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This week Aaron Reed interviews April Vokey for his Blue Collar Fly Fishing Podcast 00:00 Welcome and Aaron introduces April Vokey 00:50 Check-out our awesome sponsor Duck Camp (duckcamp.com) 1:19 Thanks to Real Ale and Real Spirits for their support (realale.com) 2:22 Thanks to Imbrifex Books and The Local Angler series at thelocalangler.com 03:05 Oops! Technical difficulties … we lose video. 03:09 April introduces herself to our listeners 04:12 The future of flygal.ca 04:45 We note that April is talking to us from the future. 06:00 We talk about the pandemic. 09:26 If you have to be stuck somewhere, Australia and New Zealand aren’t the worst. 10:00 Whatever happened to that steelhead book? 10:18 Shoutout to our friend John Shewey and his book Classic Steelhead Flies. 11:45 April’s humility 12:57 April’s burgeoning media empire 14:18 Stories vs. Technique 15:00 How foraging and tanning and hunting and outdoor life intersects with fly fishing 16:35 Aaron and April talk about the anchoredoutdoors.com learning platform 16:57 The industry article about influencers. Check it out at: https://www.anglingtrade.com/2021/04/06/an-influencer-rows-through-it/ 18:42 Social distancing and fly fishing. 19:56 Why April doesn’t post so many grip-and-grin photos of big fish anymore. 21:13 Let’s make the outdoors experience about more than fishing. 21:41 Fossicking 22:30 The Darcizzle episode 23:42 Some people are really, really mad at April about that interview. 24:27 “Darcy is great!” Check out Anchored with April Vokey episodes 145 and 131 to learn more. 26:00 We dig a little deeper into social media and fly fishing. 28:49 Is April the worst mom in the whole world? 29:30 Hear April’s impression of a rutting fallow deer. 31:15 Steve Harvey is “sassy.” See it here: https://www.youtube.com/watch?v=2GyBaKfpxcw 32:35 We talk about April’s other podcast: “Into the Backing.” 34:10 Influencers vs. Ambassadors. 39:57 Is this about paying dues? 42:00 Paying homage to the generation that came before us 43:20 Why we *really* aren’t sharing video for this interview. (April looked great, as always, btw.) 45:25 Who are the fly fishing influencers, anyway? 46:15 Is authenticity the issue? 46:40 A bonus shout-out to Duck Camp! 50:18 April puts a stake in the ground: fly fishing isn’t supposed to be competitive in any way, shape, or form. 53:00 Unsung heroes? 55:40 Know a fly fishing influencer who would be willing to sit down and talk with April about social media? Drop her an email! 56:45 Shout-out to our buddy Kirk Deeter. 57:43 How to get in touch with April, and what’s available on AnchoredOutdoors.com 58:10 Talking about what’s available on Anchored Outdoors … y’all go sign up, it’s kind of incredible. 1:00:35 Get individualized coaching and feedback from April and other instructors on the platform! 1:01:32 Shout-out to Edgar Diaz and Sightline Provisions. 1:02:50 Seriously, go sign-up for a membership at AnchoredOutdoors.com 1:03:44 Outro Episode Links: https://www.anchoredoutdoors.com/ https://www.realalebrewing.com/ https://www.duckcamp.com/ https://www.thelocalangler.com/
THE BEST OF SERIES: Recapping on all of your favorite episodes until Season 4 launches this September. // In this episode, I'll cover: • Why April felt stagnant • My red flags for when I know my mind is being hijacked • My thoughts on "things" • Detachment and decluttering • Why I'm leaving my current home and what "home" means to me • Where I'm going next • Trusting the universe on this new beginning • A new book I devoured and loved on finance • A brief update on my experience with Kundalini Yoga • The art of saying NO and contemplating an experiment • Being aware of old patterns --- Send in a voice message: https://anchor.fm/thecalmcollective/message Support this podcast: https://anchor.fm/thecalmcollective/support
Tensions between the U.S. and China are growing again after a bill passed the U.S. Senate that could force Chinese companies to give up their listings on American stock exchanges. Should investors in companies like Alibaba, Baidu, and JD.com be concerned? In this episode, the MyWallSt team also discusses: Why Spotify's $100 million deal with Joe Rogan could change the face of the podcasting industry. How important Facebook's new 'Shops' platform will be for the future of the social media giant. Why April was one of the best months on record for companies in the gaming industry like Take-Two Interactive and Activision Blizzard. Don't miss out on the brand new Stock of the Month selection that's being added to MyWallSt on Monday, June 1. Sign up for your free trial here — https://www.media.mywallst.com/desktop MyWallSt operates a full disclosure policy. MyWallSt staff may hold long positions in some of the companies mentioned in this podcast.
