Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
Let's talk about 2025 goals.Can you believe it's already the end of April? I thought it was the perfect time to check in and share where I'm at with my goals for next year.I said it loud and clear: 2025 will be my best year yet.Here's what I've set my sights on:Celebrating NATA PR's 25th anniversaryWriting not one, but two booksLaunching brand-new services25 years of NATA PRMy plan was to celebrate in Miami with my whole team.But... with the current situation between the US and Canada, those plans are on hold.That said, I still managed to go on my first exploratory trip in February with two of my senior team members.Since then, things have gotten more complicated --- visa issues, trade talk tensions... One of my colleagues, who has a Ukrainian passport, got denied.So, the Miami celebration is postponed, but we're not giving up! We'll plan something here in Canada instead. Stay tuned.The two booksThe first book, about public relations, is moving forward --- I already have a plan and an introduction written.You might remember the title: No One Is Waiting for Your Press Release.The second book is a personal one --- it's about my mother.At almost 65, she made the bold decision to leave my father.I'm recording our conversations, letting her tell the story in her own words.I'm really curious to see where this project leads us.What's new at NATA PRI'm also revisiting my goals for the agency.But the most exciting news? I'm testing out a brand-new service offer.I've already found a company to try it out, and it feels so right.You know when you feel excited and energized --- like you're exactly where you need to be?That's the feeling. I'll tell you more about it soon.At NATA PR SCHOOLIn 2025, I'll be offering four free workshops!I'm already getting ready for the third edition of my press release workshop.Join me and create your own press release in under two hours a week --- with a bit of help from ChatGPT!The next session is happening on May 8 and 9, and it's going to be the best one yet.You'll find the link in the show notes.Why this podcast?To pause. Reflect.And remind you: even if your goals are still in progress, it's never too late to revisit or adjust them.For me, goals are signals --- they get my mind and soul into motion.I often complete things later than expected --- and that's perfectly fine.What matters most is to keep moving.Life isn't smooth sailing, and neither is the entrepreneurial journey.But if you keep taking action, asking questions, and making changes, that's when things start to click.So, here are a few questions you can ask yourself:What's been working since January?What hasn't?And what can you do today to keep your momentum going?One question I ask myself often is:What did I do today to move closer to my dreams?Recording this podcast is one of those things.If you feel like chatting about your own goals, I'd love to hear from you,Because alone, we move.But together, we grow.I also want to give a big thank-you to all my coaches---they've helped me get back on track whenever I felt stuck.Send me a message --- nata@natapr.com.I'm here for you.Talk to you soon,Nata May 8, 9 2025 at 11:00 am ET WORKSHOP -- Write An Irresistible Press Release ➤ https://bit.ly/3Gj7tIl6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37SIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty. And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do?Here are two essential reflexes to adopt: 1 – Stay visible 2 – Leverage local synergyStay visible (take a cue from those who dominate the media!) If the pandemic taught us one thing, it's that all those who stayed the course with their marketing and public relations—or even doubled down on their efforts and investments—saw their sales increase. It may seem counterintuitive—I get it. In hard times, the instinct is to cut. But cutting visibility means handing over the spotlight to your competitors.Are your competitors out there while you disappear? No, thank you. Remember: out of sight, out of mind.Bet on local Here's a little secret: some of our clients who position themselves as local brands are currently seeing sales increases of 10 to 20%. Why? Because more and more consumers want to support local businesses. And often, they don't even realize you're one of them!That's where a strong PR campaign becomes powerful. It helps you get seen, recognized… and chosen.Like you, I sometimes feel like pulling back and going quiet. But I know now is the time to do the opposite. Let's not give our clients—current or future—a chance to forget us.Need a little boost o get visible? Let's talk: nata@natapr.comNNata PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx376-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Welcome to a new episode of our series on THE PRESS RELEASE.Many believe that writing a good press release is complicated.However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.The press release remains the number one tool in public relations.It's the foundation they use to talk about you and your products.However, achieving simplicity requires expertise.A press release is not a literary work—it must be direct and capture attention.With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.However, you still need to assess whether the result is effective.If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.We also use AI, but with a critical eye: we review, refine, and improve every text.The key is choosing the right words—the ones that truly represent you and leave a lasting impression.Writing a press release is an excellent exercise in clarifying your message.We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.But I am convinced that those who will not be replaced are those who possess knowledge.Keep learning, and stay curious.To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.Public relations aren't going away; understanding them better will give you a competitive edge.I started my career as a marketing professional and developed a passion for public relations through experiences where I didn't always have the budget to hire an expert or an agency. Stay curious, check out our PR 101 training, and let me know what you think!Any questions? Contact me at nata@natapr.comNata PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx376-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelSIGN UP TO OUR LISTS ➤ www.natapr.com
Welcome to the first episode of our series on THE PRESS RELEASE.In this episode, we're tackling a crucial topic: "No one is waiting for your press release."Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control the message you want to convey to the public and the media.The "forgotten press release" syndrome is all too common.Why do so many press releases end up ignored in journalists' inboxes?Poor targeting often means the message doesn't reach the right people at the right time.Irrelevant information dilutes the impact of your story.And bad timing can cause your press release to be buried under a flood of other news.For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.We often reshape their entire perception of what an effective press release is.A press release is not the place to tell your company's whole story—it's about:Defining the newsFinding the simplest and most compelling headlineSelecting the most relevant information and cutting the unnecessary details For a press release to be useful to journalists, it must be clear, concise, and relevant.Make sure it answers the essential questions: who, what, where, when, why, and how.To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.A well-crafted press release is much more likely to be picked up and turned into an article. Remember: a press release is a tool that makes journalists' jobs easier if they choose to cover your story.Maybe “"No one is waiting for your press release," but it still, event today, an essential tool!Any questions? Contact me at nata@natapr.com. Nata 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelPR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.com
What if journalists and influencers finally started talking about you and your product in 2025?You see your competitors and companies you admire featured in the press, on TV, and by influencers every day. This is no coincidence!And it's much more accessible than you think.Imagine attracting media and customer attention without investing thousands of dollars in advertising or influencers.In our training starting on March 24, 2025, I'll show you how to use public relations to boost your visibility—without an advertising budget.Do you have an amazing product, but no one talks about it?Have you tried social media… with no real results?Do you think PR is only for big brands? Think again!With our "Get Featured for Free" program, you'll learn:How to capture the attention of journalists and influencers.How to tell your story in a compelling way.How to craft your first effective press release.Real results, a proven method, and most importantly, accessible to everyone!Don't let your business stay in the shadows.Sign up for our six-week program and learn how to reach out to journalists from day one. In this program, you'll learn in less than 2 hours per week:The essential elements of a press releaseThe perfect email pitchHow to use ChatGPTHow to build your media listHow to find influencersMultiple press release templates I'll guide you through each step as if you were a new employee at NATA PR, freshly trained.Every week, for six consecutive weeks, you'll have direct access to me to ask your questions.And I'm here to help you succeed! Questions? Contact me at nata@natapr.comI can't wait to see you in class!Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release.At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be:• Showcasing your business and products,• Getting media coverage,• Telling your story in a compelling way.An effective press release is simple, straightforward, and engaging. So why not write yours with us? Sign up for our FREE WORKSHOP!Dates: March 13 & 14, 2025Format: Two interactive one-hour sessions What you'll learn:• Our best tips for writing an irresistible press release,• How to grab the attention of journalists and influencers,• Real-life examples and templates used at NATA PR,• A live Q&A session. Workshop Schedule:Day 1 – March 13, 2025, at 1 PM• How to craft a powerful headline,• Writing effectively with ChatGPT,• The importance of the first paragraph. Day 2 – March 14, 2025, at 1 PM• The four key elements of a great press release,• Why include a quote?• Essential company information,• Your contact details: don't forget them! 75% of journalists consider press releases a key source of information (source: CISION). But they have to be well done!Walk away with a concrete, effective tool to boost your visibility. And it's 100% free! Sign up now—spots are limited.Have questions? Contact me: nata@natapr.comLooking forward to seeing you at the workshop!Nata WORKSHOP – WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://bit.ly/4hIcVCv6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.comINSTAGRAM ➤ https://www.instagram.com/nata_pr_school/PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37
Today, we'll explore why public relations remain more essential than ever in 2025.With rapid technological advancements, PR strategies must adapt to stay effective.In my opinion, three major trends will define this year:The rise of AI-powered PR strategiesThe increasing importance of authenticity and transparencyThe growing role of localized strategies and short-form visual content 1. The Rise of AI-Powered PR StrategiesArtificial intelligence is transforming public relations at an incredible speed.By 2025, AI will no longer be limited to data analysis; it will also assist in content creation, media monitoring, and campaign optimization.With AI-driven tools, PR professionals can better target their audiences, personalize their messages, and anticipate market trends.However, automation does not replace human creativity—it enhances it.The key to success lies in the balance between technology and authentic storytelling. 2. Authenticity and Transparency: Essential ValuesToday, consumers and the media seek brands that are genuine and engaged.In 2025, authenticity and transparency will no longer be optional but essential.Overly polished or artificial communication may be perceived as greenwashing or opportunistic marketing.Companies must embrace their values, communicate openly, and engage their audiences in sincere dialogue to build trust.PR plays a key role in humanizing brands and telling authentic stories that resonate with the public. 3. The Growing Role of Localized Strategies and Short-Form Visual ContentWith the rise of TikTok and short videos, the format of storytelling is evolving.PR campaigns must now incorporate impactful and engaging content, such as short videos, infographics, and micro-content tailored for social media.Moreover, local communication is gaining traction. Instead of aiming for global coverage, brands are prioritizing more targeted approaches, adapted to cultural specifics and local expectations.This hyper-personalization helps create stronger community connections and generates a more direct impact. Conclusion: Adapting for Greater ImpactPublic relations in 2025 will rely on a delicate balance between innovation and human connection.AI helps optimize strategies, but authenticity and emotion remain at the heart of successful communication.Brands must also adapt to new formats and prioritize local approaches to reach their audiences effectively.By embracing these trends, PR will continue to play a strategic role in building a strong and lasting brand image. Thank you for listening to this episode!Feel free to share your thoughts and join me for the next one. Questions?Feel free to reach out:nata@natapr.comNata PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx376-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-ModelGET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_enSIGN UP TO OUR LISTS ➤ www.natapr.com
Imagine your exceptional product or service finally being recognized for its actual value. Imagine clients coming to you, not by chance, but thanks to simple and effective strategies. What if I told you that all this is possible without investing astronomical sums in complex marketing campaigns or overpriced influencers? Welcome to this episode dedicated to a solution that could transform your business: our "Get Featured for Free" program. Why this program? The most extraordinary products and the most innovative services can remain in the shadows if no one talks about them. Do you recognize yourself in these statements? You have a product that outperforms the competition but remains unknown. You don't have a clear marketing plan to promote it. You've tried social media without significant results. Public relations seem complicated or out of reach. If you answered "yes" to any of these questions, know that you are in the right place. The solution: The "Get Noticed for Free" program was designed to solve these problems. It combines the power of public relations and social media to help you reach your clients, increase your online visibility, boost your SEO, and most importantly, grow your sales. How does it work? When you sign up, you'll gain access to: 6 key modules, with 25 minutes of content per week, to learn how to capture the attention of the media and influencers. Live classes of 30 minutes each week to deepen the concepts and ask your questions. A final project: Create your own press release and an initial list of media/influencer contacts. Each module is designed to be practical, easy to follow, and immediately applicable. You will learn, for example: How to tell your story to captivate the media. How to identify the right contacts quickly. How to follow up effectively to maximize your chances of success. Real results: This program is not an empty promise. It's based on proven methods used by successful entrepreneurs. And here's the good news: once you join the program, you have lifetime access. All updates and additional content are included at no extra cost. Is this program for you? It's up to you to decide. This program is perfect if: You're looking for simple tactics to increase your visibility. You want a tested and easy-to-implement method. You want expert guidance to create a personalized campaign. But let's be honest: this program is not for everyone. If you're looking for a quick fix without effort or if you're not ready to work on your strategy, this might not be for you. Don't let your business stay in the shadows any longer. Join "Get Featured for Free" and finally give your product or service the attention it deserves. Visit [your website] to learn more and sign up today. You have the power to transform your visibility. All you need to do is take the first step. Questions? Feel free to reach out: nata@natapr.com Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
As 2025 will be the best year of my life, I've decided to share the power of public relations with as many students as possible and kick off the year strong with a free workshop on press releases. At NATA PR agency, we send out many press releases every week. It's truly the #1 PR tool because it allows you to: • Share your news • Tell your story • Promote your business and products A well-crafted press release is simple and becomes a powerful lever for visibility. What if we created your press release together on January 15 and 16? Signing up's not too late—check the episode notes for more details. Some may tell you that press releases are unnecessary or useless. But know this: 75% of journalists surveyed in CISION's annual State of the Media report would disagree. Of course, it must be useful for journalists and even influencers. A page of praise for a product won't encourage them to talk about you. A successful press release will have a clear, short, and catchy headline, such as "2025 Trends in (Food, Decor, Health, etc.). This press release could be interesting enough to be picked up by many media outlets. So, what will you learn in our FREE WORKSHOP? I'll teach you our tips for: • Writing an irresistible press release • Creating a press release that grabs attention Two interactive one-hour sessions • Real examples: I'll share templates we use for our clients. • Live Q&A: Take this opportunity to get personalized answers. Ready to transform your press releases? DAY 1: Wednesday, January 15, at 1 PM How to find the perfect title Our tips for writing effectively with ChatGPT The importance of the first paragraph DAY 2: Thursday, January 16, at 1 PM The four essential elements of a press release Why include a quote? Information about your business Your contact information (how to reach you) I want you to leave with a concrete tool to make your project shine. And it's 100% free! So you have nothing to lose and everything to gain. I can't wait to meet you. Questions? Feel free to reach out: nata@natapr.com Nata FREE WORKSHOP- PRESS RELEASE – JAN 15-16, 2025 ➤ https://bit.ly/3D50WQ2 6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Every year, after December 25th, I treat myself to a gift. A small "from me to me" moment to celebrate the efforts and achievements of the past year. Last year, it was an Alhambra mother-of-pearl pendant from Van Cleef & Arpels. It is a small, discreet, powerful symbol representing my dream of working with prestigious luxury brands. And Van Cleef & Arpels was at the top of my list. As I record this podcast, I haven't yet chosen my gift for 2024. I sometimes let chance guide my choice. But this gift will commemorate the challenges, moments of joy, and learning from the year. At the start of this year, I have a special announcement: 2025 will be my year—the best year of my life! Nothing less. Why? Because in 2025, I'll be turning 60. My agency, NATA PR, will celebrate its 25th anniversary. Two milestones that remind me of how far I've come—and how much more there is to achieve. I want to celebrate, savor, and dare—with you! So why not celebrate yourself in 2025 and make it the best year of your life too? My goals for 2025: Continue growing NATA PR with engaged and inspiring clients. Nothing fulfills me more than working with clients who stay with us for years. Growing alongside them and tackling the challenges of expansion is incredibly motivating. To my fellow PR professionals, know that your agency will give its best when you trust it and treat it as a growth partner, not merely a service provider. Serve a larger audience of students, solopreneurs, leaders, and entrepreneurs through the NATA PR SCHOOL. I've been refining my training programs for years, and now it's time to share them with as many people as possible. Write two books: The first is about public relations. The second is about my mother's story. Writing a book is a challenge, for me but I commit to finishing one by December 2025 and the second in early 2026. If, like me, you remember the turn of the year 2000, you likely recall the infamous "Y2K bug." It was a non-event, but one that reminds us how fortunate we are to be here, 24 years later. So, for this 25th year, I wish for us all to dare even more. Dare with me. Join me for our free workshop on January 15th and 16th. It's a unique opportunity to learn how to stand out in 2025. You have nothing to lose and everything to gain. I promise you practical and effective insights straight from our expertise. I look forward to connecting with you behind my screen and starting 2025 together, filled with creative energy. I'm here to help! Nata FREE WORKSHOP- PRESS RELEASE – JAN 15-16, 2025 ➤ https://bit.ly/3D50WQ2 6-STEP GUIDE TO PRESS RELEASES THAT SELL➤ https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
In this podcast, I'm continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop. Come create impactful press releases with me, live! When?
What if 2025 is the year you finally learn how to get media attention for yourself? For the first time, I've decided to offer a completely free workshop dedicated to creating press releases. Yes, this essential PR tool will take center stage in two interactive 1-hour sessions. When?
Hello PR friends, When clients contact a public relations agency, they often have a very specific idea in mind: a press release. This tool, perceived as the holy grail of PR, is one of the few elements the general public instinctively associates with our profession. But why this obsession with press releases? And more importantly, is it justified? First, let's acknowledge one thing: clients are right to see the press release as a key tool. It has been at the heart of public relations for decades, serving as a bridge between organizations and the media. A press release is essentially an announcement designed to share important news. When well-written, it grabs attention, delivers a clear message, and encourages journalists and influencers to spread the word. It's a useful and effective tool. Creating a press release also requires clients to define their news, key messages, and the right keywords. Crafting a press release becomes an exercise in refining a client's thoughts and finding the most precise and effective ways to describe their products and services. However, reducing public relations to just writing press releases would be a mistake. While the press release is a fundamental tool, it's only one part of an agency's strategic arsenal. Planning, storytelling, crisis management—public relations go far beyond that. So why the focus on the press release? It's probably because it's tangible and concrete. It embodies a promise: the promise of being talked about. For companies, the press release represents a quick and direct solution to their visibility needs. And, let's be honest, it works. For PR professionals, the challenge is twofold: meeting the client's request while educating them about the importance of a comprehensive strategy. A press release without strategic reflection risks falling flat. How many times have I heard clients say, "We sent out press releases, and it didn't work"? The press release must present relevant news and factual information that enables journalists to write their articles. And most importantly, I often wish I could see the famous list of journalists who received the news… So, the next time you think you need a press release, see it as an entry point. Public relations isn't just about sending information to journalists. It's a profession of influence, listening, and creativity. And that doesn't always fit into 500 words. Do you need a press release? Would you like to discuss the topic? Sign up for our free workshop to create press releases that sell: January 15-16, 2025. I'm here to help you gain clarity: nata@natapr.com Nata FREE WORKSHOP- PRESS RELEASE – JAN 16-17, 2025 https://event.webinarjam.com/register/21/70w45ap 6-STEP GUIDE TO PRESS RELEASES THAT SELL https://prschool.natapr.com/pl/2147718415 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com PR 101 - 30-Minute Workshop ➤ https://bit.ly/4dVTx37 INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends, Welcome to this final episode dedicated to business vision. Today, I want to share an unforgettable experience with an iconic jewelry house: Van Cleef & Arpels. For those who might not be familiar with this legendary brand, think of the level of excellence of Hermès… but applied to jewelry. Alongside my colleague Pamela, our senior account director, I had the privilege of attending the unveiling of their new high jewelry collection, inspired by Robert Louis Stevenson's masterpiece: Treasure Island. But beyond the awe, what struck me most was the clarity and strength of their vision. During the event, Catherine Rénier, their new CEO, shared three essential pillars guiding their creations: A universal theme: Evoking shared imagery that resonates with everyone, even those who've never read Treasure Island. Rooted storytelling: Connecting each collection to the house's history and values. Celebration of craftsmanship: Highlighting exceptional artisanal techniques. Van Cleef & Arpels master the art of creating desire without ever relying on celebrities as brand ambassadors. Their creations are brought to life through art, nature, and dance, giving everyone – regardless of origin or culture – the chance to dream. This vision profoundly inspires me. It motivates me to refine our own vision at NATA, which is: To bring exceptional companies and products to light, capable of delivering beauty and well-being to the greatest number. And you, what is your business vision? I'd be delighted to discuss it with you! Would you like to discuss the topic? I'm here to help you gain clarity: nata@natapr.com Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends, We've reached the second episode of my reflections on business vision. I invite you to reflect with me as we define this essential concept. So, what is an inspiring business vision, in my opinion? A business vision is the engine that propels a company toward the future. It's a strategic compass guiding leaders, employees, and partners toward a common goal. But why is vision essential for sustainable success? I believe vision exists to inspire and mobilize. A clear vision gives meaning to everyday work. It goes beyond tasks to create a sense of belonging to something bigger. Think of companies like Tesla or Patagonia, whose vision goes beyond merely selling products to embody global change. I really like Patagonia's vision: "To build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis." The more Patagonia grows, the more it can act. Additionally, a well-defined vision is a powerful decision-making filter. In an ever-changing environment", it helps prioritize, invest in the right projects, and say no to distractions. But beware: vision isn't just a slogan. It must be authentic, aligned with the company's values, and above all, shared. For it to work, every member of the organization must recognize itself in it and become its ambassador. So how NATA PR is a strategic agent in achieving the companies' visions? A vision must be known. It must shine beyond the company's walls. A vision can be felt and experienced by journalists and influencers We are the transmission belt of this vision. A vision must be communicated simply It must be easily recognizable. It must be conveyed by journalists and influencers. When the vision is clear and well understood—both by those who live it and by your clients—everything falls into place. And you, what is your business vision? Would you like to discuss the topic? I'm here to help you gain clarity: nata@natapr.com Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! Recently, during a session with my coach and hypnotherapist, we discussed the magnitude of challenges we've all faced over the past few years. Like many of you, I navigated in "quick fix" mode to manage constant changes: the pandemic, my partner's departure, successive recessions... Sound familiar? These upheavals have had a profound impact on how we live and work, and there's been a notable rise in mental health discussions. Personally, it's only in the last six months that I've managed to create a bit of "mental space," allowing my mind to cool down and work in my favor. After several years of working with different coaches, I've realized how deeply interconnected our minds and emotions are. Some call it "mindset." But to me, it goes beyond mere attitude; it's a balance between thoughts and emotions that can take us from burnout to bliss. Today, science is exploring and validating these ideas, once seen as esoteric, and we're better understanding the human machine. My mind is an endless source of ideas if I let it work on its own. Have you ever noticed that after a good night's sleep, the solutions to yesterday's problems suddenly become clear? I'm one of those eternal dreamers who loves to learn and always go further. Learning and discovering new answers brings me joy and a desire to share. But there's still a "gap" to bridge to reach this new stage of my life and business growth. Let's say I'm in a very comfortable place with numerous successes under my belt, yet I see, in the distance, this wonderful island where my soul is eager to go and play as soon as possible. In our last session, my coach asked me a powerful question: "What's your magic touch, your 'secret sauce'?" My "magic touch" is my ability to understand my clients' visions and support them strategically. That's the strength of my agency. Yes, public relations are strategic. But we are more than "spin doctors" or "image makers"; we are connectors. And this "secret sauce" attracts loyal clients who seek true collective intelligence. In the next episodes, I invite you to follow along with my reflections on "business vision." I'll share my thoughts on this topic and would love to hear yours. Do you seek this kind of strategic support? This understanding of your vision? If so, I'd love to hear from you. Feel free to contact me: nata@natapr.com I'm here to help you. