too confusing. Your website is an important first stop for a potential customer. They may see you on social media or consume your content somewhere online, but most customers go right to your website to check you out and learn more about you. If your website is confusing, unclear, or too cluttered with irrelevant information you will lose leads before they become a customer. There are seven elements to a highly converting website that we discuss in today's episode that will make it clear what you do, who you serve, and what customers need to do to work with you. Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Today's episode talks about three energy hacks for high performance! As an entrepreneur, we are challenged daily. Being at our best ensures we are successful in our business and have the energy to enjoy the life we're building. These three energy hacks are easy to implement and will give you more energy, better focus, and help you get through those tired afternoons when you have them. Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

If you are a freelancer who's trying to do All. The. Things. and you need systems to run your business smoother, this episode is for you. Or, if you've been thinking about how to get started with your business idea and you need some direction to begin, this episode is also for you! Today I chat with Aubree Malick from the Freelancer to CEO podcast. Aubree is a rock star at all things freelancing, systems, organization, and process and she was so generous to talk about how someone can get started with their own freelancer gig, or improve an existing one. Calling all entrepreneurs, VA's, OBMs, and fabulous freelancers, you aren't going to want to miss this episode! Resources From Today's Show:

Creating relevant content just got easier! Nikhil Aitharaju, the co-creator of Topic, joins me on today's show to discuss how Topic helps you create relevant content that goes deep with additional subtopics that get you found on Google. Talk about a game-changer! Nik also gives excellent advice for online businesses looking to up their game in establishing their authority in their industry. He teaches us how to use backlinks for more prominent SEO positioning and how you can level up your research for content and interviews. Nik was so generous to share such great information! Resources From Today's Show:

Do you need a process for creating content and turning it into a sales funnel? Yes. Yes, you do! Creating content is hard, but with a process that helps you create relevant content for your audience and repurpose it to help you build a funnel of customers, it can be a lot easier. The content you create can help you establish your authority in your industry, grow trust with your audience, and shorten your sales cycle when it's time for a customer to buy. Today's episode gives you a few tactics to do for homework that will get you started with what content to create. We'll continue with this series over the next few weeks to show you what to do next and give you some resources that will make content creation easier… Amen! Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Are you a multi-passionate entrepreneur who has a hard time answering the question, "What do you do?" because you have too many answers to give? In today's episode, we talk about creating an answer to this question that covers the commonalities of what you do in your passions or services. It is possible to have many passions and services and still have a clear message. You just have to know how to structure your message and all of the services you provide into a message that is clear for your customers.   Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

Having a "personal brand" has become a buzzword in modern marketing. What does that mean? Do you need to build a personal brand? How do you get started? These are all questions we answer in today's episode. Whether you are starting a business, applying for a job, or are a freelancer, we discuss why personal branding has become so important and why it's the modern version of your resume.  Resources From Today's Show:

Motivation Monday! Who you surround yourself with, matters. This week on motivation Monday we discuss a quote by Jamie Kern Lima, author of the new book, Believe It, and how the people we surround ourselves with make a difference in our lives, and in our business. Happy Monday, friends! Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus