Podcasts about zato marketing

The first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars. I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there. Which is where Kirk Williams comes in. Kirk has been running Google Ads for well over a decade and is now the CEO of ZATO Marketing, a Google Ads agency that does great work. Tune in for an episode where he explains Google's ad-related legal battles, the best strategies for DTC, and how to make Performance Max EPISODE HIGHLIGHTS [00:05:46] Google's antitrust case. [00:08:21] Google manipulating search auctions. [00:09:22] Auction reserve pricing and trust. [00:13:38] Concerns about Google's PMAX. [00:18:03] Advantage Plus shopping campaigns. [00:19:34] Marketing differences between Google and Meta [00:21:39] Complexity of PMAX campaign types. [00:27:18] New customer campaign success. [00:29:33] Efficiency in supply chain. [00:33:01] Google's advertising challenges. [00:36:52] The challenge of competing on Google. [00:45:41] Advertising budget and ROI. [00:46:19] Search advertising strategies. [00:52:06] Agency brand relations. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠ and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH KIRK Follow Kirk on X: ⁠@PPCKirk Work With ZATO Marketing: https://zatomarketing.com/ FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Kirk Williams, Founder and CEO of ZATO Marketing, a PPC micro agency, discusses the benefits of dedicating yourself to learning, sharing your knowledge and wisdom, and more of his background. We talk about how seminary school helped him become the marketer he is today, along with his Father-In-Law, and how he defines a mentor. He mentions the processes he's implementing to mentor his team today, and we discuss Performance Max and the future of Google Shopping. Episode Highlights[4:00] Kirk discusses his educational background in seminary school (Southern Baptist Theological Seminary) and learning to take in a multitude of different interpretations and backgrounds of ideas.[10:19] When it came to finding and building his team at ZATO, Kirk highlighted the importance of finding people who have curiosity and passion, and doing a cost-benefit analysis of how they commit to projects and learning. [14:25] What is a mentor? At a real, base level, Kirk defines a mentor as someone who has the willingness and knowledge to offer help to someone in an ongoing manner. He also stressed the importance of consent from your mentor, as well as respect for the knowledge and guidance shared. [31:15] Kirk discussed how he is still trying to figure out the details of how he is mentoring and fostering an environment of mentorship within the ZATO world now. [34:30] Performance Max is Google Ads' new goal-based campaign type that uses Google's automation to target more converting customers and focuses on sales conversions. Kirk highlights how little is known across the digital marketing and PPC communities about how PMax truly works and the specifics of how it targets customers. He also dives into how PMax should be viewed and used within the marketing funnel.Episode LinksState of Search - Dallas ConferenceMinnesota SearchUtah DMC Who? By Geoff Smart and Randy StreetKirk's New YouTube Channel: Merchant Center MasteryPPC Pondering PodcastZATO MarketingFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.What is healthy ecommerce growth? - 08:34Google Ads and how to optimise campaign performance - 19:12Performance Max-Google's automation concept - 28:02 Compliant data collection and privacy moving forward - 42:34 

It's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional."Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on Google and Microsoft and caters especially to eCommerce businesses. He's been named among the Top 25 Most Influential PPCers in the world by PPC Hero for the past 5 years. Brendan Hughes is the CEO here at Optily and has decades of experience creating and implementing digital marketing and eCommerce strategies. He's led teams across many high-growth consumer-facing organizations, so he's very familiar with both the challenges and opportunities digital marketers face every day. Resources:Ponderings of a PPC Professional, Kirk WilliamsSmart Shopping Campaigns with PPCKirk (Udemy)

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users Plus, Kirk provides his top tip for the audience. If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