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! For most people, public relations is quite a mystery. If you ask my family what I do, they'll tell you I run a PR firm. That's the easy answer. If the conversation goes further and they're asked, “But what does Nata actually do?” this is where the answers start to vary, from advertising to crisis management. You know, I love talking with you about public relations and the underestimated power of this tool. So when someone asks you what public relations is, here's how I suggest you answer: PR helps you To get know:Get brands, services, companies, or leaders known, Gets people talking about you, be it journalists or influencers; Increases your visibility and notoriety. Raising awareness, getting people talking about you. And raising awareness and getting people talking about you is simpler and more accessible than you might think. Journalists want to share what's new with local businesses (job creation, new contracts, exports, etc.). When you launch a new product/service, journalists in your field are assigned to cover what's new. If you don't have something new, here's my suggestion: To practice, read the headlines in newspapers. Especially the section that concerns you: business, society, lifestyle, food, automotive, etc. After a few days, you'll know what's making the news. What's everyone talking about? Immigration Artificial intelligence Vegan recipes, etc. Do you have a story that could interest journalists covering artificial intelligence? We worked with a company that used AI to create new cosmetic products. You'd be surprised by the number of articles we generated for this brand. I've even created a 30-minute workshop for you: PR 101 Workshop, which will allow you to create your own PR campaigns. Want to discuss how PR can help you raise awareness and increase your visibility? Contact me: nata@natapr.com I'm here to help you. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello, PR friends, I'm continuing here with my little exercise of sharing what our marketing friends don't know about our wonderful public relations profession. In the previous episode, I presented the first five points. Here are the next ones: 6. PR is only for big companies. Not at all, PR is something everyone can benefit from, even small businesses. Often, if what you're sharing is relevant to current events, journalists might even favor small local companies over international ones. For example, if you've successfully implemented a four-day workweek, many journalists may be interested in it. 7. Journalists are there to publish what we send them. That's their job. Absolutely not. Journalists are free to talk about you—or not. It's a true privilege when they choose to interview you. 8. PR works instantly, right? Oh, if only magic worked with the snap of a finger! If your name is Celine Dion or Coca-Cola, yes, results can be pretty quick. But I like to say that PR is a marathon, not a sprint. Building strong relationships with media and influencers takes time. 9. PR is outdated; everything happens online now. Sure, digital is essential, but PR is far from obsolete. Not everyone in the world is on social media. But yes, major media outlets are online, so why not take advantage of that? For example, an article about you in Forbes or ELLE can significantly impact your SEO 10. We have a great product; we buy ads, but journalists aren't talking about us. I remember a client who bought full-page ads in women's magazines and couldn't understand why the journalists in those same magazines weren't covering their products. It's simple: if you don't reach out to journalists to introduce your products, you can buy all the ads in the world, and they still won't talk about you. That's actually a fantastic reason to learn more about PR, as it can give you a leg up on your competitors. I've also created a 30-minute workshop for you: PR 101 Workshop, which will help you create your own public relations campaigns. Want to chat about how PR can help you get noticed and increase your brand awareness? Contact me at: nata@natapr.com I'm here to help! Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello, PR friends, My team often hears me say, "Ah! Yes, marketing pros frequently ask us this or that… they don't always understand what we do." But before we dive in, I began my career over 30 years ago as a marketing professional for those who don't know my story. I still love this profession, and it actually puts me in a better position to have a little fun at your expense, dear marketing friends. So, here we go: 1. PR is just sending out press releases, right? Ah… that famous misconception. If only! Our lives would be so simple. Yes, we do send out press releases, but it's all about the art of capturing attention. What information should the release include? What headline best summarizes the news? And above all, a press release is not an ad. So be careful with superlatives like "the best product on the market"; let journalists make that call themselves. 2. It's easy to control a brand's image with PR Control the image? PR doesn't control anything; it influences, guides, and informs. It highlights the brand's already-defined image. PR makes the brand known. It helps build awareness by generating buzz about it. 3. PR? It's only for crisis management. Ah, crisis management… Yes, that's part of what PR can do, but in reality, PR is also about prevention, delivering key messages, and spreading positive messages chosen by the brand. Much ongoing work can be done to build reputations long before a crisis hits. And PR can prepare you for a potential crisis in advance. 4. Influencers replace PR, right? No, social media and influencers don't replace PR. Influencers have been part of our public relations campaigns for several years now. They can become excellent ambassadors for a brand or product. But it's just one part of the job of getting known. 5. Why pay for PR when you can just run an ad? Because an ad is like shouting through a megaphone: everyone hears you, but is everyone really listening? PR is more like the art of whispering into the right ears at the right time. So, dear marketers, we hope this little dive into the PR world has enlightened you… and maybe made you smile a little. We'll see you in the next episode for more, but in the meantime, stay curious and sign up for our PR 101 workshop to better understand what PR is all about. And if you'd like to chat, reach out to me! nata@natapr.com I'm here to help. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends, I love exploring trends in various consumer sectors, and lately, my attention has been drawn to "Smart Luxury." Have you heard of this trend? What is Smart Luxury? Luxury has always been synonymous with exception, exclusivity, and refinement. But in recent years, the sector has undergone a significant transformation. "Smart Luxury" is part of this evolution, where prestige meets innovation. But what exactly is "Smart Luxury"? In simple terms, it's the integration of new technologies into the luxury world to create personalized, sustainable, and accessible products, services, and experiences. We're no longer just talking about unreachable material goods but about "smart" luxury designed to meet the needs of modern consumers. Luxury and Technology Technology plays a central role. Whether through artificial intelligence, augmented reality, or connected objects, luxury is reinventing itself to offer a more personalized, immersive, and engaging experience. But "Smart Luxury" isn't limited to technology. It also emphasizes more eco-responsible practices and a more inclusive luxury model. Luxury and Innovation Let's start with technological innovation. Luxury brands are at the forefront of adopting emerging technologies. Take augmented reality, for example. Today, some major fashion houses allow customers to virtually try on clothes or accessories without leaving home. Artificial intelligence, on the other hand, personalizes online shopping experiences by offering tailored recommendations based on each customer's preferences. Connected objects also play a role in this dynamic. From luxury watches (think Apple Watches) to intelligent accessories, these products are no longer static objects but interconnected tools that enhance the user experience. Innovation goes even further with the use of blockchain to guarantee the authenticity and traceability of products. This technology secures transactions while reassuring consumers about the origin and quality of the items they purchase. Sustainability, a Pillar of Smart Luxury Traditional luxury has often been criticized for its environmental impact. But with Smart Luxury, we're witnessing a true awakening. Today's consumers are increasingly concerned with the ethics and sustainability of their products, and luxury brands have noted them. They are now adopting more environmentally friendly production practices, using recycled materials, reducing their carbon footprints, and committing to sustainable initiatives. For instance, some fashion houses are launching "eco-responsible" collections, where each piece is designed with sustainable raw materials. Sustainability also involves reflecting on products' life cycles. With the growing popularity of second-hand items and luxury product rentals, the sector is opening up to a more circular model, allowing products to have longer lifespans and reducing overconsumption. Accessibility vs. Exclusivity Finally, one of the most exciting aspects of Smart Luxury is accessibility. Thanks to digitalization, luxury is becoming more inclusive. Today, thanks to online platforms and mobile apps, it's easier than ever to connect with major brands, discover their collections, and even purchase rare products, no matter where you are in the world. But this accessibility doesn't mean luxury loses its exclusivity. On the contrary, brands use technology to offer even more personalized experiences. Whether in-store, where sales associates are equipped with technological tools to understand clients' needs better, or online, with interfaces that tailor offerings to individual preferences. Smart Luxury is redefining what luxury means in the 21st century. It's no longer just about owning rare and precious objects but about experiencing something unique, personalized, and sustainable. By integrating new technologies while adopting an ethical approach, luxury brands are reinventing themselves to meet the expectations of modern consumers while preserving their exclusivity DNA. So, what do you think of Smart Luxury? Is it the future of luxury or just a passing trend? Let me know if this topic resonates with you and if you'd like to learn more: nata@natapr.com I'm here to help. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR Friends! I wanted to discuss a trend transforming how we shop online: livestream shopping events. Imagine watching TV hosts showcase products live a few years ago, with an open phone line to place your order instantly. Today, this experience has taken on a new dimension thanks to content creators and celebrities on social media. The concept is simple: you watch your favorite creator or influencer present products live, and if something catches your eye, you can buy it in just a few clicks via links available right below the video. So, how does it work? During a livestream shopping event, the influencer or host presents a selection of items, such as clothing, home goods, cosmetics, or even tech gadgets. The advantage is that the influencer can interact directly with their audience in real-time. Viewers ask questions, request opinions, or even make personalized recommendations, creating a sense of closeness and trust. This approach allows consumers to discover products in a much more engaging context than a typical e-commerce site. Shoppers can see whether the product is in use or worn. They can get immediate answers to their doubts or questions, making decision-making easier. And that's not all! This live interaction allows influencers to adjust their presentation based on real-time feedback. And what does this mean for influencers? For content creators, livestream shopping platforms open up new monetization opportunities. Indeed, every sale made through the livestream allows influencers to earn a commission, similar to affiliate links, but with increased efficiency. Their audience isn't just clicking on a link in a description; they are watching a real-time demonstration with an immediate option to purchase. This approach enables influencers to highlight their expertise in a specific field—whether it's fashion, home décor, or beauty—while fully leveraging their personality. Unlike simple photos or pre-recorded videos, live streaming allows influencers to forge a stronger bond with their community. They can share tips, favorite products, and even practical advice live, all while responding instantly to their audience's comments. This creates a much more authentic and engaging interaction. What are the benefits for brands? For brands, livestream shopping is an innovative and effective way to promote their products. They gain access to the influencer's engaged audience and benefit from a more immersive and convincing form of advertising. It's a way to bring humanity to e-commerce, making the shopping experience more interactive and social. Brands can also track real-time sales results, adjust their strategy, and create specific promotions based on audience feedback. It's a win-win experience: consumers receive authentic recommendations, influencers diversify their revenue streams, and brands reach a highly targeted and engaged audience. In conclusion, livestream shopping is far more than just a trend. It's a new shopping method that combines the convenience of online shopping with the conviviality of live interaction. With passionate content creators, innovative brands, and consumers looking for unique shopping experiences, livestream shopping is emerging as a revolution in modern e-commerce. Want to discuss how you can work with influencers? Feel free to reach out to me: nata@natapr.com I'm here to help. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! Welcome to this episode, where we tackle a hot topic: Should we pay influencers? In the world of social media, collaborations with influencers are booming, especially since, according to recent studies, more than 70% of Generation Z, the so-called GenZ, are ready to buy what an influencer suggests to them. But when it comes to paying influencers, opinions differ. On one side, some believe it is essential to compensate them for their creative work and their targeted audience. On the other, our clients believe that free products or offering visibility to the influencer is enough. I propose to break down these two views and share what we do at the agency during influencer campaigns for our clients. So, what is the best option for a brand? Pay or not pay influencers? Let's discover it together! Sometimes, it's a happy mix of both types of collaboration: paid and organic. For some clients, it is wise to choose a few influencers with an engaged community and develop a “paid” collaboration with them. This allows a brand to make specific requests for videos (reels, TikTok), posts, and mentions of the brand, which the brand can then share on its own platforms. These influencers sometimes become ambassadors or brand faces. On the other hand, we collaborate with many influencers with smaller communities. We send them products to try, hoping they will talk about them to their followers. Many of these nano-influencers are doing “unboxing” on their Instagram and TikTok platforms. They sometimes use the products to talk about their discoveries to their fans. In fact, we are somewhat offering them an opportunity to create content they can then share as they wish, as we do not pay them and there is no obligation binding them to the brand. Paying an influencer is entirely legitimate, especially if a brand wants to access the community the influencer has built and if they are asking the influencer to create specific content. When you want to showcase your products, as with many of our clients in the food or beauty industries, many influencers are eager to receive these brands' products to discover them. Here, it is an exchange between brands and influencers, who receive products without any specific request or definite expectation from the influencers. In this case, there is no payment. So, to pay or not to pay influencers? The answer is yes and no, depending on your needs and influencer requests. But allow me to add that, depending on your product type, influence is not the new Holy Grail. Public relations can offer you other avenues to complement your influencer campaigns, capture attention, and make you known to a wide audience. Feel free to reach out to develop an influencer strategy. nata@natapr.com And check out our links and be sure to sign up for our mailing lists to not miss anything. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! Today, search engine optimization (SEO) is a top priority for any business looking to be visible online. At the core of this strategy are keywords, those search terms that connect users to relevant content on the web. But did you know that public relations (PR) can play a key role in creating and improving these keywords? The Importance of Keywords for SEO Keywords are the foundation of SEO. They represent the queries that users type into search engines to find information, products, or services. Good SEO starts with selecting relevant terms that reflect your business and address your target audience's needs. Companies can adapt their content to be found more easily by understanding what users are searching for. Choosing the right keywords is challenging. You must consider not only search volume but also competition. For instance, many businesses use very generic keywords like "glasses." In contrast, long-tail keywords, such as "women's sunglasses in Miami," can offer unique opportunities to reach a more specific audience. How PR Helps Develop Relevant Keywords PR professionals have their fingers on the pulse of trends. They know how to identify underused search terms that will set you apart from the competition. Media monitoring is an essential tool in this process. By keeping an eye on current topics, social media, and brand mentions, PR helps detect emerging keywords. Relationships with influencers also play a major role. Through their close connection to the audience, these public figures generate keywords that reflect their followers' concerns and interests. Collaborating with them expands a brand's visibility and enhances its SEO strategy with timely and relevant terms. The Impact of PR on SEO Public relations are essential for improving a brand's authority and credibility online. A well-executed PR campaign can generate high-quality backlinks from influential media outlets or specialized blogs, which boosts SEO. Take, for example, a press release optimized for SEO. If this press release is picked up by several high-authority sites, the brand gains visibility and strengthens its credibility in the eyes of Google. These backlinks signal to search engines that the brand's content is trustworthy, which can improve its ranking. Likewise, being organically mentioned in press articles, interviews, or columns helps strengthen brand image and increase the number of queries associated with it. By integrating PR into your SEO strategy, you can benefit from a dual advantage: capturing the attention of users and gaining recognition from search engines. If you haven't yet tried this approach, now is the time to explore how public relations can improve your SEO. Start by analyzing your current keywords, and then see how PR campaigns can refine and enrich them. You might be surprised by the positive impact this can have on your online visibility. Feel free to reach out if you'd like to develop an SEO strategy tied to your PR campaign. nata@natapr.com And check out our links and be sure to sign up for our mailing lists to not miss anything. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! Yes, the press release is the No. 1 tool in public relations. However, not every news item is impactful or relevant enough to justify drafting and sending a press release. How can you tell when this tool is truly necessary and when another approach might be more suitable? Let's start with a quick reminder: What is a press release, and why is it used? A press release is a formal and factual communication tool intended to convey relevant information to the media. It is not an advertisement. Its purpose is to inform journalists, bloggers, or influencers about significant news or innovations in the hope that they will share this information with their audiences. At NATA PR, we sometimes send what we call "brèves," which are very short emails with relevant updates, such as one of our clients' new store openings. We know that this news may not necessarily be picked up, but journalists interested in this client accumulate this type of information, which may help them build a story in the coming weeks or months. So, in this case, there is no press release; it is just an email to communicate the information. The Right Questions to Ask: Here are the questions you should ask yourself before sending a press release: 1. What is the news? Can you summarize in one sentence what you want to announce? For example: XYZ launches a new innovative Vitamin C serum to hydrate the driest skin. Are journalists talking about this subject? Is it new, innovative, etc.? 2. Is the information really timely? A press release must announce something new. Journalists are looking for fresh news. A press release is probably unnecessary if you've already discussed this information through other channels or if the event has already occurred. 3. Is this valuable information for journalists or influencers? Ask yourself if the information you share can help journalists with their articles or reports. Does it fit into current news topics or sector trends? 4. Is this a story the media can relay? A press release must offer an interesting angle and a story to tell. If it's only technical information or too focused on yourself—let's say too "commercial" and disconnected from general interest—it risks going unnoticed. 5. Is the event really worthy of a press release? Some internal announcements, such as a minor personnel change or a small strategy adjustment, don't merit a press release. For minor events, your social media platforms may be sufficient. Several news items are great for social networks: award wins, recruitment, new store openings, etc. Of course, you can share this information, which may not interest the media, in your newsletter, on your blog, etc. In some cases, the best option is to combine a press release with another approach. For example, you can: Send a press release for major news while sharing it on social media to maximize impact. Sending a press release should never be routine or an obligation. It should be reserved for announcements that truly deserve media attention. Properly prioritizing your information and using the right communication tools according to the situation maximizes your chances of getting quality media coverage while strengthening your relationship with journalists. Feel free to reach out to me if you're a business leader looking to develop a PR strategy. nata@natapr.com And check out our links and be sure to sign up for our mailing lists to not miss anything. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! Are you familiar with this new trend where companies leverage their employees to get the word out about your company? We're talking about "Employee Advocacy," where employees share their work experiences and talk about their employer, its products, and services on their own social media platforms. The goals here are the same as when you choose an ambassador: Inform Educate Raise awareness Build trust Attract potential talent The benefits of such a digital strategy are significant: 1. Authenticity and Trust Employees are seen as authentic voices, which strengthens consumer trust in the brand. Messages conveyed by employees are often more credible than those delivered through traditional advertising or external influencers. 2. Internal Engagement This approach increases employee engagement and their sense of belonging. They become natural spokespersons, proud to promote their company on social media. 3. Extended Reach Employees can reach different and often more targeted audiences than usual marketing channels, particularly through their personal and professional networks. 4. Training and Tools For this to succeed, companies invest in specific training and content management tools for their employees to ensure messages remain consistent and aligned with the brand strategy. 5. **Impact Measurement** Companies are increasingly monitoring the impact of these initiatives through specific KPIs, such as social media engagement, generated web traffic, or conversion rates. I often listen to the French news bulletin, the 20h, on my tablet. A report there highlighted this trend, which I found highly relevant and interesting, especially since it was turned into a PR piece broadcast and featured in a news report. It was about SNCF, the French railway company that operates numerous train services across the country, including TGV, TER, Intercités, OUIGO, etc. They interviewed a young train conductor in his thirties who loved sharing his profession with his community. His passion was so strong that he produced exceptional videos, including scenarios like collisions he had experienced during difficult times. Then, we saw the communications manager explain why SNCF adheres to this practice: "No, we don't pay our employees; they do it of their own free will and are free to share information they find interesting, as long as it doesn't defame the company." The interviewer asked if employees were free to criticize. "Yes, if constructive criticism doesn't defame the company." In certain fields, the "Employee Advocacy" trend is worth watching closely, especially since Generation Z heavily uses social media. This is a powerful communication tool if you're recruiting young professionals in their twenties. This trend is part of a desire by brands to get closer to their audiences by humanizing their communication and using the voices of those who know the company best: its employees. What do you think? Is this a common practice at your company? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com
