Stukent Expert Session Podcast

Whitney Eichinger serves as Southwest Airlines' Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest's business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest's communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.

In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares: Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process.

Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.

Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.

Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.

Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.

Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.

In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to do with the right incentives.

Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.

Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be constantly optimizing your profile.

Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.

Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.

Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.

In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.

In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store hours, and addresses. It's key for businesses to have it set up and working, so they can start using it to gain customers. Watch the original video recording here: https://youtu.be/HzazCuUJng4

In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch the original video recording here: https://youtu.be/mL3DhR1y-Qk

In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway model that allows him to gift $100,000+ trucks and still make a profit.   Watch the original video recording here: https://youtu.be/b91ObKQ1K0k 

In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start down your career path towards becoming a social media manager.   Watch the original video recording here: https://youtu.be/uFJb8_aA5DY 

In this session, Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job. Watch the original video recording here: https://youtu.be/QiE0dKKLaX4

  Watch the original video recording here:

    Watch the original video recording here:

In this session, Braydon Unsicker, Email Marketing Manager at Tinuiti, shares his passion and experience with leveraging data to optimize marketing automation.   Watch the original video recording here: https://youtu.be/CSwMZebWBRI  

In this session Stuart Draper, CEO and Founder of Stukent, talks about his experiences as an entrepreneur. Stuart has been a part of several ventures including a digital marketing agency and a non-profit organization. In this session, he'll give insights on how you can start down your path of entrepreneurship while still being in college. Watch the original video recording here: https://www.youtube.com/watch?v=TsjB-1xkyu4&feature=youtu.be

In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the original video recording here: https://www.stukent.com/expert-sessions/visual-content-marketing-for-beginners/ 

In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: https://www.stukent.com/expert-sessions/how-to-integrate-instagram-stories-into-your-marketing/ 

Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his kids and alpacas. In this episode, Scott is going to show us behind the influencer marketing curtain. He’ll explain how companies find influencers and how you can become an influencer yourself. Watch the original video recording here:https://www.stukent.com/?page_id=24220&preview=true

Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales department. In this video, Heath Houston goes over the ins and outs of what makes good retail marketing as well as what does not. You’ll learn the different retail marketing techniques used by stores and how brands leverage space within a store. Watch the original video recording here: https://www.stukent.com/?page_id=24000&preview_id=24000&preview_nonce=b0392b1a4d&_thumbnail_id=-1&preview=true

Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing now for your digital marketing career. Erik will walk you through the difference between a job and a career and how to set goals that will set you up for success.   Watch the original video recording here: https://www.stukent.com/?page_id=24002&preview=true

Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market. In this expert session, you'll learn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard. Watch the original video recording here: https://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/

Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www.stukent.com/expert-sessions/social-media-planning/

Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our LinkedIn and Twitter profiles. Watch the original video recording here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/

 Tori has works for IBM as a social business manager.  Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online?  In this expert session, Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online. Watch the original video recording here: https://www.stukent.com/expert-sessions/social-listening/

Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing.  He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores. Watch the original video recording here: https://www.stukent.com/expert-sessions/intro-to-google-shopping-ads/

Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original video recording here: https://www.stukent.com/expert-session-speakers/plan-social-media/

Molly Pittman is the VP of Marketing at DigitalMarketer, responsible for building and maintaining its marketing funnels. Molly has consulted and helped more than 150 brands in areas like health and fitness, manufacturing, personal finance and more. In this expert session, you will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations. Watch the original video recording here: https://www.stukent.com/expert-sessions/facebook-messenger-marketing-101/

Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. In this expert session, you'll learn how to compel your audience by becoming a great storyteller. You will also be introduced to the content flywheel concept. Watch the original video recording here: https://www.stukent.com/expert-sessions/content-marketing-strategies-that-work/

AJ has ten years of PPC & SEO experience. Over the past 4 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com In this session learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising. Watch the original video recording here: https://www.stukent.com/expert-sessions/b2b-advertising-essentials/

Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales.  In this expert session, you'll learn about the different types of video to use throughout the buyer’s journey (awareness stage, consideration stage, and decision stage), and how to measure the success of these videos to make the most out of your future marketing campaigns. Watch the original video recording here: https://www.stukent.com/expert-sessions/video-buyers-journey/

Veena Ramaswamy is currently VP of Strategy at CommonBond, a financial technology company on a mission to give students and graduates more affordable, transparent, and simple ways to pay for higher education. The company offers refinance loans to college graduates, new loans to current students, and a suite of student loan repayment benefits to employees. At CommonBond, Veena leads strategic partnerships and corporate development. In this capacity, she leads the company's strategic partnerships with financial institutions, including banks and insurance companies. She recently led the company's acquisition of NextGenVest, an AI-based financial advisory platform for Gen Z. Prior to this, she was a General Manager at CommonBond and launched the company's in-school lending program. She joined CommonBond from Morgan Stanley's corporate strategy and M&A group. Veena began her career in the investment banking group at Morgan Stanley, where she worked with universities and municipalities on debt financings for infrastructure projects. Veena graduated with a B.S. in Economics from MIT, where she was captain of the varsity lightweight women's crew team. She also has an MBA from Harvard Business School. She is a founding member and treasurer of the board of the non-profit, Nursing for All. In this expert session, Veena talks about 3 real-life experiences she's had relating to consumer behavior. She covers why it's important to do your research before a client meeting, how to give suggestions, and how to not buckle under the pressure of a deal. https://www.stukent.com/understanding-dynamic-needs-of-consumers/

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to earn income, and sells her own digital products.  Currently, Anastasia is running three blogs to test her Pinterest strategy in different niches, she helps her clients as a Pinterest marketing consultant and leads hundreds of students to online success with her courses.  In this expert session, Anastasia talks about how to best use design to get better results from Pinterest. From font choice to aspect ratio, Anastasia helps students know how to design pins worth clicks and saves.

