Podcasts about your press release

Let's talk about 2025 goals.Can you believe it's already the end of April? I thought it was the perfect time to check in and share where I'm at with my goals for next year.I said it loud and clear: 2025 will be my best year yet.Here's what I've set my sights on:Celebrating NATA PR's 25th anniversaryWriting not one, but two booksLaunching brand-new services25 years of NATA PRMy plan was to celebrate in Miami with my whole team.But... with the current situation between the US and Canada, those plans are on hold.That said, I still managed to go on my first exploratory trip in February with two of my senior team members.Since then, things have gotten more complicated --- visa issues, trade talk tensions... One of my colleagues, who has a Ukrainian passport, got denied.So, the Miami celebration is postponed, but we're not giving up! We'll plan something here in Canada instead. Stay tuned.The two booksThe first book, about public relations, is moving forward --- I already have a plan and an introduction written.You might remember the title: No One Is Waiting for Your Press Release.The second book is a personal one --- it's about my mother.At almost 65, she made the bold decision to leave my father.I'm recording our conversations, letting her tell the story in her own words.I'm really curious to see where this project leads us.What's new at NATA PRI'm also revisiting my goals for the agency.But the most exciting news? I'm testing out a brand-new service offer.I've already found a company to try it out, and it feels so right.You know when you feel excited and energized --- like you're exactly where you need to be?That's the feeling. I'll tell you more about it soon.At NATA PR SCHOOLIn 2025, I'll be offering four free workshops!I'm already getting ready for the third edition of my press release workshop.Join me and create your own press release in under two hours a week --- with a bit of help from ChatGPT!The next session is happening on May 8 and 9, and it's going to be the best one yet.You'll find the link in the show notes.Why this podcast?To pause. Reflect.And remind you: even if your goals are still in progress, it's never too late to revisit or adjust them.For me, goals are signals --- they get my mind and soul into motion.I often complete things later than expected --- and that's perfectly fine.What matters most is to keep moving.Life isn't smooth sailing, and neither is the entrepreneurial journey.But if you keep taking action, asking questions, and making changes, that's when things start to click.So, here are a few questions you can ask yourself:What's been working since January?What hasn't?And what can you do today to keep your momentum going?One question I ask myself often is:What did I do today to move closer to my dreams?Recording this podcast is one of those things.If you feel like chatting about your own goals, I'd love to hear from you,Because alone, we move.But together, we grow.I also want to give a big thank-you to all my coaches---they've helped me get back on track whenever I felt stuck.Send me a message --- nata@natapr.com.I'm here for you.Talk to you soon,Nata May 8, 9 2025 at 11:00 am ET WORKSHOP -- Write An Irresistible Press Release ➤ https://bit.ly/3Gj7tIl6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.Key Highlights[13:17] Developing Your Own Unique Brand Voice[15:32] The Upside Down Pyramid of Personality[22:18] Why Your Content Workflow Should Start With Live Video[25:13] 3 Recommended Tools for Live Streaming[27:20] Using Survey to Generate Multiple Content[30:51] Piloting AI for Content Marketers[38:20] Recommended Tools for AI Content[41:34] How to Drive Revenue With Podcast and Networking[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel[45:01] 3 Buckets of Content for YouTube Strategy[48:04] Designing Your Sales Funnel for the Visual Generation[51:03]  How to Reverse Engineer Your Competitors' Social Media Strategy[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content[56:12] Tools for Your Press Release[56:56]  Google Analytics for Future Data[1:00:28] Content Repurposing[1:03:45] Create Content With Repurposing in MindNotable QuotesDon't compare yourself to your leading competitors. Compare yourself with yourself.I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.Branding -- some of it we try to control with intent, but at the end of the day, it's how people consider us that is going to define our brand.Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.Look for questions from your other competitors.AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits. Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people. Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.Links MentionedEpisode 271Episode 218Episode 281Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Episode Show Notes In this episode we cover:  What the heroine's journey is Common mistakes with the heroine's journey The key beats of the heroine's journey The role of side characters in the heroine's journey Genre and reader expectations for heroine/hero's journey. This week's question is:  Do you write the heroine or hero's journey? Recommendation of the week is: Your Press Release is Breaking my Heart by Janet Murray Amazon UK  Amazon USA **This podcast uses affiliate links Links or events I mentioned are: Live Q&A with Mark Lefebvre on wide marketing  17th March 8:00pm GMT, 1pm PST, 4pm EST, 7am AEST Find out more about Gail on:  Twitter   Facebook Website https://gailcarriger.com  The Heroine's Journey   Listener Rebel of the Week is: Victoria LK Williams If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com or tweet me @rebelauthorpod 3 new patrons this week. Welcome and thank you to Harry Brooks, Holly Flynn and Scott Kavanagh.  A huge thank you as well to all existing patrons. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack  