 This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin's favorites from 2019.  On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders' Show is next week! You can check out all of Do You Convert's IBS education sessions here. In the News (4:12) Facebook will let users hide ads targeted via Custom Audience lists (Marletingland.com)> California Consumer Privacy Act – What You Need to Know (DoYouConvert.com) New law that protects CA residents against their data being collected and sold without their knowledge What it means for homebuilders Matterport Adds Measurement Mode for 3D Environments (BuilderOnline.com) Users can now accurately measure rooms, windows, doors, or furniture in a Matterport 3D digital space, and share those measurements with anyone. How this function can potentially fit into the new home sales process 360 Topic of the Week – Attribution Analysis with Kirk Williams (13:00) Kirk Williams Kirk Williams was named one of the Top 25 Most Influential PPC experts in the world by PPC Hero. He is the owner of ZATO Marketing, a paid search micro-agency specializing in eCommerce PPC on Google and Bing. Kirk has spoken at conferences all over the world, and is the author of “Digital Advertising is not the dot com bubble, improper attribution is,” which we discussed extensively on episode 77. Find a comfortable place where you can focus for the next 50 minutes, because this interview is packed with information, insight, and marketing things that make you go hmm… We dive into: What is marketing and brand building beyond tracked profit, attribution and reporting? Why conversion tracking can be dangerous What is attribution, exactly? No perfect attribution model Why paid search can't make a business grow Why privacy technology will make perfect attribution impossible When attribution does work when it comes to overall marketing strategy Why we should NOT be risk-adverse as marketers How last click attribution strangles the top of the funnel Can you use paid search to build a brand? (the difference between demand creation and demand capture) Non-Marketing Doom (doom caused by forces outside of marketing) is a result of two things: Failure in Process and Failure in Understanding More articles you'll want to read from Kirk Williams: When Good PPC Goes Bad with Kirk Williams [DMC Recap] Stop Bidding on These Brand Keywords in PPC Question of the Week (1:03:00) Last QOTW: What part of your company's business will have the biggest opportunity for improvement in 2020? Sales, marketing, product, land, etc./what will be your breakout department in 2020 to have positive impacts on results? See the answers here. New QOTW: Are you going to the Builders' Show? If so, what are you most looking forward to? Answer in the the Market Proof Marketing group on Facebook or LinkedIn. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend and it's kind of like trying to sell inventory homes at the end of the year. Kevin lays out the roadmap to marketing success. Also, we have a special gift for the very next caller! Leave any questions or comments about this episode or any other at 404-369-2595. In the News: (8:50) This week we discuss the counterpoint article to Kevin's favorite article of 2019: Digital advertising is not the dot com bubble, improper attribution is (MarketingLand.com) – Kirk Williams from Zato Marketing says that the real problem in paid search right now is our belief that we can track everything. We don't disagree… Do we have tunnel vision when it comes to attribution? Paid search vs. branding What are we actually tracking – what does it mean and how to does it help us form our marketing strategy? Oversimplifying the customer journey – it's not linear; it's more like a bouncing ball There's no perfect attribution model – more complicated doesn't necessarily mean better In summary, marketing is complicated! Last QOTW: What's on your holiday wish list? Answer here for a chance to win a personalized gift from Kevin that you cannot buy! Footnotes: Here is the DYC funnel Kevin mentioned in the episode DYC's 2019 Holiday Gift Guide is here! If you're not on Facebook, or just prefer LinkedIn, you can now join our LinkedIn Market Proof Marketing group! Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 77: Advertising, Attribution and Branding – Trust Us, It's Complicated appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 77: Advertising, Attribution and Branding – Trust Us, It's Complicated appeared first on Online Sales and Marketing for Home Builders - DYC.

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!  

Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing.  He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores. Watch the original video recording here: https://www.stukent.com/expert-sessions/intro-to-google-shopping-ads/

Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his college campus to owning his own marketing agency, Kirk has come a long way. Today, Kirk runs his own marketing agency called Zato Marketing, regularly writes for Search Engine Land, PPC Hero, and Bing, and is an international PPC speaker at numerous digital marketing conferences. Join Greg Finn for this special episode of Off The Clock where we break down Kirk's digital marketing journey. Listen in to learn how Kirk got started, what he has learned along the way, what he hates in digital marketing, and how he manages to run two companies while managing a family of five. Read the full show notes here: https://marketingoclock.com/off-the-clock-kirk-williams/

Want some killer tips on how to be recognized by your industry as a rising star and an influential entrepreneur? Check out how one online PPC agency owner jumped from an ordinary online PPC agency owner to rising star in the PPC world to being named one of the Top 25 Most Influential PPCers in the world by PPC Hero. Today I talked with Kirk Williams, founder of Zato Marketing. Kirk went from running his PPC agency in the basement of his mother-in-law's house to now speaking at top PPC conferences and getting a regular stream of clients.

Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with. On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing. https://freelancetransformation.com/episode173

Welcome to the #70 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we're joined by Tim Halloran, Head of Social Advertising at Zato Marketing. In this episode, Tim reflects on the nine biggest Facebook updates from 2017. Stay tuned to learn more about: - The impact of Russian ads on the Facebook News Feed and subsequent algorithm changes - Power Editor & Ads Manager merging - Collection Ads - Facebook Analytics - Facebook Offline Conversions - and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message