Marketing teams know one thing, sales another, and Founder-CEOs yet another, but having a positioning expert in the middle of them all can tease out a bunch of value for a young B2B company. Most people tend to conflate positioning with branding, but the truth is that the former is a more fundamental step in the journey to refining corporate identity. Today’s guest is April Dunford, a positioning expert, entrepreneur, angel investor, advisor, and author of Obviously Awesome. She joins us on the show to discuss the positioning methodology in her book, lend insight into her consultation process, and sketch out some of the value she is able to add to her clients’ scaling journey in that respect. April works mostly with smaller B2B businesses helping them define their services and ideal client. In today’s episode, we hear about April's career trajectory as a multiple vice president to positioning consultant, having worked with successful startups and global giants in the tech space. April defines positioning for listeners before getting into the five steps that a company should take in order to get a laser-sharp focus on their exact product and ideal customer before taking that data froward into a sales pitch and marketing campaign. For a load of great value and information about positioning, and to learn how you can take your B2B business to the next level, make sure you hear what April has to say. TIME-STAMPED SHOW NOTES: [00:20] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:39] April’s focus on startup positioning and acquisition/divestiture for larger firms. [00:58] Why April moved from being a vice president to focusing on positioning. [01:45] How Obviously Awesome gives April’s positioning methods for distant clients. [02:22] Tech giants April worked for such as IBM, Nortel, Sybase, and Siebel. [03:50] What positioning is: finding one’s market and niche in a nutshell. [05:39] How April repositioned a database product as a data warehouse to great success. [07:55] The five steps to arriving at your company’s positioning. [07:56] Competition, unique capabilities, value, customer segmentation, and market category. [09:46] How to think through the five steps in the correct order. [09:50] Finding out what one’s best customers would use if your business did not exist. [10:40] Figuring out what one has that one’s competitive alternatives don’t. [10:51] Applying the ‘so what’ question to gauge the validity of one’s competitive features. [11:11] Arriving at one’s value themes: the basis of one’s value proposition for customers. [11:26] Defining a good B2B customer as businesses that would benefit from one’s values. [11:40] Figuring out which market category to dominate using the last two steps. [12:03] Taking positioning and turning it into a pitch and branding starting point. [12:24] Companies April has worked with which grew from small to large, through positioning. [14:28] How April helps companies clarify vague, broad definitions of target audience. [16:19] The way April generated huge revenue from a single ad through knowing her audience. [16:50] How April structure her services through a two-day positioning workshop. [18:07] Pricing structures that April uses for her amazing services. [18:44] Must read books for April: Crossing the Chasm, Four Steps to the Epiphany... [20:04] April’s favorite business tool: Zoom. Resources From The Interview: April Dunford April Dunford on LinkedIn April Dunford on Twitter Obviously Awesome Jana Systems Nortel IBM Siebel Sybase Crossing the Chasm The Lean Startup Four Steps to the Epiphany Challenger Sale Challenger Customer Zoom Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Sponsored by EzoicShow Notes:My Ad Revenue is DOWNMarch ad revenue wasn’t great, but it wasn’t terrible.April 1 came and it was a disaster. Down 40%. Probably going down more.Why? April is the start of Q2. Many companies slashed ad budgets for Q2.Hope for the best, prepare for the worst.What I’m currently doing to deal with lower rev.Cut content investment by 50%Writing content myself (again)Building out affiliate clusters: Digital products, Software & Lead GenImproving older contentJunk contentGood content sitting pretty in spots 5 to 30Need cash now?Consider freelancing: writing, graphic design, link building, etc.Saved my bacon when Google Penguin hit in 2012.Many people jumping in? LikelyPublishers ordering less content? Probably. I am.Easy? No, but possible.But, many established freelancers can’t take on as much work - kids at home.It’s not instant cash, but faster than building out a blog.TIP: Offer services that you’re best at. Take time to hone them now.Your freelancing advantageIf you’re listening to this presentation, you probably started a blog, have written articles and know a lot more about working online than other people.This is your advantage. You know more than you think. Again, not