4 The Record

The first episode of our three-part series on storytelling throughout the company lifecycle kicks off with Plat4orm PR hosts Valerie Chan, Principal, and Jessi Adler, Director of Media Relations, as they explore how storytelling can serve as a strategic tool for early-stage companies. From crafting compelling founder narratives that build trust with customers and media, to presenting data-driven yet emotionally resonant pitches to investors, Valerie and Jessi share insights drawn from their experiences in the startup world.Tune in to learn how startups can use storytelling to cut through the noise, connect with key audiences, and lay the foundation for long-term success. Plus, hear practical tips on leveraging media coverage to amplify your story and make a lasting impact.Interested in how storytelling can make an impact at other key inflection points in your company journey? Be sure to check out episode two in the series on storytelling through a crisis, and episode three on product storytelling for acquisition, available at https://plat4orm.com/4-the-record/.

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations. Connect with Kami on LinkedIn.

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what's needed in today's era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher client retention rates.

Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.

ILTACON 2023 is less than a month away! Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to guest host Jessi Adler about what attendees can expect at this year's conference - from record attendance to unique session topics to tons of entertainment throughout the week. For more information and to register, visit: https://www.iltacon.org/home

Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned Resources (PAR); Nicki Benvenuti, President & CEO or AEK Solutions; and Minoo Razavi, legal tech Marketing Maven.

How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.

Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today's SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit: https://www.wheelhousedmg.com/

Robert Weiss, President of MultiVision Digital, shares how companies can benefit from producing videos and provides tips such as content trends, best equipment to use, and how video is impactful to all touchpoints of a customer's journey.

Dennis Kennedy, Director of the Michigan State University Center for Law, Technology & Innovation and former Mastercard executive, shares advice on the challenges and benefits of switching career paths, including perpetual learning curves and opportunities. 

Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what industry you might find yourself. Shawn also shares marketing best practices, along with lessons learned from his time at Relativity and Able.

Sabrina Horn, founder of legendary Silicon Valley PR firm Horn Group, discusses key components of successful leaders and entrepreneurs, and how integrity and authenticity are the core foundations of your company's success.

Minoo Razavi, legal industry digital marketing maven, shares her thoughts on strategies, tools and analytics, and how to utilize the power of content and empathy in the field of digital marketing.

Host Valerie Chan speaks to Simon Corbett, Founder and CEO of The Jargon Group, regarding his insights on international PR trends he's seeing, such as social responsibility and transparency, as well as using creative and multi-channel PR campaigns to raise visibility and engage stakeholders.

UpLevelOps Co-Founder and legal operations leader Stephanie Corey shares her insights on the biggest obstacles facing legal operations and what legal ops professionals need to be thinking about as we come out of the pandemic.

Host Erin Harrison speaks with Meghan Frank, Lexis Nexis' Global Marketing Director, Software Solutions

Kira Systems Co-Founder and CEO Noah Waisberg discusses the misconceptions around lawyers and AI, Kira's restructuring, and what the future holds for the Toronto-based AI software company.

Sarah Schaaf, CEO and Co-Founder of Headnote, shares her thoughts on diversity inequity, the stigma she faced as a female entrepreneur looking for funding, and her words of wisdom for young entrepreneurs.

Dan Broderick, CEO and Co-Founder of BlackBoiler, discusses the nuances of contract lifecycle management, and how automated contract review is helping solve a massive problem for companies, law firms, ALSPs – and CLMs themselves.

Zach Warren, editor-in-chief of Legaltech News, shares his perspective on the challenges and opportunities of legal tech during a pandemic – and what we can expect from the first of five virtual Legalweek(year) events.

Lois Haubold and Rachel Zahorsky from Novus Law share their insights on the “New Necessary” and discuss their insights on preparing for post-pandemic life – both personally and professionally.

ZERO CMO and Legal Tech Hub Co-Founder Chris Ford discusses his ‘passion project' for democratizing legal technology and the industry's need for greater autonomy on this episode of 4 the Record.

Longtime legal blogger and lawyer Bob Ambrogi shares his insights on gains and losses in the legal profession, the impact of loosening lawyer regulations, and where the industry is headed in 2021.

Betsi Roach, Executive Director of CLOC (Corporate Legal Operations Consortium), shares her insights on what it takes to reinvent a mainstay industry event, discusses what legal can learn from this year – and shares a preview of what's on tap for CLOC in 2021.