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to earn income, and sells her own digital products. Currently, Anastasia is running three blogs to test her Pinterest strategy in different niches, she helps her clients as a Pinterest marketing consultant and leads hundreds of students to online success with her courses. In this session, Anastasia talks about 4 quick tips to grow your Pinterest traffic. She will dive into Pinterest's algorithm and provide tips on how you can begin to grow your following. These tips will help you go from a Pinterest zero to a Pinterest hero.

Anastasia Gutnikova is a Pinterest Marketing Expert, the author of Pinterest SEO Traffic Secrets, and a blogging educator at anastasiablogger.com. Anastasia started blogging in 2017 and in two years she is driving over 250,000 page views a month of free Pinterest traffic to her website. She monetizes Pinterest traffic with ads, uses affiliates to earn income, and sells her own digital products. Currently, Anastasia is running three blogs to test her Pinterest strategy in different niches, she helps her clients as a Pinterest marketing consultant and leads hundreds of students to online success with her courses. In this expert session, Anastasia talks about why Pinterest marketing is one of the most effective ways to grow business. Topics range from Pin design to optimizing Pinterest profiles for the best SEO performance.

Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil's Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002-2017 and now produces the Marketing Evolution Experience. He was also co-founder and served for 17 years as the Board Chair of the Digital Analytics Association. There's no escaping artificial intelligence. It's in the news, in the movies, and in the boardroom. It's time to learn how Artificial Intelligence can be put to use in the marketing department. As this new technology becomes more prevalent, you'll need to understand it, embrace it, and make the most of it. This expert session will get you started. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/artificial-intelligence-for-marketing/  

Sean Cannell is a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video. Sean’s YouTube channels have over 700,000 subscribers, his videos have been viewed over 43 million times, and he has been featured as one of the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes. Sean is from Arlington, Washington, and currently lives in Las Vegas, Nevada, with his wife, Sonja, and their two dogs, Rosie and Sophie. Sean shares, in an interview with Stukent VP of marketing Trevor Erikson, what it takes to be successful on YouTube. As one with over 700,000 subscribers to his personal/business channels, Sean has unlocked many YouTube secrets. Listen to learn the secrets of the platform yourself. Links: Original Video Presentation - https://www.stukent.com/expert-sessions/starting-a-youtube-channel/ Kit - Sean's website that helps creators find the right equipment: https://kit.com/SeanCannell  YouTube Secrets - Sean's book available for purchase: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer-ebook/dp/B07GL48G7L/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=&linkId=6affdfab50e2e5e5d2de8cb1ae2ce171 Think Media - Sean's camera tech YouTube channel: https://www.youtube.com/user/THiNKmediaTV

Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. This expert session teaches you how to create 1-minute videos that boost your personal brand. Ben & Logan provide examples of what a 1-minute video is and explain the 4 parts of a great video. They also cover how to use this content as leverage to expand your potential opportunities.

Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all over the world and have been featured in The Wall Street Journal, The New York Times, L.A. Times, National Public Radio, TechCrunch, Fox News, CNN, and the list goes on… In this expert session, Dennis and Logan talk about their experience running ads for major brands like Nike and the Golden State Warriors. They share tips on how to manage business relationships and to differentiate yourself from the crowd.

Logan Young is one of the co-founders of BlitzMetrics and Ben Dahl works as a director of content for BlitzMetrics. BlitzMetrics is a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. In this session, Ben and Logan explain the logic behind the dollar-a-day Facebook ad strategy. They explain what type of content does well and how you can test your own post to find "winners."

Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing company that works with brands such as MGM Resorts, Ashley Furniture, the Golden State Warriors, and many others. BlitzMetrics partners with institutions to train and provide jobs to young adults in digital marketing. Both Dennis and Logan speak at conferences all over the world and have been featured in The Wall Street Journal, The New York Times, L.A. Times, National Public Radio, TechCrunch, Fox News, CNN, and the list goes on… In this expert session, Dennis and Logan recount experiences from their past to help college students begin developing their personal brand. They dive into different methods to promote personal brands and expand on using social media as the launchpad of brand development.

Larry Kim is the founder and CEO of Mobile Monkey, a software that helps marketers grow their business using chatbots. Before founding Mobile Monkey, he founded a digital marketing software and services company called Wordstream, which recently sold for $130 million. in this expert session, Larry shares his top 5 strategies for implementing chatbots in a company's business and marketing operations to grow its audience and generate sales. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/chatbot-strategy-for-marketers/  Larry's Company, Mobile Monkey: https://mobilemonkey.com/  UPDATE: The discount code that Larry mentions in the video no longer works due to Mobile Monkey changing their checkout process, but the discount can be secured by registering for the Global Marketing Summit Series at this link: https://mobilemonkey.com/summits/  

Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant. In this expert session, Zach is going to introduce you to Adobe Analytics. He'll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career. Links: Original Video Presentation: https://www.stukent.com/expert-sessions/intro-to-adobe-analytics/  Zach's Company, Columbia Sportswear: https://www.columbia.com/ Install the Adobe Debugger: https://marketing.adobe.com/resources/help/en_US/sc/implement/index.html?f=debugger_install Check out Zach's e-book: https://www.amazon.com/Answers-Common-Adobe-Analytics-Questions-ebook/dp/B01N3L2IF0