Podcasts about do you convert

Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today's homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn't blindly trust automation, especially in homebuilding.Special Announcements2025 Summit is filling up and on-site rooms are booking fast - be sure to get your ticket today.

Jen Barkan is joined by Jessie Suggs for a bittersweet episode, as it's Jessie's last week at Do You Convert. Jessie shares her incredible journey at DYC, and her what's to come for her next adventure. They also share the exciting news that Online Sales Academy tickets have been released for spring, and shout out Jessica Myers with Caviness & Cates for an amazing video she recently filmed, and her work in humanizing the online sales process.Jen and Jessie discuss: Jessie's time at Do You Convert, and the impact she's made on countless OSCs Where she will be headed to, and what her new role will entail.Her love for DYC Summit, and how her experience shifted from attending as an OSC to attending as a team member. Jessie's most funny, and toughest moment during her time as a coach.The four things Jessie has learned big picture:You can be kind and in control at the same time - some of the people she has most looked up to have been the kindest. You can't wait for change to happen - you have to make change. We get to define what success looks like to us. What does one year look like for you? What does five years look like for you?Surround yourself with good people, and good things will happen. Skills Check (40:42): Being Disciplined in Honor of Jessie Pick one thing that you need to be more disciplined on, and go forth and do that in the next month! 

Market Proof Marketing · Ep 377 - 2025 Builders Show Wrap Up The 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event filled with many highlights, including presentations from our very own Julie Jarnagin, Karla Tuten and Kevin Oakley! In this episode, the team discusses their biggest takeaways from IBS. Topics covered include: AI Aids in Interior DesignStorytelling & Data in MarketingA Call for More Diverse PerspectivesPractical AI & Feedback LoopsOnline Sales and Marketing Collaboration& Much More!Below, team members expand upon their key takeaways:Karla Tuten: A whirlwind of inspiration and education is how I would define this past week. The familiar faces of our builder partners is particularly refreshing. With notebooks full of ideas, my biggest takeaway is that there is a real cost to inaction. But on that same note, to be successful at anything is a process, not a product. Kevin Oakley: Even though the full spring market hasn't appeared yet, the vibe of the show was overwhelmingly positive. Also interesting was that although the overall show attendance was one of the highest in years, the sales and marketing attendance felt lower than in years past (I could be wrong -- but many of the encore sessions were more lightly attended than in prior years). On the other hand, I also spoke to more first-time attendees than perhaps any other year I can remember, and all had good things to say about their experience. Of course, this year had more than enough conversation about AI, but it felt like nuance was back a bit more in most sessions. It wasn't as much "adopt A.I. or die" as "be thoughtful and strategic in your limited adoption for now, and pay attention to the future." Finally, I spoke with a few different stock analysts who cover the housing market, and they were mostly aligned that the second half of this year may end up being stronger than the first half - similar to the pattern of 2023's market. Mike Lyon: It's all about the hall. I'm always able to pick something up from the education sessions but a lot of the learning comes from the direct conversations in the hallways. As long as you are talking to the right people... and there is a high concentration of the right people at the show. Jen Barkan: This was one of my favorite years. I really enjoyed being able to support colleagues, industry friends and builder partners as they shined on stage. Highlights from my time at the show include:Karla's session on brand consistency (commit to the bit!).Julie's session on marketing mistakes (make sure you're looking at the RIGHT data!).Haley Naebig with NoviHome's session on customer experience, and her quote, "Scared money don't make money!" We even had some of our partners spread the good word of online sales and speak on the importance of handoff and collaborating with onsite sales! Speaking of shining, congrats to our online sales specialists who won awards at the Nationals event, too! Jackie Lipinski: Magic and inspiration happens in those small moments of togetherness, and this year at the show it was no exception. The power of storytelling with marketing was the name of the game, and everyone must embody the brand and communicate it authentically. My other favorite thought-provoking moments was from a presentation from Steve Shoemaker with Ideal Homes, where he emphasized testing ideas with small "bullets" before committing to the big "cannonballs," along with Brian McCarthy with Abrazo and RIoT Technology's survivorship based analogy, which reminds us to challenge assumptions and look for the missing data before making decisions. Beth Russell: As the Builders' Show came to a close, I found myself gathered with a group of industry leading women in Sales Central, reflecting on the week and our industry as a whole. Our conversations centered around leadership, support, and the importance of creating space - for ourselves, others, and new ideas. What makes the show so special is that there's room for everyone and their unique perspectives and experiences. By sharing our journeys, we help others grow, learn, and feel empowered to step outside their comfort zones. Some of my favorite moments include:Steve Shoemaker's honest take on mistakes he made, risks he took, and lessons he learned. Chip Bell's endless charisma on stage, passionately discussing the view from the customer. The Marketing Leadership Collective Dinner at my all-time favorite, China Polblano. Brian McCarthy's natural storytelling ability.Craig Neal and Taylor Humphry throwing paper airplanes at us. All. Of. The. Hugs. Julie Jarnagin:What an amazing week with some amazing people! My favorite part of IBS 2025 was spending time with the Do You Convert team and all of our builder partners. Our very own Karla Tuten had an excellent presentation on brand consistency, reminding us just how important it is to reinforce your brand at every single touchpoint. I also heard a fascinating presentation on how AI is being used in the design space on time-consuming tasks and providing designers more time on the creative aspects of their work. Like and subscribe on your favorite platform! The post Ep 377 - 2025 Builders Show Wrap Up! appeared first on Online Sales and Marketing for Home Builders - DYC.

