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Ever sent an email blast to your entire list and wondered who actually reads it? If you're trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/kit-email-marketing-update-2026JOIN KIT: Get started with Kit here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used.
Seriously in Business: Brand + Design, Marketing and Business
Free Canva Masterclass: Design Tools to $100k
Are you creating content every single day and still feeling invisible? The problem isn't how much you're posting, it's your diversification strategy. In this episode of The Visibility Impact Show, visibility strategist Crissy Conner breaks down the exact marketing ecosystem you need to be visible across social media, search, and AI in 2026.Crissy introduces the four pillars of a strong visibility strategy:A long-term marketing strategy (YouTube, podcasting, or blogging)A short-term social media strategyA keyword and search strategy so the right people can find youA leverage strategy that builds credibility over timeFind out how to work with Crissy at https://thevisibleceo.com/workwithcrissyOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
Are you creating content every single day and still feeling invisible? The problem isn't how much you're posting, it's your diversification strategy. In this episode of The Visibility Impact Show, visibility strategist Crissy Conner breaks down the exact marketing ecosystem you need to be visible across social media, search, and AI in 2026.Crissy introduces the four pillars of a strong visibility strategy:A long-term marketing strategy (YouTube, podcasting, or blogging)A short-term social media strategyA keyword and search strategy so the right people can find youA leverage strategy that builds credibility over timeFind out how to work with Crissy at https://thevisibleceo.com/workwithcrissyOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
Peter walks through the full production system behind the Learn Cardano YouTube channel, showing how a crypto video moves from idea to finished upload. The episode covers topic research, fact-checking, thumbnails, titles, the first 30-second hook, recording in OBS, editing in Adobe Premiere, audio cleanup, YouTube metadata, podcast distribution, WordPress blog posts, social promotion and short-form repurposing.This is a practical behind-the-scenes guide for anyone thinking about starting a niche crypto or blockchain channel, or for creators who want to turn one video into a full content pipeline across YouTube, podcasts, blogs and social platforms.Key Takeaways:- High-velocity crypto stories need multiple signals before they are worth turning into a video.- Fact-checking matters, especially when projects announce partnerships or technical claims.- The thumbnail, title and first 30 seconds need to work together to earn the click and keep the viewer watching.- OBS, a decent microphone and a repeatable recording setup can be enough to produce consistent videos.- Post-production includes audio cleanup, timeline edits, retention-focused visuals and platform-specific metadata.- A single video can become a podcast episode, WordPress article, transcript, newsletter item, social posts and short-form clips.Website: https://link.learncardano.io/bQ68RcX/Twitter: https://link.learncardano.io/3a1QtvDisclaimer: This content is for educational purposes only. Nothing constitutes financial advice.DISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.
Seriously in Business: Brand + Design, Marketing and Business
Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now. This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere. I cover: Why repurposing amplifies your brand (for better or worse) The 6 visual brand building blocks every business needs, starting with your logo suite How to know if your colour palette, font system, and templates are actually working The 4 tests to audit your brand honestly What to do next depending on where your gaps are Timestamps: Intro 0:00 Logo Suit 3:21 Colours 5:57 Font Systems 7:50 Photos 10:54 Templated 12:07 Style guide 14:14 PSA 20:30 Watch on YouTube: https://youtu.be/6Xky4Qqw0hs Read on the Blog: https://whitedeer.com.au/ep265/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
In this episode, Kandace Hudspeth shares insights on coaching, marketing strategies, and the impact of AI on the fitness industry. We explore how coaches can leverage content, build authentic brands, and adapt to technological shifts to grow their influence and business. Key Topics Content strategy and mastery practice AI integration in coaching and marketing Niche definition and audience targeting Takeaways Focus on depth over volume in content to build trust. Leverage AI tools like Claude and RxBot for efficiency and insights. Define your niche around your unique perspective and experience. Guest Name Kandace Hudspeth Topics Mastering Content Strategy for Coaches: The 3 Pillars of Impact How AI Will Transform Coaching and Marketing in 2024 Sound Bites "Keep it simple and effective.""Get clear on who you serve and what you want to say." "Build trust through content minutes, not just views." Chapters 00:00 CrossFit's New Leadership and Community Impact 02:39 Reflections on the CrossFit Games and Coaching Dynamics 05:19 Challenges in Competition Programming and Judging 08:00 The Future of Fitness Competitions and Athlete Opportunities 10:31 Marketing Strategies for Coaches in a Mature Market 13:13 Building a Unique Coaching Voice and Content Strategy 15:49 The Importance of Depth Over Volume in Content Creation 18:32 Navigating Niche and Audience Engagement 21:11 The Shift from Social Media to Interest Media 24:08 Creating Authentic Content and Building Trust 28:29 Navigating the Chaos of Online Marketing 30:42 The Importance of Content Repurposing 33:26 Finding Your Niche as a Coach 35:20 The Role of Aesthetics in Content Creation 38:35 Leveraging AI in Coaching 43:43 Embracing Change in the Coaching Landscape
This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics include: earnings & GDP, lessons for Your Younger Self, and Is SpaceX the Biggest Short, and more.Refer to chapter marks below for a complete list of topics covered and to jump to a specific section. Get mentored by Chris: Book a Zoom call to discuss joining my Business Academy, Finance Bootcamp (to get a job in finance) or MBA Degree Programs or for investing/business/personal development coaching: https://haroun.short.gy/1on1CallYTWDownload my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramChapter Marks: 0:25 Start / Welcome / Intro 2:38 Earnings & GDP 5:28 Big Tech Earnings (Amazon, Microsoft, Meta) 7:47 Macro: Russia, Markets, Bubble Talk 10:25 Gold & Bill Ackman 12:38 Life Advice: What to Learn Young 19:08 Valuation (DCF Alternatives) 23:48 Career Anxiety & Purpose 36:52 Buy, Borrow, Die 38:25 Real Estate Investing 39:51 RSI Explained 41:07 Sales Skills 45:11 Fundraising from HNWIs 47:31 Interview: Zoom Setup (Adrian Roup) 50:25 Free Zoom Setup Evaluation 1:29:52 Content Repurposing 1:31:45 Future: OpenAI IPO & SpaceX Short Thesis 1:34:34 Society & Politics 1:35:19 Careers (Equity Analyst, Research) 1:38:21 Degrees: Cyber vs CS 1:39:13 Geopolitics & Oil 1:40:14 VIX Outlook 1:42:05 Hedge Fund Careers 1:43:10 AI vs Wall Street 1:44:39 Insider Trading Debate 1:45:37 Billionaires Discussion 1:49:15 AI & Job Disruption Connect with me: Schedule a 1:1 call with Chris: https://haroun.short.gy/1on1CallYTWYouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures TikTok: @chrisharoun
