Podcasts about ad revenue

In this episode, Pete and Tyler discuss various friction points on websites that hinder revenue generation for publishers. They explore issues such as ad blockers, CAPTCHA effectiveness, checkout processes, content protection methods, and the balance between advertising and user experience. They also emphasize the importance of optimizing user engagement to enhance subscription conversions and overall revenue.Takeaways:Your website is letting you down if it's not optimized for user experience.Ad blockers can significantly impact your revenue if not managed properly.CAPTCHA systems can deter potential subscribers if they're too aggressive.Streamlining the checkout process is crucial for digital subscriptions.Asking for too much information during signup can hurt conversion rates.Content protection methods like disabling right-click are often ineffective.Balancing ads with user experience is essential for retaining subscribers.Nurturing your audience through email engagement can drive traffic back to your site.Fewer free articles can lead to higher registration rates.Your content should be leveraged to require email signups for access. Learn more about Leaky Paywall, the most flexible subscription platform for news and magazine publishers.

Time now for our daily Tech and Business Report. Today, KCBS Radio anchor Holly Quan spoke with Bloomberg's Aisha Counts. President Trump today announced a 90 day pause on tariffs on China as the two countries continue negotiations. But, the threat of tariffs are already taking a toll on another industry. Broadcast and cable tv networks have been hit by a downturn in advertising revenue.

Startup Founder Interview with Julien Belmont reveals how The Human Network is reshaping the future of social media and entrepreneurship.In this episode, you'll hear Julien Belmont's inspiring journey and how his experiences provide insight for anyone looking for freedom lifestyle entrepreneur tips, tackling startup life challenges, understanding social media problems, or exploring content creator monetization solutions.If you're struggling with how to build a startup, seeking business impact startups that align with your values, or questioning whether college vs entrepreneurship is the better route, this episode delivers real answers and inspiration. Julien's deep experience in starting over after failures, building impactful startups, and creating new paths for financial freedom through startups makes him the perfect guide for your entrepreneurial journey.Expect actionable strategies, relatable stories, and wisdom that directly align with your search for personal growth, startup success, and meaningful business impact.00:00 – Intro: Meet Julien Belmont and "The Human Network"01:30 – Julien's Background: Europe, New York, Tokyo, China04:00 – How The Human Network Solves Social Media Problems07:00 – Burnout Solutions for Content Creators09:00 – Monetization Revolution: 40% Ad Revenue to Creators11:00 – Helping Small Businesses Connect with Creators13:00 – Life Fund: Ads Funding Charities15:00 – Entrepreneurship vs Traditional Career Paths17:00 – Learning Entrepreneurship vs Corporate Life19:00 – Should You Still Go to College?21:00 – Final Thoughts: Risk, Resilience, and Following Your PathTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable. 

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable. 

In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry's current state, including recent earnings reports and trends in advertising revenue. The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due … Continue reading The Growing Ad Revenue in Podcasting → The post The Growing Ad Revenue in Podcasting appeared first on New Media Show.

Expansion of podcast networks is one reason. Sponsored by Magellan AI. Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it https://podnews.net/cc/2863 Visit https://podnews.net/update/podcast-ad-revenue-2024 for the story links in full, and to get our daily newsletter.

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

No UA. No App Store tricks. Chess.com - just 650 remote workers, a Netflix show, a cat bot named Mittens, and a $500M/year business.We dive deep into one of the most fascinating growth stories in mobile: chess.com.From Queen's Gambit virality to Magnus Carlsen's meme-worthy genius, we explore how chess.com built a mobile app empire on subscriptions, community, and strategic chaos — all without running a single ad campaign.

Are you partnering with the right TV OS provider? You'll find out this week as I reveal the penetration and programmatic ad revenue leaders and discuss why it matters.

Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.