Jen Barkan is joined by Jessie Suggs, who just celebrated her four year "workiversary" at Do You Convert! And did you know Jen also just celebrated eight years?! They recap exciting Upcoming Events including their trip next week to the 2025 International Builders' Show! This episode starts out with a new celebration of OSCs, and touches on the scenarios of burnout and rust-out, identifying it as an employee or manager, and finding solutions in an honest and genuine way. Tito Shout-Outs (07:15): Jen recaps our recent National OSC Day celebration, and shares a heartfelt story about her beloved pup Tito who passed away a few years ago on OSC Day, who inspired their new "Tito Shout-outs," signifying the words Top Industry Talented OSC. Their first shout-out is for Kendall Pashak, the Online Sales Manager with Hartford Homes! Kendall's proactive work and confidence has stood out, and made an impact with her management. Topic of Today: Recognizing Burnout and Rust-Out (11:56): Burnout happens when you feel so overwhelmed, you don't feel in control of your day or your tasks, causing you to shutdown. Rust-out is typically an indicator that burnout is coming -- you're unable to go the extra mile due to time constraints, or not feeling motivated-driven. Self-reflection is important when going through either of the above. Looking for certain signs (as an employee or manager) is an important piece. Examples of burnout: not wanting to answer the phone, feeling consistently overwhelmed with tasks, having a hard time with coachability. Examples of rust-out: feeling stagnant with your process, not feeling excited to come to work, not taking initiative to present at sales meetings. There's no one-size fits all solution, however having honest conversations with a coach, peer or colleague will help you gain a different perspective. When you're not sure what to focus on, focus on the things you have control over. When all else fails, do the best thing in that moment for the customer. Prioritize creating time in your day for stress recovery. As an OSC, you're exerting energy all day long, and it's important to give yourself pockets in the day to take a few moments to breathe. Sometimes it's as simple as prioritizing your lunch break, and creating boundaries and margin. Being "hangry" is a real thing! Jen suggests reflecting on your favorite things about your role, and figuring out how to incorporate more of that into your day. Skills Check: How Your Work Space Affects Your Vibe (35:00): Jessie discusses transitioning from a full-time office environment to fully working from home during COVID, and how your environment can play a role in your efficiency. Jen recommends having a designated, quiet office space where you can close the door if you're working from home (or the office!)If you're feeling burnout or rust-out, it's ok to say something! Nothing changes without action. 

Jen Barkan and Jessie Suggs hosted an exciting LIVE episode this week celebrating National OSC Day today! This episode is jam-packed with special guests, stories, best-practices, words of wisdom -- a victory lap to celebrate all of the hard work OSCs have put into their roles the last year! 03:43 - Mike Lyon, "The OG"Mike enters the chat to share the history of OSC Day, and how this special celebration came to fruition.He celebrates all of the hard work that has been put into prospecting this year.They touch on a popular quote from Seth Godin, "Pick your customers, pick your future."09:50 - Martha Clifford, Director of Online Sales with Tuskes HomesJen and Martha share a laugh over the hashtag they used to use: #oscproblems.Did you know Jen and Martha attended the first ever Online Sales and Marketing Summit?She shares her experience as an OSC the last 13 years, and what keeps the role challenging and exciting for her.Martha's OSC Day message: be consistent, stay curious, and your job matters! 14:28 - Lena Burgin, Online Sales Counselor with Level Homes Jessie brings up The Nationals, as Lena is up for Rookie of the Year! She is so excited for the confidence she will bring this year to the role, and use what she's learned over the last year (if you know, you know, being able to answer questions. in the car or in-the-moment is a huge win for her this year)!Jessie shares the power of bringing joy into the role.Lena's OSC Day message: trust the process, because it works! 19:21 - Haley Naebig, Director of Sales with NoviHome Haley shares her experience working as an OSC at Level Homes, and how she's used her experiences in homebuilding to support clients at NoviHome. She emphasizes the benefits of being "pleasantly persistent" and how the consistency has set her up for success. One of Jen's favorite all-time videos is Haley on rollerblades doing a community tour, and her ability to put herself out there and ask for feedback. Haley's OSC Day message: having fun shines through all of your interactions and is a great way to stand out! 26:14 - Sam Barkan, Inside Crossover Sales Agent with Chesapeake Homes While Sam currently works as an on-site, he worked and managed the online sales position while his colleague was out on maternity leave. Sam shares his key takeaway: online sales is hard. He celebrates the persistence, organization and dedication of OSCs, highlighting that it's 100% of the process, 100% of the time. Sam's OSC Day message to fellow on-sites: be curious about online sales, especially the metrics, and take the time to communicate and show appreciation. If you do this, the metrics will speak for themselves. 30:34 - Reyna Estrada, National Internet Sales Director with M/I HomesReyna is back from Argentina, and ready to celebrate OSC Day (she even has balloons)! She began her role as an OSC in 2008, and talks about how the role has evolved. Reyna works with a huge team (30 throughout 17 markets) and is proud to work with such dedicated, passionate and authentic professionals. Jen touches on the role of empathy and the importance of nurturing within the role. One of the biggest changes Reyna has seen within the role is the shift in priorities of focusing on lead conversion vs. wearing different hats. Reyna's OSC Day message: you are appreciated, thank you for your commitment to taking care of our customers, and thank you for elevating us to excellence every single day. 36:00 - Brittany Horner, Director of Marketing & Online Sales with Mitchell Homes Brittany joined Mitchell Homes in 2019 to create the marketing department, and by fall of 2023 spearheaded the creation of the online sales department. Speed to lead, excitement and prospecting has completely transformed their business. She shouts out her incredible team, and all of their hard work! 39:02 - Beth Russel, Marketing Coach with Do You Convert Before coming to Do You Convert, Beth led a team at Stylecraft, and shares her experience with their outstanding team. Jen and Beth discuss how essential it is for online sales and marketing to collaborate, and how often the two should be meeting and communicating. Beth thanks online sales counselors for producing data integrity that marketing and sales leaders rely on so heavily. Beth encourages marketers to listen to online sales counselors, integrate them into the process, and really understand what their day-to-day looks like. 44:23 - Skills Check! As you celebrate National OSC Day -- share your victories! Use #nationaloscday so we can help celebrate your wins as well. 

Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experienceKarla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentationThe trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless OptionsAuthenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started?For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spottedA new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55):Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype, that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com. Like and subscribe on your favorite platform! The post Ep 372 - See You At The 2025 International Builders' Show! appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 364 - The Season of Expectations Join Kevin Oakley, Jackie Lipinski and Julie Jarnagin for an exciting pre-holiday episode! They kick off episode 364 talking about expectations, and a common excitement for what's to come in the new year. Jackie brings up the wonder of Spotify Wrapped, and the team discusses the Do You Convert holiday gift guide, as well as Zillow predictions for 2025 and some interesting news out of Google regarding the recent antitrust case. Story Time (03:27):Jackie's Spotify Wrapped notified her that she was a top listener of the "Everything is Awesome" song from the Lego movie -- listening to it 98 times this year! Julie covers the topic of "starter homes" and a shift in how it looks now vs. how it used to be, as well as a change in people purchasing fixer-uppers Kevin hosted a session on marketing team dynamics, and found a hand-written org chart from Ryan Homes from 1966 In The News (18:23):2024 DYC Holiday Gift Guide (https://www.doyouconvert.com)Remote work levels drop in 39 of the 40 largest markets - what it meant for housing (https://www.resiclubanalytics.com)Zillow predicts more buyers will come out ahead in a bumpy 2025 (https://zillow.mediaroom.com)DOJ pushes for Google to break off Chrome browser after antitrust case (https://www.cnbc.com/2024/11/20/doj-pushes-for-google-to-break-off-chrome-browser-after-antitrust-case.html)Things We Love - Things We Hate (34:20): Jackie did her first Turkey Trot 5K, and did a preparatory 5K the day before. She loved seeing the difference between running alone, and running with others, and the excitement of seeing the finish lineJulie talks Black Friday and the participatory element around it Kevin loves Amy's Gourmet Apples, and covers a trend he's seen with syndication platforms and the quality of leads builders have reported seeing Like and subscribe on your favorite platform! The post Ep 364 - The Season of Expectations appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 361: Thinking in Categories  Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. Story Time (6:50): Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space In The News (27:19)The 2024 Homebuilder Online Follow-Up Survey (https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/) Before and After: Caviness & Cates (Beyond The Artboard) (https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/)Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/) Things We Love - Things We Hate (42:48): Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers Kevin hates running, and is suspicious of people who do this too much. Like and subscribe on your favorite platform! The post Ep 361: Thinking in Categories appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 359: It Doesn't Happen Overnight Julie Jarnagin, Jackie Lipinski and Beth Russell host this episode and are gearing up for Halloween! An important topic surrounds time management, and replacing broken processes to streamline marketing tasks as we near the end of the year. They also share some exciting news... Do You Convert is hiring! Story Time (03:22)Beth talks prepping for next year, and an important question she's asking her builder partners -- who is protecting your time?Jackie's story time is about the shift marketers can experience from realism, pessimism and optimism. Julie brings up how it can seem early to be talking about 2025, but now is really the perfect time. In The News (12:04)Do You Convert is Growing! (https://www.doyouconvert.com/jobs/) Builders continue to shift to condos and townhomes amidst affordability crisis (https://zillow.mediaroom.com/2024-10-17-Builders-continue-shift-to-condos-and-townhomes-amidst-affordability-crisis) Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns (https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720)Things We Love - Things We Hate (31:47): Beth has a great deal of disdain for hurricanes, and is so excited to have internet back, sending love to everyone who has been impacted Jackie's favorite thing recently is shared knowledge and communication, getting the best book recommendations to add to her list to check out Julie has been reading books on running and shares her recent readsLike and subscribe on your favorite platform! The post Ep 359: It Doesn't Happen Overnight appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 354: Get Curious Kevin Oakley, Julie Jarnagin and Beth Russell sit down for this week's episode to discuss empathy, the power of symbolism within marketing, and the importance of marketers staying curious and deepening their knowledge. Topics this week also include changes surrounding Google, AI and the iPhone 16 launch, and the post-NAR settlement landscape. Story Time (2:52): Beth is taking an online course about storytelling with data, and talks skeletons! Julie received an email recently with questions surrounding a recent article, and at a core, the answer was empathy Kevin is taking a class surrounding symbolism -- and is going to dive deeper into the subject at Summit In The News (19:24): News Corp would've lost $9 million in 2017 by ditching Google ads, ex-exec testifies (https://www.reuters.com/technology/news-corp-would-lose-9-million-by-ditching-google-ads-ex-exec-testifies-2024-09-10/) Apple Announced new Apple Intelligence at iPhone 16 launch this week (coming this fall) (https://www.apple.com/apple-intelligence/) How the Post-NAR Settlement Landscape Will Shape the New Home Market (https://www.builderonline.com/builder-100/strategy/how-the-post-nar-settlement-landscape-will-shape-the-new-home-market_o) Things We Love - Things We Hate (42:40): Julie hates hurricanes, but loves that she has power! Beth made two discoveries this week - one being Costco double-smoked bacon sandwiches, and the other being Blue Bell cinnamon ice creamKevin says the latest Insta360 x4 is fire Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Like and subscribe on your favorite platform! The post Ep 354: Get Curious appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 353: The Truth Is Old Kevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment (https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/)As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most (https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/)You'll soon be able to leave comments on Instagram Stories posts (https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends)Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 353: The Truth Is Old appeared first on Online Sales and Marketing for Home Builders - DYC.