Send us Fan MailThis episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid.Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically.What You'll Learn in This Episode:03:38 Strategy 1: Strategic commenting — why thoughtful comments on other people's posts can grow your following without posting more07:18 Strategy 2: Inviting your existing warm audience — the most overlooked growth move that costs nothing09:45 Strategy 3: Repurposing your own content — why your best posts deserve more than one chance10:40 How to use the Edits app analytics to find your top-performing reels and bring them back11:08 Why most content is only 1-5% off — and what that means for your strategy12:04 Your homework: one simple action to take this weekLINKS MENTIONED- Free Monetize Your IG Guide: elizabethmarberry.com/freebies- Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot- Follow Elizabeth on Instagram: @elizabethmarberry — DM me the word LEADS for my free DM Automation Guide + 1 month of ManyChat free- Edits App by Instagram: available on the App StoreNEXT EPISODEIn Part 2, I'm breaking down why your content isn't reaching the right people even if you're posting consistently. I'll show you exactly how to position your content so your ideal clients actually share, send, and repost it. Make sure you're subscribed so you don't miss it!WORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Seriously in Business: Brand + Design, Marketing and Business
Join the Hero Design System Masterclass: https://whitedeer.com.au/hero Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky. There's something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves. If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you. We cover: Why your audience makes a split-second decision based on design before reading a single word you've written How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects The hidden time drain Why the answer isn't hiring a designer Timestamps: Intro 0:00 Effects of deprioritising design 2:37 Tip 1 4:38 Tip 2 6:38 Tip 3 8:12 Track your time 9:32 Building blocks 14:09 PSA 15:18 Watch on YouTube: https://youtu.be/z0tozn6qBVs Read on the Blog: https://whitedeer.com.au/ep263/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of.(I also included 3 answers for 'how to download instagram posts without the watermark')Inside this episode, you'll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently.This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it How to transform one post into multiple formats (Reels, carousels, talking videos) How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts How to analyze what worked—and turn it into even more winning content You'll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results.If you're tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward.
Discover how small businesses use content repurposing to scale fast, cut costs, and dominate their markets. Learn the stats, strategies, and real results behind this reach-boosting approach in 2026. For more, visit https://ampifire.com/blog/content-repurposing-strategy-steps-examples/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/
Seriously in Business: Brand + Design, Marketing and Business
https://whitedeer.com.au/multiplyGrab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them. Which meant hundreds of hours of valuable content were basically sitting there… unseen. Today I'm pulling back the curtain on what actually changed everything for me. Because spoiler: the problem wasn't what I thought it was… and it's probably not what you think either. If content creation feels overwhelming, messy, or inconsistent, this is going to shift everything for you. I cover: Why content isn't actually hard (and what the real problem is) The hidden bottleneck slowing down your business Why your visuals might be costing you clients The system I built to repurpose content without overwhelm The exact results I saw after implementing it (they're BIG) Timestamps Intro 0:00 Making content 2:25 Why does making content feel hard 4:16 Stat breaking 6:30 Insight 8:00 PSA 13:52 Wrapping up 14:39 Watch on YouTube: https://youtu.be/6oS1VXczzuE Read on the Blog: https://whitedeer.com.au/ep259/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
There's no shortage of conversations about AI right now.Everywhere you look, there's a new tool promising to save you time, streamline your content, and simplify your marketing.But when I talk to business owners and entrepreneurs, I hear something very different.They're using AI… but they're not necessarily feeling more efficient.In this episode of Rocky Mountain Marketing, I'm taking a step back from the hype to talk about what's actually happening when AI meets real-world marketing.Because the issue isn't whether AI works.The issue is how it's being used.Too often, AI is introduced into a workflow without a clear strategy behind it. And when that happens, instead of saving time, it creates more decisions, more revisions, and more complexity.In this episode, I walk through where AI truly adds value in your marketing, where it tends to fall short, and how to think about using it in a way that actually supports your business goals.Because at the end of the day, tools don't drive results.Strategy does.Key TakeawaysAI adoption is increasing faster than measurable efficiencyTools without strategy create more complexityAI is strongest in support roles—not leadership rolesContent still requires human perspective and directionStrategic clarity determines whether AI saves timeTimestamp:[00:00:00] – Is AI Actually Saving You Time in Your Business?[00:00:45] – The Reality Behind AI Marketing Tools Today[00:01:30] – Why AI Without a Strategy Slows You Down[00:02:10] – The Overwhelm of Too Many AI Tools[00:03:00] – Why AI Content Still Needs Your Voice[00:03:40] – What AI Does Well for Small Businesses[00:04:20] – How to Use AI for Content Repurposing[00:05:00] – The Biggest Mistake Business Owners Make with AI[00:05:50] – Why Strategy Matters More Than Tools[00:06:30] – Using AI to Scale Your Marketing Faster[00:07:10] – Focus on Strategy, Not Just More ContentIf you've been feeling like AI is adding more noise than clarity to your marketing… this is your sign to pause and reset.Take a step back and ask yourself: What is my strategy actually trying to achieve? Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.
