Podcasts about social tools summit

  • 5PODCASTS
  • 17EPISODES
  • 23mAVG DURATION
  • ?INFREQUENT EPISODES
  • Jul 6, 2022LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about social tools summit

Latest podcast episodes about social tools summit

Destination On The Left
Episode 286: Effective Strategies for Digital Marketing, with Debbie Miller

Destination On The Left

Play Episode Listen Later Jul 6, 2022 34:20


Big-picture and detail-oriented, Debbie is a marketing communications specialist who has worked in digital marketing, content development, and social media for over 15 years. A motivated digital marketer, she brings a unique perspective from her brand, agency, and consulting experience. Debbie debuted Social Hospitality as a side project in 2011 before transitioning to the brand full-time in 2017. As founder and president of Social Hospitality, Debbie leads the operational side of the business while working directly with clients to build and execute marketing strategies. Social Hospitality is a boutique digital marketing agency that helps brands develop their online identities, create engaging content, and build their social media presence. The Social Hospitality blog is a leading industry resource, too. Debbie has an English degree from UC Irvine and is HubSpot certified in social media and content marketing. She has been invited to speak at events like Social Tools Summit, PubCon, IABC, as well as various universities and other local organizations. She has been quoted in publications including USA Today, Inc., Forbes, Huffington Post, Social Media Today, Search Engine Journal, Todays Hotelier, Business2Community, SEMrush, and more. Debbie is a lover of good eats and is always adventuring, traveling, learning, and spoiling her two dogs. On this episode of Destination on the Left, I talk with Debbie about how her boutique destination marketing business Social Hospitality helps clients stand out from the crowd online. She also shares strategies for finding where your customers are online and the importance of understanding and being ready to respond to the changing algorithms of different social media platforms. What You Will Learn in this Episode: How Debbie moved from being an English Major in college to running her own marketing agency Why Debbie loves the collaborative nature of working in destination marketing Current social media trends and some of the new strategies Debbie is recommending to her clients Creativity in the face of adversity and how Debbie has found unusual solutions to recent challenges Debbie shares the many benefits of coopetition and gives examples of coopetition she has experienced and the positive outcomes that came from that Debbie shares her insights and advice for listeners planning a collaboration and explains what she does to set her up for success Where you can connect with Debbie online Standing Out Online In terms of differentiating yourself as a business from the crowd knowing your audience is key. On the show, Debbie describes why you need to look at where your audience hangs out online, and if you're not on a specific channel, but your competition is — you might need to make some changes. Lean into the initial heavy lifting and research and figure out where your audience spends their time and where your competitors spend their time and make sure you're there too. Then you can create those conversations and the stories around what makes you distinct from those competitors. Finding Your Ideal Customer As a hospitality business, or any type of organization in the travel, tourism, or hospitality space, we need to get really focused in on who we're targeting. Because if we don't know who our ideal customer is, we're not going to be effective. Marketers need to tailor strategies to their ideal audience, and one of the ways that you can maximize your chances of developing a great strategy is to do your homework. Debbie also describes how she uses carefully honed strategies to take advantage of current trends in social media, such as Instagram's promotion of the Reels feature. Strategies for Effective Collaboration In the destination marketing space, there are plenty of opportunities for collaboration which are win-win situations. Debbie shares some of the partnerships she is currently involved in and how she has built a network that thrives on supporting one another. She discusses the idea that a rising tide lifts all boats and gives her advice on best practices for planning an effective and mutually beneficial collaboration. Resources: Website: https://socialhospitality.com/ LinkedIn: https://www.linkedin.com/in/debbiemiller53/ Twitter: https://twitter.com/thebigdebowski We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

The Worldly Marketer Podcast
TWM 041: Understanding Japan's Unique Social Media Landscape w/ Neal Schaffer

The Worldly Marketer Podcast

Play Episode Listen Later Dec 21, 2016 37:54


Neal Schaffer is an internationally-recognized leader in helping businesses generate a greater ROI from social media. As a global keynote speaker, he has educated and inspired audiences on four different continents. As a result of spending many years studying and working in Asia, Neal speaks fluent Japanese as well as Mandarin Chinese. Now based in Irvine, California, he divides most of his time between the U.S. and Japan. Neal is the author of several books, including a definitive book on social media strategy: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Besides his own social media strategy consultancy called Maximize Your Social, Neal is the founder of Maximize Social Business, an online social-media-for-business resource. He is also the co-founder of the Social Tools Summit, a leading corporate social media conference. Neal teaches social media to executives at Rutgers University Business School in New Jersey and at the Irish Management Institute in Dublin. In addition to his teaching, speaking, coaching, and consulting work, Neal recently launched a social media management agency called PDCA Social, which is based on implementing the social media best practices that he teaches his clients.   Links: Maximize Your Social website Maximize Social Business website Social Tools Summit website PDCA Social website Neal's books on Amazon Neal on LinkedIn​ Neal on Facebook Neal on Twitter​  

Social Media Marketing Podcast
Twitter Ads: How to Advertise With Twitter - 216

Social Media Marketing Podcast

Play Episode Listen Later Sep 23, 2016 36:49


Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media agency.  Show notes: https://www.socialmediaexaminer.com/216

Maximize Your Social with Neal Schaffer
128: How Harvard Medical School Does Visual Social [Jay Shemenski Interview]

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Feb 24, 2016 20:29 Transcription Available


Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.