We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming industry. The conversation covers the rise of Tripledot, key milestones, acquisitions, and an analysis of their game portfolio, particularly focusing on Wodoku. We also explore the mechanics of ad revenue and provide estimates of Tripledot's earnings and future prospects. In this conversation, we go into the financial dynamics of the gaming industry, focusing on ad revenue, profit margins, and the strategic positioning of major publishers. We analyze the retention metrics of various games, estimate potential profits, and discuss the implications of publisher incentives and relationships within ad networks. Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/7VFD0qNTZIE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Gaming Industry Shakeup04:33 Understanding Tripledot and Its Revenue Model07:50 The Rise of Tripledot: Key Milestones and Acquisitions10:37 Exploring Tripledot's Game Portfolio13:36 Analyzing Woodoku and Its Impact16:36 The Mechanics of Ad Revenue in Mobile Gaming19:39 Estimating Tripledot's Earnings and Future Prospects25:20 Analyzing Ad Revenue and Retention Metrics27:52 Estimating Profit Margins and Financial Health29:41 Publisher Incentives and Market Positioning32:20 The Role of Relationships in Ad Networks34:30 Diversifying Game Portfolios and Revenue Streams35:46 Creative Strategies in Game Marketing40:48 The Use of IP and Branding in Gaming42:48 Final Thoughts on Game Monetization Strategies---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAd revenue is often more challenging to track than IAP revenue. Thats why people think it doesn't exist. Tripledot has seen substantial growth since its founding in 2017.Wodoku is a flagship title that has driven Triple Dot's success.Revenue estimates for Tripledot suggest they are earning substantial profits.User acquisition plays a crucial role in the success of mobile games.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

Subscriber-only episodeWhat if I told you that the landscape of ad revenue and sponsorships is undergoing a seismic shift, and not everyone is on the same page about it? Buckle up for a raw, unapologetic exploration of the evolving dynamics between creators and brands. I dive into an eye-opening discussion from a Facebook group, where creators are experiencing wildly different realities. Some are doubling their earnings, while others are struggling to keep up. It's a reminder that each creator's journey is unique, and what works for one may not work for another. We'll unpack the critical importance of diversifying your income streams and why building a robust email list and offering personalized products or services is more crucial than ever.Join me as we challenge the conventional thinking around sponsorships, especially in the realms of podcasting and online events. The digital landscape is not what it used to be, with engagement on social platforms like Instagram hitting a plateau. So, what's the secret sauce to thriving in this space? It's all about strategic planning and relentless effort. We'll discuss how to identify where your audience is most engaged and how to deliver consistent, high-quality content that truly resonates. There's no shortcut to success, but with persistence and creative thinking, you can nurture your community and partnerships to flourish. Let's rise to the challenge and push forward together!

Who doesn't like to talk about Twitter and Tweets? Word of mouth (or tweet) is the secret sauce of its success. But has it ever been successful? And if it hasn't, how do you gauge the impact of Elon Musk's shock therapy over the past two years? Journalist Kurt Wagner joins to share his deep dive profile of the tortured history of Twitter. [Repeat from May, 2024]For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.comYou can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/More on Will Page at: https://pivotaleconomics.com(Times below correspond to the episode without considering any inserted advertisements.)This episode of Bubble Trouble features a conversation with Bloomberg journalist Kurt Wagner, author of 'Battle for the Bird,' a book about Twitter's tumultuous history and evolution, particularly under Elon Musk's ownership. The hosts, independent analyst Richard Kramer and economist Will Page, delve into Twitter's origins, its struggle to monetize effectively compared to giants like Meta, and the significant influence of Jack Dorsey's leadership style on the platform's direction. They discuss the platform's missed opportunities, such as Vine and Periscope, and how it became a place where 'good ideas go to die.' The discussion also covers Musk's takeover, his attempts to transform Twitter into 'X', and the challenges of balancing free speech with the need for content moderation and advertiser appeal. Wagner shares insights on the potential future of 'X', the impact of Musk's leadership on the platform's advertising and user engagement, and the skepticism surrounding the 'everything app' concept Musk envisions.00:00 Introduction01:02 Part One01:02 Deep Dive with Kurt Wagner: The Story of Twitter02:36 The Origins and Evolution of Twitter06:20 Twitter's User Base and Business Model Explored09:10 The Challenges of Twitter's Business Model14:10 Board Dynamics and Google's Influence on Twitter18:03 Extravagant Spending and Corporate Culture at Twitter21:13 Reflections on Twitter's Stock Performance23:47 The Almost Disney-Twitter Deal: A Glimpse into Corporate Negotiations24:29 Twitter's Quest for a Savior and Its Struggle for Independence25:53 Missed Opportunities: The Story of Vine and Periscope27:27 Part Two27:27 Transition to Part Two: The Elon Musk Era at Twitter27:49 The Challenges of Rebranding Twitter to X and Musk's Controversial Leadership28:32 The Impact of Elon Musk's Actions on Twitter's Ad Revenue and Brand Safety36:52 The Struggle with Bots and Spam: Has It Gotten Worse?40:06 Free Speech Under Musk: A Double-Edged Sword44:26 The Everything App Ambition: A Skeptical View46:33 Closing Thoughts and Acknowledgements47:01 Credits Hosted on Acast. See acast.com/privacy for more information.