Seriously in Business: Brand + Design, Marketing and Business
Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose If you've ever felt like you're putting SO much effort into your content… and barely seeing results, this video is going to hit home. Because it's not that your content isn't good enough. It's that you're not fully USING it. I'm sharing the exact shift I made about 50 episodes ago with my podcast that completely changed how I approach content... and how I turned one podcast into 20+ pieces of strategic content without adding more to my workload. What we cover: Why not repurposing your content is capping your reach The “hero content” strategy that simplifies everything How to turn ONE idea into a week (or more) of content The real reason social media feels hard (and how to fix it) My Canva-based system that makes repurposing EASY Timestamps Intro 0:00 Creating for social media 1:40 Hero content 5:30 Design issues 7:40 Freebie 9:10 Walkthrough 9:45 Summary 12:30 Watch on YouTube: https://youtu.be/-7y5sQNe5NQ Read on the Blog: https://whitedeer.com.au/ep258/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Send a textIf marketing feels like you're rebuilding from scratch every single week, this episode is for you. I'm walking you through the exact 3-step marketing workflow I use with every client — and it works whether you're a photographer, coach, designer, or any other service provider.We're talking about why “what should I post” is the question that's draining your energy, how to build your entire week around one core piece of content, and why the goal is actually to make your marketing feel boring. Because boring is sustainable, and sustainable is what books clients.Support the show
Send a textIn this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I'd absolutely do differently, and how you can use content you already have to create a book that works for you long after it's published We cover:How a Book Becomes a Silent Sales ToolWhy my book landed speaking gigs without cold pitchingHow a physical book creates instant credibility—even if it's not readThe psychology behind why authors are trusted faster than “experts” without booksUsing AI to Write Faster (Without Losing Your Voice)How I used AI to assist—not replace—the writing processRepurposing podcasts, workshops, emails, and trainings into book contentWhy AI helped me write the book in weeks instead of monthsThe Real Value of a Short, Imperfect BookWhy your book doesn't need to be long—or a bestseller—to be effectiveHow a short book can outperform blogs, white papers, and lead magnetsWhy perfectionism is often the biggest thing standing in the wayWhat I'd Do Differently Next TimeWhy I'd take more time (and hire an editor)What I learned about publishing, design, and launch strategyHow I'd approach a second edition with clearer goalsKey Takeaways for Business Owners & ExpertsWhy credibility compounds when your content is tangibleHow books differentiate you in crowded speaking and consulting marketsThe importance of creating marketing assets that keep working long-termIf you've ever thought, “I could never write a book” or “It wouldn't be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.Ready to rethink how your content could work harder for you? Tune in and start looking at what you've already created through a whole new lens. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you've ever thought:“If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don't want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We're following up with one of our most downloaded guest episodes ever and we're going deeper.Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she's refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.In This Episode, We Talk About:What's changed (and what hasn't) in Holly's 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she's doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it's more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media)Resources & Links Mentioned:Listen to Holly's first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshop➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.In This Episode, We Cover:The social media optional strategy that continues to fuel Holly's revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If:You feel pressure to constantly post on social mediaYou're showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesResources & Links Mentioned:Join Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshopRelated episodes:The Smart Way to Build Trust Through Email Marketing https://www.megankachigan.com/smart-way-build-trust-email-marketingHow to Use ManyChat to Grow Your Email List https://www.megankachigan.com/grow-your-email-list-manychat3 Tips To Create Content Consistently Without Burnout https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from. Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
If you're creating a dozen LinkedIn clips, X posts, blog articles, and email newsletters from every podcast episode because you can, this episode will change how you think about repurposing forever. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B teams get content atomisation completely wrong and what to do instead. Jason's core point is clear: just because you can create 50 things from one piece of content doesn't mean you should. The real problem isn't lack of effort, it's creating a little bit of everything instead of focusing on the few assets that actually move prospects through the buyer journey. Most teams are building redundancy, not results. The appeal of content repurposing is obvious. You record one 60-minute podcast episode and suddenly you can create clips for LinkedIn, X, Instagram, blog posts, newsletters, listicles for SEO, and ads. At the end, you've got 50 things from one episode. Sounds amazing, right? But that mindset creates massive redundancy because you're not asking the critical question: should you actually create all of this? Can you create clips for X? Sure. But are your customers actually on X? Only three people subscribe to your newsletter, so why spend