Maximize Your Social with Neal Schaffer
122: Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Dec 21, 2015 18:44 Transcription Available


The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I'm talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live video is an essential part of content marketing.

Maximize Your Social with Neal Schaffer
121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Dec 14, 2015 22:47 Transcription Available


Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it.

Maximize Your Social with Neal Schaffer
118: Rediscovering the Value of Social Media for Business - in South Africa - Part 1

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Nov 23, 2015 19:57 Transcription Available


Neal is back! You’ve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Neal’s goal is always to do this podcast regularly, but everyone’s busy! Since the last podcast, he’s traveled a lot, successfully launched the second Social Tools Summit in San Francisco in October, and spoken at a conference in South Africa. This episode is part one of a radio interview he did while he was there, and focuses on the value of social media and taking a step back and looking at the big picture.

Maximize Your Social with Neal Schaffer
109: My Best Social Media Advice? Ignore Everyone's Social Media Advice.

Maximize Your Social with Neal Schaffer

Play Episode Listen Later May 19, 2015 12:19 Transcription Available


Coming to you from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to listen to advice, and when to ignore it. Last week, he held the event that he’s been talking about for months, the Social Tools Summit. It got him thinking about why it’s important to be unique in the world of business and social media. When planning the summit, Neal got lots of advice from his peers about how to run the event. Yes, it’s good to listen to advice from peers and role models, but it’s also good to know that you don’t always have to take that advice.

Maximize Your Social with Neal Schaffer
108: The Value of Content Curation with Curata

Maximize Your Social with Neal Schaffer

Play Episode Listen Later May 12, 2015 24:44 Transcription Available


Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation convergence.

Maximize Your Social with Neal Schaffer
107: Creating Employee Advocates with GaggleAMP

Maximize Your Social with Neal Schaffer

Play Episode Listen Later May 4, 2015 24:56 Transcription Available


Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. They discuss how employee advocacy has grown, and how you can get started doing employee advocacy if you haven’t tried it yet. Glenn will be present at the Social Tools Summit in just a few weeks and also hosts AMPlify, the employee advocacy conference, directly after the Social Tools Summit in Boston.

ceo founders employees advocates amplify gaggleamp glenn gaudet
Maximize Your Social with Neal Schaffer
106: Using Simply Measured to Drive Social Media ROI with Measuring and Planning

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 30, 2015 14:13 Transcription Available


Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media campaigns based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools Neal is excited to introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.

director planning drive measuring social media roi simply measured ron schott
Maximize Your Social with Neal Schaffer
105: How Likeable Hub Helps Businesses Capture the Benefits of Social

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 27, 2015 16:19 Transcription Available


Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable Local can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social efforts. These are the kinds of tools Neal will introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.

Maximize Your Social with Neal Schaffer
104: How to Use Live Video in Your Marketing Strategy

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 21, 2015 17:31 Transcription Available


This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself!

Modern Marketing Engine podcast hosted by Bernie Borges
Keeping Your Head Above Water with Social Media Tools

Modern Marketing Engine podcast hosted by Bernie Borges

Play Episode Listen Later Apr 8, 2015 30:24


In this episode I'm joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th.  Neal and I discuss how social business professionals can keep their head above water with the right social tools that align with their objectives. Visit our show notes page for links to all the resources we discussed at http://www.socialbusinessengine.com/podcasts/keeping-your-head-above-water-social-media-tools.    

Maximize Your Social with Neal Schaffer
102: Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 7, 2015 24:59 Transcription Available


At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Luckily, Emeric is going to be joining the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric loves.

Maximize Your Social with Neal Schaffer
95: The Role of Stories and Human Interaction in Sharing Your Expertise

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Jan 30, 2015 20:22 Transcription Available


You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, CEOs, and potential clients into the same room, everyone can gain insight into the value of these tools and how to leverage them. In this episode, delve into the importance of in-person interaction, sharing stories, and showcasing your subject matter expertise.

Maximize Your Social with Neal Schaffer
91: Announcing the Social Tools Summit

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Dec 16, 2014 15:45 Transcription Available


Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.