Jackie Lipinski, Julie Jarnagin and Beth Russell host episode 352 and discuss creative ways to repurpose content -- bringing home the idea of "create once, publish everywhere." This episode also covers AI (is it getting dumber?), and finding ways to energize and approach even "mundane" topics. And last but not least, never underestimate how many people put their pets at the forefront of their homebuilding decisions! Story Time (3:38): Beth had a "moment of magic" on a leadership call recentlyJackie went to Banff, Canada for her 10-year anniversary, and received the most lovely handwritten cardsJulie shared a moment from a recent call where a topic that could be considered mundane turned into an energized conversation From The News (18:09): Creative Repurposing Strategies for Digital Marketing Success: (https://www.doyouconvert.com)Did AI Already Peak And Now It's Getting Dumber? (https://futurism.com)Prioritizing Pets: New Study Reveals The Role Animals Play In Home Design (https://www.builderonline.com)Question Of The Week: Do you think the title of the model home is important (sales center, sales gallery)? Is the term "sales" too intimidating?Clarifying and setting good expectations on the website Paying attention to your local market Things We Love - Things We Hate (39:09): Beth's husband just celebrated his 40th birthday, and she surprised him with an Ember mug that he absolutely loves Julie enjoyed meeting Beth's husband who came and spoke to a group about leadership Jackie's favorite thing is from Amazon -- a portable hanging travel shelf bag -- which made living out of a suitcase so much easier Market Proof Marketing · Ep 352: Create Once, Publish EverywhereQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 352: Create Once, Publish Everywhere appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Julie Jarnagin and Andrew Peek for Episode #351! We share some exciting news this episode -- Do You Convert is Hiring! The team reminisces on Julie's first interview and podcast episode, and Kevin brings up a good analogy from the filming of The Mighty Ducks. Andrew gives you a great rundown of Reddit and what to expect there on the platform's growth, and Kevin reminds us - "consumers gonna consume."  Story Time (05:43)Julie shares her running journey, and how while it isn't easy, it's worth it. She relates it to builder messaging on websites, and how promising "easy" isn't the greatest strategy. Instead, how do we lean into the "worth it" messaging. Andrew talks the Dunning-Kruger effect, and the dangers of making incorrect assumptions with high levels of confidenceWe have a first for Kevin... no story time this week!  In The News (23:33)Who'll Be First Movers Among Homebuilders In New Commission Regime? (https://www.thebuildersdaily.com)The US Government Just Banned Fake AI-Generated Reviews (https://futurism.com) Five key signs that Reddit is getting ready to launch its own search ads business (https://digiday.com)Question of the Week (48:08): "Will there be a shift toward having a single manager (VP of Marketing and Sales) in our industry rather than having two department heads reporting to a CEO?"Differences in management styles Trends we've seen over the years The answer depends heavily on the person, and the builder Things We Love - Things We Hate (55:06)Kevin references the book In This Economy? by Kyla Scanlon, and a recent post by the author discussing home insurance. Julie watched a documentary titled Mountain Queen on Netflix. And Kevin suggests watching age-appropriate comedy shows with your kids. Andrew's current favorite is a spin-mop vacuum, which has worked wonders on his flooring. Market Proof Marketing · Ep 351: Consumers Gonna ConsumeQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 351: Consumers Gonna Consume appeared first on Online Sales and Marketing for Home Builders - DYC.