the time turning this into an email? What B2B Better does instead is map the content they create from one flagship piece against the buyer journey, specifically the stages of buyer awareness: unaware, problem aware, solution aware, and product aware. When you map these stages on a grid, you can identify how to plug each gap using different distribution channels. Take the unaware stage. There's a subset of your target audience that's unaware a massive problem is facing them. How do you reach them? B2B Better typically suggests running ads on platforms like LinkedIn or Google using content from your podcast that educates them about the problem. But you can't just hope that content naturally comes out of your recording. You need to script for it ahead of time. If you're running a guest-based podcast, ask questions that evoke answers and perspectives that educate unaware customers about the problem they're facing. Now flip to the product aware stage. These are people who know about the problem and solutions available, but don't have enough trust in your product to pull the trigger. For this stage, interview your existing customers and have them talk about their experiences using your product or service. Then turn that content into something your sales team can use to hit leads who have already demonstrated interest in your business. This is the tipping point that moves them from uncertainty to actually picking up the phone. This exercise of mapping different content types to different stages of buyer awareness is incredibly useful in evaluating not what content you could create, but what content you should create that's actually going to move people from podcast to pipeline. If this is an exercise you're interested in learning more about and you'd like B2B Better to run it with you, drop them an email or message using the details in the show notes. Chapter Markers 00:00 - Why B2B businesses get repurposing wrong 01:00 - Creating the wrong things instead of what matters 02:00 - Just because you can doesn't mean you should 03:00 - Mapping content to buyer awareness stages 04:00 - Targeting the unaware stage with strategic ads 05:00 - Building trust with product aware prospects 06:00 - Moving people from podcast to pipeline Useful Links Connect with Jason Bradwell on LinkedIn Learn about Stages of Awareness framework Explore Content Atomization strategies for B2B Explore B2B Better website and the Pipe Dream podcast
Send us a textIn this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.We cover:Why Imperfection Builds TrustHow over-editing hurts connectionWhy pauses, breaths, and authenticity matterThe danger of sounding “too polished”Podcasting for Business (Not Just Downloads)Why podcasts should support your core businessHow podcasting turns listeners into leadsWhy sponsorships aren't the best fit for most service businessesThe C.R.A.F.T. FrameworkContent: Speak directly to your ideal client's real concernsRepurpose: Turn episodes into video clips, emails, blogs, and postsAsk: One clear call to action—every timeFeature: Guests who serve your audience and business goalsTrack: Measure leads, referrals, speaking gigs, and opportunitiesPractical Podcasting AdviceStart monthly if weekly feels overwhelmingUse tools like Riverside or Descript to simplify productionChoose a podcast name people actually search forIf you're using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.Connect with Virginia Elder:Website: https://podcastabundance.com/LinkedIn: https://www.linkedin.com/in/virginiaelder/Facebook: https://www.facebook.com/podcastabundance Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Does PR have Stockholm syndrome? We're held captive by every disruption that promises to kill us—internet, social media, now AI—and what do we do? Fall in love with each threat, scramble to prove relevance, then wait for the next existential crisis. In this episode, Dan Nestle sits down with Barrie Cohen, founder of Barrie Cohen Public Relations. The real evolution isn't technical—it's structural. While holding companies lay off hundreds, boutique firms are landing top-tier placements and major contracts. The question: do you need 50 people to do what one strategist with AI and the right relationships can accomplish? Barrie walked away from Philadelphia agency life and built an operation that secured placements big firms couldn't—not by throwing bodies at accounts, but by doing what large agencies forgot: caring deeply and telling clients the truth. Listen in and hear about... Why the traditional agency billing model creates misaligned incentives How podcast pitching is outperforming traditional media relations The tangible ROI clients are seeing from targeted podcast appearances What AI-driven pitching services get wrong about human judgment Building a boutique practice on transparency and flexibility Why the fight is real when you actually know your clients Notable Quotes from Barrie Cohen "PR needs to be accessible to everybody. Telling your story is critical no matter the size of your business." [00:22:51 – 00:22:57] "I could write, and I'm a great communicator, and I know how to talk to people, and I'm honest and transparent. Everything else, like you said, I'll figure it out." [00:15:00 – 00:15:08] "I am not worried it's going to take my job. No one can do what I—like, AI cannot be at the level with my clients that I am, but can they write me an outline for a three-page article and then I can do the bulk of—yes." [00:49:27 – 00:49:41] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Barrie Cohen Barrie Cohen Public Relations | Website Barrie Cohen | LinkedIn Timestamps 0:00:00 Introduction: PR Industry Disruption, Agency Evolution, and Guest Intro0:06:31 Denver Airport Metaphor—Is PR Built for Purpose?0:12:35 Barrie Cohen's Journey: Breaking Away from Agency Traditions0:18:02 Scaling a Boutique PR Business: Growth, Team, and Challenges0:22:18 Rethinking the Traditional Agency Model and Flexible Client Engagements0:28:17 Deep Client Relationships and the Value of Deliverables Over Hourly Billing0:34:36 The Shift to Podcasts: Earning Attention in Modern Media