Hello PR friends! One of our clients at NATA PR, whose target audience is 15 to 25-year-olds, has asked us to develop an intense UGC strategy. I thought of discussing it here with you, especially for those who aren’t familiar with this term and its meaning. So, let’s start with a bit of a definition: UGC (User-Generated Content) generated by influencers is a rapidly growing trend in digital marketing. UGC refers to content created by users themselves. Today, this mainly includes videos, reels, and content on TikTok. This term is also used for software and video game developers who contribute, often on open content aggregation platforms like social networks, discussion forums, and wikis. UGC content creators often work freelance and can also function as influencers. They are paid to produce specific content for brands, which is then used across various marketing channels. UGC creators do not necessarily own the rights to the content once it is handed over to the brand. It’s also said that when generated by influencers, content becomes a powerful strategy for brands. Seeing influencers who share similar profiles with a brand’s customers talk about products encourages those customers to purchase the product. So, here we are, given that we have strong ties with influencers since the beginning of this profession. Our clients also sometimes ask us to deploy content creation programs with hundreds of influencers. What are our client’s main reasons for implementing a UGC strategy? Obtain a large amount of content at a low cost Have ready-made content that’s ready to be broadcast Give the brand an “authentic” resonance It must be said that social media platforms require continuous content. Consider that a brand that wants to stay in touch with its potential customers needs an enormous amount of content annually. According to recent studies, over 70% of Gen Z say they buy products recommended by influencers. So, it’s easy to understand why brands are turning to this strategy. Our client has a Facebook page, an Instagram account, a TikTok, and their own website, all of which must be regularly updated and fed with content. Phew! Since video content is king, imagine the skyrocketing costs when content creation is outsourced to specialized agencies. So yes, there’s a solid appeal to work with savvy nano-influencers who are talented in video content creation. These influencers, often with fewer than 10,000 followers, find it difficult to monetize their influence. But they can earn income by creating content for brands. Want to learn more about how to use influencers and this famous UGC strategy to get noticed and boost your sales? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata PR 101 ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello, PR friend! Do you know what all companies with a marketing plan do to get noticed? Yes, public relations. In fact, there are three main ways companies have been using since time immemorial to gain visibility: Advertising Public Relations Ambassadors (spokespersons, endorsers) Even a basic understanding of what public relations can bring you will give you a tremendous competitive advantage. You will literally have a head start over your competitors. To help you, I've just updated our PR 101 workshop, which I'm offering at a low price of $19.95 as long as it's available online. This workshop will give you the basics to understand. You'll go from “PR is complex and requires long studies” to “It's so simple, I can do it myself!” In the PR workshop, I'll present the first three steps of the NATA PR model in 30 minutes. If you don't already have our model, you can get it now by clicking the link in this episode's notes. In this workshop, I'll show you real shortcuts—the very same ones I teach my employees. I promise you'll be able to start doing your own public relations. I hope this will encourage you to learn more and sign up for our six-week training course with me. PR 101, I'll present the first step: identifying why a journalist or influencer would talk about you. I'll also give you tips, examples, and quick and easy execution ideas. I'll take you online to show you how, at NATA PR, we find journalists' contacts in just a few minutes of research. So, this workshop is entirely practical, no boring theory! PR 101 30-min Workshop ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout Want to learn more about how to use PR to get noticed and increase your sales? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello, PR friend! Have you ever noticed that their popularity increases when leaders engage in public relations? You've often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media. Think of that former U.S. president, who was already very well-known before even hosting the famous show "The Apprentice" and the unforgettable phrase, "You are fired!" It's clear to me that he rose to the presidency in part because of the media's visibility. This was also the case with the well-known actor Ronald Reagan, who became the 40th president of the United States because of his fame. We could undoubtedly name many others, such as Arnold Schwarzenegger, who became governor of California after a career as a strongman, and so on. You now understand why political parties seek out candidates who are well-known to the public to encourage voters to support their parties. If you watch the documentary on the Raëlians, you'll see that the founder of this sect knew the power of journalists and all the advantages it brought to his organization. Every time the media talked about Raël or his followers, whether in good or bad terms, donations and new followers sometimes increased dramatically… Being visible in the press and getting talked about is not just the privilege of politicians and gurus—far from it. This is why it is a tool that can be most beneficial for business leaders. After our training, several of our students at the NATA PR SCHOOL have learned how to address the media and influencers and have successfully obtained in-depth interviews about them and their businesses. These are extremely powerful articles that have brought them great credibility with their target audience. So much so that after just one interview on local television, one of our students gained 400 new subscribers to their list, enabling them to launch a crowdfunding campaign that far exceeded their goal of 30K. In fact, they managed to raise 170K. Television and an article in the local newspaper simply made them known. Only public relations can achieve this. Advertising, which we love, sells. Public relations make you known, bring you credibility, and increase the trust your customers have in you. Want to know more about how to use PR to make yourself known and increase your sales? Feel free to reach out to me. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata PR 101 30-min Workshop ➤ https://prschool.natapr.com/offers/pdV8jtXD/checkout GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello, PR friend! I love to make my employees, partners, and clients shine. I often secretly register them for rankings, such as the top 30 under 30, best public relations professionals, best agro-food products, best beauty, etc. But I don't take the time to do it for myself. And what is your relationship with recognition and awards? So imagine my surprise when I saw that I had been selected for World Public Relations Day, highlighted by Her Network. This organization celebrates all women and is dedicated to amplifying their voices, stories, and impacts! I was filled with gratitude when I first saw this mention on Instagram and then on LinkedIn. If you still doubt the usefulness of public relations, the impressive number of professional women mentioned in this directory confirms its strength and the diverse needs it meets. Being included in this ranking filled me with pride. Especially since, as you will see, it is very inclusive, with women from all backgrounds represented. Public relations plays a crucial role in establishing connections and creating bridges between individuals, organizations, and communities. My passion for communication is even more profound when we are recognized. It's an absolute balm for the soul. I underestimated the impact of awards. In 2020, I intended to celebrate our agency and invite all our employees and collaborators to our office in Miami. The pandemic put a stop to this festive project. But 2025 is approaching, and I have just decided that we will celebrate the 25th anniversary of NATA PR, the agency I founded, in a big way. I don't have a definitive plan yet, but it will be memorable. We should create a scholarship to mark the event and highlight a young talent. What do you think? Are you a fan of company celebrations and anniversaries? For those who know, the NATA Model's first step is to find out why people would talk about us. This 25th anniversary will be an opportunity to shine and make people talk about us. We'll talk again in the next episode. Interested in learning more about how to use PR to connect with new audiences, especially if you are a well-kept secret? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata WORLD PUBLIC RELATIONS DAY LINKEDIN ➤ https://www.linkedin.com/posts/natalie-bibeau_world-pr-day-celebrating-inspiring-women-activity-7220150637294968832-A5iO?utm_source=share&utm_medium=member_desktop INSTAGRAM ➤ https://www.instagram.com/p/C9eobD4NcG0/?img_index=2 GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! If you own a service business like mine, you're probably wondering how to evolve your offering. I am currently reflecting on how to better position the NATA PR agency by developing a new service that allows us to showcase our expertise even more effectively. I have decided to share my thoughts with you here and how this service will take shape and evolve within the NATA PR agency in the coming weeks and months. A few weeks ago, we secured a mandate for a company that requires strategic support quite different from what we usually offer. I like to say that this company is a well-kept secret because: It has not communicated for decades; It is absent from the web; It wishes to make itself known gradually. Many of this company's clients want to remain anonymous because they find in our client: Discretion Anonymity Security This mandate excites me because it allows us to deploy our knowledge at another level. This new client has a deep understanding of our value as communication experts; A clear demand for our strategic support; A reflection that requires expert strategy to develop a customized plan for this company. I love challenging my team to step out of their comfort zone, and the challenges here match the talents of the agency: How can we talk about this company without offending its clients? What new communication plan will we implement? How can we quickly establish this company on the web? I already have several ideas for bringing our client into the 2020s, but we need to be strategic and proceed gradually. This is about offering a five-star service we will develop in close collaboration with our client. Here are the first steps: Gather information on the history and foundation; Conduct archival research; Sort through documents; Propose to our client what seems of public interest and interesting for journalists. We are discussing the type of event we could create for journalists and a target clientele in the real estate sector. I thought about organizing live presentations on Instagram and Facebook, but since this client hasn't developed these tools, we will need to be more creative. Or implement these visibility actions in a second phase. So yes, we will use the NATA PR six-step model and start with: Why would journalists/influencers talk about our client? We must tell their story sensitively and respectfully while engaging journalists. Identify the most important journalists/influencers and ensure those we target are perfectly aligned with our client's values. The tools—We found photos and images from the foundation in the archives (over 60 years old!). Interested in learning more about how to use PR to connect with new audiences, especially if you are a well-kept secret? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! I have often heard marketing professionals and even business leaders roar that "public relations is dead and doesn't work anymore." Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising. On the other hand, when they consult us, they complain about the visibility their competitors are getting. When I tell them that it's precisely this, which they don't believe in, that brings such visibility to their competitors, who are also present on the web and social media, sometimes a light goes on in their eyes. At other times, even when we have the numbers and published articles to prove it, some still don't believe us. Well, that confirms that we cannot help them. With over 30 years of experience in marketing, communication, public relations, social media, and influencer marketing, I have witnessed the evolution and transformation of public relations from the inside. And it confirms to me that we are not going to disappear anytime soon for three reasons: There is nothing more human than connecting and creating relationships among ourselves. Humans are sensitive to the emotions of their peers, and for now, AI is far from generating emotions. PR professionals are highly creative and have adapted to all new communication platforms since the advent of radio, television, and all the means offered by the web. You have undoubtedly noticed, like me, that another pattern is taking shape regarding social media: Twitter – the ancestor of social media – not yet generational Facebook – the platform of Generation X Instagram – has gained strength with the Millennials TikTok – the platform of Generation Z (Gen Z) ??? – Generation Alpha What will be the platform for the Alpha generation? Of course, each platform evolves, and Generation X increasingly uses Instagram. But I'm talking here about the emergence of these platforms and which generation gave them their start. Again, this is a very human trend because we know that new generations do not want to behave like their parents. They need to create their own identity: fashion music sports social media, etc. If you have teenagers at home, have you identified new platforms that fascinate them? Artificial intelligence continues its progress, but public relations is already assimilating these tools as they appear. If you have yet to discover how ChatGPT can become your new favorite assistant, it's time to explore. PR professionals have been using ChatGPT eagerly since its inception. Of course, if you, like me, want to discover shortcuts to maximize your time with ChatGPT, sign up for our next six-week training, during which I will show you how we use it at the agency. Since public relations is not going away, I've decided to become the Jane Fonda of PR! So, I have a few more decades ahead of me to help you. Want to know more about how to use PR to connect with new audiences? Feel free to get in touch. nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! I love it when young digital marketing professionals discover public relations. I especially love seeing the light in their eyes light up when I talk to them about our clients' articles, which are published online with clickable links that direct readers to the companies/products they discover. "This is exactly what we're looking for!" they tell me. What joy on my part when I feel an understanding of what we do and our young digital marketing professionals understand that public relations is not a profession of the past, nor on the verge of extinction, but more relevant than ever. It is a profession that will not simply disappear because we build relationships, and relationships are fundamentally human. I just found a whole theme for a podcast here! But let's get back to our sheep. So, how to connect with new audiences through public relations: Identify what your potential clients read. Find out online who the journalists are who talk about your industry or your competitors. Take an interest in these journalists and read what they write. Send them relevant information that will interest them. When you connect with a journalist you don't know, put yourself in the energy of exchanging information. It's very simple: the same emotion should guide you in your exchange as when you share your joy of discovering a new restaurant with your best friend. No frills are needed. You get straight to the point. That's part of what I teach you at NATA PR SCHOOL. But while waiting for our next cohort in fall 2024, I invite you to get on our list, review your emails and press releases, and remove anything that is superfluous and does not get straight to the point. Yes, I know it may seem strange at first, but the more you connect with new journalists simply and efficiently, the more they will want to talk about you to their readers. These readers are your potential clients. Yes, that's what distinguishes public relations from social media, although we have many things in common. PR still often goes through an intermediary: the journalist or the influencer. It's up to you to make them want to talk about you to their readers or their fans. It's just like your friend to whom you recommend this great new restaurant. You certainly make him want to try it! Want to know more about how to use PR to connect with new audiences? Let me know: nata@natapr.com Check out our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friends! At NATA agency, we are seriously considering how to maximize our client's efforts and budgets. One of our major topics over the past year has been: is a launch event relevant for our clients? Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when we can achieve the same objectives with a reduced budget? Do you see where I'm going with this? An event is like a wedding, consuming: Time (yours and your guests) Financial resources Emotions! As you can imagine, a wedding costs thousands of dollars when you calculate the venue rental, catering, photographer, DJ, not to mention the bride's gown and the groom's attire. We can draw a parallel between the cost of a wedding and a product launch: Venue rental Catering Decor Photographer, etc. Would you believe me if I told you that you can gain the same media coverage and influencer attention without an expensive event that consumes a significant portion of your time and budget? You should! Because yes, it's possible to achieve the same results without an event. But please understand that I'm not against events; I'm quite the opposite. There are cases where an event is entirely appropriate. For example, if you're launching a new jet ski, it makes sense to showcase it and let people try it out. But when it comes to beauty products, makeup, or any product that can easily be sent to media and influencers, there's not always a need for a lavish "event." At NATA PR agency, we've developed a highly effective virtual presentation formula to replace physical events. I won't reveal all our tricks here, but our results are very impressive: Over 60% more participants compared to in-person events At a fraction of the cost of a physical event So, if the new, young agency you're consulting immediately suggests a 5-star restaurant event with influencers, ask yourself: can it achieve similar or better results without an expensive event? One of our new clients chose to work with us precisely for this reason. Their previous agency had suggested working with a well-known influencer who likely demanded a hefty fee to showcase their new products in a stunning venue, etc. Less than 5 journalists/influencers showed up to that event. In contrast, for a similar event with this brand but in virtual mode, 19 top-tier journalists connected. So yes, in some cases, physical events make sense, but let's consider whether we can maximize our efforts and resources differently. Interested in learning more about our events? Reach out to me at: nata@natapr.com Check out our links and sign up for our lists so you don't miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! Several of our clients are interested in Generation Z, also known as GenZ. According to Wikipedia: Generation Z is born between 1997 and 2010 (though the boundaries vary according to different definitions). It follows Generation Y and precedes Generation Alpha. It is defined as a generation born when digital communications were already well-established. An article from *Journal du Luxe particularly caught my attention regarding this generation, which, according to a report by the agency Launchmetrics for the fashion and luxury sector, confirms that this generation is more than ever sensitive to content creators, the famous influencers. Between 2020 and 2023, the influence of influencers, according to this analysis, increased by +177% (2020: 5.2B to 2023: 14.4B). It is almost twice as high as the impact of celebrities/brand ambassadors (2020: 1.7B to 2023: 7.6B). We can see that celebrities still have influence, but the rise of influencers is remarkable. Unsurprisingly, this report highlights the rise of South Korean personalities: 70% of the celebrities generating the most visibility for major fashion houses come from the Asia-Pacific region. K-pop, music popularized by GenZ, indeed has a global influence. * "According to our analysis, trust in content creators has never been higher, increasing by +21% in one year," confirms Angela Nader, head of brand partnerships at LTK for the UK. "Generation Z is three times more likely to trust these influencers rather than advertisements, and 75% of them say they make online purchases based on a creator's recommendation, which is 21% more than the general population," she adds. A sentiment shared by Eric Briones, Director of Journal du Luxe and cited in the Launchmetrics study, who sees sincerity and proximity as powerful drivers of creation and interaction: "The notion of authenticity is crucial; it is not about reason but about the heart. Authenticity is an art!" Ah! This famous "authenticity" has been THE word of 2023 and continues in 2024. I prefer "sincerity" to authenticity, which seems to mean everything and anything since this word is on everyone's lips and influencer campaigns. Being authentic while presenting luxury products seems quite exaggerated if you know what I mean... Nevertheless, Generation Z has grown up with social media and lives with their smartphone grafted to their hand, with TikTok at the top of the list of consulted apps. So what should brands do to reach the Zs? See if GenZ influencers share their values. Introduce your products and your company to GenZ influencers to see how their community reacts to your products. Identify those who could become brand ambassadors. Of course, if you are into reducing the appearance of wrinkles, it is a bit early to try to engage the Zs, but introducing your brand to their mothers and your moisturizing and cleansing products is undoubtedly a good idea. Do you want to learn how to contact influencers? That's what we do every day at the NATA PR agency. Check out our links and sign up for our lists so you don't miss anything. Nata *JOURNAL DU LUXE https://www.journalduluxe.fr/fr/business/genz-marketing-mode-luxe-influenceurs-launchmetrics GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! Several professions are governed by professional orders and require the following to obtain authorization to practice: training certification diploma permit, etc. But think about it: you don't need any of that to become a marketing or public professional. You don't need a special certification or permit to address journalists or influencers. Isn't that amazing? I started my career as a marketing professional and discovered public relations somewhat out of necessity. Before launching the NATA PR agency, I worked in various marketing positions for about a decade. Since I didn't always have the budget to hire a public relations professional for my team or retain the services of a public relations agency, I developed my own method. I got my start in the cultural sector, specifically in opera. The cultural sector heavily relies on the work of journalists and critics to talk about their creations, performances, exhibitions, etc., whether positively or negatively. I understood the importance of articles in magazines, newspapers and interviews on TV and radio. I dared. I took the plunge. The worst that could happen was that they would say no, thank you, and were not interested, My first public relations project was OPERA IN THE STREET. It was the very first free event for the whole family, aimed at attracting a new audience to this art form, opera, which can seem difficult to access for many. To my surprise, my project was interested in the city's newspapers, radio, and TV. That's when I fell in love with public relations. But it took me a few more years in marketing before I started my own business. You see, no permit is needed. A good idea, a good project, and a good pitch… I realized here that I had several good elements: A first (the first time the opera offered a free event to the general public) The media loves to talk about events that appeal to their readers/listeners Accessibility Free admission Do you want to know what to do to learn how to talk about yourself and what the first steps are? Check out our links and sign up on our lists to avoid missing anything. If you need any more assistance, feel free to ask! Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR Friend! We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive. Everything is relative, you might say. And you would be absolutely right. However, I immediately know that these executives or marketing professionals do not know the power of PR nor their cost-effectiveness in terms of dollars spent when compared to advertising. I assure you that PR is much cheaper than advertising, and they especially do not have the same role: Advertising makes sales. PR makes a product known and increases consumer confidence. You don't pay a journalist. He chooses to talk about you for free. You probably think it is difficult to measure the results of a PR campaign. Well, no, it's not complicated. We measure all PR campaigns at NATA PR agency. For our North American campaigns, we even use the famous cost per thousand used to measure paid advertising campaigns. The cost per thousand impressions, CPT, is mainly used in advertising. It refers to the total advertising expenditure for every 1,000 impressions of an advertisement. And every time, we are between 10 and 100 times cheaper. If an advertising campaign allows you to reach 10 million people and costs you $10 CPT, it could cost you less than $1 in PR. Obviously, no two campaigns or products are identical. And I am not telling you that PR is better than advertising. Absolutely not! But combining PR with an advertising campaign can be very beneficial: Potential customers read articles about your products published in the media. They see influencers talking about your products. The advertising campaign acts as a powerful reminder. You gain consumer trust on one side with articles and mentions and remind them through traditional or online advertising. But what distinguishes PR from advertising, which is too often underestimated but certainly of equal importance, is that advertising is easily identified. Readers and your potential clients know that these messages have been paid for and are intended to encourage them to buy. Even if an article was inspired by a PR professional who sent a press release to journalists, you will never see the mention "this article was written following the receipt of a press release sent by the PR agency." Advertising allows you to control your messages that can be repeated ad nauseam; we know that. This is where PR is unique. It brings you CREDIBILITY. Consumers may be wary of advertising and do not always believe the messages and benefits they are promised. Your potential clients are much more likely to believe a journalist or influencer who has not been paid to speak well of your product. So yes, you can get featured for free in the press and by influencers if you offer journalists and influencers topics or products that they regularly talk about. That's why our best training to date at NATA PR SCHOOL is called Get Featured for Free. You will find the link to this program, which will open its doors again in a few months. Want to know more about PR and how you can integrate it into your marketing plan? Check our links and sign up for our lists to get everything we propose. If you need any more assistance, feel free to ask! Nata GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com
For this episode, I have the great pleasure of welcoming Janylène Turcotte, Certified Clinical Hypnotherapist, ICF Certified Coach, Hypnocoach & licensed Rapid Transformational Therapist RTT®, You will easily find her on the HypnoCoach website (link in the episode notes) And in another life, Janylène was a sought-after human resource professional. For me, she is a high-level hypnosis professional with rare talent and a dear friend to my heart. If, like me, you wish to explore your beliefs, those that limit you, slow you down, like those little thoughts that always resurface, such as 'you won't succeed, it's not for you...' well, I promise you that Janylène will help you access your most profound intelligence to free yourself or to help you create new beliefs. Also, I wanted to invite her to the occasion of the 200th episode of our podcast because Janylène was part of the very first cohort of the NATA PR SCHOOL. Thank you for accepting my invitation, Janylène. I always start with a simple question for my guests: 1. Who are you, Janylène Turcotte? 2. I introduced you briefly, but how do you describe your profession and services today? 3. Let's talk about the NATA PR SCHOOL since you were part of the first cohort. What did you gain from it? 4. What are your practices on social media? Do you focus on one or several social media platforms? 5. Can you tell us where we stand in terms of hypnosis? What are the current trends? 6. What would you say to those who wish to understand how it works and if the NATA PR SCHOOL is worth it? 7. To conclude, what do we wish for you?