an instant cash solution, but it’s better than nothing.What do I do if ad revenue drops 60%+?At that point, I pretty much have no content budget.I will keep my VAs on payroll at all costs. I’d rather have no content budget than let VAs go. They’re my team. They are great folks.I have a plan in place: Focus 100% on content and website improvement.Content and Website Improvement TipsDesign: Normally I preach spending time on design is time wasted until you have massive traffic, but in this case, it MIGHT be worth doing.Improve decently ranking content:Look for content ranking in spots 5 to 30 and improve them to give them a chance for higher rankings.Improve old garbage content you published when you didn’t know any better.How to improve content… fast and for freeCharts, graphs and statsImagesFAQ: Answerthepublic.org / Ahrefs questions / Textoptimizer.comQuotes from expertsAdd videosAdd internal linksKW researchSee: 29 Ways to Improve ContentImprove content via KW researchDrill down: Run what you’re currently ranking for in your favorite KW research grinder to find more long tails.Enter those KWs in Google and check the “Related Terms” at bottom of Google.Add content sections targeting those new long tails.Quick n’ Dirty: Clearscope / Textoptimizer.com
The His & Her Money Show: Managing Money, Marriage, and Everything In Between
A couple committed to a debt-free journey is a force to be reckoned with… In this “In the middle” episode, we talk with Walter and Latasha about the strategies and inspiration that helped them knock off $22,000 out of their $66,000 worth of debt within months. WHAT YOU WILL LEARN IN THIS EPISODE Why Walter and Latasha decided to make their debt-free journey a family affair The sacrifices Latasha and Walter made to stay on their debt freedom plan Getting your spouse on board when you’re on a debt-free journey Why April decided to sell her home (for a good profit) to knock thousands of dollars in debt The big step Walter and Latasha took to save money while paying off debt How to adjust your debt freedom plan with your pay schedule The mindset shift about debt that transformed how Latasha and Walter felt about the debt The medical wake-up call that helped Latasha see the importance of having a back-up plan The financial legacy Walter and Latasha wants to leave for their children Walter and Latasha’s plans for the future Finding opportunities to pay for your goals while paying off your debt at the same time Dealing with emergencies and new bills on your debt freedom journey Why your debt-free journey affects more than you RESOURCES Walter and Latasha on Instagram (@simplyfitandfrugal)
The His & Her Money Show: Managing Money, Marriage, and Everything In Between
When it comes to commitment in the debt-free journey, there is commitment...and then there is the April Wesley level of commitment. This is the kind of commitment that led April to do whatever it took to kick debt out of her life. Whether that was selling her car and riding the bus until she could afford to buy one, adopting a zero-based budget and not going over that budget even if she only had $3.00 left for food that week. In this episode of the His & Her Money Show, you will hear about the incredible “getting out of debt” story of April Wesley. WHAT YOU WILL LEARN IN THIS EPISODE The life-altering moment that made April become a debt fighter The important resource April turned to feed her new debt-free financial mindset (Hint: You’re reading about it right now) The first steps April took to begin her debt-crushing lifestyle Why you need boundaries in your personal finance journey The unique way April built a money mindset while broke The dramatic step that April took that shocked everyone How to sell your car for the highest price...even if you still owe money for it Dealing with criticism on your debt-free journey Why April decided to sell her home (for a good profit) to knock thousands of dollars in debt RESOURCES Total Money Makeover Kelly Blue Book Buying a Used Car: Private Seller or Dealer? (AutoTrader.com) What is a Debt Avalanche? (NerdWallet.com) April Wesley on Instagram Reign Budget Curation on Instagram Queenship Restored on Instagram Queenship Restored website
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it. We covered: Why April decided to launch a book Why keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers The dumb questions the publishing industry asked April throughout the process Learning experiences from writing and rewriting a book for five years How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book Why she scaled back her original manuscript to it’s published form available now How to find a self-publishing consulting group April’s experience with her book launch and the marketing plan that made it work Resources: April Dunford on Everyone Hates Marketers April’s New Book Positioning: The Battle for Your Mind - Ries & Trout Chapters Indigo Barnes & Noble 1-800-CEO Reads Scribe Kindle Store April’s Twitter