Relations0:41:33 Podcast Pitching: Personalized Approaches vs. AI Automation0:48:12 AI Tools, Content Repurposing, and the Human Advantage in PR0:54:09 PR: The Long Game—Managing Expectations in a Fast-Paced Tech World1:00:57 Why Human Connections and Relationships Remain Essential in Communications1:07:19 Looking Forward: Staying Current, Embracing Podcasts, and the Future of PR (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The Wealthy Coach Podcast, Kendra sits down with Jana Osofsky, a long-form content strategist, to break down a smarter, more sustainable way for health and wellness coaches and practitioners to market their businesses without burning out.Jana explains why weekly blogging and scattered content strategies often fail busy practitioners, and how building a capsule blog library of high-converting, long-form content can become the foundation for all of your marketing. From social posts and emails to podcasting, presentations, and referrals, this approach prioritizes depth, clarity, and repetition over constant creation.If you're a health coach, practitioner, or service provider who feels stretched thin and tired of trying to “keep up” with content, this conversation will help you rethink how you create, repurpose, and leverage your messaging so it actually drives clients. In this episode you'll learn:In this episode, Kendra interviews Jana Osofsky, a long-form content strategist who helps health and wellness practitioners attract clients using a blog-first marketing approach.You'll learn:Why most practitioners don't have time to be “full-time marketers” and why that's okayWhat a capsule blog library is and how it supports consistent, cohesive messagingWhy repetition builds trust (and why your audience won't get bored of hearing the same ideas)How to repurpose one long-form blog across social media, email, podcasts, presentations, and moreThe difference between writing content to educate vs. writing content that prepares someone to buyHow blogging supports referrals, authority, and long-term visibility without relying on trendsWhy being a business owner with a blog is very different from being a blogger Jana OsofskyJana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches, practitioners and service providers.She's the creator of High-leverage Content, the system for turning your thought leadership ideas into a capsule library of evergreen blog posts that convert fast and often — and gets you off the content treadmill. Jana's current mission is to help her students lean into prioritizing evergreen content, spend less time feeding the insatiable social media monster, and make more sales. She teaches conversion blog writing and Pinterest marketing as the the two primary strategies to help people achieve this.Website: https://janaomedia.com/Follow Jana on Threads: @janaomediaFREE TRAINING: Sign Clients with a High-Converting Capsule Blog Resources mentioned:Apply for HCA & get your free biz audit: https://go.kendraperry.net-apply-hca Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Could content repurposing actually outperform your PPC campaigns? Discover why SMB marketers are ditching expensive ads for a strategy that builds lasting authority, drives organic traffic, and delivers massive growth on a budget. For more, visit https://www.ampcast.ai/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/
Discover how AI is transforming content repurposing in 2026 and why small businesses can't afford to ignore it. Learn practical strategies to maximize ROI, extend content reach, and avoid common pitfalls—all while keeping your team empowered.For more, visit https://www.ampcast.ai/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/
Send us a textPinterest can be a powerful traffic source for YouTube—especially if you don't want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions. Perfect for service providers who want consistent growth without burnout.Shownotes: https://jenvazquez.com/how-to-get-more-youtube-traffic-using-pinterest/
She's Making an Impact | Online Marketing | Pinterest Marketing | Entrepreneur Tips
In today's episode, I'm breaking down how to repurpose your content so you're not spending your entire life glued to your phone trying to post everywhere. After teaching thousands of entrepreneurs how to simplify content creation, I wanted to bring you a super practical look at how I take one single piece of pillar content—this podcast—and turn it into videos, posts, emails, blogs, and more. If you want to work smarter, stay consistent, and actually build a presence without burning out, this episode will give you the exact framework you can swipe and start using today. __________________________________________________________ Ready for more? Here are 3 ways we can help you: 1)
In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler break down the biggest shifts shaping tech, entertainment, and personal branding. They explore emerging trends, from real-world experiences like Beastland, to the growing influence of spatial computing, and why authentic human content is becoming a premium as AI saturation rises. In the second half, Cathy sits down with David Cash, Founder and CSO of Cash Labs, Founder and Executive Producer of Catalyst Content Haus and Head of Marketing and acting CMO of DeLorean Labs, to discuss building a future-proof personal brand, repurposing content at scale, and why founders must take ownership of their digital presence now. Together, they reveal practical strategies for standing out and earning trust in an AI-driven media landscape.Come for the tech and stay for the magic!David Cash Bio:David Cash is the Founder of Cash Labs and Catalyst, recognized as a leading force in bringing Web3 and emerging technologies to market. After a 12-year acting career and seven years running a production company, working on campaigns for brands like Brisk, Gaviscon, and Netflix, David became an early leader in Web3, authoring the first Master's thesis on NFTs and producing Metaverse Fashion Week. Through Cash Labs, his work has driven billions of impressions and major revenue for global brands. His newest