Hello PR friend! Are you wondering if public relations is for you? Here are 3 questions to ask yourself to know if PR is for you: Do you feel you need to get known to increase your subscribers and the number of visits to your site? Are you looking to increase your sources of income? Are you unsatisfied with your sales and want to increase them? If you answered yes to one of these 3 questions or simply yes to all these questions, you should pay particular attention to public relations and what they can bring you. You might think public relations is only useful for big brands that launch products with large budgets, like launching a new electric car or the latest iPhone. Yes, PR can play an important role here, but it's the "easy" part, if I may say. The work remains important here. Let's say it's the "attention-grabbing" part that is facilitated here, among other things, by the appeal and popularity of the product. The "real" PR work, if I may say, is implemented when it comes to making smaller businesses known; whether it's a florist, a hair salon, a real estate agent, or a new sorbet, the basic work remains. But this is where PR creativity comes into play. And this is where our training at NATA PR SCHOOL can be most beneficial to you. Because if you run a small business, you don't have thousands of dollars to pay an agency for several months. You don't need a certification or a special permit to address journalists or influencers. In less than 2 hours a week, you can get featured for free. What to do to get known? If you are a hair salon, soloprener, or small business, start with simple ideas. Easy to implement. You need a bit of creativity to see what might interest journalists or influencers near you. I remember a hair salon that offered father-daughter afternoons where dads learned to style their little girls' hair. You've seen Barbie fans dressing in pink to attend the movie. You can try to capture the trend of the moment: offer your clients and their daughters to come and get a "Barbie" hairstyle before attending the movie. Do you own a lingerie shop? Offer clients the opportunity to bring back their old bras, and for each return, you make a donation to the women's shelter in your area. The possibilities are endless. A very small idea can get you talked about and bring you new clients. Take advantage of this trend and share it with your local newspaper. It is possible to find a PR angle for every product, every business, and every industry when you are just a little creative. Yes, sometimes you have to step out of what you do but think of new activities close to your main activity. There is a straightforward basic principle, especially if you want to generate new income: do new things. Get out of your usual routine. Asking your clients to bring their old swimsuits or bras is simple. You could offer them a discount on their next purchase in-store. Want to know more about PR and how you can integrate it into your marketing plan? Check our links and sign up for our lists to get everything we propose. If you need any more assistance, feel free to ask! Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! Of all the marketing activities that help promote a brand, a company, or a collection, partnerships with personalities, experts, or even complementary companies greatly facilitate public relations work. I hear you, PR friends; indeed, this is not new. From Marilyn Monroe boasting about wearing only her Chanel No. 5 to bed to the Kardashians, who are now developing their own brands, I agree there's nothing new about the principle of partnerships. But how effective this partnership tactic is. I wanted to talk to you about these successful associations today because, at NATA PR agency, we are presenting to the media one of the latest collections from Roche Bobois, launched in Milan in spring 2024. This is the first collaboration with the Chinese designer Jiang Qiong Er. The furniture is magnificent, created in a contemporary spirit inspired by traditional Chinese colors and bamboo. I invite you to take a look at the Roche Bobois website. So, how does this collaboration make our PR tasks easier? Well, immediately after sending the press release presenting this collection to our journalist friends in Canada, three major media outlets requested an interview with the designer. You should know that spontaneous requests of this type are rare and exceptional. But since the Asian community likely represents more than 20% of Canada (it accounted for 18% according to the latest statistics in 2016), you can understand the appeal of this partnership to our journalist friends. So, imagine the demand for these products in Vancouver and elsewhere in the beautiful Canadian provinces. Roche Bobois wisely chooses its partnerships and is not afraid to collaborate with creators who are not yet global celebrities but have all the potential to become one. Recently, a partnership with the Portuguese artist Joanna Vasconcelos, who created the Bombom collection, also met with great success. Indeed, an adaptation of the Bombom collection into beautiful garden furniture presented at the IDS in Toronto (International Design Show) in January 2024 was a hit. I hear you; it's not so easy for smaller companies to develop such associations. However, every day, I see young brands from the web finding influencers who share the same values and presenting the company's products. Sometimes, the collaboration is so fruitful that the brand develops a product with the influencer, who can present it to their community. These partnerships are now accessible to everyone thanks to the web and influencers. It's up to you to find those with fan communities interested in your offer. If you want to know more about PR, check our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! Yes, public relations is here to increase your visibility on the web. I can understand that traditional media comes to mind when you think of PR, but it's without considering that these all have digital versions, which often have even more success than their paper versions. Yes, many traditional media have exploded on the web since the pandemic! Here's how PR can help you increase your online visibility: Increase the number of visitors to your website Get more engagement on social media platforms. More leads, more sales. Improve your brand image Complement your social media. Contribute to content creation Develop a strategy for creating clickable links When people talk about you online, internet users will want to know more about your company and products. The cumulative effect of publications and mentions by journalists and influencers will bring "traffic" to your platforms. This does not happen by magic. You need to be found if someone is looking for you, even if it's not you specifically they are searching for. PR can help you capture more emails and increase your potential customer base. The effect of an article about you, your company, or your products will have a significant impact on readers. A lasting effect. Clients often tell us about an article that made them known, a local TV interview broadcast on the web, which benefited them. Yes, you should share those famous interviews in traditional media on your social media to continue amplifying the effects. We currently have an influence strategy for all NATA PR agency clients. These campaigns are primarily organic (without monetary exchange). Our job is to introduce brands and products to influencers so they talk about them to their community without compensation. These are pure PR: a third party (journalist or influencer) chooses to talk about our clients without being paid. But obviously, there are gray areas. It happens, especially after an organic campaign where we saw the enthusiastic reaction of the influencer's community, and we signed paid contracts with them. Here, we change the model. We move from the "organic" mention, the influencer's goodwill, to asking them to broadcast key messages from the brand and present the products desired by the company often very precisely. I regularly have conversations with young digital marketing professionals who want to get mentions like their online competitors. I suddenly see the illumination When I mention that these mentions were obtained through a public relations campaign! They finally understand what we do. This is not a reproach, and public relations is not a covered subject in their training. If you want to know more about PR, check our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello PR friend! For those who follow us, you know, I like to share with you what's happening at the agency. A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number of companies. Before revealing this fact to you, I imagine you are like me, and when something interests you, you go to Google to look it up. Well, imagine my surprise: this company had no website, no social media presence, and only 2 positive Google reviews from over 3 years ago. Yes, we forget, but even today, many companies have a very weak online presence. I know, it's surprising! In defense of this client, it must be said that they unknowingly fit into the trend making a big comeback called "Quiet Luxury." "Luxe discret" in French. This means this company offers products to a wealthy clientele for whom discretion and anonymity are of great value. This trend is especially present in the fashion world, where quiet luxury is often contrasted with ostentatious luxury. The former values the best quality, subtlety, and to add a trendy word: authenticity. The absence of logos is also significant in this trend of quiet luxury. Major houses with recognized expertise appreciated by the very wealthy of this world know this. It is part of their practice to sign their creations inside the garments and not to display signatures to be used as billboards. A friend, a great creator and accessory designer for opera and theater, used to say, every time he saw the initials of major brands prominently displayed on clothes, handbags, sunglasses, or accessories: "Why would I wear things with the initials of someone I don't even know!" These are the ones who recognize "true" luxury! The "Happy Few" choose great luxury houses, often more than a century old, to complete their wardrobe and integrate this way of living into all spheres of their lives. So, what does the NATA PR agency propose to this client to increase their online visibility? Obvious things like creating a website and a Facebook page. But here is a unique idea I share with you because to know this trick, you need to know a bit about public relations. I propose to this client, while we develop their website and Facebook page, to first publish: A press release on a newswire. Yes, because for those who will search online tomorrow, the first thing they will find is this press release that tells exactly what this company wants to highlight. How do you regain control of what is said or not about you? Yes, the newswire is the perfect tool to make you visible online instantly. If you want to know more about PR, check our links and sign up for our lists so you do not miss anything. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Hello, PR friend! We've had this idea in mind for a while. It's finally here! If you complete our training and demonstrate that you've done the work required in the program's six modules, you'll receive the NATA PR SCHOOL certificate. Why certification? For four main reasons: At the request of our students The training is of very high quality Access to our 30 years of experience The agency's reputation There are hundreds and thousands of online courses, but only some are based on such extensive experience. And few online courses are taught by experts at our level. Since the program is connected to the NATA PR agency, we are at the forefront of what works today. Plus, we share our experience with our current clients with our students. We provide you with press releases that we use, which you can quickly adapt. I share with you live what's happening at the agency every week. We show you how to easily carry out a public relations/social media campaign in six steps. By the way, I invite you to be part of our next cohort starting on May 27, 2024. After the training, many of our students tell us that they have entirely changed their beliefs about PR: they went from "PR is too complicated" to "PR is so simple and easy." I promise you that after the training, you will understand PR and how you can get journalists and influencers to talk about you for free. It's as if you were becoming an employee of the NATA PR agency for six weeks, and I had to get you to generate results quickly. Fun and guaranteed results! If you don't already have our MODEL, I'm offering it to you for free. To get it, click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL. THE DOORS OF NATA PR SCHOOL ARE OPEN You have until May 24, 2024, to enroll in our program GET FEATURED FOR FREE. The link is right here: https://bit.ly/3jPvVlY I'm here to help you. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
This is the final episode of this series on Public Relations 101. Feel free to listen to the previous episodes to get a better idea of what Public Relations can offer you. In this episode, I will talk about the last two steps of our model that we delve into at NATA PR SCHOOL. By the way, I invite you to be part of our next cohort starting on May 27, 2024. It's a six-week program where I guide you every step of the way, with one module and a meeting with me each week. At the end of this training, you'll have: your press release; your media/influencer list, and; you will have demystified public relations, which will be easy to integrate into your marketing plan. I've been training my employees and students for over 20 years. I've developed a simplified method that will help you generate results easily in less than 2 hours per week. It's as if you were becoming an employee of the NATA PR agency for six weeks, and I had to get you to generate results quickly. Fun and results are guaranteed! If you still need to get our model, I'm offering it to you for free. To get it, click on the link in the episode notes at the bottom: THE FREE NATA PR MODEL. So let's explore these last two steps, the 5th and 6th here: 1. Effective Follow-ups 2. Measuring Your Results Effective Follow-ups Follow-ups are part of these essential steps. Yes, sometimes we send out a press release, and the responses take time. If you own your own business and do business development, do you only approach companies or clients that interest you once? No, obviously not. You know you have to get back into their field of vision. At NATA PR agency, we are masters at this, and following up with media or influencers to grab their attention is part of our expertise. Want to know more about the topic and how to capture the interest of journalists and influencers to get them to talk about you for free? Well, our program at NATA PR SCHOOL is for you. Measuring Your Results This is a fundamental step to move you forward. Did you know that what gets measured gets better? Ask Olympic athletes, as it's the heart of all training. Still trying to figure out where to start? Set simple goals that you can review, such as: Convincing 3 influencers to talk about your products Getting a mention or interview in a professional publication Being a guest on a podcast, etc. Simple and easy Public Relations and nothing beats our program to understand how to do it from the inside. PR 101 Public Relations are there to make you known Social media does not replace PR PR complements social media THE DOORS TO NATA PR SCHOOL ARE OPEN You have until May 23, 2024, to enroll in our program GET FEATURED FOR FREE. The link is right here: https://bit.ly/3jPvVlY I'm here to help you. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