On this week's pod, co-hosts Austin Karp and Mollie Cahillane dive into the record-breaking viewership numbers for the Bills-Chiefs AFC Championship and how the demand for Super Bowl ad spots has sent revenue levels through the roof for Fox. Later, the duo is joined by X Games CEO Jeremy Bloom for an inside look at his first time running the show and his thoughts on Coach Prime at his alma mater, Colorado.

We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies. The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam gameplay and walkthrough of levels while discussing revenue potential. Color Block Jam is using altered gameplay in UA + Creatives. Good start! This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/hdB9vlg5Hdo --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you + Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Color Block Jam and Revenue Insights 04:45 Gameplay Mechanics and Design of Color Block Jam 09:49 Ad Revenue and User Engagement Analysis 14:55 Market Positioning and Competitive Landscape 19:56 Future Prospects and Retention Strategies 25:00 User Acquisition Strategies and Creative Trends 29:54 Conclusion and Final Thoughts --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Color Block Jam is generating significant daily revenue. Already at 150k/day and growing. The game features deterministic puzzles that enhance player engagement. Ad revenue begins after level 14, impacting monetization strategies. The game's mechanics are similar to other successful puzzle games. Creative trends in user acquisition are shifting towards harder gameplay. The game's success relies on effective monetization without compromising user experience. Future updates may introduce new mechanics to enhance gameplay. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

The Trade Desk is "one of our highest-conviction bullish names," says LikeFolio's Megan Brantley. She points to several tailwinds behind the company, most notably ad revenue spending. Megan turns to advertising data and shows how its work with Netflix (NFLX) paid off. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin https://lancaric.substack.com/p/everything-you-need-to-know-about https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9W04l1u8UI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Mobile Mediation and Ad Revenue 03:05 The Evolution of Mobile Advertising 05:48 The Rise of Mediation Platforms 09:07 Understanding Mediation Platforms: Pros and Cons 11:59 How Ad Revenue is Calculated 14:59 Best Practices for Ad Networks 17:53 Strategies for Soft Launching Apps 20:46 Scaling and Ad Stack Optimization --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Mobile mediation is crucial for maximizing ad revenue. The App Store's launch in 2008 revolutionized app discoverability. AdMob was the first to show ads in mobile apps. Mediation platforms help developers get better ad prices. ECPM and fill rates are key to understanding ad revenue. Competition among ad networks increases revenue potential. Soft launches require a focus on ad impressions over ECPM. Scaling requires a more sophisticated ad stack. Understanding user behavior is essential for ad success. The mobile advertising landscape is constantly evolving. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