venture, Catalyst, helps executives create high-impact, future-ready content.David Cash on LinkedInKey Discussion Topics: 00:00 Intro: Tech Magic Returns from the Middle East00:03 Beastland: MrBeast's Pop-Up Amusement Park Phenomenon in Riyadh00:08 Apple Vision Pro & Real Madrid: The Future of Immersive Sports Content00:12 Tim Cook's Potential Departure and Apple's Need for Disruption00:16 Meta Quest 3S at Costco for $200: The VR Hardware Game Heats Up00:20 Meet David Cash: From Child Actor to Web3 Pioneer and Content Strategist00:24 Why Business Leaders Must Own Their Content Strategy Now00:27 Catalyst: Productizing Executive Content Creation Into a Luxury Service00:30 How to Build a Personal Brand Session in One Day00:33 The Dead Internet Theory: Why Authentic Voices Are Your Competitive Moat00:36 Syndication Strategy: Turn One Piece of Content Into 1,000 Assets00:37 Legacy Media Still Matters: Why Adweek and Vogue Amplify Personal Brands00:40 The Evolution of Entertainment: From Broadway to Authentic Vlogging00:43 Human-Crafted Content as Luxury: The OnlyFans to OnlyWalks Future00:44 The Metaverse Isn't Web3: Redefining Virtual Spaces and Digital Identity00:48 How Your Content Choices Today Shape Your XR Future Tomorrow00:52 AI as a Tool: When to Use Generative Tech and When to Create Authentically00:53 The "Human Authored" Label: Why AI Slop Is Making Credibility Scarce00:57 Silicon Valley's Billion-Dollar Paradox: Oracle, SoftBank, and Unsustainable Bets01:00 Hardware Matters: Why Lam Research Is the Invisible Infrastructure Winner01:03 Key Takeaways: Personal Branding, Content Strategy, and the Human Edge Hosted on Acast. See acast.com/privacy for more information.
I'm sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you've ghosted your list for a month or you're just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it.We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren't sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make.
Send us a text If marketing your business feels like a full-time job, you'll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background.Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketing—no burnout, no daily posting.
In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical advice on AI tools, personalization, and productivity. This is a must-listen for marketers, SaaS founders, and anyone looking to future-proof their growth strategies in an AI-driven world. Key Takeaways and Insights: 1. What's working now?” in B2B and SaaS marketing - Personal brand content from team members on social media. - Micro-influencers and content creators paid on performance for lead-generating videos. 2. Create “ridiculously valuable” and original content - insightful data or perspectives that AI can't replicate. - AI makes distribution and repurposing easier, but not idea generation or storytelling. - Personalization tools like Loom or LinkedIn voice messages still work well, but are hard to scale. 3. Content Repurposing & Platform Strategy - Repurposing content—doing it well beyond basic automation tools. - LinkedIn → best for B2B buyers and thought leadership. - Twitter/X → still relevant for technical audiences and startup visibility. - Instagram → underutilized channel with potential. - YouTube → huge upside for discoverability + long-form value, but tough to execute well. 4. SEO in Decline? - AI has definitely reduced Google traffic—marketers must embrace multi-channel discovery. - YouTube, Instagram, Reddit, and social as the new search engines. 5. Bonus Frameworks: - “Ross's Hierarchy of Needs”: Revenue > Traffic > Channels. - “Distribution Framework”: Audience Attention vs Competitive Saturation = Channel Opportunity. Underhyped vs Overhyped AI Trends - Underhyped: Reddit - Massive influence in buyer decisions. - Google indexing Reddit heavily due to user trust. - Overhyped: Quora - Once valuable, now polluted and ineffective. Resources & Tools:
Send us a textIf you're a service provider and you've been posting on Instagram nonstop but your leads aren't showing up, it's time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.In this episode, I'm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/If you've been craving consistent visibility without the burnout, this is your sign. The Quiet Growth Accelerator helps you create a sustainable SEO + Pinterest system that works while you rest. Join before November 1st!The Quiet Growth Accelerator (SEO, AI, Pinterest) closes Nov 1st
Pinterest isn't just for recipes and travel inspo. Here's how to use it for real business growth:What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?That's exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you've already created, and the surprisingly simple way to start leveraging it today.If you've written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.In this episode, we cover:The biggest Pinterest myth most business owners still believeA surprising example of keyword research that might change your SEO strategyThe #1 goal Kate recommends for most service providers on PinterestHow to actually track success on the platform (without obsessing over views)Kate's answer to “How often should I pin?”The difference between Pinterest keywords vs. Google SEOA personal traffic comparison that might change how you use InstagramYour Next Step: If you're already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.Connect with our Guest:Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In today's episode of Legal Marketing Minutes, I will show you one very easy way to repurpose and post content you have already created. I will also share recent conversations and comments I had this past week about artificial intelligence when it comes to lawyers, law firms, and the state of AI within the profession. If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at nancy@myrlandmarketing.com. Also, my website, where you can find all of my contact information, and my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com/podcasts/legalmarketingminutes.com Thanks for spending a few of your Legal Marketing Minutes with me!