Jen Barkan is joined by Jessie Suggs for Episode #22, and they're shaking things up! Jen interviews Jessie, who candidly shares how she entered into the real estate industry, and her journey to becoming an online sales counselor, and ultimately to a coach at Do You Convert. A big topic discussed in this episode is comfort zones, and how important it is to always be seeking opportunity for growth and learning. And finally, they give you a bit of homework so you can put the advice into action! Topic Of Today: Jessie Suggs! (05:58)Jen is interviewing Jessie as this episode's special guest! It all started with teeth! Jessie describes navigating her way through roles to pursue her true passionJen asks what drew her to the online sales role The two discuss the best, and most difficult things about being an online sales counselor Jessie shares what her tenure within the industry has looked like She also shares the ways that she plugged in, and grew within the industry Jen asks Jessie to describe the moment she knew she wanted to be a coach They discuss comfort zones, and how important it is to resist the urge to allow fear to keep you in the same place Jessie shares a typical day-in-the-life of an online sales coachShe also shares what her free time looks like! Skills Check! (30:23)What is one thing you could be doing to put yourself out there, and develop yourself professionally? 

The team celebrates Episode 350 of the Market Proof Marketing podcast! The theme of this episode hosted by Kevin Oakley, Julie Jarnagin and Andrew Peek is efficiency... but it's not what you might be thinking! Instead, Kevin argues that he doesn't understand the urge to push efficiency in the sales process at this time in the market, when potential homeowners want to feel like anything but an efficiency. Also discussed in this episode is Pinterest (is Gen Z just beginning to act old?), and some interesting case studies centered around realtors and market trends. Story Time (01:38)Julie recalls a recent conversation with a builder about how websites used to cater to a user's first time visiting, but with the journey expanding in today's market, she highlights the importance of speaking to repeat customers on your site, too. Andrew helped take on some tasks for a team member that was out of office and found it insightful to view processes through another's eyes. Kevin posted a squirrel GIF about problem solving, and was surprised by just how many people related to it! In fact, one builder even put the idea on a Yeti mug as a reminder for problem-solving. He had a wonderful time recently on a long call with a builder brainstorming and positively approaching issues. In The News (25:27)Burned By Boom: Austin's Builders in the Hot Seat (https://www.parcllabs.com)Meritage Buyer Resources (https://www.meritagehomes.com)'One of the first places I go': Gen Z is finding brands via Pinterest (https://www.modernretail.co) Broad match keywords: When to test and when to avoid (https://searchengineland.com)Things We Love - Things We Hate (50:47)Julie's kiddos are back in school, and all of the parents out there know that that can be a love-hate! Andrew is on Season 4 of Game of Thrones (arguably for Kevin where it peaks!), and is dialed in. Kevin is watching Big Brother with his family and notes a realtor on the show whose bad behavior has tarnished her reputation professionally -- an interesting idea that you can't go on a show where the whole point is to backstab and lie, and not tarnish your brand. You are who you are all of the time!  Market Proof Marketing · Ep 350: Putting A Pin In EfficiencyQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 350: Putting A Pin In Efficiency appeared first on Online Sales and Marketing for Home Builders - DYC.

Jackie Lipinski, Kevin Oakley and Beth Russell host Episode 349! In this episode, the team discusses the seasonal changes in homebuilder marketing, and focusing on the right things when it comes to leads and conversions. We have some new exciting blog posts they discuss, highlighting the importance of not oversimplifying how we view data. And of course last but not least, "strategic spaghetti", a great term Beth has been using to remind her builders to approach even new opportunities very strategically.Story Time (02:00)Beth has deemed the song "Too Little Too Late" by JoJo the anthem of August, emphasizing the importance of preparing for the fall and celebrating the small wins we can get. Jackie brings up an insightful story from a book she loves, Alchemy, by Rory Sutherland, which she tied into finding creative ways for a builder to remove boredom from the process of waiting for your home. In The News (10:59)Messaging Strategies to Meet Your Buyers Where They Are (https://www.doyouconvert.com )Federal judge rules Google violated antitrust law (https://searchengineland.com)Attribution is B.S. Three-Part Series (https://www.doyouconvert.com)Zillow releases state-specific short-term touring agreements (https://www.housingwire.com) Question of the Week: How will increased pricing transparency affect conversion ratios? (43:24)   Kevin gives a great example about Tesla and ties it to interactive floor plans.Beth feels making the process easier up-front will spur further conversation down the road, and discusses the strategy of gating information and how it all comes down to execution -- and Kevin discusses his thoughts on gating information.Jackie recalls the positives and negatives of when you provide information, and how accurate the pricing details are. Things We Love - Things We Hate (52:00)Beth's favorite phrase this week for her builders is "strategic spaghetti". When throwing things at the wall to see what sticks, you still have to do things strategically! Jackie's first heirloom tomato is in, and this year she went for quality over quantity! Kevin brings up UTour, and one of his new favorite questions to ask, "How do you track and report UTour appointments?" And... over 80% said they don't! He is loving Ozlo Sleepbuds, which plays what you are interested in listening to, but then defaults to your sleep sounds. Market Proof Marketing · Ep 349: Strategic SpaghettiQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 349: Strategic Spaghetti appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Jen Barkan and Andrew Peek this episode, and they dive into the Q2 Benchmarks that were just released! They touch on the spicy Attribution is B.S. three-part series recently posted, as well as news and thoughts surrounding the Olympics! Story Time (07:13)Jen shares a story from a coaching call, and a new term that was assigned to very old leads in a builder's CRM -- "the walking dead corpse revival." This brings up the importance of segmenting your database, and the hard work that goes into list hygiene. Andrew provides an update on his visit to Epperson Lagoon/new home community (he loved it, but did feel some parts didn't look as "finished" as they should for how long it has been around). Which brings up a great point - when the magic can fade during the experience, when is the best time for a sales consultant to connect?Kevin's story time is a theory: builders are likely engaging with consumers using AI more than they think, but not in the ways that they think. His hunch? To try to negotiate a lower price. They also discuss SearchGPT, and what to expect there. In The News (35:41)Attribution is B.S. (Part II): (https://www.doyouconvert.com)Q2 Benchmarks: (https://www.doyouconvert.com)62% of Gen Z and Millennials Want to Be Homeowners Despite Concerns ( https://www.builderonline.com)Google's Latest Pitch for AI Is So Sad It Sounds Like A Spoof (https://futurism.com)6 Apple Intelligence features you can try right now and how to turn them on (https://mashable.com)Things We Love - Things We Hate Andrew started Game of Thrones which he's loving, but can't wait until he gets a better grasp on the complicated character structure. Jen is really enjoying the Olympics! And the team wonders... how old is Snoop Dogg?Market Proof Marketing · Ep 348: Positively Impacting The NumbersQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 348: Positively Impacting The Numbers appeared first on Online Sales and Marketing for Home Builders - DYC.

Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.Story Time (05:45)Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52)Attribution is B.S. (https://www.doyouconvert.com) Google to keep cookies in Chrome after advertiser pushback (https://finance.yahoo.com)Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market (https://www.bloomberg.com)Why You Should Be Focusing On Brand Marketing Right Now (https://www.searchenginejournal.com)Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!)Market Proof Marketing · Ep 347: Do The Right ThingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 347: Do The Right Thing appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Beth Russell and the incredible Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie. Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information. Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known. In The News (21:25)Are Your Events Delivering Enough Value? (https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/)Share of Smaller Home Lots Reaches New High (https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high)Marketing muscles don't grow through familiar work (https://www.marketingweek.com/grant-mckenzie-marketing-muscles/)Things We Love - Things We Hate (44:07)Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places. Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3. Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it. Bonus Conversation (51:40)Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you.The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in. Market Proof Marketing · Ep 345: Thinking Through EventsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 345: Thinking Through Events appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should. Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience. Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions. Listener Questions (22:45)Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects (https://www.doyouconvert.com)REColorado Owners Oust Board Amid Plans to Sell MLS (https://www.inman.com)If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place (https://www.linkedin.com/posts/)Things We Love - Things We Hate (44:07)Jessie discusses the app Goodnotes and the perks of this software Andrew refreshed his office space, and is loving the new look and added space it provided! Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world. Market Proof Marketing · Ep 344: The Downfalls of AutomationQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 344: The Downfalls of Automation appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers. Story Time (01:38)While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board?Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint. Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand.Listener Questions (33:21)Google Ends Universal Analytics July 1st: What You Need to Know (https://www.doyouconvert.com)Google Ads Now Being Mixed In With Organic Results (https://www.searchenginejournal.com)Emotional attachment could be prolonging Gen X and Baby Boomers' moving timelines (https://www.opendoor.com)Google dropping continuous scroll in search results (https://searchengineland.com)Things We Love - Things We Hate (51:12)Kevin has really enjoyed reading In This Economy? by Kyla Scanlon, and is loving his Father's Day gift from his family. Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things! Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers. Market Proof Marketing · Ep 343: Bringing Variety To RemarketingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 343: Bringing Variety To Remarketing appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It's an incredible way to make them feel seen, instill trust and let them know they've made a difference that can help others. They talk about how attribution isn't the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D's” motivator. Andrew shares a neat situation where a brand actually listened to him and made the change.Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03)The Incredible Importance of the Appointment-to-Sales Metric (https://www.doyouconvert.com)Google Ads phasing out card payments (https://searchengineland.com)Homeowners list while buyers hang back, pushing inventory higher (https://zillow.mediaroom.com)Things We Love Things We Hate (45:42)The Ember mug got Beth through her day.Andrew's favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place!Jackie loved sharing Mario video games with her son.Market Proof Marketing · Ep 342: Feeding Into FeedbackQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 342: Feeding Into Feedback appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie's parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 341: Read the Room appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage!Story Time (03:34)Sam, Jen's son, has found online sales to be tougher than he expected! Jackie had an encouraging meeting with a marketer.All the context around Benchmarks is driving Kevin crazy. The News (21:06) Instagram Photos Are Being Labeled ‘Made With AI' When They're Not (https://petapixel.com)Instagram confirms test of ‘unskippable' ads (https://techcrunch.com) Top 5 Things To Focus On As Spring Selling Season Fades (https://www.builderonline.com)The number of US homes for sale is slowly returning to normal: An ‘incredible trend,' economists say (https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/)Things We Love Things We Hate (46:04)Jen's favorite is Gardenia flowers!Kevin is loving his Lock Picking Kit.Market Proof Marketing · Ep 340: Don't Get ComfortableQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 340: Don't Get Comfortable appeared first on Online Sales and Marketing for Home Builders - DYC.