John Horn is the CEO of StubGroup. He helps small business owners and marketing teams struggling with paid ads achieve real ROI, He's generated hundreds of millions in revenue for clients.Join us for an exciting conversation with John Horn, the founder of Stub Group, who has generated over $400 million in revenue for clients through Google Ads. Discover the future of AI in search marketing, the impact of YouTube on search rankings, and the evolving landscape of Google Ads. John shares invaluable insights on leveraging AI for data analysis, optimizing ad spend, and the power of the right keywords.Takeaways:The Role and Resilience of Google Ads in a Competitive LandscapeLeveraging YouTube for Enhanced Traffic and SEO BenefitsImpact of AI on Data Analysis and Lead EngagementConnect with John Horn:Website: https://stubgroup.com/Timestamps:00:00 - Intro00:07 - AI to replace Google search for inquiries.03:30 - Average consumers slow to adopt cutting-edge AI.08:12 - AI makes beginners proficient, experts more efficient.11:52 - Struggles with vague, inconsistently enforced Google policies.15:37 - Use YouTube to boost website traffic organically.16:50 - Data needs vary by business and budget.20:27 - AI initiates calls, qualifying leads for agents.23:58 - Nurturing relationships through consistent engagement is essential._____________________________________________

In this episode, we discuss the gaming landscape in Vietnam, highlighting its rapid growth and potential. We delve into the specifics of Archero 2, comparing it to its predecessor and other games while exploring its gameplay mechanics, progression layers, and monetization strategies. The conversation emphasizes the evolution of game design and the importance of ad revenue in the gaming industry. Discussing the implications of game mechanics on user experience, the importance of ad revenue, and the potential of hybrid casual games. We also analyze the differences between Archero and Archero 2, discuss the implications of ad placements on revenue, and explore the different creatives in Archero 2. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game! Registier here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/xnOMrmYJJko Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 02:59 Archero 2 Overview and Comparisons 05:49 Gameplay Mechanics and Progression Layers 09:12 Monetization Strategies and Ad Revenue Discussion 23:12 Game Pricing Strategies and Market Trends 24:03 Future Game Releases and Development Strategies 25:12 Game Mechanics and User Engagement Challenges 26:10 Monetization Strategies and Game Economics 27:40 User Experience and Game Maintenance Issues 28:44 Ad Revenue and Market Performance Analysis 29:27 Revenue Insights and Market Launch Strategies 31:10 Comparative Analysis of Game Performance 33:22 User Acquisition and Revenue Predictions 35:57 Game Design and Marketability Considerations 38:44 Hybrid Casual Game Development and Competitions 42:57 Game Mechanics and Features 44:49 Ad Placement Strategies and Revenue Estimates 46:54 Market Performance and User Engagement 48:59 Creative Strategies in Game Marketing 51:58 Comparative Analysis of Game Creatives 55:56 Future Trends in Game Development and Marketing --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Vietnam's gaming industry is rapidly growing and impressive. Archero 2 is already generating significant daily revenue. The game mechanics in Archero 2 have evolved from its predecessor. Archero 2 offers a smoother progression experience than Archero 1. The game is designed with a polished aesthetic similar to Supercell titles. Ad revenue plays a significant role in the game's financial success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up

This week on PodQuest, Chris read the 1818 classic Frankenstein by Mary Shelley and was surprised by how different it was from the common Hollywood adaptions. Then Walnut put some time into Kaiju Wars, and Chris has been reading the popular Manga, Witch Hat Atelier. We also chat about streaming platforms and ad revenue before wrapping things up. Our next book club will be the 1987 film Planes, Trains & Automobiles, as we continue on our two month Holiday theme round of picks. Timestamps 00:00:00 - Intro 00:12:57 - Agenda 00:14:09 - Frankenstein (1818 Novel by Mary Shelley) 00:26:41 - Kaiju Wars 00:40:44 - Witch Hat Atelier 00:53:53 - Streaming platforms and Ad Revenue 01:07:26 - Outro Support One-Quest https://www.Patreon.com/OneQuest Follow Us Email - Social@one-quest.com Twitter - @One_Quest Instagram - @One_Quest Facebook - OneQuestOnline Follow Chris on Twitter - @Just_Cobb Follow Richie on Twitter - @B_Walnuts Follow Drootin on Twitter - @IamDroot Check out Richie's streaming and videos! Twitch b_walnuts YouTube BWalnuts TikTok b_walnuts Intro and Outro music Mega Man 2 'Project X2 - Title Screen' OC ReMix courtesy of Project X over at OCRemix