"Your Press Release is Breaking My Heart" is Janet Murray's warning shot across your bows about the dangers of producing bad, unremarkable, selfish content if you want to capture the attention of journalists to promote your business The past, present & future walked into a bar … it was tense! Do your headlines leave your target audience scrolling on past you to your competition? Are you producing content that is the equivalent of showing strangers photos of your ugly kids or holiday snaps? Is your LinkedIn content strategy "Fire, aim, ready?" Why aren't you generating business from LinkedIn, Twitter, Facebook, Instagram or YouTube? #JanetMurray @jan_murray #contentmarketingexpert, is a former journalist turned poacher. She helps business owners, coaches, consultants and trainers cut through the wall of noise surrounding their target market to speak directly to their prospective clients and stand apart from their competition. Most content produced by small business is excruciatingly bland and unremarkable. You've probably ignored hundreds of attempts at securing your attention today alone. Why? Because your content needs to be relevant, timely and enter the conversations your prospects are already having or you'll find yourself in the wilderness on social media, your emails will end up being deleted or sent to spam, and your hard won email list will dwindle as demand for their attention deserts you. I asked Janet, what makes a great story that will grab the attention of journalists? And what turns them off? What is the best medium to get through to them? How can tiny tweaks to your social media profiles make all the difference in your being found? We explore how to build your online audience, the right ways and the wrong way to build a paying audience, some simple steps you can take to rank more highly in the search engines. And we discuss the most obvious way to understand what your audience is hungry for ... but you probably aren't doing. We discuss email sequencing and why some platforms don't work ... for you ... and why you are likely to be the problem An engaging, content rich interview, packed with real world experience and tips you can put into practice immediately. Contact Janet via her website www.janetmurray.co.uk or connect with her on LinkedIn If you've enjoyed this podcast please like, comment and share it. And if there's a topic you'd like me to discuss or someone specific you'd like me to interview, please email me on mcauchi@sandler.com with "Podcast Request" in the subject line. Come along to a sales, management or channel sales masterclass as my guest. Call me on 07515 937221 to see if you qualify