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In this episode, Andrew Peek  is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we're looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.Beth says the more simple the better!The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)Things We Love Things We Hate (41:39)Andrew is going to Jamaica and is very excited!Beth's favorite is small town coffeeshops and bookstores.Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.Market Proof Marketing · Ep 339: Seeds and BranchesQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 339: Seeds and Branches appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23)Andrew is angry that Google is complicating things.Beth urges everyone to cover their basics before trying to do something new and exciting!Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event.The News (29:00) Do You Believe In Ghosts? (https://www.doyouconvert.com)DOJ Lawyer: No Offers Of Compensation 'Anywhere' (https://www.rismedia.com)Meta AI chief says large language models will not reach human intelligence (https://www.ft.com)Things We Love Things We Hate (51:05) Kevin loves his rocket shaped air blower from Giottos!Beth disdains people who open up English muffins with a fork.Andrew wants two dishwashers in the future.Market Proof Marketing · Ep 338: Back to the BasicsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 338: Back to the Basics appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they've witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares the inspiration behind it and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.Story Time (01:44)Beth recently visited a new creamery and it had her contemplating digital and physical discoverability.Julie noticed a builder was marketing based off of strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things.Jackie has had to teach a builder that discoverability does not always equal intentional leads. The News (12:46) Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. (https://www.doyouconvert.com)The Greatest Books I've Ever Read (https://www.willduder.com)Things We Love Things We Hate (36:55)Julie loves that the end of school is happening but is annoyed by the last minute events.Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it.Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking.Market Proof Marketing · Ep 337: The Art Of DiscoverabilityQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 337: The Art Of Discoverability appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event.Story Time (04:28)Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event.Jackie tells all about her Master Plan Model Home tour event in Washington. Kevin was just at the Builder100 and shares his main takeaways.The News (26:50) McDonald's is making a massive investment in digital marketing (https://www.restaurantbusinessonline.com) Home prices grew in 93% of markets in Q1 2024: NAR (https://www.housingwire.com)44% of adults would buy their childhood home today if they could afford it (https://zillow.mediaroom.com)Google delays third-party cookie demise yet again (https://digiday.com)Things We Love Things We Hate (42:23)Julie made a Spotify playlist with her kids and loves their choices.Jackie took the Hubspot Email Marketing academy and thought it had good takeaways.Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him.Market Proof Marketing · Ep 336: The Importance of PerceptionQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 336: The Importance of Perception appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don't, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it's not slow, you're slow”.Kevin had an interesting conversation with someone from one of the top 25 builders.Andrew's self driving trial ended and he is sad.The News (29:45) The Q1 2024 Online Sales Benchmarks (https://www.doyouconvert.com)AI is making Meta's apps basically unusable (https://www.fastcompany.com)Predicted 25% Drop In Search Volume Remains Unclear (https://datos.live)Most Americans Have Regrets About Buying a New Construction Home (2022 Data) (https://www.realestatewitch.com)Three-Quarters Of Households are Priced Out Of The Housing Market (https://www.builderonline.com)Meta's ‘set it and forget it' AI ad tools are misfiring and blowing through cash (https://www.theverge.com)Things We Love Things We Hate (48:55)Kevin loves that his flight was upgraded to first class.Jessie gives a shout out to the blue bag nerd clusters.Andrew is loving the Ninja Creamy.Market Proof Marketing · Ep 335: It's Not Slow, You're SlowQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 335: It's Not Slow, You're Slow appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they've seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don't even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com) Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)Things We Love Things We Hate (49:41)Jackie loves her library! Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchristJulie is obsessed with frozen mango.Market Proof Marketing · Ep 334: Lead Attribution is BrokenQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 334: Lead Attribution is Broken appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth's residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that's unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it's really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn't always accurate and what's old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie's AI audio book turned out to be a failure.The News (35:51) Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)How an iPhone Powered by Google's Gemini AI Might Work (https://www.wired.com)Welcome to the AI gadget era (https://www.theverge.com)Things We Love Things We Hate (01:09:16)Kevin's favorite is a Youtube channel called 3Blue1Brown.Beth loves that the Baltimore Orioles are back!Andrew enjoys driving his Tesla.Market Proof Marketing · Ep 333: Perspectives on PersonasQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 333: Perspectives on Personas appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI ad for a Paw Patrol experience.Andrew bought a Tesla and realizes how important the brand is.Julie's AI audio book turned out to be a failure.The News (17:31) The Great Compression (https://www.nytimes.com)The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That's an Improvement From Last Year (https://www.redfin.com)Don't wait to buy a home (https://www.businessinsider.com)Things We Love Things We Hate (39:01)Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it.Jackie loves including her her kids in her hobbies like water coloring.Julie has gotten back into thrifting and is lovingMarket Proof Marketing · Ep 332: Give Them Something to Talk AboutQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 332: Give Them Something to Talk About appeared first on Online Sales and Marketing for Home Builders - DYC.