Are you underestimating the power of email for your brand? Not only can growing an email list increase your website traffic, but it also leads to increased revenue. In today's episode, Kim Robinson of Shiplap and Shells joins us to share how during her time in Shift, she has increased her revenue due to her focus on growing her email list. Today's episode is brought to you by Tastemaker Conference: Tastemaker Conference is the premier food blogger conference and community for content creators. Come join me in Las Vegas, Nevada, on January 19-21, 2025, where over three incredible days full of networking and workshops, you'll you take your food blog to the next level! Grab your General Admission or VIP ticket and use code BREE30 to get $30 off your ticket price! REGISTER NOW >> Grab the show notes and watch this podcast here: https://thrivetogether.blog/299 If you have established a foundation for your brand, put in the effort to solidify your niche, start your audience growth, are creating amazing content, AND you've made over $5k in the last 12 months, then I want you to head to thrivetogether.blog/scale to get access to our invite-only class on how to increase your income without overwhelm. Mentioned in this Episode The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Connect with Kim shiplapandshells.com instagram.com/shiplapandshells

Revenue is down by nearly a third, says Ira Glass. Sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how. https://podnews.net/cc/2643 Visit https://podnews.net/update/this-american-life-ad-revenue for the story links in full, and to get our daily newsletter.

On today's MadTech Daily: YouTube and Shopee Launch Shopping in Southeast Asia; Spotify Ad Revenue at $2.1bn; Roku Launches Ads Manager 

...and the nominations for the Black Podcasting Awards. Sponsored by Podpage. Spending time updating your podcast's Wordpress or Squarespace page every time you publish a new episode? With Podpage, your podcast website updates by itself, every time you publish a new episode. https://podnews.net/cc/2606 Visit https://podnews.net/update/spotify-ad-revenue-2024 for the story links in full, and to get our daily newsletter.

AdSense and The Partner Program | Maximizing Ad Revenue In this episode of The TubeBuddy Express podcast, host Dusty Porter explores strategies for maximizing YouTube ad revenue and navigating the YouTube Partner Program (YPP).  Subscribe to Dusty's email newsletter. It's a weekly behind the scenes look at what he's thinking and experiencing as a business owner and creator, and he shares valuable resources, content, and more. My Top Resources and Tools:

On today's MadTech Daily: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India 