I'm a massive fan of 'best of' lists, especially when it comes to books, and I figured it would be a nice way to start rounding up the year. For the first time, I was pretty consistent this year in keeping track of what I was reading, averaging about 4 books a month - but I will admit I finished probably half of them. I'm a big believer in putting a book down when it stops interesting you. There are too many good books out there. All but one of these are non-fiction, so apologies if that isn't your jam, but if you listen to this podcast you'll likely be interested in most of these topics anyway, so fingers crossed you find at least one book that piques your curiosity. I'd also love to know what your favourite books were this year, I'm always up for recommendations.   1) Tribe of Mentors by Tim Ferriss I've been an embarrassingly big fan of Tim Ferriss for many years now, his books and his podcast - and this book kind of combines both. It is basically a reference book Tim created for himself, asking his world-class most expert buddies for advice on some of his most pressing questions. Questions like: How could I be kinder to myself? How could I better say “no” to the trivial many to better say “yes” to the critical few? How could I best reassess my priorities and my purpose in this world? I love the concept, of seeking council from the best, and if you have the contacts - you might as well use 'em. And if you don't well you can read this book.   2) Shrinking Violets by Joe Moran I stumbled upon this author at a talk he gave in Brighton last year, and I knew I had to have him on the podcast. Fortunately, despite being a shrinking violet, he said yes. This book is a fascinating and really quite sweet look at what it means to be shy, and as someone who often avoids the subject of shyness because I don't want people to confuse it for introversion, it was an important read for me.   3) Your Press Release is Breaking My Heart by Janet Murray Another hero of mine, Janet Murray is the author of this next book and one I prescribe regularly to any of my clients or just people I meet, anyone who wants to get their work out to the masses via the press and influencers. I love how detailed yet simple Janet manages to make this topic of PR and how she does acknowledge what it's like to be an introvert when you're trying to reach out to the press.     4) 12 Rules For Life by Jordan Peterson If you've been listening to this podcast recently (or if you listened to the episode of The Seeker and the Skeptic on the book club we went to), you probably won't be surprised to hear this entry. Some of his ideas are questionable, yes, but there is so much wisdom buried in this book - which is basically a self-help book. But unlike most other self help books I've ever read, there's something about Peterson's words that hit me at a deep level, it kind of shakes your core - at least, it does for me. Regardless of what you think of the man, I think it's worth giving this book a go, at least to understand what he's actually trying to say.   5) The Creative License by Danny Gregory Another podcast guest, this book comes from Danny Gregory who has been a real inspiration to me. I read this book during the summer while I was feeling particularly uninspired and well, sweaty, and this was a reminder of all the possibilities that creativity holds, and how you can start super small - just putting pen to paper - and what a difference that makes.   6) The Artist's Way by Julia Cameron Danny takes a lot of his inspiration from this legendary book by Julia Cameron, and I decided to read this for the second time earlier in the year. If you haven't heard of it, it's basically more of a course than a regular book, and Julia walks you through 12 weeks of 'artist recovery' - yes, it's based on the 12 Steps program and has a lot of God talk - but regardless of how you feel about that, it has some real gems that I think I'll be using for the rest of my life.   7) How To Change Your Mind by Michael Pollan Increasingly one of my interests has become the use of plants and plant medicine for healing, both physically and mentally - and let's say it, spiritually. You might have caught the Year of Fun episode back in March where I talked about my trip to Peru, and my experience with plant medicine there. Again, not for everyone - seriously not for everyone - but we are definitely at a turning point in our cultural attitude to these consciousness-altering substances, and I can't but help be excited for the possibilities they have, if used correctly. Michael Pollan is brilliant at explaining the why behind all this renewed attention for psychedelics, the history, the science and everything in between. One for the seekers and the skeptics.   8) Volcanic Momentum by Jordan Ring One more podcast guest for you here, and like I mentioned on that show, I've read a hell of a lot of books on productivity and time management - but this was a truly great read. I flew through it, and never once felt patronised or like Jordan was trying to get me to do something unreasonable - this guy walks the talk, and I really clicked with his message. If you're looking to get 2019 off to a momentous start, then this one is definitely worth checking out.   9) Mythos by Stephen Fry Oh my... this is the one I'm most excited about now because I'm still currently reading it. Since I picked it up, I basically haven't been able to stop thinking about it or how much I just want to be reading it. And it definitely sticks out of this list, because it's entirely based on myth - the Greek myths to be exact. And I've been interested in the Ancient Greeks since I was at school, but always felt frustrated when I tried to dig deeper. For one, there are a LOT of characters to keep track of. Plus, the stories are so nutty that when you read them without some of Stephen Fry's humour, they don't seem to reach modern minds properly. Fry is the perfect person to retell these tales, in my opinion, and if you have any interest in archetypes, legends, bizarre stories and the etymology of words (which I am very much) I highly recommend this tome.   10) The Creative Introvert by... Me. Awkward... Yes, I am putting my own book on my list of best books I read in 2018 because what kind of a message would I be sending to you otherwise?? Honestly, it took me a while of battling with this - it's been officially in the works since January 2018 but I really have been working on it for a good three years in terms of the ideas and activities in there. It was only in the very last edits back in November that I started to LIKE this book though - which, if you've ever written or created anything you probably know how that feels. We're our own worst critics. And whilst there'll always be bits I'll want to change and update, I have come to the conclusion that this is the best I could do up to this point, in explaining to others HOW to build a business or freelance career in a way that not only works as a creative introvert, but specifically for YOU - a reference book that allows you to pick and choose what appeals to you, specifically. I don't know many people offering something like that, so I hope it provides a missing piece in the entrepreneurial creative self-help space. And I hope you enjoy it, should you choose to get yourself a copy.   And I'll mention the bonuses I'm offering one more time before the offer runs out on December 31st - basically, if you order the book BEFORE then, you'll get your hands on goodies worth around $700, including access to the League of Creative Introverts (my online community), a companion guide eBook and 6 months of book club calls that will begin in the new year. Phew - all done. Hope you enjoy any of the books you pick from this list, and again - I'd love to read your recommendations too. If you leave a rating and review on iTunes (here's how to do that) I will be as happy as a kitten playing with a laser beam (or sob into my pillow, depending on what you write.)   POWERED BY PATREON This podcast is made possible only by means of my generous supporters on Patreon. Thank you! Supporting the Creative Introvert podcast also gets you lots of goodies, from a Monthly Ask Me Anything to a copy of my soon-to-be-released BOOK, The Creative Introvert: How to Build a Business You Love on Your Terms. Hitting milestones also funds future projects, and ideas guided by you, my supporters. BECOME A SUPPORTER