What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what's holding them back?In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.Find out about:The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussionsWhy planning repurposing upfront delivers better results and avoids it becoming an afterthoughtThe dangers of “checkbox repurposing” – and how to focus on quality and substance over volumeHow leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated contentThe future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than everImportant links & mentions:Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Points of Interest00:00–01:02 – Introduction: Marcel welcomes Stephen, a veteran agency operator, author, and CEO of Predictive ROI focused on helping agencies sell more by adding value.01:02–03:09 – Who Predictive ROI Serves: Stephen explains their exclusive focus on agencies and their expertise in business development through authority positioning and structured nurture.03:09–05:18 – Systems Mindset Origin Story: From Air Force missile silos to agency life, Stephen shares how life-or-death procedures taught him the power of process in selling.06:21–07:30 – Why Go-to-Market Matters Now: With AI as a new disruption, positioning and trust creation become mission-critical as channels get noisier.07:30–11:30 – Trust Starts Below Zero: Referencing market skepticism, Stephen argues prospects begin in “distrust,” so sellers must over-prove capability through repeated value.11:30–15:43 – Expertise vs. Empty Positioning: Marcel critiques “lipstick positioning” and argues public demonstrations of expertise are required to restore credibility.17:06–20:30 – Power of Long-Form Content: Both highlight unscripted, long-form conversations as a stress test that builds trust better than polished sound bites.20:49–23:55 – Step 1: Choose a Narrow Who: The framework begins by declaring a niche, rejecting generic messaging, and embracing focus as the path to demand.23:55–28:27 – Step 2: Name the Methodology: Codify problems, pillars, and levers; document common mistakes and strategic moves so teaching and delivery match.30:18–33:51 – Trust Architecture: Help Me Understand: First sales meeting is a five-question diagnostic about the prospect's priorities, obstacles, and market—no pitching.34:08–39:53 – Align & Prescribe → Meet & Greet: Use a self-scoring “Focus Finder,” then have strategists teach the system, add proof and ROI, and gain conceptual agreement.40:24–48:00 – Content Blueprint & Consistency: Turn the methodology into pillars (Grow, Nurture, Sell), create cornerstone content, repurpose across channels, and show up weekly.Show NotesEdelman Trust Barometer reportPredictiveroi.com/resourcesStephen's LinkedInLove this Episode?Leave us a review here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Tired of creating content from scratch, overwhelmed by marketing, or unsure how to delegate without losing your voice? If you've tried AI tools but felt like the content sounded "off," this is for you.Today, we're pulling back the curtain on how we took my client Allison Jordan's top-1% global podcast, her story, and her heart for what she does, and turned it into a content system that actually converts—without needing a copywriter on retainer.In this episode, we cover:Why AI content often flops (and what to do instead)How we freed her from content burnout with a customGPT, brand voice guide, and repeatable SOPHow this increased her podcast downloads, which is the number one driver of her business.What happened when she stress-tested our system by taking a three-week vacation.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/ai-copywriting-case-study-vacationCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine. Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can now scale faster with AI-driven insights ● The future of marketing is orchestration, not just automation TIMESTAMPS (00:00) Introduction to AI Agents in Marketing (00:49) SEO Optimizer and CRO Scientist (04:31) Email, Ads, and Webinar Automations (07:50) PR, Partnerships, and Content Repurposing (12:07) Analytics and Persona Refinement How to Connect: IG: / ericosiu X: / ericosiu
What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested. In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before. I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools. You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content. This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated.You in? Great! Let's start talking copy.__________________________________________EPISODE 162.Read the show notes and view the full transcript here: Coming Soon______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!
If you've ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.I'm joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.We talk about what makes LinkedIn so powerful right now, why it's different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.What You'll Learn in This Episode:Why only 3% of LinkedIn users post content—and why that's your opportunityHow Caroline grew 7,000 followers in 1 year with zero ad spendThe 3 pillars of LinkedIn marketing (it can be so simple!)What kinds of content perform best on LinkedIn right nowThe biggest mistakes to avoidThe best repurposing strategy (literally genius)➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-penningtonFREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
Want to be seen as the go‑to expert in your space? Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage. Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/
How do you turn Instagram engagement into subscribers who actually want to hear from you?ManyChat is more powerful than most creators are using it for. If you're only using ManyChat's “comment X to get Y” automation, then you're part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:ONE. Automation should be used in a way to make space for real connection. TWO. Your email list is still your most valuable marketing asset—and you're underutilizing the best tools to grow your email list.So let's talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.What you'll hear in this episode:The #1 mistake creators make when using Instagram automation (and why it's hurting your list growth).What ManyChat's CEO revealed about why most DMs never get answered — and how to fix it.My three biggest takeaways from the Instagram Summit that will help you grow your email list.Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.If you've been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.
Send us a textThis is a replay of the #1 episode of 2025 thus far, as I made a mistake and only recorded 4 episodes for September and there are 5 Mondays. In this episode of The Christian Business Advantage Podcast, host Alyssa Avant continues the March series on content repurposing. She breaks down a step-by-step framework to maximize your content, ensuring it works for you long-term. Learn how to identify evergreen content, create a content bank, and implement the 3-to-1 rule (or even 5-to-1!) to repurpose your content efficiently across multiple platforms. Whether you're a Christian author, speaker, coach, or virtual assistant, this strategy will help you streamline your content creation and marketing efforts. Tune in to discover practical tips to save time while expanding your reach!