Send us a Text Message.Subscribe to AG Dillon Pre-IPO Stock Research at agdillon.com/subscribe;- Wednesday = secondary market valuations, revenue multiples, performance, index fact sheets- Saturdays = pre-IPO news and insights, webinar replays00:07 | xAI Launches Grok-2 and Grok-2 Mini on X Platform- AI large language model platform business- Released Grok-2 and Grok-2 Mini beta LLMs on X platform- Enterprise API arriving later this month- Top-four position on LMSYS chatbot leaderboard- Grok-2 Mini: efficient, ideal for speed/resource-critical scenarios- Focus on expanding multimodal understanding- Available to Premium/Premium+ subscribers on X at $8/month- Secondary market valuation: $25.7B (+6.9% vs May 2024 round)02:11 | Klarna Expands into Banking with New Products- Payments and consumer lending business- Launched "Klarna balance" and "cashback" in 12 markets, including U.S. and Europe- Klarna balance offers up to 3.58% interest in EU, no interest in U.S.- Expansion to disrupt retail banking and increase customer loyalty- Tied to lending products, potentially reducing default rates- Secondary market valuation: $10.3B (+53.4% vs Jul 2022 round)- Rumored tender offer could precede IPO03:15 | Epic Games Targets Mobile Market with New Storefront- Virtual reality and video game tech company- Launching new mobile storefront, targeting 100M installs by year-end- Aims for significant share of $188B games market, 50% from mobile- 12% transaction fee vs. 30% from Apple/Google- Store to open to third-party developers in December- Secondary market valuation: $18.0B (-20.2% vs Feb 2024 round)04:21 | Ramp's AI-Powered Growth Drives $9.1B Valuation- Fintech company founded in March 2019- Valued at $9.1B (secondary), +19.6% vs Apr 2024 round- Serving 25,000+ businesses, including Shopify and Boys and Girls Club of America- AI used for transaction categorization, bookkeeping, expense management- AI in sales and marketing boosts efficiency and profitability- Rapid growth with lean operational structure06:28 | X/Twitter Projects $2B in 2024 Ad Revenue- Projected $2B in 2024 ad revenue, down from $2.5B in 2023 and $4.5B in 2021- Focus on payments, video, and AI innovations- Plans for payments system with "Payments" button in navigation- X TV app launched on Amazon and Google platforms- Competing directly with YouTube's massive market share- Fidelity values X at $12.3B (-72% from Oct 2022 acquisition)08:45 | Databricks Acquires Tabular in $2B Deal- Analytics and AI company- Acquired Tabular for nearly $2B, despite $1M in annual recurring revenue- Tabular backed by $30M from Altimeter Capital, Andreessen Horowitz, Zetta Venture Partners- Acquisition driven by competition with Snowflake- Databricks' current valuation: $42.7B (secondary), -1.2% vs Nov 2023 round- Snowflake's struggles compounded by a data breach affecting AT&T customers09:49 | Hadrian Acquires Datum Source to Enhance Defense Capabilities- Defense tech company- Raised $220M since 2020, valued at $500M (secondary)- Acquired Datum Source, valued at $30M, to better serve defense startups- Acquisition brings 30 new customers, Datum's 14-person team- Part of a broader trend of acquisitions in defense tech, with $129.3B VC invested since 202110:50 | Pre-IPO Stock Market Weekly Performance- agdillon.com/subscribe to receive weekly pdf report in your inbox11:38 | Pre-IPO Stock Vintage Index Weekly Performance- agdillon.com/subscribe to receive weekly pdf report in your inbox

In this week's MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology. 

As Google decides not to phase out third-party cookies after all, the news industry needs to reinvent its advertising model instead of competing with big tech head-on

In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech. 

Plus, Facebook and Instagram run ads for cocaine, opioids and other illegal drugs. And Temu merchants protest what they say are unfair penalties. Zoe Thomas hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's MadTech Daily: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Have you ever wanted to just quit? When all seems lost... when you're all out of hope... when you're about to give up, just remember... it can always get worse. Dave and Brad talk about surviving those dark nights of the soul and finding a little light.ON TODAY'S SHOWWhen to throw in the towelUPDATE: Get your exclusive ComicLab pin at Comic-Con International, Booth #1228SUMMARYIn this episode, Brad and Dave discuss moments in their careers when they felt frustrated and wanted to give up. They share their experiences of comparing themselves to other cartoonists and feeling jealous of their success. They also talk about the importance of defining success on their own terms and finding satisfaction in their own work. They highlight the value of perseverance and the ability to adapt and try new things when faced with challenges. In this episode, Brad and Dave discuss their experiences of wanting to throw in the towel as cartoonists. They talk about their challenges with ad revenue and ad blockers, and the fear of failure and returning to a day job. They share how they found new paths and opportunities by writing books, teaching, and exploring different formats. They emphasize the importance of persistence and the willingness to consider new directions. They also discuss the need to redefine success and find fulfillment in the process of creating, rather than relying on external validation or awards.TAKEAWAYSComparing yourself to others can lead to frustration and feelings of inadequacy. It's important to define success on your own terms and focus on your own growth and progress.Perseverance is key in overcoming challenges and setbacks in your career. Keep working and improving, and success will come in its own time.Don't be afraid to try new things and explore different creative avenues. Starting a new project or taking a different approach can reignite your passion and lead to new opportunities.Find satisfaction in the process and the journey of being a cartoonist. Enjoy the work you create and the progress you make rather than solely focusing on external validation or recognition.Remember that success looks different for everyone. Don't compare your journey to others, and celebrate your own achievements and milestones along the way. Facing challenges and wanting to quit is a common experience for cartoonists.Ad revenue and ad blockers can significantly impact a cartoonist's income.Fear of failure and the need to go back to a day job can be demoralizing.Exploring new paths and opportunities can lead to unexpected success.Persistence and a willingness to consider new directions are key to overcoming challenges.Redefining success and finding fulfillment in the creative process is important.External validation and awards are not the only measures of success. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this episode, we chat with Heather Tullos and Jenny Guy from Mediavine about the future of ad revenue for food bloggers as we navigate changes with AI, Google Updates, and third-party cookies. We discuss how Mediavine is helping us navigate all these changes and how to build strong food blog brands that are valuable resources for our readers with strong monetization potential.Rate, Review, & Follow The Sassy Solopreneur on Apple PodcastsFollow Jamie on Instagram: @thejamiesilvaHelpful LinksGrow: Link ShareRecipe Card Save ButtonBest Practices for Food Blogs Hosted on Acast. See acast.com/privacy for more information.