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart. Here's what you'll learn this episode: Why you no longer need to wait ‘to be picked' by traditional publishing... READ MORE The post Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author appeared first on Janet Murray.

Janet Murray, founder of Soulful PR, is a public relations expert with a background in journalism and 17 years of experience in writing for popular online and offline publications. She specializes in helping entrepreneurs of small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an author who has been invited on radio, TV, magazines, and newspapers. Janet shares the turning point that made her want to help entrepreneurs with PR and the reason why she pursued being an entrepreneur while working in journalism. She also tells us the four things you need to do to advertise your company and generate leads as well as the simple and advanced methods of getting free PR for online business.   “It's about being creative and think, ‘How can I make that story relevant to my business where possible?'” - Janet Murray   In This Episode of The Sigrun Show: How Janet started her business with a blog Advantages of writing press releases Using Twitter to reach out to journalists Why sign up for media inquiry services What newsjacking is and how it works The kind of content journalists are interested in How credibility plays in marketing your business   Key Takeaways: Focus on content marketing, email, social media, and press releases. Journalists are hungry for content.   Resources Mentioned: HuffPost Entrepreneur   Connect with Janet Murray: Soulful PR with Janet Murray Soulful PR with Janet Murray Membership   Janet's book: Your Press Release is Breaking My Heart Janet on Instagram   Janet on Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