If your company is having difficulty growing past your first 100 customers. Or... Your sales people are struggling to get past the first call. Ornnn Your ideal customers seem disinterested or at worst confused…this is the show for you. All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales. Today I had a very informative and absolutely hilarious conversation with April Dunford. April is the author of a new book: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April is a positioning consultant who has over 25yrs experience working with B2B tech companies to solve their positioning challenges. She is a highly sought after speaker who has been featured at conferences such as: Startup Empire CTA Conf Tech Toronto And more In this episode we discuss: The symptoms of poor positioning Why April believes product market fit isn’t real Her process for helping clients see you as the leader in your space And how to convince executives to change their whole strategy when it’s clearly not working Links: April's new book April's website April on LinkedIn I'd like to hear from you: What topics should we cover? Send me an email or reach me on Twitter @marcbitanga Did you like the episode? Rate it or submit a short review. Connect with me: On LinkedIn On Twitter @marcbitanga On Instagram @marcbitanga
In this episode, I'll cover: • Why April felt stagnant • My red flags for when I know my mind is being hijacked • My thoughts on "things" • Detachment and decluttering • Why I'm leaving my current home and what "home" means to me • Where I'm going next • Trusting the universe on this new beginning • A new book I devoured and loved on finance • A brief update on my experience with Kundalini Yoga • The art of saying NO and contemplating an experiment • Being aware of old patterns Show Notes: Rich Bitch by Nicole Lapin The Ultimate Productivity Hack is Saying No (article) --- Send in a voice message: https://anchor.fm/thecalmcollective/message Support this podcast: https://anchor.fm/thecalmcollective/support
Welcome back to dHarmic Evolution podcast with me, James Kevin O'Connor, singer/songwriter, audio/video artist, and master storyteller. On today's show we're hanging out with New Jersey's April Kelly! April brings her upbeat attitude with stories and songs like “I'm Coming Home!” Catchy tunes that'll make you groove, meaningful lyrics that'll make you move… April is all about taking it all in and giving it all back, whether it be in her community, or in the studio! Check out April's high energy music and high energy interview on this episode of dHarmic Evolution! On this episode: -April Kelly finds happiness in giving back to her community. -Why April focuses on singing more than playing instruments. -The importance of sitting and listening! -What's on the horizon for April Kelly! April Kelly songs featured: -I'm Coming Home -Look Out -Play in the Sun -So Unforgettable Website: http://www.aprilkellymusic.com Twitter: https://twitter.com/aprilkellymusic Facebook: https://www.facebook.com/april.kelly.906 https://www.facebook.com/aprilkellymusic/ https://www.facebook.com/Band-of-Gold-Music-120283458539/ Instagram: https://www.instagram.com/aprilkellymusic/?hl=en Don't forget! Subscribe to dHarmic Evolution on iTunes Please sign up on dharmicevolution.com for artist opportunities Follow dHarmic Evolution on social media, Also check out www.thejamesoconnoragency.com and find out how we can broadcast your global career!
Jack and Andrew of the Wages of Cinema welcome you all back to the third annual installment of HORROR in APRIL. Why April? Because we love horror movies and it's another half a year until October, so we're going to soak up the genre, dangnabbit! We have a different approach this year, however, as we will present the first segment as a NEW horror movie that is out now in select theaters and VoD (YouTube, iTunes, etc), and then we'll come back later this month with more reviews. First up... what do you get when two filmmakers worship at the altars of John Carpenter (The Thing), George Romero (the "Dead" series), Lucio Fulci (The Beyond), Clive Barker (Hellraiser), and HP Lovecraft (uh... pick any given story that's about the f***ed up and bizarre and occult), and you may get something like THE VOID, a sort of horror smoothie if you will of disgusting special effects and bizarre imagery. Does it work? You'll have to listen to us to find out... wagesofcinema@gmail.com https://facebook.com/wagesofcinema https://twitter.com/wagesofcinema Trailer#2 of The Void featured (fair use)
Depression, Christmas, muddling through, hope, the Christmas blues, great but darker pop Christmas lyrics. The Pogues, Calexico, Eels and more. Why suicides don't really spike around Christmas. Why April is the cruelest month.