The sector grew slower than digital overall. Plus, iHeart's new financials show they're still growing. Sponsored by Supporting Cast. Don't lock your members into one platform!

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.    Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more (01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers (12:30) The genius of Ferrari's marketing (13:14) All-electric Mercedes-Benz G-Wagon (17:13) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on […] The post TikTok Ban, GenAI for Email, and Now With More Apple Watch! appeared first on Marketing Over Coffee Marketing Podcast.

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOSSummaryIn this episode of Optimize, hosted by entrepreneur and award-winning product creator Brett Ingram, listeners are introduced to the concept of passive and recurring income streams and how integrating these can transform any business. Brett outlines the differences between passive income, which requires no ongoing work post-setup, and recurring income, which consistently generates revenue over a period of time. The discussion provides actionable strategies for businesses in various industries to implement these income streams. Key methods covered include adopting subscription models, creating membership programs, engaging in affiliate marketing, licensing proprietary products, offering digital products and automated services, generating ad revenue, and considering franchising. The episode emphasizes the value of passive and recurring income in enhancing financial stability, boosting revenue with minimal extra effort, and ultimately increasing the overall value of a business. Brett encourages entrepreneurs to diversify their income streams and optimize their business models for better profitability and less work, positioning passive and recurring income as a smart strategy every business should adopt.TakeawaysPassive income is an income stream that comes in without having to do any work, while recurring income is income that comes in over and over again.The subscription model is a way to convert one-time buyers into subscribers, providing a consistent revenue stream.Membership programs offer exclusive benefits and can be added to complement existing products or services.Affiliate marketing allows businesses to earn commissions by promoting other companies' products.Licensing allows businesses to generate passive recurring income by giving others the rights to use their products or services.Offering digital products can add simple passive income to any business.Automated services, such as chat bots or AI-driven analytics, can be set up once and generate ongoing revenue.Ad revenue can be generated by placing ads on websites or blogs, targeting specific demographics.Franchising allows businesses to sell their successful business model to others, generating recurring franchising fees and royalties.Chapters00:00 Introduction to Passive and Recurring Income00:29 Understanding Passive vs. Recurring Income03:12 Strategies for Generating Passive and Recurring Income03:46 Subscription Models: Turning One-Time Buyers into Subscribers07:45 Membership Programs: Exclusive Benefits for Regular Fees10:44 Affiliate Marketing: Earning Commissions with Minimal Effort14:27 Licensing: Monetizing Your Ideas and Products16:12 Digital Products: Creating Online Revenue Streams17:15 Automated Services: Leveraging Technology for Income18:18 Ad Revenue and Franchising: Additional Revenue Strategies20:40 Conclusion: The Importance of Diversifying Income#income #passiveincome #recurringincome #subcriber #membership #monetizing #digitalproducts #automatedsevice #adrevenue #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast optyoumize.com optyoumize