They met at Tropical think tank in the Philippines and now they are ready to sit down to podcast 12 months in the making!   Who is Janet Murray   Janet Murray is the founder of soulful PR specializing in helping small business owners sculpt and pitch their ideas and stories to the media. She’s a freelance writer/editor who runs a successful Paid web group called Soulful PR Studio. Alongside a booming podcast and masterfully written blog, Janet is always on the go. I must also mention she has an amazing book called Your Press Release is Breaking my Heart. Let's not forget her Facebook group Soulful PR going almost 10,000 strong.   "I guess the most important thing about my story is that I teach PR but I have never worked in PR," Janet explains.   From The Guardian to The Independent and The National posts, Janet has spent the last 16 years freelance writing and editing for some of the biggest publications in the UK. Never mind the handfuls of magazines; Janet has been there and edited that!   One thing that Janet learned early on in her freelance years is that bad pitchers are everywhere. She began to grow sick of a number of bad pitch emails filling her daily inbox; Hard working people throwing their money into PR firms that just don't get it.   She was inspired to take a stand. It was time for a change, and Janet decides to set out to teach others how to get noticed.   Janet runs the event Your Year in PR, where she takes 8 national journalists and roughly 80 small business owners, stuffs them in a room, and teachers. They learn what it is that consumers look for in a pitch and what sets a good pitch apart from a bad one. Janet says, “You don't need a big budget or fancy PR firm to get top Notch media coverage. The importance of standing out.   Khierstyn cleverly asked which pitches Janet had heard over the years that she still remembers being the worst. Janet skillfully responds that she really can’t recall any terrible pitches. Instead, the ones that that stand out she said are the good ones. Here are the 3 criteria to use to get noticed!   First, you need to show evidence that you actually read or listen to a publication. If it's radio or the newspapers take the time to do your basic research. Journalists have such a small area they can fill and endless crap to sift through.   Second, you must have really strong header/subject. It is important to be direct and to the point, Journalists work fast and read even faster. Avoid trying to be witty or the use of puns in your header. You want to keep the body of the text short and to the point as well adding strong visuals or audio clips. Janet gives us the tip of trying to picture yourself in the shoes of the journalist you are trying to reach.   " In Journalism, we have a term called the 10-word top line." Janet explains that this means if you can't summarize your story in 10 words or less you are not ready for launch.   Third, knowing the different types of media content is very important as well.   News: Reporting on something new that is happening. Opinion article: Published in a newspaper or magazine, that reflects the author's opinion about the subject. Personal article: A story that leads to the point, can be the reason for why you made what you are pitching.   Janet tells us that, rather than starting with your story, tailor each outreach to every different publication.   What advice would you give to the first time entrepreneur trying to find their pitch?   " First off! Anyone that owns a business can get media coverage."   One tool that reigns supreme is HARO, Help A Reporter Out, a place where journalists go to find stories to write about.   Janet takes the time to recant a story of a current client that is working on a app for people with food intolerance. Now, the App is not quite finished but that has not stopped her client from being all over media publications for the last year. Even if you can't get the coverage you want, get any coverage you can! By the time you are ready to launch you have made the bridges and started your following.   Be where the journalists are. There are always events going on; Find a way to be apart of them, set up booths, ask for coffee meetings. You need to find ways of getting into the public eye.   Above all else don't write a press release! You are basically saying you have already sent this story to every other publication you could find. Journalists want a scoop, tailor, tailor, tailor every email you send. Continue listing as Janet teaches you some simple steps to follow when tailoring your pitches.   Episode Outline   Introduction: Pitch Perfect; How to Get Media Coverage at Any Stage   [02:25] Who is Janet Murray [13:12] The importance of standing out [23:00] BackerKit [24:00] What advice do you have for new business owners   Resources and Sponsor Tropical Think tank Janet’s book: Your press release is breaking my heart A Soulful PR Studio HARO http://www.janetmurray.co.uk/ Crowdfunding uncut Jan_Murray Twitter Soulful PR Facebook   Sponsor: BackerKit - use the code “uncut” to get 50% off setup services

EEC 066-Public Relations Does Not Have to Be Difficult Questions: How would you define PR? What should someone do “Today” to get prepared with their PR? What is SoulFul PR? What training do you have available to help someone get started in PR? A: PR is really just about telling stories. -But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear. -And here’s another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples’ opinions and possibly even their criticism. B: Three things you should do TODAY to get prepared. 1.Create a media calendar (‘on diary’) 2.Set up news alerts (‘off diary’) 3.Get some training C: She believes every business owner can and should do their own PR She explains it through her SoulFul PR and in her newly released book, “Your Press Release is Breaking my Heart” The three principles that underpin Soulful PR (and everything I do in my work) are: Service Sincerity Simplicity TRAINING: Invest in Yourself In person On Line Tailored For You Check out Janet Murray 

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PACKED with easy to do powerful methods to get more press coverage. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom. All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world. […]

Adding Multimedia to Your Press Release is covered in the All Things Press Release Podcast on Press Release Tips