I'm continuing here to talk to you about our NATA PR model in six steps because it's indeed the perfect tool to lay the foundations of PR 101. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at the bottom of the episode: THE FREE NATA PR MODEL. You'll have understood that I presented steps 1 and 2 in the previous podcast. So here are steps 3 and 4 of our model. Identify the real influencers Provide them with the necessary tools IDENTIFY THE REAL INFLUENCERS It's important to understand that I'm not passing judgment here on who the real or fake influencers are. I'd instead draw your attention to those who are "real" for you and your products. I've too often seen companies use media lists graciously provided by a third party that had nothing to do with their industry. According to a CISION survey, our journalist friends confirm that barely 25% of what they receive is useful to them. It's better to have 5 "real" journalists/influencers on your list than 1000 who will never respond to you. When you sign up for our program, I will show you how to create your own list and find your first real influencer. At the end of the 6-week program, you'll have your own list and can continue to develop it. I show you how we do it at the agency to find the right contacts. PROVIDE THEM WITH THE NECESSARY TOOLS When we talk about PR 101, it's essential to know that it's pointless to communicate or try to convince journalists to talk about a new product if you don't have good photos. Yes, I hear you; newspapers still send their journalists accompanied by a photographer. But it's becoming increasingly rare. To give yourself the best chance and not miss an opportunity to get free publicity, have good high-resolution photos and products you can send the journalist to try out. Otherwise, PR 101, resist and wait until you have images. Also, make sure your product is available and can be purchased on a website or at a specific location. Otherwise, you're doing all this work for nothing. Nothing makes me sad than articles written about products, and readers can't get hold of them. Quick reminder: PR 101 Press relations are there to make you known Social media does not replace PR PR complements social media. And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024. BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL. So here are the first 2 steps of our model: Determine why they (journalists/influencers) would talk about you Tell your story FIRST STEP DETERMINE WHY THEY WOULD TALK ABOUT YOU It's sometimes much simpler than you think to get people talking about you. Are you launching a product or a service? Do you know what is the most covered element by journalists and influencers? Yes, it's NOVELTY. Journalists and influencers specializing in a particular sector are tasked with talking to their readers and fans about everything new. Think about the automotive world. Journalists and influencers in this sector systematically talk about everything new in this industry: new companies, new models, road tests, etc. The same goes for agribusiness, fashion, beauty, tourism, new technologies, etc. SECOND STEP TELL YOUR STORY You'll need to come up with a catchy title for your press release. This title will serve as the subject line of your email. CHATGPT TO THE RESCUE And at NATA PR SCHOOL, I will show you how to use ChatGPT for this. So, there are no more excuses for not communicating via email or DM on Instagram to influencers. ChatGPT is going to become your new favorite assistant. I promise you. PR 101 Press relations are there to make you known Social media does not replace PR PR complements social media. And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024. BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
There's a particular mystery surrounding the profession of public relations. If you're not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You're right because we're talking about: crisis management, reputation management. However, for over 20 years, many agencies and numerous professionals have specialized in promoting consumer products. I'm one of those pioneers who dedicated their knowledge and skills to public relations to showcase products. I admit that after working with numerous artists, I wanted to simplify my life. That led me to turn to public relations for brands and products. What traditional agencies called more than twenty years ago: "PR marketing." And precisely over 20 years ago, when I founded NATA PR, the now famous haircare brand Kérastase hired my services. This led me to develop expertise in "MARKETING PR." I have loved highlighting Kérastase for over 13 years. Over time, we at NATA PR have become beauty, luxury, and high-quality product experts. You might think you don't need public relations because you don't have a reputation to protect and no crisis on the horizon? You're mistaken not to take a closer look at what public relations can offer you today. I wanted to develop a quick guide to PR 101. Basic Public Relations 101 can be powerful for: announcing the creation and founding of a new company launching a product celebrating an anniversary; securing funding after initial investment exporting sharing your trials, hardships highlighting creative or business partnerships promoting your local production, craftsmanship promoting programs you've implemented for your mental health and that of your employees presenting how you implement the 4-day workweek, etc. The list of reasons to consider PR is long. You can interest journalists in your story if you have a product, service, or business activity that fits current trends. For example, if your company cafeteria becomes vegan at the request of your employees, there's a story to tell here. So PR 101 will be valuable to you. Yes, you can post a text about your cafeteria on Facebook and LinkedIn. Still, if a journalist picks up this story, it will have a much more significant impact, reaching a larger audience. And it's this article that will make you known and make new employees want to work for you. PR 101 Press relations are there to make you known Social media does not replace PR And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL in a few weeks. BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their market and don't mince words At NATA PR agency, we are experts in supporting companies entering the North American market. We know how to tell their story. I remember a French beauty brand whose founders moved to New York with their family for five years to understand this vast market fully. Even today, I greatly admire these founders who set aside their ego and immense European success to enter a market where they were completely unknown. These leaders had the humility to go into the field to gather consumer feedback, which was not always positive about their packaging and products. They then took stock to completely rework their product presentation, review messages, and information. They listened to what their future consumers had to say and took the necessary steps for their products to be understood and appreciated in a brand-new market. We were fortunate to introduce the founders to the media. Yes, this was before the pandemic, and for five years, we could organize meetings with journalists who loved discovering the story of this brand. We were the perfect intermediary to help this brand convey its story and culture and become known in a brand-new market. Public relations to tell brands' stories are extremely powerful. Want to learn more? Contact me. I'm here to help. Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say that familiarity with the brand (i.e., brand knowledge) makes them more likely to buy." Social Sprou But if you're like my relatives and family, you probably wonder how public relations professionals do it. My relatives will tell you about my work that I write press releases I send them to journalists Yes, that's the basis of what all public relations professionals do. But where public relations become exciting and strategic is in the what, how: What is the news? What are the keywords to present our information? How are we going to tell this story? To whom are we going to send it? When to send this information for maximum impact How are we going to present the news? I love discussing all these points with my teams because no two public relations campaigns are alike. Everything is different each time! Let's talk about a concrete example: A jeans company we've worked with for many years had just produced a video of utmost importance to them. "Hurry, we need to send our video to journalists!" our client asked. Yes, but what's the news? "We want our customers to watch the video before buying their jeans online so they can make an informed choice based on the right size and the right style for them. And above all, we're trying to reduce returns by more than 30%!" So I came up with the idea of suggesting to our client to create a surprise and title the press release as follows: Don't buy jeans before watching this video. Then, we wondered which media outlets were most likely to broadcast this news. Our first choice was La Presse, the largest French-language daily in North America, where our client is based. And yes, we got featured in this major newspaper and after that many other websites and publications. What do you think? Do you understand what PR is for a bit better? Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I like to get to the heart of the matter quickly, so here it is: To give you a quick idea of what sets public relations apart from marketing, you need to know that PR is a component of the marketing plan. For those who haven't studied marketing, it's pretty simple. There are generally 5 axes that makeup marketing. The famous 5 Ps in English: ProductPricePlacePeoplePromotion (this is where public relations come in) Yes, public relations are generally integrated into promotion (to make your product/service/company known). Often, we find ourselves in the same budget category as advertising. So marketing is a set of activities that can include: Defining a product (its name and packaging); Identifying the target audience (who are the consumers); Developing the sales network; Setting the price; and Choosing how to promote it (this is where PR comes in). Suppose you think about the new spicy-flavored Coca-Cola. In that case, it's easier to understand the role of marketing teams that have certainly contributed to the image of this new product, its price, etc. They have probably been involved in choosing PR agencies around the world for the launch of this novelty! That's the difference between marketing and public relations. And I can assure you that this distinction is not clear for a huge number of people. And obviously, in the promotion part, you find all types of advertisements (traditional and online). This involves buying spaces or paying Facebook, Instagram, or Google to present your ads to their users. Public relations are the organic part of your promotion plan, as you generally don't pay a journalist or an influencer to talk about you. I say "generally" because there are gray areas, especially since influencers have developed. We often work with influencers without paying them, usually in exchange for products or an experience. However, we also often pay influencers, especially when a brand requires specific messages to be broadcasted by influencers. But that's another podcast topic! If you are like me, an early riser, sign up for our new workshop: 12:30 pm ET (New York time): MASTERING THE ART OF GRABBING ATTENTION https://natapr.com/grabbing I am here to help you Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate them. It's advertising that generates direct sales. However, with the advent of social media, the perception of the role of public relations has shifted. I remember being part of a beauty CEOs group where everyone complained about their PR agency: We don't know what they're doing. We can't measure our ROI (return on investment), etc. I remember asking these CEOs: "But surely your agency has given you a plan, an execution schedule for PR campaigns?" Answer: "Yes, but we don't know what they do every day." That's when I realized that since social media posting speed is immediate, public relations needed to find a way to be in "immediate" and more frequent contact with its clients. It's been about 5 years since we implemented weekly updates to inform our clients of what we've done during the week. Before creating this new tool, we had our clients' trust, and most importantly, we allowed time for public relations to generate results. As you know, we are in the age of instantaneity. When I officially announced to our clients that they would receive a weekly report every Friday, the reactions were immediate and positive. Now, our clients know what we do every day. Even though it still takes time to get a major publication. Understanding what we do has improved, especially among our young marketing directors early in their careers. So, are public relations an investment or an expense? Obviously, it's an investment to make yourself known! You invest in your visibility and your reputation. You might say that all of this is quite intangible, not concrete. Well, put yourself in the shoes of your client who is in front of the tea section at the supermarket. If they've never heard of you, which tea will they choose? So, invest in your reputation! We are currently preparing a workshop on How to Master the Art of Grabbing Attention, where I will be live with you on April 3, 2024. I will reveal the agency's best tactics for capturing Attention. A meeting not to be missed! MASTERING THE ART OF GRABBING ATTENTION https://www.natapr.com/grabbing I am here to help you Nata GET FEATURED FOR FREE➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS➤ www.natapr.com INSTAGRAM➤ https://www.instagram.com/nata_pr_school/
© 2020-2025 Ivy Podcast Discovery LLC