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

It's an election year, and there's no doubt podcasting will play a role. Here's an interesting one.Ted Cruz is hosting a podcast, 3 days a week, distributed by Premiere Networks, part of iHeartMedia.   Now Senator Cruz, who's up for reelection this year, isn't being paid directly for his time, but get this.   His Political Action Committee, or PAC, is producing the show.  And a share of the ad revenue – over $630,000 so far – is going to a SUPER PAC – no his, but one that supports him.   What does this mean for podcasts and politics?  More: https://www.theverge.com/2024/4/9/24125736/ted-cruz-podcast-verdict-iheart-fec-neon-hum-roost-sonyhttps://www.forbes.com/sites/mollybohannon/2024/03/20/super-pac-backing-ted-cruz-received-215000-from-iheartmedia-fueling-ethics-concerns-after-podcast-deal/?sh=502dbd2b60achttps://www.houstonchronicle.com/politics/texas/article/ted-cruz-podcast-iheartmedia-19373225.phpNow we've all been warned about campaign shenanigans created by AI, and podcasting is certainly grappling with this emerging technology.    It's the wild wild west out there.  And just because you CAN doesn't mean you SHOULD.  A podcast company just settled with George Carlin's estate after they created a 60-minute episode of content with with him. The show has since been taken down..More: https://www.france24.com/en/live-news/20240404-podcast-sued-for-ai-george-carlin-settles-with-comic-s-estateSpeaking of AI – OpenAI, and Chat GPT say they ingested and transcribed over a million hours of YouTube content, including podcasts, in order to train its latest version, Chat GPT-4.  Now, this has lots of legal ramifications that are too complicated for me to get into here – but if you're going to train a large language model – I guess it makes sense to turn to the largest source for content in the world.  Chat GPT can be a great tool.   I often use it to draft show notes based on podcast transcripts, which I then tweak. My theory on AI is that it's always improving, but you need a human gatekeeper to check the work.https://www.theverge.com/2024/4/6/24122915/openai-youtube-transcripts-gpt-4-training-data-googleAs always if you have questions about podcasting, or are interested in starting a show – find me online at JAG in Detroit dot com.  Lata! Find jag on social media @JAGinDetroit or online at JAGinDetroit.com

The creators of Layoffs.fyi had a very interesting podcast appearance, detailing a number of interesting stats about the startup ecosystem. We also discuss the somewhat surprising ad revenue numbers being generated by companies such as Uber and Instacart. We'd love it if you'd leave us a rating.  It takes less than a minute and really helps us out.  Just click here!If you've got a comment or question for the show, you can e-mail us at show@resultsjunkies.com.  You can find Paul and Ed  online @paulsingh and @pizzainmotion. 

Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you. If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to milotree.com to book your free slot! The Critical Role of Email in Today's Blogging Landscape In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Raptive MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey to Email Expertise Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites. Why Email Matters More Than Ever With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries. The Identity Factor in Email Marketing The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher. Best Practices for Engaging Your Audience Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content. Monetizing Through Email Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive. The Art of the Newsletter Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye. Crafting Compelling Subject Lines Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates. Maintaining a Healthy Email List Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go. Embracing AI in Email Marketing Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging. Final Thoughts Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers. Other Related Blogger Genius Podcast episodes You'll Enjoy: What's Next for Food Bloggers: Changes in 2024 with Megan Porta New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper 299: Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Here's the rundown:Deals of the Week: Adam Neumann wants to buy WeWork from bankruptcy, Starship Technologies raised $90 million for a product that 100% of the crew love, and Ambience Healthcare's massive $70 million round also got a warm reception for its target market.LatAm Rising: We love Latin America here at Equity, but have been a bit puzzled why its venture capital totals have fallen as far as they have. New data makes it plain that startups in the region are doing rather well. What gives?And to close out, earnings, ad spend, and the state of the economy. Advertising can operate a bit as a ‘canary in the coal mine‘ for economic health, Kirsten points out. Alex also brought up AI as a potential growth catalyst for tech companies. All told? Things aren't perfectly sunny, but when we consider the tech forecast there's no rain to be found.We'll be back on Monday!For episode transcripts and more, head to Equity's Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more! Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.