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Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02)Andrew is car shopping and is comparing different experiences.Jackie had a negative experience when pretending to be a customer.Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.The News (19:09)Meta's A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)ICON Unveils Suite Of New Technology (https://www.builderonline.com)Productivity is way up (https://www.businessinsider.com)Things We Love Things We Hate (46:20)Jackie got Privacy Film for her house and loves it! Beth is excited for Masters week!Andrew is loving building up the credit on his solar account.Market Proof Marketing · Ep 331: Bad Customer ExperienceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 331: Bad Customer Experience appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their thoughts on offering Building Certainty as an audiobook.Jackie's friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.” Kevin says there are too many stats and not enough questions around the stat.The News (20:28)Let's Get Visible, Visible (https://www.doyouconvert.com)Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com)February Saw More Sellers Jumping Back Into the Housing Market (https://www.probuilder.com/february-saw-more-sellers-jumping-back-housing-market)Things We Love Things We Hate (39:06)Julie's been loving audiobooks again!Jackie created a blueprint for her garden.Kevin was disappointed by Napoleon (2024) and loved using the at home health test Everylwell.Market Proof Marketing · Ep 330: Too Many Stats, Not Enough QuestionsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 330: Too Many Stats, Not Enough Questions appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/Things We Love Things We Hate (49:59)Jen is LOVING the newest OPT Episode!Andrew hates AI and has renewed his love for his Nespresso maker.Kevin loves the restaurant Sul & Beans in Las Vegas.Market Proof Marketing · Ep 329: Public Wall of ShameQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 329: Public Wall of Shame appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders' Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders' show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 328: IBS 2024 Recap appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company's goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09)Andrew pretended to be an electrician this week!Jackie referenced a document three times this month that she made years ago called “This Is Marketing”Beth urges leaders to get to know their people and find out what motivates them!The News (23:37)Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com)The best way to build a new home (https://welcomehomes.com/buildability) Things We Love Things We Hate (41:58)Beth loves The International Builders' Show!Jackie loves the travel vlog tours of vacations.Andrew loves the show "Yellowstone" Market Proof Marketing · Ep 327: Connecting The Silos Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 327: Connecting The Silos appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current higher prices are here to stay.Story Time (08:35)Beth has noticed a lot of conversations lately around reporting and communication.Julie has been going back to the SWOT Analysis.Andrew was disappointed by a brand he got influenced by. The News (22:37)Home shopping early may pay off as price cuts abound (https://zillow.mediaroom.com)The myth of the housing bubble (https://www.businessinsider.com)Investors Bought 26% of the Country's Most Affordable Homes in the Fourth Quarter—the Highest Share on Record (https://www.redfin.com)Things We Love Things We Hate (43:15)Beth hates that Amazon stopped 2-day delivery to her area.Andrew loves and hates the TV show “Yellowstone”Julie loves fun Mardi Gras throws!Market Proof Marketing · Ep 326: The Housing Bubble Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 326: The Housing Bubble appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go on-site and visit the home communities?Julie was in a meeting and had a builder say “It didn't take me 5 minutes, it took me 10 years”Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok.The News (25:44)Marketers: I dare you to go first! (https://www.doyouconvert.com)Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 (https://www.zillow.com)Homes.com | Launches the BIGGEST marketing campaign in real estate history (https://www.youtube.com)Things We Love Things We Hate (54:07)Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says “Tubberware” not “Tupperware” Julie loves the movie “Paterson” (2016) because it was the most un-stressful movie she's ever seen.Kevin hates the word “flusterated” and also Julie.Market Proof Marketing · Ep 325: Loss of Perspective Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 325: Loss of Perspective appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it's made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”The News (24:28)Hot Takes Digital Advertising Edition: What's Overrated For 2024 (https://campaignsandelections.com)In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.redfin.com)Experience the future of home tours with Zillow Immerse on Apple Vision Pro (https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro)Things We Love Things We Hate (52:50)Jessie's favorite is girl scout thin mints!Beth and her husband are both enjoying “Switch” Chip & Dan Heath.Kevin's favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini.Market Proof Marketing · Ep 324: Inspiration in Unusual Places Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 324: Inspiration in Unusual Places appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second home near her family and has observed the different aspects of a home that they have to watch out for that they normally wouldn't have to consider in a different area.Jackie bought a new oven and her husband has been vigilant about getting a refund from the appliance company during the refund period whenever the price drops.Kevin visited a builder in Colorado and had two takeaways.Andrew ponders the methods of building a social media following.The News (23:15)Opendoor to livestream home selling tool during Halftime Show (www.brand-innovators.com)9 Home Design Trends Set To Transform Spaces in 2024 (/www.builderonline.com)2024 will be a 'pivot year' for the housing market: NAHB CEO ( https://finance.yahoo.com)Things We Love Things We Hate (40:52)Andrew's favorite is “Yellowstone” as well as his personal traveling medicine cabinet. Jackie loves Care.com to find last minute childcare and she enjoys her Toast Masters class.Julie said Cepacol will save the day if you're sick, and her son is now in driving school and she's glad she doesn't have to do the driving part with him.Market Proof Marketing · Ep 323: Fitting The Mold Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 323: Fitting The Mold appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it's okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.Story Time (04:23)Beth came up with a wonderful analogy after choosing her lunch.Andrew had a terrible customer experience at a new Ace Hardware store.Kevin visited a builder in Colorado and had two takeaways.The News (33:02)Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)48,000 companies sent Facebook data on a single person (https://www.theverge.com)Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)Gen Z and millennials are feeling a little more confident that they can buy a house (https://www.businessinsider.com)Things We Love Things We Hate (49:33)No favorites or hates this week! Tune in for double next week!Market Proof Marketing · Ep 322: The Complexity of Simplicity Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 322: The Complexity of Simplicity appeared first on Online Sales and Marketing for Home Builders - DYC.