Rise Above the Online Noise with David Sanchez If you've ever wondered why your marketing isn't generating the right kind of attention—or any attention at all—this episode is for you. Today, I'm talking with David Sanchez, Founder & CEO of Digitalis Medical. David is a registered ER nurse turned digital marketer who blends clinical insight with powerful strategy to help healthcare brands grow authentically online. With 10+ years helping healthcare and wellness professionals cut through digital noise, David knows exactly what works—and what doesn't—when it comes to reaching your ideal audience. We talk about why visibility alone isn't enough, how to create content that connects, and the power of authentic, trust-building video. David also breaks down the key elements of a strategic omnichannel presence—and how one idea can become 50+ marketing assets when repurposed properly. If you're overwhelmed by SEO, social media, or paid ads, this is your roadmap for a more intentional approach. Key Takeaways Why “getting visible” is not the same as being strategic How to define your Unique Selling Proposition (USP) so you stand out The truth about SEO: when it's worth it and when to skip it David's Content Ocean Method: turn 1 idea into 50+ marketing assets Where to start if you've never done paid ads How to test messaging using simple, low-budget Facebook ads Why raw video testimonials outperform highly polished content The best placement for testimonial videos on your website How to simplify your content strategy and reach the right people Connect with David Sanchez Website: https://digitalismedical.com LinkedIn: linkedin.com/in/davidsanchezrn Complimentary Marketing Strategy Session: https://digitalismedical.com/contact
In this episode: AI tools have revolutionized content creation workflows, but many bloggers still struggle with how to implement them effectively without losing their authentic voice. Aleka, creator of Learn with Aleka, shares her five-stage framework for using AI tools like ChatGPT and Claude to streamline everything from keyword research to content repurposing. She explains how AI has helped her break free from the monotonous blog post structures that were making all food content sound the same, while cutting her writing time in half. You'll discover specific prompts for generating SEO-optimized outlines, uncovering content gaps your competitors are missing, and turning one blog post into multiple pieces of content across different channels. About Aleka: Aleka Shunk is an educator, course creator, and former middle school teacher who specializes in helping bloggers master keyword research to increase traffic and revenue. She is the founder of 'Learn With Aleka', Formally 'Keywords With Aleka', which is a suite of SEO-focused courses that provide clear, actionable strategies for ranking higher on Google, tracking keywords and using AI to blog smarter. Drawing on over a decade of experience in education and content creation, Aleka has taught thousands of bloggers how to identify high-value keywords, optimize existing content, and create posts that consistently attract the right audience. When she's not teaching or creating content, Aleka enjoys cooking, entertaining, and spending time with her husband and two sons in Florida. Key points we discuss in this episode: The Pre-AI Content Creation Struggle A 5-Stage Framework for AI-Powered Content Creation The Real-World Impact: From 3 Hours to 90 Minutes Smart Prompting Strategies That Actually Work Starting Small: Where to Begin Beyond Content Creation: Other AI Applications The Voice Mode Game-Changer Maintaining Your Authentic Voice The Future of Content Creation Getting Started Today Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
Big news, friends—Black Friday doesn't have to feel overwhelming or chaotic! In this behind-the-scenes episode, I'm sharing how I'm simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.If you've ever felt like you're throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I'm preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified.Whether you're a family photographer or a small business owner, you'll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer.Here's what you'll learn in this episode:How to simplify your Black Friday plan without overwhelmWhy I chose ONE clear offer for Black Friday 2025 and how I'm preparing for itHow to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch contentThe importance of segmenting your audience ahead of time to warm them upWhy priming your audience 6–10 weeks out is essential for launch successHow this same approach can help both photographers and service-based business owners
If you're not building AI employees right now, you're already falling behind. In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I'll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I'll walk you through how to actually set this up and where the real opportunities lie. Timecodes⏰ (00:00) Introduction to AI Employees (02:15) The Future of Work with AI (05:30) Setting Up Your AI Command Center (08:45) Creating Sub-Agents with Claude Code (12:00) Leveraging AI for Content Repurposing (15:20) AI in Marketing and Recruitment (18:45) Real-World Success Stories (22:00) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu
In this episode, host Melanie Johnson sits down with marketing and sales veteran, best-selling author, and self-development enthusiast Peter Remington. With decades of experience leading multi-million dollar sales teams and collaborating with major brands, Peter shares his unique journey from car sales to corporate radio, and how powerful personal transformation and mindset shifts have shaped his career and mission. Get ready for inspiring insights into building your personal brand, the incredible impact of collaboration, and why mindset is crucial for entrepreneurial success. Peter also gives us a behind-the-scenes look at his latest project—a compilation book featuring the real-life stories of nearly 30 entrepreneurs, each sharing the wins, struggles, and moments that defined their business journey. Plus, discover how Peter repurposes content, leveraging books, apps, courses, and daily inspiration to reach and uplift thousands.
n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.If you've ever felt like content creation is a full-time job or you're managing too many platforms with too little ROI, this one's for you.Key Takeaways:Start with one core content piece (like a video or podcast) and build everything else around itUse AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule contentLet go of perfectionism—people want real, not perfectBusiness pages need “proof of life,” but don't require unique contentStructure before delegation: set up simple systems so a VA can step in and helpYour voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/